The 10 Best Food & Drink Franchise to Open in 2022 April2022

Editor’s Desk

Enhancing People’s Health

hingsaremovingatanincrediblepaceintheultra-

Tmodernworld,anditisbecomingessentialfor businessleaderstomatchtheirspeedwiththe evolvingneedsoftheconsumers.Similarly,foodfranchises shouldhavecrucialelementstomeetcontemporary consumertrends.

Withchangingsocialandeconomicconditions,thefood franchiseissteppingupitsgametodeliveritsservicesto thepeoplewhoarefoodfanatics.Let’sbehonest;food franchisingisoneofthefewbusinessesworldwidethatwill alwayskeepgrowing,alluringpeoplewithvariousoffers andexclusivedishesaspeoplearepronetosharetheir experiencesonsocialmediaplatforms.

Thefranchisesfocusondeliveringexemplaryservicesand maintaininghighstandardsoftrainedemployeestoretain theircustomers,whichaddstothebrand’svalue.However, inrecenttimespeoplearemoreinclinedtowardahealthy lifestyle.Theyarechoosingtochangetheireatinghabits, indirectlyimpactingthefranchisebusinesstocomeupwith healthieralternatives.Theincreasinghealthissuessuchas obesityforcespeopletobeconsciousaboutwhatthey consumeonadailybasis.Thisbecomesachallengefor franchiseestorecognizethegapandfillitwithwhat consumersdemand.

Thefamousphrase “Health is Wealth” isbecomingmore andmoreprominentinthemodernworld.Havingabalance betweenconsumingfastfoodandanutritiousdietisbeing widelyadoptedbythemassestoliveahealthierlife. Thoughthisfactmayactasachallenge,italsoisan opportunityforfranchiseestoexpandonitbycreating alternatives.Thefoodfranchisesareimplementingand developinginnovativeconcepts,availinganedgeoverthe competitiontoservepeopleworldwide.

Ahealthierlifestyledemandsmorecontrolover eatinghabitsandsometimesmayresultinavoiding yourcomfortfood.Itishightimetoidentifyhow youreatinghabitswillaffectyourbodyandhowyou canmaintainabalancedlife.Thinkingaboutthis issue,InsightsSuccesscameupwithitsedition, “The 10 Best Food & Drink Franchise to Open in 2022.” FeaturingonthecoverisRAKKAN RAMEN,whichisfocusedondeliveringproviding healthyandtastyauthenticramenmadewith100% plant-basedbroth.

Weencourageyoutogothroughsimilarstories, recognizingtheopportunitiesforexcellentbusiness inthefoodindustry.Also,haveaquickrundownof articlespennedbyourin-houseeditorialteam.

Divein!

sharad@insightssuccess.com

Sharad Chitalkar

BriefCompanyName

Dickey’sBarbecuePit MasterFranchise dickeys.com

DRUXY’SFamous delidruxys.com

EllianosCoffee ellianos.com

HueyMangoo’s ChickenTender hueymangoos.com

LaDonuteria ladonuteria.sk

Mr.Sticky’s mrstickys.net

NothingBundtCakes nothingbundt.com

FeaturedPerson

LauraReaDicke CEO

PeterDruxerman VPMarketing

ScottStewart Founder PamStewart Co-founder

AndyHoward PresidentandCEO

PeterStranak CEO

MarcyPoorman Owner

Dickey'sBarbecuePit,theworld’slargestandfastestgrowing barbecuefranchisewasfoundedin1941byTravisDickey

Druxy'sFamousDeliSandwichesisarestaurantscompany.

EllianosCoffeeprovidespremiumqualityspecialtycoffee, handcraftedespressobeverages,smoothiesandmoreat convenientdouble-sideddrive-thrulocations.

HueyMagoo’swasfoundedwithapassionforqualitychicken andapenchantforservingothers.

LaDonuteriaisoneoftheFASTEST-GROWINGlovebrand donutfranchiseintheworld.

Mr.Sticky’shasbeenprovidingaddictivestickybuns, cinnamonrollsandothertastysweetstoPennsylvaniaforover adecade.

KyleSmith CEO

Qdoba qdoba.com

RAKKANRAMEN rakkanramen.com

TheChoppedLeaf choppedleaf.ca

KeithGuilbault CEO

RyoheiIto

FounderandCEO

BlairStevens

Founder&Brand President

NothingBundtCakeshashelpedthousandsofcustomersfind theirperfectdomainname.

AtQDOBA,ourmissionistobringflavortopeople’slives throughourcommunities,ourpeople,ourrestaurants,andof course,ourfood

RAKKANisthefocusedramenshopservesauthentic Japaneseramen.

Chef-designedbowls,salads&wrapspairedwithexclusive signaturedressings.

Cover

Ryohei Ito Founder and CEO RAKKAN RAMEN

Providing Healthy and Tasty Authentic Ramen

Addressingthepeople'shealthyandtastyfood needs,RAKKANRAMENwasestablishedby RyoheiItowithaslogan "Healthy and Tasty, Our ramen is made with 100% plant-based broth." AStheItoistheFounderandCEOofRAKKAN Ramenstronglysupportsnon-animalproductsandbelieves thechoicewemakeaboutwhatweeat,whereitcomes from,andhowit'smadehasadirectandconsequential impactonthehealthofindividuals,communities,andthe planet.

TounderstandIto'sideologiesbehindtheRAKKAN RAMENfranchise,InsightsSuccesscaughtupwithhimto knowmoreaboutthefranchise'sjourney,itsservices,and howitsupportsitsfranchisees,ensuringprofitabilityand brandreputation.

Below are the highlights of the interview:

Giveusabriefoverview/inceptionofRAKKAN RAMEN,itsmission,andthekeyaspectsofitsstrong footholdinthefoodfranchiseindustry.

WebelievethatsimpleoperationsmaketheRestaurantalot moreeffectiveandconvenient.Weprovidefullsupport servicesformarketresearch,siteresearch,landlord negotiations,andothersiteselectionsthroughourpartner agency Thesimplicityoftheoperationsgivesusanedgeon

theannualturnoverofpeople.Thebrandsetusapartfrom anyotherramenconceptbecauseofthesimplicityofthe conceptinoperations.

Whatsetsusapartasanorganizationisbasedonthree merits:

1. Using100%plant-basedbrothequatestolowcostsfor ingredients.Ourcostratioisapproximately30%less thanramenrestaurantsusinganimal-derivedingredientsfortheirbroth.Wedonottakefoodcostmargins.

2. Using100%plant-basedbrothmeanslesshygiene management,suchasareductioninsanitizingfood. Thistranslatesintolowercapitalinvestmentrequirements,asweneedfewerductsthanotherramen restaurants.

3. Using100%plant-basedbrothmeansnoneedfor veteranchefs.Ourauthentic-tastingramendishescan bemadeperfectlyandconsistently,evenbybeginners. Otherramenrestaurantsusebrothderivedfromporkor chickenbones,whichcantakemorethan10hoursto prepare.Suchslowcookingrequirescomplexoperations,resultinginthecommercialpressureofhigh laborcosts.Incontrast,RAKKANRamenbrothtakes justonehourtocookwhilestillbeingflavorful,and oura-la-cartedishesareequallysimpletoprepare. Quickercookingtimeisadditionalmeritthatlowers gascoststo65%lessthanotherramenrestaurantsand reduceslaborcostsbyupto25%.

