Dfavoritetopicforschoolessaysorelocution competitionswas‘Technology–Aboonor bane?’Andwehadtostrikeabalancebetweenthe prosandcons?
oyourememberthosedayswhenthe
Thosewerethedayswhentechnologyhadjustbegun topenetrateourlives,andsciencefictionfilmswerea rage.Thosewerealsothedayswhenourconclusions tiltedtowardsbane.
Today’stechnologicaldevelopmentsareaharkback tothedaysoftheyorewhenwewatchedsic-fimovies andneverdreamtinourwildestdreamsthatwewould beexperiencingthemafewdecadesdowntheline. Thesearedayswhenithasbecomethebiggestboonif usedcorrectlyandwithoutgettingaddictedtoit.
Butthisdidnothappenovernight.Thetechrevolution anditsrevolutionariestookquitesometimeto experiment,learn,unlearnandcomeoutwiththe polishedfinishedproduct/service.ThenextHerculean taskwastoconvincepeopleofthebenefitsoftheir brainchild.Wehavecomealongwaysincethen.
Everydaywewakeuptosomenewtechnologicalinvention thatseemstobetterourlives.Whohadeverimaginedhow technologiesnamedaugmentedrealityandvirtualreality (AR/VR)wouldtransformourlivesandhowwelookedat theworldsittinginthesafeconfinesofourhomesor offices!
AR/VRhasmoretoofferthanpouringideasfromthe screenintotherealworld.Thesetechnologieshave redefinedhowweconductourdailyactivitiesandmanage ourprofessionallives,fromsecuritytoeducationto health/medical,navigation,retail,urbandesign,and employeetraining.
BothARandVRarebecomingcheaperthanearlierand morepopularthanever ARhasalreadyestablisheditselfin thecommercialsector,whileVRisundergoingseveral rapiddevelopments.Inthefuture,wecanexpecttosee morepenetrationofthesetechnologiesinvariousspheres.
Evenaswereminiscethosesci-fifilms,manydevelopments aretakingplace.Evenaswewatchpresent-daysci-fifilms, manybrainsareprobablyworkingtomakethemintoa realityinthefuture.
Asamarkofappreciationforthosewhochosethe untroddenpathtoletusbaskintheboonsoftechnology,we featuredtheminourlatesteditionofInsightsSuccess,Top 10CompaniesLeadingtheAR/VRRevolution2021.
Readmoreabouthowtechnologycantransformourlives forthebetterandwhatthetechno-geeksaredoingtospice upourliveswithdifferentflavorsoftechnology.
-SumitaSarkar Sumita Sarkar
Augmedics augmedics.com
NissanElimelech FounderandCEO
Augmedicsdevelopsxvision™–anAugmented-RealityHeadMountedDisplayforspinesurgery.
BackLight backlight.fr
FSStudio FSStudio.com
AdrienColombié CEO PierreOlivier DESCHAMPS
FounderandCEO MiheerWalavalkar Co-founderandCEO
FredericLecompte& JonathanTamene Co-founders Homido homido.com LiveLike livelikevr.com
Makemedia teslasuit.io
SamWatts ImmersivePartnerships Director
Backlightisamultiaward-winningstudiospecializedin immersivehigh-endbrandactivation&premiumVR installations&contentforLocationBasedEntertainment.
FSStudioinnovatesandsolvesfortomorrow’sproduct developmentandR&Dchallenges.
Homido'smissionistodemocratizevirtualrealityby simplifyingthesearchforcontentandtheuseofVRheadsets intherange.
LiveLikeisaglobaltechnologycompanywhosediverse,allstarteamhascometogethertotransformhowpeople experiencelivesportsandentertainment.
Makemediadeliverscreativeandtechnicallychallenging digitalsolutionsacrossarangeofindustries.
MazeTheory maze-theory.com
Paracosma paracosma.com VirtualLatinos virtuallatinos.com
IanHambleton CEO KenEhrhart CEO JaimeNacach CEO
MazeTheoryconsistsofateamofteamofdigitalcreatives experiencedinanimation,gamesdevelopment,filmproduction andstorytelling.
ParacosmaIncisanAugmentedandVirtualRealitydesign, consultingandsystemsintegrationcompanythatprovides solutionsandskillstobothsmallandlargecustomers.
VirtualLatinosisthefirstplatformfocusedonconnecting entrepreneurs,teamsandagenciesfromtheUS,Canadaandthe worldwithvirtualassistantsandvirtualprofessionalsfrom LatinAmerica.
VRgineers vrgineers.com
MarekPolčák Co-founder
VRgineersdeliversnext-generationvirtualandmixedreality pilottrainingsystemsforprofessionalandmilitaryclients.
What is reality, if not the incarnation of our imagination?
Howoftendowecontemplatethepowerthatour imaginationholds?Woulditsurpriseyouto knowthateverytechnologicalinnovationknown tothehumankindisthemanifestationofsomeone's imagination?
TheinnovationofAugmentedandVirtualRealityandthe mediumsofexperiencingthemwereconceivedfromthe verypurposeofbringingimaginationtolife.This innovationpavedthewayfornumerouscompaniestapping intoitspotentialapplicationsandtheexperiencesitcan deliver
Thisedition, Top 10 Companies Leading the AR/VR Revolution 2021,emphasizesoncompaniesthathave leveragedthecapabilitiesdeliveredbythisinnovation.And oneprominentnameamongthosecompaniesisHomido VRbyHMDTech
InthefollowinginterviewwithInsightsSuccess, Pierre-OlivierDESCHAMPS,theFounderandCEO, briefsusaboutthecompany'sglobalascensionandhis opinionsonthepresentandfutureoftheAR/VRniche market.
BriefourreadersaboutHomidoVR, yournichemarket,andyourvision. HomidoisaleaderintheVRmarket since2014.TheHOMIDO brand—specialistinmobilevirtual reality—wascreatedtomakevirtual realityaccessibletoeveryone.Our philosophyisthateveryonehasalready gotapartofvirtualrealityintheir pockets,weofferthetoolstoefficiently accessitviathesmartphone,andin providingtheecosystemwithhardware andaccessiblesoftwarewithoutany needsofknowledgeinVRarea.
HOMIDOproductshavebeengoogle certifiedandFrenchTechlabelled since2015.WeofferarangeofVR productsindifferentformats,dedicated todifferentuses:
Ÿ Marketing:weoffercustomization programforbigbrandsthatwould liketosurfontheVRwaves
Ÿ Education:Partnerofthegoogle expeditionprogramsince2015,and partnerofdozensothereducational
programs,HOMIDOisamajor actorinthisfieldwithmorethan 250,000studentsusingour productseverydayinmorethan 3500schoolaroundtheworld.
