Intheever-evolvingbusinessarena,considerationof businessconsultationservicescanprovideimmersive benefitsleadingtotheenhancementsofthe fundamentalsofbusinessdevelopment.Astheseservices providevaluableinsightsintotheaspectsofdevelopment, incorporatingstrategiesthatallowthebusinesstocreatean effectiveplantogenerateandwidentherevenuestreams altogetherwhilesimultaneouslycultivatingloyalcustomers.
Companiesofallsizes—large,mid,andsmall-capcan leveragethenoveltiesthatbusinessconsultantsofferasthey holdenoughinformationabouttheemergingtrendsofthe marketplace.Theseprofessionalscomprehendtheaspects withtheessentialdataabouttheinformationofthemarket wheretheagencyoperates.Whenacompanyhiresa consultantfortheapplicableenterprise,theyareskilledin thedisciplineandsubsequentlyhavesubstantial informationfromthevarioussubjects.
Bycomprehendingallthecrucialfundamentalsandastable angleofwhatyourcompetitorsandhowotherbusinesses areoperating,aconsultantwillmakesuretopointoutthe failingsofanenterpriseandmakesureahighercompetitive facetscalesthegrowthofyourbusinesstogreaterheights, exponentially
Amongallothersteps,abusinessconsultancyagency commencesitsoperationswiththediscoveryphase,where thegoalistolearntheclient’sbusiness.Thisleadsto developinganin-depthcomprehensionofthecompany throughwhichtheprofessionalsoffersolutionswhile capitalizingonnewopportunities.
Thiscreatesascenariotoboostitsmarketingresourcesand capitalizeontheoperationalstaff.Businessconsultantswith operationsspecializationemphasizeenhancingtheday-todaybusinessprocesses;italsoassistscompaniesinfiscal mattersbyimprovingbusinessprocessesthatensurethe bestoutcomescost-effectively.
Prominentbusinessconsultingcompaniesprovidevaluable insightsbasedontheconsultants’experiencetosupportthe assortmentoftheundertakingandincorporationofbest industrypractices,eventuallyboostingthegrowth outcomes.
Embracingthejourneyofsuchprominentleadersinthe businessconsultingniche,InsightsSuccessfeaturesthe enthrallingstoriesof“TheMostImpactfulLeadersin BrandConsulting.”Flipthroughthepagesandindulge yourselfintheodysseyofexcellencethatembarksuponthe fundamentalsofassuredgrowth.
Have a Delightful Read!
FeaturedPerson
ChristieisaBeveragemarketingandstrategyexpert.Christieis adeptinmultipleareasofsales,marketingandcommunications withasignificantfocusonbeverageR&D,salesand promotion.Experteventcreatorandmanager.Sheisalso skilledinculturaldevelopmentprogramsandtraining.
Interbrand interbrand.com
GonzaloBrujoisavisionaryandaccomplishedexecutive, holdingthepositionofCEOatInterbrand.Withhisstrategic leadershipanddeepunderstandingofbranding,heleadsthe wayinshapingthesuccessofinterbrand.com.Underhis guidance,Interbrandcontinuestobeaprominentplayerinthe brandingindustry
Siegel+Gale siegelgale.com
signaturegln.com
Howardleadssiegelgale.cominhelpingclientscreate meaningfulandimpactfulbrandexperiences.Hisvisionary leadershipandcommitmenttosimplicityhavesolidified Siegel+Gale'sreputationasatrustedpartnerintheindustry.
Kristyisaveryenthusiasticandsignificantfemaleleader, well-knownforherpassion,positivityanduniquepersonality, whichbringslight,power,andenergytopeople’slives.
SachinisanAccomplishedOperationsDirectorwithextensive strategicandoperationalexperiencegainedintheglobalretail, food&beverageandfranchisesectors.
CJLCONSULTiNG cjlconsults.com ChristieLawler Founder GonzaloBrujo CEO HowardBelk CEO Signature GlobalPTYLTD.Network KristyGuo Founder/President/ CEO/Director VM RestaurantConsultants vmrestaurantconsultants.com SachinPradhan OperationsDirector
In the realm of branding, the true measure of success lies in crafting a brand that is not only irreplaceable and unique but also deeply memorable
Kristy Guo Founder/President/ CEO/Director
Intheever-evolvinglandscapeofthebusinessworld, brandconsultingplaysacrucialroleinshapinga company'simageandreputation.Acomprehensive brandstrategycanhelpbusinessessetthemselvesapart fromtheircompetitionandbuildcustomerloyalty.By aligninginnovationeffortswiththeirbusinessstrategies, companiescanpromotealignmentamongdiversegroups withinanorganization,clarifyobjectivesandprioritiesand helpfocuseffortsaroundthem.Thisisachievedby visionaryleadersemergingtodrivecompaniestoward success.
OnesuchinfluentialfigureisKristyGuo, Founder/President/CEO/DirectorofSignatureGlobal NetworkPTYLTD Withadeepunderstandingofthe sectoritoperatesin,Kristyhasconsistentlydemonstrated herexpertiseandleadershipabilities,guidingthecompany tonewheights.Underherguidance,SignatureGlobal NetworkPTYLTDhasemergedasaprominentplayerin theindustry,leveraginginnovativestrategiesanda customer-centricapproachtodeliverexceptionalservices.
Withanunwaveringcommitmenttoexcellence,Kristyhas establishedastrongreputationforthecompany,fostering valuablerelationshipswithclientsandpartnersalike.Her dedicationtodrivinggrowth,fosteringcollaborationand stayingaheadofindustrytrendshaspositionedthe companyasatrustedandreliablepartnerintherealm.
