The 10 Most innovative CEOs Revamping the Future February2022

Editor’s Desk

Innovation for the Future

hemostcrucialfactorthatseparatessuccessful

Tbusinessesfromtherestisinnovation.Prioritizing innovationsisvitalforsustainablegrowthasnewer possibilitiesareunlocked.Businessesneedtoadopt innovativemethodstomeetshiftingcustomerdemands, Stayingadaptivewithrelevancy

Leadersthinkaheadandstartbuildingsolutionswitha visionaryandinnovativeapproachtorevampthefutureby diligentlyimplementingtheirinnovativeideas.Creating newideas,products,andmethodstosolveproblemsis essentialforanyorganization'sinnovativeculture. Innovativebusinessleaderscreateaninnovativemindset withahighlyrational,pragmatic,logical,thoughtful,and strategicapproach.

AlbertEinsteinoncesaid, "No problem can be solved from the same level of consciousness that created it." By implementingthisideology,leaderschoosedifferent consciousnesstoresolvetheissuesusingtheircreativity andinnovations.Ittakesvision,empathy,and understandingofinnovationeffortstomanageabalanced innovationportfoliowiththerightmixofbreakthrough, evolutionary,andincrementalinnovation.Theyknowto leveragetheinformation,fosteringacreativeenvironment totailormethodologiesenablingcompaniestochase innovationandaccelerateperformance.

Discoveringtheneedsofbusinesseshavingabroader digitaleraisessentialtobuildingabusinessmodelaround variousservicesandproductstoexpandthegrowthcycle.

TheCEO'sroleisthegluethatweavespeople, processes,andeveryaspectofthecriticalbusiness intouniqueinnovationcompetency,integrating policies,programs,andstructurestomanagea balancedportfolio.Theyaretheonesthatamplify theinnovationeffect,settingupthecollaborative initiativesintoaframeworktomanagethebusiness structurally

CelebratingsuchvisionaryleadersisInsights Success'snewedition, " The 10 Most Innovative CEOs Revamping the Future." Featuringonthe coverisDr.MohamadHamade,theCEOofAmanat Holdings,whobelievesinvestingincorevaluesof commitment,integrity,empowerment,ambition,and partnershipsarethemantratosuccess.

Exploreanarrayofsuchexemplaryleadershipand, whileflippingthroughthepages,haveaquick rundownofthearticleswrittenbyourin-house editorialteam,andgaininsideknowledgewiththe CxOpenneddownbyindustryexperts.

Diverightin!

Sharad Chitalkar sharad@insightssuccess.com

Mallick

FeaturedPerson

T h e

Most Innovative CEOs Revamping the Future

DescriptionCompanyName

BorisKontsevoi CEOandPresident InteticsInc.isaleadingglobaltechnologycompany.Intetics intetics.com

CarolineLafferty CEO CALICOIN calicoin.me

ChristopherAmos CEO

NoBoundaries MarketingGroup noboundaries.marketing

EdwinBessant CEO CeutaGroup ceutagroup.com

MohamadHamade CEO AmanatHoldings amanat.com

MichaelCollura CEO INHOME IHPS.com

MohammedMubin Mallick CEO&Founder KiranSmart kiransmart.com

PhilBullinger CEO infinidat infinidat.com

SamiSharif CEO KuwaitInsurance Company kic-kw.com

TonyBates CEO Genesys genesys.com

TheFirstandOnlyCryptocurrencyDevotedtoHelping AnimalsofDeterminationAroundtheWorld.

NoBoundariesMarketingGroupwasfoundedonthebasisof simplifyingthemarketingandadvertisingworldforsmallto mediumsizedbusinesses.

CeutaGroupisaglobal,consumerbrandservicesbusiness workingwithsomeofthemostdynamicbrandsinHealth& PersonalCareandFood&Drink.

Amanatinvestsinthehealthcareandeducationsectors providinginvestorsallaroundtheworldaccesstoprivate opportunities.

InHomePersonalServiceshasstoodalonewhenitcomesto creatingindividualizedcareplansbasedonourclient’sspecific needs.

KiranSmartisaTopITCompanyinKuwait.

Infinidat’stechnologyfoundationdeliversdatastorage solutionswithhighavailability,exceptionalperformance,and thelowestpossibleTCOatmulti-petabytescale.

KuwaitInsuranceCompanywasestablishedin1960byAmiri DecreeNo.7of1960asthefirstinsurancecompanyinKuwait andtheGCC.

Genesyscloudtechnologyhelpsensurecustomersare remembered,heardandunderstood.

Dr. Mohamad Hamade

A Golden Vision of Futuristic Investments

A smarter, healthier society is a more successful one, we work with like-minded business champions, providing long-term partnership, building long-term collaboration, and generating long-term sustainable value.

Dr. Mohamad Hamade CEO Amanat Holdings

The 10 Most Innovave CEOs Revamping the Future

R S T

R

Visionariesaremostsoughtoutintheinvestment business.Mostinvestorsarelookingforvisionaries thatcanhelpthemstayaheadoftheupcoming trend.Toprovidethemwithalife-changinginsightintothe economyandworldatlarge,thekeyquestionhereis–what reallymakesavisionary?Beingavisionaryrequiresan approachdeeplyingrainedinintegrity Thisisthevaluethat enablesavisionarytoremainhumbleintheirapproach, admitmistakes,learnfromtheirmistakes,andultimately, approachtheworldwithanobjectivemind.Apersonwho encompassesthisblue-eyedapproachtofutureinvestments isDr.MohamadHamade,theCEOofAmanatHoldings ("Amanat"),aninvestmentgatewaytosomeofthebest investmentopportunitiesintheMENAregion.

Anexpertinbothhealthcare,andeducationsetups,Dr. Hamade,joinedAmanatHoldingsastheChiefInvestment Officerin2017.Backthen,AmanatHoldingsheld1.7 milliondirhamsincashflowsfromitspaid-incapitalof2.5 billiondirhams.MonthsintoHamade'stenure,Amanat Holdingsinvested1.2billiondirhams.toclose5successful transactions,deploying80%ofthecompany'spaid-in capitalfrom29%within10months.

ProvidingaSafeHavenforInvestors

Accordingtoa2020reportbyDeloitte,venturefundingfor healthtechdoubledtoUS$14billion.Deloitteanticipatesa strongergrowthforfundingin2021,thankstoincreased promisingsolutions,opendataplatforms,andgrowing demand.Thegrowingdemandintheindustryisclearly visible,thankstoadvancedtechnologieslike3Dprinting, growingAIuseinresearch,andincreaseddigitalization. However,anticipatingnext-geninnovationisoftenatricky business.Amanatpromisesaccesstosuchinvestmentsfor globalinvestorswhileprovidingasafehavenforinvestors whoareunfamiliarwiththeedtech,andmedtechlandscape.

ATreasuredInvestmentinExperience

Dr.Mohamadbelieveshisbackgroundinhealthcare remainskeytohisvision.Hewasontheboardofvarious medical,andeducationinstitutionsbeforejoiningAmanat Holdings.Heasserts,"I observed a growing disconnect between their setups, and the rapidly changing business equation. Bridging this gap was essential to deliver nextgen healthcare and education." Headdsthatthe opportunitiesforhealthcareandeducationinvestmentsin MiddleEastarerising.Forexample,initsvision2030 document,SaudiArabia,andUAEhaveofferedsupportfor private-publicpartnershipswithvariouslegislativereforms. Egypt2030planalsoidentifieseducation,andhealthcareas keysectorsfornationalgrowth.AmanatHoldingshas

dedicateditsimmenseexpertiseinpursuitofthisrobust futureforinvestments.Acornerstoneofthisvisionary futureinvestmentatAmanatHoldingsisAbuDhabi UniversityHoldingCompany TheUniversitywasratedas thebestbyregulatorsinUAErecently AmanatHoldings acquireda35%stakeinAbuDhabiUniversityinMarch 2018,beatingallestimateswhilecontributingtothefuture ofqualityeducationinUAE.

Dr.Mohamad'svisionforinvestorshasinspiredtremendous confidenceamongshareholdersrecently.Henotesthat AmanatHoldingstodayisoneofthelargestinvestorsin UAE,SaudiArabia,andMiddleEast.Furthermore,when hetookoverthereinsasCEOin2020,themarketcapfor AmanatHoldingsstoodat1.6billiondirhams.In2021, Amanat'smarketcapalmostdoubledtoreach3.1billion dirhams.Despitethesetremendousstrides,Dr.Mohamad notesinvestinginupskillingitspeopleremainedthebest investmentAmanatHoldingshasmade.Heasserts, "We want to lead with a vision of integrity, and commitment. The only way to achieve that is to empower our people to become leaders".Dr.Mohamadinvestedinthisvision duringoneofthemostdifficultperiodsinmodernbusiness history.DuringCovid-19pandemic,thecompanyinvested intrainingitsnursingstaff,andteachers.Thetraining programconnectedthemwiththebestofmodern technology Theresultsastoundmanytothisday.Despite theworriesandgloomsurroundingthecovid-19pandemic, AmanatmadearecordprofitofAED235millionforits shareholdersinthesameyear

By creating long-term partnerships, building long-term collaboration and generating long-term sustainable value we create a true legacy for our partners.

AnewinvestmentinCambridgeMedicalandRehabilitation Centre(CMRC)facilityisanexampleofAmanat's proactiveapproachrecently Amanatinvested871million inacquiring100%ofthebusinessinMarch2021and investedafurtherAED46millioninacquiringtheAbu Dhabifacility'srealestateforCMRCinSeptember.The investmentisinlinewithUAEandSaudiArabiatocreatea qualitysocialinfrastructure.Dr.Mohamadexpresses, "postacute care, and rehabilitation are some of the most under served areas in healthcare. Hence, we can create dedicated space for quality healthcare with promising returns for shareholders".