Ÿ Health:wearepartnersofsome healthprogramsinEuropean countries(GermanyZ/UKmostly). VRcanhelpinsomediseaseslike Phobias,visualimpairment, hypnosis,etc.
Ÿ Entertainment,sports,ortraining arealsosomeusesweare developingwithourpartners.
HOMIDOisakeyplayerinmobile VR.Thebrandisdistributedthroughout theworldinaround50countries mostlyinB2Bfields.
Wehave4antennasofthecompany aroundtheworldwhichbringUSD5 millionturnoverin2020:
Ÿ HomidoFranceforEuropeanand Americanmarket https://homido.com/
Ÿ HomidoJapanforAsiamarket https://www.homido.jp/
Ÿ
HomidoRussia: https://homido.ru/
Ÿ Productiondepartmentlocatedin China
FromtheMadeinFranceproduct design/appdevelopmenttothe hardwareproductioninChina,the wholevaluechainiskeptundercontrol tobringqualityandreliabilitytousers. Then,wealsohavewarehouseslocated inChina,Belgium,USAtobereactive foreverycustomer
Whatmakesyourcompanya preferredchoiceoveryour competitors?Listtheproductsand yourexpertisethatyouwantto highlightinthisarticle.
WehavebeenspecialistsintheVR fieldforsevenyearsandwehavesold millionsofpieces,whichallowsusto getalargevolumeoffeedbackto alwaysimproveourproductstomatch withourcustomerrequest.
Wehavedevelopedourrangeof productswithengineersandoptics specialiststoofferthebestexperience toeveryone.
TheHomidoPrimeiscurrentlythebest virtualrealityheadsetontheMobile VRmarket.Qualityoflensesand comfortarejustthebestofthe market.Ourhandmadelenseswith trademark“Trueimmersionoptics”are themostefficientinthemarketforVR mobile,andthisproductismadetobe usedwithyourownglass(forglass wearers).
ThepatentedHOMIDOMINIproduct isarealmarketingtool,itisaperfect on-the-goVRsmartphone accessory.ThisisthesmallestVR headsetintheworldasitisfoldable, andwecancustomitveryeasily,that's
whyHundredsofbigbrandslike Disney,Hugo-Boss,Microsoft,SONY, Nestlé,Chanel,Oracle,Orange, Docomo,SoftBank…andmuchmore areworkingwithusfortheirmarketing campaign,andmorethanmillionsof pcshavebeensoldin2020for marketinguses.
AstheFounderandCEO,briefour readersaboutyourselfandyourgoal withHomido.
IGraduatedfromHEDECbusiness schoolin2008,andnowwithmore than12years'experiencein internationalbusiness,I'malways lookingfornewexperiencesand opportunities.
MygoalistomaketheHOMIDO brandarealtoolandhelppeoplein differentsectorssuchashealthor educationandtopushtheproducts beyondleisureuse.Thechoicetobe abletopersonalizetheproductsallows arealhighlightingofourpartners.
Beinginaleadershipposition,what isyouropinionontheimpactofthe currentpandemicontheAR/VR productsindustry?Andwhat
developmentscanbeexpectedinthe nearfuture?
Virtualrealitycanhelpinthis pandemiccontextandcanbeareal solution.
Thegreatadvantageofvirtualrealityis thatitallowstheusertobetransported toaplacewithoutalltheconstraintsof timeortravel.
Foreducation,manyschoolshavebeen closedorarecontinuingonline,virtual realityeducationallowsyoutokeepin contactwithteachersbykeepinga visualandhavingrealimmersive contentthatcapturestheattentionof studentsattheirhome.
Thesearenewtechnologiesthatwillbe exploitedmoreforthefuture,inorder toanticipatenewcrisesorlock-down inthefuture.
Whatisyouropiniononthe necessityforAR/VRcompaniesto aligntheirofferingswithlatest technologicaldevelopments, especiallywhenitcomestocatering totheever-evolvingconsumerneeds andpreferences?
Thetechnologysectorisconstantly evolving,youhavetoconstantlyadapt. Usesarechanging,fadingeffects.I thinkthatwhenwehaveatoollike virtualrealityinourhands,wemust firstexploitallthesepossibilities.
Asanestablishedbusinesleader, whatwouldbeyouradvicetothe buddingentrepreneursaspiringto ventureintotheAR/VRindustry?
Donothesitatetoembarkonnew projects,eventhecraziest,always listeningtonewprojects,doingmany partnershipswithdifferentcompanies havingaprojectwhateveritis,the Usesareveryvaried,andwecan alwaysfindasolutiontothe developmentsomeprojects,without fallingintofictioneither.
Howdoyouenvisiononsustaining yourcompany'scompetencyinthis ever-cutthroatbusinessecosystem?
Wheredoyouseeyourcompanyin thenextfiveyears?
TheHOMIDObrandhasdecidedto movetowardsamoreB2Bstrategyand participateinmajorprojectsthathavea meaningandausefulnessforhealth, forexamplebeyondtheuseofleisure. Wewanttogivemeaningandreal utilitytoday
That'swhywearereallyinvolvedinto suchprojectinmarketing,Education, training,SportinVR,healthfor visuallyimpairedpeople(in partnershipwithGIVEVISION companyinUK).
rompicnicgroundstotheme
Fparkswithshows,ridesand thrills,amusementparkshave comealongwaywithhyperreality diminishingtheboundariesofthereal andthevirtual.
So,eventhoughyoumaybeseatedon achairwatchingashow,youcan experiencewaterdropletsonyourface, thewindbrushingpastyou,being attackedbyanimalsonthescreen,
flyinglikeabirdorevendrowningin thewater Therearemultipleoptions thatsimulatorscancreate.Welcometo theworldofvirtualrealitywhere opticalillusionsandsimulationsare usedtomakethevirtualworldseem real.
Recently,LasVegasmadethe headlinesforitsnewlyintroduced VirtualRealityParkwithOZ Experienceandsodidthecreatorsof thisvirtualandaugmentedreality experience.Wehadtheopportunityto learnmoreaboutthecompany, BackLightanditspursuitof
technologicaladvancements.
Excerpts from the interview: Briefourreadersaboutyour company,yournichemarket,and yourvision.
