The Supply Chain Management and Logistics Review January2023

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www.insightssuccess.com AGlobalSupplyChainLeaderwithExemplaryVision
Supply Chain and CPO
Management Supply Chain The and LogisticsReview V OL -01 | ISSUE -03 | 2022
Bob
Kenney Vice President Global
Teradyne

The Prospects of Perpetual Betterments

Editor’s Desk

AbhishekJoshi AbhishekJoshi

Whenselectingthebestcompaniesthatcontribute

tothefundamentalsthatenhanceandtransform theever-evolvinglogisticssector,certaintraits makethecompaniesfollow.Flourishinglogistics companiesemphasizethefactthatestablishinggood communicationwithclientsfacilitatesagoodand successfulclientrelationship.Thesecompaniesthrivewith avisiontounderstand,rectify,andfulfiltheclient’sneeds. Byimplementingpromptandtailor-madesolutionsthatare adheringtotheuniquerequirementsoftheclientsofthis niche.

First-rateandprominentcompanieshaveagoodholdofa technologicaledgeovertheircompetitors.Embracingthe latestadvancementsintechnology,thesecompanies automatetheoperationalprocess,trackresults,resolve criticalerrorsandoffereffectiveandpreciseorder managementwithsophisticatedandmodernagesystems. Theseorganizationsarealsoopentointegratingthelatest technologiesinclassapartservices.

Offeringacrucialstrongemployeebaseoftenreflectsthe capabilityofacompany.Serviceprovidershavinga specializedemployeebasetocatertoyourneedsprove beneficialinthelongrun.Acommittedandknowledgeable workforcemakessurethatalllegalitiesandregulationsare metattherighttime.Significantlogisticstactics accomplishmorethanjustpromotingexcellentoutcomes foryourcorporation.Additionally,thesetacticsprovide valuetoyourconsumers.Themoreaccessibleyouritems aretoyourclients,themorevaluableyourcommoditymay become.

Addingvaluetoclientsdoesnothavetomeansacrificing qualityorquantity.Additionally,itrelatestoaccessibility. Becauseimprovedlogisticsmakeyourgoodsmore accessibletoabroaderaudience,sensiblecompanyleaders

seeitasacriticalinstrumentfordeliveringvaluefor consumers.Increaseddemandalsoincreasesthevalueof somethingsastheybecomemorewidelyaccessible.

Onaquesttoembracethejourneyofsuchstarletsofthe logisticssector,InsightsSuccess,throughitslatestedition, shedslightonthe“TheSupplyChainManagementand LogisticsReview.”Flipthroughthepagesandindulgein theenthrallingstoriesofthesymbolsofprominencethatare transformingthenichewithsignificantexpertise.

Have a Delightful Read!

Cover Story C
08
Succeed 16 AGlobalSupplyChainLeader withExemplaryVision
O N T E N T S
Alma Arzate Leading the way and Helping Others to
Ellen Voie A Stalwart with Resolute Leadership Acumen Claire Bretzke Delivering Results - Driven Multitudes of Marketing 20 24 28 32 Irasema Calvo Solving Your Supply Chain Problems Maayan Nissan Fostering Business Growth by Enhancing Supply Chain Networks Driving Innovation and Advanced Leadership 36 40 Mariam Saad Maximizing Protablity in Supply Chains Nadia Malek Bringing Value and Making a Difference
sales@insightssuccess.com January, 2022 Editor-in-Chief Senior Sales Manager Business Development Manager Marketing Manager Technical Head Technical Specialist Digital Marketing Manager Research Analyst Database Management Technology Consultant Merry D'Souza Managing Editor Executive Editor Assistant Editor Visualizer David King Art & Design Director Associate Designer Kshitij S Peter Collins John Matthew Sales Executives David, Martin Business Development Executives Steve, Joe Jacob Smile Prachi Mokashi Dominique T. SME-SMO Executive Sagar Lahigade Frank Adams Circulation Manager Robert Brown Stella Andrew David Stokes Copyright © 2022 Insights Success, All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from Insights Success. Reprint rights remain solely with Insights Success. Follow us on : www.facebook.com/insightssuccess/ www.twitter.com/insightssuccess We are also available on : Abhishek Joshi Revati Badkas Jenny Fernandes Anish Miller Sandeep Tikode

ManagementSupply Chain The and LogisticsReview

FeaturedPerson

AlmaArzate

Sr.Director,Global SupplyChainLogistics

BobKenney VicePresident, GlobalSupply ChainandCPO

ClaireBretzke

VicePresidentofGlobal Marketing

Brief CompanyName

ApotexInc. apotex.com

Teradyne teradyne.com

RubyHasFulfillment rubyhas.com

EllenVoie CEO

IrasemaCalvo Sr.SupplyChain Manager

MaayanNissan DirectorHeadofGlobal SupplyChain

WomenInTrucking womenintrucking.org

ApotexInc.isaproudlyCanadian,globalpharmaceutical companythatproduceshigh-quality,affordablemedicinesfor patientsaroundtheglobe.

