The 10 Most Successful Businesswomen to Watch, 2022 March2022

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www.insightssuccess.comVOL-02 | ISSUE-25 | 2022 Alice Quek Passionately Engaging with People to Drive Business Forward Businesswomen to Watch, 2022 Most Successful10The Door to Success Leaders that We Need Today Womanhood Unlocking the POTENTIAL of WOMEN for WELFARE of the WORLD

Editor’s Desk

Your Time is Now

sabusinessleader,therearemanyskillsyouneed

Atomastertobuildyourprofessionalcareer,andit becomesessentialtocategorizeandfocusondire tasksandworkyourwaydowntothem.Let'sadmitit,from runningthebusinesstomakingitwork,businesswomen havealotontheirplateandarestillthrivingintheir leadershiproles.Womenhavecomealongway,from fightingfortheirrightstogettingaseatatdecision-making tables.Ithasbecomeimperativetorecognizewomen's social,economic,cultural,andpoliticalachievementsand successesworldwide.

Withwomencontributingtoalargepartoftheglobal workforceandeconomy,theyhavemasteredmanaging theirtimemorewiselyandalwaysbroughtsolidplans. Thereareseveralcompaniesouttherethatrecognizethe importanceofwomeninbusinessandstrivetomakea significantchangeinthelifeofwomen.The2019Nike video,voicedbySerenaWilliams,highlightsthefemale athleteswhohavebrokenbarriersandachievedwidespread successdespitechallengesandhardships.

Inanotherexample,thechocolategiantHersheycreatively useditsnameanddisplayedencouragingcreativityrighton itspackagingwith"Her"and"She,"renovatingits packagingtoliftaspiringwomen'sspirits.Thisisan excellentexampleofhowcompaniescanturnperceptions intopowerfulmessagesandshinealightonthesuccesses ofwomen.

Recognizingwomen'scontributionsiscrucialtobridge gendergaps,breakingbiases,andensuringamoreequal andprosperousfutureforgenerationsofwomentocome. So,whenitcomestosettinggoalsforbusiness,wecanall learnfrombusinesswomenthatinachievingyourgoal,

remembertotrackyourprogressandcelebratethe smallwinsthatkeepyoumotivatedanddetermined toachievetheoverallbusinessgoals.

Withthisperspective,InsightsSuccessbringsyou thebreathtakingstoriesofinspiringwomeninits latestedition, "The 10 Most Successful Businesswomen to Watch, 2022."

OnthecoveristhestoryofAliceQuek,Headof PrivateClientsfortheAsiaregionatleading corporate,privateclient,andfundservicesprovider, Hawksford.AtHawksford,Aliceleadstheprivate clientbusinessinAsiaandhandlesmanyhighand ultrahighnetworthindividuals(HNWIs).

Whileflippingthroughpages,haveaquickrundown ofthearticleswrittenbythein-houseeditorialteam toshedlightontheindustryandleadershiptrends. HaveaGoodRead!

sourabh@insightssuccess.com
Sourabh
More
A R T I C L E S 28 46 Door to Success Leaders that We Need Today Womanhood Unlocking the POTENTIAL of WOMEN for WELFARE of the WORLD 16Amy Sanchez An Incredible Listener to Envision YOUR Career Path C O V E R S T O R Y08 C O N T E N T S AliceQuek
20 Elissa Weimer Training Your Dog to be PAW-SOME 30 52Tracy V. Green Engraining an Innovative Eyewear Culture 24 Jaimine JohnsonDeveloping Strategies to Enhance the Real Estate Industry 34 38 Karen Simon 48 Sherry BlinkhornAn Accomplished Real Estate Broker and a Passionate Advocate for the Mentally Ill 42Karina Tiwana An Ardent Legal Professional Exemplifying Passionate Leadership Determined to Make the Most Jillian Weston An Astute Digital Marketer Leading with Relatability and Empathy Cloé CaronGuiding Leaders to Develop their True Potential
sales@insightssuccess.com February, 2022 Editor-in-Chief Senior Sales Manager Business Development Manager Marketing Manager Technical Head Technical Specialist Digital Marketing Manager Research Analyst Database Management Technology Consultant Hitesh Dhamani Managing Editor Anish Miller Executive Editor Sharad Chitalkar Assistant Editors Jenny Fernandes Kshitij S Peter Collins John Matthew Sales Executives David, Martin, Irfan Business Development Executives Steve, Joe, SaurabhJacob Smile Aditya Marry D'Souza SME-SMO Executive Amol Wadekar Frank Adams Circulation Manager Robert Brown Stella Andrew David Stokes Visualizer David King Associate Designer Co - Designer Sonia RaizadaShyam Sonawane Copyright © 2022 Insights Success, All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from Insights Success. Reprint rights remain solely with Insights Success. Follow us on : www.facebook.com/insightssuccess/ www.twitter.com/insightssuccess We are also available on :

The 10 Most Successful Businesswomen to Watch, 2022

CompanyNameFeaturedPerson

AliceQuek

HeadofPrivate ClientsAsia

AmySanchez ExecutiveCoach andCEO

CloeCaron President&Founder

ElissaWeimer Owner& ProfessionalTrainer

Description

Hawksfordisaleadingproviderofcorporate,trustandfund administrationservices.Hawksford hawksford.com

SwimAgainsttheCurrent

o2Coaching o2coaching.ca

Paw&OrderDog Training pawandorder.com

JaimineJohnson DirectorOfAsset Management DRKandCompanyRealty drk-realty.com

JillianWeston Owner/Founder

KarenSimon

President&Managing ofTarrantCounty Division

Jillian'sCircus jillianscircus.com

EmersonsCommercial RealEstate

KarinaTiwana VicePresident Legal Infinera infinera.com

SherryBlinkhorn Broker/Owner

TracyV.Green Co-Founder&CEO

BlinkhornReal EstateLtd blinkhornrealestate.com

VONTELLE vontelle.com

SwimAgainsttheCurrenthelpshigh-potentialprofessionals identifytheright,nextstepintheircareersotheycanmakea significantimpactinthenextchapteroftheirlives.

o2coachingbelievesthatanypersonororganizationcan acheiveitsgoalsbyadoptingsimplefundamentalshiftsin mindset,attitudeandbehaviour

Paw&OrderDogTrainingofferscertifieddogtraining programsthataretailoredtotheindividualdogandare successfulwithallbreeds,ages,andtemperaments.

DonaldR.Kenney&CompanyRealtyisafull-service commercialrealestatecompany

Jillian’sCircusisafull-serviceonlinemarketingagency.

EmersonsCommercialRealEstateisasophisticatedteamof realestateprofessionalsdedicatedtoprovidingyouallthe benefitsofanin-houserealestatemanagementoperation.

Infineraisaglobalsupplierofinnovativenetworkingsolutions.

BlinkhornRealEstatimplementsinnovativetechnologiesand offersvirtualrealitytoursanddronevideographytoenhance thelistingsservices.

Vontélle’srootsrundeeperthanflyeyewear

Alice Quek Head of Private Client, Asia Hawksford

Quek

Passionately

Engaging with People to Drive Business Forward Alice
Clients are at the center of everything we do. We take time to understand their requirements and ambitions to deliver structured administrative and planning solutions. “ “ COVER STORY

Whiletherearemanysuccessfactorsto developingandoperatingasuccessfulbusiness –fromlayingoutframeworkstoexecuting strategiesandaligningworkwithorganizationalgoals–clientrelationshipsareparamount.

ThishasbeencentraltothepersonalphilosophyofAlice Quek,HeadofPrivateClientsfortheAsiaregionat leadingcorporate,privateclient,andfundservicesprovider, Hawksford.

Withdeep-rootedexpertiseinclientadvisorywork,aswell asgrowingexistingbusinessinbanksandtrustcompanies, Aliceplaysafundamentalroleindevelopingnewmarkets, whiledeepeningexistingclientandintermediary relationships.

AtHawksford,Aliceleadstheprivateclientbusinessin Asiaandhandlesasignificantnumberofhighandultrahighnetworthindividuals(HNWIs)andtheirfamilies, providingthemwithsupportandadvicetomanagetheir assets,protecttheirwealthandfacilitateitsharmonious transfertothenextgeneration.

Theglobalizationofwealthhasunlockedavastnumberof prospectiveinvestmentopportunitiesasfamiliesseeka morepersonalizedandsophisticatedapproachtothe managementoftheirassets.Thenewgenerationofwealth

ownershaveverydifferentprioritiesandinvestment philosophiestopreviousgenerations,soknowingand understandingtheclienthasneverbeenofgreater importance.

ThishasbeenacentralpillarofAlice'scareerandshehas developedandrefinedthisapproachtoengagingwithher clientsandcreatingstrongconnectionstoensureshecan deliverbespokesuccessionandlegacyplanningsolutions thataretailor-madetomeettheiruniqueneeds.

Shenotes: "I have known some of my clients for more than 20 years, and I have educated them on the developments in the financial services industry and how various sectors within the industry can work together to better meet their needs."

ALearningExcursion

MotivatedbySingapore'sfoundingfather,Mr.LeeKuan Yew,Alicewastaughtdisciplineandresiliencefroma youngage.WhenAlicefirststeppedintoleadershiprolesin aninternationalprivatebankinSingaporethirteenyears ago,sheconsistentlycultivatedmultipleteamstodevelop newbusinessmarkets.

However,asleadershipstylesevolvedovertheyears–from thetraditional-hierarchy-basedstructuretothecurrent servantleadershipstyle–Aliceunderstandsthekeytogood andeffectiveleadershipismanagingpeople'sfeelingsand emotions,empathicallysteeringthebusinesstowardsits objectives.

Knowledge sharing is an essential part of our philosophy.

Alicementionsthatasabusinessleader,thebiggest challengeshefacedwashiringsuitablecandidates.Every business'successdependsonputtingtogethertherightteam whowilldevelopsynergiesamongthevariousbusiness units.Thatiswhyshestaysupdatedonindustry developmentsandisalwaysopentosuggestionsonhow andwheretomakeoperationalimprovements.

