The experience designer’s guide to Expo 2020 Dubai by Martin Palicki
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he 200 pavilions at Expo 2020 Dubai present a wide range of experiences. Many are architecturally intriguing. Beyond the architecture, however, what makes for a good pavilion? Some are structured like museums, others like art galleries. A few completely defy categorization. Some of the best pavilions rely on skilled experience designers to help craft an enticing environment that tells a story, engages with guests, and provides helpful information.
Austria On the low-tech side, the Austria Pavilion is a series of connected cone-shaped buildings, designed in homage to traditional Middle Eastern structures. Inside, small exhibits connect each of the five senses with elements of Austria, including an art installation that converts a guest’s heartbeat into a unique piece of art.
Iraq A small pavilion that’s well executed, Iraq provides a short tour through a hallway of LED screens that represent the Tigris and Euphrates rivers. Markers in the ground outline the shape of the country while a tour guide points out the different highlights of Iraq. It’s simple, uses LED technology effectively and provides a quick glimpse into the country. Art installation on display inside the Philippines Pavilion All photos courtesy of Paul Williams
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