Geoff & Zoe Thatcher, Author & Illustrator of “The CEO’s Time Machine”
Inside the time machine Creative Principals’ Geoff Thatcher says now is the time for themed entertainment designers to create their own IP and delivers his own with The CEO’s Time Machine. interview by Martin Palicki
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hen COVID-19 hit, firms in the industry looked for ways to innovate and contribute. Geoff Thatcher, who founded the small experience design firm Creative Principals in 2017, believes one of the ways to do that is through IP. As projects went on hold and the world turned upside down, he turned to a short story he had written in 2016. The CEO’s Time Machine is a quick and enjoyable read with 43 stunning illustrations. It’s a business parable that takes readers on an unexpected journey with a successful CEO and his anticipated successor. Will everyone agree with the conclusions drawn from
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the story? Perhaps not, but it’s provocative and gets the reader to think. That alone is a marker of a successful book. More importantly, this project kept the team at Creative Principals, including a few key regular contractors, busy. Working with publisher Casa Flamingo Literary Arts and IAAPA Hall of Fame inductee Tim O’Brien, they published the book and had it up on Amazon in four weeks. I recently had the opportunity to ask Geoff for some background on the book and the lessons behind it.
inparkmagazine.com
-M.P.
