Bim World Copenhagen 2024: Communication Guide

WELCOME

Welcome to this communication guide for the BIM World Copenhagen conference. We are delighted to welcome you as an official partner, and we are looking very much forward to our collaboration. Our goal is to build a mutually beneficial partnership that drives innovation and sustainability in the building industry.

We are continuously working to generate significant attention and attract the target audience to the event. Your help in spreading the word and encouraging attendance is highly appreciated, and this guide will help you communicating about our partnership and the conference in general.

In this guide you will find strategies and marketing-material to enhance your outreach, engage potential partners, and maximize collaboration benefits.

FOR REGULARLY UPDATED

Banners

Logos

Press releases

Badge

Please refer to the following link below:

BACKGROUND

BIM World Copenhagen is Scandinavia’s new and leading event focused on the digitalization of the building industry, taking place on 18-19 September 2024 at KB Hallen, Copenhagen. This event brings together industry leaders to discuss sustainable building practices through digital tools and technologies.

PURPOSE

With the urgent global threat of climate change, we stand on a burning platform that demands more sustainable building practices. Time is running out, and to meet the goals of the Paris Agreement and limit global warming to 1.5 degrees by 2030, we must respond quickly and effectively.

The name easily could have been Digi Build, Build IT or BuildTech Summit. Born in Munich and Paris, BIM World has now made its way to Denmark, and we’ve brought the name along for the ride. But here’s the twist: The focus isn’t just on BIM. We are putting a spotlight on sustainability across the industry and embracing every single digital tool.

Our mission? To drive sustainability in the construction industry with the help of digitalization.

Digitalization, along with new methods and a willingness to change our behaviour in building practices, can be the game-changer that drives ud to achieve this transformation in time and meet the goals.

Digitalization in the building industry requires a united effort, with cross-industry collaboration to share knowledge and embrace new technologies. Let’s gear up and get digital to make it happen!

A PERSONAL VOUCHER FOR YOU

As a way to show our gratitude, this year we have decided to give all our partners their very own voucher for the BIM World Copenhagen conference that you may share with your partners, customers, and relevant stakeholders whom you wish to invite to the BIM World Copenhagen conference.

How does the voucher system work?

The voucher must be entered on the BIM World Copenhagen website at checkout. Simply enter the voucher, and it will grant a free ticket. Visit the registration site here: www.bimworld-cph.com/registration/

How and when will I receive the voucher?

You will receive your personal voucher as a JPG by e-mail. From here, you are welcome to share it with relevant stakeholders, who has interest in digitalization in the building industry.

Guidelines when using the voucher

You may use the voucher in your e-mail signature, in a newsletter or include it in a personal email invitation. It must not be shared on social media in general.

COMMUNICATION GUIDE: MARKETING CHANNELS

MARKETING CHANNELS

In the lead-up to the event on September 18-19, it is crucial that we join forces to spread the word, ensuring as many people as possible are aware of the opportunity to participate. In this guide we will inspire you to share content on the following marketing channels:

COMMUNICATION GUIDE: 7 TIPS FOR SOCIAL MEDIA

7 TIPS BEFORE YOU SHARE ON SOCIAL MEDIA

Below, you can read how you can contribute to communication and get a brief status update on the communication moving forward.

Tag us: Tag BIM World Copenhagen in your posts so that we can support and amplify your message

Consistency: Refer to the event as BIM World Copenhagen

Guidelines: Ensure all posts align with the event's branding guidelines to maintain a unified image

Hashtag: Use hashtags: #BIMWorldCPH #digitalizationinthebuildingindustry

Call-to-action: Always include this link: https://www.bimworld-cph.com/ in your post

Visuals: Use the official partner badge in visuals. Find it here: Promote your partnership.

Interaction: Like, share, and comment on each other’s posts to boost awareness.

COMMUNICATION GUIDE: CONTENT PLAN

INSPIRATION FOR YOUR CONTENT PLAN

Mid-end June

Launch of your company as partner:

Announce that you have teamed up with BIM World Copenhagen and link to the programme. Invite your network.

Channel: LinkedIn + newsletter + activity calender

Graphics: Badge and invite voucher

Mid August

Reveal your customized programme:

Position yourself in relation to the different topics/themes that will be highlighted at the konference eg. AI, documentation, robotics etc.

Channel: LinkedIn + newsletter

Graphics: Share or badge

Start July

Secure your ticket with call-to-action:

Share banner with keywords in relation to BIM World Copenhagen.

