The 10 Most Inspiring Women Leaders to Follow February2022

Editor’s Desk

Attaining Sustainable Business Growth with Consistent Efforts

hoosingtobeanentrepreneurrequiresacertain

Clevelofconfidence,courage,anddeterminationto pursuethepatheveniftherearechallengesand setbacks.Andwomenentrepreneursarecrossingoverevery challengealongtheirwaywithoptimism,talent,patience, andtherightapproach.

Establishingabusinessisonethingandsustainingthat businesssuccessfullyisanotheraspect.Takingbusinessto thenextlevelrequireshardwork,consistency,andpassion. Womenhavegotitallwhatittakestobesuccessfulleaders.

Runningabusinesssuccessfullyisadaydreamifthe businessleadersarenotconsistent,passionate,andhardworking.Visionwithoutactionisadaydream,andaction withoutvisionisanightmare.Andinspiringwomenleaders ensurethebalanceofvisionandaction.Theymakeuseof smartbusinessstrategiesbutarepreparedtoworkhardto deliverbetterresults.

Thesewomenleadersattainsustainablebusinesssuccess withtheirconsistentefforts.Theytrusttheirpotential, upholdotherwomenleaders,andencouragethemtopursue theirgoalsandambitionswithoutbeingafraid.Theyare motivatedbytheirpurpose,andtheydon'tallowothersto belittletheirgoalsandambitions.

Moreover,inspiringwomenleadwithauthenticityand rationality Therationalapproachhelpsthemmakepractical decisions,andauthenticityhelpsthemgeneratetrustand credibility Theybuildacultureoftrustandcooperationin theirteammembers,whichhelpsthemattaingreat organizationalsuccess.Theymaketheirpresencecount withtheirmostpreciouscontribution.Theyinspire everyoneelsetodojusticetotheirroles,routines,and responsibilitiesbybeingidealthemselves.

Frombeingthetopmostleaderofthenationstofightingfor humanrightsandrunningthemostsuccessfulbusinesses,

womenleadersareshapingtheworldthroughtheir gracefulandefficientleadership.Theirconstant passionforlearningmakesthemthemostinspiring leader.Theyempowerwomentodoexactlywhat theywanttodoandencouragethemtogiveuptheir fearsandpursuetheirambitionscourageously

Whatmakesthesewomenleadersinspiringisthat theypushotherwomentobetruetothemselvesand makethemostoftheavailableopportunitiesto developthemselves.

Thefutureofbusinessesisbrighterwithwomenin decision-makingpositionsineveryplacewherekey decisionsaretaken.Womenleadershaveitinthem tomakekeycontributionswiththeirthoughtful presenceandkeenersenseofperceptionand intuition.Celebratingwomenleadersatevery institutionshouldbethenormforthesustainable successofallinstitutions.Strongemotional intelligenceisthestrikingabilityofwomenleaders thathelpthemincreasetheirsuccessandthesuccess oftheorganizationandallstakeholders.

Inthiseditionof"The10MostInspiringWomen LeaderstoFollowin2022,"wehaveenlistedwomen leaderswhoarecontributingimmenselytothe businessesandaretakingbusinessestogreatheights.

Delveintoreadinspiringstoriesofthesewomen leaders.Alongside,youwillalsogettoread insightfularticlespenneddownbyourin-house editorialteam.

Haveagreatreadahead!

sharad@insightssuccess.com

Sharad Chitalkar

FeaturedPerson

AngelaEarl VicePresident GlobalMarketing

Dr.ShrutiKohli

LeadDataScientist andInnovationLead

JenniferBassett CEO

KaterinaTrajchevska Co-founder and CEO

KatyBarfield

Founder&CEO

MayWinfield

GlobalDirectorof Commercial LegalandDigital Risks

NatalieCramp CEO

PaigeArnof-Fenn

FounderandCEO

RobynBordes CEO

SabrinaKhan ChiefFinancial Officer

CompanyName

RFPIOInc. rfpio.com

DWPDigital dwpdigital.blog.gov.uk

BassettEventsInc. bassetteventsinc.com

Description

RFPIO,themarketleaderinresponsemanagementsoftware, wasbuilttostreamlinetheRFPprocess.

DWPistheUK'sbiggestpublicservicedepartment.

Specializinginthecreationofexceptionaleventsforprivate andcorporateclients,BassetEventsdesigns,plansand manageseveryprojectfromconceptiontoexecution.

Adevaisaremotetechprofessionals'networkdrivenbythe purposeofenablingworkwithoutboundariesfortech professionalsworldwide. Adeva adevait.com

YumeFoodAustralia yumefood.com.au

BuroHappold burohappold.com

Profusion profusion.com

Mavens&Moguls mavensandmoguls.com

IlluminationPR illuminationpr.com

AptorumGroupLimited aptorumgroup.com

YumeFoodworkswithleadingfoodsupplierstoshipsurplus stock,thatmayotherwisehavebeenwasted,tosmart hospitalityandretailbusinesses–andtheirhappycustomers.

BuroHappoldisaninternational,integratedconsultancyof engineers,consultantsandadvisers,withapresencein31 locationsworldwide,over70partnersand1,900employees.

Profusionhelpsyourbusinesstobecomemoreefficient,more effectiveandmoreprofitablethroughtheinnovativeapplication ofdatascience.

Mavens&Mogulsisanetworkofseasonedmarketing professionalswithexperienceatthehighestlevelsinsmall, mediumandlargecompanies.

IlluminationPRisalifestylepublicrelationsfirmbasedinNew Yorkwithaprimaryfocusoncelebrityintegratedbrandsand celebrityrepresentation.

AptorumGroupLimitedisaclinicalstagebiopharmaceutical companydedicatedtothediscovery,developmentand commercializationoftherapeuticassetstotreatdiseaseswith unmetmedicalneeds.

RobynBordes

Spearheading with Cutting Edg ,,

Our team takes a modern approach to public relations, implementing new and innovative methods to secure consistent, top-tier press for our clients.

Robyn Bordes CEO Illuminaon PR

Thepublicrelationsindustryhasevolvedtobethemost reliablecourseofactiontopromotebrands.Overthe years,ithastransformed,openingnewaspectsforvarious businesseswithmeticulousstrategiestocommunicateand prevailingpublicopinionstocreatebrandawareness.

Modernpublicrelationsarerootedineveryindustry utilizinginnovativetechnologiestointeractwithlarge corporationsandpublicfiguresthroughdifferentmedia. Primarilyfocussingoncelebrityintegratedbrandsand representation,RobynBordes,theCEOofIllumination PR,impliesherextensiveexpertisetodelivertop-tier growthandsuccesstoanarrayofbrands.

Robyncreativelydevelopsnewstrategieswithherteam ensuringsuccessforherclients.Sheisconfidentabout businessandenablesherteamtoworktothebestoftheir abilities,contributingtoitsoverallgrowth.BasedinNew York,IlluminationPRisalifestylepublicrelationsfirm workingdiligentlytopositionvariousbrandstotheirtarget marketsinthebestwaypossible.InspiredbythebookFour AgreementsbyDonMiguel,Robynlearnedthateverything apersondoesisbasedonagreementstheyhavemade, whetherwiththemselves,others,orGod.Thebookopened hereyestonewperspectivesaligningwithhergoals throughdifficulttimes.

TheDuskbeforetheDawn

Foryears,Robyn'sbiggestchallengehasbeenfindingand puttingemployeeswithasimilarworkethictoherteam.

Afterinterviewingandhiringafewemployees,sherealized thathiringbasedoninterviewswasn'tcuttingit.Thus,she movedtohirepeopleonlyaftercompletingasix-month internshipinexchangeforschoolcreditstoacclimatethem withtheteamtoseeksimilarworkethics.

Thechallengesareconstantinpublicrelations,andthe COVID-19Pandemicaddedmoreintothemix,havinga massiveimpact.Expressingherthoughtsaboutthe unprecedentedtimes,Robynsays, "During the Pandemic, everything shifted virtually, and consumer behavior and trends changed rapidly As a PR company, you take on the vital role of being the median between your clients and the public." ThePandemicshowedhowcrucialthepublic relationsindustryisininformingandupdatingthepublic.It becamethehelpinghandtoallofherclients,whoshifted howtheymanagedtheirbusinessestoconformtonew guidelines.Robynalsotookthistimetoutilizehermedical clientswherethepublicneededthemthemostby

,,

leveragingtheirexpertiseandofferingcommentarytothe media.

ATogetherCulture

Robynisalwaysconsciousofheremployee'sneedsona personalandprofessionallevel.Sheacknowledgestheir strugglesintheworkplaceandoutsideofit.Itisessential forRobynthatherstafffeelsthemostcomfortablewhen confidinginhertoprovidethemostefficientsolutions.She alwaysexpressesgratitudeandreassuresherteamthatshe recognizestheirdedicatedworkandappreciatesthemforit.

Robynnotes, "I take pride in creating a work culture that is enjoyable and giving my team things to look forward to. Birthdays are a big thing in our office! It allows us to celebrate each person on our team individually, as a whole." Shebelievesthatyourteamisyourgreatest resource,sohavingapositiveworkcultureiscrucialin maintainingastronganddedicatedstaff.Thekeytorunning asuccessfulcompanyistoprovideasafeandhappyplace forallofyouremployees.Notonlydoesapositivework cultureleadtoanexcellentjobdone,butitbuildsasenseof comfortability,makingiteasierforyourteamtosupport andrelyoneachother

HelpingHandtoMicroEnterprises

RobynstatesthatIlluminationPRacknowledgesthe importanceofsupportingsmallbusinessesthroughoutthe community.Itutilizesanychancesprovidedbyany opportunitytogivesmallbusinessestherecognitionand exposuretheydeservebyprovidingtheopportunityto shine.Asateam,IlluminationPRalsodonatesitstimeto seniorcitizenfacilities,contributestovariouscharitable

Illumination PR represents several celebrity clients, including; actors, musicians, athletes, reality stars, and social media influencers.

