IN TOWN! IN TOWN!

Fairytale Ale to raise funds for Fairytale Town.

For its 10th anniversary, New Helvetia collaborated with four local breweries, creating a partnership called The Neighborhood. Alaro Craft Brewery, Device Brewing Company, Oak Park Brewing Co. and Urban Roots Brewery & Smokehouse worked with New Helvetia to brew four different styles of beer. These beers were sold on tap and in four packs at New Helvetia. Each participant poured a keg at their brewery.

“It was a really cool way to celebrate our 10th anniversary with our friends and our breweries in the neighborhood,” Gull says. “We will be doing more collaborations.”

New Helvetia sponsored many events before the pandemic, including a weekly run, live music and a block party on 18th Street. These activities were canceled in 2020 and are slowly being restored. The brewery now offers a weekly run, live music and weekly trivia contest.

A popular event is Wonk Wednesdays, where mayors, City Council members, state lawmakers, police chiefs and others meet with customers to discuss local political issues. Gull says these events offer citizens a direct access to public officials. “They don’t have to go to City Hall and go through all the procedures,” he adds.

It takes about two weeks for New Helvetia to brew a batch of brew, using a process Gull explains is more complicated than winemaking. What makes a good beer?

“Your preference,” he says. “We make what we believe is going to be a good beer, You, the beer drinker, have to decide. That’s the truth of it for all breweries and all consumers.”

Rebecca Kuzins can be reached at kuzins63@att.net. Previous profiles can be found and shared at InsideSacramento.com. Follow us on Facebook, Twitter and Instagram: @insidesacramento. n

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