10 Most Trusted Aviation Solution Providers, 2022

Dr. Simon Briceno Chief Commercial Officer Jaunt Air Mobility

Air Mobility

Soaring in the Present, Defining the Future of Urban Air Mobility

Entering a Realm of Skyrocketing Innovations

Editor’s Desk

AbhishekJoshi AbhishekJoshi

Weliveinanerawheretechnologyisadvancing

morerapidlythaniteverhasatanyotherpoint intheverticalshistorically.Virtuallyevery industryworldwideisundergoingtechnological advancements,andtheaviationindustryisnoexceptionto thisrevolution.

Fromtheadventofpredictivemaintenancetoembracing theinnovationsincloudtechnologywithaugmentation, enablingefficiencyintheprimaryoperationsofaviation. Initially,whenitcomestotheservicesofaircraft transformation,especiallycommercialaircraft,thetransfer ofinformationneedstobeephemeralorascloseto immediateaspossible.

Morethananything,cloudtechnologiesamalgamate variousotheraugmentationsleadingtoaffluentoutcomes. CombiningArtificialIntelligenceandBigDataplaysan extremelyvitalroleenablesaplethoraofreliabilityand ensuringenhancedsecurityandassuranceofqualityin nicheoperations.

Predictivemaintenanceisonefeatgreatlyenabledby advancementsinnew-agetechnology Asopposedto traditionalmaintenance,whichisbothtime-consumingand inefficient,predictivemaintenanceleveragesmachine learningtooptimizethetimeandresourcesspenton maintenancetasks.

Thebestpredictivemaintenancesoftwarecandetermine whichaircraftcomponentsneedrepairbeforeshowingany suboptimalfunctioning.Althoughdigitaltechnologyhas existedforquitesometimenow,digitizinganindustryas largeastheaviationindustryisacomplicatedprocess. Beacontechnology,traditionallyrenownedasradar beacons,nowexcelsasoneoftheleadingnavigation systemswithitspotentialtoenabletrustworthinessfor

travelersbetweendifferentterminalsattheairport. Further,thistechnologycanassistairportsandvendorsat thepremisesandprovidedataaboutthecurrentlocationof thepassengersandthensendthempersonalizedand relevantinformationaccordingly.Moreover,Roboticsplay animportantroleinexecutingvarioustaskslike managementofconsumers'variousneeds,luggageand baggagehandling,andisconsistentlyworkingtowards makingthetravelexperiencedelightfulandcomfortablefor theircustomers.

Airlinescandrivevaluableinsightsbyanalyzingthevast amountofdataavailabletothemtocreatedelightful experiencesfortravelers,understandcustomerpreferences inreal-timebasedondataoftheirpurchasehistory,travel itineraries,etc.andprovidethemcustomizedoffers.

Embracingthejourneyofthecompaniesprovidingthe aviationindustrywiththeservicesandsolutionsthat empoweraplethoraofinnovations,InsightsSuccess featurestheenthrallingstoriesof"10MostTrusted AviationSolutionProviders,2022.”

Flipthroughthepagesandembracetheadvancementsthat aretransformingtheaviationindustryandscalingits progresstogreaterheights.

Have a Delightful Read!

Cover Story

Air Mobility

Soaring in the Present, Defining the Future of Urban Air Mobility

C O N T E N T S

Brief CompanyName

AMACAerospace athensflyingweek.gr

Arconic arconic.com

AviationCapital aviationcapital.com

CraneAerospace& Electronics www.craneae.com

GKNAerospace gknaerospace.com

JauntAirMobility jauntairmobility.com

FeaturedPerson

KadriMuhiddin CEO

LaurentP.Salah President

ThomasG.Baker CEO

JohnJ.Higgs President

AMACAerospaceisofferingnarrowandwidebodyVIP CompletionsandMaintenanceforthe corporate/business/privateaviationmarket.

Arconicisaleadingproviderofaluminumsheet,plateand extrusions,aswellasinnovativearchitecturalproducts,that advancetheautomotive,aerospace,commercialtransportation, industrial,packagingandbuildingandconstructionmarkets.

AviationCapitalisapremierglobalfull-serviceaircraftlessor focusedonbuildinglong-termpartnershipswith,andvalue creationfor,ourairlinecustomersandinvestors.

CraneAerospace&Electronicsdeliversinnovativedesignand manufacturingengineeringcapabilitiesforruggedcommercial aviation,defenseandspace.

GKNAerospaceistheworld'sleadingmulti-technologytier1 aerospacesupplier DavidPaja CEO

Dr.SimonBriceno ChiefCommercialOfficer

NationalAviation nas.aero

RECAROAircraft Seating recaro-as.com

Skytanking skytanking.com

VirginGalactic virgingalactic.com

JauntAirMobilityischangingthewaywecommute.Notraffic. Nocongestion.NoNoise.EnjoytheJauntJourney

NASaimstobetheserviceproviderofchoicetotheaviation sectorinemergingmarkets. HassanEl-Houry President

Dr.MarkHiller CEO

ClintonRoeder MD

MichaelColglazier CEO

RecaroAircraftSeatingisaglobalsupplierofpremiumaircraft seatsforairlinesandOEMs.

Skytankingprovidesafullrangeofaviationfuellingservices includinginto-planefuelling,aviationfuelstorageandhydrant management.

VirginGalacticisanaerospaceandspacetravelcompany, pioneeringhumanspaceflightforprivateindividualsand researcherswithitsadvancedairandspacevehicles.