AtBackLight,wecreatehighly immersiveVirtualRealitycontentboth inentertainmentandbrandcontentas wellasAugmentedReality experiences.Farfromtheusualzombie shootinggames,thestudioaimsat showingthepublictherealimmersive
potentialofcollaborativeexperiences thatare,bydefinition,notaccessibleat home.
VRisnotjustagamebutan experiencethatmakesamark.Our goalistoengagetheaudienceandto offerunprecedentedVR.
OnJanuary2021,BackLightreleased OZExperience,thelargesthyper realityexperiencescatalogdedicatedto LocationBasedEntertainment, enhancingitsownlicenses,from dynamicridestohighendhyperreality contentliketheinternationally knownescapegamenamedECLIPSE. Withthislaunch,theopeningofour firstVirtualRealityParkinLasVegas' newexperientialentertainmentcenter
AREA15.Webelieveincollaborative gamemechanicstobesharedwith family,friendsorcolleagues,with
advancedgraphicsandnarrationand whichputsfreedomofmovementand actionattheheartoftheiroperations.
Whatmakesyourcompanya preferredchoiceoveryour competitors?Listtheproductsand yourexpertisethatyouwantto highlightinthisarticle. BackLighthasanunparalleled experienceproducingimmersive content,firstforbrandsthenfor Entertainment,andnowownsan unrivalledcatalogofHyperReality solutions.
Hyperrealityincludesaphysical dimensionandadditionalsensorysuch asvibrations,wind,sensationsofhot orcold,smell…andmakesvirtualthe newreal.Thisisapromiseclientsand partnerscanlieonwhilechoosing BackLight.ECLIPSE,TOYLAND,
JonathanIcecubeProtocol,andmorerecently theco-created “Le Bal de Paris de Blanca Li” withthefamous choreographer,allreflectBackLight's know-howintermsofimmersion. Theyallreflectouruniquevisionof whatgoodVRentertainmentis: unencumbered,sensory,socialstory livingexperiences.
Beinginaleadershipposition,what isyouropinionontheimpactofthe currentpandemicontheAR/VR productsindustry?Andwhat developmentscanbeexpectedinthe nearfuture?
Nobodywaspreparedforthecurrent pandemic,andwithourmodellyingon LocationBasedVirtualEntertainment, weunfortunatelycannotsayweescape therule.Theyear2020wasreallyhard andleadustoreconsiderthingswhile thevenuesproposingourexperiences wereclosing.The1M$questionwas “howtocreatevaluewithXRduring lockdown”.Thefirstthingaccordingto usistomakehygieneandcleaninga priority.Regardingadeeperimpactof COVDonthemarket,thecrisiswill “skim”competition,withmorereliable companiessurvivinglockdowns.It shouldalsoleadtoanacceleratedform ofstandardizationofVRoffersina nearfuture.
Whatisyouropiniononthe necessityforAR/VRcompaniesto aligntheirofferingswithlatest technologicaldevelopments,
especiallywhenitcomestocatering totheever-evolvingconsumerneeds andpreferences?
VRquicklyevolvesandgroundbreakingexperiencesdependsonhigh endtechnologies.
Inourcase,aswebetonout-of-home entertainment,wemustbealigning withthelatesttechnological developmentswhichusuallygoalong smartuseoffootprintandmoreand moreuntetheredexperiences.We cannotbethefutureofVirtual Entertainmentusingtechnologiesfrom thepast.Still,werelyon“offthe shelf”technology,andneedtimetotest newtechnologies,figureouthow reliabletheyarebeforeimplementing theminourproducts.
Asanestablishedbusinesleader, whatwouldbeyouradvicetothe
buddingentrepreneursaspiringto ventureintotheAR/VRindustry? Youcanchoosetwopaths: Followthetrends,inspirefromthe leadingcompaniesandyoucanmake moneyfromthisbusiness.Oryoucan chooseoriginalityandexplore unknownterritories.Andthereare plentyoftheminVR!Anyway, whateveryourchoiceis,focuson consumersatisfaction.Theyarethe onethatwillmakeyousucceed,ornot.
Howdoyouenvisiononsustaining yourcompany'scompetencyinthis ever-cutthroatbusinessecosystem? Wheredoyouseeyourcompanyin thenextfiveyears?
Wefeellikewearepartofsomething bigsincewediversifiedinVRin2014. WedidwellevenifCOVIDhitus prettyhard,sosustainingour competenceswillimplyfindingthe
rightpartnerstokeeponinventing LBEVR.
Inthenextyears,afterbecomingthe undisputedleaderofLBEVRandonce theVRequipmentmoreaccessiblefor everyone,wewillhavestartedto investinB2C,producingVRcontent dedicatedtohomeuse.
Abouttheleaders FrédéricLecompteandJonathan Tamenemetinthevideogame industryandco-foundedBackLightin 2008asaCGanimationstudio, focusingoncraftandhigh-level renderingwhilediversifyingintonew territorieslikeARbackin2010orVR in2014.
Theduohasauniqueperspectiveof theVRmarketbothinentertainment andbrandcontentandtheir apprehensionofthisbrand-newwayof entertainingputtheminan unprecedentposition:atthetopofthe mostrewardedFrenchstudiointhe historyofvirtualreality.Fredericisthe strategicthinkingwhileJonathan handlesproduction.
“Best VR I have ever tried.” “A VR journey so well done I was in there 400%. Big sensations.”
“Really great. Total immersion + the possibility of doing it twice while fully appreciating. Perfect.”
LeBaldeParisdeBlancaLi,commentsonInstagram “Unparalleled. Wonderful.”
“Dancing inside a Disney movie dressed in Chanel. There was certainly no better way to end this Christmas.”
“Definitely the show of the year. As we have been through it, it is impossible to describe in words the virtual reality show that we just enjoyed, amazing. I'm going to miss that gray tuxedo, the mask and the great guy he made me ”
TOYLANDreviewsduringpressrelease:
“the jewel of my trip […] one of the best VR entertainment experiences I have played.” Bob Cooney
“A true moment of FUN in decors worthy of the best animated films” Sortir à Paris
Digitalinnovationhasbeenimproving,givingstudents moreadmittancetointeractivedata.Inanycase,we're goingtoseeasignificantjumpforwardinthemanner illustrationsareinstructed.