SuccessMantratoBeatPandemicBlues

Dr.Mohamadbelievesinvestingincorevaluesof commitment,integrity,empowerment,ambition,and partnershipsarethemantratosuccess.Amanatdida profilingofitsemployeesandfoundthatthesevalues remaincoretotheindividualvaluesatAmanat.Dr Mohamadnotes, "Companies in sectors like healthcare and education have to ultimately serve the larger purpose. As a team, apart from being result-oriented, our core values reflect what define us as individuals, and as a team in delivering that purpose" Thecorevaluestructureat AmanatHoldingsseemstobepayingoffverywell.During thepandemic-ledglobaloutlook,thecompanyhasplansto investinnewsubsectorsofeducation,andhealthcare businesses.Amanatplanstoincreaseitsfootprint regionally,withincreasedfaithinitsteamtotakeon dauntingchallenges,andexpertisetogainthehighestreturn foritsinvestors.

Thisnewlyfoundexuberanceledtothecompanytosign fourmajortransactionsin2021,with2newmajor investments.Amidstaglobalpandemic,thepathtowards futureinvestmentsremainschallenging.However, healthcare,andeducationremainsomeofthemost promisingsectorsglobally.AccordingtoDr.Mohamad,his biggestchallengewastodefineastrategytotransform Amanatfrombeingaregularinvestortobecomingaleader ininvestmentsinUAE,SaudiArabia,andothercountries. Henotes, "Our journey of navigating, and overcoming tough financial weathers like Covid-19 pandemic has helped us become stronger than we could ever imagine. At times, we were worried, but our financial results are a testimony to the great work our team put in". Now,growing

theteam,andbringingittogetherforsomeoftheleading investmentsregionallyisachallengehetriestoconquer everyday.Healsohasaclearvisionofaccomplishingthis amazingfeat.

Dr.Mohamad'ssuccessmantraisverysimpleand straightforward.Hebelieveseverypersoncancreatehis ownluck.Hebelievesasuccessfulinvestorneedstobe fortunateenoughtobefortunate.Inotherwords,onecan havethebestanalyticalskills,bethesmartestpersoninthe room,butyoualwaysneedtopatientlywaitforthebest opportunitytoknockonyourdoor.Hesays,inorderfor investorstoconquertheirluck,theyneedtolearnthevalue ofperseverance.Dr.Mohamadsays,"You create your own luck by being patient in your persistence, observing with utmost curiosity, and ultimately, going after it with courage. And that's how you can get lucky."

ARoadmaptoConquertheFutureofTech Dr.Mohamadplanstoofferanaccesstodiversified investmentstoshareholdersofAmanatthroughinvestments inresilientsectors.Theseinvestmentsincludeapotentially life-changingexposuretosomeofthebestaccessinthe edtech,andmedtechbusiness.AmanatHoldingsalso promisesopportunitiesforattractivereturnsoncapitalfor short-term,andmedium-termgoals.Dr.Mohamad concludes,"There is tremendous untapped potential in the market, and we are determined to unlock the quintessential value, and deliver the best returns to our shareholders."

The 10 Most Innovative CEOs Revamping the Future

Bringing Concepts to Reality

Thejourneyfromabusinessleadertoachief executiveofficerisn'tjustconnectedwithpersonal goalsandambitions.Italsoalwaysalignswitha globalmissiontobringmeaningfulvaluetobusiness societyandengagetalentedpeopleinstrategicallyplanned businesswithavividandclearmission,vision,andaroad map.Butinthebeginning,usually,onehasonly enthusiasm,aspiritofaninnovatorandexperimenter,and thedesiretofacechallenges.Toachievetheresults,onehad tobededicated,persistent,andindustrious;akintothese qualitiesisBorisKontsevoi.

AstheCEOandPresidentofIntetics,Borisleadsaglobal softwareengineeringanddataprocessingcompanyfocused oncreatingandoperatingeffectivedistributedteamsfor applicationdevelopment,systemsintegration,GIS solutions,andback-officesupport.Inteticscelebratedits 26th-anniversarylastyear,anditisprogressing,innovating, andmakinganimpactbecauseoftheindividualeffortsof everyemployee.

TransformativeJourney

Boris'sprofessionalcareerstartedin1984.Tenyearslater, inJanuary1994he'sfoundedacompanyandstartedthe entrepreneurialjourneywhenheandfourothersoftware engineershuddledoveralaptopandbeganwritingsoftware fortheirUS-basedinsuranceclients.Originally,Intetics wasfoundedinMinsk,Belarus,andinitiallyoperatedunder thename"Client-ServerPrograms."Borisstatesthatinthe eraofnointernetinthepost-SovietRepublic,nonein Belaruscouldunderstanditsnameandtypeofbusiness. ModemcallsweremadetoBerlinbecausetherewereno InternetprovidersinBelarusandthephonebillswere

around800$,thetotalpricewas$2200perchannelat128 kbit/s;moreover,itwastrickytodeliverthesoftwaretothe clientbecause"heavy"filescouldn'tbedownloadedviathe internet.Itneededtotakeafloppydisk,getonaplane,and flytotheUSA.

OnlyinSpringof1995,finally,theopportunitytoaccesson theinternetappearedinBelarus.

Eightyearslater,BorismovedtotheUSAand“ClientServerPrograms”becameoneofthedevelopmentcenters at theAmericancompany–InteticsInc. Ithasfoundmore officesintheUSA,Belarus,Ukraine,UK,Poland,and Germany Yet,despitealltheodds,thecompanygrewtothe globallevel.In2021,ithasachievedclientsin30+ countries.Ithas700+employeesatthecompany;theyare spreadacross11officesandworkofflineandremotely.

VisionofIntetics

Inteticshasbeenfacingariseinrecentyears,withaneedto executecustomer-centricmarketingstrategiesacross multiplechannelsusingvariousdata.Itmettheneedto coordinateandadjusttheapproachestoitsbrand awareness.

BorisdescribesthevisionofInteticsthroughitsbrandstyle. Onthedesignlevel,theupdatedcorporatestylehasbecome closertothe"WhiteandBright"approachandthus emphasizesthelogo,itscolor,andhistory.Orangeisa consequenceofbeingboredbyuniformed“bluechips”,in 90ththeyhavebeencalledBLUEchipsbyWallStreet exactlyforthereasonthatallITcompanieshadbluelogos, sometimesgreen.

Boris Kontsevoi

and President Intetics

Throughitscoloranddesign,theInteticslogoembodiesthe company'smissionandvision.Orangeisassociatedwith meaningsofjoy,warmth,energy,enthusiasm,creativity, success,happiness,fun,balance,andfascination.This sunnycolorsetsthecompanyapartfromthemainlyblueish andgreenishITcommunityanddrawsattentiontoits abilitytocreatenewbusinessmodels,delivervalueand striveforinnovation.

TheInteticsstarisaguidingstartosuccessandvalue,the symbolofconnectionbetweenourspiritandallthe elementsofthisworld.Itfurtherrepresentstheglobal visionbehindIntetics'innovationanditsintendedfuture:to riseasthenumberonestarinthesoftwareservicesindustry (atitlethathasbeenearnedalreadyaccordingtotheIAOP's listofTop100GlobalOutsourcingCompanies.)Italso reflectsthecompany'srootsinEasternEurope,andits currentheadquartersintheUSA,wherethestarhasavery specialmeaningofthegoalstowhichhumankindaspires.

ThrivingExpertise

Inthepursuitofbeingthebest,Intetics'dailyworkis dedicatedtomakinganimpact.Inteticswouldliketo

highlightthreecasesindifferentindustries:transportation, educationandhealthcare.

TheInteticsOffshoreDedicatedTeam®scaledalogistics companybusinesstotransportmillionsoftonsofcargo everyday.ThechallengeconcernedtheClient'sneedto enhancetheproduct,improvethequalityandtoexecutethe maintenancewithadevelopmentteam'shelpinaveryshort term.Theresults thatwereachieved:

TheTransportManagementSystemwasscaledand optimizedwiththeSarbanes-OxleyActrequirements.

Thelegacyhierarchicaldatabasegraduallymigratedto Oracle.

Withaunitedreliableandautonomousteam,thenumber ofissuesdecreased5times.

Withathird-partysystemsintegration,theClientcould exchangeliveinformationinseveralmonths.

Anothercase,regardingtotheEdtech,Inteticsteamdidthe redevelopmentofanomnichanneleLearningPlatform, which9.5millionstudentsuseacrossAmerica.Themain challengewasmigratingtoaplatformwithgreater

A team of knowledgeable engineers is powerful. Aer all, technology is only a tool. It can only achieve its best results if there are thoughul people behind it. And that's our goal: create teams of smart individuals to build great soware.

flexibility,scalability,andmoremoderncutting-edge architecture.Asaresult:87%ofstudentssaidthataccessto learninganalyticspositivelyimpactedtheirstudies,and 77%increasedtheirengagementwithcourse materials.Borisassertsthattoimpactthehealthcare industry,they havedevelopedthepubliclyavailable diabetes&glucosemonitoringMobApp.Thechallenge wastocreateapowerfulandflexibledesktopapptointeract withtheClient'sminiaturizedmodulardiagnosticimaging hardwareplatform.Astheresultthebest-in-classdigital microscopeisoperatedbyInteticssoftware.TheClient continuesthedevelopmentbasedonthepresent architecture.

Value-DrivenCulture Inteticsinitsbrandnamemeansinternet.Technology. Ethics.

BorisstatesIntetics'CodeofConductunderlinesthemain principlesofitsdailyworkethic.Thevaluesemphasized herehelpitdrivequalityresults,deliversatisfactiontoits clients,andbuildprofessionalrelationshipsinthecompany TheseidealshaveguidedInteticstobecomewhoitistoday Hesays,"Toattainevengreatersuccess,itisvitalthatwe relyonandapplythesevaluestoourdecisionseveryday.”

ImplementingTechnology (theinitialquestionwas 5. Undeniably,technologyisplayingasignificantrolein almosteverysector.Howareyouleveraging technologicaladvancementstomakeyoursolutions resourceful?)

Talkingaboutthesignificanceoftechnology,Intetics leveragesAI/ML,IoT,blockchain,andGIS/UAV/LBS technologiestomakeresourcefulsolutions.