Describeyourtop-notchofferings,andwhatmakesyour franchiseapreferredchoiceamongyourclienteleover othercompetitors?

Ourtop-notchofferingsareAmber(soysauceramen), SpicyGarnet(spicymisosauceramen),andavarietyof veganoptions.Wedon'tuseanyfatty,high-calorie,meatbasedbrothliketonkotsu,makingourbrothwithhighqualityvegetableslikemushroomsandkelp.Wealsouse ourveryownfermentedseasoning,enhancingthesoup's flavorbomb.Ourramenismuchhealthierandlighterthan othercompetitors.Becauseofour100%plant-basedbroth, mostofourramenmenucanbepreparedasfullyvegan.

Describeindetailtheworkculturethevaluesthatdrive RAKKANRamenservices.

RAKKANhasitsownworkcultureunderfiveessential values,whichareAuthenticity,Service,Winning,Integrity,

andTeamwork.Ourgenuinequalityoftheproductsand knowledgeaboutramenculturewebroughtfromoverseas isbeyondreproach.Thisbuildsafirmfoundationin reliabilitywhileincreasingthetransparencyandaccountabilityofourbusinesspartnersandtheirteam.Healthyand tastyramenisourpassion,inspiration,andexpertise.By providingproductswithpassionandgreatcustomerservice, wehavereceivedamagnitudeofpouringreviews.Though notalwaysfivestars,wesincerelyappreciatevoicesfrom allofourgueststhatbecomeourtopicsoftheeveryday meetingtosharetheconcerningissues,discussthe solutions,andimplementtheimprovement.Ourgoalisto consistentlyexecuteeveryproductandservice.Toachieve thegoal,we'vecreatedaschemetosendawell-versed trainingcrewtoeverylocationtoprovideaprofessional overviewwithperiodicassessments.Atthesametime,we buildtrust,respect,andloyaltywithcustomersand franchisees.Greatteamworkisanothersignificantkeyfact ofoursuccessinthisindustry,andwemaintainoursolid foundationwhileexpandingacrosstheUS.

Inwhatwayshaveyouoryourfranchisecontributedto thecommunity?

Morerecently,wehavepartnered withanorganizationsupporting localyouthsinSouthern California.Thisprogramfeatures adiscountcardwhereall proceedsgotowardsfunding youthsummercamps,and customersofourRestaurantcan enjoyafreeappetizerwiththe purchaseoframen.Weareproud tohavetheopportunitytosupport thenewgenerationofyouthsinour communitythroughthispartnership.

Wouldyoupleaseshedthe knowledgeonyourtraining programsthathelpyoutoexpand yourfranchise?

Employeeswhovaluetraining programsaretheonesyouwant becauseitmeanstheyarealways seekingwaystoimprovethemselves andlearnnewskillsinthisrapidly changingcommunity.Employee traininganddevelopmentprograms, whenthoughtfullyimplemented,arethe cornerstoneofacompany'ssuccess.Before designingourlearninganddevelopmentprogram,weassess theirneeds.Understandingiftheyhavefoodservice experiences.Supposetheyareinternaloroutsourced. RAKKANTrainingisstateoftheart.Sinceitisasimple operationstrainingforfranchisees,itsmanagementtraining canbecompletedin15daysandhelpsthemoutonthe opportunitiesandstrengthsuntiltheygetcomfortablewith theresponsibilities.

Currently,wesupportourfranchiseesthroughvariousways toensureprofitabilityandensuretomaintainthestandard andprocedureofthebrand.Weareexpectingthelaunchof theRestaurantVisitsmonthlytoensuretheoperationisat parbothonproductpreparation,foodsafety,andguest service.Wegivethemtheproperguidanceandtoolsneeded whenlaunchingnewproductstoensureproperprocedures arefollowed.Weutilizefourstepsintrainingwhichare prepared,present,practice,andfollowup.Wedo"SayIt" and"DoIt"deliveryofstafftraining,andfranchiseeswere encouragedtoparticipate.Theyreceivedailyevaluationsof theirperformancewhichensurelearningandretention.At theendoftheirtraining,theyreceiveacertificationof

completion.Byreceivingfeedbackontheirexperience,we knowwhatareasneedtobeimprovedorclarified.Training anddevelopmentoftheemployeeswillhelpthemensure theyhavethebestworkforcepossible.Investingonthe frontendcouldpaybigdividendsfortheirbottomline.

Asawell-knownfranchiseinthefoodanddrink franchise,whatinnovativetechnologiesareyouimplementingtoelevateyourservicestobemoreproductive?

Growingabusinessisn'teasy.First,theconceptneedsa viableandinterestingidea.Fromthere,weneedtodiscover aprofitableniche,defineatargetdemographic,andhave somethingofvaluetosellthem.Whetheryou'repeddling products,services,orinformation,gettingthewordouthas becomeincreasinglyburdensome.Andwithouttheright marketingstrategiestofuelourgrowth,churningaprofit andstayingafloatisvirtuallyimpossible.Identifyingthe rightstrategiestomarketourbusinessisoftenlikenedto rocketscience.Howdowegetamessagetotheright audienceanddoiteffectively?Howdoweconsistently boostvisibilityandincreasesaleswhilesustainingaprofit withaconvertingofferconsistently?Today,withsomuch vyingforourattentionfromsocialmediatosearchengine optimizationandblogging,it'seasytoseewhymostare readytopulltheirhairout.Mostentrepreneursaresobusy working"in"theirbusinessesthattheyfailtowork"on" theirbusinesses.Upgradingourequipmentisonewayof elevatingservicesattheRestauranttobeproductiveandto addvaluetothebrandandproducts.Anotherishaving differentmetricsandtechnologiesthatwillhelpus determineopportunitiesinserviceoroperationsandcan helpboostthebrand.

WhatareRAKKAN'sfutureaspirations?What strategiesareyouundertakingtoachievethosegoals?

Goalsettingisoneofthemostimportantactivitiesin RAKKAN,andourgoalhelpsusstayfocusedandprevents usfrombecomingstagnant.Ourfutureaspirationisto passionatelygrowandexpandthebrandgloballyby offeringhealthyandtastyauthenticramenmadefrom100% plant-basedbroththatsetsthestageforongoingsuccess.

Alongwiththestatement,wetryourbestabilitytoreduce ongoingexpenses,maintainprofits,increaseproductivityas wellastrafficbyteamingupwithmarketingprofessionals whoareexpertsonsocialmediasuchasbuildingmore attractivewebsites,collaboratingwithlocalinfluencers,and postingexcitingeventstopromotestoresales.

Thisyearwe're implementinga mystery shopperprogram andwillberolling itouttoallthe locations.Theevaluationoutcomewillbe sharedwithalltheemployees, whichwillallowthemtorevisit operationmanualstoreconciletheir actions,thusimprovingcustomer services.

