Pbutsubstantialleaderscreateanempowering environmentwheretheypromotecourageand clarityinthepeopletheylead.Thesubstantialleaderssee theoptimisticsideofeverything,butthepessimistpeople choosetofocusonthenegativeandmakethemselvesthe royalroadtodegradation.Withanoptimisticvision,the substantialleaderstapintotheircourageous,clear,and creativesidetomakethemostofalltheopportunities available.Theyconsciouslyseizethemomentsor opportunitiesastheycomeanddon'twanttomissthe chancesatanycost.
eopleofsmallmindscreateconfusionandconflict,
odds,andthereforetheyeventuallyemergeasavictorious leader Theyseeobstaclesasopportunitiesandaimtocreate revolutionarysolutionstotoughchallengeswiththeir solution-orientedapproach.Itishardtobeatapersonwho isabsolutelyfocusedandcommittedtoachieving extraordinaryresults.Allthegoalscanbeaccomplished witharesilientandfocusedapproach.
Inspiringwomenleadersusetheircourage,creativity,and claritytoleadmostconsciouslybybeingcompletelyaware andinformed.Theyinspireotherswiththeircourageous actions,creativethoughts,andclearperception.Allthese toolshelpthemtobeconsciousateverymomentandmake themostappropriatedecisionsthatwillfostertheirbusiness growthanddevelopment.Theyarequicktoenergizethe otherwomenintheirworkplaces.Theyproactivelycreatea women-empoweredenvironmentwherewomenfeel flexibletowork,fearlesslycommunicatetheiropinions,and performtothebestoftheircapacity
Empoweredwomenleadersdon'tconfrontthemselveswith anylimitations.Theirconscienceisbroad,andtheythinkin termsofabundanceandavoidscarcityoramiserly mentality.Theysharetheirknowledge,skills,and intelligencewithothersandeducateandempowerother womenleaderstocontributetoacausegreaterthan themselves.Theybringoutthebestinotherswiththeir superbrilliantleadershiptraits.Theyareemotionally intelligentandvisionarywithameaningfulsenseof purpose.Theyarerisk-takers,resilient,focusedon achievingtheirgoals,andprioritizenotbeingdistracted fromtheirmostcherishedambitions.
Theresilientheartandthefocusedmindhavethepowerto createmiracles.Resilientwomenleadersarepreparedto crossoveralltheobstaclesintheirjourney,buttheynever giveupontheirjourney Theyarereadytofightagainstall
Thefightingspiritwithinwomenleaders,alongwiththeir fineemotionalintelligence,helpsthemtoreachthetop leadershippositionsandremainthereforalongtime.They alsopushthemselvesandotherwomentoutilizetheir potentialandreachthetopladderofsuccess.Thevalue womenleadersbringtothetableispriceless,andthereisno doubtabouttheirabilities.Theydon'tgetdistractedbythe peoplewhounderestimatethem.However,theysurprise peoplewiththeiringenuityandclassbypractically deliveringsuperiorbusinessresultswiththeirmostvaluable contributionasabusinessleader.Theysetanappropriate exampleinfrontofotherswiththeirremarkableleadership traitsandempoweringandinclusivenature.Theirteambuildinganddecision-makingskillsinthemhelpthemto reachgreatheights.
Thiseditionof “The 10 Most Empowering Women Leaders in Real Estate 2022” presentsempoweringwomenleaders whoareleadingwithresilientheartsandfocusedmindsand areinspiringotherwomentobelieveintheirpotentialand achievetheirgoals.
BaileyJordan CEO
CassieSamons Realtor
JaimineJohnson Director
JoanDocktor President
KarenSimon President andManagingPartner
KellyDavies Founder
Lorie Campbell-Farley Realtor/RealEstate Advisor
MonaJalota Founder
NykoleWyatt Broker/Realtor/Owner
SherryBlinkhorn Owner
TheJordanGroupJaxat NavytoNavyHomes thejordangroupjax.com
JPARRealEstate www.jpar.com
DRKandCompanyRealty drk-realty.com
BerkshireHathaway HomeServices Fox&Roach,Realtors www.foxroach.com
EmersonsCommercial RealEstate www.emersonscre.com
KellyDaviesHomesTeam kellydavieshomes.com
ViewPointRealtyServices www.viewpoint.ca
KryptonGlobalInvestments www.kryptonglobalinvestments.com
Kole’sKeysRealEstate www.koleskeys.com
NavytoNavyHomesisaPremierPropertyManagement& RealEstateCompanyproviding ahigherlevelofrealestate servicesfortheoftenextraordinaryrelocationneedsofmilitary families
JPARRealEstateisanindependentbrokeragefirminTexas, affiliatingwithhighlyproductive&influentialindustryleaders.
DonaldR.Kenney&CompanyRealtyhas50yearsexperience in landacquisition,landdevelopment,propertymanagement.
BerkshireHathawayHomeServicesFox&Roachisapartof HomeServicesofAmerica,thenation’slargestprovideroftotal homeservices.
EmersonsCommercialRealEstateisasophisticatedteamof realestateprofessionalsprovidingallthebenefitsofaninhouserealestatemanagementoperation.
KellyDaviesHomesTeamhaveanexpertiseinserving first timehomebuyers,relocationsandinvestmentproperties.
ViewPointisatechnologydrivenbrokeragecompany providing realestate,mortgageandinsurancebrokerage servicestohomebuyersandsellers.
KryptonGlobalInvestmentsisaspecializedboutiquefirm agencyprovidingclientswithend-to-endserviceswhich includebuyingandsellingofinternationalrealestate.
Kole'sKeysRealEstatehelpscustomersownrealestateand assistanyonelookingtosellrealestate, whilemaximizing theirprofits.
BlinkhornRealEstateLtd blinkhornrealestate.com
BlinkhornRealEstateLtdisarealestatecompanyprovidng fastandeasyrealestatesolutionstocustomers
A sophisticated team of real estate professionals dedicated to providing you all the benefits of an inhouse real estate management operation.”
