Inspiring Arab Business Leaders Making a Difference 2021 January2021

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DISTINGUISHING FACTORS EXPERIENCE VS. EXPERTISE. WHAT MAKES A LEADER? BUSINESS LEADERS Making a DIFFERENCE 2021 2021 VOL-01 ISSUE-08 | | www.insightssuccess.com WAEL FAKHARANY INSPIRING ARAB CEO, OMNIX INTERNATIONAL LEADERSHIP FORMULA UNDERSTANDING THE ARAB BUSINESS LEADERSHIP STYLE

EDITOR’S DESK

Going Beyond Boundaries

When asked about how our world looks from space? Borderless, Sunita Williams had answered.

The fast-paced digital revolution has made her words come true. Technology and communication have encouraged social connections beyond borders making the world truly borderless. This connected world has created more avenues for individuals and businesses on foreign soil, encouraging them to step out of their comfort zone, regionally and mentally. Great leaders share this common trait, they challenge their limits. Leaders ask questions, take calculated risks, or conquer the limits completely. But what limits the leaders should challenge? Start here:

The goals

The goals you set depicts your vision as a leader. Setting safe goals will certainly help you reach them. But setting big goals may help tap into your full potential. You may not achieve the goal, but it will encourage you to change your perspective and approach. Facing failure will help you emerge as a stronger leader than enjoying the success ever could.

The openness

Leaders hold the power of authority, but it’s the

DISTINGUISHING FACTORS EXPERIENCE VS. EXPERTISE. WHAT MAKES A LEADER? BUSINESS LEADERS Making a DIFFERENCE 2021 2021 VOL-01 ISSUE-08 | | www.insightssuccess.com WAEL FAKHARANY INSPIRING ARAB CEO OMNIX INTERNATIONAL LEADERSHIP FORMULA UNDERSTANDING THE ARAB BUSINESS LEADERSHIP STYLE

power of trust that motivates employees to follow their leaders. And how will you inculcate trust in our employees? Show your human side. Share your worries, concerns, mistakes, and weaknesses Encourage your team to involve in finding solutions.

The ideas

Remember the last brainstorming session you have attended. You will notice that employees share three-five safer ideas. What if you challenge your limit of how many ideas you are willing to consider? Consider more ideas. Encourage your team to think bigger and broader. Promote the work culture where employees aren’t afraid to share ideas

The beliefs

The biggest limit the leaders should challenge is the limits of believing their team. Just as the leaders need their team to believe in them to achieve shared goals, teams expect their leaders to reciprocate the same belief.

Pro-tip to success: Little belief in your team will achieve little success, while more belief will lead to bigger success.

It all comes down to challenging your limits. As Mary Kay Ash, an American businesswoman has said, “Don't limit yourself. Many people limit themselves to what they think they can do. You can go as far as your mind lets you. What you believe, remember, you can achieve.”

The latest edition of Insights Success, ‘Inspiring Arab business Leader making a difference in 2021’ features Arab business leaders who have constantly challenged their limits. This edition features some of the inspiring names in leadership who have disrupted their respective niches by truly going beyond boundaries. -

R
com VrushaliR
Vrushali
vrushali@insightssuccess
Keren Jadhav Guiding Businesses to Reach Zeniths of Success Mohammad Rayyan Redefining the Benchmarks of Leadership Mosaed Al Ohali Sustainable Mining with a Global Presence Sebastian Stefan Driving the World of Logistics with New age Technology. 16 22 30 36 C O N T E N T S For Leaders By a Leader Edward Sawiris Banayoti: An Epitome of Ethical Leadership 26 30 22 36 16 CXO
The Epitome of truly inspiring leadership DISTINGUISHING FACTORS Experience Vs. Expertise. What Makes A Leader? LEADERSHIP FORMULA Understanding The Arab Business Leadership Style 08 20 38 ARTICLES
STORY
COVER

Editor-in-Chief Sumita Sarkar

Anish Miller Senior Editor Kelly, Jenny Business Development Executives

Managing Editor Sherin Rodricks Business Development Manager

Abhishaj Sajeev

Assisting Editors Sharad, Ashish, Vrushali

Art & Design Head Asha Bange Art & Design Assistant Deepanjali Jena

Sales Executives Alice, Joe

Technical Head Jacob Smile Assistant Technical Head

Amar Sawant

Visualiser David King Paul Belin Co-designer Art & Picture Editor Priyanka Rajage Marketing Manager Joseph D'souza Technical Consultants Pratiksha, Aditya, David

Digital Marketing Manager Alina Sege Assistant Digital Marketing Manager Amol Wadekar

SME-SMO Executives Gemson, Renuka

Circulation Manager Tanaji Research Analyst Eric Smith

sales@insightssuccess.com

January, 2021

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Featuring CompanyName

AhmedAbdelaal GroupCEO

Mashreqbank mashreqbank.com

AhmedAlShamsi CEO

AmitJain GroupCEO

HatemDowidar GroupCEO

ADNOCDistribution adnocdistribution.ae

EmaarProperties emaar.com

Etisalat etisalat.com

KerenJadhav CEO

MohammadRayyan FounderandCEO

MyBusiness ConsultingDMCC mybusinessconsulting.ae

DartekContracting Co.LLC dartek-uae.com

MosaedAlOhali CEO Ma’aden maaden.com.sa

SebastianStefan CEO

TalalAlDhiyebi CEO WaelFakharany CEO

LoadMe load-me.com

AldarProperties aldar.com OmnixInternational omnix.com

Brief

MashreqBankisoneofthelargestprivatelyownedbanksin theUAE,providingfinancialsolutionstocustomerssince 1967.

ADNOCDistributionisUAE'slargestfuelandconvenience retailer,withanetworkofmorethan400servicestationsand over280conveniencestores.

EmaarProperties,LLCisaprivately-ownedrealestate investmentanddevelopmentcompanyinChicago,Illinois.

EtisalatGroupisoneoftheworld’sleadingtelecomgroupsin emergingmarkets.

MyBusinessConsultingDMCCisanall-in-onemanagement consultancyfirmbasedinDubai.

DartekContractingCo.LLCisaUAEbasedcontracting companyspecializedinMEPandInteriorworksoperating withinalargerangeofsectorsincludingcommercial, residential,industrial,education,restaurants,retailand healthcare.

Ma’adenistheleadingminingandmetalscompanyinSaudi Arabia,andthetenthlargestminingcompanyintheworld accordingtomarketcapitalization.

www.Load-Me.comisawebbasedbusiness,afreight exchangeservicefortheroadtransportationindustryinthe MiddleEast.

AldarPropertiesisengagedinpropertymanagementofmultifamilyresidentialproperties&commercialproperties throughoutDoha,Qatar.

OmnixInternationalisanindustry-leadingproviderof technologysolutionswithover30yearsofexperienceanda proventrackrecordacrosstheglobe.

BUSINESS LEADERS Arab INSPIRING MAKINGADIFFERENCE2021

The Epitome of truly inspiring leadership

HEART, HEAD AND GUT ARE THE MAIN PILLARS OF BEING SUCCESSFUL

Fall in love with a solution

The larger the problem and the challenge, the more rewarding it will be for bright people to follow you and the more you are likely to attract talent to work, invest, and solve the problem. It is arguably far more exciting when you are trying to build a rocket ship and attempting to go to the moon compared to building ‘Just another fast car’.