Asanestablishedfranchise,whatwouldyour advicebetoup-and-comingentrepreneurs aspiringtoventureintothefranchiseindustry?

Beingasuccessfulentrepreneurtakesalotofwork,vision, andperseverance.Havingamentorisanamazingblessing,but noteveryonecanfindoneinperson.Myadvicewillbetokeep pushingforward.Nodoubtrunningabusinesstakesalotoftime.

SteveJobsnotedthattheonlywaytobesatisfiedinyourlifeistodo workthatyoutrulybelievein.Istartedmybusinessabouttenyearsagoin Japan,andwhenwestarted,wefrequentlyhadtoclosesinceIwasnotfully satisfiedwiththetasteandqualityofthesoup,whichcausedagreatinconveniencetoourloyalcustomers.Thoughtherearemanyobstaclestoovercome, themoretimeyouinvestinyourcompany,thestrongeryourwilltomove forward.Ifyouareventuringintothefranchiseindustry,Iwouldadviseyouto understandyourindustryandknowthecurrenttrends.Findgoodpeoplewith charactersandvaluesandbuildyourgreatteamtobolsteryoursuccess, thensetgoalsandremindyourselfofthemeachday.Youwillnever knowtheoutcomeofyoureffortsunlessyoudoit.Iwouldsuggest youmanageyourbusinesswiselyandlearnfromyourunhappy customersandfeedbackbecausetheyarethegreatestsource oflearningandreflectitsdailyoperations.Iencourage entrepreneurstodelivertomorethancustomers' expectations.It'sagreatwaytogetnoticedinyour industryandbuildaloyalfollowingofadvocates.

Blair Stevens Founder & Brand President

& Drink

AN ULTIMATE DESTINATION FOR WHOLESOME & DELICIOUS MEALS

Foodplaysakeyroleinlivinga balancedandfulfilledlifeand flavourshouldnotbesacrificed whenfuelingon-the-go,believesThe ChoppedLeaf,aleadingrestaurant brand.Foundedin2009,TheChopped Leafisanemergingfreshcasual lifestyleconceptthatprovides delicious,handcraftedmealsserved fresh&quickforahealthy,better-for youfoodexperience.

BornontheshoresofOkanaganLake inKelowna,BC,TheChoppedLeafis expandingitsreachacrossCanadaand theU.S.withonegoalinmind:to makeyoufeelgoodafteryoueat.Its chefdesignedmenuisalwaysmade usingfreshingredientswithbold, wholesomeanddeliciousflavours.

Your health and safety is our top priority and it is our mission to serve you delicious, wholesome meals you’ve come to expect.

InaninterviewwithInsights Success, ,theBlairStevens

Founder BrandPresidentand of therestaurant,shareshisvaluable insightsonhowTheChoppedLeafis servingwholesomeanddelicious mealsforeveryone.

Below are the highlights of the interview:

Briefusaboutthesourceof inspirationtobeinthefood industry.

Iandmywife,Karla,soughttocreatea quick-servefoodspotthatwould featurefreshsalads,whichwere alwaysintegraltoourlifestyleandway oflife.

Weknewwehadtoputamenu togetherthatwaswell-fitforthe Canadianmarket.Thechallengeback thenwasthisperceptionthat‘healthy’ waslinkedtopoor-tasting.ButI’ve seenthischange;they’realotmore peopleeducatedaboutthebenefitsof eatinggreens–andthattheycan actuallyfulfilyourtastebudsaswell.

Briefusaboutyourofferings.

TheChoppedLeafcelebratespeople’s uniquedietaryneedsandoffers somethingforeveryone.Fromvegan andvegetarian,tokidfriendlyand gluten-freeoptions,ourfreshand customizablesalads,bowls,wrapsand soupshavebeendesignedwithyouin mind.Dishesareelevatedwith ChoppedLeafSignaturedressings, createdespeciallyfortheirbrandand cannotbefoundanywhereelse.

Whatarethekeypointsthatyou considerwhilechoosingorgettingin talkswithanewFranchisee?

FranchiseeswhoownandoperateThe ChoppedLeafrestaurantsacross

CanadaandintotheUnitedStateshave specificqualitiesthatmaketheman idealcandidate,beingthattheyare bothbusiness-drivenandlivethe ChoppedLeafway-of-life.While restaurantexperiencemaybehelpful, TheChoppedLeafseeksfranchisees thathaveadriveforsuccessanda willingnesstolearnandfollowout operationalmanuals.Previous restaurantexperienceisnotrequiredto beabletorunasuccessfulChopped Leaffranchise.Anidealfranchisee valuesthecorebrandvalues,whichis givingpeoplemorechoicestofeel goodaftertheyeat.Theirgoalsareto ensurecustomersfeelwelcomedand leavewithasmile(andfullstomach).

Howdoyoutrainthenewfranchisee on-boardandtracktheir development?

TheChoppedLeafprovidesan extensivethree-weektrainingprogram toallnewChoppedLeaffranchise partners.Theinitialtrainingwilltake placeataChoppedLeaflocationand withanexperiencedChoppedLeaf franchisepartner.Partofthistraining includesfront-of-houseandback-ofhousetraining,foodpreparationand foodsafety,marketingandfinancial managementandvariousonline courses.Oncetheirstore’sconstruction hassufficientlyprogressed,Chopped Leaf’strainingteamwillgointothe storetogooverthetrainingagainwith theFranchiseeandtohelptrainstaff. Thetrainingteamalsostaysthrough thegrandopeningandbeyond,until everythingisrunningsmoothly

Whatfactorsdifferentiatethe companyfromcompetitorsandhow doyouensurethatthesefactors remainconsistentthroughoutthe chain?

Competitionishighinthefreshfood industry,soTheChoppedLeafbrand

continuestobeinnovativewiththeir menuadditionsandingredients; featuringlimitedtimeoffersand permanentmenuitemsyear-after-year. Thebrandiswellsupportedand respected,leadingthetrendtowards morenutritiouseatingthatnever sacrificesboldanddeliciousflavour

Thecurrentpandemichasaffected thefoodandrestaurantindustry adversely.Evenwhenthingsbecome normal,thereareviewsthatthe industrywon’tbeoperatingasit was.Whatchangesdoyouexpect andhowareyoupreparingforit?

Asweallnavigatetheunprecedented, extraordinaryandevolvingcoronavirus (COVID-19)pandemic,TheChopped Leafteamandourguestswillcontinue tobetoppriority.Thefutureissubject toshiftingandtherestaurantindustry isvulnerable,however,withtheproper crisiscommunicationsandoperational plansinplace,thebrandremains confidentthattheseobstacleswillbe handlestothebestpossiblestandard. Operationsandmarketingtacticswill continuetoshiftandadapttonew healthandsafetystandardsoutlinedby ourHealthcareandGovernment officials.Procedureswillcontinuetobe monitoredtomitigatetheeffectsthat existingcircumstanceswillhaveon ourbusiness.