Alicejoinedthefinancialservicesindustrywithdegrees fromtheUniversityofMelbourneandNanyang TechnologicalUniversity,startingoutinconsumer, progressingintoprivatebankingandnowoperatinginthe privatewealthsector

SoaringHawk-High Hawksfordsupportsitsclientsbytakingontheburdenof regulatory,financial,andtaxcompliance,corporate

“ “

governance,andreportingobligations.Theprivateclient teamprovidesinternationalandmulti-generational successionplanningsolutionstofamilieswithvarying wealthtransferrequirements.

Despitethebreadthofwork,allactivityisunderpinnedby thecompany'scommitmenttokeepingclientsattheheartof everythingtheydoand'ThinkingBeyondTomorrow'.

Alicebelievesthatthesearevaluesthathavebeen instrumentalindevelopingmeaningfulandproductive relationshipsandinteractionswithbothclientsand intermediaries.

Byinstillingandpromotingthesevaluesacrossthe company,italsocreatesacloselyalignedculturewhich helpsbuildemployeeconfidence,bolsteringthefeelingof whatthecompanycanachieveandhowitsobjectivesare bettermetasateam.

Thisculturealsoresonatesstronglywithclients, showcasingexpertiseandconfidenceearnedthrough experience,ultimatelystrengtheningtheperceptionof Hawksfordanditsteamsastrustedadvisors.

EmbracingTechnologyandInnovation

Alicebelievesthatunderstandingthewiderindustryis crucialtobeingabletogivethebestadviceandbuildinga strongrapportwithclients.

Oneimpossible-to-ignoretrendistheongoingintegration andevolutionoffintech,andoverthenextdecadeshe expectstheadoptionofartificialintelligencetoplayakey roleinthefuturedevelopmentofthesector

ThisisanareawhereAlicefeelsHawksfordisparticularly strong,andintowhichthecompanyhasmadesignificant investmentonitsjourneytoconstantlyimprovethedelivery ofitsservices,frominitialpitchestoongoingand longstandingclientrelationships.

Withastrongculturefoundedonenthusiasm,ambitionand entrepreneurialism,Hawksfordrecentlyadoptedahybrid workingenvironment,empoweringitspeopletoapplythese qualitiesanddeliverintelligentandcreativesolutionstoits clients.

Collectively,thiswillpositionthecompanywellforthe future,ensuringthatthebusinessoperatesmoreefficiently

tostayaheadofthecurve,placingittorespondquicklyto emergingmarketopportunities.

FarsightedGoals

It'stheconstantlyevolvingnatureoftheindustrythatAlice findsmostappealing,andisonefactorthatshebelieveswill leadhertoremaininthefinancialservicessector,whereshe intendstocontinuegrowinganddevelopingherexpertise. Alice'sgoalsatHawksfordaretosupportthebusinessin reachingitsaspirationofbecomingthemarketleaderin eachofitsvariousbusinesssectors,thepreferredchoicefor clients,andthepartnerofchoicetoitsintermediaries.

ThisiswhereAlicebelievesthatshecanaddthegreatest value,developingstrongandenduringrelationshipswith thenextgenerationofwealthownerswhoaremore entrepreneurialandlessrisk-aversethantheprevious generation,andforwhombrandnewinvestmentstrategies willberequired.

Aliceadvisesaspiringentrepreneurstounderstandboththe widerfinancialservicesindustryandtheirspecificsectorof choiceinsideandoutinordertoensureyou'reattracting andretainingtheverybesttalent.Shesays, "Develop a compelling human resource strategy to hire the right candidates, lead them towards achieving the company's objectives and goals, and encourage a natural inclination towards engaging with people from all walks of life.”

Aliceconcludesbyreemphasizingthattheindustryisall aboutpeople.Itisessentialtoengagewellwithpeople,to takethetimeandinvesttheresourcestounderstandtheir needsanddevelopsolutionsthatconsistentlymeetand exceedtheirexpectations.

GuidingLight
Clients are at the center of everything we do. We take time to understand their requirements and ambitions to deliver structured administrative and planning solutions.
“ “
COVER STORY

AmySanchez

An Incredible Listener to Envision YOUR Career Path

Roughseasmakesskillfulsailors.Similarly,when itscomestothebusinessworld,challengeswhen handledcorrectlycanpavethepathtoimmense happinessandsuccess.Supportingcorporateleadersand companiesastheirnavigatekeytransitionsisthefuelthat drivesAmySanchez.She’sdevotedherlife’sworktohelp values-firstleadersandcompaniesovercomeperceived challengesandevolvesotheycanincreasehappiness, impact,andearningpotential.

AstheCEOandExecutiveCareer&LeadershipCoach ofSwimAgainsttheCurrent(www.swim-against.com), Amyhasworkedwithover100CorporateLeadersand Companiestohelpthemnavigatekeytransitions.Her partnershiphelpsthembuildawellthought-outstrategyand executewithintention,yieldingameasureableincreasein results.

Insights Success interviewedAmytolearnmoreabouther lifeexperiencesandherperspectiveonExecutiveCareer andLeadershipCoaching.

Belowarethehighlightsoftheinterview:

Briefouraudienceaboutyourjourneyasabusiness leaderupuntilyourcurrentpositionatSwimAgainst theCurrent.Whatchallengeshaveyouhadtoovercome toreachwhereyouaretoday?

Asalljourneysinvolvingsignificantchangedo,mystory startedwithconfusionandunhappiness.

Ihadbeeninaseniormarketingpositionforahealthcare company,anduponannouncingmypregnancy,theyasked metorelocate,payoutofpocket,orquit.Thatdidn’tsit wellwithme,andIhadbeenthinkingaboutachangefora while.Iworkedwithacoachandidentifiedcoachingasthe pathIwasbeingcalledtowards.Itwasareallyemotional timeanditwasdrivingmetowardsthefutureIwasbeing calledto.

Aftergettingmycoachingcertificationandopeningthe doorstomynewbusiness,Iwentthroughthetypical entrepreneurialpathofstumblingalong,tryinglotsof differentthings,workingwithmanydifferentclientsuntilI refinedmyprocessandfoundtherightmix.Afteracouple ofyears,Irealizedthatmyclientswereconsistentlysee amazingoutcomes!That’swhenIknewIhadsomething special,andfromthere,itgrew.

Tellussomethingmoreaboutyourcompanyandits missionandvision.

Mycompanyismission-first.Mymissionistohelp corporateleadersreachtheirfullpotentialandbuilda nourishingandproductivecareerandlifethathonorstheir valuestocreatealargerimpactontheworld.

Externally,IexplainthismissionasIhelpcorporateleaders navigatecareertransitionssotheycanmaximizehappiness, impact,andearningpotential.Seeingthishappenisoneof thebestpartsofmyjob.

When you help talented, high achievers with an eye on the greater good get in their flow, everyone benefits.
The 10 Most Successful Businesswomen to Watch 2022
February 2022 | 16 | insightssuccess.com

Amy Sanchez Executive Coach and CEO

Myvisiongrowsasmycapacitytoserveexpands.Itusedto befocusedonpartnering1:1withcorporateleaders.Over time,it’salsoexpandedtosupportingteamsandmissiondrivencompaniesastheyintentionallytrytoprovide supporttoenableemployeestoreachtheirfullpotential.

Fortunately,thecoachingskillsetandassessmentsIutilize areveryeffectiveacrossB2CandB2Banddrive measurablepositivetransformations.Andit’ssuperfun.So, it’sawin-win.

EnlightenusonhowyouhaveimpactedtheCareer Coachingnichethroughyourexpertiseinthemarket. It’shardtoanswerthisquestionbecausetherearemany incrediblytalentedcareercoachesinmyspace.AlthoughI collaboratewithseveral,mostofustendtofocusonour individualsphereswithlimitedinteraction.

Icansaythatwhilesomecareercoachestendtofocuson theimplementation(resume/LinkedIn/interviewing,etc.),I startearlierinoptimizingmindsetandclarifyingthetarget. Ifindthatmovingstraightto“thedoing”ofcareer searchingcanoftenlandflatifthecandidateisn’tinthe rightmindspacetobesellingtheirskillsand/orifthey’re notfocusingonthe“right”roleforthem.

WhenIstartearlierinthisprocess,itenablesmyleadersto understandthevaluetheybringtothetable,startseeing opportunitiesinsteadofchallenges,andgetclearonwhat typeofroletheywant.Myleadershavelimitedfreetime, sowhenwedostartthe“implementation”partofthejob search,weensurealleffortsarefocusedontherightareas toyieldmaximumresults.

Wedothisbytakingtheiridealroleandusingittocraft theirjob-seekingstrategyandmessaging.Weputtogethera networkingstrategy,buildtheirbrand,preparefor interviews,andgameplansalarynegotiations.Thisenabled oneofmyclientstosecurea$100Ksigningbonusthathe otherwisewouldn’thavegotten.

It’slessofa“hireme!”approachandmoreofa“doyou haveajobthatcomplimentsmyexpertiseandenablesmeto focusmyenergyonhelpingyoubuildsomethingI’m passionateabout?”Thatentirelyflipsthescript,putsmy clientsinthedriver’sseat,andtendstoyieldafulfilling nextroleandoftenmultipleoffers.

Describeindetailthevaluesandtheworkculturethat drivesyourorganization.

Mycompanyisveryclient-first.It’sallaboutdelivering

valuethatenablesmyclientstogoonthejourneythey want.Toensurewe’reclearonwhatthatis,Ihaveevery clientfilloutanintakeformtotellmeexactlywhatthey wanttoachieve.Thatenablesmetotailormycoaching methodologytosupporttheiruniquegoalsanddesires.

I’malsoveryclearonwhoisnotagoodfitformy organizationanddon’toffertoworkwiththoseclients. Everyonefillsoutadiscoverysessionapplication.Ifthere’s amutualfitandIfeellikeIcanreallyhelpthatpersonwith theirgoal,Iwilloffertoworkwiththem.Iconsiderthe workIdotobeverysacred,andit’simportanttoensure there’salevelofcomfortforboththeclientandmesowe canbothdoourbestworktogether

Wheredoyouenvisionyourselftobeinthelongrun, andwhatareyourfuturegoalsforSwimAgainstthe Current?