C o v e r S t o r y

Air Mobility

Soaring in the Present, Defining the Future of Urban Air Mobility

The Jaunt Journey's patented design brings the best in aviation technology to meet the new era of transportation for urban air mobility.

Dr.

Briceno Chief Commercial Officer Jaunt Air Mobility

Simon

Therewasagrowinggapbetweenamid-market

aerospacecompanyandadefensecompanythat providedthelatesttechnologicalsolutionsand servicesinthecommercialandmilitaryaviationspace.

Fillingthisgapandcapitalizingonthedecadesofindustry expertiseacrossaviation,droneservices,andavionics markets,TheAIROGroupacquiredJauntAirMobility throughamergeracquisition.

JauntAirMobilitywasformedin2019todevelopand commercializeanall-electricaircrafttoservetheemerging urbanairmobilitymarkets.Withanaimforthesky,the companyacquiredtheslowed-rotorcompound(SRC) technologyfromCarterAviation,aproventransformative technologydevelopedandmaturedoverthelasttwo decades.

JauntrecognizedanopportunitytocombinetheSRC technologywiththelatestadvancementsinlithium-ion batteriesandelectricmotorsandthepromisingbenefitsof thermoplasticmaterials.Thecompanyhasestablisheda successfulbusinessmodel,developinganewtypeof aircraftreferredtoasanairtaxithatmovespeopleshort distancesoverlarge,congestedcities.

Multiplestudies(MorganStanley,Deloitte,BoozeAllen, GoldmanSachs)showsignificantmarketgrowthand aircraftdemandoverthenexttwodecadesfortheemerging airtaximarket,commonlyreferredtoasUrbanAir

Mobility(UAM).Theyprojecta$287billionglobalmarket by2030anda$1.5+trillionmarketby2040.

TeamInvestedinSuccess

TheJauntteamcomprisesexceptionalindividualswith executiveleadershipbackgroundsinaviationandbusiness anddecadesofexperienceinaircraftdesignandtechnology development,certification,andflighttesting.

"Any entrepreneurial endeavor requires a highly capable team; a team with vision and tenacity,"saysMartinPeryea, CEOofJaunt.

Dr.SimonBricenoistheChiefCommercialOfficerfor JauntAirMobility.HeisaccountablefordevelopingJaunt's commercialstrategy,identifyingnewbusiness opportunities,andworkingwithitscustomersandoperators toestablishanAdvancedAirMobility(AAM) transportationsystem.Simonalsoleadsthechargein expandingJaunt'sglobalnetworkofaviationand infrastructurepartners.Hemanagesateamofexperienced professionalstodeveloptheAAMEco-system.

TheAIROGroup

TheAIROGrouphasassembledasynergisticportfolioof well-positionedcompanieswithdifferentiatedand innovativetechnologies,rangingfromestablishedand matureproductofferings.Theseproductsincludeinnovative

10 Most Trusted Aviation Solution Providers, 2022

droneandelectricverticaltakeoffandlanding(eVTOL) solutions,withabalancedcustomermix,bothmilitaryand civil.TheAIROGroupisadvancinganecosystemof aerospacetechnologiesandoperationalcapabilitiesbuilt withtheexpertiseofsuccessfulcertificationandaproven trackrecordofsafetyandefficiency.

TheAIROGroup'swhollyownedsubsidiariescrossfour complimentarystrategicdivisions,eachwithadiverseset ofpartnersandcustomersandeachrepresentingalargeand fast-growingmarketsegment:

AdvancedAvionics:AspenAvionicsprovidesaircraft electronicdisplaysystemsforcommunications,navigation,

AI,collisionavoidance,radar,orelectro-optics.

Training:CoastalDefenseandAgileDefenseprovide professionaltrainingservices,includingadversaryair services,aircraftleasingtraining,andconsultingservices formilitariesworldwide.

CommercialDrones:Sky-WatchandAIRODrone provideprofessionalUAVplatformsandservicesfor reconnaissance,surveillance,inspection,andweather analysis,oftenusedwithincivilianandmilitary applications.

ElectricAirMobility:JauntAirMobilityprovidessafe, quiet,affordable,andeco-friendlyall-electricaircraftto operatorsworldwideintheair-taxi(urbanairmobility), cargo,andemergencyresponsemarkets.

ThePhilosophyatJauntAirMobility

Jaunthastakenauniqueyetprovenaviationapproachtoits businessphilosophyandthedesignofitsaircraft.Jaunt's missionistodevelop,certify,andcommercializeanallelectricVTOLaircraft.Thecompanyaimstoproducethese aircraftinquantitiesfarexceedingaviationproduction today.Itplanstoachievethisobjectivewithasuccessorientedplanthatleveragesworld-classsuppliers'support andhasaclearaircraftcertificationbasisastheframework fortheaircraft'sconfiguration.TheJauntJourneyairtaxi willbecertifiedatthehighestlevel,equivalenttothatof

“

“

The Jaunt Journey's patented design brings the best in aviation technology to meet the new era of transportation for urban air mobility.

largecommercialaircraft.

InadditiontotheSRCtechnology,Jaunthasdeveloped multiplepatentedtechnologiesessentialtomeetingor exceedingrequirementsfornoise,safety,operatingcosts, andacceptancebycommunitiesandpassengersalike.Jaunt isfocusedontheentireaircraftlife-cyclefromdevelopment andmanufacturingtooperationsandsupportabilitywitha sustainableaircraftdesign.Thismulti-disciplinaryapproach isoptimizedformaximumsafetyandaffordability.

