Iamongthemostfavoredtrioofentrepreneurs worldwide.
deation,Innovation,andInspirationhavebeen
Furtheringthejourneyofideation,Innovationand inspiration,itisbesttorefertoSteveJobsandhis saying,"My job is not to be easy on people; my job is to make them better."Ideatingthisthoughtdefinitely ushersinspirationineveryindividualbutisiteasy enoughtoutilizethesheerspringofinspirationand excelinthecurrentcutthroatcompetition?
Dwellingonsuchaninstigatinginquiry,youwould landonthesolutionthatInnovationcanhelpusmove forward!
Onceknowntobethego-to-recipeofasuccessful business,Innovationhasfounditsspaceatthe forefrontoftechnologicalleadershipandis exemplifyingitsbenefitsintheglobalbusinessspace.
Today,ifonescoutsintothebusinessworld,itis easilynoticedthatbusinessleadersarejudiciously
utilizingtechnologywithleadershipskillswhilepropelling businessestounimaginedheights.
Buteverimaginedsteppingintotheshoesofabusiness leaderwhoinvestssleeplessnightsintotheintense workflow,digsdeepintothecorporatehurdles,scoutsfor technologicalsupport,andriseswithasuccessfuloutcome!
Suchasolutionnotonlyrevampsthebusinessmarketbut alsofacilitatesasocio-economicsolutionthatdisruptsthe entirebusinessmarketwithtechnologicalmarvels.
Suchinspiringstorieshelpusintrospectthelifeofbusiness leaderswhohaveweatheredthestormandarestandinglike anenlightenedguidinglightfortheworld.Thishasa multitudeofbenefits.Itnotonlyhelpsunderstandthesocioeconomicstrugglesbutalsogivesaroadmapofhowa businesscorporateshouldvisualizeabusinessmarket. Transgressingsuchcommitmentofbusinessleadersto
bolsterinspirationamongtheentrepreneursandbusiness corporatesisournewedition,"Top10InspiringBusiness LeadersMakingDifference2022.”
Whileyouscrollthroughtheinspiringstories,makesureto readtheinsightfularticlescraftedbyourin-houseeditorial team.
Ihopeyouhaveaninspiringandhappyread!
- Bhushan Bhad
DailyPay,Inc. dailypay.com
AMMC ammc.ma
Qwaitingreducecustomerqueuetime,increasestaffproductivity anddeliveradelightfulcustomerexperience.Itprovidessolutions foreverybusinesssize
DailyPay,poweredbyitsindustry-leadingtechnologyplatform, isonamissiontobuildanewfinancialsystem.Partneringwith America’sbest-in-classemployers,includingDollarTree, AdeccoandBerkshireHathaway,DailyPayistherecognized gold-standardinon-demandpay
Digitaltransformationand socialmediainfluencer vladimerbotsvadze.com
EDF edf.fr
NezhaHayat President VladimerBotsvadze Advisoryboardmember ValerieLevkov SENIORVP MaryVilakazi CEO
AMMC,actingastheFinancialMarketAuthority,wasestablishedby “Dahir”,(RoyalDecree),establishingLawNo.1-13-21bearingLaw No.43-12andwhosemissionistoensuretheprotectionofsavings investedinfinancialinstruments;equaltreatmentofinvestors, transparencyandintegrityofthecapitalmarketandoftheinvestors information.
VladimerBotsvadzeisagloballyrenowned,award-winning digitalmarketinginfluencer,leadingsocialmediastrategist, keynotespeaker,professor,consultant,trainer,coachand mentor
EDFisbuildingaCO2-neutralenergyfuture,reconcilingthe preservationoftheplanet,well-beinganddevelopmentwithits innovativesolutionsandservices.
FirstRandLimitedisoneofthelargestfinancialinstitutionsin Africabymarketcapitalisation.InadditiontoSouthAfrica,the groupoperatesinninekeyAfricanmarkets,theUKandIndia.
BellaDisu ExecutiveVice Chairman MichaelCollura Founder,President HelenChild Co-founder
Globacomprovidesworldclasscuttingedgetechnologyand designstelecomsolutionstosuitetheneedsofvariouspublic group,irrespectiveofsize.Itrevolutionizedthetelecoms industrybybeingtheFirsttointroducethepersecondbilling optionand4Gservice.
InHomePersonalServicesbringsauniqueapproachto caregiving—onethattakesthe“senior”outof“senior care”—andallowsustoseeamazingpeoplewhoarebeautiful ineverywaynomatterwhatage
OpenBankingExcellence(OBE)istheworld’sleading communityofOpenBankingandOpenFinancepioneersfrom thebreadthoffinancialservices,includingFinTechs,Banks, RegulatorsandBigTechs,thatgathertolearn,sharestories, sparkdebateand,importantly,collaborate.
TugendhaftWapnick
&Partners twb.co.za
SharonWapnick CEO
TugendhaftWapnickBanchettiandPartners*isaleadingSouth Africanboutiquecorporateandcommerciallawfirm,centrally situatedintheeconomichubofSandton'sCBD.
has been rapidly expanding these past six years, and Preeti is quite excited to continue to take part in
Pree Krishnan Vice President, Strategic Business Opera ons
Westeppedintoanewworldin2014.Ithappened withoutfanfare,withoutaTVmention,without aWallStreetjump,anditdidn'teventrendon Twitter.Butforthefirsttimeinhistory,cardandcontactless paymentssurpassedcashtransactions.
Historically,astechnologyevolved,thebankingindustry alwayskeptpaceinintegratingthosenewtechnologiesin ordertobetterservetheircustomers.Butallofthatchanged duringthefinancialcrisisof2008.Duringthecrisis,banks werefocusedondealingwithnewrules,regulatory requirementsandfinesimposedonthem.Innovation becameadistantpriority
Butinthesameduration,someofthemostgame-changing technologicalinnovationsevolved.Wewereintroducedto newplatformsandproductsthatchangedthewaywelived ourlives,fromtheiPhonetoAirbnbtoUbertoSeamless. Theyquicklybecameintegratedintoourday-to-day experience.
Consumersbegantoexpectmorefromtheirfinancial institutions.Agapwascreatedbetween'whatyourbanks offeryou'andwhatyouasacustomercametoexpectfrom auserexperienceandconvenienceperspective.
That'gap'iswhattheFinTechindustryisfocusedon capturingrightnow.However,thegapwassolargethat evennon-traditionalbankingplayersdecidedtojoininand takeadvantageofit,primarily,technologyfirms.Andthe restishistory.
Itisanewworldwearelivingintoday.Thisnewworld needsnew-ageleadershipthatcanbridgethegapandcreate advancedsolutions.
Thesekindsofleadersaren'tbuiltovernight.Greatleaders developthroughanever-endingprocessofself-study, education,andexperiencecombinedwithinternal willpoweranddesire.
Allthesequalities,andmanymore,canbeattributedtothe VicePresidentofBusinessOperationsatDailyPay–PreetiKrishnan
PriortojoiningDailyPay,PreetiKrishnanwasworkingas anattorney.Althoughsheenjoyedtheintellectual stimulationandtheprofessionalexperiencegainedworking inlaw,shewantedtodiphertoesintomoreoperationally focusedprojectswhereshecouldbepartoftheentire process.
