Inside Information Sample Report - old by Inside Information, Inc.

Member Satisfaction & Attitude

Project ID #3559/67890 Kimjump Web Design and Branding. Prepared for:

Your Electric Cooperative

Project Date: June 2016

Survey developed and conducted by Inside Information, Inc.ÂŽ of Smithville, Missouri, as part of a member research project commissioned by Your Power Supplier.

your electric cooperative

Contents

Content Descriptions Link to Text

Synopsis

Executive Summary Survey Overview

Reports

Results Slide Deck Trending Report Crosstab Analysis

Documentation

Member Comments Survey Instrument

2016

your electric cooperative

2016

Executive Summary Methodology During the first quarter of 2016, Your Electric Cooperative conducted a Customer Marketing Survey to determine customer satisfaction, attitudes and perceptions about the co-op, market shares of competing energy sources, appliance saturation, interest in added products and services, and customer demographics. The survey was conducted in 2016, during which time interviewers collected telephone survey responses from 300 customers in the Your Electric service area, selected at random from the co-op’s residential customer files. The results of this survey have a margin of error of plus or minus (+/-) approximately 4.6% at a 95% degree of probability. There were 25 customers who declined to be interviewed, for a refusal rate of 7.7%. Respondents were dispersed throughout the Your Electric service area. The zip code with the most customers interviewed was 10000 with 76 respondents, located in the southern portion of the co-op service area around (your service area). Some of the results of this survey are compared with the results of a previous customer marketing survey, conducted 2010. The previous survey included telephone responses from 136 randomly-selected customers.

Insights • The survey results show that Your Electric Co-op’s customers are middleaged to older – 60% are over age 50 and only 5% are under age 35. Compared with a previous survey in 1994, customers in the 51-64 age group have doubled, while those under age 35 have fallen by two-thirds

• Customers indicate interest in considering Your Electric Co-op for additional products and services – those with the most customers either interested or very interested are wind power (37%), propane (30%), automatic meter reading (24%), and Internet service (13%).

• Overall, virtually all customers (97%) say they are either satisfied or very satisfied with the co-op’s performance, equal to a 4.49 average on a fivepoint scale. Your Cooperative’s satisfaction rating is among the highest found in surveys for other co-ops around the country, and has actually increased from the 93% satisfaction level from the previous survey.

2016 Member Satisfaction Survey Results

Online 1. First, how long have you received electric service from Your Electric Cooperative? Less than 1 year 1 - 2 years

2015 - Based on 300 responses 100 21.6% Phone 4.0% 9.6%

2. Please rate your satisfaction with the co-op on each of the following:

3 - 5 years 6 - 10 years

15.3% 17.7%

200

78.4% 11 - 20 years 21 - 30 years

18.1% 19.3%

More than 30 years

16.1%

Not at all satisfied ---------------------------------------------------------------> Very satisfied 2 3 4 5 6 7 8 9 0.4% 0.8% 0.8% 0.8% 0.4% 4.4% 19.2% 35.2% 0.4% 0.0% 0.0% 0.4% 1.2% 4.8% 18.5% 38.7% 0.4% 0.0% 0.0% 1.2% 2.0% 7.2% 14.1% 39.4% 0.4% 0.0% 0.0% 2.0% 3.6% 5.6% 16.9% 41.1% 0.4% 0.0% 0.4% 3.2% 4.0% 7.3% 15.3% 39.5% 0.4% 0.8% 1.2% 4.0% 3.2% 7.7% 17.8% 38.9% 0.4% 0.3% 0.4% 1.9% 2.4% 6.2% 17.0% 38.8%

10 38.0% 35.9% 35.7% 30.2% 29.4% 25.9% 32.5%

Avg Score

1 0.0%

Not at all satisfied ------------------------------------------------------------> Very satisfied 2 3 4 5 6 7 8 9 0.0% 0.4% 0.4% 1.2% 1.6% 5.7% 14.2% 44.1%

10 32.4%

Avg Score

Top Box 90.7%

1 0.0%

Falls short of expectations ---------------------------> Exceeds your expectations 2 3 4 5 6 7 8 9 0.0% 0.0% 0.4% 1.6% 2.5% 6.2% 18.9% 45.3%

10 25.1%

Avg Score

Top Box 89.3%

5. Imagine an ideal utility company. How well do you think Your Electric compares with that ideal utility company? Not very close to ideal ---------------------------------------------> Very close to ideal 1 2 3 4 5 6 7 8 9 0.0% 0.0% 0.0% 0.8% 1.2% 2.4% 6.1% 19.0% 43.3% *Top Box = 8 - 10 ratings combined, or closest to ideal.

10 27.1%

Avg Score

Top Box 89.4%

6. Assume you can choose your electric company. If you could choose today, how likely is it that you would choose Your Electric again? Not at all likely ----------------------------------------------------------------------> Very likely 1 2 3 4 5 6 7 8 9 0.0% 0.4% 0.4% 0.8% 1.2% 1.6% 6.0% 16.9% 43.4% *Top Box = 8 - 10 ratings combined, or most likely to choose again.

10 29.3%

Avg Score

Top Box 89.6%

*Top Box = 8-10 ratings combined, or highest satisfaction Providing reliable electricity with few blinks or outages Restoring power quickly after an outage Providing quality customer service Communicating effectively about co-op issues that affect you Helping you use electricity efficiently to control your bills Charging reasonable rates OVERALL SECTION AVERAGES

1 0.0% 0.0% 0.0% 0.0% 0.4% 0.0% 0.1%

3. Considering all your experiences, how satisfied overall are you with Your Electric Cooperative?

*Top Box = 8 - 10 ratings combined, or highest satisfaction. 4. To what extent has YourElectric fallen short of or exceeded your expectations?

*Top Box = 8 - 10 ratings combined, or exceeded expectations.

8.94 9.00 8.94 8.80 8.67 8.53 8.81

8.93

8.78

8.80

8.82

Top Box 92.4% 93.1% 89.2% 88.2% 84.2% 82.6% 88.3%

2016 Member Satisfaction Survey Results

7. If you had a friend or relative moving to this area and they could choose their electric company, how likely is it that you would recommend your co-op to them? Not at all likely ----------------------------------------------------------------------> Very likely 1 2 3 4 5 6 7 8 9 0.0% 0.4% 0.4% 0.8% 1.6% 1.6% 6.1% 18.8% 40.4% *Top Box = 8 - 10 ratings combined, or most likely to recommend. Net Promoter Score 8. Is Your Electric a Touchstone Energy cooperative?

9. How would you describe your relationship with Your Electric?

Yes

33.5%

Member Owner

10.4% 2.4%

10 29.8%

Avg Score

8.78

Top Box 89.0%

Net Promoters (9-10 ratings) minus Net Detractors (1-6 ratings)

9.3%

Don't know/no response Both Member and Owner Customer

10. Which of these types of renewable energy does the co-op use to generate electricity? (all that apply) Wind power 20.5% Hydro Power 20.9%

Solar Geothermal

16.5% 12.4%

57.3%

29.6% 57.6%

None Don't know

2.0% 64.3%

11. To meet co-op's future electric generation needs, which one of these is important - that the co-op tries to keep rates lower using electricity generated from natural gas and coal? Or, that the co-op uses renewable energy like wind, solar, and geothermal power that may cost more? [one response only] Doesn't matter/no response 16.1% Try to keep rates lower using natural gas and coal generation 71.1% Use renewable energy that may cost more 12.9% 12. Are you considering installing equipment at your home to generate electricity using solar power, or would you support the co-op building a solar power generation facility? 4.4% Both- considering home generation and support co-op solar facility Considering installing home solar generation Neither Support a co-op solar facility 6.9% 13. Are you concerned about potential future EPA regulations that may affect your electric bill?

*Top Box = 8 - 10 ratings combined, or most concerned

1 38.4%

Not at all concerned -------------------------------------------------------------------> Very concerned 2 3 4 5 6 7 8 9 10 1.7% 0.8% 0.8% 6.6% 5.8% 11.2% 13.6% 6.6% 14.5%

14. Would you be willing to send letters or e-mails to elected officials opposing regulations that would increase your electric bill? Yes 36.0% No 15. What type of internet connection do you use most of the time? No internet (skip to #19) Dial-up Telephone DSL

25.0% 63.7%

22.1% 1.2% 19.3%

64.0%

Cable modem Cell phone or mobile device Satellite or land-based broadband

30.9% 17.7% 8.8%

Avg Score

5.07

Top Box 34.7%

2016 Member Satisfaction Survey Results

16. How often do you visit the co-op's website?

Never Less than once a month

56.4% 35.9%

1 - 2 times per month 3 or more times per month

7.7% 0.0%

Instagram Vine LinkedIn Myspace Other

4.6% 0.0% 3.1% 0.0% 0.0%

17. Do you use online social media websites, such as Facebook and Twitter, and if so, which ones? (of those with Internet - all that apply) No 49.0% Facebook 44.3% Pinterest 14.4% Twitter 19.1% YouTube 24.7%

18. Would you be interested in receiving any of the following communication from the co-op about things like energy efficiency tips and power outage updates? (of those with Internet - all that apply) E-mails 86.0% Social media 15.5% Text messages 29.5% 19. What type of telephone service do you use? (one response only) Landline home phone only, no cell phone Cell phone only, no landline home phone D1. Into which category does your age fall?

Under 25 25 - 34 35 - 44

0.8% 4.9% 13.9%

Less than high school High school graduate or GED

3.3% 43.7%

D2. What is the highest level of education you have completed?

D3. What occupation is the primary source of your household income?

Retired White collar (office, retail, sales, etc.) Professional (advanced degree or training)

D4. Respondentâ&#x20AC;&#x2122;s gender:

11.3% 31.9%

Both cell and landline home phone Neither cell nor landline home phone

45 - 54 55 - 64 65 - 74

75+

Vocational/vo-tech school Some college

31.0% 26.2% 7.7% Male

23.7% 23.7% 22.4%

6.1% 31.4%

56.9% 0.0%

10.6%

College graduate Graduate or professional school

Farmer/ rancher Blue collar (manufacturing, construction, transportation etc.) Unemployed or disabled 58.8%

Female

D5. Any additional comments: Better service Lower bill would help

41.2%

4.0% 27.0% 4.0%

12.2% 3.3%

Residential Satisfaction and Attitude Survey Results May 2016

Conducted & compiled by Inside InformationÂŽ Inc.

Overview

Residential Satisfaction and Attitude Survey, 2016 During April-May of 2016, Your Electric Cooperative conducted a Residential Member ACSI Satisfaction Survey to measure member satisfaction based on the American Customer Satisfaction Index, along with basic demographics. These results include telephone and online survey responses from 250 randomly-selected residential members.

Highlights 

Slight decrease, but still very much co-op satisfaction – 91% are somewhat or very satisfied – average 8.24 rating on 10-pt scale



Decrease in ACSI satisfaction score to 86, still well above the national co-op average -- 87% say YEC has greatly exceeded their expectations -- 89% say YEC is very close to being an ideal utility company -- 90% would choose YEC again as their electric company



About half are aware of the Touchstone brand – higher satisfaction and loyalty among those aware YEC is part of Touchstone



Again mostly middle-aged, and more long-time members than previously – median age is 55, median length of service is 16 years



More are retirees or have white collar occupations



Two-thirds have college/other post-high school education



64% of responses by telephone, 36% received online

Survey Responses Trend in Type of Survey Responses 2013

85%

2015 2016-S 51%

55%

49%

15%

Telephone

Online

45%

Member Satisfaction

Attitude & Perceptions Overall Member Satisfaction with Your Electric 70% 59%

91% are somewhat or very satisfied (8-10 ratings) 2% dissatisfied (1-3 ratings)

60% 50%

Average = 8.88

40% 30%

19%

20%

13%

10% 1%

1=not at all satisfied, 10=very satisfied

Attitude & Perceptions Trends in Overall Satisfaction 100% 80%

92%

90%

96%

91%

88%

78% Average on 10-point scale 2016 – 8.88 2015 – 9.18 2013 – 9.46 2011 – 9.27 2009 – 9.24 2007 – 9.03 2005 – 8.45

60% 40% 20% 0% 2005

2007

2009

2011

2013

2015

2016

Somewhat or very satisfied

Attitude & Perceptions Member Satisfaction – by age 100%

92%

89%

95%

80% 60% 40%

Very high satisfaction across all age groups

20% 0% Overall

< 45

45-64

Somewhat or very satisfied – 8-10 ratings

65+

Attitude & Perceptions Member Satisfaction – by Survey Language of Respondent 100%

92%

95%

92%

80% 60% 40% Slightly higher satisfaction among those responding in Spanish

20% 0% Overall

English

Spanish

Somewhat or very satisfied – 8-10 ratings

Attitude & Perceptions Overall Co-op Satisfaction vs. Median Age – by survey type Telephone

93%

Online

91% Online respondents are slightly older, yet have lower co-op satisfaction than younger telephone respondents

62 48

Median age

Co-op satisfaction (8-10 ratings)

Attitude & Perceptions Satisfaction Comparison with Top Co-ops in Other States 100%

99% 99%

95% 95% 95% 94% 94% 94% 93% 92% 92% 92% 92% 92% 91% 90% 90% 89% 88%

80% 60%

Where Your Electric overall co-op satisfaction ranks among co-ops with the highest satisfaction in other states

40% 20% 0%

LA ABC KS

Somewhat or very satisfied (8-10) at co-ops with the highest satisfaction in other states

Attitude & Perceptions How Well Does YEC Meet Your Expectations? 70% 60%

59%

83% say YEC has greatly exceeded their expectations

50%

2% feel YEC has fallen short Average = 8.88

40% 30%

19%

20%

13%

10% 1%

1=falls short of expectations, 10=exceeds expectations

Attitude & Perceptions Is YEC the Ideal Utility Company? 70% 60%

59%

85% say YEC is very close to being an ideal utility company

50%

5% feel YEC is not at all close to ideal

40%

Average = 8.88 30% 19%

20%

13%

10% 1%

1=not very close to ideal, 10=very close to ideal

Attitude & Perceptions Likely to Choose Your Electric Again Today? 70% 60%

59%

86% say they are very likely to choose YEC again today (8-10)

50%

4% say it is very unlikely they would choose YEC again (1-3)

40%

Average = 8.88 30% 19%

20%

13%

10% 1%

1=not at all likely, 10=very likely

Attitude & Perceptions American Consumer Satisfaction Index Responses 100%

91%

80%

86%

85%

83%

60% 40%

Responses to these questions produce an 86 ACSI satisfaction score

20% 0%

Overall satisfaction

Exceeds expectations

Is ideal utility company

Would choose co-op again

Top box (8-10) responses

Attitude & Perceptions Trends in ACSI Satisfaction Responses 100% 90% 80%

96% 92% 90% 91%

91% 88%

90% 85%85% 84%

78%

90%

88%

84% 81% 82% 78%

83%

78%

88% 85%

91% 88% 88% 88% 86% 85% 78%

70% 60% 50%

Overall satisfaction

2005

2007

2009

Exceeds expectations Is ideal utility company

2011

2013

2015

2016-S

Would choose co-op again Top box (8-10) responses

Attitude & Perceptions Trends in ACSI Scores 100

2015

2016

80 60 40 Slightly lower ACSI score in 2016

20 0 2005

2007

2009

2011

2013

Attitude & Perceptions Comparison of ACSI Scores at Other Co-ops (from NRECA) 70% 60%

YECâ&#x20AC;&#x2122;s 86 score is well-above most other co-ops nationwide

50% 40% 30%

25%

20% 10%

23%

22%

16% 10% 5%

0% < 78

78-80

81-82

83-85

86-89

90 +

Attitude & Perceptions Comparison of ACSI Scores (from ACSI) 86

YEC Co-op

YECâ&#x20AC;&#x2122;s 86 score is higher than the national co-op average and the IOU and municipal utility averages

Apple

Coca-Cola

Touchstone average

Cadillac

Southwest Airlines

Nike

Facebook

Investor-owned avg

Municipal utility avg

73 70

Cell phone service

Cable/satellite TV

Attitude & Perceptions Trends in Awareness of Touchstone EnergyÂŽ Continued increase in brand awareness

66% 43%

11%

Aware co-op is part of Touchstone

2007

2009

2016

Attitude & Perceptions Satisfaction/Loyalty of Members Aware YEC is Touchstone Co-op 93% Not aware

Aware of Touchstone

91%

62% 48%

Much higher satisfaction and loyalty among respondents aware YEC is part of Touchstone

Somewhat/very satisfied (8-10)

Would choose co-op again (8-10)

Member Demographics

Demographics Respondent Age 50% Median age is 47 years Mostly middle-aged â&#x20AC;&#x201C; just over half are age 35-54

40% 30%

27%

24%

20%

14% 10%

10%

1% 0% < 25

25-34

35-44

45-54

55-65

65-74

75 +

Demographics Trends in Respondent Age 70% 60% 50%

61%

46%

42%

43%

42%

40%

Median Age 2016 = 47 2015 = 47 2009 = 46 2005 = 41

43%

37% 29%

30% 20%

12%

16%

15%

10% 0% < 45

45-64 2005

2009

2015

65+ 2016-S

15%

Demographics Trends in Length of service 100% 2005

2009

2015

2016

Median 2016 = 8 years 2015 = 9 years 2009 = 5 years 2005 = 6 years

80% 60%

48% 50%

40%

46% 46% 35% 35%

33% 33% 21%

20%

17%

21% 21%

0% Up to 5 years

6-20 years

> 20 years

Demographics Trends in Education 100% 2005

2009

2015

2016

80% 60% 36%

40%

32%

27% 20%

Post-HS education 2016 = 69% 2015 = 69% 2009 = 38% 2005 = 40% 36% 36%

33% 33% 26%

21% 21%

10% 10%

25% 23% 15% 15%

0% Less than HS

HS grad, GED

Some college, vo-tech College grad, postgraduate

Demographics Trends in Occupation

80%

2005

2009

2015

2016

60%

Increase in professional occupations, decrease in blue collar and retirees

40% 30% 28% 28%

20%

26% 26%

31% 26% 20% 20%

18% 13%

11%

20% 16% 15%15%

14% 9%

12% 9% 3% 3%

7% 7%

0% Professional

White collar

Blue collar

Retired

Farmer or rancher

Unemployed or disabled

Demographics Trends in Survey Language of Respondents 100% 85% 80%

2005

85%

2009

2011

2015

2016

72% 57%

60% 43%

47%

53% Increasing number of respondents in English

40% 28% 20%

15%

0% English

Spanish

15%

Survey Action Items  Further evaluate options for a co-op solar generation project, as well as policies regarding home solar generation projects

 Continue to emphasize the message that the co-op is looking out for members by helping increase energy efficiency – use in promoting energy audits, potential loan program

 Increase promotion of efficiency programs, based on measures with the highest interest – as low-cost/no-cost measures are performed, consider incentives for more costly upgrades

 Expand and promote website content featuring energy efficiency info, links to online audits and calculators, consider regular energy efficiency emails – increase promotion of online tools to monitor home energy usage

 Use database to track energy audit data – continue to conduct follow-up surveys to be used to perform audit implementation impact analysis

2016 Your Electric Cooperatives ACSI Satisfaction Survey -- CO-OP COMPARISONS Aggregated

3,300 ACSI Satisfaction ACSI score Overall satisfaction (top box) Dissatisfied (bottom box) Overall satisfaction (mean) Exceeds expectations (top box) Exceeds expectations (mean) Ideal utility company (top box) Ideal utility company (mean) Would choose co-op again (top box) Would choose co-op again (mean)

300 1

300 2

300 3

300 4

300 5

300 6

300 7

300 8

300 9

300 10

300 11

89 91.0% 0.3% 9.05 88.6% 8.90 89.1% 8.94 89.9% 9.03

88 92.7% 0.0% 9.00 90.4% 8.81 93.5% 8.98 94.4% 9.05

88 89.6% 0.4% 8.98 85.7% 8.78 88.0% 8.84 88.4% 9.00

87 92.4% 0.4% 8.98 89.1% 8.79 89.9% 8.84 88.0% 8.76

87 90.7% 0.4% 8.93 89.3% 8.78 89.4% 8.80 89.6% 8.82

91 93.8% 1.2% 9.27 91.6% 9.14 91.9% 9.19 92.2% 9.20

85 85.4% 0.4% 8.74 82.5% 8.58 82.2% 8.65 83.7% 8.74

95 94.0% 0.0% 9.56 93.6% 9.47 93.1% 9.49 95.2% 9.56

87 90.0% 0.4% 8.91 88.3% 8.83 88.9% 8.84 89.1% 8.89

94 96.0% 0.4% 9.53 94.8% 9.41 94.4% 9.42 96.0% 9.70

85 86.2% 0.4% 8.80 85.6% 8.65 84.2% 8.60 85.3% 8.78

86 90.0% 0.8% 8.86 83.5% 8.61 84.3% 8.69 86.8% 8.78

Net Promoter Satisfaction Net Promoter Score Would recommend co-op to someone else

70 89.8%

76 93.7%

67 88.4%

66 88.4%

65 89.0%

75 92.3%

57 83.3%

87 95.1%

66 89.8%

90 96.4%

62 84.4%

60 86.7%

Satisfaction with Co-op Attributes Reliable electric service Prompt outage response Quality customer service Communicating effectively Helping members use energy efficiently Reasonable rates

90.2% 91.8% 91.1% 88.4% 85.5% 84.8%

92.3% 92.7% 94.7% 92.4% 88.7% 88.2%

91.6% 92.8% 88.8% 86.4% 84.8% 82.4%

96.4% 94.4% 92.8% 91.6% 90.4% 85.4%

92.4% 93.1% 89.2% 88.2% 84.2% 82.6%

90.4% 91.1% 91.5% 89.5% 89.2% 89.1%

83.6% 84.8% 84.2% 83.0% 80.8% 81.3%

93.6% 94.4% 94.8% 94.0% 92.7% 90.7%

94.0% 93.2% 91.2% 89.2% 87.1% 84.7%

92.8% 94.8% 96.0% 87.5% 83.5% 92.7%

81.2% 88.4% 88.4% 83.6% 76.3% 74.3%

84.4% 89.6% 90.0% 86.4% 82.0% 82.0%

Relationship with Co-op Customer Both member and owner Member Owner

56.6% 17.9% 22.0% 3.4%

57.8% 18.9% 22.1% 1.2%

58.8% 22.8% 16.8% 1.6%

66.3% 22.5% 10.4% 0.8%

57.6% 29.6% 10.4% 2.4%

55.8% 7.6% 33.3% 3.2%

65.2% 19.0% 13.0% 2.8%

31.7% 13.7% 41.8% 12.9%

69.9% 10.0% 18.1% 2.0%

46.0% 20.4% 30.0% 3.6%

57.6% 14.0% 25.6% 2.8%

56.2% 18.9% 20.5% 4.4%

Touchstone Awareness Aware co-op is part of Touchstone

30.7%

14.7%

45.2%

30.1%

33.5%

20.1%

9.7%

19.2%

59.6%

34.0%

29.8%

41.1%

What Renewable Energy Does Co-op Use? Don't know None Hydropower Wind power Solar Geothermal

66.3% 5.2% 15.1% 14.9% 15.0% 12.7%

84.8% 1.2% 13.2% 6.0% 5.2% 3.2%

48.0% 4.8% 26.8% 33.6% 27.6% 26.8%

75.9% 0.8% 13.7% 16.1% 11.2% 12.0%

64.3% 2.0% 20.9% 20.5% 16.5% 12.4%

61.7% 13.7% 9.3% 5.2% 7.7% 14.5%

89.6% 0.4% 6.8% 6.0% 1.2% 1.6%

46.2% 11.6% 16.9% 6.8% 25.3% 8.8%

57.2% 4.8% 16.4% 25.2% 28.0% 17.6%

79.6% 6.4% 6.8% 7.2% 9.2% 4.4%

72.3% 4.8% 8.8% 8.0% 6.0% 15.7%

49.6% 7.2% 26.4% 28.8% 27.2% 22.4%

Preferred Generation Priority Try to control rates using coal/natural gas Use renewable energy that may cost more No opinion/doesn't matter

52.8% 21.8% 25.4%

65.1% 19.7% 15.3%

* * *

72.7% 16.5% 10.8%

71.1% 12.9% 16.1%

26.1% 25.7% 48.2%

63.1% 24.1% 12.9%

24.8% 34.4% 40.8%

50.8% 14.0% 35.2%

59.6% 26.0% 14.4%

43.0% 14.9% 42.2%

52.0% 30.0% 18.0%

Trends.xlsx

Co-opComparisons

2016 Your Electric Cooperatives ACSI Satisfaction Survey -- CO-OP COMPARISONS Aggregated

3,300

300 1

300 2

300 3

300 4

300 5

300 6

300 7

300 8

300 9

300 10

300 11

Support Home and/or Co-op Solar Project Considering installing home solar equipment Support co-op solar project Both home solar and support co-op project Neither -- no home solar or co-op project

3.1% 31.0% 18.4% 47.5%

4.5% 19.4% 12.1% 64.0%

* * * *

4.0% 15.8% 21.5% 58.7%

4.4% 6.9% 25.0% 63.7%

1.2% 21.7% 18.1% 59.0%

* * * *

5.2% * * *

2.0% 18.4% 33.6% 46.0%

1.6% 58.9% 4.0% 35.5%

2.8% 15.7% 12.9% 68.7%

2.0% 27.2% 38.0% 32.8%

EPA Regulation Impact on Electric Bill Concerned regs may increase electric bill (8-10) Not concerned about EPA regs (1-3) Willing to contact Congress about EPA regs

45.0% 34.1% 34.3%

34.6% 53.7% 27.6%

56.8% 15.6% 52.6%

37.6% 46.3% 36.2%

34.7% 40.9% 36.0%

41.2% 46.4% 27.3%

39.1% 42.9% 15.0%

40.9% 41.0% 25.7%

51.4% 22.9% 46.0%

55.2% 11.6% 34.5%

39.3% 42.1% 23.7%

61.6% 16.4% 51.8%

Type of Telephone Service Both cell and home landline Cell only -- no home landline Home landline only -- no cell Neither home nor cell phone

49.9% 31.6% 18.1% 0.3%

50.4% 36.8% 12.4% 0.4%

59.6% 28.4% 10.8% 1.2%

46.0% 44.0% 9.6% 0.4%

56.9% 31.9% 11.3% 0.0%

40.8% 26.4% 32.8% 0.0%

52.4% 25.8% 21.4% 0.4%

38.2% 33.7% 28.1% 0.0%

66.8% 18.0% 15.2% 0.0%

39.6% 39.2% 20.8% 0.4%

40.7% 33.5% 25.8% 0.0%

58.0% 30.4% 10.8% 0.8%

Type of Internet Service, if any No Internet Cable modem Telephone DSL Cell phone, mobile device Satellite or land-based broadband Dial-up