Workingwithcorporateleadersprivatelywillalwaysbe partofmybusinessplan.That’sthefoundationofSATC, anditfillsmycup.Inthelongterm,asdemandformy servicescontinuestogrow,Ienvisionexpandingthe coachingteamandincreasingthepercentageoftimeIspent coachingandfacilitatingworkshopsformission-driven companies.

Whatwouldbeyouradvicetobuddingentrepreneurs whoaspiretoventureintotheCareerCoachingsector? Bepreparedforacoupleofyearsofbusinessbuilding beforeyougetyourfooting.Stayfocusedononeortwo promotionalactivitiesthatyouenjoyandstayconsistent. Focusondeliveringagreatexperiencetoyourclientsand trustthatgrowthwillfollow.

February 2022 | 18 | insightssuccess.com

The 10 Most Successful Businesswomen to Watch 2022

February 2022 | 20 | insightssuccess.com
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The
10
Most Successful Businesswomen
to
Watch
2022

ElissaWeimer

Training Your Dog to be PAW-SOME

Ibondbetweenadogandownerisimpeccable.You mighthavecomeacrossseveralvideosonsocialmedia whereadogishappy,carryingouthisshenanigans, spreadingsmilesonmillionsoffaces.However,many effortsgointotrainingthesedogs,consideredasan essentialpartofcaninecompanionship.ElissaWeimer takesdogtrainingtoherhearttodeepenthebondbetween theownerandthedogtowidentheirsmile.

fyouareapetowner,youmayunderstandthatthe

differentfeelingthanseeinganagentorpoliceofficerat yourdoor.

ElissaistheOwnerofPaw&OrderDogTrainingandis aProfessionalTrainer,withnumerouscertificationstoher name.ThroughPaw&Order,sheoffersprofessional, balanced,dogtrainingandbehavioralproblemsolving throughoutthePittsburgharea.Paw&Orderrecently expandeditsreachtoSouthwestFlorida,Houston,TX,and CentralOhiothroughfranchising.

InsightsSuccesscaughtupwithElissainourendeavorto find “The 10 Most Successful Businesswomen to Watch 2022” andtalkedabouthowsheisinstillingprideindog owners,aswellasmakingdogssaferinthecommunityasa whole!

Below are the highlights of the interview:

Briefouraudienceaboutyourjourneyasabusiness leaderuntilyourcurrentpositionatPaw&OrderDog Training.Whatchallengeshaveyouhadtoovercometo reachwhereyouaretoday?

IjoinedthemilitaryrightoutofHighSchool.Beinga MilitaryPolicewomanledmetothepathIamonnow.

Duringcollege,Iacquiredapaidinternshipwiththe AttorneyGeneral’sofficeandlaterwiththeFederalBureau ofInvestigationsontheirViolentDrugandGangsquadin Philadelphia,PA.Aftertwoyearsofinterningthere,I appliedforaSpecialAgentposition,butquicklyrealized thatjustwasnotwhatIgenuinelywantedtodofortherest ofmylife.Iwantedtohelppeopleandwantedpeopletobe excitedwhentheysawmearriveattheirhomes—a

IknewIwantedtobeanentrepreneur,butIdidnotknow wheretostart.IspentalongtimefiguringoutwhatIwas goodatandrealizedIamgoodatteachingpeople.Ijust hadtodecidewhatIwouldbeexcitedtoteach!Irealized thatIloveanimalsandthattheyhadthepowerofmaking peoplefeelgoodinsomanyways.Irealizedthatsomany peoplehavedogs,soIdecidedtoshadowmanyotherdog trainersandattendedatonofschoolstolearnasmany techniquesaspossibletohelppeopleENJOYtheirdogs.To thisday,Icontinuetolearnandbettermyselfandmyteam oftrainerstohelpasmanypeopleaspossible.Wenotonly continueoureducationwithbehavioralproblems,butalso

February 2022 | 25 | insightssuccess.com

withotherareasofdogtrainingsuchastricktraining, TherapyDogTraining,CanineGoodCitizen,agility training,largefieldsocializationclasses,andK9Detection training(myBelgianMalinoisandIwon1stPlace Narcoticsatlastyear’sPoliceK9Competitionin Kentucky).Werealizedhowmuchwehavetoofferand howuniqueourcompanyisthatwedecideditwastimeto franchisein2019!

Tellussomethingmoreaboutyourcompanyandits missionandvision.

Paw&Order’smissionistoimprovethelivesofasmany familiesaswecanbyprovidingqualityandeffective individualizeddogtraining.Ourvisionistocontinue spreadingPaw&Ordernationwideandhaveanamazing trainingprogramtoensurethatthequalityofourlocal Pittsburghmarketismirroredineverymajorcityinthe UnitedStates.Wetrainourtrainerstothehigheststandards andtreatouremployeeslikefamily.Allourtrainersare extremelyvaluabletous,andwemakesurethattheyare welltakencareof.Itbuildstheirloyaltytoourbrand, makingthemwanttoworkevenhardertoensurethatour clientsarehappyandexcitedtoreferustotheirfamilyand friends.

Enlightenusonhowyouhaveimpactedthetraining nichethroughyourexpertiseinthemarket.

Ourtrainingisuniquetoeachdogandfamily.Wehavealso madetrainingsimpleandeffectiveforfamiliesanddogs.So often,wehearthat“mydogwillonlylistenifIamholding treatsortheleash/someotherpieceoftrainingequipment.”

Oraclientwillsaythattheirdogknowsallbasic commands(sit,down,come,stay)butwillnotdoitwhen thereareotherdistractionsaroundortheenvironmentdoes notlookthesameeverytimeforthedog.

Dogsdonotgeneralizethingswellandneedhundredsof repetitionsinasmanysituationsaspossibletoreliably understandwhatyouareaskingthemtodo.Wehave masteredourcommunicationwithdogsandtheirownersto

trainSIMPLE.Wehavefoundthatoverloadingourclients withabunchoftrainingjargonthatmeansnothingtothem isnothelpful.Dogownerswanttheirdogtobeagood familydogtheycantrustandbeproudof!Theyarenot competinginshowswiththeirdogwheretheyneedtolearn fancytricksandunrealisticpositionstotheirfamily situation(thereisnothingwrongwithcompetitions,but mostpetownersdonotcareaboutthat).Mostpeopledonot haveperfecttimingwhenitcomestocommunicatingwith theirdog,soweusemethodsthatallowadelaybetween rewardsandconsequencesoncetheirbehavior,like/dislike, hasbeenidentified.Thishelpstremendouslysothattheir dogwilllisteneveniftheirownerdoesnothavefoodora leashintheirhand.

Weprideourselvesonsolvingbehaviorproblemsand teachinggoodbehaviorsforthelongterm,notjustforthe moment.Ourclientshavelifetimeaccesstoourtrainersand theyhaveaccesstoafreeprivateadventuregroupafter theirtrainingiscompletetomakesurethattheycontinueto besuccessful.Itintroducesthemtoanamazingcommunity ofotherdogsandownerstoexperiencefunthingswith.At leastonceaweek,wemeetupattrails,parks,stores,lakes, bars,etc.,andgohiking,camping,kayaking,orjustenjoya nicedayoutsidewithourdogsandadrink!Wewantpeople toexperiencehowlife-changingourdogtrainingprograms are.Onceyourdogiswelltrained,yourworldbecomes morefulfillingandexciting!

Wheredoyouenvisionyourselftobeinthelongrun, andwhatareyourfuturePaw&OrderDogTraining goals?

Werecentlystartedopeningnewlocationsnationwideand wanttocontinuedoingso.WestrivefortheQUALITYof ourtrainersinsteadofquantity.Paw&Orderismy“baby,” andwewillonlyexpandwithindividualsthatmatchour integrityandmotivationtoworkhard,beproudofwhat theyaredoing,andcontinuetoimprovethequalityofthe business.

“We pride ourselves on solving behavior problems and teaching good behaviors for the long term, not just for the moment. We will investigate and solve your dog's behavior problems.”
February 2022 | 26 | insightssuccess.com

Elissa

Weimer Owner & Professional Trainer Paw & Order Dog Training February 2022 | 27 | insightssuccess.com

to Success

Leaders that We Need Today

Door
February 2022 | 28 | insightssuccess.com

Lifeisastrugglethatrevolvesaroundpersonal andprofessionalchallenges.And,whenyou arestruggling,seekingadvicefromgenuine friendsalwayshelpsyou.Butinsteadoffollowing peopleandtheiradvice,createyourownopportunities thathelpyoufindyourownpath.Becausefateisby farthegreatestmysteryofall,andyoucannever knowwhereitwilltakeyou.Buttherealquestionis thereanalternativetoallofthis?Whileeveryone speaksaboutthesecomplicatedthings,let’sdiscuss thesolutionthroughthisarticle.

Ourlivesareconnectedtotechnologyandsocial media,astheyplayakeyroleintoday’smodern world.Asbusinessleaders,wehavetoacceptthefact thatthevisiontobringchangeinthelivesofthe peopleandtransformtheworldispossiblewith technology.But,promotingcompassionandwellbeingamongthepeopleisalsoequallyimportant. Understandably,everyonewantstocreatetheir identityandinfluencetheworld.Butdeveloping leadersjustforthesakeofbusinessoutputandprofits willdegradethequalityoftheleadership.And,we don’twantsuchleaders,especiallyintoughtimeslike today

Wewantleaderswhocangetthebestoutoftheir team,whichispossibleonlywithoutthefearof judgment.Itisagreatwaytolead,discuss,guide,and helpeachotherincrucialtimes.Arayofhopeisall peopleneed,andleaderscanbringthathopethrough thesesources.Forexample,ifanyemployeeknows thathe/shedoesnothavetofacetheissuesaloneand thereissomeonetotalkaboutit,itgiveshopetothat person.

