World’s Top 10 Animal Health Companies Enhancing Lives December2021

Theincreasingconcernforanimalwelfare,the

risingnumberofpetlovers,andthe incidencesofdiseasestransmittedtohumans ledtopharmaceuticals,veterinarians,andanimal loversstrivingtoimproveanimalhealth.

Wesharethesamespaceforliving.Ifanimalsare healthy,humanswillbehealthytoo.Diseaseslike rabies,avianflu,swineflu,etc.,haveinfectedhumans. Yet,animalhealthhadbeenignoreduntillate.Animal healthcareisasimportantashumanhealthtoprotect theearthandmaintainecologicalbalance.

However,awarenessaboutanimalhealthgrewonly recently,andpeoplehavestarteddemandingquality nutritionalproducts.Therisingnumberofpetand animallovershasgivenanimpetustoanimalhealth companies.Thelatestreportsaysthatthemarketwill expandataninepercentglobalcompoundannual growthrate(CAGR).Demandforqualityprotein food,vaccines,andmedicinesfortheriseindiseases promptedanimalhealthcompaniestoproduce advancedtreatment,prevention,vaccines, medications,andfood.Governmentshavealsostarted takinginitiativesforanimalwelfare.

Technologyinanimalhealthcarelikehealth-related informationmanagement,vaccinebank,andeven

telehealthhasmadethingseasierforthehealthcare establishmentandthepetowner.Accesstoanimal healthcarehasdefinitelyimprovedoverthepastfewyears.

This,inturn,gaverisetoquality-consciouscompaniesthat rosetothedemandandbeganupscalinganimalhealth products.Theproductivityofanimalsdependsupon nutrition,health,prevention,andcureofdiseases. Infectiousdiseases,globalization,climatechangehave impactedhumansandanimals.Goodproductivitybenefits theanimalownerandtheecosystem,whilediseasescanbe athreattopublichealth.Itisvitaltomakeanimalsresilient. Accordingtoresearch,nearly70percentofthediseasesin humansoriginatedfromanimals.Fortunately,modern sciencehashelpedquicklydetectpathogensandaidedthe overallanimalwelfare.

Also,animalwelfareandhealthareequallyessentialto achievingtheUnitedNationsSustainableDevelopment Goals(SDG).Animalsareusefulforfoodproduction, working,andcompanion.Thoughanimalhealthand welfarearenotmentioneddirectlyintheSDGs,climate changeandhabitatlosshavebeenmentioned.

Awell-balancedecosystemisequallyresponsiblefor combatingclimatechangeandpreventinghabitatlossto achievethesegoals.TheprimaryfocusofUN-SDGiszero povertyandhunger,safetyfromclimatechange,andlossof biodiversity.One,thus,cannotignoreanimalhealthand welfare.

Severalpharmaceutical,nutritional,anddiagnosticcenters areworkingtoprotectanimalsfromdiseases.Theyare seekingsolutionsforanimalhealth,usingthelatest technology,andconductingresearch.Theyareproviding qualityandaffordablehealthcare.

Tocelebratetheeffortsandsuccessofquality-conscious animalhealthcompanies,wefeaturedtheminourlatest edition-World'sTop10AnimalHealthCompanies EnhancingLives.Wearesurethiseditionwillinterestyou andwillbeaneye-opener.

Haveagreatread!

Sumita Sarkar

Enhancing Lives Companies Animal Health

Featuring Brief CompanyName

BioZymeIncorporated biozymeinc.com

ChanellePharma chanellepharma.com

KristiStevens SeniorManagerof Marketing

KillianGaffney Headof

Animal Health

NovusInternational novusint.com

OurofinoSaúdeAnimal ourofino.com

DianaValenza ExecutiveAssistantto President&CEO

BioZymeInc.,foundedin1951,developsandmanufactures natural,proprietaryproductsfocusedonanimalnutrition,health, andmicrobiology

ChanellePharmaisIreland'slargestindigenousgeneric pharmaceuticalmanufacturerofbothmedicalandveterinary products.

NovusInternational,Inc.isagloballeaderinhealthand nutritionsolutionsfortheanimalagricultureindustry, specializinginthedevelopment,manufacturing,and commercilizationofguthealthsolutions.

JulianaMatthes Marketing Co-ordenater

PharmRobotics pharmrobotics.net

Shor-Line shor-line.com

MarinusDijkstra CEO RickDonahue Chairman

Ourofinohasbuiltrespectandcredibility,sinceitsinceptionin 1987,fortheproductionandsaleofworld-classpharmaceutical productsforanimalhealth.

California-basedPharmRoboticsdevelopsrobotichealth centersthathelpfarmerswiththeinoculationprocessfor dairyandbeefcows.

Asananimalhealthindustryinnovator,Shor-Lineisconstantly reinventingandaddingtoanextensivearrayofproductstohelp animalhealthprofessionalsprovidethebestpossiblecarefor theirpatients.

SmaXtec smaxtec.com

VivaldisAnimalHealth vivaldis.co.in

DrStefanRosenkranz Founder&CEO

DrStefanScherer CEO KunalKhanna CEO&Founder

smaXtecoffersprofessionaldairyfarmersthemost technologicallyadvancedhealthsystem,enablingsustainable andprofitabledairyfarming.

Vivaldisisaleadinganimalhealthcarecompanybornoutofthe visionofprofessionalspassionateaboutanimalandhuman healthcare.

Care that comes full circle

COVERSTORY COVERSTORY

BioZyme has scaled in 2021 by expanding our distribution network, both nationally in the United States and internationally across the globe.

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Theconceptofanimalnutritiondoesnotrequirea laymanexplanationgiventhenatureofits significance.Thefactthatinadequateanimal nutritioncancauseaseriousimpactontheagriculture sectorisevidenceenoughtounderlinetheneedfor continuousinnovation.

Thisedition, World’s Top 10 Animal Health Companies Enhancing Lives,endeavorstoplacethespotlighton companiesstrivingtodeliverhighqualityand comprehensiveanimalhealth/nutritionproducts.

®

FeaturedonthecoverofthiseditionisBioZyme Inc., whichservestheagricultureindustryasaninnovatorinthe fieldsofanimalhealth,nutritionandmicrobiology HeadquarteredinSt.Joseph,Missouri,thecompany reachesaglobalmarketofcustomersthroughouttheU.S., Canada,SouthAmerica,Europe,Asia,Africa,andthe MiddleEast.

Inthebusinessfor70years,BioZymeoffersacomplete lineofhigh-qualityvitamin,mineral,andprotein ® supplementswiththeAmaferm advantage.Additionally,it marketsAmafermasafeedadditiveforotherstoincludein theirfeedandsupplements.

Amafermisaproprietaryprebioticproducedfromaselect strainofAspergillusoryzae;itworksnaturallytoincrease intake,digestionandabsorption.Amafermhasnearly150 publishedUniversityresearchstudiesonitsmodeofaction, impactondigestion,anditsincreaseonanimal performance.