EmersonsCommercialRealEstatehasputtogether ateamofexpertswhorunaplatformdesignedto alignresourcesandmaximizevalues,specializingin propertymanagement,sales,leasing,andconsulting.Dueto thesheerdedicationofthecompany'spassionateteamledby KarenSimon,Emersonsisdeliveringindustry-leading solutionsmatchingclients'expectations.AsthePresident andManagingPartneratEmersonsCommercialReal Estate,TarrantCountyDivision,Karenexceededevery parameterwithflyingcolors.
Leadingbyexample,Karenaimstoimpacttherealestate businessbybeingpunctualandexploringvastopportunities. Sheisamentorforotherwomenwhohavebeenforging theirwayintothesectorforthelast30years.Shebelieves thatfemaleindustrialandcommercialrealtorshavemadea greatdealofprogressandemphasizesthatthereisstillroom forgrowthandopportunity.Sheintendstobridgethegap betweenlearningandexecutingbybeingthehelpinghand forindividualswhowishtolearn.
KarenbeganherjourneyintheRealEstatebusinesswhen onlyafewwomenwerecountedintheranksofcommercial realestate.Shewasanexecutiveworkingwiththe DepartmentofHousingandUrbanDevelopment.Oneday,a flyerlandedonherdesk,whichpresentedanopportunityof gettingarealestatebroker'slicensewithouthavingthe mandatorysalesmanlicensebyclearingaparticularexam. Karensawthisasasurprisingopportunityandimmediately senthercollegeandgraduateschooltranscriptstotheTexas RealEstateCommission.
Karenwasamusedafterlearningthatsheneededthree semesterhoursornineclassroomhourstopasstheminimum requirement.Sheimmediatelycompletedtherequiredhours andtooktheexamafterthat.Sheshares, "To my delighted surprise, I passed the exam. As a broker in Texas, I could hold my license, have no conflicts of interest, and determine my future cause of action."
"Six months later, I accepted a position to head the Industrial and Land Division for the Henry S Miller Co, then the largest real estate company in Texas. They wanted the first woman to head a commercial division within their company in 1983, and I wanted a new and exciting challenge. They agreed to give me six months to learn the industrial real estate business before I hit the ground running, so I began attending industrial classes with other eager real estate professionals. The first class I attended had 36 men and me," clarifiesKaren.
Theoddsgotbetterwithtime,andKarenlearnedthather clientswerenotgender-biased.Theonlythingtheyvalued wastheknowledgeandpreparationshepossessed.
Aftergainingsixyears'experience,shehadtoleaveHenry S.MillerandGrubbandEllisastherewasadownturninthe realestatemarketwhichcloseddownoffices,cuttingstaff. Hernextfewyearswerespentasaheadofaboutiquereal estatecompanywithawoman,and minoritystatusasthe largestrealestateholderwasthefederalgovernment.
Karenbenefitedfrombeingaminorityownedcompanyas shedealtdirectlywiththegovernment.Shegainedvaluable lessonswhichhelpedherwithfutureendeavors.Hernext assignmentwaswithWoodmontCo,abrokerageand developmentcompany,wheresheworkedastheheadofthe IndustrialandLanddivision.
Our flexible model is designed to function across various real estate scenarios to deliver real savings through industryleading solutions.
Karenmentions, "But in 2003, I opened a Tarrant County office for the Bradford Co, whose business was Industrial, Land and Office leasing and sales. After being with them for 12 years, my entrepreneurial spirit and desire for ownership participation overtook me. After a very short stint with a company called TIG, I found my niche and my home with Emersons Commercial Real Estate and opened the Tarrant County division in 2016." Asthemulti-jobrole challengedKarentodoherbestandtaughthertoneverbe afraidofconfessinglackofknowledgeandlearningthe lackingpiecesgracefully.
Emersonwasfoundedin2004bytwomotivated individuals,MattPrice,aformerCPA,andRichardWebb,a banker.Karensaysthattheyaretalentedindividualswith variedcomplementaryskillsets.Emersonsmanaged approximately7millionsq.ftinDFWwhenshemetMatt andRichard.
After2019andtheformationof1045withtheirfriend PriorityProperties,theareathecompanymanagesranges over80millionsq.ft.acrossthecountry.Sheexpresses, "We manage all of Kroger real estate and have incorporated many of the client's duties and most of the Kroger Real Estate employees as part of 1045. We are busy, but our goal is great service."
Emersonshascreatedopenandequalworkenvironment
withnationaldiversity Thisattractsmajortalentacrossthe countryforthebettermentoftheorganization.Runningany organizationinthemodernerarequirestechnicallysound systemsandagreatknackforinnovation.Technologyplays akeyroleinresearchfortheclientsatEmersonstoacquire newbusiness.Karenoftenfindsherpaceatresearchslower thanheryoungerassociates,buttheypersevereforgood.
Talkingaboutthechangesshewouldliketomake,Karen shares, "If given a chance, I would like to see our pay structure developing more toward the way lawyers and accountants are paid, service fee and not mostly by completion of a transaction. So often, we can work on deals ththat, at the 11 hour, fall apart. It is a tough deal to see our efforts fail to collect a paycheck."
Karenaspirestoteachagaininacommunitycollegeinthe longrun,takingherbacktowhereshebegan.Shealso advisesnottoonlychasedealsbutworkforthebetterment ofoneselfandthecompany.Shebelievesthatrealestatehas abrightfutureandwishestoguideEmersonstogrowand prosper.Karenconcludeswithavaluablesuggestion, "I would advise young realtors to continue to educate themselves in their craft and remember that every deal is not their only deal. Work well with each other, and the future will be brighter.”