WeatInsightsSuccessinterviewedKristyabouther consistenteffortsattheconsultancysupportingbrands maintainingusingplaceintherespectivemarket.
Let’s dive into the insights of the interview!
Canyoutellusaboutaprojectorcampaignthatyouled andhadasignificantimpactonaclient'sbrand?
Ÿ SGNC2023–SGNNETWORKCONFERENCE
2023:Thisconferenceunitedeveryonewhoattendedthe conferencetobecomesistersandbrothersaswellas long-lifefriends.
Ÿ SGN’sbrand:Wewerefeaturedbymultinationalmedia andmagazines,whichhelpedourmemberstobevisible andaccessibletomoreaudiencesandbusiness opportunitiestoo.
Ÿ SGN’sownMarketingService:SGN’sownmarketing creativeservicesandtraininghelpedSGNmembersand somenon-memberstounderstandmoreaboutbranding andtheimportanceofbranding.Tostayontopofthe worldandtrends.
Howdoyoustaycurrentandupdatedwithemerging trendsinbrandingandmarketing?
Stayingcurrentandupdatedincludes:
Ÿ Runningregularandvaluableeventshelpstoengage withyourtargetaudience,providevalueandestablish yourbrandasathoughtleaderinyourindustry.
Ÿ Conductinginterviewswithexpertsallowsyoutotap intotheirknowledgeandinsights,providingvaluable contentforyouraudienceandenhancingyourbrand's credibility
Ÿ Collaborationwithlike-mindedindividualsor businessesopensupopportunitiesforinnovation, resourcesharingandexpandingyourreachtonew audiences.
Ÿ Expandingyournetworkandreachingouttomore peoplehelpstobuildrelationships,gainreferralsand increasebrandvisibility
Ÿ Continuouslearningisessentialtostayupdatedwith industrytrends,acquirenewskillsandadapttochanges, ensuringyourbrandremainsrelevantandcompetitive.
Howdoyouworkwithclientstoidentifytheirunique brandidentityanddevelopastrategytopromoteit effectively?
AtSignatureGlobalNetworkPTYLTD,ourapproach beginswithfosteringmeaningfulconversationswithour clients.Webelieveintakingthetimetodeeplyunderstand theirneeds,challengesandaspirations.Byengagingin thesediscussions,wegainvaluableinsightsintotheir uniquebrandandbusinessobjectives.
Armedwiththisknowledge,ourteamofexpertscraftsa customizedstrategytailoredspecificallytotheir requirements.Wedon'tbelieveinone-size-fits-allsolutions; instead,wetakeameticulousapproachtocreatea comprehensiveplanthatalignswiththeirbrandidentityand resonateswiththeirtargetaudience.Ourdedicationto personalizedstrategiesensuresthatourclientsreceivethe utmostattentionandcare,resultinginimpactfuland successfuloutcomes.
Howdoyoumeasurethesuccessofabranding campaign,andwhatmetricsdoyouuse?
Intherealmofbranding,thetruemeasureofsuccessliesin craftingabrandthatisnotonlyirreplaceableandunique butalsodeeplymemorable.
Have a conversation with the client, deep dive into their needs, then make a customized strategy for their unique brand.
Thegoalistocreateanidentitythatresonateswiththe targetaudienceprofoundly,forginganemotional connectionthattranscendsmeretransactions.
Whenclientsaredrawntoabrandwithoutfeeling pressuredorsold,itsignifiesapowerfulbrandpresence. Thisisachievedbyfocusingonbuildingauthentic relationships,understandingtheneedsanddesiresof customers,andconsistentlydeliveringexceptional experiences.Byprioritizingtheseelements,abrandcan establishitselfasatrustedandsought-afterentity,ensuring long-lastingcustomerloyaltyandsustainedsuccess.
Howdoyouapproachmanagingandmotivatingateam todeliverexceptionalresultsforyourclients?
Weareoneandloveeachother.AtSGN,weloveourstaff, andeachstaffisourfamilymember.Weloveeachother, anditisthelovethatcarriesusondaily
Regularcatch-upandteambuilding,aswellastraining,are allpartofthereasonswhyourteamaremotivatedand automaticallydelivergreatservice.Ourheartsareinone.
Howdoyouensurethatyourclient’sbrandmessagingis consistentacrossallchannelsandtouchpoints?
Theconsistencyismaintainedthroughthefollowing:
Ÿ EnsuretheyareonallsocialmediaanduseADS smartly.
Ÿ Helpclientstomanagetheiraccounts.Keepguiding them.
Canyoudescribeyourprocessfordevelopinga comprehensivebrandstrategy,fromresearchand analysistoimplementationandevaluation?
NotacomprehensivestrategybutsomekeypointsIwould liketoshare:
Ÿ Researchdoesnotneedtobeperfect;onceyoustarted, itwillbeperfectedalongtheway
Ÿ Collaboratewithpeople.
Ÿ BeConfidentandexpandyournetwork.
Ÿ Youdonotneedtogeteveryonetoloveyou;1good, high-qualityclientisbetterthan1000.
Ÿ Exchangevalues–stopfocusingonmoney;focuson values.
Consistentbrandbuilding.Neverstopsbuildingupyour brand.
Ÿ Letyourhappyclientsbeyoursales.
Howdoyoutailoryourapproachtobrandingand consultingtomeeteachclient’suniqueneedsandgoals?
Tagdifferentclientswithdifferentneeds.Setupaclear SOPguideforvariouskindsofclients.One-on-onecall listenstoindividualclients.