,,Joining DailyPay has been a rewarding journey that has not only challenged me to think outside the box but also has molded my career.
Coincidentally,PreetistumbledacrossaLinkedInpostfrom JasonLee,DailyPay'sFounderandCEO,tojoinas DailyPay'sfirstChiefofStaff.DailyPay'smissiontocreate anewfinancialsystemtohelptheeverydayworking Americanpiquedherinterest,andshejumpedatthe opportunity.
“Joining DailyPay has been a rewarding journey that has not only challenged me to think outside the box but also has molded my career,”recountedPreeti.“AsthecurrentVice PresidentofBusinessOperationsatDailyPay,Ihavemy handsinvariouscompany-wideoperationsfromstructuring aclearproduct'go-to-marketframework'todrivevalueto allinternalandexternalstakeholderstostrategically thinkingofnewideastoincreaserevenue,”sheadded.
DailyPayworkswithenterprisesandFortune500 companiesinjustabouteveryindustry,fromhealthcareto restaurants.Throughitsmassivedatanetwork,proprietary fundingmodel,andconnectionsintoover6,000endpoints inthebankingsystem,DailyPayiscontinuallyworking hardtoensurethatmoneyisalwaysintherightplaceatthe righttimeforemployers,merchants,andfinancial institutions.
DailyPay's Pay Balance,afirst-of-its-kindtechnologythat revolutionizestheexperienceofpaybychangingtheway employeesaccesstheirmoney,hasbeeninstrumentalin buildinganewfinancialsystemthatreachesmore
employersandemployees.DailyPayusershavebeenable topayover17millionbillsontimeoverthelastfewyears aloneandover50milliontransferswerepaidout.
Knowingthepotentialoftheirplatform,theDailyPayteam expandedPayBalancetothebankingindustryby introducingtheDailyPayMarketplace.TheDailyPay Marketplaceprovidesbanks,FinTechs,andalltypesof financialservicesproviderstoparticipateintheon-demand paymovementforthefirsttime.
BypartneringwithDailyPayviatheMarketplace,DailyPay clientswillgainaccesstoDailyPay'sproprietaryondemandpaycapabilitiesattheintersectionofpayrolland banking.ThisincludesDailyPay'sflagshipproductsthat giveemployeesaccesstoearnedpaypriortopaydayand theentiresuiteofDailyPaycapabilities.
Sixyearsago,offeringemployeesaccesstotheirearned paydailywasunfathomable.Therewasnotechnologyset inplacetoturnthisintoarealitynorwerethereany guidelinestocreateasolution.Fastforwardto2021, millionsofemployeesnowhaveaccesstotheirearnedpay atanytimefromanywherewithDailyPay.DailyPayhas improvedemployees'livesandtransformedpayintoa uniqueexperience.Tocombatthemasslaborshortages negativelyaffectingbusinessesandtheeconomy,businesses havepartneredwithDailyPay,boostingrecruitmentand retention.
DailyPay is already transforming the nancial system and in a couple of years, Preeti expects more companies to adapt DailyPay and for daily access to the platform to be the norm.
DailyPayisonetechnologycompanythathaspositively impactedtheeconomyandtransformedhowindividuals receivetheirpay.DailyPayisnormalizinghavingaccessto one'spayandcreatinganefficientworkforceandpay system.Theadvancementoftechnologyandincreased usageoftechnologyopenmoredoorsforcreativity
“We've advanced from cash to cheques, online bank accounts, direct deposits, credit cards, on-demand pay, and much more simply because of technology. So, expect more technologies and services in the finance sector and for them to become part of our daily lives,”remarkedPreeti.
DailyPayconsidersthesafetyofitsemployeesasits numberonepriority.Preeti'steaminvestedinadditional technologiessothateveryemployeewouldbeconnectedto thelargerbodywhileworkingremotely.Evenafteropening theofficedoors,theysetinplacesafetyprotocolssuchas socialdistancingandhandsanitizersaroundtheworkplace.
ExplainingthepandemiceffectonDailyPay,Preeti Krishnanexplained,“Whilemanybusinessessuffered economiclossesduetothepandemic,DailyPaysaw significantengagementandpartnershipsformduringthis period.WithprovenstudiesofDailyPayimproving retentionrates,employees'lives,andadditionalpositive benefits,manycompanieswereknockingonourdoorsfora DailyPaysolution.Whenweencounteredchallenges,we strategicallypivotedtoensurethatourbusinesskept runningsmoothly.”
DiversityandinclusionareatthecoreofDailyPay'svalues andhavebeeninstilledintothecompanyculturesincethe beginning. DailyWomen,DailyPay'swomen-centric employeeresourcegroup,wasformedinthefirstyearof ourcompany'sfounding.Overtheyears,thisgrouphas growntremendouslyandhasbeeninstrumentalincreating thenextgenerationofleadersinthefintechindustry.
AccordingtoasurveyconductedbyDailyPay,63%of surveyrespondentsagreedthathavingfemaleleadersina companywasgoodforbusiness,and53%indicatedthat havingwomeninleadershippositionsmakesacompany betterpositionedtorelatetocustomers.Diversityand inclusionintheworkplaceareamust-have,andleaders shouldputintheefforttocreateasupportiveenvironment.
,,DailyPay is one technology company that has positively impacted the economy and transformed how individuals receive their pay.
Preetienvisionsherselfasanexcellingworkingmomwho issuccessfulathomeandatwork,andonthatnote,Preeti remarked–“Wherever I am, I envision myself to be a leader that invests in my team and develops operation strategies to help companies better manage their staff, finances, and relationships. Data and processes have always excited me and working at DailyPay has encouraged me to think and execute with a big mindset. I plan to continue to execute strategic, data-driven action steps that contribute to a company's growth framework.”
DailyPayhasbeenrapidlyexpandingthesepastsixyears andPreetiisquiteexcitedtocontinuetotakepartin DailyPay'sgrowth.Thecompanyalreadyservesmillionsof peopleandpartnerswith80%oftheFortune200 companiesthatofferon-demandpay.
DailyPayisalreadytransformingthefinancialsystem,and inacoupleofyears,Preetiexpectsmorecompaniesto adaptDailyPayandfordailyaccesstotheplatformtobe thenorm.Tosupportitsclientsandtheiremployees, DailyPayhasbeeninvestingresourcesintodevelopingnew solutionstocreateanevenmoreholisticfinancialsystem foreveryone.
So,beonthelookoutin2022forsomenewinventions!
TheOpenBankingmodelhasbroughtextraordinary changetoalmosteveryindustry.Eachyearwesee newinventionshappeninginthebankingsector withthehelpoftechnologicallyenabledthirdparties.The concepthasenabledbankingandotherindustriestothrive, andthepossibilitiesofitsexpansionarevast.
Throughexpertdiscussionsandbrainstorming,itispossible toacceleratetheadoptionofsmartinnovationsusingOpen Banking.Theinnovationdriveisspedupbyfuturistic businessleaderHelenChild(Founder)throughher communityplatformcalledOpenBankingExcellence (OBE).
OBEhasfacilitatedprofessionalexpertsfrombanking, fintech,regulators,BigTechs,andstakeholdersfromvarious industriestocometogetherononeplatformtolearn,share stories,sparkdebate,and,importantly,collaborate.