Defining the problem, being obsessed with all its aspects, details, economics, impact, and scale is what technology fundamentally solves in the first place. “Execution is key that makes a company succeed. Get into the ‘arena’ toil, tinker, pivot and recapitulate to perfection; This is the only way to succeed and build a long-lasting business,” says Wael Fakharany, CEO of Omnix International. Wael has been a strong follower of the abovementioned concepts, working closely alongside his leadership team, to fundamentally improve performance of the company and put it on a path to sustainable growth.

“Key to sustainable growth is ensuring that we develop the full potential of our people and this is at the heart of everything we do” says Wael. He aims to see Omnix become a global player in digital solutions and innovation not only in the MENA region but across the world.

Story of a Technocrat

Wael is an Electronics engineer who graduated in 1989 from Ain Shams University. He has an enthusiastic approach for technology and its value, knowing the immersive impact that it can create for everyone in the world. Wael joined IBM in Egypt for seven years and progressed towards broader roles and positions in Oracle, Sun Microsystems until he became a General Manager for the Middle East region at the age of 33 years.

After that, Wael joined Google that was just starting its development in the MENA region. At Google, he was the first senior employee from the Middle East.

“I learnt so much from Google about the scale of technology, how to launch ideas from concept to fully fledged working products,” shares Wael. He learned the value of moving fast, launching fast and acting fast. Wael also developed a stronger appreciation for the value of cash flow and having a strong balance sheet and how you can raise money, evaluate companies and work on very big ideas at a billion-user scale.

Wael learned to appreciate, adopt, live, and embrace fundamental economic, technological, social, and cultural change. He fell in love with the promise of the Middle-East and North Africa’s (MENA) region and he wholeheartedly believes it deserves to develop its own homegrown technology giants and world class companies that have strong impact and are not limited by any physical boundaries.

Being a digital optimist, Wael aims to accelerate digital transformation. He is an energetic and lifelong learner. “Companies such as Omnix have a pivotal role to play in the MENA region helping business and industries to scale up their technological operations by adopting to technology to improve efficiency, increase productivity and

SCALE UP TO AS YOU CAN ALL HURDLES

Inspiring Arab Business Leaders Making a Difference 2021

drive innovation” Say’s Wael. He is motivated by what technology can do for organizations, governments, individuals, and nations and how it can be a powerful tool.

Industry Dynamics

Most companies spend the majority of their IT budgets on maintaining IT systems rather than business innovation. In fact, tight IT budgets and the impact of COVID-19 are driving businesses to look for agile, proven IT solutions without high upfront costs to fulfil new technology requirements. Technology solution providers must become the ongoing IT caretakers and assume traditional IT maintenance responsibilities such as upgrades and integration so that client IT departments can focus more time on innovation. According to Wael, tedious software evaluations and drawn-out implementations are an expensive and unsustainable practice. To compete in today's dynamic business environment, providers must focus on harnessing new revenue streams from packaged, repeatable solutions. Growth for progressive enterprises will increasingly come from selling configurable solutions that address an endto-end ‘Integrated Solutions’ journey.

GROW AS FASTEST CAN TO BREAK HURDLES ALONG THE WAY

“We will also need to continuously customize their solutions to meet shifting needs and keep pace with business change with ‘Integrated Services’ and an OPEX model,” says Wael.

Making a Difference

Expressing his views on the essentials of being a successful business leader, Wael states, “You use all of what has been given to you as a human being and solve problems through your Head (Logical, Analytical and Data driven) then your Heart (Emotional aspects of a decision) and then your Gut (Intuition shaped through experiences and knowledge) which are always important given the changing world we are all living in. True leaders never leave a stone unturned and are always full of clarity in communication and energy in working with everyone. They are contagious and electric, and you always want to work with them because they bring the best in you.”

In a similar fashion, Wael advises young entrepreneurs by telling them to become obsessed with their teams and their customers. To make sure that they are in high spirits because both of them are equally important in your business journey. “Drop your ego aside and be humble,” Wael suggests. He also tells them to be very clear in what they desire and not to be afraid of failures. “You are the luckiest person alive to have all of this power, so use it and be grateful,” he adds.

Wael has been embarking on a vision of Omnix 2.0, where he envisions the company to become an ethical digital adviser to its clients. He understands the potential of technology, but he also understands the realities on the ground of the business and the region. “We work in an amazing industry with unprecedented opportunity for everyone and a powerful force in digital transformation for the region,” explains Wael. Omnix’s team is a group of high value consultants that are on a mission to be the best trusted technology partner to deliver measurable results throughout its client’s digital platforms.

As far as his goals and ambitions go, Wael is looking forward to work closely with region’s IT community to deliver a smooth journey to digitization and transformation towards a digital-first Middle East, where Omnix leads in providing services in the enterprise and SMEs space to its customers and leading by setting an example.

Wael will be working towards taking Omnix International to become a multi-billion-dollar organization that has a regional and global impact. Wael also wishes to export Omnix’s products and services all over the world and contribute in a way where it becomes a world-class global player emerging from the Middle East and having measurable and tangible global impact.

IN AN ERA OF

G l o b a l S u b s c r i p t i o n s u b s c r i b e $130.00 6 Months (06 Issues) 3 Months $70.00 (03 Issues) 1 Month $25.00 (01 Issue) $250.00 1 Year (12 Issues) C h o o s e E x c e l l e n t , C h o o s e I n s i g h t s “ Stay in touch. Subscribe to Insightssuccess Get Insightssuccess Magazine in print, & digital on www.insightssuccess.com DISTINGUISHING FACTORS EXPERIENCE VS. EXPERTISE. WHAT MAKES A LEADER? BUSINESS LEADERS Making a DIFFERENCE 2021 2021 VOL-01 ISSUE-08 | | .insightssuccess.com WAEL FAKHARANY INSPIRING ARAB CEO OMNIX INTERNATIONAL LEADERSHIP FORMULA UNDERSTANDING THE ARAB BUSINESS LEADERSHIP STYLE

To set up a business, one needs to have extensive knowledge about the nuances of that particular market, the level of demand for the product or service that is to be sold, and the pertinent legal and regulatory requirements. There are instances where an entrepreneur seeks guidance regarding the aforementioned aspects. This is where Keren Jadhav and her My Business Consulting DMCC comes in.

In the following interview, Keren share insights into the business consulting niche and how her company has gained a strong foothold in the UAE market. Below are the highlights of the interview:

Brief our audience about your professional journey as a business leader.

Almost 20 years ago, I started my career path as a sales manager. I grew amazingly fast into the regional sales head as I truly cherished my work - for me sales process was never about closing the deal. It was more about serving people and providing them with the best solutions for life and business. This way of thinking alongside devotion to building and growing high-performance teams eventually brought me to success in the sphere of capital investments and real

estate property management, where I have been managing multimillion projects for more than seven years.