"Jaunt is one of the most uniquely positioned companies in the eVTOL world. The fundamental aircraft technologies of the Slowed-Rotor Compound (SRC) have been proven out over the past quarter century. The world-class team now has the backing of the highly respected AIRO Group and tie-ups with impressive partners around the world. Perhaps most importantly, there are already existing rotorcraft airworthiness standards for the US Federal Aviation Administration (FAA), European Union Aviation Safety Agency (EASA), and Transport Canada (TCCA) under which the Jaunt Journey can be certificated. There's a lot of hard work ahead of Jaunt, but the company is wellpositioned to meet its goals.”

• MikeHirschberg,ExecutiveDirector,TheVertical FlightSociety(Fairfax,VA)

Designconsiderationsandselectionofworld-classTier1 aerospacesuppliersarefocusedonimplementing innovativetechnologies,expertiseincertification,andhighvolumemanufacturingprocessesthatminimizeaircraft acquisitioncosts.Jauntworkswithpremieraircraft operatorsandsupportandmaintenanceorganizationsto reducedirectoperatingcosts.Thesesavingsresultinthe lowestpassengerticketandcargocosts.

BuildingNext-GenAircraft

JauntAirMobilityisbuildingthebestinthenext generationofaircrafttomeetthegrowingdemandsfor fastertraveltimesoverurbanareas.Itistheworld'sfirst andonlycompoundaircraftthatisatruecombinationofa helicopterandfixed-wingairplane,withthebestaspectsof eachandasafe,seamlesstransitionbetweenhoveringand verticalflightandafast,smoothcruise.

Jaunt'seVTOListhequietestdesignconfigurationand offersthebestridequality.Intheunlikelyeventofa completepowerloss,theaircraftcanperformasafelanding throughenhancedautorotationandglidingcapabilities

makingitoneofthesafestaircraftinaviation. The patentedtechnologyhasbeenusedonmultipleJaunt demonstratoraircraft,withexceptionalperformance,over 300pilotedhours,and1000+takeoffsandlandings, validatingthecoretechnology

ThedevelopmentofeVTOLaircrafthasopenedmany potentialaviationapplications.Thetwomostsignificant marketopportunitiesarethemovementofpassengersand cargoinandaroundurbancities.Thesecondarymarketsare emergencyresponsewhichincludesmedevac,law enforcement,searchandrescue,andtourism.

Jaunthasdesigneditsaircrafttotransportpassengersand easilyconvertitscabintotransportcargo.Thecompany aimstoprovidespecializedaircraftkitsandequipmentfor secondarymarkets.

Thesuccessoftheurbanairmobilitymarketsdependson notjusttheelectricaircraftbutthemanyothernovel ecosystemelements.Operatingall-electricaircraftwill requirenewcharginginfrastructure,maintenance,passenger services,digitalinterfaces,andmanymoresupporting elementstoenablethehigh-tempooperationsenvisioned forthesemarkets.Jaunthasrecognizedtheseecosystem requirementsfromtheoutset.

Thecompanyhasassembledagroupofcompaniesand formedaconsortiumcalledAccessSkyways,where collaborationisneededtofindsolutionsinareassuchas infrastructuretoensurecommercialoperationsarefeasible uponaircraftentryintoservice.

Simonsays, "As a research faculty member at Georgia Tech in aerospace engineering, I spent 15 years leading innovative aircraft design and technology integration finding the right balance of novel technologies and ones that have been proven is critical to getting through certification and commercial operations in a viable time."

DealingwithChallenges

Thecompanyistacklingchallengesinthefollowingthree areas:

• Thermoplastictechnologydevelopmentandits manufacturingprocesses.QarbonAerospace,Jaunt's partnerindevelopingtheirairframestructures,has madetremendousstridesinadvancingtheuseof thermoplasticsforaviationapplications.Thecompany willworkontheremainingdevelopmentareasto

“ “

• ensurethetechnologyisreadyforcertificationand production.Simonexplains, "We will use the latest technologies like thermoplastics and clean manufacturing processes, resulting in an aircraft that will be 99% recyclable."

• PublicacceptanceofeVTOL/airtaxiaircraft.The urbanairtaximarketisnewtothepublic,andOEMs mustdemonstratethattheseaircraftareassafeas commercialairliners,aremuchquieterthan helicopters,andareaffordablefortheeveryday commuter Theindustryhascometogethertoaddress manyofthesechallenges.

• Lookingfurtherintothefuture–onceurbanairtaxi marketsareestablishedandgrowing,therewillbea needtoensurethattheairspacecansafely accommodateagrowingquantityofaircraft.Therewill beaneedtotransformtheairspacetrafficmanagement overurbanareas.

AffordabilityatitsCore,SustainabilityattheForefront

Theurbanair-taximarketisanewmobilitysolutionfor peopleinandaroundlargecities.Thisnewformof transportationwillallowpeopletomovemuchfasterandto fartherdestinationsinanaircraftthatwillbesafe,quiet,and environmentallyfriendly.Jauntanditsoperatorswilloffer affordableair-taxiservicesforcommutersinmajorglobal metropolitanareas.

AtthecenterofJaunt'svaluesisafocusontheeconomic

impacttheorganizationwillhaveoncommunitiesand ensuringthatitremainsenvironmentallysustainable.