Channel: LinkedIn

Graphics: Badge or SoMe banner

Start-mid September

Countdown to event:

We can’t wait for next week!

Channel: LinkedIn

Graphics: Count-down image - 14, 7 and 4 days

Live-update:

We are here and enjoying the event! Please

COMMUNICATION GUIDE: CONTENT EXAMPLES

TEXT EXAMPLE FOR SOCIAL MEDIA

PARTNER AT BIM WORLD COPENHAGEN 2024

We are thrilled to announce our partnership with BIM World Copenhagen to drive the digital transformation of the building industry. With the pressing threat of climate change, adopting sustainable building practices is more crucial than ever. To meet the Paris Agreement goals and limit global warming to 1.5 degrees by 2030, we must act swiftly and effectively.

Digitalization, innovative methods, and a willingness to change are key to achieving these goals. Join us at BIM World Copenhagen on 1819 September 2024, where international experts will gather to share ideas, resources, and expertise, elevating construction, collaboration, and partnerships.

Secure your ticket now: bimworld-cph.com

#BIMWorldCPH #digitalizationinthebuildingindustry

COMMUNICATION GUIDE: CONTENT EXAMPLES

TEXT EXAMPLE FOR NEWSLETTER

PARTNER AT BIM WORLD COPENHAGEN 2024

We are happy to announce that we have teamed up with BIM World Copenhagen as partner to accelerate the digitalization of the building industry. And with the urgent global threat of climate change, we stand on a burning platform that demands more sustainable building practices. Time is running out, and to meet the goals of the Paris Agreement and limit global warming to 1.5 degrees by 2030, we must respond quickly and effectively.

Digitalization, along with new methods and a willingness to change our behaviour in building practices, can be the game-changer that drives ud to achieve this transformation in time and meet the goals.

Join us at BIM World Copenhagen on 18-19 September 2024. Together with international experts from Scandinavia and beyond in Copenhagen we will join forces to share ideas, resources, and expertise to take construction, collaboration, and partnerships to the next level. Read more and secure your ticket here: https://www.bimworld-cph.com/

COMMUNICATION GUIDE: CONTENT EXAMPLES

TEXT EXAMPLE FOR ACTIVITY CALENDER

We would like to have BIM World Copenhagen included in your event calendar. The following text could be used:

JOIN SCANDINAVIA’S NEW AND LEADING EVENT ON DIGITALIZATION OF THE BUILDING INDUSTRY 18-19 SEPTEMBER 2024

With the urgent global threat of climate change, we stand on a burning platform that demands more sustainable building practices. Time is running out, and to meet the goals of the Paris Agreement and limit global warming to 1.5 degrees by 2030, we must respond quickly and effectively.

Digitalization, along with new methods and a willingness to change our behaviour in building practices, can be the game-changer that drives ud to achieve this transformation in time and meet the goals. In this context, it is impossible not to talk about artificial intelligence, automatization, smart operations, collaboration platforms, and digital twins.

But digitalization in the building industry requires a united effort, with cross-industry collaboration to share knowledge and embrace new technologies. Let’s gear up and get digital to make it happen!

Access the programme here and secure your ticket: https://www.bimworld-cph.com/

EXAMPLES ON HOW TO USE YOUR PARTNER

EXAMPLE: POST WITH PARTNER BADGE ON BIMWORLDS’ IMAGE BACKGROUND

[POST EXAMPLE]

[.. ] Join us at BIM World Copenhagen on 18-19 September 2024, where international experts wi l gather to share ideas, resources and expertise, e evating construction, collaboration and partnersh ps

Secure your ticket now: bimworld-cph com

#BIMWorldCPH

#dig talizationinthebuildingindustry

EXAMPLE: POST WITH PARTNER BADGE

[POST EXAMPLE]

[...] Join us at BIM World Copenhagen on 18-19 September 2024, where international experts will gather to share ideas, resources, and expert se, elevating construct on, collaboration, and partnerships

Secure your ticket now: b mwor d-cph com

#BIMWorldCPH

#digita izat oninthebuildingindustry

EXAMPLE POST WITH PARTNER BADGE ON AN IMAGE BACKGROUND OF YOUR CHOICE.

[POST EXAMPLE]

[...] Jo n us at BIM World Copenhagen on 18-19 September 2024 where international experts will gather to share ideas, resources, and expertise, elevating construction, col aboration, and partnerships

Secure your ticket now: bimworld-cph com

#BIMWorldCPH

#digitalizationinthebui dingindustry