FIT A Perfect

• Personalised fittings with care and consideration

• Beautiful basics designed to be worn every day

• Domestic and heritage brands famed for their quality, design and fit

• Extensive ranges in underwear, lingerie and sleepwear www.ladybirdnoosa.com.au

@ladybirdnoosa

Brigid McLaughlin dress from Belle Collective and Co, 0407 762 436 Jimmy Choo Gotha sunglasses from Hammond Optometry, 5476 2333

Meet The Team

Creative Director Carlie Wacker @worldofwacker Assistant

Kane Rastovac @mr_rastovac Models

Jessica Taylor @ jessica_laine_taylor Indra Kelly @indrakelly05 Photographer

Kym Burmester @kym_burmester

Hair & Make Up Artists

Vanessa Kay @vanessakay.makeup Location

Palm Creek Estate @palmcreekestate

Indra wears Kaleos Pretty titanium frames from Hammond Optometry, 5476 2333 Classic white long sleeve linen shirt from Wacker Clothing Company wackerclothingcompany.com.au

Dress from Uncle George, 5474 5871 Gold Plated Geometric Palm Stud Earrings with Turquoise Stones from To Hold and To Have 5477 0561

Two years ago, I met Kim as she was launching her boutique Treasure Store at Mooloolaba Wharf. Fast forward to summer 2022 and she has grown her business to include three boutiques and 13 individual labels available exclusively at her stores.

The ethos behind her business is to fill the gaps in the market with small batch garments. This not only meets consumer demand but offers a unique point of difference with her boutiques.

“Not everyone likes mass production, especially me, so that sets us apart from everybody else,” Kim shares. “Numbers don’t lie so when demand is there and supply is not, so there is an opportunity to fill that gap. We speak to women in real time and we sell to all generations in our stores.

“We learn from them what is needed. I’ve been in this industry forever and nothing has changed. Women love choice and women are still looking for

Say hello to the powerhouse behind a business changing the face of fashion on the Sunshine Coast. Carlie Wacker catches up with the unstoppable Kim Manfield.