Technifex’s Water Web creates a changing maze using curtains of water. All photos courtesy of Technifex
Bring us your impossible ideas
Technifex remixes the formula to highlight solutions capabilities by Gene Jeffers
“T
he pandemic was, ironically, a once in a lifetime opportunity. The entire world stopped,” says Technifex owner and CEO Monty Lunde. “We couldn’t waste the time since the pause gave us a chance to reinvent and improve what we do, how we do it, and why we do it. As challenging as it was, it has been two years well spent growing Technifex into a more efficient, more capable full-service enterprise. We are now better able to create and deliver exceptional immersive effects and technical solutions to multiple markets around the world.” In early 2020, Lunde was just beginning to reorganize the firm following the retirement of longtime partner Rock Hall when the pandemic struck. “We were fortunate; we had an experienced and passionate staff,” Lunde notes. “Within a few weeks of the COVID onset, everything changed.” Thanks to in-house reserves and government Covid relief programs, Technifex kept most of the staff on board. Within weeks, with new health protocols in place, their people were back in the shop completing remaining contracts. But what next?
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“We asked ourselves, ‘What can we do during this time to make Technifex a better company? To make Technifex a better place to work, improve our efficiency and be ready when the world reopens?’” Lunde laughs and says the initial project was to remodel the lunchroom. “It sounds crazy, I know, but it was a start. And now we have a fantastic gathering place for the staff.” That first step opened the team up to other possibilities. “We went on to ask ourselves, ‘What do we do best? Where and how do we deliver the most value for our clients?’” That answer came quickly, Lunde says. “Technifex has the passion, the expertise, the R&D and production facilities needed to create inspiring and impactful immersive environments and unique technical solutions for our clients.” Known worldwide for their innovative products and systems — FauxFire®, FlowScreen®, Dragon’s Breath Heat Blaster to name a few — Technifex spent decades satisfying client demands for more realism, more flexibility, reliability and impact. Could they now take their offer to the next level? (Yes, they could.)
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