OBEisawell-establishedandtrustedcommunityofpeople withthegoalofraisingawarenessabouthowmakingbank dataaccessibletothirdpartieswouldbenefitcustomers.The communityalsohasPRconnectionswithvarious prestigiousmediahouses,soyourworkcanbehighlighted throughOBE.
Inaninterviewwith Insights Success,Helenshareddetails aboutherjourneyoffoundingOBE.And,shealsospoke abouthowthecommunityisproactivelycontributingtothe developmentinfinancemanagementinvarioussectors.
Below are the highlights of the interview:
Helen,pleasegiveusabriefoverviewofyourjourneyas theFounderofOpenBankingExcellence.
ThestoryofOpenBankingExcellence(OBE)beganata networkingeventsponsoredbyFintechScotland.Menin kiltswereservingwarmwineto38fintechpioneers,andI foundmyselftalkingtopeoplewhoseideasandpassion reallyexcitedme.ItbecamecleartomethatOpenBanking wasthefuture.Iwasaskedtogathereveryonetogetherto sharemorestoriesandlearnings-whichIdid.Nowweare aglobalcommunityofmorethan15,000people.
TheroleofOBEistobringtogetherbanks,fintech, regulators,andotherindustrystakeholderstolearn,share stories,debate,and-aboveall–collaborate.Westartedin theUKbutarenowgoingglobalandhaverecently expandedintoBrazil.
InSeptember2021,weintroducedtheworldtoour Brazilian familia at a campfire featuringapanelofexperts madeupofrepresentativesfromOBIE,Accenture,Banco CentralDoBrasil,theDepartmentofInternationalTrade andothers.IamreallyproudofthesuccessofOBEin Brazil,particularlybecauseuntilwestartedworkingthere,I hadneversetfootinthecountry.Itisatrulywonderful placewithaveryexcitingecosystem.TheUKwasa launchpadforOpenBankinganditisinspiringtoseeother countriesbuildingtheirownblueprintsanddrivingthe sectorforward.
Tellusmoreaboutyourcompanyitsvision,andthekey aspectsofitsstrongholdintheOpenFinanceandOpen Bankingspace.
AtOBE,webelievethatworkingcollaborativelygivesusa muchstrongervoice.Weexisttoenablecollaborationand theexchangeofideas.Wearealsobehindsomeofthe biggestglobalstoriesinfintech.Weareattheheartofthe world'sOpenBankingcommunityandenjoyastrong relationshipwiththejournalistscoveringthelatesttrends anddevelopments.
Asanauthoritativevoicewithinourcommunity,each month,OBEengageswithkeyindustryleaderswithinour globalcommunityatourCampfires.Thisallowspioneersto sharelessonstheylearnedwhilstnavigatingroadblocks fuellinginnovation,grapplewithnewideasandcollaborate onsolvingindustrychallenges.
WerecentlypublishedourfirstMegatrendsreportforOpen BankingandOpenFinance,whichfeaturedcontributions
OBE is a global centre of community and knowledge, driving change in Open Banking and Finance.
frommorethan30industrypioneers.Thisreportisaunique snapshotoftheindustry'strajectory,providingabriefingon thestateofplayandsettingoutpredictionsonwhatwill happenoverthenextgame-changingyear
TheOBEwebsitealsohostsblogswrittenbyindustry leaders,whicharedesignedtoeducatethemediaandour audienceofOpenBankingandFinancepioneers.This rangesfromaBack-to-Basicsseriesthatisanintroduction tothetopicsrightuptoin-depth,technicalreportswritten foranexpertaudience.EveryoneiswelcomeintheOBE family!
Ourmissionistocreateexceptionalplatformsandcontent thatpromotesknowledgesharing,newthinking,and partnershipswithintheindustry–catalysingtheadoptionof OpenFinanceanddataforbetterfinancialinclusion worldwide.
Weempowerourcommunitytoconnect,collaborate,and innovate,maximisingtheirimpactandgrowthinoursector
Weseek"red-hot relevance"andleadchangewithinour sector.OBEisinclusive,committed,focused,and responsible.Wearemindful,authentic,andtrustworthy, withapurposeineverythingwedo.Webelieveinshining thespotlightonothers.PassingthemicisinourDNA.
Wehavealwaysbelievedthatfinancialexclusionisa fundamentalchallengethatneedstobetackledbythewider fintechsectorifitwantstoevolvefurtherinthenextdecade andbeseenasakeyenablerforlower-incomepeople.After all,asweheardataCampfirein2021,opendataincludes usall.
OBEisalsocommittedtosustainability.Thismeanswe worktooffsetourowncarbonfootprintbyworkingwith Lune.ButwealsoallowtheOpenBankingcommunityto discussbestpracticesandshareideasonhowtobuilda greenerindustry
AtaCampfirelastyear,wediscussedsuccessesinESGand exploredgreeninitiativesinOpenBankingandFinance.It reallydoespaytogogreen,andwearehonouredtobe workingwithpioneerswhoareworkingonthesustainable futureoffinance.
Diversityisembeddedattheheartofeverythingwedo.Our
communityisglobal,andweinvitepioneersfromacross theplanettojointheconversation.Wearealsopassionate aboutsupportingfemaletalent.Therearesomeincredible femaleleadersandpioneersworkingintheOpenBanking space.Weshoutabouttheirworkandgivethemaspaceto sharetheirstories,learnings,andinnovativeideas.
WithinOBE,weareproudtohaveateammadeupof inspirationalwomenandmenwhoareworkingtosharethe growthtrajectoryofthecommunity.OBEisaglobalcentre ofcommunityandknowledge,drivingchangeinOpen BankingandFinance.Diversityisapowerfulenablerof thismission.
Asanestablishedindustryleader,whatwouldbeyour advicetothebuddingentrepreneursandenthusiasts aspiringtoventureintothefinancialservicessector?
WeareinspiredbyaquotefromLordRichardDannatt,who said:"Aimhigh,bethebest,courageiskey."
Collaborationisfundamentaltoentrepreneurshipand innovation.Whenyoureachouttoothers,yougenuinely neverknowwhatcouldhappen.Remembertohave boatloadsoffunalongtheway!
HowdoyouenvisionfurtherstrengtheningOpen BankingExcellence'sstrongholdin2022andbeyond?
OBEisbehindsomeofthebiggestglobalstoriesinfintech. Weareattheheartoftheworld'sOpenBankingcommunity andenjoyastrongrelationshipwiththejournalistscovering thelatesttrendsanddevelopments.Therearenowoverfive millionactiveOpenBankingusersintheUKalone,andour sector'sglobalfootprintisrapidlygrowing.InApril,we willlaunchTheOBEConstellation,avaluableresourcefor ourfriendsinthemediaastheynavigatethesector
OBEisalsocreatingtheGlobalOpenFinanceIndex,an industrybenchmark,throughcollaborationwithpartners includingAccenture,theDepartmentofInternationalTrade (DIT),andtheWorldBank.Thisindexwillactasabeacon foranyonewhohasaninterestinOpenFinanceandwillbe updatedannually,settingupauthenticbenchmarkreferred tobyregulators,industrybodies,governments,fintechs, financialinstitutions,academia,VCs,andmore.