Bailey Jordan Broker Associate, Navy to Navy Homes; CEO The Jordan Group @ Navy to Navy
WhenitcomestotheRealEstateindustry, relocationisoneofthefactorsthatcomesinto playatalargescale.Forsomepeople, relocationcanbeacomplexprocessfilledwithobstacles; thefirstandforemostisfindinganewhome.Bailey Jordan,aseasonedRealtor®withanextensivehistoryin thereal-estateindustry,understandstheseobstaclesata personallevel.
AstheCEOofTheJordanGroupJaxatNavytoNavy Homes,Baileyiswellacquaintedwithawiderangeof knowledgeregardingsellinghomesandguidingbuyers throughtheprocessofhomeownership.Sheputsher knowledgeintoherworkatNavytoNavyHomesinorder toprovideahigherlevelofrealestateservicesforher militaryfamilies,oftenwhohaveextraordinaryrelocation needs.
InsightsSuccesscaughtupwithBaileyinourquesttofind "The 10 Most Empowering Women Leaders in Real Estate 2022" Weconversedwithhertounderstandhowher expertiseishelpingNavytoNavyHomestoprovide unparalleledcustomerservices.
Below are the highlights of the interview.
Briefouraudienceaboutyourjourneyasabusiness leaderuntilyourcurrentpositionatNavytoNavy Homes.Whatchallengesyouhadtoovercometoreach whereyouaretoday?
Iamathird-generationRealEstateAgentandBroker. Ironically,Ididnotgrowupwithadreamtobeinthis industry,yethereIam,andItrulyfeelitisexactlywhereI amsupposedtobe.Inabriefsynopsis,Igraduatedfrom FloridaStateUniversityin2013,andwhileplanningmy weddingandsubmittinggraduateschoolapplicationsafter graduation,IwashiredasanAdminAssistantatNavyto NavyHomes.
Sixmonthsintothejob,Ifeltcompelledtogetmylicense, andIdid.IbecamealicensedRealEstateAgentandlater feltcompelledtoobtainmyBrokersLicense.Inever thoughttwiceagainaboutgoingtogradschool.Ifellin lovewiththisindustry,buildingrelationships,serving,and givingback-ItrulyfeltlikeIhadfoundwhereIwas supposedtobe.Iremember,asalittlegirl,helpingmy grandfatherwithrealestatedutiesduringsummersattheir house,andmyparentshavealwayshadinvestment properties,flippedhomes,etc.Igroutedmyfirsttilefloorat age12andhavebeenhelpingcollectrentpaymentssince aboutthentoo!Itisprettycooltolookbackandseehow thoseordinaryfamilytasksbackthenlaidsomuch groundworkforwhatIdotoday!
Tellussomethingmoreaboutyourcompanyandits missionandvision.
NavytoNavywasfoundedtrulyonthepremisetohelp serveandgivebacktoourmilitaryandothercommunity heroes.Weareafull-serviceRealEstateCompany We offerPropertyManagementandRealEstateServices.We arealsoproudaffiliatesofthenationalprogram,Homesfor Heroes.Thisisforthosewhobuyorsellwithourteam,and werebateback25%ofourcommissiontothem.Todate, wehavegivenbackover2MillionDollarstoourHero Customers!
Enlightenusonhowyouhavemadeanimpactinthe RealEstatenichethroughyourexpertiseinthemarket?
IfirmlybelievealargeresponsibilityinmyroleasaReal EstateAgentistoeducate.Therefore,Itakegreatpridein buildingrelationshipswithmycustomers-bothbuyersand sellers.ForBuyers,Ifindgreatjoyinsittingdown, educatingthemintheprocess,whatexactlyittakesand looksliketobecomeahomeowner.Forsellers-Iwantthem toknowandunderstandthemarkettheyaresellingin,what itwilltaketosuccessfullyselltheirhome,andwalkthem
througheachandeverystep-fromcontracttoclosingtable andbeyond!
Ibelieve,throughmycareandhearttoeducateandbea resourcetothemandtrulyaskingmyselfhowIcanbest servethem,thismentalityhashelpedleveragedmysuccess becauseIammorefocusedontheexperienceandthe outcomeversustreatingthemasanothertransactionanda number.
Describeindetailthevaluesandtheworkculturethat drivesyourorganization.
Wearetrulyateam.WeallworktogethertoprovidetopnotchservicetoourcommunityinNortheastFlorida.We haveafamilymentality,andnooneisevertoobusywith oneanother.Ourfavoritesayingasateamis,“ARising TideLiftsallBoats”.Themorewecometogetherandhelp eachothersucceed,thebetterwedoasacompany
Somethingthatdoessetusapart-weareapartofthe nationalprogram,"HomesforHeroes."Throughthis program,werebateback25%ofourgrosscommissionto ourbuyersandsellerswhoareconsideredcommunity heroes-militarymembers,medicalprofessionals,first responders,andclergy AsaBrokerage,asof2021,wehave awardedbackover2MillionDollarstoourbuyersand sellerswhoarecommunityheroes.
Undeniably,technologyisplayingasignificantrolein almosteverysector.Howareyouleveraging technologicaladvancementstomakeyoursolutions resourceful?
Wehaveusedtechnologyinourindustryforquitesome time.However,withthecurrentadvancementsinmany realms,ithasbecomealmostimperativeforrealestate agentstoevolvewiththepopulartrends.Afewformsof technologyIhavepersonallyusedinmybusinesssince becominglicensed-videosonmylistingswiththeuseof thedrone,shorteducationalclipsaboutthehomebuying andsellingprocesses,andothers.
Throughtheuseofvideo,peoplecanseeabitmoreof whomyouareversusjustreadingtextonawebsiteor phoneapp.Asothersocialplatformshavebecomemore relevantinthelastfewyears,asagents,wehavetoutilize thesetostayinfrontofouraudiences,too-buyers,sellers, evenotheragents!ForumsasFacebook,Instagram, LinkedIn,andothersarebecomingplatformshigh performingagentsmustuseintheirbusiness.Instagramhas rampeduptheusageofvideo,andIpersonallyamloving it!Wecanutilizethesevideoclipstocompletehousetours, showbehindthescenes,andagainshowcaseour personalityandbeneficialinformationtotheconsumerina moreexcitingmanner
Wheredoyouenvisionyourselftobeinthelongrun, andwhatareyourfuturegoalsforNavytoNavy Homes?