TopickupontheIntetics'CaseStudy,Borisassertsthat Artificialintelligencehashugepotentialtoincreasean institution'sstudentoutcomes–studentswillbeonequal

footing,nomatterwhotheirteacherisorwhattheir backgroundconsists.AIsystemscanflagstudentswhoare atrisksothateducatorscanprovidethemwithadditional support.Thecurriculumwillbethesamefromteacherto teacher,sothereisnolearninggapbetweenthetwo classrooms.And,duetostridesinAIattendance monitoring,therewillbelesspersistentabsenteeism, increasinglearninghours.Whileinstitution-facingAImight bebehindlearnerandteacher-facingapplications,itstillhas thepowertochangetheeducationalsystemforthebetter. Therebyimplementingtechnologiesineveryindustrywe mightseeitsevolutioninbusinessprocesses.

FarsightedGoals

BorisstatesIntetics'futuregoalsareasfollows:1.Continue totransformbusinessesbyprovidingleadingdigital technologiesandinnovativetechnicaltalent.2.Capitalizing onitsCentersofExcellenceofCloudandDevOps,Test Automation,DataScienceandBigData,MachineLearning andAI,InternetofThings,CX/UI/UXdesign,Geospatial, GISandLBSsolutions,UAV/drones,LowCode,Chatbots andConversationalIntelligence,RoboticProcess Automation(RPA),andmore.

3.Morescientificresearchinsoftwaredevelopment technology.

4.Achieving2000+employeesasapartoftheIntetics family

BequeathingGuidance

BorisstronglyadvisesbuddingCEOstogoto100potential clientsandspeakupaboutanideatogetfeedback.Follow feedbackstoanalyzetheresultstomakeanMVPofthe product."Entrepreneursshouldn'tjustrelyontheirownwill whendevelopingasoftwareproductbecause,ultimately,no onewillbuyit.So,first,doyourcustomerdevelopment," concludesBoris.

Caroline Lafferty

& Chief Execuve Officer CaliCoin

Caroline Lafferty

The Entrepreneur at the Intersection of Cryptocurrency and Animal Advocacy

Thefoundationofhumanityhasalwaysbeenhelping eachother.Therearepeople,andcertainlyanimals, whoarelessfortunatethanus.Animal-based charitiesareinperpetualneedoffinancialsupport—onlyan estimated10%ofallcharitablegivingisdirectedtowards animal-basedcharities;butunfortunately,thesecharities alsosufferfromthesameissuesoffundingandgovernance manycharitiesface.

Now,imagineacharitytokenexistingtoaddresssuch animalwelfareneedswithtransparent,seamless,and documenteddonation.

MeetCarolineLafferty,wholeveragedthisrelativelynew worldofcryptocurrencytoopennewavenuesofdonation forneedyanimalcharitiesbyfoundingCaliCoin.

CaliCoinisthefirstandonlycryptocurrencydevotedto helping,whatCarolineterms,AnimalsofDetermination (animalsthatsufferfromadisabilityand/orarehomeless) aroundtheworld.Itprovidesa100%flow-throughoffunds (0%commissions,overheadfees,orothercharges)directly topre-qualifiedanimal-basedcharitiesservingAODs aroundtheworld.ItensuresCaliCoindonorsthattheir donationsarehelpinganimalsofdetermination,andtheir fundsaregoingdirectlytohelpingtheanimalswithoutany oftheissueswhichcanplagueexistingcharitablegiving options.CarolinewearsthehatoftheCEOinthecompany

ABlendofPassions

CaliCoinisawonderfulblendofpassions.

Carolinehasalwaysbeenanavidanimallover.Shealong withherhusbandJamesMichaelLaffertymovedtoDubai withtheirwonderfulYorkiedog,“Cali”.Shortlythereafter, theydiscoveredthatshehasageneticdisorderofherbones. So,they,unfortunately,hadtoamputateoneofherlegs.

Calihoweverneverletthissituationbringherdown;she continuedtorompandplayandenjoylife,inspiringthem all.Shortlyafter,theybothfoundanabandonedkittenon thestreetinapileofrubble,whofollowedthemhome.She isalovableArabianMaunamed“Karma”.Botharebest friendsandintegralpartsofthecompany’sfamily.The three-leggeddogandtheorphancat!

Besidesherloveforanimals,Carolinealsohadaspecial affinitywiththeemergingworldofcryptocurrency.Shehas beendeeplyinvolvedasaninvestorforthepast5years. Shesawauniqueblendofthetwo,anideainwhichitcould leveragecryptocurrencyandtheuniverseofcryptousers,to openentirelynewpathwaystosupportAnimalsof Determination.AndthatishowCaliCoinwasborn! CaliCoinmarriesCaroline’sloveofthecryptocurrency worldwithherloveforanimals.

MakingtheWorldaBetterPlaceforAnimalsof Determination

Inessence,CaliCoinwascreatedoutofthepandemicto bringurgenthelptoanimalcharitiesaroundtheworldthat sawtheirdonationsandfinancialsupportdryup.Caroline hearsfrommanycharitiesabouthowCaliCoinhashelped keepthemoperatingandservingAnimalsofDetermination. “I get a huge sense of pride and joy in being able to help these noble causes. I firmly believe it represents the best of humanity when we can help those on our planet truly less fortunate than ourselves. It’s hard to imagine a population more in need than animals who suffer from disabilities or

This is all about helping the world be a better place, one needy animal at a time.

The 10 Most Promising CEOs to Watch in 2022

are homeless and roaming the streets,” expressesCaroline. CaliCoin’smissionisverynoble:Ithelpsperhapsthemost disadvantagedsubsetonthisplanet—Animalsof Determination.TheteamatCaliCoinhasfinanced100%of thestart-upofCaliCoinandittakesnofeesorcommissions ondonations.

BuiltfromtheScratch

ThebiggestchallengeforCarolinebyfarwasdoingwhat anyentrepreneurknowswell—doingthingsprudentlyand onyourown!MostICOsareexecutedvialargeteamsand theengagementofmanyconsultantsandadvisors,whereas CarolineandherhusbandlaunchedCaliCoinentirelywith aninternalteamofjustahandfulofpeople.Theteam createdthisentireprojectfromscratchwithlimitedbudgets andlotsofsweatequity,alldrivenbyacombinedpassion forgivingbackandhelpinganimalsinneed.Andsofar,she isproudoftheearlyresults:CaliCoinhasgainedglobal tractionandhasappreciatedover300%sinceitslaunch.

SourcesofInspiration

Carolinewasgreatlyinfluencedbyherparents.Shelearned fromthem,thecourageandwilltosucceed.Theyemigrated fromHongKongtoCanadawithnothingandbuiltalifeso thatCarolineandherbrothercouldhaveopportunitiesthey neverhad.Shewatchedthemsacrificeandworkendless hours,justtogivetheirkidsachance.Shewasn’tgoingto letthemdownandsquanderthesacrificestheymade.

Carolinewasatopstudentandthus,sheworkedtogetinto thebestschoolssuchastheUniversityofTorontoand studiedthemostdemandingfields.CaliCoinisonlythe latestofseveralsuccessfulstart-upsshehaslaunchedover thepastdecade.

ThesecondgreatinfluencerwasherhusbandJames,who co-foundedCaliCoinalongwithher

ThePinnacleofProfessionalism

Carolinehasalwaysbelievedthatsuccessstartsandfinishes withpeople.Hersmallteamislikeafamilytoher,andshe takescareofherfamily!Shetriestobreedacultureof ownership,whereeveryemployee“owns”apieceof CaliCoin.Shefurtherbelievesindevelopingtalent,as peoplearemostinspiredwhentheyseethemselvesgrow Shesays, “We are fair and principled, and we do the right

thing. It’s a passionate and caring team and I think this directly reflects on the culture we put people in at CaliCoin.”

AProfoundNotetotheEmergingOnes

InheradvicetoemergingCEOs,Carolinesays“This industry, cryptocurrency, is rife with questionable ethics and people out to make a quick buck. And it is undermining the entire space and the adoption of what is an amazing and forward-thinking concept. Be able to look in the mirror at yourself and be proud. Look at any industry and eventually, ethics wins out. If you want to be both proud and sustainable, embrace strong ethics as a core of your business. It will be harder and take more time. But choosing the “harder right” over the “easier wrong” is always the winning way.”

and Chief Digital Architect

Boundaries Marketing Group

Christopher Amos

CHRISTOPHER CHRISTOPHER

AMOS AMOS

A Profound Trailblazer Offering Marketing Solutions for Micro-Enterprises

aveyoueverwonderedwhileenjoyingascoopof

Hthedessertthatyouwantedtotrywhilerelaxing onyourcouchwhatmadeyouchoosethespecific brandtosatisfyyourhunger?Wasitthebrandjingle,orthe tagline,orwasitthemind-bogglingpostthatyousawon socialmedia?Whicheverreasonitmightbe,oneofthe essentialfactorsthatmakeanyproductpopularamongthe massesisthemagicofmarketing.

Often,itisquiteamisconceptionthatonlylarge organizationsinvestinmarketingtheirproductstocreatea buzzwhenitcomestomarketing.However,itisnotthe caseanymorewithsimplifiedmarketingandadvertising servicesprovidedbyNoBoundariesMarketingGroup.

ChristopherAmos,theCEOandChiefDigitalArchitect hascultivateduniquemarketingstrategiesandsolutions thatassistmicroandmedium-sizedenterprisesin promotingtheirproductsandachievingsuccess.

TheSynopsisBehindtheVenture

Christopherhashadquiteajourneyoverthelastfewyears todesignanagencythatcanconsistentlyexceedthe expectationsofsmallbusinessesbothlocallyandnationally. Withoveradecadeofexperienceintheindustry,heknows businessownersneedmoreasateam.Theyneedadditional transparency,leads,andextraeffortsoutoftheirmarketing team!

NoBoundariesMarketingGroupwasfoundedtosimplify themarketingandadvertisinggameforsmalltomedium-

sizedbusinesses.Itsgoalistoproducetransparent, measurableresultsforclientstofocusongrowingtheir business.

Asafull-servicemarketingandadvertisingagency,No BoundariesMarketingGroupusesvarioussoftware platforms,applications,tools,andresourcestoensureits clientsgetthebestvalueoutoftheirmarketingdollar.