WewillcontinuetobuildourpresenceintheBrazilian Familia andarelaunchinginanothergeographicalarea soon.
"Working with OBE has supported Mastercard's ambi on to be er engage the Open Finance community and be at the forefront of conversa on and change within the industry."
Jim Wadsworth, SVP, Open Banking Mastercard
"Open Banking Excellence is about community conversa on, contribu on and excep onal content."
Graham Cressy, Manager, Accenture
"OBE has supported our efforts at the office of the Small Business Commissioner (OSBC) by highligh ng the issues through its PR efforts, securing coverage in the fintech and broadsheet press."
Liz Barclay, Small Business Commissioner
Tsthe21 centurysawanever-before-seen transformationinbusinessoperationsworldwide.
Businesseshavebecomedynamic,disruptive,and ever-evolving.Tomanagetoday'sbusinesses,leadershave tohaveanadaptivemindsetallthetime.
Itisatriedandtestedfactthatthesameapproachcannot solvebusinessproblemsallthetime.Ifleadersare unwillingtochangetheirtacticsastimepasses,thebusiness willalmostcertainlystagnate.
Alongwiththetimeconstraints,thebusinesskeeps changing.Leadershavetoalwayslookforwaystomake businessoperationsbetterbytacklingeveryminortoa majorissuethatexists.Whiletechnologyhasempowered leaderstosimplifybusinessprocesses,ithasalsobrought manytestsforthemtodealwitheveryday.
Below are some approaches which could help one to develop a mindset to better deal with the leadership challenges of the 21st century
stThe21 centuryisfullofdisruptions.Onecannotbecertain aboutthethingsthatareworkabletodayandcanwork tomorrow.Thisismajorlycausedbytechnologyand globalizedconsumermarket.Onecanneverknowfrom whichcorneroftheworldtheirnextcompetitionwill emerge.
Insuchasituation,itisimportantforleaderstoadapttothe agileapproachinbusiness.S/hehastobereadytocatchthe
opportunitieswithinthemarketsquicklybeforeanyoneelse does.Havingabrilliantstrategyisonething,butapplyingit attherighttimeandattherightplacerequiresalertnessand agilitytoquicklyadapt.
Thereisnobetteroptionthantechnology.Ifonewantsto thriveintheirbusiness,implementingthebesttech solutionsisthemostviableoption.Advancedtechnologies likeMachineLearning,ArtificialIntelligence,Cloud Computing,AR/VR,andmanymorearecausing disruptionsinthecorporateworld.
Aleadermustbeenthusiasticaboutadoptingnewerand smartertechnologysolutionstotheorganization's operations.Thiswillassistoneineffectivelymotivating othercolleaguestoseethebenefitsofintegrating technologyintoworkoperations.
Also,havinganenthusiasmfortechnologywillinspireone tomoreactivelylookforthedifferenttechnological advancementsthatarehappeninggloballyandadaptto themtohaveanedgeoverothercompetitors.
Duetorisinguncertaintiesworldwide,ithasbecomevery easytogetdivertedordistractedfrombusinessgoalsthese days.Therearemanyexternalandinternalfactorsthatcan distractleadersfromkeepingthebusinessonthepathof growth.
Cri cal Mindset
Corporateleadersmustbeabletofollowfocusedgrowth plansinordertoavoidbeingdeterredfromexpansionplans. Onehastolearntofigureouttheunnecessarydistractions thatcancausethediversionsbeforehandandfixthem beforetheybecomemajorissues.
Thebestwaytodealwithsuchissuesistohaveabalanced approachtotheshort-termandlong-termgoalsofthe company.Keepingbalancedstrategieswillhelpleadersto showresilienceinpursuingtheirplansnomatterwhat.
Humanresourcesareoneofthemostimportantaspectsof anycompany.Nowadays,employeesneedtobeworkedon atindividualandgrouplevelstokeepthemmotivatedand focusedonthecompany'sgoals.Leadersneedtoapproach everyemployeeasacolleague.Theco-workingatmosphere canhelpinboostingthemoraleofemployees.
Researchshowsthatmillennialsformthelargestgroupin theglobalworkforce.Theydemandmoreflexibilityand controlovertheircareers.Leaderstodayneedtounderstand thismindsetshift.Itistheresponsibilityofleadersthese daystomakeemployeesfeelthattheyarevalued.
Itiswellunderstoodthattoday,everybusinessneedsto maintainitspositivebrandreputationintheconsumer markets.Thisiswhybusinessleaderstodaymustkeepin mindsocialimplicationswhilemakingstrategiesand decisions.
Factorslikesustainability,healthinitiatives,and inclusivenesscangiveabusinessagoodreputation.Onthe otherhand,iftheyareoverlooked,thentherearechancesof gettingthebusinesscalledoutonpublicplatforms, resultingindamagetothebrandimage.Leadersmust understandsocialissuesandworktodevelopbusiness strategiesthatwillbenefitsocietyinbothdirectandindirect ways.
stThe21 centuryisfilledwithopportunitiesandchallenges. Leaderswithacan-doattitudeandanaptitudefor technologycanputtheirbestfootforward.Also,itis
importanttodaytobeabletotakerisks.Ifonehasthe couragetoexploretheunknownpaths,onecanfindgoldif theplansucceeds,otherwise,theexperiencethatisgained canalwaysbeusedforfutureassessmentprocesses.
Furthermore,today'sleadersfacethedelicatetaskof makingeveryteammatefeelvaluedandworkedoninorder tohelpthemreachtheirfullpotential.Inaddition,leaders willhavetobeenthusiasticaboutcontributingtosocial causestoportraytheorganizationasasociallyaware establishment.Overall,itisimportantfortoday'scorporate leaderstohaveagrowthmindsettocarryontheir leadershipventuresmorepassionately
Thebestthingonecandoistocareforsomeone else.Helpingonepersonmightnotchangethe world,butitcanchangetheworldofthatone person.
Healthcareisthemostvitalindustryintheworld.Ina worldwherevarioustypesofdiseasesandvirusesare presentandyettobediscovered,livingahealthylifeisa toughtask.Anyoneandanytimewillrequiretotakecare, staywiththeindividualasahelpinghand,orjustbepresent foranyemergencies.
AninspiringindividuallivingintheUnitedStatesrealized thisataveryyoungage.MichaelCollura,CEOand FounderofInHomePersonalServices,startedan organizationin2004thatprovidesnon-medicalpersonal homecaretotheirclients.Theyservecaresuchas Emergencyhomecare,Live-incare,Hygienecare, Companioncare,Parkinson'scare,Overnightcare,and manymore.
ThisUS-basedorganizationhasbeenservingitsclientsfor over18yearswiththehelpofagreatteam.Michaelisvery fondofhisteammatesandtheworkerswhogavethe organizationloyalty,service,andgrowthovertheyears.
Helpingpeopleisthemainmotiveandtherealessenceof theorganization.InHomePersonalServicesprovideshighqualityin-homecareandhelpsseniorswithdetermination, focus,andbeliefs.
Thetrainingthattheteamofcaregiversreceivesensures anticipationoftheneedsofeverydifferentindividual.Inhomecareworkdoesnothaveanytimelimitonits services;theteamandleaderswork24/7togivethebest servicetomeettheneedsandexpectationsofclients.Even buildingrelationshipswiththeclientsandtheirfamiliesis important.