Teradynecompaniesdelivermanufacturingautomationacross industries,applicationsandtheworld.

RubyHasFulfillmentleadsthethird-partylogisticsindustry withcutting-edgetechnology,seamlessintegration,andan uncompromisedcommitmenttoquality

WomenInTruckingAssociationisanonprofitthatencourages theemploymentofwomenintrucking,celebratestheirsuccess andminimizesobstacles.

LuciraHealth lucirahealth.com

AlignTechnology aligntech.com

Saad Directorof Procurement

NadiaMalek

VicePresident Procurement andAdministrative Services

TELUS telus.com

Desjardins ovintiv.com

LuciraHealthprovidesPCR-qualityCOVID-19testsforathomeuseandenterpriseuse.

AlignTechnologyisaglobalmedicaldevicecompanythatis changinglivesthroughbettersmiles.

TELUS'purpose-driventeamworkstogethereverydayto innovateanddogood.Fromprovidingtechnologysolutions thatmakeyourlivessafer

Desjardinsprovidesfinancialservicestopeopleandbusinesses: insurance,mortgagerate,loansandcreditcards.

Mariam

C O V E R S T O R

AGlobalSupplyChainLeaderwithExemplaryVision

Y
Creating the next generation of technology through advanced test solutions and collaborative robotics.
Bob Kenney Vice President Global Supply Chain and CPO Teradyne

Intoday'sworldofelectronicsmanufacturing,thereis

ever-increasingpressuretoshortenthetime-to-market range.Successfulapplicationdevelopmentandtest strategiescanrefinetheproductionprocessandhelpdrive downandcontrolthecostofthetest.MeetBobKenney, VicePresident,GlobalSupplyChain,andCPOof Teradyne,whohasmasteredtheartofeffectivesupply chainmanagement.

Bobisanindustry-leadingexecutiveofferingconsistent achievementsinarticulating,developing,andexecuting supplychainstrategiestodelivertherequiredresults.His diversemanagementexpertise,combinedwithforwardthinkingbusinessleadershipandentrepreneurialagility,has resultedinlarge-scalechangeimplementationswhich reducedproductioncostsandimprovedperformanceacross theglobalSupplyChainoperation.Hebelievesthatone cannotrampexperience;however,youcanuse collaborativecustomer-centricsupplychaindesignswith sharedinvestments.

Teradyneplaysanintegralroleinthetechnologyindustries thatchangetheworld.Teradynedeliversmanufacturing automationacrossindustries,applications,andtheworld.It solvescomplextestandautomationchallengesandenables businessestoachievehigherproductionvolumesandhighqualityoutputs.

InsightsSuccesscaughtupwithBobtogetaholdofhis expertiseandvisionforhiscompany

Below are the highlights of the interview:

Briefouraudienceaboutyourjourneyasabusiness leaderuntilyourcurrentpositionatTeradyne.What challengesdidyouhavetoovercometoreachwhereyou aretoday?

1980's

Scalinginternalmanufacturingandnewproduct introductionforthevolatileimmatureATEindustry,east andwestcoast.

DevelopandconsolidateacapableUS-centricsupplychain toscaleupanddownwiththeATEindustry

Implementfactoryconstraint-basedsoftwareapplicationsto optimizefactorycapacitywhilescalingupanddown.

ImplementaTotalQualityManagementSystemthroughout theorganizationandsupplychaintoimprovequalityand decreasecost.

Implementacapacityplanningmethodologytoalign businessunitdemandwiththenecessaryfactorycapacity, poorman'sS&OP

1990's

Implementasupplychainsimulationcapabilitytoimprove responsivenesstocustomerrequests.

ScaledPCBAcapacityontheeastcoastandopenednew PCBAcapacityonthewestcoast.

OutsourcedPCBAassemblyintheUS.