NavytoNavy'slong-termvisionistocontinuetogrowboth locallyinourmarketandafar.In2019,weopenedour secondofficelocatedinPensacola,Florida.Wehavea strongdesiretohaveofficesscatteredthroughtheUnited StatesclosetoMilitaryBasessowemaybeableto continuetoserveandgivebacktothosewhoserveand protecttheircommunitiesandus!
Whenoneconquersthebattlewiththeinnerself, thereisnothingintheouterworldonecannot achieve.SuchisthestoryofCassieSamons, whofoughtherbattleagainstaddictionandhasbecomeone oftherenownednamesintherealestateindustry.
WhenInsightsSuccesscameacrossCassie,wewere intriguedbyherjourney;wecaughtupwithherandtalked abouthowshehasbecomethetop1%agentinthenicheas theRealtoratJRARRealEstate.
Below are the highlights of the interview:
Brieflydescribeyourprofessionaljourneyupuntilnow.
Iamthedaughterofacustomhomebuilderand entrepreneur.Ialwayswatchedhimsellhouses,soIcame byitnaturally.Iunderstandtheentireconstructionprocess andknowhowtofixthingsorpointouthomes'flaws.Iwas licensedat25yearsofage.Iamnow42.2021Iwassales volumeteamoftheyear,Transactionteamoftheyear,and ListingAgentoftheyearformyentirebrokerage.Notonly doIsellRealEstate,butIbuiltmyfirsthomein2021and have2Iamcurrentlyworkingon.IamTop1%ofall agentsinmybrokerage.Therearecurrentlymorethan 4000.
Whatchallengesdidyoufacealongtheway?
Iamanaddictandfoughttogetclean.Ihave12yearsof cleanandsoberonJune9,2010.Thatwasthebiggest challenge.Everythingelseisrelativelyeasy,evenintough markets.OnceIconqueredmystruggles,thatresultedinthe successofmybusiness.
Whatsignificantimpacthaveyoubroughttothereal estateindustry?
Ihaveimpactedhundredsofpeoplewhoaremyclients.I pridemyselfonintegrityandalwaysdoingwhatisbestfor myclients.Ialsohavehelpedseveraladdictsfindtreatment andhelppayforit.Ihavebeenblessed,andIchooseto blesspeopleeverychanceIget.Iamcurrentlywritinga bookaboutmylife.Thestrugglesandvictories.Any proceedsfromthebookwillhelpaddictspayfortreatment.
TellusaboutJPandAssociatesanditsfoundationpillar.
JPAR-RealEstateisfoundedonthreefundamentalvalues: Integrity in all we go (asolidcodeofethicsthatevery associateagreesto)
Productivity (theonlymetricrespectedinourindustryis perpersonproductivity)
mission is to provide extraordinary services and exceed our clients' expectations by always committing to the highest levels of professionalism, ethics, and standards in the real estate industry.
Cassie Samons, Realtor JRAR Real Estate
Service Heart (whatgooddoesitdotomake moneyifwedonotgiveback)
Jparishyper-focusedoncreatingacommunityof associatesthatmentorandempowereachother tobuildtheirbusinessesandmakeanimpactin theircommunities.
HowdoJRARRealEstate promote workforceflexibility,andwhatisyourrolein it?
OurCEOandPresidentMarkJohnsonbelieve thereisnoonesizethatfitsallandhascreatedan environmentwhereeachassociate'suniqueskilland talentscanbehighlightedandleveragedinthe marketplace.Forexample,weprovideabout110 officespacesforthoseagentsthatneedavalueoffice awayfromtheirhomes,whilewealsoempowerthose associatesthatfeeltheyservetheconsumerbestfroma homeoffice.
ByprovidingtoolslikeJPARSureSale,ourassociateshave theflexibilitytobeaCONSULTANTvs.asalesperson.
JPARSureSaleiskeytodeliveringtherightexperiencefor everyconsumer.Homeownerscanselltheirhomes traditionally,asmostchoosetodo.Ortheycanswaptheir currenthomeforanewone—justaseasyastheyswapa car.OrtheycangetaniBuyeroffer
Whatisyourtakeontechnology'simportance,andhow areyouleveragingit?
Idon'tleveragetechnologyverywell.Myhusbandisalso anagent,andhehandlesallofthetechnicalstuff.Ibuild strongrelationshipsandamfocusedonbeingofserviceto anyoneinmycommunity.Iamthego-toagentinmy hometown.
Whatwillbethenextsignificantchangeinthereal estateindustry,andhowareyoupreparingforit? Theshortageinhousingismakingahugeimpactonpeople. Ijustpurchased20acresIamsubdividingandbuilding houseson.Doingmypartinthehousingshortage.
Whatareyourgoalsintheupcomingfuture?
Mygoalsfor2022aretosell50MMinRealEstateand buildmorehomesthatIcansell.
Whatadvicewouldyouliketogivethenextgeneration ofaspiringbusinessleaders?
Stickwithitnomatterwhat,andalwaysputGodfirst.
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FranklinRoosevelt,theformerpresidentoftheUSA, oncefamouslysaid,"Realestatecannotbelostor stolen,norcanitbecarriedaway.Purchasedwith commonsense,paidforinfull,andmanagedwithreasonablecare,itisaboutthesafestinvestmentintheworld." Thisstatementhadbecometheuniversaltruthformostof thetimeuntiltheCOVID-19pandemicshackledtheworld. Thedevastatingwavesofthepandemicswepteachand everysector,andtheauraoftheever-growingindustrywas introducedtoitsexceptionforthefirsttime.
