Book Review: Factfulness Publisher: Spectre Author: Hans Rosling

Reviewed by Sachin Gaur, Executive Editor, InnoHEALTH

Hans Rosling is a world-famous figure and if anyone has been a ban of ted talks would have surely enjoyed his ted talks. The book Factfulness came to me through my friend Shampa Bari, who lives in Stockholm. The book is a must read in today’s time when we struggle so much with fake news and misinformation campaigns. The book is easy to read as Hans has written many personal incidents that shaped his life.

Reading the book you feel privileged after knowing that this book project was only thing that mattered to him during the last days alive! In his own words, “This book is my last battle in my life-long mission to fight devastating ignorance and my final attempt at making an impact on the world.”

It is also interesting how Hans links the better understanding of the world to better businesses for brands. Indeed, once you read the insights and misconceptions of all walks of life about the world!

The ten instincts that he mentions bring misconceptions in our understanding of the world are: gap, negativity, straight line, fear, size, generalization, destiny, single perspective, blame and urgency. Care to know more about these instincts and business opportunities with better understanding of the world.