10 Ice Cream Company Brands That Will Melt Your Heart October2022 publication

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The
Top 10 Company That Will Melt Brands Your Heart The Tech Marvels Top 5 Food Technologies Enhancing Ice Cream Experience History Talks Inventions that Turned Ice Creams into Leisure October Issue: 07 2022
Sachin Pradhan
Operations Director
Ice Cream Lab LLC.

is the perfect Medium to spread Happiness

REMINISCING MOMENTS AND MEMORIES!

Whileweallwanderaroundinoursurroundings

andtheworldinsearchofsomethingthatwould enlightenourheartsinthemostmiraculous ways,it’snottheimmensethingsthatdwellinour memoirs.Still,theminutestthingsholdthemajorspaceand turnintolong-termeventsinourmemories.

Weencounterdifferentinstancesandmeetdivergentpeople whileexperiencingvariousphases,timelysituations,and instancesthroughoutourlifetime.Weallconnectdeeply abouttheinstancesthattouchourheartsinnumerousways.

Inouractivelivestoday,wheneverwerememberthese instancesforasplitsecond,itrevivesmemoriesandlights upourdayinthemostpleasantway.Thesemomentsholda specialplacebybringingsmilestoourfaces.Wedonot rememberallofit,butwedorememberthosemoments.

Thosemoments,thoseverymoments,matterthemost!

Whileadheringtotheheartfeltinstancesofthesesmall moments,Icecreamisoneofthemainattractionstowhich almosteveryoneisconnectedthemost.Ithasevolved feloniouslyinvariouswaysoverthepassingyears.

Theglobalbusinessindustryhasbeenkeentoindulgein andenhanceicecreamanditscustomerexperiences

associatedwithitsprofoundconnection.Severalcompanies havemadeittheirmissiontoenrichtheindustrywiththeir innovativemarvels,amazetheircustomers,andaddtotheir globalmarketwhilewinninghearts.

Flippingthroughthepagesofthisedition,10IceCream CompanyBrandsThatWillMeltYourHeart,youwillcome acrosssomeofthemosttouchingandundeniablythebest experiencesandthecompaniesthatwouldmeltyourheart andcreatealifelongmemory

Hopeyouhaveanenthrallingreadahead!

,, ,,

In the quest of exploring provisions, the finest way to inspire the world renovance is through ultimatum of ideation.

Content The Ice Cream Lab LLC Providing Freshly Made Delectable Ice Cream Scoops Within Minutes The Tech Marvels Top 5 Food Technologies Enhancing Ice Cream Experience 32 20 08 History Talks Inventions that Turned Ice Creams into Leisure
Azucar Ice Cream Delivering Neighbourhood Vibes, Natural Taste, and Farm-to-Cone Experience NadaMoo! Piccadilly Whippy Re-creating Childhood Ice Cream Experiences Delivering Low-sugar Pints Around the World Development of Business Leaders in the Time of Crisis Through Cooperation 16 28 36 24
Copyright © 2022 Insights Success Media and Technology Pvt. Ltd., All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from Insights Success. Reprint rights remain solely with Insights Success. Follow us on : www.facebook.com/insightssuccess/ www.twitter.com/insightssuccess Corporate Ofce Insights Success Media Tech LLC 555 Metro Place North, Suite 100, Dublin, OH 43017, United States Phone - (614)-859-2600 Email: info@insightssuccess.com For Subscription: www.insightssuccess.com We are also available on : RNI No.: MAHENG/2018/75953 The way of business solutions sales@insightssuccess.com October, 2022 Circulation Manager Tanaji Fartade Research Analyst Eric
Kelly, David Business Development Executives Managing Editor Sherin Rodricks Business Development Manager Prashik Bombarde Art & Design Head Art & Design Assistant Visualiser David King Co-designer Sonia Raizada Marketing Manager Joseph D'souza Technical
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Mrunalinee
D'Souza
Manager

AzucarIceCream CompanyLLC azucaricecream.com

Amorino amorino.com ColdStone coldstonecreamery.com

OwnerandFounder

Amorinosetsitselfapartthankstoitsphilosophyofonlyusing carefullysourcedingredientsallofwhicharefreeofpreservatives, artificialflavoursandflavourenhancers.

Azucaricecreamandsorbetflavorsusehighquality,all naturalingredients.

Formorethan30yearsColdStoneservedupthefinest,freshestice cream,cakes,smoothiesandshakesusingonlythehighestquality ingredients.

Coolhaus cool.haus GlobalChamberof BusinessLeaders gc-bl.org

Graeter'sIceCreamCo graeters.com

CoolhausistheleadingwomenandLGBTQIA+foundedand ledicecreamcompanyknownforitsuniquesammies,cones, cupsandpintsinuniqueflavors.

TheGlobalChamberofBusinessLeadersisacoalitionof governmentalleaders,CEOsandexecutives,entrepreneurs, investorsandbusinessandindustryleaders.

Graeter'sIceCreamCo.combinesoficecreamand familyheritagehelpproduceIcecreamthatjusttastes better.

Moloko molokoicecream.com

CEO NadaMoo! nadamoo.com PiccadillyWhippy piccadillywhippy.com

JasveenPendaer Ownerand ManagingDirector

TheIceCreamLabLLC. icecreamlab.ae

VanLeeuwen vanleeuwenicecream.com

SachinPradhan OperationDirector

EasternEuropean-heritage-inspiredflavorsarealwaysmade fromhigh-qualityingredientsandlovinglycraftedfortaste, texture,andtradition.

NadaMoo!isTheOriginalCoconutMilkIceCream,proudly bornandraisedinAustin,Texas.Itwasfoundedin2005upona missiontomaketheworldhappierandhealthier

Withover30yearsexperienceinthisfield,PiccadillyWhippy areabletorecognizewhatisrequiredtoprovideasuccessful andmemorableservice.

IceCreamlabsenablesintelligentmerchandisingfor retailers&brandswithit'sSaaSAIplatform.

Founder&CEO

TheVanLeeuwenenvisionshappinessishealthiness.

Brief Featuring Company
SuzyBatlle LisaGasparian Owner SteveWeightman CEO NatashaCase CEO DejanStancer Chairman RichardGraeter President& JonathanMiskevich Founder&CEO DanielNicholson President&CEO BenVanLeeuwen

Cover Story

The Ice Cream Lab LLC

Providing Freshly Made Delectable Ice Cream Scoops Within Minutes

The Ice Cream Lab's USP is its hundred percent natural ice cream base. It is made without the use of additives, preservatives, or artificial colors.

Sachin Operations Director The Ice Cream Lab LLC.