Itbenttherisinggraphofprogressiontowardsthehorizontalaxisandledtothemajordepressioninthefield.Before thepandemic,therealestatesectorwasconsideredagoose thatlaysgoldeneggs.Investinginthisfieldwaslike somethingthatpaysyoumonthaftermonth,withouteven doinganything.Landinvestmentsbecametheprovident fundsthatensuredtheriseintheinvestments,notbythe percentagebutbythemultiples.Investorsweremadeto believethatthe'bestinvestmentonearthisearth'.
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However,sincethetitanicrealestatesectorhascrashed,it hasbeensaidthatthemajorfortunesintheworldhave beenmadeinland,butonlybefore2020.Thedepression ledtosignificantslackinthedevelopmentofinfrastructure.Theapartmentsandbuildingswereremainedunsold, andinvestorssufferedfromafinancialcrunch,which changedthetraditionalapproachofhomebuyers.
Homebuyers'choiceshaveshiftedoverthepreviousfew quarters,owingtotheplethoraofdynamicsatwork withinthemarketandthepandemicdrivingtherateof transformation.Duetothefactthateveryonewasforced tospendanexcessiveamountoftimeinthecomfortof theirhomesduringthestrictlockdowns,manypeoplehad toreconsidertheirpurchasinghabits.Thesenseof securitythatcomeswithhavingaroofoverone'shead wasalsostressedthroughoutthistimeperiod.
Forexample,intheresidentialrealestatemarket,thereis stillalotofambiguityaboutthelong-termchangesthat industryparticipantsandpurchaserswilllikelyseeinthe comingmonths.Whilelong-termstructuralchangesare typicallyonlyseenwiththebenefitofhindsight,thereare afewthingsthatmaybeguaranteed.
Thehomebuyersarecategorizedintoseveralsegments, suchasfirst-timebuyers,peoplepreferringtorenovate theirhouses,andtheoneswhoarelookingtotheflatsas anadditionalinvestmentorsecondasset.Theproportion ofbuyersinthetwolattercategorieshasrisenoverthe courseofthepandemic.Thisismotivatedbythedesireto workorstudyfromhomeinlargerroomsandthedesireto usethesecondhomeasasafehavenintheeventoffuture breakouts.
Previously,thepreferencesapartfromthebudgetwere dependentonseveralfactorssuchastheconnectivitywith transportfacilities,thedistancefromoffice,nearby schools,etc.Butnow,peoplearelookingatthereduced pricesasanopportunitytoinvest.Thistrendismore prevalentinthecircleofupper-middle-classpeople. Whilethepeoplebelowthislinearelookingtoinvestin morecarpetareasthattheyaregettingintheirbudget.
Developersaretheprimaryvictimsofthepandemic.They sufferedhugelossesontheirinvestmentsduetothe unsoldproperties.Butsincethesectorisbeinguplifted again,developershavealsotakenthecognizanceof changingpreferencesofbuyers.Theyarewillingto customizetheirproductstomeettheneedsoftheir customers.
Inaddition,thedeveloperprofilehasgainedevenmore prominenceinthedecision-makingmatrix.Developers withaproventrackrecordareincreasinglypreferredand willingtopayapremiumfortheirprojects.
Furthermore,duringthelastfewyears,structuralreforms intherealestatebusinesshavebeguntheprocessof weedingoutsmaller,unorganizeddevelopersfromthe market.Thepandemicoverturnedthescalesinfavorof establishedandwell-knowndevelopersthatmostly remainhonesttotheirpromises.Asaresult,themajority ofnewlaunches,particularlyduringtheepidemicmonths, havebeenspearheadedbywell-knowndevelopers.
Theepidemicacceleratedatrendawayfromhigh-priced downtownmarketsandtowardsmaller,moreaffordable markets.Asaresult,organizationsmustremainagile. Uncertaintycanbeablessingoracurse. Thereisaruleofnature–everynightcomeswiththe dawn,adawnofhope,adawnofnewdreams.Thereal estatesectormayhavebeenslumbered,butitwillrise again.Afterall,it'sthehomethatmatters.
Thehomevaluesandbuyerdemandhavesoaredand havestrengthenedtherealestateindustry's foundationinthepastyearandahalfamidthe pandemic.Theunprecedentedtimeprovedtobeashining lightfortheindustryleaderstounderstandthetransforming fundamentals,whichhelpedthemstayonthetopoftheir game.JoanDocktorisonesuchleaderwho,withher expertise,hasbeeninstrumentalinthegrowthand profitabilityforoverthreedecadesandhasmadehermark intheindustry.JoanisthePresidentofBerkshire HathawayHomeServicesFox&Roach,Realtors®, wheresheoverseesoperationsinmultiplestatestofacilitate reliableservicestoitsclients.
WeatInsightsSuccesscaughtupwithJoaninourendeavor tofind“The 10 Most Empowering Women Leaders in Real Estate 2022. ”Wehadaconversationtoknowin-depth aboutherjourneyandexperienceintherealestateindustry?
Below are the highlights of the interview
Briefouraudienceaboutyourjourneyasabusiness leaderuntilyourcurrentpositionatBerkshire HathawayHomeServicesFox&Roach,REALTORS®. Whatchallengeshaveyouhadtoovercometoreach whereyouaretoday?
AuthorandmotivationalspeakerZigZiglaroncesaid, "Whenyoucatchaglimpseofyourpotential,that'swhen passionisborn."AssoonasIearnedmylicenseandstarted mycareerasaREALTOR,Iknewitwasmypassion,andI wasonfire.IwentontobecomeRookieoftheYearand thenREALTORoftheYear.Irosethroughtheranksto becomeasalesofficeleader,andthencamemycurrentrole aspresident.Asfaraschallenges,Iearnedmypositionata timewhenveryfewwomenhadrolesabovemiddle management.Iwasacceptedbysalesprofessionalsasthey knewIwasoneofthem;however,Ineededtoworkharder toearntherespectofthoseaboveme.Also,I'mpartofa familycompanyinwhichI'mnotafamilymember.So,that wasanotherconstructiveopportunitytoprovemyworth.