Livinguptoyourpassiondemandsstrength,and strengthcomesfromthezealtogiveyourbestto bringachangeintheworld.Everyday,anew concept,trend,andnewfieldsarecreated,andthefranchise istheresultofonesuchnewconcept,whereyoucanown yourbusinesswithsomecapital.And,inthefranchise,the foodfranchiseisthebestfranchisetoownforentrepreneurs andbusinesses.Why?Becauseyoucannotsaynotofood, canyou?

Well,jokesapart,butaccordingtothefact,foodfranchiseis thebesttypeoffranchisetoown,asthisnicheservesalot ofpeoplewithanextensivecustomerbaseworldwide.The foodfranchisearenaisthebestwaytomakeyourfortune becausethefieldholdssucharecognizedpotential.This conceptisinteractive,fresh,andfullofvariety;youcan neverworn-outofit.So,whatdoesittaketomakeallthe thingswork?

DreamBig Itistheexperienceofyourflavorwiththekindofapproach youhavetowardsthecustomer,andthatisallittakesto makethefoodfranchisesuccessful.Rightwhenthe customerstepsintoyourstore,heshouldfeelinvitedand makesureyourstoreisnoordinaryplacebykeepingthe bestenvironment.So,whenthecustomerwalksout,hehas thebestexperienceandvisitsoften.Theadvertisingand marketingdotherest.

Speakingofafoodfranchise,McDonald’sisthebest examplethatcomestomymind.Withsome39,198 franchisesintheworld,ithasgrownworldwide enormously.Thisshowsthepoweroffoodfranchiseand thefactthatitisstillgrowing.Therightfranchisecantake youtothetop,andafoodfranchiseisundoubtedlythe perfectfranchise.Sonexttimeyouareinadebateaboutthe bestfranchise,youcansayitloudaboutthebestfranchise–thefoodfranchise,period.

Well,nottakingawayfromthestart-upentrepreneurs,as theyaredefinitelyself-madepersonswiththeirownideas andinnovations.It’sjustthatowningthefoodfranchise givesyouadditionalconfidenceastheplatformisalready settorock.Youdon’thavetostartanythingfromscratch.

ImportanceofValues

Values,ofcourse,playabigpartinitssuccessful management.Thededicationoftheteamandtheemployees isreflectedintheirwork,andwiththerightworkvalues,all cangrow Yougettoenjoyyourwork;onlythencanyoube creativeinyourwork.Thisiswherethecompany’sroleis

vitaltomakesuretosupporttheiremployeesand acknowledgetheirconcerns.Upholdingsuchvalues,the goalbecomesclear,andeveryonebelievesinachievingthat goalofthefranchise.

NeverBackDown

Nowisthebesttimetobeinthefranchiseindustry

Lookingatthefutureopportunitieswithnewtechnology andinnovation,thecustomersandeventheentrepreneurs areexcitedaboutwhat’snext.Werecentlysawshutdowns ofmanybusinessesandahighnumberoflossesofhuman lives.Stayinghealthyandeatinghealthywasthemain lessonwelearnedfromit.Wehavetocontinuallyimprove thestandardofourlife,andthequalityoffoodweeatand foodfranchiseisdefinitelyhelpingtowardsit.

TheImmortalWords

Westillhavealongwaytogo,andthefoodfranchiselooks readyforcomingchallengesandopportunities.Thereisno restrictioninthisfield;themoreyouwork,themoreyou grow Alotofthingsarealsodependentontrust,asany conceptisonlytrustedwhenyoufollowthecultureof respect.Thecultureisbuiltbyrespectingeveryone’s feedback,concernsandtakingactiononit.Thisshowsyou areprofessionalinthebusinessandshowcompassion towardspeople.Becausetoreachthetop,puttingonly moneyisnotthepoint,butthevalues,culture,and compassionwilltakeyoutoyourdream.

Lastly,getupandbuildyourfoodfranchisecareernow Therewillbechallenges,butwithexperience,team,and values,youcandecipherchallengesintoopportunities. Nowthatfindingtherightkindoffranchiseisnolongera doubtgoandmakeitreal.

Make your

in

RANCHISE

Dickey’s Barbecue Pit

A Slow-Smoked Legacy Since 1941

Barbecue …awordcherished bymanyandamealthathas broughtfamiliestogetherfor generations.Slow-smoked,tenderand flavourfulmeatshavebeenatthe epicentreofmanycelebrations,turning dinnerexperiencesintotruly memorablemoments.

Onebarbecuefranchise,Dickey’s BarbecuePit,hasbeenserving authentic,competition-qualityLegit. Texas.Barbecue.tofansnationwide since1941.AtDickey’s,thefoodis meanttobesharedoverconversations, laughs,celebrations,playoffgamesand moretobringgoodfoodandgood peopletogethernomatterwhatthe occasion.

“Weprideourselvesoncooking authentic,competition-stylebarbecue andcomfortfoodthatthewholefamily canenjoy,”saidCEOLauraRea Dickey.“Betweendine-in,takeout, delivery,holidaymealsandcatering, guestshaveendlesswaystogetahold ofDickey’sfamousbarbecue.”

WhenDickey’sFounderTravis DickeyreturnedhometoDallasafter servinghiscountryinWorldWarI,he turnedhisloveofauthentic,slowsmokedbarbecueintoabusiness–Dickey’sBarbecuePit.Travisworked thebutcherblockwhileMissOllie Dickeyservedsandwichesandkeptthe books.Themenuwaslimitedtobeef brisket,pithams,barbecuebeans, potatochips,beer,bottledmilkand sodas.

TheoriginalDickey’slocationin Dallas,Texasisstillopenandserving gueststoday.Travis’son,Roland Dickey,steppedintorunthefamily restaurantin1967afterhisfather’s passing.In2006,hisson,Roland Dickey,Jr.,tookontheroleofheadpit masterandCEO,andlaterwentonto becomeCEOofDickey’sholding company,Dickey’sCapitalGroup. Dickey’sisnowtheworld’slargest barbecuechainandhasgrowntomore than500locationsacrosstheUnited Statesandinternationally,andis currentlyspearheadedbyRoland Dickey’sdaughter-in-lawLauraRea Dickey.

FranchisingDickey’sBarbecue

NobodyknowsbarbecuelikeDickey’s. Withnearly80yearsofexperience smokingthetastiestmeatsaroundand over25yearsofhelpingfranchisees reachtheirgoals,Dickey’steamknows itswayaroundthebarbecuebusiness.

Dickey’stakesprideinthefactthatits teamofferssupportforfranchisees everystepoftheway Theyhelpwith everythingfromrealestateselectionto bidcomparisonandassistancewith orderingfromDickey’snetworkof preferredvendors.

Dickey’susesoriginaltime-tested recipesandservessignatureSouthern Hospitalitywitheveryplate.Every Dickey’slocationslowsmokesallof itsmeatsonsiteinopenkitchenswhere guestscaninteractwiththeirlocalPit

Master.Inadditiontoongoingtraining, adedicatedfieldandhomeoffice teamworkalongsideeachOwner Operatortoguidethemthroughthe grandopeningandtokeepthings runningsmoothlyforyearstocome.

