Member Communication & Research
About Us. Formed in 1995, Inside Information has provided research and marketing services for more than 300 cooperatives in 33 states.
Some Stats
100%
Client Satisfaction Rating
990+
4.8
Million Member Contacts
What We Believe.
Co-op Friends
What We Do. • member engagement
We believe that accessing, understanding and using
• research
information is key in every
• promotion & tracking
organization.
• web services
A Few Words to Describe Us
Responsive
Always available and keen on meeting deadlines
Creative
Constantly exploring fresh ideas
Flexible
Providing customized solutions to meet each client’s needs
Our Team.
Keith Kaderly
Julie Elliott
Dave Baldwin
Principal
President
Associate
Joined the team in 2015
Founder of Inside
Since 1995, Principal of
and is responsible for
Information; responsible
Baldwin/Associates,
business development,
for the development and
Springfield, MO providing
marketing, management
administration of customer
consulting services in
and implementation of
research, database
strategic marketing
client solutions.
marketing services, and
planning, consumer
More than 18 years’
employee surveying for
research, Internet and
experience in management
utility clients.
database direct marketing
with extensive experience in
Ten years’ marketing
and employee surveying.
marketing, communication,
experience at two electric
advertising, social and
cooperatives in Missouri,
digital media, mobile
responsible for marketing,
service.
applications and Key
research and customer
Ten years as director of
Account programs. Certified
database development and
marketing at two wholesale
NRECA Key Account
implementation.
G&T cooperatives,
Executive, also certified
Graduate of NRECA’s
responsible for the
Energy Auditor including residential lighting and thermography. B.S.B.A. in Marketing from the University of Arkansas.
Management Internship Program and Certified Cooperative Communicator; B.S. degree in journalism from the University of Missouri.
Responsible for project coordination and account
management, development and implementation of cooperative marketing programs. B.S. degrees in Business Management and in Organizational Communications from Missouri State University.
Our Services. Inside Information customizes packages based on client preferences. From a small project to our comprehensive subscription service, we pride ourselves on providing great value and reasonable rates. Consider using the pricing ranges below for budget planning or contact us for a detailed proposal. • Member statistical surveys (ACSI / feasibility etc. – price varies by length of survey)
$4,000 - $9,000
• Employee engagement surveys • Annual subscription package – bundled services
$6,000 - $8,500 Approximately $1/meter
WEB & ANALTICS
G&T / STATEWIDE SERVICES
•
website design / hosting services
•
employee training tracking
•
employee / program tracking
•
internal surveys; satisfaction, saturation / end use surveys
MEMBER DATABASE MANAGEMENT •
DESIGN & FULFILLMENT SERVICES
data collection and warehousing
•
on-demand reporting & targeted communication
grassroots engagement; coordinated communication / marketing initiatives
customer communication
mass mailings
grassroots campaigns
marketing materials
RESEARCH AND ANALYSIS
member satisfaction, feasibility surveys (broadband / solar) - all types
key accounts and employee surveys
tracking / follow up surveys
From Our Clients. “The surveys Inside Information conducts are insightful, and the detailed reports help us create an actionable plan.” Mel Coleman CEO North Arkansas Electric Cooperative NRECA President
“Inside Information always goes above and beyond to meet our needs.” Tonya Sexton Vice President Marketing & Communication First Electric Cooperative
“Inside Info provides additional manpower for a very small department that otherwise could not complete the projects we are able to complete.” Terri Faulkner Communications Coordinator Dixie Electric Cooperative
“We get the right message to the right members and are able to track our campaign success using Inside Information’s services, which helps us be even more effective.” Stanley Young Manager of Marketing & Communication Lake Region Electric Cooperative
PROVIDING RESEARCH, COMMUNICATION & MARKETING SERVICES SURVEYS End Use/Appliance Saturation • Employee • Member Satisfaction • Customer Service Tracking Publication Readership • ACSI • Commercial Accounts • Transactional/Follow Up COMMUNICATION Website Design / Management • Mass Mailings • Member Promotional Campaigns • Grassroots Initiatives • Key Accounts Engagement PROGRAMS & DATA MANAGEMENT Energy Efficiency Data and Reporting • Rebate Program Online Systems • Safety Training Information Systems • Member Database Management
3210 County RD KK PO Box 328 Smithville, MO 64089
877.873.3777 info@inside-info.com www.inside-info.com