Issue 4 | theinnovationenterprise.com
Can Uber Make It In China? We take a look at whether Uber can combat Kuadi Didi and become a success in China
Cities Are The Future Of Sustainability
With an explosion in urban development set to take place over the next forty years, what innovations are being made to protect the environment?
Can ‘The People’s Operator’ Become A Success Story? ‘The Socially Responsible Network’ is picking up considerable steam, with subscribers now up to 30,000 - where will its US launch take it?
EDITOR’S LETTER Welcome to the fourth edition of Chief Innovation Officer. There have been some exciting technological advances over the last couple of months and in this instalment of CINO we are going to look at a number of them. Wikipedia’s founder, Jimmy Wales, plays an important role in The People’s Operator (TPO), a socially responsible mobile operator, and we see why its subscriber count is increasing and what this means for the charities it serves. Although the Google Glass remains an important technological breakthrough, it wasn’t a commercial success. With Microsoft’s Hololens set to be released this summer, we investigate the impact this will have on the value of the Augmented and Virtual Reality spaces. Uber has transformed the way people move around cities. Although it’s a dominant force in New York, London and San Francisco, it has stiff competition in the Chinese market. Kuadi Didi has been backed by many Asian media outlets to out-do Uber, and in this article Lin Duan examines what they can do to rise above the competition.
As of 2015, 44% of Americans have a tablet and 64% own a smartphone, Rebecca Thompson explores whether now is the time for Teleheath to start having an impact on healthcare. In addition to this, we will also hear from Luis Solis, CINO at Imaginatik. In this article he will examine how innovation can be implemented and the importance of ‘doing’ innovation, not just planning it. We hope you enjoy the magazine, it has been created to help spread new ideas within innovation and Chief Innovation Officers, so if you have any feedback please get in touch with me at sbarton@theiegroup.com.
Managing Editor: Simon Barton Assistant Editor: James Ovenden Art Director: Oliver Godwin-Brown Contributors: George Hill Luis Solis Lin Duan James Ovenden Richard Angus Rebecca Thompson
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CONTENTS Cities Are The Future Of Sustainability With an explosion in urban development set to take place over the next forty years, what innovations are being made to protect the environment?
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P12. P7.
P10.
CAN UBER MAKE IT IN CHINA? We take a look at whether Uber can combat Kuadi Didi and become a success in China
P16 . THE IMPACT OF FACEBOOK’S ‘INSTANT ARTICLES’ This article explores whether Facebook’s new platform will disrupt the publishing industry
ESTIMATING THE VALUE OF AUGMENTED AND VIRTUAL REALITY Richard Angus examines if the Microsoft Hololens will be successful and what Apple may do in response
P19. INNOVATION AT IMAGINATIK Luis Solis discusses innovation at Imaginatik and the best ways it can be implemented by CINOs
HOW DO YOU DISRUPT HEALTHCARE? Can Telehealth take advantage of the substantial number of people who own a tablet or smartphone?
P22. CAN ‘THE PEOPLE’S OPERATOR’ BECOME A SUCCESS STORY? ‘The Socially Responsible Network’ is picking up considerable steam, with subscribers now up to 30,000 - where will its US launch take it?
Cities Are The Future Of Sustainability JAMES OVENDEN | ASSISTANT EDITOR
50% of the world’s population live in urban areas. By 2050, experts predict that number will have risen to 70%. Over eight billion of us will live in, or within, a mile of a city by the middle of the century.
For sustainable cities to be the future, it is vital that everybody play their part, including businesses, the public, and governments
This population explosion will see demand for municipal water increase by hundreds of billions of cubic meters, on top of the incredible amount of extra energy that will be needed to provide power for everyone. As our metropolises creak at the seams, we will need to develop ways to try and limit consumption, mitigate environmental damage, and
CITIES ARE THE FUTURE OF SUSTAINABILITY
maintain a good quality of life for inhabitants. There has been considerable work done on developing clean energy to cope with the increased demand. There are numerous competitions to encourage green entrepreneurs to find a way to solve the issue. The London Mayor’s ‘London Leaders’ scheme, for example, has found and helped projects such as Bio Bean, which uses waste coffee grounds to make bio diesel. Microbiologists in Canada are also using genetically engineered bacteria to clean waste and convert the resulting product into energy. However, many believe such projects to be insignificant or at least, insufficient. American futurist Alex Steffen, for one, notes that ‘in order to provide the kind of energy that it would take for eight billion people to live in cities that are even somewhat like the cities that those of us in the global north live in today, we would have to generate an absolutely astonishing amount of energy. It may be possible that we are not even able to build that much clean energy.’