NewOwnerOperatorsattendBarbecue University,athree-week-longprogram thatcombinesin-depthclassroom-style learningandhands-ontraining.Owner Operatorsgraduatewiththeknowledge neededtorunasuccessfulDickey’s. Dickey’salsoregularlyaddsmodules andrelevantupdatesontheBarbecue UniversityonlineportalsothatOwner OperatorsandPitCrewteammembers canstayup-to-dateandcontinually improve.Thesystemallowsfor trackingofmodules,soOwner Operatorsalwaysknowwherethey standwithdevelopment.

TheMenuforGrowth

Anaward-winningtrainingprogram helpstoensurethatOwnerOperators arereadytoruntheirownDickey’s.

“Onceyouareopen,Dickey’sin-house marketingteamcreateseffective targetedcampaignsdesignedtodrive trafficsoyoucanfocusonoperations,” saidLauraReaDickey.

TheDickey’smenuisfullofclassic time-testedrecipes,butthebrandis ripewithinnovation,especiallywhenit comestotechnologyanddata. Technologyhasalwaysbeenimportant toDickey’s,andpriortothepandemic

thebrandstartedenhancements tothee-commerceandonline orderingplatforms.The updatede-commercesite coupledwithanenhanced franchiseeintranetportal–theSmokePit–allows OwnerOperatorstohave improvedaccesstohundreds ofsupportresources.

Fromaproprietaryonline orderingsystemtoSmokestack2.0 –aproprietaryKPIandbusiness intelligencedatatrackingsystem–Dickey’sprovidesthetoolsand technologytoequipownersfor success.Dickey’sdigitalinvestments coupledwithastrategicapproachto buildingsaleshavepositionedthe brandtoachievesame-storegrowth throughoutthepandemic,soDickey’s hasastrongfootholdinthecoming days.

Inadditiontostellardomesticgrowth, Dickey’sjustannouncedaletterof intenttoopen50locationsinAustralia. Internationalexpansionhasbeena focusforthebrand,withexpansion alsoplannedforPakistanandthe RepublicofGeorgia.Dickey’salready hasoverseasagreementsinAbuDhabi, Dubai,Brazil,SingaporeandEgypt.

Our tender meats are slow-smoked over hickory wood for up to 14 hours and we are committed to sourcing high-quality meats that are anything but artificial.

‘‘ ‘‘

Laura Rea Dickey CEO

Italian Quality at America's Pace!

fyouareacoffeeperson,youalreadyknowhowacup

IofcoffeeonaMondaymorningcanboostyourmorale andgetyououtofbed.Sometimesallyouneedis coffeeratherthananinspirationalquote.Speakingof inspirations,ontheirvisittothePacificNorthwest,the dynamicduoofScottandPamStewartnoticedabooming drive-thrucoffeeshopindustry.Whentheyreturnedtotheir homeinLakeCity,Florida,thecouplewhowerealready experiencedentrepreneursandcoffee-loversseizedtheright opportunityandventuredintofindingLakeCity'sfirst double-sideddrive-thruspecialtycoffeeshop,Ellianos Coffee

Sinceitsinitiationin2002,EllianosCoffeehasprovided premiumqualityspecialtycoffee,handcraftedespresso beverages,smoothies,andmoreatconvenientdouble-sided drive-thrulocations.

ACupofExcellence

EllianosCoffeeisdrivenbyitsmissiontoservethehighest qualityspecialtycoffeebeveragesinawaythatwouldmeet thedemandsofbusyAmericans.Itisadouble-sideddrivethruwithoutanyinsideseating.

Alongwithitsexceptionalproductquality,EllianosCoffee isproudofitshandcraftedpreparationprocess,which producesanamazinglydeliciousandsmoothproduct. Expressinghisthoughts,Scottsays, "An exceptional customer interaction, and the relationships our baristas build with the customers, is at the core of who we are. We value being the neighborhood/community coffee shop.”

FundamentalValues

ScottstatesthatEllianosCoffeeaimstocaptivateits customersbydeliveringanunmatchedlevelofquality, consistency,andspeedineverycup.

Thecorevaluesthatthefranchiseisbaseduponare:

1)BeGenuine&BeHonest!Bereal,honestandtreat everybodythewayyouwouldliketobetreated.

2)HaveEmpathy.Ifsomeoneelseseemstobehavinga badday,bepatientandunderstandthatyoudon'tknow whatthepersonmaybedealingwith,sotreatotherskindly ineverysituation.

3)EnjoytheMoment.Giveasmile,makethecustomer's day&honestlyenjoyeveryencounterwithanotherperson ordetailyouhandle.HaveFun!

4)EfficiencyinEverything.Findwaystogetitdone quicklywithoutsacrificingquality.Bringupideastothe team!

5)KeepitSimple.Focusonthelittlesimplethingsthat makeadifferencetothebrand,team,andcustomers.

6)FamilyandIndividuallyMinded!Taketimeforyour personallifeaswellasyourlovedonesandenjoylife.The franchiseconsiderstheEllianosteamafamily,soenjoy worklifetoo!

MaintainingQuality&HelpingCommunities

ScottstatesthateveryEllianosCoffee'sfranchiseiswellengrainedintheircommunities.Fromschooldonations, localsponsorships,fooddrives,periodicalappreciation giveaways(forteachers,healthcareworkers,fire,law enforcement),andmore,helovesthecommunitieswhere helivesandworks!

Apartfromhelpingcommunities,thefranchisealso maintainsitsenhancedapproachthroughouteveryfranchise location.Scottsays, "Our training program is a comprehensive program that takes a franchisee from the beginning stages to the point of running their location. There's a lot to learn, but it's fun!”

ImplementingTechnology

Initsrelentlesspursuitofbeingthebest,EllianosCoffeeis intheprocessofupgradingitspoint-of-salesystemsacross thebrand.Asagrowingbrand,itisdevelopinganEllianos appthatwillintegratewiththenewsystem.

Whileintheearlystages,Scottisexcitedtoseethesystem cometofruitionsoon.Thefranchiseisalsobuildingatest kitchenatitscorporateheadquarterstohelpcreatenew menuitemsanddevelopstandardoperatingproceduresto makeitsoperationsrunasefficientlyaspossible.

FutureEndeavors

EllianosCoffeeaimstocontinueasthedominantdrive-thru coffeechainoftheSoutheastUnitedStatesandgrowfrom there.Scottassertsthatwithsmartdecisionmaking,strong franchiseesandalotofhardwork,heisconfidentinthe franchise'sgrowthplanandexcitedforthefuture.

ExperiencedGuidance

Scottadvisesupcomingentrepreneursinthefranchise industrytoenjoywhattheydo!Hesays, "There will be hard work along the way, but it is a very rewarding and fulfilling journey as well.”

