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edited by Eros Lovece
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ver 3.48 billion people are social media users, a number that is constantly growing. If you are looking for a way to reach a wider audience, learn how to use these means for your restaurant is essential to developing your business. For a restaurant with a limited budget it is important to understand the remarkable return on investment with social media and above all to avoid small mistakes that could limit your presence on the web. In this article, we will look at the benefits of social media and some tips for making your restaurant successful. People, not followers One of the most effective trends where social media can increase revenue is through direct messaging. Today customers can contact restaurants very quickly. Adding more additional communication options means broadening your audience. Equally important is to respond to messages quickly. Failure to respond to a customer in a timely manner via social channels can lead to a 15% increase in the churn rate. Remember that behind a screen, there are people, not followers. If we do not have the opportunity to do so quickly, it is advisable to set up automatic messages that invite the user to contact us in the way we prefer. Customers aim for immediacy, so the faster you respond, the more satisfied they will be, which leads to greater loyalty. Today both Messenger and Whatsapp (Business profile), which are the most used messaging apps in Europe, allow these op-
tions. The customer immediately receives a welcome message and will not feel ignored. Expect fewer calls and more Whatsapp.
Call to action! Another widely used tactic to increase sales through social media is to exploit the “Calls To Action” (CTA). Using a visually appealing image and a button that allows you to send messages on the company page, you can inform the customer of promotions and encourage conversations with the team. In addition, CTAs allow you to reach potential customers who do not follow your page or who are outside your area, giving you further coverage on 5