This population explosion will see demand for municipal water increase by hundreds of billions of cubic meters
Steffen and others point to a different solution, advocating instead a complete rethink to the way we build cities. Cities as we know them suffer from a chronic lack of planning. Some, such as London, have risen and sprawled out over centuries, while others like Sao Paulo have been created in a rapid burst of growth, with little continuity and limited attention paid to energy efficiency. In the future, cities must be planned in a sustainable way. It is vital that new and existing cities are built or rebuilt in such a way as to dramatically reduce emissions. This is already being done around the world. One driver of this was the financial crisis, which saw a massive fall off in the number of building programs. One of the hidden benefits, if only for the environment, was that it slowed down the torrent of building programs, allowing for more planning and consideration of the potential impact of projects. Much of it is also down to increased awareness and the public’s recognition of the environmental damage and the impact it has on their quality of life, which in turn drives political will to implement change. There are a number of environmental benefits inherent to city living and a dense population. Per person, a dense population tends to mean lower emissions. Everything needed is within close proximity, which reduces the need for cars and promotes the use of public
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transport. Cities are increasingly focusing more on improving walkability in order to encourage pedestrians, and building new towns to incorporate this, as well as revisiting existing road layouts. A number of cities are trying to create a culture that moves away from cars. If you build for cars, you get cars, if you build for pedestrians, you get pedestrians. Cities are increasingly building separate roads for cars, bicycles, and pedestrians, and many such as London and Paris offer bicycle hire schemes. Copenhagen, now seen as the model for cities of the future, has undergone extensive pedestrianization. Cycling has doubled in the city since 1990. Areas of New York have implemented similar schemes, most notably on Broadway. As we move towards an urbanized future, it is not good enough to simply cover a city in greenery. We must ensure that there is an infrastructure in place to make sure it serves a purpose, that rainwater is captured and waste matter turned back into soil for example. People are looking to fulfil their needs in close proximity to their neighbourhoods. It is already resulting in ecodistricts being built - whole sustainable neighbourhoods in major cities. It is also helping to create a ‘sharing’ community, which is being driven by new platforms, technologies, and crowdsourcing. People are looking at the surplus capacities
6 of the products they buy and the limited amount of time they actually use their possessions, and choose to rent them instead. This is driving a transformation of products into services operating in a shared space, which is lowering consumption. For sustainable cities to be the future, it is vital that everybody plays their part, including businesses, the public, and governments. There have been numerous innovations that go
CITIES ARE THE FUTURE OF SUSTAINABILITY
some way to solve the issues. Electric vehicles, LED streetlights, chief amongst them. It is vital that city planners incorporate these, and that everyone utilizes them to their full capability.
ENABLING SUSTAINED CAPABILITY
However, many believe such schemes to be ultimately insignificant, or, at least, insufficient.
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CAN UBER MAKE IT IN CHINA? LIN DUAN | HEAD OF APAC, INNOVATION ENTERPRISE
Newly named ‘Kuadi Didi’ has been backed by a variety of different media outlets in China to oust Uber IP Strategy Innovation Summit
China hasn’t given Uber much of a welcome. Company training sessions have been broken into and police have raided Uber offices in Guangzhou, Guangdong, Chengdu and Sichuan. However that is the least of Uber’s problems in China - there’s the small matter of a newly formed merger between China’s two top taxi-hailing platforms, Didi Dache and Kuaidi Dache, who combined are thought to have a marketshare of 95%.