Implementedsoftwareapplication"glasspipeline"using Kinaxistohavevisibilityatthecomponentlevelthrough ourcontractmanufacturers.Thisenabledgatingpart visibilityatthesupplierlevel,spendanalysisatthe componentlevel,andsimulationcapability

2000–2010

Outsourcedandoff-shoredfinalassemblyandtest Operationsforproductdivisions,driving80%ofcompany revenue.

From idea to final product – we test and automate it all.
The Supply Chain Management and Logiscs Review

Co-partneredwithCIOtoimplementOracleERPanda DataWarehouseacrossthecompanytoenableglobal commerce.

CreatedaBusinessProcessEngineeringgrouptodrive processefficienciesacrossallbusinessunits.

CreatedInternationalProcurementOfficeinChinaand Singaporetofocusonlocalsupplytosupportoutsourced products.

Transitionedourlogisticsoperationsfromshippingoffthe backdockinNorthReadingtoshippingfromSuzhou, China,to14differentfreetradezonesworldwide.

2010–2020

ReducedthetimetoproductcosttargetsthroughNPI sourcingwithengineeringduringPath1developmentcycle. Transitioned80%ofproductspendtothelow-costregions realizingmulti-millionsofcostdown.

Implemented"BreaktheGlass"businesscontinuityplans forproductsrepresenting80%ofrevenue.

EstablishedaSupplierEngineeringorganizationinCosta Ricatosupportandmaintaincomponentspecificationsand approvedsupplierlistfortheTeradyneenterprise.

Developedaresponsivenessstrategyfocusedona customer-centricsupplychainthatenabled100%ramp capabilitywithinonequarter.

OutsourcedMemoryandETSproductsacquiredthrough acquisitiontoSEAutilizinganewEMSprovider

LocalizedthematerialpipelineforMemoryandETS productsinSEA.

ParticipatedinduediligenceforUniversalRobots,Mobile IndustrialRobots,andAutoGuide.

2020&Beyond

WorldwideCovidrecovery–implementedafocused geographictrackingbythesuppliertomanagethesafetyof employeesandcapacityrisk.

SemiSupplyChainCrisis–establishedcustomcomponent stockinglevelsmitigatedrevenuedisruptionthrough 2020–2021.Extensionofleadtimes,forecastsand establishedaforwardleanusingourbalancesheetto manageinventory.Utilizingourcloseexecutive relationshipstomanagethebuy/selluniquedependencyin theSemiecosystem.

EnabledrampingIAbusinessesbyrampingconstrained suppliersbyrecommendingandimplementingalternative components.Leveragekeytestsupplierrelationshipsto mitigatecomponentshortages.

StrategicallyshiftingourBusinessContinuitystrategyfrom "BreaktheGlass"toadualsourcegeographicstrategyfor productsgenerating90%ofrevenue.

TellussomethingmoreaboutTeradyne,itsmissionand vision.

Ourmissionistotestthefutureofelectronicsandimprove globalmanufacturing.

Weaimtoensurethepowerofelectronicscanbe confidentlytrustedtoinform,enrichandprotectourlives. Wealsoaspiretoimproveglobalmanufacturingthroughthe applicationofadvancedautomation.

EnlightenusonhowyouhaveimpactedtheIndustrial Automationnichethroughyourexpertiseinthemarket. ScaledfromalocalDanish/Europeansupplychaintoa worldwidesupplychainbyleveragingourtestsupplychain knowledgeandcapability

Developedamulti-sourcecompetitivesupplychaininthe highestriskareasrelativetocost,quality,anddeliver. Establishedaninternalfactorycapacity/investmentand outsourcingmodeltoenablescaleandcostefficiencies. Developedacommodity-focusedteamtodrivecost, quality,delivery,andriskprotection.

Enabledthedevelopmentandimplementationofaqualityfocusedorganizationtodrivequalitystandardsand componentspecificationsinmanufacturingandthroughout thesupplychain.

IntegratedallIAproductsintothecentralcomponent engineeringsystemtoenableengineeringdesigns. Enabled"whatif"simulationcapabilitytoenablebusiness growthscenariosandgatingpartanalysistominimize deliveryrisk.

DevelopanoutsourcingbusinesscaseforAutoGuideand MIR.

Establishedanelectronicsourcingmethodologyby leveragingexistingprocessesforPCBs,FPGAs,and complexelectro-mechanicalcommodities.

Describeindetailthevaluesandtheworkculturethat drivesyourorganization.

Factbasedproblemsolving,transparency,knowledge powervspositionalpower,honestyandintegrity,diversity, equity,andinclusion.

Relationshipprinciples: Investearly Usetherelationshipmap Honestdialogue Usetheinfluencemodel Havefun.