VirtualrealityandAugmentedrealitycangivevivid encounters,allowingunderstudiestolearninanewmanner Ratherthansimplyperusingasetofexperiencesbook,the storycan,inarealsense,wakeup,completewithscenes, figures,andcontext-orienteddata.Envisionfindingout manyfamousoccasionsinhistoryasyouwatchthem happenaroundyouorholdingupyourcellphonetofilter andrecognizetheartmasterpiecesthatyou’recheckingout inanartgallery
Thisinnovationissimplygettingeverythingrolling,andwe willseesomegenuinelyunimaginableimprovementsinthe comingyears.Thatisthemotivationbehindwhy understudiesarepresentlypursuingmoredigitalbooks, observingmorevideos,andwebsearchesaregettingmore occupiedwithalook.
Presently,ifwetalkaboutvirtualandaugmentedreality, theydopreciselywhattheyouthsearchfor–engagement. Theygiveanintelligentlearningexperience.
TheparticularemploymentsofAugmentedRealityand VirtualRealitywillbebeyondanyreasonableamounttolist here.Inthisway,letuscoveraportionofthesignificant utilizationofARandVRinthefieldofeducation.
Weallhaveunderstoodthefactthatmoststudentspresently lovetabsandsmartphonesmorethanbooks.Augmented andVirtualrealityisaccordinglyexceptionallyvaluablein givinganintuitivelearningexperiencetokids.They connectwithunderstudiesbetter,empowerquickerlearning andprovideasuperiornatureofinstruction.
Augmentedrealitydoesn'tneedcostlyhardware.The studentssimplyneedtohaveacellphonetogettoallthe fundamentalinstructivedataforasubjectanyplace.
WithVR,studentssimplydon'thavetorelyupontext portrayalsandpicturesinthecoursereadingstolearn.They canexplorethespottheyarestudyinginthevirtualthree dimensions.
Vividapplicationscanpermitstudentstoencounterwhat theymayhaveencounteredbeforeandwitnessa memorablemomentutilizingadvancedreality.VRheadsets
canbeutilizedfortripstoexhibitionhalls,nationswhile sittingintheclassroomorathome.Thiswillembrace studentswithachancetogetcomfortablewithverifiable occasionsandwilladdtoamorethoughtfulunderstanding ofthesubjects.
Itoffersstudentsthechancetojointhehypotheticaland down-to-earthportionsoftheillustrations.Immersive technologiescanincreasestudents'interestininventive arrangementsthataremorecaptivatingthansimplythe teachers'clarifications.Itadditionallyempowerssafeand successfulmedicalreenactmentstoinstructtraineedoctors andparamedics,decreasingdangerandboosting confidence.
ARVRintheclassroomcantransformordinaryexercises intointelligenceandconnectwithinteractiveactivities. Vividadvancesassiststudentswithupscaling comprehensionandgraspingskills.Forinstance:anAR applicationcouldpermitstudentstoseedinosaursinreal lifeandinvestigatebirdandcreaturespeciesinareal-world setting.
VirtualTourspermitstudentstoinvestigateschoolor collegegroundsthroughouttheplanet.Thesevirtualvisits arelessexpensive.Virtualrealityencountersanincrement instudents'commitmentandassiststhemwithselectingthe perfectchoiceofcollege.
VRpermitsustolimitthegapamongeducatorsand students.WithVR,distancelearningdevicescanunite educatorsandstudentsinasimilarroomwithadigital representationofthemselves–instructorscantransport themintotheVRworldandguidestudentsthroughtheir knowledgeandexperiences.
Howstudentspracticelearninghasnotchangedaltogether fromthebeginningoftime.Factlearninghasforsometime beenaconventionalwaytodealwithschooling.Planning fortests,takingsessions,andattemptingtoenvisionastory withreadingmaterialisatypicalclassroomexperience.
Now,theimplementationofaugmentedrealityhas
permittedstudentstohaveamorevividandconnecting learningexperience.VRcanmovestudentsfromtheir benchtoRomanvestiges,permitthemtoblendunstable syntheticcompoundsandnoticetheresponsewithout genuinelyhurtingthem,andpermitthemtoseeaswellas associatewithvirtualuniverses.
Virtualandaugmentedrealityischangingthemeaningof instructingandlearning.ARVRwillturnouttobemore reasonableasnewhead-upshowsandapplicationsbecome accessiblethatempowerhugescopeinundationatalower cost.Vividinnovationcanbethemostapparentinstructive forwardleap.
Ifwetakeastepbackandconsidertheevolutionof contentinthisdigitalworld,wecaneasilytraceits progression.Everybrand,entertainment,andmedia outlethasrecentlyconcentratedongivingitsviewersan 'experience.'It'sallaboutincreasingandbroadeningthe possibilitiesforwhatanaudiencecandowithapieceof material.It'sgrownsocentraltothemissionthatcreating anexperiencehasbecomeacommodity.Asaresult, providingthemwithanexperienceisnolongersufficient.
Hence,thisisthetimetostealtheshow.Providingjustan experienceisnotenoughtocapturetheattentionofviewers. Withtheinsertionofimmersivetechnologies,ithasbecome moreinterestingaswellaschallengingforpeople.Make RealLtd;animmersivecontentstudioacceptedthis challengetodeliverimmersiveexperiences.
InaninterviewwithInsightsSuccess,SamWatts,the ImmersivePartnershipsDirector,sharesthejourneyof MakeReal,itsvirtues,anditsvisionintheAR/VR revolution.Belowarethehighlightsoftheinterview:
BriefourreadersaboutMakeReal,itsnichemarket, andvision.
MakeRealisanimmersivecontentstudiobasedin Brighton,UK,withafocusonlearning&development, training,andsimulationexperiencesforenterprise,witha dashofin-and-out-of-homeentertainmentandphysical installations;henceourmonikeris'SeriousFun'.We stronglybelieveinthepowerofimmersivetechnologies (mobile,AR,VR)infosteringpositivebehaviouralchange forpeopleatwork,inlearning,andatplaywhenapplied appropriately
We work closely with our clients and partners to enable them to fully understand and explore the possibilities and limitations, challenging themselves and us to deliver incredible experiences
WhatmakesMakeRealapreferredchoiceoveryour competitors?Listtheproductsandyourexpertisethat youwanttohighlightinthisarticle.
Ourstudioteambelievesinthepositiveoutcomesofour clientswhentheyapproachimmersivetechnologieswithan openmindandadesiretobedrivenbybusinessand learningobjectivesandoutcomes,ratherthanlettingthe technologydrivethedecisions.Weworkcloselywithour clientsandpartnerstoenablethemtofullyunderstandand explorethepossibilitiesandlimitations,challenging themselvesandustodeliverincredibleexperiences.