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Newly named ‘Kuadi Didi’ has been backed by a variety of different media outlets in China to oust Uber. Although their Western counterparts remain adamant that Uber has the money, and, more importantly, the business model, to ultimately take a larger slice of its market. The truth is that the odds are firmly against Uber - China’s full of anti-Western sentiment at the moment, with the news that the US accused 5 Chinese military officials of espionage unlikely to do anything but fuel the fire. Uber’s key to cracking China however is its ‘People’s Uber’ function, which will mean that users will only pay for the driver’s costs and not a penny more. It’s been claimed that this model is purely a PR stunt to better launch the Uber brand to the people of Beijing, and eventually the nation’s other super-cities. The ‘People’s Uber’ will be the equivalent of ‘UberX’ in Europe and the US, and will operate as the company’s P2P service, where drivers use their own cars to pick
CAN UBER MAKE IT IN CHINA?
people up. China’s ‘UberX’ will be driven by professionally licensed drivers, and plays second fiddle to ‘People’s Uber’ which is the default car selection on the Chinese application. One of the biggest cases for Uber’s success in China is that Kuadi Didi lacks the rating system that Uber offers, meaning that its riders have a free reign to behave badly due to a lack of accountability. To add to this, Kuadi Didi’s hailing system doesn’t really work that well there’s not exactly an abundance of cabs in Beijing anyway, meaning that users have to wait 10 minutes for a taxi, only to be picked up by a rude driver. Kuadi Didi has made steps to change this and has launched a similar service to ‘People’s Uber’, which charges below the standard price for fares. Whilst this isn’t positive news for Uber, it doesn’t spell the end either. Firstly, Kuadi Didi will have to reach out to a new type of driver, someone who’s willing to work in a less structured, and sometimes, lucrative environment. It’s also
important to consider that the e-hailing war is rarely fought at a country-level, it’s the battle for dominance in a specific city that matters. The news that Baidu, China’s most popular search-engine, is to become a key partner with Uber is likely to stand it in good stead. More than anything, the chances of Baidu investing in Uber if they weren’t ready to fight with Kuadi Didi demonstrates that Uber has at good chance of succeeding. Even if Uber fails to shrug off the competition of Kuadi Didi, it’s a big enough country that second place isn’t anything to scoff at but with Baidu’s aid, I wouldn’t bet against Uber being the number one player either.
The truth is that the odds are firmly against Uber - China’s full of antiWestern sentiment at the moment
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ESTIMATING THE VALUE OF AUGMENTED AND VIRTUAL REALITY RICHARD ANGUS | HEAD OF INNOVATION, INNOVATION ENTERPRISE
The Hololens, like the Glass, is expected to be expensive, and will be priced in excess of what it costs to buy a latest generation games console.
ESTIMATING THE VALUE OF AUGMENTED AND VIRTUAL REALITY
The Google Glass remains an outstanding technological accomplishment. It did however fail to capture the attention of the public, many of whom passed it off as a fad or grossly overpriced. Google has never released its sales figures so it’s difficult to make a prediction about the number of units sold, but the fact that it’s not even available for purchase anymore proves that for whatever reason, Google didn’t get it right this time. Google’s been keen to accentuate that the Glass didn’t fail, and that from an exploration standpoint, it’s opened doors for future products. It’s been suggested that Google is to release a second version of its Glass range in the not too distant future.
technology company. The product has yet to be given a release date, but it’s expected to be offered up to the public at about the same time as Windows 10. Satya Nadella, Microsoft’s CEO, made reference to the hype which surrounded the Google Glass prior to its release and is wary of tarring the Hololens with the same brush. In an interview with Fortune she states; ‘I don’t want to overhype it like Google Glass and say this is the next [big thing] - I want us to be deliberate about what it is.” The Hololens, like the Glass, is expected to be expensive, and will be priced in excess of a latest generation games console. Whilst this may be a sticking point, DigiCapital, a research firm based in
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The video gaming industry, valued at around $90 billion, is seen as a space which both AR and VR could have a major stake in going forward The AR market, spearheaded by Hololens, Meta and Google backed, Magic Leap, is likely to produce $120 billion in revenue. VR, although a smaller market, will hit mainstream status by 2020 with an estimated $30 million generated. The video gaming industry, valued at around $90 billion, is seen as a space which both AR and VR could have a major stake in going forward. Tim Merel, Managing Director of Digi-Capital states;
Microsoft’s Hololens, which combines virtual activities within a real-world setting, is the next big foray into the Augmented Reality (AR) space by a major
San Francisco, estimate that AR and Virtual Reality (VR) products will generate around $150 billion in revenue by 2020.