Leadershipprinciples: Makedecisionsbeforethepathisclear Articulateyourstrategy Knowyourcompetition Teamdevelopmentthroughreturningauthoritytoyourteam

You cannot ramp experience.

Teamwork

AtTeradyne,webelievethatfosteringadiverse,equitable, andiclusiveculturewillbuildastrongerandmoreresilient companyforouremployees,customers,andcommunities. HonestyandIntegrity

Wetakeprideinourworkandexpectemployeestotake personalownershipinupholdingthecompany'sreputation.

ACompanyWithoutDoors

Wearedrivenbycreativityanddiversityofthought.We fosteranopenenvironmentwherecandiddiscussionsare notonlyencouraged,theyareexpected.

CustomersCountonUs

Wepartnerwithourcustomerseverystepfromideatothe finalproduct,maintainingthehigheststandardstoensure satisfaction.

Undeniably,technologyisplayingasignificantrolein almosteverysector.Howareyouleveraging

technologicaladvancementstomakeyoursolutions resourceful?

Developedadigitaltransformationroadmaptosupportthe growthofthetestandIndustrialautomationbusiness.

Developedcriticaldecisionsupportbusinessprocessesand technologyinvestmentstoenablescalethroughan outsourcedsupplychain.

Developinganautomateddecisionsupportapplicationto improvecustomerresponsiveness,efficientuseof inventory,andrisksupportforEOLmaterialandproduct linearchitecture.

Wheredoyouenvisionyourselftobeinthelongrun andwhatareyourfuturegoalsforTeradyne?

Breakoutofthetestbusiness50/50marketshareposition withthemostefficienttestersandsupportingsupplychain toachievea+60%share.

EnabletheIAproductlinestoachieve$1Binsalesinthe mid-termbycreatingaResponsive,Reliable,Resilient supplychainwithcompetitivecostandquality

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Ellen Voie, President and CEO Women In Trucking

A Stalwart with Resolute Leadership

Acumen EllenVoie

Mostpeopledon'tpictureawomanwhenthey thinkofatruckdriver. Infact,mostwomen haven'tthoughtaboutacareerasaprofessional driver,aswomenarestillasmallminorityofall professionaldrivers.

However,asmorewomenexploreopportunitiesinnontraditionalareas,thereareafewwomenwhoareleading theway. Onesuchexampleofanexemplarywomanwith transformativeleadershipacumenisEllenVoie,whobuilt anentireorganizationdedicatedtotruckingbutonlyfor women.

Ellenisaninternationallyrecognizedspeakerandauthority ongenderdiversityandinclusionforwomenworkingin non-traditionalcareersintransportation.Andshehasa passionforcreatingamoregender-diversecultureinthe transportationindustry.

EllenisthePresidentandCEOofWomenInTrucking Association Theassociationwasformedtocreateamore gender-diverseindustrybyintroducingwomentorolesin transportationcareers.

WeatInsightsSuccessgotaremarkableopportunityto interviewEllen,inwhichshesharedwithusthestoryofher journeyandhowshesurmountedtheobstaclesinthisfield whilebeingaCEO.Belowaretheexcerptsfromthe same.

Brieflydescribeyourprofessionaljourneyupuntil now.

Whilemyoriginalcareergoalsdidn'tinclude trucking,Ihavespentmyprofessionallifeworking inthetransportationindustry.Istartedinthetraffic departmentofasteelfabricatingplantjustafterhigh school.IcompletedacourseinTrafficand

The Women In Trucking Association was formed to create a more gender-diverse industry by introducing women to roles in transportation careers.

TransportationManagementandwaspromotedtoTraffic Manager,responsibleforallrawsteelcomingintotheplant andthefinishedmaterialhandlingequipmentshippedout. Fromthere,afterstartingafamily,Iusedmytrainingtobe aconsultanttocarriersincentralWisconsinforeighteen years.Afterasix-yearroleleadinganonprofitorganization, IwashiredasManagerofRetentionandRecruiting Programsatalargemidwesterncarrier.Myjobwasto betterunderstandhowtoattractandretainnontraditional groups,suchaswomen.AsIresearchedthereasonswomen enterorleavethetruckingprofession,Ifelttherewasa needforanorganizationtosupportthem,soIfoundedthe WomenInTruckingAssociationin2007.

Whatchallengesdidyoufacealongtheway?