Werecommendstartingsmallanditeratingupwards, measuring,anddefiningsuccessandfailuretokeepor removeasasolutionmatures.
BriefusaboutSamWattsandhiscontributiontothe company.
SamWatts,ourImmersivePartnershipsDirector,hasbeena drivingforceforchangeandadoptionofimmersive
technologieswithinthecompanysince2013whenitwas decidedtowinddownandswitchfromadata-drivenweb agencytoafullyloadedimmersivecontentstudioin2018. Hispurposeistofosterrelationshipswithimmersive hardwaremanufacturersandourwideraudience,educating andevangelizingtoourclientsandpartners,withan emphasisonlearningdesignforenterprisebutwitha mindsettomakeitfunandtrulyengaging.
Beinginaleadershipposition,whatisyouropinionon theimpactofthecurrentpandemicontheAR/VR productsindustry?Andwhatdevelopmentscanbe expectedinthenearfuture?
Sincethestartofthepandemic,wehaveseenanaccelerationinadesiretoshowcaseimmersivetechnologiesasthe futuretoolsofremoteworkingandvirtualcollaboration, howevermanyorganizationsarestilldefininghowtheir workforceoperatesintheshortterm.Whilstwehaveseen manycompaniesadoptimmersivetechnologiesfor increasinglylarger-scaledeployments,thesehavehad specificusecases,whereasthepotentiallaptopreplacement futurehypedbythehardwaremanufacturersisstillbeyond thegraspofmostorganizations.
ARandVRaretechnologiesswirlinginhypecycles, currentlybeingheavilyinvestedbyanycompanymentioning'metaverse',whichmakesmanyenterpriseorganizations waryofadoption,wishingtovalidateandmeasureROI ratherthanbeingsuckedintoanothermarketingfad.While therearemanypowerfulcasesandvalidationofimmersive technologies,sincethepandemic,therearenowover100+ collaborationandvirtualmeeting'platforms'indevelopment,anoverwhelmingamountofchoiceforanorganizationtoplaceabeton.
Lookingatthenumberoftrainingcompaniesenablingtheir contenttobeaccessedonlineorviaadesktopsincethe pandemicstartedtellsyouallyouneedtoknowaboutan organization'sabilityorwillingnesstoadoptheadset-based immersivetechnologiesatscale.
WhatisyouropiniononthenecessityforMakeRealto alignitsofferingswiththelatesttechnologicaldevelopments,especiallywhenitcomestocateringtotheeverevolvingconsumerneedsandpreferences?
AR/VRcompaniesshouldbestrivingtodevelopand supportOpenXRstandardstoensurewideinteroperability oftheirsolutionsacrossarangeofhardwaretodayandin thefuture.Withsomanystart-upcompaniescreatingtheir
ownnichegardenwithavarietyofheightenedwalls,itisa riskytimetoaligntoanentryplatformthatis,astechnologyhistoryshows,notnecessarilygoingtoexistorstillbe supportedinthemid/long-termfuture.
Thiscouldleaveanorganizationlockedinor,worse,locked outofadecaying,outdatedplatform.Rapiddesignand developmenttoiterateandreacttotheever-changing landscapesofdemandsanddesiresareimportant,justas beingabletoaccessandvalidateis,todefineanddecide uponinclusionorsupport.Thisneedsrobustinternaltools andprocessestomeasureimpactsoallstakeholdersand likely,investorsagree.
Asanestablishedbusinessleader,whatwouldbeyour advicetothebuddingentrepreneursaspiringtoventure intotheAR/VRindustry?
Therearemanyareasofexplorationandusecasesfor immersivetechnologiesthathaveyettobetappedand exploited.Dotheresearchintowhatusersoryourpotential customerswantorthinktheywantandalignthesetowhat youwanttoorcanbuild;wherearetheoverlaps,theniches, andtheopportunities.Therearemanythoughtleadersand futuristsintheimmersivetechnologyspace;makesureyou listentopeoplewithexperienceofbuilding,creating,and providingsolutions,notthosewhojustcapitalizeonthe latestbuzzwordstomaintainblusterintheirhotair balloons.
Sam Wa s Immersive Partnerships Director
Ignoretheapparentmoneysloshingaroundthespace;it's easytofeelsmallandinsignificant,butthere'salotof peoplebuildingthesamething,andtheycan'tallwin.Let thepressurecomefromwithin,notanunrealisticsetof externalgoalsandobjectivesbaseduponrevenuesatthis stage.
HowdoyouenvisionsustainingMakeReal's competencyinthisever-cutthroatbusinessecosystem? WheredoyouseeMakeRealinthenextfiveyears?
MakeRealhasalwaysbeenabletoprovidesolid,stable solutionsbuiltuponthelong-termoperationandfuture adaptability,incorporatinghardwareinnovations,or supportedfeatureswhenitbringstruebenefitstothe outcomesoruser Wemaintainpartnershipswithimmersive organizationsworkingwithinthehardwareandsoftware spacetocontinuetoexploreandevaluatenewfeaturesand functionalitytodeterminetheviabilityandvalidityof inclusionforourclientsandpartners'solutions.
Thestudioteamhasbuiltuptrustandrespectwithinthe industryandourcustomersbaseduponclarity,transparency,andhonestyaroundwhatcanandcannotbeachieved intheshort/mid/longterms.Theintegrityofourbeliefin thevalidatedusecasesandoutcomesmeanswelookto formlong-termpartnershipstosupportandfostergrowth internallyandforourcustomers.
Asthemarketmaturesandinstallsbasesgrow,weare balancingoutourrevenuestreamstoincorporateablendof sourcesasbespokeandoff-the-shelfexperiences,providing arangeofbusinessmodelsandprovisioningplatforms accordingtocustomerandusertastesandrequirements.
Whetheryou'reasolopreneur,smallbusiness owner,orpartofalargecorporation–chances areyouneedtofindthebestwaytoeithergrow yourbusinesssignificantlyormaintainyourmarketshareto staycompetitive.
Buildinganagilebusinessthroughautomationand outsourcingisagreatwaytosavetimeandmoneywhile improvingthequalityofyourwork.Butit'snotalwayseasy tofindtherightsoftwareorservicethatwillhelpyou automateprocessesinordertofreeupmoretimeforwhat mattersmost–runningyourbusiness!
Anagilebusinessisonethatcanquicklyadapttochanges inthemarket.Companiesstriveforagilitybecauseit'sa wayofprotectingthemselvesfromsuddenshiftsintheir industryorcompetitorsenteringthemarketplacewitha betterproductorservice.