Icecreamsarelovedbyoneandallacrosstheglobe. Fromchildrentotheelderly,almosteverybodyhas theirownpreferenceswhenitcomestochoosingtheir favoriteicecreambrands.Theall-seasonpopularityofice creamproductsofferstheF&Bindustryanopportunityto developnewandexcitingicecreamproductsallthetime.

However,inthemarketsorstores,consumersusuallyhave theoptionofchoosingicecreamproductsthatarereadymadeandpreservedincoldstorage.Inaddition,these productscommonlyhaveaddedpreservativestomaintain theirquality,flavorandtasteforalongtime.

Suchicecreamscanbeenjoyabletoconsume,butthe experiencecannotalwaysbehealthierduetotheirlackof freshnessandartificialtaste.Withtherisinghealth consciousnessintheconsumermarket,peopleare increasinglylookingforbrandsthatprovidethemwithfresh andnaturalproducts.

Tosatisfyconsumers'tastebudswithawiderangeof flavors,TheIceCreamLabLLCwasestablishedtooffer IceCreamloversfreshandnaturalproducts.

Withinafewyearsofitsfoundation,theICLbrandhas efficientlyestablisheditsconsumer-centricproductlinein manypartsoftheworld,becomingwidelypopularamong globalconsumers.

Withavisiontocreatedeliciousexperimentstosatisfy consumercravingswithoutguilt,itsOperationsDirector, Mr.SachinPradhan,planstoenhancethebrand'soutreach acrosstheplanet.

Let's dive into the flavorful journey of the ICL in becoming the world-famous ice cream brand:

AGlobalBrand

IceCreamLabisaninnovativeinternationalIceCream conceptthatoriginatedinCalifornia,USA,in2013.With itsheadofficeinUAE,thebrandquicklyspreaditswing acrosstheglobe.Today,theIceCreamLabFranchiseis presentinover12countries,creatingarageamongstthe locals.

Thecompanyhas25+outletsincountrieslikeMalaysia, Portugal,Sweden,Iraq,Nigeria,India,Dubai,SaudiArabia, Oman,Bahrain,Nigeria,andIraq.Recently,its managementsignedfreshagreementsforBangladeshand Germany.InIndiaalone,IceCreamLabhasovertenfully

Ice Cream Company Brands That Will Melt

operationaloutletsinmajorcitieslikeMumbai,Bangalore, Hyderabad,AndhraPradesh,andKolkata,multiplying acrossthecountry.

OfferingCompletelyNaturalandFreshIceCream

TheIceCreamLab'sUSPisitshundredpercentnaturalice creambase.Itismadewithouttheuseofadditives, preservatives,orartificialcolors.Theemulsifiersusedare alsoentirelynatural,withminimaluseofsugar,makingit low-calorieicecream.

Your Heart
Top 10

Whatalsomakesthisicecreambranduniqueisthatitis madeusingliquidnitrogenwithinminutesofplacingan order.Itusesliquidnitrogenasthestyleofpreparationto instantlyfreezedifferentnaturalingredientsintoicecream. Thewhitesmokedissolvingbackintotheaircreatesa theatre-likeexperienceforcustomers."While customers watch their delicious natural ice cream getting ready, they are awed by the making process itself, which takes under a minute to prepare,"saysMr.SachinPradhan.

Liquidnitrogenhasproventobeaneffectivemethodfor preparingfreshicecream,astheliquidnitrogendisperses backintotheatmosphere,freezingtheOrganicCreamBase atatemperatureofminus192degreesCelsiusorminus320 degreesFahrenheitinthemixingbowl."Ice Cream Lab's ice cream does not need to be stored or prepared in large batches. We make each cup fresh and make it at the time of order," Mr.Pradhantellsus.

BringingExcitingFlavorstothe Market

TheIceCreamLabintheUAEboasts16 flavorsthatcatertothediversetastesofthemarket. Theflavoringsrangefromtheclassicstrawberry,vanilla, chocolate,cookies,andcreamtothemoresucculentblends likevanillacrockchocolate,pistachios,saltlickcrunch, yogurticecream,andlotusexperiment,amongothers.

Milkshakesarealsoavailableforthosewhowanttosip theirdesserts.Apartfromicecreamandmilkshake icecream,thelabalsoservescoldandhotbeveragessuch ascoffee,hotchocolate,colddrinks,drinkingwater,and pastriessuchasdonuts,croissants,Belgianwaffles,crab waffles,etc.

While customers watch their delicious natural ice cream geing ready, they are awed by the making process itself, which takes under a minute to prepare.

What the Franchisee Owners Are Saying

“I would highly recommend the ICL brand to everyone who wants to become a next-generation entrepreneur with an innovative brand because it's an awesome ice cream with no ice crystals and no preservatives, no additives, low sugar, and which is recommended by many healthconscious customers in Mumbai."

"Firstly, I am glad that I am part of I such an amazing team. I can state with confidence that Vikrant sir and Sachin sir motivated me, were responsive to every question I had, and most importantly, they understood who we are and what we are trying to do. They were with me every step of the way, providing valuable guidance. They helped me throughout this journey, and I am sure they will be at my side, supporting me till I become successful!"

ICL'sCoreValues

Havingcorevaluesinforesighthelpsabrandrepresent itselfbettertointernalandexternalstakeholdersina meaningfulway.Needlesstosay,italsoaddscrucial supporttobrandsinexpandingtheirpresenceintovarious marketsefficiently

ICLhassetitselfasetofvaluesthatenableittoserveits customersbest,keepemployeessatisfied,andatthesame time,contributeeffectivelytowarditssocial responsibilities.

The core values of ICL are listed below:

Ÿ

Providethebestqualityproductsatthemostaffordable price.

Ÿ

Providethebestworkingenvironmentforthe employeestogetthebestproductivity.

Ÿ

Providesimpleyetexclusive,personalizedcustomer servicethatwouldcreatecustomerloyalty

Ÿ

Providealucrativeworkenvironment,technology,and supporttoachievehigherprofitabilityandgreater success.

Ÿ

Providestrongsupporttosurroundingsandsocietyby activelyparticipatinginCorporateSocialResponsibility (CSR)activitiesaroundtheglobe.

BalancingTheTechnologyandHumanInterface

Technologyismergingwitheveryindustryinorderto improveday-to-dayoperationalefficiency,enhance productivity,andultimatelyincreaseprofits.

WhenweaskedMr.PradhanhowICLisusingtechnology foritsbenefits,hesaid,"Modern technology has proven itself only as beneficial for the success of Ice Cream Lab."Hefurthersaid,"The

Ice

latest software technology for POS, online ordering systems, atomization of inventory systems, saving your records on clouds, avoiding bulky modems, has been proven a blessing in disguise."

WhenhetalksaboutF&Bbusinesses,hestates,"It has its own limitations of modern technology taking over human existence. Hence, we would rather have achieved a balance between technology and the human interface."

