The 10 Fastest Growing Real Estate Companies To Watch In 2021 July2021

Everyoneaspirestohavetheirdream homeorluxuriousofficespaceand workshardtowardsit.Thequestbegins withrealestatecompaniesthatofferwhatisbest fortheconsumer,dependingupontheirbudget.

Thelastyearsawaflurryofactivitiesinthe healthandsafetysectors,whichputahalttothe otherindustriesincludingrealestate.Economic uncertaintyhadplaguedtheglobe.Thisyear, withthepandemicundercontrolinmost countries,therealestateindustryishoggingthe limelightanddeservinglyso.

Technologywillalsoplayamajorroleinreal estate.Likeineveryothersector,technologyis changingthewayrealestatefunctioned. Artificialintelligence,machinelearning,and roboticautomationhavealreadypercolatedinto therealestateecosystemandarereliablemeans toevaluatepropertiesinrealtimequickly

Theeconomyisswingingbacktonormalcynow. Thisisthetimeforrealestatecompaniestotake theleadandusetheirplanningskillstomeetthe demandsoftime.Theleadersinthesectorhave anaddedresponsibilitytobeinsyncwiththe emergingtrendsinrealestatetoattract consumers.

Itgoeswithoutsayingthatthepandemichas transformedthewayrealestatebusinesswas conductedandwhattheconsumerneedsusedtobe. Realestatecompanies,ontheotherhand,are recoveringfromthelowsoflastyearastheeconomy isreboundinggradually.

Theworkforceisslowlyreturningtooffices,but remoteworkingisnotstillathingofthepast.Housing requirementshavealsochanged,andpeopleare playingitsafe.Therealestatecompanieswillhaveto beflexibleintheirapproachtomeetthechanging demands.

Post-pandemichousingbubbles,changeinretailand officespacerequirementsareexpectedtoincrease. Theglobalrealestatemarketisexpectedtogrowata compoundannualgrowthrate(CAGR)of3.2%this year

Onlythoserealestatecompanieswithavisionand appropriateplanningwillthriveinthemarketthathas notyetpromisedanon-volatilefuture.Noveland collaborativesolutionswillhelprealestatecompanies sailthroughwhateverisinstore.Withtheright strategiesandpatience,somerealestatecompanies havesurvivedtheturbulenttides–CovidornoCovid. Theyaregrowingatanenviouspaceandareexpected togrowevenfurther.

Asamarkofappreciationforthesenever-say-die firms,weatInsightsSuccessfeaturedtheminour latestedition– The 10 Fastest Growing Real Estate Companies to Watch in 2021

Wearesureyouwillfindthisissueasenjoyableaswe didwhilecuratingit.

Haveagreatread!

Sumita Sarkar

Editor-in-Chief Sumita Sarkar

Anish Miller Senior Editor

Abhishaj Sajeev

Art & Design Assistant

Assisting Editors Vinayak, Trishika, Yash Rohil Shinganapurkar

Visualiser David King Rashmi Singh Co-designer Art & Picture Editor

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Managing Editor Sherin Rodricks Business Development Manager

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Vishal Pawar

Jenny, Michael Business Development Executives

Sales Executives Kelly, Mark, Alice

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SME-SMO Executives Gemson, Renuka

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July, 2021

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CompanyName

AlliedPropertiesREIT alliedreit.com

Management Brief

JoFlatt,VPPlanning &Sustainability

HarrisRealEstate PtyLtdharrisre.com.au

KeyOneRealtyGroup keyonerealtygroup.com

KMCSavills,Inc kmcmaggroup.com LanKwaiFongGroup lkfgroup.com

ListingLoop listingloop.com.au

PropertyDealsInsight propertydealsinsight.com

Property1group property1group.com.au SIOR sior.com

PhilHarris

FounderandCEO

Alliedisaleadingowner,manager,anddeveloperof(i)distinctive urbanworkspaceinCanada’smajorcitiesand(ii)network-dense urbandatacentresinTorontothatformCanada’shubforglobal connectivity

HarrisRealEstateisamulti-office,boutiquerealestateagency withauniquecontemporarystyleandtotalpassionfor connectingpeoplewiththeproperty

VenterraRealty venterra.com

Diana

Magariu,CEO MichaelMcCullough ManagingDirector

KeyOneRealtyGroupisapremierrealestatesolutions providerwithareputationforexcellenceandexpertisein residential,commercial,andretailpropertiesinDubai,making itoneofthemostsoughtafterpropertysolutionspartnersin Emirate.

KMCSavills,Inc.isanaward-winningrealestateservicesfirm andasubsidiaryofSavills,oneoftheworld’sleadingreal estatefirmslistedontheLondonStockExchange(LSE:SVS).

