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VICE PRESIDENT’S MESSAGE
Why does what we do matter? This is the question that drives all of our projects, programs, and research. As Maryland’s largest comprehensive university, we are focused on delivering relevant programs and developing projects that are directly linked to the needs of Maryland and the region. We work with strategic partners across business, government, education, and nonprofit sectors to develop collaborative solutions that address our community’s critical issues. While the outcomes may vary, a common thread among our projects is that the results are used to make informed decisions. In 2014, our work informed policymakers about the economic impact of legislation, ensured emergencyresponse professionals had the latest data when it was needed, provided IT administrators with a secure hosting platform, educated state employees on new regulations, and provided a platform for exchanging best practices around critical education and public safety issues. Additionally, this year we launched two new programs with partners from across campus and the community: } TU Professional Leadership Program for Women – a program that addresses the critical challenges that women face in the workplace } Student Launch Pad – a program, aimed directly at students, committed to fostering entrepreneurship and innovation through a variety of programs and activities As we enter 2015 and approach Towson University’s 150th Anniversary, we reflect on all that the institution has accomplished and what we have done to foster those successes. We look forward to starting new projects that support the strategic vision of the university and connect our faculty, staff, and students to external partners and community needs. We acknowledge our excitement about our brand as a trusted resource for applied research and practical solutions. Through our continued efforts, we will help to ensure that Towson University, Maryland, and the region, are well-equipped to take on the biggest challenges of the day — by first, always asking, “Why does it matter?”
Dyan Brasington Vice President, Towson University
TABLE OF CONTENTS 2
Vice President’s Message
3
Skills & Talents
4
Looking Ahead
2 | WHY WE DO WHAT WE DO
6
Collaborative Solutions
14
Entrepreneurship
10
Ten Year Impact
16
Partnerships
12
Workforce Development
18
Student Experience
Analytical, Technical & Research Services } Economic Analyses, Forecasting, Impact Studies, Statistical Evaluation } IT Project Management, Business Process Consulting and Technical Writing, Application and Website Development, Web and Server Hosting } Geospatial Web Development and Hosting, Enterprise GIS Solutions, Geospatial Database Development and Analysis, and Custom GIS Training } Integrated Marketing, Marketing Strategy Development, Website Design and Usability Testing, Video Production, Event Planning and Promotion
Continuing Education } Industry Professional Certifications } Workforce Development } Corporate and Government Training } Lifelong Learning } Cisco Support and Training Center, Pearson VUE Testing Center Entrepreneurship & Innovation } Incubator Business Facilities, Workshops and Professional Development Opportunities, Customized Business Counseling } Business Plan Competitions and Networking Opportunities, Student Launch Pad Partnerships & Outreach } Business Development Support } Community Partnerships Database and Resource Center } Affiliation and Partnerships Coordination and Management
Leadership Team Back row: Jeff Beeson, Wayne Hart, Cindy Knight, Bernie Reynolds, Frank Bonsal III, Aaron Guy, Erin Nueslein, Christina Morgan Front row: Ardys Russakis, Raquel Frye, Dyan Brasington, Daraius Irani, Bobbie Laur, Larry Martin
2014 REPORT | 3
SKILLS & TALENTS
The Division of Innovation and Applied Research provides services and support for Towson University and our partners in business, government, and nonprofit sectors.
ECONOMIC DEVELOPMENT FOCUS
LOOKING AHEAD
Towson University is an engaged institution focused on directly impacting the economic, social, and cultural well-being of our community. Through educational programs, applied research, partnerships, and community service, we strive to make Towson and our greater region a thriving place for students, families, and businesses. The Division of Innovation and Applied Research is focused on the University’s economic development goals to: } Support entrepreneurship and small business development } Provide relevant economic and fiscal impact data } Serve as a convener for critical professional and community dialogue } Deliver workforce development programs that address workforce shortages } Improve K-12 access and completion } Build and support technology infrastructure While we actively support our community and region in many ways, there is more to be done. We are committed to improving the education pipeline, the health of the community, the economic vitality of the region, and the sustainability of our environment. The Division will increase the programs and services that meet the needs of the state and help Maryland remain competitive in the global marketplace.