Startinganonprofitorganizationisdifficult,asyoumust firsthaveavisionandthenconvinceotherstosharethat vision.Ourmissionhasneverchanged,including encouragingwomentoconsidercareersinthetrucking industry,addressingobstaclesthatmightaffectwomen,and celebratingthesuccessesofourmembers.Inourfirstyear, weattracted500individualandcorporatemembersand

The
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10 Most Influential CEOs Reforming Business

havegrowntoincludeover7,000membersintencountries today

Whatsignificantimpacthaveyoubroughttothe transportationindustry?

Ibelievethatmyvisiontocreateamoregender-diverse truckingindustryisbeingrealized.We'veseenadramatic increaseinthenumbersoffemalecommercialdriversas wellasmorewomenintheareasofsafety,operations, maintenance,andatthesenioranddirectorlevelsaswell. Inthepast,itwasassumedthesonswouldtakeoverthe businessfromtheirdads,butthatisnolongerthecaseas morewomenaresteppingintothetoppositionwhentheir fathersretire.

TellusaboutWomeninTruckinganditsfoundation pillar.

TheWomenInTruckingAssociationwasformedtocreatea moregender-diverseindustrybyintroducingwomento rolesintransportationcareers.Asatrade/professional organization,wearearesourceforourmemberswhoare lookingforbestpracticesthroughnetworkingandlearning opportunities.Weconductalotofresearchandprovidedata concerningwaystoattractandretainmorewomen.Wealso offerwhitepaperstoourcorporatemembersinadditionto ourprintandelectronicpublications.Weholdanannual

conferencethatattractsover1,000attendeeswhoare lookingforwaystonetworkandlearnandhavefunwith ourpredominantlyfemaleparticipants.

HowdoWomeninTruckingpromoteworkforce flexibility,andwhatisyourroleinit?

Morewomenareenteringthetruckingindustry,butmany ofthemhavepersonalcommitmentsthatkeepthemfrom extensivetravelschedules.Fordrivers,thismeansmore opportunitiesforlocalorregionaljobs,suchashauling wasteandrecycling,deliveringintermodalcontainers,or workingforafuelormilkhaulingcompany.Manyjobs allowwomenagreaterwork-lifebalancewithinour industry,andtheneedforflexibilityinworkhoursiscrucial forwomeninleadershiproles.AtWomenInTrucking,we highlightthecompaniesandthejobsthatmakeworkforce flexibilityagoal.

Whatisyourtakeontechnology'simportance,andhow areyouleveragingit?

Weembracetechnologyinthetruckingindustryfortwo reasons.First,themorewecanrelyontechnologytoreduce thephysicalaspectofthejob(forcommercialdrivers),the morewecanattractwomenandretainanagingmale workforce.Withtechnology,wecaneliminatemuchofthe

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liftingofcargo,crankingofdollies,oropeningofatruck's hoodforapre-tripinspectionbyusinghydraulicstoremove thephysicalcomponent.Thesecondreasonistocreatea saferenvironmentusinglanedeparturedevices,anticollisionandanti-rollovertechnology,andmirrorlesstrucks byusingcameras,andothersafety-relatedproductsthatnot onlymakethejobsaferbutcreatessaferhighwaysforallof us.

Whatwillbethenextsignificantchangeinthe transportationindustry,andhowareyoupreparingfor it?

Inmyopinion,theuseof3Dprinterswillaffectthesupply chain,asmanypartsandproductswillbetransmittedvia electronicmeanstoaprinterthatwillcreatetheitem.The needtoshipapartfromonelocationtothenextwill disappear Theindustrywilladjusttothisandwilladaptand changeaswehavealwaysdone.

Whatareyourgoalsintheupcomingfuture?

Professionally,IwanttoseetheWomenInTrucking Association'sinfluenceexpandfurtherbyattractingmore domesticandinternationalmembers.Wecurrentlyhave membersintencountries,butweknowourexpertiseis neededinotherpartsoftheworld,andwearelookingat

waystoshareourbestpracticesinotherareas.Iplanto retireinthecomingyear,soourimmediategoalistofinda CEOtoreplaceme.Thiswillbebittersweet,asIamthe founderoftheorganization,butIamreadytohandoverthe responsibilitiestothenextleader

Whatadvicewouldyouliketogivethenextgeneration ofaspiringbusinessleaders?

Myadvice,especiallyforwomen,istotakerisks.Youcan't knowwhatyoucandowithoutpushingyourself.It'sokay tofail,asfailureisjustalearningexperience.Thereareso manyopportunitiesinthesupplychain,andwomenwillbe avitalpartofthisindustryinthecomingyears.

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