WYNER & DUPONT: THE UNTOLD STORY
INNOVATE ISSUE #1
KHABIB NURMAGOMEDOV can anything stop
the eagle?
CITRULLINE MALATE
NEW PRODUCT
REVEALED
STAMINA OF STEEL
THE END OF PROP BLENDS NUTRABOLICS’ BOLD MOVE TO DISRUPT THE MARKET AND GIVE CONSUMERS 100% TRANSPARENCY
DISRUPT YOUR LIMITS
Whey & Casein Protein
RAPID MUSCLE GROWTH
CLEAN PROTEIN, NO AMINO SPIKING
MADE FOR HARD GAINERS
MASS-BUILDING CALORIES
contents 12 | THE END OF PROP BLENDS
Uncover the supplement industry’s dirty secret and see how Nutrabolics plans to disrupt it.
17 | ANABOLIC ARSENAL
This controversial ingredient is one of the most talked about in the industry; find out why.
21 | STACKING SYNERGY
Discover how to optimize your nutrition through the synergistic effects of supplement stacking.
26 | STAMINA OF STEEL
Learn how this top ingredient can help jack up your muscle pump and elevate your training.
30 | SHOCKING NEW ANABOLIC INGREDIENT
Used for centuries as a recovery remedy, this hot ingredient can amp up your game.
34 | NUTRABOLICS’ NEW SUPERPOWER
Nutrabolics reveals it’s official new product of the year announcement for 2017.
EXCUSES DON’T MATTER...
RESULTS DO
CARNIBOLIC® delivers rapid fat-loss support with the power of 3,000 mg of lab-tested ingredients, including ultra-pure L-Carnitine Tartrate, Garcinia Cambogia, as well as Green Tea Extract and Green Coffee Bean. Take one serving before training to boost endurance, enhance muscle definition, and increase the utilization of body fat. CARNIBOLIC® tastes incredible and delivers smooth, clean energy that won’t make you crash.
contents
36 | WYNER & DUPONT: THE UNTOLD STORY
54 | THE FUTURE QUEEN OF FITNESS
40 | CAN ANYTHING STOP THE EAGLE?
59 | BICEP BLAST
48 | TRAINED TO DOMINATE
60 | INNOVATE YOUR MINDSET
Great things have small beginnings; read the unreleased story of Nutrabolics
Khabib Nurmagomedov is the hottest new UFC fighter, can he dethrone Conor?
Discover how fight superstar Bobby Lashley dominates both in the ring and in life.
Danielle Vaughan shares her secrets to becoming one of Canada’s hottest women.
Get insider tips on perfecting your biceps routine with IFBB Pro Henri-Pierre Ano
Henri-Pierre Ano gives an exclusive look into how mind matters in bodybuilding.
DOMINATION
IGNITES
SUPPORTS MUSCLE GROWTH
CLEAN PROTEIN, NO AMINO SPIKING
SUSTAINEDRELEASE PROTEIN
Whether you’re in off-season growth mode or entering a cutting phase, you’ve got to be able to maximize your ability to put on and maintain lean muscle mass if you want to ignite domination. Holding your body in the type of anabolic state needed for serious muscle building requires a perfectly balanced combination of fast and slow-absorbing protein sources, like the ones in ISOBOLIC® sustained-release protein. With over 12 years of fueling performance, ISOBOLIC® has been put to the test on training grounds around the world helping elite athletes extend protein synthesis and muscle-building.
FUEL FOR INNOVATION From the Editor-in-chief
Yesterday, I left my office at 7pm to meet my girlfriend for dinner. It wasn’t until 6am the next day that I caught up with some work emails. Going a whole evening without checking in – it felt like a mini vacation. I know that being always on, constantly connected, working 24-7 is not a recipe for success – especially with my girlfriend. It is a recipe for stress, overload, and missed opportunities. And yet I can’t help it. I love our company, and I like to work hard. That isn’t the issue. But I’ve also seen, both in others and myself, that effort is not the same as impact. Innovation is tough to cultivate when pressure is never-ending. Distractions undermine focus and creativity. Sometimes my most valuable days are the ones I devote to asking: what should we be doing? Within Nutrabolics’ 7th floor office I love listening to our designers, formulators, and athletes working on exciting new product ideas. But sometimes the quiet is just as exciting. When the buzz dies down in the office, I smile at a thought: that silence? That’s the sound of people thinking. This magazine is founded on innovation in the supplement industry. There are many approaches to innovation; all of them are instructive or inspiring, in different ways. Yet what connects them is the understanding that more is not always better. Our industry reflects a relentless demand to create the newest product, like a frantic race is always underway. Yet
the important achievements tend to result from marathons, not sprints. So what do I do when I find myself out of steam? I have no single solution. Sometimes I listen to music to calm down, or lose myself in an episode of Narcos. I try to keep up my bodybuilding regimen, which I find helps restart my clock, including the odd photoshoot or competition where I can escape in the process.
Best of all is the time I get to spend with my family and friends, which helps me put all the urgencies into perspective. Sincerely,
Jayson A. Wyner
The secret is out. There is an elephant in the room that many competitors don’t want us to talk about. It’s the supplement industry’s dirty secret of "proprietary blends.” Many brands use these blends to hide the fact that their formula contains very little of key active ingredients. Some brands will create the illusion that they use proprietary blends to prevent competitors from stealing the details of their “exclusive” formulas. If their formulas were so good, wouldn’t they want customers to see them? You spend your hard-earned money on supplements expecting to get what you are paying for. You deserve to know what you are putting into your body. As an innovative world leader in sports supplements with 100% transparent formulas and clinically-dosed ingredients, we’re dedicated to disrupting the industry and empowering consumers to be able to choose effective products that actually contain what they say they do.
Discover the truth. Nutrabolics.com/knowledgeispower
THE END OF PROP BLENDS E X P O S I N G T H E S U P P L E M E N T I N D U S T RY ’ S D I RT Y S E C R E T O F P R O P R I E TA RY B L E N D S By Gabriel Rivera & Krysten Maier
Whether you are a professional bodybuilder or a weekend warrior, you want the best products to help you obtain your physical goals. Athletes and fitness enthusiasts pay strict attention to what they are putting in their bodies, always seeking out the best fuel for results. But in a market flooded with trendy products and over-hyped supplements, the right choice isn’t always evident. This sea of brands is riddled with landmines, and what you see isn’t always what you get. Finding a nutritional supplement company that deals in pure, properly-dosed ingredients can seem almost impossible. In fact, many brands have been deceiving the public for years as to the contents of their products. From cutting corners with low-quality ingredients to scam-companies that only care about making a quick buck, many go to the extreme to get an edge by producing misleading formulas. These products appear beneficial at first glance, but fail to deliver on promised results. How have manufacturers
been able to carry out these shady dealings for so many years? Two words: proprietary blends.
MASKING THE TRUTH Proprietary matrices are a collection of ingredients whose respective amounts are displayed as one total number. In other words, the label doesn’t specify the exact dosage of each active ingredient. Since the birth of the supplement industry, a vast majority of companies have hidden behind proprietary blends in order to inflate the value of their products, all the while masking the fact that their formulas contain very little of key active ingredients. This tricky term creates the illusion that the companies are merely protecting their assets, preventing competitors from stealing their “exclusive” formulas. This couldn’t be further from the truth.
Innovate Magazine – Spring/Summer
13
CLINICAL-DOSAGES ?
FILLER ADDITIVES ?
PIXIE DUSTING ?
14
Spring / Summer 2017
–
Innovate Magazine
Perpetuated by hyper-real marketing and misleading label tactics, the use of proprietary blends is the best-kept conspiracy in the industry. This wrongful gimmick has led many consumers to believe that when purchasing supplements one only needs to look for familiar ingredients and benefits on a label. This is simply not the case, but for companies, big and small, this pattern of deception has gone largely unnoticed and unchecked for years, leaving the trusting customer at their mercy. When supplement shopping, many consumers superficially scan labels for buzzwords: specific ingredients that are popular and recognizable. While they certainly will contain these ingredients, being lumped together in an undisclosed formula means that they are likely of a low quality, low dosage potency, or loaded with various synthetic fillers. Known by industry insiders as “pixie dusting,” this method is used by many companies to hide low inclusion amounts. Companies will take advantage of the current popularity of certain ingredients to boost the marketing hype and increase sales. Since the doses are small, this all happens at the expense of the user.
DISRUPTING THE PLAYING FIELD To this day companies still hide behind the deception of proprietary blends. There is hope for the consumer, however, in the form of modern brands that are 100% committed to offering an alternative to the confusion, negligence, and unsavoury tactics propagated by companies using proprietary blends. Innovative brands like Nutrabolics are seeking to break this cycle of deceit with products that contain zero proprietary blends and clinically-dosed ingredients. Pre-workouts and test boosters are among the most notorious supplement categories in the industry for constructing proprietary blends. Nutrabolics’ offerings in this department, Supernova and Aggro, veer far from that path,
displaying every cutting-edge clinically-dosed ingredient on the label for the world to see. And what’s more, they work. In addition to offering consumers an array of 100% transparent products, the Vancouver-based brand has also taken up the mantle of actively shedding light on the supplement industry’s dirty little secret of proprietary blends. They believe this to not only be an opportunity, but a responsibility to the general public. “We want to re-empower our loyal existing and new customers out there who may not be aware of the inherent deception in products that contain prop blends,” says Nutrabolics Co-Founder Rodney Dupont. “Our goal is to blow the lid off this wide-spread industry cover-up and give people what they want and deserve: clean and effective supplements.” A recent Knowledge Is Power campaign reiterates the brand’s dedicated advocacy for transparent formulas in the supplement industry, urging modern consumers to choose products that disclose key information about their benefits. For Nutrabolics, this pioneering approach to supplements isn’t just about setting a new standard for the industry, it’s about giving people the power to be able to choose effective products to fit their needs. Their formulas ensure that every milligram of active ingredient holds additional value for the consumer. One couldn’t find a better template for other big players in the industry to follow.
of consumers Are skeptical of nutrition product labels
Innovate Magazine – Spring/Summer
15
REAL TRANSPARENCY MATTERS Opening up this discussion about the importance of accuracy in labels will undoubtedly facilitate an industry shift towards complete disclosure. According to global consumer research, 37% of consumers are confused about the information companies put on their labels, and 38% are skeptical. This shows just how in the dark most consumers feel. For the average person, heavy research would be needed to determine what ingredients or blends work, and whether a product in question has the ability to provide the benefits it claims. While more and more consumers are beginning to look with a critical eye at the back of health product labels, why should they be left guessing about how products will actually effect
things like strength, energy or muscle mass? When it comes to the substances we are putting into our bodies, there is no room for such confusion. Companies need to follow the example Nutrabolics is setting by disclosing accurate information on its labels. Consumers must refuse to be fooled again by yet another company’s misleading content.