INTERNATIONAL ECONOMIC DEVELOPMENT DOWN UNDER Vice President Dyan Brasington recently took a trip to Australia as an international ambassador for economic development. The trip provided a platform for Dyan to share best practices in economic development with Economic Development Australia (EDA) and develop new relationships with Australian universities and industries. Some highlights of her trip were that she: } Served on a panel with economic development leaders from Australia and New Zealand to discuss the future of economic development and its relationship to higher education } Presented the EDA awards to fellow economic developers } Saw firsthand the incredible advances Australian companies and educational institutions are making in the area of sustainability } Taught a master class on best practices for facilitating university and economic development organization relationships Of course, Dyan’s trip wasn’t all work – there was some fun too! She got to see a bit of Australia and meet some of the “locals.”
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2015 GOALS
IN 2015, WE WILL Grow Entrepreneurship & Integrate Across Campus } Expand the Student Launch Pad to promote entrepreneurship to Towson University students, with a specific focus on growing interdisciplinary collaborations } Support the growth of education technology (EdTech) enterprises at Towson University and in the region by assisting, guiding, and providing expertise Expand Continuing Education Programs & Increase Enrollment } Increase enrollment in our continuing education programs to address critical skill shortages in Maryland } Continue to develop and implement new continuing education programs that increase the skills of Maryland’s workforce Formalize a System of Partnership Support & Measurement } Disseminate and implement a more formal support and measurement system for partnerships across campus to better track partnerships and provide the appropriate support based on their characteristics } Expand and enhance existing partnerships Increase Collaboration between our Internal Teams } Make cross-unit collaboration a priority within the Division by regularly sharing projects on which we are working } Better coordinate services between each of our units in order to provide more comprehensive support for state agencies Improve Technology & Infrastructure within the Division } Adopt a new Customer Relationship Management system and provide IT services to a broader audience } Expand space for collaboration, training, incubation, and the Student Launch Pad in order to better support TU’s faculty, staff, students, and external clients
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LOOKING AHEAD
Over the past year, the Division of Innovation and Applied Research refined our structure and identified new ways to align our work with the strategic goals of Towson University, the University System of Maryland, and the region. We continue to search for and create opportunities to work with our faculty, staff, and student partners across campus.
COLLABORATIVE SOLUTIONS
Collaboration is a key aspect of the Division’s work both internally and with our partners across the region. The next several pages include highlights from some of our most exciting 2014 projects. PUBLIC SAFETY & EMERGENCY MANAGEMENT SUPPORT Maryland Emergency Management Agency Playbooks The Center for Professional Studies (CPS) supported the training needs of the Maryland Emergency Management Agency (MEMA) in protecting the public’s safety. During a state emergency, the MEMA Executive Director activates the Maryland State Emergency Operations Center (SEOC) to support local government, and welcomes representatives from various government agencies to facilitate a coordinated response. CPS updated the SEOC Standard Operating Procedures and developed detailed playbooks, or job aids, for each of the 66 positions within the SEOC during an activation to ensure a clear and consistent response from emergency personnel during an event. CPS will continue to support these efforts by developing and implementing a comprehensive training next year. Estimating the Cost of the Proposed New Jersey Pretrial Service Unit & Legislation The Regional Economic Studies Institute (RESI) studied the potential costs to the State of New Jersey of instituting Senate Bill No. 946 (2014) and Assembly Bill No. 1910 (2014). Both of these bills alter the current pretrial process by providing for pretrial detention of certain criminal defendants, establishing non-monetary bail alternatives for release, and establishing the New Jersey Pretrial Service Unit. Through the use of current pretrial service statistics, RESI outlined the potential costs to New Jersey based on startup costs, operating costs, and indirect costs. Maryland Emergency Management Agency Osprey Dashboard The Center for GIS (CGIS) has worked with the Maryland Emergency Management Agency (MEMA) to develop a dashboard, called Osprey, to share critical information with the public. This year, CGIS developed an internal version of the dashboard tailored to MEMA’s staff workflows, called the Osprey Dashboard. This dashboard provides data feeds and reporting for state officials to ensure that staff have consistent information during emergencies.