InHomePersonalServiceshasthecaregivers,theleaders, andthehappyclientsthatarethepillarsofthecompany
Theorganizationbelievesinservingcaremorepassionately andwithmorededication.Thishelpsthecompanytogrow onatrustlevelthanthefinanciallevel.Michaelfeelsthatif anyoneisenteringthisbusinesstoseekonlyfinancial growth,thenitwillbethewrongchoice.Thehealthcare industryneedsorganizationstohelppeopleandimprove healthcarefacilitiesallovertheglobethatInHome PersonalServicehas.
Whentheorganizationstartedin2004,Ephraimwas appointedasthepersontoleadit.Heisstillwiththebrand today,andlikemanyothers,hehasbeenpromotedthrough theranksmanytimes.TheCaregiverPlacementteamisone oftheteamsthatsupportthecompanyandtheentire nationwidefranchisesystemthatleadsbyhim.Manyofour caregiversfromthoseearlydaysstillreachouttohim,ashe hasinstilledasenseofloyaltyanddedicationintheteam aroundhimthathasbeenquiteuniqueandunmatchedby othersinsimilarroleswithinthebrand'shistory.
JenniferFischerandJenniferSchmidtare'TeamJennifer'in theorganization.Theyhavebeenwiththebrandformany years,andtheyhavebuiltourreputationthroughoutthe market.Thesearetwoindividualscutfromthesamecloth inthattheyareprofessional,compassionate,anddedicated tothemissionofqualitycaretothosethattrustus.Two
Top 10 Inspiring Business Leaders Making a Difference 2022Jennifershavethemostpositivefeedbackwithinthe organizationandfromtheclients.
Bestofall,botharepartofthesupportteamtrainingnew franchiseesjoiningthesystem.Yougettolearnfromthe verybestwhodothiseveryday!
Technologyisimportant,butinnovationincarematters whenitiscompassionateandthereisatrueunderstanding oftheneedsofothers.Notechnologywillreplacethat.That iswhytheytraintheirteamdifferently.BothLovelyRanoa andStarEwellaretwosuchindividualshereonthisteam whohavedevelopedandensuredthatcompassionateand empatheticcareiswhattheyteach,sotheircaregivers understandwhatitisliketobecaredfor.Thisproduces betterqualitycaregivers,andthesetwoladieshavebuilt, fromthegroundup,auniquetrainingsystemforourbrand. Bothladieshavebeenhereaswellforadecade-pluseach.
Leadershipisatrickyroadtowalkon!Notthetypeof leadershipthatonewithafancytitleandsenseof entitlementhas,thosearewhatthisorganizationreferstoas badmanagers.
Addingrealvalueandskill,InHomePersonalServiceshas IrisSantiagoandBriannaTurner Thesearetwocareer
professionalleadersthathavebuiltthebrandandits operationforusall.Bothareoriginalswiththe organization.Bothhavereceivednumerouspromotions duringtheirtenurewiththeorganization.Today,theyrun theInHomePersonalServicesbrandandcompany-owned franchiseunitshereintheU.S.andalltheirsupport operationsnationwide.TheimpactofInHomePersonal Servicesisbecauseofthem.
PandemicEffectonServices COVID-19wasamajordisruption.Thereisnodenyingthe terriblerealityithasbroughttosociety Anotherrealityis thefactthattheirteamneverbackeddownorwalkedaway duringthispandemic.Heroescomeinallforms.Withall sincerity,theircaregivers,aides,andfieldstaffthatwere thereface-to-facewiththosethattrustedtocareforthem didnotwaverinthatcommitment.
InHomePersonalServices,thecompanyhasproudly serveditscommunityanditisbecauseofthefront-line workers,whostoodfirminthefaceofthepandemic,even beforetherewasanytraceoftestandvaccinesanddidnot leavethoseseniorstheywerecaringfor Theybrought safety,security,peaceofmind,andcomfortintheworst periodofourgeneration.Allofthem,thehundredsthatthey have,canneversaythankyouenough.
FutureofTheCompany Michaelwantstobesurehesaysthistoeveryoneonthe teamtodayandthosewhowilljointheminthefuture. "Thankyou.Iamhumbledandgratefulforhavingyouin mylife.YouhavemadethisjourneyeverythingIhadhoped forandsomuchmore.Youarethejoyinmylifeandthe reasonforoursuccess,"hementionedtheteam'seffortwith kindwords.Helpingpeopleandprovidinghigh-qualityinhomecareservicewillalwaysbeahighpriorityofthe brand.
Whenaskedaboutwhatadvicehewouldliketogiveto buddingentrepreneurswhoaspiretoventureintothe healthcareservicesspace,MichaelCollurasaid,"Learnthis simplelesson.Surroundyourselfwithbetterpeoplewho canbebetterthanyouandwillmakeyouobsoleteintime.
Buildonthem,nottheprofits,andyouwillbuilda successfulenterprise."
Aninspiringbusinessleaderoftenknowshowto findgoldenopportunitiesinbetweenthe difficultiesandchallengesthatlifethrowsatthem. Suchleadersbringchangestobusinessesbyfocusingonthe mostimportantstakeholder,i.e.,thecustomer The customerserviceimprovementsolutionsbroughtbythese leaderscouldpotentiallychangethewayday-to-day businessoperationsareperformed.Onesuchleaderis RohitGarg.HefoundedQwaiting,avirtualqueue managementsystem.
Customersdonotliketowaitinqueues,andneitherdoes thecompany'semployeesormanagementwanttohavea largequeuewaitingbeforethemtogetcustomerservice. Peopleliketogettheircustomerserviceinthequickest possiblewaywithouthavingtowaitinqueuesforhoursor forminutes,asamatteroffact.Itistimeconsumingand tediousprocessformany.
Whatifyoucouldwaitinthequeuevirtually,anddonot needtobepresentinthequeuephysicallyandgetnotified whenyourturncomes?Qwaitingprovidesexactlythat solution.Itisanadvantageoussolutionforboth:businesses andtheircustomers.Iteffectivelyreduceswaittimeby morethan50%anddeliverscustomizableservicesforyour business.
Byensuringthatyourcustomersdonothavetowastetheir valuabletimewhilebeingserviced,yourfirmgetscustomer appreciationandpreferencefortheirnextproductorservice purchase.
WeinterviewedRohittogetaninsightintohisinnovative queuemanagementsolutionandhisgoalsinthe technology-drivencustomerexperiencespace.
Below are the excerpts from the interview:
Pleasetellouraudienceaboutyourselfandyour professionaljourneysofar.Whatinspiredyouto establishQwaitingasoneofthegloballeadersinQueue managementandbusinesssolutionsspace?
IamRohitGarg,theCo-founderofQwaiting.Iam33 yearsoldandliveinSingaporerightnow.Asthefounder,I amresponsibleformanagingoperations,finances,and collaborativecontributionstostrategy/priorities,product andcompanystrategy,anddevelopmentprojects.
IfwetalkaboutQwaiting,itisasuitablesolutionthat assistsfirmsinenhancingproductivityanddecreasingthe workloadofmanagingclients.