Tellussomethingmoreaboutyourcompanyandits missionandvision.
TheFox&Roachnameisawell-knownlocalbrandthat hasbeentrustedbybuyers,sellers,andsalesprofessionals forover100years.Althoughwehave5,500+sales professionals,ourgoalsaretofeelsmall,staynimble,and continuetodominatethemarket.TheBerkshireHathaway HomeServicesnamestrengthensourbrandevenmorewith globalrecognitionandasealofprofessionalism,quality, andbusinessacumen.Therearesomanyadvantagesto legacy,suchasstability,resources,hindsight,reputation, andstrongrelationships.
Enlightenusonhowyouhavemadeanimpactinthe RealEstatenichethroughyourexpertiseinthemarket?
Beinghonoredwithindustryawards‒suchastheHelena DevereuxWomeninLeadershipAward,forexample‒as wellasbeinginductedintotheRISMediaNewsmakersHall ofFamehaveexposedmetonumerousbusinessesand organizationsbothlocallyandnationally.Myaffiliation withvariousboardshasextendedmyimpactbeyondFox& Roach.I’mamemberofTheRealtyAllianceandhave servedontheirBoard.IamalsoViceChairpersonofthe BoardofDirectorsforBrightMLSandChairpersonof NAR’s2021RealEstateServicesAdvisoryGroup.Iamon
The 10 Most Empowering Women Leaders in Real Estate 2022theBoardofDirectorsofCradlestoCrayonsandamentor atTheForumforExecutiveWomen.Iamamongothertop brokerswhoarehelpingtoleadourindustryasawhole.
Describeindetailthevaluesandtheworkculturethat drivesyourorganization.
Webelieveinsupport‒ofeachother,ourcommunities,and ourbusinesstogether AsImentioned,wehaveanetwork of5,500+salesprofessionalswhoallfeellikefamily We takerealestateseriously Westronglybelievethathaving qualitymanagersavailabletoeverysalesprofessionalis essentialforgrowth.Wedemandintegrity,andweobsess ontheendgoal:helpingpeoplebuyandsellhomes.
Undeniably,technologyisplayingasignificantrolein almosteverysector.Howareyouleveraging technologicaladvancementstomakeyoursolutions resourceful?
Wehaveaccesstobest-in-classtechnologythathelpsour salesprofessionalsmeettheirbusinessgoals,andclassesto helpthemeasilyadaptandincorporatenewtools.Wehave somanytoolsbecauseeveryoneworksdifferently.Our EducationDepartmentorganizesthesetoolsforspecific activitiesandlevelsofexperiencesothatallofoursales professionalscaneasilyfindwhattheyneed.Inshort,we leveragetechnologyandgivesalesprofessionalsaroadmap tosuccess.Wehaveeverythingyouneedtosucceed!
Ifgivenachance,whatchangewouldyouliketobring intheRealEstateindustry?
Inthiscountry,thereareovertwomillionrealestateagents andabout5.8millionhomessoldeachyear Thatclearly meansthattherearetoomanyagents.Thisisnotan industryinwhichpeopleshouldbe"dabbling."Thatisa
majorchangeIwouldbring:reduceoreliminatepart-time agents.Thisisaseriousbusinessand,inbuyingorsellinga home,peoplearemakinglife-changingdecisions.Itistoo importantatransactionnottohavetrueprofessionalsat everyturn.Therearemanydifferentmodelsofbusiness‒fromonlinetohybridtobrickandmortar‒andallmodels shouldberaisingtheirstandards.Weshouldalldemand morefull-timeeducation.Seriousprofessionalsonly!
What,accordingtoyou,couldbethenextbigchangein RealEstateindustry?Howisyourcompanypreparing tobeapartofthatchange?
Iseetwochangescoming.Thefirstismoreconsolidation, soonlyahandfuloflargebrokerswillsurvive.It’smore andmoredifficultforsmallerbrokerstocompetewith nationalcompanies.Wehavegrownthroughmergers, acquisitions,andorganicgrowthandwillcontinuetodoso. Wearetheacquirers;nottheacquired.
Secondly,IwanttotalkaboutiBuyers.Eliminatingagents fromthetransactionisnottheanswertothecomplicated processofhomeselling–beingprepared,beingatrusted advisor,andsimplybeinghumanaretheanswers,inmy experience.However,duetotheInternet,therearenow moreoptionsthatwouldhavebeensimilarlyinconceivable justafewyearsago.Tomeetthischange,wewillworkto simplifytransactionsandmakesurethattheconsumer receivestransparency Theprocessisverytime-consuming, andwe’lldoeverythingwecantostreamlineit.Inreality, iBuyersaccountfor5%ofthebusinessatmostrightnow andarenotyetpopularinthemarketsweserve.Wewill,if necessary,affiliatewithaniBuyercompanysothatwecan handlethosesales,ifandwhentheytakeplaceinour market.Also,institutionalinvestorsarelookingtopurchase singlefamilyhomesandtownhomesingoodcondition.We
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Skilled professionals, a cohesive team, and a track record without equal.
willtrainouragentstohandletheseinvestors,aswellasthe rentaloftheseproperties.Inshort,wewillalwaysexpand ourbrokerage'sservicestomeetthedemandsofanever changinganduniqueconsumerbase.
Wheredoyouenvisionyourselftobeinthelongrun, andwhatareyourfuturegoalsforBerkshireHathaway HomeServices?
Formyself,Iwanttocontinuetocoachandhelpothers grow.It'simportanttometobeaservantleader,andit'sa goalforwhichI'llcontinuallystrive.Leadershavethe responsibility‒andopportunity‒tobepositiverole modelsandmentors.Whetheryou'refemaleormale,I believethatyouneedtoconveywarmth,oryouwill struggleasaleader.Ialsowanttocontinuetogivebackto ourcommunitiesasmuchaspossiblethroughFox& Roach/TridentCharities,helpingchildrenandfamiliesin stressfullifecircumstances.