Withacontinuouscommitmenttoappliedresearch, BioZymeoffersproductsforavarietyofanimalsincluding cattle,pigs,poultry,sheep,goats,horses,anddogs. ® ® BioZymebrandsincludeAmaferm ,VitaFerm ,Vita ® ® ® ® ® Charge ,SureChamp ,Vitalize ,GainSmart ,DuraFerm , andBackyardBoost™.

BioZymeisuniqueinitsapproachtowardgrowthinthe animalhealthandnutritionspace.First,theBioZymeteam isveryrelevanttothemarketinwhichitresides.Evenmore sothanrelevant,therearemanytimestheBioZymeteam aretheinfluencers.So,ifyou’retalkingaboutgoat nutrition,thereissomeoneontheteamwhofeedsgoats everydayandunderstandswhatittakestomaximizetheir performance.

Secondly,BioZymeworkstirelesslytodevelopproprietary products.Theseproductshavesomecomponentsthat

President

includetechnologyorinnovation,sotheydoexactlywhat BioZymesaystheydotohelptheanimaleverytime.Ifthe productwasdevelopedtohelpmitigateheatfromthe animalorhelpgettheanimalbackonfeed,theydothose things.Iftheproductclaimstohelpadogmanagedigestive issues,itdoesthat,andyoucanwatchthemimprove quicklyaftertakingtheproduct.

ThethirdthingisBioZyme’soutreachtobothyoungpeople whoareinvolvedinlivestockproduction,andveteranswho havebeeninjuredwhilefightingtodefendthecountry.All BioZyme’sdifferentiationsareimportantbutgivingback

BioZyme is unique in its approach toward growth in the animal health and nutrition space.

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Lisa Norton

and Chief Operang Officer

hasgottobeoneofthemostimportantthingsforthefuture ofthecountry,theindustry,andforallthepeoplewhowork atBioZyme.

QualityNutritionattheCore

BioZyme’sofferingisbasedonthefactthat70%of immunityresidesinthegut.“Everyproductwemake ensuresthatitscenterfocusesonensuringguthealthand thenincorporatesadditionalrelativeingredientsthathave researchbehindthemforthatspecificspeciesofanimaland foritsproductioncycle,”saysLisaNorton,BioZyme PresidentandCOO.

“So,ifanimpactoneggqualityistheneed,wemakesure theingredientsweareutilizing,includingBioZyme’s microbiology,haveproofthattheydothat.Notonlyisthis acompetitiveadvantage,butitisalsotherightthingtodo fortheanimal.”

“AtBioZymewereallyliketotalkaboutourheart,andour heartfocuseson‘carethatcomesfullcircle.’Ifallofus takecareoftheanimal,itwilltakecareofus.Thesameis trueofcustomers,employeesandvendors.Oneshould neverforgettheirheartnomatterwhattheyaredoing,” Nortonexpressed.

TheFoundation

TheteamatBioZymeismadeupofadiverseandtalented groupofpeoplethathaveallbeenondifferentjourneys beforetheyconvergedatBioZyme.Thisdiversityandtalent haveallowedthecompanytoflourishattherateandthe intensitydesiredtoensurethecompany’sdouble-digit growth.

Thisdiversityallowstheleadershipinthecompanyto challengeoneanothercreativelyandeffectively Theteam hasworkedveryhardtochallengeitselfandisvery passionateaboutwhattheydotorespondtothose challenges.WhetheritsIgnacioIpharraguerrelookingatthe cellularlevelofthebiologicandthedifferentimpactsthat hasontheanimalorJamieMillerlookingatthedatathatis neededtomakesmarter,fasterdecisions,allarepassionate aboutwhatisdone.Everyonealwayssaysthatanyonethey reachouttoatBioZymeisverypassionateandthatis becausethemodusoperandioftheBioZymeleadership teamhasbeenestablishedthatway.

Advisingthoseentrepreneurswhoaspireenteringthe animalhealthandnutritionmarket,Nortonsays,“To

ventureintotheanimalhealthandnutritionmarket,an entrepreneurmustcareabouttheanimalfirstandmost.If theventureexistssolelyfortheeconomicsorshort-term growth,evenifyouhaveamazingproducts,itisn’tgoingto besustainable.Animalnutritionisn’tanindustrywherethe marginsarelargeorentrepreneurialmodelsthrive,butif youreallywanttobesuccessful,youneedtofocusonwhat isrightfortheanimal.”

BravingaPandemic

WhenaskedaboutthechallengesBioZymefacedandhow theypivotedtosustainoperationswhileensuringthe employeesafety,Nortonsaid,“Oneofthebeautiesofbeing intheanimalnutritionbusinessisthatanimalsdidn’t/don’t knowthereisapandemicgoingon,whichmeantthat businessfromtheirperspectivewasnormal.Sinceanimal lifewasnormal,whatBioZymehadtodowasfigureout howtodeliverdespiteapandemicgoingonallaround them.”

Bob Norton CEO

“Thebiggestchallengewasn’twithinthewallsof BioZyme;itwasgettingtheproductwhereitneededtogo inatimelymanner.Logisticswasarealchallenge.Another challengewastheconstantnumberofunknowns:not knowingifthingsweregoingtobeoversoonorknowingif weneededtochangehowwebehaveintermsofproximity intheworkplaceandprotectingpeople.Itwasalsoa challengetonotbeabletogooutandmeetcustomers. Zoomcallsaredraining,lessinvigorating,andlesspersonal thanfacetofacemeetings,andnotverymuchfun,”she expressed.

RidingtheTechWave

WeaskedtheleadershipteamatBioZymefortheiropinion onadoptingmoderntechnologiesintheanimalnutrition industry.Inresponse,theteamsaid: “Sustainabilityisapriorityforbothourcustomersandour company.Inordertokeepthatpriorityinfocus,wehave continuedtousemoderntechnologytokeepourbusiness relevant.”

“AtBioZyme,thelasttwoyears,we’veworkeddiligently atgettingasmanyofourproductionprocessesautomated aswepossiblycan,whichhasallowedustotransition peoplefrombeingmanualoperatorstobeingchecksand balancesontheproductswemake.We’llcontinuethat

process,andmachineswillhelpusverifythequalityof whatwe’redoingandmakesurewe’remeetingallthe parameterstoensurethenutritioniswhatwesayitiswhen itgetstotheanimal.”

VenturingtowardNewHorizons

BioZymehasscaledin2021byexpandingitsdistribution network,bothnationallyintheUnitedStatesand internationallyacrosstheglobe.Identifyingtop-notch, action-orientedcompaniesthatwanttopartnerwith BioZymetogetproductsdistributedacrosstheglobe,allfor thebenefitoftheanimalhasbeenoneofitswaystoscale. Whetherthatwasthesupplementdistributorinthe southeastU.S.oritsnewestdistributorintheNetherlands, BioZymehasbeencarefulandsmartaboutpickingthose partnersandthenbeingagoodpartnerbacktothemby providingthemallthesupportandresourcestheyneedto helpbothcompaniesgrow

At BioZyme we really like to talk about our heart, and our heart focuses on care that comes full circle.