CultivatingaValue-DrivenWorkCulture

Christopherhaslearnedthatthekeytoanawesometeamis tofosterapositiveworkculture.Aworkenvironment wherepeopleareencouragedtosharetheirthoughts,grow thebusiness,andcollaborateacrossproductsandplatforms eliminatesservicebarriersandultimatelyhelpsproducean amazingresultforclients.

Thetruthis,Christopherhasanamazingteamwithskill setsthatrangefromformerbusinessowners,customer serviceprofessionals,webdevelopers,SEOstrategists,and more!Eachpersonprovidesvaluableinsightandproblemsolvingskillsthathelpthecompanyproduceabetter experienceandoutcomeforitsclients!

TheAdaptationthroughthePandemic

Christopermentionsthatthepost-pandemicworldhas changedconsiderably,fromthewaysconsumerssearchand findlocalbusinessestothewayoneshopsforgoodsand services.Theneedforastrong,consistentdigitalpresence

The 10 Most Promising CEOs to Watch in 2022

“Your Business, Our Forte.”

hasneverbeengreaterthanitistoday.Evenpost-pandemic asconsumersventurebackouttorestaurantsandlocal shops,themeanstowhichtheyfindthesebusinessesalmost alwaysoriginatesonadigitalplatform.

Formanybusinesses,thismeansthathavingawebsiteor socialmediapagejustisn'tenough.Businessesownershave tofocusonprovidingconsumersaccesstohigh-quality contentanddynamicimagesacrossnumerousplatforms. Thisiswhereaccesstoanexperiencedmarketingteam comesintoplay.Businessownersarealreadystretchedthin, sotheneedforareliableandexperiencedmarketercannot onlydriveleadsbutcansavetime,createefficiencies,and somuchmore.

UpscalingTechnologicalAdvancements

Thepost-pandemicbusinessenvironmenthasreallyforced businessestobecomemoredigitalortechnologysavvyto meetthedemandsofconsumers.Thisdigitaltransformation hastakenownersandmarketersalikeoutoftheircomfort zonesandthrustthemintodiversifyingtheironline presence.Now,thingslikereputationmanagement,social

media,emailmarketing,andmorearenolongeroptional. Creatingasynergybetweenplatformsandbrandmessaging hasneverbeenmorecritical.Christopherputsthiswitha saying, "You get one shot to make a great first impression!”

StrategizingProductsandServices

Christopherexpressesthatforabusinessownertomeetthe challengesofthefutureistocommunicatewiththeir marketingteam.Sadly,becausebusinessownerswear multiplehats,itcanbedifficulttostayuponthedataand trending.Thiscanleadtomissedopportunities,diminished results,andpoordecisionsinthelongrun.Thebestwayto avoidfiredrillsandgetthemostoutofthemarketing strategyistostayconsistent,understandthedata,and communicate!

WeavingUpwiththeCommunity

Whenitcomestogivingbacktothecommunity,No BoundariesMarketingGrouppridesitselfinbeingapartof theveryfabricthatmakesupthiscommunity!Itinvestsin severallocalchambersofcommerce,volunteersat

communityevents,anditsteammembersvolunteertheir timetohelpeducatestartupsandnewbusinessessothey canhitthegroundrunning!

Christophersays, "If given a chance, I would absolutely love to get additional resources into the hands of aspiring entrepreneurs. A common issue that we hear after meeting with a new client is "I wish I found you guys sooner" or "I wish I knew about that before I wasted my money.”

"Sadly, many new business owners just don't know the insand-outs of the marketing game, and so they are susceptible to being taken advantage of. So, if I could change something, I would love to see more transparent information about marketing and advertising provided to new business owners to help them better navigate the marketplace," Christopherasserts.

GuidingUp-and-ComingGeneration

Inhisadviceforaspiringentrepreneursintothemarketing space,Christophersays, "Be transparent and communicate.”

“Most marketing professionals are great at the sale and the creative. Sadly, what most marketing professionals lack is the transparency and communication skills necessary to truly wow a client. As an entrepreneur myself, we made significant investments into our reporting platform to make sure clients have access to data in real-time, and we made significant investments in our CRM platform to ensure we can effectively communicate with our clients," concludes Christopher.

hegreatnessofapersonorleaderhastobe

Testimatedbyhisorherabilitytothriveeveninthe mostprovokingorchallengingsituations.Itisin thetoughtimesthatone’smettleistested.Anditisatthe sametimeonehastheopportunitytoproveone’smettle.It issaidthatpatienceisbitter,butitsfruitsaresweet.The moreoneisabletoholdone’snerveseveninthe challengingtimesandcontinuetofightforsuccess,the moreonewillbeabletocrossovereventhetoughest challenges.Liferewardsthosewhoputinsincerehardwork andstriveforachievements.“Aswesow,soshallwereap.” Successisnotthecakewalk,butitisaboutrepeatedefforts dayinanddayout.

Thereisnofreelunchinthisbusiness-mindedworld.One hastobepreparedtomakethenecessarysacrificesfor accomplishingsomethingworthwhileinthisworld, especiallyintheworldofbusiness.Onehastoaccomplish somethinginthisworldtoearnthetrustofpeopleand therebytobethewell-wisherofpeople.Onecancontribute alottootherswhenheorshehasgainedworthwhile accomplishmentstocreatehisorhercredibility The reliabilityofleadersincreasesingreatproportionwhenthey deliverresultsmorethanexpectedbyothers.Thereliability orcredibilityofleadersisdirectlyproportionaltothe expansionofthebusinesses.

MoralityistheFoundationforVictory

Greatbusinessleadersareawarethatitisimportanttolead withmorality Theyconsideritisveryimportanttokeepthe moraleofeveryoneintheirorganizationveryhigh.High moralehelpsintakingthemostcourageousdecisions.They understandthatitisessentialtodeliverwhatisexpectedby clientsorevenbeyondthinkingwellaheadoftheclients. Thisiswheretheinnovativenessinleadersplaysabigrole. Thatisthereasontheykeepitonhighprioritytobewell updatedwiththelatesttechnologiesandtheyarekeento implementthosetechnologiesintheirbusinesses.

Determination,Dedication,andDiscipline

Determination,Dedication,andDisciplineformabigpart ofsuccess.Thereisahugesignificanceofresolute determinationtosucceedintheworldofbusiness.The worldisfilledwithcut-throatcompetition.Tosustainone’s competencyinthebusinessworld,onehastokeepon improvingoneselfandeveryoneintheorganizationto createmassivesuccess.Thejourneysometimescanbefilled withalotofchallenges,butifonehasadeterminationto persistthenonecanachieveone’sgoalsinduecourseof time.Dedicationgiveslifetoone’spurposeandgoals.Itis verymuchsynonymouswithleadingwithpurposefulness. Thestrongerthepurposethegreatercanbethededication

toachieveit.AndDisciplineisthebridgebetweensuccess andfailure.Withoutdiscipline,nothingsubstantialcanever beaccomplishedinlife.Onehastopaythepriceofresolute determination,absolutededication,andhighdisciplineto besuccessfulintheworldofbusiness.

WhatNottoDo?

Asmuchasitisimportanttoknowwhattodo,itisalso equallyimportanttoknowwhatnottodo.Doingwhatis favorableforsuccessandavoidingwhatisharmfulfor successshouldbeavoidedatanycost.Forbusinessleaders tosucceedinthebusinessworld,theyshouldbewellaware nottowastetheirpreciousresourcesafterbadmoneyorbad deals.Theyshouldnotthrowtheirgoodmoneybehindbad moneyvianegativedeals.Theyshouldbecalculativeand shouldtakecalculativedecisionsrelatedtowheretoinvest andwherenotto.

HavingaRightMentoristheKey

Havingagoodmentorgoesalongwayinmakinghighvaluedecisions.Oneshouldchoosethatpersonasone’s mentorwhohasdemonstratedone’scharacterand competenceinone’schosenfield.Greatleadersarenotjust interestedinbeinggreatleaderthemselvesonly,butthey wouldliketocreatemoregreatleaders.Bychoosinga capableleaderasone’smentor,onewillbeabletoattain greatheightsinlifeinashortspanoftime.Onegood mentorisworthmorethanallthebooksinthelibrary.

Booksalsoplayahugeroleinthelivesofgreatleaders,but thehelpofamentorispricelessasonewillbeableto developoneselfmorequicklywiththehelpofagood mentorandavoidthemistakesthatpreviousleadershave done.Greatleadersbecomegreatbecausetheydon’tshyat acceptinggoodmentorsinlife.Theyareopentolearning fromall.Theyknowthattheydon’thaveallthetimeinthe worldtocommitallmistakesandthenlearnandthenapply Therefore,theyprefertoavoidmistakesonthejourneyby havingagoodmentorinlife.

Itisamarkofgreatleaderstodojusticetotheirroles, routines,relationships,andresponsibilities.Theyalsobuild suchatypeofcultureintheirfellowteammatesand employeesandstaffintheorganization.Thishelpsthemto achievegreatnessintheirbusinessbybuildingan organizationwithresponsibleandcompetentpeople.They leadbyexampleandwithresolutedeterminationandwitha goaltodelivermorethanneeded.Theythriveontheir purposeandnecessaryactions.Theydowhatneedstobe donewithduediligenceandtheysetthestandardsfor everyoneelsetofollowandthatisthereasontheybecome admirable.

Leadership Redened

Edwin Bessant CEO Ceuta Group

Edwin Bessant Leading With Courage, Tenacity, and Diligence

Settingupandstartingabusinesssoundslikeaneasy task,butevenafterhavingahighlysuccessfuland lucrativecorporatejob,itisnotasimplefeat.It requiresonetohavealotofgutsandcouragetogiveupon suchajobandentertheworldofbusinesswithaleapof faith.Acourageousleader,EdwinBessant,spottedagapin thehealthcarearena27yearsago,gaveuphishigh-flying careerinconsumerhealthcareatPfizerConsumer [FormerlyWyeth],andsetupCeutaHealthcarewithhis foundingpartnerAnnetteD’Abreo.Edwinisnowserving astheCEOofCeutaGroup Tenaciouslyanddiligently, Edwincontinuedtoretainavisiononthefuture,ensuring thatCeutawasalwaysfitforthefutureanddeliveringa marketneedforhisclientbase.CeutaGrouphasastrong andtrustedglobalManufacturing&PrivateEquity[ consumerbrandacquirers]clientbaseandisagloballeader withfirstmarketmoveadvantage.