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ENVIRONMENTAL RESEARCH & ANALYSIS Maryland Department of Agriculture Cover Crops Cover crops are small grains, such as wheat, rye, and barley, that are planted to recycle unused plant nutrients, protect fields against erosion, provide a habitat for beneficial insects, and help improve soil. The Division worked with the Maryland Department of Agriculture (MDA) to develop the Cover Crop application, which allows the Maryland Department of Agriculture personnel to record the cover crop acreage that a farmer has planted. Impact Analysis of Natural Gas Exploration & Extraction in Marcellus Shale As part of the Marcellus Shale Safe Drilling Initiative, the Regional Economic Studies Institute (RESI) study aimed to provide a context-sensitive understanding of the potential impacts of natural gas exploration and extraction in the Marcellus Shale on the following areas: economic and fiscal impacts, housing impacts, tourism-related impacts, infrastructure and road impacts, and other community impacts. RESI estimated these impacts using research, analyses, surveying, and stakeholder input. Department of Natural Resources: Coastal Mapping & Technical Support The Maryland Chesapeake and Coastal Service (CCS) is a partnership among local, regional, and state agencies. The Center for GIS works with CCS to complete analyses and mapping to support coastal zone planning and management efforts. This work will increase the state’s understanding of sea level rise vulnerability, improve the availability of coastal data and planning tools to the public and coastal counties via the Coastal Atlas, and support GIS work to refine the Blue and Green infrastructure projects and working waterfront planning.
Impact Analysis of the Greenhouse Gas Reduction Act of 2009 on Maryland’s Manufacturing Industry The Maryland Department of the Environment tasked the Regional Economic Studies Institute (RESI) to complete an impact analysis of the policies from the Greenhouse Gas Emissions Reduction Act (GGRA) 2012 Plan on Maryland’s manufacturing industry. RESI employed the REMI PI+ model using agency level data collected for the GGRA report. 2014 REPORT | 7
COLLABORATIVE SOLUTIONS
MDA Cover Crop Application
COLLABORATIVE SOLUTIONS
TRANSPORTATION & LOGISTICAL SUPPORT Maryland Transit Administration Roadway Worker Protection Manual Maryland boasts one of the most comprehensive transit rail systems in the country with both Light Rail and Metro Subway lines. This year, the Center for Professional Studies developed the Roadway Worker Protection Manual, which is designed to ensure continuous safety by clearly outlining on-track protection rules for rail workers and contractors working in the track area. The rules are aligned with the Federal Railroad Administration regulations to provide adequate training to individuals working within a rail environment. Maryland Transit Administration Light Rail Rule Book The Center for Professional Studies was tasked with the development of the Maryland Transit Administration (MTA) Light Rail Rule Book, a resource designed to provide Light Rail Operators with operating rules and practices to perform their job in a safe, reliable, and efficient manner. The rule book is a training tool that serves as a quick reference guide to assist operators in maintaining efficient transit operations and the public’s safety.
MTA Light Rail
MTA Transit Integrated Geospatial Environmental Reporting System (TIGERS) Towson University’s Center for GIS partnered with the Maryland Transit Administration (MTA) to create the Transit Integrated Geospatial Environmental Reporting System (TIGERS). TIGERS is a web-based application developed to enhance MTA safety, environmental compliance, and emergency preparedness. TIGERS is a one-stop-shop for MTA staff to view and retrieve facility, storm water, and other environmental maps, data, and documents.
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MEA Smart Energy Investment Map The Maryland Energy Administration (MEA) wanted a map application to show its renewable energy accomplishments across the state and to help Marylanders make smart, energy-saving choices. The Center for GIS built upon existing Maryland state agency resources to develop the Smart Energy Investment Map on the MD iMap infrastructure. The map application shows MEA’s contributions to the growth of the state’s renewable energy and energy efficiency industries. It also shows publicly accessible locations of electric vehicle charging stations and E85 ethanol fueling stations in the region. Analysis of Gas Prices in Howard County, Maryland The Regional Economic Studies Institute (RESI) analyzed the retail gasoline market in Howard County, Maryland, by comparing Howard County’s retail gasoline market to those in Baltimore City and Anne Arundel, Baltimore, Carroll, Harford, Frederick, and Montgomery Counties. RESI examined the structure of gasoline prices in Howard County through two separate and complementary analyses: an economic analysis and a land planning analysis.