Qwaitingisacloud-basedqueuemanagementsystem speciallydesignedtoreducecustomerwaittimewhile increasingstaffproductivity Thequeuesolutionsnotonly boostproductivitybutalsoincreaseprofitsandboostvisitor experience.TheideaforQwaitingcametomewhenmy friendandIwentouttodinnerandhadtostandandwaitfor alongtimebeforegettingseated.Thiswasnotthefirsttime somethinglikethishadoccurredinourlives.Everytime wewenttothatrestaurant,wewastedalotoftime.Itwas quitefrustrating.
Peoplehatetowaitinlonglines;therefore,Icreatedthis softwaretoreducesmallandmid-sizeenterprises'(SMEs') worriesandmaketheirbrandsshineinthedigitalworld.
Iputinalotofeffort,didalotofresearch,andstudiedthe queuesystematallhoursofthedayandnight.Ittookme twoyearstofinallyreleaseit.
As an entrepreneur, my main aim is to serve businesses of all types and sizes with an efficient queue management solution that goes beyond expectations.
“ “
Rohit Garg Co-founder
KindlytellusmoreaboutQwaiting,itsproducts,service offerings,andwhatmakesitstandapartfromits competition?
Iamalwayskeentoexplorehowbusinesses,especially retaillikebanks,financialinstitutions,andothercorporate settings,worktomanagetheirclients.Then,Idecidedto performcomprehensiveresearchandinvestigationintothis topic.
Aftermeetingmultiplepersonalitieslikeafewbank managers,restaurantowners,andothercompanyowners,I accumulatedmoreknowledgeaboutissuesfacedwhile managingtheircustomers.
Myaimdevelopedtocreateacutting-edgesolutionthat wouldreduceclientwaittimesandeliminatelineswhile givinganeasyandreliableexperience.Myprimarygoal wastoprovideanenjoyablewaitingexperiencewhilealso reducingcosts,increasingsales,andimprovingbrand reputation.
IstartedQwaitingafterbecomingsufficientlyawareofthe issuesthatbusinessesandtheircustomersfaced.
Whatkindofservicesandspecializedofferingsdoyou facilitatetoyourclients?WhataretheUSPsofyour company?
OurQwaitingsolutionisacloud-basedqueuemanagement softwarethatisknowntoreducecustomerwaittimes.
Weofferanappointmentschedulingsystemthatstreamlines thebookings.Itallowscustomerstoscheduleappointments attheirconvenience.Scheduling,canceling,orrescheduling thebookingsiseasy Thus,enhancingcustomerexperience andreducingtheirhasslesofstandinginlonglines.
AnothersolutionweprovideisaVirtualQueuingsystem.It helpscustomersschedulemobiletickets,monitorreal-time progress,andlowerin-personvisits.Simplyput,ourvirtual waitinglinemanagementsolutionreduceswaittime,boosts staffefficiencyexperience,andenhancesexceptional customerexperience.
Lastly,wehaveaQRcodequeuesystem.AQRcodequeue systemstreamlinesthewaitingprocessforvarying businesses.ThecustomersscantheQRcode,andsooner theyreceivetheSMSsentbythebusinessonthe confirmationoftheirplaceinavirtualqueue.Thisreduces theneedforphysicallineupsofthecrowdon-premisesand
allowspeopletoperformothertasksduringvirtual queueing.
EnlightenusonhowQwaitinghasmadeanimpactin thecustomerexperiencespacethroughitsstrongholdin theindustry.
Weallknowthatlongphysicallinesareobviouswhen customersvisitthestorestoshop.Handlingphysicalqueues becomeshardinsuchasituation.OurQwaitingsolution focusesonenhancingcustomerexperience,regardlessof thebusinessniche.
Ithasalwaysprovidedthefreedomtothecustomerstowait attheirleisureuntiltheirturncomes.Thus,increasing customersatisfaction,revenuegrowthopportunities,and thebrand'sreputation.Thesearesomecoreareaswhere Qwaitingalwaysworksandholdastronggripinthe industry
COVID-19provedtobethebiggestdisruptorsincethe Dot-combubble.Howdiditaffectyourparticular enterprise?Howdidyoudriveyourorganizationto sustainoperationswhileensuringthesafetyofyour employeesandclients?
Theglobalpandemicalteredtheexperiencesofeveryone, includingemployees,consumers,andvisitors. Communicationbetweenstaffandclientswashampered, resultinginnegativeencountersthatnooneexpected.
WeadoptedtheQwaitingqueuemanagementsystemin place.Afterall,maintainingsocialdistancingmeasureswas andistheonlykeytoensuringsafetywhilekeepingthe businessrunning.Theflexibilityofworkfromhomewas givenforthetasksthatcouldbeexecutedonline.Onthe otherhand,low-prioritytaskswerekeptonhold.
Tokeepupwiththecustomerexperience,weallowed customerstobooktheirplacesinqueueremotelyandalert themviamessagewhenitwastheirturn.Allthiskeptthe congestionlowandboththecustomerandemployeessafe fromthevirus.
Whatwouldbeyouradvicetobuddingentrepreneurs whoaspiretoventureintothebusinesssolutionsand customerexperienceindustry?
OnepieceofadviceIwouldprovidetoanyonethinking aboutlaunchingaprojectistoapproachitanalyticallyand withthecorrectmarketingabilities.
Theabilitytorecognizewhenbrilliantideasfailisthemost importantskillabusinesspersoncanpossess.Beingina positionlikethis,ontheotherhand,mayhelpyoudealwith allofyourproblems.Allthatremainsisforyoutoresearch, market,analyze,anddeliveryourgoodsandservicesto yourtargetmarket.
Makesureyouaresayingtheappropriatethingsaboutyour companyandwhatyouwanttoachieve.Anditisinthis mannerthatyouwillreachthehighestlevelof achievement.
Wheredoyouenvisionyourselftobeinthelongrun, andhowdoyouplanonscalingyourcompanyinthe future?
Asanentrepreneur,mymainaimistoservebusinessesof alltypesandsizeswithanefficientqueuemanagement solutionthatgoesbeyondexpectations.
Ialwaysmotivateworkerstoliveuptotheirownwordsand buildcustomers'trust.Recordingalltheactivitiesand approacheshelpspreserveideasforfutureuse.Allthiscan beappliedtoemployees,finances,ideas,andeverything elseforwhichthebusinessisliable.
Ialsobelievefocusingonbuildingrelationshipsand reachingmaximumbusinessesotherthantargetindustriesis beneficial.Thiswillhelptoexchangeideasandhelpscale uptheofferingsindistinctniches.
Myteamisandwillalwaysbethere24/7tosupportthe businessesorcustomerswhereverorwhenevertheyneed assistance.
Wthatabigorsmallorganizationmakesgets noticedbythepeopleeasily Thishasputthe responsibilityonthecorporateleaderstore-thinktheir enterpriseasasocialenterpriseratherthanjustabusiness entity.
eliveintimeswhereeverydecisionorchange
Throughtheenormoussupportfromsocialmedia platforms,individualscaneasilyexpresstheirsocial concernsaboutthebusinesspoliciesofdifferentcompanies. Majorfactorslikeenvironmentalpolicies,inclusivity,and sustainablepractices,arecontinuouslydiscussedallthe time.Basedonthis,peopleformtheiropinionsabout organizationsonaregularbasis.