26.4% 21.0% 18.4% 13.1% 19.5% 1.6%

23.8% 8.5% 8.9% 11.3% 46.4% 1.2%

10.0% 21.2% 20.4% 18.4% 28.0% 2.0%

24.8% 22.4% 12.8% 16.4% 23.6% 0.0%

22.1% 30.9% 19.3% 17.7% 8.8% 1.2%

39.2% 23.2% 17.2% 11.2% 5.6% 3.6%

37.9% 13.3% 15.3% 8.1% 24.6% 0.8%

33.2% 25.2% 28.0% 4.8% 7.2% 1.6%

19.6% 20.0% 34.8% 13.6% 11.6% 0.4%

26.4% 27.2% 8.8% 10.4% 26.0% 1.2%

34.4% 24.0% 22.0% 8.8% 8.0% 2.8%

19.6% 15.2% 14.4% 23.2% 25.2% 2.4%

How Often Do You Use Co-op Website? Never Less than once a month 1-2 times a month 3 or more times a month

52.2% 35.6% 12.0% 0.2%

60.5% 27.9% 11.6% 0.0%

35.6% 48.9% 15.6% 0.0%

47.9% 44.1% 8.0% 0.0%

56.4% 35.9% 7.7% 0.0%

58.9% 33.1% 7.9% 0.0%

71.8% 23.1% 5.1% 0.0%

45.5% 35.9% 16.8% 1.8%

37.5% 50.0% 12.5% 0.0%

48.1% 14.8% 36.6% 0.5%

71.3% 24.4% 4.3% 0.0%

51.3% 44.7% 4.0% 0.0%

What Social Media Do You Use, if any? None Facebook YouTube Twitter Pinterest Instagram LinkedIn

36.4% 57.2% 18.3% 20.1% 15.6% 9.8% 3.3%

47.2% 46.1% 13.9% 12.8% 10.6% 3.3% 3.9%

32.4% 58.7% 21.3% 30.2% 20.0% 15.6% 2.2%

43.6% 48.4% 17.0% 21.8% 14.4% 9.6% 4.3%

49.0% 44.3% 24.7% 19.1% 14.4% 4.6% 3.1%

27.6% 69.7% 19.1% 12.5% 11.8% 9.9% 3.3%

40.6% 57.4% 14.2% 9.0% 14.8% 8.4% 5.8%

26.5% 64.5% 10.8% 13.3% 18.1% 6.6% 3.0%

36.5% 53.5% 23.0% 33.5% 15.0% 21.0% 2.0%

32.6% 64.1% 12.5% 12.0% 17.4% 2.2% 3.3%

35.4% 62.8% 15.9% 18.3% 9.1% 2.4% 4.3%

27.9% 63.2% 25.4% 30.3% 23.4% 19.9% 2.0%

Interest in Co-op Personal Communication E-mail Text messages Social media

70.9% 39.1% 29.1%

75.9% 50.0% 27.6%

53.1% 56.7% 13.8%

61.5% 58.3% 30.2%

86.0% 29.5% 15.5%

53.7% 15.4% 47.2%

79.0% 27.4% 22.6%

56.7% 6.3% 43.3%

77.2% 53.1% 32.7%

71.5% 27.8% 25.7%

84.2% 12.3% 11.4%

70.9% 58.2% 41.8%

Trends.xlsx

Co-opComparisons

2016 Your Electric Cooperatives ACSI Satisfaction Survey -- CO-OP COMPARISONS Aggregated

3,300

300 1

300 2

300 3

300 4

300 5

300 6

300 7

300 8

300 9

300 10

300 11

Length of Service Less than 1 year 1-2 years 3-5 years 6-10 years 11-20 years 21-30 years More than 30 years Median

2.2% 6.7% 13.0% 18.9% 21.9% 14.0% 23.3% 14

2.0% 5.6% 12.0% 15.6% 21.6% 14.0% 29.2% 17

2.0% 9.6% 18.8% 16.8% 21.6% 14.0% 17.2% 11

1.6% 8.4% 15.2% 22.0% 22.0% 8.4% 22.4% 11

4.0% 9.6% 15.3% 17.7% 18.1% 19.3% 16.1% 12

0.4% 3.2% 10.8% 22.0% 18.8% 9.2% 35.6% 17

0.8% 5.6% 8.8% 13.2% 22.8% 16.4% 32.4% 19

0.4% 2.0% 11.2% 24.5% 30.1% 11.2% 20.5% 14

0.8% 9.2% 18.8% 20.4% 21.2% 12.8% 16.8% 10

8.0% 7.6% 9.2% 12.4% 19.6% 18.8% 24.4% 17

1.6% 5.6% 6.0% 20.8% 24.0% 13.6% 28.4% 17

2.8% 7.6% 16.4% 22.0% 21.6% 16.0% 13.6% 11

Age Under 25 25-34 35-44 45-54 55-64 65-74 75 and over Median

0.9% 5.4% 15.7% 21.0% 21.6% 21.2% 14.2% 57

0.4% 5.4% 11.2% 21.5% 23.1% 24.0% 14.5% 59

0.4% 5.2% 19.3% 25.3% 18.5% 22.5% 8.8% 54

0.4% 5.3% 18.8% 24.5% 19.2% 24.1% 7.8% 55

0.8% 4.9% 13.9% 23.7% 23.7% 22.4% 10.6% 57

1.2% 8.0% 16.0% 20.4% 18.0% 13.2% 23.2% 56

0.8% 2.5% 7.8% 17.6% 23.0% 33.6% 14.8% 63

0.0% 3.2% 15.7% 16.5% 24.1% 22.5% 18.1% 60

0.4% 6.0% 21.6% 21.2% 27.2% 11.6% 12.0% 54

2.8% 9.3% 14.6% 15.8% 20.2% 22.7% 14.6% 58

1.6% 4.1% 15.0% 22.4% 16.7% 21.5% 18.7% 58

0.8% 5.6% 18.4% 22.4% 23.6% 16.0% 13.2% 56

Education Less than high school High school graduate Vocational/trade school Some college College graduate Graduate/professional school

4.8% 36.9% 6.5% 30.4% 17.3% 4.0%

2.8% 59.9% 4.9% 14.6% 13.4% 4.5%

2.4% 23.4% 3.6% 38.7% 23.8% 8.1%

2.4% 46.6% 4.0% 30.4% 15.0% 1.6%

3.3% 43.7% 6.1% 31.4% 12.2% 3.3%

5.3% 36.7% 9.4% 33.1% 13.1% 2.4%

11.0% 39.0% 5.7% 25.2% 15.4% 3.7%

0.5% 38.5% 11.1% 26.6% 18.9% 3.7%

3.6% 22.6% 9.3% 36.7% 24.6% 3.2%

7.7% 35.2% 2.8% 25.1% 23.1% 6.1%

9.3% 36.6% 6.9% 30.9% 11.4% 4.9%

4.0% 23.9% 8.1% 41.3% 19.8% 2.8%

Occupation Retired Blue collar White collar Professional Agriculture/farmer Unemployed/disabled

35.6% 22.4% 20.8% 11.4% 4.1% 5.8%

39.6% 24.4% 16.8% 9.6% 4.0% 5.6%

26.7% 30.8% 22.3% 14.6% 3.6% 2.0%

31.0% 26.2% 25.8% 10.1% 2.0% 4.8%

31.0% 27.0% 26.2% 7.7% 4.0% 4.0%

38.7% 18.1% 15.7% 14.1% 4.0% 9.3%

49.6% 13.0% 18.7% 10.6% 2.4% 5.7%

48.4% 8.5% 16.1% 12.5% 4.4% 10.1%

21.6% 28.8% 24.4% 11.2% 6.8% 7.2%

33.6% 21.5% 21.1% 13.0% 6.1% 4.9%

40.1% 19.0% 20.2% 13.0% 2.8% 4.9%

31.2% 28.8% 21.2% 8.8% 4.8% 5.2%

Gender Male Female

49.7% 50.3%

47.8% 52.2%

46.8% 53.2%

52.6% 47.4%

58.8% 41.2%

47.2% 52.8%

46.4% 53.6%

48.4% 51.6%

46.8% 53.2%

43.3% 56.7%

53.8% 46.2%

54.8% 45.2%

How Surveys Collected Telephone Online

78.2% 21.8%

78.0% 22.0%

70.4% 29.6%

79.6% 20.4%

78.4% 21.6%

82.4% 17.6%

80.4% 19.6%

74.0% 26.0%

83.2% 16.8%

85.6% 14.4%

77.2% 22.8%

71.2% 28.8%

Trends.xlsx

Co-opComparisons

Aggregated ACSI 2016

Counts Analysis % Break % Respondents

Length of Membership Base Total

2746

Less than 1 year 60 2.2%

1-2 years

3-5 years

6 - 10 years

11 - 20 years

21 - 30 years

More than 30 years

185 6.7%

356 13.0%

518 18.9%

602 21.9%

384 14.0%

641 23.3%

3 0.6% 50.0%

2 0.3% 33.3%

1 0.2% 16.7%

Providing reliable electricity with few blinks or outages 1

6 0.2%

11 0.4%

1 1.7% 9.1%

3 0.8% 27.3%

1 0.2% 9.1%

2 0.3% 18.2%

1 0.3% 9.1%

3 0.5% 27.3%

11 0.4%

1 0.3% 9.1%

2 0.4% 18.2%

5 0.8% 45.5%

2 0.5% 18.2%

1 0.2% 9.1%

18 0.7%

2 0.4% 11.1%

6 1.0% 33.3%

3 0.8% 16.7%

4 0.6% 22.2%

52 1.9%

2 3.3% 3.8%

3 1.6% 5.8%

8 2.2% 15.4%

11 2.1% 21.2%

11 1.8% 21.2%

8 2.1% 15.4%

9 1.4% 17.3%

50 1.8%

1 1.7% 2.0%

3 1.6% 6.0%

6 1.7% 12.0%

12 2.3% 24.0%

15 2.5% 30.0%

6 1.6% 12.0%

7 1.1% 14.0%

120 4.4%

6 10.0% 5.0%

11 5.9% 9.2%

20 5.6% 16.7%

18 3.5% 15.0%

23 3.8% 19.2%

22 5.7% 18.3%

20 3.1% 16.7%

457 16.6%

10 16.7% 2.2%

44 23.8% 9.6%

74 20.8% 16.2%

90 17.4% 19.7%

110 18.3% 24.1%

48 12.5% 10.5%

81 12.6% 17.7%

701 25.5%

9 15.0% 1.3%

45 24.3% 6.4%

95 26.7% 13.6%

141 27.2% 20.1%

191 31.7% 27.2%

99 25.8% 14.1%

121 18.9% 17.3%

1320 48.1%

31 51.7% 2.3%

76 41.1% 5.8%

149 41.9% 11.3%

238 45.9% 18.0%

237 39.4% 18.0%

195 50.8% 14.8%

394 61.5% 29.8%

3 1.6% 16.7%

25 Inside Information

Aggregated ACSI 2016

How would you describe your relationship with your cooper...

Counts Analysis % Break % Respondents

Base Total

2739

Member 603 22.0%

Both member and owner

Owner 94 3.4%

491 17.9%

Customer 1551 56.6%

Providing reliable electricity with few blinks or outages 1

6 0.2%

3 0.5% 50.0%

3 0.2% 50.0%

11 0.4%

4 0.7% 36.4%

1 0.2% 9.1%

6 0.4% 54.5%

11 0.4%

2 0.3% 18.2%

1 0.2% 9.1%

8 0.5% 72.7%

18 0.7%

3 0.5% 16.7%

3 0.6% 16.7%

12 0.8% 66.7%

51 1.9%

12 2.0% 23.5%

9 1.8% 17.6%

30 1.9% 58.8%

50 1.8%

6 1.0% 12.0%

16 3.3% 32.0%

28 1.8% 56.0%

119 4.3%

30 5.0% 25.2%

1 1.1% 0.8%

18 3.7% 15.1%

70 4.5% 58.8%

457 16.7%

93 15.4% 20.4%

7 7.4% 1.5%

70 14.3% 15.3%

287 18.5% 62.8%

698 25.5%

116 19.2% 16.6%

18 19.1% 2.6%

141 28.7% 20.2%

423 27.3% 60.6%

1318 48.1%

334 55.4% 25.3%

68 72.3% 5.2%

232 47.3% 17.6%

684 44.1% 51.9%

26 Inside Information

Aggregated ACSI 2016

Counts Analysis % Break % Respondents

What type of telephone service do you use? Landline home phone Cell phone only, no Both cell and Neither cell nor only, no cell phone landline home phone landline home phone landline home phone

Base Total

2741

496 18.1%

867 31.6%

1369 49.9%

9 0.3%

1 0.1% 16.7%

5 0.4% 83.3%

Providing reliable electricity with few blinks or outages 1

6 0.2%

11 0.4%

1 0.2% 9.1%

4 0.5% 36.4%

6 0.4% 54.5%

11 0.4%

2 0.4% 18.2%

3 0.3% 27.3%

6 0.4% 54.5%

18 0.7%

1 0.2% 5.6%

5 0.6% 27.8%

12 0.9% 66.7%

51 1.9%

9 1.8% 17.6%

18 2.1% 35.3%

23 1.7% 45.1%

50 1.8%

13 2.6% 26.0%

20 2.3% 40.0%

17 1.2% 34.0%

119 4.3%

20 4.0% 16.8%

43 5.0% 36.1%

56 4.1% 47.1%

454 16.6%

62 12.5% 13.7%

146 16.8% 32.2%

245 17.9% 54.0%

1 11.1% 0.2%

702 25.6%

99 20.0% 14.1%

221 25.5% 31.5%

379 27.7% 54.0%

3 33.3% 0.4%

1319 48.1%

289 58.3% 21.9%

406 46.8% 30.8%

620 45.3% 47.0%

4 44.4% 0.3%

1 11.1% 2.0%

27 Inside Information

Aggregated ACSI 2016

Counts Analysis % Break % Respondents

Age Under 25

Base Total 2715

25 to 34 35 to 44 45 to 54 55 to 64 65 to 74

24 0.9%

75+

147 5.4%

426 15.7%

570 21.0%

586 21.6%

576 21.2%

386 14.2%

1 0.7% 16.7%

2 0.5% 33.3%

1 0.2% 16.7%

1 0.3% 16.7%

Providing reliable electricity with few blinks or outages 1

6 0.2%

11 0.4%

2 0.4% 18.2%

8 1.4% 72.7%

1 0.2% 9.1%

11 0.4%

1 0.7% 9.1%

1 0.2% 9.1%

3 0.5% 27.3%

5 0.9% 45.5%

1 0.2% 9.1%

18 0.7%

1 0.7% 5.6%

2 0.5% 11.1%

4 0.7% 22.2%

5 0.9% 27.8%

2 0.5% 11.1%

50 1.8%

2 1.4% 4.0%

10 2.3% 20.0%

12 2.1% 24.0%

12 2.0% 24.0%

8 1.4% 16.0%

6 1.6% 12.0%

48 1.8%

3 2.0% 6.3%

5 1.2% 10.4%

12 2.1% 25.0%

6 1.0% 12.5%

18 3.1% 37.5%

4 1.0% 8.3%

117 4.3%

5 20.8% 4.3%

7 4.8% 6.0%

20 4.7% 17.1%

30 5.3% 25.6%

26 4.4% 22.2%

24 4.2% 20.5%

5 1.3% 4.3%

455 16.8%

4 16.7% 0.9%

29 19.7% 6.4%

85 20.0% 18.7%

106 18.6% 23.3%

98 16.7% 21.5%

93 16.1% 20.4%

40 10.4% 8.8%

697 25.7%

3 12.5% 0.4%

38 25.9% 5.5%

122 28.6% 17.5%

176 30.9% 25.3%

150 25.6% 21.5%

130 22.6% 18.7%

78 20.2% 11.2%

10 1302 48.0%

12 50.0% 0.9%

65 44.2% 5.0%

179 42.0% 13.7%

225 39.5% 17.3%

276 47.1% 21.2%

295 51.2% 22.7%

250 64.8% 19.2%

Counts Analysis % Break % Respondents

Education Less than high school

Base Total

2708

High school graduate or GED

131 4.8%

1000 36.9%

Vocational/vo-tech school

Some college

College graduate

Graduate or professional school

177 6.5%

823 30.4%

469 17.3%

108 4.0%

1 0.1% 16.7%

2 0.4% 33.3%

1 0.9% 16.7%

1 0.1% 9.1%

3 0.6% 27.3%

1 0.9% 9.1% -

Providing reliable electricity with few blinks or outages 1

6 0.2%

2 0.2% 33.3%

11 0.4%

4 0.4% 36.4%

11 0.4%

3 0.3% 27.3%

6 0.7% 54.5%

2 0.4% 18.2%

18 0.7%

7 0.7% 38.9%

1 0.6% 5.6%

4 0.5% 22.2%

4 0.9% 22.2%

2 1.9% 11.1%

49 1.8%

6 4.6% 12.2%

7 0.7% 14.3%

5 2.8% 10.2%

14 1.7% 28.6%

14 3.0% 28.6%

3 2.8% 6.1%

49 1.8%

4 3.1% 8.2%

15 1.5% 30.6%

2 1.1% 4.1%

15 1.8% 30.6%

8 1.7% 16.3%

5 4.6% 10.2%

118 4.4%

6 4.6% 5.1%

45 4.5% 38.1%

7 4.0% 5.9%

38 4.6% 32.2%

18 3.8% 15.3%

4 3.7% 3.4%

453 16.7%

18 13.7% 4.0%

148 14.8% 32.7%

23 13.0% 5.1%

142 17.3% 31.3%

104 22.2% 23.0%

18 16.7% 4.0%

690 25.5%

19 14.5% 2.8%

280 28.0% 40.6%

50 28.2% 7.2%

229 27.8% 33.2%

85 18.1% 12.3%

27 25.0% 3.9%

1303 48.1%

78 59.5% 6.0%

489 48.9% 37.5%

87 49.2% 6.7%

373 45.3% 28.6%

229 48.8% 17.6%

47 43.5% 3.6%

2 1.1% 18.2%

28 Inside Information

Aggregated ACSI 2016

Counts Analysis % Break % Respondents

Occupation Base Total

Retired

2727

White collar

Professional

Farmer/rancher

Blue collar

Unemployed or disabled

970 35.6%

567 20.8%

309 11.3%

112 4.1%

611 22.4%

158 5.8%

2 0.6% 33.3%

1 0.9% 16.7%

1 0.6% 16.7%

Providing reliable electricity with few blinks or outages 1

6 0.2%

2 0.2% 33.3%

11 0.4%

4 0.4% 36.4%

11 0.4%

3 0.3% 27.3%

18 0.7%

1 0.9% 9.1%

5 0.8% 45.5%

1 0.6% 9.1%

2 0.4% 18.2%

1 0.3% 9.1%

3 0.5% 27.3%

2 1.3% 18.2%

8 0.8% 44.4%

2 0.4% 11.1%

2 0.6% 11.1%

4 0.7% 22.2%

2 1.3% 11.1%

50 1.8%

21 2.2% 42.0%

9 1.6% 18.0%

7 2.3% 14.0%

1 0.9% 2.0%

5 0.8% 10.0%

7 4.4% 14.0%

49 1.8%

21 2.2% 42.9%

10 1.8% 20.4%

7 2.3% 14.3%

10 1.6% 20.4%

1 0.6% 2.0%

116 4.3%

33 3.4% 28.4%

23 4.1% 19.8%

12 3.9% 10.3%

4 3.6% 3.4%

32 5.2% 27.6%

12 7.6% 10.3%

454 16.6%

129 13.3% 28.4%

99 17.5% 21.8%

56 18.1% 12.3%

19 17.0% 4.2%

118 19.3% 26.0%

33 20.9% 7.3%

698 25.6%

209 21.5% 29.9%

176 31.0% 25.2%

71 23.0% 10.2%

30 26.8% 4.3%

188 30.8% 26.9%

24 15.2% 3.4%

1314 48.2%

540 55.7% 41.1%

246 43.4% 18.7%

151 48.9% 11.5%

56 50.0% 4.3%

246 40.3% 18.7%

75 47.5% 5.7%

29 Inside Information

Aggregated ACSI 2016

Counts Analysis % Break % Respondents

gender Base Total 2738

Male

Female

1361 1377 49.7% 50.3%

Providing reliable electricity with few blinks or outages 1

6 0.2%

3 0.2% 50.0%

11 0.4%

6 0.4% 54.5%

5 0.4% 45.5%

11 0.4%

6 0.4% 54.5%

5 0.4% 45.5%

18 0.7%

9 0.7% 50.0%

51 1.9%

27 2.0% 52.9%

24 1.7% 47.1%

50 1.8%

31 2.3% 62.0%

19 1.4% 38.0%

120 4.4%

62 4.6% 51.7%

58 4.2% 48.3%

455 16.6%

244 17.9% 53.6%

211 15.3% 46.4%

701 25.6%

374 27.5% 53.4%

327 23.7% 46.6%

10 1315 48.0%

599 44.0% 45.6%

716 52.0% 54.4%

30 Inside Information

Aggregated ACSI 2016

Counts Analysis % Break % Respondents

Length of Membership Base Total

2741

Less than 1 year 59 2.2%

1-2 years

3-5 years

6 - 10 years

11 - 20 years

21 - 30 years

More than 30 years

185 6.7%

356 13.0%

517 18.9%

601 21.9%

383 14.0%

640 23.3%

2 0.4% 66.7%

1 0.2% 33.3%

2 0.4% 33.3%

3 0.5% 50.0%

Restoring power quickly after an outage -

3 0.1%

6 0.2%

9 0.3%

2 0.6% 22.2%

2 0.4% 22.2%

2 0.3% 22.2%

2 0.5% 22.2%

9 0.3%

1 0.3% 11.1%

1 0.2% 11.1%

3 0.5% 33.3%

4 1.0% 44.4%

41 1.5%

3 5.1% 7.3%

2 1.1% 4.9%

5 1.4% 12.2%

6 1.2% 14.6%

11 1.8% 26.8%

6 1.6% 14.6%

8 1.3% 19.5%

40 1.5%

5 2.7% 12.5%

7 2.0% 17.5%

8 1.5% 20.0%

3 0.5% 7.5%

6 1.6% 15.0%

11 1.7% 27.5%

118 4.3%

6 10.2% 5.1%

8 4.3% 6.8%

14 3.9% 11.9%

27 5.2% 22.9%

31 5.2% 26.3%

15 3.9% 12.7%

17 2.7% 14.4%

426 15.5%

7 11.9% 1.6%

46 24.9% 10.8%

69 19.4% 16.2%

86 16.6% 20.2%

101 16.8% 23.7%

52 13.6% 12.2%

65 10.2% 15.3%

724 26.4%

14 23.7% 1.9%

47 25.4% 6.5%

102 28.7% 14.1%

151 29.2% 20.9%

200 33.3% 27.6%

92 24.0% 12.7%

118 18.4% 16.3%

1365 49.8%

28 47.5% 2.1%

77 41.6% 5.6%

156 43.8% 11.4%

232 44.9% 17.0%

250 41.6% 18.3%

206 53.8% 15.1%

416 65.0% 30.5%

1 1.7% 16.7%

1 0.2% 11.1% -

31 Inside Information

Aggregated ACSI 2016

How would you describe your relationship with your cooper...

