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chefs for Made in Italy
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he main objective of the project presented in Milan during the HOST fair is that of telling the ability with which Italian Chefs transform top-quality products which are expression of the regional traditions, into dishes that become a real experience of Made in Italy agri-food both at home and abroad. The initiative is promoted by ICE - Agency for the promotion internationalization of Italian companies aborad and by FipeConfcommercio. Testimonials of the project are five of the best Italian Chefs: Massimiliano Alajmo, Silvia Baracchi, Herbert Hintner, Claudio Sadler and Giuseppe Santoro. They will be the protagonists of promotional events in France, the United States, Germany, Russia and England. They will
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participate in trade fairs, shooting video pills that will be promoted during the week of Italian cuisine in the world. All this to show the audience how, by attending certified restaurants, it is possible to enjoy a 100% Italian gastronomic experience even abroad. After all, Italian restaurants, ambassadors of our lifestyle in the world, are an extraordinary vehicle for knowledge and promotion of our excellence, an added value for two fundamental supply chains for the Italian economy, tourism and agrofood. A process of valorization of Made in Italy that is extremely meaningful, especially considering the risks generated by Italian sounding which puts the reputation of certified venues at risk, with all sorts