REFERENCES
Barcas, Eliseo. “Clean Labels, The FDA and Consumer Trends”: Are Your Ingredients Adding Up. Ideas Unpacked, http://www.ideasunpacked.com/en/ innovation/clean-labels-the-fda-and-consumer-trends-are-your-ingredientsadding-up.htm 10 November. 2016 “Health Conscious Consumers want clean, not just transparent labels.” Convenience Store News, 21 May. 2015 http://www.csnews.com/%25cat%25healthconscious-consumers-want-clean-not-just-transparent-labels.
anabolic arsenal THE CUTTING-EDGE MUSCLE-OPTIMIZING EFFECTS OF THE LEUCINE METABOLITE: HICA By Hamish McIntosh The science of nutraceuticals and supplementation is a continually evolving field. Scientists are always searching for a deeper understanding of how the body works, They then use that insight to help in the discovery and development of new substances that will spur athletes’ bodies to greater efficiencies and achievements. One such
substance – one that is getting a lot of press and attention in supplementation industry – is referred to as HICA. While many questions remain to be answered about HICA, it seems to offer some exciting benefits for bodybuilders, and for this reason Nutrabolics has incorporated it as a key ingredient in Anabolic State.
Innovate Magazine – Spring/Summer
17
Recent research has indicated that HICA – as a metabolite of Leucine – may either offer the same or more advanced muscle-building and lean-mass creation properties as its progenitor. There is also evidence that it actually works to compliment and enhance Leucine’s effect on muscle protein synthesis. The research suggests that HICA may work in the body in ways that ensure the fundamental muscle-building work of Leucine is maximized. Although HICA is a conversion product of Leucine, its’ conversion rate is very small, so supplementing with Leucine will not provide elevated levels of HICA in the body. HICA can be found naturally in foods such wine, cheese and sake; mostly as a result of the fermentation process acting in these foods. But athletes who want its benefits for their training regimen should supplement with it. To support this need, Nutrabolics’ Anabolic State recovery formulation contains 500 milligrams of HICA. Scientists at Nutrabolics realized that with its ability to stimulate Leucine’s protein produc-
WHAT IS HICA? HICA is an abbreviation for L-α-hydroxyisocaproic acid, also known as Leucic Acid. This is a product – or metabolite - of the better-known leucine, the branched chain amino acid (BCAA) used by the body in the synthesis of skeletal muscle protein. Leucine is an important amino acid for athletes, because it breaks down faster than other amino acids. This means it is highly effective – some say critical - in helping to stimulate the production of other protein and energy molecules in the human body. Leucine not only offers important capacities in aiding muscle development, but also in slowing muscle tissue degradation. As an essential amino acid, our bodies do not produce Leucine naturally. We ingest it in our diet in meat and fish, and it has become a popular supplement for athletes.
HICA
LEUCINE ALANINE BCAA transferase
gluternate
PYRUVATE GLUTAMINE
branched-chain alpha-keto acid dehydrogenase complex mitochondria KIC-DIOXYGENASE-CYTosol (5-10% of low metabolism) URINE CO2
(10-40%)
KIC (LIVER)
ISOVALERYL-Coa CO2
ISOVALERYL-COA DEHYDROGENASE
O2 H20 Eaol-Coa Hydrase (ONLY WHEN BIOTIN IS DEFICIENT) CO2
HMB-COA CO2
MC-COA CO2 H20
HMG-COA
MC-COA CARBOXYLASE
MG-COA-HYDRASE
MG-COA HMG-COA SYNTHESE
MEVALONATE
HMG-COA-LYASE (LIVER) ACETOACETYL - COA
CHOLESterol
ACETOACETATE +ACETYL-COA
ACETYL - COa
When you train, hydrogen ions are released from muscle, and pH level is disturbed, thus hindering muscle performance endurance. Anabolic State contains a clinically-backed dose of the ingredient, HICA (alpha-hydroxyisocaproic acid). Once HICA is transported into the muscle cell, it will work to bind to hydrogen ions and ammonia that are oxidants produced during muscle use/work. This allows the muscles the ability to benefit from boosted endurance levels and work harder for longer periods of time. HICA acts as a precursor to this whole process because it works as a pre-cursor to facilitate Leucine levels, thus allowing it to fuel post-workout recovery and anabolic potential.
tion, HICA is potentially the perfect ingredient to add to their Anabolic State formulation. This powerful recovery supplement is even more effective with this ingredient in it by leveraging HICA’s demonstrated effects.
BUILDING A LEAN MACHINE The spotlight was turned onto HICA after several pilot studies were completed in Finland. In the first (and unpublished) study, the researchers had wrestlers supplement with 500mg of HICA three times a day during a 6-week intensive training program. The training program was one that would normally result in muscle and weight loss. At the end of this time period the wrestlers had added about 2 pounds of lean muscle to their frames. They also reported a reduction in the delayed onset of muscle soreness (DOMS). This is the muscular discomfort that occurs after strenuous exercise. Because of these results, the researchers decided to do a second study, this time with soccer players in a double-blind experiment. Half the group was given a placebo, while the other half supplemented with the same 500mg of HICA three times a day. Both groups then participated in the same intense training and game-playing regimen, consisting of 4 practices, 2 weight-training workouts, and a game each week. At the end of a four-week period, the athletes who had been supplementing with HICA showed an average gain of about 1 pound of muscle to their legs, while their fat mass remained constant. The placebo group lost muscle, as would be expected from such an intense training program. These two interlocking studies have showed incredibly promising results. Scientists and nutritionists across the supplementation industry started looking closely at HICA. A pound of muscle gain over 4 weeks extremely intense workout program is impressive. There isn’t evidence yet that HICA will produce the same results for athletes who are training on a lighter, less intense schedule. While more research is needed, scienttists at Nutrabolics believe that the indications are clear about HICA: it’s potential for muscle building makes it worthy of incorporating into their advanced formulations.
A MUSCLE-BUILDING WEAPON So how does HICA work? The fact is that no one is completely sure yet. The evidence so far suggests a complicated process. As we know, intense exercise produces waste products in the bloodstream like lactate and ammonia. As
these waste products circulate through the bloodstream they help to create that familiar sense of fatigue. When HICA is in the muscle cells it seems to bind acid and so reduce acid buildup, allowing athletes to exercise harder, and not wear down as quickly. In the bloodstream, it apparently functions like BCAAs to help boost the clearing process of these waste products. This, in turn, keeps fatigue from developing at its traditional pace. More effective ways of increasing the production of lean muscle mass and reducing fatigue will always be welcomed by any serious athlete. Contributing to this potential HICA offers the possibility of making the proven supplement Leucine function at an even higher level. Athletes who are following the cutting edge of supplementation are excited at it’s possibilities. Nutrabolics is, as always, following the research carefully. Any improved understanding regarding the power and effectiveness of HICA will quickly be further integrated into their products.
REFERENCES Effects of alfa-hydroxy-isocaproic acid on body composition, DOMS and performance in athletes. Mero et al. Journal of International Soccer Sports Nutrition
Innovate Magazine – Spring/Summer
19
POWER UP
BUILD LEAN MUSCLE
REDUCE MUSCLE SORENESS
SPEED RECOVERY
Find your competitive edge with Anabolic State,™ the strongest and most complete muscle-building and recovery supplement on the market. This high-tech intra/post-workout contains no proprietary blends, fillers or artificial colours; just 100% pure, stimulant-free amino acids. Each scoop is loaded with 6 grams of BCAAs, 3.5 grams of Glutamine and Lysine HCL, plus 500 mg of alpha-hydroxyisocaproic acid (HICA) to help prevent catabolism. These powerful ingredients work synergistically to help you build muscle, accelerate recovery/repair, and increase athletic performance. Combined with its mind-blowing flavour profiles, ANABOLIC STATE™ is the ultimate secret weapon to have in your supplement arsenal!
stacking synergy By Paul Texeira Taking one supplement is great for achieving quicker and more effective results, so what if you took two or more at the same time to amplify their effects? This is called, “stacking”, and happens to be the best way to take advantage of various unique synergistic effects which occur between key ingredients across multiple compounds. At Nutrabolics, stacking compatibility is something we build right into the DNA of our products – allowing both customers and pro athletes to create and utilize supplement stack systems to help optimize performance and results. Due to this fundamental stacking synergy, many combinations can be created that work to target and optimize your specific goals!
What follows are a few examples of how easy it is to create stacks to help anyone to achieve their performance and fitness goals in the quickest time. Every ingredient in our products is designed to work with at least one other ingredient in another product, so you know you are consuming the most dynamic performance-enhancing supplements in the industry, period. Add this to the fact that Nutrabolics supplements represent nothing less than the most innovative, high-quality, and well-researched ingredients on the planet and you’ve got a recipe for success. So, what are you waiting for? Build your own Nutrabolics stack and take advantage of the synergistic combination of our innovative formulas!
Innovate Magazine – Spring/Summer
21
ALL-DAY SHREDDING One of the single most universal goals for gym-goers is to lose weight – specifically body fat. By stacking the dual fat-burners Thermal XTC and Carnibolic together and in tandem with Hydropure protein will make for a dynamic body-sculpting system. Working from the active side of the fat-burning spectrum, Thermal XTC serves as a pre-workout catalyst that ignites your metabolism prior to training for an intense boost of energy, increased thermogenic activity – and ultimately, more calories burned. Carnibolic, on the other hand, works from the passive side of the fat-burning spectrum as an all-day fat and appetite suppressant. L-Carnitine and a variety of key weight-management ingredients like Garcinia Cambogia and Green Tea Extract combine in Carnibolic to help reduce food cravings, support decreased fat storage, and naturally improve energy levels in the absence of the more intense energy rush and metabolic acceleration of Thermal XTC, creating an extended daily metabolic optimization. In addition, Thermal XTC works in tandem with Carnibolic’s craving suppressants by helping to enhance mood during tough dieting regimens or pre-compe-
tition carb deprivation. By stacking these two, every component of weight loss is both addressed and co-supported by each product. Though counter-intuitive, you can even add a lean protein like Hydropure to stack on more fat-burning potential. This elite-level protein supplement contains ultra-premium Hydrolyzed whey protein and whey protein isolate – delivering over 93% protein, 5.9 grams of BCAAs, and 13 grams of EAAs! Why would added calories from protein add to this stack’s fat-burning benefits? Well, studies have found that whey protein supplementation is associated with decreases in total body fat percentage. In fact, since whey protein builds muscle and increases muscle mass, it is directly related to a higher metabolic rate – making it much easier to burn fat and decrease overall body fat percentage. We highly recommend taking advantage of how this shredding stack offers synergistic cross-formula benefits that take your training innovation to a whole new level! https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4258944/ https://www.ncbi.nlm.nih.gov/pubmed/25926512 https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4424378/
WHEY INCREASES METABOLIC RATE AND SUPPORTS WEIGHT LOSS AND THERMOGENIC EFFECTS
THERMAL XTC IMPROVES ENERGY / MOOD TO AMPLIFY CARNIBOLIC’S CRAVING CONTROL
22
Spring / Summer 2017
–
Innovate Magazine
DOMINATE MUSCLE BUILDING By pairing your weight-lifting program with the right combination of muscle support supplements you can meet and even surpass your training goals and perceived personal limits. Your body produces hormones like Testosterone as a natural part of the muscle-building process, but you can also enhance androgenic production naturally through supplementation. Aggro is designed to prime the body for muscle growth. It does so by optimizing the body’s most anabolic hormones: testosterone, insulin, and growth hormone (GH). Firstly, it works to boost testosterone levels so that the body is consistently at its anabolic potential, ready to repair and build muscle! Secondly, it optimizes insulin sensitivity while also acting as an insulin “mimetic” or effects emulator. This insulin optimization literally shunts consumed amino acids and other performance-enhancing nutrients to muscles, especially if Aggro is taken post-training with a post-workout meal. Finally, Aggro supports a boosted natural release of growth hormone (GH) to increase strength, muscle repair, and immune function. Essentially, the body turns into a full-blown anabolic factory! Provided you are eating enough of
the right types and amounts of nutrients to support muscle growth, the body can better utilize its available anabolic building blocks to surpass your goals! Perfect solution, right? Well, sure - but the problem is that many athletes don’t get enough daily amino acids to maximize their muscle growth and decrease recovery time. This means that while Aggro may enhance the hormones and biological precursors that signal muscle growth and gains, much of this progress can be compromised if your body enters a catabolic state at any point during aerobic or anaerobic exercise. Adding Anabolic State to your intra-workout regimen will provide the body with proven anti-catabolic effects from BCAAs and other amino acids like HICA that are absorbed directly while muscle damage is happening. This ensures that muscle repair and growth begins right in the gym! After training, a scoop of Isobolic will provide a sustained-release of fast and slow-digesting proteins, acting as an extended anabolic fuel to your muscles for ultimate growth and repair! Each piece of this stack contributes all of the essential ingredients for muscle building – all that’s left is food, training, and sleep!