Inaddition,aneconomicimpactstudyexaminedJaunt's significantdirect,indirect,andinducedfinancialimpacts andemploymentcreation,highlightingthousandsofjobs resultingfromaircraftdevelopmentandproduction.Jaunt's aircraftmanufacturingcenterinQuébecleveragesthe thrivingaerospaceindustrythere.Thecompanyplanstotap intotheestablishedaerospacesupplychainandthe engineeringtalent.

Simonconcludeswiththewords, "Jaunt will demonstrate a pre-production model of the Jaunt Journey in 2024, and Jaunt's certified aircraft will enter service in 2027. Looking further into the future, the trend in aviation is autonomy Jaunt plans to convert its aircraft for autonomous (with no pilot onboard) operations, which will happen when the public and certifying authorities are ready. In the meantime, The AIRO Group commercial drone division focuses on providing new AI solutions on drone platforms which will serve as testbeds for Jaunt to learn about future autonomous capabilities."

At Jaunt Air Mobility, we are building the very best in the next generation of aircraft to meet the growing demands for faster travel times over urban and regional areas.

Tuuli Pärenson CEO Gofore Estonia

Changing Work and Society for the Good

Canyourunapubliclylistedcompanywithcloseto 1000employeeswithminimumviable management(MVM).Goforehasprovenittobe possiblewiththerighttoolsandmindset.Howisit possible?Isitaneffectivewayofdoingbusiness?

Agilemanifestowaspublishedin2001,whichisthesame yearwhenGoforewasestablished.Thecompanyvalues havestayedthesameeversince.Goforeisaleanandagile digitalconsultancycompany,andourgreatestassetisour experts.

Wetrustourexpertstomakethebestdecisionsthemselves andforourcustomers–webelievethatsmartpeoplemake smartdecisions.Thatiswhyourfirstandmostimportant valueisthatwearethebestworkplaceforeveryone. Goforewasratedasthe2ndbestEuropeanlevelworkplace in2017.Secondly,wethriveonourcustomers’success.We havehelpedtoachievesuccessinseveralcompanieslike SiemensorFinnair.Wealwaysworkasthesameteamwith ourcustomers,thatishowwewintogether.

Wehelpourcustomerswithallstepsofdigitalization,and wemustbedigitalourselves.

Tuuli

About the Author

Wethinkdigitalizationcanandshouldbeaforceforgood. Tous,itisaveryhumaneffort.Webringgoodpeople togethertoidentifyandembracenewwaysofthinkingand doingforamoresustainablefuture.Forexample,ina businesssense,wehavefoundthatoneimportantfunction isreporting.Reportingdoesnotrequireahuman component,sowehavefullyautomatedthis.Wehavea middlemanagerinGoforewhoisnotahumanbeing. Instead,heisachatbotcalledSeppo.Whensomeonehas forgottentoenterdata,thenSepposendsthemapersonal reminder.Heisalsoresponsibleforinformingushowwe aredoing.Thefutureishere,andweareembracingit.

Wehelpourcustomersimprovetheirdigitalservicesboth fortheircustomersandtheiremployeesandnetwork.Itall startswiththerightmindsetandvision,thencontinues implementationandcapacitybuilding.Ouremployees mightneeddifferentskillstomanageinachanging environment.Digitalizationwithoutpeopleisjusthardware andcode.Thus,weworkwithyoutouncoverhowpeople andtechnologybestserveeachotherandbuildsolutions thatcontributetoyoursuccess.Whenyouhaveagoalbut strugglewiththeenablingmeans,wehelpyoudevelopthe capabilitiesnecessaryforrealizingyourobjectivesby

designingpurposeful,agileprocesses,ecosystems,and serviceconcepts.Thirdly,alltheservicesthathavebeen developedhavetokeepupwiththeconstantlychanging world.Weareheretoimprovetherunningofyour operationsby,e.g.,automatingorrethinkingroutinesand increasingyourconfidencebylookingafteryoursystemsas iftheywereourown.

Ouruniquecompanycultureisbasedonequality, transparency,andtrust.Everyonehasapartandavoicein ourcommunalculture.Ourculturethriveswheneveryone iscommittedtobuildingit.AtGoforeyouarefreeto chooseyourwayofworkingsincewebelieveindividuals knowhowtheyworkattheirbest.Weencourageour employeestolearncontinuouslyandofferpossibilitiesto developtheirexpertiseandpersonalskills.AtGofore,you canbeyourtrueself.Ourpeoplecometoworksmiling, evenonMondays.Thatisatruespiritthatcangivethe workarealmeaningandaffectwhatwecanachievewith ourclients.

Pärenson is the CEO of Gofore Estonia and is responsible for international business development in Gofore Group. She has extensive experience with successful digital transformations internationally in the private and public sectors. Her special skill is designing and implementing cooperation models that promote co-creation and stakeholder engagement. She is still a human being with Ph.D. in economics, a husband, three kids, and a dog.

Michelle Harty

BEST PRACTICES IN THE EVENT SERVICES INDUSTRY

Whiletheglobalpandemichashadaprofoundand

unparalleledimpactonthewholeworldand particularlythehospitalityindustry,Ihavebeen impressedandencouragedbytheinnovation,collaboration, andsupportIhaveseenthisyear.Iamproudtobeinvolved intheefforttomoveourindustryforwardandamexcited aboutcontinuingtoencouragegrowthandeducationamong mycolleagues.

