S p o n s o re d F e at u re
Slides of the times An interview with ProSlide Chief Commercial Officer Ray Smegal
W
hy do you choose to brand your slides with specific names (TORNADO, etc…)? Does that provide value to the park owner or the park guest? In the amusement industry it’s important that a ride has a brand because the name is really the personality of the ride and gives riders a sense of what the ride experience is. Rides like TORNADO, that are synonymous with iconic funnel slides, have an incredibly strong brand that communicates quality, safety, authenticity, and technical innovation. When someone is seeking out the authentic funnel, they know that they can trust the name TORNADO. How important (or why is it important) for the industry to know that a slide is a ProSlide attraction? Our reputation is a big part of what a park gets when they buy a ProSlide water ride. We’ve been in business for over 34 years, innovating, tooling, and perfecting our water ride designs and experiences. We are fortunate to have earned the trust of our clients who own ProSlide water rides all over the world. ProSlide is synonymous with quality, technology, and innovation and that lends to our brand’s integrity and reputation. We have worked relentlessly over the years to build a strong, trusted brand that we’re proud of. When you have a ProSlide ride in your park, you also have the strong brand that comes with it. How does a park ensure that its attractions will remain relevant and not be outdated? Parks need to focus on rides that are purposefully designed for their demographic and include the latest technology. Those are the rides that will stay relevant for years and decades to come. We like to call this “future-proofing” your park. ProSlide has been relentless in developing innovations for the waterpark industry. Every year we develop something new; purposeful technology that makes a difference for guest entertainment value, marketability, ride performance, safety, and capacity. By buying an attraction that includes the latest technology, you’re protecting your investment and your parks’ business success in the future. We have great examples of this like Disney’s Blizzard Beach, which has been around for 25 years and is still wildly successful because the designs were incredible on day one and remain relevant today.
16
Ray Smegal
Why should a park view buying an authentic water ride as an investment? Water rides are an essential part of the waterpark business model. Each water ride is a major component of the marketing of the park, serving as the main driver for bringing guests in. For a park the rides are most of the guest’s entertainment value; their experience from a day at a waterpark is derived from the rides. These rides need to deliver capacity, safety, and guest entertainment value. There’s also an opportunity to exceed your guest’s expectations and to take it beyond what they thought they were going to get before they entered the park. As parks hit their stride with these factors, that’s where they drive their profitability. Each time you buy a ride, you have the opportunity to increase the ticket price a bit and increase the capacity, which overall creates a return on investment that’s been proven thousands of times around the world. A park’s water rides are critical to their business and that’s why buying authentic, high-quality attractions are your best tool. What is the unique value of buying an authentic water ride? Buying an authentic water ride comes with a pedigree of success by other world-leading parks. The best water rides in the world are sought after by the most experienced operators. Rides like TORNADO, FlyingSAUCER, RocketBLAST have all been mass adopted by brands like Siam Park, Europa-Park, Six Flags, SeaWorld, and others.
inparkmagazine.com