‘But that possible weakness for gamers is exactly why augmented reality has the potential to play the same role in our lives as smartphones, with hundreds of millions of users. You could wear it anywhere, doing anything. Where virtual reality is like wearing a console on your face, augmented reality is like wearing a transparent mobile phone on it. We think AR could fundamentally disrupt mobile, and the next
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ESTIMATING THE VALUE OF AUGMENTED AND VIRTUAL REALITY
All images from www.microsoft.com/microsoft-hololens/en-us
Apple might come out of AR— depending on if and when Apple enters the AR market’ It’s also been suggested that the AR market could look fairly similar to that of the smartphone and tablet industry in terms of price points if it were to develop correctly. It could also represent a new avenue for revenue for major TV, Film and TV companies. Merel has also mentioned that AR could constitute a new
platform for Amazon to sell its products - and be the catalyst for a new generation of apps that make use of new technologies. The VR market will look slight different, as users are likely to be looking for an enriched gaming experience. This narrower scope for use is likely to be the main reason why its potential revenues should be lower than AR. Despite this, with major players such as Oculus, Scope, HTC and Sony
onboard, the VR market holds real promise. It will be interesting to see how successful the Hololens will be and whether Apple will respond in kind. The Hololens could well be Microsoft’s opportunity to take Apple’s coveted title as the world’s most innovative company, and at the same time, help the AR market flourish.
Google’s been keen to accentuate that the Glass didn’t fail, and that from an exploration standpoint, it’s opened doors for future products
How Do You Disrupt Healthcare? REBECCA THOMPSON | ORGANIZER, PRODUCT INNOVATION SUMMIT
The issues that come with our increased longevity are mainly centred around the time it will take someone to get an appointment
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HOW DO YOU DISRUPT HEALTHCARE?
The United Kingdom’s aging population represents a real challenge for the National Health Service (NHS). It’s due to this that new models, ones which take advantage of new technologies, have to be explored and ultimately implemented if they can be beneficial to the public. It’s estimated that between 1.6 to 1.7 million people in the UK have some form of remote telecommunications support, making it an area of considerable interest for health departments who are looking to lessen the strain that’s being put on the NHS. It’s a similar picture in the United States, with the amount of people aged over 50 expected to rise to 133 million by 2030, a 70% increase since 2000. The issues that come with our increased lifespans are mainly centred around the time it will take someone to get an appointment - as we’re all more susceptible to illness as we get older. In order to improve the situation, telehealth has been touted as the new model which will shift patient care out of doctors surgeries and to the
between 1.6 to 1.7 million people in the UK have some form of remote telecommunications support
comfort of patients own homes. American Well, a leading provider of telehealth software, launched its telehealth platform in 2008. Its latest instalment ‘AW8’ is a mobile application that allows the public to have their appointment through their tablet or mobile phone. In April this year, American Well unveiled its latest products and services at the American Telemedicine Association trade show. Some will point to the limited success of services such as Heal and Pagner, which are almost extensions of Uber’s taxi-network but in healthcare, as precedent demonstrating that we’re not quite ready as a society for these innovations. However, those fears would be unfounded, whilst the two companies mentioned above allowed users to summon doctors to their houses, American Well’s platform identifies that we don’t often need to have ‘live’ conversations with our doctor. The technology is there - 44% of Americans have a tablet and 64% own a smartphone. However, the ratio between virtual and real-life visits remains significant - over the course of 2014 there were 1 billion visits to doctor surgeries, whilst only 1 million people used telehealth.