PioneeringaUniqueVisionandExpandingBusiness Model

Startedin1994asanomni-channelsales&marketing outsourcingpartner,CeutaHealthcarehasnowtransformed intoaGroupoftwelvecompanieswithaccessto114 internationalmarkets.Together,CeutaGroup’sbusinesses deliverthenextgenerationofanindustry-unique

‘IntegratedConsumerBrandOutsourcingServices’ business–Globalservicesinclude:Advisory,Digital, Shopper&CategoryInsights,CreativeDesign,Data Analytics,FieldMarketingSales&MarketingExecution andLogistics[https://www.ceutagroup.com/.]

EdwinandAnnettelaunchedbrandmanagementspecialist

CeutaHealthcarealone,withnoclients,fromathree-desk officeinBournemouthin1994.TodayCeutaGroup, throughEdwin’spioneeringanduniquevision,hasseveral officesaroundtheworld[including:NewYork,Dublin, Amsterdam,Singapore,Bangkok,andSydney].Ceuta

Groupemploysmorethan400people,turnsoveraround $140m,andafterawhirlwindofacquisitions,comprises twelvedistinctcompanies.Severalofthesebusinesseswere boughtaftermeticulousplanningtologicallyexpandthe businessmodel.Edwinpredictsthattheirnetincome, currentlyaround$13m(EBITDA),willdoubleoverthe nexttwo–threeyears.

LeadingaPioneeringInitiative

EdwinwasworkingforPfizerConsumerwhenhespotteda gapinthemarket.He’dbeenwiththepharmagiantfor18 years,whichledtoaDirector’sroleonaEuropeanfast trackprogramme.There,hesawagrowingdemandfor “Outsourcing”and“BrandFostering”–wherean organizationgivestotalresponsibilityforoneormoreofits brandstoathirdparty.Certainly,hecouldbuildacompany tomeetthisuntappedmarketdemand,andusingallhis blue-chipexperience,Edwincraftedoutavisionaryand pioneeringbusinessplan,lefthishighlysuccessfuljob,and settowork,encouragingAnnetteD’Abreotojoinhimas equally,shehadasuccessfulroleatPfizer.Annette immediatelyunderstoodtheopportunityandtrustedEdwin toleadthepioneeringinitiative.

“By the end of Year One, Ceuta Healthcare had 30 employees,” Edwinsays,togivetheimpressionofhowhe hasneveroncedoubtedCeuta’sabilitytobecomeaglobal powerhouse.Headds,“We made a loss of around £300,000 [ $414,000] in the first two years [in line with the bank’s support]. And in year three we made a profit of £50,000 [ $69,000].” Sincethen,thegrowthandinvestmenthave beenexplosive,leadingCeutatobetheONLYcompany thatcandeliverasinglepointofcontactforacompanythat needsinternationalreachandcompletemanagementfor theirbrands.

The 10 Most Promising CEOs to Watch in 2022

BeingInspiredbyPioneeringInnovatorsand Entrepreneurs

Edwinadmiresthepioneeringinnovatorsandentrepreneurs whohavetrulytakenuptheopportunityofspottingagapin themarket,definingandshapingthenewwayweliveand shopwithphenomenalsuccess,changingconsumer

engagementandtechnologicalenhancementi.e.:JeffBezos –Amazon,ElonMusk–PayPal,Tesla,Space-X,Steve Jobs–Apple,TravisKalanick&GarrettCamp–Uber,Will Shu&GregOrlowski–Deliveroo&JackMa–Alibaba, LarryPage&SergeyBrin–Google,LarryEllison,Ed Oates,BobMiner–Oracle.

Edwinexpressesthathedoesnotliketoplagiarisewhen readingbusinessbooks,butofcourse,heconsidersitis importanttoneverstoplearning,andthereisnoharmin havingagoodmentor.Hedoeslikereadingbooksthathave actuallybeenwrittenorco-writtenbysuccessful entrepreneursi.e.:‘TheAlchemist’byJimRatcliffe[The IneoStory]andtheseriesoftheBlueOceanStrategy& BlueOceanShiftbyW.ChanKim&ReneeMauborgne.

AcceleratingBrandMarketingDevelopment

Duringthecovidperiod,CeutaGrouphasthankfullyhada record-breakingyear,workingwithintheHealth&Personal CareandFood&Drinkindustries,andhavingpartofits workforceworkingfromtheofficesandthemajorityof personnelsuccessfullyworkingfromhome.Ceuta experiencedmorechallengeswithBrexitaffectingits

Ceuta Group provides a unique collective of services to enhance, grow and support the brands it represents; delivering everything a brand owner would ever want or need from one outsourced partner.

‘‘ ‘‘

MarketingAgencies,ascorporationswereholdingback becauseoftheuncertaintyofelectionsandgettingthe Brexitbillpassed.Intheshortterm,therewasatemporary holdonMarketingbudgetswithinsomesectors,butoverall, itsawarapidchangetobrandmarketingdevelopment whichcontinuestoaccelerate.

EnsuringInclusiveWorkCulture

Further,Edwinopinesthatculturecreationwithinany organizationiskey,andthishasalwaysbeenanimportant mantraforCeuta.CeutaGrouphasfourdifferent generationsofemployees,andtheyallhavedifferentlevels ofexpectationsfromanemployer.Ceutamustdeliverto ALL,andtherightculturegluesitsworkforcetogether.In additiontoculturecreation,ithasalsoengagedwithfurther intent,monitoring,support,andexecutingfortheright reasonssuchas‘Diversity,InclusionandGenderbalance[ CeutaGroupisapprox.48%female/52%male]’.Also, sustainabilityandenvironmentalprotectionarekey imperativeforCeutaGroup.

SupportingLocalCommunity

CeutaisemersedandengagedthroughitsCSRteamand supportsadifferentnumberofinitiatives:

Supportlocalcharitieswithfinancialcontributions

Organizeclean-upevents

Volunteerinlocalschoolsorcommunityprojects

Localfund-raisingevents

Edwinisa‘FellowofthePrince’sEnterpriseTrust’which helpsvulnerableyoungpeoplegettheirlivesbackontrack.

Itsupports11to30year-oldswhoareunemployedand thosestrugglingatschoolandatriskofexclusion.Edwin periodicallygoesintoclassroomstotalktostudents[from allethnicities]onbusinessbuildingandthewatchoutsetc. whichhereallyenjoys.

ExpansionaryApproach

Inaconclusion,Edwinmentionsthatforthenextfiveyears, CeutaGroup’svisionistocontinuetobuildoutitsGlobal Digitalservices.Itwantstocontinuetobuildoutits ‘MarketplaceSupportPlatform’–USA,Europe,andChina. ItwantstoselectivelyacquireotherCeutatype organizationsworldwideandtoacquireConsumerHealth& Wellnessbrands’.

Edwinisalsoa‘LifeFellowofTheRoyalSocietyof Medicine’.

The 10 Most Innovative CEOs Revamping the Future

Michael

Bringing a Unique Approach to Caregiving

Itwasabeliefthathomecareshouldbetailoredtomeet theindividualneedsofeveryclientthatinspired MichaelColluratoformInHomePersonalServices, Inc.Andtoday,withhisexcellentbusinessdevelopment andmarketingskills,hehastakenthecompanytogreat heights.

Michaelisapassionateentrepreneur.Thebestpartabout hislifeheconsidersandforwhichheisproudishissuccess isnotonlyenjoyedbyhimbutishelpingpeopleand changingthelivesofothers.That'sthewayhefoundhis satisfactionandpeacebymakingthisworldabetterplace toliveandthrive.

Inspiredbyhisunconventionalmindset,weatInsights SuccesscaughtupwithMichaeltolearnmoreabouthis journey

Below are the highlights of the interview:

Briefouraudienceaboutyourjourneyasabusiness leaderuntilyourcurrentpositionatIHPS.What challengesyouhadtoovercometoreachwhereyouare today?

Asanentrepreneur,thejourneyneverends,butit'sasa leaderthejourneymeanssomething.Entrepreneurshipis thatspark,thefirewithintobuildsomethingofone'sown making.Itisoftenmisinterpretedashaving"noboss", wheninfactentrepreneursanswertoeveryonearound them.Leaderswillinspire,liftupandguideabrand ensuringthattheteamismoreimportantthantheindividual andifdonerightaleaderwillbecometheleastimportant personintheroom.Thiswillcreateallmannerof challengesforthoseaspiringtobeeither Thetruthiswhile youovercomeonetherewillbeanotherlessonaroundthe cornerforyoutolearn.Thataboutsumsupmyjourney

TellussomethingmoreaboutIHPS,anditsmissionand vision.

InHomePersonalServicessetouttobemoreondayone andfailed,manytimes,beforeitwasfinallybuiltright. Eventodaythatworkneverendsbutthelessonslearned, themistakesandthechallengesbroughthavemadethe teamandthebrandindominable.Theonetruthinthis journeysince2004thatweareconsistentlyproudofisthe qualitycareprovidedtothosethattrustedustobethere. Thatprideiswithoutmeasureourgreatestachievement.Its missionfulfilleddailyisdonesobytheteambecauseIjust saidleadershipisaboutbeingtheleastimportantperson.I worktowardsbeinguselesseverydayandbeamwithpride toseehowmyteamhasgrown.

Undeniably,technologyisplayingasignificantrolein almosteverysector.Howareyouleveraging technologicaladvancementstomakeyoursolutions resourceful?

Wehavebeendevelopingafirstofitskindmedicaldevice. Honestly,Icannotsaymoreaboutitrightnow,butIwill sayit,likeallotherinnovationsweareapartof,hasa significantimpactonthequalityoflifeofthosearoundus, whichiswhatmatters.

What,accordingtoyou,couldbethenextbigchangein theRespiteCareindustry?HowisIHPSpreparingtobe apartofthatchange?