Scottconcludes, " Enlist the help of the franchise and others who have gone before you, as well as those who are experts in their field, to assist along the way and enjoy the journey! “

AN EXPERT’S GUIDE TO BUILD A BRAND LOVED BY ALL

fondlyrememberaparticulardaywhenayoung

Igentlemanapproachedmeatafestival.Myhusband andIhadrecentlystartedanotherbusinessanda uniquebusinessitwas.Myhusband,akaDaddyO,had takenaninterestinmakinghisownicecream.Butbeing 100%Irish,hepouredafullbottleofbourboninthevery firsticecreamhemade.Weusedabrandnamebourbonand locallysourcedhoneyandcalleditHoneyBourbon.Itwas delicioustosaytheleast.Hethenwentontocreateunique icecreamswithVodka,Rum,BaileysIrishCream, Guinnessandprettymucheveryalcoholoutthere.Hisice creamwasaninstanthit.

Theyoungmanatthefestivalsaid, “I want to do your marketing,” forwhichIreplied, “Why would you want to do our marketing when you know nothing about us and what we do?” Hesaidthatheknewmuchaboutusfromthe brandingthatwehaddoneonourtents,cart,cups,logo, andourcardalso.Hecouldtellthatwehadgreatbusiness mindsbecausewehadalreadydonesuchagreatjobonour branding.ThatwasquiteacomplimentsoeventhoughI wouldnotconsidermyselfanexpert,Icangiveyouafew tipsoncreatingabrandlovedbyall.

Knowingwehadsomethingthatwasworthgrowingintoa profitablebusiness,weimmediatelywentintobusiness mode.Wehadtocomeupwithaname.So,wecalledthe familyoverandsataroundthekitchentableandmadealist ofnames.WesettledonDaddyO’sIrishIceCreamPub. EveryChristmasweusedtosignthetagonagift‘from DaddyO’(shortforO’Brien)somydaughterinlawwould knowwhichDaddyhergiftwasfrom.SoDaddyO’smade sense.Sincemanyofourflavorscontainedalcohol,we thoughtitwouldbefittingtousethewordsIrishIceCream Pub,somethingnoonehaseverdonebefore.Wequickly boughtthedomainnameandcreatedemailaddressesand workedupawebsite.

Thelogowaseasytocomeupwith.Weaskedacaricature artisttodrawacaricatureofDaddyOasaleprechaun

holdingabeerinonehandandanicecreamconeinthe otherwithabannerbelowthatsaidDaddyO’s.Icontacteda trademarklawyerandimmediatelystartedthetrademark process.Youneedtostartthatearlybecauseittakesaround 9monthstoprocessandyoucouldbeturneddown.Thatis exactlywhathappenedtous.DaddyO’swasturneddown sowehadabackupplanandreappliedusingthewords DaddyO’Brien’s.

Whenyoubrandacompany,youneedtofigureoutwho youraudienceorcustomerisandgearthebrandingtowards them.Wearemakersofalcoholicicecream,sowemade ourbrandingmoreadultlookingthanatraditionalice creamproduct.Ourcarts,website,andourshopcenteron theIrishthemewithdarkwoods,redandgreenwalls, stainedglasswindowsandafireplace.Now,wearenot narrowmindedanddowantourbrandtobelovedbyall, includingthefamily.SoDaddyOhasmadehalfofhis flavorcreationstobefamilyfriendly.So,ouraudience includeseveryone.Whenwegoouttoafestival,wehave onelineforadultflavorsandonelineforfamilyflavors!

Ifyouwantyourbrandtobelovedbyall,youmustbe involvedinthecommunity.Besidesthestorefront,wehave ourcartsandlogoontents,andwebringthemoutto festivals,schools,sportsgames,breweries,corporateand chamberevents.Thiswillsuccessfullyleadpeoplebackto yourstoreandbuildyourbrandinthecommunity.Ihave createdseveralcouponstogiveoutasprizesfortheschools andotherorganizationstouse.Wehavespiritnightsfor schools,fundraisers,blooddrives,petadoptions,youname it!

Whenhardtimescome,likeCovid-19,yourcommunity willrememberhowyouhavebeenkindtothemoverthe yearsandtheywillfindwaystoblessyou.Givethema superiorproduct,superiorservice,makethemfeelspecial andyouhavebuiltabrandtobelovedbyall.

AbouttheAuthor

LoriandFrankO’Brien,aka MommyO and DaddyO arethecreatorsandCo-foundersofDaddyO’Brien’s IrishIceCreamPub.LocatedinSugarHillGAandinLakeCityFL,DaddyO’Brien’sisauniqueandhot conceptcombiningAdultandfamilyflavoricecreamcreationsmadeonsitewithanIrishtheme.Theirice creamhaswonatleastadozennationalawardsandFrankhasearnedthedistinguishedtitleofGrandMaster IceCreammakerfromtheNationalIceCreamRetailersAssociation.DaddyO’Brien’soffersfranchise opportunities.Lorimaybecontactedatlori@daddyosicecream.com.www.daddyosicecream.com facebook.com/daddyospub

Potential Franchising

The Right Choice

ccordingtoindustryexperts

Aandastudyreportonthe FranchiseIndustry,“Withouta doubt,foodfranchisesarethemost visiblebusinessesinfranchising.When peoplethinkoffranchising,food franchisesarealmostalwaystopof mind.Furthermore,alargenumberof today’sprospectivefranchiseowners begintheirgeneralsearchfortheright franchisewithfranchiseopportunities inthefoodsegment.”

Well,everybodyneedstoeat.Inthis manner,foodfranchiseswill consistentlybestylish.Fromfood trucksandstallstofull-fledged restaurantsandeverythinginthe middle,thefoodfranchiseindustry additionallyoffersforthcoming franchiseesawiderangeofapproaches topursuetheirbusinessobjectives notwithstandingitssteadyinterest.

Inshort,incomparisontoallother franchisebusiness,thefoodfranchise takesapie.Thefollowingisaglanceat threemajorreasonsthatyoushould considerwhilebuyingafoodfranchise.

1.Foodishot!

Thequantityofnewfoodideasbeing begunisoffthegraphs.Therearetwo orthreepurposesbehindit.

Foronething,buyersarerequesting moreofthehealthieritems,andfood happenstobeoneofthoseitems.

Furthermore,withregardstopreparing dinnersathome,somesegment gatherings(liketwentytothirty-year oldsforexample),arenotsureabout theirkitchencapacitieswhencompared withdifferentages.Sotheychooseto purchasefrozenfoodorbuytheirfood directlyfromcafés.

Atlonglast,thepopularityoftelevised cookingshowsaremakingpurchasers consideringfoodlikeneverbefore. Thoseshowshavehelpedincrement enthusiasmforthingslikelocally sourcedingredients,low-fat/low-carb mealsandplant-basednourishments.

2.PotentialPay

Inyourareaofthecountry,ifyouare decidingtoopen/set-upafood franchise,choosewisely;there’salot ofmoneytobemade.

Forinstance,asindicatedbythe businessspecialistsreport,therearea fewfoodfranchisesthatexceed$1 millioninyearlyincome.Ultimately, youhavetounderstandthatyour benefitwilldiffer.Overallrevenuesare affectedbytheroyaltypercentageyou paytofranchiseheadquarters,your outgoings,thetrafficyougetinyour areaandmore.

Tip:Themoreunitsyouhavereadyfor action,themorenoteworthyyour income.