TheJack-Of-All-Trades

SachinPradhan,asICL'sOperationsDirector,hasover30 yearsofexperienceinthehospitality,retail,airline,travel, andF&Bindustries.Hehasbeenpartoftheopeningteams forbrandssuchasStarbucks,ColdStoneCreamery,Tim Horton's,andIceCreamLab.Hehassuccessfullylaunched

thesebrandsintheMiddleEastmarketand iscompletelyinvolvedinroleslikeHR,Training, Operations,R&D,andFranchise.

Mr.Pradhan,withhisyearsofexperienceinleadinglarge multi-siteoperationsonaninternationalbasisandhasa strongtrackrecordofdrivingbusinessgrowthandmeeting orexceedingchallengingfinancialtargets.Hisexpertisecan bebeneficialformanyentrepreneurswhowishtomakeit intotheF&Bindustry.

Toguidesuchaspirantsinshowingthemtherightpath,he says,"Any entrepreneur who is entering into the F&B business mainly needs to possess one quality, which is that they need to be extremely passionate about the brand they wish to launch."

Cream Lab's ice cream does not need to be stored or prepared in large batches. We make each cup fresh and make it at the time of order.

Ÿ

Awards and Recognitions

Most Emerging Brand of the Year 2022 by Global Franchisee Award

Ÿ

Best Franchisee Brand of Year 2019 – Middle East

to detailed cleaning. As a result, their team would uphold the brand standards to the best of their abilities," headds. Thethirdimportantfactor,Mr.Pradhanpointsout,isthat "the entrepreneur must get himself trained on the financial aspects, such as analyzing sales, maintaining inventory, accurate profit and loss statements, and controlling orders, as this is the most important aspect of launching any new F&B brand."

Ÿ

Most Innovative Brand of Year 2020 – UAE

Overtheyears,Mr.Pradhanhasobservedthatmany entrepreneurswhohavethenecessaryfinancialbackupor investmentcomeacrossanewbrand,andtheinitialprocess ofbecomingafranchiseeofthebrandhappensonastrong impulse,whichisfrequentlydissolvedovertime.Hesays, "Hence, an entrepreneur who is venturing into the food and beverage business has to first introspect on his decision towards taking a franchisee for a particular food brand."

"

Secondly, every entrepreneur should undergo vigorous onfloor training from food preparations to maintaining recipe standards, maintaining high quality and hygiene standards,

Lastbutnotleast,hesays,"the entrepreneur must keep a close eye on the latest market trends, what is selling in the market, and how the entrepreneur would reach out the information about their brand to the customers. With all these aspects, one can confirm the success of the entrepreneur in his new venture."

EnvisioningFuture–2022andBeyond

Continuingonitsglobalexpansionjourney,ICLhasalready signedMasterFranchiseesforGermanyandBangladeshin thefirstquarterof2022.Additionally,itsmanagementisin talkswithcountriessuchasNepal,Serbia,Jordan,and Israeltoestablishitselfinthesemarkets.

SpeakingabouttheexpansionplansfortheICLbrandin 2022andbeyond,Mr.Pradhansays,"The goal is to expand Ice Cream Lab wings to at least another 12 markets and achieve the number of 50 plus outlets in 25 plus countries around the world."

Beforethepandemic,theICLbrandwasalreadyspreading worldwideatafastpace.DuetoCOVID,therateof progresswassuddenlyslowedforalmostoneandahalf years.

"However, based on the response post-pandemic, we are very optimistic that by the end of 2022, we will have Ice Cream Lab in more than 25 countries around the world, with 50 or more outlets,"Mr.Pradhanasserts.

Paving her Way in Sustainability Development & & The 20 BUSINESSWOMEN to Watch, 2020 Most

Delivering Neighbourhood Vibes, Natural Taste, and Farm-to-Cone Experience

Thefirstthoughtwhentemperaturesriseistohave

somethingthatsoothestheheat,andtheobvious choicethatonemakesfromavarietyofoptions availableisicecream.Apartfromthis,thedelicious concoctionmakesonehappy,andlightensstressedfaces.

Toelevatethegustatoryexperience,businessesare broadeningtheflavorhorizonbyaddingrealnatural productslikeberries,andotherfruitpieces.Thesehandmadeandorganicflavorsareattractinghugedemandinthe marketandarecurrentlysettingatrendamongcoldcomfort lovers.

Onesuchcompanycraftingauniquefarm-to-cone experienceforitscustomersisAzucarIceCreambasedin LittleHavanasince2011.Theideaofturningaroundthe dessertexperienceforpeopleandmakingthemrundown theculturalmemorylanewhileconsumingitwastranslated intorealitybytheeffortsofitsOwnerandFounder–SuzyBatlle.Sheimmenselycarestocurateamemorable experiencefulloffreshingredientsthatfillhercustomers withnostalgia.

Let us dive into the interview highlights below to experience these natural ice cream ideas and the story behind them!

PleasebriefouraudienceaboutAzucarIceCreamand tellusthestorybehinditsestablishment.

Iwasoriginallyabankerfor20years,in2008thebanking industryplummetedandIwaslaidoff.Mychildrentoldme toopenanicecreamstore.Ithoughtitwasadullidea. Ibecamearealestateagentwithicecreaminthebackof mymind.

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My advice to people starting out in the business is to have perseverance. Plant a seed every day to get you to your future. Every day will bring challenges, it’s how you deal with them that counts.

10 Ice Cream Company Brands That Will Melt Your Heart

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Idecidedtogoforit,so,Iattendedaworld-renownedice creamschoolatPennStateUniversityandanotherIce creamschoolinSt.Louis.

IcamebacktoopenAzucarIceCreamintheheartofLittle Havanain2011andwasthefirstofitskindHomemade CubanIceCream.

AzucarIceCreamisapremiumartisanalicecream,weaim tosellouricecreamNationally.Thetastealonewillgive youaculturalexperience.Madefromfruitspurveyedin Redlandsfromfarmers.

It’satruefarm-to-coneexperience.

PleasediscussAzucarIceCreambrand’sfranchise. Also,tellusabouthowyouareplanningtoexpandit.

WehaveexpandedintotheDallas,Texasmarketwithmuch success.ItisthesamedemographicasSouthFlorida.The icecreamisenjoyedbyallincludingLatincultures.Iam currentlyopeningmysecondstoreinMiamiinanarea calledPinecrest.

WeareshippingNationallythroughacompanycalled Goldbelly

Tellusmoreaboutyourproductofferings.Andwhat makesthemstandoutfromtheotherice-creambrands inthemarket?

Whatmakesourproductstandoutisthatitismadeevery dayfresh.

Weareatrue“farmtocone”icecreamcompany.Wehavea trademarkedflavourcalled“AbuelaMaria”,whichis guava,creamcheeseandMariacrackers.ItisaCuban favoriteandplayswiththenostalgicprofilesofthepast withatwistinicecream.