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Exhibiting Excellence

The BioZyme Marketing Team was recognized with the following honors at the 2021 Livestock Publications Council Awards Banquet:

First Place Logo for the Sure Champ Joint Juice Logo

First Place General Excellence Marketing Campaign for the Vitalize NFR Campaign

Second Place Commentary Article for COVID19 4 Lessons to Teach Our Young People

Second Place Digital Content Series for Sure Champ's #PreptoWin in a Pandemic

Second Place Newsletter for BioZyme VISION (dealer newsletter)

Second Place Ad Campaign for Progressive Cattlemen Rely on VitaFerm

Hayes Director of Sales & Outreach

Kevin

‘’

My whole protocol has changed ® because of Vita Charge Cattle Drench. I used to give a lot of antibiotics, fill them up with shots, but once I started using drench, I’ve eliminated every shot I give them. Now, I give them the drench and I worm them. That’s pretty much it for the first week until they are eating good and drinking good. Then we’ll come back and work them. When I bring in at-risk calves at 130 to 400 pounds, there are Vita Charge Stress Tubs out 24/7. There is no amount of money on keeping one alive. If I didn’t use these products, and I lost one calf, at the end of the year, that’s like losing 700 bucks.

– Spencer Nero, Oklahoma

Alan Lee Director of Domesc Business Development

‘’

I wouldn’t breed cows without ® ® VitaFerm Concept•Aid . I believe that much in it as far as getting them bred. We try to be 100% A.I. or embryo transfer, and there is no doubt to me it makes our program successful. We see a difference in CL quality; we very seldom have a recip that gets turned down. I believe that nutrition has a lot to do with it.

– Eddie Burks, Kentucky

Jeremy Javers Director of Supply Chain

McKibben Director of Accounng

‘’

® We have been using Vitalize ®Alimend for over a year now and continue to be very happy with its results. Our horses have beautiful coats, great appetites and most importantly no signs of ulcers. When new horses enter our stable who are underweight, we immediately add Vitalize Alimend to their diets. Within a month we are amazed at the changes we see in their appearance and work ethic. The show jumpers often travel many miles between competitions and must adjust to different water and hay tastes. We rely on Vitalize Alimend in keeping their stomachs happy and healthy and ready to compete!

Brandon

– Laura Kraut, Olympic Show Jumper, Florida

‘’

® We’ve used the DuraFerm Goat ®Concept•Aid for three years and have seen an improvement in our overall goat health due to more available nutrients to them. We’ve used the same feed for roughly 15 years, and we’ve noticed a difference with a healthier coat, a better conception rate and the overall production of the goats seems a whole lot better. I have seen increased kid vigor at birth and the does have a higher milk output. Many goat producers are aware that DuraFerm is out there, but it has been fairly beneficial from our perspective. We’ve used several different minerals over the years, and we’re the happiest with this one.

– Trevor Corboy, Ohio

Miller Director of Outreach Support

Jamie

‘’

Every product we make ensures that its center focuses on ensuring gut health and then incorporates additional relative ingredients that have research behind them for that specic species of animal and for its production cycle.

Vanover Director of Operaons Cogent Soluons Group

Jill

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All BioZyme’s differentiations are important but giving back has got to be one of the most important things for the future of the country, the industry, and for all the people who work at BioZyme.

Volker Altenbokum Director of Internaonal Business Development

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Theron Cooper, Director of Quality & Regulatory

Animal nutrition isn’t an industry where the margins are large or entrepreneurial models thrive, but if you really want to be successful, you need to focus on what is right for the animal.

Ignacio Ipharraguerre Director of Research & Development

Animalhealthiscriticaltothefutureofsustainable agricultureandisoneofthemostimportanttopics ofUnitedNationsSustainableDevelopmentGoals. Itisbecomingincreasinglyimportantaroundtheworld,and itmustconstantlybeaddressedwhenmakingdecisions aboutanimalhealthandwelfare.

Inadditiontothis,thegrowingnumberofpetownersall overtheworldischangingthesocialattitudetowards animalhealth.Theseownersarekeenlyfocusedon wellbeingoftheirpets.Asaresult,theveterinaryindustry isexpandingeverydayinvitingnewcompaniesand eventuallyenablingmoreinnovation.

Amongthese,OurofinoSaúdeAnimalisoneofthemost prominentcompanieswhichstrivestoprovideanimal healthserviceswithafocusondeliveringqualityproducts. Beinginthemarketsince1987,Ourofinoisoneofthe largestplatformsforanimalhealthinAmerica.

Inthefollowinginterview,teamOurofinobriefedusabout thejourneyofthecompany,itsdistinctservices,andthe futureofanimalhealthspace.Belowarethehighlightsof theinterview:

Pleasebriefouraudienceabout ,itsUSPs,and Ourofino howitiscurrentlypositionedasaleadingplayerinthe Animalhealthspace.

OurofinoisthelargestveterinaryindustryofBrazilian origin.Giventheconsistencyofthemanagementmodel implemented,weachievedrobustresultsandensuredthe prospectsforfuturegrowthofthecompanyinallour businesslines,withstrategiesfocusedontheevolutionof thecustomerjourney,demandgeneration,andaccessto adjacentmarketsandalsowithhighgrowthpotentialand greatsynergyofscalewithourcurrentoperations.

Inthefirstsemesterof2021,wegrewinnetrevenue(41% vs6M20),expensedilutionandexpressiveEBITDAgrowth (74%vs6M20).Wereducednetdebtby10%andleverage of0.97xAdjustedEBITDA.Wecontinuetooutgrowthe marketsince2020,increasingourmarketshareinthefirst halfof2021.Intheperiod,theoperationalcashgeneration wasR$43.8million,evenwiththesalesgrowthandthe higherworkingcapitalrequirementduetotheincreasein inventories.

Thisisduetotheeffortstomonitorthesupplychainto ensureadequatelevelsofsupplyforouroperations,given thecurrentcontextandthesalesgrowthintheperiod.In

ruminants,weexpandedourleadershipinthemarketof ectoparasiticidesandhormonetherapeutics,contributingto theincreaseinBrazilianproductivity.Incompanion animals,wecontinuetoleadthedermatologicalmarket, andwithprominentpositionsinantimicrobials,antiinflammatory,petcare,andendparasiticides.

Shedsomelightonyourofferingsandhowarethese makinganimpactontheindustryandyourcustomers?

Fosteredbytheuniquecombinationofbrandrecognition, diversificationofthecustomerbase,andabroad distributionnetwork,weservedirectlymorethan4,000 pointsofsaleforproductionanimalsandindirectly,through ourdistributors,morethan28,000petstoreswithinthe companionanimalmarket.

Weremainengagedinthetrainingofprofessionalsinour ecosystem,withtrainingforpartners,disseminationof technicalcontenttocustomersbythecommercialteam,and bytheTVprogramsOurofinoemCampo,AmigoPet, podcasts,andsocialnetworks.Ourdigitalstructureallows ustopromoteworkshopsandonlinemeetingswith customersinthesegmentsofproductionanimalsand companionanimals.

Wehavealsoexpandedourvolunteerprogramofactions forthecommunitywithcampaignsforthedonationoffood baskets(3tons),milk(7thousandliters),clothes(3,300), andblood(350donors).