In2022,wewilllaunchanotherfirstofitskindservice model.Ourrespitecareserviceshavealwaysbeenflexible andindividualized.Forthepastseveralmonthsorsonow wehavebeenworkingonsomethingnewthatwearenot seeinganywhereelseintheindustry.Currently,under developmentbyourownteam,wearelookingtolaunch thissystemwideinsummer2022.Whenwedo,wewillbe thefirstbusinessmodelintheindustryweareawareofthat haseverenteredintothisnichemarketforrespitecare services.Itwillbeanotherwaywesetourselvesapartasa brandandasacareprovider

Whatwouldbeyouradvicetobuddingentrepreneurs whoaspiretoventureintotheServicesforSeniors?

Don'tpayattentiontoanyoneelsebutthevisionyousetfor yourself.Ifhadadollarforeverytimeandeveryperson thattoldmeIwouldfail,wantedmetofail,orwishedI wouldfail…wellIwouldanddohavetoomanypeople worryingaboutmeandwhatwearedoing.Theyarenot entrepreneurs.

Helping people is our leading mission and the very essence of our business.

Michael Collura | President & CEO | In Home Personal Services

Mohammed Mubin Mallick

A Doyen in the Field of Robotics

Sincedecades,technologicaladvancementshavebeen assistinghumansinalmosteverysphereoftheir lives.Eveninthispandemicsituation,technology didn’tfailtoofferassistancetous.Theuseofrobotswas exploredextensivelybymostoftheresearchersand businesses,especiallyhealthcareorganizations,considering thefactsthattheydon’tneedmask,theycaneasilyget disinfected,andtheydon’tfallsick.Withthisidea, MohammedMubinMallick’sKiranSmarthas significantlycontributedtothedevelopmentofadvanced roboticsinthisongoingpandemicthroughitsstate-of-theartroboticssolutions.

TowardsVisionaryProject

Intheyear2017,Mubinpredictedthefutureasitisgoing totakeaturntowardssomeadvancedtechnology The thoughtcameintohismindwasrobotsasitwashis childhooddreamtohaverobots.Buthewasdemotivated anddiscouragedafterbeingrejectedonhisroboticsideaor topicbymany Thesenegativefactorsmadehimstrongerto faceandchallengethemarket.

Sincehischildhood,Mubinhasseenmanydifficultiesand hastackledthemsuccessfully,beitstudies,sports,

traveling,orlivingaloneawayfromhome.Hehasnever brokendownandhasalwaysstooduptofightthesituation. Astimepassed,thingsbecameeasierforhimtohandledue totheexperiencehegained.

MubinfoundedKiranSmartwithlotsoflovefrompeople whoreallywantedtohavetheseservicesandsolutions.He didmarketresearchinGCConrobots.Hedevelopedevery singleroboticssolutionforeveryindustryandaswellfor hometoo.HedidnotfindsuitableCEOwhowould understandhisvisionandthatisthereason,hedecidedto wearthehatofCEOaswell.

Wellversedwithdifferentroboticsmanufactureraroundthe world,MubinisworkingonhisVisionaryPrimeProject whichcouldmakehimthepioneerintheworldonrobotics servicesthathumanhasneverimaginedorexpectedonthe idea.

GettingtheBestoutofEverything Mubinmentionsthateveryjourneyisnotpleasantandthus, runningacompanysuccessfullyisalsonotaspleasantas wethink.Therearealwaysupsanddowns,becauseasa holisticviewitisacompanyandnotabusiness.

The

Most Promising CEOs to Watch in 2022

Mohammed Mubin Mallick CEO / FOUNDER Kiran Smart

ForMubin,buildingacompanywaslikebeingonthe battleground.Asachallengehesawfinancialcrisis,getting therightpeopleforrightplaceandrightjob,findingexpert peoplewithinnovativeideas,andgettingtheinvestor. Mubinkeptongoingandtoday,KiranSmartisafirst HumanoidRobotSolutionsandServicescompanyin Kuwaithavingexistenceinmultiplelocation,providingIT servicestobusinessandhomeusers.

DevotedtoServeHumanity

Mubin’sfatherlatehajiNoortaughthimtoliveforothers andservehumanity.Oneoftheincidentsthatimpactedhis lifewasthecasewherehefoundaladywhowascryingfor themoneytodothetreatmentofherdaughter.Hewasjust achildandonlycouldunderstandthatsheisaskingfor money.Hehad50paisainhispockettobuyachocolatefor heryoungersister.Hecouldnotsaynototheladybecause hertearsbroughthimdownsoemotionalthathestarted weepingandgaveher50paisa.Theladyjustsawthecoin andsaid,“My son GOD will give you enough so that you can help others and GOD will make your heart big enough to help others.” Hecanneverforgetthisincident.

InnovationinRobotics

KiranSmartisintoInformationTechnology,Digital Transformation,Robotics,ArtificialIntelligence,and Fintech.Mubinisofthebeliefthatthesetechnologieswill playamajorrolepost-pandemic.Thus,ifbusinessesinany industryhavetosurvive,theywillneedtoimplement Robotics,Automation,andArtificialIntelligencetomake advancedhybridsolutionstosurviveinthefuture.

AtpresentKiranSmart’sRobotServicesareinclusiveof HumanoidRobots,ServicesRobots,DeliveryRobots, EducationalRobots,LogisticsRobots,PetRobots, DisinfectionRobots,CleaningRobots.Otherthanthisithas smartdigitalscreenswhichthecompanysellassolutions andalsorentsthemout.EvenforRobots,itprovidesthe solutionsandalsorentsouttherobotsinmulti-purposeuse, providingservicesgloballyaswell.

Atthesametime,Mubinisalsoworkingonthe“Riseof RoboticsGeneration”whereheistrainingchildrenabout robots,teachingaboutrobotsbutwithlivedemoonthe company’sdifferentmodelsofrobots.Hisvisionissimple forthenext5years–toberecognizedasoneofthebest brandserviceprovidersgloballyespeciallyintermsof RoboticsServices.

GoodNetworkforBusinessOpportunities

Mubinandhisteamgeneratejobsforeverycategorysothat peoplecouldsurviveandfeedtheirfamilies.Heandhis teamcreatejobsfordrivers,engineers,managers, supervisors,developers,skilledandunskilledlabor,waiters andwaitress,andcleaners.Also,hesharesthecompany profitonacertainpercentageascharityacrosstheworld wherethecommunityishelpingtosurvivetheirlife. Heislookingforagreatopportunitytochangetheworld intoasmartvillagebutofcoursetheremustbeagoodteam toexecuteitlikeinvestors,businessmen,entrepreneurs, partners,engineers,andalotmore,becauseheisworking ononeofhisprojectcalledROBO2050whereeveryhouse willhaveKiranSmart’srobots.

“Information

Technology will be so advanced and if we don’t adopt ourselves in terms of business and personal life then we will be left alone to suffer.”

Mr. Sami Sharif

Mr.SamiSharif

AnEmbodimentofaProvenLeadership

Thepioneeringleadershipisacombinationof exemplaryskills,abilitiesandtalents.Tolead organizationsuccessfully,itisessentialforleaders tohavegoodamountofcompetence,asitplaysa significantroleinthesuccessoftheorganizationandits clients.Whenthesamecompetenceispairedwithstrong managerialandtechnicalskills,theresultsattainedare excellent.AnembodimentofsuchaleadershipisMr.Sami Sharif.HeistheCEOofKuwaitInsuranceCompany (KIC)since2016.

PriortoKIC,Mr.Sharifhasheldvariousleadershiprolesin differentrenownedcompanies.HeearnedhisBachelor’s DegreeinMathematicsandSpacePhysicsandaMaster’s DegreeinMathematicsbothfromtheUniversityof Houston–USA.Heworkedforseveralyearsasalecturer inmathematicsandstatisticsatthesameuniversity.Heisa FellowoftheSocietyofActuaries(FSA)intheUSAsince 1996andamemberoftheAmericanAcademyofActuaries (MAAA)since1993.Besides,healsohasanin-depth experienceinlife,health,andgeneralinsurance,and takaful.Hecarriesanimmenseknowledgeofstrategic managementconsultingcombinedwithsoundactuarial background.Healsohasin-depthexperienceinlaunching andleadingnewinsuranceoperationsindifferentcountries.

KIChasafulllineofconventionalandtakafulinsurance productsforcorporateandindividualscoveringgeneral insurance,lifeinsuranceandmoneyaccumulation.Ithas morethan200employeesand10branchesinKuwait.

BeingDrivenbyAchievement,InnovationandPeople Development

Mr.SharifisdrivenbyKIC’ssharedvaluesi.e. Achievement,InnovationandPeopleDevelopment.He mentionsthatthecompanycaresforitsstaff,shareholders, andclients.Itadherestoasetofvalues.

KIC’svisionistobethefastestgrowingcompanyin Kuwaitandtoexpandgeographically.Itaspirestobethe

companyofchoiceforpersonalandcommercialinsurance productsandservices.Itaimstobethefastestandthe simplestindeliveringitsservicesandthemostadvancedin usingtechnology.Itenvisionstobethecompanyofchoice foremployment.AlltheeffortsofMr.Samiareinthe directiontowardsachievingthisgoal.

KIC’smissionistoprovideitsclientswiththemost competitiveproductsintermsofbenefits,valuesand services,toprovideitsdistributionchannelswithstate-ofthe-artservices,toinvestondevelopingitsstaff,andtobea schoolofinsuranceandmanagement.Besides,thecompany alsobelievesinbeingsales-drivenandinachievingitssales target.Itbelievesindifferentiatingitselfwithinnovative Products&Services,DistributionChannels,and Technology.ItbelievesinitspeopletoexhibitKnowledge, Leadership,andCommunication&InterpersonalSkills.

HavingAdvantageofExperiencedStaff

Talkingaboutthechallenges,Mr.SharifsharesthatKIC hadtodealwithachallengeofpoliticalrisksincethearea isinflamedwithmanypoliticalproblemsthatleadtosome businessinstabilityintheregion.Maintainingthesizeof theportfoliowasamajorchallengeforKIC.