Entrepreneursarecomingupwithbusinessideastotackle theburningissuesofsocialconcernsthesedays.Many businessleadersarepursuingonewayoranothertobring aboutchangesinsociety.Outoftheseefforts,anormative practicecalled"SocialEntrepreneurship"isbecoming strong.
Asknownworldwide,therearenumeroussocialchallenges thatexisttoday.Butforentrepreneurialminds,thesesame obstaclespresentopportunitiestotakestepstotacklethem andgainagooddealofbusinessmomentumoutofthe efforts.
Today,manybusinessorganizationsencouragetheirleaders toformbusinessstrategiesthathelpthempresent themselvesasanidealexampletosociety.Suchactive participationenablesmanytobringthesocialissuesout intotheopenfortheleadersinthecorporateworldtotake concurrentstepstowardsinspiringchange.
Below are some of the most relevant areas where business leaders inspire positive change through social entrepreneurship.
Preservingnaturehasbecomethemostimportantpriority globally Theimprudentexploitationofnaturalresources likeland,air,water,oceans,andmanymorehavestartedto backfire,drasticallyimpactingthesocio-ecological ecosystem.Globalwarming,droughts,water,andair pollutionareallcausingaslewofproblemsforpeople.
Duetotheactiveparticipationoftheworldpopulationin raisingsuchenvironmentalissues,ithasbecomeimportant forbusinessleadersaroundtheworldtoadopteco-friendly policies.Manyoldandnewbusinessesarecomingupwith newinnovationsthatpromotegreengrowthandeliminate unnecessarydamagetonature.
Thegenderinequalityissuewithinsocietyisalongstandingone.Genderbiasescauseproblemswithinsocial structuresallthetime.Throughsocialentrepreneurial efforts,leadersareaimingtoactivelyaddresstheissues.
Entrepreneursacrosstheworldarebringingmuch-needed changetosocietybygivingequalgrowthopportunitiesto women.Nottoforget,socialenterprisesarealsomaking significanteffortstowardaddingpeoplefromtheLGBTQ communityintotheworkforce.
Theslowandsteadychangethatishappeningthroughthe effortsofthesechangeleaderswillplayacrucialpartin bringinggenderbalancewithinsociety
Entrepreneurialeffortsareincreasinglyshiftingtowards establishingbusinessesthatgeneratevariousopportunities fortheeconomicallyweakersectionsofsociety.
Onthecontrary,conventionalentrepreneurshipisfocused
onprofitmodels.Itconcentrateseffortsonthesectionof societythatgeneratessignificantreturnsoninvestment.Due tothis,thepartofsocietythatiseconomicallyweakergets sidelinedwhileformulatingbusinessstrategies.
Butontheotherhand,sociallyawareentrepreneursare creatingjobsandbusinesscollaborationinareaswherebig corporationsstayawayfromexploring.Bydoingso,they areabletocreateanewmarketforthemselves,fromwhich profitscanbeearnedinthelongrun.
Therearemillionsofpeopleacrosstheworldwhodonot haveaccesstoproperhealthcareservices.Variousillnesses, infections,andotherhealthissueskeepcirclingeverynow andthen.
Leadersinsocialenterprisesaredeployingtheirresources andfinancialeffortstocreatefundsforhealthcareresearch andfacilities.Inaddition,entrepreneursarecomingupwith businessideasthatpromotehealthylivingwithinsociety
Businessesareanintegralpartofsociety.Byconsciously followingthepoliciesthatgivegoodtosociety,theycan bringdirectchangesinthelivesofmany Withthechanging timesandtechnologicalinnovations,businessesare achievingnewscalesofprofits.
However,corporateleaderswouldhavetokeepcomingup withvariouswaysofgivingbacktosociety.Thiswill provideleadersanopportunitytoupgradetheirbrand identityandpresenttheirorganizationsassocially consciousones,whichhasemergedtobeoneofthetop provisionsforeveryenterprisethesedays.
Weliveinaworldwhereeveryoneisdigitally connected.Thetransformationhasdriven everyonetogrowinthedigitalplatforms.From socializingtomarketing,socialmediaplatforms havecomealongway.
Digitalmarketingisthekeytoreachingthetarget audienceandgrowingyourbusinessinaglobalized world.Whiletherearemanydigitalmarketing companies,choosingthebestplatformtoreachyour marketinggoalscouldbeconfusing.Hereiswhereadigital marketadvisorcomesintothepicture.
VladimerBotsvadzehasbeenonesuchadvisor contributingtothedigitalmarketindustrysince2006.He sharedhisindustryjourney,achievements,andgoalsinan interviewwithus.
Followingarethehighlightsoftheinterview:
Vladimer,pleasegiveusabriefoverviewofyour journeyasarenownedleaderinthedigitalmarketing space?
Iamaworld-renowned,multi-award-winningdigital transformationandsocialmediathoughtleader,influencer, futurist,Fortune500consultant,advisoryboardmember,Csuitementor,professor,startupadvisor,andinternet personality.Ihavealwaysbeenattheforefrontoffastpacedindustries.Ihaveover15yearsofinternational experiencewithaproventrackrecordofguidingexecutives andtopbrandsworldwidetoinitiatechange,drivegrowth, andpositionbrandsasmarketleadersintheirindustries.
Ihaveenjoyedaremarkablecareeratthetopofthe technologyindustry,andIamrecognizedasoneofthe brightestmindsindigitaltransformation.Withsucha world-classcareer,Icontinuetoplayapivotalrolein maximizingtopbrands'success.Basedonmystrong performance,IamcurrentlyrankedastheNo.1Global MarketingThoughtLeaderbyThinkers360.
IhavebecomeanadvisoryboardmemberofRETHINK Retail,whichhasrankedmeamongtheTop100Retail Influencersin2022.Ihaverisentoglobalprominenceand gainedpopularitysingle-handedlybuildingmyTwitter (56,200followers),LinkedIn(25,400followers),and Instagram(10,200followers),atotalof130,000followers acrossallmysocialmediaplatformsfrom1,142citiesand 185countries.Myinsightsinspire40millionpeople annuallyonTwitterandimpactglobalbusinesses.
Ihavebeenelectedasoneofthemembersofthejuryofthe DigitalRevolutionAwards,aglobalITawardsceremonyin theUK,andjudgenominationssuchas'TechStarofthe Year'and'OutstandingContributiontotheMicrosoft Ecosystem.'Iamoneofthemostfeaturedmarketing expertsworldwide,andIamanaudiencefavoritefromNew YorktoSydney
Iamhonoredtoberepresentedasaspeakerbytop speakers'bureaussuchasAll-AmericanSpeakers,Global SpeakersBureau,ChampionsSpeakers,MCI-Speakers, Pro-Motivate,andKrugerCowne.Mytalksreceiverave reviewsbecauseIleaveaudiencesinspiredandfullofideas. Globalorganizations,events,businessschools,and associationsseektoworkwithmeforspeaking,consulting, andmentoring.