COLLABORATIVE SOLUTIONS
ECONOMIC DEVELOPMENT SUPPORT
Economic Impacts of Coal Exports in the State of Maryland The Regional Economic Studies Institute (RESI) analyzed the economic and fiscal impacts of coal on Maryland and reviewed macroeconomic and microeconomic trends in coal trade and how such trends ultimately affect the Port of Baltimore’s coal exports and related industries. RESI found that a myriad of factors — ranging from the increase in the domestic consumption of natural gas to weather events occurring on other continents — impact the Port of Baltimore’s market share of U.S. and global coal exports.
Port of Baltimore
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In 2004, the Division of Economic and Community Outreach (DECO) was created by combining centers that already existed at Towson University, including the Regional Economic Studies Institute and the Center for GIS, into one organization. Since then, we have changed our name to the Division of Innovation and Applied Research, launched and grown new centers and institutes, and aligned ourselves to better work with the university community. Below are just a few highlights and successes from our first ten years as a Division.
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The Division has received
700+ AWARDS in the areas of economic and workforce development, transportation, environmental research and analysis, public safety and emergency management, outreach and communications, IT infrastructure, and education support.
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26,000
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TEN YEAR IMPACT
TEN YEAR IMPACT
The Division has worked with
EVERY
people have received workforce and career training & continuing cabinet-level department education instruction from the Center for Professional Studies. and several independent state agencies.
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The Division has worked with
19
of Maryland’s Counties.
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TEN YEAR IMPACT
The Division’s Staff
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Since 2007, the TU Incubator and its members have created
$49,906,205 in total economic activity
and have supported nearly 3 0 0 FT E j obs. ................................................
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Osher Lifelong Learning I n s t itute h a s o ffe re d
640 courses serving 6,368 registrants.
>1,500 people have attended the annual Economic Outlook Conference, hosted by the Regional Economic Studies Institute.
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The Division h a s p r o v i d e d
249
students
with real-world experience as interns.
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WORKFORCE DEVELOPMENT
The Center for Professional Studies (CPS) is committed to offering programs that align with the marketplace and provide participants with the critical skills needed to be successful in today’s workforce. We are investing in e-learning resources and technology in order to bring our courses and training to a wider audience. CPS focuses on creating market-driven programs through both our Workforce and Customized Training and Continuing Education areas.
WORKFORCE & CUSTOMIZED TRAINING CPS develops customized workforce training programs aimed at enhancing productivity and efficiency in the workplace. We help individuals obtain the skills they need to advance in their careers or pursue new career options. Personal Branding Workshop CPS delivered a two-day personal branding workshop for the Workforce Development Center at Hunt Valley for a group of dislocated workers. Participants reflected and developed personal branding statements to market themselves to potential employers. Internet Literacy Workshop CPS partnered with the Maryland Department of Aging to deliver an Internet Literacy Program to various groups around the state. These workshops help older Marylanders become more comfortable with technology, including PCs and smart phones.
Internet Literacy Workshop
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CPS offers professional certification courses designed to address critical skills gaps in high growth industries. We offer courses that are industry-approved, relate to multiple job sectors, and offer the largest return on investment for students. CPS has offered the Project Management Professional (PMP)® preparation course for the past two years. CPS was recently designated a Registered Educational Provider by the Project Management Institute®. Student Profile: Kobie Lee Kobie Lee completed the in-class PMP® course offered by CPS. He took the PMP® certification exam and passed on his first try — not an easy task. Kobie explains why he chose Towson’s PMP® program: Why the PMP®? “Currently I am in a technical role at my job and I want to move into a more managerial role, which is why I decided to pursue the PMP®. I believe this certification will allow me to take that next step.” Why Towson? “I really enjoyed Towson’s PMP® class and found that it was well put together. I chose Towson University because I really wanted an “in-class” experience and the credibility of TU made me select this program over others. This course was instrumental in helping me to understand the material in order to pass the exam.”