ISOBOLIC & ANABOLIC STATE FUEL ANDROGENIC MUSCLE GROWTH SPIKES VIA AGGRO
AGGRO’S INSULIN MIMESIS SHUNTS AMINO ACIDS INTO HUNGRY MUSCLE CELLS
Innovate Magazine – Spring/Summer
23
AMPLIFY YOUR PERFORMANCE Training is best when you are on your game — strength is high, energy is at its peak, and the pump is incredible! Realistically though, how many days in the gym do we have like this? If you’re like me, then you have less of these than days where you are tired, stressed, or simply lacking the energy. Let’s face it, we are not at our best every single day – but what if there was a stack that could guarantee that you are at your peak energy and performance for every single training session? Try adding Supernova, Anabolic State, and Waxybolic to your supplement arsenal to experience intense training Supernova is a potent pre-workout training powerhouse! It includes a massive 6 grams of citrulline malate for increased vascularity, pumps, and nutrient transport to working muscles! Beta alanine and betaine anhydrous add to the ingredients that enhance muscle strength and muscular endurance. Finally, the exclusive 4X Energy Core Technology and psychoactive nootropics work simultaneously to ignite your nervous system with an overload of energy, intensity, and laser focus! Despite Supernova’s phenomenal effects, adding Anabolic State
only furthers its benefits. The vasodilating properties of the citrulline malate found in Supernova will increase blood flow along with the transfer of the various anabolic amino acids found in Anabolic State to working muscles – enhancing the pump, increasing strength, and repairing damaged muscle tissues faster for optimal gains! On its own this small stack is already extremely powerful, so when you add Waxybolic into the mix you are looking at the ultimate synergistic performance enhancing effects! It delivers rapidand sustained-release carbohydrates to replenish muscle glycogen stores, volumize muscle cells, and improve overall recovery rates! The highly branched waxy maize starches and glucose polymers speed through digestion and flood hungry muscle cells, shuttling the powerful anabolic ingredients found in Supernova and Anabolic State along with them. All 3 of these can be mixed with one another due to a patented flavour-matching technology! The synergistic combination of these three products make for an energetic and intense training session, with an incredible pump! Every. Single. Time.
WAXYBOLIC AMPLIFIES THE PERFORMANCE EFFECTS OF SUPERNOVA VIA GLYGOGEN RECOVERY BOOSTING
SUPERNOVA SHUTTLES AMINO ACIDS AND NUTRIENTS TO MUSCLES
24
Spring / Summer 2017
–
Innovate Magazine
DETONATE your workout
EXPLOSIVE ENERGY
INCREASE POWER & STRENGTH
skin-splitting pumps
mental focus
zero prop blends
Working in minutes, each scoop of this hard-hitting pre-workout will smash your body and blow your mind with devastating energy, explosive power and skin-splitting pumps for the most insane workouts of your life! With it’s 9 clinically-proven ingredient dosages fully exposed it's obvious to see that SUPERNOVA is a force unlike anything you have ever experienced. Every rep fills your veins with a massive 6000mg of Citrulline Malate, 1600mg of CarnoSyn® Beta Alanine, and 1500mg of Betaine Anhydrous to shock your muscles into rapid growth. SUPERNOVA’s exclusive 4X Energy Core Technology along with psychoactive nootropics work synergistically to ignite your nervous system and overload your focus and endurance, leaving the competition lightyears behind.
NUTRABOLICS.COM
AVA I L A B L E N OW !
stamina of steel INDUSTRY VETERAN JOEY RODRIGUEZ SHARES INSIDER KNOWLEDGE OF CITRULLINE MALATE’S EFFECTS ON STAMINA AND PERFORMANCE IN THE GYM & BEYOND By Joey Rodriguez
It is said that greatness stands the test of time. And it was some time ago I first introduced the US sports nutrition industry to a new amino acid derivative by the name of Citrulline Malate (CM). Citrulline Malate had just made its way to the US from European labs that were using this compound as an experimental treatment for chronic fatigue – primarily in France under the brand name Stimol®. Since then, a proven track record of results in combination with synergistic applications of CM has been seen with this must-use active ingredient that is both safe and effective at enhancing athletic performance.
WHAT IS CITRULLINE MALATE? Citrulline Malate can benefit just about any individual in any sport. Bodybuilding, MMA, basketball, football, soccer, cycling – the list goes on. CM’s applications even extend into the medical world (some of it’s earliest usages) where it has been used and proven effective for over 35 years in Europe as a treatment for fatigue and dementia.
This unique combination of the amino acid Citrullline and the organic salt Malate offers athletes with a proven system to improve performance and recovery. For example, during intense physical activity, protein metabolism, and muscle catabolism, by-products called endotoxins are released within your body’s active musculature. These endotoxins damage living cells and wreak havoc on athletic performance. As an intermediate in the Urea Cycle, Citrulline aids in the removal of endotoxins such as lactic acid and ammonia. Researches also point to Citrulline as possibly a greater alternative to Arginine for enhancing plasma Arginine levels because of Citrulline’s effects on endogenous Arginine synthesis – meaning that CM may be a superior alternative to Arginine for regulating Nitric Oxide production, growth hormone release, insulin and creatine production. And that’s not all, it has also been discovered that supplementing CM at a clinically effective dose of 6 grams per day significantly reduced muscle fatigue, increased ATP production by 34%, and caused a 20% increase in Phosphocreatine recovery after exercise.
Innovate Magazine – Spring/Summer
27
What this means is that Citrulline Malate improved aerobic metabolism, cellular energy production, and promoted muscular recovery.
HOW EXACTLY DOES CITRULLINE MALATE WORK? Citrulline Malate works by powering ATP (major energy source for muscles) production and by eliminating metabolic pollutants such as Lactic Acid and Ammonia from the blood. Citrulline stimulates energy, boosts the immune system and is metabolized to form L-Arginine, resulting in the regulation of Nitric Oxide production and the detoxification of cell-damaging ammonia. All exercise results in production of Ammonia. Malate conditions the recycling of lactate and pyruvate and is part of the kreb cycle and can supply instant and sustained energy. While the Citrulline part of Citrulline Malate acts to increase NO and to eliminate performance inhibiting metabolic toxins, the Malate part keeps our energy cycle going. Citrulline Malate also aids in recovery. Subsequent to exercise, muscle levels of creatine phosphate are reduced and it takes some time for levels to be re-elevated. The more Creatine Phosphate
28
Spring / Summer 2017
–
Innovate Magazine
your muscles have the stronger and better able to perform they will be. Citrulline Malate stimulates phosphocreatine recovery after exercise, meaning faster recuperation between workouts, and muscles that are primed for growth and your next training session.
DOES CITRULLINE MALATE ONLY HELP WITH AEROBIC ENERGY PRODUCTION? Most of the studies on Citrulline Malate show an increased ability to produce energy through our body’s aerobic energy producing cycle. Strength athletes tend to be more concerned with increasing anaerobic energy which is used for explosive movements. Studies clearly show that CM favors the renal (having to do with the kidneys) reabsorption of bicarbonates and protects against metabolic acidosis. Anaerobic work involves the breakdown of glycogen. As a result of depleted glycogen stores from anaerobic work, Hydrogen Ions (H+) and lactic Acid in the muscle and blood both increase. This rise in H+ is what causes an increase in acidity in the muscle and leads to the burning sensation
CITRULLINE MALATE
of the muscles, fatigue and the failure to maintain high exercise intensity for prolonged periods. It is believed this decrease in ph and increase in acidity is what results in muscular fatigue and the decreased ability for the muscle to contract. Bicarbonates are our body’s way of coping with the increased levels of H+ and a decreased pH. Bicarbonates work by stimulating the removal of H+ and lactic acid out of the muscle. So by aiding in the reabsorption of bicarbonates, CM may also help with increasing the anaerobic threshold and delaying the build up of H+ and lactic acid.
HOW SHOULD CITRULLINE BE TAKEN? Citrulline Malate is best taken on an empty stomach prior to exercise. Additional doses can be taken first thing in the morning upon rising and also before going to sleep. Because CM can enhance plasma Arginine levels, it makes sense to use Citrulline Malate at the optimal times for Arginine supplementation. CM is extremely safe and there are no known negative side effects from its use. You can find CM in a wide variety of products from straight up commodity forms to performance-enhancing matrices like Nutrabolics Supernova.
