editorialis
New challenges for the year 2022
W
riting an editorial article to talk about the coming new year is always complicated. We could write and wish all the best and best wishes in the world, as usual in these circumstances. As well as telling that the old year is finally gone, and that now we can start again in the best way that would be possible. But these are words destined to remain on a sheet of paper, while the new year inevitably arrives, only to realize in the end that there isn’t anything new. We shall discover that it is not since January 1st that we can or could have “changed our lives”, but changing is a companion that accompanies us every day of the year; that the moment of the restart can take place at any hour of any day and you don’t have to wait for New Year’s Eve to remember, note down and wish each other good intentions. Every moment is good for the restart, even now, while you are reading this article. But along with this certainty there is another one: there are no shortcuts to get back on track to tackle the rise that the catering world has before it.
A recovery that represents an undertaking, that is, a difficult challenge in which nothing is given for granted. A recovery where there are no shortcuts, the discontinuity that the pandemic crisis has caused places pizza chefs and restaurateurs in front of new scenarios where we will be in front of more aware consumer, increasingly accustomed to the use of technology also to choose what and where to eat a good pizza. Other changed scenarios are the new trends for the use of the service, the delivery (exploded during the pandemic) is still destined to grow, as well as particular attention must be paid to the offer, the new trends say that the menus must be simple clear and of top-quality ingredients. For all these innovations, the recovery that next year promises will be a challenge, certainly difficult but not impossible, that now or never the time has come to grasp. So, in addition to our classic Happy New Year, we would wish you good luck for this new challenge. Giuseppe Rotolo 3
