How to create an eCommerce homepage that converts quickly A crowded homepage is like a chaotic store. When people cannot find what they’re looking for they leave The anatomy of a high performing ecommerce homepage
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01 Include your unique value proposition It will tell your visitors right off the bat why they must choose you
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02 Have a great navigational structure Have a clearly visible navigation bar Visitors should be able to land on the product of their choice within 3 clicks
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03 Do away with fancy carousels Anything on a webpage that moves on its own is a distraction. If you want a carousel that moves make it impactful. Use a continuous slider to reveal more product information
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04 Flaunt that free shipping offer Display free shipping offers prominently on your homepage. It incentivizes people to buy.
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05 Emphasize on the non-glamourous stuff as Improve customer experience by including well info on return policies and delivery details at an easily accessible location
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06 Display search bar in the upper center section A search bar that offers auto-suggestions and expandable saves on time and space
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07 Optimize your footer Apart from contact details and social media icons place important navigation links in the footer. Copyright information, details on prevention of fraud and abuse and T&C should be in your homepage’s footer
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08 Establish site Include trust seals, certifications and security badges across your homepage.
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09 Feature customer reviews Feature customer reviews and feedback on your site’s homepage. It adds strength and credibility.
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10 Pitch your discounts and offers List all your offers, discounts and loyalty programs in the homepage. It’ll quicken purchase decisions
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Follow these 10 super-easy tactics to step up your conversion game.
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For questions, please contact us at: Say hi to us on 678-648-1835 Or drop us a line at hello@thecommerceshop.com
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