What,accordingtoyou,couldbethenextsignificant changeinyoursector?Howisyourcompanypreparing tobeapartofthatchange?
Changeisalwaysongoing.Weembraceinnovationandnew changealongtheway Wearealwaysreadyfornew challengesorchange,asthat’swheretheopportunities comefrom.
Wheredoyouenvisionyourselftobeinthelongrun, andwhatareyourfuturegoalsforyourcompany?
EverythingisrelatedtoPEOPLE.It’sallpeople’sbusiness. Asthebusinessowner,weareintheinfinitegame,andthe keytowinningthegameistokeepgoing.Donotcompare withothers;focusonourclients,andtheywillbringmore opportunitiesupontheirdemands.
Thegoalofthecompanywillbetorundifferentdivisions ofvarioustypesofnetworkingandmarketing.Butone thingiscommon,keepservingpeople.
Intheworldofbusiness,itallcomesdowntopeople.Every aspect,everyinteractionandeverysuccessisrootedinthe humanconnection.Asbusinessowners,weareengagedin aninfinitegamewherethekeytowinningisperseverance andcontinuousimprovement.Ratherthancomparing ourselvestoothers,ourfocusshouldremainonourclients andmeetingtheirneeds.Byprioritizingservice,our companyaimstooperatediversedivisionsinnetworking andmarketing,allwiththecommonthreadofserving peopleattheircore.
Whatwouldbeyouradvicetobuddingentrepreneurs whoaspiretoventureintothedynamicandeverevolvingbusinessarena?
Forbuddingentrepreneurswhoaspiretoventureintothe dynamicandever-evolvingbusinessarena,hereisan elaborationontheadviceprovided:
Ÿ Getstarted:Thefirststeptowardsentrepreneurial
successistotakeactionandgetstarted.Manypeople havegreatideasbutfailtoexecutethem.Don'tletfear orself-doubtholdyouback.Embracethemindsetthat nothingisimpossibleandtakethefirststepstowards turningyourvisionintoreality
Ÿ Thinkmoreofgivingthangaining:Insteadofsolely focusingonpersonalgains,successfulentrepreneurs oftenprioritizegivingvaluetotheircustomersand clients.Byunderstandingtheneedsanddesiresofyour targetmarket,youcancreateproductsorservicesthat addresstheirpainpointsandprovidesolutions.A mindsetofserviceandgivingwillultimatelyleadto long-termsuccessandcustomerloyalty
Ÿ Stayfocusedandavoiddistractionsordoubts: Entrepreneurshipisachallengingjourneythatrequires perseveranceandfocus.It'scrucialtostaycommittedto yourgoalsandavoidgettingsidetrackedbydistractions ordoubts.Developaclearvisionforyourbusinessand consistentlyworktowardsachievingit,evenintheface ofsetbacksorobstacles.
Ÿ Embracethenewandchange:Thebusinesslandscape isconstantlyevolving,andsuccessfulentrepreneurs embracechangeratherthanresistingit.Stayupdated withthelatesttrends,technologiesandconsumer preferences.Beopentoadaptingyourbusiness strategiesandprocessestostaycompetitiveand seizenewopportunitiesastheyarise.
Ÿ Nevertoolate:Entrepreneurshipisnotlimited toaspecificageorstageinlife.It'snevertoo latetopursueyourentrepreneurialdreams. Whetheryou'refreshoutofcollegeorhave decadesofworkexperience,leapandstart buildingyourbusiness.Ageshouldneverbea barriertopursuingyourpassionandcreatinga successfulventure.
Ÿ Servepeople:Akeyprincipleofsuccessful entrepreneurshipistoservepeople. Understandtheneedsanddesiresofyour targetaudienceandfocusoncreatingproducts orservicesthatgenuinelybenefitthem.By puttingtheneedsofyourcustomersfirst,you canbuildastrongreputation,develoployal customerrelationshipsandcreateasustainable business.
Remember,thesearegeneralguidelines,andevery entrepreneurialjourneyisunique.It'simportantto combinetheseprincipleswithyourowncreativity, adaptabilityanddetermination.Keeplearning,seeking mentorshipandrefiningyourskillsasyounavigatethe dynamicandever-evolvingbusinessarena.
Havingaclearunderstandingofthemarkettobuild relationshipsandpartnershipstohelpyoufromideationto development,ChristieLawlerheadsfromtheforefrontas theFounderofCJLCONSULTiNG
Christiebringsaward-winningdesign,photography, mixology,andideationtothetablewithoutthehighcosts usuallyincurredbyoutsourcingtoathirdparty WecaughtupwithChristieandtalkedabouther professionaljourney.
Below are the highlights of the interview:
Canyoutellusaboutaprojectorcampaignthatyouled thatsignificantlyimpactedaclient'sbrand?
Weaimtochangetheconversationwitheverynewbrandor programlaunchweproduceforourclients.Our commitmentisa10%increaseincategoryYOYsales,as thathasbeenaconsistentminimumincreaseforallour clientswhentheysignwithusandcompletetheirprograms.
Outsideofthat,whenIseemyworkoutintheworld,I havealwaysexperiencedsuchprideinseeingmyworkin fruition.Iimagineit'sasimilarfeelingforanengineer lookingatthestructuralblueprintsfortheirvisionofa structureoraphotographerwhentheyrealizethattheyjust captured"theperfectshot'andtheyknowtheycanmentally relaxforaminutewhiletheybaskinthegloryoftheirart, theirmessage,andidentity.It'sallaboutwhatyouwantto putoutintotheworldinarawandvulnerableway
Oneofmyfavoritememoriesofafewofmy"formal introductions"intomycareerwaswalkingintoamassive nationalchainwithmyhusbanddecadesago–afterwork (andwellbeforewehadkids)–andseeingthemenuIhad workedonformonthssittingonourtableaswesatdown.It wasanunforgettablerush,andIknewthenthatIwantedto dowhatIlovedandsharewhatIlovedwithothersifthey wouldlisten.