KICisthefirstinsurancecompanyinKuwaitandtheGCC. Ithastheadvantageofkeepingexperiencedstaffwhohave beenwiththecompanyfordecades.Takingsomeofthekey stafftothemostadvancedwaystorunabusiness,in particulartherelianceontechnology,wasachallengethat theyenjoyedthestagestoovercomeit.

BeingInfluencedbyWorkingwithGreatPeople

Mr.Sharifisanex-consultantwithMcKinsey&Co.thathe considershisbestschool.Hestillcherishesthedayshe workedforMckinsey,thepeopleheworkedwith,andthe leadersthatheworkedundersuchasMr.DominicBarton. Inaddition,hehasworkedwithpeoplewhohadagreat influenceonhim,like:

The 10 Most Promising CEOs to Watch in 2022

Ÿ

HismathematicsprofessorDr.KlausKaiseratUniversity ofHouston.

HisspacephysicsprofessorDr.BeringatUniversityof Houston.

HisfirstactuarialmanagerMr.MarcPitoniacwhotaught himhowtosurviveunderanyworkchallenges.

Mr AbbasKhalaf,RegionalpresidentofALICO, MEASARegionwhotaughthimleadership.

Mr.BarryJacobson,PresidentofACELife(nowChubb) agreatleader.

Mr.GhaziAbuNahl,PresidentofNestInvestmentshard workandperseverance.

EvaluatingEmployeesObjectivelyandCompensating themFairly

Mr.SharifhascreatedapositiveenvironmentatKICwhere everyonethrives.Thecompanystronglybelievesinthe well-beingofitsemployees.Itstronglyencourages educationandpaysalleducationexpensestoitsemployees. Moreover,itcreatedthefirstcompanykitchenrunbya professionalcheftoprovidedailyhealthymealstoitsstaff atminimumcharges.Itcreatedanurseryatworktohelp motherswithbabykids,age0-5atnocharge.Ithasa thorough360systemtoevaluateitsemployeesobjectively andtocompensatethemfairly.ItestablishedKICacademy toofferprofessionalcoursesandtrainingtoitsstaff.

WhenCovid-19pandemicarrived,ithaditsprosandcons ontheinsuranceindustryasawhole.However,Mr.Sharif seesmoreprosthancons.Thewayofdoingbusiness becamemoretechnology-driven,astechnologyisakey successfactorforallindustriesincludinginsurance.

AKICputsabalancebetweenpeoplesafetyandbusiness safety.Assuch,itwaspresentandfunctionalinitsmarket.

ContributingtoCommunitywithWelfareServices Whenitcomestogivingbacktothecommunity,KIC alwaysstandstall.Onalmostmonthlybasis,itruns differentcampaignsExamples:

CleaningthebeachinKuwait

BloodDonationcampaign

Brestcancerawarenesscampaign

Diabetesawarenesscampaign

BeingPeoplePersonandExpandingRobustly Mr.SharifadvisesaspiringandemergingCEOsinthe insuranceindustrytoworkontheirtechnicaland managerialskills.Hetellsthemtolearntheessenceof leadershipandcultivateahealthylifestyle.Heasksthemto berough,tough,butreasonable.

Besides,healsoadvisesthemtobepeopleperson,havea largeconnectioninindustry,andtoavoidarroganceand givesmiletoeveryone.

StrikingaBalancebetweenPeopleSafetyandBusiness Safety

The Break from the ORTHODOX LEADERSHIP

Tourselves."Well,whatdoesittaketobecomeone?

hereisasaying,"becomethebestversionof

Itisthebreakfromtheordinary,challenging orthodoxthinking,andcomingoutasthebestversionof ourselves.Itappliesthesameinleadership;today,itisthe breakfromorthodoxleadership,whichweneedwith innovativeideas.Whatelsefollowsinthejourneyofa leader?Let'shavealookthroughthisarticle.

Long-lastingLeadership

Thewilltolearnnewthingsbycollaboratingwiththe expertsofthatparticularfieldexpandstheknowledgeofthe businessleaders.Whilewemayagreethateveryone's journeyinlifeisdifferent,itfollowsyoutilltheendonce youchoose.Buttheendgoalistomakeanimpactinthe lifeofothers,beitintheformofbusiness,sports,politics, entertainment,oranyotherniche.And,whenitcomesto business,thereisapositionwhereassisting,motivating, andimpactingthelivesofothersistheresponsibilityofthe businessleader-CEO.ThedecisionstakenbyaCEOcan haveahugeimpactontheorganization'slifeandthe people.

TheCEOIngredients

WhenwespeakabouttheCEO,whatarethemust-have qualitiestowatchoutfor?Theprimaryaspectcomesfrom knowingtosolvetheproblemsoftheemployeesandthe company Theteam'ssupporthelpstheCEOincritical timesandwithoutateamplayer,onecannotsucceedin businessoranyotherfield.Therestofthequalitiescomes frommaintainingaculturethatisworthinspiringand following.

TheCEOisthemostappropriateandresponsiblepersonfor meetingtheneedsoftheemployeesandthecompany The ideas,decisions,andculturesetbytheCEOmakethe companyshineineverysituation.He/sheisinvolvedin everymanagementdecisionandisthepersonwho understandstheclientsandtheemployee'sneeds.He/she

alsoactsasamediatorwhodigsdeepintoeveryproblemof allthecompanylevels,astheCEOisinvolvedinseveral meetingsrightfromtheemployeetothecompanygrowth. ThereisnosingledecisiontakenwithoutaCEO;asa matteroffact,he/sheisthefaceofthemanagement.

ThereisalotofvalueforintegrityinthelifeofaCEO becauseyouhavetoprovidehonestrecommendationsand instructionineverypartoftheorganization.Additionally, beingawareofthemarketupdatesandknow-howcomes naturally,asyougottobethebestinbusinessfortheteam andthecompany.Lastly,promotinginclusivityand diversityintheorganizationmakestheorganizationaplace tothrive.

WhereareweNowandtheFuture

Today,weseemoreintelligentCEOswithapositiveand freshapproachenteringthebusinessarena,breakingthe trendoforthodoxleadership.Withtheirinnovative thinking,companiesareresultinginmoreinnovative practices.TheCEOisbringingthetransformationand successfullymeetingalltheexpectationsfromtheclientsto theemployees.Ultimately,onlylivinguptothesevalues canbringtheoveralltransformationintheindustry.

ThejourneyoftheCEOisnodoubtchallengingbutlooking attheresults,itisallworthyintheend.Inaworldfullof transformation,itisbesttobalancebothtechnologyand compassion.Itwillleadusalltoabetterfuture,wherewe ashumanscannurtureandprogressevenmore,makingthe worldabetterplacetoliveforusall.

Lastly,withthis,let'sallhopethatwelivealifefullof compassionandkindnesswhatevertimewehaveonearth. Afterall,itshouldnotalwaysbeaboutthebusinessand profitbutalsoaboutcreatingaworldofopportunities, whereallthepeoplefeelincluded.And,beingaCEO,it becomeshis/herroletoleadallsuchpeoplewiththebest skillset.

Changing Leaderships

Phil Bullinger

Building a Customer-Centric Company Culture to drive Focus, Execution and Success

Asenterprisesaroundtheworldembraceand advancetheirdigitalizationjourney,digital transformationishavingaprofoundimpactondata growth.Datastorageplaysapivotalrolesupportingthis technologicalevolution.Todeliversolutionsthatmeet customers’needssuccessfully,itiscriticalforacompany’s coreprinciplestoalignwithcustomers’desiresand requirements.PhilBullinger,astorageindustryveteran withover30yearsofextensiveexperience,discusseshow hehaslearnedtoapplyhisinsightsandexpertisetocreate powerfulcustomer-centricorganizations.Today,asthe CEOofInfinidat,Philisbuildingonthesecustomer, productandteamprincipleswiththecompanypoisedto continueitsacceleratedgrowthtrajectoryin2022.

Below are the highlights of the interview:

Briefouraudienceaboutyourjourneyasabusiness leaderuntilyourcurrentpositionatInfinidat.What challengesdidyouovercometoreachwhereyouare today?

Mycareerinenterprisestoragespansmorethan30yearsin variousengineeringandbusinessleadershiproles,from silicontosystem-leveltechnologyandproducts.Data storagetechnologiesandbringingcustomer-focused innovationtomarketincompellingproductsandservices havebeenthepersistentpursuitanddrivingfocusofmy career Throughoutthisjourney,I'vehadtheverygratifying opportunitytoworkingreatteamsatseveralcompanies, includingNCR,LSI,Oracle,EMC,WesternDigital,and nowatInfinidat.

IrealizedatanearlypointinmycareerjourneythatI enjoyedbuildingandleadingteamsthroughchallenging, complexendeavors.Overtimeandthroughmany experiences,I'velearnedhowtoapplythatfocusto successfullyscalebusinessesthroughstrategicclarity, teamwork,organizationaldevelopment,andanengaged, outcomes-focusedleadershipapproach.Thechallengeof steppingintoanewleadershiproleandshapingtheculture

andcapabilitiesofanorganizationtodrivegrowthand successhasbeenarecurringopportunitythatI'veoften embracedinmycareer,andthoseexperiencespreparedme wellfortheCEOleadershiproleatInfinidat.

TellussomethingmoreaboutInfinidat,itsmissionand vision.

Infinidatwasfoundedin2011byateamofstorageindustry expertsfocusedoncreatingbusinessvalueforcustomersby eliminatingthecompromisesbetweenperformance, availability,andcostforenterprisestorage.Thecompanyis recognizedtodayasaleadingproviderofenterprise-class datastoragesolutionsatamulti-petabytescale,witha missionofempoweringourcustomers'data-driven aspirationsandcompetitiveadvantage.

Infinidat'ssoftware-definedstoragearchitecturedelivers microsecondlatency,100%availability,andscalabilitywith asignificantlylowertotalcostofownershipthancompeting storagetechnologies.Thecompanyoffersanawardwinningportfolioofthreeindustry-acclaimedsolutions–theInfiniBox®andInfiniBox™SSAforprimarystorage andInfiniGuard®formoderndataprotection,disaster recovery,andcyberresilience.