Thetravelandmeetings/eventsindustrycametoastandstill inMarch2020withmanymeetingsandeventsbeing cancelledandrescheduled.Likemostofmyindustry colleagues,Iwashopingforaquickbounceback,butin Mayof2020Irealizedthatthiswasnotgoingawayas quicklyasoriginallyhoped.Iwasfeelingisolatedand wantedtofindawayforward.Ibeganreachingoutto peopleinmynetworktocheckinandseehowtheyfeltand whattheyweredoing.Iwasoverwhelmedbytheresponses ofmyindustryfamilyfeelingdiscouraged,alone,andin needofanswers.IdecidedIwantedtohelpandbrought thoughtleadersfromacrossthecountrytogetherviaZoom foraThinkTanktobrainstormbestpracticesformoving forwardwithinpersonmeetingsinour“newnormal”.

Herearesomehighlights.

Communication:Inmyopinion,thisisthemostcrucial componenttohostingsuccessfulmeetingsandevents.

Whileithasalwaysbeenimportant,inourcurrent environmentitiscriticalthatyouarecommunicatingwith yourattendees,hotel/venuestaff,andyourclientpriorto arrival.Itisimportanttooutlineeverydetailofyour meetingfromarrivalanddeparturetomealfunctions, agendaplanning,andcontingencyplanning.

Sanitation:Neverhavewebeensoexcitedaboutbleach andHVACsystems.Mosthotelsareusingelectrostatic sprayerstoprovidea360-degreesanitationofmeeting spaceaswellasregularsanitationofhightouchareas.We alsorecommendtakinganindepthlookattheHVAC systemsinyourvenuetoandmakingsuretheseareupto dateandfunctioningtoprovideasafeenvironment.

MeetingSet-Ups:Inkeepingsafetytopofmind,we recommendsettingyourmeetingspaceonthecautiousside ofareaguidelinesandrecommendations.Formostofour meetings,thismeans6ftofspatialdistancing.Consider settingspacewith3peopleper72-inchround,1personper cocktailround,or1personper6ftclassroomtables.Itis alsoimportanttoincludelargeraisleways,markedtraffic flow,anddedicatedentrances/exitstoreducecross contamination.

Signage:Havesignagepostedthroughoutthemeeting spacethatremindspeopletoweartheirmasksandmaintain distancefromothers.Inaddition,alsoprovidesignagethat

designatesone-wayaisles,entrances,andexits,aswellas floordecalsatregistrationdesksthatmarkoff6ftof distance.Thiswillremindattendeestofollowthe proceduresthroughoutthemeeting.

TouchlessBuffetsandPre-packagedMeals:Atthestart ofthesediscussions,manythoughtbuffetswouldbe inadvisableinourcurrentsituation.However,wehavehad greatsuccesswithbuffetsusingacoupleofdifferent methods.Oneoptionistohavevariousfooditemsinprepackagedcontainersthatattendeescanselectastheygo throughabuffetline.

AgendaPlanning:Inplanningyouragenda,itisimportant tokeepsafetytopofmindandcreateanagendawithyour newmeetinginmindratherthanshiftinganoldagendato accommodatethenewnormal.Consideryourgoalsand considersolutionssuchassmallergeneralsessions,virtual generalsessionswithin-personbreakouts,assigned sessionsandseats,speakersrotatingroomsratherthan attendees,andstaggeredstartandendtimes.

PreandPostMeetingSurveys:Requireattendeestotake pre-eventhealthscreeningsurveysidentifyingriskfactors, symptoms,andpotentialcasespriortothemeeting.All attendeesmustthenshowproofthattheytookandpassed thesurveybeforeenteringthemeetingandparticipatingin screeningsuchastemperaturechecks,additionalquestions, orevenCOVIDtestingdependingonthemeetingand resources.

SelectingaMeetingTypeinCOVID-19Contingencies

Thebestpartaboutmeetingsisthenumberofwaysyoucan meetandaccomplishyourgoals.Whilemypreferencewill alwaysbeconnectingfacetofaceforanin-personmeeting, Irecognizethatthismaynotbepossibleforeveryonebased onbudget,safety,resources,andmeetingpurpose.

Withtheassistanceoftechnology,wecanofferseveral alternativesforlocationswheregatheringsarelimitedor restricted.Thisincludesavarietyofhybridandvirtual optionsincludinginpersonmeetingswithvirtual components,meetingswithvirtualandinpersonattendance options,videoconferences,3Dvirtualenvironments,and more.Someofourrecommendationsareasfollows:

AttendanceChoices:Thebasicstructureforahybrid meetingwhereattendeeshavetheoptiontoattendvirtually orinperson.Thisisagreatoptionasyoucanstillmaintain thesizeofyourprogramandmanytimes,wefindthat attendanceishigherforhybridmeetingsasitallows attendancefromthoselivingfurtherawayorunableto travelnormally

SegmentedMeetings:Forsomemeetingsitisimportant thatthereisanin-personcomponentandtherearewaysto conductasafemeetingwithincapacityguidelineswithout havingtolimityourattendees.Onewayofdoingthisfora seminartypeprogramistobreakyourgroupintosmaller segmentsandbroadcastthespeaker'spresentation simultaneouslyintothevariousroomswhereattendeescan viewandhearthepresentation.

AgendaTracks:Similartotheabove,youcanmaintain someofthebenefitsonaninpersonmeetingsuchas networkingandfacetofaceinteraction,bydividingyour groupsintosmallersegmentsandassigningthemto differentagendatracks.

ParticipationfromGuestrooms:Auniquehybridsolution wehaveseenforsomemeetingsisparticipationfrom guestrooms.Sessionscanbelivestreamedtoanattendee's guestroomallowingyoutoutilizethemorereliablehotel internetinfrastructureforwebconferencingand maintainingthetravelaspectofameeting.