The 10 Most Inspiring Women Leaders to Follow in 2022

,, We build YOUR BRAND.

projectslikeKultureCity,andutilizesKivatogive internationalindividualsanopportunitytocreatetheir business.

ExpectedChanges

Robynmentions, "Through the Pandemic, we noticed consumers were the most influenced by what they were exposed to through social media platforms like TikTok and Instagram. I believe influencer marketing will continue to grow expeditiously and be the next big change in the public relations industry." IlluminationPRhasalreadystartedto transitionitstacticstogenerateexposureforitsclientsby recognizingtheimportanceofutilizingtheseplatformsand theircontentcreators.

FarsightedGoals

RobynstatesthatIlluminationPRaimstogrownationally andinternationally,expandintomorecelebrity management,andcreateandsellashowtonetworks currentlyindevelopment.Sheexpectsthecompanytoget backintocelebritygiftloungestofurthertheplacementof smallbusinessesintothehandsoftopcelebrities.

ValuedLessons

Robynadvisesbuddingentrepreneursaspiringtoventure intothepublicrelationsindustrytointernbecauseitisthe bestwaytogainexperienceintheindustrythatyouwantto thriveinandtounderstandtheenergyintheofficeandwith theteam,youwillbeworkingwith.Inherconcluding thoughts,shesays, "I always say that you spend more time with your co-workers than you do with family, and you should always make sure it is a perfect fit. I am thankful to have a team of women whom all get along, who inspire each other to work harder, and a team of people who create new ones to continue to evolve in this industry once they achieve their goals. An internship is my absolute best advice.”

Angela Earl Vice President Global Marketing RFPIO

The 10 Most Inspiring Women Leaders to Follow in 2022

Angela Earl

Delivering Accessible Marketing Solutions

Wordofmouth,brandloyalty,advertising,andin amultitudeofotherways,effectivemarketing heavilyinfluencesourpurchasedecisions.

Rememberthatjinglethatyoucouldn’tgetoutofyour head?Orthefunnycommercialyoucouldn’tforget.Andof coursethere’sthatonetimeyourbestfriendkeptraving aboutthatnewsomethingandyouhadtohaveit.

Memorablemomentsmayseemlikemagic,butit’sjust goodmarketing—andunquestionablythemostefficient wayfororganizationstosucceedingettingtheirproductsor servicesintothehandsoftheirbuyers.Andwhilejingles andbillboardsworkaswelltodayastheydidintheMad Meneraofadvertising,digitalchannelshaveopenedupa nearlyunlimitednumberofwaysmarketerscancapture attentionanddrivesales.

Withexperiencespanningmanyfacetsofbusiness,Angela Earl,VicePresidentofGlobalMarketingatRFPIOhasseen hershareofchallengesandinnovativesolutions.She creditshersuccesstotherelationshipsandamazingpeople shehasmetthroughouthercareerandtothelessonsshe learnedinsomeofthehardesttimes.

"Fromtacticallessonsintimemanagementtolifeimpactingoneslikeputtingpeoplefirst,myjourneyhas challengedmeandmademeabetterperson.”

TheselifelessonshaveledAngelatowheresheistoday. Weaskedhertosharewhatshe’suptotodayandsome advicefromtheseexperiences.

AligningValues

Angelaembracesamantraofempoweringothersinall

areasofherlifeandherworkatRFPIOisnoexception. “Findacompanywithvaluesandyoubelievein,”she advises,“andtheworkwon'tfeellikeworkmostofthe time.

RFPIO’smissiontocreatesoftwareuserslovedandtheir goaltoempowerorganizationstounlocktheirpotentialfits rightinlinewithAngela’sfocus.“RFPIOisreinventing howcustomer-facingteamscreatecontent,respondto opportunities,andmeetprospects'needstodrivetrue results,”saysAngela.Thecompanyistheleadingprovider ofresponsemanagementsoftware,andistrustedby successfulandgrowingorganizationsofallsizesto streamlinetheirresponseprocesses.Oneclient, Microsoftreportedsavinganestimated$2.4millionand creditsRFPIOforthesuccess.

RFPIOisalsostrivingtobeoneofthebestplacestowork. Angelaisoneof10leadersatRFPIOwhofocuson prioritizingwork-lifebalance,promotingdiversityand inclusiveness,andinstillingatruesenseofownershipand belongingforallemployees."Webelievethatautomation needsahumantouchandthatteams,includingourown, canunlocktheirfullpotentialwhentheyareempoweredto investtimeinimpactfulandmeaningfulways."shared Angela.

Softwarepeoplelove

Technologyhelpsbusinessesworldwidedomore,work smarter,andachievebetterresults.RFPIObelievesthat insteadofspendingtimelookingforinformationand trackingdowncolleagues,organizationsshould democratizetheirknowledge,resultinginfasterresponse timesandimprovedcustomer(andemployee)experiences.

AngelahasworkedinB2Bsoftwaresince2007and believesRFPIOisashiningexampleoftechnologydone right.“Ourcustomersloveus,andnotjustbecausewehave anawesometeam,butbecausethesoftwareiseasytouse andmakesachievingtheirgoalssignificantlyeasier.”

RFPIOhasconsistentlybeenrated#1bycustomerson G2.comandwasrecentlyrankedthefastestgrowing companyinOregononInc.Magazine’sInc5000.The companyproudlytookhome8Comparablyawardsin2020 includingBestCompanyforDiversity2020,BestCompany Work-LifeBalance,BestCompanyPerks&Benefits,Best CompanyHappiness,BestProfessionalDevelopment 2020,BestLeadershipTeams2020,BestCEOsforWomen 2020andBestCEOsforDiversity2020.

PrioritizeExperience

Technologystacksaregettingmorecomplicated,anddatais becomingmoreandmoresiloed;sincestartinghercareerin marketing,Angelahasfocusedonleveragingandaligning technologytoimproveoutcomes.Shebelievesthat alignmenttobusinessprocessesandgoalsiscriticalandis excitedabouttheroadmapandRFPIO'sabilitytocontinue tomeettheneedsofcustomer-facingteamsinsidegrowing organizations.

Angelahasseenanotableshiftinhowbusinessesare buyingandsellingsoftware.“Tenyearsago,softwarewas shiftingfromlargeproviderswhodid“everything”topoint solutionsfocusedonsolvingspecificproblems.”Angela notes,“Todayweseethependulumswingingbacktoward themiddle.Buyerswanttosimplifytheirtechstacksand arelookingforfunctionalsolutionsthatcansolvemore thanoneproblem,andmoreimportantlyintegrateeasily withothersolutions.”

RFPIOisarelativelyyoungorganizationdespiteitssize andgrowth.Foundedin2015,thecompanyhassustained incrediblegrowtheveryyeareventhroughtheeconomic uncertaintythatstartedin2020.Fromitshumble beginnings,thefocusamidstthisgrowthwasalwayson buildingacultureandcompanythatpeoplewouldwantto beapartof.Lookingahead,Angelaandtheotherleaders arefocusedonsupportingthegrowingteamwhile protectingandprioritizingcustomerandemployee satisfaction.

Wordstoliveby Angelarecallsadviceshereceivedfromamentoryearsago, "Youcan'tgivewhatyoudon'thave,"andencourages otherstoprioritizeself-care,especiallythoseinleadership roles.Time,energy,confidence,andpeaceallfallunderthis mantra,accordingtoAngela,”Takecareofyourself,and you'llbebetterabletotakecareofyourteam.”

Dr. Shruti Kohli

Lead Data Scientist, Innovation Lead, Innovation Lab DWP Digital, Department for Work and Pensions

Dr. Shruti Kohli

Using Digital Skills and Power of Data Science to Make a Difference in Society

Leadersbornwithaknacktohelppeoplewithsheer goodwillhavetremendouscapabilitiestoimpact thelivesofmillionspositively Theseleadersare naturalgiversandunderstandhowtheirworkcancreatea disruptivetransformationwiththeirskillsandexpertise. AkintosuchqualitiesisDr.ShrutiKohli,theLeadData Scientist,andInnovationLead,whoispassionateabout helpingpeople.Shebelievesinsupportingasignificant changeinthelivesofmillionsofcitizens,taxpayers,using thepowerofdatascience.

WhileDr.ShrutijoinedtheCivilServicein2017,her feelingandmotivationareasfreshasdayone.Every morningthereisaspringinhersteptodomoreasshefeels proudasapublicservantapplyingherdigitalskillstomake adifferenceinsociety.Dr.ShrutiworksforDWPDigital, theDepartmentforWorkandPensions(DWP)technology arm.ShedrivesinnovativeprojectstosupportDWP services.Theroleinvolvesworkingincloserelationships withcolleaguesindigital,non-digital,cross-governmentto supporttechnology-drivensolutionsthatcanhelpthem servebetter

WeatInsightsSuccesscaughtupwithDr.Shrutitoknow moreaboutherjourneyandheroverallcontributionto people'slivesthroughDWPDigital.

Below are the Highlights of the Interview:

Briefouraudienceaboutyourjourneyasabusiness leaderuntilyourcurrentpositionatthecompany.What challengeshaveyouhadtoovercometoreachwhereyou aretoday?

Overall,Ihavemorethanadecadeofexperienceleading digitaltransformation,datainnovation,leadership,and culturechangeprojects.Beinganacademicianinthepast hasgivenmeagoodappetitetolearnquicklyandsharemy learnings.Ihavealwaystakenaproactiveapproachtowards mylearninganddevelopment,whichI'vebroughtinto everyworkplace.Icreatenewopportunitiesformyselfand accepteveryopportunitythatcomesmyway.