“The CEO role has given me the direct ability to shape culture and develop the entirety of an organization around the fabric of values and teamwork that I believe are essential for sustainable success.”

- Phil Bullinger

Infinidat'scorporateheadquartersarebasedinHerzliya, Israel,andourU.S.headquartersarebasedinWaltham, Massachusetts.

Enlightenusonhowyouhavemadeanimpactinthe datastorageindustrythroughyourexpertiseinthe market.

Throughoutmycareerinthedatastorageindustry,I've enjoyedtheopportunitytocontributedirectlytoproducts andbusinessesfromsilicontosystemsthathavedefined andledtheirrespectivemarketsegments.Fromtransistor leveldesigntoI/Ocontrollersandsystem-level architecture,tofilesystemsandrack-scaleblock,file,and objectstorageappliances,toengineering,operations,and businessunitleadership,andnowatthechiefexecutive level,I'vebeenabletoimpacttheenterprisestorage industryatalmosteveryfacetoftheproductecosystemand innearlyeverymarketsegment.

Whatisyourideaofimpactfulleadership?

Whiletherearemanypositivetraitsthatareimportant,in myexperiencethereareafewkeycharacteristicsthatare essentialtoeffectiveleadershipthatcanhavealasting impactonthecultureandsuccessofanorganization: strategicclarity,authenticity,andempathy.

Mostimportantly,effectiveleadersestablishstrategicclarity throughoutanorganization,sharingtheirvision, establishingastrategicdirectionandhowtoachieveit,and motivatingandinspiringindividualsandteamsby connectingtheireffortstothemissionanditssuccess. Strategicclarityensuresthatdistributed,empoweredteams executeinalignmentandwithpurposeandpaceacrossthe multitudeoftasks,projects,andworkstreamsinany organization.

Asacriticalfoundation,effectiveleadersbuildsustainable, high-performingteamsbyestablishingacultureofrespect, positiveintent,andaccountability,buildingtrustwith honestandtransparentcommunication,andauthentically leadingbyexamplewithintegrity,passion,andhardwork.

Effectiveleadersalsoactwithempathy,intentionally investingtimeandpriorityinbetterknowingand understandingtheircolleaguesandcoworkersthroughout theorganization.

Describeindetailthevaluesandtheworkculturethat drivesyourorganization.

OneofthecharacteristicsthatsetsInfinidatapartinthe industryisouracclaimedleadershipincustomer satisfactionandareputationforconsistentlydeliveringa "whiteglove"experienceacrossawidespectrumof

product,quality,andservicedimensions.Thiscustomer focusedmindsetisinstilledandembracedthroughoutthe organizationandisacoreelementofourculturethatdrives ourfocusandexecution."Weallworkforsales"isaphrase IoftenreinforceatInfinidat,recognizingthatabsolutely everyoneinthecompany–irrespectiveoftheirjobfunction –playsanimportantroleinpositivelyimpactinghow customersperceiveandexperienceourcompanyasa trustedpartneroftheirbusiness.

Wheredoyouenvisionyourselftobeinthelongrun andwhatareyourfuturegoalsforInfinidat?

I'vebeenblessedtohaveanumberofcontributingand impactfulexperiencesinthestorageindustry,froma summerinterninengineeringdevelopmenttoexecutivelevelproduct,operations,andgo-to-marketleadershipin component,device,andsystem-levelbusinesses.I've discoveredthattheCEOroleatInfinidatallowsmetoapply –nearlyeveryday-allthoseyearsofexperienceswhile alsoexpandingmyexperienceininteractingdirectlywith

investorsandourBoard.TheCEOrolehasalsogivenme thedirectabilitytoshapecultureanddeveloptheentiretyof anorganizationaroundthefabricofvaluesandteamwork thatIbelieveareessentialforsustainablesuccess.It'sa veryenjoyableandfulfillingroleforme.

ThegoalsforInfinidataretocontinueouraccelerated growth,buildingonthemomentumweachievedin2021, wherethecompanyposteda40%year-over-yearexpansion inbookingsandmorethandoubledourrevenueinour Fortune100customerbase.Ourfocuswillremainon deliveringhigh-impact,enterprisestoragesolutionsthat providepowerfulbusinessandtechnicalvaluebasedonour state-of-the-artinnovationandbest-in-classcustomer experience.2021wasatransformationalyearforthe companyinnearlyeverydimensionoftheorganization,our productportfolio,andourbusinessoperations,andwe're positionedwellforcontinuedsuccessandgrowthin2022.

Whatwouldbeyouradvicetobuddingentrepreneurs whoaspiretoventureintothetechspace?

Thehalf-lifeofagoodideainthetechspaceisaboutsix months.ExecutionistheonlysustainableadvantageI've everseeninmycareer Thetechindustry"roadside"is litteredwithfailedcompanieswhothoughtoftheideafirst butweredefeatedbycompanieswhopersistently outexecutedthem.

Tony Bates

Driving Innovative Technological Shifts with Empathy at Forefront

Inthe1990s,theearliestinternetinfrastructurewas diggingitsrootsdeepertobranchoutglobally.Over thecourseofdecades,ithascontinuedtogrowand evolve,bringingtransformativeshiftsinhowweworkand live.Thisdigitalworldhasusheredinanexperience economythathasdrasticallychangedhoworganizations havetothinkabouthowtheyconnectwiththeiremployees andcustomers.

TonyBates,CEOatGenesys,experiencedthesechanges upclose,steeringorganizationsacrossbusiness-to-business andbusiness-to-customercompaniesthroughsignificant markettransitions.Withnearlythreedecadesof professionalexperienceinvariousmanagementpositions, Tonyconsidershimselffortunatetohaveplayedarolein shapingseveralofthemostcriticaltechnologymarket transitions—frombuildingtheinternettousheringinthe neweraofonlinevideoconferencingandmobileapps.

Heattributesthatbreadthofexperiencetowhatdrewhimto Genesys—hesensedaonce-in-a-lifetimeopportunityto applywhathehadlearnedtoleadthechargeinthenext majormarkettransition:embracingempathytotransform experiences.

Thisapproach,basedinunderstandingthecontextofa person’ssituationandtreatingeachpersoninlightofit,has playedacrucialroleinhowheapproachesputtingempathy intoaction,hisstrategyforchangingthewaybusinessis donetoday.ItisthroughthisstrategythatBatessetoutto transformthecultureatGenesysandisthebasisofhisnew book, EmpathyinAction:HowtoDeliverGreatCustomer ExperiencesatScale,co-authoredbyDr.NataliePetouhoff. Togethertheylayouttheframeworkforhowbusinesses leaderscanshifttheirorganizationstotransformtheir

employee(EX)andcustomerexperiences(CX)forbetter businessoutcomes.

FromBusiness-CentrictoPeople-Centric

Inthebook,Batesoutlinesthat,untilrecently,customer experiencetechnologyhasbeenfocusedalmostentirelyon enterpriseefficiencyandeffectiveness.Thoughithashelped thebottomline,ithasalsocreatedanenormousblindspot–the human partofthecustomer-employeeinteraction.

WithlittletonoemphasisonEXandCX,business-centric companiesoftenfacehighturnover,widespreadburnout, andstruggletomaintainaloyalcustomerbase.Bycreating anempatheticculture,basedonpeople-centricstrategy, organizationsembracetheircustomerandemployee experiencesasthebasisforevaluatinghowtheyoperate.As aresult,theydeliveramazingexperiencesthatfostertrust andloyalty.Empathybecomesabusinessadvantage.

Businessleadershavelongconsideredthebenefitofan authenticone-to-oneexperience.Theproblemistechnology hasn’tbeenwidelyavailabletomaketailoredexperiences workatscale.Alternatively,companieshavesettledon consumersegmentationandtargetingtechniquesfartoo broadtohaveameaningfulandlastingimpact.Now,with toolslikeAIthatcontextualizedatatoprovidemore personalizedinteractions,companiesarebetterabletomake theirconsumersfeelseen,heardandunderstood.

OvertheHorizon

Sheddinglightontoday’smarkettransition,Batesmentions itisfueledbythewideadoptionofAI,digital,andcloud software–technologythatcreatesdynamicpersonal

customerexperiences.NewapplicationsofAI,digital,and cloudtechnologieshaverapidlychangedfundamental aspectsoftheglobaleconomy.Batesnotesthatthose leadingincustomerexperienceareabletodosobecause theyputpeoplewheretheybelong—atthecoreofwhothey areandwhattheirorganizationdoes—andusetechnology todeliverempatheticexperiencesnomatterwhatpartofthe organizationacustomerisinteractingwith.

Leadingcompaniesarestartingtoinvestinexperience orchestration,anapproachtocoordinatingdata,AIand channelsinrealtimetoputemployeesinpositionto empathizewiththeircustomers.

TheGenesysmodelofexperience orchestrationprovidescompanieswitha systemforlisteningtocustomers, understandingandpredictingtheirbehaviors, promptingemployeestotakeactionto promotepositiveoutcomes,andcycle learningsfromcustomerinteractionsback intothemodel.Thehighlyscalablecloud servicesupportstheentirecustomerlifecycle acrossmarketing,sales,andservices engagements.

“Whencompaniesputempathyinaction, customerswillgetwhatthey’relookingfor withoutwastingunnecessarytimeoreffort,” saidBates.“And,justasimportant,a company’semployeeswillhavetheresources theyneedtomeetacustomer’sneedswithout wastingtheirowntimeoreffort.”

Expectationsonhowacompanymakesits customersandemployeesfeelwillonly continuetogrowinthisexperienceeconomy Organizationsthatdon’tembraceempathy risklosinggroundtoinnovation-minded competitorsthatareinvestinginExperience asaService.Customerloyaltywillwane,and employeeturnoverwillgrow.

“Efficiencyandeffectivenessarenolonger enoughtobuildlifelongcustomerbrand loyalty,”Batesadded.“Inthefuture, customerswillonlydobusinesswith–and employeeswillonlyworkat–companiesthat valueprovidingexcellentexperiencesbased inempathy.”

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Delight your customers, inspire your team, offer personalization on every channel, anywhere, anytime.

Tony Bates CEO Genesys