Yes,that’sthealternativeforaleader–toconnect-to helpthosewhofeeldownandtrytobringthebestout ofthem.That’swhattheleadershouldberecognized for,andthisistheshiftleadersneedtobringcurrently Asanorganizationandaspeople,weshoulddevelop compassionandethicsthatreflectouroutlookonthe world.

Itisonlywiththisapproachwecanmakeitpossible tosustainandimpactlivesforlonger,creatingabetter worldforall.Thisisamuch-neededalternativein today’spandemicsituation–promotingcompassion

andwell-beingamongthepeople.Nowthatwehave gotthealternativesolutionfortheleaders.Thenext questionis,howdoyourecognizethatyouneedhelp? Mostofustodayaretoobusymakingaliving.We existonlywithinourdailyroutine,asweare preoccupiedwithmassiveresponsibilitiesinmany aspectsofourlives,likeacademic,financial,career, householdchores,etc.Andduetothis,itbecomestoo latetorealizethatyouarealreadystruggling–emotionallyandmentally.Wenolongerlistentoour body&mind,andfinally,wedonotappreciateour actual/reallife.

Thereappearsanabsenceofself-care.Takingcareof yourselfcanbeoverlookedagainstalltheprofessional pressuresofourlife.Butitisimportanttotaketimeto careaboutyourphysical,emotional,spiritual,and mentalhealth.

Beforeyouextendyourcompassionandauthentic careforpeople,youmustfirstpracticeself-care. Why? Becauseyoucannevergivewhatyoudonot have.

Belowarethingsthatcanhelpyouinpracticingselfcare:

Startyourdaydoingthingsyoulovethemostand boostyourmood.

Begratefulforthingsyouhave,nomatterhow smallorbigitmightbe.

Havesufficientsleep,healthyfood,andexercise regularly

Doactivitiesandinteractionsaddvaluetoyourlife

Therearemuchmorethingsthatyoucandiscover yourselftopracticeself-care.Afterfollowingallthe things,youwillappreciateyourlife,evenmore, resultinginahealthywork-lifebalance.Withpeaceof mind,youwillachieveyourlifegoals.Youwillknow yourselfbetter–seeabetterversionofyourselfand attractpositivityinyourlife.

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February 2022 | 29 | insightssuccess.com

JAIMINE JOHNSON Director, Commercial Operations, Leasing and Sales Realtor DRK and Company Realty

JAIMINE Director, Commercial Operations, Leasing and Sales Realtor DRK and Realty

February 2022 | 30 | insightssuccess.com

iinne e

ohnson ohnson a aim mJ

Imoralsthatareasvaluableasthelanditself.

ntheworldofrealestate,sincerityandintegrityarethe

Engrainingthesemoralswithinherself,Jaimine JohnsonhaswalkedalongroadtobecometheDirectorof CommercialOperations,Leasing,andSalesRealtorat DRKandCompanyRealty

Jaimine'sprovenstrategieshaveshiftedtidesintheniche, gainingherrecognitionasoneofthemostsuccessful businesswomen.Withassetsabove$225millioninthe DRKportfolio,shehasaprovenrecordofsuccessin developingstrategiesthatdriverevenueandincrease overallbusinessprofitability.

InsightsSuccesscaughtupwithJaimineandtalkedabout herjourney,challenges,andfuturegoals. Below are the highlights of the interview:

Briefouraudienceaboutyourjourneyasabusiness leaderuntilyourcurrentpositionatDRK.What challengesyouhavetoovercometoreachwhereyouare today?

AsDirectorofCommercialOperations,Leasing,andSales forDRK,Ihavedevelopedandimplementedlong-term strategiesforthecommercialassetdivisioninthe investmentmanagementofoffice,industrial/flex,medical, retailproperties.

IpreviouslyworkedatDRKfrom2007to2015,andI broughtawealthofrealestateexperiencetothecompany.I haveoverseentransactionsinvolvingtheassetmanagement, sales,leasing,andmarketingofcommercialproperties whileexecutinginitiativestopromoteandsupportcompany growth,globalplanning,newbusinessstart-ups,and companybranding.AtDRK,Iconsistentlymaintaineda 96%tenantoccupancyratewhileincreasingoutsidelistings by83%.

MyrealestateexpertiseinColumbusincludesworkingas FirstVicePresidentofColliersHealthcareRealEstate Group.There,Idirectedtherealestatestrategyand

operationsinprovidingconsultativeservicesforhealthcare systemsandserviceprovidersbothinOhioandona nationalplatform.Ialsoservedasseniorvicepresidentof commercialrealestateatHuntingtonNationalBank.I developedstrategiestoenhancetherealestateportfolio comprisedof$10billioninoffice,retail,andlandoutparcel properties.

Thegreatestchallenge,certainlywhenIjoinedcommercial realestate,wasthattherewerenotmanywomeninthe industrywhodidwhatIwastaskedtodo.Iremember sittinginmeetings,andIwasonewomantoover80menin theroom.Icertainlydidnotseeitasachallengebutrather anopportunitytopavethewayfordiversification.Iwill admitthatColumbuswasverywelcoming.Ihavehadthe distincthonorofworkingwithsomeoutstandingleadersin thiscity

TellussomethingmoreaboutDRK,itsmission,and vision

DonaldR.Kenney&CompanyRealtyhas50yearsof experienceinColumbus,Ohio,inlandacquisition,land development,propertymanagement,andthesaleandlease ofalltypesofcommercialproperty,includingprofessional andmedicalofficebuildings,warehousedistribution,and retail.

EnlightenusonhowDRKhasmadeanimpactinthe Landnichethroughyourexpertiseinthemarket.

DRKisalocallyownedandoperatedcompany Thatproves mosthelpfulwhenunderstandingexactlywhatyour communityneeds.Beinginthebusinessfor50+yearsinall municipalitiessurroundingCentralOhiohashelpedDRK solidifymanyusefulrelationshipstodeterminewherethe nextpieceofpropertyispurchased.

February 2022 | 31 | insightssuccess.com The 10 Most Successful Businesswomen to Watch 2022

Landdevelopmentsignifiesgrowthinacommunity.DRK takesprideinfindinggreatsitesthatcanprospernotonly withcommercialandresidentialconstructionbutalsomany benefitstosurroundingretail,schools,tourism,creating newcommunityinfrastructure,etc.

Undeniably,technologyisplayingasignificantrolein almosteverysector.Howareyouleveraging technologicaladvancementstomakeyoursolutions resourceful?

Forbetterorworse,technologyhaschangedhowmost businessistransacted.Undoubtedly,realestatehas benefitedfromimprovedefficienciessuchasvirtualtouring, esigning,andonlinelistingssources.

Lastly,allowingmeetingstotakeplaceonlineversusinpersonhelpedusnavigateandcontinuetodobusiness safelyandeffectivelyduringapandemic,oneofthemost difficulttimesournationhaseverfaced.

Ifgivenachance,whatchangewouldyouliketobring intheAssetManagementindustry? Optimization,efficiency,andlastly,improvethe understandingofassetmanagementandhowitprovesto playacriticallyimportantroleinproperNOI.Assuringall PropertyManagersarelicensed,agents.

What,accordingtoyou,couldbethenextbigchangein theCommercialRealEstateindustry?HowisDRK preparingtobeapartofthatchange?

Wewillcontinuetofocusontheneedforwork-flexibility, dining,shopping,healthactivities,andthesupportofour clients.Weareunderthestrongbeliefthatweneedtobe affordableandclosetomanyamenitiesthatsupportour

clients'staffinourbuildingswhileprovidingasafe environmentthatallowstheemployeestoworkhaveproper innovation,social,transportation,andtelecommunications systems.

Wheredoyouenvisionyourselftobeintheendand whatareyourfuturegoalsforDRK?

IhavecertainlyfoundwhatIenjoydoing.Theysay,"Do whatyoulove,andyou'llneverworkanotherdayinyour life"WeareaNichebrokerage;weenjoyspecializing,we studyourmarket.Ifeelwebelonginthespaceweare currentlyoperatingin,landlordswithsquarefeetfrom0120,000SF

Maintainingourgoalswillbekey.Stronggoalsforour teamwillbetoreconfigureourcurrentrealestateto maintaintheneedinthespaceandcontinuerelationship building:strongoccupancyandanevenstrongNOItoour investors.

Whatwouldbeyouradvicetobuddingentrepreneurs whoaspiretoventureintotheLeasing/Salessector? Knowyourworth,bestrongwithknowledgeandcontinue toeducateyourself.Alwaysbewillingtolearn.Lastly,pick upthephoneandseepeopleinperson.Itismucheasierto doatransactionwithafriendthanwithastranger.

February 2022 | 32 | insightssuccess.com

Jillian Weston

Owner/Founder Jillian's Circus

Jillian Weston

An Astute Digital Marketer Leading with Relatability and Empathy

Theeffectivenessoftheleadersismainlyfiguredout bytheirabilitytocooperativelyworkwiththeir teamandleadthatteameffectivelytodelivergreat results.Learninghowtoteachandmotivatepeoplewho havedifferentvalues,goals,andmotivationsthanyoudo,is tough.Leadersneedtodealwithavarietyofpeopleinthe team.Theyneedtohavegoodsoftskillstorelatewithall thepeopleintheteam.Theyneedtoempathizewithpeople andbringoutthebestinthemtodriveorganizational success.

Leaderswhorelatetothepeopleintheirteamdeliver remarkableresultsfortheorganizationsaswellastheir clients.Onesuchleaderwhohascultivatedtheartof relatingtothepeopleisJillianWeston.Understanding peopleandbecomingmoreempathetichasmadehera betterleader.SheistheOwner/FounderofJillian's Circus Thecompany’sfinely-honedbalancingact identifiesitsclients’goalsandachievesthemutilizinga widearrayofonlinemarketingtools.