Eventually, my focus on providing five-star customer service and tackling complex business issues via utilizing top-to-bottom knowledge of the local market have led me where I am now – Owner and Managing Director of two Dubaibased management consulting firms. One of these companies is My Business Consulting DMCC, a multiaward-winning corporate service provider and a business advisor of choice for foreign entrepreneurs willing to set up their businesses in the UAE.

Tell us more about My Business Consulting DMCC, its vision, and mission.

My Business Consulting DMCC is widely known in the UAE market as a provider of hyper-personalized business setup solutions and highquality corporate services at a justifiable cost. We help investors of various levels: from start-ups, SMEs (small and medium sized enterprises), multi-nationals, publicly listed to governmentowned companies, to establish their business in the UAE, advising on the most suitable free zone, company ownership structure, business activities, involved costs and

required documents. Further, we handle the business licensing process from A-to-Z, assist with bank account opening, UAE residence visas, provide costeffective accounting and admin services.

For my Business Consulting DMCC, since company foundation in 2009, quality, not quantity was the measure. Till the date, we have assisted more than 5,000 entrepreneurs set up their business in the UAE, though what we are proud of, is that about 80% of our existing clients stay with us longer than 5 years already, doing business with us and recommending us to their friends, and such trust is our greatest compliment.

We believe that trust is extremely important in business. You have to feel secure with your business advisor, safe in the knowledge that both their experience and vision will keep your business safe and compliant with UAE laws and requirements. Many of our clients consider transparency to be our key to success as we list our prices openly, don’t have any hidden fees, do not support bureaucracy or impose unnecessary services; we only provide the solutions entrepreneurs need, to grow their businesses across the UAE.

Inspiring Arab Business Leaders Making a Difference 2021 www.insightssuccess.com 16 | JANUARY 2021

By the way, the excellence of our business and customer service approaches was proven by 21 local and international awards. Among most valuable recognitions are ‘Top Performing Consultant’ by the World’s #1 Free Zone - Dubai Multi Commodity Center Free Zone (DMCC) for 4 consecutive years, ‘Best of 2019 Professional Services to the Businesses’, ‘UAE Most Innovative Business Advisory Firm’, ‘Best UAE Business Consulting Service’, and many others.

Being an experienced leader, share with us your opinion on how the adaptation of novel technologies has transformed the world of business and what more could be expected in the near future?

Notwithstanding the growing trends towards digitalization of business, most of SMEs globally had to slow down or even stop their operations when their employees were under lockdown during COVID-19. Hope this tough lesson was well learned, and soon we will step into a new era where only the most adaptable to change and technologically developed businesses will survive and thrive.

I feel that in 2021 almost all business owners will reconsider the business model they have been utilizing for the past few years, the transformation will be mostly related to exploring digital channels of communication, product and service delivery, marketing communication, and of course remote operations as it has already been proven that WFH (work from home) mode can not only raise performance of some employees but also immensely cut company expenses. We are just stepping into the era of real innovations that will completely reshape the global

www.insightssuccess.com JANUARY 2021 | 17
KerenJadhav Ownerand ManagingDirector MyBusinessConsulting BMCC

business world in the upcoming years.

Taking into consideration, the current pandemic, and its impact on global economies, how are you driving your organization to sustain operations and ensuring safety of your employees at the same time? One of the most important factors of our success on the market is the high adaptability to change and an extremely professional team. We are complying with all safety guidelines issued by the UAE Government and took all precautionary measures to ensure a safe business environment for our staff and clients.

COVID-19 has forced entire industries here in UAE to rethink their operational processes what took them months to transfer all activities to the remote mode. But we were ready to fully operate just in 2 days! And here is how we did it:

• Our company is a proud owner of a well-designed exclusive Project Management System (PMS) which allowed all employees to work from the comfort of their homes during the lockdown.

• Also, our company has a shared system of database which is accessible for all employees from anywhere in the world. Yes, during the pandemic we had employees stuck in their countries, but our wellestablished work processes and remote communication tools have affected neither their performance nor the quality of our services.

• My Business Consulting DMCC has well-organized external operations procedures which allowed all parcels and telephone calls to be diverted to a database controller or employee in-charge. So, all customers’ queries were processed immediately and without any delay

• Our company is composed with extraordinary team of management and employees who are positive-thinkers and hard achievers ready to embrace changes, hyper automation, and agile business.

What would your advice be to budding entrepreneurs who aspire to start their own ventures?

I believe that even the most difficult times always create opportunities for entrepreneurs who can embrace the change. Now is the time when businesses and solo entrepreneurs should have a closer look at business opportunities of the United Arab Emirates as the pandemic has clearly shown us that UAE is among the safest countries in the world. The government of Emirates is protecting UAE nationals and residents, not just by taking all measures to improve the epidemiological situation in the country, but also by implementing a support framework at both federal and individual Emirate level focused on protecting businesses.

Despite the global crisis caused by the pandemic, the total number of business licenses issued around the UAE in Q2 of 2020 totaled 652,885 according to the statistics from the National Economic Registry of the Ministry of Economy. This means that the UAE remains as attractive as it was in the pre-crisis period. My Business Consulting DMCC, in its turn, can ensure that the company formation in UAE can be a smooth process when you have our experts supporting you with all the requirements for business setup in accordance with UAE laws and requirements.

Where do you envision yourself to be in the long run and what are your future goals for your company?

I can clearly see my company keeping pace with social and technological progress of the UAE and serving our clients at the best level possible to help them find their business grounds and second home in the UAE. The highest quality of our service delivery and high-end customer service commitment to current clients will continue to be our “Job One”. Our main motive is to provide excellent service, helping entrepreneurs succeed in the United Arab Emirates and guide them to a brighter future:

• We will continue to develop the necessary skills of our staff, as well as improve our internal procedures to maximize customer satisfaction rate.

• We will be expanding our corporate services requiring a modern approach to opening and doing business in the UAE.

• 24/7/365 support offering will be presented to all our existing and new clients.

I believe that even the most difficult times always create opportunities for entrepreneurs who can embrace the change www.insightssuccess.com 18 | JANUARY 2021
“ “

vs.

WHAT MAKES A LEADER?

“Leaders aren’t born, they are made. And they are made just like anything else, through hard work. And that’s the price we’ll have to pay to achieve that goal, or any goal.” –

VinceLombardi,Americanfootballcoach.

Nodoubtleadershipishardwork,butitasksfor more–experienceandexpertise.Leadersaremade overtheyearsnurturedandshapedbyprofessional aswellaspersonalexperiences.Butsteppingintoleadershiprequiresmorethanjustlettingyourlifeexperiences washoveryou.Oneofthetraitsgreatleadersshareis gainingknowledgefromtheirexperiences.Theykeep learningfromtheirfailures.

AsAmericancomedianandpopulartalkshowhost,Ellen DeGenereshassaid, “It’s failure that gives you the proper perspective on success.”

Doesthatmeantheexperienceisthekeyskilltobecomea greatleader?Whatroledoesexpertiseplayinthejourney ofemergingasaleader?Let’sunderstandwhateffectboth aspectshaveintheprocessofleadership.

Whyexperiencematters?