Launching the TU Professional Leadership Program for Women
P LEADERSHIP rofessional
Women PROGRAM for
Towson University is proud to launch the TU Professional Leadership Program for Women in January 2015. This program was designed by education, business, and community leaders and addresses the critical challenges that women face in the workplace. It blends professional and personal discovery with hands-on, practical learning and features recognized leaders and experts. Learn more at www.towson.edu/womensleadership
Session topics for the TU Professional Leadership Program for Women include: } Navigating organizational culture
and politics } Having the hard conversations and
conflict resolution } Negotiating for yourself and your organization } Effective networking, expanding your reach, and building your board presence } Creating your personal and professional roadmap 2014 REPORT | 13
WORKFORCE DEVELOPMENT
CONTINUING EDUCATION
ENTREPRENEURSHIP
Towson University (TU) is deeply committed to fostering entrepreneurship and innovation by building a TU Entrepreneur Experience that includes academic offerings, the Student Launch Pad, incubator services, an annual Business Plan Competition, entrepreneurship boot camps, mentoring, and peer-to-peer networking. Our Entrepreneur Experience follows these principles: } Leadership development is at the core } We champion business collaboration and preparation } Entrepreneurial values are layered horizontally across all areas of study
The vision for this experience is to catalyze a spirit of entrepreneurship that supports and enriches local and regional communities.
TU INCUBATOR HIGHLIGHTS The TU Incubator serves as an entrepreneurial resource and activity hub inside and outside of Towson University. It serves quality early-stage companies who have an innovative idea and viable business plan for growth. EdTech Focus The TU Incubator specializes in educational technology (EdTech), which describes the tools and platforms used to achieve educational improvement and innovation. Our incubator is uniquely positioned to help EdTech companies succeed by leveraging Towson University’s resources and expertise in education. Celebration of Entrepreneurial Success The third Celebration of Entrepreneurial Success was held on June 12, 2014 at the Towson University Incubator. Adashmore Creative (a creative marketing agency), Pure Bang Games (an independent game studio), and My Hopeful Journey (a web-based tool and app that manages infertility treatments) graduated from the Incubator. 2014 Incubator Graduates
Incubator Company of the Year Award Keffa Coffee, LLC., a coffee importing company that started at the TU Incubator, won Graduate of the Year at the 2014 Incubator Company of the Year (ICOY) Awards, held at the American Visionary Arts Museum on June 10.
University entrepreneurship is the linchpin of a thriving ecosystem because students have an abundance of passion and energy, tolerance for risk, and flexible time.
“
“
Frank Bonsal III, Director of Entrepreneurship
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ENTREPRENEURSHIP
Student Launch Pad Loft Ribbon Cutting
STUDENT LAUNCH PAD The Student Launch Pad at TU is an exciting new program committed to fostering entrepreneurship and innovation through a variety of programs and activities, aimed directly at students. The Launch Pad facilitates interdisciplinary collaboration between academics, student life, and our larger community to encourage Towson students to create enterprise as innovators, agents of change, and scholars. The Student Launch Pad offered the following workshops and programs in 2014: } Entrepreneur U – Teaches the basics of entrepreneurship and essentials for further developing a business idea } Skill Builders – Helps develop critical skills such as finding a market, developing a product, and pitching a business
to customers and investors } Startup Advising – Opportunity to meet with a startup mentor to help guide the process of launching and growing a sustainable business The Launch Pad will continue to develop and refine its programs in 2015 to offer exciting opportunities for students.
Junior Achievement Award On November 9, 2014, Frank Bonsal III, the Director of Entrepreneurship, was honored by Junior Achievement of Central Maryland for his achievements in the fields of education and entrepreneurship. Frank is pictured here (in the middle) with the TU Entrepreneurship team: Stephanie Chin, Chad Nazworth, and Zach Jones.
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Part•ner•ship (n.) - Partnerships at Towson University (TU) are ongoing in nature and focus on the collaboration and exchange of knowledge, expertise, and resources. Our partnerships support the mission of the University, enhance the student learning experience, and are central to our identity as a community-engaged institution.