InspiringEmployeestoMeetNeedsoftheClients

Jillianbelievesthatastheownerofadigitalmarketing agency,itisimportanttocreateastrongfoundationwiththe rightpricingandserviceoffering,hiremotivatedpeople withpositiveattitudesandnaturalskills,teachthemhowto dotheirspecificjob,andfinallycontinuetoteach,check-in andmotivateeachpersoninhercompany.On-going encouragementandeducationkeepheremployeescurrent withtheirclients’needs.

BeingCompetitivebyMaintainingSolidOnline Presence

Talkingaboutthesignificanceofdigitalmarketing,Jillian mentionsthatitisimpossibletoreachyourcompany’sfull potentialwithoutdigitalmarketing.Thereturnon investmentisinsane.Digitalmarketingsavesanincredible amountoftimeandmoneybecausetheinternetprovidesa

placeforpeopletodobusinessanywhereintheworldat anytimewithouttheexpenseofanoffice,staff,etc. Forexample,aboutiquemightspend$10,000ontheir onlinewebsite,butthatisn’tevenclosetowhattheywould spendonrent,utilities,andstaffinginjustoneyearata brickandmotorlocation.Andtheirwebsitewilllastatleast 3-5years.

Anotherexampleshegivesisofcoaching.Acoachcanput theirlessonsonlineasvideosorhostthemvirtually, allowingmorepeopletoview/attendeachlessonand raisingtheamountofmoneytheycouldearn.Scheduling individualappointmentsorhavingaphysicalclassroom limitsbothyourtimeandthenumberofpeoplewhoattend eachlesson

Jillianstates, “Even if you cannot sell your products/ services online, it must be said that maintaining a solid online presence is still relevant. The presence alone increases your opportunity to gain new business, increases customer loyalty, repeat business, and referrals; and allows you to stay competitive. Few business owners achieve success without a digital marketing strategy.”

BeingAdaptableinUnprecedentedTimes

EveryonecanagreethattheSpringof2020wasadifficult timeforeveryoneduetothepandemic.However,itforced manybusinessestorealizethattheirbusinessneedstoadapt tothisdigitalera.Jillianopinesthatifentrepreneursdidnot knowbefore,thepandemicshowedthemthattheyneeded toenergeticallyselltheirgoodsandservicesonline.

Inanydisaster,someindustriessuffer,andothersbenefit. Jillian’sCircusadaptedbyhavingemployeesworkfrom home/remotelyandworkingwithcurrentandnewclients ongettingtheirbusinessonlineasquicklyaspossible.

Jillianstates, “That’s all part of business- sometimes you’re up and sometimes you’re down and must find a way to adapt.”

February 2022 | 35 | insightssuccess.com The 10 Most Successful Businesswomen to Watch 2022

CelebratingSuccessofEachOther

Whenitcomestodrivinganorganization’ssuccess, maintainingapositiveworkcultureisessential.Jillian’s Circusstrivesforapositiveworkenvironment.Itstraining manualgoesbeyondbasicskills/rules.Itstressesinter officerelationshipsandcollaborativestrategiesby encouraginganon-competitiveenvironment,offeringongoingtraining/teammeetings,andhostingseveralparties everyyearforallemployeesandclients.Jillian’sCircus celebratesoneanother’ssuccessesandprovidesincentives torewardexcellence.

Besides,Jillianexpresses, “If there is even one negative Ned/Nancy in your office- get them out!!! Like right nowstop reading and fire them. If you’re the person who is negative, then you need to stop because it’s killing your business.”

OneDesiredChange

Ifgivenachance,onechangethatJillianwouldbringinthe waybrandsandpeopleconnectistoremovepeople's skepticismwhenitcomestosales.Shestates, “Every business is in business because it fills a need. If there is something you need or want, and you hear about someone

who has or can do it, then book a meeting with them to see if what they offer makes sense. If it does, move forward. If it doesn’t, let them know and thank them for their time.”

CreatingStrongBaseandBuildingonthat

Jillianadvisesaspiringbusinesswomentostartbycreatinga strongbase.Sheinstructs, “Think about your client’s journey from hearing about your business to working with you for 10 years. Think about what they will see, what they will hear, what they will receive, etc. when they interact with your business and employees. Will they see a professional website? When they call how does someone answer? What does follow-up look like? If they walk into your office, is it comfortable? Then create a consistent, professional, branded flow every customer will experience.”

CreatingAuthorityinDigitalMarketingSpaceand GrowingLikeaWildfire

Overthenext5years,Jillian’svisionistoestablishJillian’s Circusasanauthorityinthedigitalmarketingspace,work ondigitaladvocacy,andgrowlikewildfire.

“Jillian’s Circus is a full-service online marketing agency that regularly makes magic happen for clients.”
February 2022 | 36 | insightssuccess.com

Karen Karen Simon Simon

to

the Most

Determined
Make
Karen Simon President & Managing Partner (Tarrant County Division) Emersons Commercial Real Estate

romfacingchallengesandrisingtotheoccasionto

Fdenttheuniversewithhersheerwill,KarenSimon hascomealongwaytobecomethePresidentand ManagingPartneratEmersonsCommercialRealEstate TarrantCountyDivision Today,Karenisadmired throughoutthereal-estatenicheforherfantasticleadership skillstohelpherclients,employees,andagentsgrowin theirprofessionandsucceedintheirbusiness. LetusdivedeepintoKaren'sdeterminedjourney.

ClimbingUptheLadder

Fromthebeginningofherprofessionaljourneyin1983 untiltheearly2000s,Karen'ssignificantchallengeto overcomewasstrivingasawomaninaprimarilymaledominatedindustry.Shewasamongstthefewwomenin thatperiodthatoperatedinindustrialreal-estate;however, shefoundclientsthatwereopen-mindedtodeal professionallywithwomenaslongastheywereinformed andworkedhard.Although,fellowmalebrokerswere slowertowelcomewomen.

WhenKarenwasinchargeofPublicRelationsand IntergovernmentalRelationsforfivestatesatthe DepartmentofHousingandUrbanDevelopment,she learnedhowtoobtainherbroker'slicense,neverhavinghad asaleslicense.Thedepartmentdidnotallowitsemployees toholdasalesman'slicensebecauseitcouldcreatea potentialconflictofinterest.

Fortunately,anewregulationopenedforoneyearallowed thosequalifiedtobebrokerstobypassasalesman'slicense andsitforthebrokers'exam.Karenappliedandlearned thatshelackednineclassroomhoursorthreesemester hoursoutof60toqualifyfortheexam.Beingachallenge, Karencouldnotresistandtookatwo-weekleave,tooknine classroomhours,andattendedtheexam.Shepassedand earnedherbroker'slicense,whichshecouldholdaloneand meetthelegalcriteria.

Armedwithanewtool,Karensetaboutherbusinessasif nothinghadchangeduntilataChristmasparty;shemetthe headofindustrialrealestateforHenryS.Miller,thenthe

largestrealestatecompanyinthestateofTexas.Sheshares, "After the usual chit-chat, he asked me by chance did I hold a real estate license? I said proudly, "Yes, I do!" and he offered me a job that was hard to resist.”

HenryS.Millerwantedtoopenanindustrialrealestate divisionintheirTarrantCountyofficeandhiretheirfirst

February 2022 | 39 | insightssuccess.com
The 10 Most Successful Businesswomen to Watch 2022

womanasaheadofadepartment.Aftersixmonthsof discussionandnegotiation,therewerenofemaleindustrial realtorsinTarrantorDallasCountyin1982.Karenbegana boldnewroadinherlifeasthefirstfemaleindustrialrealtor andthefirstfemaleheadofadivisionwithinthelargestreal estatecompanyinthestate.Sheasserts, "I remained with Henry, later to be Grubb and Ellis, for six years and then began a wild ride in the real estate business as the market took a downturn and the federal government became the largest real estate owner in the country.”

TheNextChapter

From1990to1993,Karenwasapartnerandsignificant shareholderintheR.E.GroupAdvisorsInc.DBAtheReal EstateGroup.Itwasawomanandminority-owned company,wheresheenjoyedthebenefitsandopportunities allowedtothissmallgroupinadministratingandor marketingforthegovernment.

Astherealestatemarketbegantoshift,KarenlefttheReal EstateGroup,joiningaregional-sizedretailleasingand salesdevelopmentorganizationcalledtheWoodmont Companyastheheadoftheirnewlyformedindustrialand landdivision.Shespentsixyearswiththem,helpingthem withtheindustrialneedsoftheirretailclients,and managingsitedevelopment.

In2003,KarenwasrecruitedtostartaTarrantCountyoffice fortheBradfordCompanyandspentthenext12years makingthemasuccessfulventureinTarrantCounty Sharingherexperience,shesays, "Alas, no opportunity there for ownership was going to come my way, and so my adventurous soul moved me on. In 2014, I founded the TIG company in Tarrant County, also an industrial and office brokerage and management company.”

Whenthestarsalignedin2016,Karenmetthepartnersof EmersonsCommercialRealEstateanddecidedthatshewas finallyathome.RichardWebb,aformerbanker,andMatt Price,aCPA,decidedtheywantedaTarrantCountyoffice andknewtheywantedapartnership,notanemployee-run office.Karenmentions, "We agreed that we had made a marriage worth keeping. In 2016 we formed the Fort Worth office of Emersons Commercial Real Estate. Richard and Matt had founded Emersons in 2004, and by 2016 they had a successful brokerage company and a rapidly growing management company managing over 7 million square feet in Texas.”

By2019,EmersonshadformedwithaSaintLouis-based partner,PriorityProperties,apartnershipcalled1045to

manageallofKroger'srealestatenationwide.Theyopened multipleofficesacrossthecountrywithamissiontobethe bestrealestatecompanypossibleandtohandletheirclient's needsasclosetoperfectionaspossible,havinggrowthand strengthastheobjective.

ATeamPlayer

Sharingherthoughtsontechnology,Karensays, "I am a bit slow on technological advances but have surrounded myself with techy people who help me see over the horizon. I want to help agents see that doing their best for their clients will ultimately help them the most if given a chance. Courtesy, study, and a strong work effort will benefit my fellow agents in achieving their future success.”