Mycareerdevelopmentshavecomealongwayin mentoring,leadingdataandtech-drivenprojects,and buildingrelationships.Ihavealwaystakentheinitiativeand timetoenrichmyselfbyusingthecivil-servicelearning framework,attendingprofessionaltrainingsuchasthe OxfordLeadershipExecutiveprogram,anddoingtechnical certificationstobeastepahead.

I'magoodlistener,effectivecommunicator,andconfident individualwhobelievesinthepowerofteamwork.I

encouragemyteamtomakedecisionsandsupportthem, especiallyincriticaltimes.

Managingtheteamhasbeenanenrichingexperience;ithas enhancedmysituationalleadershipqualities;forexample, I'vesimplylearnedwhenIneedtobe'onthebalconyorthe dancefloor.'Lookingafterthewell-beingandprogressof theteamandkeepingtheirtrustisveryimportantforme.I seemyselfasanadaptive,butatthesametime,authentic leader

Igobeyondthecorporatemindset,whichhelpsproblemsolvingandpromotescreativethinking.Plus,overadecade ofrichexperienceencompassesvariouschallenges,e.g., stakeholderengagement,projectdeliverables,team motivation.

Hereareafewhighlightsfrommycareerjourneysofar:

• VolunteeringasamentorintheGDSDataScience Acceleratorprogram.

• Promotingdiversityandinclusion–Hadbeena MemberoftheShadowBoardrepresentingtheBAME communityandparticipatingandinfluencingthe DigitalExecutiveteamandtheirengagements.

• I'mamemberoftheACM(AssociationforComputing Machinery)Womenchapter.Inaddition,I'malsoa memberofourinternalDWPWomen'sNetwork.Both ofthesenetworksarefocusedonsupportingand celebratingwomenindigital.

• Cross-government–Regularlyparticipating,speaking inpublicsectorconferences,mentoringatcivilservice liveevents,andorganizingmeetups.

• Supportingwidercommunity-UniversitiesonDWP Researchinterest,charities(e.g.,DataKind)

• Recently,IwasshortlistedastheInnovatoroftheyear byWomeninTechExcellence.

• InitiatedSAIL(SyntheticDataAnalyticsInnovationlab program)inthedepartmentandworkgot acknowledgedandfurtherideagotshortlistedinCivil

“We're building a reputation for pushing the digital agenda by delivering some of the largest tech projects in Europe.”

The

Most Inspiring Women Leaders to Follow

• ServiceSyntheticDatachallenge, https://www.datachallenge.uk

Tellussomethingmoreaboutthecompanyandits missionandvision.

DWPistheUK'sbiggestpublicservicedepartment.DWP hasover84,000stafflocatedacrossaround800sites, supportedby15agenciesandpublicbodiesthatadminister theStatePensionandarangeofworkingage,disability, andill-healthbenefits.DWPprovidessupportto20million claimantsandcustomers.

TheDepartments'keyprioritiesare:

• Runninganeffectivewelfaresystemthatenables peopletoachievefinancialindependencebyaidingand guidanceintoemployment

• Creatingafairandaffordablewelfaresystemthat improvesthelifechancesofchildren

• Deliveringoutstandingservicestoourcustomersand claimants.

Enlightenusonhowyouhaveimpactedtheindustry throughyourexpertiseinthemarket?

LeadinganInnovationLabingovernmentislikean entrepreneurialventure,asourgoalsaredifferentfromthe regulardeliveryteams.Theprojectsaregenerallythefirst footer,challengingtheperceivedthinking.Irecently triggeredasyntheticdataprojectinthelabtoinnovatethe waythedepartmentsharesandlearnsthroughexternal collaborations.

https://dwpdigital.blog.gov.uk/2021/06/18/why-syntheticdata-could-be-useful-for-a-government-department/

Youcanfindoutmoreabouttheworkwe'redoingatDWP's InnovationLabinourpodcastepisode: https://dwpdigital.blog.gov.uk/2021/05/12/podcast-digitalinnovation-at-the-uks-largest-government-department/

Describeindetailthevaluesandtheworkculturethat drivesyourorganization.

Ourorganizationusesastructureddecision-making framework.Decision-makersworkinanagilewayanduse theirteamperspectivesandmoreinformationtodistilltheir judgment.Thedepartmentgarnerspotentialfordigital technologytoimprovegovernanceanddecision-makingas ourabilitytoaggregatedataandmakeaninformeddecision hasbeenutterlyrevolutionized.

BeingintheInnovationLab,Iwouldsay,decision-making hereismorerevolutionary,andscopeismoresystemicthan otherbusinessesthatareevolutionaryandcontainedtotheir deliverables.Leadersaremoreengaged,communicative, andactivelisteners.Thisopennessworksasacatalystfor transformingorganizationalculturetoacceptmore revolutionarydecisionsthatwouldevolvethewaysof working.

Ifgivenachance,whatchangewouldyouliketobring totheindustry?

OpenSharing,leveragingCrowdSourcinginnovation.

Wheredoyouenvisionyourselftobeinthelongrun andwhatareyourfuturegoalsforthecompany?

Iseemyselfhavinggrownbothinexpertiseinmyfieldas wellaswiththecompany.Iwanttocontinuetogrowinmy leadershiprole,contributingmoretotheorganization's growth.Iwanttocontinueusingmytechnicalanddata scienceskillstoleadprojectstransformingoursociety

Whatwouldbeyouradvicetobuddingwomen entrepreneurswhoaspiretoventureintotheindustry?

Takeownershipofyourcareer.Dreambig,growyour network,haveamentorateverystepofyourcareer.Having humilityandstrongwillisasolidcombo.Also,don'tforget topullupotherstogrowwithyou.

Jennifer Bassett CEO Bassett Events Inc.

Jennifer BasseMaking YOUR Event an Unequivocal Experience

hesoaringdemandtohavepersonalizedeventsthat

Tdifferentiatefromtheconventionalhasledto seekingeventmanagerswhodeliveragenuine high-touchexperience.Togoaboveandbeyondtocurate anextravagantandmemorableevent,ensuringaseamless flowbecomesessential.Thus,tomakeeverycorporateand luxuryeventatrulyextraordinaryexperience,Jennifer Bassettimpliesherproficiencyincreatingsparkling initiativesforherclients.

AstheCEO,Jenniferhasdedicatedtwodecadestorunning incrediblesuccessfuleventmanagement,primarilyworking withpremiumbrandsandcompanies,creatinguniqueand memorableevents.Herexpertiseintheeventmanagement nichehasinspiredtheupcomingleaderstodedicate themselvestothepursuitofachievingexcellence.

InsightsSuccesscaughtupwithJenniferandtalkedabout herjourney,understandingtheperceptionbehindher approachthatmakesheroneoftheinspiringwomenleaders worldwide.

Below are the highlights of the interview:

Briefouraudienceaboutyourjourneyasabusiness leaderuntilyourcurrentpositionatBassettEventsInc. Whatchallengesyouhadtoovercometoreachwhere youaretoday?

Igrewupinaverysocialenvironmentwithmyparents oftenhostingpartiesandevents,sonaturally,mylovefor entertainingdevelopedataveryearlyage.In1999,Iwas

workingforacompanyasaneventproducer,andsix monthsintomyjob,theydecidedtoclosetheirdoors.At thattime,IdecidedthatIhadenoughcontactstobeableto gooutonmyown,soonemonthafterleavingthat company,IstartedBassettEvents,andtherest,astheysay, ishistory.Overthecourseofowningabusiness,therehave beenmanychallenges.Mostrecently,theglobalpandemic. Ourcompany,likemanyothersintheliveentertainment business,hadtopivotandremarkettoasmallerevent demographic.WestartedbarebyBassett,whichoffersfull eventplanningformoreintimategatherings.Aschallenging asthepasttwoyearshavebeen,theyhavealsobeen rewardinginthatwenowhaveanotherbranchofour businessthatwelikelyneverwouldhavehad.

Enlightenusonhowyouhavemadeanimpactinthe industrythroughyourexpertiseinthemarket.

The art of luxury event management.

“ “

Weareaboutiquecompanywhichmeanswhenyouhire BassettEvents;youhaveourattentiontoeveryaspectof theevent.Ourteamisalways100%investedineachevent, andthatlevelofcommitmentiswhatsetsusapartfromthe rest.Wedon’tviewourselvesasahiredvendor Wearean extensionoftheorganizationthathashiredus.

Describeindetailthevaluesandtheworkculturethat drivesyourorganization.

Wealwaysstrivetoprovidethebestexperienceforour clients.Ourteamisincrediblycreativeandhands-on,and wearealwayslookingforuniquewaystomakeourevents memorable.Weselect‘bestinclasspartnerstoworkwithto ensurethateveryaspectismanagedbytheverybestand flawlesslyexecuted.

Undeniably,technologyisplayingasignificantrolein almosteverysector.Howareyouleveraging technologicaladvancementstomakeyoursolutions resourceful?

Weusealotofeventplanningsoftwaretohelpkeepus organized,whetherit’sforregistrationormassmailoutsto guests.Therehavebeensomeamazingadvancementsin eventplanningsoftwareoverthelasttwoyearstohelpwith thevirtualsideofeventplanningaswell.

Ifgivenachance,whatchangewouldyouliketobring totheindustry?

We’vedoneitall!Smallgatheringswithupwardsof3000 attendees.We’vehadthehonortheworkwithfirst-class,

award-winningentertainmentandclients.We’vetackled bothvirtualandin-person.Wehopetocontinuetobring back“fun”intoourevents.Peoplearereadytopartyand entertain;weareallcravinghumancontact.Bassettwillbe readytomakeithappen!

What,accordingtoyou,couldbethenextbigchangein theindustry?Howisyourcompanypreparingtobea partofthatchange?