FullyVirtualMeetings:WhileIampassionateaboutfaceto-facemeetings,virtualconferencesoptionssuchasvideo conferences,webinars,and3Denvironmentshavebeenan integralpartofmybusinessinthepastyear.Inlocations wheregatheringsarenotallowed,yourattendeesexceedthe maximumamount,orifyourattendees/organizationisnot comfortablewithinpersonmeetings,thereisalsothe optionofafullyvirtualmeeting.

Thereisnotried-and-truewaytopicktheperfectmeeting typetoaccomplishyourgoalsWhetheryouarehostingan inpersonorvirtualmeeting,atMeetingSitesProweare dedicatedtoensuringthesuccessofyourprogramand continuingtomeet.

Farrah Smith

Weareinanerainwhichwenowfindourselves

facingtheconsequencesofourcollective behaviorandmistreatmentofthenaturalworld.

Onemillionspeciesofplantsandanimalsarecurrently threatenedwithextinction.Diminishedbiodiversity weakensecosystemsandhasfarreachingconsequences. Thingswillgetworseinthenot-so-distantfutureifwedo notshiftourprioritiesfromtheeconomicinterestsof humanstotheecologicalinterestsofallspeciesincluding ourselves.

Foroverfourdecades,SeaShepherdhasbeenonthefront linesofoceanconservation,protectingbiodiversityagainst thethreatsofhumanactivity.Ourprimaryfocusis combatingillegal,unreported,andunregulated(IUU) fishing.Morethan20%ofthefishtakenoutofthesea comesfromIUUfishing.So,it’sacriticalissuethatmust beaddressedifecosystemsaretostabilizeandeventually recover

Whyshouldyoucareaboutillegalfishing?Becauseifyou diminishfishstock,youdiminishmarineecosystems.Ifyou diminishmarineecosystems,you'relookingtowardsa collapseoftheabilityofthoseecosystemstosupportlife. Theoceanprovidesfood,itprovidesoxygen,andregulates temperature.Allthingsessentialforoursurvival.

Oftenpeopletuneoutwhentheyhear"fishing"because theydonotfeelaconnectiontothatissueorfishingeneral. Theyareunawarethatmillionsofsharksandover300,000 whales,dolphins,andporpoisesdiefromentanglementin fishinggeareachyear Thatiscalledbycatch,andit'sthe singlelargestcauseofmortalityforthemarinewildlife mostpeopledocareabout.Simplyput,large-scalefishingis killingtheanimalsweloveandneedforahealthyocean.

Iencourageanybodywhoisconcernedaboutthestateof ouroceans,togetinvolved.Herearesevensimpleways youcanconserveoceanecosystemsandprotectmarine wildlife.

1.GetInvolved

Everypersoncanmakeadifference.SeaShepherdisa globalmovementpoweredbythepassionofvolunteers aroundtheworld-peoplejustlikeyou.Visit seashepherd.org/get-involvedtolearnmoreaboutjoining ourat-seacampaignsorvolunteerwithyourlocalchapter andparticipateinbeachclean-ups,outreachopportunities, andmore!

2.MinimizeWaste Avoidsingle-useplastics,reduceyourcarbonfootprint,and bemindfulofenergyconsumption.

About the Leader

Farrah Smith holds more than 20 years of experience and expertise in generating revenue and increasing support bases for non-profit and for-profit organizations. She has spent a decade working for one of the top ocean conservation organizations in the world, and is a proud member of Former Vice President Al Gore's Climate Reality Leadership Corps. She Founded Farrah Smith Coaching as part of her commitment to empowering teens and young adults in leading happier, more intentional, productive, and purposeful lives.

3.ShowYourSupportbyPurchasingOfficialSea ShepherdMerchandise

Ourproductsgothroughstringentsustainability productionprocesses.Bywearingourmerchandise,you alsohelpfundourdirect-actioncampaignsandspreadthe wordaboutoceanconservationissues.ShopSeaShepherd https://shop.seashepherd.org/

4.AvoidProductsThatExploitMarineWildlife Squalene,foundinmanycosmeticproducts,isoften derivedfromsharks.Avoidsharkliveroil,coral,and tortoiseshelljewelry.Evenpetfoodpurchasingdecisions canmakeanimpactinhelpingtoprotectsomeofthe ocean’smostvulnerablespecies.

5. LeaveNothingBehind

Whileenjoyingtheoceanandwaterfront,pleaseensurethat youcollectanddisposeofyourtrashproperly.Leaveonly footprintsinthesandbehind!

6.EliminateMarineWildlifefromYourDiet Industrialfishingisdepletingfishpopulationsmorerapidly

thantheycanregenerate.Weencourageallwhocan eliminatefishfromtheirdiettochoosemorehumaneand ecologicallyfriendlieralternatives.

7.Reduce,reuse,andrecycle

Cutdownonwhatyouthrowaway.Followthethree"R's" toconservenaturalresourcesandlandfillspace.

8.Don'tsendchemicalsintoourwaterways. Choosenon-toxicchemicalsinthehomeandoffice.

9.Donate

BysupportingSeaShepherd,youhelpkeepourshipson thefrontlinesofoceanconservation.Visit https://seashepherd.org/donateandhelpuscontinueto protecttheocean.

Weneedtoliveinharmonywithotherspeciesandprotect therightsofnature.Nowmorethanever,weneedtotake actionandfightforthefutureofourplanet.Wemustdo everythingwecantoprotectthisaquaticearthweallcall home.