Wehaveexcelledinthemarketbyprovidingartisanalice creamwithgreatcareforfreshingredients.

Howaremoderntechnologysolutionsenablingyouto improveyouroperationsandofferings?

Mynextstepistobecomeautomated.Wearestillmaking theicecreaminsmallbatches.

Inyourview,whataretheexistingchallengesinyour industry,andhowareyoustrategizingyourcompany’s operationstotackletheminthenearfuture?

Thechallengescurrentlyarethecostoftherawproduct, shippingproblemsandinflation.Whenthecountryistight itislesslikelythatguestswillspendonartisanalicecream.

Also,asasmallbusinesswehavetobeabletocompete withlargebusinessesinpay,andinsuranceforour employees.

Whatwouldyouradvicebetothosebudding entrepreneursandenthusiastsaspiringtoventureinto theicecreambusiness?

Myadvicetopeoplestartingoutinthebusinessistohave perseverance.

Plantaseedeverydaytogetyoutoyourfuture.Everyday willbringchallenges,it’showyoudealwiththemthat counts.

HowdoyouenvisionscalingAzucar’soperationsand outreachinthecomingfuture?

IfeelthatwecouldbethenextCubanHaagenDaz.Thesky isthelimit.

Pleasegiveusafewtestimonialsfromyour clients/customersandalistofawards/recognitionsthat accuratelyhighlightyourorganization’spositioninthe market.

IhavehadoldCubanmencomeandtryourMantecado (Cubanvanilla).Theywouldtakemyhandsandcry becauseittookthembacktotheirhomeland,Cuba.They neverthoughtthattheywouldtasteitagain.

Myworktakesthosenostalgictastesandbringsthemback tolife.

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Icecreamisandwillalwaysbeauniversalfavoriteforall. Takeitfromtheyoungestoneinthefamilytotheoldestone. Everyonehasafavoriteflavorwithspecificadditionstoits toppingstoo.

Callitamidnightcravingorhavingabaddayatwork;theone thingwealwayssearchforsomethingtocheerupourdaywhile watchingourfavoriteseriesisourtuboficecreamwithsome snackstomunchon!

Withthedecadesofevolutioninfoodtechnology,wehaveseen changesonmanylevels,includingnational,international,and globaltastesinicecream.Fromourgrandmother’shomemade versiontocones,themarketisnowbeingcustomizedwithnew temptingflavors.Today,modern-dayicecreamhaschanged exceptionally

Let’s take a taste of the ice cream innovations and get lured into them!

Dairy-FreeIceCream

Ifwelookattraditionalicecreams,theyaremadeupofcreamand sugar,whichmakesthemahigh-caloriefood.Butwiththe increasinghealth-consciousmindset,everyoneisswitchingtolowcalorieicecream.Evenveganicecreamstradedairyforplantbasedkindsofmilklikesoyorcoconut.

“I scream, You scream, We all scream,
” ICECREAM
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Theoreticallyspeaking,alternativerecipeshavebeen inventedtocopewiththeever-increasingdemandfora healthyalternativetothetraditionalfull-fatversion,and mostpeopletendtoeatmoreofitinasinglesitting.People tendtopreferthelatestversionovertheold-schoolversion.

Non-meltingIcecream

TheJapaneseinventedacompletelyorganicwaytomake icecreamthatretainsitsshapeanddoesnotmeltforseveral hours.Researcherssaidthemakersmakedessertsusing polyphenolliquid,whichisextractedfromstrawberries. Whenitisaddedtodesserts,thedairycreamsolidifies instantly

Alotofcuriosityledtotheriseofsuspicionabout polyphenols,butitturnedouttobeanaturalcompound withthepotentialfordeliciousness,especiallyforus.The propertiesofpolyphenolsmakeitdifficultforwaterandoil toseparate,sotheicecreamretainsitsshapeforalonger timeandmakesithardtomelt.

IcecreamwithProteinBoost

Icecreamcontainsabout3–4%proteinonaverage.The additionofproteinonlyenhancesthenutritionalcontentof theice-creams.Proteinslikewheyprotein,soyprotein,pea protein,andmanyothersareusedsometimes,butthemore recenttrendofaddingnutslikealmonds,pistachios,and othersdoesaddtoitshealthycomponentslikedietaryfiber andhealthyfatstoo.

Consideringthefactthatfruitsareapopularingredientin icecream,however,theyjustprovideflavorandaddasmall amountofsugar.Mostcustomersdemandaloweramount ofsugarintheiricecream.

ColorChangingIcecreams

Thecolor-changingicecreamdidraisealotofquestions, butit’snotnewtoall.Apatentherewasfiledbackin2001. Itisnamedafterthefrozendessertnoveltythatchanges color.Itshowstheuseofaredcabbageextractnamed anthocyanintoachievetheeffect.

In2014,aSpanishmannamedManuelLinareswentviral withhisclaimthathehadinventedcolor-changingice cream.Theformulaisclaimedasa“PatentPending Secret.”Itchangescolorinresponsetotemperature changesandtheacidfoundinthehumanmouth.

Thesecolor-changingpigmentsarewatersolubleandcalled anthocyanins.Theyarefoundinflowersandfruitsand someleaves,stems,androots.Theyturnpinkinacid solutions.Purpleinneutralsolutions,greenish-yellowin alkalinesolutions,andcolorlessinalkalinesolutions,where thepigmentisatalowerlevel.

GlowintheDarkIcecreams

ThefluorescentfoodtrendbeganwithHalloweentreatsfor kids,wherefoodsthatlitupmadethemsmile.Charlie Franciscameupwithawaytousetheglowofjellyfishfor bioluminescenceinicecream.Herecreatedachemical jellyfishproteinthatreactstothetouchofthetongue.The moreyoulickitwhileeatingit,themoreitglows.

AdesertparlorinMelbourneaddedafewchangestothe sameinnovation.TheydidthatbyaddingUV-reactive liquidcoloringtotheicecream.Theyarriveinflavorslike raspberryandmangopassionfruit.Itisconsidered completelysafeandvegan.

To conclude,

Giventherecentinnovationtakingplaceinthefood industry,there’salottolookforwardto,withfirmevidence foreseeingdevelopmentsintheupcomingyears.The competitionintheindustryforhigherqualityandvaluein theproductsconsumedbypeopleallaroundtheworld.Itis anticipatedthattrendslikethesewillcontinuetogrowas longasmanufacturingprocessesareaccompaniedbynew processtechnologieswithingredientsandfunctional behaviortoaddresstheneedsofhealthandwellness consumers.