TotheRoots

Ultimately,Karenseesherselfreturningmoretoateaching roleassheinitiallyspentfouryearsteachingina communitycollegeandenjoyingmentoringotherstopush towardstheirexcellence. KarenwouldliketoseeEmersonsreachitsfullemergence asanethicalandsuccessfulrealestatefirmwithasolidand loyalclientele.

MentoringNextGeneration

Karenadvisesaspiringentrepreneurstoputtheirclients' needsforemostintheirefforts."A good reputation and success record will be their reward," Karenconcludes.

February 2022 | 41 | insightssuccess.com
February 2022 | 42 | insightssuccess.com

Karina Tiwana

An Ardent Legal Professional Exemplifying Passionate Leadership

t takes dedication and laser focus to find success, not

Ito mention rolled-up sleeves and dirt under your finger nails”, statesanardentleader,KarinaTiwana Asthe GeneralCounsel,VicePresidentandCorporate SecretaryofALEUSA–theU.S.entitynameofAlcatelLucentEnterprise-Tiwanahasbeenanintegralpartofthe successofthecompany.Herpassionforthebusinessside oflawandsheerdedicationhasledTiwanatowheresheis today

Afterspendingalmost15yearsatAlcatel-Lucent,firstasa ContractManagerforfiveyears,Tiwanamovedupthrough theranksofthelegaldepartment,whereshelandeda corporatecounselpositionsupportingthemostinnovative businessdivisionsofthecompany.Eventually,becamea primarylegalresourcetooneofthesedivisions,the Enterprisedivision,in2006.Thereafter,shewastappedto supportoneofthehighestrevenue-producingdivisionsin thecompany.Shedidthatupuntil2014whenshewas invitedtosupporttheplanneddivestitureoftheEnterprise divisionasGeneralCounselintheUnitedStates.Tiwana wouldbechargedwithbuildingadepartmenttosupportall thelegalneeds ofAlcatel-LucentEnterprise,thenew stand-alonecompany,inNorthAmerica.Thiswasnosmall featbut,shesaid,“manytalentedandprofessionalpeople carriedmytorch.”

Reflectingontheexperience,Tiwanarecognizesshe’s gratefulforthemenandwomenalongherpaththatbuoyed herupwhenshefeltshemightbedrowning.Helpinganew companybebornisadauntingtask.TheEnterprise BusinessDivision,turnedAlcatel-LucentEnterprise, containsaclose-knitgroupwithmanyemployeesboasting longtenureswiththecompany

Let’sknowmoreaboutTiwanaandhercontributiontothe industrythroughaninterviewconductedbetweenherand InsightsSuccess.

Below are the highlights of the interview: Asabusinessleader,whatisyouropinionontheimpact ofthecurrentpandemiconthetelecommunications industry?

Thepandemic’simpactonpeople,insomecases,hasbeen horrifyinganddeadly.Iwillinnowayminimizemy feelingsofempathytowardfamiliesthathavelostloved onesandthosewhohavefallenillfromthevirus.And,of course,toparentstryingtocopewithbothat-homeworking andat-hometeachingofchildrenrippedfromschoolsand theirfriends.Thisat-homeworkingandteachinghas createdanincreaseintheneedfortoolsliketheAlcatelLucentEnterpriseRainbowUnifiedCommunication Platform,aswellasinfrastructuresolutions,suchasthe company’sOmniAccessStellarwirelessLANandthe OmniSwitchnetworkswitchesthatmakeeverything connecttosupporttheincreasedcommunicationneeds spawnedbythecrisis.Inthisway,manytelecomindustry segmentsarereapingthebenefitsofthe“newnormal”. It’s ashiftfromin-officetohomeworkingandfromin-person schooltohomeschool.Eveneventsandwhatusedtobe liveentertainmenthavegoneonlineaswealltrytocope withtherestrictionsrequiredtokeepallofussafethrough thepandemic.Ihearthroughnewsreportsthatmany companieswillcontinuethework-from-homeoptionsin someformorotherso,itlooksliketheneedfortelecom industrytools,solutionsandinfrastructureisgoingto continuetogrow.

Whatisyouropiniononthenecessityforbusinessesto aligntheirofferingswithnewertechnological developments,especiallywhenitcomestoDigital Transformation?

Ithinkthatwhenitcomestodigitaltransformation, businessesthataligntheirofferingstoadvancesin technologyfurtherdrivetheevolution.Technology

“ February 2022 | 43 | insightssuccess.com The 10 Most Successful Businesswomen to Watch 2022

continuestobeinstrumentalinourlivesandthegrowthof business.Inparticular,Ithink,asastrategy,aligning businessinfrastructurewithCloudtechnologybuildsa mindsetthatpushesinnovation,agilityandproblemsolving.Ourcompany’sCloudtechnologyproductsand serviceshavehelpedourcustomerspushbeyonddigital transformationplansandovercomethechallengesof workingthroughapandemic.It’scleartomethatCloud deliversthebenefitofscaleandadaptstoopportunities, whilebeingreliableandsecure.Itjustmakessensetome howflexibletechnologyenablesbusinessestoadaptthe workenvironment,ensureefficientoperationsandmanage costs.

HowdoyoubringyourGeneralCounselskillsin establishingstrategicdirectionanddeliveringresults globally?

Idothisinmanyways,butoneofmygreatestpleasuresin therecentpasthasbeencontributinglegaladvicetoour teamofwomenandmenthathavecreatedtheDiversityand InclusionEmployeeResourceGroup(ESG)underour CorporateSocialResponsibility(CSR)program Withthe executivesponsorshipofRukminiGlanard,ourExecutive VicePresidentofWorldwideSales,Servicesand Marketing,theESGhostedoursecondglobalonline summittohighlightthatdiversityandequalityarelife issuesand,definitely,abusinessissueimpactingfinancial results.Anequalworldinbusinessresultsinanenabledand betterworldforbusiness.Weneedallofourmindsandall ofourhands,asacompany,tocompeteandsucceed. Diversityandinclusion–acrossgender,ethnicity,age, religion,etc.–enableabetter,balancedenvironmentfor economiesandcommunitiestothrive.

Inwhatwayshaveyoucontributedtothecommunity? Inmycommunity,asawomanVeteran,Iamveryactivein ourAmericanLegionandAmericanLegionAuxiliary.This “AmericanLegionFamily”providessupporttolocal Veterans,theirfamiliesandthegeneralcommunitywhere Veteransliveandwork.Oneexampleofarecentprojectin 2020,werecognizedtheneedsofsomanychildreninour communityaroundChristmastime.Wesponsored,locally, ToysforTotssupportedbytheUnitedStatesMarineCorps Reserve.Weservedover300childrenandallofthem receivedgiftsandafooddonationfortheirfamilies.

Supportingthiskindof“all-volunteer”communityevent bringsmegreatjoybecauseIsawthepowerofgivingin action.Collegestudents,homefortheholidays,stood alongsidetheirParents,GrandmothersandGrandfathersto

participateinthetoyandfooddistributionportionofthe event.Istronglybelieveintheempowermentprovidedby servingacausemuchgreaterthanyourself.Igetthis empowermentthroughworkingwithinourAmerican LegionFamily.IcurrentlyserveontheExecutiveBoardas Sergeant-at-ArmsandhaveservedinthepastasPost Commander AtthetimeIservedasCommander,Iwasthe veryfirstwomanevertoserveasCommanderinthePost’s 77-yearhistory.Today,I’mproudtosay,asothernotable “firstwomen”leadersaresayingmoreandmore,“Imay havebeenthefirst,butIwon’tbethelast.”

Ifgivenachance,whatchangewouldyoubringin providinggrowthopportunitiestoWomen?

IamveryluckytohavebeengiventhechanceatAlcatelLucentEnterprisetoeffectrealchangeinmyroleas GeneralCounselatALEUSA.Ihiredstudentinternsin 2014asacreativewaytoaugmentmystaff.Weshowedso muchsuccesswithtrainingandutilizingstudentinternsin ourlegaldepartmentthatitinspiredthecompanytoadopt anInternshipProgramandnow,manydepartmentsare hiringstudentinterns.Infact,arecenthireisgoingto supplementourglobalCSRendeavors.Shewillbe graduatingfromcollegesoonwithadegreeinEthnic Studies.Ithinktheseinternshipprogramsarevitalto creatingopportunitiesandsuccessforeveryone,especially

Step-up andlead fromthe front.

‘ ‘‘ ‘‘ February 2022 | 44 | insightssuccess.com

forwomen.Inmycase,allofmyinternsmovedonto becomepracticinglawyersandhavesecuredpositionsin lawfirms.I’mveryproudofallofthem.

Asanestablishedbusinessleader,whatwouldbeyour adviceforthebuddingwomenentrepreneurs?

Makesureyouknowagoodlawyer!Notashamelessplug. No,seriously,it’sveryimportanttobuildastrongnetwork ofdiverselytalentedindividualsthatcanbeaskedforthe helpyouneedalongtheway.Beyourselfbecauseyour authenticselfisyourbestface.Haveaclearpictureofwhat yourauthenticselfis.Remember,therewillberoadblocks onyourjourneytosuccessandsomemayberelatedtoyour gender,yourageoranynumberofthingsbutthe roadblocksarejusthillstoclimbandthereareplentyof peopletogiveyouahelpfulpushsoyoucankeepgoing. Leverageyourmentorsandallies.Theseareyourfriends, yourclassmates,yourteachers,yourfamily,your

colleagues,andyourprofessionalnetwork.Theywillhelp younavigate.But,aboveall,dowhatyoulove.Doitalot. Ifyoudowhatyouloveandyoudoitalot,youwillget reallygoodatit.Ifyougetgoodatit,youwilllikelymake moneyatitandyouwillbewealthy Wealthisnotmoney alone.Wealthincludesnotonlyprofessionalsuccessbut alsoself-fulfillmentandrealizingyourdreams.