CAN IT’S EFFECTS BE BOOSTED? What really makes this an innovative ingredient though is that it contains synergistic properties
which combine with the effects of other active ingredients. For example, when stacked with BetaAlanine (also contained in Nutrabolics Supernova) Citrulline also works to boosts anaerobic capacity and buffers lactic acid – great for heavy lifting sessions. Other ingredients that experience synergy with CM include: L-Carnitine (spares glycogen, increases VO2 Max, supports hormonal response to training), Beet Root (NO booster and stamina booster, Agmatine (NO booster and growth hormone booster), Arginine (NO booster) , Creatine (power and endurance booster). In summary, Citrulline Malate is an incredibly safe supplement with a clinically proven effectiveness in optimizing performance. Whether you’re a weekend warrior or a seasoned athlete CM is a must have in your supplement arsenal if you want to get the most out of your training. Make sure that your supplement of choice clearly lists the dose of Citrulline Malate on the bottle so you know you are getting enough to produce results. REFERENCES A. Callis, B. Magnan de Bornier, J.J. Serrano, H. Bellet, and R. Saumade. Activity of Citrulline Malate on Acid-Base Balance and Blood Ammonia and Amino Acid Levels Dhanakoti, S. N. et al, Am. J. Physiol. 259:E437-E442, (1990) Bendahan D, Mattei JP, Ghattas B, Confort-Gouny S, Le Guern ME, Cozzone PJ. Br J Sports Med. 2002 Aug;36(4):282-9. Citrulline/malate promotes aerobic energy production in human exercising muscle. Donaldson SKB, Hermansen L, Bolles L., Differential direct effects of H+ on Ca2+ activated force of skinned fibres from the soleus, cardiac and adductor magnus muscles of rabbits. Plugers Arch 1978; 376: 55-65. Fabiato A, Fabiato F. Effects of pH on the myofilaments and sarcoplasmic reticulum of skinned cells from cardiac and skeletal muscle. J Physiolo 1978; 276: 233-5. Parkhouse WS, McKenzie DC. Possible contribution of skeletal muscle buffers to en. hance anaerobic performance: a brief review. Med Sci Sports Exerc 1984; 16: 328-338
Innovate Magazine – Spring/Summer
29
SHOCKING NEW ANABOLIC INGREDIENT By Paul Teixeira When it comes to health and fitness, everyone is looking for that magic bullet – that one ingredient that can work to push users through plateaus, and allow for previously unimagined levels of physical and mental performance. In response to this consumer demand, the supplement industry is loaded with more than it’s fair share of “quick fix” solutions that promise “cure all” effects while seldom delivering on their promises. Luckily, every now and again an ingredient makes it’s
30
Spring / Summer 2017
–
Innovate Magazine
way from the time-tested traditions of eclectic cultures around the world into the medical and supplement industries. Rare ingredients whose traditional uses, though unconventional, are just as relevant to the benefit of modern fitness consumers as they are to the ancient peoples who pioneered their applications – such is the case with Deer Antler Extract. Deer Antler is a rare ingredient that acts as a magic bullet – effectively providing several benefits to athletes.
WHAT IS DEER ANTLER EXTRACT? Also known deer antler velvet, this rare and unique anabolic ingredient is harvested from the antlers of deer, elk, caribou, and moose! It is the soft, velvety substance that coats the antlers during precalcified growth phases. Deer antlers can shed and regrow every year, and the velvet is most abundant during the animal’s prime growth phases, thus catching the interest of scientists by demonstrating how the velvet has something to do with growth and life. The best part is that there is no harm to the animals because the velvet is harvested before the antlers solidify into solid bone. Deer antler extract is rich in calcium, magnesium, zinc, a full amino acid profile, prostaglandins, glucosamine, chondroitin, collagen, and even IGF-1.
AN ANCIENT HISTORY The first recorded uses of deer antler velvet were found in scrolls that were uncovered in China during the Han Dynasty. It has been documented as a key ingredient used in Traditional Chinese Medicine for over 2000 years! In fact, an essential medical document known as the Pen Ts’ao Kang Mu includes various means of preparing deer antler velvet – powders, ointments, capsules, extracts, teas, tinctures, and pastes. It was traditionally used to treat, “yang deficiencies”. These are related to weakened immune system, poor circulation, kidney problems, poor digestion, and even week pulse. More recently it is used in traditional Chinese medicine as a growth tonic for children with stunted growth. It is also used for bone and joint health, as well as countless other geriatric therapies.
Glucosamine and Chondroitin – Both of these compounds make up normal human cartilage. Of course, cartilage is essential to bones and joints because it is effectively the cushion between them. There have been many research studies that have demonstrated that the combination of glucosamine and chondroitin work synergistically to combat osteoarthritis (or at least it’s symptoms). Strengthening joints and cartilage is extremely important to athletes because of the constant stress placed on them during high performance activities like resistance training.
Calcium, Magnesium, and Zinc – These minerals are essential to many processes. Calcium and magnesium are most useful to athletes for improving nerve impulses, calming the nervous system when it is overly stimulated due to too much caffeine and other stimulants, and controlling cortisol levels. Zinc, like calcium and magnesium, is beneficial in many ways as well, but it’s most notable benefits come in the form of supporting peak testosterone levels in the body. It is used in the production of sex hormones that are responsible for strength, libido, and muscle growth.
Prostaglandins – These are active lipid compounds that have hormone-like effects in the body. Two common examples include, Alprostadil and Prostacyclin. Even more interesting is that they can be found in almost every tissue in the human body. Scientists have identified ten prostaglandin receptors on various cell types. As such, they provide a variety of effects in the body. The major benefits to athletes include the control of blood pressure, inflammation, cell growth, and even hormone regulation.
Amino Acids – Amino acids bonded together make up protein strands. Deer antler extract contains a full amino acid profile, which means that it contains a variety of amino acids that work to aid in muscle growth and repair. In addition, they ensure that the body is in an anabolic state, even when daily calories are being consumed at a deficit (e.g. During a weight loss program).
WIDE-BRANCHING POTENCY Deer antler extract is extremely unique in the sense that it is composed of a multitude of sub-ingredients, which are each beneficial in supporting the body to increase well-being and boost performance. These nutrients are so diverse that Deer antler has many applications, both inside, and outside of the bodybuilding and nutrition realm. Check out 5 of the major constituents of deer antler extract and their incredible range of positive effects on the body:
IGF-1 – A hormone that is very similar in structure to insulin. Normally a boost in Human Growth Hormone (HGH) is directly related to the production of IGF-1 in the liver. By ingesting IGF-1 by itself, it’s benefits can be felt almost immediately. It works to provide a potent anabolic effect while stimulating muscle cell growth, boosting the immune system, and encouraging healthy joints, bones, and cartilage. In fact, it is well known that the muscle-boosting benefits of HGH come mainly from the elevated IGF-1 levels that come with HGH supplementation.
Innovate Magazine – Spring/Summer
31
AEROBIC TRAINING
STRENGTH TRAINING
igf-1
VIA DEER ANTLER EXTRACT
PI3K
ATP
ERK1/2
AKT
TSC2
GSK3
AMP
AMPK
mtor
4ebp1
elf2B
FOXO
p70s6k
elf4e
elf2
MURF1
PGC-1a
MITHOCONDRIAL BIOGENISIS
Protein Synthesis
Protein DEGRADATION
Source: http://www.intechopen.com/books/skeletal-muscle-from-myogenesis-to-clinical-relations/signaling-pathways-that-mediate-skeletal-muscle-hypertrophy-effects-of-exercise-training
In addition to supporting muscle protein synthesis via IGF-1, deer antler’s huge range of components helps provide athletes with a variety of beneficial properties that heighten performance such as: • • • • • • • • •
Regulating metabolism Increasing protein synthesis Boosting strength Boosting libido Improving blood pressure Strengthening joints Repairing, growing, and strengthening cartilage Speeding up muscle growth and repair Boosting the immune system
LOADING THE MAGIC BULLET
body and translate into optimized performance. Athletes place a very hefty demand on their bones, joints, muscles, cartilage, heart, and brain – so the fact that deer antler extract can benefit all of these to some capacity, makes it a very useful ingredient for athletes to add to their supplement regimen. The active dose to reap such benefits is approximately 450mg per day in a 4:1 potency ratio – like the dosage in Nutrabolics’ Aggro. Deer antler is one of the most powerful and useful bodybuilding ingredients known to man. It regulates the metabolism, optimize immune function, increase protein synthesis, boost strength, speed muscle growth and repair, and strengthen cartilage, bones, and joints. It is truly the, “magic bullet” that can skyrocket health and athletic performance to unimaginable levels! REFERENCES:
Deer antler extract has a deep-rooted history in Traditional Chinese Medicine practices as a “shotgun” remedy that can affect multiple biological processes. Due to this influence, the bodybuilding and fitness industry has recently become very interested in its unique properties that work on precise areas of the
32
Spring / Summer 2017
–
Innovate Magazine
http://antlerfarms.com/blog/historical-uses-of-deer-antler-velvet/ https://www.bodybuilding.com/fun/southfacts_deerantlervelvet.htm http://www.intechopen.com/books/skeletal-muscle-from-myogenesis-to-clinical-relations/signaling-pathways-that-mediate-skeletal-muscle-hypertrophy-effects-of-exercise-training http://www.webmd.com/arthritis/tc/glucosamine-and-chondroitin-topic-overview Houpt J.B., McMillan R., wWein C., Paget-Dellio S.D. Effect of Glucosamine Hydrochloride in the Treatment of Pain of Osteoarthritis of the Knee. J Rheumatol 1999; 26:2423-30. Ghosh P., Smith M., and Wells C. Second Line Agenda Osteoarthritis. In Dixon, J.S. and Furst, D.E., EDA Second Line Agents in the Treatment of Rheumatic Disease, Marcel Dekker, New York, p. 383, 1992. Roden L. Effect of Hexosamines on the Synthesis of Chondoitin Sulfuric Acid in vitro. Ark Keml 1956; 10:3.
Regulate metabolism Increase protein synthesis Boost strength Boost Libido
D U A LA CT IO N
P O W ER H ANA O BO U LI SE C
aggro ad
AGGRO™ is a dual-action anabolic powerhouse with twice the androgenic potency of your average test-booster. This high-tech formula contains zero proprietary blends or fillers – just fully transparent doses of the most clinically proven androgenic compounds known to science!
Working within minutes of your first serving, AGGRO™ jacks up testosterone, GH, and IGF-1 beyond anything you’ve ever experienced. Backed by real human research, test subjects taking just one of the 11 ingredients in AGGRO™ in it’s exact inclusion dosage increased testosterone by over 40%! Cutting-edge ingredients like D-Aspartic Acid (3120 mg), Deer Antler Extract (450 mg), Tongkat Ali (300 mg), and Mucuna Pruriens (750 mg) combine with a ZMA blend to catalyze these anabolic reactions.
AGGRO™ also targets the secretion and function of your most anabolic hormone, insulin. Acting as both a mimetic and sensitizer, AGGRO™ works to amplify the potency of your body’s natural insulin levels while actually simulating the effects of insulin itself! The 5 powerful insulinogenic agents Bitter Melon (50 mg), Cinnamomum Cassia (200 mg), Alpha Lipoic Acid (150 mg), Berberine HCL (200 mg), and Chromium Picolinate (400 mcg) work to stabilize glucose levels, torch body fat, increase lean mass, and drive anabolic nutrients into your muscle cells. This synergistic anabolic and anti-catabolic activity ensures that you reach maximum muscle growth - no prescription necessary! Get ready to grow when you cycle AGGRO.™
100% TRANSPARENT FORMULAS
MAXIMIZE LEAN MUSCLE MASS
INCREASE TESTOSTERONE LEVELS
AMPLIFY & MIMIC INSULIN RESPONSE
ENHANCE STRENGTH & POWER
FEATURE | INNOVATE
NUTRABOLICS NEW SUPERPOWER By Dean Maier
The possibilities for enhancing one’s body and performance are as daunting as they are infinite, so it isn’t often that a product enters the scene and blows up the industry – yet this was the case with one of Nutrabolics’ newest products, Supernova. With a chain reaction of popularity both domestically and internationally, the progressive and heavy-hitting pre-workout recently received Popeye’s Supplements prestigious industry designation of New Product of the Year,
34
Spring / Summer 2017
–
Innovate Magazine
affirming the impact it is making on both consumer performance and the industry as a whole.