Counts Analysis % Break % Respondents

Base Total

2734

Member 602 22.0%

Both member and owner

Owner 94 3.4%

490 17.9%

Customer 1548 56.6%

Restoring power quickly after an outage 1

3 0.1%

2 0.3% 66.7%

6 0.2%

2 0.3% 33.3%

2 0.4% 33.3%

2 0.1% 33.3%

9 0.3%

2 0.3% 22.2%

1 0.2% 11.1%

6 0.4% 66.7%

9 0.3%

1 0.2% 11.1%

8 0.5% 88.9%

41 1.5%

7 1.2% 17.1%

3 0.6% 7.3%

31 2.0% 75.6%

40 1.5%

8 1.3% 20.0%

1 1.1% 2.5%

11 2.2% 27.5%

20 1.3% 50.0%

117 4.3%

22 3.7% 18.8%

18 3.7% 15.4%

77 5.0% 65.8%

426 15.6%

84 14.0% 19.7%

4 4.3% 0.9%

64 13.1% 15.0%

274 17.7% 64.3%

722 26.4%

127 21.1% 17.6%

18 19.1% 2.5%

137 28.0% 19.0%

440 28.4% 60.9%

1361 49.8%

348 57.8% 25.6%

71 75.5% 5.2%

253 51.6% 18.6%

689 44.5% 50.6%

1 0.1% 33.3%

32 Inside Information

Aggregated ACSI 2016

Counts Analysis % Break % Respondents

What type of telephone service do you use? Landline home phone Cell phone only, no Both cell and Neither cell nor only, no cell phone landline home phone landline home phone landline home phone

Base Total

2736

495 18.1%

866 31.7%

1366 49.9%

9 0.3%

Restoring power quickly after an outage 1

3 0.1%

1 0.1% 33.3%

2 0.1% 66.7%

6 0.2%

2 0.2% 33.3%

4 0.3% 66.7%

8 0.3%

4 0.5% 50.0%

4 0.3% 50.0%

9 0.3%

2 0.4% 22.2%

1 0.1% 11.1%

6 0.4% 66.7%

40 1.5%

5 1.0% 12.5%

15 1.7% 37.5%

19 1.4% 47.5%

40 1.5%

9 1.8% 22.5%

14 1.6% 35.0%

17 1.2% 42.5%

116 4.2%

18 3.6% 15.5%

38 4.4% 32.8%

60 4.4% 51.7%

425 15.5%

65 13.1% 15.3%

141 16.3% 33.2%

219 16.0% 51.5%

726 26.5%

101 20.4% 13.9%

241 27.8% 33.2%

380 27.8% 52.3%

4 44.4% 0.6%

1363 49.8%

295 59.6% 21.6%

409 47.2% 30.0%

655 48.0% 48.1%

4 44.4% 0.3%

1 11.1% 2.5%

33 Inside Information

Aggregated ACSI 2016

Counts Analysis % Break % Respondents

Age Under 25

Base Total 2710

25 to 34 35 to 44 45 to 54 55 to 64 65 to 74

24 0.9%

75+

147 5.4%

426 15.7%

571 21.1%

586 21.6%

571 21.1%

385 14.2%

1 0.7% 33.3%

1 0.2% 33.3%

4 0.7% 80.0%

1 0.2% 20.0%

2 0.4% 22.2%

3 0.5% 33.3%

2 0.4% 22.2%

1 0.3% 11.1%

Restoring power quickly after an outage 1

3 0.1%

5 0.2%

9 0.3%

1 0.7% 11.1%

9 0.3%

1 0.7% 11.1%

1 0.2% 11.1%

2 0.4% 22.2%

2 0.3% 22.2%

2 0.4% 22.2%

1 0.3% 11.1%

40 1.5%

4 2.7% 10.0%

4 0.9% 10.0%

10 1.8% 25.0%

13 2.2% 32.5%

6 1.1% 15.0%

3 0.8% 7.5%

38 1.4%

1 0.7% 2.6%

8 1.9% 21.1%

11 1.9% 28.9%

8 1.4% 21.1%

6 1.1% 15.8%

4 1.0% 10.5%

115 4.2%

3 12.5% 2.6%

9 6.1% 7.8%

18 4.2% 15.7%

32 5.6% 27.8%

21 3.6% 18.3%

26 4.6% 22.6%

6 1.6% 5.2%

422 15.6%

5 20.8% 1.2%

23 15.6% 5.5%

77 18.1% 18.2%

93 16.3% 22.0%

98 16.7% 23.2%

86 15.1% 20.4%

40 10.4% 9.5%

722 26.6%

4 16.7% 0.6%

38 25.9% 5.3%

137 32.2% 19.0%

184 32.2% 25.5%

153 26.1% 21.2%

133 23.3% 18.4%

73 19.0% 10.1%

10 1347 49.7%

12 50.0% 0.9%

69 46.9% 5.1%

181 42.5% 13.4%

237 41.5% 17.6%

283 48.3% 21.0%

308 53.9% 22.9%

257 66.8% 19.1%

Counts Analysis % Break % Respondents

Education Less than high school

Base Total

2703

High school graduate or GED

Vocational/vo-tech school

Some college

College graduate

Graduate or professional school

131 4.8%

996 36.8%

176 6.5%

822 30.4%

470 17.4%

108 4.0%

1 0.2% 33.3%

1 0.9% 33.3%

1 0.1% 20.0%

1 0.2% 20.0%

1 0.9% 20.0%

Restoring power quickly after an outage 1

3 0.1%

1 0.1% 33.3%

5 0.2%

2 0.2% 40.0%

8 0.3%

3 0.3% 37.5%

1 0.6% 12.5%

2 0.2% 25.0%

2 0.4% 25.0%

9 0.3%

1 0.1% 11.1%

1 0.6% 11.1%

1 0.1% 11.1%

6 1.3% 66.7%

39 1.4%

4 3.1% 10.3%

7 0.7% 17.9%

4 2.3% 10.3%

15 1.8% 38.5%

7 1.5% 17.9%

2 1.9% 5.1%

40 1.5%

3 2.3% 7.5%

12 1.2% 30.0%

3 1.7% 7.5%

10 1.2% 25.0%

8 1.7% 20.0%

4 3.7% 10.0%

117 4.3%

5 3.8% 4.3%

47 4.7% 40.2%

5 2.8% 4.3%

35 4.3% 29.9%

20 4.3% 17.1%

5 4.6% 4.3%

421 15.6%

18 13.7% 4.3%

141 14.2% 33.5%

24 13.6% 5.7%

145 17.6% 34.4%

78 16.6% 18.5%

15 13.9% 3.6%

718 26.6%

24 18.3% 3.3%

283 28.4% 39.4%

57 32.4% 7.9%

220 26.8% 30.6%

103 21.9% 14.3%

31 28.7% 4.3%

1343 49.7%

77 58.8% 5.7%

499 50.1% 37.2%

81 46.0% 6.0%

393 47.8% 29.3%

244 51.9% 18.2%

49 45.4% 3.6%

34 Inside Information

Aggregated ACSI 2016

Counts Analysis % Break % Respondents

Occupation Base Total

Retired

2722

White collar

Professional

Farmer/rancher

Blue collar

Unemployed or disabled

965 35.5%

567 20.8%

310 11.4%

112 4.1%

610 22.4%

158 5.8%

1 0.9% 33.3%

1 0.6% 33.3%

Restoring power quickly after an outage 1

3 0.1%

1 0.1% 33.3%

5 0.2%

3 0.3% 60.0%

8 0.3%

2 0.2% 25.0%

1 0.2% 12.5%

8 0.3%

4 0.4% 50.0%

40 1.5%

2 0.3% 40.0%

1 0.3% 12.5%

2 0.3% 25.0%

2 1.3% 25.0%

1 0.2% 12.5%

1 0.3% 12.5%

1 0.2% 12.5%

1 0.6% 12.5%

13 1.3% 32.5%

6 1.1% 15.0%

7 2.3% 17.5%

6 1.0% 15.0%

8 5.1% 20.0%

40 1.5%

11 1.1% 27.5%

10 1.8% 25.0%

5 1.6% 12.5%

1 0.9% 2.5%

10 1.6% 25.0%

3 1.9% 7.5%

116 4.3%

35 3.6% 30.2%

21 3.7% 18.1%

12 3.9% 10.3%

4 3.6% 3.4%

37 6.1% 31.9%

7 4.4% 6.0%

422 15.5%

120 12.4% 28.4%

95 16.8% 22.5%

43 13.9% 10.2%

22 19.6% 5.2%

114 18.7% 27.0%

28 17.7% 6.6%

723 26.6%

214 22.2% 29.6%

189 33.3% 26.1%

75 24.2% 10.4%

27 24.1% 3.7%

192 31.5% 26.6%

26 16.5% 3.6%

1357 49.9%

562 58.2% 41.4%

244 43.0% 18.0%

166 53.5% 12.2%

57 50.9% 4.2%

246 40.3% 18.1%

82 51.9% 6.0%

35 Inside Information

Aggregated ACSI 2016

Counts Analysis % Break % Respondents

gender Base Total 2733

Male

Female

1359 1374 49.7% 50.3%

Restoring power quickly after an outage 1

3 0.1%

2 0.1% 66.7%

1 0.1% 33.3%

6 0.2%

3 0.2% 50.0%

9 0.3%

6 0.4% 66.7%

3 0.2% 33.3%

9 0.3%

4 0.3% 44.4%

5 0.4% 55.6%

40 1.5%

24 1.8% 60.0%

16 1.2% 40.0%

40 1.5%

20 1.5% 50.0%

118 4.3%

65 4.8% 55.1%

53 3.9% 44.9%

423 15.5%

239 17.6% 56.5%

184 13.4% 43.5%

726 26.6%

384 28.3% 52.9%

342 24.9% 47.1%

10 1359 49.7%

612 45.0% 45.0%

747 54.4% 55.0%

Counts Analysis % Break % Respondents

Length of Membership Base Total

2736

Less than 1 year 60 2.2%

1-2 years

3-5 years

6 - 10 years

11 - 20 years

21 - 30 years

More than 30 years

185 6.8%

355 13.0%

515 18.8%

601 22.0%

383 14.0%

637 23.3%

1 0.3% 12.5%

4 0.8% 50.0%

1 0.2% 12.5%

2 0.3% 25.0%

1 0.3% 25.0%

2 0.3% 50.0%

Providing quality customer service -

8 0.3%

4 0.1%

1 1.7% 25.0%

2 0.1%

1 1.7% 50.0%

7 0.3%

43 1.6%

2 3.3% 4.7%

48 1.8%

1 0.2% 50.0%

1 0.3% 14.3%

1 0.2% 14.3%

2 0.3% 28.6%

2 0.5% 28.6%

1 0.2% 14.3%

5 2.7% 11.6%

6 1.7% 14.0%

7 1.4% 16.3%

12 2.0% 27.9%

6 1.6% 14.0%

5 0.8% 11.6%

3 5.0% 6.3%

9 4.9% 18.8%

7 2.0% 14.6%

5 1.0% 10.4%

6 1.0% 12.5%

10 2.6% 20.8%

8 1.3% 16.7%

133 4.9%

3 5.0% 2.3%

15 8.1% 11.3%

25 7.0% 18.8%

25 4.9% 18.8%

32 5.3% 24.1%

17 4.4% 12.8%

16 2.5% 12.0%

353 12.9%

8 13.3% 2.3%

39 21.1% 11.0%

67 18.9% 19.0%

75 14.6% 21.2%

85 14.1% 24.1%

30 7.8% 8.5%

49 7.7% 13.9%

674 24.6%

9 15.0% 1.3%

46 24.9% 6.8%

96 27.0% 14.2%

154 29.9% 22.8%

180 30.0% 26.7%

90 23.5% 13.4%

99 15.5% 14.7%

1464 53.5%

33 55.0% 2.3%

71 38.4% 4.8%

151 42.5% 10.3%

243 47.2% 16.6%

283 47.1% 19.3%

228 59.5% 15.6%

455 71.4% 31.1%

36 Inside Information

Aggregated ACSI 2016

How would you describe your relationship with your cooper...

Counts Analysis % Break % Respondents

Base Total

Member

2730

602 22.1%

Both member and owner

Owner 94 3.4%

Customer

491 18.0%

1543 56.5%

Providing quality customer service 1

8 0.3%

1 0.2% 12.5%

6 0.4% 75.0%

4 0.1%

2 0.3% 50.0%

1 0.2% 25.0%

1 0.1% 25.0%

2 0.1%

1 0.2% 50.0%

7 0.3%

2 0.3% 28.6%

1 0.2% 14.3%

4 0.3% 57.1%

43 1.6%

7 1.2% 16.3%

5 1.0% 11.6%

31 2.0% 72.1%

48 1.8%

9 1.5% 18.8%

10 2.0% 20.8%

29 1.9% 60.4%

132 4.8%

12 2.0% 9.1%

2 2.1% 1.5%

25 5.1% 18.9%

93 6.0% 70.5%

353 12.9%

63 10.5% 17.8%

4 4.3% 1.1%

43 8.8% 12.2%

243 15.7% 68.8%

672 24.6%

121 20.1% 18.0%

18 19.1% 2.7%

114 23.2% 17.0%

419 27.2% 62.4%

1461 53.5%

384 63.8% 26.3%

70 74.5% 4.8%

291 59.3% 19.9%

716 46.4% 49.0%

Counts Analysis % Break % Respondents

1 0.1% 50.0%

What type of telephone service do you use? Landline home phone Cell phone only, no Both cell and Neither cell nor only, no cell phone landline home phone landline home phone landline home phone

Base Total

2731

494 18.1%

862 31.6%

1366 50.0%

9 0.3%

1 0.2% 12.5%

3 0.3% 37.5%

4 0.3% 50.0%

2 0.2% 50.0%

2 0.1% 50.0%

Providing quality customer service 1

8 0.3%

4 0.1%

2 0.1%

7 0.3%

1 0.2% 14.3%

2 0.2% 28.6%

4 0.3% 57.1%

42 1.5%

4 0.8% 9.5%

19 2.2% 45.2%

19 1.4% 45.2%

48 1.8%

13 2.6% 27.1%

17 2.0% 35.4%

18 1.3% 37.5%

131 4.8%

24 4.9% 18.3%

40 4.6% 30.5%

66 4.8% 50.4%

1 11.1% 0.8%

351 12.9%

36 7.3% 10.3%

104 12.1% 29.6%

209 15.3% 59.5%

2 22.2% 0.6%

675 24.7%

104 21.1% 15.4%

211 24.5% 31.3%

358 26.2% 53.0%

2 22.2% 0.3%

1463 53.6%

311 63.0% 21.3%

464 53.8% 31.7%

685 50.1% 46.8%

3 33.3% 0.2%

1 0.1% 50.0%

1 11.1% 50.0%

37 Inside Information

Aggregated ACSI 2016

Counts Analysis % Break % Respondents

Age Under 25

Base Total 2706

25 to 34 35 to 44 45 to 54 55 to 64 65 to 74

24 0.9%

75+

147 5.4%

424 15.7%

570 21.1%

584 21.6%

572 21.1%

385 14.2%

2 1.4% 28.6%

2 0.5% 28.6%

1 0.2% 14.3%

2 0.3% 28.6%

2 0.3% 50.0%

1 0.2% 25.0%

1 0.2% 50.0%

Providing quality customer service 1

7 0.3%

4 0.1%

2 0.1%

1 0.7% 50.0%

7 0.3%

2 1.4% 28.6%

42 1.6%

1 4.2% 2.4%

46 1.7%

131 4.8%

1 0.2% 25.0% -

1 0.2% 14.3%

2 0.3% 28.6%

1 0.3% 14.3%

4 2.7% 9.5%

6 1.4% 14.3%

9 1.6% 21.4%

11 1.9% 26.2%

5 0.9% 11.9%

6 1.6% 14.3%

6 4.1% 13.0%

9 2.1% 19.6%

8 1.4% 17.4%

11 1.9% 23.9%

9 1.6% 19.6%

3 0.8% 6.5%

3 12.5% 2.3%

10 6.8% 7.6%

23 5.4% 17.6%

35 6.1% 26.7%

29 5.0% 22.1%

27 4.7% 20.6%

4 1.0% 3.1%

350 12.9%

4 16.7% 1.1%

17 11.6% 4.9%

71 16.7% 20.3%

98 17.2% 28.0%

85 14.6% 24.3%

52 9.1% 14.9%

23 6.0% 6.6%

670 24.8%

1 4.2% 0.1%

31 21.1% 4.6%

129 30.4% 19.3%

177 31.1% 26.4%

142 24.3% 21.2%

118 20.6% 17.6%

72 18.7% 10.7%

10 1447 53.5%

15 62.5% 1.0%

74 50.3% 5.1%

184 43.4% 12.7%

241 42.3% 16.7%

302 51.7% 20.9%

355 62.1% 24.5%

276 71.7% 19.1%

Counts Analysis % Break % Respondents

Education Less than high school

Base Total

2698

High school graduate or GED

Vocational/vo-tech school

Some college

College graduate

Graduate or professional school

131 4.9%

992 36.8%

176 6.5%

822 30.5%

469 17.4%

108 4.0%

2 1.1% 28.6%

1 0.1% 14.3%

2 0.4% 28.6%

Providing quality customer service 1

7 0.3%

2 0.2% 28.6%

4 0.1%

2 0.2% 50.0%

2 0.1%

7 0.3%

1 0.8% 50.0%

1 0.1% 25.0% -

1 0.9% 25.0%

1 0.2% 50.0%

3 0.3% 42.9%

1 0.6% 14.3%

1 0.1% 14.3%

2 0.4% 28.6%

41 1.5%

4 3.1% 9.8%

9 0.9% 22.0%

4 2.3% 9.8%

11 1.3% 26.8%

11 2.3% 26.8%

2 1.9% 4.9%

48 1.8%

7 5.3% 14.6%

15 1.5% 31.3%

2 1.1% 4.2%

13 1.6% 27.1%

9 1.9% 18.8%

2 1.9% 4.2%

131 4.9%

5 3.8% 3.8%

43 4.3% 32.8%

7 4.0% 5.3%

53 6.4% 40.5%

18 3.8% 13.7%

5 4.6% 3.8%

348 12.9%

9 6.9% 2.6%

102 10.3% 29.3%

22 12.5% 6.3%

137 16.7% 39.4%

68 14.5% 19.5%

10 9.3% 2.9%

665 24.6%

19 14.5% 2.9%

262 26.4% 39.4%

47 26.7% 7.1%

206 25.1% 31.0%

106 22.6% 15.9%

25 23.1% 3.8%

1445 53.6%

86 65.6% 6.0%

554 55.8% 38.3%

91 51.7% 6.3%

399 48.5% 27.6%

252 53.7% 17.4%

63 58.3% 4.4%

38 Inside Information

Aggregated ACSI 2016

Counts Analysis % Break % Respondents

Occupation Base

Retired

2717

Total

White collar

Professional

Farmer/rancher

Blue collar

Unemployed or disabled

964 35.5%

566 20.8%

310 11.4%

112 4.1%

607 22.3%

158 5.8%

2 0.3% 28.6%

3 1.9% 42.9%

Providing quality customer service 1

7 0.3%

2 0.2% 28.6%

4 0.1%

2 0.2% 50.0%

2 0.1%

1 0.1% 50.0%

7 0.3%

3 0.3% 42.9%

2 0.3% 28.6%

2 1.3% 28.6%

42 1.5%

12 1.2% 28.6%

8 1.4% 19.0%

5 1.6% 11.9%

1 0.9% 2.4%

10 1.6% 23.8%

6 3.8% 14.3%

47 1.7%

10 1.0% 21.3%

16 2.8% 34.0%

1 0.3% 2.1%

4 3.6% 8.5%

11 1.8% 23.4%

5 3.2% 10.6%

131 4.8%

32 3.3% 24.4%

35 6.2% 26.7%

15 4.8% 11.5%

1 0.9% 0.8%

40 6.6% 30.5%

8 5.1% 6.1%

349 12.8%

70 7.3% 20.1%

93 16.4% 26.6%

38 12.3% 10.9%

22 19.6% 6.3%

107 17.6% 30.7%

19 12.0% 5.4%

671 24.7%

203 21.1% 30.3%

178 31.4% 26.5%

75 24.2% 11.2%

21 18.8% 3.1%

174 28.7% 25.9%

20 12.7% 3.0%

1457 53.6%

629 65.2% 43.2%

236 41.7% 16.2%

176 56.8% 12.1%

62 55.4% 4.3%

260 42.8% 17.8%

94 59.5% 6.5%

Counts Analysis % Break % Respondents

1 0.9% 25.0%

1 0.2% 25.0% -

1 0.6% 50.0%

gender Base Total 2728

Male

Female

1355 1373 49.7% 50.3%

Providing quality customer service 4 0.3% 50.0%

4 0.3% 50.0%

8 0.3%

4 0.1%

4 0.3% 100.0%

2 0.1%

2 0.1% 100.0%

7 0.3%

4 0.3% 57.1%

3 0.2% 42.9%

43 1.6%

29 2.1% 67.4%

14 1.0% 32.6%

48 1.8%

29 2.1% 60.4%

19 1.4% 39.6%

132 4.8%

68 5.0% 51.5%

64 4.7% 48.5%

351 12.9%

195 14.4% 55.6%

156 11.4% 44.4%

675 24.7%

347 25.6% 51.4%

328 23.9% 48.6%

10 1458 53.4%

677 50.0% 46.4%

781 56.9% 53.6%

39 Inside Information

Aggregated ACSI 2016

Counts Analysis % Break % Respondents

Length of Membership Base Total

2731

Less than 1 year 61 2.2%

1-2 years

3-5 years

6 - 10 years

11 - 20 years

21 - 30 years

More than 30 years

185 6.8%

355 13.0%

517 18.9%

597 21.9%

381 14.0%

635 23.3%

1 0.3% 14.3%

4 0.8% 57.1%

1 0.2% 14.3%

1 0.3% 14.3%

1 0.2% 14.3%

4 0.6% 57.1%

2 0.6% 14.3%

2 0.4% 14.3%

3 0.5% 21.4%

4 1.0% 28.6%

1 0.2% 7.1%

3 0.6% 30.0%

4 0.7% 40.0%

2 0.5% 20.0%

1 0.2% 10.0%

Communicating effectively about coop issues that affect you -

7 0.3%

1 1.6% 14.3%

14 0.5%

1 1.6% 7.1%

1 0.5% 7.1%

10 0.4%

78 2.9%

4 6.6% 5.1%

6 3.2% 7.7%

9 2.5% 11.5%

10 1.9% 12.8%

15 2.5% 19.2%

17 4.5% 21.8%

17 2.7% 21.8%

66 2.4%

2 3.3% 3.0%

13 7.0% 19.7%

9 2.5% 13.6%

11 2.1% 16.7%

11 1.8% 16.7%

10 2.6% 15.2%

10 1.6% 15.2%

136 5.0%

2 3.3% 1.5%

11 5.9% 8.1%

26 7.3% 19.1%

29 5.6% 21.3%

32 5.4% 23.5%

16 4.2% 11.8%

20 3.1% 14.7%

396 14.5%

9 14.8% 2.3%

41 22.2% 10.4%

70 19.7% 17.7%

90 17.4% 22.7%

97 16.2% 24.5%

33 8.7% 8.3%

56 8.8% 14.1%

660 24.2%

12 19.7% 1.8%

45 24.3% 6.8%

94 26.5% 14.2%

140 27.1% 21.2%

172 28.8% 26.1%

90 23.6% 13.6%

107 16.9% 16.2%

1357 49.7%

30 49.2% 2.2%

68 36.8% 5.0%

143 40.3% 10.5%

227 43.9% 16.7%

262 43.9% 19.3%

209 54.9% 15.4%

418 65.8% 30.8%

40 Inside Information

Aggregated ACSI 2016

How would you describe your relationship with your cooper...

Counts Analysis % Break % Respondents

Base Total

2725

Member 601 22.1%

Both member and owner

Owner 94 3.4%

Customer

490 18.0%

1540 56.5%

Communicating effectively about coop issues that affect you 1

7 0.3%

2 0.3% 28.6%

2 0.4% 28.6%

3 0.2% 42.9%

7 0.3%

2 0.3% 28.6%

1 0.2% 14.3%

4 0.3% 57.1%

14 0.5%

6 1.0% 42.9%

2 0.4% 14.3%

6 0.4% 42.9%

10 0.4%

1 0.2% 10.0%

8 0.5% 80.0%

77 2.8%

18 3.0% 23.4%

1 1.1% 1.3%

12 2.4% 15.6%

46 3.0% 59.7%

66 2.4%

11 1.8% 16.7%

1 1.1% 1.5%

13 2.7% 19.7%

41 2.7% 62.1%

136 5.0%

24 4.0% 17.6%

1 1.1% 0.7%

21 4.3% 15.4%

90 5.8% 66.2%

396 14.5%

66 11.0% 16.7%

5 5.3% 1.3%

63 12.9% 15.9%

262 17.0% 66.2%

656 24.1%

108 18.0% 16.5%

20 21.3% 3.0%

119 24.3% 18.1%

409 26.6% 62.3%

1356 49.8%

363 60.4% 26.8%

66 70.2% 4.9%

256 52.2% 18.9%

671 43.6% 49.5%

41 Inside Information

Aggregated ACSI 2016

Counts Analysis % Break % Respondents

What type of telephone service do you use? Landline home phone Cell phone only, no Both cell and Neither cell nor only, no cell phone landline home phone landline home phone landline home phone