Karina Tiwana, General Counsel, Vice President, and Corporate Secretary, ALE USA Inc.
‘ ‘ February 2022 | 45 | insightssuccess.com

Unlocking the ofPOTENTIAL forWOMEN WELFARE of the WORLD

February 2022 | 46 | insightssuccess.com

Thereisatremendousamountofpotentialinevery livingentity.Untappedpotentialshouldbetrapped forthewelfareoftheworld.Wherewomenare empoweredthatplaceflourishesinabundance.Empowered womenleadstotheprosperityoffamilies,societies,nations andtheworld.Deepdown,everypersonlikestolivewith dignitybycontributingsomethingtotheworldaccordingto one’scapabilitiesandpotential.Therefore,thatpotential shouldbenurturedineveryoneandespeciallyinthegirls andwomen.Nothingcandimthelightineverypersonthat shinesfromwithin.Allgirlsandwomenhastodoistobe awareoftheirowninnerpotentialandtheycancontribute toanyfieldoftheirchoice.

Theworldiscurrentlygoingthroughtheunprecedented timesduetotheongoingpandemic.Thisiscertainly challengingtimeformanypeoplebutsomeexceptional womenleadersseethepositiveopportunityeveninsuch unprecedentedtimeandactuallythatisthehallmarkof goodwomenleadership.Exceptionalwomenleadersare alwaysawareandtheyunderstandthattheunprecedented timesalwayscallforunprecedentedactions,innovative, thoughtful,andwin-winsolutions.Theworldmaybefilled withlotofnegativityduetoinevitablechallengesand causes,butexceptionalwomenleaderscallupontheirinner lightandtheyusesuchunprecedentedtimetodevelopand nourishtheirskillsetssothattheycanbeaninstrumentof positivecontributiontotheworldinthecomingtimes.Now morethanever,womenandgirlsneedtocallontheirinner lighttoutilizethetoughesttimestotuneintotheir conscience,learnnewthingsbyusingvirtualplatformsand makethemselvescompetent.

Inthedifficulttimesofpandemicitisessentialforwomen leaderstobedetachedfromthenegativityaround themselves.Unlessanduntiloneisdetachedfromthe negativity,itisverydifficulttofocusonthepositiveandto makethemostoutofthatpositive.Exceptionalwomen leadersprefertobecourageoustoconfrontissuesmore diligentlyanddealwithpeoplewithempathyanddue consideration.Exceptionalwomenleaderschoosetothink deliberatelyandactontheconclusionoflogical,rational, analytical,systematic,andcognitive-intensivethought process.Thatisreallythemostimportantpartof exceptionalwomenleadership.Leadersaresupposedto thinkdeliberatelyandactonthebasisoflogicalconclusion fordeliveringtheefficientresults.

Educatingandempoweringagirlchildcreatesaripple effectanditcreatesapositiveinfluenceinthecommunity. Empoweredwomeninvesttimeandenergyincreatingthe strongernextgenerations.Thefutureleadersoftomorrow canbemoretalented,dynamic,andcompetenttodeliver maximumcontributionforthewelfareoftheworldifthey areraisedbytheempoweredwomen.Empoweringwomen isbeneficialinsomanywaysandtheircontributionplaya

veryimportantroleincreatingthegenuinelyexemplary futureleaders.

Genderequalityisbeneficialforthewholeworld. Promotinggenderequalityisnotjustresponsibilityof womenleadersorwomenissuebutitisasocietalissueand everyoneshouldsupportinpromotingthepurposeof genderequality.Unitednationsisagainandagain promotingtheempowermentofwomen.That’sverycrucial. Thegreaternumberofwomenineveryfieldisasignof growthandevolvedculture.Theempoweredwomenare boontotheworld.Thatisthereason‘GenderEquality’is oneofthemostimportantsustainabledevelopmentgoals. Empoweringwomenisessentialforthesustainable developmentoftheworld.Empoweredwomenbecome greatassetforbusinesses,families,societies,communities, nations,andthatisultimatelybeneficialforwholeworld.

Thereareplentyoffieldswherewomenhaveopportunities andtheycancontributeimmensely Theworldisin desperateneedofgenuinelyexemplarywomenleadersto makeadifferencethroughbusinesses,science,research, technologyetc.Womencanbecometheleadersinthefield ofbusinesses,science,research,technologyandinany choiceoftheirfieldiftheyarewillingtobeboldand courageousenoughtopursuetheircareerinsuchfields relentlessly Theyhavethepotentialtomakeadifferencein thechoiceoffieldtheygoandthereforewomenshouldnot shyawayfromutilizingtheirbestcapabilitiesandthey shoulddenytheworldoftheirvaluablecontribution.

Empoweredwomenarethesecretweaponofcreatinga positivechangeinthesocietyandtheworldatlarge. Empoweringandenhancingwomenandinvestinginthem unlocksatremendouspotentialfortheworld.Empowered womenarethemostimportantweaponandresourceinthe fightagainsttheglobalpoverty.Theuntappedresourceof womenhasthetremendouspotentialandthatshouldbe recognizedbythepeopleintheworldespeciallybythe peoplewhohavetheopportunitytocreateawareness relatedtothis.

Theempoweredwomenhavethepotentialtosignificantly improvelivelihoods,productivity,economicoutputs,and theoverallhumanlifeitself.Thebasiclongingtolivewith dignity,thefundamentaldesiretohavecontrolofone’s livesandone’sfutureandtobepartofdeterminingthe courseofourcommunitiesandournationsareverymuch universalintheempoweredwomen.Theselongingsburnin thewomenandgirls,andwiththeselongingstheycanbea greatdynamicforceintheworldtobeanagentofchange andmakeasignificantcontributionforthewelfareofthe worldwiththeirtalents,skills,andabilitiesandthatwill leadtotheultimatewelfareoftheworld.

Womanhood February 2022 | 47 | insightssuccess.com

Sherry Blinkhorn Broker/Owner Blinkhorn Real Estate Ltd

The

Sherry Blinkhorn

An Accomplished Real Estate Broker and a Passionate Advocate for the Mentally Ill

Idifficulttoreallyunderstandthestruggleonegoes throughtochangeoneself.Wehearstoriesabout peoplewhohaveachievedsuccessandpavedtheirwayto thetopoftheirfield,butthatisjustthetipoftheiceberg.

tiseasytosaybethechangeyouwant,butitisquite

thetop5%inCanada'stotalsalesvolumewithRoyal LePageNationalFranchise.

Numerousfactorsdriveonetomakedesiredchangestobe thechangetheywant.

Inoursearchtofindsuchapersona,driventoadaptto change,wecameacrossSherryBlinkhorn,whoperfectly fitsthedefinitionof'bethechangeyouwant.'Currently, Sherrypassionatelyleadsherventure,BlinkhornReal EstateLtd.,withherdedicationtobeingthebestofthe best.

TheThornsandTheRoses

Sherry'sjourneyhasn’tbeenaneasyone.Shecameup throughthefostercaresystemandwentthroughmany challengesinherlife,butshemadesomeconscious decisionsthatwouldchangeherlifeforthegoodafterher childrenwereborn.

Sherrybeganherprofessionaljourneyasacommercialand residentialpropertymanagerinherinitialyearsthenin 1998shepursuedgettinghersalesperson’slicense.She begantoachieveonemilestoneaftertheotherbyutilizing herextensiveknowledgeandexperiencetoaccumulate record-breakingsales.Itresultedinherreceivingnational recognitionin2002and2003andin2004shereceivedthe 'PlatinumAward'forhersalesachievement,placingherin

Subsequently,embarkingonthesuccess,Sherry's adaptabilitytochangeledhertothequestofinceptingher independentrealestatefirm,in2005,BlinkhornRealEstate Ltd.,andshehasneverlookedbackedsince.Shesowedthe seedsofeffortsanddedication,formingateamwithlikemindedcolleaguesthatreapedherandherfirmthefruitof gainingasolidreputationforprovidingexceptionalservices andsupportingmanynon-profitcharitableorganizations.

AddingDifferentIngredientstotheRecipeofSuccess

Plungingforwardinherpathofsuccess,shesaysthe learningprocessneverstops.Sherryholdsadiplomain adultpsychology,socialwork,andcounsellingskills.Being amplytrainedinthementalhealthfield,sheunderstands howstressfulitcanbetobuyorsellahouse.

Sherryhasfosteredanenvironmentwheresheputspeople firstandencourageshercolleaguestodothesame.She’s createdacaringandnaturalpositiveatmosphereinher workspace.Sheknowshowcrucialitisandishumbledto bepartofthemostsignificanttransactionofone'slifeandis overjoyedtohelpittobecomeareality “We don’t see ourselves as good salespeople – we are good Realtors; there is a big difference,” saysSherry.

Sherryhasfocusedherworkapproacharoundherbuyers andsellersmakingthemtheutmostpriority.Itwasvitalto

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10 Most Successful Businesswomen to Watch 2022

hertocreateafamilialworkspacewhichgivesafeelingof comfortandsmoothenstheworkprocess.Shetrulycares aboutherclientsandunderstandstheirrealestateneeds, whichiswhysheimpliesafriendlyandprofessional atmosphereinheruniqueway.Shehassculptedavaluedriventeamthatstrivesandimplementseffectivemarketing strategieswithhonestyandhardwork.

CherishingTheVictories

TheamountofhardworkanddedicationSherryputsinher workiscommendableinitself.Herworkethichassetan example,andhereffortshavebeenacknowledgedwith numerousawards,includingthe‘CommunityMentor Award’fromBigBrothersBigSistersofPictouCounty.She alsoreceivedtheprestigious‘BusinessLeaderoftheYear awardatthePictouCountyChamberofCommerceGalain 2012.Sherryisthefirstfemaletoreceivethishonorsince itsinceptionin1991.

Herachievementsdon’tstopthereandgofurther;in2018, Sherryreceivedthe‘VolunteerVisionAward’fromthe NovaScotiaMentalHealthFoundation.Thefollowingyear shewasalsorecognizedwiththe‘WomeninBusiness Award’attheChamberBusinessAchievementsGala.Aside

fromawards,Sherrywasfeaturedin2020inthe International‘TopAgentMagazine’andherlifestoryinthe NovaScotia‘AtHomeMagazine’.

