The Crayola Experience at the Florida Mall, Orlando. All images courtesy Crayola.
Drawing on experience
Crayola Experience available for global licensing opportunities by Judith Rubin and Wendy Grant
C
rayola is now seeking partners around the world to license and develop new iterations of Crayola Experience, a scalable, customizable type of branded family entertainment center (FEC) that is uniquely and recognizably Crayola. Crayola rolled out the first Crayola Experience in 2013 at its headquarters in Easton, Pennsylvania. This reflected a new direction for the company: Crayola, re-envisioned as a creativity brand and IP (no longer just a crayon manufacturer) and bringing immersive attractions to families through location-based entertainment (LBE) development and other opportunities. Four more Crayola Experiences followed in Orlando (2015); Minneapolis (Mall of America, 2016); Plano, Texas (2018); and Chandler, Arizona (2019).
Trust and success Armed with nearly a decade of learnings, Crayola is ready to share its proven success through licensing, creative collaboration and partnerships. The company mounted a substantial presence at the 2021 IAAPA Expo, the largest leading global forum for the attractions industry — and will be present in force at the 2022 Licensing Expo (May 24-26 in Las Vegas).
Suitable for multiple types of venues and installations, Crayola Experience is primarily targeted to families with children ages 12 and younger. Visitors spend an average of three hours engaged in specialized, creative activities. Each Crayola Experience integrates retail and other opportunities for ancillary revenue and generates a high rate of repeat visitation. The product offering and business approach are constantly being refined to maintain a sustainable set of guest experiences that are immersive, educational and fun for the entire family.
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Crayola Experience Orlando
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