Wehavejustseenamassiveshiftinhoweventsarebeing executedduetothepandemic.Mostofourbusinesscomes fromworkingwithnon-for-profitsandcharitable organizations,producinghigh-endGalas.Becausevirtual andhybrideventsarebecomingmorethenorm,those organizationsareabletotapintoamuchbroaderaudience, whichtheynormallywouldn’thavebeenabletoreach.I believewewillbeseeingmoreandmoreorganizations incorporatingvirtualcomponentsintotheirevents.

Wheredoyouenvisionyourselftobeinthelongrun, andwhatareyourfuturegoalsforthecompany?

Wehopetocontinuetogrowandexpandourinternational database.Wearealreadylookingaheadtoaverypromising 2022!

Whatwouldbeyouradvicetobuddingwomen entrepreneurswhoaspiretoventureintotheindustry?

Goforit!It’sanincrediblyrewardingprofession,andifyou haveapassionforit,youwillloveit.Andwhenyoulove whatyoudo,youwillbesuccessful.

Katerina Trajchevska

Shifting the Tides of Workplace Ideologies

Themodernbusinessworldrequiresaninnovative approachinworkplaces;wehavewitnessedthe changefromcubiclestoopenworkplaces;however, workculturedemandsanotherchange.Withaperceptionto bringthefollowingdesiredchangetoworkspaces, KaterinaTrajchevskaco foundedAdeva,enabling companiestoworkremotelybycreatingvarioussolutions basedonyearsofexperienceinthefield.

AstheCEO,Katerinastronglyadvocatesthatthefutureof workisnotaboutwhereyouworkfrombutwhatyou deliver.Adeva'seffortshitthenailontheheadinthe unprecedentedpandemicthatallowedbusinessestooperate remotely,expandtheirrootsglobally,breaktraditional methodologies'barriers,implyingAdeva'sconceptof Work Without Boundaries.

Below are the highlights of the interview

Briefouraudienceaboutyourjourneyasabusiness leaderuntilyourcurrentpositionatthecompany.What challengeshaveyouhadtoovercometoreachwhereyou aretoday?

BackwhenIwasstartingmycareer,mycountrydidn'toffer toomanyopportunitiestoworkonexcitingprojects.The outsourcingindustrywasontherise,andmostofwhatwe sawwerelegacyprojectsandunexcitingwork.Thestartup worldwasoutofreach,togetherwithallthefunchallenges thatcamewithit.

Istartedfreelancinginsearchofmoreinterestingworkand instantlylovedtheflexibilityitoffered.Thechallengewas, though,tokeeptheworksupplysteady-itwastoorisky andunpredictable.That'showAdevawasborn.Searching forwaystoimproveourownfreelancingexperience togetherwithmybusinesspartner,werealizedthatwe coulddothesameforeveryonewhowantedtheflexibility ofremoteworkwithoutcompromisingonthestabilityof regularemployment.

Enabling work without boundaries by connecting organizations with tech talent across the world.

Therewereplentyofchallengesontheway,especially becausethecompaniesthatcouldprovideamorestable workloadweretheonesthatweremoreinclinedtowardthe traditionalwayofwork.Educatingenterprisesaboutthe benefitsofremoteworkisamajortask.Nowwiththe pandemic,wefacedamassiveshiftintheindustry,which acceleratedtheadaptationformanycompaniesandenabled ustogrowmuchfaster

Tellussomethingmoreaboutthecompanyandits missionandvision.

Adevaisaremotetechprofessionals'networkdrivenbythe purposeofenablingworkwithoutboundariesfortech professionalsworldwide.We'repassionateadvocatesfor remotework,andournetworkisdistributedinover30 countriesacrosstheglobe.

Usingacommunity-drivenapproach,weengagesomeof thebrightesttalentsintheindustry,enablingorganizations toscaletheirengineeringteamsfast.Bycuttingout unnecessaryexpensesandminimizingfees,Adevahelps companiesreducetheirhiringcostswhileprovidinglongterm,remoteopportunitiesfortechtalentworldwide.

Enlightenusonhowyouhavemadeanimpactinthe industrythroughyourexpertiseinthemarket? We'vebeenfullyremoteforfiveyears,andovertheyears, wedealtwithmostofthechallengescompaniesarefaced withnow,havingtoadapttothenewnormalquickly.Our approachhasalwaysbeentoworkoutourproblems,finda solutionandoncewe'recertainitworks,offerittoour customerstofacilitatetheirworkwithdistributedteams.

Whetherit'sbyeducatingcompaniesonimplementing strongprocessesforremoteworkingorproviding infrastructureforeasiermanagementoftheirremote contractors,we'vealwaysusedourexpertisetoenable companiestoworkremotelywithoutlimitingthemselvesto acertaingeographiclocation.

Describeindetailthevaluesandtheworkculturethat drivesyourorganization. Westandbehindthepremisethatit'sneverabouthowmuch youworkbutwhatyoudeliver Whatvaluedoyoucreate. That'sthemainthingwewanttopassontoeverymember ofourcommunityandeachoneofourclients.

Beingapeople-drivencompany,wemeasuresuccessinthe opportunitieswecreateforpeopletoenjoylifemore,tolive thelifestyletheyalwayswanted.Forsomeofour colleagues,thatmeanstoliveandworkfromadifferent locationeverycoupleofmonths;forothers,tosurforclimb mountainpeaksbecausealltheyneedtodotoafforditis packtheirlaptopandhittheroad.Formostofthem, though,it'stheflexibilitytobalancetheirpersonaland professionallives,tospendmoretimewiththeirfamilies, ormovetoamorepeacefullocationwithoutworrying aboutthecommuteorlackofworkopportunities.

Thosearetheexperiencesthatdriveus.Knowingnotthat youhelpedsomeonemakealiving,butthatyouhelped themlivethelifetheywant.

Undeniably,technologyisplayingasignificantrolein almosteverysector.Howareyouleveraging technologicaladvancementstomakeyoursolutions resourceful?

Technologyisimperativetoourabilitytogrowandserve ourtalentandcustomers.Wecompletelyrelyonour platformforachievingthat.Ononeside,wehavepeople interestedinremotejobswhocanapplytojoinregardless ofifthey'reactivelylookingforajobornot.Ontheother side,clientscaneasilysignupandposttheirjob requirementstostartthehiringprocess.

Themagichappensinthebackoffice,wherewehavea smartsearchandmatchingprocesstofindthebestfitfora givenpositionandmakeanintroduction.We'reincreasingly automatingtherepetitivestepsofourmanualprocessesto beabletofocusmoreoncreatingvalueforourclientsand ournetwork.

Wheredoyouenvisionyourselftobeinthelongrun, andwhatareyourfuturegoalsforthecompany? Ourmissionistoenableworkwithoutboundariesfor1 millionpeopleby2030.Tosupportcompaniesand individualsuntaptheirfullpotentialandremoveborders fromworkbycreatinganinfrastructureforeveryonewho wantstoworkremotely

Withmoreandmorecompaniesopeninguptoworking withdistributedtalent,acompletelynewsetofchallenges willarisedealingwithfakeidentities,theinabilitytostay compliantwithlocallaws,theoverheadofmanagingand payingpeopleacrossborders.Utilizingourexperienceand theobstacleswe'veovercometogetwherewearetoday,we aimtosolveeachofthesechallengesforcompaniesacross theworldandenablemoreindividualstoaccess opportunitiesthatneverexistedbefore.

Whatwouldbeyouradvicetobuddingwomen entrepreneurswhoaspiretoventureintotheindustry?

Theglasscanbehalffullorhalfempty,dependingonhow youlookatit.We'refarfromhavingafavorable environmentforwomenentrepreneurs,butjustbecauseof that,therearesomanycommunitiesandnetworksthat supportwomenandcreateopportunitiesthatwouldbehard togetotherwise.Makeityourstrengthtousethem.

Importance of Balancing All the Aspects of Life

Importance of Balancing All the Aspects of Life

ifeisnotblackandwhite.Therearemanyshades

Lofgrey Wearenotislandsorsaintsorrenunciants orfrustratedmonksorfanaticordogmaticpeople tobeperfectlydetachedfromeverythingandfocusononly oneaspectoflife.Therearemanyaspectstothelivesof everyindividual.Doingjusticetoallresponsibilitiesmeans work-lifebalance.Jobsorbusinessesfillourpockets; adventuresfilloursouls.Therefore,havingahealthy balanceofentrepreneurshipandpersonallifeisofgreat importanceinthelivesofalmosteveryone.Although attainingperfectwork-lifebalanceintheultra-modern worldisnearlyimpossible,butreasonableamountofworklifebalanceinthelivesofprofessionalsandentrepreneurs isessentialforfunctioningefficientlyinthelongrun.

Althoughahealthywork-lifebalanceisdifferentfor everyone,theessentialaspectsofdoingjusticetotherole, routines,relationships,responsibilities,andresultsarethe vitalaspectsofahealthywork-lifebalancealmostfor everyone.Focusingtoomuchonbusinessresultsand ignoringimportantrelationshipswillnotbesustainable;we needtodiligentlybalancethedifferentaspectsoflife.We

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Work-life Balance

shouldhavethecapabilitiesofdeliveringgreatbusiness resultsandtheabilitytodojusticetoourrelationshipsin ourpersonallives.Weshouldnotbetoobusymakinga livingbybeingengagedinourjobsorbusinessesthatwe mayforgettomakealife.Businessleadersneedtobesmart enoughtobeabletobalancetheprofessionalandpersonal aspectsoftheirlives.

Planningworkactivitiesinsuchawaythatitwillnot hamperfitnessandfamilygoalsshouldbethepriorityof businessleaders.Theyshouldsetanexampleofleading balancedpersonalandprofessionallives.Theyshoulduse productivitytoolsformanagingtheirworkandlife.They shouldensurethattheyarenotneglectingtheotheraspect byfocusingonlyononeaspecttoomuch.Andtheyshould alsoensurethattheyarenotbecomingcomplacentintheir professionalresponsibilitiesinthenameofattainingworklifebalance.Makingefficientuseofavailabletimewillhelp businessleadersattainahealthywork-lifebalance.They shouldpracticesomemeditationtechniquesthatwill enhancetheirthoughtprocess,calmness,andabilitytodo thingsbalancedwithoutbeingoverreactive.