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Development of Business Leaders in the Time of Crisis Through Cooperation

Thegeopoliticalmapofthe worldischanging.After severaldecadesofgreater connectionandcooperation,comesa timeofgrowth,isolationism,and protectionism.Everypartoftheworld strivestobecomeself-sufficientand lessdependentonothers.Thiswilllead tomoreinstabilityintheworld, especiallyinunderdevelopedparts.As theUS,EU,andChinaareclosing, therewillbelessandlessroomforthe spreadofeconomicprogress,knowledge,andtechnologytotherestofthe world.Theprocessofoutsourcing productionhasreducedeconomic differencesbetweencountriesand globalinequalityfordecades.Anew worldandanewworldorderare emerging.Adeparture,inshort,from everythingthatiswellknowntous.

Aperiodofcrisisiscomingfor Europe,theUSA,China,andtherest ofthedevelopedworld.Aperiodof famineiscomingtoAfrica.Mostofthe successintheglobalfightagainst povertyinrecentdecadeshasbeen achievedduetotheeconomicprogress ofChinaandIndia.Despitenumerous donationsanddebtrelief,progressin sub-SaharanAfricahasbeenpoorto none.

AttheGlobalChamberofBusiness Leaders,weseethatinflation,for example,isbecomingagrowingglobal problemandthattheworldissliding towardrecession.It'sjustawasteof timewhentheworldwillfinditself there,inarecession.Wecanonlyhope thatwedonotevenreachaperiodof stagflation,whichcouldreallyturn everythingupsidedown.Nowthe worldneedsmorecooperation,not less.Thesolutionfortheglobal economyistolookforpointsthatunite usall,suchasthefightagainstclimate change,butweinsteadlookforpoints thatdivideusanddeepenconflictsand leadtoisolationism.

Personally,Iamasupporterof developmentstrategiesthatarebased ontheprincipleofsustainability performanceandincludesolutionsfor nature,theeconomy,andsociety,i.e., people.Ifever,itisespeciallyimportantrightnowthatstrategiesinclude sustainableinitiativesthatwecan sovereignlysupportwithourcore capabilities.Forexample,knowledge, know-how,technologies,oranything elsewearegoodat.Itisnecessaryto createstrategiesinsuchawayasto achievethehighestpossiblesocial impact.Wealsoneedtounderstandthe microandmacroenvironmentinwhich

weoperate,andwemustbeableto anticipatethosefactorsthatmakeit necessarytoconsolidatestrategies againandagainandadaptthemto necessarychanges.Theabilitytomake quickdecisionsismoreimportant todaythaneverbefore.

Theeconomyneedsopportunitiesright now.Fortunately,manybusiness leadersalsorealizethatthegreatest opportunitiesalwayscomefromthe greatestchallenges.Andtheyear2023 willmostlikelybefullofchallengesas well.

Asalreadymentioned,theworld economywillalmostcertainlyfind itselfinarecession.Macroeconomists predictthatatleastuntilthemiddleof 2023,inflationaroundtheworldwill continuetogrow.Ipersonallythink thatitwillbeatremendoussuccessif wemanagetotameinflationatleast untiltheendof2023.Itislikelythat theproblemsinthelogisticssectorwill continue,andwecanonlyhopethatwe findappropriatesolutionsinthisarea aswell.Thedeindustrializationof Europeispredicted,whichisalsonot verypositivenews.Inshort,the predictionsfor2023arebynomeans rosy

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Dejan Štancer is the Chairman of the Global Chamber of Business Leaders, the president of the KSBC Business Club, a registered and licensed lobbyist in the EU instuons, and at the same me he is also an advisor to many polical and business leaders around the world, and he also advises governments and companies.

He is also a polyglot, fluent in at least eight world languages. He is an advocate of global business cooperaon, integraon, sustainable and social development, and the fight against climate change. For his work and merits, he has been honored with various state awards, as well as awards for his role as a global business leader

Inlightofthesedifficultand unpredictableconditionsforbusiness leaders,wewillcontinuetolookfor pointsofconnectionandthecreation ofnewopportunitiesintheGlobal ChamberofBusinessLeaders.Wewill continuetostrivetocreateanenvironmentfordevelopmentandcooperation, andwewillhelpbusinessleadersand theircompaniestogetthroughthetime ofcrisisaheadasbestaspossible.Our desireandguidingprinciplearethatas manypeopleaspossibleintheworld understandhowimportantitistowork togetherandnotletourselvesbe dividedandthatwecandosolittle alone,whiletogetherwecandoso much.

25 www.insightssuccess.com OCTOBER | 2022
Dejan Štancer Chairman Global Chamber of Business Leaders

Icecreamisaweaknessforeveryone,fromchildrento

theelderly.Noonecandenyascooporabiteifitis offeredtothem.Aninstantmoodbooster,itleavesa smileonyourfacefortheentiredaywithitssweet lingeringtasteinyourmouth.

Giventheingredientsthatgointothemakingoficecream, whichisusuallymilkprocessedintoacreamytexturewith addedflavors.Unfortunately,asinglescoopcontainsalot ofsugar.

Ever wondered how it would affect our bodies in the long run?

Tosettleallthequarrelsraisedabove,let’sswitchtolowsugarpintsoficecream.Soundssuperhealthy,right?Well, itundeniablyis!

Withthethoughtofmakingadairy-freedessert,CEOand PresidentofNadaMoo!DanielNicholsoncameupwith thehealthierideaofusingorganiccoconutmilkafter followinghisfamilybusiness.

NadaMoo!hasalmostreducedthefatandcalorieportions toalmosthalfascomparedtoregularicecreams. NadaMoo!icecreamsgiveamouth-wateringexperience withtheaddedperksofbeingdairy-free,gluten-free,vegan, andnon-GMOproducts,aswellasotherdairy-free alternatives.Itisfreeofcontaminationandalsosupportsa sustainablefoodchainforfuturegenerations.

Let's have a look at the highlights of the interview and know more about NadaMoo!

Delivering Low-sugar Pints Around the World

PleasebriefouraudienceaboutNadaMoo!andtellus thestorybehindit.

NadaMoo!wasdiscoveredbyaWholeFoodsbuyerbackin 2004inAustin,TX.Ourhomemaderecipewasbeing sampledatalocal,popularjuiceshop,andthismanwalked upandaskedforasample.Someofhisverynextwords wereifyoucanbuildabrandaroundthisandputitinto packaging,wewillputitontheshelfatWholeFoods Market.Thisisabrandthatstartedassomethingveryniche forstrictlyplant-basedconsumers,butovertime,ithas morphedintoaproductforsomanymorepeoplewhoare lookingtoindulgemoremindfullyandmorefrequentlyas weconsidersomuchofwhathealthandwellnessmeanto us.

Kindlyenlightenusaboutthevisionandmissionof NadaMoo!underyourleadership.