Base Total

2726

494 18.1%

861 31.6%

1362 50.0%

9 0.3%

1 0.2% 14.3%

3 0.3% 42.9%

3 0.2% 42.9%

Communicating effectively about coop issues that affect you 1

7 0.3%

4 0.5% 57.1%

3 0.2% 42.9%

14 0.5%

4 0.5% 28.6%

9 0.7% 64.3%

10 0.4%

1 0.2% 10.0%

4 0.5% 40.0%

5 0.4% 50.0%

76 2.8%

9 1.8% 11.8%

22 2.6% 28.9%

45 3.3% 59.2%

66 2.4%

16 3.2% 24.2%

27 3.1% 40.9%

23 1.7% 34.8%

136 5.0%

27 5.5% 19.9%

41 4.8% 30.1%

67 4.9% 49.3%

1 11.1% 0.7%

394 14.5%

41 8.3% 10.4%

122 14.2% 31.0%

230 16.9% 58.4%

1 11.1% 0.3%

660 24.2%

101 20.4% 15.3%

208 24.2% 31.5%

349 25.6% 52.9%

2 22.2% 0.3%

1356 49.7%

298 60.3% 22.0%

426 49.5% 31.4%

628 46.1% 46.3%

4 44.4% 0.3%

1 11.1% 7.1%

42 Inside Information

Aggregated ACSI 2016

Counts Analysis % Break % Respondents

Age Under 25

Base Total 2700

25 to 34 35 to 44 45 to 54 55 to 64 65 to 74

24 0.9%

75+

147 5.4%

424 15.7%

566 21.0%

582 21.6%

572 21.2%

385 14.3%

Communicating effectively about coop issues that affect you 1

7 0.3%

1 0.7% 14.3%

1 0.2% 14.3%

2 0.3% 28.6%

7 0.3%

1 0.7% 14.3%

1 0.2% 14.3%

3 0.5% 42.9%

1 0.2% 14.3%

14 0.5%

3 2.0% 21.4%

2 0.5% 14.3%

2 0.4% 14.3%

4 0.7% 28.6%

3 0.5% 21.4%

10 0.4%

1 0.7% 10.0%

2 0.5% 20.0%

1 0.2% 10.0%

2 0.3% 20.0%

2 0.5% 20.0%

76 2.8%

2 8.3% 2.6%

4 2.7% 5.3%

10 2.4% 13.2%

12 2.1% 15.8%

25 4.3% 32.9%

14 2.4% 18.4%

9 2.3% 11.8%

62 2.3%

9 6.1% 14.5%

11 2.6% 17.7%

15 2.7% 24.2%

9 1.5% 14.5%

14 2.4% 22.6%

4 1.0% 6.5%

135 5.0%

2 8.3% 1.5%

12 8.2% 8.9%

23 5.4% 17.0%

33 5.8% 24.4%

32 5.5% 23.7%

26 4.5% 19.3%

7 1.8% 5.2%

395 14.6%

5 20.8% 1.3%

22 15.0% 5.6%

75 17.7% 19.0%

111 19.6% 28.1%

92 15.8% 23.3%

61 10.7% 15.4%

29 7.5% 7.3%

654 24.2%

1 4.2% 0.2%

28 19.0% 4.3%

122 28.8% 18.7%

163 28.8% 24.9%

144 24.7% 22.0%

125 21.9% 19.1%

71 18.4% 10.9%

10 1340 49.6%

14 58.3% 1.0%

66 44.9% 4.9%

177 41.7% 13.2%

227 40.1% 16.9%

269 46.2% 20.1%

324 56.6% 24.2%

263 68.3% 19.6%

Counts Analysis % Break % Respondents

Education Less than high school

Base Total

2693

High school graduate or GED

Vocational/vo-tech school

Some college

College graduate

Graduate or professional school

130 4.8%

991 36.8%

175 6.5%

821 30.5%

468 17.4%

108 4.0%

Communicating effectively about coop issues that affect you 1

7 0.3%

2 0.2% 28.6%

1 0.6% 14.3%

2 0.2% 28.6%

2 0.4% 28.6%

7 0.3%

3 0.3% 42.9%

1 0.6% 14.3%

1 0.1% 14.3%

1 0.2% 14.3%

14 0.5%

1 0.8% 7.1%

3 0.3% 21.4%

1 0.6% 7.1%

7 0.9% 50.0%

2 0.4% 14.3%

10 0.4%

3 0.3% 30.0%

1 0.6% 10.0%

2 0.2% 20.0%

4 0.9% 40.0%

75 2.8%

6 4.6% 8.0%

21 2.1% 28.0%

5 2.9% 6.7%

23 2.8% 30.7%

14 3.0% 18.7%

6 5.6% 8.0%

64 2.4%

6 4.6% 9.4%

21 2.1% 32.8%

3 1.7% 4.7%

20 2.4% 31.3%

11 2.4% 17.2%

3 2.8% 4.7%

135 5.0%

7 5.4% 5.2%

38 3.8% 28.1%

7 4.0% 5.2%

56 6.8% 41.5%

20 4.3% 14.8%

7 6.5% 5.2%

392 14.6%

10 7.7% 2.6%

130 13.1% 33.2%

22 12.6% 5.6%

136 16.6% 34.7%

84 17.9% 21.4%

10 9.3% 2.6%

651 24.2%

19 14.6% 2.9%

250 25.2% 38.4%

42 24.0% 6.5%

203 24.7% 31.2%

106 22.6% 16.3%

31 28.7% 4.8%

1338 49.7%

81 62.3% 6.1%

520 52.5% 38.9%

92 52.6% 6.9%

371 45.2% 27.7%

224 47.9% 16.7%

50 46.3% 3.7%

1 0.9% 14.3%

43 Inside Information

Aggregated ACSI 2016

Counts Analysis % Break % Respondents

Occupation Base Total

Retired

2712

White collar

Professional

Farmer/rancher

Blue collar

Unemployed or disabled

964 35.5%

563 20.8%

307 11.3%

112 4.1%

609 22.5%

157 5.8%

1 0.2% 14.3%

2 1.3% 28.6%

3 0.5% 42.9%

1 0.6% 14.3%

Communicating effectively about coop issues that affect you 1

7 0.3%

3 0.3% 42.9%

7 0.3%

2 0.2% 28.6%

14 0.5%

3 0.3% 21.4%

1 0.2% 7.1%

2 0.7% 14.3%

3 0.5% 21.4%

5 3.2% 35.7%

10 0.4%

4 0.4% 40.0%

2 0.4% 20.0%

2 0.7% 20.0%

1 0.2% 10.0%

1 0.6% 10.0%

75 2.8%

32 3.3% 42.7%

7 1.2% 9.3%

6 2.0% 8.0%

4 3.6% 5.3%

18 3.0% 24.0%

8 5.1% 10.7%

65 2.4%

16 1.7% 24.6%

19 3.4% 29.2%

6 2.0% 9.2%

2 1.8% 3.1%

16 2.6% 24.6%

6 3.8% 9.2%

134 4.9%

31 3.2% 23.1%

38 6.7% 28.4%

16 5.2% 11.9%

4 3.6% 3.0%

37 6.1% 27.6%

8 5.1% 6.0%

393 14.5%

90 9.3% 22.9%

101 17.9% 25.7%

45 14.7% 11.5%

19 17.0% 4.8%

120 19.7% 30.5%

18 11.5% 4.6%

656 24.2%

200 20.7% 30.5%

166 29.5% 25.3%

74 24.1% 11.3%

27 24.1% 4.1%

166 27.3% 25.3%

23 14.6% 3.5%

1351 49.8%

583 60.5% 43.2%

228 40.5% 16.9%

156 50.8% 11.5%

55 49.1% 4.1%

244 40.1% 18.1%

85 54.1% 6.3%

1 0.9% 14.3%

44 Inside Information

Aggregated ACSI 2016

Counts Analysis % Break % Respondents

gender Base Total 2723

Male

Female

1354 1369 49.7% 50.3%

Communicating effectively about coop issues that affect you 1

7 0.3%

4 0.3% 57.1%

3 0.2% 42.9%

7 0.3%

1 0.1% 14.3%

6 0.4% 85.7%

14 0.5%

10 0.7% 71.4%

4 0.3% 28.6%

10 0.4%

4 0.3% 40.0%

6 0.4% 60.0%

77 2.8%

50 3.7% 64.9%

27 2.0% 35.1%

66 2.4%

41 3.0% 62.1%

25 1.8% 37.9%

136 5.0%

67 4.9% 49.3%

69 5.0% 50.7%

393 14.4%

211 15.6% 53.7%

182 13.3% 46.3%

660 24.2%

349 25.8% 52.9%

311 22.7% 47.1%

10 1353 49.7%

617 45.6% 45.6%

736 53.8% 54.4%

45 Inside Information

Aggregated ACSI 2016

Counts Analysis % Break % Respondents

Length of Membership Base Total

2726

Less than 1 year 60 2.2%

1-2 years

3-5 years

6 - 10 years

11 - 20 years

21 - 30 years

More than 30 years

184 6.7%

352 12.9%

516 18.9%

597 21.9%

381 14.0%

636 23.3%

3 0.9% 17.6%

10 1.9% 58.8%

2 0.3% 11.8%

2 0.3% 66.7%

Helping you use electricity efficiently to control your bills -

17 0.6%

3 0.1%

1 1.7% 33.3%

13 0.5%

1 1.7% 7.7%

14 0.5%

102 3.7%

3 0.9% 23.1%

2 0.4% 15.4%

3 0.5% 23.1%

2 0.5% 15.4%

2 0.3% 15.4%

2 1.1% 14.3%

1 0.3% 7.1%

3 0.6% 21.4%

3 0.5% 21.4%

3 0.8% 21.4%

2 0.3% 14.3%

4 6.7% 3.9%

10 5.4% 9.8%

15 4.3% 14.7%

15 2.9% 14.7%

25 4.2% 24.5%

14 3.7% 13.7%

19 3.0% 18.6%

83 3.0%

4 6.7% 4.8%

16 8.7% 19.3%

10 2.8% 12.0%

13 2.5% 15.7%

18 3.0% 21.7%

11 2.9% 13.3%

11 1.7% 13.3%

165 6.1%

1 1.7% 0.6%

11 6.0% 6.7%

28 8.0% 17.0%

30 5.8% 18.2%

41 6.9% 24.8%

26 6.8% 15.8%

28 4.4% 17.0%

428 15.7%

10 16.7% 2.3%

36 19.6% 8.4%

77 21.9% 18.0%

95 18.4% 22.2%

94 15.7% 22.0%

42 11.0% 9.8%

74 11.6% 17.3%

664 24.4%

10 16.7% 1.5%

43 23.4% 6.5%

91 25.9% 13.7%

139 26.9% 20.9%

175 29.3% 26.4%

98 25.7% 14.8%

108 17.0% 16.3%

1237 45.4%

29 48.3% 2.3%

66 35.9% 5.3%

124 35.2% 10.0%

209 40.5% 16.9%

236 39.5% 19.1%

185 48.6% 15.0%

388 61.0% 31.4%

46 Inside Information

Aggregated ACSI 2016

How would you describe your relationship with your cooper...

Counts Analysis % Break % Respondents

Base Total

2720

Member 600 22.1%

Both member and owner

Owner 94 3.5%

Customer

490 18.0%

1536 56.5%

Helping you use electricity efficiently to control your bills 1

17 0.6%

3 0.5% 17.6%

5 1.0% 29.4%

9 0.6% 52.9%

3 0.1%

1 0.2% 33.3%

1 0.1% 33.3%

13 0.5%

3 0.5% 23.1%

1 0.2% 7.7%

9 0.6% 69.2%

14 0.5%

4 0.7% 28.6%

2 0.4% 14.3%

8 0.5% 57.1%

100 3.7%

28 4.7% 28.0%

1 1.1% 1.0%

14 2.9% 14.0%

57 3.7% 57.0%

83 3.1%

9 1.5% 10.8%

18 3.7% 21.7%

56 3.6% 67.5%

165 6.1%

34 5.7% 20.6%

3 3.2% 1.8%

29 5.9% 17.6%

99 6.4% 60.0%

428 15.7%

80 13.3% 18.7%

9 9.6% 2.1%

69 14.1% 16.1%

270 17.6% 63.1%

662 24.3%

111 18.5% 16.8%

11 11.7% 1.7%

126 25.7% 19.0%

414 27.0% 62.5%

1235 45.4%

327 54.5% 26.5%

70 74.5% 5.7%

225 45.9% 18.2%

613 39.9% 49.6%

47 Inside Information

Aggregated ACSI 2016

Counts Analysis % Break % Respondents

What type of telephone service do you use? Landline home phone Cell phone only, no Both cell and Neither cell nor only, no cell phone landline home phone landline home phone landline home phone

Base Total

2721

492 18.1%

858 31.5%

1362 50.1%

9 0.3%

1 0.2% 5.9%

6 0.7% 35.3%

10 0.7% 58.8%

Helping you use electricity efficiently to control your bills 1

17 0.6%

3 0.1%

1 0.1% 33.3%

2 0.1% 66.7%

12 0.4%

4 0.5% 33.3%

7 0.5% 58.3%

14 0.5%

1 0.2% 7.1%

7 0.8% 50.0%

6 0.4% 42.9%

100 3.7%

10 2.0% 10.0%

39 4.5% 39.0%

51 3.7% 51.0%

83 3.1%

17 3.5% 20.5%

29 3.4% 34.9%

36 2.6% 43.4%

1 11.1% 1.2%

165 6.1%

36 7.3% 21.8%

49 5.7% 29.7%

79 5.8% 47.9%

1 11.1% 0.6%

426 15.7%

58 11.8% 13.6%

127 14.8% 29.8%

240 17.6% 56.3%

1 11.1% 0.2%

665 24.4%

91 18.5% 13.7%

213 24.8% 32.0%

360 26.4% 54.1%

1 11.1% 0.2%

1236 45.4%

278 56.5% 22.5%

383 44.6% 31.0%

571 41.9% 46.2%

4 44.4% 0.3%

1 11.1% 8.3%

48 Inside Information

Aggregated ACSI 2016

Counts Analysis % Break % Respondents

Age Under 25

Base Total 2696

25 to 34 35 to 44 45 to 54 55 to 64 65 to 74

24 0.9%

75+

146 5.4%

426 15.8%

566 21.0%

579 21.5%

570 21.1%

385 14.3%

2 1.4% 12.5%

3 0.7% 18.8%

4 0.7% 25.0%

3 0.5% 18.8%

2 0.3% 66.7%

1 0.2% 33.3%

2 0.4% 15.4%

5 0.9% 38.5%

1 0.2% 7.7%

1 0.3% 7.7%

Helping you use electricity efficiently to control your bills 1

16 0.6%

3 0.1%

13 0.5%

4 2.7% 30.8%

14 0.5%

1 0.7% 7.1%

2 0.5% 14.3%

3 0.5% 21.4%

4 0.7% 28.6%

1 0.2% 7.1%

3 0.8% 21.4%

100 3.7%

2 8.3% 2.0%

11 7.5% 11.0%

18 4.2% 18.0%

19 3.4% 19.0%

24 4.1% 24.0%

19 3.3% 19.0%

7 1.8% 7.0%

80 3.0%

1 4.2% 1.3%

10 6.8% 12.5%

14 3.3% 17.5%

16 2.8% 20.0%

20 3.5% 25.0%

16 2.8% 20.0%

3 0.8% 3.8%

163 6.0%

3 12.5% 1.8%

10 6.8% 6.1%

28 6.6% 17.2%

35 6.2% 21.5%

40 6.9% 24.5%

35 6.1% 21.5%

12 3.1% 7.4%

426 15.8%

3 12.5% 0.7%

20 13.7% 4.7%

80 18.8% 18.8%

108 19.1% 25.4%

97 16.8% 22.8%

74 13.0% 17.4%

44 11.4% 10.3%

660 24.5%

2 8.3% 0.3%

27 18.5% 4.1%

115 27.0% 17.4%

173 30.6% 26.2%

135 23.3% 20.5%

131 23.0% 19.8%

77 20.0% 11.7%

10 1221 45.3%

13 54.2% 1.1%

61 41.8% 5.0%

166 39.0% 13.6%

206 36.4% 16.9%

248 42.8% 20.3%

289 50.7% 23.7%

238 61.8% 19.5%

Counts Analysis % Break % Respondents

Education Less than high school

Base Total

2688

High school graduate or GED

Vocational/vo-tech school

Some college

College graduate

Graduate or professional school

131 4.9%

984 36.6%

176 6.5%

823 30.6%

468 17.4%

106 3.9%

2 1.1% 12.5%

6 0.7% 37.5%

4 0.9% 25.0%

2 1.9% 12.5%

Helping you use electricity efficiently to control your bills 1

16 0.6%

2 0.2% 12.5%

3 0.1%

2 0.2% 66.7%

1 0.1% 33.3%

13 0.5%

1 0.8% 7.7%

5 0.5% 38.5%

1 0.6% 7.7%

3 0.4% 23.1%

2 0.4% 15.4%

1 0.9% 7.7%

14 0.5%

3 0.3% 21.4%

2 1.1% 14.3%

6 0.7% 42.9%

3 0.6% 21.4%

100 3.7%

6 4.6% 6.0%

20 2.0% 20.0%

8 4.5% 8.0%

27 3.3% 27.0%

28 6.0% 28.0%

11 10.4% 11.0%

82 3.1%

8 6.1% 9.8%

24 2.4% 29.3%

4 2.3% 4.9%

26 3.2% 31.7%

18 3.8% 22.0%

2 1.9% 2.4%

162 6.0%

7 5.3% 4.3%

57 5.8% 35.2%

8 4.5% 4.9%

54 6.6% 33.3%

29 6.2% 17.9%

7 6.6% 4.3%

422 15.7%

14 10.7% 3.3%

129 13.1% 30.6%

25 14.2% 5.9%

155 18.8% 36.7%

86 18.4% 20.4%

13 12.3% 3.1%

655 24.4%

16 12.2% 2.4%

265 26.9% 40.5%

44 25.0% 6.7%

195 23.7% 29.8%

108 23.1% 16.5%

27 25.5% 4.1%

1221 45.4%

79 60.3% 6.5%

477 48.5% 39.1%

82 46.6% 6.7%

350 42.5% 28.7%

190 40.6% 15.6%

43 40.6% 3.5%

49 Inside Information

Aggregated ACSI 2016

Counts Analysis % Break % Respondents

Occupation Base Total

Retired

2707

White collar

Professional

962 35.5%

564 20.8%

308 11.4%

Farmer/rancher

Blue collar

Unemployed or disabled

112 4.1%

605 22.3%

156 5.8%

6 1.0% 37.5%

2 1.3% 12.5%

Helping you use electricity efficiently to control your bills 1

16 0.6%

4 0.4% 25.0%

3 0.5% 18.8%

1 0.3% 6.3%

3 0.1%

2 0.2% 66.7%

1 0.2% 33.3%

13 0.5%

2 0.2% 15.4%

14 0.5%

6 0.6% 42.9%

4 0.7% 28.6%

2 0.6% 14.3%

2 0.3% 14.3%

99 3.7%

30 3.1% 30.3%

15 2.7% 15.2%

13 4.2% 13.1%

3 2.7% 3.0%

31 5.1% 31.3%

7 4.5% 7.1%

82 3.0%

25 2.6% 30.5%

16 2.8% 19.5%

6 1.9% 7.3%

4 3.6% 4.9%

22 3.6% 26.8%

9 5.8% 11.0%

162 6.0%

49 5.1% 30.2%

37 6.6% 22.8%

18 5.8% 11.1%

3 2.7% 1.9%

47 7.8% 29.0%

8 5.1% 4.9%

424 15.7%

114 11.9% 26.9%

101 17.9% 23.8%

55 17.9% 13.0%

21 18.8% 5.0%

110 18.2% 25.9%

23 14.7% 5.4%

663 24.5%

209 21.7% 31.5%

160 28.4% 24.1%

75 24.4% 11.3%

25 22.3% 3.8%

168 27.8% 25.3%

26 16.7% 3.9%

1231 45.5%

521 54.2% 42.3%

227 40.2% 18.4%

136 44.2% 11.0%

54 48.2% 4.4%

217 35.9% 17.6%

76 48.7% 6.2%

2 0.6% 15.4%

2 1.8% 15.4%

2 0.3% 15.4%

5 3.2% 38.5%

50 Inside Information

Aggregated ACSI 2016

Counts Analysis % Break % Respondents

gender Base Total 2718

Male

Female

1351 1367 49.7% 50.3%

Helping you use electricity efficiently to control your bills 8 0.6% 47.1%

9 0.7% 52.9%

17 0.6%

3 0.1%

13 0.5%

9 0.7% 69.2%

4 0.3% 30.8%

14 0.5%

7 0.5% 50.0%

102 3.8%

60 4.4% 58.8%

42 3.1% 41.2%

83 3.1%

52 3.8% 62.7%

31 2.3% 37.3%

165 6.1%

88 6.5% 53.3%

77 5.6% 46.7%

424 15.6%

219 16.2% 51.7%

205 15.0% 48.3%

663 24.4%

349 25.8% 52.6%

314 23.0% 47.4%

10 1234 45.4%

559 41.4% 45.3%

675 49.4% 54.7%

Counts Analysis % Break % Respondents

3 0.2% 100.0%

Length of Membership Base Total

2726

Less than 1 year 60 2.2%

1-2 years

3-5 years

6 - 10 years

11 - 20 years

21 - 30 years

More than 30 years

185 6.8%

351 12.9%

514 18.9%

599 22.0%

382 14.0%

635 23.3%

3 0.9% 18.8%

5 1.0% 31.3%

3 0.5% 18.8%

2 0.5% 12.5%

3 0.5% 18.8%

1 0.3% 9.1%

2 0.4% 18.2%

1 0.2% 9.1%

1 0.3% 9.1%

4 0.6% 36.4%

3 0.9% 33.3%

2 0.4% 22.2%

2 0.3% 22.2%

1 0.2% 11.1%

1 0.5% 3.8%

4 1.1% 15.4%

7 1.4% 26.9%

9 1.5% 34.6%

2 0.5% 7.7%

3 0.5% 11.5%

Charging reasonable rates 1

16 0.6%

11 0.4%

1 1.7% 9.1%

1 0.5% 9.1%

9 0.3%

1 1.7% 11.1%

26 1.0%

80 2.9%

4 6.7% 5.0%

10 5.4% 12.5%

9 2.6% 11.3%

15 2.9% 18.8%

25 4.2% 31.3%

7 1.8% 8.8%

10 1.6% 12.5%

86 3.2%

6 10.0% 7.0%

19 10.3% 22.1%

7 2.0% 8.1%

9 1.8% 10.5%

13 2.2% 15.1%

13 3.4% 15.1%

19 3.0% 22.1%

185 6.8%

4 6.7% 2.2%

9 4.9% 4.9%

26 7.4% 14.1%

38 7.4% 20.5%

44 7.3% 23.8%

24 6.3% 13.0%

40 6.3% 21.6%

461 16.9%

7 11.7% 1.5%

37 20.0% 8.0%

81 23.1% 17.6%

91 17.7% 19.7%

104 17.4% 22.6%

55 14.4% 11.9%

86 13.5% 18.7%

698 25.6%

12 20.0% 1.7%

42 22.7% 6.0%

95 27.1% 13.6%

145 28.2% 20.8%

183 30.6% 26.2%

106 27.7% 15.2%

115 18.1% 16.5%

1154 42.3%

25 41.7% 2.2%

66 35.7% 5.7%

122 34.8% 10.6%

200 38.9% 17.3%

215 35.9% 18.6%

172 45.0% 14.9%

354 55.7% 30.7%

51 Inside Information

Aggregated ACSI 2016

How would you describe your relationship with your cooper...

Counts Analysis % Break % Respondents

Base Total

Member

2720

601 22.1%

Both member and owner

Owner 94 3.5%

Customer

486 17.9%

1539 56.6%

Charging reasonable rates 1

16 0.6%

6 1.0% 37.5%

3 0.6% 18.8%

7 0.5% 43.8%

11 0.4%

4 0.7% 36.4%

2 0.4% 18.2%

5 0.3% 45.5%

9 0.3%

2 0.3% 22.2%

1 0.2% 11.1%

6 0.4% 66.7%

26 1.0%

6 1.0% 23.1%

1 1.1% 3.8%

1 0.2% 3.8%

18 1.2% 69.2%

80 2.9%

14 2.3% 17.5%

12 2.5% 15.0%

54 3.5% 67.5%

86 3.2%

18 3.0% 20.9%

15 3.1% 17.4%

53 3.4% 61.6%

185 6.8%

37 6.2% 20.0%

1 1.1% 0.5%

31 6.4% 16.8%

116 7.5% 62.7%

460 16.9%

84 14.0% 18.3%

10 10.6% 2.2%

75 15.4% 16.3%

291 18.9% 63.3%

695 25.6%

126 21.0% 18.1%

15 16.0% 2.2%

148 30.5% 21.3%

406 26.4% 58.4%

1152 42.4%

304 50.6% 26.4%

67 71.3% 5.8%

198 40.7% 17.2%

583 37.9% 50.6%

Counts Analysis % Break % Respondents

What type of telephone service do you use? Landline home phone Cell phone only, no Both cell and Neither cell nor only, no cell phone landline home phone landline home phone landline home phone