WehavecreatedtheLeanUniversitytoqualifyemployees inthephilosophydirectedtoproblemsolving.Wealready had55employeestrainedand36arestillintraining, includingBlackBeltlevelwith21people.Weare structuringtheOurofinoUniversitywhichisastreaming platformwithpersonalizedtrainingforallstakeholders.

Whatarethecorevaluesthatyourcompanyisfocused on?

Ourabilitytoadaptandtheadvanceswehavebroughtare supportedbyourvalues'PlaytoWin','CareforPeople',and 'ConnectwiththeWorld'andthepurposeof'Reimagining AnimalHealth'.

WecreatedtheCustomerExperienceareawith100%ofthe workdirectedtocustomersatthecenterofouractions, bringingcustomizationinservice,consolidatingourbrand, creatingmoreengagementandloyalty,withemphasison thecompletemonitoringofthedigitaljourney

Theresultspresentedinthefirsthalfof2021werethefruits oftheCompany'sabilitytoadaptandtheadvanceswehave brought,basedontheaccelerationoftheinitiativesoutlined inourstrategicplanning.

HowisOurofinoleveragingthestrategicalliancesand partnershipstoexpanditsgrowthintheanimalhealth space?

WiththeconsolidationoftheStrategicDevelopmentand NewBusinessBoard,wehavestronglyintensifiedstrategic alliancesandpartnerships.Weenteredthesegmentsof genomics,reproductivevaccines,andmoisturizers,where weestablishedpartnershipswithNeogen(IgenityLine), Safeeds(DistributionofHidratsUpandFreshproducts) andDechra(DistributionofSupravac10).

Incompanionanimals,wehighlightthedistributionofthe Concluediagnostickit,establishingourentryintothe preventionplatforms.Inresearchanddevelopment,we establishedpartnershipswithcompanies,start-ups,and researcherstoimproveproductsandinternalprocesses. CompaniessuchasWayShip(DesignThinking), ProDesignandBoomera(Packaging),NanoscopeandTNS (nanotechnology),CellcoBiotec(reagents)aresome examples.

Howdoyouimplementmoderntechnologies(especially nanotechnology)inyouroperationsandhowarethese technologiesleveragingourofino?

WeconsolidatedtheBrislineofdermacosmeticsforpets, withnanotechnology.Ourlineofreproductivehormones becameevenmorecompletewiththecommercializationof theSupravac10vaccineforbovinereproductivediseases. GenonimaalsoincorporatesoursolutionforArtificial

InseminationinFixedTime,bringingthegenetic improvementoftheherd.

Thisyearwehavealreadysubmitted35newproductsfor registrationandoftheprotocolspreviouslysubmitted,there are29approvedsofar,inBrazilandothercountries.

WealreadyhavethelargestanimalhealthplatformofLatin Americanorigin,bothinrevenues,portfolioamplitude, bettermanufacturingfacilities,investments,andresources inR&D.So,westarted2021withprospectionsandactions aimedatinorganicgrowth,aimingforanevengreater accelerationofourgrowth,madepossiblebythestrong cashgenerationandrobustfinancialstructurebuiltoverthe pastyears.

Ourofinohasthefirmpurposeofconsolidatingitself increasinglyasthelargestplatformforanimalhealthof LatinAmericanorigin.Inrecentyears,wehavealways beenthefastestgrowingcompanyinMexicoand Colombia,andinfuture,wewillcontinuetostriveinthis path,withgrowthof33%innetrevenueforthe6M21.In Mexico,wegreweighttimesmorethanthemarketandin Colombia1.5times,consolidatingourstrategyofgaining share.

Ourinternationalgrowthplansareboldandincludetaking theexistingproductstotheseothercountries,differentiated go-tomarketstrategies,withstrongdemandgeneration,as wellasthepossibilityofstrategicalliancesfordistribution andevenmergersandacquisitions.

Howdoyouenvisionscalingyourcompany'soperations andofferingsin2022?

Wecreatedthe CustomerExperience areawith100%of theworkdirectedto customersatthe centerofour actions.

7Reasons Pet Needs Why Your Veterinary Care

Oneofthemostimportantthingsyoucandofor yourpetistomakeregularvisitstothevetin ordertoensurethatheorsheisashappyand healthyaspossible.Manyareasofyourpet'shealthcan benefitfromtimespentwithyourvets,suchasheartworm prevention,dentalexams,andevenvaccinations.Hereare justafewofhowyourregularveterinarycarewillhelp keepyourfurryfriendsinthebestshapepossible.

1. GeneralExam

Whenyoutakeyourpettothevet,anannualcheckup willincludeathoroughphysicalexamination.An excellentveterinarypracticewillexpecttotakemore thanthirtyminutestocarryoutthisdiagnosticand evaluationprocess.Theywillusethetimewithyourpet tocheckforpotentialhealthproblemsinseveraldifferent systemswithintheirbody

Thishelpstomakesurethatanyissuesarecaughtearly onsothattheyaremorelikelytobetreatableandsothat

yourpetdoesnothavetoendureanypainordiscomfort they'reexperiencingformuchlongerthannecessary.

2. Dentistry

Dogsandcatscandevelopdentalproblemsjustas quicklyashumansdo.Manypeoplefailtorealizethat byneglectingtheteethoftheiranimals,theyare subjectingthemtoamultitudeofdiseases,suchas kidneyfailure,upperrespiratoryinfection,andheart failure.

Dentaldiseaseisoneofthemostcommonyet preventablediseasesinpets.Atoothisavitalpartof yourpet'soverallhealthandwell-being.Whileyour regularveterinarianwillbeabletoprovideyouwitha standarddentalcleanseforyourpet,someanimalsmay requireadeepercleaningfromtimetotime,orperhaps evenafull-mouthrestoration.

3. Vaccine/SpayandNeuter

Justlikeus,petsneedtheirvaccines,too.Asmuchas animalloverswouldliketothinkdifferently,animalscan stillgetdiseases.Andjustlikepeople,keepingupon vaccinationscanplayanessentialroleinkeepingyour pethealthythroughoutitslife.

Vaccinationswillalsohelpwithyourpet'stemperament aswell.Whenpetsareadequatelyvaccinatedandkept uptodate,theytendtobehappierandlessmoodythan whenleftunvaccinatedforlongperiods.

So,whengettinganewpetoradoptinganolderone,it's alwaysbesttoaskaboutanyvaccinationrecordsthe animalmayhavepreviouslyreceived,soyouknowwhat you'redealingwithandhowtomoveforwardfrom there.

4. Grooming

Intheday-to-daylifeofaveterinarian,regulargrooming isoftenoverlooked.Clippingnails,brushinghairand teeth,andcleaningearsarejustpartofthejob.However, regulargroomingisacrucialpartofgoodpetcarethat helpsyourdoglivealongandhealthylife.

Acleancoatandtangle-freefurcanhelpreduceskin infectionswhenhairistrappedbeneathyourpet'sskin.