Undermyleadershipandtheleadershipofourteam members,wehavecontinuedtochampionourbrandto ensuremoreandmorepeoplecanbenefitfromtheir interactionwithourproduct.Ourbrandneedstocontinueto increaseitsdistributionfootprinttobemoreavailableto morepeople.Additionally,it’sofimmenseimportancethat throughproductinnovationwecanreachmoreconsumers andpenetratemorehouseholds.Theworkourleanteam doeseverydayisincrediblychallenging,butwearepeople whowanttobeapartoftheworld’ssolutiontohealthand wellnessandsustainability Thisiswhatdrivesustirelessly

10 Ice Cream Company Brands That Will Melt Your Heart 28 www.insightssuccess.com OCTOBER | 2022

The good thing about NadaMoo! has been that even when the capital markets were demanding growth at all costs, we have always maintained a healthy balance of focus on growth and protability simultaneously.

Daniel Nicholson CEO and President NadaMoo!

HowareyouplanningtoexpandNadaMoo!?

Wearefocusedonexpandingintomoreofthegrocery channel,firstandforemost;however,weaspiretopush furtherintootherdistributionchannelsandothersubcategoriesoffrozendessertsbeforemovingevenfurther intoothertangentialcategories.Ourteamhasbeenworking veryhardtoensurewecanmakethisarealityforourbrand andourexistingandfutureconsumers.

Tellusmoreaboutyourproductofferings.Andwhat makesthemstandoutfromtheothericecreambrands inthemarket?

Wecurrentlyhaveourcorepintproductline,andwearein theprocessoflaunchingourBitesnoveltyline.Ourentire brandpromiseiscenteredaroundthisrealityofmore mindfulindulgences.Wewanttocontinuetodeliverforour

customersonourpromiseofindulgence;however,wedo notwanttoaddexcessivelytoourcustomer'scalorieand sugarintakeastheydosomethingsocriticaltoour everydayescapesandsmiles.

Pleasebriefusaboutyourjourneyintheindustryand howyouhavemadethecompanyexcelinitscompetitive market.

In2007,IgraduatedfromtheUniversityofTexasinAustin withadegreeinMechanicalEngineering.By2008,Ihad joinedNadaMoo!inaControllerrolewhereIbegantobe fullyimmersedinthisindustrythatIknewverylittleabout. It’ssointerestingtodivesodeepintoanindustrythathas suchaprofoundimpactonallourlivesyetsofewofus knowanythingaboutitscomplexity.I’veusedmypassion, myworkethic,andmyconstantlygrowingknowledgebase todomybesttoensureNadaMoo!isonthemostsolid footingpossibleinaverydifficultindustrydominatedby massivecompaniesthathavealotofcontroloverourfood andbeveragesupplychainandsystem.Wemustremain adaptableandpersistentinourconstantpursuitofgrowth. Ourteamiscomprisedofsomeincrediblepeoplethatshare thatpassionforourmission.

Howaremoderntechnologysolutionsenablingyouto improveyouroperationsandofferings?

Perhapsthemostrecentimprovementwe’vemadetoour operationandourofferingisthroughouralignmentwitha

keymanufacturingpartnerthathassomeincredible materialssciencetechnologywheretheyhavebeenableto createamochi-likeexteriormembraneforournewBites noveltyproductthatismadefromalgaeandotherplantand fruitfibers;therefore,itisnotatallliketraditionalmochi whichismadefromriceflour Thisisamassive breakthroughforusbecausewecanmakeacompletely differentiatedproductforthemarketthatnobodyelsecan utilize,atthistime.Theproductisabsolutelydeliciousand veryconvenienttosnackoninfullalignmentwithour mindfulindulgencebrand’spromise,“Each bite is only 25 to 35 calories and 3 to 4 grams of sugar.”

Inyourview,whataretheexistingchallengesinyour industry,andhowareyoustrategizingNadaMoo!’s operationstotackletheminthenearfuture?

Ourindustryiscurrentlyinanincrediblydifficultsituation. Thecapitalmarketsonceencouragedemergingbrandsto solelyfocusongrowth,atallcosts.Nowthatweareinthe midstofamassivemacroeconomicdownturnandgrowth hasstagnatedformanycompanieswhilerecordprofitsare beingexperiencedbythelargestfoodcorporations,the capitalmarketshavecompletelyflippedtheirplaybookand havenowbeenaskingallemergingbrandstofocuson profitabilityiftheywanttocontinuetohaveaccessto capital.Operationally,thisturnofevents,ontopof everythingelsethatallofushaveexperiencedsincethe onsetofthepandemic,canbecatastrophicforsomany.We areinthemiddleofworkingwithourteamtoensurewe havetherightgameplaninplacetocontinuetocreate

operationalcontinuity.ThegoodthingaboutNadaMoo!has beenthatevenwhenthecapitalmarketsweredemanding growthatallcosts,wehavealwaysmaintainedahealthy balanceoffocusongrowthandprofitabilitysimultaneously Thepreviousinvestmentmethodologyjustdidnotresonate withourbeliefsystemrootedinsustainabilitylogicapplied toallthings.

Whatwouldyouradvicebetothosebudding entrepreneursandenthusiastsaspiringtoventureinto theicecreambusiness?

Beaware!Thisisanextremelyfunindustry,andthereare incredibleopportunitiestoaddvaluetoconsumers’lives andthehealthandwell-beingofourplanet;however,the scalingprocessandthebattlesthatneedtobewonalong thewayareextremelydifficultandplentiful.Attackthis industrywithenthusiasmandwithaclearunderstandingof whatyouaretryingtoaccomplishandwhy.

Howdoyouenvisionscalingyourcompany’soperations andoutreachinthecomingfuture?

Wehaveourhandsfull.Asmentioned,thisisavery difficultandpivotaloperationalperiodinourindustryand acrossotherindustries.Wemustmakesurewecannavigate thecurrentstormtobepreparedforthemoreopenwaters wherewewillbeabletofocusonspeedandgrowthonce againmorereadilyaswelaunchthebrandintomore channelsandinnovatewithmoreproducts.

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Inventionsthat Turned Ice Creams intoLeisure

Thesocialinterventionsledbytechnologyhave

simplifiedavarietyoflabor-intensiveprocessesfor mankind.Thesteadybuild-upofeasethrough innovationshasturnedthetablesfromtheexclusivityof resourcestoequalaccessibility.

Andoneareawherethischangeisclearlynoticeableisinthe foodsector.Lavishcuisineslikecottagecheeseanddesserts likeicecreamstooktechnologytomaketheir festival debutin th the20 century

Whiletheformerfoodchoiceisstillinthenascentstageof globalpopularity,thelatterhasbeenago-tooptionofchoice formany,beitinhappiness,sadness,orbeitanyseasonfrommonsoonstohotsummerstochillywinters.