Base Total

2721

494 18.2%

854 31.4%

1364 50.1%

9 0.3%

Charging reasonable rates 1

16 0.6%

4 0.5% 25.0%

12 0.9% 75.0%

11 0.4%

1 0.2% 9.1%

5 0.6% 45.5%

5 0.4% 45.5%

9 0.3%

1 0.2% 11.1%

5 0.6% 55.6%

2 0.1% 22.2%

26 1.0%

14 1.6% 53.8%

12 0.9% 46.2%

78 2.9%

9 1.8% 11.5%

37 4.3% 47.4%

32 2.3% 41.0%

86 3.2%

19 3.8% 22.1%

33 3.9% 38.4%

34 2.5% 39.5%

184 6.8%

29 5.9% 15.8%

56 6.6% 30.4%

98 7.2% 53.3%

1 11.1% 0.5%

460 16.9%

65 13.2% 14.1%

135 15.8% 29.3%

258 18.9% 56.1%

2 22.2% 0.4%

698 25.7%

101 20.4% 14.5%

214 25.1% 30.7%

382 28.0% 54.7%

1 11.1% 0.1%

1153 42.4%

269 54.5% 23.3%

351 41.1% 30.4%

529 38.8% 45.9%

4 44.4% 0.3%

1 11.1% 11.1%

52 Inside Information

Aggregated ACSI 2016

Counts Analysis % Break % Respondents

Age Under 25

Base Total 2697

25 to 34 35 to 44 45 to 54 55 to 64 65 to 74

24 0.9%

75+

147 5.5%

425 15.8%

565 20.9%

578 21.4%

574 21.3%

384 14.2%

3 2.0% 20.0%

1 0.2% 6.7%

6 1.0% 40.0%

3 0.5% 20.0%

1 0.3% 6.7%

2 0.5% 18.2%

1 0.2% 9.1%

5 0.9% 45.5%

2 0.3% 18.2%

1 0.3% 9.1%

Charging reasonable rates 1

15 0.6%

11 0.4%

9 0.3%

2 1.4% 22.2%

2 0.5% 22.2%

1 0.2% 11.1%

3 0.5% 33.3%

1 0.2% 11.1%

25 0.9%

4 2.7% 16.0%

1 0.2% 4.0%

11 1.9% 44.0%

4 0.7% 16.0%

3 0.5% 12.0%

2 0.5% 8.0%

79 2.9%

2 8.3% 2.5%

6 4.1% 7.6%

13 3.1% 16.5%

18 3.2% 22.8%

17 2.9% 21.5%

17 3.0% 21.5%

6 1.6% 7.6%

84 3.1%

2 8.3% 2.4%

12 8.2% 14.3%

12 2.8% 14.3%

18 3.2% 21.4%

16 2.8% 19.0%

15 2.6% 17.9%

9 2.3% 10.7%

185 6.9%

3 12.5% 1.6%

12 8.2% 6.5%

39 9.2% 21.1%

40 7.1% 21.6%

38 6.6% 20.5%

36 6.3% 19.5%

17 4.4% 9.2%

458 17.0%

2 8.3% 0.4%

20 13.6% 4.4%

82 19.3% 17.9%

102 18.1% 22.3%

108 18.7% 23.6%

98 17.1% 21.4%

46 12.0% 10.0%

692 25.7%

3 12.5% 0.4%

30 20.4% 4.3%

122 28.7% 17.6%

174 30.8% 25.1%

152 26.3% 22.0%

146 25.4% 21.1%

65 16.9% 9.4%

10 1139 42.2%

12 50.0% 1.1%

58 39.5% 5.1%

151 35.5% 13.3%

199 35.2% 17.5%

229 39.6% 20.1%

253 44.1% 22.2%

237 61.7% 20.8%

Counts Analysis % Break % Respondents

Education Less than high school

Base Total

2689

High school graduate or GED

Vocational/vo-tech school

Some college

College graduate

Graduate or professional school

131 4.9%

988 36.7%

176 6.5%

818 30.4%

468 17.4%

108 4.0%

2 1.1% 13.3%

7 0.9% 46.7%

2 0.4% 13.3%

1 0.9% 6.7%

3 0.4% 27.3%

3 0.6% 27.3%

1 0.9% 9.1%

Charging reasonable rates 1

15 0.6%

3 0.3% 20.0%

11 0.4%

1 0.8% 9.1%

3 0.3% 27.3%

8 0.3%

2 1.5% 25.0%

1 0.1% 12.5%

1 0.6% 12.5%

3 0.4% 37.5%

1 0.2% 12.5%

26 1.0%

9 0.9% 34.6%

2 1.1% 7.7%

9 1.1% 34.6%

5 1.1% 19.2%

1 0.9% 3.8%

78 2.9%

4 3.1% 5.1%

17 1.7% 21.8%

10 5.7% 12.8%

25 3.1% 32.1%

17 3.6% 21.8%

5 4.6% 6.4%

86 3.2%

9 6.9% 10.5%

31 3.1% 36.0%

3 1.7% 3.5%

26 3.2% 30.2%

11 2.4% 12.8%

6 5.6% 7.0%

184 6.8%

8 6.1% 4.3%

64 6.5% 34.8%

9 5.1% 4.9%

58 7.1% 31.5%

34 7.3% 18.5%

11 10.2% 6.0%

456 17.0%

14 10.7% 3.1%

146 14.8% 32.0%

27 15.3% 5.9%

147 18.0% 32.2%

102 21.8% 22.4%

20 18.5% 4.4%

687 25.5%

17 13.0% 2.5%

260 26.3% 37.8%

41 23.3% 6.0%

230 28.1% 33.5%

106 22.6% 15.4%

33 30.6% 4.8%

1138 42.3%

76 58.0% 6.7%

454 46.0% 39.9%

81 46.0% 7.1%

310 37.9% 27.2%

187 40.0% 16.4%

30 27.8% 2.6%

53 Inside Information

Aggregated ACSI 2016

Counts Analysis % Break % Respondents

Occupation Base

Retired

2707

Total

White collar

Professional

Farmer/rancher

Blue collar

Unemployed or disabled

960 35.5%

565 20.9%

308 11.4%

112 4.1%

606 22.4%

156 5.8%

2 0.4% 13.3%

2 1.8% 13.3%

3 0.5% 20.0%

2 1.3% 13.3%

2 0.3% 18.2%

3 1.9% 27.3%

3 0.5% 37.5%

2 1.3% 25.0%

Charging reasonable rates 1

15 0.6%

6 0.6% 40.0%

11 0.4%

4 0.4% 36.4%

8 0.3%

2 0.2% 25.0%

1 0.2% 12.5%

26 1.0%

5 0.5% 19.2%

6 1.1% 23.1%

5 1.6% 19.2%

6 1.0% 23.1%

4 2.6% 15.4%

79 2.9%

25 2.6% 31.6%

14 2.5% 17.7%

11 3.6% 13.9%

2 1.8% 2.5%

20 3.3% 25.3%

7 4.5% 8.9%

85 3.1%

25 2.6% 29.4%

16 2.8% 18.8%

7 2.3% 8.2%

5 4.5% 5.9%

24 4.0% 28.2%

8 5.1% 9.4%

185 6.8%

55 5.7% 29.7%

43 7.6% 23.2%

26 8.4% 14.1%

5 4.5% 2.7%

46 7.6% 24.9%

10 6.4% 5.4%

455 16.8%

137 14.3% 30.1%

104 18.4% 22.9%

61 19.8% 13.4%

14 12.5% 3.1%

116 19.1% 25.5%

23 14.7% 5.1%

694 25.6%

220 22.9% 31.7%

164 29.0% 23.6%

67 21.8% 9.7%

33 29.5% 4.8%

179 29.5% 25.8%

31 19.9% 4.5%

1149 42.4%

481 50.1% 41.9%

215 38.1% 18.7%

129 41.9% 11.2%

51 45.5% 4.4%

207 34.2% 18.0%

66 42.3% 5.7%

Counts Analysis % Break % Respondents

2 0.6% 18.2% -

gender Base Total 2718

Male

Female

1353 1365 49.8% 50.2%

Charging reasonable rates 1

16 0.6%

10 0.7% 62.5%

6 0.4% 37.5%

11 0.4%

4 0.3% 36.4%

7 0.5% 63.6%

9 0.3%

4 0.3% 44.4%

5 0.4% 55.6%

26 1.0%

14 1.0% 53.8%

12 0.9% 46.2%

80 2.9%

43 3.2% 53.8%

37 2.7% 46.3%

86 3.2%

50 3.7% 58.1%

36 2.6% 41.9%

185 6.8%

84 6.2% 45.4%

101 7.4% 54.6%

458 16.9%

249 18.4% 54.4%

209 15.3% 45.6%

696 25.6%

365 27.0% 52.4%

331 24.2% 47.6%

10 1151 42.3%

530 39.2% 46.0%

621 45.5% 54.0%

54 Inside Information

Aggregated ACSI 2016

Counts Analysis % Break % Respondents

Length of Membership Less than 1 year

Base Total

2726

1-2 years

61 2.2%

3-5 years

6 - 10 years

11 - 20 years

21 - 30 years

More than 30 years

185 6.8%

352 12.9%

515 18.9%

598 21.9%

381 14.0%

634 23.3%

2 0.4% 50.0%

2 0.3% 50.0%

Satisfaction 1

4 0.1%

1 0.3% 25.0%

4 0.1%

2 0.6% 50.0%

9 0.3%

43 1.6%

1 1.6% 25.0% -

1 0.2% 25.0% -

2 0.3% 50.0%

1 0.2% 25.0%

1 0.5% 11.1%

2 0.6% 22.2%

1 0.2% 11.1%

2 0.3% 22.2%

1 0.3% 11.1%

2 0.3% 22.2%

3 4.9% 7.0%

4 2.2% 9.3%

5 1.4% 11.6%

5 1.0% 11.6%

15 2.5% 34.9%

7 1.8% 16.3%

4 0.6% 9.3%

52 1.9%

2 3.3% 3.8%

10 5.4% 19.2%

7 2.0% 13.5%

10 1.9% 19.2%

5 0.8% 9.6%

12 3.1% 23.1%

6 0.9% 11.5%

130 4.8%

3 4.9% 2.3%

21 11.4% 16.2%

24 6.8% 18.5%

26 5.0% 20.0%

27 4.5% 20.8%

13 3.4% 10.0%

16 2.5% 12.3%

394 14.5%

8 13.1% 2.0%

34 18.4% 8.6%

69 19.6% 17.5%

91 17.7% 23.1%

96 16.1% 24.4%

38 10.0% 9.6%

58 9.1% 14.7%

836 30.7%

13 21.3% 1.6%

51 27.6% 6.1%

107 30.4% 12.8%

166 32.2% 19.9%

216 36.1% 25.8%

117 30.7% 14.0%

166 26.2% 19.9%

1250 45.9%

31 50.8% 2.5%

64 34.6% 5.1%

135 38.4% 10.8%

213 41.4% 17.0%

235 39.3% 18.8%

193 50.7% 15.4%

379 59.8% 30.3%

How would you describe your relationship with your cooper...

Counts Analysis % Break % Respondents

Base Total

2720

Member 597 21.9%

Both member and owner

Owner 94 3.5%

489 18.0%

Customer 1540 56.6%

Satisfaction 1

4 0.1%

1 0.2% 25.0%

3 0.2% 75.0%

4 0.1%

1 0.2% 25.0%

3 0.2% 75.0%

4 0.1%

4 0.3% 100.0%

9 0.3%

3 0.5% 33.3%

2 0.4% 22.2%

4 0.3% 44.4%

43 1.6%

9 1.5% 20.9%

1 1.1% 2.3%

7 1.4% 16.3%

26 1.7% 60.5%

52 1.9%

4 0.7% 7.7%

9 1.8% 17.3%

39 2.5% 75.0%

130 4.8%

21 3.5% 16.2%

20 4.1% 15.4%

89 5.8% 68.5%

393 14.4%

64 10.7% 16.3%

6 6.4% 1.5%

56 11.5% 14.2%

267 17.3% 67.9%

832 30.6%

161 27.0% 19.4%

22 23.4% 2.6%

165 33.7% 19.8%

484 31.4% 58.2%

1249 45.9%

333 55.8% 26.7%

65 69.1% 5.2%

230 47.0% 18.4%

621 40.3% 49.7%

55 Inside Information

Aggregated ACSI 2016

Counts Analysis % Break % Respondents

What type of telephone service do you use? Landline home phone Cell phone only, no Both cell and Neither cell nor only, no cell phone landline home phone landline home phone landline home phone

Base 2721

Total

493 18.1%

860 31.6%

1359 49.9%

9 0.3%

Satisfaction 1

4 0.1%

2 0.2% 50.0%

2 0.1% 50.0%

4 0.1%

2 0.2% 50.0%

2 0.1% 50.0%

4 0.1%

1 0.1% 25.0%

2 0.1% 50.0%

9 0.3%

4 0.5% 44.4%

5 0.4% 55.6%

42 1.5%

5 1.0% 11.9%

13 1.5% 31.0%

24 1.8% 57.1%

52 1.9%

15 3.0% 28.8%

19 2.2% 36.5%

18 1.3% 34.6%

129 4.7%

23 4.7% 17.8%

45 5.2% 34.9%

60 4.4% 46.5%

1 11.1% 0.8%

392 14.4%

39 7.9% 9.9%

129 15.0% 32.9%

222 16.3% 56.6%

2 22.2% 0.5%

836 30.7%

132 26.8% 15.8%

248 28.8% 29.7%

453 33.3% 54.2%

3 33.3% 0.4%

1249 45.9%

279 56.6% 22.3%

397 46.2% 31.8%

571 42.0% 45.7%

2 22.2% 0.2%

Counts Analysis % Break % Respondents

1 11.1% 25.0%

Age Base Total 2696

Under 25 24 0.9%

25 to 34 35 to 44 45 to 54 55 to 64 65 to 74

75+

146 5.4%

424 15.7%

570 21.1%

581 21.6%

572 21.2%

379 14.1%

1 0.7% 33.3%

1 0.2% 33.3%

Satisfaction 1

3 0.1%

4 0.1%

2 1.4% 50.0%

9 0.3%

1 0.7% 11.1%

43 1.6%

1 4.2% 2.3%

49 1.8%

129 4.8%

1 0.2% 25.0%

2 0.3% 50.0%

1 0.2% 25.0%

2 0.4% 22.2%

3 0.5% 33.3%

1 0.2% 11.1%

2 0.5% 22.2%

1 0.7% 2.3%

6 1.4% 14.0%

8 1.4% 18.6%

17 2.9% 39.5%

6 1.0% 14.0%

4 1.1% 9.3%

9 6.2% 18.4%

14 3.3% 28.6%

7 1.2% 14.3%

4 0.7% 8.2%

14 2.4% 28.6%

1 0.3% 2.0%

4 16.7% 3.1%

13 8.9% 10.1%

22 5.2% 17.1%

32 5.6% 24.8%

32 5.5% 24.8%

24 4.2% 18.6%

2 0.5% 1.6%

390 14.5%

3 12.5% 0.8%

21 14.4% 5.4%

77 18.2% 19.7%

103 18.1% 26.4%

90 15.5% 23.1%

71 12.4% 18.2%

25 6.6% 6.4%

827 30.7%

4 16.7% 0.5%

36 24.7% 4.4%

141 33.3% 17.0%

201 35.3% 24.3%

164 28.2% 19.8%

175 30.6% 21.2%

106 28.0% 12.8%

10 1238 45.9%

12 50.0% 1.0%

62 42.5% 5.0%

163 38.4% 13.2%

216 37.9% 17.4%

267 46.0% 21.6%

279 48.8% 22.5%

239 63.1% 19.3%

56 Inside Information

Aggregated ACSI 2016

Counts Analysis % Break % Respondents

Education Less than high school

Base 2689

Total

High school graduate or GED

Vocational/vo-tech school

Some college

College graduate

Graduate or professional school

131 4.9%

987 36.7%

176 6.5%

818 30.4%

468 17.4%

109 4.1%

1 0.9% 33.3%

Satisfaction 1

3 0.1%

1 0.1% 33.3%

1 0.6% 33.3%

4 0.1%

1 0.1% 25.0%

1 0.6% 25.0%

4 0.1%

9 0.3%

1 0.8% 25.0%

1 0.1% 25.0%

1 0.2% 25.0%

1 0.1% 25.0%

1 0.2% 25.0%

1 0.1% 11.1%

2 1.1% 22.2%

4 0.5% 44.4%

2 0.4% 22.2%

42 1.6%

2 1.5% 4.8%

11 1.1% 26.2%

6 3.4% 14.3%

12 1.5% 28.6%

7 1.5% 16.7%

4 3.7% 9.5%

50 1.9%

9 6.9% 18.0%

18 1.8% 36.0%

1 0.6% 2.0%

14 1.7% 28.0%

6 1.3% 12.0%

2 1.8% 4.0%

129 4.8%

4 3.1% 3.1%

45 4.6% 34.9%

7 4.0% 5.4%

47 5.7% 36.4%

20 4.3% 15.5%

6 5.5% 4.7%

389 14.5%

11 8.4% 2.8%

117 11.9% 30.1%

23 13.1% 5.9%

150 18.3% 38.6%

77 16.5% 19.8%

11 10.1% 2.8%

823 30.6%

27 20.6% 3.3%

334 33.8% 40.6%

49 27.8% 6.0%

232 28.4% 28.2%

145 31.0% 17.6%

36 33.0% 4.4%

1236 46.0%

77 58.8% 6.2%

458 46.4% 37.1%

86 48.9% 7.0%

357 43.6% 28.9%

209 44.7% 16.9%

49 45.0% 4.0%

Counts Analysis % Break % Respondents

Occupation Base Total

Retired

2708

White collar

Professional

Farmer/rancher

Blue collar

Unemployed or disabled

957 35.3%

565 20.9%

310 11.4%

112 4.1%

606 22.4%

158 5.8%

1 0.9% 33.3%

1 0.2% 33.3%

1 0.6% 33.3%

Satisfaction 1

3 0.1%

4 0.1%

1 0.1% 25.0%

4 0.1%

2 0.2% 50.0%

9 0.3%

4 0.4% 44.4%

1 0.2% 11.1%

42 1.6%

15 1.6% 35.7%

7 1.2% 16.7%

52 1.9%

12 1.3% 23.1%

128 4.7%

1 0.2% 25.0% -

2 0.3% 50.0% -

2 1.3% 50.0%

1 0.9% 11.1%

1 0.2% 11.1%

2 1.3% 22.2%

5 1.6% 11.9%

2 1.8% 4.8%

7 1.2% 16.7%

6 3.8% 14.3%

12 2.1% 23.1%

4 1.3% 7.7%

2 1.8% 3.8%

15 2.5% 28.8%

7 4.4% 13.5%

31 3.2% 24.2%

34 6.0% 26.6%

9 2.9% 7.0%

3 2.7% 2.3%

42 6.9% 32.8%

9 5.7% 7.0%

390 14.4%

88 9.2% 22.6%

92 16.3% 23.6%

48 15.5% 12.3%

17 15.2% 4.4%

123 20.3% 31.5%

22 13.9% 5.6%

831 30.7%

280 29.3% 33.7%

198 35.0% 23.8%

96 31.0% 11.6%

33 29.5% 4.0%

197 32.5% 23.7%

27 17.1% 3.2%

1245 46.0%

524 54.8% 42.1%

220 38.9% 17.7%

148 47.7% 11.9%

53 47.3% 4.3%

218 36.0% 17.5%

82 51.9% 6.6%

57 Inside Information

Aggregated ACSI 2016

Counts Analysis % Break % Respondents

gender Base Total 2718

Male

Female

1353 1365 49.8% 50.2%

Satisfaction 1

4 0.1%

2 0.1% 50.0%

4 0.1%

3 0.2% 75.0%

1 0.1% 25.0%

4 0.1%

2 0.1% 50.0%

9 0.3%

6 0.4% 66.7%

3 0.2% 33.3%

43 1.6%

25 1.8% 58.1%

18 1.3% 41.9%

52 1.9%

29 2.1% 55.8%

23 1.7% 44.2%

129 4.7%

66 4.9% 51.2%

63 4.6% 48.8%

392 14.4%

209 15.4% 53.3%

183 13.4% 46.7%

834 30.7%

449 33.2% 53.8%

385 28.2% 46.2%

10 1247 45.9%

562 41.5% 45.1%

685 50.2% 54.9%

Counts Analysis % Break % Respondents

Length of Membership Base Total

2677

Less than 1 year 60 2.2%

1-2 years 181 6.8%

3-5 years

6 - 10 years

11 - 20 years

21 - 30 years

More than 30 years

347 13.0%

508 19.0%

577 21.6%

375 14.0%

629 23.5%

1 0.3% 8.3%

2 0.4% 16.7%

1 0.2% 8.3%

1 0.3% 8.3%

7 1.1% 58.3%

3 0.9% 37.5%

1 0.2% 12.5%

2 0.3% 25.0%

2 0.4% 22.2%

1 0.2% 11.1%

3 0.8% 33.3%

2 1.1% 14.3%

1 0.3% 7.1%

2 0.4% 14.3%

8 1.4% 57.1%

1 0.3% 7.1%

If you had a friend or relative moving to this area and t... 1

12 0.4%

8 0.3%

9 0.3%

14 0.5%

53 2.0%

3 5.0% 5.7%

5 2.8% 9.4%

8 2.3% 15.1%

8 1.6% 15.1%

15 2.6% 28.3%

7 1.9% 13.2%

7 1.1% 13.2%

53 2.0%

2 3.3% 3.8%

10 5.5% 18.9%

7 2.0% 13.2%

7 1.4% 13.2%

6 1.0% 11.3%

14 3.7% 26.4%

7 1.1% 13.2%

123 4.6%

3 5.0% 2.4%

16 8.8% 13.0%

23 6.6% 18.7%

28 5.5% 22.8%

22 3.8% 17.9%

14 3.7% 11.4%

17 2.7% 13.8%

375 14.0%

8 13.3% 2.1%

35 19.3% 9.3%

71 20.5% 18.9%

80 15.7% 21.3%

84 14.6% 22.4%

32 8.5% 8.5%

65 10.3% 17.3%

659 24.6%

10 16.7% 1.5%

45 24.9% 6.8%

93 26.8% 14.1%

135 26.6% 20.5%

165 28.6% 25.0%

85 22.7% 12.9%

126 20.0% 19.1%

1371 51.2%

33 55.0% 2.4%

66 36.5% 4.8%

140 40.3% 10.2%

243 47.8% 17.7%

273 47.3% 19.9%

218 58.1% 15.9%

398 63.3% 29.0%

1 1.7% 11.1%

2 1.1% 25.0% -

2 0.3% 22.2% -

58 Inside Information

Aggregated ACSI 2016

How would you describe your relationship with your cooper...

Counts Analysis % Break % Respondents

Base Total

2671

Member 584 21.9%

Both member and owner

Owner 93 3.5%

Customer

484 18.1%

1510 56.5%

If you had a friend or relative moving to this area and t... 1

12 0.4%

4 0.7% 33.3%

1 0.2% 8.3%

7 0.5% 58.3%

8 0.3%

1 0.2% 12.5%

7 0.5% 87.5%

9 0.3%

2 0.3% 22.2%

2 0.4% 22.2%

5 0.3% 55.6%

14 0.5%

3 0.5% 21.4%

1 0.2% 7.1%

10 0.7% 71.4%

53 2.0%

12 2.1% 22.6%

1 1.1% 1.9%

10 2.1% 18.9%

30 2.0% 56.6%

53 2.0%

9 1.5% 17.0%

9 1.9% 17.0%

35 2.3% 66.0%

123 4.6%

14 2.4% 11.4%

1 1.1% 0.8%

23 4.8% 18.7%

85 5.6% 69.1%

375 14.0%

56 9.6% 14.9%

6 6.5% 1.6%

61 12.6% 16.3%

252 16.7% 67.2%

656 24.6%

111 19.0% 16.9%

18 19.4% 2.7%

128 26.4% 19.5%

399 26.4% 60.8%

1368 51.2%

372 63.7% 27.2%

67 72.0% 4.9%

249 51.4% 18.2%

680 45.0% 49.7%

59 Inside Information

Aggregated ACSI 2016

Counts Analysis % Break % Respondents

What type of telephone service do you use? Landline home phone Cell phone only, no Both cell and Neither cell nor only, no cell phone landline home phone landline home phone landline home phone

Base Total

2672

485 18.2%

839 31.4%

1339 50.1%

9 0.3%

If you had a friend or relative moving to this area and t... 1

12 0.4%

3 0.4% 25.0%

9 0.7% 75.0%

8 0.3%

6 0.7% 75.0%

2 0.1% 25.0%

9 0.3%

1 0.1% 11.1%

7 0.5% 77.8%

14 0.5%

2 0.4% 14.3%

7 0.8% 50.0%

5 0.4% 35.7%

52 1.9%

6 1.2% 11.5%

25 3.0% 48.1%

21 1.6% 40.4%

53 2.0%

14 2.9% 26.4%

21 2.5% 39.6%

18 1.3% 34.0%

122 4.6%

21 4.3% 17.2%

37 4.4% 30.3%

63 4.7% 51.6%

1 11.1% 0.8%

374 14.0%

45 9.3% 12.0%

113 13.5% 30.2%

214 16.0% 57.2%

2 22.2% 0.5%

660 24.7%

104 21.4% 15.8%

198 23.6% 30.0%

356 26.6% 53.9%

2 22.2% 0.3%

1368 51.2%

293 60.4% 21.4%

428 51.0% 31.3%

644 48.1% 47.1%

3 33.3% 0.2%

1 11.1% 11.1%

60 Inside Information

Aggregated ACSI 2016

Counts Analysis % Break % Respondents

Age Under 25

Base Total 2648

25 to 34 35 to 44 45 to 54 55 to 64 65 to 74

24 0.9%

75+

147 5.6%

416 15.7%

550 20.8%

576 21.8%

559 21.1%

376 14.2%

2 0.5% 20.0%

6 1.0% 60.0%

1 0.2% 10.0%

If you had a friend or relative moving to this area and t... 1

10 0.4%

1 0.7% 10.0%

8 0.3%

3 2.0% 37.5%

3 0.5% 37.5%

1 0.2% 12.5%

9 0.3%

1 0.7% 11.1%

1 0.2% 11.1%

4 0.7% 44.4%

2 0.5% 22.2%

14 0.5%

1 0.7% 7.1%

2 0.5% 14.3%

3 0.5% 21.4%

4 0.7% 28.6%

1 0.3% 7.1%

51 1.9%

1 4.2% 2.0%

5 3.4% 9.8%

9 2.2% 17.6%

10 1.8% 19.6%

17 3.0% 33.3%

7 1.3% 13.7%

2 0.5% 3.9%

51 1.9%

6 4.1% 11.8%

10 2.4% 19.6%

14 2.5% 27.5%

6 1.0% 11.8%

12 2.1% 23.5%

3 0.8% 5.9%

123 4.6%

3 12.5% 2.4%

11 7.5% 8.9%

22 5.3% 17.9%

30 5.5% 24.4%

29 5.0% 23.6%

25 4.5% 20.3%

3 0.8% 2.4%

373 14.1%

4 16.7% 1.1%

20 13.6% 5.4%

77 18.5% 20.6%

90 16.4% 24.1%

87 15.1% 23.3%

62 11.1% 16.6%

33 8.8% 8.8%

651 24.6%

3 12.5% 0.5%

31 21.1% 4.8%

113 27.2% 17.4%

155 28.2% 23.8%

141 24.5% 21.7%

132 23.6% 20.3%

76 20.2% 11.7%

10 1358 51.3%

13 54.2% 1.0%

68 46.3% 5.0%

181 43.5% 13.3%

244 44.4% 18.0%

285 49.5% 21.0%

312 55.8% 23.0%

255 67.8% 18.8%

Counts Analysis % Break % Respondents

1 0.3% 12.5%

Education Less than high school

Base Total

2640

High school graduate or GED

Vocational/vo-tech school

Some college

College graduate

Graduate or professional school

128 4.8%

950 36.0%

171 6.5%

813 30.8%

469 17.8%

109 4.1%

4 0.4% 40.0%

2 1.2% 20.0%

2 0.2% 20.0%

1 0.2% 10.0%

1 0.9% 10.0%

7 0.9% 87.5%

1 0.2% 12.5%

If you had a friend or relative moving to this area and t... 1

10 0.4%

8 0.3%

9 0.3%

14 0.5%

1 0.8% 11.1%

2 0.2% 22.2%

1 0.6% 11.1%

2 0.2% 22.2%

3 0.6% 33.3%

6 0.6% 42.9%

1 0.6% 7.1%

3 0.4% 21.4%

3 0.6% 21.4%

1 0.9% 7.1%

53 2.0%

3 2.3% 5.7%

14 1.5% 26.4%

6 3.5% 11.3%

15 1.8% 28.3%

7 1.5% 13.2%

8 7.3% 15.1%

51 1.9%

8 6.3% 15.7%

19 2.0% 37.3%

3 1.8% 5.9%

12 1.5% 23.5%

5 1.1% 9.8%

4 3.7% 7.8%

122 4.6%

3 2.3% 2.5%

39 4.1% 32.0%

7 4.1% 5.7%

49 6.0% 40.2%

20 4.3% 16.4%

4 3.7% 3.3%

371 14.1%

14 10.9% 3.8%

105 11.1% 28.3%

18 10.5% 4.9%

137 16.9% 36.9%

86 18.3% 23.2%

11 10.1% 3.0%

648 24.5%

19 14.8% 2.9%

272 28.6% 42.0%

42 24.6% 6.5%

186 22.9% 28.7%

106 22.6% 16.4%

23 21.1% 3.5%

1354 51.3%

80 62.5% 5.9%

489 51.5% 36.1%

91 53.2% 6.7%

400 49.2% 29.5%

237 50.5% 17.5%

57 52.3% 4.2%

61 Inside Information

Aggregated ACSI 2016

Counts Analysis % Break % Respondents

Occupation Base Total

Retired

2659

White collar

942 35.4%

552 20.8%

Professional

Farmer/rancher

Blue collar

Unemployed or disabled

309 11.6%

110 4.1%

590 22.2%

156 5.9%

2 1.8% 18.2%

3 0.5% 27.3%

1 0.6% 9.1%

1 0.2% 12.5%

1 0.6% 12.5%

1 0.2% 11.1%

1 0.6% 11.1%

3 0.5% 21.4%

2 1.3% 14.3%

If you had a friend or relative moving to this area and t... 1

11 0.4%

4 0.4% 36.4%

1 0.2% 9.1%

8 0.3%

1 0.1% 12.5%

4 0.7% 50.0%

9 0.3%

6 0.6% 66.7%

1 0.2% 11.1%

14 0.5%

5 0.5% 35.7%

1 0.2% 7.1%

3 1.0% 21.4%

53 2.0%

17 1.8% 32.1%

6 1.1% 11.3%

5 1.6% 9.4%

4 3.6% 7.5%

15 2.5% 28.3%

6 3.8% 11.3%

52 2.0%

11 1.2% 21.2%

11 2.0% 21.2%

6 1.9% 11.5%

1 0.9% 1.9%

15 2.5% 28.8%

8 5.1% 15.4%

122 4.6%

28 3.0% 23.0%

33 6.0% 27.0%

14 4.5% 11.5%

5 4.5% 4.1%

37 6.3% 30.3%

5 3.2% 4.1%

372 14.0%

90 9.6% 24.2%

89 16.1% 23.9%

51 16.5% 13.7%

16 14.5% 4.3%

101 17.1% 27.2%

25 16.0% 6.7%

655 24.6%

205 21.8% 31.3%

158 28.6% 24.1%

71 23.0% 10.8%

27 24.5% 4.1%

170 28.8% 26.0%

24 15.4% 3.7%

1363 51.3%

575 61.0% 42.2%

248 44.9% 18.2%

158 51.1% 11.6%

55 50.0% 4.0%

244 41.4% 17.9%

83 53.2% 6.1%

1 0.3% 12.5% -

62 Inside Information

Aggregated ACSI 2016

Counts Analysis % Break % Respondents

gender Base Total 2669

Male

Female

1325 1344 49.6% 50.4%

If you had a friend or relative moving to this area and t... 1

12 0.4%

8 0.6% 66.7%

4 0.3% 33.3%

8 0.3%

3 0.2% 37.5%

5 0.4% 62.5%

9 0.3%

7 0.5% 77.8%

2 0.1% 22.2%

14 0.5%

8 0.6% 57.1%

6 0.4% 42.9%

53 2.0%

27 2.0% 50.9%

26 1.9% 49.1%

52 1.9%

31 2.3% 59.6%

21 1.6% 40.4%

123 4.6%

60 4.5% 48.8%

63 4.7% 51.2%

372 13.9%

198 14.9% 53.2%

174 12.9% 46.8%

658 24.7%

350 26.4% 53.2%

308 22.9% 46.8%

10 1368 51.3%

633 47.8% 46.3%

735 54.7% 53.7%

Counts Analysis % Break % Respondents

Length of Membership Base Total

2739

Less than 1 year

1-2 years

3-5 years

6 - 10 years

11 - 20 years

21 - 30 years

More than 30 years

61 2.2%

185 6.8%

353 12.9%

516 18.8%

602 22.0%

383 14.0%

639 23.3%

9 14.8% 1.5%

15 8.1% 2.5%

35 9.9% 5.8%

106 20.5% 17.6%

137 22.8% 22.7%

113 29.5% 18.7%

188 29.4% 31.2%

2 1.1% 2.1%

13 3.7% 13.8%

21 4.1% 22.3%

29 4.8% 30.9%

11 2.9% 11.7%

18 2.8% 19.1%

How would you describe your relationship with your cooper... Member

603 22.0%

Owner

94 3.4%

Both member and owner

491 17.9%

4 6.6% 0.8%

19 10.3% 3.9%

37 10.5% 7.5%

62 12.0% 12.6%

113 18.8% 23.0%

88 23.0% 17.9%

168 26.3% 34.2%

Customer

1551 56.6%

48 78.7% 3.1%

149 80.5% 9.6%

268 75.9% 17.3%

327 63.4% 21.1%

323 53.7% 20.8%

171 44.6% 11.0%

265 41.5% 17.1%

63 Inside Information

Aggregated ACSI 2016

How would you describe your relationship with your cooper...