LeveragingTechnologytoProvideUpscaleServices

AtBlinkhornRealEstate,Sherryhascreatedaworkculture drivenbyvaluestomakeclient'sliveseasieranddelivers high-qualityproducts.Thecompanyimplementsinnovative technologiesandoffersvirtualrealitytoursanddrone videographytoenhancethelistingsservices.Theydotheir besttoensurethatclientsgetthebestpricesforbuyersand sellersbythroughtheirexperienceandexpertise.

AboveandBeyondfortheCommunity

ThejourneythatSherryembarkedonhasbeenachallenge initself,she’sworkedhardtoforgeherpathtobeatthe positionsheistoday.Herexperienceshaveallcontributed tofindingtransparencyinherlife.Shehasbeena passionateadvocateforthementallyillforyears.Shewas alsothepublicrelationsdirectorfortheCanadianCancer Society,Pictou,volunteeredforyearsonthePalliativeCare unitandmadeitpartofherlifetogivebacktoher community.

SherryhasbuiltBlinkhornRealEstatefromthegroundup andcontributedtomanycommunityorganizationsin variouswaysalongthewayincludingsponsoringsports teamsandisroutinelyinvolvedwithmultiplenon-profits andotherorganizationsacrossthecounty.

TheGuidingFlame

UnfoldingthepagesofSherry'slife,itiscrystalclearthat despitehurdlesshe’sfaced,shealwayshascomeoutontop. Shealwaysempowers,inspires,andencouragesaTEAM environmentatherwork.Sheensuresanambianceof professionalism,integrity,andsuperiorclientservice.She leadswithapositiveattitude,highethicalvalues,andhard workandsaysshewillpersistindoingthesameintothe future.

Lastbutnotleast,Sherryhasassertedherselfinafirmspot beingaleaderinthefieldofrealestate.Sheisan inspirationtonumerouspeopleandcontinuestochange manylives.Hercompassion,dedication,andherdriveto changehavemadeherasuccessfulbusinesswoman.Sheis trulyanexampleoftakingchargeofherownlifeandbeing thechange,shewants.

Blinkhorn Real Estate is dedicated to selling your home or nding you that dream home
creating
the best possible experience throughout the entire real estate transaction. Professionally we serve, personally we care! ‘‘ ‘‘ February 2022 | 50 | insightssuccess.com
February 2022 | 51 | insightssuccess.com

EngraininganInnovativeEyewearCulture Tracy V. Green

nownforusingthephrase, "Challenge

Kyourself...once you've reached a new place, challenge yourself all over again," Tracy VontélleGreenhasamassedarobustprofessionalcareer whichhasdevelopedherleadershipskills,business,and financialacumen.

Today,Ms.GreenistheCEO&Co-FounderofVontélle, LLC–VontélleEyewear-aluxurybespokeeyewear companyshowcasingprintdesignsandtextilesfromthe AfricanDiaspora(African,Caribbean,andLatinxcultures). Thecompanyoffersizesthatcomplementdiversefaces, fulfillprescriptions,andcustomlens(color/tints),including bluelightblockerlenses.

BorninNewYork,Tracyearnedabachelor'sdegreefrom MorganStateUniversityandMasterofPublic AdministrationdegreeatJohnJayCollegeofCriminal Justice.Tracyhasbeeninvolvedinfundingprocurements asaBudgetAnalystfortheNewYorkCityMayor'sOffice ofManagementandBudget;wrotegrantsfortheNewYork CityDepartmentofHealth;managedbankmergersasa ConsultantforAccenture;andoversawtheNYCpublic assistancebudgetof$6.1billion(Medicaid,FoodStamps, Housing)astheDeputyCommissioneratHumanResources Administration.TracyworkedatHarlemandBellevue Hospitalsinkeyfinancialpositionsbeforebecomingthe ChiefFinancialOfficertotheDepartmentofEducation SchoolofSupportServicesandatHealth+Hospitals CorporationatMetropolitanHospitalCenterandatOne BrooklynHealthSystematInterfaithHospitalCenter.

Additionally,Ms.Greenisalicensedrealestateagentin NewYorkandsheandherhusbandownrentalproperties. Thissteadyincomeaffordedhertheopportunitytoretire earlyduetosomehealthchallengesandstartherown business.Ms.Greenhasalwaysbeencommittedto improvingthequalityoflifeforothersandwantsherlife andcareertofurtheradvocateforthenextgenerationand allculturesworldwide.

InaninterviewwithInsightsSuccess,TracyGreenshares herjourneyandtalksaboutwhatcomesnextforVontélle.

Below are the highlights of the interview:

Enlightenusonhowyouhaveimpactedtheeyewear nichethroughyourexpertiseinthemarket.

VontélleEyewearhasconductedasmallsampleresearchto createitscurrentcollection.Fromourresearch(including ourownexperiences)manycultureshavehadachallenging timefindingeyewearthatfit–SizeMatters.Vontélle understandsthateyewearisessentialandrealizesthe importanceofquality,thususingthemostluxurious materialswhilecreatingboldlooksfordiversefaces.This includesawiderbridgeforthenose,alongertemple(arm) foracomfortablefitonyourearsandwiderlenstofitover highcheekbones.Thegoalistochangehowyouseeandbe seen.

Undeniably,technologyisplayingasignificantrolein almosteverysector.Howareyouleveraging technologicaladvancementstomakeyoursolutions resourceful?

WehaveinvestedinaVirtualTry-OnProgram.Thisallows ourcustomerstotryonoureyewearusingtheirphones, desktop,and/orlaptopfromtheprivacyoftheir homes/homeoffices/cars,etc.Thetechnologyisexcellent. It'sexactlylikeyouarewearingtheminperson.Eyewearis subjectiveandnow,thecustomercanseethemselvesinthe glasses.

What,accordingtoyou,couldbethenextnotable changeineyewearindustry?Howisyourcompany preparingtobeapartofthatchange?

Think about this: In 2020, the global eyewear market was valuedatapproximately$140billionandestimatedtogrowto $200billionby2027.YettherearelessthanahandfulofBlack

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Breaking away from ordinary to EXTRAORDINARY!!!

Tracy V. Green Co-Founder & CEO Vontélle Eyewear
March 2022 | 53 | insightssuccess.com

eyewear makers. According to the Vision Council, 164 million American adults wear glasses and 218 million Americanswearnon-prescriptionsunglasses.

Thisisthefirst-timemulti-ethnicculturesarebeingincluded in sizing and design. We are about inclusion. For centuries, AfricanAmericans,Hispanics,EastIndian,Japanese,biracial andmulti-racialindividualswerewearingill-fittingglasses.I alwayshadalineacrossmynose.Manyofmycolleagueshad an indentation on their cheeks and pain behind their ears. While, we know some companies are now making "extralarge"frames,itisonly1or2inacollection.Wearemaking full collections dedicated to better fit and cultural pattern designs.

Thenextsignificantchangeiscustomglassesforeach customer.Currently,thisisveryexpensiveandonlytherich canaffordcustomeyewear.However,astechnologyand machinesgetbetterandfaster,makingperfectfitting eyewearforeachcustomeristheNorthStar

Tellussomethingmoreaboutyourcompanyandits missionandvision.

TheconceptforVontéllewasbornoutofaneedofboth founders,TracyVontélleGreenandNanceyHarris,who eachlosttheirexpensiveeyewearwithinthesameyearand decidedtofocustheireffortsonmakingtheirnext purchasesfromaBlack-ownedbrand.Aftersearchinghigh andlowforglassesthatwerestylish,betterfitting,andhad anethnicflair,theyrealizeditsimplydidnotexist.Thatis whenTracysuggestedwestartourline,andNanceybooked

ourfate-determiningtriptoPariswherewemetour manufacturer.Duetotheirloss,thecompanyoffersunique protectionforconsumersbyprovidingaone-year/one-time replacementwarrantyfromthedateofpurchaseifyour eyewearislost,stolen,damaged,orbroken.

Eyewear is not only an extension of your wardrobe but a necessarymedicaldevice.Vontélleunderstandsthateyewear is essential and realizes the importance of quality, thus wanting to help with eye health disparities. The National InstituteofHealth'sNationalEyeInstitutereportsthatAfrican Americans and Hispanics are more likely to have cataracts, glaucoma, and diabetic retinopathy than any other ethnic group.Mostimportantlyduetothesemedicalfactorsandhigh astigmatism,manypeoplecannotwearcontacts.Befittingly, theCo-FoundershavepartneredwithWIN(WomeninNeed), thelargestprovideroffamilyshelterandsupportivehousing inNewYorkCity.Theeyewearcompanyhaspartneredwith local optometrists to offer free eye exams, vision companies andnon-for-profitfoundationstoprovidefreeeyeglassesand topayfortheprescriptionlenses.

Wheredoyouenvisionyourselftobeinthelongrun, andwhatareyourfuturegoalsforVONTÉLLE?

Weaspiretochangethelandscapeoftheeyewearindustry andchangetheworld.Vontéllewillselloutofourinitial stock,createnewdesigns,andre-producetopsellers. Successively,designinghasstartedforourchildren's collectioncomingsoon-Spring2022.Vontélleisthefirst Blackwomen-ownedandoperatedeyewearbusinessto obtainalicensingagreementwithNickelodeonViacomCBS tocreateglassesinbelovedcharacters:SpongeBob,Baby Shark,Rugratsandmore.

Withtherightpartnersandmarketing,Vontélle[the company]islimitless.Thisincludesgrowingthebrandin 10yearstoincludeclothing/apparel,otheraccessories,ora homecollection.Vontélleiscommittedtocelebratory culturaldesignsthatrepresentglobaltextiles,boldness,and beautyfromtheAfrican,Caribbean,andLatinxdiasporas. Thereisnodoubtthattheco-founderswilltransformthe eyewearandfashionindustry

March 2022 | 54 | insightssuccess.com

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