Leaders are made not born. Themostchallengingexperienceswhetherpersonaloratworkpushyououtofyourcomfortzone.Theychallenge yourabilitiesandskillstocomeoutofthesituationwith fewercasualtiesandmoreconfidence.Althoughnoone wouldwanttospendalmosttheirentirecareer out-of-comfort-zone,leadershipdevelopmentisnurtured fromworthwhilechallenges.

Variable experiences strengthen leadership skills. Differentpeoplehavedifferentexperiences,soisthe knowledgeyouderivefromtheseexperiences.What mattersthemostisthequality,quantity,anddiversityofthe experiences.Notonlyyourprofessionalexperiences,your experiencebeyondyourresume,thehardshipyoufacein yourpersonallifeandrelationshipsalsoenhanceyour leadershipskills.

You can shape future experiences. Theknowledgeyougetandtheopinionyouformreliving yourpastexperiencesreflectonyourpresentexperiences. Yourcurrentexperiencescanchangeyourperspectiveabout yourpastexperiences.Andtogethertheycanshapeyour pointofvieworactionsagainstacertainsituationthat shapesyourfutureexperiences,consciouslyseekingthe opportunitiestogrowasaleader

AsChrisGrosser,seniorsalesconsultantatTesla,says, “Opportunities don’t happen. You create them.”

Whyexpertisemattersinleadership?

Domain-related expertise leads the right way

Thinkaboutit,theroleofaleadergoesbeyondleadingthe team.Italsoinvolvessounddecision-makingaboutexternal affairsrelatedtoclientsandmarketconditions,which requiresdomainexpertiseandupdatedknowledgeof markettrends.

Notonlyithelpsindecision-makingbutwiththeupdated domainexpertiseleaderscananticipatemarkettrendsora certainsituationthatcouldcreateahurdleorenhancethe currentopportunitytoachievecertaingoals–beita

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DISTINGUISHING FACTORS

productlaunch,businessexpansion,orenforcingachange ofworkenvironment.

Expertise aids in a core responsibility of problem-solving. Problem-solvingisamongthecoreresponsibilitiesof leaders.Andhavingsounddomainknowledgehelpsleaders analyseandanticipatethesituationsandinitiateactionorienteddecisionswithacalmmind.

Expertise inculcates power of trust. Today,notjustthepowerbutthe‘poweroftrust’has becomecriticaltoleadorganizationstowardssuccess. Employeeslookuptotheirteamleaders,managers,andthe directorialboardfortheirknowledgeandhowtheyapplyit tomakequickandsounddecisions.Thisfurtherhelpsbuild trustamongemployees,whichiscrucialforthemtotrust andfollowthedecisionandvisionoftheleadertowards achievingacertaingoal.

ExperienceVsexpertise:whatisimportant?

Experienceandexpertisearenotthesametraits. Youcanhaveyearsofexperiencewithout gainingexpertisebutnotviceversa.

Expertiseisacombinationofskills, knowledge,experienceappliedtoactionsand

decisions.Itfurtherimpliesthevisionforthefuture,which makesgainingexpertiseessentialtostepintotheleadership role.

However,what’smore,importantismaintainingthe expertiseonehasgainedovertime.Buthowdoyou maintainexpertise?Bealifetimelearnerbyfindinga mentor,engaginginreading,enrollinginorganizationalas wellasindependentlearningprograms.

Experienceisastatementoftime.However,expertise depictsthevalueoftheknowledgeyougainedthroughyour experienceaswellasstudyandpractice.Ittakeseffortsand commitmentontheleaders’parttoachievethetraitsof lastingvalue.

AsStephenCovey,Americanauthorandbusinessmanhas said, “We are the creative force of our life, and through our decisions rather than our conditions, if we carefully learn to do certain things, we can accomplish the goals.”

www.insightssuccess.com JANUARY 2021 | 21

Mohammad Rayyan

Redefining the Benchmarks of Leadership

anybusinessleader,havingvisionandstrategy forattainingsuccess,isparamount.Aleaderwho comprehendstheimportanceoftheseaspects evidentlyrealizeswhatresourcesarenecessaryto efficientlyscaletheirbusinessyearonyear.

For

Thefollowingarticleisaboutonesuchsuccessfulbusiness leader,MohammedRayyan,theFounderandCEOof DartekContractingCo LLC

Rayyanisatruevisionaryandisresponsiblefordeveloping highqualitybusinessstrategiesandensuringtheir alignmentwiththecompany’sobjectives.“Weareaclientorientedcontractingcompanywherewefrequentlysustain therelationshipwithourclientstoprovidestate-of-the-art projectsandsolutions,”saysRayyan.

RedefiningExcellence

DartekContracting,basedinUAE,specializesinMEPand Interiorworks,operatingwithinalargerangeofsectors

viz.,commercial,residential,industrial,education,restaurants, retail,andhealthcare.

“Thesenseofprideinourworkandthecommitmenttodeliver thebestqualityworkmanshipinallthatweundertakeremains attheheartofthebusinesstoday,”saystheteamatDartek. Thisaspecthasdriventhecompanytorapidlygrowinto UAE’soneofthemostsought-aftercontractingcompanies. Thecompanyceaselesslystrivestoadaptthebusinesstomeet theever-challengingdemandsoftheindustry,employingonly themostskilledindividuals–frommanagementtotheproject workforce.

Dartek’svisionistobeoneofthemostprofessionalandbest InteriorFitoutandMEPcontractingcompany,andemployers ofchoicealloverUAE,withabalanceofworkacrossthe publicandprivatesectorsandareputationforlocalknowledge anddelivery

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Inspiring Arab Leaders Making a Difference in 2021

receptions,boardrooms,trainingrooms,andrestaurants. “Basedontheproject’sneeds,thefurniturethatyouselect willhavethegreatestimpactonyouandyourclients.We willhelpyoutodevelopyourworkplacetoreflecttheneeds fortodayandthefuture,”theteamcomments.

Workingcloselywithavarietyofleadingfurniture suppliersfromwithintheUAEandEuropeenablesDartek todeliveranindependentbalancedfurnituresolution.To assistclientsfurtherthecompany’sservicesalsoinclude installationandmovemanagement.

Thecompany’soperationsaredrivenbyitscorevalues:

Ÿ Proactive–Weovercomechallengesandfind sustainablesolutionsthroughPROACTIVEsolutions.

Ÿ Profitable–WedeliverPROFITABLEresultsforall.

Ÿ Partnering–Weachievesuccessthrougha PARTNERINGandcollaborativeapproach.

Ÿ Professional–WebehaveinaPROFESSIONAL manneratalltimes.

Ÿ Pride–WetakePRIDEinallwedoandwhoweare.

Ÿ Passion–WehaveaPASSIONforsafelydelivering qualitybuildings.

OfferingOnlytheBest Dartek’sexpertiseliesinprovidingcuttingedgeturnkey InteriorsFitoutservices.Thecompanytakescomplete responsibilityandaccountabilityforallworksonsite, employingonlyexpertsandsitelabourforitsfitoutand renovationprojects.“Wecompletecomplexrenovationand fit-outcontractstoahighstandard,oftenwithinchallenging timescales,”saysRayyan.