Counts Analysis % Break % Respondents

Base

Member

2741

Total

603 22.0%

Both member and owner

Owner 94 3.4%

Customer

492 17.9%

1552 56.6%

How would you describe your relationship with your cooper... Member

603 22.0%

603 100.0% 100.0%

Owner

94 3.4%

94 100.0% 100.0%

Both member and owner

492 17.9%

492 100.0% 100.0%

Customer

1552 56.6%

1552 100.0% 100.0%

Counts Analysis % Break % Respondents

What type of telephone service do you use? Landline home phone Cell phone only, no Both cell and Neither cell nor only, no cell phone landline home phone landline home phone landline home phone

Base 2735

Total

496 18.1%

863 31.6%

1367 50.0%

9 0.3%

1 11.1% 0.2%

How would you describe your relationship with your cooper... Member

602 22.0%

137 27.6% 22.8%

194 22.5% 32.2%

270 19.8% 44.9%

Owner

93 3.4%

22 4.4% 23.7%

34 3.9% 36.6%

37 2.7% 39.8%

Both member and owner

491 18.0%

99 20.0% 20.2%

102 11.8% 20.8%

288 21.1% 58.7%

2 22.2% 0.4%

Customer

1549 56.6%

238 48.0% 15.4%

533 61.8% 34.4%

772 56.5% 49.8%

6 66.7% 0.4%

Counts Analysis % Break % Respondents

Age Base Total 2709

Under 25

25 to 34 35 to 44 45 to 54 55 to 64 65 to 74

75+

24 0.9%

147 5.4%

423 15.6%

570 21.0%

584 21.6%

576 21.3%

385 14.2%

3 12.5% 0.5%

21 14.3% 3.5%

69 16.3% 11.6%

92 16.1% 15.5%

149 25.5% 25.0%

147 25.5% 24.7%

114 29.6% 19.2%

How would you describe your relationship with your cooper... Member

595 22.0%

Owner

93 3.4%

6 4.1% 6.5%

19 4.5% 20.4%

24 4.2% 25.8%

17 2.9% 18.3%

16 2.8% 17.2%

11 2.9% 11.8%

Both member and 487 18.0% owner

5 3.4% 1.0%

43 10.2% 8.8%

76 13.3% 15.6%

114 19.5% 23.4%

138 24.0% 28.3%

111 28.8% 22.8%

115 78.2% 7.5%

292 69.0% 19.0%

378 66.3% 24.6%

304 52.1% 19.8%

275 47.7% 17.9%

149 38.7% 9.7%

Customer 1534 56.6%

21 87.5% 1.4%

64 Inside Information

Aggregated ACSI 2016

Counts Analysis % Break % Respondents

Education Less than high school

Base 2702

Total

High school graduate or GED

Vocational/vo-tech school

Some college

College graduate

Graduate or professional school

131 4.8%

995 36.8%

176 6.5%

821 30.4%

470 17.4%

109 4.0%

How would you describe your relationship with your cooper... Member

595 22.0%

19 14.5% 3.2%

244 24.5% 41.0%

40 22.7% 6.7%

161 19.6% 27.1%

100 21.3% 16.8%

31 28.4% 5.2%

Owner

93 3.4%

6 4.6% 6.5%

19 1.9% 20.4%

11 6.3% 11.8%

42 5.1% 45.2%

12 2.6% 12.9%

3 2.8% 3.2%

Both member and owner

487 18.0%

25 19.1% 5.1%

164 16.5% 33.7%

32 18.2% 6.6%

132 16.1% 27.1%

101 21.5% 20.7%

33 30.3% 6.8%

Customer

1527 56.5%

81 61.8% 5.3%

568 57.1% 37.2%

93 52.8% 6.1%

486 59.2% 31.8%

257 54.7% 16.8%

42 38.5% 2.8%

Counts Analysis % Break % Respondents

Occupation Base

Retired

2721

Total

White collar

Professional

Farmer/rancher

Blue collar

Unemployed or disabled

968 35.6%

564 20.7%

310 11.4%

112 4.1%

609 22.4%

158 5.8%

How would you describe your relationship with your cooper... Member

599 22.0%

267 27.6% 44.6%

94 16.7% 15.7%

70 22.6% 11.7%

26 23.2% 4.3%

108 17.7% 18.0%

34 21.5% 5.7%

Owner

94 3.5%

30 3.1% 31.9%

27 4.8% 28.7%

18 5.8% 19.1%

8 7.1% 8.5%

7 1.1% 7.4%

4 2.5% 4.3%

Both member and owner

489 18.0%

245 25.3% 50.1%

62 11.0% 12.7%

53 17.1% 10.8%

27 24.1% 5.5%

89 14.6% 18.2%

13 8.2% 2.7%

Customer

1539 56.6%

426 44.0% 27.7%

381 67.6% 24.8%

169 54.5% 11.0%

51 45.5% 3.3%

405 66.5% 26.3%

107 67.7% 7.0%

Counts Analysis % Break % Respondents

gender Base Total 2731

Male

Female

1359 1372 49.8% 50.2%

How would you describe your relationship with your cooper... Member

602 22.0%

299 22.0% 49.7%

303 22.1% 50.3%

Owner

94 3.4%

41 3.0% 43.6%

53 3.9% 56.4%

Both member and 491 18.0% owner

267 19.6% 54.4%

224 16.3% 45.6%

Customer 1544 56.5%

752 55.3% 48.7%

792 57.7% 51.3%

65 Inside Information

Aggregated ACSI 2016

Counts Analysis % Break % Respondents

Length of Membership Less than 1 year

Base Total

2236

1-2 years

3-5 years

6 - 10 years

11 - 20 years

21 - 30 years

More than 30 years

54 2.4%

147 6.6%

286 12.8%

442 19.8%

490 21.9%

305 13.6%

512 22.9%

Are you considering installing equipment at your home to ... Considering installing home solar generation

69 3.1%

3 5.6% 4.3%

7 4.8% 10.1%

16 5.6% 23.2%

16 3.6% 23.2%

16 3.3% 23.2%

8 2.6% 11.6%

3 0.6% 4.3%

Support a co-op solar facility

693 31.0%

13 24.1% 1.9%

26 17.7% 3.8%

64 22.4% 9.2%

148 33.5% 21.4%

166 33.9% 24.0%

111 36.4% 16.0%

165 32.2% 23.8%

Both - considering home generation and support co-op solar facility

411 18.4%

9 16.7% 2.2%

41 27.9% 10.0%

69 24.1% 16.8%

100 22.6% 24.3%

105 21.4% 25.5%

48 15.7% 11.7%

39 7.6% 9.5%

Neither

1063 47.5%

29 53.7% 2.7%

73 49.7% 6.9%

137 47.9% 12.9%

178 40.3% 16.7%

203 41.4% 19.1%

138 45.2% 13.0%

305 59.6% 28.7%

How would you describe your relationship with your cooper...

Counts Analysis % Break % Respondents

Base Total

Member

2232

Both member and owner

Owner

Customer

523 23.4%

83 3.7%

385 17.2%

1241 55.6%

Are you considering installing equipment at your home to ... Considering installing home solar generation

68 3.0%

11 2.1% 16.2%

7 8.4% 10.3%

19 4.9% 27.9%

31 2.5% 45.6%

Support a co-op solar facility

692 31.0%

245 46.8% 35.4%

47 56.6% 6.8%

112 29.1% 16.2%

288 23.2% 41.6%

Both - considering home generation and support co-op solar facility

410 18.4%

77 14.7% 18.8%

14 16.9% 3.4%

68 17.7% 16.6%

251 20.2% 61.2%

Neither

1062 47.6%

190 36.3% 17.9%

15 18.1% 1.4%

186 48.3% 17.5%

671 54.1% 63.2%

Counts Analysis % Break % Respondents

What type of telephone service do you use? Landline home phone Cell phone only, no Both cell and Neither cell nor only, no cell phone landline home phone landline home phone landline home phone

Base Total

2234

414 18.5%

728 32.6%

1087 48.7%

5 0.2%

Are you considering installing equipment at your home to ... Considering installing home solar generation

69 3.1%

9 2.2% 13.0%

25 3.4% 36.2%

35 3.2% 50.7%

Support a co-op solar facility

693 31.0%

141 34.1% 20.3%

242 33.2% 34.9%

310 28.5% 44.7%

Both - considering home generation and support co-op solar facility

410 18.4%

17 4.1% 4.1%

124 17.0% 30.2%

268 24.7% 65.4%

1 20.0% 0.2%

Neither

1062 47.5%

247 59.7% 23.3%

337 46.3% 31.7%

474 43.6% 44.6%

4 80.0% 0.4%

66 Inside Information

Aggregated ACSI 2016

Counts Analysis % Break % Respondents

Age Under 25

Base Total 2213

25 to 34 35 to 44 45 to 54 55 to 64 65 to 74

75+

21 0.9%

127 5.7%

359 16.2%

464 21.0%

481 21.7%

437 19.7%

324 14.6%

Are you considering installing equipment at your home to ... Considering installing home solar generation

69 3.1%

1 4.8% 1.4%

4 3.1% 5.8%

19 5.3% 27.5%

11 2.4% 15.9%

24 5.0% 34.8%

8 1.8% 11.6%

2 0.6% 2.9%

Support a co-op solar facility

688 31.1%

4 19.0% 0.6%

40 31.5% 5.8%

96 26.7% 14.0%

137 29.5% 19.9%

148 30.8% 21.5%

163 37.3% 23.7%

100 30.9% 14.5%

Both - considering home generation and support co-op solar facility

411 18.6%

2 9.5% 0.5%

29 22.8% 7.1%

90 25.1% 21.9%

131 28.2% 31.9%

105 21.8% 25.5%

43 9.8% 10.5%

11 3.4% 2.7%

Neither 1045 47.2%

14 66.7% 1.3%

54 42.5% 5.2%

154 42.9% 14.7%

185 39.9% 17.7%

204 42.4% 19.5%

223 51.0% 21.3%

211 65.1% 20.2%

Counts Analysis % Break % Respondents

Education Less than high school

Base Total

2205

High school graduate or GED

97 4.4%

Vocational/vo-tech school

Some college

College graduate

Graduate or professional school

844 38.3%

152 6.9%

664 30.1%

369 16.7%

79 3.6%

20 2.4% 29.4%

7 4.6% 10.3%

26 3.9% 38.2%

10 2.7% 14.7%

5 6.3% 7.4%

Are you considering installing equipment at your home to ... -

Considering installing home solar generation

68 3.1%

Support a co-op solar facility

681 30.9%

26 26.8% 3.8%

229 27.1% 33.6%

60 39.5% 8.8%

191 28.8% 28.0%

142 38.5% 20.9%

33 41.8% 4.8%

Both - considering home generation and support co-op solar facility

409 18.5%

4 4.1% 1.0%

74 8.8% 18.1%

29 19.1% 7.1%

200 30.1% 48.9%

85 23.0% 20.8%

17 21.5% 4.2%

Neither

1047 47.5%

67 69.1% 6.4%

521 61.7% 49.8%

56 36.8% 5.3%

247 37.2% 23.6%

132 35.8% 12.6%

24 30.4% 2.3%

Counts Analysis % Break % Respondents

Occupation Base Total

2224

Retired

White collar

Professional

Farmer/rancher

Blue collar

Unemployed or disabled

776 34.9%

465 20.9%

247 11.1%

97 4.4%

500 22.5%

139 6.3%

Are you considering installing equipment at your home to ... Considering installing home solar generation

69 3.1%

15 1.9% 21.7%

17 3.7% 24.6%

10 4.0% 14.5%

1 1.0% 1.4%

21 4.2% 30.4%

5 3.6% 7.2%

Support a co-op solar facility

687 30.9%

279 36.0% 40.6%

125 26.9% 18.2%

96 38.9% 14.0%

31 32.0% 4.5%

111 22.2% 16.2%

45 32.4% 6.6%

Both - considering home generation and support co-op solar facility

410 18.4%

57 7.3% 13.9%

130 28.0% 31.7%

63 25.5% 15.4%

18 18.6% 4.4%

128 25.6% 31.2%

14 10.1% 3.4%

Neither

1058 47.6%

425 54.8% 40.2%

193 41.5% 18.2%

78 31.6% 7.4%

47 48.5% 4.4%

240 48.0% 22.7%

75 54.0% 7.1%

67 Inside Information

Aggregated ACSI 2016

Counts Analysis % Break % Respondents

gender Base Total 2228

Male

Female

1121 1107 50.3% 49.7%

Are you considering installing equipment at your home to ... Considering installing home solar generation

69 3.1%

37 3.3% 53.6%

32 2.9% 46.4%

Support a co-op solar facility

689 30.9%

322 28.7% 46.7%

367 33.2% 53.3%

Both - considering home generation and support co-op solar facility

411 18.4%

238 21.2% 57.9%

173 15.6% 42.1%

Neither 1059 47.5%

524 46.7% 49.5%

535 48.3% 50.5%

Counts Analysis % Break % Respondents

Length of Membership Base Total

2672

Less than 1 year

1-2 years

3-5 years

6 - 10 years

11 - 20 years

21 - 30 years

More than 30 years

60 2.2%

183 6.8%

345 12.9%

499 18.7%

579 21.7%

375 14.0%

631 23.6%

Are you concerned about potential future EPA regulations ... 1

826 30.9%

18 30.0% 2.2%

63 34.4% 7.6%

109 31.6% 13.2%

124 24.8% 15.0%

144 24.9% 17.4%

100 26.7% 12.1%

268 42.5% 32.4%

52 1.9%

2 3.3% 3.8%

2 1.1% 3.8%

7 2.0% 13.5%

6 1.2% 11.5%

11 1.9% 21.2%

10 2.7% 19.2%

14 2.2% 26.9%

34 1.3%

1 1.7% 2.9%

2 1.1% 5.9%

3 0.9% 8.8%

10 2.0% 29.4%

10 1.7% 29.4%

5 1.3% 14.7%

3 0.5% 8.8%

35 1.3%

1 1.7% 2.9%

1 0.5% 2.9%

6 1.7% 17.1%

7 1.4% 20.0%

9 1.6% 25.7%

6 1.6% 17.1%

5 0.8% 14.3%

163 6.1%

11 18.3% 6.7%

16 8.7% 9.8%

25 7.2% 15.3%

25 5.0% 15.3%

31 5.4% 19.0%

18 4.8% 11.0%

37 5.9% 22.7%

149 5.6%

2 3.3% 1.3%

10 5.5% 6.7%

24 7.0% 16.1%

36 7.2% 24.2%

31 5.4% 20.8%

20 5.3% 13.4%

26 4.1% 17.4%

211 7.9%

4 6.7% 1.9%

9 4.9% 4.3%

31 9.0% 14.7%

41 8.2% 19.4%

63 10.9% 29.9%

40 10.7% 19.0%

23 3.6% 10.9%

377 14.1%

2 3.3% 0.5%

36 19.7% 9.5%

65 18.8% 17.2%

85 17.0% 22.5%

87 15.0% 23.1%

62 16.5% 16.4%

40 6.3% 10.6%

206 7.7%

4 6.7% 1.9%

13 7.1% 6.3%

25 7.2% 12.1%

55 11.0% 26.7%

50 8.6% 24.3%

31 8.3% 15.0%

28 4.4% 13.6%

619 23.2%

15 25.0% 2.4%

31 16.9% 5.0%

50 14.5% 8.1%

110 22.0% 17.8%

143 24.7% 23.1%

83 22.1% 13.4%

187 29.6% 30.2%

68 Inside Information

Aggregated ACSI 2016

How would you describe your relationship with your cooper...

Counts Analysis % Break % Respondents

Base Total

2667

Member

Both member and owner

Owner

Customer

590 22.1%

94 3.5%

482 18.1%

1501 56.3%

Are you concerned about potential future EPA regulations ... 1

824 30.9%

179 30.3% 21.7%

12 12.8% 1.5%

126 26.1% 15.3%

507 33.8% 61.5%

52 1.9%

7 1.2% 13.5%

1 1.1% 1.9%

7 1.5% 13.5%

37 2.5% 71.2%

34 1.3%

4 0.7% 11.8%

4 0.8% 11.8%

26 1.7% 76.5%

34 1.3%

7 1.2% 20.6%

3 3.2% 8.8%

5 1.0% 14.7%

19 1.3% 55.9%

163 6.1%

30 5.1% 18.4%

23 4.8% 14.1%

110 7.3% 67.5%

149 5.6%

32 5.4% 21.5%

8 8.5% 5.4%

24 5.0% 16.1%

85 5.7% 57.0%

210 7.9%

50 8.5% 23.8%

12 12.8% 5.7%

39 8.1% 18.6%

109 7.3% 51.9%

377 14.1%

57 9.7% 15.1%

24 25.5% 6.4%

63 13.1% 16.7%

233 15.5% 61.8%

206 7.7%

51 8.6% 24.8%

10 10.6% 4.9%

43 8.9% 20.9%

102 6.8% 49.5%

618 23.2%

173 29.3% 28.0%

24 25.5% 3.9%

148 30.7% 23.9%

273 18.2% 44.2%

69 Inside Information

Aggregated ACSI 2016

Counts Analysis % Break % Respondents

What type of telephone service do you use? Landline home phone Cell phone only, no Both cell and Neither cell nor only, no cell phone landline home phone landline home phone landline home phone

Base Total

2667

486 18.2%

833 31.2%

1339 50.2%

9 0.3%

3 33.3% 0.4%

Are you concerned about potential future EPA regulations ... 1

825 30.9%

267 54.9% 32.4%

243 29.2% 29.5%

312 23.3% 37.8%

52 1.9%

14 2.9% 26.9%

11 1.3% 21.2%

27 2.0% 51.9%

34 1.3%

2 0.4% 5.9%

13 1.6% 38.2%

19 1.4% 55.9%

35 1.3%

2 0.4% 5.7%

14 1.7% 40.0%

19 1.4% 54.3%

162 6.1%

21 4.3% 13.0%

53 6.4% 32.7%

87 6.5% 53.7%

149 5.6%

21 4.3% 14.1%

50 6.0% 33.6%

78 5.8% 52.3%

210 7.9%

26 5.3% 12.4%

64 7.7% 30.5%

117 8.7% 55.7%

375 14.1%

41 8.4% 10.9%

101 12.1% 26.9%

233 17.4% 62.1%

206 7.7%

17 3.5% 8.3%

69 8.3% 33.5%

119 8.9% 57.8%

1 11.1% 0.5%

619 23.2%

75 15.4% 12.1%

215 25.8% 34.7%

328 24.5% 53.0%

1 11.1% 0.2%

1 11.1% 0.6% 3 33.3% 1.4% -

70 Inside Information

Aggregated ACSI 2016

Counts Analysis % Break % Respondents

Age Under 25

Base Total 2645

25 to 34 35 to 44 45 to 54 55 to 64 65 to 74

75+

24 0.9%

143 5.4%

415 15.7%

551 20.8%

567 21.4%

565 21.4%

380 14.4%

11 45.8% 1.4%

47 32.9% 5.8%

92 22.2% 11.3%

136 24.7% 16.7%

154 27.2% 19.0%

198 35.0% 24.4%

174 45.8% 21.4%

Are you concerned about potential future EPA regulations ... 1

812 30.7%

52 2.0%

2 1.4% 3.8%

10 2.4% 19.2%

10 1.8% 19.2%

8 1.4% 15.4%

12 2.1% 23.1%

10 2.6% 19.2%

33 1.2%

3 2.1% 9.1%

7 1.7% 21.2%

6 1.1% 18.2%

2 0.4% 6.1%

12 2.1% 36.4%

3 0.8% 9.1%

35 1.3%

6 1.4% 17.1%

11 2.0% 31.4%

12 2.1% 34.3%

4 0.7% 11.4%

2 0.5% 5.7%

159 6.0%

3 12.5% 1.9%

16 11.2% 10.1%

29 7.0% 18.2%

38 6.9% 23.9%

30 5.3% 18.9%

27 4.8% 17.0%

16 4.2% 10.1%

148 5.6%

2 8.3% 1.4%

13 9.1% 8.8%

30 7.2% 20.3%

41 7.4% 27.7%

27 4.8% 18.2%

22 3.9% 14.9%

13 3.4% 8.8%

210 7.9%

1 4.2% 0.5%

10 7.0% 4.8%

44 10.6% 21.0%

66 12.0% 31.4%

42 7.4% 20.0%

36 6.4% 17.1%

11 2.9% 5.2%

376 14.2%

2 8.3% 0.5%

19 13.3% 5.1%

89 21.4% 23.7%

101 18.3% 26.9%

93 16.4% 24.7%

45 8.0% 12.0%

27 7.1% 7.2%

206 7.8%

11 7.7% 5.3%

35 8.4% 17.0%

45 8.2% 21.8%

60 10.6% 29.1%

41 7.3% 19.9%

14 3.7% 6.8%

614 23.2%

22 15.4% 3.6%

73 17.6% 11.9%

97 17.6% 15.8%

139 24.5% 22.6%

168 29.7% 27.4%

110 28.9% 17.9%

Counts Analysis % Break % Respondents

5 20.8% 0.8%

Education Less than high school

Base Total

2635

High school graduate or GED

Vocational/vo-tech school

Some college

College graduate

Graduate or professional school

130 4.9%

941 35.7%

174 6.6%

814 30.9%

467 17.7%

109 4.1%

Are you concerned about potential future EPA regulations ... 1

817 31.0%

53 40.8% 6.5%

498 52.9% 61.0%

47 27.0% 5.8%

137 16.8% 16.8%

80 17.1% 9.8%

2 1.8% 0.2%

51 1.9%

8 6.2% 15.7%

18 1.9% 35.3%

3 1.7% 5.9%

10 1.2% 19.6%

10 2.1% 19.6%

2 1.8% 3.9%

33 1.3%

4 3.1% 12.1%

15 1.6% 45.5%

2 1.1% 6.1%

6 0.7% 18.2%

3 0.6% 9.1%

3 2.8% 9.1%

35 1.3%

11 1.2% 31.4%

3 1.7% 8.6%

12 1.5% 34.3%

9 1.9% 25.7%

158 6.0%

7 5.4% 4.4%

50 5.3% 31.6%

10 5.7% 6.3%

44 5.4% 27.8%

40 8.6% 25.3%

7 6.4% 4.4%

145 5.5%

4 3.1% 2.8%

32 3.4% 22.1%

6 3.4% 4.1%

66 8.1% 45.5%

31 6.6% 21.4%

6 5.5% 4.1%

208 7.9%

2 1.5% 1.0%

48 5.1% 23.1%

11 6.3% 5.3%

85 10.4% 40.9%

54 11.6% 26.0%

8 7.3% 3.8%

373 14.2%

7 5.4% 1.9%

78 8.3% 20.9%

33 19.0% 8.8%

157 19.3% 42.1%

83 17.8% 22.3%

15 13.8% 4.0%

204 7.7%

3 2.3% 1.5%

40 4.3% 19.6%

13 7.5% 6.4%

91 11.2% 44.6%

44 9.4% 21.6%

13 11.9% 6.4%

611 23.2%

42 32.3% 6.9%

151 16.0% 24.7%

46 26.4% 7.5%

206 25.3% 33.7%

113 24.2% 18.5%

53 48.6% 8.7%

71 Inside Information

Aggregated ACSI 2016

Counts Analysis % Break % Respondents

Occupation Base Total

2653

Retired

White collar

Professional

Farmer/rancher

Blue collar

Unemployed or disabled

951 35.8%

547 20.6%

309 11.6%

107 4.0%

586 22.1%

153 5.8%

Are you concerned about potential future EPA regulations ... 1

825 31.1%

373 39.2% 45.2%

127 23.2% 15.4%

57 18.4% 6.9%

33 30.8% 4.0%

168 28.7% 20.4%

67 43.8% 8.1%

52 2.0%

22 2.3% 42.3%

15 2.7% 28.8%

2 0.6% 3.8%

1 0.9% 1.9%

9 1.5% 17.3%

3 2.0% 5.8%

34 1.3%

17 1.8% 50.0%

7 1.3% 20.6%

2 0.6% 5.9%

2 1.9% 5.9%

5 0.9% 14.7%

1 0.7% 2.9%

35 1.3%

9 0.9% 25.7%

8 1.5% 22.9%

5 1.6% 14.3%

10 1.7% 28.6%

3 2.0% 8.6%

160 6.0%

43 4.5% 26.9%

43 7.9% 26.9%

13 4.2% 8.1%

7 6.5% 4.4%

45 7.7% 28.1%

9 5.9% 5.6%

146 5.5%

40 4.2% 27.4%

37 6.8% 25.3%

24 7.8% 16.4%

5 4.7% 3.4%

35 6.0% 24.0%

5 3.3% 3.4%

206 7.8%

35 3.7% 17.0%

62 11.3% 30.1%

31 10.0% 15.0%

10 9.3% 4.9%

61 10.4% 29.6%

7 4.6% 3.4%

376 14.2%

70 7.4% 18.6%

112 20.5% 29.8%

50 16.2% 13.3%

19 17.8% 5.1%

116 19.8% 30.9%

9 5.9% 2.4%

204 7.7%

65 6.8% 31.9%

47 8.6% 23.0%

34 11.0% 16.7%

7 6.5% 3.4%

43 7.3% 21.1%

8 5.2% 3.9%

615 23.2%

277 29.1% 45.0%

89 16.3% 14.5%

91 29.4% 14.8%

23 21.5% 3.7%

94 16.0% 15.3%

41 26.8% 6.7%

72 Inside Information

Aggregated ACSI 2016

Counts Analysis % Break % Respondents

gender Base Total 2664

Male

Female

1329 1335 49.9% 50.1%

Are you concerned about potential future EPA regulations ... 1

823 30.9%

401 30.2% 48.7%

422 31.6% 51.3%

52 2.0%

23 1.7% 44.2%

29 2.2% 55.8%

34 1.3%

19 1.4% 55.9%

15 1.1% 44.1%

35 1.3%

18 1.4% 51.4%

17 1.3% 48.6%

160 6.0%

68 5.1% 42.5%

92 6.9% 57.5%

148 5.6%

69 5.2% 46.6%

79 5.9% 53.4%

211 7.9%

101 7.6% 47.9%

110 8.2% 52.1%

376 14.1%

192 14.4% 51.1%

184 13.8% 48.9%

205 7.7%

110 8.3% 53.7%

95 7.1% 46.3%

620 23.3%

328 24.7% 52.9%

292 21.9% 47.1%

Counts Analysis % Break % Respondents

Length of Membership Base Total

Less than 1 year

2707

1-2 years

3-5 years

6 - 10 years

11 - 20 years

21 - 30 years

More than 30 years

60 2.2%

185 6.8%

350 12.9%

509 18.8%

593 21.9%

376 13.9%

634 23.4%

Would you be willing to send letters or emails to electe... Yes

928 34.3%

21 35.0% 2.3%

77 41.6% 8.3%

130 37.1% 14.0%

171 33.6% 18.4%

221 37.3% 23.8%

132 35.1% 14.2%

176 27.8% 19.0%

1779 65.7%

39 65.0% 2.2%

108 58.4% 6.1%

220 62.9% 12.4%

338 66.4% 19.0%

372 62.7% 20.9%

244 64.9% 13.7%

458 72.2% 25.7%

How would you describe your relationship with your cooper...