Forthecompany,thegoalistocontinuetobethe#1broker inthemarketwithasecond-to-nonebrandandthemost professionalagentsandemployees.
Whatwouldbeyouradvicetobuddingentrepreneurs whoaspiretoventureintotheRealEstatesector?
Findagreatcompanywithwhichtoaffiliate!Also,real estateteamsareagrowingpartofourindustry.Ifyou're newtothebusiness,itmaybeabeneficialwaytostart. Whetheryou'reanindividualagent,ateamleader,orateam member,ourgreatcompanywillprovideyouwithsupport, thepowerofourbrand,andthetoolsthatyouneedtomeet orexceedyourgoals.
Arealestateagentpassionateaboutproviding exemplarycustomerservicetoeverypersonwith dedicationandhardwork,KellyDaviesgraduallybuilther businessbrickbybrick.
journeythatbeganadecadeagoasanindependent
very important to us. So that when they go to sell that first home that they bought from us, hopefully, they're contacting us to buy their next home."
However,understandingtherealityofthemarket,Kelly begantoassembleateamthatgrewtogethertobecome exceptional,personalized,anddetailed-orientedagentsin theniche.Today,theKellyDaviesHomesTeam,Landro FoxCitiesRealty,LLCimplementstheirintegrity, expertise,andprofessionalismassistsclientsineveryaspect ofthebuyingandsellingprocess.
ReachingthepointwhereKellyandtheteamhelppeople findtheirdreamhomewasn'tallroses;severalchallenges actedasthorns,themajoronebeingthefinancialaspect. Sheexpresses, "It's difficult to start and run a business. I've had to reinvest a significant amount of personal money into the business, which is always a challenge. Having faith in myself and believing that I could do it with a team as large as I do today wasn't always easy, but we've gotten through it, and we're doing well today."
Withavisiontohelppeoplethroughoutnortheast Wisconsintofulfilltheirhomebuyingandsellingneeds, theKellyDaviesHomesTeamtakesallpricepointsfrom everywalkoflife.Theteamlovesworkingwithfirst-time homebuyers,providingthemwithdetailedstepsofthe process,andsowingseedstoretainclients.Kellyshares, “We're considerable on keeping in touch with our clients over the years, so that keeping those relationships strong is
WhatsetstheKellyDaviesHomesTeamistheirwork culturewhichprioritizestreatingeveryoneasapartofa family.Ithonestlyinformsclientswiththemostaccurate informationhelpingthempaintthepictureofmarket ongoings,helpingthemmakesuitableoffers.Kellyand
herteamgooutofthetraditionalwaysofconducting businessbecausetheyunderstandtheimportanceofpeople.
Kellynotes, "Whether they're buying a $100,000 first home or investment property or buying a million-dollar home, that's just important to us that they feel like they are a priority at all times."
Kellyexpressesthatwhensheembarkedonher professionalpathtenyearsago,shewasoneofthebig
believersingettingseveraladsoutonvarioussocialmedia platforms.Shefoundawaytoutilizethesemediumstofind newclientsthroughconsistentpostsandpresence.Itwon't beentirelyfalsetosaythatrealtorsintheareaKelly operatedcaughtuponthatandstartedtheirdigitalvoyage.
Today,peopleareasignificantpartofthefast-paceddigital world,andhavingagreatwebsiteaddsvaluetotheonline presenceofanyorganization.Kellyunderstoodthecrucial aspectofwebsitesandintendedtohaveanaccessiblehome searchtoolforpeoplelookingupthecompany.TheKelly
DaviesHomesTeamgainedacompetitiveedgebyhiring thebestteamtodeveloptheirwebsitefromscratch.The nextwastoadvertisethebrandovereverysignificant platformwithanintenttoreachouttopotentialclientsto offerunmatchedservicesatanygivenmomentusingone centralizede-mailaddressforallshowingrequests.Kelly mentions, "The client's showing request comes through to all of us on the team. Then whichever agent is available, the quickest to get the client in on their schedule, takes the showing and goes out and does it. We very much work that way. But most of our clients love it because they never have to wait around for our schedule."
Kellywishestoseemoreeducationandtrainingfornew agentsasitcanbringauniqueviewoftheindustry.When shereceivedherlicenseafterpassingtherealestatetest afterattendingthe72hoursofanonlinecourse,shelearned moreabouttheindustryfromvariousbrokers.Speaking fromexperience,Kellyshares, "Even though I'm running my team, I'm still with a brokerage. Many new agents coming out of those 72 hours of online training don't know what they have to do from there. They know the rules and the ethical things and what they can and can't say for the most part, but they don't know how to go out and generate leads. Maybe they have friends and family in the area they can work with, but they don't have much and don't get much from most places they join."
"I think that's where many agents struggle is; it's like lead generation, number one. How do I do that? What do I do? And then, for those who don't get a lot of lead generation, they're not getting many opportunities to get out and sell houses and meet with people and write offers and do all the things you need to do to become a seasoned agent."
AccordingtoKelly,oneofthemostsignificantchangesin thefuturecouldbethenewerwaysofbuyingandselling homesasmoreonlineresourcescomeintothepicture. Therecanbeamixtureoftraditionalwithmodern,and peoplewantface-to-faceinteractionwitharealtorwith flexibletime.
Kellyadds, "We are in a digital era, but we must also keep reiterating our values and what we can bring to the table to people that they're not going to get if they list their house online through some service.
Most of the buyers that we work with share with us how invaluable our thoughts and efforts are for them because when we're there with them, we're pointing out things, we're talking them through everything, something that they would never think about or know of if they didn't have a realtor there with them."
Movingahead,Kellywouldliketoaddafewmoreagents toherexistingteamwhoarewillingtolearnandreceive guidancefromthebestinthebusiness.Sheprioritizes stickingtothecorevaluesratherthanbringinginawhole bunchofpeopleashavingtherightfitwiththeright personalitytorepresenttheteamisessential.