Respondingtosituationscalmly,wisely,andintelligentlyis asignofahealthywork-lifebalance.Astheysay,lifeis 10%whathappenstousand90%thewaywereacttoit. Businessleadersshouldhavetherightdispositionand positivementalattitudetorespondtotheeventualchallengesanddifferentsituations.

Ahealthywork-lifebalancegivesbusinessleaderstheedge tomakeprofitablebusinessdecisionsandenhances productivityatworkplaces.Takingsometimeofffrom workhelpsbusinessleaderstofunctionmoreeffectively andcreativelywhentheyarebacktowork.Besides, innovativenessgetsenhancedwithahealthywork-life balance.Infact,businessleadersshouldpromotetheculture ofhealthywork-lifebalanceintheemployeestobringout thebestinthemfororganizationalgrowth.

Learningtosaynotounnecessarythings,events,people alsoplaysasignificantroleinbalancingworkandlife.Itis equallyimportantforbusinessleaderstoknowwhattodo andwhatnottodo.Takingscheduledbreaksatregular intervalsisthemostimportantwork-lifebalanceelement.

Toconclude,physicalfitness,mentaltoughness,intellectual sharpness,spiritualcalmness,andbusinessacumenarethe mostimportantqualitiestobeasuccessfulbusinessleader, balancealltheaspectsoflifeveryjudiciously,andensurea healthywork-lifebalance.

Katy Barfield

Shifting Tides as the Food Waste Warrior

Reducingfoodwastecansignificantlylessenstress ontheenvironment,andseveralsignificant initiativescanassistthefoodindustryby implementingbetterprocurement.Severalorganizations andindividualsoperateatdifferentlevelstofindan alternativewaytodealwithsurplusfood.Findingan innovativesolutiontodealwiththefoodwastagecrisis, KatyBarfieldfoundedYumeFoodAustralia,allowing foodmanufacturersandprimaryproducerstoselltheir qualitysurplusproductstocommercialbuyersatadiscount.

AstheCEO,Katyhasdedicatedherlifetothiscause, designingandimplementingaward-winningsolutionstofix themarketimbalancesthatgeneratefoodwasteandloss. HerventureisthefirstAustraliantechplatformthatallows thefoodindustrytosell,donateandbuyclearanceand excessfood.

InsightsSuccesscaughtupwithKatytounderstandhow hereffortshavedisruptedthefoodindustryforgood makingheroneofthemostinspiringwomenleaders.

Below are the highlights of the interview:

Briefouraudienceaboutyourjourneyasabusiness leaderuntilyourcurrentpositionatYume.What challengesdidyouhavetoovercometoreachwhereyou aretoday?

Thebiggestchallengeyoufaceasastartupfounderis moneyandtimeorlackofit.Youhaveaplan,butmore oftenthannot,whendealingwithinnovation,nothinggoes accordingtothatplan.It'saconstantinteractiveprocessto findthatelusiveproduct-marketfit,andwhenit's technology-based,it'sanexpensiveprocess.I'vefoundit alwaystakesthreetimesthemoneyandfourtimesthetime youthoughtitwould,andyouhavetododgemisterleft fieldonadailybasis!

TellussomethingmoreaboutYumeanditsmissionand vision.

OurmissionatYumeistomakecommercialfoodwastea

thingofthepast.Currently,thecommercialsectorin Australiawastes3.2milliontonsoffoodeveryyear.Thisis happeningbeforefoodevenreachessupermarketshelves, letaloneourhomes.Yume'svisionistoseeallgoodfood gettingtowhereitbelongsbyconnectingclearanceand excessfoodtootherbusinessesinthefoodindustryandto thosewhoneeditmostviafoodrescueorganizations.

Enlightenusonhowyouhavemadeanimpactinthe industrythroughyourexpertiseinthemarket?

Yumehasonlybeenabletomakeanimpactonthefood industrybylisteningtotheindustry'sneedsand collaboratingtocreatetechnologythatisactuallyofvalue. Oneofthereasonsfoodwasteoccursisbecauseof inefficientprocessesalongthesupplychain.Bylisteningto Yumeusers,we'vebeenabletofindsolutionstothese problems.Sofar,thishasseenYumetechnologyprevent 3.1millionkilogramsoffoodfromgoingtowaste.

Food waste is an unfortunate reality of supply chains. Yume is here to do something about it.

The 10 Most Inspiring Women Leaders to Follow in 2022

Katy Barfield

& CEO

Food Australia

Describeindetailthevaluesandtheworkculturethat drivesyourorganization.

TheYumeteamisapassionategroupoffoodwastefighters whoaredrivenbythepoweroftechnologyincreatinga moresustainablefuture.Wevalueintegrity,grit,boldness, adaptability,curiosity,andlivelyfoodiediscussion!

Undeniably,technologyisplayingasignificantrolein almosteverysector.Howareyouleveraging technologicaladvancementstomakeyoursolutions resourceful?

InnovativetechnologyiswhowearehereatYume.The Yumeplatformisanever-changingsolutiontotheissueswe uncoverinfoodmanufacturingthatarecausingfoodtobe wasted.Ourmostrecentadvancementwithintheplatform wasbuildingtechnologythatstreamlineshowfood manufacturersdonateexcessfoodtofoodrescue organizations.

Ifgivenachance,whatchangewouldyouliketobring totheindustry?

Ultimately,webelieveinthecreationofacircular economy,wherenothingproducediswasted.Yumehas alreadystartedtofacilitaterepurposingprojects,for example,thecreationofabeerbrewedwithupcycledcereal byproducts.

What,accordingtoyou,couldbethenextbigchangein theindustry?Howisyourcompanypreparingtobea partofthatchange?

Thebigchangehappeningrightnowinthefoodand beverageindustryisthatcompaniesarewakinguptotheir foodwasteproblems.Writingoffstockhasbeenan ingrainedandacceptedprocessforalongtime,andleaders arestoppingandasking,"why?".Theywanttodo somethingaboutit.Yumetechnologyisheretosupportthis shift.

Wheredoyouenvisionyourselftobeinthelongrun andwhatareyourfuturegoalsforthecompany?

Eliminatingfoodwasteisoneofthemostactionablelevers inreducingCO2emissions.Ourplanetisatacritical juncture,andweneedtodoeverythingwecantochange howwethinkaboutfood.Yume'sgoalistoshowallfood manufacturersinAustraliahowvaluabletheirfoodisand whyitissoimportantthatitiseatenandnotwasted.

Whatwouldbeyouradvicetobuddingwomen entrepreneurswhoaspiretoventureintotheindustry?

Themostimportantthingaboutdoingbusinessforgoodis tobesurroundedbypeoplewhogetthevision.Theyneed tohavethepassion,integrity,andresiliencetodisrupt industriesthatdon'treallywanttochange.Youcan'tdoit alone.

Women Leaders to Follow

May Winfield

Guiding YOU through Commercial, Legal, and Digital Risk with Innovative Strategies

Manyinspiringstoriesstartsmallbutsignificantly impacttheworldwhenheard.Similarly,women leadersthatmaketheirpresencethemselves fromthegrounduparetheoneswhoinspireanenormous numberofpeople.Growinguponasmalltropicalislandof Penang,Malaysia,MayWinfieldwastheonlyonewhohad accesstooldschoolcomputersduetoherfather'sinterestin them.Broughtupinarelativelytraditionalhousehold,she wasstronglyencouragedtochooseaprofessionalcareer Later,MaystudiedlawinSheffield,England,andthena post-graduatebarrister.Sheworkedasanadvocateand solicitorfortwoyearsinMalaysia.Followingshemanaged tobecomealawyerintheSouthWestofEngland.

Today,MayleadsastheGlobalDirectorofCommercial, LegalandDigitalRisksatBuroHappold.Sheworks closelywiththebusinessworldwide,identifyinglegaland digitalrisksandopportunities.Sheassistsindeveloping newtechnologyanddigitaldataproducts,services,and offeringsacrosstheindustry

BuroHappoldisaninternational,integratedconsultancyof engineers,consultants,andadvisers,withapresencein31 locationsworldwide,over70partners,and1,900 employees.Foundedin1976,BuroHappoldhasbuilta world-classreputationfordeliveringcreative,value-led solutionsforanever-challengingworld.Asatrulyinter connectedcommunityofexperts,itvalueshumanwellbeing curiosity,embracesmutualresponsibility,andgenuinely caresaboutitswork'simpactandlegacy.

ASteadyRise

In2011,Mayspecializedworkinginconstructioninsurance lawinLondon,wheretheUKGovernmentmandatedthe useof3DBuildingInformationModelling(BIM),whichby 2016wasappliedtoallgovernmentprocuredconstruction projects.ThismandateallowedMaytocombineher interestswithherwork;however,shewasfrequently advisedtodroptheinteresttofocusonmoney-making specialismsorendeavors.

Maydidn'tgiveupandreadanythingthatshecouldfindon thetopicandattendedadigitaltechnologyconferencein theconstructionindustry,whereshewouldbetheonly lawyerintheroomandonlyoneofahandfulofwomen. Shelearnedthatthenewprocessesledtonewrisksandwas eagertohelptheindustryavoidthetickingtimebomb.An opportunitystruckintheformofthemajorcontractor, Carillion,thatledMaytomovein-housetoworkthere, whereherbossencouragedhertoresearchBIM.Sheended upleadingonthelegalandcontractualmattersfordigital andtechnologyissuesatCarillion,thena£4bcompany

AfterCarillionfailed,Maywastoldrepeatedlyin interviewsandbyheadsoflegalthatthedigitaland technologyaspectsofconstructionwerenotofanyreal assistancetothemorhercareerandwasrejectedfrom severaljobs.Inthemeantime,Maywroteoneofthefirst detailedlegalanalysesofacontractualframeworkforthis areaoflaw(citedworldwide).Eventually,Dr.Marzia Bolpagni,asupportivefriend,introducedMaytothenow CTOofBuroHappold,AlainWaha.