Dartektakesimmenseprideinbeingmorethanjust contractors.Thecompanydevelopscloseworking relationshipswithitsclients.Ithastheexperiencein successfullycompletingfitoutprojectsforOffices, Restaurants,RetailShops,Schools,andSPAs.Itoperatesa fullFF&EprocurementandFitoutServicescontrollingall relatedtrades.

“Withourspaceplanningdesign,yourofficeinteriordesign willbestunningandwillmakeasignificantimpactinyour business,”saystheteamatDartek.Theteamencompasses thecapabilitiestocreateanofficeatmospherethatexpresses thepersonalityofclients’businesses,allowingthemto managetheirbusinessinoptimalconfigurations,andeven keeptheirbackareasorganizedforthebestpossible functionality

Dartekoffersacompletefurnituresolutionforoffices,

Dartek’sQualityManagementhasbeendevelopedasa proprietaryindustry-leadingbench-markingtool,tocapture, analyse,andsharevitalcarrierinformationaboutcarriers’ serviceandperformance.

Thecompany’sQualitativeareasofevaluationinclude:

Ÿ Underwriting–includingcommercial,projectstart-up documentsandresources.

Ÿ DocumentsControl–includingcorrespondences, procurement,andpolicywordings. Ÿ Claims–includingcostcontrol,settlement,and technicalsupport. Ÿ GeneralServices–includingprogressreports,material deliveries,HS&E,operationsandmaintenancemanuals, closing-outdocuments.

HealthandSafetyisanintegralpartofDartek’sinternal managementsystem,responsibleforoversightand implementationofthecompany’shealthandsafetypolicy. Dartek’shistoryhasdemonstratedthatthemorealignedits localbusinessunits,subcontractorsandpartnersarewithits safetyprotocols,whichareidealoflossavoidance,thesafer andmoresuccessfultheprojectoutcome.

Dartek’sSafetyManagementaspectsare: Ÿ

Injuriesarepreventablebycomplyingwithallthelaws ofthelocalgovernment. Ÿ Ensuresafetypriortocommencingawork. Ÿ Providethenecessarysafetytrainingforallemployees andsub-contractors.

Ÿ

Practicingondailybasiswhereelsetheworkis conductedbyprovideallsafetydevicesandprotective equipmentnecessaryandsupervisetheiruse.

The sense of pride in our work and the commitment to deliver the best quality workmanship in all that we undertake remains at the heart of the business today.
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Edward Sawiris Banayoti
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CEO Defence Unlimited International

Edward Sawiris Banayoti

An Epitome of Ethical Leadership

Innovationiskeytosuccess.If youdonotinnovateinthisnew world,yourbusinesssimply cannotprevail.Everyone’sapproach towardsitdiffersandtohavea streamlinedmindsetfordoing somethingnew,alwaysresultsin somethinggreat.

Inthesedifficulttimes,comingup withvariousnewideastomitigate riskshavebecomeparamount.To havedifferentiatedapproachisthe needofthehournowandbuilding variousstrategiestosafeguard againstsuchaperilisgoingtobethe nextstepinevolutionforbusinesses acrosstheworld.

“How I approach innovation is simple, it is focused around my people,” saysEdwardSawiris Banayoti,CEOofDefence UnlimitedInternational.Hispeers andemployeeshelphiminkeeping upwiththechangingtimes.He

believesthatpeoplewhopresent excellentinnovativeideasdeserveto beheardandtheirideasshouldbe inculcatedinthebusinesswherever possible.

Hewasmotivatedtoenterinthe defenceindustryduetovarious investmentoptionsthatwere presentedtohimbyhispeople.

Edwardwasintriguedwithdifferent approachthatcamehiswayand decidedtogetinvolvedwithproducts andservicesrelatedtothedefence sector.

As the frontrunner of Defence Unlimited International (DUI), I find that my roles and responsibilities are to be agile and adaptable to the changing landscapes around the world,” Edwardshares.Hebelieves inleadingfromthefrontandnot frombehindadesk.

Impactfulleadershipforhimis

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companyspecializesinproviding thesesolutionsandservicesafter gaininginsightfulunderstanding relatedtoclients’needs.Itcoversall aspectsoftheirrequirements.This hasevidentlyplacedthemonthe globe’sbusinessgraphsuccessfully Asthereareobstaclesinevery business,thecompanyalsohadfaced manychallenges.Accordingto Edward,thekeychallengethatis goingtopresentitselfinthecoming daysishowourworldwilllooklike afterCOVID-19andthepathbackto ‘normality’.Itisdefinitelygoingto bealongwayforwardforeveryone.

because that is what our clients expect from us.” Edwardinforms.

Edwardexpectsthelockdownstobe streamlinedandbusinessesto experiencesomenormality. However,havingsaidthat,healso wishesforaproperroadmapthatcan helppeopletosafelyalightfromthe currentsituationintoamore strategicallynormalizedone.

motivatinghisteamtodowellwhile alsotakingavestedinterestintheir owndevelopment.Hisconsistent effortsandinputsinbuildingastrong foundationinhisrelationshipshave enabledhimtoattaingreattrust amongstthepeopleheworkswith. “I’ve done this so many times with my Chief of Staff and even he has duplicated what I’ve done with me –we support each other,” states Edward.

CeaselessPerseverance

DefenceUnlimitedInternational offerssecurityandadvisoryservices toavarietyofdifferentclients includinggovernmentsaroundthe worldandcompaniesofvarious sizes.Itisabrokerageofmilitary assetsandoffersystemsand solutionsofallsizesrangingfrom simplicitytocomplexity.The

Heopines, “I see that the biggest challenge will not only be limited to the business community but for the general public at large. We are taking precautionary measures that are necessary to mitigate the impacts, but we are resilient, and we need to move on - that is how we would be able to deal with COVID-19.” HeconsidersCovid-19 tobehisbiggestchallengeinhis entirecareer.

The‘Driving’Force

Someofthecontractorsareworking onprojectsonsitebymaintaining utmostlevelofsafetyandsecurityin termsofhealthcarestandards,but mostofthepeopleinthecompany areworkingfromhomerightnow Theprocesshassloweddownthe paceofvariousprojects,butthe clientsstillbelieveinDUI’steamto deliver “Where there is a problem, we find a solution and we deliver,

Advisingotherentrepreneurs,he shares, “Always be resilient and be confident in what you do. People on the other side of table want someone who is confident in what they do; but you need to be resilient because you are going to get a lot of no’s going forward.” Healsoencourageshis peopletodealwiththecircumstances thatarebeyondanyone’scontrolasit willhelptheminbouncingback quicklyfromanyadversity

Inthefuture,Edwardwillbe workingtowardsmoreexpansionand moreengagementaroundtheworld. Heisintheprocessofon-boarding newtalentintohisteamthatcan spearheadsomeoftheupcoming projects. “The times may be changing, but it has never been a more exciting time to be a part of the Defence Unlimited International team,” heconcludes.