3.ItcanmakeaGreatFamily Businesses

Incaseyou’reconsideringbusiness thatyoucangetyourfamilyassociated with,considerowningafood franchise.Here’sthereason:

A. Food franchise requires more number of staff

Thestaffexpectedtorunafood franchiseinclude:

• Kitchenworkforce

• Counterindividuals

• Managers

There’smoreifyouownafull-flagged foodfranchise.You’llhavetohave dishwashers,workersandmore.

B. Multi-unit Opportunities

Incaseyou’rereadytoputfundsintoa multi-unitfoodfranchisesegmentin, you’llneedamanagerateachlocation. Afterall,relativesaremorepreferable tohaveoveraconfided.

Besides,ifyouhaverelativesasthe executives,you’llhavetheoptionto keepyourbusiness“inthefamily.”

4.Intheend foodfoundationswillconsistentlybe near.Inadditiontothefactthatpeople needtoeat,however,theyneedto socialize,aswell.Foodestablishments servebothofthosenecessities.

Trytolocateaqualityfranchise opportunitythatisasolidmatchfor yourneighbourhoodandhasspaceto grow.Fortunately,therearealotof choicesintherealmofafood franchise,sochoosewisely.

PuttingitallTogether

Exploreanybusinessopportunity thoroughlythatyou’rethinkingabout. Makealistofadministrators/operators fromtheparentorganizationandcall them.Haveanattorneyinvestigation ontheagreementdraftedbytheparent organization.Ensureyougeta revelationstatement.Now,grabthe opportunityandmakeitbig.

HANDCRAFTED RECIPES FOR HAPPINESS

Thenovelcoronavirushasputa challengeofsurvivalinfront oftheworld.Whileall businessesarebeingchallengedin waysweneverknewpossible,the hospitalityindustryiscertainlyoneof themostchallenged.Witheveryone stayinginside,peoplepreferring home-cookedfood,andcommercial placesclosedduetolockdown,first fewmonthswereanightmareforthe restaurantsandeateries.However,it wasalsoatime,tothink,re-strategize, changepriorities,andcomeupwitha planthatcouldhelpboththe businessesandthepeople.

Whenweareontheothersideofthis crisisandevaluationsaremadeof whichbrandssurvived,whichbrands respondedaggressivelyandcreatively andwhichbrandsandleadersemerged tothrive,HueyMagoo’sChicken Tendersisontracktobeonesuch brand.Allofitslocationsmanagedto stayopenandhavethrivedwithits successfulfamilymealoptions,take outanddeliveryprograms.Lookingat thesituation,italsointroduced curbsidetakeoutandonlineordering anditsoverallfast-casualmodelhas nowpositionedthebrandfavorably wellforcontinuedoperations.

HueyMagoo’swasfoundedin Orlando,Floridain2004bytourgolf professionalsMatt(“Huey”)

ArmstrongandThad(“Magoo”)

Hudgens,twosouthernboyswitha passionforqualitychickenanda penchantforservingothers.Aculture

ofexcellenceinserviceandfood qualitybeganbyservingonlypremium hand-breadedorgrilledchicken tenders,alwaysmadefresh,all-natural, withnohormones,nosteroids,no preservatives,andnoantibioticsever, dippedor“sauced”inuniquely flavorfulsignaturesaucesinaclean, family-friendlyenvironment.

Combinedwithfarm-freshsalads, sandwiches,wraps,fries,hand-made chips,andTexastoast,HueyMagoo’s attractsacult-likefollowingof Millennials,families,andneighboring businessesdesiringquality,delicious foodatreasonableprices.

Evenduringthepandemic,saleslevels forHueyMagoo’shavebeenstrong, andinsomecases,haveexceeded pre-COVIDweeklysaleslevels.Matt says, “We are very fortunate to report that Huey Magoo’s future, even in today’s unprecedented, challenging times, remains bright. COVID 19 challenges have not defined us though, and instead exposed the character and commitment of our franchise partners, the strength and dedication of our leadership team, and the love of our brand shown by our loyal guests.”

Here’showHueyMaggo’swentfrom beingOrlandofavouritetoAmerica’s Favourite,straightfromMattand Thad.

Howdidtheexpansionbegin?

HueyMagoo’scaughttheeyeof industryveteranandformerExecutive

VicePresidentofWingstopAndy Howard,whoexpandedWingstrop fromapproximately80restaurantsto over600inhis10+yearswiththe company.“Chickenexpert”Howard acquiredHueyMagoo’sin2016as PresidentandCEOandbroughtwith himfellowWingstopall-stars, includingHueyMagoo’snowChief OperatingOfficerMikeSutter,Director ofOperationsMattPaleos,Chairman oftheBoardWesJablonskiandBoard ofDirectorsBillKnight.Injustfour yearsunderHueyMagoo’sdynamic newleadershipteamandgrowing familyofdistinguishedfranchisees, HueyMagoo’swentfromfour restaurantslocatedinGreaterOrlando torapidlyexpandingthroughoutthe Southeastwithnowthirteenrestaurants acrossCentralFlorida,inSouthFlorida andinGreaterAtlantaand100more franchiseessold,bringingmanymore HueyMagoo’srestaurantstotheentire stateofFlorida,Georgia,Mississippi, Tennessee,SouthCarolinaandmore.

Briefusabouttheofferings.

HueyMagoo’sservessignaturegrilled, hand-breadedor“sauced”premium chickentenders,farmfreshsalads, sandwichesandwraps.EachHuey Magoo’stenderisalwaysmadefresh, allnatural,withnoantibioticsever,no hormones,nosteroidsandno preservatives.HueyMagoo’soffers dine-in/out,takeout,deliverythrough third-partydeliveryservices,drive-thru andcurbsidepickup(atparticipating restaurants).

Whatarethekeypointsthatyou considerwhilechoosingor gettingintalkswithanew Franchisee?

Passionforthehospitality industry,adesiretoserveguests andstrongbusinessacumenare ingredientsforsuccess.A realizationofthefactthatthe bonelesschickencategoryisTHE placetobeinfoodservice…anda loveofourproductandbrandcertainly helps!A“workingproprietor” mentalitywithprovenabilityto managebothataunitandmulti-unit levelareessential.Development agreementsaretypically(three)units minimumandtime-boundwithin reason,sofinancialabilitymustfitthe plan.Overall,anenthusiasticchemistry amongtheprospectandourteammust bepresent,asweare“Partners”for manyyearstocome.

Howdoyoutrainthenewfranchisee on-boardandtracktheir development?

Highlyseasonedcorporatetrainers combineclassroom,functionalposition andmanagementtrainingfor17days bothinourtrainingrestaurantandthen on-siteduringpre/postopeningoftheir newlocation.Realestatesiteselection supportisprovidedbyadedicated brokernetworkwithclosereviewand approvalbyHueyMagoo’scorporate team.From“Day1”,realestate, design/construction/operationssupport

All our tenders are handcrafted with a mission to serve you and your family great tasting chicken tenders while spreading happiness.

Andy Howard President & CEO

andcommunicationbrings themtoopeningand continuesovertimeasthey growintotheirterritory developmentplan.