Inordertobeagile,acompanyneedstohavetheability andcapacityforrapidchange,aswellasanorganizational structurethatcansupportthosechanges.
Inthepast,itwaspossibleforacompanytostayagileby outsourcingcertainfunctionsoftheirbusiness.However,as competitionhasincreasedandnewtechnologieshave becomeavailable,companiesarefindingthemselves needingtooutsourcemuchmorethanjustcertainfunctions. Abusinesscanbuildanagileinfrastructurebyoutsourcing itsprocessesandautomatingthem,buttheyalsoneedto havetheabilitytodothisinanefficientmanner.
Iwanttosharethreestepsonhowtotransformyourself frombeinga'doer'tobecomingan'Automator'.And providesometipsonwheretostartwithautomatingtasks throughsoftwareaswellasoutsourcingserviceslikevirtual assistantsandcustomersupportteams.
• Beforeyoucandecidewhichprocessautomationtoolor VA/customersupportteamyouneed,youfirsthaveto identifyyourneeds.Askyourselfthefollowingquestion:
Whatareyourcurrentchallenges?
Doyoustrugglewithkeepingtrackofallyourdata?
Jaime Nacach was born in Mexico and currently lives in San Diego, California. He is a digital marketing expert with an MBAin marketing and strategy and 18+ years of marketing and graphic/web design experience.
Jaime is the founder of Bloominari, an inventive digital marketing and creative agency consulting with labels of all sizes on marketing strategy, design, and business automation.
He is also the founder and CEO of Virtual Lactinos, the first community to help NorthAmerican companies find and hire pre-vetted virtual assistants and professionals from LatinAmerica. He is an energetic leader, entrepreneur, marketer, and self-taught techie. By integrating creativity, business strategy, and technology, He has assisted 450+ companies to grow online and operate 20-30% more efficiently
2021|www.insightssuccess.com
• Aretherecertainrepetitivetasksthattaketoomuchtime?
• Istheresomethingspecificaboutyourcustomersthat makesthemdifficulttodealwith?
Definingwhichprocessesyouneedtooptimizeiskeytothe transformation.Onceyouknowthesethings,thenyoucan moveforwardtothenextstep.
Onceyou'veidentifiedyourneeds,you'llbeabletonarrow downyoursearchbyfindingtoolsthatfitthoseneeds. Thereisnoone-size-fits-allsolutionwhenitcomesto automatinganygiventask.So,beforeyouspendthousands ofdollarsonnewtechnology,makesurethatthisparticular softwareorservicehelpssolveyourproblem.Hereare somequestionstoask:
• Howdoestheproductintegrateintomyexisting workflow?
• Doesitrequiretraining?WillIneedadditionalpeopleto useiteffectively?
• CanIgetaccesstoexpertswhocantrainmeusingthis program?Ifso,dotheyofferliveonlineclassesata reasonableprice?
Thesearejustafewexamples,butifyouthinkabouteach questioncarefully,youshouldbeabletoquicklyfigureout whetherornotthissoftware/servicewouldbenefityou.In addition,manycompaniesalsooffertrialperiodstotest theirproductswithoutcommittinganythinglong-term.This givesyouachancetoseeifitworksforyoubefore investingalotofmoney.
Therearemanydifferenttypesoftoolsavailabletodaythat canbeusedtoimproveefficiencyatanystageofaproject. Someexamplesincludetaskmanagementsystems, documentmanagementsolutions,CRMplatforms,email marketingprograms,contentcreationapps,etc.Itreally dependsonyourindustryandtypeofbusinesswhetherone solutionfitsbestoveranother.Myfavoritetoolsto automateprocessesareZapierandJotform.
You'lllovetheirintuitiveinterfaceandabilitytocreate formseasilywithoutthecodingknowledgerequired. Formepersonally,thishasbeenextremelyhelpfulbecause Idon'thaveenoughtimetocodeeverysingleform manually.So,ifsomeonewantstosignupforour
newsletter,theyjustfillouttheformviaJotform,andIget notifiedinstantlywhentheysubmit.
Aswemightalreadyknow,noteverythingcanbedonebya computerorsoftware,especiallyifyoustillwanttohave thathumantouchoneverythingyoudoinyourbusiness. Onceyou'veidentifiedtheareaswithinyourcompanythat requireimprovementandyouneedapersontomanageand monitor,youshouldconsideroutsourcingthosetasksor processestoavirtualassistantorvirtualprofessional, whetherit'scustomersupport,accounting,HR,design, development,SEO,socialmedia,graphicdesign,video production,websitemaintenance,etc.
ThisisexactlywhyIcreatedVirtualLatinos,tooffer affordablevirtualassistantstosmallbusinessowners.So far,we'vebeenabletoconnectmorethan450+ professionalsfromLatinAmericawithNorthAmerican companiesthatneededtogrowtheirbusinesswhilesaving thousandsofdollarsontheirbudget.
Nowthatyou'rearmedwithknowledgeonthebenefitsof usingsoftwareandoutsourcing,youshouldbeableto determinewhetherornotyou'llbenefitfromeitheroption. It'simportanttokeepinmindthatbothoptionscomewith theirownprosandcons.Beforeselectingthebestsolution foryourprocesses,askyourselfthefollowingquestion:
• Howlongdoesittakemetocompletemydailytasks? AndhowmanyhourswillIsaveifIchoosethissolution?
• HowmuchdoesitcostpermonthtousethesolutionI'm considering?
• AmIwillingtospendhourslearningnewskillsto becomeproficient?
Asanentrepreneur,Ibelievethisistherightpathto businesssuccess;anagilebusinessmeansadaptingquickly tomarketchanges,respondingtocustomerdemandsina fastandflexiblemanner,adaptingandleadingchangeina productiveandcost-effectivewaywithoutcompromising quality Andyoucaneffectivelyachievethisthrough automationandoutsourcing.
VividinnovationslikeAR(AugmentedReality)and VR(VirtualReality)arepresentlysurpassingthe entireworldwithrockspeed.Theseinnovations havearrivedatthetoppointwithgiganticacknowledgment byundertakingsaroundtheworld.
Organizationsacrosstheworldaremovingtheir concentrationfromspecialtyandpilotcontributionsto normalizedandcurrentsystemsstuffedinmodelsplanned forindustrialization.