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Impactful leadership works effectively when everyone is involved

Mosaed Al Ohali

Sustainable Mining with a Global Presence

Ma’adenisamongthefastest-growingmining companiesintheworldandthelargest

multi-commodityminingandmetalscompanyinthe MiddleEast.Ma’adenpioneerstheminingindustryin SaudiArabia,buildingaworld-class,unique,andfully integratedminingvaluechain.Itisbecomingakeyplayer inthelong-termdiversificationoftheSaudiArabian economy

MosaedAlOhaliistheCEOandmemberoftheBoardof theSaudiArabianMiningCompanyMa’aden.Beforethis, heworkedatSABIC(sales$36Billion)formorethan30 yearsinvariousleadershippositionsincludingtheExecutiveVicePresidentCorporateFinanceandGroupCFO.

Hewasalsoappointedtoseveraltop-levelexecutive positionsincludingExecutiveVicePresidentofthe PolymersandManufacturingbusinesssegments,Chief OperatingOfficeroftheSABICEuropegroup,andVice

PresidentofSABICFertilizers.Inaddition,heservedand continuedtoserveastheChairman/MemberoftheBoardof severalSABICandnon-SABICaffiliatesandnon-profit associations.

InanexclusiveinterviewwithInsightsSuccess,MosaedAl OhalishareshisideasonthedynamicsofArabianmining industry:

TellusaboutMa’aden,itsvision,andmission.

SaudiArabia’smetalsandminingindustryisundergoing rapidexpansion,inspiredbytheambitionsoftheKingdom ofSaudiArabia’s‘Vision2030’.AsSaudiArabiaembarks onitsjourneytodiversifyitseconomy,weseethemetals andminingindustrygainingincreasingimportanceandsize asthe‘ThirdPillar’oftheSaudieconomy(alongside energyandpetrochemicals).

ThepreliminaryestimateofSaudiArabia’suntapped

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potentialmineralresourcesisapproximatelyUS$1.3trillion spreadoveranattractiveportfolioofminerals.

Further,toachieveitsambitions,Ma’adencapitalizeson otherkeyinputsabundantlyavailableinSaudiArabia includingsulfurandnaturalgasaswellastheexcellent infrastructureofSaudiArabiawhichincludesthe1600KM ofarailwaynetworkconnectingthenorth,central,andeast ofSaudArabia.

Ma’adenisonasteadyandfirmpathtobecomeaworld leaderinphosphaticfertilizersandoneoftheWorld’stop diversifiedminingcompanies.Ma’aden’saspirationsgo beyondprofitableandsustainablebusinesstoparticipatein thesocio-economicdevelopmentofremoteareasinSaudi Arabiacreatingjobsandbuildinglocalcontentwithina robustESGframework.

Ma’aden’svisionistobea‘Sustainable Mining Champion with Global Presence’.Thisvisionunderlinesourambitions toleadthedevelopmentoftheminingindustryinSaudi ArabiaandmonetizingtheKingdom’smineralresources, whilemeetingorexceedingtheexpectationsofour stakeholders.

Whatare/werethechallengesyouandyourteamcome acrossinyourday-to-dayoperations?

SincetheCovid-19pandemicoutbreakglobally,wehave allbeenlivingina‘newrealitywithunprecedented challenges.Covid-19causedmassivedisruptiontothe supplychain,curbeddemand,andresultedinnegative growthratesinmostoftheworld'smajoreconomies.

InMa’aden,dealingwithCovid-19wasatestofcorporate crisismanagementandIampleasedthatwepassedwith remarkablesuccessbuildingonaverysimplethree-pillared responsestrategyofprevention,detection,andisolation.

Ourcarecomprehensivelycoveredeveryoneworkingon ourpremisesandthefamiliesofouremployees.

WhilesuccessfullymitigatingtheimpactofCovid-19,we continuedtofocusonsafeguardingourEHSSfundamentals (Environment,Health,Safety,andSecurity)andwe managedtomaintainatotalrecordableinjuryrateofless than0.22in2020,significantlybelowindustryIMMC averageorabout0.64.Ourpositivedownwardtrendin energy,GHGemissions,andnetwastegenerationintensitieswasmaintainedin2020.

OurESGmaterialitymatrixgivesusguidanceonwhere andhowwesupportandpromoteourESGgoals.In additiontotheintensities,weensurediversity,transparent reportingandweoperatewiththehighestlevelofintegrity.

Werecognizethecriticalityofcybersecurityandwe continuetospendonourhardware,systems,andpeople trainingandawarenesstoprotectourassets.Beinginthe commoditybusiness,thekeytooursuccessisoperational excellenceandsqueezingthemaximumofourassetsatthe lowestsustainablecostwithoutjeopardizingourEHSS fundamentals.

Forthemostpart,wekeptandcontinuetokeepourassets operatingatmaximumthroughputsupplyingourcustomers withourproductsatthetimeandquantitiestheyrequire. Weleveragedoursupplychainstrengthswithourshipping fleettomaneuverthedifficultshippingmarketduringthe Covid-19breakoutwithoutsignificantimpactonfulfilling globaldemandforourproducts.

In2020,wecompletedthedesignofmajorprojectstofix capacitylimitationinourMa’adenWaadAlShamaal PhosphateCompany(MWSPC)andtheseprojectsarenow intheexecutionphasetoattainfullcapacityinearly2022.

Wecontinuedourstrongfocusongrowth,andweare currentlyprogressingtwomajorprojects.OurAmmoniaIII projecttoproduce1.1Milliontonsofammoniaismore than50%completeandshouldbeonstream1stquarterin 2022.

OurMansouraandMassarahgoldprojecttoproduce0.25 millionouncesofgoldismorethan35%completeand shouldbecomingonstreamwiththe2ndquarterof2022. Weareprogressingthreeothermajorprojectsthatshouldbe startingtheconstructionphaseswithinthenext2to3years.

Werealizethattechnologyisthekeyenablertoour

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I believe technology will facilitate more flexible working protocols where employees would work from places and at the time of the day when they are most productive.

business,andwehaveembarkedonafullupgradeofour ERPsystemandthefullupgradewillbecompletedthis yearallowingusfurthercapabilitiestousetechnology solutionstoachievemoreoperationalexcellence.We continueinvestingindigitalsolutionsinourexploration, mining,production,processing,andnewprojects.

Weaspiretobetheplaceofchoiceforourshareholdersand investorstoputtheirmoney.SinceourIPOin2008, throughcapitalappreciation,weofferedourshareholdersan annualizedreturn(capitalappreciation+dividends)of9.2% betterthantheaverageofthelocalstockmarketof2.4% andourindustrybenchmarkbetween7%-9%.

Finally,wefirmlybelievethatourrealassetsareour people.Intodays’market,winnersarethosewhoattractand maintaintoptalentandcreateaworkenvironmentthat enablestheemployeestounleashtheirindividualand collectivetalents.

Wecontinuetoimplementrobusttalentdevelopment programsforourprofessionalsandleadersinvolving customizedindividualandteamdevelopmentplans,job rotationsandspecializeassignments.

Beinganexperiencedleader,sharewithusyouropinion onhowtheadaptationofnoveltechnologieshas transformedtheworldofbusinessandwhatmorecould beexpectedinthenearfuture?

Smarttechnologiesaretransformingbusinessmodelsacross industriesandsectors.Manycompanies,miningincluded, areexpandingtheirprofitmargins,optimizingvaluechains, growingportfolio,andintegratingoperatingunitsvia implementationofintegratedintelligentsolutions.