Anotherexperiencewasseeingabrand/labelIhadcreated sittingonanairportkioskshelf12yearsafterIhadcreated thename,formattedthebranding,andtrademarkedtheIP.I haveseenthisworktoomanytimestocountovertheyears, butIwastravelingwithmyfamilyonthisparticulartrip andmykidssawmywork.Wewenttograbacoffeewhile waitingforourflight,andIsaw"mybrand."Itoldmy oldestsonIhadproducedthatconceptandlightlyexplained whatthatmeant.Whatmademegetallthefeelswashis response."Wow,Mom!That'ssocool.Doesthatmeanwe getitforfree?"Ilaughedandexplaineditfurther,but havingtheabilitytoshowmychildrenmyworkfrom beforetheyexistedwasawholemomentforme.AndIam gratefulforit!
Howdoyoustaycurrentandupdatedwithemerging trendsinbrandingandmarketing?
Asidefromattendingindustryconferencesandeventsto continuegrowthandeducation–IthinkIsubscribetoevery nichepublicationavailableforourindustry.Butthatisn't whereIgleanmostofmyknowledge.Ilearnfromthose aroundmeeveryday,ofteninunexpectedways.Andby that,Iamreferringtohiddengenius,uniquetalents, brilliance,andstunningcreativity.Ihavethesignificant fortuneofexistingintherealmsofotherpeople'sbrilliance. Therefore,Icanaccessinformationthatbenefitsourclients inwaystheywouldn'totherwisefindaccessible.
Howdoyouworkwithclientstoidentifytheirunique brandidentityanddevelopastrategytopromoteit effectively?
Ourclientsareunique;therefore,eachapproachtoserving theirneedsisnewandcustomized.Wetaketheirdataand extrapolateittospeaktothetermstheirpartnersneedto betterunderstandtheirbrand–andwheretheirbrandtruly livesintheirzoneofgenius.Andthen–put,butnotsimply executed–weactivatetheircombinedbrandsasprecisely
We ensure that our entire team knows our customers' brands as well as they do, and then we activate for them as though we are speaking as their core demographic.
andstrategicallyalignedcohabitantstocreatethe experiencetheywanttodeveloporanenvironmentwhere everyonewantstogo.
Themoreourclientsallowustointegrateintotheirteams, thebettertheirresults–andwe'retalkingaboutmillionsin salesdifferentialswhenweknowwhatishappening.Weare helpingthemintheirprocess.
Howdoyoumeasurethesuccessofabranding campaign,andwhatmetricsdoyouuse?
Sincewehandlethereportingwhengivenaccess,weknow theresults.Weaimfora10%increasewhenimplementing anewprograminYOYimpact.Butthatisaminimum.We haveseena20%to30%YOYincreaseinprofitsandsales fromourclientsafterimplementingastrongcoreprogram withusfortheirsystems.
Howdoyoumanageandmotivateateamtodeliver exceptionalclientresults?
The"GoldenRule"isouroperatingstandard.That'sit. Simpleandeasilydefined.Weshareacommongoal…getit
doneandgetitright.Weputourpersonallivesfirst, knowingthattheworkmustgetdoneontimenomatter what.
Wecommunicate.Weallowfordaytimefacialsandhair appointments.Asacompany–wepromotedoingthe "weekend"stuffandtasksduringtheworkdaysothat weekendscanbespentdoinganythingotherthanmundane errands.Whataconcept!
TheconventionalworkmodelintheU.S.wasnotbuiltwith thefemaleinmind–muchlesstheworkingmother–of whichpopulation,Iamamember.Wanttohavelunchwith afriendthatlaststhreehoursonaMonday?Doit!Ineeda checkup,butIcouldalsousearoottouch-up.Yep–gofor it.
Weare80%female,meaningnailandhairappointments, massagesandfacials,groceries,housekeeping,and childcaredrop-offs/pickups…thereisnothingwedon't handle.Butaslongaswegiveeachotherthegraceto manageitall–nooneloses,andweallgettheworkdone becausewehaveanopenpolicyandpickupforeachother.
IhaveyettofindamaleCEOwiththismindset–butit's theirlossandmygainasIseeit.
Howdoyouensureyourclients'brandmessagingis consistentacrossallchannelsandtouchpoints?
Wemakeapointofintegratingourselvesfullywithevery client'sbrandpractices.Wespendtimeintheir establishmentsanddiveintotheirreportinganddata.We ensurethatourentireteamknowsourcustomers'brandsas wellaswecan,andthenweactivateforthemasthoughwe arespeakingastheircoredemographic.Thisisnotalways easy–somecompaniesarehyper-protectiveoftheirdata andbrandinformation.Andthatmakestotalsense.But they'reonlyhurtingthemselves.
Whybringonapartnertoserveasanoutsideadvocatefor yourbusinessandgivethemlittletonoaccesstoyour needsandinformation?That'sfine–butfromexperience–weseealotwarmerresponseandmuchlargergrowthfrom ourclientsthatpullbackthecurtainandworkwithusasa collectivepartnership.Weleadthehorsetowater, encourageittodrink,andshowitwherethespringis–but thehorsemakesitsowndecisionattheendoftheday.
