2 minute read
BUQElE, MATEA BRUČIĆ
How did Buqele come into its existence?
Buqele is an innovative and creative design that is affirmed in terms of clothing, fashion accessories, but also textile, unique works, as well as fashion illustrations. The brand is synonymous with freedom, changeability & metamorphosis, a kind of versatility that always has the essence of elegance and simplicity at its core. The name itself was created from a foreign word for chameleon- an animal that adapts its skin to the environment. Being different and being your own, prone to change within the environment, that is
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Buqele.
You are the House of fashion, bringing together so many different female designers and artists. How does your collective work? What can we see in your showroom?
The collective started on the idea of Gesamtkunstwerk - everything in one place, combining multiple art forms, design and purpose.
My love for a vintage concept of a house of fashion, where a client would enter the showroom and leave it with satisfaction, finding everything that he or she needs, was driving me towards what we have today. I contacted a few female designers whose work I really loved. I wanted to give them support and an opportunity to present their work, as well as creating new beautiful projects. Buqele House of Fashion offers capsule collections by Buqele, custom tailored pieces for men and women, haute couture garments (mostly for wedding fashion), crochet wear and accessories, handcrafted designer jewellery, wooden products and jewellery, home decor, organic wear, wire creations and installations for different type of spaces (work, event or home related), graphic design and products such as illustrations, postcards, gift cards etc., macrame decorations and soon more.
You yourself create clothing items. How would you describe your fashion brand?
Every owner of a Buqele product knows that it is among the few people who own it and that there will be no more produced. All collections are special; limited number and model, something that restores the spirit of craftsmanship, handmade and unique work.
How do you see the future of fashion and designer industries and a female role in it?
The future, in my opinion, leads toward sustainable and eco fashion. Limited production with a deeper meaning and more purpose in a multifunctional way, should take a turn in the future global platform in terms of raising consciousness, mindfulness and a new era of future generations that seek a different lifestyle.
My main goal is to establish and form a network of female designers, artists and innovators, reduce and, wishfully, end the massive production in textile industry, find local producers, local art and more.I think that our regional market is still marked as a man's platform, and our female designers deserve a bigger chance.