Food&Drink
SPIKED SELTZER CRAZE
By Carroll R. Walton, carroll@insidetailgating.com
HITS TAILGATING SCENE
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s it just us or was 2019 the summer of seltzers? The bubbly beverages, spiked with liquor, are all the rage these days, and we get it. They’re light, refreshing, flavorful and cool, not to mention low on carbs and calories—around 100 calories, the same as a light beer—and with less alcohol content than wine.
Bon & Viv just landed the NFL’s first ever hard seltzer sponsorship. That means not only will you be seeing hard seltzer popped open at tailgates everywhere but Bon & Viv will be sold in 16-ounce cans in 27 NFL stadiums across the country. For those still trying to catch up on the craze, read on for a breakdown of what’s going on in the hard seltzer industry.
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