Overthefiveyears,gamedesigners,advertisingfirms, constructionorganizations,andtheautomobilesectorhave shownimmenseinterestinvividadvances.Suchtech redesignsappeartobenew;bethatasitmay, experimentationwithsuchadvancementshasbeen occurringsincethe1960s.
Afewexpectationsandmarketreportsbyspecialistsshow thatinthecomingdecade,anupgradeindigitalrealitywill beablendofvirtualreality,360°,augmentedreality, blendedreality Theseimmenseadvancementswillprompt moreinstinctive,intuitive,andnaturalwaysofimproving ourlives.Totakethingsahead,let’stalkaboutthefiveways howAR/VRtechwillcontributetorevolutionizingthe world.
Alargepartofthelandbusinessandrenovatingindustryis establishedontherequirementforconceptualization. Inconvenientprogramminganddisplayareaorin-home visitsareutilizedasofferingdevicestoassistwith persuadingindividualstopurchaseorrebuildsomething. However,envisionanexistencewherethesimplicityof conceptualizationisexpandedbecauseofthevisualforce andsimilarrealfactorsintroducedbyVRheadsets.
Envisionhavingtheoptiontovisitapropertyoroverhaula roomandstrollaroundittotallyinVR.Envisionhavingthe optiontomaneuveracouchintoonesegmentofaroomor tossachimneyinacornerandimagineitwhilenever wreckingortearingseparatedadivider.Whilecertain individualsareextraordinaryatenvisioningspaces,not everypersoncandoassuch.
Onemorewaythatvirtualsimulationissettochangethe worldisthroughexperientialadvertisinginthedigital domain.Whileexperientialshowcasingmayapplytoallthe moretrueapplications,inthevirtualworld,wecan encountersensiblecircumstancesinAR/VRadvanced domains.
Forinstance,incaseyou’rehopingtovisitaschool grounds,you’llhavetheoptiontodopreciselythat, strollingamidafrayofunderstudies,visitingclassrooms andcorridors,lookingatdorms,andevenconceivably experiencingasessionortwo.Possiblyyou’readvancinga showoranotheroccasion,andyouneedtoputguestsnot toofaroffinthemidstofthatinvolvementwithavirtual experiencesetting.
Militaryandothercutting-edgegovernmentareasarenow utilizingVRtopreparetroopersandstudentsforspecific applications.Forinstance,thehand-to-handbattleisa significantpieceofspecificbattlingdisciplinesand preparation.EnvisionutilizingVRtobattleinapractically reasonablecircumstancewhileneverreallygetting woundedorharmedyourself.
Themilitarycanlikewiseutilizethisinpreparingfor sharpshooting,dropping,jumping,andnumerousdifferent circumstances.Itcanlikewisebeutilizedasavirtualstudy
hallforsurgicalstudentswhilenevercuttingintoabody itself.Itmayverywellbeutilizedtogainproficiencywith thecomplexitiesofmachineslikecarsbypermittinga quickvirtualdeconstructiontoseeexactlyhoweveryone ofthepartsassemblesandtheirchangingmeanings.
Improvecontrollercapacitiesforanyapplication
EnvisionflyingadronewiththehelpofaVRheadset.Or thenagain,upontheacceptanceofself-flyingplanes, utilizingVRtoportintoaplanethatisencounteringsome difficultsituation.WhataboututilizingVRtocontrolan automatedspaceshiponanextremelyperilousmissionto Marsoranotherplanet?Therearesomanycontroller applicationprospectswithAR/VRthatit’salmost boundless.
TheVRheadsetgivesanundeniablymoreclearexperience thatrisesabovethestraightforwardapplicationsofutilizing avideofeedandfar-offregulator Thatclearexperience permitsyoutoactandreacttoimprovementshappeningin theclimateasthoughyouwereavailable,withoutreally puttingyourselfstraightforwardlyintothecircumstanceor atrisk.
AnotherwaythatAR/VRwillunquestionablychangethe worldisthroughthereplicationandplanningofunfamiliar conditions.Envisionhavingtheoptiontowalktheroadsof yourcitywithnotaspiritinsightorinvestigateCentral Parkasitusedtobemanyyearspriorbeforetheerectionof transcendinghighrises.Envisionstrollingthelandscapein somelimitedorantagonisticclimateandlearningits intricatedetails,realizingwheretoslitherorstowaway.
Notwithstanding,theintroductionofunfamiliarconditions, regardlessofwhetherrecreatedorconjuredup,likewisehas ablastformediaoutlets.Envisiondrivingavehicleinthe streetsofLibertyCityinaGrandTheftAutoVRversionor takingoffontherearofacolossalfire-breathingmythical serpentonaGameofThronesexperience.
Theapplicationsarewideandalmostboundlessonwhat AR/VRcandowithregardstorepeatinggenuineconditions orassistingwithcomposingonesexclusivelydependenton thehumancreativemind.Thisisjustthestart.Thereare undeniablymoreramificationsthataccompanyour introductiontotheAR/VRspace.
Thebeautyoftechnologyisevidentinhowitis utilized.Ourworldisatapointwherewitheach newday,wegettolearnaboutsometechnology thathasthepotentialtochangetheworld.
AugmentedandVirtualReality—alongwithassociated platformsanddevices—isonesignificantexampleofhow technologyembodiesthepotentialtobringabout revolutionarychangesinhowweexperienceour surroundings.
CompaniesfocusedontheARandVRspaceare increasinglyleveragingnovelinnovationstopropelthe industrytowardnewhorizons.Thisforeshadowsafuturein whichendusersofAR/VRtechnologywilldiscover wonderouspossibilities.
Oneprominentnameamongtheaforementionedcompanies isParacosma,anAugmentedandVirtualRealitysolutions providerfoundedin2016attheoutsetofcommercialVR. ThecompanyofferscustomARandVRApplication Developmentaswellas3DContentCreationServices, includingphoto-realistic3Dmodels,DigitalTwinsand360 videoproductionanddistributionservices.Thecompany hasgrownto75employeesacrossitsUSheadquarters, Japansalesandtechnologyoffice,andNepaldevelopment center
Overthelastthreeyears,theshareofParacosmarevenues derivedfromrepeatbusinessofexistingclientshas increasedfrom37%in2018to78.5%in2019andfully 97%in2020.Thisexpansionofshareofrepeatbusiness wasaccompaniedbylargeoverallrevenuegains,with repeatclientrevenuesincreasing95%from2019to2020. SuchgainsareatestamenttoParacosma’sclients’trustand loyalty
Inthefollowinginterview,KenEhrhart,Paracsoma’s FounderandCEOgivesusdetailedinsightaboutthe
currentlandscapeoftheAR/VRindustryandhow Paracosmahasgainedastrongfootholdwithinthemarketit isassociatedwith.