A NEW GENERATION OF PRE With pixy dusting and amino spiking still the rule rather than the exception across the industry, problems of supplement efficacy and safety still run rampant, all to the
disadvantage of the end-user. Exaggerated prop blends are especially problematic in ingredient-heavy performance enhancers and nootropics like pre-workouts. Nutrabolics’ introduction of Supernova represents the tip of the spear in a dynamic industry push towards offering consumers quality supplements that work. Premiering as the very first new product launched under Nutrabolics’ 4th generation product evolution, Supernova owned the new high-tech look of the brand with a name that truly represented its explosive benefits. Built on the foundations of formulaic disclosure, Supernova leads an all-new class of fully transparent pre-workouts; featuring 9 clinically-proven ingredients in high-efficacy dosages with zero proprietary blends. Between the 6000 mg of stamina-enhancing citrulline malate, 1600 mg of patented CarnoSyn® Beta-Alanine, 600 mg of Dendrobium, exclusive 4X Energy Core Technology, and other leading active ingredients, Supernova was and still is a force to be reckoned with.
GOING NUCLEAR In the months following its inception and launch, Supernova began to demonstrate its true disruptive potential. The powerful new pre blasted into the pre-workout scene with a high-impact video launch and coverage on several major industry digital and print platforms. Within weeks of its July 2015 launch, popularity for the supplement grew exponentially as it dominated retail shelves across Canada. The pattern of popularity might have been predictable when compared with other products of its kind and category – the initial pre-hype wave drives a sales spike then things begin to level off and continue at a moderate rate – but this was not the case. Rather, Supernova’s market behavior was like that of self-driving catalyst, with growth and demand building exponentially from the innovative edge the product brought to quality-hungry consumers. The Explosive Pre-Workout Amplifier carried this momentum into international markets like the US and Australia, and has since gained international traction as a leading pre that rivals the offerings of other industry giants. Inventory was grabbed off of retailer shelves faster than it could be stocked and it was clear that the consumers had spoken – innovation and transparency rule above all else.
TOP PERFORMER Supernova has become so in demand that at the 2016 Olympia, Nutrabolics had the honour of winning Popeye’s
NEW PRODUCT
SUP ERNOVA
Supplements prestigious 2017 New Product of the Year award for the pre-workout. As Canada’s largest supplement retailer with over 125 locations, the award designation represents a true honour that Nutrabolics has happily accepted as validation of the many years of research and months of design, formulation, and production behind the supplement. “This product was our knockout punch for the industry to finally realize that in this generation, consumers want better,” says Nutrabolics Co-CEO Jayson Wyner. “We always knew we had something special with Supernova but we never dreamed it would be as successful as it has been. We wanted to create something that really hit hard but that also defied the industry norm in terms of all the companies running prop blends on their formulas. Pre-workouts are an especially tough category for this so we wanted to make something powerful for our loyal customers – an experience that would give them a hardcore performance boost while actually showing them what and how much of each ingredient was combining to create the end result.” With the perfect combination of explosive energy, nootropic focus, skin-splitting pumps, and limit-breaking stamina, this highly balanced and performance-optimized pre-workout has since helped gym rats and pro bodybuilders around the world amplify their training and results, leave their competition lightyears behind. Co-Owner Rodney Dupont notes that Nutrabolics “is incredibly grateful to all of its partners and customers who have been primarily responsible for the runaway success of the product. We will continue our mandate to provide premium and effective supplements to the dedicated and discerning athletes who use them every day.”
Innovate Magazine – Spring/Summer
35
WYNER & DUPONT THE UNTOLD STORY By Kieran Lee & Dean Maier
How do you build a business from the ground up? How do you go from selling supplements out of the trunk of your car to working with some of the most elite athletes and bodybuilders in the world? How does one take an impossible dream and turn it into a reality? Just ask Nutrabolics founders Jayson Wyner and Rodney Dupont—they’ve done it. These business partners and long-time friends may have come from small beginnings, but their vision is anything but small. Their goal of providing a line of premium, completely transparent supplements to the world has been realized in a fierce brand with booming success. Not only has the inception, formation, and longevity of Nutrabolics been a great personal achievement for the two men, it has been a catalyst for change in the entire sports nutrition industry. What began with a simple dream has unknowingly sparked a revolution.
THE SPARK OF INNOVATION As a long-time fitness enthusiast, Jayson Wyner knows sports supplements inside and out. In fact, it was his uncanny knack for formulas that landed the young man his first job in the business over 16 years ago. When the manager of his local supplement store pitched him their best-selling Test Booster, Jayson came back with a pitch of his own, spouting off all the ways he would improve the product based on his
36
Spring / Summer 2017
–
Innovate Magazine
understanding of its desired effects. He was hired on the spot and was propelled down a path from which there was no turning back. Joined later by his childhood friend Rodney Dupont who showed a strong aptitude in sales, the young men handily surpassed the store’s growth of prior months, all while getting to know the products and the big players in the sports nutrition game. The sales floor was their training ground and headquarters for one-on-one market research, intimately studying the target audience they didn’t know they had yet. Despite eventually surpassing Jayson in sales, Rodney decided that the time had come to live out his planned career path and head to university. Sticking to the supplement grind, Jayson continued to help equip fitness enthusiasts with products that would work as hard as they did in the gym. Yet however good his advice, every customer recommendation came with its own set of limitations. Every bottle was a wild card; for each product on the shelf that worked well enough, there were several others that would fail in delivering their promised results. It was “follow the leader” in an industry of relatively monotonous ingredients and mostly sub-standard quality. Jayson was baffled by the lack of products possessing true innovation and that actually performed the way they claimed they would. From this void of dissatisfaction sprang the vision for a brand of supplements that could stand above the crowd.
OLD FRIENDS TO NEW PARTNERS After his revelation, Jayson knew that if he was going to usher in a new era of sports nutrition—the massive undertaking of starting his own brand— that he couldn’t do it alone. He needed a scientific perspective and a sales edge to help put together the supplement line he envisioned. Catching a non-stop flight the very next day, Jayson came knocking on the door of his former sales partner, Rodney Dupont. At the time Rodney was in his sophomore year of university studying business and health sciences, living in a Toronto
apartment, and flat broke. Like every kid in his class, Rodney dreamed of landing a cushy job with some massive corporation where he would be making cash hand over fist. Yet when Jayson came to him with his “million dollar idea” and the offer to start a company of their own, Rodney thought he was out of his mind. While he had been close to athletics all his life – playing basketball in high school – Rodney had never been exposed to the world of elite bodybuilding and fitness. But Jayson relentlessly swatted back every critique Rodney served him about his pitch. Rodney saw value in Jayson’s vision, in his charisma and
Innovate Magazine – Spring/Summer
37
salesmanship, along with the potential for greatness and to do great things in the industry. Inspired by the glory and promise behind this venture, he dropped out of university and joined the cause. With Jayson’s dream and Rodney’s drive—with Jayson’s flash and Rodney’s formulas—the two forged an unexpected partnership and flew back to Vancouver to start building business and brand.
START-UP INTENSITY Now instead of one broke dude chasing lightning in a bottle, they were two. Fittingly the new duo set up shop at Jayson’s parents’ place in Richmond. Out of the Wyner family home, Jayson and Rodney outlined their mandate to develop the better products their customers deserved to fuel their training. The concept was simple: scientifically-advanced ingredients in clinical-strength dosages, creating intelligent supplements of the highest quality. From the crossroads of innovative sports nutrition and hardcore anabolic muscle-building emerged a name for their passion project: Nutrabolics. After months of research and scraping together all of their savings the co-founders were able to put together Nutrabolics’ forerunner products. On a shoestring budget of only $10,000, the guys launched their first production run of 500 units, including PRIMO GH STACK, CLENBUTICAL, and INSULEAN K. This triple-threat set stayed true to the team’s vision of supplement innovation and hardcore results, providing athletes with a cutting-edge new way to target fat-burning and muscle growth. What had started as
38
Spring / Summer 2017
–
Innovate Magazine
a concept had manifested into a real, tangible product. As Wyner and Dupont launched their creations into the market, things were about to get very real! The next several months saw the partners working like madmen to run a full-scale operation as an army of two, and all out of Jayson’s parents’ games room. With only their passion, street smarts, and commitment to innovation guiding them, the pair were thrown headlong into the world of manufacturing and logistics knowing very little about either. On any given day Wyner and Dupont could be found filling out packing slips, adhering labels onto bottles with a blow-dryer, taking down orders on Jayson’s mom’s landline, and packaging entire shipments by hand on the billiards table.
GOING GLOBAL All of their hard work was about to pay off. Wyner and Dupont set out to unleash Nutrabolics upon the nation, selling their hand-packed goods out of the trunk of their car from coast to coast. Hitting up retailers one by one, talking to potential buyers firsthand, the partners weren’t just selling the product, but selling themselves and their philosophy of innovative, quality supplements. Their unique vision caught the public’s eye immediately. The moment their goods hit retail shelves they began flying off them. In four months the demand for the brand skyrocketed. Consumers were witnessing the birth of a new generation of supplements—something with real dosages that hit hard—and they liked what they saw.
Before long the partners had landed a massive Canadian distributor, Empire Health, and were able to move their operations out of the games room and into a brand new factory and headquarters. With their amplified production and cutting-edge product line, Nutrabolics was premiering at every major international fitness expo, from Mr. Olympia, to the Arnold Classic, to FIBO Germany. A year of touring and showcasing Nutrabolics in this way helped Wyner and Dupont break into several international markets, taking the brand to a global scale. Today Nutrabolics is distributed and sold in over fifty countries world-wide. The boys have proven that with the passion, innovation, and a product that is the real deal, success will chase you down wherever you go.
A LASTING LEGACY Wyner and Dupont continue to settle for nothing less than the best, keeping close to the pulse of the industry and always remaining focused on ever-evolving consumer demand. The brand’s current generation of tech-inspired transparent supplements is a clear demonstration of their continued commitment to ingenuity. Nutrabolics’ no-BS approach has consumers demanding more from their product than ever before, so their competitors are finding themselves having to come clean and
step up to the challenge. This added competition fuels Wyner and Dupont to maintain their edge, optimizing every ingredient ratio and taking every potential consumer benefit as an opportunity for innovation – the very quality that drove their inception of the brand in the beginning. Jayson and Rodney’s simple goal is to empower athletes and fitness enthusiast to demand better from their nutrition and this strategy has the whole world knocking at their door. They have a rich history of past athletes forging their brand legacy, from the likes of UFC champion Anderson Silva, and Hollywood actor Dave Bautista, to the current MMA superstar Bobby Lashley and rising UFC contender Khabib Nurmagomedov, just to name a few. The brand community they have grown is a dynamic one, driven by the energy and excellence of it’s thousands of loyal customers. More than just building a business from the ground up, Wyner and Dupont have evolved the sports nutrition game to new heights and set a new precedent for the market. In their journey to the top, the partners have refused to accept the average, ever reaching for the exceptional. From two kids with a dream, they have become market leaders with no signs of slowing down. They have proven their ability to create something from nothing, and that is the quality that separates the good from the truly amazing.