Technologicaladvancesallowformuchrobustcontrolof thephysicsandchemistryofproductionoperationstocut downonwasteandmaximizedesiredoutput.Technology advancesalsoallowforsmarterman-machineinterfaceso thatdecisionsarefasterandsmarter

Weareincreasinglydeployingtechnologysolutioninour explorationactivitiestoreducecostwhileachievingmore accurateresourcemodeling.Managementofourdirt movingheavyequipmentisincreasingenabledbytechnologyleadingtolowercost,higherthroughputforthesame assetsandbetterenvironmentalperformance.

Weleveragetechnologyinourprocessingplantstoenhance reliability,lowercostandminimizeoff-spec.Forexample,

weleveragetechnologysolutioninourequipment inspectiontoperformdeeperinspectionon-lineandwith muchenhancedsafetyandenvironmentalperformance.For majortechnicalequipment,weleveragedigitaltwin technologytounderstandandcontrolperformanceofour assetstoachievetargetedoutputatlowestsustainablecost. Welookfortechnologyinvestmentstoachievesignificant rateofreturnandcontributesignificantlytoourtotalcost reductionbydoubledigitpercentages.

Wewillcontinuetoimplementcompany-widedigital transformationinitiativestoenhanceourdataacquisition andanalyticalcapabilities,becausewebelievethatthe futureisforthosewhohaveandusethedatainasmart way.

Technologyhasmanygoodadvantagesandcertainlyoneof themiscreatingamoreexcitingworkenvironmentthat providesaspirationalcareeropportunities.Viaautomation androbotics,employeesgetrichjobsthatofferhigher intellectualcontent.

Inthefarmingspacewherewesellourproductsand solutions,weseetechnologyreshapingthefertilizer markets.Thepreciseapplicationoffertilizerswhiletosome degreerationalizingdemand,isleadingtomoreinnovative fertilizerssolutionswithmuchenhancedvalueaddand demandinghigherpricepremiums.

Ma’adenisrespondingtothetechnologyadvancementand graduallyincreasingthepercentageofspecializedfertilizers inourtotalfertilizer’sportfolio.

Takingintoconsideration,thecurrentpandemic,andits impactonglobaleconomies,howareyoudrivingyour organizationtosustainoperationsandensuringthe safetyofyouremployeesatthesametime?

Ourfirstandforemostconcerniskeepingouremployees andourcontractorssafe,always.Sincethebeginningofthe Covid-19pandemicoutbreak,Ma’adenhasimplementeda simpleyetverypowerfulthree-pillaredstrategyofprotection,detection,andisolation.

Weworkedinfullcoordinationwithotherregulatoryand businesspartnersinthecommunitiesweoperatewithinto successfullyexecuteacommunity-wideplantodealwith Covid-19.OurpartnersincludedtheMinistryofHealth, RoyalCommission,Governors,Contractors,andsystem companies.

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Welookedafterourworksitesandourandcontractors’ residentialcampsandextendedourcaretothefamiliesof ouremployees.Wetrackdailytheinfectionrateofour employeesandcontractorsandhavesuccessfullymanaged tokeepbelow1.7per1000person.

AttheearlystageoftheCovid-19spread,wemovedto operatewithmorethan70%ofouremployeesworking remotelyandthetransitionwasmanagedwell,andourIT structurewasprovenrobust.

Throughefficientmanagementofworkschedule,we managedtoorganizeourcriticalworkforcetoensure24X7 coverageofourall-criticaljobswithback-upsasneeded. Asaresult,ourbaseoperationsranreliably,andoursupply chainranuninterruptedtoserveourcustomers.

Ourmajorprojectswereslightlyimpactedduetothepartof theworkthatisdoneout-sideSaudiArabiaandbecauseof travelrestrictionsintoSaudArabiaandweareworking closelywithourcontractorstomitigatethisimpact.

Whatwouldbeyouradvicetobuddingentrepreneurs whoaspiretostarttheirownventure?

AsIprogressedinthecorporateranksandthroughmy 30+yearsofprofessionalexperience,Ifindalwaysthat winnersarethosewhobelieveinthemselvesandoperate withasenseofurgencyclosetotheedge.Thearcofa personalcareerwouldbendtowardshisorherfulfilled aspirations.

Successfulleadershaveonethingincommon,they integratewelltheirphysics,spirit,andintellectualwith ambleenergy.Myadviceistodare.Ifyousucceed,you moveforwardandifyoumakeamistake,youbecomea betterpersonbylearningfromthemistakeandmorecable tosucceedthenexttimearound.

Mostimportantly,onehastobelievethatsuccessisnever individualbutcomesinthecontextofateamora community Therefore,alwaysassociatewithotherswho haveatrackrecordofsuccessandteamplayers.In Ma’aden,ourvaluesaresimple,Integrity,Care,Teamwork, andOwnership.

Withthesevalues,wecreateacommunityandculturethat drivessuccess.

Ibelieveminingoffersstrongfinancialrewardsandbringsa

betterqualityoflifetowhereitoperatesandspeciallyto remotesocieties.

Playingattheinterfaceofnature,business,society,and regulations,miningistherightplaceforentrepreneurswho aspiretomakefinancialreturnsthroughinnovative engineeringofhowthesefourpartiesintegratetogetherso thateveryoneisabigwinner

Wheredoyouenvisionyourselftobeinthelongrun andwhatareyourfuturegoalsforyourcompany?

Ma’adenismakingsteadyprogresstowardachievingits ‘Strategy2030’,intermsofgrowthanddiversificationto becomeasustainableminingchampionwithaglobal presence.

Ma’adenhasaveryhealthyprofitandlossmodelthatit shallleveragetocontinueitsgrowth.

ThehealthyP&Lshallhelpusbringourcurrentlyhigh leveragetoamarketnormofaround2X.Weaimtodouble ourrevenueinthenexttenyearsbuildingonmonetizing SaudiArabia'smineralresourcesandwillconsidergrowth outsideSaudiArabia.Wewilldriveourgrowthandwewill seekequalpartnerstogrowtogetherbecausewebelievein partnership.

WearehappywithourcurrentpartnersSABIC,ALCOA, MOSAIC,andBARRICK.Fundamentaltooursustainable successisourstrongrealizationthatourPeoplearethereal assetsofMa’adenandthatmaintenanceofworld-class Environmental,Health,Safety,andSecurity(EHSS) performanceistheonlywaytosucceedinbusiness.The P-EHSSisthepillarofoursuccess.

Technologyadvancementwhetherprocesstechnologyor informationtechnologywillchangeourorganizational modelandcreateflatorganizationswheremorecriticaland strategicdecisionswillbetakeninamorecollective mannerandatalowerleveloftheorganization.Andof course,organizationswillbemuchmoredigitallyenabled.

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Sebastian Stefan

Driving the World of Logistics with New age Technology.