About the Author

From the start-up community to the classroom and now in my companies Schmooz Media and Daddys Digest, Zoë Share values creating meaningful relationships, helping businesses add value to real peoplespecifically families, parents and children. Her passions for business and education stem from her belief that communication and collaboration can start a positive conversation and impact values-based businesses bottom lines.

Zoë Share CEO Daddy’s Digest

How Storytelling can Enhance Brand Identity?

I’mgoingtotellyouastory.ThestoryofhowIcameto acquireDaddy’sDigest,whenIwas8months pregnant.Itallstartedatthebeginningofthe pandemic.MyhusbandandIwereinlockdowninToronto Canadawithour2-year-olddaughter,andIwasbeginning tofeelliketheworkIwasdoingwasnotasmeaningfulasI wantedittobe.Ilovedhelpingbrandsdeterminetheircore valuessothattheycouldlivethemintheirsocialmedia marketing,butIfeltstuckinthedaytodayandwantedto servemybiggerpurposemoredirectly-helpingparents showupfortheirchildren.Isetouttoco-authorachildren’s book- andworkedwithsome ABC Stay Home with Meamazingcontributors-illustratorsandprinters-tomakeit cometolife,sowecouldallraisemoneyforfrontline workers.Afterdoingthis,Iknewthatwritingand publishingwasmyfuture.

Oneofthepeoplewhoboughtmybookforhischildwas thefounderofDaddy’sDigest-adadcenteredpublication withover850,000initsaudience.Ifellinlovewiththe brand,somuchsothatthefounderaskedmeifIwantedto buyitandcarryitforward.Itwasadreamcometrue,one thatIhadneverevendaredtodreamuntilIstartedwriting andactivelycreatingagain.Iwasnewlypregnantwithmy secondchild,butthatdidn’tstopusfromstartingthe negotiationsandfiguringouthowIcouldmakethis publicationmyfuture.

IhavealwayslovedwritingandI’vealsoalwaysloveda goodnovel-whetherfactorfiction,agoodstoryhooksme. AfterpursuinganEnglishdegree,aTeachingdegreeand finallygoingtobusinessschool,itwassecondnaturetome totalkaboutabusinesswithaccessiblelanguageand storytelling,sothatpeoplecouldfeelconnectedtoit.I alwayssaythatmarketingiswhereeducationand storytellingmeetandthat’swhyitbecamemycareer It’snotrocketscience-tellingastorymakesyouraudience engagemorewithyou.Inthecaseyoudon’thavean audience,orarelookingtogrowone,it’svitalthatyou thinkexactlyaboutwhoyou’rewritingfor.Ifyouoryour brandareexpertsonenvironmentally-consciousproducts andyouraudienceismadeupofsinglemomswithamidlevelincome,youprobablywanttotalkmoreabouttopics

thatwouldappealtothemsothattheyaregettingvalueout ofyourstoriesandexperiences.

Rightnow,I’mwritingforyouandI’mmaking assumptionsaboutyou-thereader-asIwrite.Iassume you’reinterestedinbusiness,youarecuriousabouthowan entrepreneurwhohashad2companiesbeforetheageof32 yearsold,with2kidsundertheageof4makesitwork.You wanttolearnfrommysubjectmatterexpertise(education, languageandbusiness)andyouwanttofeellikeyoudidn’t wasteyourtimereadingthis.

AplatformlikeDaddy’sDigestissostrongbecauseit’s madeupofthesevulnerablemomentsandopportunitiesfor connection.DDisamplifyingthevoicesoffathersto encouragetheradicalinvolvementoffathersandfather figuresintheirkids'livesandteachingthemhowto navigatefatherhood.Wefocusonstoriesfromtheaudience aboutself-discovery,mentalhealth,genderandsexuality crisisissues,divorce,anddoingtheworksoyoucanhave thehardconversations(andallthefun)withyourfamily ThestaffatDDalsotelltheirownstorieswhicharepartof ourbrand’sidentity.Itshowspeoplethatwealsogo throughtheseproblemsandarealsolookingtobuilda communitytohelponeanother.WithDaddy’sDigest, people(partners,readersandfriends)cantellthatweare moreconcernedwithhelpingfatherstonavigatefatherhood morethantryingtogetmoneyoutofthem.

Socanstorytellingenhanceabrand’sidentity?Absolutely Myadviceisnottotellamade-upstory,butinsteadsearch yourselfandyourcolleaguesforthetruestoriesthatmake upthepassionandexpertiseinyourcompany.Howdidyou allendupatthiscompany?Whydoyoucareaboutthe workyou’redoingandhowdoyouliveyourlearningsday today?Thisisthestuffthatmakespeoplewanttoknow moreaboutyouandyourproducts.Remember,ifyoudon’t careaboutwhatyou’retalkingaboutorsharing,nooneelse willcare.Ichallengeyoutothinkdeeplyaboutthestories youaretellingandencourageyoutotellthestoriesyou wanttoreadabout.ThemoreIleanintothat,thebetterI feelaboutthewayIamspendingmytimeeachday.