And wouldn’t the story behind this delicacy’s journey from zero to fame would be fascinating to know?

Thefollowingpieceofarticleintertwinesthejoysonefeels whileeatinganicecreamtubwiththefactsoftechnological upgradesthatmadethispossible.

Let us dive in further to explore the ice cream world:

ReservedAsaLuxury–FromIcePitstoHand-Cranked Churn

Thestoryofthiscoldcomforttreatgoesbacktothetimesof majesticdynastieswithgoldencastles.Theorigindiffersfrom

onebooktotheother;somesayitbeganfromtheTang DynastyofChinaasa“frozen-milkconfection,”while th accordingtosome,itdatesbacktothe5 centuryB.C., whenfamousancienttravelerandmerchant,MarcoPolo, introducedEuropetosorbet-styledesserts.

Inthehistoricaldiaries,itisfoundthatexperimentationwas evenbeforethis.KingNeroClaudiusCeasaroftheRoman empirewouldsatiatehissweetcravingsbyamusingly collectingicefrommountainsandrelishingitlaterwith toppingsoffruitsandjuices.Theice-huntingadventure drovemanyeminentpersonalitieslikeAlexander–the Great,ThomasJeffersonandGeorgeBushintoicecream harvesters.

Whileextractingicewascomparativelyeasy,thechallenge wastopreserveit.Thecontemplationonhowtoachieve thistaskledtotheideaofformingicecreampits.These werebuiltundergroundbyformingholesorwood-madeor brick-madeicehousesthatwereinsulatedbystraw

Asmanyopinethatlazinessfostersinnovation,theneedto saveeffortsofdigginganicecreampitwaseasedbythe inventionofsalt.

Theadditionofsaltwiththeuseofahand-crankedchurnto theprocessdecreasedthemeltingpointandaidedits preservationforalongertime.Thisnewtechnology producedsofterandsmootherdessertsinadurationlesser thanwhatwasneededbeforethemid-1800s.

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History Talks

Despitetheprogress,itstastewasknownonlytotheelite community Whatmadeadifferenceinitspopularityas wellasitsproductionwasthetimelyarrivalofrefrigeration technologycoupledwithinventionsbyLouisPasteur

AdvancingwiththeColdBox

Amidstthemanymarvelsproducedduringtheageof enlightenmentwascontinuousrefrigeration.Notventuring intothesciencebehindit,whichbasicallyexperimented withtheinclusionofvaporratherthanwater,the technologyproducedadominoeffectforthesoftdessert industry.

Continuousrefrigerationtechnologyenabledwide-scale industrialproductionoficecream,asonecouldnow preserveitaslongaspossible.Thismarkeditsjourneyfrom castlestobrick-mortarhouses.Now,everypersonwouldbe foundholdinganicecreamconeandbeatingtheheat waves.

VoyagingwithColdChainSystems

Thetravelogueofthisdelicacyextendedfrombeing confinedtooneregiontomanyspectacularplacesacross theworldwiththehelpofcoldchaintechnologies.Cold chainstoragethatwasmadeefficientwithmethodsof pasteurizationledtoanoverhauloftheicecreamindustry’s profitsaswellasthecuisineexperienceworldover.

Alongwiththis,routesofglobalizationmadeiteasierfor topmanufacturersacrosstheworldtoestablishtheirunits inothercountriesthatweredevoidofthismarvelous dessertandtoextendtheirtechnicalexpertiseinthese regions.

st Inthe21 century,coldchainstorageisadvancedwith expandingabilitiesofArtificialIntelligence,Machine learning,andothers.Thesehelpinautomatedregulationof temperature,assistinqualitychecksandbringtheproduct inlinewithregulatoryrequirementsalongwithoverallcost reductionsbecauseofintelligentaswellascreative packagingstyles.

Overall,thesesteadystepsincreaseditsproductionaswell assales,droppeditsprices,andturneditintoadelicacythat couldbeaccessedandaffordedbyeveryone.

FromJustanExperiencetoLeisure–WinningHearts ofMany

Technologicalideationshavemadeicecreamsacommon post-lunchorpost-dinnerserving,tobeenjoyedwith family,oramust-havetocelebrateimportantlifemoments, orjusttoeatwhenonewishesto.Describingthe importanceofscienceintransformingicecreamfromelite toleisurecouldbesummarizedinoneword,thatis–Facilitator

Apartfromexpandingitsareaofoperationsanddevising methodologiesforitsmanufacturing,ithasturnedtheice creamindustryintoanareaofexperimentationtoo,where thescopeofitsleisurelydelighthasbeenamplifyingwith thecreationofnewflavors,ornon-meltingvarieties, changingcolorsvarieties,glowinthedarkinventionsor low-calorieicecreams.

Fromrawicetoflavoredicecupsortubs,thisdesserthas surelywonandcontinuestowintheheartsofeverysoul today!

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Piccadilly Whippy

Re-creating Childhood Ice Cream Experiences

Onasunnyafternoon,apreferredgo-tocuisine

woulddefinitelynotbespicyfoodbutrathera soothinglydeliciouscolddessert.Butmanywould resistandcurbthecravingsjustbecauseoftheir unwillingnesstostepoutinthehotweather.So,theobvious wishwouldbetogetitdeliveredwhilebeingindoors.

Now,imagineavibrantlycoloredtruckfulloficecreams madeofavarietyofflavorsatyourdoorstep. Wouldn't one run with those loose change they have, apply all the mental maths learned so far, grab those clothes hastily, and run to get their favorite ice cream?

ThisisexactlythethoughtwithwhichPiccadillyWhippy wasborn,andcontinuestobedrivenbythismission.The icecreambrand,basedoriginallyintheuncertain MediterraneanclimateoftheU.K.shiftedtotheariddesert climateofDubai,isfoundtobedeliveringhappiness, nostalgia,andsatisfactionwithitson-the-wheelsicecream intheregion.

TheideawasbroughtintotheworldbyitsfounderMr Majid,who,posthisunfortunatedemise,handedoverits operationtohiswifeJasveenPendaer,whoisalsothe OwnerandManagingDirectorofPiccadillyWhippy Withoutafullstop,asafemale,sheispoweringaheadto createhappydessertmemoriesforallwiththeirvibrantly coloredvan.

Through the interview highlights below, let us re-experience our childhood ice cream fun with Piccadilly Whippy while learning more about its elements in the industry!

PleasebriefouraudienceaboutPiccadillyWhippyand tellusthestorybehinditsestablishment.

MylatehusbandwasanicecreammanintheU.K.since histeens,followingthefootstepsofhisfather.He

continued,asanadult,expandingonevanintoafleet representingafamousCornishbrandcalledKelly'sof Cornwall.