Counts Analysis % Break % Respondents

Base Total

2700

Member

Both member and owner

Owner

Customer

591 21.9%

93 3.4%

488 18.1%

1528 56.6%

Would you be willing to send letters or emails to electe... Yes

928 34.4%

204 34.5% 22.0%

15 16.1% 1.6%

222 45.5% 23.9%

487 31.9% 52.5%

1772 65.6%

387 65.5% 21.8%

78 83.9% 4.4%

266 54.5% 15.0%

1041 68.1% 58.7%

73 Inside Information

Aggregated ACSI 2016

Counts Analysis % Break % Respondents

What type of telephone service do you use? Landline home phone Cell phone only, no Both cell and Neither cell nor only, no cell phone landline home phone landline home phone landline home phone

Base 2703

Total

491 18.2%

844 31.2%

1359 50.3%

9 0.3%

Would you be willing to send letters or emails to electe... Yes

927 34.3%

60 12.2% 6.5%

288 34.1% 31.1%

579 42.6% 62.5%

1776 65.7%

431 87.8% 24.3%

556 65.9% 31.3%

780 57.4% 43.9%

9 100.0% 0.5%

Counts Analysis % Break % Respondents

Age Under 25

Base Total 2677

25 to 34 35 to 44 45 to 54 55 to 64 65 to 74

75+

24 0.9%

142 5.3%

419 15.7%

562 21.0%

578 21.6%

571 21.3%

381 14.2%

925 34.6%

6 25.0% 0.6%

44 31.0% 4.8%

142 33.9% 15.4%

218 38.8% 23.6%

241 41.7% 26.1%

192 33.6% 20.8%

82 21.5% 8.9%

No 1752 65.4%

18 75.0% 1.0%

98 69.0% 5.6%

277 66.1% 15.8%

344 61.2% 19.6%

337 58.3% 19.2%

379 66.4% 21.6%

299 78.5% 17.1%

Would you be willing to send letters or emails to electe... Yes

Counts Analysis % Break % Respondents

Education Less than high school

Base Total

2670

High school graduate or GED

Vocational/vo-tech school

Some college

College graduate

Graduate or professional school

131 4.9%

976 36.6%

174 6.5%

813 30.4%

468 17.5%

108 4.0%

Would you be willing to send letters or emails to electe... Yes

915 34.3%

25 19.1% 2.7%

189 19.4% 20.7%

53 30.5% 5.8%

377 46.4% 41.2%

202 43.2% 22.1%

69 63.9% 7.5%

1755 65.7%

106 80.9% 6.0%

787 80.6% 44.8%

121 69.5% 6.9%

436 53.6% 24.8%

266 56.8% 15.2%

39 36.1% 2.2%

Counts Analysis % Break % Respondents

Occupation Base Total

2689

Retired

White collar

Professional

Farmer/rancher

Blue collar

Unemployed or disabled

961 35.7%

556 20.7%

308 11.5%

112 4.2%

594 22.1%

158 5.9%

Would you be willing to send letters or emails to electe... Yes

922 34.3%

276 28.7% 29.9%

213 38.3% 23.1%

124 40.3% 13.4%

30 26.8% 3.3%

232 39.1% 25.2%

47 29.7% 5.1%

1767 65.7%

685 71.3% 38.8%

343 61.7% 19.4%

184 59.7% 10.4%

82 73.2% 4.6%

362 60.9% 20.5%

111 70.3% 6.3%

74 Inside Information

Aggregated ACSI 2016

Counts Analysis % Break % Respondents

gender Base

Male

Total 2700

Female

1340 1360 49.6% 50.4%

Would you be willing to send letters or emails to electe... 927 34.3%

492 36.7% 53.1%

435 32.0% 46.9%

No 1773 65.7%

848 63.3% 47.8%

925 68.0% 52.2%

Yes

Counts Analysis % Break % Respondents

Length of Membership Base Total

Less than 1 year

2743

1-2 years

3-5 years

6 - 10 years

11 - 20 years

21 - 30 years

More than 30 years

61 2.2%

183 6.7%

355 12.9%

518 18.9%

602 21.9%

384 14.0%

640 23.3%

What type of Internet connection do you use most of the t... No Internet (skip to #19)

726 26.5%

15 24.6% 2.1%

30 16.4% 4.1%

58 16.3% 8.0%

85 16.4% 11.7%

118 19.6% 16.3%

113 29.4% 15.6%

307 48.0% 42.3%

Dial-up

43 1.6%

2 3.3% 4.7%

3 1.6% 7.0%

9 2.5% 20.9%

6 1.2% 14.0%

8 1.3% 18.6%

5 1.3% 11.6%

10 1.6% 23.3%

Telephone DSL

504 18.4%

1 1.6% 0.2%

33 18.0% 6.5%

63 17.7% 12.5%

109 21.0% 21.6%

127 21.1% 25.2%

66 17.2% 13.1%

105 16.4% 20.8%

Cable modem

576 21.0%

18 29.5% 3.1%

36 19.7% 6.3%

78 22.0% 13.5%

150 29.0% 26.0%

148 24.6% 25.7%

68 17.7% 11.8%

78 12.2% 13.5%

Cell phone or mobile device

358 13.1%

17 27.9% 4.7%

52 28.4% 14.5%

75 21.1% 20.9%

58 11.2% 16.2%

71 11.8% 19.8%

41 10.7% 11.5%

44 6.9% 12.3%

Satellite or land-based broadband

536 19.5%

8 13.1% 1.5%

29 15.8% 5.4%

72 20.3% 13.4%

110 21.2% 20.5%

130 21.6% 24.3%

91 23.7% 17.0%

96 15.0% 17.9%

How would you describe your relationship with your cooper...

Counts Analysis % Break % Respondents

Base Total

2736

Member

Both member and owner

Owner

Customer

602 22.0%

93 3.4%

491 17.9%

1550 56.7%

What type of Internet connection do you use most of the t... No Internet (skip to #19)

725 26.5%

170 28.2% 23.4%

34 36.6% 4.7%

122 24.8% 16.8%

399 25.7% 55.0%

Dial-up

43 1.6%

7 1.2% 16.3%

3 3.2% 7.0%

5 1.0% 11.6%

28 1.8% 65.1%

Telephone DSL

502 18.3%

118 19.6% 23.5%

16 17.2% 3.2%

101 20.6% 20.1%

267 17.2% 53.2%

Cable modem

576 21.1%

134 22.3% 23.3%

31 33.3% 5.4%

94 19.1% 16.3%

317 20.5% 55.0%

Cell phone or mobile device

357 13.0%

58 9.6% 16.2%

3 3.2% 0.8%

53 10.8% 14.8%

243 15.7% 68.1%

Satellite or land-based broadband

533 19.5%

115 19.1% 21.6%

6 6.5% 1.1%

116 23.6% 21.8%

296 19.1% 55.5%

75 Inside Information

Aggregated ACSI 2016

Counts Analysis % Break % Respondents

What type of telephone service do you use? Landline home phone Cell phone only, no Both cell and Neither cell nor only, no cell phone landline home phone landline home phone landline home phone

Base 2738

Total

496 18.1%

865 31.6%

1368 50.0%

9 0.3%

What type of Internet connection do you use most of the t... No Internet (skip to #19)

722 26.4%

358 72.2% 49.6%

153 17.7% 21.2%

208 15.2% 28.8%

3 33.3% 0.4%

Dial-up

43 1.6%

11 2.2% 25.6%

15 1.7% 34.9%

16 1.2% 37.2%

1 11.1% 2.3%

Telephone DSL

504 18.4%

41 8.3% 8.1%

102 11.8% 20.2%

360 26.3% 71.4%

1 11.1% 0.2%

Cable modem

577 21.1%

44 8.9% 7.6%

205 23.7% 35.5%

328 24.0% 56.8%

Cell phone or mobile device

358 13.1%

5 1.0% 1.4%

202 23.4% 56.4%

151 11.0% 42.2%

Satellite or land-based broadband

534 19.5%

37 7.5% 6.9%

188 21.7% 35.2%

305 22.3% 57.1%

Counts Analysis % Break % Respondents

4 44.4% 0.7%

Age Base Total 2712

Under 25

25 to 34 35 to 44 45 to 54 55 to 64 65 to 74

75+

24 0.9%

147 5.4%

425 15.7%

570 21.0%

585 21.6%

575 21.2%

386 14.2%

What type of Internet connection do you use most of the t... No Internet (skip to #19)

712 26.3%

4 16.7% 0.6%

20 13.6% 2.8%

41 9.6% 5.8%

62 10.9% 8.7%

119 20.3% 16.7%

200 34.8% 28.1%

266 68.9% 37.4%

Dial-up

42 1.5%

1 4.2% 2.4%

1 0.7% 2.4%

11 2.6% 26.2%

11 1.9% 26.2%

6 1.0% 14.3%

9 1.6% 21.4%

3 0.8% 7.1%

Telephone DSL

501 18.5%

1 4.2% 0.2%

19 12.9% 3.8%

97 22.8% 19.4%

118 20.7% 23.6%

129 22.1% 25.7%

98 17.0% 19.6%

39 10.1% 7.8%

Cable modem

570 21.0%

3 12.5% 0.5%

37 25.2% 6.5%

107 25.2% 18.8%

153 26.8% 26.8%

130 22.2% 22.8%

113 19.7% 19.8%

27 7.0% 4.7%

Cell phone or mobile device

357 13.2%

10 41.7% 2.8%

44 29.9% 12.3%

90 21.2% 25.2%

102 17.9% 28.6%

60 10.3% 16.8%

42 7.3% 11.8%

9 2.3% 2.5%

Satellite or land-based broadband

530 19.5%

5 20.8% 0.9%

26 17.7% 4.9%

79 18.6% 14.9%

124 21.8% 23.4%

141 24.1% 26.6%

113 19.7% 21.3%

42 10.9% 7.9%

76 Inside Information

Aggregated ACSI 2016

Counts Analysis % Break % Respondents

Education Less than high school

Base Total

2706

High school graduate or GED

Vocational/vo-tech school

Some college

College graduate

Graduate or professional school

131 4.8%

996 36.8%

177 6.5%

823 30.4%

470 17.4%

109 4.0%

9 8.3% 1.3%

What type of Internet connection do you use most of the t... No Internet (skip to #19)

715 26.4%

92 70.2% 12.9%

404 40.6% 56.5%

52 29.4% 7.3%

110 13.4% 15.4%

48 10.2% 6.7%

Dial-up

42 1.6%

2 1.5% 4.8%

20 2.0% 47.6%

5 2.8% 11.9%

14 1.7% 33.3%

1 0.2% 2.4%

Telephone DSL

494 18.3%

10 7.6% 2.0%

98 9.8% 19.8%

39 22.0% 7.9%

206 25.0% 41.7%

103 21.9% 20.9%

38 34.9% 7.7%

Cable modem

566 20.9%

10 7.6% 1.8%

142 14.3% 25.1%

42 23.7% 7.4%

215 26.1% 38.0%

129 27.4% 22.8%

28 25.7% 4.9%

Cell phone or mobile device

356 13.2%

8 6.1% 2.2%

110 11.0% 30.9%

16 9.0% 4.5%

127 15.4% 35.7%

81 17.2% 22.8%

14 12.8% 3.9%

Satellite or land-based broadband

533 19.7%

9 6.9% 1.7%

222 22.3% 41.7%

23 13.0% 4.3%

151 18.3% 28.3%

108 23.0% 20.3%

20 18.3% 3.8%

Counts Analysis % Break % Respondents

Occupation Base Total

2724

Retired

White collar

Professional

Farmer/rancher

Blue collar

Unemployed or disabled

969 35.6%

566 20.8%

310 11.4%

112 4.1%

609 22.4%

158 5.8%

What type of Internet connection do you use most of the t... No Internet (skip to #19)

725 26.6%

464 47.9% 64.0%

59 10.4% 8.1%

28 9.0% 3.9%

25 22.3% 3.4%

75 12.3% 10.3%

74 46.8% 10.2%

Dial-up

42 1.5%

10 1.0% 23.8%

6 1.1% 14.3%

4 1.3% 9.5%

5 4.5% 11.9%

12 2.0% 28.6%

5 3.2% 11.9%

Telephone DSL

500 18.4%

147 15.2% 29.4%

139 24.6% 27.8%

66 21.3% 13.2%

13 11.6% 2.6%

113 18.6% 22.6%

22 13.9% 4.4%

Cable modem

571 21.0%

131 13.5% 22.9%

161 28.4% 28.2%

96 31.0% 16.8%

20 17.9% 3.5%

145 23.8% 25.4%

18 11.4% 3.2%

Cell phone or mobile device

354 13.0%

51 5.3% 14.4%

84 14.8% 23.7%

58 18.7% 16.4%

16 14.3% 4.5%

127 20.9% 35.9%

18 11.4% 5.1%

Satellite or land-based broadband

532 19.5%

166 17.1% 31.2%

117 20.7% 22.0%

58 18.7% 10.9%

33 29.5% 6.2%

137 22.5% 25.8%

21 13.3% 3.9%

77 Inside Information

Aggregated ACSI 2016

Counts Analysis % Break % Respondents

gender Base

Male

Total 2735

Female

1358 1377 49.7% 50.3%

What type of Internet connection do you use most of the t... No Internet (skip to #19)

723 26.4%

320 23.6% 44.3%

403 29.3% 55.7%

Dial-up

43 1.6%

27 2.0% 62.8%

16 1.2% 37.2%

Telephone DSL

503 18.4%

277 20.4% 55.1%

226 16.4% 44.9%

Cable modem

574 21.0%

289 21.3% 50.3%

285 20.7% 49.7%

Cell phone or mobile device

358 13.1%

191 14.1% 53.4%

167 12.1% 46.6%

Satellite or land-based broadband

534 19.5%

254 18.7% 47.6%

280 20.3% 52.4%

Counts Analysis % Break % Respondents

Length of Membership Less than 1 year

Base

1-2 years

3-5 years

6 - 10 years

11 - 20 years

21 - 30 years

More than 30 years

2016

46 2.3%

155 7.7%

297 14.7%

432 21.4%

484 24.0%

269 13.3%

333 16.5%

Never

1052 52.2%

30 65.2% 2.9%

59 38.1% 5.6%

136 45.8% 12.9%

193 44.7% 18.3%

256 52.9% 24.3%

154 57.2% 14.6%

224 67.3% 21.3%

Less than once a month

718 35.6%

9 19.6% 1.3%

77 49.7% 10.7%

134 45.1% 18.7%

178 41.2% 24.8%

171 35.3% 23.8%

76 28.3% 10.6%

73 21.9% 10.2%

1-2 times per month

242 12.0%

7 15.2% 2.9%

18 11.6% 7.4%

27 9.1% 11.2%

60 13.9% 24.8%

56 11.6% 23.1%

39 14.5% 16.1%

35 10.5% 14.5%

3 or more times per month

4 0.2%

1 0.2% 25.0%

Total How often do you visit the co-opâ&#x20AC;&#x2122;s website?

1 0.6% 25.0%

1 0.3% 25.0%

How would you describe your relationship with your cooper...

Counts Analysis % Break % Respondents

Base

Member

Both member and owner

Owner

Customer

2010

431 21.4%

60 3.0%

369 18.4%

1150 57.2%

Never

1048 52.1%

234 54.3% 22.3%

16 26.7% 1.5%

188 50.9% 17.9%

610 53.0% 58.2%

Less than once a month

716 35.6%

125 29.0% 17.5%

29 48.3% 4.1%

124 33.6% 17.3%

438 38.1% 61.2%

1-2 times per month

242 12.0%

70 16.2% 28.9%

15 25.0% 6.2%

56 15.2% 23.1%

101 8.8% 41.7%

3 or more times per month

4 0.2%

2 0.5% 50.0%

1 0.3% 25.0%

1 0.1% 25.0%

Total How often do you visit the co-opâ&#x20AC;&#x2122;s website?

78 Inside Information

Aggregated ACSI 2016

Counts Analysis % Break % Respondents

What type of telephone service do you use? Landline home phone Cell phone only, no Both cell and Neither cell nor only, no cell phone landline home phone landline home phone landline home phone

Base 2015

Total

137 6.8%

712 35.3%

1160 57.6%

6 0.3%

How often do you visit the co-op’s website? Never

1053 52.3%

89 65.0% 8.5%

367 51.5% 34.9%

593 51.1% 56.3%

4 66.7% 0.4%

Less than once a month

716 35.5%

25 18.2% 3.5%

235 33.0% 32.8%

454 39.1% 63.4%

2 33.3% 0.3%

1-2 times per month

242 12.0%

22 16.1% 9.1%

109 15.3% 45.0%

111 9.6% 45.9%

3 or more times per month

4 0.2%

1 0.7% 25.0%

1 0.1% 25.0%

2 0.2% 50.0%

Counts Analysis % Break % Respondents

Age Under 25

Base Total 1999

25 to 34 35 to 44 45 to 54 55 to 64 65 to 74

75+

20 1.0%

127 6.4%

383 19.2%

507 25.4%

466 23.3%

376 18.8%

120 6.0%

Never 1040 52.0%

10 50.0% 1.0%

59 46.5% 5.7%

162 42.3% 15.6%

221 43.6% 21.3%

246 52.8% 23.7%

254 67.6% 24.4%

88 73.3% 8.5%

Less than once a month

714 35.7%

5 25.0% 0.7%

47 37.0% 6.6%

177 46.2% 24.8%

216 42.6% 30.3%

163 35.0% 22.8%

82 21.8% 11.5%

24 20.0% 3.4%

1-2 times per month

241 12.1%

5 25.0% 2.1%

21 16.5% 8.7%

43 11.2% 17.8%

67 13.2% 27.8%

57 12.2% 23.7%

40 10.6% 16.6%

8 6.7% 3.3%

3 or more times per month

4 0.2%

1 0.3% 25.0%

3 0.6% 75.0%

How often do you visit the co-op’s website?

Counts Analysis % Break % Respondents

Education Less than high school

Base

High school graduate or GED

Vocational/vo-tech school

Some college

College graduate

Graduate or professional school

1989

39 2.0%

593 29.8%

125 6.3%

711 35.7%

421 21.2%

100 5.0%

Never

1039 52.2%

27 69.2% 2.6%

384 64.8% 37.0%

73 58.4% 7.0%

296 41.6% 28.5%

199 47.3% 19.2%

60 60.0% 5.8%

Less than once a month

707 35.5%

6 15.4% 0.8%

151 25.5% 21.4%

38 30.4% 5.4%

327 46.0% 46.3%

154 36.6% 21.8%

31 31.0% 4.4%

1-2 times per month

240 12.1%

6 15.4% 2.5%

57 9.6% 23.8%

14 11.2% 5.8%

87 12.2% 36.3%

67 15.9% 27.9%

9 9.0% 3.8%

3 or more times per month

3 0.2%

1 0.1% 33.3%

1 0.2% 33.3%

Total How often do you visit the co-op’s website?

1 0.2% 33.3%

79 Inside Information

Aggregated ACSI 2016

Counts Analysis % Break % Respondents

Occupation Base

Retired

White collar

Professional

Farmer/rancher

Blue collar

Unemployed or disabled

1998

506 25.3%

282 14.1%

86 4.3%

535 26.8%

83 4.2%

Never

1044 52.3%

348 68.8% 33.3%

192 37.9% 18.4%

133 47.2% 12.7%

47 54.7% 4.5%

273 51.0% 26.1%

51 61.4% 4.9%

Less than once a month

711 35.6%

112 22.1% 15.8%

241 47.6% 33.9%

103 36.5% 14.5%

24 27.9% 3.4%

214 40.0% 30.1%

17 20.5% 2.4%

1-2 times per month

239 12.0%

46 9.1% 19.2%

71 14.0% 29.7%

45 16.0% 18.8%

15 17.4% 6.3%

48 9.0% 20.1%

14 16.9% 5.9%

3 or more times per month

4 0.2%

2 0.4% 50.0%

1 0.4% 25.0%

Total How often do you visit the co-opâ&#x20AC;&#x2122;s website?

Counts Analysis % Break % Respondents

1 1.2% 25.0%

gender Base

Male

Female

1039 51.7%

972 48.3%

Never 1051 52.3%

568 54.7% 54.0%

483 49.7% 46.0%

Less than once a month

715 35.6%

363 34.9% 50.8%

352 36.2% 49.2%

1-2 times per month

241 12.0%

106 10.2% 44.0%

135 13.9% 56.0%

3 or more times per month

4 0.2%

2 0.2% 50.0%

Total 2011 How often do you visit the co-opâ&#x20AC;&#x2122;s website?

80 Inside Information

Aggregated ACSI 2016

Counts Analysis % Break % Respondents

Length of Membership Base Total

2007

Less than 1 year

1-2 years

3-5 years

6 - 10 years

11 - 20 years

21 - 30 years

More than 30 years

46 2.3%

155 7.7%

295 14.7%

432 21.5%

480 23.9%

269 13.4%

330 16.4%

Do you use online social media websites, such as Facebook... No

729 36.3%

18 39.1% 2.5%

39 25.2% 5.3%

89 30.2% 12.2%

123 28.5% 16.9%

180 37.5% 24.7%

121 45.0% 16.6%

159 48.2% 21.8%

Facebook

1149 57.2%

26 56.5% 2.3%

98 63.2% 8.5%

185 62.7% 16.1%

272 63.0% 23.7%

271 56.5% 23.6%

131 48.7% 11.4%

166 50.3% 14.4%

314 15.6%

4 8.7% 1.3%

29 18.7% 9.2%

56 19.0% 17.8%

77 17.8% 24.5%

59 12.3% 18.8%

43 16.0% 13.7%

46 13.9% 14.6%

Twitter

404 20.1%

11 23.9% 2.7%

64 41.3% 15.8%

91 30.8% 22.5%

94 21.8% 23.3%

79 16.5% 19.6%

42 15.6% 10.4%

23 7.0% 5.7%

YouTube

368 18.3%

6 13.0% 1.6%

49 31.6% 13.3%

73 24.7% 19.8%

81 18.8% 22.0%

77 16.0% 20.9%

39 14.5% 10.6%

43 13.0% 11.7%

Instagram

197 9.8%

6 13.0% 3.0%

30 19.4% 15.2%

44 14.9% 22.3%

37 8.6% 18.8%

36 7.5% 18.3%

28 10.4% 14.2%

16 4.8% 8.1%

Vine

16 0.8%

2 1.3% 12.5%

2 0.7% 12.5%

5 1.2% 31.3%

2 0.4% 12.5%

3 1.1% 18.8%

2 0.6% 12.5%

66 3.3%

1 2.2% 1.5%

4 2.6% 6.1%

8 2.7% 12.1%

20 4.6% 30.3%

14 2.9% 21.2%

8 3.0% 12.1%

11 3.3% 16.7%

1 0.6% 6.3%

MySpace

Other (specify)

16 0.8%

4 1.4% 25.0%

7 1.6% 43.8%

3 0.6% 18.8%

1 0.3% 6.3%

81 Inside Information

Aggregated ACSI 2016

How would you describe your relationship with your cooper...