LeavingaMark

Be bold in your belief.

BuroHappoldisinapositiontoeffectrealchangeasitcan workcollectivelytowardsanequitableandgreenrecovery, adaptingitsbusinesstomitigateclimatechangeandthe biodiversitycrisis.Itrecognizesthattheindustrymust makesubstantial,sustainedchangestodesignandcreate environmentsfromthebuildingtoaregionalscalethatare

May Wineld

Global Director of Commercial, Legal and Digital Risks Buro Happold

sustainableandfair.Asengineersandconsultants,itis committedtoworkingwithclientsandpartnerstobetterthe industry,cities,andcommunities.

TheFoundationalPillars

BuroHappoldisavalues-basedpracticewithaninclusive culturedrivenbymutualrespectandpassionforcreating:

• Valuehumanwellbeingandarediscontentedwith limitations,committingtotakingthisasseriouslyfor itspeopleasitsprojects.

• Itisadiverse,one-firmculture.Whenitgetsright,it sings.Internalbarriersarealwaystobeovercome throughinclusivityandequityaboveallelse.

• Itembracesmutualresponsibility.Itiseasytodefault toindividualsuccess.Teamsneedtosharesuccessand failureinthesameway.

• Itismorethanabusiness.Itcaresaboutthelegacyof ourwork.Ithasaresponsibilityofcareasanemployer andinfluencerinshapingtheworld.

• Sustainabilityisintrinsictotheeconomicandsocial impactofitswork.Goingbeyondcompliancerequires challengingpreconceptionstakingextrasteps.

• Ittakescouragetocreate.Itsculturefostersadynamic betweentechnologyandempathytogaindeeper insight,unleashimagination,andmanagerisk.

Maymentionsthattheorganizationisactivelyinvolved withitslocalcommunitieswhereveritcanandmakesits skills,experience,andtimeavailabletothoseinsociety mostinneed,wherevertheyarelocatedintheworld.Its mainprogramforcommunityinvolvementisShareOur Skills(SOS),establishedin2014;itenablesitsemployees tocarryoutnon-fee-payingworkduringregularworktime.

TheTechnologicalLeverage

Mayexpressesthattechnologyshouldn'tbeusedpurelyfor technology'ssake;itcanenablepartiestoremoverepetitive tasksormakethingsmuchfasterandmoreefficient, generatingmoreaccurateresults.

BuroHappold'sclimatetoolkitordashboardshortensthe timetogenerateaclimatereportfromonedaytoten minutes;removingbarriersandspeedsupprocessestorun thecomplexanalysisinvolved–allattheclickofabutton, makingthedatamoreaccessible.

Maynotes, "Automation is a great tool when applied sensibly, leading to more time being made available for designers to make better decisions and produce higher quality, sustainable designs. Though it can't replace the years of experience, local knowledge, and precedent in the areas we work in – as well as the risk mitigation and

liability control provided by the legal team. There is no single tool that accounts for all those variables, and we correctly use technological advances to supplement and enhance our services – rather than replace them."

TheLongHaul Maystatesthatwhileknownforitsforward-thinking, technologicallyadvancedethosandwaysofworking,Buro Happoldis,insomeways,atthebeginningofitswhole digitaljourney.Mayfeelsblessedthatthebeliefand supportofvariouspeoplehaveledhertotheroleshehas today,enablinghertoleadthelegalriskssideofthedigital journey

MayenvisionstosupportBuroHappoldtocontinuetobe thoughtleadersandrecognizedtalentsinthedigitaland constructiontechnologyspacewhileprogressingitsstrong visionofsustainabilityandmoreequalityanddiversity withintheindustry

BeFearless

Mayadvisesbuddingwomenentrepreneursnottolistento thedetractorswhowantyoutopursuesomethingmore accessible,moremainstream,ormoresuitedtoyou.She says, "Be bold in your belief. However, understand that the road can be long and is hard; nothing good comes easy, and it will take personal time – though the balance is important to make it all worthwhile. It is possible – I have my career, my side 'hobby' of digital-based conferences, papers and activities, a 6-year-old child, a patient husband, and loving friends."

Concludingherthoughts,Mayasserts, "Research and consider sensibly what precise direction you should take to succeed in the way you envision – where is the gap in the market, where is the knowledge gap, what organizations are vital to be involved with? Be prepared, in the long journey, to pivot when needed while keeping your eye on the goal. My journey as a legal specialist in digital and technology matters started in 2011, and I build on it every day."

Natalie Cramp CEO Profusion

The 10 Most Inspiring Women Leaders to Follow in 2022

Natalie Cramp

An Accomplished Tech Leader

Leading by Example

Womenhavepavedtheirwayinthetechspace andachievedremarkablemilestones.Theyhave climbedtheleadershipladderintech organizationsbybringingdifferentperspectives,skillsets, andapproachestothetable.Onesuchstrikinginstanceof theabovestatementisNatalieCramp.Throughher leadership,Nataliehasaptlyexemplifiedhowatech companycanthrivebyhavingwomenatthehelm.

NatalieistheCEOofProfusion,acustomerandbusiness analyticsagencythatsupportsclientsofallsizesto monetisetheirdata.Shebringsmorethanadecadeof experienceleadingprivate,public,andthirdsector organizationsthroughsignificantperiodsofinnovationand changetothecompany AtProfusion,sheleadsateamof 80consultants,datascientists,dataarchitects,developers, anddigitalmarketingexperts.

WeatInsightsSuccessgotintoconversationwithNatalie tolearnmoreaboutherjourneyandhowherdynamic contributiontothetechspace

Below are the highlights of the interview:

Briefouraudienceaboutyourjourneyasa businessleaderuntilyourcurrentpositionat Profusion.Whatchallengesyouhadtoovercome toreachwhereyouaretoday?

Myjourneyasabusinessleaderhasbeenabout helpingpeoplesolveproblems,bethatfortheir transformationprogramsfortheirbusinesses,

supportingtodelivertheLondon2012Olympics,or tacklingsomeofthechallengeswefaceasasocietythat willhaveabroaderpublicbenefit.Itrulybelievedataisthe waytosolveourproblems.AsCEOatProfusion,we supportpeopletotacklethechallengestheirorganizations faceusingthepowerofdatascience.

TherearefewfemaleCEOsindata,andwhilstitcanbea challenge,itisalsoanopportunitytoaddmorediversityof thoughtandapproach.OneofthethingsIamvery determinedtodoasaleaderistosurroundmyselfwithas manypeoplewithdifferingbackgroundsandapproachesas possible.

Tellussomethingmoreaboutthecompanyandits missionandvision.

ProfusionhelpsbusinessestogrowusingdataandAI.We believethatdataisoftenanuntappedasset-widely availableandfrequentlyunderused.Wecreatemultidisciplinaryteamstolookatpeople,technology,andculture toembeddata-ledwaysofthinkingandoperating. Wedon'tjusthelpyoucreatethedatastrategythatwill supportyourbusinessstrategy,butweensurethatyouhave thetechnologyyouneedtodeliverit,thepeoplewhoare skilledandconfidenttobothdelivertheprojectsandputthe insightintoactionintheireverydayroles,andwhenyou needusto,deliverprojectsthemselves.

Enlightenusonhowyouhavemadeanimpactinthe techindustrythroughyourexpertiseinthemarket.

Outsideofworkingwithcompaniestodelivercutting-edge dataprojects,I'mproudoftheworkProfusionhasdoneto promotetheethicaluseofdata,improvedataliteracyand drivebetterrepresentationintheindustry

OurDataAcademyisgearedtowardsbothdevelopingdata literacyinorganizationsandhelpingunderrepresented groupsgetintothedataprofession.Oftenbusinessesdon't havethedataliteracyintheleadershipoftheorganization toasktherightquestionsoftheirdata,understandtheartof thepossible,andexecuteontheinsighttheyreceive.We enableorganizationsthroughtrainingandsupportprograms todeveloptheirknowledgeandconfidence.Wealsosupport youngpeoplefromdiversebackgroundstogettheirfirst opportunitiesindata,withexposuretocommercialprojects.

Describeindetailthevaluesandtheworkculturethat drivesyourorganization.

Diversityandinclusionareattheheartofourorganization. Profusionembracesdifferentwaysofthinkingandworking becausewefundamentallybelievethatthisdrivesbetter results.Weareproudthatourteamof80peopleismadeup ofover20nationalitieswithmorethan25languages spoken.

Wehaveafoundation,ProfusionCares,whichseekstouse datawithpurposeandimpacttomakeadifferencein society–thisrangesfromprobonodataprojectstoabig focusonsupportingthenextgenerationtoembracethedata professionandsecureopportunitiesinthisveryexciting field.

Finally,innovationisunsurprisinglyanimportanttenetof ourculture.WepartnerwithleadingUniversitiestobring thelatestacademicthinkingtoourcommercialclientsand havewonmultipleawardsforthispartnershipworking.

Ifgivenachance,whatchangewouldyouliketobring inthetechspace?

ImprovediversityinthedataandAIindustry.Aslongas therearelimitedbackgroundsandwaysofthinkingforour practitionersandleaders,therewillbelimitedprogress.We aretryingtocontributetothisthroughourDataAcademy wherewebringcandidatesfromdifferentbackgroundsinto theindustryandretrainexistingleaderswithdifferentskills intodataandAI.Weoperateonamodelwhereforeach coursewesell,wegiftplacestoeducationandcharity leadersandteamstoalsogainthebenefitsofthislearning.