- By Patrick McCreesh

AbouttheLeader

Acrosstheglobe,manyorganizationsquickly

adaptedtothepandemicandmovedtheirteams, theirsupplychains,ortheirdistributiontoanew digitalplatform. Thisprocesscontinuestodayastheglobal economydrivestowardamoredigitalmindsetthrough digitaltransformation. Digitaltransformationistheuseof technologytostrategicallyredesigntheworkorcustomer interactionsofanorganization. Eachtimeanorganization goesthroughadigitaltransformation,thereisonecentral challenge–adoption. Howwilltheorganizationadoptand usenewdigitalassets? Willthecompanyadoptthenew technologyandyieldtheexpectedgainstothebottomline? Orwilltheemployeesresistthenewtechnologydelaying thedeliveryofgoods,services,andbusinessobjectives?

Therealquestioniswillpeoplechangeorwilltheyget Stuck?

MycolleagueVictoriaGradyandIhavecompiledover20 yearsofresearchinaforthcomingbookcalled Stuck: How to WIN at Work by Understanding LOSS (Routledge,March 2022). Thecentralfindingofourworkissimple,people don’tactivelyresistchange,insteadtheyhaveadeeply rootedbiologicalreactionthatinfluencechangeresponse. Thechangetakesawaysomethingthattheyexpectedbe thereand,asaresult,itdisruptstheirbehaviorinthe workplace. Atechnologicalchangecanyieldanxiety, reduceproductivity,andcanleadtowithdrawaloreven attritionbyemployees. Anditisallbiologicallydriven.

ThebrainisreactingtothelossofMEL. ThisisaMemory, Emotion,orLearnedbehaviorthatispartoftheteam

member’s“operatingsystem.” It’sanattachment. Weall havetricksandhabitsthatgetusthroughtheday. Maybeit ishowwerespondtoemails,howwecommunicatewith others,orevenjustlittlethingswedothroughouttheday likeafavoritechairorbeverage. Alltheseobjectsor behaviorsdevelopinourintuitivebrainandcomewith certainmemories,emotions,andlearningsthatcreatedthat attachment. Whenweareaskedtochangeoneofthem,the responsewehaveisabiologicallydrivenemotional responsetriggeredbytheattemptofsomeonetochangeour MEL.

Howdowehelppeoplethroughadigitaltransformation understandingthisbiologicalphenomenon? Therearefour concretesuggestionsthatanydigitaltransformationleader candotoreducethereactionandincreaseadoption:

1. SpeaktoLogicandEmotion–Weknowthatpeople createattachmentswithmemory,emotion,andlearning;but weoftentrytogetthemtochangewithlogic. Itjust doesn’twork.Changesneedtobepresentedasbothlogical forthebusinessANDhavesomeconnectiontothepositive emotionsoftheteammember. Ifamanagerknowsthat someoneontheteamstronglysupportsthemissionofthe companyandwantsthatmissionrealized,thentalkabout howthechangesupportsthemission. Ifthepersonfocuses moreonfamilyandhomelife,findwaystodescribehowthe changehelpsthemspendmoretimewiththeirfamily(e.g., efficiency).

2. CreateaPrototypeoftheFuture–Sometimesdigital transformationscanseemabstract. Akeyleader

may

PatrickMcCreesh,Ph.DistheManagingPartnerofSimatree,an advisorypracticefocusedonStrategy,Technology,andChange Management. Theyharnessthestrengthsofexceptionalpeople tohelpclientstransformtheirorganizationandbuildmodern solutions. HeisalsoadjunctfacultyatGeorgeMasonUniversity andGeorgetownUniversity.

describeallthe“valuecreation”orthe“enhanced efficiency.”Thesewordshavemeaning,buttheycanbe hardtoconnectwiththebrain.Instead,itisimportantfor digitaltransformationstoprovidearealviewofthefuture. Sometimes,thatisanactualview–aprototype–thathelps teammembersfeelandtouchadigitalrealityratherthan justhearaboutit. Thiswillhelpshapeandadjustemotions throughnewlearningandmemories.

3. DefinetheTransitionalSpace–Oftenintheshiftfrom thecurrentworktoafuturedigitalstate,thereisaninbetweenperiod. Thistransitionalspacecanbeleveragedto easepeopleintothetransformation. Whenourbrainis movingfromsomethingweknowandlovetosomething unknown,wehaveadesiretoplaywiththeideaandcreate newsolutions.Withstronginformation-sharingand constructiveguidelines,leaderscandevelopatransitional spacethatencouragesco-creationofthechange. Without clearinformation,theteammembersmayfillintheirown transitionalspacewithrumors,conjectures,andtheworstcasescenario.

knickknack.Therightobjectcanhelpsomeonedealwith theuncertaintyofthenewsystembygivingthematactile objecttoassociatewiththechange.

4.

HelpformNew

Attachments–Theshiftfromacurrent setofattachmentstoanewsystemrequiresthatpeople createnewattachments. Luckily,thereisatooltosupport thisprocess. Itiscalledatransitionalobjectanditcanbe usedtohelpsomeoneaddresstheirownuncertaintyand connectwithanewsystem.Unliketheadvicearound messagingabove,thesearetangibleobjectsthatateam membercanholdontoduringthechange.Oftennew systemrolloutscomewithsomesortofgiveawayor

Ascompaniesmovethroughtheuncertaintyofathirdyear withCOVID,wewillcontinuetoseedigital transformationsthatre-shapebusinessesandindustries. Eachdigitaltransformationhasexpensesandanexpected outcometoenhanceproductivityfortheorganization. However,withouttherightadoptionthatyieldseffective useofnewtechnology.Itisnotaboutthetechnology,but howpeopleinteractwithnewtechnologyinadigitalspace. Theonlywaytodrivetheeffectiveadoptionofdigital assetsacrossmanypeopleistohelpeachpersonchange–onebrainatatime.