The main reason for this was that the level of pay for telehealth doctors was considerably lower than that of a traditional GP The main reason for this was that the level of pay for telehealth doctors was considerably lower than that of a traditional GP, with some even reporting that they weren’t paid at all. The news that Medicare has begun to reimburse for some telehealth will mean that this is less likely to happen now, but ‘live’ appointments will continue to be a more difficult way of earning an income than being an in-house GP. Despite this, telehealth remains an industry which is at the verge of making it big. It attracted $300 million in venture capital last year and American Well raised $81 million alone. If it does reach the mainstream, it will rely on the public to use it when it’s really necessary, not just when they’re feeling a little under the weather. Telehealth is unquestionably a space which could help hospitals deal with the ageing population, and products such as AW8 are likely to be centeral to this.
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THE IMPACT OF FACEBOOK’S
‘Instant Articles’ Simon Barton | Managing Editor
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THE IMPACT OF FACEBOOK’S ‘INSTANT ARTICLES’
Facebook launched its ‘Instant Articles’ feature this month. The social network’s almost timid release of ‘Facebook Paper’ at the beginning of last year was the platform for the emergence of the internet giant’s news-reading application, which allows users to view articles from prestigious publishers such as ‘The Guardian’ and ‘The New York Times’ without leaving the application.
There’s no doubt that Facebook’s intentions are good - there are so many publishers that rely on Facebook’s News-Feed for views Whilst this seems all well and good on the face of it, concerns have been raised regarding the new app’s capacity to erode the power of publishers, as most of their views would come within the walls of Facebook. There’s no doubt that Facebook’s intentions are good - there are so many publishers that rely on Facebook’s News-Feed for views, and with it often taking time to shift platforms, embedding articles within the
app seems like a logical step forward.
The success of Instant Articles remains
It’s too early to say if the app’s going to be successful as it’s only been a few months, but Facebook will be hoping that they’ve learnt enough from ‘Paper’ to make sure that the same mistakes don’t happen again.
very much in the air, as
The main reason ‘Paper’ failed was because it wasn’t synced with its main ‘big-blue’ app - it was a separate entity. This has been rectified with the release of ‘Instant Articles’ and it’s hoped that this will be the catalyst for its future success.
Facebook], and the purpose— including the revenue—often comes later. In this way,
Although you could understand why publishers would be hesitant about handing over their content to Facebook, the current terms and conditions are flexible. There’s not going to be any commitment needed on the publishers side to post a certain amount of articles per day, or is there a specific timeframe they have to work with Facebook for. It was also announced that the publishers which post content directly to the app will keep all the revenue they sell against the stories. This has led many commentators to ask where the revenue stream is coming from for Facebook. This was referenced directly in an article on Wired; ‘The technology comes first [at
does the strength of the impact that it’s going to have on the publishing industry.
Facebook operates like so many Internet based companies, except that unlike so many of its Silicon Valley competitors, Facebook actually finds its way to the money-making part of the process’ The success of ‘Instant Articles’ remains very much up in the air, as does the strength of the impact that it’s going to have on the publishing industry. One thing’s for sure however, Google will be waiting with baited breath to see how successful it’s going to be, because it’s more than possible that they could implement something similar in the future.
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INNOVATION AT IMAGINATIK
There seems to be an almost infinite amount of methods that companies use to create innovation, but in regard to planning, Luis feels that the best way to teach innovation ‘is by doing it.’