Trimmedfingernailsandhoovesalsoplayarolein reducingtheriskoffootdamage,disease,andinfection. Teethandgumsareessentialforoverallhealth,so regularteethcleaningisacriticalaspectofevery groomingsession.

5. Heartworm

Heartwormisaseverecondition.Itisadiseasethatis fatalifitisn'tcaughtandtreatedearlyenough. HeartwormcomesfromaparasiteknownasDirofilaria immitis.Thisparasiteistransferredthroughamosquito bite,whichcangomonthswithoutnoticing.Asignificant concernisthattheinfectioncanbedormantandnot causeanysymptomsinthistimeframe,whichmeansa petownercouldmissthesignsofheartwormorgotoo longinthinkingtheywerefinewhentheywereinfected withthisparasite.

Whenthishappens,itbecomesincreasinglydifficultto treat,whichleadstoanincreasedriskofdeath.Inone study,only15%ofthedogswhohadbeendiagnosed withheartwormsurvived.Thatisbecausemostpetsare notdiagnoseduntiltheirsystemhasbeencompromised andthewormshavereachedlargersizes.

6. Urinalysis

Urineanalysisisn'tjustfortestinghumans,itcanbe usedtoassessyourpet'shealthaswell.Urinefunctions asthebody'swaste-eliminationtoolandanessential sourceofinformationabouttheurinarytract.Aurine samplecanrevealifthebodyisbecominginflamedorif aninfectionispresent.Itcanalsoprovideinformation aboutkidneyfunctionbylookingatthecolorandclarity oftheurine.Urinalysisalsooffersvaluableinformation onkidney,liver,orbladderfunctionandcanreveal metabolicdisordersordiabetes.

7. Bloodwork

Awellnesspanel,mostcommonlyreferredtoasa routinebloodpanel,isanintegralpartofpreventivecare foryourpet.Mostveterinariansrecommendbloodwork startingatanearlyage,typicallyaroundeightyearsold. Theresultscanrevealmanyprecursorstoillnessor organdysfunction,whichmaynotyetshowsymptoms.

Dr Stefan Rosenkranz Founder & CEO

Dr Stefan Scherer CEO

smaXtec

Transforming the Animal Health Niche with Smart Technology

Thehealthofdairycattlehaslongbeenmanagedby traditionalhealthmanagementmethodsoffarmers anddairyowners.Eventhoughtheseconventional methodshavebeenpractisedsincetheinceptionofdairy farming,theydonothavetheprovisionofdetectingand preventingpotentiallylethaldiseasesindairyfarms.These diseasesnotjustleadtomortalityandreducedproductivity inthedairyherdbutalsorepresentariskforhumanhealth.

Toaddressthissituation,smaXteccameintoexistence. SpearheadedbyDrStefanRosenkranz,Founderand CEOandDrStefanScherer,CEO,thecompany introducedarevolutionarysolutiontothetraditionalsector ofdairyfarming.

Inthefollowinginterview,leadersofsmaXtectalkin-depth abouthowtheirhigh-techsolutionischangingtheway traditionalcattlefarmingusedtooperate.

PleasebriefouraudienceaboutsmaXtec,itsUSPs,and howitiscurrentlypositionedasaleadingplayerinthe Animalhealthspace.

smaXtecprovidesprofessionaldairyfarmerswitha premiumhealthsystemthatavoidsdiseasesindairyherds. Resultsaresignificantlyhighermilkyieldsforthefarmers andincreasedanimalwelfareinthecompetitive environmentofindustrialdairyfarming.Sinceits foundationin2009,smaXtechascontinuedtodevelopits

AbouttheLeaders

smaXtec is being led by

also invented the technology. The company consists of a growing team of 70 people, including a premium customer service team, an outbound sales force, in-house markeng power, and top engineering teams.

adoptionofmoderntechnologies,industrialdairyfarming requiresacarefulbalancebetweenanimalwelfareand farmers'productionsuccess.smaXtec'sproventechnology andmotivatedteamissettocreateaddedvalueforfarmers andbringlong-termpositivechangetothedairyindustry

Consideringthecurrentpandemic,whatinitial challengesdidyouface,andhowdidyoudriveyour companytosustainoperationswhileensuringthesafety ofyouremployeesatthesametime?

Asaglobalandtechnology-drivencompany,working remotelyandkeepingincontactwithcolleaguesand customersoverlongdistancesviatelephoneorinternethas beenanimportantpartofsmaXtec'soperationseversince itsfoundation.Withitsfocusondirectsalesandcontinuous technologicaldevelopment,smaXtecwasabletointroduce itsrevolutionaryTruRumiTMTECHNOLOGYin2020and consistentlymaintainitsgrowthstrategy

Whatwouldbeyouradvicetobuddingentrepreneurs whoaspiretoventureintotheanimalhealthand nutritionmarket?

productsandtechnologies.Today,smaXtecismonitoring thehealthdataof100,000dairycowsandcounting.

Thesystemmeetsmodernrequirementsbyofferinganeasy anduser-friendlyplug&playsolution(smaXtecBase Station).Dairyfarmersreceivevaluableinformation, dashboardlists,andalarmsontotheirmobilephone (smaXtecApp)andcomputer(smaXtecMessenger software).

Shedsomelightonyourofferingsandhowarethese makinganimpactontheindustryandyourcustomers?

ThesmaXtecsystemoffersthemostpreciseandrobust directmeasurementofhealthparameterscorebody temperature(+/-0,03°),activity,andrumination,whichis measuredbyabolusinsidethereticulumofthecow This allowsforearlierdetectionofdiseases,reducedantibiotic use,andpreventionofmilkrevenueloss.

Beinganexperiencedleader,shareyouropiniononthe impactoftheadoptionofmoderntechnologiesonthe animalhealthandnutritionspaceandwhatmorecould beexpectedinthefuture?

Sincethecompany'sfoundation,innovationhasbeenatthe verycentreofourendeavours.Whileotheragricultural sectorshavealreadyseenaconsiderableincreaseinthe

Despiteitstechnologicallyadvancedapproachto monitoringanimalhealthandever-growingsoftware expertise,smaXtecalwaysremainsinclosecontactwith farmers,veterinarians,scientists,educationalinstitutions, andagriculturalstakeholderstoidentifywantsandneeds. Consequently,entrepreneursshouldalwaysstriveto improvetheirknowledgeaboutmarketsandrelevantfields beyondtheirindividualbusinessstrategies.

HowdoyouenvisionscalingsmaXtec'soperationsand offeringsin2021?

smaXtec'srecentintroductionofitssmaXtecTruD™cloud solution,whichutilizesartificialintelligenceandsmaXtec TruRumiTMTECHNOLOGY,hascreatedthefoundation onwhichthecompanywillreachandsoonexceedits ambitiousgoalof1millioncowsundermonitoring. Additionally,smaXtecfocusesonintegratingitssoftware solutioninasmanyherdmanagementsystemsaspossible foreaseofuseandtimesavingsinitscustomers'day-to-day operations.