Howdoyoutailoryourapproachtobrandingand consultingtomeeteachclient'suniqueneedsandgoals?
Similartothepreviousquestion,ourapproachisuniqueand tailoredtoeachclient.So,whileafewthingsmayremain similar,everythingatitscoreisdifferent.Ourclientshave nostandardplaybook,asweareasuniqueinourapproach astheyareintheiridentity.Wediveinwithourinitial processgatheringallthedataandtheanalysisforafew monthstodrawcomparisons.Sometimesittakesweeks… sometimes,ittakesmonths.Itdependsontheclient's infrastructureandhowmuchreportingdatawecanaccess inourprocess.
Wheredoyouenvisionyourselftobeinthelongrun, andwhatareyourfuturegoalsforyourcompany?
Isuffertheoutrageousnotionsofworkinguntilmydying breath.IlovewhatIdo.Iamblessedtohavemanagedto createlastingimpactsandlasting,truefriendships.Iwill runthiscompanyandthecausesIcareaboutuntilIam physicallyunable.
Andasessentialasthatis–orascrazyasitsounds–Ifully subscribetothemantrathatifyoulovewhatyoudoandthe
peopleyou'rewith,youwillneverworkadayinyourlife. Myworklifeisadream.Andit'sadreamIwanttoshare andspreadwitheveryoneinmylife.So,I'llkeepworking onthatgoal…
Whatwouldbeyouradvicetobuddingentrepreneurs whoaspiretoventureintothedynamicandeverevolvingbusinessarena?
Alwaysfollowandtrustyourgut.Don'tletanyonetellyou whatyoucandoisn'tpossible.Youareunique,andyour skillsareyourintrinsicvalue.Peoplewhosayyoucan neverdoit,saythatbecausetheyknowtheycan’tandit’sa self-defensemechanism.Ignorethenoiseandfollowyour instincts!
Intoday'sdigitalage,socialmediahasemergedasa
powerfulplatformforbrandmarketing.Withbillions ofactiveusersworldwide,socialmediaoffers businessesunparalleledopportunitiestoconnectwiththeir targetaudience,buildbrandawarenessanddrive engagement.Thevastreachandaccessibilityofsocial mediaplatformshavetransformedthewaybusinesses approachmarketing,allowingthemtoleveragethepower ofdigitalconnectivitytomaximizetheirbrand'svisibility andimpact.
This article explores the role of social media in brand marketing, focusing on the various media and tools available to businesses to maximize their marketing efforts.
Traditionalmarketingapproacheshavetransformed significantlywiththeriseofsocialmedia.Today, businessescandirectlyengagewiththeiraudience, bypassingtraditionalintermediaries.Socialmediaallows foratwo-waycommunicationchannel,fosteringbrandconsumerinteractionlikeneverbefore.
Withbillionsofmonthlyactiveusers,Facebookremainsthe leadingsocialmediaplatformforbrandmarketing. Businessescancreatededicatedbrandpages,share engagingcontent,runtargetedadvertisementsandleverage Facebookgroupsforcommunitybuilding.
Knownforitsvisualappeal,Instagramisanidealplatform forshowcasingproductsandbuildingavisuallyappealing brandimage.BusinessescanuseInstagramStories,IGTV andinfluencerpartnershipstoreachawideraudienceand driveengagement.
Twitter'sfast-pacednaturemakesitperfectforreal-time engagementandbrandbuilding.Businessescanshare updates,participateintrendingconversationsanduse hashtagstoexpandtheirreachandconnectwiththeirtarget audience.
LinkedInisaprofessionalnetworking platformthatenables businessestotargetaspecific audience,establishthought leadershipandengagein industry-relateddiscussions.It isparticularlyeffectiveforB2B marketingandrecruitmentefforts.
High-qualitycontentisthebackboneofsuccessfulsocial mediabrandmarketing.Businessescanutilizevarioustools tocreatevisuallyappealinggraphics,videosandwritten content.
Additionally,contentcurationtoolshelpgatherrelevantand engagingcontentfromacrossthewebtosharewiththe audience.
Socialmediamanagementplatforms,suchasHootsuiteand Buffer,simplifytheprocessofmanagingmultiplesocial mediaaccounts.Thesetoolsallowbusinessestoschedule posts,monitorengagement,analyzeperformancemetrics andeffectivelymanagetheirbrandpresenceacrossvarious platforms.
Collaboratingwithinfluencerswhohaveasignificant followinginaspecificnichecanamplifybrandreachand credibility.Influencermarketingplatformshelpbusinesses identifyrelevantinfluencers,managecollaborationsand trackcampaignperformance.
Socialmediaenablesbusinessestocultivateauniquebrand identitythroughconsistentmessaging,visualelementsand brandpersonality.Byleveragingthepowerofstorytelling, businessescanforgeemotionalconnectionswiththeir audienceandestablishbrandloyalty
Socialmediafacilitatesdirectengagementwiththetarget audiencethroughcomments,directmessagesand interactivefeatures.Businessescanrespondtocustomer inquiries,gatherfeedbackandbuildmeaningful relationships,fosteringasenseofcommunityandcustomer loyalty
Socialmediaplatformsofferrobusttargetingoptionsthat allowbusinessestoreachtheiridealaudience.Through demographicfilters,interests,behaviorsandcustom audiencetargeting,businessescanensurethattheirbrand messagereachestherightpeopleattherighttime.