Belowarethehighlightsoftheinterview:
Whatmakesyourcompanyapreferredchoiceoveryour competitors?Listtheproductsandyourexpertisethat youwanttohighlightinthisarticle. Becauseofourlargeteamandbroadcapabilities, Paracosmahastheresourcestokeepupwiththefastpace ofinnovationsinAR,VR,and3Ddesign.Therefore,we canofferaone-stop-shopforclientsseekingAR,VR,and 3Dservices.
Withnearly50artistsand25engineersanddevelopers, Paracosmaprovidesdeepspecializedexpertisetomatch clientrequirements.Wealsohavetheabilitytoscaleour projectteamsasneededtomeetdemand,allwithin-house employees.
ARprojectsrangefromARmachinemaintenance applicationsformanufacturingcompaniesthatguide engineersthroughmaintenanceandinspectionstepsto consumerfacingAReffectsforbrandingandmarketing. VRprojectsrangefromlaparoscopicsurgerytraininginVR toVRboardandbraintraininggames.Modelingprojects rangefromphotorealistic3Dmodelsforrenderingto replacestudiophotographytofull-scaleindustrialdigital twinsforthedisplayofIoTdata.Simulationandgame engineprojectsrangefromcreationofsyntheticimagesfor machinevisiontrainingtovirtualmovieproduction.
Beinginaleadershipposition,whatisyouropinionon theimpactofthecurrentpandemicontheAR/VR productsindustry?Andwhatdevelopmentscanbe expectedinthenearfuture?
ThepandemichashadamixedimpactonARand especiallyVR.InitiallyVRheadsetavailabilitywascut
becauseofsupplychaindisruptions.Wesawadramatic collapseoflocation-basedVR,alongwithallotherretail andentertainment.Wealsosawindustrialtrainingprograms planningtodeployVRincompanyclassroomsshutterwith thoseclassrooms.
Atthesametimeasthepandemiclengthened,wesaw recordvideogamesales,theintroductionoftheexcellent OculusQuest2VRheadset,andthesuccessofdozensof hitVRgamesandapplications.
Wehavealsoseenacompleteworldwideshiftto virtualbusinessconferencesandtradeshowsand virtualentertainment,music,andfilmfestivalevents, manyadoptingimmersiveVRcapabilities.Wehave alsoseenasustainedriseofVRcollaboration, virtualmeeting,virtualcampus,andvirtual traininglabsolutions.
Withlong-termadoptionofwork-from-home andacorrespondingoutmigrationfromurban centerstoremotelivingandworkinglocations, theopportunitiesforVRtoplayapermanent andcentralroleforbusinesscommunicationsis becomingmoreapparent.
WiththeQuest2headsetandVRbusiness softwareanorderofmagnitudecheaperthanthe costsofattendinganin-personbusiness
Paracosma has the resources to keep up with the fast pace of innovations in AR, VR, and 3D design.“
Ken Ehrhart Founder and CEO
tradeshow,thereispotentialformassadoptionofVRwith distributionofheadsetstoeveryremoteworker.
WhatisyouropiniononthenecessityforAR/VR companiestoaligntheirofferingswithlatest technologicaldevelopments,especiallywhenitcomesto cateringtotheever-evolvingconsumerneedsand preferences?
ThemostpressingneedintheAR/VRsectoriscontinued improvementsineaseofuse.Creating,deploying,and accessingAR/VRcontentisstillprohibitivelydifficult.As anexample,360-degreecameras,photosandvideosare hugelybeneficialfortravel,news,family,socialandother usecases.
But,despiterapidimprovementinthequalityofcameras andthedropinprices,itisterriblydifficulttoshareand view360content.Incontrast,weconstantlyclick,text, share,editandpostsmartphonephotoswiththeclickofa button.
Innovationineaseofuseneedstocatchuptotechnical innovation.Yetthereisreasonforoptimism.Agood measureofthesuccessoftheQuest2isitseaseofuse.
Asanestablishedbusinesleader,whatwouldbeyour advicetothebuddingentrepreneursaspiringtoventure intotheAR/VRindustry?
Planforthelongterm.NumerousAR/VRcompanieshave failedbecausetheymisjudgedthetimingandsizeofmarket segments.Theyover-spentresourcesinanunsustainable
way.Manyofthosethathavesurvivedhavebeenflexiblein pivotingtonewmarketsegments.
Butthemostsuccessfulhavebeenbuildingforthedistant future,bettingonfutureinnovations,whileshepherding currentresourcestosustainongoinglong-termgrowth.
Howdoyouenvisiononsustainingyourcompany’s competencyinthisever-cutthroatbusinessecosystem? Wheredoyouseeyourcompanyinthenextfiveyears? Paracosma’srevenuesandemployeeshavebeengrowing fasterthanthebroaderAR/VRmarket,inlargepartdueto ongoingandincreasingdemandfromexistingclients. Throughdeliveryofinnovationandqualityofexecution, wehavemaintainedaveryhappyandloyalcustomerbase. Webelievewecancontinuetogrowasfastaswecan recruit,onboard,equip,andtrainnewemployees.
Asaventurecapitalistsince2000,whohasinvested inmorethantwodozencompanies,cofoundedten, andestablishedjustasmanyinternational distributionpartnerships,KenEhrharthasbeen pitchedthousandsoftimesandwitnessedhundreds oftechnologyandbusinesstransformationsthat createdenormousnewopportunities.
KenfoundedandservedasCEOofParacosma, becausehebelievedthetransformation,thatweare experiencinginmovingfrom2Dto3Dcomputing goesbeyondanyotherpriortransformationand createsevenmoreopportunities.
“AugmentedandVirtualRealityareenabledbythis widescaletransformationto3Dcomputing,butthis moveto3DisindependentofARandVRadoption. Itcanbeseeninthedevelopmentof3Dprinting, self-drivingcars,evendeep-fakevideos,”Ken expresses.
“Ourlargestclientisreplacingstudiophotography coststhroughthegenerationofphoto-realistic renderedimagesofartist-created3Dmodels.Aswe pushthelimitstomakevirtualworldsthatare indistinguishablefromrealones,thesemodels becometoocomplexforusewithcurrentARorVR. Wearealsousingthesefullyrealisticvirtualscenes formachinevisiontrainingofAIsystemsand virtualmovieproduction,”headds.