Kellyadvisesaspiringentrepreneursintherealestateniche tobecomeapartoftheteamforemost.Shesays, "I did not join a team in the beginning. Teams weren't a big thing in real estate ten years ago, there was a few, but nothing like there is today. But today, if I were getting into real estate from the ground.
"I would research to find the top producing team I wanted to be in. I would work under someone on that team for a couple of years at least getting myself established, learning the business, getting fed the leads, learning the business get out their work with potential buyers and sellers," Kelly concludes.
hisstoryisabouttheprocessofsuccessfullybuying
Tandsellingyourhome.Itwillhelpyouunderstand whyteamingwiththerightprofessionalsgivesyou thebestchancetobuyyourdreamhomeorsellwith confidencethatyourfinancialgoalsaremet.
Toassistpeopleinfindingtheirperfecthome,Lorie Campbell-Farleyputsheruniqueskillsintoplaytoalign withherclient'svision.AstheREALTOR®/RealEstate AdvisorforViewPointRealtyServices,sheextendsthe benefitsofaleadingNovaScotiaRealEstateCompanyto provideherclientswiththeresultstheyshouldexpectand deserve.
LorieCampbell-FarleywasbornandraisedinSouthern Ontario.Shebeganhercareerasasupervisorforoneofthe topladies'retailcompaniesinWesternCanadafor12years. Later,sheworkedwithseniormanagement,sales,and marketingfortenyearswithapubliccompany.Shetraveled toNovaScotiain2009,fallinginlovewiththevastspaces, gorgeousvistas,countrylifestyle,andwonderful communities.
In2010Loriebeganhercareerinrealestateusingtheskills sheacquiredinherpreviousroles.Shebroughtafresh approachandnewenergytothebusiness.Sheutilizesher
knowledgetoprovideherclientswithanarrayofservices offeredbywww.viewpoint.ca.Whetheryouarelistingyour home,buyinganewhome,needfinancing,orinsurance, Loriedelivers.
LorieisanambassadorfortheValleyandknowsthatthose whogetachancetomoveandliveherewillenjoythe beautifulfarms,oceanfronthomes,horsefarms,lakefront homes,andquainttowns.Sheproudlyservicesthemilitary communityat14WingGreenwood.Shelovestoeducateall herclientsonscenichikingtrails,appleorchards, vineyards,andthehighesttidesintheworldexceeding40 feet+alongTheBayofFundy
Loriehaswonnumerousawardsasanexperiencedadvisor with387transactionsvaluedat72.5millioninsalesupto December2021.Sherepresentsclientsfromallwalksof lifeatallpricepoints.Herexceptionalworkethic,vibrant personality,professionalism,andpassionforrealestate shinesthroughfromthemomentyoumeether,andher backgroundinsalesandmarketingproducesquickresults. Andshedoesn’tjustspecializeintheresidentialsegment. Sheisanexpertinhorsefarmsandhasrepresentedclients buyingandsellingwineries,churches,processing factories....andmore.
Shehandleseveryaspectoftheprocess,personally, walkingthroughrespectiveproperties,doingpersonal videostalkingaboutthehomeandproperty,individual evaluations,andcomparisons.Lorieasserts,"All documentsarehandledelectronically,andmasteryofcell phone,photographyinternet,andcomputerskillstospeed theprocess.Today,electronictoolsmakeitpossibletobuy ahousewithouthavingevervisitedthehouse, neighborhood,communityorevenprovince.”
Ratherthanrelyingonpersonalassistants,Lorietakesit uponherselftopersonallyhandleeverydetailofeach client.Thispersonaltouchgivesherclientsthetrustto managesuchessentialtransactionsremotely,accelerating herskillsandequipmenttomakethisnew,faster-selling processwork.Shekeepsamobileofficeavailablearound theclockandwishestoeliminateasmuchpaperas possible,storeandrecoverdocumentsandtransmitthem quicklyandefficiently.Speedisacriticalelementofa successfultransaction.
LorieexpressesthatsincethebeginningofthePandemic, residentsofCanada'slargesturbancentershavebeen showingmoreinterestintheeasterncoastalprovinces, especiallyinNovaScotia.Bycomparison,AnnapolisValley NovaScotiaisanexcellentinvestment.Itisallabout location,location,location,andqualityoflife.
Lorieandthebrokerageteamproviderealestate,mortgage, andinsuranceservicestohomebuyersandsellers throughoutNovaScotia.Whenyoulistyourhomewitha ViewPointagent,yougetfullservice&maximum exposure!Itsbrokeragesitehasover500,000users;every propertylistedbyaviewpointagentwillbehighlighted withauniquemarkeronthemap,whichgenerates5xmore viewingthanotheractivelistingsfromotherbrokerages.
ForLorieCampbell-Farley,hermissionatViewpointis simple:tohelprealestatebuyersmakesmartwell-informed purchasesorforsellerslistingtheirpropertytomakesound decisions-allwiththeknowledgethattheyhavethebest representationinthebusiness.
LorieknowswhattheAnnapolisValleyhastooffer.The BayofFundyisknownforthehighesttidesintheworld, beautifulhikingtrails,beaches,lakes,andbreathtaking coastalviews.TheAnnapolisValleyhaslongbeena desirabledestinationforthoselookingtoescapethehustle andbustleofotherpartsofCanada;bylivinghere,onecan experienceadifferentviewoflife.
Withvaryingjobopportunitiesandadiverserangeof prosperingindustries,theAnnapolisValleyoffersaunique spinonlife,withagriculturalland,dairyfarms,horse farms,vineyards,forestry,lobsterfishing,golfing,and more.TheAnnapolisValleyNovaScotiahousingmarket hasbecomeahotspottolive,raiseafamily,retireandlive thatlifeyoualwayswantedbyhavingthequalityoflife youdeserve.