JonathanZeman,CEO

LanKwaiFongGroupisadynamiccompanyinvolvedin diversesectorsinHongKongaswellasmajorcitiesin MainlandChinaandthroughoutAsia.

BreeDallwitz,CMO

NitinAggarwal

FounderandCEO

ListingLoopisarealestatemarketplaceforpre-marketand off-marketpropertiesthatconnectsbuyers,sellersandagents.

PropertyDealsInsightisaProtectcompanythatempowers userstomakesmart,hassle-freepropertyinvestment decisionswithaclickofabutton.

SushilRathee

ManagingDirector RobertThornburgh CEO

LeighSublett DirectorofMarketing

Property1groupisaclient-centricandgrowthoriented real estatecompany,withafirmholdinthemarketsince2019

TheSocietyofIndustrialandOfficeRealtors®(SIOR)isthe leadingprofessionalcommercialandindustrialrealestate association.

Venterra ownsandmanagesapproximately65apartment communitiesin11majorUScitiesthatprovidehousingtoover 35,000peopleand11,000pets.

Diana Magariu sees more possibilities in the market now more than ever before; the borders have expanded from local to international.

Carbonell:Oneofthethingsthatwe havedonequicklyistoestablishan Industrialteamandidentifyaperson whocantakeitonwithfull accountabilityandpassionintheform ofKarenGolez,ourSeniorDirector forT&AandIndustrialServices supportedbyourInformationData ManagementTeam.Wenowhavea totalof10.6msquaremetersof industriallotsand1.9msquaremeters ofindustrialwarehouselistingsand growing-inaspanoffivemonths sincewedecidedtotakeonthe industrialsector Wealsohavea strongerAssetManagementTeamthat canserviceawiderangeofRealEstate assetclassesfromoffice,estates, residentialportfolioofcompanies,and othermixed-useprojects.

AbouttheLeaders

KMC’sExecutiveTeamiscomposed ofoneofthemostdiverseandtalented individuals.KMCGroupof CompaniesCo-Founderand ManagingDirectorMichael McCulloughhadsinglehandedlybuilt thesefirmswithhispartners,Greg KittelsonandAmandaRufinoCarpo, 12yearsago.Hisinclinationfor innovationandtechnologicalexpertise hasinspiredandproducedan aggressiveandcreativepoolofreal estateprofessionalsinthecountry

Employeenumber1andnowChief OperatingOfficer,ChaCarbonellis oneofthemanyhomegrowntalentsof KMC.Priortoherappointment,she hasskillfullyinterfacedandclosed transactionswithvariouslocaland multinationalclients.

AsKMC’sExecutiveDirectorfor TransactionsandAdvisoryServices, shehasbuiltandgrownastrong Transactions&Advisoryteam, eventuallysecuringasignificant marketshareoverherlastseveralyears ofleadership.

Hersuccessinherroleandhelping KMCSavillsbeatrustedbrandin CorporateRealEstatehasbeenpivotal ingrowingthebusinessandallowed forfurtherexpansion.Thislevelof professionalismwasrecognizedwhen shewashailedaCoreNetGlobal YoungLeaderoftheYearin2017, whereshealsoearnedherMaster’sin CorporateRealEstate.

MeloPorciunculahasbeenwiththe companyforover8yearsandis leadingthewholeInvestorServices teamofKMCthatincludeskey departmentssuchasAsset Management,PropertyManagement, ResidentialServices,Hotels&Leisure, Research,andConsultancyand Valuations.Hisexpertiseinsalesand marketingallowedforeffective

assessmentofopportunitiesandsaleof high-net-worthproperties.

ThismadeMeloandhismanaged teamsnationwidethetopproducerof revenueforthecompany.Underhis decisiveleadershipasExecutive Director,KMCisabletoachievelongtermbusinessviabilityandpushfor moregroundbreakinginnovation, makingthefirmoneofthePhilippines’ toprealestatethoughtleaders.

JoiningCarbonellasoneofthefew professionalswithaMastersin CorporateRealEstatefromCoreNet Global,GeroldFernandohasbeen instrumentalinthesuccessofKMC’s TransactionsandAdvisoryTeam specializingincorporateoffshoring services.Nowonahybridrole,hehas branchedoutandisnowleadingkey LandlordRepresentationand Investmentsdealsforthefirm.

Finally,JohnCorpushasan impressivecareerof14yearsinreal estateandhasbeenanactivemember oftheBusinessProcessOutsourcing Association.Johniswell-versedin RealEstateFinanceandInvestment, ComputerApplication,and InformationScience.Withseveral internationaltransactionstoboot,heis nowtheheadofKMC’sTransactions andAdvisory’sWorldwideOccupier Servicesteam.

Core Vitals Web

The 3 Key Metrics You Need to Improve

Googleisgettinganew algorithmupdatethat’sgoing toaffecteveryone’sSEOand, youneedtoimplementanumberof changestoensureyourbusinessstays ontopofthegame.