PARTNERSHIPS
Our partnerships integrate an array of both community engagement and community outreach activities, including: } Service-learning
} Community service
} Internships, practicums, or clinicals
} Applied research and contractual services
} Community-relevant research
} Extension programs and trainings
} Economic development
} Social and community development
} Leadership and civic engagement
TU Student Volunteer Tutor
Office of Partnerships and Outreach The Office of Partnerships and Outreach (OPO) at Towson University is the bridge that connects the university and the community. OPO is the central place on campus for the development, support, and management of partnerships. We serve as connectors, conveners, and communicators by fostering and supporting mutually beneficial partnerships between the university and our neighbors. Additionally, we provide a platform for critical discussions and dialogue for the professional community, and help our friends and partners communicate their ideas effectively. 16 | WHY WE DO WHAT WE DO
TOWSON UNIVERSITY PARTNERSHIP REPORT
Towson University has
over 100 active partnerships. 90% of Towson University’s
partnerships are based in and making a difference for citizens in the state of Maryland.
Most Significant Outcomes P Teaching: Providing our students with hands-on experience to support what they are learning in the classroom P Research and Scholarship: Disseminating findings to contribute to the field and to help inform our partners and the community P Service: Affecting measureable change in the community and enhancing our relationships with community partners
} } Most Commonly Identified Impacts } P Supporting education in Maryland and improving college readiness and completion P Addressing health disparities P Contributing to a vibrant arts and cultural community P Improving Maryland’s economic competitiveness and addressing critical skills gaps P Enhancing Maryland’s environmental sustainability P Promoting community development
Partnerships are supported through grants and contracts from external funders. According to the Office of Sponsored Programs and Research, approximately
75% of TU’s annual research portfolio supports the work of our partnerships.
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PARTNERSHIPS
In Academic Year 2013-2014, the Office of Partnerships and Outreach measured all of the partnerships currently happening at TU. The following outcomes and results have been identified.
STUDENT EXPERIENCE
Employing students gives them great experience and allows the Division to support the University’s core mission and strategic priorities. Our students go on to successful careers across the region and sometimes in the Division. Alex Mikulski Alex is pursuing her undergraduate degree at Towson University in Environmental Studies with a focus in geographical analysis. She is enthusiastic about geospatial technology and interested in pursuing a career using GIS in environmental planning or sustainable development. In July 2014, Alex was hired as an intern for the Center for GIS where she assists in developing and maintaining geospatial data, performing basic GIS analysis, and performing other activities related to GIS. Alex has supported many projects including the Maryland Energy Administration’s solar installment planning, the Maryland Broadband Mapping Initiative, and MD iMap.
Brian Coleman Brian graduated from Frostburg State University in December 2012 with a bachelor’s degree in Information Technology. He wanted to expand his IT knowledge, so he decided to come to Towson to pursue his master’s in Applied Information Technology. Brian had been doing help desk work at Frostburg and wanted to continue expanding his help desk knowledge. He started working as a Desktop Support Intern in the Office of IT Services in August 2013. After a year of working for the Division, Brian received the 2014 Intern of the Year award. Brian enjoys assisting co-workers with their computer problems every day. His work with the Division has provided him with the tools and knowledge needed to start his career as a System Administrator.
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Student to Staff: Josh Taliford Josh joined the Division’s Administration and Finance (A&F) team as an intern in November 2011. His internship provided him with important skills and training in contract and grant administration. Coupled with his prior experience in accounting, he was able to provide a positive impact on the A&F team’s workflow. After graduating from TU with a degree in Economics, he moved into his new role as Contracts Administrator. Josh is now involved in several aspects of the Division’s contract and grant management processes, while also being primarily responsible for the Division’s contract and grant invoicing.
Leah Naegle Leah is a senior at Towson University, majoring in economics and minoring in mathematics. She was hired as an intern in the Regional Economic Studies Institute (RESI) in the summer of 2014. She was interested in RESI because she wanted to apply the knowledge and skills she had gained through her major and to participate in relevant research using real-world data. Her internship with RESI has allowed her to assist with research and data collection for economic impact studies and other client projects. When Leah graduates, she will have the advantage of the research skills and professional experience needed to succeed in a full-time position.
In 2014, eighteen students were involved in Division projects and gained hands-on experience applying classroom knowledge.
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LEARN MORE, CONTACT US towson.edu/innovation innovation@towson.edu 410-704-3764 www.tuinnovates.com @tuinnovates facebook.com/tuinnovates