CAN ANYTHING STOP the eagle? B y K r y s te n M ai e r
Refined but deadly, unconventional but undefeated—UFC fighter and Nutrabolics athlete Khabib Nurmagomedov may be understated but is certainly not to be underestimated. Standing with twenty-four consecutive victories in the Octagon, Nurmagomedov has proven his worth and his raw talent time and time again, demonstrating that he is a near unstoppable powerhouse of his sport. “I dominate. This is what I do,” states Khabib “The Eagle” coolly. Having never tapped out across eight triumphant wins in the cage, defeating eight competitors by KO and a further eight by submission, the man has earned the right to demonstrate such a refined confidence. Nurmagomedov has become an absolute titan in the ring, a status that could potentially line him up with a direct shot at the reigning lightweight title holder. But The Eagle’s success was not a rocket-fuelled blast to the top; it was a cool and calculated ascent. Khabib did not simply decide to become one of the best MMA fighters in living memory—it’s in his blood.
NATURAL BORN KILLER
Growing up in the remote mountains of Dagestan, Khabib started his training from early childhood under the tutelage of his father Abdulmanap Nurmagomedov. Himself an accomplished athlete and decorated veteran, Abdulmanap became a hard-as-nails trainer for Khabib and his brothers; running his own mixed martial arts studio. “My father created a great foundation for me when I was a child,” Khabib recollects, “to try to become the best fighter in the world.” Khabib considers his father the greatest inspiration in his life. As well as initiating his son into the fundamentals of judo and combat sambo in the gym, Abdulmanap also saw fit to throw Khabib in the ring with a live grizzly from the age of nine! What better grappling partner for a UFC beast in training than an actual bear cub? Though unconventional this incredibly adaptive approach to fighting and instilled concept of the literal struggle for survival have set the tone for Khabib’s somber confidence in training and beyond.
Innovate Magazine – Spring/Summer
41
“I DOMINATE. THIS IS WHAT I DO.”
A HEAD STRONG CONTENDER
Not only a test of physical strength, exercises like these were designed to push Khabib’s mental endurance and shape his character. This and many other factors contributed to strengthen Nurmagomedov’s will. Growing up in a region riddled with political tensions and the constant threat of civil war, Khabib was being raised and trained for competitive fighting, but with the mindset that he may actually have to, one day, fight for his very life. This has translated into an impressive mental intensity and extreme focus in the ring. Being a devout Sunni Muslim, Nurmagomedov was also raised without the distractions of vices like alcohol or drugs, helping shape his sense of strict discipline with his exercise regimens. When asked what separates Khabib from every other fighter in his division he replied, “My mental toughness. My mental game is the strongest.” It is evident that his upbringing molded this man into the perfect competitor—an unshakable mind with a fear of nothing.
UPPING HIS GAME
As Khabib Nurmagomedov grew up and transitioned from wrestling bears and sparring in the gym into the world of professional athleticism, his training regime also evolved and became an integral part of his life. Systematically mastering new techniques, Khabib has a talent for leveraging the best parts of many fighting styles. After becoming a marked champion in Sambo – a Russian martial art and combat sport meaning “self-defense without weapons” – in his home country, Nurmagomedov turned his focus to the global MMA scene and worked towards entering the Ultimate Fighting Championship.
42
Spring / Summer 2017
–
Innovate Magazine
fight record
24-0-0
rank
#1 LIGHT WEIGHT
AGE
28
HEIGHT
5’ 10” 177 CM
WEIGHT
155 LB 70 KG
ARM REACH
70”
LEG REACH
40”
Innovate Magazine – Spring/Summer
43
“Chasing UFC Gold drives me,” explains Nurmagomedov. “I am focused on being the best so I must train to be the best.” The man trains three times daily, ensuring to work all the different elements of the game equally in order to best prepare himself before each upcoming matchup. A meticulous analyst, Nurmagomedov customizes his training to concentrate on his weaknesses. “After every fight I go back and look to see any holes in my game and how i can improve and I work on it.”
RIGOROUS TRAINING REGIME
In addition to targeting certain muscle groups and ground-fighting methods, The Eagle ensures not to neglect the importance of cardiovascular stamina. There is a lot of sprint work integrated
into his training routine and he even takes the time to engage in recreational soccer: “It helps with footwork and agility.” His typical day would consist of a 30-minute run, lunch, and sparring. Every other night he would engage in grappling or striking, and don’t forget a relaxing weekly steam in a Russian sauna. While the MMA training landscape is constantly evolving with new devices and technology, Khabib considers himself distinctly old-school in his regime, taking a straight-forward approach to nutrition in particular. He emphasizes the importance of a good clean diet, supplemented by Nutrabolics products, specifically Isobolic protein and Anabolic State for BCAAs. “Nutrabolics has been great. Before I never [took] any supplements. Now [I find] it helps my recovery, so I can train harder.”
THE EAGLE IN THE CAGE
Nurmagomedov’s hard work in the gym absolutely reflects in his matches. With a natural predisposition towards wrestling, which he considers the most lethal of the martial arts, Khabib prefers to take his opponents down during a fight and beat them up, rather than striking from a standing position. In a match, The Eagle puts the pressure on immediately and looks for the finish. “I always focus on what I will do to my opponent never what he’s going to do to me.” Just imagine yourself in the cage, nose to nose with the 5’ 10” 155 lb muscle-bound Russian, his dark stony eyes staring you down. The bell rings and he comes at you. You grapple with him as long as you can until he takes you down. Then he comes in with the overhand right, left, right, right, right. A choke hold knocks you into submission and it’s all over. Now you know how Nurmagomedov’s many victims might have felt like! “I’m looking to seek greatness and to destroy,” The Eagle states simply of his fighting goals. Khabib is the #1 ranked fighter in lightweight division, but he still has more to prove to fans, and to himself. He wants to be remembered as the greatest fighter of all time. He’s after the glory of championship. He wants the belt.
OUT FOR BLOOD
It is evident from many interviews and postmatch shakedowns that taking on current UFC champ Conor McGregor is Nurmagomedov’s number one priority. Their rivalry has been building for months and has all but reached a boiling point. Khabib is just waiting for his shot to dethrone the reigning king. McGregor seems to be making excuses for avoiding the bout, though it seems like it is only a matter of time until UFC sets the match up. With Khabib’s flawless record, who wouldn’t be somewhat reluctant to take him on? Khabib, on the other hand, shows no hesitancy to fight McGregor: “He is my chicken.”
McGregor is presently preoccupied, pursuing a match with boxing legend Floyd Mayweather. Nurmagomedov has settled on fighting Tony Ferguson for the interim title belt, but it’s well known that the target on Mcgregor’s back won’t be going away anytime soon. In the meantime, the world is left wondering how, as Nurmagomdov so eloquently puts it, 6 million Irish will contend with 150 million Russian. How will The Notorious’ brash charisma measure up to The Eagle’s quiet confidence? It will be definitely be the event to watch, just as Khabib Nurmagomedov, the silent assassin, the destroyer from Dagestan, is now the man to watch on the MMA scene.
Innovate Magazine – Spring/Summer
45
LIGHTSPEED RESULTS. After an intense training session, serious athletes need the highest quality protein fueling their muscle growth. They understand that in order to perform at their best, speed is not just important – it’s essential. With an elite formula that defies the limitations of conventional whey protein, Hydropure’s industry-leading whey hydrolysate blend provides the lightning-fast nutrition high-performing athletes demand. Hydropure is ultra-low in carbs and fat, using lean protein isolates to create a premium and delicious formula for accelerated recovery and results. Learn more at nutrabolics.com/products/hydropure
LIGHTSPEED RESULTS. After an intense training session, serious athletes need the highest quality protein fueling their muscle growth. They understand that in order to perform at their best, speed is not just important – it’s essential. With an elite formula that defies the limitations of conventional whey protein, Nutrabolics Hydropure’s industry-leading whey hydrolysate blend provides the lightning-fast nutrition high-performing athletes demand. Hydropure is ultra-low in carbs and fat, using lean protein isolates to create a premium and delicious formula for accelerated recovery and results.
HYDROPURE
trained to dominate By Dean Maier & Clarence Paller
Step into the ring with heavyweight wrestler and MMA fighter, Bobby Lashley, AKA “The Dominator,” and it will become clear that he has earned his nickname. Weighing in at 239 pounds of muscle and standing tall at 6’3, he is an absolute force to be reckoned with. Lashley’s trail of accolades spans across the WWE, TNA and Bellator, including a devastating 15 - 2 record in Bellator with 5 fights won by TKO. Power, agility, drive and dedication are just a few traits that can be attributed to Bobby. But even for such a man, the road to glory is paved in the blood, sweat and tears needed to overcome both the gruelling demands of the sport and its fierce competitors. In the words of Benjamin Franklin, “By failing to prepare, you are preparing to fail”. For Bobby, an adamant passion for training hard is something that was instilled in him early on, and part of what got him to where he is, but this isn’t the only reason for his success. The distinct confidence and energy he exudes comes from an understanding of what it truly means to be the best. Lashley’s constant push to evolve and adapt isn’t just about his career, it’s about the drive to master the many challenges
48
Spring / Summer 2017
–
Innovate Magazine
both in and outside of the ring – the will to dominate.
THE HEART OF A CONQUEROR Bobby’s athletic journey began with amateur wrestling in high school and college. Though Lashley’s first love was football, he was physically small in his early days so it was difficult to compete in the sport. Refusing to be discouraged by his limitations, he turned to wrestling and in a month he was hooked. Wrestling helped to level the playing field because he could go up against people his own size and beat them through his raw talent and sheer force of will. “It came naturally to me” says Lashley. Coming from a low-income, working class family, Bobby didn’t have much growing up. Despite a lack of material resources, a belief that he had the drive to succeed was enough. “I hated it at the time. Not having things working in the house, no hot water, nothing to eat. Growing up I always told myself, if I work hard, I won’t have to put up with this anymore.” He continued his
push into the world of grappling which eventually led him to the Olympic Training Center for Wrestling. His time here greatly amplified his abilities and ultimately propelled him into the first major breakthrough of his career, the WWE. The training and conditioning it took to get Lashley to this point was immense, and is definitively the source of is incredible athletic work ethic.