Top 10 Inspiring Business Leaders Making a Difference 2022"One of the world's top experts on marketing and innovation." - Emerging Europe
"One step ahead of the rest of the world in moving mountains with digital technology." -TakeThe Lead Show by Dr. Diane Hamilton
"His work ethic and drive are impressive and where he is today after 15 years in his field has been only made possible by the true dedication and commitment he has put in every day." - IrishTech
Iputmywholeheartnotonlyonglobalstagesbutalsointo everyinteractionwithmyclients.Withmanysuccessful projectstomyname,Iprovideamatchlessopportunityto navigatetheever-changingbusinessworld.
Tellusaboutthediverseexpertisethatestablishedyou asaleadingdigitalmarketinginfluencerandsocial mediastrategist.
Knowledgeistrulyatreasurethatwillfollowitsowner everywhere.Iamproudofmyexpertisethathasbeenput onapedestalbythebusinessworld.Mypracticalityiswhat setsmeapart.Italkaboutstrategiesthatworkin2022to helporganizationsstayaheadofthecurve.Iamwidely recognizedformyvisionaryleadershipandtrailblazing innovation.
Ihavebeencommittedtoinspiringexecutiveswithmy impressivecareersuccess,andIhaveutilizedmynatural entrepreneurialismtobecomeaself-madeinfluencer. Havingspearheadedoneofthebiggestpersonalbrands,I haveshownthesameresultsinotherventures.Ioffer uniqueinsightstoexecutivesonimprovinggrowthand profits.
Ibringawinner'smindsettothetaskofhelpingbrands achieveexcellence.Iinstillintheaudiencethemindset neededtostandoutandwin.Mystrategiesforgrowthand
scalabilityaretransformingthefutureofmarketing,andI amtheidealspeakertopromotelong-lastingpositive impactsoncorporations.
Moreover,Iamanaudience-centricstorytellerwhobelieves inlong-termgoals,andIamrelentlesslyfocusedondriving businessresultsformyclients.Iamproudofmyclients whoareinspiredandreadytoutilizemypracticalstrategies totransformtheirbrands.
Pleasetellushowyourdistinctandpersonalized servicesandofferingsareimpactingyourclientsandthe industry.
Ihelpmyclientssuccessfullynavigateinternationalgrowth. Iftheyarelookingtogrowtheirbrandsstrategically,they havecometotherightplaceeitherwhentheybookme throughLinkedInormywebsite.Mydigitalmarketing servicesincludeconsulting,speaking,startupadvising, teaching,workshops,coaching,andboardroomsessions. Theresultsbringloyalcustomerstomyclients,apowerful brandawareness,andincreasedrevenues.
Havingservicedthousandsofbusinessesinthelastten years,Iknowwhatitmeanstomovebrandsforward.If theyhaveaparticularmarketingchallengethattheywantto helpwith,theybookanhourSkypeorZoomconsulting
session,soIhelpthemasquicklyaspossible.When Fortune500brandsneedguidanceondigitalmarketingand socialmediaconsulting,Itransformdigitalexperiencesthat allowbrandstostayaheadofthecurve.
Iamaleadingkeynotespeaker,andIworkwith universities,businesses,andindividualservice professionalstoachievestrategicgrowth.Ihaveworked withtheworld'sbestbrandsinmanyindustries,fromB2B toB2C,andstartups.Ipreparestudentstoexpandtheir globalperspectiveandencouragethemtobecomeproblem solvers.Myworkshopsputclientsonapathtoastrong ecosystem.
HowdoyouthinktheCOVID-19pandemichasaffected thedigitalmarketingarena?
IntheuncertaintyoftheCOVID-19pandemic,marketers arenavigatingaverydifferentlandscapethantwoyears ago.COVID-19causedmajordisruptiontoB2B organizations,customerexperience,andproduct development-maintainedmarketers'topprioritypositions.
Customersarekeentoexperiencedigitalself-servicetools. Digitalplaysapivotalroleindoingbusiness.Themajority ofbrandshaveshiftedtoremoteselling.Theremotemodel ismorerewardingthanwhattheyweredoingbeforethe pandemic.Thecurrentcrisishasacceleratedomnichannel sellingande-commerce.AIunderstandscustomerbehavior, brandscapitalizeonshoppablepostsacrossplatformslike Pinterest,Facebook,andInstagram.ARadsand360-degree videoshavebecomedominanttoengagetheaudience.
Moreandmorepeopletakeadvantageofvoicesearchand smartspeakerstosearchthroughaudiocontent.Blockchain helpsorganizationsbuildtrustandoffersbranding advantages.AIisexpectedtoriseby150%amongcustomer serviceorganizations.
Whatisyouropinionontheadoptionofmodern technologieslikeAIandMLinthemarketingsector?
AItouchesalmostallsectorsoftheeconomytoday.Itisthe battlegroundonwhichlong-termbusinesssuccesswillbe decided.AIhasbeenchanginghowbusinessesoperateand compete.AImarketingisamethodofleveragingcustomer data,andmachinelearninganticipatescustomers'next moveandimprovesthecustomerjourney.
ThemajorityofmarketingexecutivesbelieveAIwill revolutionizemarketingandexpectthemostgrowthby
2025.AIwillgrowtobecomea$190billionindustryby 2025.Marketersexperienceda41%improvementin revenueafterutilizingAIinemailmarketing.AI-based decision-makingallowsbrandstoobservevitalmetricsand drivegrowth.Ithelpsentrepreneurscutdownthetime neededtogainbeneficialinsights.
Asanestablishedindustryleader,whatwouldbeyour advicetothebuddingentrepreneursandenthusiasts aspiringtoventureintothedigitalmarketingspace?
Chooseyourindividualityandbeyourself.Startlisteningto yourselfandactaccordingtoyourguts.Successbelongsto thosewhoarewillingtogaingroundandgoplaces.Work smarterthananyoneelse.Constantlyfocusonselfdevelopment,whichisthebackboneofmysuccess.Only dependonyourselfanddemandultimateresultsfrom yourselfeverysingleday.
Yourperformanceimprovementdependsonyourwork ethic,efforts,persistence,anddiscipline.Trytosurround yourselfwiththerightpeoplebecauseyourcirclewill determineyourfuture.Alwayscapitalizeonyourinstinct andintuitionthatcouldbeyoursecretweaponseverywhere.
Embracesocialmediathatprovidesthewholeworldwith accesstoyourproduct.Putoutcontentconsistentlyacross 8-10socialnetworks.Marketyourselfandbeinthe spotlightwherepeoplespendtheirtimeonline.Offer insightfulinformationtoyourfollowers,alwaysshow gratitudeandcelebrateeverymilestoneinyourcareer.
Howdoyouenvisionfurtherstrengtheningyour servicesandofferingsin2022andbeyond?
Ihavereinvestedeverypennyinmybusiness.Iworked everydayinmy20s,whichsetmeupforsuccessinmy early30s.Pennysavedisalwaysapennyearnedwhenit comestobuildingmybusiness.
Ialwaysimprovemyservicesthathelpmyglobalclients seethefuturedifferently,andIsetnewstandardsonhow brandsmaximizetheirsuccessonline.Isharemyfirst-hand experiences,empoweringbrandstogrowrevenues,increase productivity,improvecustomerretention,anddeliver extraordinaryteamresults.Iamatruepractitionerofmy craft,andIbringmyenergytoeventsthatneedtoinspire andmotivatetheirattendees.