So,whatisthishugeupdateallabout, andwhyiseveryonetalkingaboutit?

WhatisCoreWebVitals?

GooglehasannouncedthatthePage Experienceupdatewillstartrollingout inthesecondquarterof2021,andit willalsobeappliedgloballyonall browsersonmobiledevices.

InGoogle’swords,pageexperienceis definedasasignalthatmeasures aspectsofhowusersperceivethe experienceofinteractingwithaweb page.Optimizingforthesefactors makesthewebbetterforusersacross allwebbrowsersandsurfaces.When usersaremoreengagedandcan transactwithlessfriction,businesses win.

TheupcomingCoreWebVitalsupdate willhaveasignificantimpacton websiterankingsaspagesthatreceive ascoreof‘good’onCWVwillbe achievinganaspirationallevelofuser experienceandmaygetaboostin rankingbasedon-pageexperience, alongwithmobilefriendlinessand security(HTTPS).

Inthisupdate,Googleisstrictly focusingon-pageexperienceanduser experienceonyourwebsite.

Whatarethesignalsyouneedtopay attentiontointhisnewupdate?

1.LargestContentfulPaint(LCP)

Metric

TheLCPmetricindicatestherender timeofthelargestimage,file,ortext blockwithinthepagerelativetowhen itfirststartstoload.

Ifyouhaveanelementinyourwebsite thattakesalongtimetoload,youneed to:

• Fixit.

• Optimizeit.

• Updateit

• Deleteit.

Bigfilesusuallyslowdownrender time.

WhyshouldyoucareaboutLargest ContentfulPaint?

AsidefromLCPbeingusedasakey indicatorofsiteperformance,itwill alsoimpacthowGooglecrawlsyour site.Slowloadingelementswilllimit thenumberofpagesGooglebotsare abletocrawlandindex.

Thelesserthenumberofpages indexed,thelesserthechancesyou havetorankonsearchresults.

Thenthere’stheuserexperience.Users wantpagesthatloadfast.They immediatelywanttoreadandviewthe contenttheyclickedon.Ifacertain contenttakesmorethan3secondsto

load,they’remorelikelytoexitthe pageandgotoacompetitor’ssite. Whatelementsarecurrentlyspecified intheLargestContentfulPaintAPI?

• Imageelements

• Videoelements

• Elementswithabackground imageloadedviatheURL function(insteadofaCSS gradient)

WhatcausesapoorLCPscore?

1. Slow server response time. The longerabrowserdownloads contentfromaserver,thelonger therendertimewillbe.Thiswill slowtheLCPandlowerthescore fortheentirewebsite.

2. Render-blocking JS and CSS The maincontentonyourpagewill takemoretimetoloadifnoncriticalscriptsandstylesheets slowdownLCP.

3. Resource load times. Asidefrom JavaScriptandCSS,othertypesof resourcescanslowdownLCP Examplesareimages,videos,and othergraphicelementsinyour pages.

4. Client-side rendering. Thisallows developerstomakewebsitepages easytorenderinthebrowserwith JavaScript,butitaffectsLCP becausethebrowserwouldhaveto downloadallcriticalJSfirstbefore itcompletesrendering.

So,what’sagoodLCPscore?

Forausertohaveagreatexperience,

sitesshouldaimforaLargestContentfulPaintof2.5 secondsorless.

LCPScoring

LCPScore

Lessthan2.5sec. Good

2.5sec-4sec. NeedsImprovement

Morethan4sec. Poor

Whenaddingelementstoyourwebsite,always uploadthesmallestorlightestversionofitsothatit doesn’tloadmorethan2.5seconds.Youcanrunyour websitethroughGTmetrix,atoolcreatedby lighthousewhereyoucananalyzehowfastyour websiteloads.Itgivesyouareportonaseriesof performancemetrics,includingLCP.

2.CumulativeLayoutShift(CLS)

Anothersignalthatneedstobeonyourradaristhe CLS,ametricthatmeasuresvisualstability Thiscan bedefinedasanythinginyourwebsitethatmakes theelementsinyourpagesunstable.Alayoutshift occursanytimeanelementchangesitspositionon thepage.

Forexample,auserisabouttotaponalinkwhen suddenly,theentireareamovesandtheyendup tappinganotherlinkoranad.Anothercasewouldbe whenausertriestocancelanorder,butthelayout shiftendsupsubmittinganorder.

Unstablemovementsofthecontentmostlyhappen whenelementsareprogressivelyaddedontopof existingcontent.Itcanbecausedbyimagesor videoswithdifferentdimensionsorathird-party widgetthatadjustsitself.

It’softenhardtodetectthisproblemsincehowa pagefunctionswhendevelopersaretestingitcan differfromhowactualusersexperienceit.