Drivenbydigitizeddataandcloud-based operationssystems,theworldoflogisticshas becomemorecompetitivethanever.Prompt andtimelyservicehastransformedtheoutdatedmanual process,uncertainandunorganizedcustomer interference,andinsufficientresponsetime.The optimizedtransportationandshipmentarealleviatingthe supplychainwhere–therightproductgetsdeliveredat righttimetotherightconsumer

SebastianStefantheCEOofLoadMeisreinventing theessenceoflogisticsservicesintheMiddleEastby assuringthesafetyinsupplychainandminimizing humanintervention.Withmoderntechnology–IoT, DataAnalytics,andRobotics;digitizationinthelogistic

Motivation drivers for team members remain the same and they should have power to decide where and when to work.
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sectorhasimmenselytransformedthemarketandtrends inlogisticsbyincreasingthevolumeoftradeglobally withreal-timedata,effectiveexecution,andfewerfraud activities..

Inthefollowinginterview,SebastianStefanunfolds variousaspectsofreshapinglogisticsanddistribution digitallyforlong-termsustainability.

Briefouraudienceaboutyourprofessionaljourney asabusinessleader. Iamagraduateengineerinmechatronicswithan entrepreneurialbackground,Istartedmycareerasa logisticscoordinatorforGeneralMotors,andin2006,I becameanentrepreneur,foundedaninsurancebroker, andlateranoutdooradvertisingagencyinBucharest, Romania.

In2011,ImovedtoDubaitoplayanimportantrolefora majortransporter,thispositionopenedmywaytothe MiddleEastlogisticswhereIdiscoveredmany challengesinafast-growingmarket.Asaproblem solver,Isteppedforwardandbuildwww.Load-Me.com thefirstTransportersMarketplaceintheMiddleEast.

Tellusmoreaboutthecompanyyouareassociated with,itsvision,andmission.

MatchingtrucksandloadsacrosstheMiddleEast, www.Load-Me.comisusingthepoweroftheinternet combinedwithGPStrackingandsmartphoneappsto connectefficientlyloadownerswithavailabletrucksin theirarea.

Whatare/werethechallengesyouandyourteam comeacrossinyourday-to-dayoperations?

Oneofthemajorproblemswastechnologyadoptionand findingtheearlyadopters.

Beinganexperiencedleader,sharewithusyour opiniononhowtheadaptationofnoveltechnologies

hastransformedtheworldofbusinessandwhatmore couldbeexpectedinthenearfuture?

Thereisalotofdevelopmentinthetelematicssector, manysensorsconnectedwiththecloudformwhatis knownastheInternetofThings(IoT).Judgingbythe risingnumberofnewcompaniesthatareproviding solutionsIamsurethisisaveryhotindustry.Usingthis datalogisticscompaniesneedtoworkmoreefficiently, oneplatformthatusestheIoTforthispurposeisLoadMe.comwhereemptytrucksarehighlightedonthemap tobebooked.

Takingintoconsideration,thecurrentpandemic,and itsimpactonglobaleconomies,howareyoudriving yourorganizationtosustainoperationsandensuring thesafetyofyouremployeesatthesametime?

Wekeepourcompanylean,wearefocusedontop customersforwhomweofferedpremiumservicesand thecurrentpandemichasstraightenedourmarket position.Wehadahighlevelofdigitalizationinternally andthathelpustodeliverahighservicelevelwhile workingfromhome.

Whatwouldbeyouradvicetobuddingentrepreneurs whoaspiretostarttheirownventure?

Tostartasyoungaspossiblesotheyhavetimetolearn andimprove.

Wheredoyouenvisionyourselftobeinthelongrun andwhatareyourfuturegoalsforyourcompany?

LoadMeisandwillcontinuetobeatrendsetteranda marketleaderindeployingtechnologyforlogistics, hopefullywithfewermanagementinputsfrommyself.

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Inspiring Arab Leaders Making a Difference in 2021

Understanding the Arab Business Leadership Style

Overthepastfewdecades,UAEhasestablished itselfasaleadingglobalbusinesshub.Most foreignmultinationalssettlingintheregionwill eitherchooseDubaiorthecapitalAbuDhabifortheir regionalheadquarters.Awestern-basedmanagement approachisprevalentacrosstheUAE,whichhasembraced foreignmanagementtechniquesinthequesttoachieve globalstatus.

ChangeisaconstantintheArabworld,andthebusiness leaderswhoconsistentlythrivethereareindividualsof remarkableagilityandmettle.Inthisarticlewetryto examinetheuniquebusinessleadershipandtheGulfArab managementstylethathasworkedsomarvellouslyforthe industryleadersoftheregiontoday

CommunicationsAficionados

FortheGulfArabmanagers,relationshipsareextremely importantinallaspectsoflife,includingbusiness,andthe powerofrelationshipssetsthemapart.Arabbusiness leadersarealwaysactivelyseekingtobuildwideand influentialrelationshipsandoperateinamannerthatbuilds andencouragestrustinothers.

Andtheyareverypolitetoo.Businessmenand businesswomenrespectotherpeople’sviewsandcustoms andmaintainahealthycuriositywhileentertainingother businessperspectives,opinions,andventures.

EaseofAccess

Asmentionedbefore,thebusinessleadershipstyleis focusedinmaintaininganddevelopingexisting

relationships.Theleadershipisalwayshonestanddisplays opennesstocolleaguesandcustomers,adoptingamore person-orientedratherthanimpersonalapproachto business.

TheArableadersvouchfortherelationshipbetweenthe leadersandthepeopleoftheUAEasoneofthesecrets behindthenation’ssuccess.Forthem,theorganisationisa familywithahead(readleader)whohelpsthefamily members(reademployees)worktosucceedwhilealso takingcareofthem.

ThebusinessleadersintheArabbusinessspherearemore accessibleascomparedtotheircounterpartsinthewest, allowingmorediscussionandacceptanceofsuggestions.

TheTimeManagementExperts

TheArabmanagersandbusinessleadersseetimeasa preciousresourcetobeutilisedandenjoyed,somuchso thattheydonotmaintainanytimeboundariesbetween workandlife.Forthem,thingshaveatimethatisright–prioritiescontroltheuseoftime,notviceversa.Theleaders andinnovatorsofthisillustriousregionreally‘gofor things’,beasproactiveaspossible,makethingshappen. Butmostly,makethemostofwhateveryouaredoing(even relaxation).

Additionally,theyaregoodatmanagingtensionsand pressuresintimeandpotentialimpactsforothers.Andmost importantly–Donotover-plan;getonwithitandmanage andimproviseonproblemsthatarise,meanwhiledesigning andexecutinginparallel.

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Leadership Formula

AdaptingtotheGlobalReach

TheGulfArabmanagersandindustry leaderscontinuouslyadapttoothers,to theenvironmentandtothefuture, activelyscanningtheexternal environmenttoidentifytrends,new opportunities,andpotentialthreats. Recently,theArabworldhasbeen openingtoforeigncapital.

Mostnotably,European,andAsian companieshavemademajor investmentinbolsteringtheirbusiness andexpandinginthegulfregion.This worksnotonlytotheadvantageofthe increasingtheemploymentmarket,but alsoamajorchannelforknowledge transfer,asbusinesspeoplefromall partsoftheworldgettolearnand exchangeideasonimportantmatters suchasbusinessstrategies,approach, methodology,and resource-management.

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