What,accordingtoyou,couldbethenextbigchangein thetechindustry?Howisyourcompanypreparingtobe apartofthatchange?

Technologymovesatafasterpacethanthelaw,andwe haveseenmanyinstanceswheredataandAIhavebeen usedpoorly,ininvasiveorunsafeways.ThefieldofData Ethicsisgrowingrapidlyandissetuptobethenextbig changeintheindustry.

Thereisalwaysmorethanabusiness could dothanperhaps it should do.Whenabusinesscouldusethedatatohelp, butacustomermayconsiderthataninvasionoftheir privacy,whereshouldthebalancefall?

It'shardtohaveasimpleanswer,soourDataEthics AdvisoryBoardishelpingustocreateTheGoodData Guide,asetofprinciplesandadvicethatcompaniescanuse whentheydon'tnecessarilyhaveethicistsavailable.

Whatwouldbeyouradvicetobuddingwomen entrepreneurswhoaspiretoventureintothetech industry?

Recognizetheskillsyoubring–itisnotallaboutbeing abletocode.Dataisacollaborationbetweentechnology, technicalskills,andbusiness,andbusinessunderstandingis critical.Understandtheassetsyoubringtothetableand findarolethatletsyouusethosestrengths. Secondly,askforhelpandsupport–peopleliketobe useful,andthereisalotofsupportavailable:networking groups,educationalcharities,mentoringschemes,free onlinetraining,andmuchmore.Untilyoutalktothem,you won'tknowwhatyoudon'tknow.Askforhelpbeforeyou needit,anddon'tforgetyou'renevertoooldtodowork experience.

Havingasupportnetworkbothpersonallyand professionallyiscritical.It'snotaliethatitislonelyatthe top,andyouneedthosepeopletohelpguide,challenge, connect,support,andlistentoyou–don'tbeafraidtoask. Allofusneedhelp.

“Data is the untapped asset on your balance sheet and Profusion translate that asset into profit for your business.”

LEADING with ORGANIZED APPROACH and WISE CHOICES

Well-Chosen Way

Weliveinaworldfilledwithtremendous distractionsateverymoment.Thereare distractionsintheformofdiversionsfromour mostcherishedgoals.Thesediversionsordistractionscan beduetodistractingpeopleordistractinginformation.We shouldmakesurethatwearealwayschoosingpositiveand upliftingassociationsaroundus.Itisveryimportant, especiallyforbusinessleaders,tomaintainasafedistance fromenviousandinsecurepeoplewhodonotsupporttheir goals.

Thereisalsoahugeoverloadofinformationintheworld. Havingaccesstoonlythenecessaryinformationisan importantpartthathelpsinmakingcleverbusiness decisions.Itisessentialtofilteroutalltheavailable informationandmakesurethatwerefertothemost authorizedandessentialinformation.

Theworldisfilledwithamassiveamountofdata; therefore,itisabsolutelyimportanttoknowwhattoread andwhatnottoread.Theinformationdoesnothavetobe alwaysnewtobehelpfulbutwhatmattersishavingtimely accesstothemostimportantinformation.

Itmattersthatweareselectiveinchoosingeverything carefullyinthisworld.Thereisabsolutelynopointin wastingtimewithpeoplewhodepleteourpreciousenergy andwillpower Weshouldnotwasteourtimefighting wrongbattles.Ifwewastetimeinfightingthewrong battles,wewillbeleftwithverylittleenergyforourmost importantbattlesorgoals.Weneedtoutilizeourtimeand fightingspiritforourmostimportantgoalsorbattles.To accomplishanythingsubstantialinthisworld,weneedto paythepriceofoursincereeffortsandcommitment.

Nothingismoredangerousinthisworldthansincere ignoranceandconscientiousstupidity.Sincereignoranceof notknowingwhatisrightandwhatiswrongisnotatall helpfulinmakinginformedandcleverdecisions. Conscientiousstupiditybasedonemotionalorinstinctive, orirrationalapproachtowardsdecisionmakingisfatal.The weightofregretisheavierthanpayingthepriceofsincere efforts.Rightassociationandaccesstotherightinformation helpustotakebrilliantdecisions.Weshouldnotmakeany roomforregretsbybeinghaphazardorinconsistent approach.Mindingourownresolutionstobesuccessfulin thisworldismoreimportantthananythingelse.

Scienceisorganizedknowledge,andwisdomisorganized life.Organizedlifeandhavinganorganizedapproachin businessispraiseworthy,andithelpsyouinmakingwise choices.Havingwell-organizedsystemsthatdeliver consistentresultsisalsoessentialforthesustainablegrowth ofthebusiness.Thoseleaderswhocreateorganized systemsintheirbusinessesareabletoensuresustainable successintheirbusinesses.Anorganizedapproachismany timespleasingtotheclients,anditbecomesanimportant factorinthegrowthofthebusiness.

Themostimportantattributeoforganizedbusinessleaders istheirabilitytotaketherightdecisionsbasedonthe authorizedinformationandinputsfromintelligentadvisors inthebusiness.Theorganizedbusinessleadersarenever haphazardorirrationalintheirapproach.Theyknowthatan instinctiveorirrationalapproachisdetrimental.They believeintakinglogical,analytical,rational,andcalculative decisions.Suchdecisionsleadtothemostconstructive actionsandconstructiveresults.Theytakedecisionsbased onthecognitive-intensivethoughtprocess.Theyprefer thinkingdeliberatelyandactingontheconclusionofmost logicalthought.Thatisthemostprecise,clever,and pragmaticapproachtodecision-making.

Anorganizedapproachandwisechoiceshelpleaderstobe abletoruntheirbusinessintherightdirectionandwiththe rightapproach.Thisway,theyareabletotakethebusiness togreatheights..

Theorganizedbusinessleadersarenotcomplacentintheir approach.Theyleadwithcalmnessandalertnessofmind. Theytrytheirlevelbesttoleadwithdiscipline,consistency, andwiththerightmindset.Theymakesurethattheyarenot givingintonegativedistractions.Theyneverget bewilderedbytheillusoryordestructiveopinionsofothers orwronginformation.Theseleadersplantheiractionswell andexecutewithutmostperfection.Theypromotetheright cultureintheirteammembersandbuildtheteamwith adequatetalents,skills,abilities,andresourcefulness.They havethecouragetoleadbytakingcalculativerisksand executegraceevenunderpressuresituationsortoughtimes. Theorganizedbusinessleadersaredecisiveandleadwith pragmatismandpresenceofmind.Thisapproachhelps themtodrivethesustainablegrowthoftheirbusinesses.

Paige Arnof-Fenn

Helping Businesses Tell Their Stories in Compelling Ways

MeetPaigeArnof-Fenn,anavidmarketerwho turnedherloveforbuildingbrandsintoa profitablebusinesscalledMavens&Moguls.

Paigedidnotplanonstartingacompany.Shealways wantedtogoworkforaglobalbusinessandbeaFortune 500CEO.Whenshewasastudent,shelookedatleaders likeMegWhitman&UrsulaBurnsasherrolemodels.She startedMavens&Mogulsafterbeginninghercareeron WallStreetinthe80sandhavingasuccessfulcareerin CorporateAmericaatcompanieslikeProcter&Gamble andCoca-Colaandthenworkingat3differentstartupsas theheadofmarketing.All3startupshadpositiveexits.She tooktheleaprightafter9/11whenthecompanysheworked forcuttheirmarketing.Shehadnothingtolose.

Runningaglobalmarketingbusinessprovideshera platformtodoworkshetrulyenjoyswithandforpeople sherespects. "I get to set my priorities, I have time to travel (pre-Covid) and hang out with my inner circle, and I work out every day. It has been a journey to get here, but I am lucky to have found it. I love the autonomy, flexibility, and the fact that I know every day the impact that I have on my business," expressesPaige.

WhenPaigeworkedatbigcompanies,shealwaysfeltthe ballwouldrollwithorwithouther,thatifshegothitbya bus,someonenewwouldbeinherofficerightaway.Now herDNAisineverythingshedoes.Shecantraceevery decisionandsaletosomethingshedidoradecisionshe made,whichisincrediblygratifyingandfulfilling.Like mostentrepreneurs,Paigeisworkingharderandlonger thanever,andshehasneverbeenhappier.Sheasserts, "Working for yourself and building a business you started is incredibly rewarding and gratifying. It has been a lot of fun. I joke that I am an accidental entrepreneur. I knew I had made it as an entrepreneur when Harvard wrote 2 case studies on my business a few years after I started it. We

were very early to pioneer sharing resources on the marketing front (before my company, it was really only done with HR, legal, and accounting/finance).”

Inspiredbyherpassion,weatInsightsSuccessgotinto conversationwithPaigetolearnmoreaboutherjourney andhowsheandMavens&Mogulsaremeetingthe brandingneedsofbusinesses.

Below are the highlights of the interview:

TellussomethingmoreaboutMavens&Mogulsandits missionandvision.

Mycompany'smissionistobringworld-classmarketing talentandexpertisetoorganizationsthatwanttomakea differenceintheworld.Webelieveeveryorganization deservestherightwordsandpicturestotelltheirstoryin compellingways.Ourvisionisthatallcompanies, regardlessofsizeorbudget,shouldhaveaccesstothebest marketingtalentonanoutsourcedbasis.

Mavens & Moguls provides ideas that work to help our client partners build sustainable brands and profitable businesses.

The 10 Most Inspiring Women Leaders to Follow in 2022

Enlightenusonhowyouhavemadeanimpactinthe Marketingnichethroughyourexpertiseinthemarket. Wearestorytellersandcontentcreatorswhohelpour clientsincompellingwaysbyfindingtherightwordsand picturestocreateinterestfortheirproductsandservices.

