Eliminating the queue, simplifying the process Semnox Solutions teams with The Experience Ticket.com by Joe Kleiman
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few years ago, I was interviewing the general manager of a major regional theme park when they were undergoing a major effort to synch their box office and food & beverage software through a specially-written program. “I hope this works,” he told me. “Up until now, we’ve gone through a number of owners. Each owner wants to institute its own software and we’ve never been able to integrate it with what we already have. We have close to a dozen different software systems, from box to food to photo and none of them communicate together. Everything has to be reconciled by our accountants, which is a lengthy process.” Over the years, the needs of theme park operators have changed. With greater emphasis on season pass holders, festivals, enhanced dining options, virtual queues, festivals and the expansion from parks into resorts, there’s a need to streamline the process, improving both the guest and operations experience. Semnox Systems, through its Tixera division, has devised such a solution. Now, in partnership with The Experience Ticket.com (TET), they plan to revolutionize the park experience altogether.
Semnox - Tixera Semnox is best known for its product suite for family entertainment centers, centered around the Parafait group of integrated ticketing and cashless solutions. Semnox systems oversee almost all front-of-house operations, including ticketing, games redemption, RFID cards for games and attractions, reservations, digital signage and food ordering. Corresponding
services are offered for back-of-house, such as inventory and stock control, along with kitchen ordering systems. Recently, Semnox created its new Tixera division to offer similar services on a larger scale to theme parks and waterparks. The Tixera system is comprised of thirteen main components: • Entry ticketing and access control • Deducting systems for cashless transactions • Online ticketing • Self-service ticketing kiosks • Locker management • Numerous systems for cashless transaction management • Food & beverage sales • Retail and merchandise sales • Inventory and recipe management • Digital signage • Loyalty program management (360 CRM) • Annual and season pass management • Maintenance tracking and reports Recently, Tixera added an app called BizInsights to assist with reporting. According to Ashish KS, Parks Division Head for Semnox: “We had several clients speak to us about the challenge of staying on top of what’s happening at the venue when they are on the move. There is no time to do a detailed analysis, they just want some quick views. That’s why we created BizInsights - it’s a dashboard app because it gives you a quick summary of what stakeholders need to know. This includes sales, operations, attractions and sales trends.”
The Semnox suite of products covers many services for FECs, theme parks, waterparks, snow parks, attractions, museums and more.
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