ExhibitingBrilliance

Ÿ

Heatdetectionisaverybigpartofwhywechose smaXtec—especially,theaccuracyofit.Overall, wearedelightedwithsmaXtec.Itreallyfitsinwith whatwearetryingtodowithperformance,animal

CEO Stefan Scherer and CEO Stefan Rosenkranz, who

Ÿ

welfare,andantibioticreductionandlookingforwardto seeingwherewecantakethisinthefuture."-Joe Gardiner(Ireland),smaXteccustomerwith300cows.

Ÿ Automationmakestheheatdetectionprocess incrediblyaccurateandaseasyaspossible.Overall, smaXtechaseasilypaidforitselfseveraltimes over."-RodneyandStephGoode(Australia), smaXteccustomerswith380cows.

Ÿ

definitelyoffersthat.Iaminveryclosecontactwith thecustomersupportteam,whichalwayshelpsme withmyquestions"–DanielaSchönberger (Germany),asmaXteccustomerwith270cows.

In2020,smaXtecwasawardedtheAustrian AgrarfuchsprizeforitsinnovativeTruRumiTM TECHNOLOGYbyanindependentpanelof experts:"Precisedataonruminationactivityis crucialfortheassessmentofnutritionqualityand animalhealthindairycows.Thisisexactlywhat theTruRumiTMTECHNOLOGYbysmaXteccan offertofarmers.",thejurysaidintheirstatement.

Ÿ smaXtecisgreat.Iamverysatisfiedwithit.The measurementofruminationactivitycompletesthe systemandmakesitanall-in-onepackage.Whatis veryimportanttomeisgoodservice.AndsmaXtec

smaXtec's proven technology and motivated team is set to create added value for farmers and bring long-term positive change to the dairy industry.

SUPPLY CHAIN FINANCE

– BRIDGE-BUILDING BETWEEN FINANCE – PROCUREMENT AND TECH

Markus Rupprecht, CEO, Traxpay GmbH

What'sinstoreforthesupplychainin2022?

Lookingaheadto2022,there'salottothinkabout:firstof all,howtopreemptsupplyshortages,howtokeepyour customerhappy,andhowtofindtherightSCFtechnology solutionpartnerforyourcompany'ssupplychaintoenable justthat.

Thecurrentsupplychainlandscapeisoutofcontrol.Supply chainwoescontinuehinderingoperations.Thereisthe globalpaperandplasticshortageandthegeneraldriving downofthestockofitems.Industrieslikemanufacturing, transportation,andwarehousingarestrugglingfor employees,directlyimpactingsupplychainoperations.This meanscontinuedorderdelays,supplyshortages,and potentiallyunhappydistributors,retailers,andconsumers.

Accordingtothe2020McKinseyGlobalPaymentsReport, 80%ofthepotentialassetsofcorporateclientsaren't optimized.Andeventheremaining20%canbemanaged better

TimeforachangeinSupplyChainFinance!Hereare mymantrasforSupplyChainFinanceManagers!

Let'splaythegametogether!#bettertogether SCFplatformslikeTraxpayconnectbuyers,suppliers,and financingpartners.SoSCFisthebridgebuilderinbetween. Inhardtimesweneedbridgesforjointforces.AnSCF programputsyourprocurementdepartmentinabetternegotiatingpositionassuppliersareofferedimmediate fasterpayment.

InvestinSCFprograms!

#choosetherightsupplychainfinancesolution

Researchandinvestintherightsupplychainsolutionsor technologiesforyourbusiness.

Ofcourse,IcanrecommendTraxpayasaplatformthatis optimizedforallparties:thebuyers,thesuppliers,andalso yourtrustedfinancialinstitutionsforsecureandreliable funding.

Beacashmanager!#avoidcashguessing

InstallanSCFprograminyourcompanyandbecomecash kingorcashqueen.YoucanswitchbetweenP&Land balancesheetoptimizationdependingonyourstrategic challenge.AsauserofanSCFprogram,youimproveyour financialratio.

Beboldandinnovate!#optimizeyourliquidity Therearemanyandvariousopportunitiestotakeadvantage ofSCFandtooptimizeyourliquidity.Beinnovativeand checkthemout.

Trydynamicdiscounting!#strengthenyoursupplier

Usethecompany'sownliquidityaspartoftheearly paymentofsuppliers;thisiscalleddynamicdiscounting. Here,thecompany'sexcesscashisusedtostrengthenthe suppliersandgeneratefurtherrevenue.Strengthening supplierrelationshipsandliquidityreducessupplierdefault risk.

Tryreversefactoringordigitalforfaiting #optimizeyourworkingcapital

Ontheworkingcapitalside,youcanuseReverseFactoring orDigitalForfaiting.Thiskeepsthecapitalcommitment

About the Author

Traxpay's founder and CEO, Mr. Rupprecht, boasts a distinguished track record of leading innovation in the financial services industry. After spending over a decade at Deutsche Bank and becoming one of the company's youngest-ever Assistant Vice Presidents, his passion for disruptive technology led him into senior roles with multiple tech pioneers.

He has previously served as Director at Hitachi Consulting, Sales Director at Software AG, and as a Partner at ePayCom. Beyond shaping digital strategy at these major players, Mr. Rupprecht has found an outlet for his entrepreneurial spirit by founding two German-based FinTech start-ups since 2009 – namely Traxpay and Invoice Auction. As well as working full-time as Chief Executive Ocer at Traxpay, he continues to explore fresh ways of overhauling the industry he has worked in for more than 20 years by acting as an advisor and business angel for other FinTech start-ups worldwide.

Markus Rupprecht holds a Master of Business Administration from the leading Ludwig-Maximilians Universität in Munich.

lowandoptimizesworkingcapital.Youcanextend paymentterms.

You'dbetterwatchout!#timematters

TheonboardingprocessforthesuppliersofyourSCF programshouldbeveryfastandnottakemorethanafew minutes.Goandgetaprogramwithefficientsupplier onboarding(e.g.,3-5minutesindynamicdiscounting)and 7x24transparencyregardingsupplierreceivables.

Longimplementationsannoy#quickimplementation

Askformanyreferencesonhowlongtheimplementation tookwithothers.Itshouldbedaysratherthanweeksto becomebestfriendswithyourITdepartment.

Goglobal!#Useaglobalprogram

SCFprogramslikeTraxpayareaccessibleinover50 countries.

Takecare!#brandyourselfasupplychainfinancer

GoodSCFprogramsmakeithappen:theprogramcanbe brandedwiththecorporatelogo.

Beefficient!#processcostreduction

Youcanreducesupplierinquiriesbyupto40%andbenefit fromfullyautomatedback-endprocessesinaccounting, whichisveryefficient.Thiscanbeachievedthroughan SCFprogram(e.g.,cashdiscountdocumentcreation, changestothepaymentdate,orrecipient).

Don'tletSCFprogramschangeyourpaymentand invoiceprocess!#usebestofbreedSCFfunctions

IfyoudecidetogotheTraxpayway,youcanuseastandard SAPAddOnforSAPECCaswellasSAPS/4(otherERP adaptersarealsoavailable).Youwon'thaveprocess changesbecauseyoufocusonbest-of-breedtreasury functions.Nochangeswillbemadetopayment&invoicing processes.

