Patently recognizable
Mad Systems’ Maris Ensing holds a recently awarded US patent. All photos courtesy of Mad Systems.
Could Mad Systems’ new recognition technology “change everything” about experience design? by Michael Oliver
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ith their second patent awarded in less than 10 months, the team at Mad Systems Inc. - led by company founder and engineer extraordinaire Maris Ensing - have added something new and sophisticated to the tech/creative tool box, bringing with it a flexible menu of new capabilities that can be layered into Mad’s unique AV system, Quicksilver®, or in fact any capable AV, media delivery or digital signage/wayfinding system. According to Ensing, the new patent covers systems and methods for generating targeted media content through recognition technology. He explains, “It covers any and all applications where we’re using recognition technology to recognize individuals, groups of individuals, cars, colors, colored flags, colored stickers, and use that information to deliver media, to personalize media/information delivery or create interactive or experiential exhibits.” The suite of technologies that can be delivered through Quicksilver, expanded by the newly patented recognition
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and associated technologies also extends to RFID, barcode readers, QR code solutions, hard-wired components, or a completely wireless AV system and even hybrid systems that use some or most of the above. Mad Systems’ new patented technologies were developed with just a few basic ideas in mind: personalization of experiences, privacy, speed of response, ADA compliance, Covid-19 issues and what Ensing calls “futureproofing.” We asked Ensing about some details of the new technologies and how they open up new market opportunities and possibilities for experience design. How does the new patent complement the patent you were awarded in 2019? (inparkmagazine.com/mad-systemslookinglass-patent) The new patent is much more fundamental than the patent granted last year. The new patent covers systems and methods
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