DuetotheweatherintheU.K.,theoperationofthe businessisseasonal,whichwouldfrustrateanddepressmy husband.WhenMajidhadamajorheartattackin2016 requiringatriplebypass,heboughtabusinessinsunny Dubai,wherethesunshinewasguaranteedallyearround. Hepresentedmewithachallengeexpressingthathewas tootiredandunwelltorunthecompanyandsaid,"Heredo somethingwiththisbusiness–makeithappen".

Myselfprofessionally,anEarlyYearsPractitioner,was forcedtoputmythinkingcapon.

Kindlyenlightenusaboutthevisionandmissionof PiccadillyWhippy.

IbasedthevisiononnostalgiaasItookmyselfbackto beingachildrememberingthejoyonewouldfeelupon hearingthemelodyofanicecreamvangracingyourstreet. Thefeelingofyourchestburstingwithprideasyou scrambleforsomeloosechangeandgorunningafterthe vantopurchasinganicecreamindependently.Utilizing yourfirstsetofskillsusingmentalmathematics,confidence inaskingforwhatyouwantandsatisfactionin accomplishingyourvictoryofbuyinganicecreamallby yourself.Nowloseyourselfinthemomentofenjoyingthat icecream.

ThisisthethoughtthatIwantedastressedadultintheir officetoruntowhentheysaworheardmyvan.

Pleasediscussyouricecreambrand'sfranchise.Also, tellusabouthowyouareplanningtoexpandit.

Ibelieveditwasimportanttohaveyourownbrandand distinctliveryratherthanbrandingthevansusinganother company.Icecreamvansarebuiltbytheleading

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I based the vision on nostalgia as I took myself back to being a child remembering the joy one would feel upon hearing the melody of an ice cream van gracing your street.

Jasveen Pendaer Owner and Managing Director Piccadilly Whippy

manufacturerWhitbyMorrisonwellknowntoanyonewho haslivedintheU.K.

ItwasimportanttokeepthelinkofLondon'sPiccadilly Circusinpeople'smindssothebrightcolorsofPiccadilly Whippyshouldstandoutwherewewouldberecognized andassociatedwithBritishauthenticicecream.

Duetothisconsistency,wehavebecomeindemandacross thesevenEmiratesrequiringmorevanstobebuiltand shippedover.

Tellusmoreaboutyourproductofferings.Andwhat makesthemstandoutfromtheotherice-creambrands inthemarket?

WehavestucktothetypicalmenuservedintheU.K.and haveoutsourcedwherecertainingredientsarebannedinthe UAE,carefullystayingascloseaswecaninoffering"that nostalgia."

Wetrynottofollowcrazeswhichisagambleaswedonot wanttobelabeledasboring,butit'simportanttostickto yoursignatureproduct.Ialsoservedtheicecreammyself

talkingtomycustomerswhichmadethehomesickones feelreallyhappybeingservedBritishIceCreamfroma BritishAccent.

Ifeelthisreallyhelpedustoestablishourselves.Theice creammachineitselfisspecificallymadeforsofticecream. Youcouldusethesamerecipeinastandardmachineand ours,butthetasteandfluffytexturewouldalwayssurpass. Themachineryisdesignedtoputinacertainamountofair, givingthewhippynameandconsistency.Thisisanother factorofhowwestandout.

Pleasebriefusaboutyourjourneyintheindustryand howyouhavemadethecompanyexcelinitscompetitive market.

Iventuredintoproductbranding,whichgivesthecompany anexcitingleaseoflife,especiallywhenyousee promotionalbrandingbeingappliedtoyourvan. CompaniesaslargeasCarrefour,Spotify,andTalabathired ustoadvertisetheircampaignstoawidespreadaudiencein ourownauthenticway.

Ihavealsodabbledwithfamilycommercialsandvideos relatingtoaplethoraoftopics.Iamproudtobesponsoring

twonetballteams,DragonfliesandMagpiestosupport femaleentrepreneurs.

Howaremoderntechnologysolutionsenablingyouto improveyouroperationsandofferings?

IntheU.K.,wewerebookedthroughwordofmouthand recommendationbutaswemovedtoDubai,werecognized thatamajorityofbusinessisthroughsocialmedia,causing ustobecomeactiveonInstagramandFacebook,posing difficultiesforsomeonewhoistechnologicallychallenged.

Ihaveenjoyedworkingwithagreatteam(Wilburand Ahmed)whoproduceshortfilmsandcommercialstoreally showcasePiccadillyWhippy.

Inyourview,whataretheexistingchallengesinyour industry,andhowareyoustrategizingyourcompany's operationstotackletheminthenearfuture?

Duetoanever-growingincreaseofdemand,wearefacing "copycat"companieswhowatchuscloselyandtrytofillin thegapsincustomerdemand.Thisworksforthem temporarily,buttheirsuccessisshortlivedaseventuallythe customerscomplainabouttaste,andauthenticityandmiss

ourcustomerservice.Iamintheprocessofaddingtomy fleettocoverawiderradiusandhavesomeexciting projectsinthepipelinethatwillberevealedprettysoon. Beingafemaleismygreatestchallenge.Thenbeinga widowedfemalehasbecomemygreaterchallengeinadogeat-dogworld.

Mechanicswilloverchargeformaterialsandlabor,thinking Idonotknowaboutthepartsofmyvehiclesand machinery.Ido.IhavesetupanothercompanyintheU.K. calledMr&MrsWhippywhereIdrivethevansmyselfand takethemtomechanicsandlearnaboutwhatisbeingfixed.

Whenmyhusbandwasalive,Iwouldwatchhimrepair things,andIwouldaskquestionstoeducatemyselfshould Ineedtheknowledgelater.Idid.

Whatwouldyouradvicebetothosebudding entrepreneursandenthusiastsaspiringtoventureinto theicecreambusiness?

Donotbeafraidofcompetition.Anddonotfeel disheartenedwhenacompanycopiesyou.Takeitasa compliment–youaredoingsomethingright!Andifyou arefemale–TakeRisks!

Howdoyouenvisionscalingyourcompany'soperations andoutreachinthecomingfuture?

Wesponsoranumberofsportsclubsandhaveourvery ownCricketTeamnamedPiccadillyWhippyThunders, whoaredoingverywellintheirgames.Ienvisagethemto gofarcarryingourbrandwiththem.

IhavecompletedtheworkonaKulfiCartformydiverse audiencetocaterforauspiciouscelebrations.Clientshave requestedmykiosk,whichhasbeenshippedoverforstatic long-termevents.

Ihaveevenrevampedacutelittlegelatoscooptrolleyto pushontosmaller-scaleeventsthatlackspaceforthevans.

Ihavecoveredallareasandwillpushforwardwithmy goalsofmakingthiscompanytheNumber1sought-after IceCreamBrandintheUAE.

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