EngageyourSCFprogramasteammembers!

#forbettercustomerexperience

Onboardingofyoursuppliers,marketingcampaigns,or monthlyreportingwillbedonebyyourSCFpartner.So youasacustomerbenefitfromfullflexibilitywithpositive EBITDAeffectsimprovedworkingcapitalKPIs,and supportofyourstrategicbuyertargets.

Growyoursupplier!#stabiliseyoursupplychain

Getplannableliquidityforyoursupplierswithout impactingtheircreditratingandwithoutcompelling changestopurchasingconditions.Expansionsupport:With ournewdigitalguaranteemodels,youoffersuppliersa growth-orientedalternativetotraditional,expensivetrade creditinsurance.

GoGreen!#rewardsustainablesuppliers

Rewardyoursustainablesuppliersbygivingthemfinancial creditsthroughyoursustainableSCFprogram.Morethan 80%ofyoursustainabilityeffortscanbeachievedinyour supplychain.

GoSave!#choosesecurescfprograms

The42%increaseincyberattacksinthefirstquarterof 2021broughtadditionalchallengesforbusinessandsupply chainleaders.Prioritizesecurityineverythingyour organizationdoes,fromthetechnologyyouadopttothe remoteworkprotocolsyouimplement.Youcanshoreup cybersecurity

Goremote!#newworkiseverywhere

Ashiftinsecurityinfrastructurerequirementsforremote worktookplacein2021.Meanwhile,foodindustry suppliershadtokeeppacewithfluctuatingdemandwhile companiesacrossindustriesarrangedsupplychain technologiestohelpkeeptheirbusinessesafloat.Investin upskillingandreskillingyourcurrentworkforce #promoteinternalmobility

Automateyourcashgeneration! #usesupplychainfinancing

InvestinanautomatedSCFtechnologytobecomeacash generator.SCFprogramsuseartificialintelligence(AI)to supportyouinyourdailycomplextreasurytasks,tohelp yourtreasurydepartmenttogeneratecashautomatically andtohaveyourdataavailablewheneveryouneedit.

Takeyourchance!#stayopenandflexible

Useamulti-bankingandmulti-investorplatformlike Traxpay.Don'tlockinwithjustonebank.Stayflexibleto beabletogetasmuchcashasneeded.

Useatechnology-focusedapproach

#equipyourworkforcewiththerighttechnology

Manycompaniesturnedtocloud-basedenterpriseresource planning(ERP)softwareforamoresecurewaytomapout andoverseesupplychainoperations.Implementcloudbasedsolutionstoupgradeoperationalefficiencyand monitorsupplychainperformance.

Optimizeyourworkingcapital!#be360degree

ByusinganSCFplatformlikeTraxpay,youcanoptimize yourworkingcapitalforthemultidimensional transformationwewillseeinthefuture.GotheTraxpay Way–startyourSCFprogramanduseatechnologyfocusedcashoptimizationapproach.Equipyourselfwith theknowledgeandexperiencetomaintainoperational efficiencyandcontinuebusinessgrowththroughcash generation.Withthesemantras,treasurerscannavigate theirteamthrough2022andbeyondwithconfidence!

Kunal Khanna CEO and Founder

Animalhealthmanagementisagrowingindustry

resultingfromtheemergenceofmorepetowners. Petownersarestartingtotaketheiranimals'health moreseriouslyandseekoutserviceslikedoggrooming, veterinarycare,andevenpetfooddelivery Animal ownershiphasbecomeaninvestmentinmanycasesthat deservesadequateattentiontoensurepets'happinessfor yearstocome.

VivaldisHealthandFoodsPvt.Ltd.understandsthis responsibilityandstrivestoprovidepetparentswithanimal healthcareservices,withafocusondeliveringquality servicesinthecare,cure,andmanagementofanimal health.

SettingBenchmarks

Vivaldiswasbornwiththesolevisionofofferingunique andnovelformulationsinthemanagementofanimal health.Itscollaborationwithgloballyrenownedtechnology partnerslikeBioiberica(Spain),Catalysis(Spain),Rx Vitamins(US)anditsbrandsmanufacturedinIndia,has helpedthecompanytoprovideabasketofproducts, comprisingvariouslifestylemanagementproducts, enzyme-basedformulations,nutraceuticalsupplements, etc.,allofwhichcomplywithvariousglobalregulatory standardsandsafetyapprovals.

Overtheyears,Vivaldishassetabenchmarkinthe veterinarymedicinefieldintermsofefficacy,quality, diversity,innovation,andsafetywhichhasmadethe companyapioneerintheanimalhealthspace.Vivaldiskept evolvingalongwiththechangingtrendsandgrowing veterinarysegmentinIndia.

Withtheadvancementofmedicinesandtechnology,and withresearchanddevelopment(R&D)atthefingertips,the companyhasbeenabletodeliverthebestpossiblecarein therapieslikeJointhealth,Oncology,painmanagement, Gastroenterology,Cardiology,Renalcare,skincare,and manymore.

TheimpactVivaldishasmadeinthisindustryisevident fromtheunequivocalsupportfromeminentveterinarians andpetparentswithinsuchaveryshortspanoftime.Its visionsinceinceptionistomaximizehealthandwellbeing ofcompanionanimals.

ProminentLeadership

KunalKhanna,CEOandFounderofVivaldis,hasdone master'sinbusinessadministrationfromoneoftheworld's

mostrenownedinstitutions,LondonBusinessSchoolwhere hewasalsoawardedtheprestigiousSumantraGhoshal Scholarship.Hehasover10yearsofhands-onexperience ofsettingupandcreatingimmenselysuccessfulbusinesses withintheglobalPharmaceuticalandBankingIndustry acrosscontinents.Hestartedhiscareerin2003with CitibankIndia,whereheheldthedistinctionofbeing promotedastheyoungestmanagerinthehistoryoftheir Indianoperations.

HethenmovedwithCitibanktoLondontohelpbuildtheir UKPrivateBankingoperations.Inhisnextrole,Kunalis creditedwithstartingtheoperationsforSocieteGenerale BankinPune.

AfterhisMBAin2010,hemovedtoDubaiandjoined GlaxoSmithKlinewherehewasresponsibleforMergers andAcquisitions.Thereafter,hewastheDirectorfor BusinessDevelopmentforIndianpharmaceuticalmajor Emcure,responsiblefortheMiddleEastandAfrica markets.

Vivaldiswaslaunchedintheyear2015,whenherealized therewasaseriouslackofqualitymedicalinfrastructurefor petsinthecountryowingtothelossofhis3-year-old Cockerspanieltocancer.ItwasthenthatKunaldecidedto usehisexperienceinthehealthcaresector,tolauncha dedicatedpethealthandpharmaceuticalcompany.His compassiontowardsanimalshasundeniablyledtothe growthofVivaldis,tobeingoneoftheworld'stop10 animalhealthcompaniestoday

Beingapetparenthimself,hiscommitmenttowardsthe bettermentofcompanionanimalsmadeVivaldisdifferent fromtheothercompanies.Today,withawell-established

“ “

World's

andscientificallytrainedsalesteamanddistribution network,VivaldishaspresenceacrossallthestatesinIndia, andisnowexpandinginglobalmarketsaswell.Witha robustportfolioofover100products,Vivaldisstands committedtoitsdictumtocontributetotheprosperityof pethealthcareindustry,ledbyKunalKhannaatthe forefront.