So,whenworkingwithanoutsourcedwebdesign team,makesuretheyhaveexperiencewiththemost popularplatforms.Thiswillensurethatthey’llcatch thoselittledetailsthatwillcauseshiftsinthelayout.

SohowdoesCLSwork?

WhatCLSdoesismeasurethetotaloflayoutshift

ItamarGeroisthefounder ofSEOReseller.com, adigitalmarketing solutionsprovider thatempowers agenciesandtheir localclientsall overtheworld. Whenheisn’t working,he’straveling theworld,meditating, ordreaming(incode).

scoresforeachtimeanunexpected shiftoccursduringtheentireduration ofauser’spagevisit.

CLSwillcountthenumberoftimesa visibleelementchangesitsposition fromonerenderedframetoanother.

Expectedvs.UnexpectedShifts

Notallshiftsarebad.Alayoutshiftis onlybadiftheuserisn’texpectingthe movement.However,insituations wheretheshifthappensinresponseto theuser’srequest,it’sacceptable.

CLSScoring

CLSScore

Lessthan.1 Good

.1- .25 Needs Improvement

Morethan.25 Poor

HowdoyoumeasureCLS?

Cumulativelayoutshiftinvolvesthe measurementoftwomovements, namelydistancefractionandimpact fractions.Thefirstoneistheamountof spacetheelementhasmovedfromits originalpositiontoitsfinalposition. Thesecondonereferstothetotalspace theelementoccupiedfromwhenit appearedonthepagetowhenit moved.CLSscoreistheproductof thesetwoelements.

Anexamplewouldbeifaphoto originallytookup10percentofthe screenandmovedanother20percent, thenitwouldhavetakenupatotalof 30percentofthespace.Theimpact fractionwouldbe30percent,andthe distancefractionwouldbe20percent. Theproductofthetwowouldbe.06 percent.

Youcanuseseveraltoolstomeasure

CLS;ChromeDeveloperToolsand GoogleLighthouseReportareworth mentioning.

3.FirstInputDelay(FID)

Andfinally,theFirstInputDelay metricsthatwillmeasurewebsite interactivity.Now,websitesshouldaim foranFIDoflessthan100 milliseconds.

Interactivitymeansthetimefromwhen avisitorfirstinteractswithapage(e.g., clickoratap)tothetimewhenthe browserbeginsprocessingthe interaction.

FIDScoring

FIDScore

Lessthan100 ms Good

100-300ms Needs Improvement

Lessthan300 Poor

WhatistheFIDfor?

Googlewantstoknowifusersactually gotoawebsiteandengagewithit.So thismetricisimplementedtomeasure theengagementlevelofyoursite.

Inthelastupdate,therewerecases whenawebsitecouldhavealow bouncerateduetobotsvisitingitand justparkingthere.Then,Googlewould thinkthatthecontentishelpfulsince the‘users’weren’tleaving.

Tocombatthisandtocuratethepage better,Googlenowrequires ‘interaction’asametric.Googlewants toseeauserclickwhenusinga desktoporalaptoportapwhenit comestomobiledevices.

Thismetricensuresthatyourwebsite doesn’tonlylookgoodbutthatit

servesitspurposeandengagesvisitors. Optimizeyourcalls-to-actionsand makesurethatyouhaveanelement that’sinviting.It’salsousefultohave chatbotsorhighlyvisiblesearchbars. Optimizingthesefactorsisidealfor thisCWVsignal.

Howdoyouoptimizeyourwebsite forCWV?

Tostartoptimizingyourwebsite,you firstneedtorunanSEOaudittogeta comprehensivewebsiteanalysis.The processwillletyouknowhowyour websiteiscurrentlyperformingand whatissuesyouhavetotackle.

It’sadvisabletoanalyzepages individuallysinceyourpageswill containdifferentelements;thus,they willbeperformingdifferentlyfrom eachother

Here’sachecklistofwhatyouneedto analyzeandoptimizefollowingthis CWVupdate:

1. Compressimages

2. Specifyroomforimages(andother elements)tostabilizeloading

3. Scaleimagestothecorrectsizing

4. Applyacontentdeliverynetwork (CDN)tothehostingplatformto speedupyourserver

5. Removeanyunnecessaryrenderblockingresources

6. Reduceplugins

7. RemoveanyunusedJavaScript

Withtheadditionofthepage experienceinMay2021,Googlejust highlightedhowmuchtheyvalueuser experienceandspeed.

SEOwillalwaysbeevolving,andyou shouldbeabletogrowandworkonall ofthemtoproducethebestwebsitefor yourusers.YoucanimproveyourCore WebVitalscoresinmanyotherways, butthetipslistedabovecanhelpyou getstarted,allowingyoutogiveusers thebestexperience.