Counts Analysis % Break % Respondents

Base Total

2002

Member

Both member and owner

Owner

Customer

431 21.5%

60 3.0%

365 18.2%

1146 57.2%

Do you use online social media websites, such as Facebook... No

726 36.3%

157 36.4% 21.6%

12 20.0% 1.7%

168 46.0% 23.1%

389 33.9% 53.6%

Facebook

1147 57.3%

259 60.1% 22.6%

40 66.7% 3.5%

179 49.0% 15.6%

669 58.4% 58.3%

314 15.7%

60 13.9% 19.1%

11 18.3% 3.5%

56 15.3% 17.8%

187 16.3% 59.6%

Twitter

404 20.2%

40 9.3% 9.9%

8 13.3% 2.0%

43 11.8% 10.6%

313 27.3% 77.5%

YouTube

368 18.4%

55 12.8% 14.9%

4 6.7% 1.1%

62 17.0% 16.8%

247 21.6% 67.1%

Instagram

197 9.8%

25 5.8% 12.7%

4 6.7% 2.0%

25 6.8% 12.7%

143 12.5% 72.6%

Vine

16 0.8%

1 0.2% 6.3%

4 1.1% 25.0%

11 1.0% 68.8%

66 3.3%

16 3.7% 24.2%

18 4.9% 27.3%

32 2.8% 48.5%

MySpace

Other (specify)

16 0.8%

1 0.2% 6.3%

3 0.8% 18.8%

12 1.0% 75.0%

82 Inside Information

Aggregated ACSI 2016

Counts Analysis % Break % Respondents

What type of telephone service do you use? Landline home phone Cell phone only, no Both cell and Neither cell nor only, no cell phone landline home phone landline home phone landline home phone

Base Total

2007

138 6.9%

708 35.3%

1155 57.5%

6 0.3%

Do you use online social media websites, such as Facebook... No

729 36.3%

80 58.0% 11.0%

219 30.9% 30.0%

427 37.0% 58.6%

3 50.0% 0.4%

Facebook

1149 57.2%

56 40.6% 4.9%

441 62.3% 38.4%

650 56.3% 56.6%

2 33.3% 0.2%

314 15.6%

13 9.4% 4.1%

124 17.5% 39.5%

174 15.1% 55.4%

3 50.0% 1.0%

Twitter

404 20.1%

9 6.5% 2.2%

126 17.8% 31.2%

267 23.1% 66.1%

2 33.3% 0.5%

YouTube

368 18.3%

4 2.9% 1.1%

126 17.8% 34.2%

237 20.5% 64.4%

1 16.7% 0.3%

Instagram

197 9.8%

2 1.4% 1.0%

63 8.9% 32.0%

131 11.3% 66.5%

1 16.7% 0.5%

Vine

16 0.8%

4 0.6% 25.0%

12 1.0% 75.0%

66 3.3%

1 0.7% 1.5%

25 3.5% 37.9%

40 3.5% 60.6%

MySpace

Other (specify)

16 0.8%

6 0.8% 37.5%

10 0.9% 62.5%

83 Inside Information

Aggregated ACSI 2016

Counts Analysis % Break % Respondents

Age Under 25

Base Total 1992

25 to 34 35 to 44 45 to 54 55 to 64 65 to 74

75+

20 1.0%

127 6.4%

383 19.2%

509 25.6%

463 23.2%

371 18.6%

119 6.0%

717 36.0%

1 5.0% 0.1%

26 20.5% 3.6%

88 23.0% 12.3%

164 32.2% 22.9%

189 40.8% 26.4%

178 48.0% 24.8%

71 59.7% 9.9%

Facebook 1146 57.5%

17 85.0% 1.5%

93 73.2% 8.1%

260 67.9% 22.7%

296 58.2% 25.8%

249 53.8% 21.7%

183 49.3% 16.0%

48 40.3% 4.2%

314 15.8%

3 15.0% 1.0%

27 21.3% 8.6%

80 20.9% 25.5%

92 18.1% 29.3%

67 14.5% 21.3%

37 10.0% 11.8%

8 6.7% 2.5%

Twitter

403 20.2%

12 60.0% 3.0%

47 37.0% 11.7%

114 29.8% 28.3%

132 25.9% 32.8%

65 14.0% 16.1%

27 7.3% 6.7%

6 5.0% 1.5%

YouTube

367 18.4%

8 40.0% 2.2%

34 26.8% 9.3%

101 26.4% 27.5%

99 19.4% 27.0%

76 16.4% 20.7%

41 11.1% 11.2%

8 6.7% 2.2%

Instagram

197 9.9%

3 15.0% 1.5%

25 19.7% 12.7%

58 15.1% 29.4%

63 12.4% 32.0%

35 7.6% 17.8%

10 2.7% 5.1%

3 2.5% 1.5%

Vine

16 0.8%

5 3.9% 31.3%

3 0.8% 18.8%

5 1.0% 31.3%

2 0.4% 12.5%

1 0.3% 6.3%

65 3.3%

5 3.9% 7.7%

13 3.4% 20.0%

15 2.9% 23.1%

17 3.7% 26.2%

15 4.0% 23.1%

Do you use online social media websites, such as Facebook... No

MySpace

Other (specify)

Counts Analysis % Break % Respondents

16 0.8%

4 3.1% 25.0%

2 0.5% 12.5%

3 0.6% 18.8%

6 1.6% 37.5%

1 0.8% 6.3%

Education Less than high school

Base Total

1981

High school graduate or GED

Vocational/vo-tech school

Some college

College graduate

Graduate or professional school

38 1.9%

589 29.7%

124 6.3%

710 35.8%

421 21.3%

99 5.0%

Do you use online social media websites, such as Facebook... No

722 36.4%

19 50.0% 2.6%

279 47.4% 38.6%

48 38.7% 6.6%

200 28.2% 27.7%

141 33.5% 19.5%

35 35.4% 4.8%

Facebook

1133 57.2%

16 42.1% 1.4%

285 48.4% 25.2%

67 54.0% 5.9%

458 64.5% 40.4%

251 59.6% 22.2%

56 56.6% 4.9%

312 15.7%

3 7.9% 1.0%

58 9.8% 18.6%

17 13.7% 5.4%

142 20.0% 45.5%

72 17.1% 23.1%

20 20.2% 6.4%

Twitter

398 20.1%

6 15.8% 1.5%

75 12.7% 18.8%

11 8.9% 2.8%

201 28.3% 50.5%

93 22.1% 23.4%

12 12.1% 3.0%

YouTube

365 18.4%

5 13.2% 1.4%

67 11.4% 18.4%

11 8.9% 3.0%

165 23.2% 45.2%

94 22.3% 25.8%

23 23.2% 6.3%

Instagram

194 9.8%

1 2.6% 0.5%

26 4.4% 13.4%

10 8.1% 5.2%

95 13.4% 49.0%

55 13.1% 28.4%

7 7.1% 3.6%

Vine

16 0.8%

4 0.7% 25.0%

1 0.8% 6.3%

9 1.3% 56.3%

1 0.2% 6.3%

1 1.0% 6.3%

64 3.2%

2 5.3% 3.1%

1 0.2% 1.6%

2 1.6% 3.1%

25 3.5% 39.1%

22 5.2% 34.4%

12 12.1% 18.8%

MySpace

Other (specify)

14 0.7%

3 0.5% 21.4%

7 1.0% 50.0%

2 0.5% 14.3%

2 2.0% 14.3%

84 Inside Information

Aggregated ACSI 2016

Counts Analysis % Break % Respondents

Occupation Base Total

Retired

1990

White collar

Professional

Farmer/rancher

Blue collar

Unemployed or disabled

500 25.1%

507 25.5%

280 14.1%

86 4.3%

533 26.8%

84 4.2%

Do you use online social media websites, such as Facebook... No

726 36.5%

243 48.6% 33.5%

136 26.8% 18.7%

78 27.9% 10.7%

41 47.7% 5.6%

204 38.3% 28.1%

24 28.6% 3.3%

Facebook

1138 57.2%

248 49.6% 21.8%

322 63.5% 28.3%

183 65.4% 16.1%

44 51.2% 3.9%

288 54.0% 25.3%

53 63.1% 4.7%

308 15.5%

42 8.4% 13.6%

102 20.1% 33.1%

44 15.7% 14.3%

12 14.0% 3.9%

88 16.5% 28.6%

20 23.8% 6.5%

Twitter

402 20.2%

22 4.4% 5.5%

151 29.8% 37.6%

59 21.1% 14.7%

10 11.6% 2.5%

145 27.2% 36.1%

15 17.9% 3.7%

YouTube

366 18.4%

50 10.0% 13.7%

116 22.9% 31.7%

55 19.6% 15.0%

11 12.8% 3.0%

111 20.8% 30.3%

23 27.4% 6.3%

Instagram

195 9.8%

12 2.4% 6.2%

70 13.8% 35.9%

34 12.1% 17.4%

6 7.0% 3.1%

69 12.9% 35.4%

4 4.8% 2.1%

Vine

16 0.8%

2 0.4% 12.5%

4 0.8% 25.0%

3 1.1% 18.8%

6 1.1% 37.5%

1 1.2% 6.3%

64 3.2%

12 2.4% 18.8%

15 3.0% 23.4%

22 7.9% 34.4%

1 1.2% 1.6%

9 1.7% 14.1%

5 6.0% 7.8%

MySpace

Other (specify)

16 0.8%

6 1.2% 37.5%

4 0.8% 25.0%

3 1.1% 18.8%

2 0.4% 12.5%

1 1.2% 6.3%

85 Inside Information

Aggregated ACSI 2016

Counts Analysis % Break % Respondents

gender Base

Male

Female

1032 51.5%

970 48.5%

728 36.4%

434 42.1% 59.6%

294 30.3% 40.4%

Facebook 1145 57.2%

528 51.2% 46.1%

617 63.6% 53.9%

312 15.6%

107 10.4% 34.3%

205 21.1% 65.7%

Twitter

404 20.2%

190 18.4% 47.0%

214 22.1% 53.0%

YouTube

368 18.4%

200 19.4% 54.3%

168 17.3% 45.7%

Instagram

196 9.8%

90 8.7% 45.9%

106 10.9% 54.1%

Vine

16 0.8%

5 0.5% 31.3%

11 1.1% 68.8%

66 3.3%

35 3.4% 53.0%

31 3.2% 47.0%

Total 2002 Do you use online social media websites, such as Facebook... No

MySpace

Other (specify)

Counts Analysis % Break % Respondents

16 0.8%

10 1.0% 62.5%

6 0.6% 37.5%

Length of Membership Base Total

1355

Less than 1 year

1-2 years

3-5 years

6 - 10 years

11 - 20 years

21 - 30 years

More than 30 years

28 2.1%

121 8.9%

214 15.8%

296 21.8%

304 22.4%

184 13.6%

208 15.4%

Would you be interested in receiving any of the following... E-mails

960 70.8%

21 75.0% 2.2%

90 74.4% 9.4%

156 72.9% 16.3%

203 68.6% 21.1%

201 66.1% 20.9%

144 78.3% 15.0%

145 69.7% 15.1%

Social media like Facebook or Twitter

395 29.2%

4 14.3% 1.0%

32 26.4% 8.1%

82 38.3% 20.8%

98 33.1% 24.8%

87 28.6% 22.0%

47 25.5% 11.9%

45 21.6% 11.4%

Text messages

530 39.1%

9 32.1% 1.7%

62 51.2% 11.7%

121 56.5% 22.8%

106 35.8% 20.0%

113 37.2% 21.3%

58 31.5% 10.9%

61 29.3% 11.5%

86 Inside Information

Aggregated ACSI 2016

How would you describe your relationship with your cooper...

Counts Analysis % Break % Respondents

Base

Member

1353

Total

Both member and owner

Owner

Customer

299 22.1%

41 3.0%

260 19.2%

753 55.7%

Would you be interested in receiving any of the following... E-mails

959 70.9%

182 60.9% 19.0%

26 63.4% 2.7%

213 81.9% 22.2%

538 71.4% 56.1%

Social media like Facebook or Twitter

395 29.2%

90 30.1% 22.8%

18 43.9% 4.6%

47 18.1% 11.9%

240 31.9% 60.8%

Text messages

529 39.1%

70 23.4% 13.2%

9 22.0% 1.7%

89 34.2% 16.8%

361 47.9% 68.2%

Counts Analysis % Break % Respondents

What type of telephone service do you use? Landline home phone Cell phone only, no Both cell and Neither cell nor only, no cell phone landline home phone landline home phone landline home phone

Base 1353

Total

80 5.9%

433 32.0%

836 61.8%

4 0.3%

2 50.0% 0.2%

Would you be interested in receiving any of the following... E-mails

959 70.9%

61 76.3% 6.4%

271 62.6% 28.3%

625 74.8% 65.2%

Social media like Facebook or Twitter

395 29.2%

18 22.5% 4.6%

139 32.1% 35.2%

238 28.5% 60.3%

Text messages

529 39.1%

6 7.5% 1.1%

152 35.1% 28.7%

368 44.0% 69.6%

Counts Analysis % Break % Respondents

3 75.0% 0.6%

Age Under 25

Base Total 1354

25 to 34 35 to 44 45 to 54 55 to 64 65 to 74

75+

16 1.2%

95 7.0%

274 20.2%

340 25.1%

321 23.7%

220 16.2%

88 6.5%

Would you be interested in receiving any of the following... E-mails

959 70.8%

8 50.0% 0.8%

65 68.4% 6.8%

193 70.4% 20.1%

239 70.3% 24.9%

231 72.0% 24.1%

151 68.6% 15.7%

72 81.8% 7.5%

Social media like Facebook or Twitter

395 29.2%

6 37.5% 1.5%

44 46.3% 11.1%

112 40.9% 28.4%

94 27.6% 23.8%

87 27.1% 22.0%

42 19.1% 10.6%

10 11.4% 2.5%

Text messages

530 39.1%

3 18.8% 0.6%

49 51.6% 9.2%

119 43.4% 22.5%

156 45.9% 29.4%

114 35.5% 21.5%

68 30.9% 12.8%

21 23.9% 4.0%

Counts Analysis % Break % Respondents

Education Less than high school

Base Total

1343

High school graduate or GED

Vocational/vo-tech school

Some college

College graduate

Graduate or professional school

23 1.7%

301 22.4%

82 6.1%

555 41.3%

309 23.0%

73 5.4%

Would you be interested in receiving any of the following... E-mails

949 70.7%

14 60.9% 1.5%

201 66.8% 21.2%

48 58.5% 5.1%

408 73.5% 43.0%

222 71.8% 23.4%

56 76.7% 5.9%

Social media like Facebook or Twitter

393 29.3%

5 21.7% 1.3%

82 27.2% 20.9%

32 39.0% 8.1%

156 28.1% 39.7%

104 33.7% 26.5%

14 19.2% 3.6%

Text messages

528 39.3%

9 39.1% 1.7%

108 35.9% 20.5%

23 28.0% 4.4%

241 43.4% 45.6%

126 40.8% 23.9%

21 28.8% 4.0%

87 Inside Information

Aggregated ACSI 2016

Counts Analysis % Break % Respondents

Occupation Base

Retired

1348

Total

White collar

Professional

Farmer/rancher

Blue collar

Unemployed or disabled

318 23.6%

357 26.5%

199 14.8%

59 4.4%

358 26.6%

57 4.2%

Would you be interested in receiving any of the following... E-mails

954 70.8%

224 70.4% 23.5%

279 78.2% 29.2%

121 60.8% 12.7%

38 64.4% 4.0%

258 72.1% 27.0%

34 59.6% 3.6%

Social media like Facebook or Twitter

393 29.2%

58 18.2% 14.8%

108 30.3% 27.5%

84 42.2% 21.4%

21 35.6% 5.3%

104 29.1% 26.5%

18 31.6% 4.6%

Text messages

528 39.2%

81 25.5% 15.3%

159 44.5% 30.1%

62 31.2% 11.7%

21 35.6% 4.0%

186 52.0% 35.2%

19 33.3% 3.6%

Counts Analysis % Break % Respondents

gender Base Total 1353

Male

Female

695 51.4%

658 48.6%

Would you be interested in receiving any of the following... E-mails

959 70.9%

507 72.9% 52.9%

452 68.7% 47.1%

Social media like Facebook or Twitter

394 29.1%

178 25.6% 45.2%

216 32.8% 54.8%

Text messages

528 39.0%

248 35.7% 47.0%

280 42.6% 53.0%

Counts Analysis % Break % Respondents

Length of Membership Base Total

2741

Less than 1 year

1-2 years

3-5 years

6 - 10 years

11 - 20 years

21 - 30 years

More than 30 years

60 2.2%

185 6.7%

354 12.9%

518 18.9%

602 22.0%

382 13.9%

640 23.3%

What type of telephone service do you use? Landline home phone only, no cell phone

495 18.1%

3 5.0% 0.6%

11 5.9% 2.2%

44 12.4% 8.9%

52 10.0% 10.5%

79 13.1% 16.0%

82 21.5% 16.6%

224 35.0% 45.3%

Cell phone only, no landline home phone

867 31.6%

43 71.7% 5.0%

87 47.0% 10.0%

147 41.5% 17.0%

217 41.9% 25.0%

182 30.2% 21.0%

87 22.8% 10.0%

104 16.3% 12.0%

Both cell and landline home phone

1370 50.0%

13 21.7% 0.9%

86 46.5% 6.3%

162 45.8% 11.8%

246 47.5% 18.0%

339 56.3% 24.7%

213 55.8% 15.5%

311 48.6% 22.7%

Neither cell nor landline home phone

9 0.3%

1 1.7% 11.1%

1 0.5% 11.1%

1 0.3% 11.1%

3 0.6% 33.3%

2 0.3% 22.2%

1 0.2% 11.1%

88 Inside Information

Aggregated ACSI 2016

How would you describe your relationship with your cooper...

Counts Analysis % Break % Respondents

Base

Member

2735

Total

Both member and owner

Owner

Customer

602 22.0%

93 3.4%

491 18.0%

1549 56.6%

What type of telephone service do you use? Landline home phone only, no cell phone

496 18.1%

137 22.8% 27.6%

22 23.7% 4.4%

99 20.2% 20.0%

238 15.4% 48.0%

Cell phone only, no landline home phone

863 31.6%

194 32.2% 22.5%

34 36.6% 3.9%

102 20.8% 11.8%

533 34.4% 61.8%

Both cell and landline home phone

1367 50.0%

270 44.9% 19.8%

37 39.8% 2.7%

288 58.7% 21.1%

772 49.8% 56.5%

Neither cell nor landline home phone

9 0.3%

1 0.2% 11.1%

2 0.4% 22.2%

6 0.4% 66.7%

Counts Analysis % Break % Respondents

What type of telephone service do you use? Landline home phone Cell phone only, no Both cell and Neither cell nor only, no cell phone landline home phone landline home phone landline home phone

Base 2743

Total

496 18.1%

868 31.6%

1370 49.9%

9 0.3%

What type of telephone service do you use? Landline home phone only, no cell phone

496 18.1%

496 100.0% 100.0%

Cell phone only, no landline home phone

868 31.6%

868 100.0% 100.0%

Both cell and landline home phone

1370 49.9%

1370 100.0% 100.0%

Neither cell nor landline home phone

9 0.3%

9 100.0% 100.0%

Counts Analysis % Break % Respondents

Age Base Total 2711

Under 25 24 0.9%

25 to 34 35 to 44 45 to 54 55 to 64 65 to 74

75+

146 5.4%

426 15.7%

571 21.1%

585 21.6%

576 21.2%

383 14.1%

10 6.8% 2.0%

32 7.5% 6.5%

37 6.5% 7.5%

64 10.9% 13.0%

138 24.0% 27.9%

213 55.6% 43.1%

What type of telephone service do you use? -

Landline home phone only, no cell phone

494 18.2%

Cell phone only, no landline home phone

860 31.7%

20 83.3% 2.3%

84 57.5% 9.8%

197 46.2% 22.9%

227 39.8% 26.4%

172 29.4% 20.0%

118 20.5% 13.7%

42 11.0% 4.9%

Both cell and landline 1348 49.7% home phone

3 12.5% 0.2%

50 34.2% 3.7%

195 45.8% 14.5%

306 53.6% 22.7%

347 59.3% 25.7%

319 55.4% 23.7%

128 33.4% 9.5%

9 0.3%

1 4.2% 11.1%

2 1.4% 22.2%

2 0.5% 22.2%

1 0.2% 11.1%

2 0.3% 22.2%

1 0.2% 11.1%

Neither cell nor landline home phone

89 Inside Information

Aggregated ACSI 2016

Counts Analysis % Break % Respondents

Education Less than high school

Base 2704

Total

High school graduate or GED

Vocational/vo-tech school

Some college

College graduate

Graduate or professional school

131 4.8%

996 36.8%

176 6.5%

823 30.4%

469 17.3%

109 4.0%

What type of telephone service do you use? Landline home phone only, no cell phone

489 18.1%

70 53.4% 14.3%

258 25.9% 52.8%

31 17.6% 6.3%

99 12.0% 20.2%

24 5.1% 4.9%

7 6.4% 1.4%

Cell phone only, no landline home phone

855 31.6%

29 22.1% 3.4%

318 31.9% 37.2%

66 37.5% 7.7%

257 31.2% 30.1%

142 30.3% 16.6%

43 39.4% 5.0%

Both cell and landline home phone

1351 50.0%

31 23.7% 2.3%

416 41.8% 30.8%

79 44.9% 5.8%

465 56.5% 34.4%

301 64.2% 22.3%

59 54.1% 4.4%

Neither cell nor landline home phone

9 0.3%

1 0.8% 11.1%

4 0.4% 44.4%

2 0.2% 22.2%

2 0.4% 22.2%

Counts Analysis % Break % Respondents

Occupation Base

Retired

2723

Total

White collar

Professional

Farmer/rancher

Blue collar

Unemployed or disabled

968 35.5%

566 20.8%

310 11.4%

112 4.1%

611 22.4%

156 5.7%

What type of telephone service do you use? Landline home phone only, no cell phone

492 18.1%

337 34.8% 68.5%

31 5.5% 6.3%

15 4.8% 3.0%

16 14.3% 3.3%

40 6.5% 8.1%

53 34.0% 10.8%

Cell phone only, no landline home phone

857 31.5%

172 17.8% 20.1%

229 40.5% 26.7%

139 44.8% 16.2%

28 25.0% 3.3%

228 37.3% 26.6%

61 39.1% 7.1%

Both cell and landline home phone

1365 50.1%

459 47.4% 33.6%

303 53.5% 22.2%

156 50.3% 11.4%

66 58.9% 4.8%

340 55.6% 24.9%

41 26.3% 3.0%

Neither cell nor landline home phone

9 0.3%

3 0.5% 33.3%

2 1.8% 22.2%

3 0.5% 33.3%

1 0.6% 11.1%

Counts Analysis % Break % Respondents

gender Base Total 2733

Male

Female

1357 1376 49.7% 50.3%

What type of telephone service do you use? Landline home phone only, no cell phone

493 18.0%

211 15.5% 42.8%

282 20.5% 57.2%

Cell phone only, no landline home phone

864 31.6%

452 33.3% 52.3%

412 29.9% 47.7%

Both cell and landline 1367 50.0% home phone

687 50.6% 50.3%

680 49.4% 49.7%

9 0.3%

7 0.5% 77.8%

2 0.1% 22.2%

Neither cell nor landline home phone

90 Inside Information

Aggregated ACSI 2016

Counts Analysis % Break % Respondents

Age Base Total 2717

Under 25

25 to 34 35 to 44 45 to 54 55 to 64 65 to 74

75+

24 0.9%

147 5.4%

426 15.7%

571 21.0%

586 21.6%

577 21.2%

386 14.2%

1 4.2% 0.2%

19 12.9% 3.2%

50 11.7% 8.4%

98 17.2% 16.5%

163 27.8% 27.4%

187 32.4% 31.4%

77 19.9% 12.9%

The published format which was employed Web: Member

595 21.9%

Paper: Keyed

Web: Phone 2122 78.1% Web: Print

Counts Analysis % Break % Respondents

23 95.8% 1.1%

128 87.1% 6.0%

376 88.3% 17.7%

473 82.8% 22.3%

423 72.2% 19.9%

390 67.6% 18.4%

309 80.1% 14.6%

Satisfaction Base Total 2728

4 0.1%

9 0.3%

43 1.6%

52 1.9%

130 4.8%

394 14.4%

2 50.0% 0.3%

7 77.8% 1.2%

14 32.6% 2.4%

15 28.8% 2.5%

36 27.7% 6.1%

81 20.6% 13.6%

837 1251 30.7% 45.9%

The published format which was employed Web: Member

595 21.8%

Paper: Keyed

Web: Phone 2133 78.2% Web: Print

2 50.0% 0.1% -

2 22.2% 0.1% -

29 67.4% 1.4% -

37 71.2% 1.7% -

94 72.3% 4.4% -

172 20.5% 28.9%

264 21.1% 44.4%

313 79.4% 14.7%

665 79.5% 31.2%

987 78.9% 46.3%

91 Inside Information

Aggregated ACSI 2016

Counts Analysis % Break % Respondents

Aware Co-op Touchstone Base

Yes

Total 2714

838 30.9%

Don't know

187 1689 6.9% 62.2%

Satisfaction 1

4 0.1%

1 0.1% 25.0%

4 0.1%

1 0.1% 25.0%

4 0.1%

9 0.3%

43 1.6%

7 0.8% 16.3%

1 0.5% 2.3%

35 2.1% 81.4%

52 1.9%

17 2.0% 32.7%

1 0.5% 1.9%

34 2.0% 65.4%

130 4.8%

40 4.8% 30.8%

3 1.6% 2.3%

87 5.2% 66.9%

392 14.4%

156 18.6% 39.8%

20 10.7% 5.1%

216 12.8% 55.1%

829 30.5%

254 30.3% 30.6%

48 25.7% 5.8%

527 31.2% 63.6%

10 1247 45.9%

362 43.2% 29.0%

111 59.4% 8.9%

774 45.8% 62.1%

Counts Analysis % Break % Respondents

1 0.5% 25.0% -

2 0.1% 50.0% 3 0.2% 75.0%

2 1.1% 50.0% -

2 0.1% 50.0% 9 0.5% 100.0%

Aware Co-op Touchstone Base

Yes

Total 2701

835 30.9%

Don't know

186 1680 6.9% 62.2%

Likely to Choose Coop 1

11 0.4%

9 0.3%

3 0.4% 27.3%

2 1.1% 18.2%

6 0.4% 54.5%

9 0.5% 100.0%

11 0.4%

1 0.1% 9.1%

1 0.5% 9.1%

9 0.5% 81.8%

15 0.6%

1 0.1% 6.7%

14 0.8% 93.3%

52 1.9%

13 1.6% 25.0%

2 1.1% 3.8%

37 2.2% 71.2%

48 1.8%

12 1.4% 25.0%

2 1.1% 4.2%

34 2.0% 70.8%

129 4.8%

45 5.4% 34.9%

3 1.6% 2.3%

81 4.8% 62.8%

378 14.0%

150 18.0% 39.7%

19 10.2% 5.0%

209 12.4% 55.3%

701 26.0%

218 26.1% 31.1%

38 20.4% 5.4%

445 26.5% 63.5%

10 1347 49.9%

392 46.9% 29.1%

119 64.0% 8.8%

836 49.8% 62.1%

92 Inside Information

your electric cooperative

2016

Comments •

Customer service can be rude

•

Fluctuating bills. Left for three weeks turned everything off and came back to a high usage

•

Had a bad experience with an outage that destroyed her appliances, not happy at all

•

Trouble with tree issues, wants to get it resolved

•

Try to keep light bill down, on set income - please help

•

Was very impressed when technicians spoke to their home association. Also bought water heater from co-op because of rebate and cost.