FAST AND FURIOUS TRAINING Accelerated and constantly evolving is the nature of Lashley’s approach to training. This was especially true in the early days of his career. “Before I’d workout 18 times a day and kill myself doing it. I used to train like a mad man. I had an intense regime. I would wake up every day and do my 5 am weight training and after that do drills at noon and then come back at three or four pm for training again. Then at night I’d hit cardio. I accomplished a lot, but I was taking it to the extreme,” says Bobby. The essence of his vigorous routine is that of a man
working like he won’t have a second chance, yet it is this very “can do” approach which enabled him to later transition into the world of MMA. For a man that competes in both professional MMA and wrestling, Bobby claims he tries to slow things down a bit these days; “I’m [an] older athlete so I don’t want to break my body completely down. Saying that, I still need to get the work in. I do strength and conditioning three times a week. In the morning, it is more athletic and explosive training and lifting. During the day I try to get a boxing session in to work through fight tactics.” To support his focused training regime, Bobby relies on supplements to help provide recovery and nutrition. He proudly states, “I love Nutrabolics products, I train so hard where I deplete myself so Athletes Food is perfect for me. It is a blend of carbs and proteins that also replenishes my glucose.” Regardless of the careful consideration that goes into Lashley’s workout and diet schedule, he has thrived in his later years by learning to train and fight smarter rather than just harder. This connection between being both powerful and versatile gives him his confident edge.
MASTERING ADAPTATION With the wisdom of one who understands the correlation between circumstances, actions and outcomes, Bobby views strength training not just as physical “fitness”, but a direct link to his fight conditioning. “You have to train with the fight in mind. You can’t just [randomly lift weights]. Your strength training is conditioning; it can’t be separate. My trainer is very good at pushing my limits and allowing me to create more stop and go power. That’s what you need in fights. It is all about going for a minute and stopping, then repeating. He who can recover quicker will be more dominant towards the end of in the fight. This style of training doesn’t lend itself to one name, I follow this principle in every form of training from HIIT, to interval to CrossFit etc.” Understanding and creating synergy between his training and fighting represents a unique form of adaptability for Bobby. It is why he remains as effective as he is. At its core, the key to Bobby’s dominance in the ring is understanding context while possessing the flexibility to perceive situations, the skill to modify tactics, and the raw will to overcome. “In a fight you need to be able to adjust to your opponent over
the rounds in order to beat them. Bobby’s adaptive nature derives both in his explosive training and in his powerful wrestling skill-set. In a fight, grappling is always in Bobby’s back pocket, he says, “it’s a damn good ‘go to’ when a fight is going sideways.” His favorite submission – the rear naked choke – is telling of his will to overpower his opponents. “When you get this move on another fighter it is because you have applied so much pressure and on them, and they are trying to get away from you. The person is retreating”, explains Lashley.
MENTAL SUPREMACY Beyond possessing the dynamic skillset to out-play and out-power his competitors, part of Lashley’s confidence also derives from his comfort with the spotlight of big public sports platforms like the WWE or Bellator. When Bobby steps into the octagon with a million people watching, he feels an extreme calm take over. “I feel like I am in my zone. I can slow down or speed up time. I can choose how I experience
Innovate Magazine – Spring/Summer
51
that moment. I fight because I enjoy the competition. I go out there and just experience it.” Where the epic spectacle of a fight would be daunting to some, Bobby’s casual attitude towards it gives him an incredible resilience and mental advantage. Fighting always comes with its share of mental setbacks and challenges, particularly in terms of the psychology of loss. A mental tool Bobby uses is to tell himself repeatedly, “I am bigger than that.” Even in the face of adversity, such as a loss, Bobby explains, “it is about redemption. I tell myself, I can’t go out like that. I am better. I am stronger. Some people break and don’t come back, but I have never been like that. Always remember, a setback is a set up for a comeback. When you are hungry you go hard and a loss is a shake up to make you hungry again.”
TAMING THE BEAST The monster that is the entertainment industry poses its own threat to athletes susceptible to fall victim to its habits and disconnected identities. Ev-
52
Spring / Summer 2017
–
Innovate Magazine
ery athlete has their niche which is amplified by the spot light and marketing campaigns, but when athletes invest so heavily into fabricated egos under the unforgiving nature of public opinion, it can derail their entire career. Bobby notes, “A lot of guys destroy their brand, but I get it. I will stay successful, have fun, and be positive all the way through the process.” From the publicity to the social media and trash talk, Lashley understands it’s all part of the package. He does not allow it to weigh on his mind or lose focus on the bigger picture. Part of how Bobby remains dynamic in his ability to overcome the challenges of sports entertainment is not by trying to put on facades, but by owning his identity. The foundation for this level of wisdom and understanding was created in part by his former employer, WWE CEO, Vince McMahon. Bobby recalls a point early in his WWE career when he was trying to discover his persona. Vince told him, “Figure out who you are. Be who you are and turn the volume up.” Taking the grandiosity of the industry in stride, Bobby recalls the time when he defended current US President Donald Trump at WrestleMania 23.
“there will be a time where I will no longer be able to fight; but until I reach that time I will do everything humanly possible to keep going.”
Eventually becoming a parent himself has also had a profound effect on Bobby’s career. His kids inspire and motivate him every day to compete and win. Bobby will do whatever it takes to provide for them. He never wants them to know the kind of hardships he experienced as a child, though this doesn’t mean handing them things in life. Rather, he wants to instill his son and two daughters with the same tenacious work ethic that brought him to where he is today. “This was the match where Trump or McMahon would be shaved bald if their wrestler lost. Stone Cold Steve Austin officiated the match as Team Trump took the win!” While this experience was a memorable one for Lashley, he understands that at the end of the day the glamour and spectacle of his career doesn’t define his success in full. Where the fame and glory of working in the image-driven entertainment industry is enough to make even the most level-headed athlete a narcissist, Bobby manages to achieve a marked level of success while staying true to himself and remaining humble.
COMING FULL CIRCLE The source of Bobby’s humility can be traced back to his tough life circumstances growing up. He explains, “My parents came from Panama, and told me stories about how they grew up. They lived in poverty. It was the same for me when I was growing up – we didn’t have a lot. I was one of four kids from a single parent household. When I finally began to see success this upbringing reminded me to be thankful for what I have, keeping me grounded.”
NEVER STOP PUSHING Despite all that he is accomplished, Bobby isn’t satisfied to just ride the wave he is on. They say that the light that burns twice as bright burns half as long. Where many sports entertainment stars rise, fall, and fade into oblivion, Lashley doesn’t want this for himself. With a Bellator title still ahead of him, he knows there is yet much work to be done. Bobby possesses both an inherent ability and practiced conditioning to overcome and master the diverse challenges in his life. His optimistic view of his own potential and drive to evolve have been the guiding force in his ability to dominate both in the ring and in life. “I think you should try to test yourself on a daily basis. That’s what I try to do. That is why I fight. That is why I pro wrestle. That is why I go to the gym. That is why I am a single father. I do all these different things because I always say that I can do it. Because one day there will be a time where I will no longer be able to fight; but until I reach that time I will do everything humanly possible to keep going.”
Innovate Magazine – Spring/Summer
53
THE FUTURE QUEEN OF FITNESS By Krysten Maier
Fitness dynamo Danielle Vaughn used to hate gym class; now she’s built a career around working out! A nutritionist and competitive bikini competitior, the gym is Danielle’s second home. From winning the Canadian Nationals the first time she entered in 2013 to competing at the prestigious Arnold Amateur, Danielle is an unstoppable force in the fitness world – not to mention she was named one of Canada’s sexiest women. We asked Danielle to spill her fitness secrets and tell us a little bit about her drive and dreams.
Q: HOW DID YOU GET STARTED IN FITNESS? Like a lot of women I was always just a cardio queen. I never wanted to get “bulky” so I stayed away from the weights, but my boyfriend at the time started showing me the ways around the weight room. We worked out together five days a week. I did everything he did, he showed me proper form, and slowly I started to love what weights were doing to my body. Everyone around the gym kept asking me when I was competing, or when my show was. That slowly started to plant the seed in my head to take things to
54
Spring / Summer 2017
–
Innovate Magazine
the next level and start training for my first bikini fitness competition.
Q: HOW DID IT FEEL BEING NAMED #3 IN INSIDE FITNESS’S HOT & FIT 100? That was pretty cool and very unexpected. I actually didn’t even know the photographer was submitting my photos for consideration. All of a sudden I was getting texts from friends congratulating me! It’s truly an honor to have made Top 10 among so many beautiful women.
Q: WHAT ARE YOUR PERFORMANCE AND AESTHETIC GOALS FOR 2017? While it will always have a special place in my heart, after my show last year I decided to take a break from competing. This year for myself I am more focused on overall balance and loving my body all year round rather than trying to attain a specific criteria. I want to show people that the most important thing is being able to maintain a physique you are happy with.
my gym sessions but it’s a nice mix. It’s just a different lifestyle out here, as being active and taking advantage of local and organically grown sources of food comes naturally, which I love.
Q: WHAT DOES YOUR WORKOUT SPLIT LOOK LIKE? I combine cardio endurance with weight-lifting and sculpting in a heavily structured regime, inside and out of my personal training studio. My typical split includes Legs/Glutes (3x / week), Upper Body Circuit (1-2x /week), Spin Class (1x /week), and a Hike or 35min HIIT Stair Session (1x/week).
Q: WHAT ACTIONS DO YOU TAKE FOR YOUR POST-TRAINING RECOVERY? EAT! I always place nutrition first and foremost, so a proper post workout meal and lots of water during the day is crucial, along with a mix of Nutrabolics supplements like BCAA’s and protein for muscle recovery.
Q: WHAT NUTRABOLICS SUPPS DO YOU USE?
Q: BESIDES A BIKINI CHAMP YOU ARE A PERSONAL TRAINER; WHAT DROVE YOU TO WANT TO MOTIVATE AND SHAPE OTHER PEOPLE’S FITNESS? I started to receive inquiries about coaching others right from when my career started taking off. It’s so rewarding helping people feel good about themselves and achieve a body they never thought possible.
Q: HAILING FROM BEAUTIFUL BC, DO YOU TAKE ADVANTAGE OF THE OUTDOORS IN YOUR TRAINING? Living in Kelowna, British Columbia I like to use the outdoors when I can to get active, hiking, or biking down by the beaches. It doesn’t replace
56
Spring / Summer 2017
–
Innovate Magazine
When do you take them and how do you stack? My go-tos are the Thermal XTC along with Carnibolic pre-workout or pre-cardio. I take Anabolic State heavily during my workout and throughout the day for recovery or simply if I am bored of plain water. For protein I take Isobolic or Hydropure immediately post-workout, and last but not least, Athletes Food once a day for as a meal replacement.
Q: What advice would you give to women WHO ARE LOOKING TO COMPETE IN FITNESS? It can be difficult in this growing world of fitness. Everyone is racing to become the next best upcoming athlete or Instagram influencer. The best thing you can do is follow your passion, work hard, be humble and stay true. The rest will follow.