Socialmediaplatformsprovidecomprehensiveanalytics toolstotrackperformancemetricssuchasreach, engagementandconversions.Byanalyzingthesemetrics, businessescanidentifysuccessfulstrategies,optimizetheir campaignsandmakedata-drivendecisionsforfuture marketingefforts.
Socialmediaisanever-evolvinglandscape,withnew platformsandtrendsconstantlyemerging.Businessesmust stayupdatedandadapttheirstrategiestoleveragenew opportunitiesandtechnologiesforbrandmarketingsuccess.
Astechnologycontinuestoadvance,newsocialmedia platformsandtechnologiesarelikelytoemerge,presenting businesseswithexcitingopportunitiesforbrandmarketing. PlatformssuchasTikTok,ClubhouseandSnapchathave alreadygainedsignificanttractionamongyounger demographicsandtheirpotentialforbrandmarketingisstill beingexplored.Additionally,emergingtechnologieslike virtualreality(VR)andaugmentedreality(AR)havethe potentialtotransformthewaybrandsengagewiththeir audience,offeringimmersiveandinteractiveexperiences.
Socialmediahasrevolutionizedbrandmarketingby providingbusinesseswithunprecedentedaccesstotheir targetaudience.Throughplatforms,businessescanconnect withtheiraudience,buildbrandawarenessanddrive engagement.Byutilizingtherighttoolsforcontent creation,socialmediamanagementandinfluencer marketing,businessescanmaximizetheirmarketingefforts. Thekeyliesinunderstandingthepowerofsocialmedia, buildingastrongbrandpresence,engagingwiththe audienceandcontinuouslyadaptingtotheevolvingdigital landscape.Withsocialmediaasacornerstoneofbrand marketing,businessescaneffectivelynavigatethedigital ageandcreatelastingconnectionswiththeircustomers.
Intheemergingworldofbusiness,aprofessionalwho specializesinguidingbusinessesandorganizationsin buildingandenhancingtheirbrandidentity,reputation, andmarketpresence,exhibitshissheerexcellencein understandingthetargetaudience,analysingmarkettrends anddevelopingstrategiestocreateadistinctivebrandthat standsoutfromthecompetition.
Evolvingwiththeemergingadvancements, Franchise Consultant worksonconductingmarketresearch, identifyingthestrengthsandweaknessesofabrand,and providingrecommendationstoimprovebrandpositioning, messaging,andvisualidentity
Inadditiontotheexpertiseinbranding,theseconsultants areskilledcommunicatorswhocaneffectivelycollaborate withcross-functionalteamsandstakeholderstoensurethat brandobjectivesarealignedwithbusinessgoals.Theyalso stayup-to-datewiththelatesttrendsandtechnologiesto ensurethattheirclientsstayaheadofthecurveintheir respectiveindustries.
AmalgamatingtheseattributeswithaMidas-touchof brillianceforemergingbrandsandscalingthese establishmentstogreaterheights,SachinPradhanexcels asanepitomeofexcellenceinthemodernbusinessarena.
Let’sdelveintotheodysseyofanadeptleaderandexplore thefactsofeternalsuccess.
Sachin’scareerstartedwithworkingfordifferent organizationsacrossvariousindustries,includingairlines, ITsolutions,retail,warehouseretailandwell-knownfood andbeveragebrandslikeStarbucks,ColdStoneCreamery, TimHorton’sandIceCreamLab.Havingspentover30 yearsintheseindustries,hedecidedtousehisknowledge, experience,expertiseandlearningstohelpindividualsand entrepreneurswhoaspiredtostarttheirownF&Bventures butlackedadequateexperienceandwerelookingfor consultants.
Then,Sachinrealizedthatmostoftheconsultantswere chargingexorbitantfeesbutlackedpracticalexperiencein runningF&Boperations.Hiringexpertisefromdifferent areas,suchasprojectcreation,P&Lplanning,accountsand budgeting,conceptualization,marketresearch,positioning andbranddesign,amongothers,didnotaffectthefactthat theydidn’thavepracticalexperience.
Thus,hedecidedtostarthisownbrandconsultancy businessandofferhisexperienceatanominalfee.Sachin wasopentoofferingonlyoneareaofexpertiseassome peopleonlyneededhelpwithaspecifictask.Overtime, hehelpedclientsdeveloplocallygrownbrandslike VoyageCafé,60DegreebyMelt,CaféNAcaiand BastaniDarvish.
For aspiring entrepreneurs, I recommend conduc ng thorough market research, a SWOT analysis, and forecas ng business expenses while understanding the investment structure needed before launching any business.
Ontheside,Sachin,alongwithhispartners,openedtheir ownventure,VMRestaurantConsultantandAvidVibes RetailsFoodManagementServices.Commentingonthe same,Sachinsays,“We are coming up with food brands like Indian Momo Company and V’s Foodie Corner. We are also planning to launch our own retail products on shelves across India and then expand to international markets soon.”
Tokeephimselfupdatedwiththeemergingtrendsin brandingandmarketing,Sachinconstantlyundertakesalot ofsocialnetworkingonplatformssuchasLinkedIn;he attendsalotofforumsbasedonbrandingandmarketing topicstoconstantlykeephimupdatedonvariousfranchise platforms.
Sachinalsokeepshimselfupdatedoncurrentdevelopments likewhatnewbrandsareenteringinmarket,whatisthe currenttrend,andwhatisthemosteffectivemarketing strategiesareintrendinthemarket.
Thefollowingparameterscanmeasurethesuccessofa brandingcampaign.
Ÿ Returnoninvestment(ROI):Measurestheprofit generatedbyabrandingcampaignrelativetothe investmentmade.