Creatingcontentisagreatwaytobuildyourbrand, increaseyourvisibilitymorebroadly,raiseyourprofile,and ultimatelyattractmoreattention/clients/customers.Ihave alwayslovedtellingandlisteningtostoriessince childhood.Intheearlydaysofmankind,storieswerea greatwaytocommunicatearoundthecampfire,theyare criticaltotheBible,andtheyarestilleffectivetoday. Peopledonotrememberfactsandfigures,butifyoutell themastorythattouchesthememotionally,yougettheir attention,andtheywanttohearmore.Peopleneedtobe educated,informedand/orentertained,soIlovetofigure outhowbesttotellastoryinawaythatmakespeoplepay attentionandbreaksthroughthenoise.Whenyoushare whatyouknow--yourpassion,yourwarstories,thegood, badandugly--thecontentwillflowandpouroutofyou. Thestorieswillbeinteresting,andthelessonswillbereal; peoplewillrememberyouandcomebackformore.

Wheredoyouenvisionyourselftobeinthelongrun andwhatareyourfuturegoalsforMavens&Moguls?

Successfulbusinessespost-pandemicmustbe adaptable/agile,strongcommunicators,andhaveagrowth mindset.Theywillbeinclusiveandcollaborativebecause weneverknowwhenthenextcrisiswillhit,sobeingable toadapttochangeiscritical.Stayingnimbletodayiscore tosurvivalandultimatelysuccess.Wearemeasuring productivitygoingforwardbywhatwegetdone;itisbased onaccomplishments,notactivity.

Mygoalistocontinuetobuildgrowthmindsetteams becausetheyneverstoplearning/experimenting.Theyare focusedonthefutureandseeopportunitiesaheadby creatingacultureoflearning/growth.Ittakeseffortanda commitmenttoexcellenceforpeopletocontinually learn/grow,especiallyinavirtual/remoteenvironment.Ido notthinkthereisonehabittokeepteamssharp/fresh.Iam usingacombinationofreading/learningonlineand off/attendingconferences/talks/networking/newsletters frominfluencers/TEDtalks/podcasts/finding mentors/listeningtoallfeedback,goodandbad.Tostay relevant/keepgrowing,Itrytoencouragetheteamto prioritizeprofessionaldevelopmenttokeepskillsfreshand stayontopofnewtrends/technologies.

Whatwouldbeyouradvicetobuddingwomen entrepreneurswhoaspiretoventureintotheMarketing sector?

Somuchofsuccessinmarketingisabouteffective communicationsonlineandoffline.Myadviceforsuccess istobeastudentforlife,walkthestreetsandnoticeyour surroundings.Doyouknowwhichmovieswonatthebox office?BooksontheNYTbestsellerlist?TopBillboard andGrammysongs?Oscarwinners?WhywasGameof Thronespopular?Evenifitisnotyourtaste,youneedto knowaboutthesethingsandhaveanopinion.Acareerin marketingandcommunicationsisaboutrelevancy,soevery day,Itrytopayattentiontopopculture,trends,etc.You havetokeepyourantennaup!Youhavetobedriven, focused,intenselycurious,andalwaysbelookingforthe nextwaytomakesomethingbetter,beagoodlistenerto clients,colleagues,feedback,themarkettoshowrespectfor greatideas,andbeagreatcommunicator Withthesetraits andastrongworkethic,youincreasetheoddsof succeeding.

The 10 Most Inspiring Women Leaders to Follow in 2022

Sabrina Khan

An Epitome of Hardwork, Passion and Perseverance

chievingexcellenceinanyfieldrequiresconsistent

Aefforts,diligence,andpatience.Itisamarkofgreat leadersthattheysticktotheprocessandeventually embarkonthejourneyofsuccess.Theyfightthrough challengeswithhardworkandpersistence.Theyattain expertiseintheirfieldbylearninganddeveloping themselvesandhelpthecompaniestoreachnewheights. OnesuchpersistentleaderisSabrinaKhan

Let’sshedsomelightonherjourneyandhowsheis spearheadingAptorum’sfinancialobjectives.

Sabrinastartedhercareerasanauditor,whereshewas trainedandobtainedherCertifiedPublicAccountant(CPA)

Title.Afterthat,sheworkedforafewcompaniesastheir

accountingprofessionalfocusingondailyfinancial operations,IPO,andM&Aprojectswhichfurtherhelpedin buildinghertechnicalskillsandknowledge.Shethen joinedAptorumGroupLimitedasChiefFinancial Officer(CFO)in2017andhelpedAptorumGroupto successfullygetlistedonNasdaqinDecember2018andas thefirstbiopharmaceuticalcompanytodualliston Euronext.

Throughoutallthesedaysinhercareer,Sabrinafailed countlesstimes,butherpersonalityandattitudehelpedher alotingoingthroughallthesechallenges.Shelikestolearn newthingsandtakeupchallengingtasksassheenjoysthe processandthesatisfactionitbrings.Shebelievesthat challengesarenotbeyondourcontrol,andthereisalwaysa solution.

TacklingUnmetMedicalNeedswithLife-Science Innovations

AptorumGroupisaUK-basedbiopharmaceuticalcompany withafocusonthediscoveryanddevelopmentoftherapeuticassetsforthetreatmentofavarietyofunmetmedical needs,includingorphandiseases,infectiondiseases,and metabolicdiseases.Thegroupfocusesondiseasesthatare currentlylargelyunmetordonothaveeffectivetreatment available.Itbelievesthatpatientsinthesediseaseareas oftensufferfromthelackofchoicesof(effective)drugsand arefacedwithlimitedtherapeuticoptionsavailable.Onthis basis,thecompany’sproductobjectiveissimple–‘tobring effectivedrugstothesepatientsandtacklethesediseases’.

Khan

Chief Financial Officer

Group Limited

AptorumGrouphasastrongpipelineofcandidatesunder developmentwith4coreassetsshowingsignificant progress:

1) The Rapid Pathogen Identification and Detection Diagnostics (“RPIDD”) technology,arapid,accurate,costeffective,anduntargetedmethodtoidentifyanddetect existingoremergingunknownpathogensthroughliquid biopsy.SuchunknownpathogensincludeDNA/RNA-based virusessuchascoronavirus,antibiotic-resistantbacteria, fungi,etc.

2) SACT-1,arepurposeddrugcandidatefortreating neuroblastomadiscoveredthroughitsSmart-ACT®drug discoveryPlatform.

3) ALS-4,asmalldrugmoleculecandidateforthetreatment ofinfectionscausedbyStaphylococcusaureus,including Methicillin-resistantStaphylococcusaureus(MRSA).

4) NLS-2,adietarysupplementforthereliefofmenopausal symptoms.

MakingUseofExpertisetoContributeandSaveLives

Sabrinaexpressesthatmanypeoplefindaccountingtedious, andaccountantsareonlytohelpcompaniesdobookkeeping,preparefinancialreports,andtaxfilings.She asserts, “Companies need an accountant to meet certain regulatory requirements, but no one would ever think accountants can help to build their business or even the society.”

AfterSabrinaleftBig4,sheworkedforafewhealthcare andbiopharmaceuticalcompaniesandstartedbuildingher networkintheindustry.Sherealizedaccountantscanalso makegooduseoftheirknowledgeandnetworktohelp raisingcapitalandconnectingcompaniesforjointventures andothercollaboration.Thiscanhelpprovidescientists withsufficientresourcestocontinuetheirclinicaltrialsand speedupthedrugdevelopmentprocess.Sheishappytobe partoftheteamandmakeuseofherexpertisetocontribute andsavelives.

StrengtheningTeamtoMeetEvolvingNeeds

SabrinastatesthatbecauseofCOVID,manypeopleare nowmorehealth-consciousandhaveputmoreemphasison thestudyofinfectiousdiseases.OneofAptorumGroup’s keydevelopmentfocusesisoninfectiousdiseasewiththe supportoftheteamfromtheUniversityofHongKong, whichisveryfamousintheareaglobally.

AptorumGroupwouldliketofurtherstrengthentheteamas COVIDprovesthatthecurrentpaceofmedicaldevelopmentisfartooslowandcannotmeetthecurrentneeds.

ContributingtoAdvancementinGlobalMedical Development

Talkingabouttheculture,SabrinamentionsthatAptorumis determinedtocontinuedevelopingtherapeutictreatments withanovelapproachintargetingunmetmedicalneedsand contributingtoglobalmedicaldevelopment.Shebelieves thatthereisaneedtothinkquicklyandcopewiththeever changingenvironment.Shealwaysencouragesopen discussionandasksherteammemberstosharetheirviews andsuggestions.Whenencounteringanydifficulties, Sabrinausuallyguidesthemtogettheiranswersthan providingthemaquicksolution.Sheputs, “Getting their answer is the best way to inspire them to think and build

their commitment to the team and what they do. I want them to seriously understand why they are doing it that way and what they are doing instead of blindly taking instruction from above.”

DevelopingDifferentInnovativeApproach

WeaskedSabrinaaboutthechangeshewouldliketobring tothepharmaceuticalindustry,towhichshesays,“I would like to use Aptorum as an example and inspire the industry to work together and develop different innovative and novel approaches in tackling medical needs and stop using antibiotics because abuse use of antibiotics would cause drug resistance and even the manufacturing process would cause environmental pollution.”

ContributingExpertiseinFinance

Sabrinawouldcontinuetoseekdifferentbreakthroughsin herlifethroughAptorum.Shewishestocontributeher financeexpertisetoglobalmedicaldevelopment. Sabrinaadvisesbuddingentrepreneursinthemostconcise words, “Everyone, no matter what you do, your background, it’s the attitude that counts. You can do if you believe you can.”

“Aptorum aims to become a worldclass player in the biopharmaceutical industry with emphasis in science, collaboration, and entrepreneurship.”