InPark Magazine Issue #90: April, 2022

Page 22

The United States of America Pavilion at Dubai Expo 2020, seen at night. All photos of the USA Pavilion are courtesy of Karl Yazbeck and Ibrahim Rahma.

Stars and stripes

Thinkwell Group turnkeys a world-class expo pavilion for the United States at Expo 2020 Dubai interviews by James Ogul

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ubai Expo 2020 is, at this writing, near the end of its six-month run (closing March 31, 2022). Thinkwell Group was turnkey designer and producer for the USA Pavilion, appointed by the U.S. Department of State. To design, produce and finance a world’s fair pavilion is always a complex process with multiple stakeholders, looming deadlines and international logistics. The USA pavilion had its share of unique challenges — and, of course, the pandemic brought additional complications to all. Thinkwell’s team was interviewed

Craig Hanna Chief Creative Officer, Thinkwell Group

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by InPark’s in-house expo specialist James Ogul, who spent many years with the State Department overseeing the U.S. presence at world expos and has written extensively on the topic. In this article, we hear from Thinkwell Chief Creative Officer Craig Hanna; Senior Art Director Chuck Roberts; Senior Interior Designer/Lead Show Set Designer Suzanne Wright; Thinkwell EMEA Managing Director Amin Rashmani and Thinkwell Studio Montreal Producer Antoine Roy-Larouche.

Chuck Roberts Suzanne Wright Senior Art Director, Senior Interior Designer, Thinkwell Group Thinkwell Group

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Amin Rashmani Antoine Roy-Larouche Managing Director, Producer, Thinkwell EMEA Thinkwell Studio Montreal


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