Ÿ Returnonadspend(ROAS):Measurestherevenue generatedbyabrandingcampaignrelativetothecostof advertising.
Ÿ Conversionrate:Measuresthepercentageofwebsite visitorswhotakeadesiredaction,suchasmakinga purchaseorfillingoutaform.
Ÿ Costperlead(CPL):Measuresthecostofgenerating oneleadthroughabrandingcampaign.
Ÿ Costperacquisition(CPA):Measuresthecostof acquiringonecustomerthroughabrandingcampaign.
Ÿ Websitevisits:Measuresthenumberofpeoplewhovisit awebsiteduringabrandingcampaign.
Ÿ Websitevisitsbytrafficsources:Measuresthenumber ofwebsitevisitsgeneratedbyeachsource,suchas organicsearch,socialmedia,orpaidadvertising.
Onthetopicofbrandidentity,Sachinstates,“The first important thing in understanding the brand identity and
building a strategy around it is understanding the storyline of the brand.
Ÿ How the thought of that brand started?
Ÿ What was the thought process behind the idea of starting the brand started?
Ÿ What positioning the client is looking at?
Ÿ What is the competition available in the market, and how is your product different than theirs?
Ÿ What is the USP of your brand?
Once we have gathered this information, it becomes easy to build a strategy to promote the brand effectively in that particular market.”
Foranynewbrandenteringanewmarket,themost importantthingistoeducatetheemployeesandcustomers. AccordingtoSachin,thisincludes:
Ÿ “The purpose of the brand
Ÿ The vision of the brand
Ÿ What is the aspiration behind the brand launch
Ÿ What is the mission, brand USP, quality and customer service
Ÿ How are you different from your competition?”
Thisneedstohappenrightatthebeginningofthebrand launch.Asonlythentheimagewouldgetcarriedforward. Initially,thiscanbedonethroughSocialMediachannels andNewsarticles.However,themostimportantpartof one’sbusinessisemployeeswhocarrythebrandvisionto eachandeverycustomer
Todevelopabrandstrategy,theprocessneedstostartwith pre-brandlaunchmarketresearch.Oncetherequireddatais gathered,adetailedSWOT&analysisiscarriedout.
Whilepointingouttheprocesssteps,Sachinexplains, “Based on SWOT & Analysis, we need to work out the st business forecast for 1 five years to understand the ROI, Food Cost, Gross Profit & Net Profit indications; this will also help us to estimate CAPEX and Operating Expenditures, which help us in planning the fund’s management, cash flow and managing the profitability for a successful business.”
Branding&Consultingdependsalotontheclient’sbudget, wherebrandpositioningalsoplaysanequallysignificant role.Sachinaffirms,“When you understand the unique needs and goals of the client, only then it becomes possible for you to tailor your approach.”
Basedonthisinformation,whatkindofbrandingwillbring thebestresultsisdetermined.
Managingandmotivatingateamtodeliverexceptional resultsisaskill.Thereisacommonfeelingthatmotivation isdirectlylinkedwithmonetaryrewards.Inreality,ithas absolutelynoconnection;however,itdoesaddan additionalbenefit.Realmotivationcomesfrommaking yourteamexcitedtobeabletoselltheproduct.
Sheddinglightonteammotivationandengagement,Sachin explicitlystates,“Educate them on what is the product, what are the benefits of the product, who is the real client for the product, when your team is equipped with all this knowledge selling becomes easy and which in return, develops confidence and the team feels motivated to give their best and at that time what work as Miracle is instant recognition or Pat on the back.”
Healsoadds,“Other awards and rewards/remuneration just add more value to it.”
Food&Beverage,QSRandtheFast-Foodindustryarefull ofconstantchanges.Forinstance,F&Bbusinessevolves whenthemarkettrendschangesandtechnologiesevaluate veryoften.
Thepackaging,health&hygienestandardsandpeople’s eatinghabitseverythingkeepevolvingallthetime,andthe onlywaytomanageitistobeupdatedonallthesechanges andkeepinnovatingandevolvingwiththesechanges.
Supportingthisphilosophy,Sachinexpresses,“Keep yourself updated on new technologies and techniques to implement the ones that will help grow your business.”
Discussingthegrowthvisionofthecompany,Sachin asserts,“We want our company to grow as a market leader and one-point solution to F&B entrepreneurs, investors and interested franchises.
Healsoadds,“My organization wishes to aim at innovating new brands and helping the loss-making brands to make their business profitable; we want to assist with Hiring, Training, Sourcing, accounting, auditing, Strategy Planning, setting up processes, Assist with marketing, New Brand Launch, the conceptualization of new brands, in Short, A-Z solution in F&B retail business.”
Foraspiringentrepreneurs,Sachinrecommendsconducting thoroughmarketresearch,aSWOT&analysis,and forecastingbusinessexpenseswhileunderstandingthe investmentstructureneededbeforelaunchinganybusiness. Manynewentrepreneursjumpintobusinesseswithout properinvestigationorlong-termplanning,whichcanlead tolosinginterestandrunningoutoffunding.
Neglectingmarketingandsocialmediacampaignsand failingtoevaluatethebusinessregularlycanhindergrowth. Consultingwithexpertsandmakinginformeddecisionsis crucial,especiallyforinexperiencedentrepreneurs.Itis importanttounderstandtheneedforevolvingand innovatingthebusinessovertimeandnotsolelyrelyingon itsinitialsuccess.