Franchiseesuccessandsatisfaction levelsarekeytoourrelationshipand theirgrowth.

Whatfactorsdifferentiatethe companyfromcompetitorsandhow doyouensurethatthesefactors remainconsistentthroughoutthe chain?

HueyMagoo’sdifferentiatesfrom competitorsbyserving100%fresh, steroid/hormone/antibioticfreechicken andmarinated24hoursinHuey Magoo’sownrecipe. Eachtastytenderis servedeitherhandbreaded,or,anotherkey pointofdifference,Huey Magoo’shealthy, deliciousandsimply unmatchablegrilled tenderoption.Huey Magoo’shighlyseasoned corporatetraining,bothat ourcorporatetraining

storeandon-siteateachfranchise location,ensureconsistencyinour high-qualityproductandexceptional serviceacrossthebrand,whichHuey Magoo’spridesitselfin.

Briefusaboutthefuture perspectives.

HueyMagoo’sisrapidlyexpanding throughouttheSoutheastwiththirteen restaurantscurrentlyacrossCentral Florida,inSouthFloridaandGreater Atlantaand100morefranchiseessold, bringingmanymoreHueyMagoo’s restaurantstotheentirestateof Florida,Georgia,Mississippi, Tennessee,SouthCarolinaandmore. Forfranchisinginquiries,contactAndy Howardatandy@hueymagoos.com.

FormoreinformationonHuey Magoo’s,visitwww.hueymagoos.com.

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Paving the Path to become World Renowned Franchise

Thesayinggoes, "The only circle of trust YOU should have is a DONUT," sprinkledwitha delicioustoppingofchoice;thesesugar-filledtreats areheretomakeyourtummyfeelyummy LaDonuteria® bringsyoudelicious,exclusivehandmadedonutsmade everymorningfromscratchaccordingtotheirownsecret recipe.Frommakingtheirvariousfillings,deliciouscremes, caramelalongwiththetop-qualitychocolateimportedfrom Belgiumandvanillabeansdirectlyshippedfrom Madagascar,LaDonuteriafulfillsitscustomers'cravingto makethemsmileeyetoeye.

Asoneofthefastest-growingdonutlovebrandfranchise, LaDonuteriaismakingitsmarkworldwide.Theybelieve that"You first eat with your eyes"; thus,eachLaDonuteria shopisdesignedinaneye-catching"Provencestyle"very chicandtrendy,whichattractscustomersandallowsthem todriveviralpresentationinsocialmedia.

SpreadingSmiles

LaDonuteriaaimstospreadhappinesswithcareby connectingcommunitiestogrowtogether,celebratingthe connectionsthatmakelifesweeter.Itsvisionisalwaysto betheplaceofchoicetoenjoyexclusive,deliciousdonuts andfinestcoffee,creatingjoyfulandunforgettable memoriestobesharedandenjoyedwithyourlovedones.

Thefranchisesincorporatethisculturebyteachingtheir franchiseesastheyareinthefrontlinetowardsallguests. Theteambelieves, "It's us, all together that we have to behave with certain qualities and values so that all guests will feel inspired towards our experience. Besides this, our donuts are made every morning fresh, without any artificial or semi-finished products. We don't sell just donuts; we sell experience with the brand."

TheRobustFoundation

LaDonuteriaengrainsstrongvaluesthatareembeddedinto itsfranchisepartners:

If you have a strong will and you want to do something, do it now, don't wait because there'll be somebody else who does it instead of you.

Customer First Mentality –Toputtheguestsfirsttodeliver thebestandtreatthemright,LaDonuterianeversacrifices anythingwithitsservicesorproducts.

Strive for Quality and Perfection – "Donuts are what we do the best." LaDonuteria'scommitmentistoservethe mostdelicioushandmadedonutsinthecommunity,taking timeandeffortbeforesellingthem,workingtoimprovethe community

One Team –UnityindiversitymakesLaDonuteria strongerandbetterinlisteningandunderstandingeach other,anditencouragestoembracethisvalueacrossallits franchisees.

Personal Excellence –Italwaysstartswithan"I"

mentality I take responsibility

Think Sustainable –Makingdecisionsthathaveanimpact onthewholecommunity.Itworkstoreducewaste,tryingto supportlocalswithnofood.

Make an Impact –Desiretoleavepeoplebetterthanfound, supportingdifferentsocialprojects.

AcquiringKnowledge

LaDonuteria'strainingprogramisfocusedoneverystage ofbusiness.Ithasdevelopedauniqueeducationsystemthat helpspartnersunderstandhowtoproceedstepbystep.

Fromreading,learning,andwatchingseveralvideos explainingtheknow-how,LaDonuteriabuildsaframework foritspartners.

Duringitseducationalprograms,peoplelearntomanage thedailybusinessfromworkingwithsupplychain,order managementorhowtohirestaff.Theteammentions, "What we can't learn is to be creative, to desire to change, to desire to improve, to be curious. These are traits we search for in our partners because we can give you knowledge, but knowledge itself will not help unless partner has burning desire to make it work."

HelpingHandtotheCommunity

In2021,LaDonuteria®participatedinnumerouscharity activities.ItsupportedAvonCharityrun(BreastCancer Prevention),donatingdonutstodoctorsandnursesin COVIDhospitaldepartments.Italsovisitedfireandpolice stationsinitslocalities,thankingthemfortheirservicewith sweettreats.

AtChristmas,theyco-operatedwiththemayor'sofficein thecapitalcitiestheyoperate,andtogethertheysupported anddonatedforSeniorHouses.Theteamhappilyshares, "We want to give back to the community we are a part of. If we can improve at least a few lives with our donuts, we do this because we believe that we need more joyful moments in our lives."

AmbitiousGoals

LaDonuteriaenvisionstobecomeoneoftheTOP10global donutbrands.Itisasaturatedindustrywithafewbig internationalnamesandfewscatteredbrandsthatoperate fromonetofivebranches.“We bring a concept that is easy to operate, simple to start, with great ROI.”

Theteamstatesthatonlytalkingandleadingwithan examplecanensurethatFranchiseeswilladapttothesame cultureandvaluesitadvocates. "In everything what we do, we put our values up front. We always talk about experience, never about product. We want to be remembered for our service. We talk towards emotions of our customers. It is the strategy that we implement in our sales and marketing activities."

ExperiencedWords

Afranchisebusinessisconsideredoneofthemostpopular choicestostartabusiness.Itisregardedasaneasierwayto

startandoperate.However,afranchisebusinessisa businesslikeeveryotherbusiness.Ittakestime,courage andsacrificestobuildsomethingthatwillhavelongterm valuetoallstakeholders.

Today,thereisnobettertimetostartanychallengebecause theseopportunities,ups,anddownsdriveinnovationsand progress.Ifyouhaveanyidea,testit,andifyoulikethe outcome,bringittomarket.

Concludingtheadvice,theteamsays, "If you are a potential franchisee that would like to start a business, do it now. Don't wait; there'll be no better time. There'll be always an excuse why not to do it now. If you have a strong will and you want to do something, do it. Don't wait because there'll be somebody else who does it instead of you.”