Innovation at Imaginatik Luis Solis, CINO, Imaginatik
As President of Imaginatik, a provider of innovation software and services, Luis Solis can truly say that he’s having an impact on the future of some of the world’s most prestigious companies. With Imaginatik’s clients ranging from Chevron to insurance giant Chubb, Luis has had the opportunity to work with a wide range of companies, all of whom have differing innovation goals. As a company that champions
a progressive journey to innovation, Imaginatik sees innovation as an ‘integrated enterprise competence’ and whilst also providing the software for innovation, they also give their clients a framework from which to plan their innovation efforts. We spoke to Luis to get his opinion on the role of the Chief Innovation Officer (CINO) and the strategies that he thinks promote innovation within organizations. With Imaginatik an experienced
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teacher of innovation, Luis is well placed to tell us how it can be coached. There seems to be an almost infinite number of methods that companies use to create innovation, but in regards to planning, Luis feels that the best way to teach innovation ‘is by doing it.’ Luis states, ‘the kind of teaching and education I believe in is hands-on practicals where teams of people actually learn the concepts of defining the right questions’. He believes that employees should have the freedom to construct a value chain and ultimately be able to prototype and test it within their companies. Clearly a fan of the handson approach, Luis only sees textbooks, courses and webinars as a ‘supplement’ for innovation, not the backbone of it. Teaching innovation is difficult, not only because it’s highly subjective, but because company cultures rarely adhere to the same stimuli. It’s due to this that many companies prefer their CINOs to be multi-skilled and experienced across a number of different industries. For Luis, this profile fits well. He says, ‘I think that the CINO is a fantastic opportunity for a multiskilled, multi-capability person,
INNOVATION AT IMAGINATIK
female or male leader who is particularly committed to creating new things and devising new possibilities which immediately impact the current business line’. One of the main reasons why CINOs must be multi-skilled is due to the fact that they must be able to drive continuous innovation without destabilizing the entire company. Luis believes that ‘great CINOs do this’ and that the best make ‘it look less like innovation on one side and business on the other, it is a commingling of the two’. It was really interesting to hear from Luis, he’s clearly intuitive when it comes to innovation and his record at Imaginatik proves this. A firm believer that CINOs must be multi-skilled, he also champions a hands-on approach to innovation where people learn from their mistakes.
Employees should have the freedom to construct a value chain and ultimately be able to prototype and test it within their companies
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The company’s mission is to raise millions to help charitable causes and has been described as ‘a better alternative’ to mainstream networks
CAN ‘THE PEOPLE’S OPERATOR’ BECOME A SUCCESS STORY? SIMON BARTON | MANAGING EDITOR
Wikipedia’s founder, Jimmy Wales, joined ‘The People’s Operator’ (TPO) last year. As a ‘socially conscious’ phone network, it allows subscribers to donate 10% of their monthly fee to a charity of their choosing.
CAN ‘THE PEOPLE’S OPERATOR’ BECOME A SUCCESS STORY?
The company’s mission is to raise millions to help charitable causes and has been described as ‘a better alternative’ to mainstream networks which are purely commercial. The network is also committed to treating the stakeholders across its supply chain ethically. TPO recently hit 30,000 subscribers and is looking to recover from what was a poor financial showing in 2014. They have also announced that they’re going to be offering a new 30-day rolling contract with 31GB of data for 19.99 - a deal which is predicted to increase their recent success even further. Mark Epstein, TPO’s CEO, is happy about the recent developments surrounding his company, stating; ‘We are going from strength to strength. In fact, we’ve exceeded our targets and with this latest deal we are offering customers even more value and choice on a UK mobile deal that makes a difference’ According to Business Insider, the company made a pretax loss of £2.3 million last year but its increased UK coverage, now reaching 99% of the country, has been the platform for the network’s new success. According to their own estimates, they are now on track to push their monthly
profits to £100,000, almost double the £62,227 made at the start of 2013. This represents good progress and it’s clear that Jimmy Wales is very optimistic about the future of TPO. In a recent interview he said; ‘Reaching 30,000 people on TPO so quickly is fantastic, and it is really still just the beginning with the US launch just around the corner’ The US launch, mentioned by Wales above, is the next step for the socially responsible network - where the company is also planning to create a platform where customers can discuss the causes they want their 10% donation to go to. There’s been a real trend towards people wanting to give to causes which mean something to them. We’ve seen crowdfunding become a platform for this and it’s likely that TPO will be a success if it taps into that audience. However, it’s still probable that the operators which offer the best deals will be the most profitable, but the TPO remains an innovative idea which will help some of the world’s most needing charities.
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We are going from strength to strength. In fact, we’ve exceeded our targets and with this latest deal we are offering customers even more value and choice on a UK mobile deal that makes a difference
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