Inthedynamicworldofbrandconsultation,effective
leadershipisparamounttosuccess.Brandconsultants playacrucialroleinguidingbusinessestodevelopand strengthentheirbrandidentities.Theirleadershipskills enablethemtoprovideguidance,strategicinsights,and innovativesolutions,ensuringthesuccessandgrowthofthe brandstheyworkwith.Effectivebrandconsultationcan helpbusinessesbuildapowerfulbrandthatresonateswith theirtargetaudience,drivesengagement,andultimately leadstobusinesssuccess.Fromstrategicthinkingand effectivecommunicationtoempathyandadaptability,these traitsenableleaderstoprovidevaluableinsights,inspire teams,anddrivetransformativebrandstrategies.
This article delves into the traits of leaders in brand consultation, focusing on the qualities and attributes that set them apart.
Leadersinbrandconsultationpossessastrategicmindset, allowingthemtoanalyzemarkettrends,identify opportunities,anddevelopinnovativebrandstrategies. Theyhaveakeenabilitytoseethebiggerpictureandalign brandobjectiveswithlong-termbusinessgoals.
Successfulleadersinbrandconsultationhaveavisionfor thefuture.Theyanticipateindustryshifts,consumer behaviors,andemergingtrends,enablingthemtoguide brandstowardsrelevanceandsustainabilityinarapidly evolvingmarketplace.
Leadersinbrandconsultationexcelincommunication, conveyingcomplexideasandstrategiesinaclearand concisemanner Theypossessexceptionalverbaland writtencommunicationskills,enablingthemtoarticulate theirvision,buildconsensus,andguideclientsandteam memberseffectively.
Effectiveleadersinbrandconsultationactivelylistento clients,stakeholders,andteammembers.Byunderstanding diverseperspectivesandactivelyseekinginput,theyfoster aninclusiveenvironmentandmakeinformeddecisionsthat alignwithclientobjectivesandmarketrealities.
Brandconsultantsunderstandthevalueofcollaboration. Theyfosteracollaborativeenvironmentwhereideasare shared,andexpertiseisleveragedacrossdiverseteams.By encouragingcollaboration,leaderscantapintothe collectivewisdomandcreativityoftheirteam,resultingin innovativeandsuccessfulbrandstrategies.
Leadersinbrandconsultationdemonstrateempathy,placing themselvesintheshoesoftheirclientsandtargetaudience. Thisempatheticunderstandingallowsthemtocreatebrands
thatconnectdeeplywithconsumers,evokeemotions,and establishmeaningfulrelationships.
Emotionalintelligenceisakeytraitofsuccessfulbrand consultants.Leaderswithhighemotionalintelligenceare attunedtotheirownemotionsandtheemotionsofothers. Thisenablesthemtonavigatecomplexclientrelationships, manageconflicts,andinspireteamstoperformattheirbest.
Thebrandlandscapeisconstantlyevolving,andleadersin brandconsultationmustbeadaptabletochange.They embracenewtechnologies,consumertrends,andindustry shifts,andhelptheirclientsnavigatethroughchange effectively Theirabilitytoadaptallowsthemtostayahead ofthecurveanddeliverimpactfulbrandstrategies.
Leadersinbrandconsultationunderstandthateverybrand isunique,andaone-size-fits-allapproachisnoteffective. Theypossesstheflexibilitytotailortheirstrategiesand methodologiestothespecificneedsandgoalsofeach client.Thisadaptabilityensuresthatbrandstrategiesare customizedandeffective.
Successfulleadersinbrandconsultationpossessin-depth knowledgeandexpertiseinbranding,marketing,consumer behavior,andindustrytrends.Theirdomainexpertise allowsthemtoprovidevaluableinsights,makeinformed recommendations,andguidebrandstowardssuccess.
Brandconsultantsarelifelonglearners.Theystayupdated withthelatestindustrytrends,emergingtechnologies,and bestpracticesinbranding.Bycontinuouslyexpandingtheir knowledgebase,leadersinbrandconsultationprovide clientswithinnovativeandcutting-edgesolutions.
Leadersinbrandconsultationpossessstronganalytical skills,allowingthemtogatherandanalyzedatatoinform theirstrategies.Theycandrawinsightsfrommarket research,consumerbehavioranalysis,andcompetitive intelligence,helpingclientsmakedata-drivendecisions.
Brandconsultantshavetheabilitytointerpretcomplexdata andtranslateitintoactionableinsights.Theycanidentify patterns,trends,andopportunities,guidingbrandsin makinginformeddecisionsandoptimizingtheirbrand strategies.
Leadersinbrandconsultationupholdhighethicalstandards intheirwork.Theyprioritizehonesty,integrity,and transparency,ensuringthatclientinterestsarealwaysatthe forefront.Theirethicalconductbuildstrustandcredibility intheindustry
Brandconsultantsdemonstrateprofessionalismintheir interactionswithclients,colleagues,andstakeholders.They maintainahighlevelofprofessionalismintheir communication,appearance,andconduct,representing themselvesandtheirclientsinapositiveandprofessional manner
Leadersinbrandconsultationpossessauniquesetoftraits thatsetthemapart.Fromstrategicthinkingandeffective communicationtoempathyandadaptability,theseleaders guidebusinessestowardssuccessbydeveloping transformativebrandstrategies.Byembodyingthese qualitiesandcontinuouslyhoningtheirskills,brand consultantsinspireteams,buildmeaningfulclient relationships,anddrivebrandstowardslong-termgrowth andrelevanceinanever-changingmarketplace.
-Muskan Kapoor
Consulting unlocksthehiddenpotential ofyourbusinessandamplifiesitsimpact.