GLUTES OF iron STAIR MASTER WITH RESISTANCE BAND 10 MIN RESISTANCE BAND SMITH MACHINE GLUTE BRIDGES 5 X 12 + 5 PARTIALS AT TOP RESISTANCE BAND LEG PRESS WITH ABDUCTORS 4 X 15 + 10 KETTLEBELL SUMO SQUATS 4 X 12 LANDMINE DEADLIFTS 4 X 10 GLUTE KICK BACK MACHINE 4 X 10 LEG CABLE KICK BACK 4 X 10 WITH 5 PULSES AT TOP WEIGHTED GLUTE EXTENSIONS 4 X 12 + 5 PARTIAL REPS CURTSY LUNGES 4 X 20 HIP ABDUCTOR 4 X 30 + REDUCING WEIGHT Innovate Magazine – Spring/Summer
57
hardcore high-stim pre-workout
EXPLOSIVE ENERGY
IGNITES METABOLISM
INSANE PUMPS
This limit-breaking, 100% transparent pre-workout powerhouse was clinically-designed to ignite your central nervous system (CNS) and crush your previously-unattainable performance goals. Working within seconds of ingestion, each hardcore scoop of STIM-X™ is fully-loaded with a maximum dose of stimulant energy ingredients including CarnoSyn®, Theobromine, and Synephrine. Our devastating blend of actives also contains Arginine AKG and Arginine HCL for insane skin-bursting pumps and vascularity. STIM-X™ works to stimulate every fiber of your muscle for explosive energy, laser focus, and maximum stamina.
Experience the X-Factor with STIM-X!™
BICEP BLAST By IFBB Pro Bodybuilder Henri-Pierre Ano
1
LOAD THE GUNS Warm-up: Dumbbell Alternate Bicep Curl 5 sets x 12-15 reps (tempo 3-0-1-0) 60 sec rest This exercise is a great starter to activate your nervous system and warm up your circulation, improving muscle articulation when performing your first few lifts. By starting light you will feel a full range of contraction as you continue to facilitate blood flow for an increased pump to begin your biceps session. Weight can gradually go up but should remain at about 60% of 1mr in order to respect reps and tempo.
2
LIGHT ‘EM UP Barbell Preacher Bench Curl 4 sets x 8-10 reps This bench curl will push your fast-twitch muscle to the limit. Focus on a limited range of motion with strong and solid lifts that keep the bicep contraction isolated. Standing Barbell Curl 4 sets x 10-12 reps (tempo 3-0-1-1) Keep your body straight with tight abs and seated posture to stay ergonomic. Lift the bar off your quads up to your mid chest and keep it contracted one sec at the top.
3
FINISH THEM OFF Hammer Dumbbell Curl 4 sets x 15 reps Once you’ve pushed your biceps to the limit, work on rounding the workout out with movements that pull in parts of other muscle groups like chest for a full building and shaping effect. Reverse Grip Barbell Curl 3 sets x 15 reps Reversing your grip on the barbell can also be a great way to hit those stabilizer muscles. I recommend going a bit lighter to finish things off on a strong note.
Innovate Magazine – Spring/Summer
59
innovate your mindset By Dean Maier & Clarence Paller
Driven to be a champion, Henri-Pierre Ano is a distinguished bodybuilder who has a decade of experience in the highly demanding sport. With an impressive resume of competition victories under his belt – including Mr. Canada 2013 – he is now zeroed in on his goal of qualifying for the prestigious Mr. Olympia. This is the driving force behind his many hours training in the gym and the discipline that goes into every grueling day. At a deeper level though, Henri possesses a unique mental state that propels his training and allows him to overcome the fiercely demanding and repetitive nature of the sport; a mindset that is built on the pillars of innovation and accountability. For Henri it is not just about material goals, for him being a true champion involves perseverance, creativity, and positioning himself as a role model that challenges the dominant stereotypes of the sport. Henri’s career in bodybuilding began seriously in 2007. He reflects on his early approach to the sport: “At first it was cool
and fun to win beginners contests like the nationals. I am genetically gifted. For me just to train, be in shape and look good came easy. I would say to myself, I’m going to win that show, get a trophy and be a champion.” However, Henri quickly realized that after going pro the game of bodybuilding changed dramatically. “You are no longer the only one gifted genetically, now everyone around you is in phenomenal shape and naturally advantaged by muscles” explains Henri. He realized that to find success at an elite level, he needed to tap into deeper and more meaningful sources of motivation to push his limits.
SEE THE BIG PICTURE
Bodybuilding wages a war of attrition on the mind, making the need for motivation critical. Henry gives an example of the off season, “It is extremely challenging mentally when you see that your shape has changed and that you’re not in as great
Innovate Magazine – Spring/Summer
61
form as you were. You are losing your lines a bit and this is discouraging, even though the goal of this phase is to gain weight. The key to being mentally strong in this time period is to constantly look inward and focus on what the goal is”. Henri continues, “The other mentally challenging aspect is the 6-10 weeks leading up to a show. You don’t eat what you want to eat, you can’t have the fun you want to have. You need to have the will to eat egg whites and oatmeal every morning and to go to the gym. During this time, you have to be strict and this is tough mentally. Again, the key is not forgetting your goal and why you are doing this. You may not love it directly but indirectly you love it because it is part of what’s taking to where you want to go.” By adopting this way of thinking, Henri was able to create the mental state he needed to transcend the repetitive nature of bodybuilding and continue to push his limits.
“bodybuilding can be something at a higher level. You can see results by being disciplined, but to really get what you want you have to think outside the box.”
Henri attests that, “By nature bodybuilding is repetitive, and this is the way it should be. There is one way to train and that is the proper way to do it.” Henri suggests that a workout should not be longer than an hour, “In an hour you have plenty of time for a good full workout.” He comments on his workout split and duration. “Usually my splits will be two muscles a day. I try to vary those splits every four to six weeks with different splits, reps, sets, and exercises. If I am in cutting preparation or back to training hard I am going to put more muscle groups together in the same
62
Spring / Summer 2017
–
Innovate Magazine
day. I would do higher volume but work less on the strength and more on the hypertrophy of the muscle. That allows your body to recover more quickly and prepare for the next workout. In the middle of my competition preparation, when my body is fully engaged with the program, diet and supplements, I will then go back to my two muscles individually and work them harder.” In terms of weights versus machines, weights are the clear winner. Machines are very good for focusing on muscles in certain areas but dumbbells/barbells are much more complete and have many benefits such as promoting growth hormones, increased grip strength and engagement of stabilizer muscles. Also, your metabolism benefits by working with weights as opposed to machines.”
TRAIN WITH CREATIVITY Despite this reliable consistency in his training, Henri does like to apply creative techniques to help mix things up. To take weight training to another level, Henri suggests using “Fat Gripz”. They work by wrapping around barbells, dumbbells, cable attachments and exercise machine handles. The science behind this shows that using a thicker diameter bar causes much greater muscle activation in the arms which in turn leads to more growth hormone production and increased forearm and grip strength. Henri suggests, “Using them for some exercises on and off. Cycle your use of them and then you are going to have more results.” Another effective
means of workout innovation lies in contraction training. “This technique requires you to deeply focus on the contraction of the muscles. It is always about doing your very big muscle connections with your movement. Whatever weight you are going to do just make sure you are fully extending the muscles and then contract it to the max and squeeze that muscle and feel how solid it feels. With this method your training becomes very different. The weight you use will be lighter and by focusing on the contraction, your muscles will grow much more. With this innovation in my own training I noticed drastic changes to my body.” Henri emphasizes, “The range of motion is that you go to negative very slow and then explode and squeeze.” In this way bodybuilding can be something at a higher level.
Innovate Magazine – Spring/Summer
63
strength and overall wellbeing. Lastly, Supernova pre workout is what helps drive my mental sharpness and performance. I can confidently say it is one of best I have ever tried. It is not loaded with stimulants and really focuses on the pump without any crash.” For Henri, all of these elements are the fine details that separate the real pros from the aspiring ones.
You can see results by being disciplined, but to really get what you want from it you have to think outside the box. “With any training routine proper supplementation is another essential you need to think about,” Henri describes. “I always use Isobolic protein in the off season and Hydropure in the on season to build then maintain muscle mass. I always pair the proteins with M|Creatine to support post workout recovery. I also heavily use Anabolic State® for muscle growth and recovery. The taste is the best I’ve ever had in a BCAA supplement and I take it while doing my cardio at night. I also use Nutrabolics’ testosterone booster called Aggro to help me with my muscle growth and my training. I highly recommend this product. It improves your
64
Spring / Summer 2017
–
Innovate Magazine
HOLD YOURSELF ACCOUNTABLE
Accountability is another powerful dynamic that reinforces Henri’s mindset to push through. He comments, “having my training partners with me, showing up, and expecting me to work hard drives me. This is especially true in the off season. These people are literally giving me the energy to train. For whatever I have coming up in five weeks, in a few months or in six months, I have to be giving that intensity and applying myself right here, right now to get to that level necessary for those events. Henri admits that he internalizes this accountability to the point where it becomes a key self-motivating factor in overcoming his tough and repetitious training. “I see the people around me coming in everyday working hard, dieting, looking at my supplements and following me,” says Henri, “these people are not competing and they don’t get money out of it. They are regular people just trying to get into shape. They work so hard and it only pushes me that much harder to be an example for them.” Despite feeling the empowerment and responsibility to act as a role model, Henri never feels that bodybuilding is about the status for him. In fact, he is critical of this “self-glorifying” desire of many fitness athletes who are seeking attention for social media followers. “I am not the type of guy who will go all out, go crazy in the gym, scream and do stupid things for attention. I want people to focus on the way fitness should be, especially bodybuilding.” While Henri admits that he is a big advocate and user of social media, for him these platforms are a way to propagate the sport as well as remain accountable to his message; “Followers can check my profile at any
given instant and they expect authenticity at all times.” For Henri, social media allows him to expand his perspective by both in powering his self-motivation and allowing him to challenge bodybuilding stigmas and stereotypes. Part of challenging social media’s negative impact in the sport today requires what Henri calls, “a shift in mindset.” He explains, “I want people to respect the roots of bodybuilding which started in obscurity and people doing it to better themselves. People should do bodybuilding because they love it and have the drive to transform their body – not for attention. Whenever you do a show, don’t do it to expect something. Do it because that day you want to be the best you can be on stage. If you are top 3, 4 or 5, don’t get discouraged. You have to look where you started and where you ended up.” Henri continues, “As
for people just going to the gym to improve their life that is the best thing you can do. You are investing into your wellbeing and health. I applaud and encourage them to keep doing it. These are the people who give me the best motivation because they have nothing to do with competitions and placements, nothing to do with Instagram and Facebook, they are here for improving their life. If you can reinvent your thinking you can achieve anything.”
supernova dry-core tee
focus sports cap
fierce bra
innovate tee
femme shorts
Leveraging the trinity of art, design and technology, Nutrabolics has created a new standard in fitness apparel. Our team of strategists have worked in collaboration with premiere textile and visual designers to develop meaningful, differentiated, and authentic apparel for elite athletes that demand performance. If you want premium training gear with a style and quality that is unrivaled in the fitness industry, advance your training with Nutrabolics Apparel.
Coming soon