LeveragingModernTechnologies

Vivaldishasalwaysfocusedonprovidinginnovativeand pathbreakingtreatmentoptionsinthefieldofcompanion animalhealthcare.Animaldiseasesandchallengesare constantlyevolvingeverydayandwearedoingourbestto provideopportunitiestoVeterinarianstopreventandtreat theseillnessesmorequicklyandsafely.Technologyis pushingtheboundariesofveterinarymedicinetonew limits.

Justlikehumanmedicine,veterinarymedicineisalso advancingintermsofmoderntechnologiesandtherapies. Byadoptingtheseinnovativetechnologieswhichensure betterdrugdeliverysystem,patientcompliance,efficacy andsafety,improvedqualityoflife.

"Theimpactthesehavemadeintheveterinarysegmenthas beenhugeasitallcontributestoimprovedhealthand longevityofourfurryfriends.Wearededicatedtoenabling veterinarypractitionerstoultimatelysaveanimallives," saysKunal.

Developingtheseinnovationshasalwaysbeenasignificant challengeforthecompany,especiallysinceovertime, trendsandfocalpointskeepshifting.Vivaldishas effortlesslybeenabletocopeupwiththesetransformations

andhasbeenwitnessingtheleapsandboundsinthe industry

Theuseofthesetechnologiesinnutritionalspacehas helpedthecompanyintroducescientificallyproven,unique formulations,mostofwhichhavebeenintroducedinthe Indianmarketforthefirsttime,andhasensuredbetter outcomes,notjustforthepetsbutalsoforthepetowners. Withitscommitmenttoinnovationandexcellence,Vivaldis wouldcontinuetostrivetowardsprovidingsuchglobal standardcomprehensivesolutionsforitsfurrycompanions, whicharenotonlyresult-oriented,butarealsoknownfor outstandingqualityandsafetycomparedtocompetitors. "Wehaveafewprojectslinedupandinthecomingmonths weshallbeunveilingthem,"sharedKunal.

OvercomingthePandemic

TheCOVID-19pandemicwasasuddenhitwhereall industriescametoastandstillandstoodfrozenforawhile. Withtheanimalcareindustrybeinginoperative,confused petparents,andclosedoffices,thewholesituationwasa chaos.Butwithinnotime,themanagementteamatVivaldis hadtoacceptandfacethesechallengesandpreparethe entireteamtomoveforth.Digitalmediaplayedakeyrole duringthispandemicwhichhelpedalmostallindustries.

Intheveterinaryfield,doctorsandtheirteamsprovedtobe warriorsbyofferingtheirdedicatedandselflessservices throughoutthepandemic.Theircontributiontotheanimal healthsectorisindispensable.Mostofthemgotintroduced totheworldoftelemedicineandonlineconsultations, whichmadethelifeofpetsandpetparentslessmiserable amidstthelockdown.

SharingdetailsaboutthechallengesthattheVivaldisteam experiencedduringthepandemic,Kunalsaid,"Fromour end,weequippedoursalesteamtoconversewiththe doctorsanddistributorsviaphones.Wemadeuseofour socialmediaplatformstoeducatepetparentsonvarious topics,conductedwebinarsonceinevery15dayswith renownedpanelofdoctors,andadaptedtoremoteworking.

Wealsoheldonlinetrainingandrevisionsessionsforfield forceinordertobrushtheirknowledge,alongwiththe employee-centricactivitiesandassignments."

TheentireHeadOfficeofVivaldiswasworkingremotely adheringtothegovernment'ssafetyprotocolstoensurea smoothflow Theteamhaddailymeetingsandreviewsto monitortheoperations.Surprisingly,animalhealthindustry witnessedanincrediblegrowthtrend,mainlyduetoaboom inadoptionsinthelightofsocialisolationexperienced duringthepandemic,compellingmanypeopletoseekapet forcompanionship.

Mostpetparentsstartedtospendqualitytimeandpaid moreattentiontotheirfurrycompanions,educating themselvesoftheirpets'preventivecare,high-quality nutrition,andimportanceofveterinarycheck-upsetc.–all ofwhicheventuallyledtoahighdemandinanimalhealth productsandservices,whichhelpedtheteamtosustain operationsinthechallengingphaseofthepandemic.This pandemichassettheperfectexampleofhowhuman-animal bondrelationshipsworkandhowithasbenefittedphysical, mental,andemotionalhealthmutually.

WordsofWisdom

Asadvicetothebuddingentrepreneursaspiringtoventure intotheanimalhealthindustry,Kunalsays,"Iwouldliketo tellthemthatthisindustryisfullofopportunitiesifyouare passionateanddetermined,coupledwithcompassion towardsthevoiceless.Avastarrayofopportunitiesawaits buddingentrepreneursindifferentsegmentsofanimal healthcareindustryincludingproductionofhigh-quality medicines,nutritionalsupplements,petfoods,treats, diagnostics,researchanddevelopment,etc.”

TowardsNewHorizons

Theyear2021hasbeenaveryeventfulyearforVivaldis. Divingfurtherintoanimalwelfareandservice,the companyislookingtocontributesomethingforthe homelessanimalsinIndia.Kunalsaid,"EversinceVivaldis wassetup,Ialwayswantedtodosomethingforthe unprivilegedanimals,whoalsoneededcareandmedical attention.Thisyearwegotanopportunitytomakethis

possibleinasmallwaythroughViratKohliFoundation.”

VivaldishasrecentlycollaboratedwithViratKohli FoundationandAwaazfoundationtosetupanimalshelters andrehabilitationcentersatMumbaiandBoisar,alongwith ambulancesforstrayanimals.

OneanimalrehabilitationcenteratMalad,Mumbaiisnow alreadyfullyoperationalandisprovidingtreatmenttostray animals.Atthiscenter,theyarealsobeingprovideda temporarysheltertilltheyfullyrecover

Themanagementislookingforwardtocontinuingthis association,withmanymoresuchinitiativesintimeto come.Apartfromthiswelfareproject,Vivaldisalsohas venturedintoacompletelynewdivision–'BarkOutLoud' (BOL),whichaimsatempoweringpetparentsbygiving themhandysolutionsfortheireverydaywoes.BOLoffers anuncommonapproachtocommonpetproblems.Through extensiveresearch,theteamhasformulatedanalternative andeffectivetreatmentapproach.

Alltheseproductsarecraftedwithgreatcaretoprovide safe&healthysolutionstoenrichthelivesoflittlebuddies. Verysoon,thecompanyisalsointroducingawholenew rangeofpettreats,forwhichVivaldishastiedupwitha Belgium-basedcompanytoofferhighqualitytreatswith healthbenefits,whichwillberelishedbyallfurbuddies.

InnearfutureteamVivaldishasvariousotherplansand newproductswhichwillenhancethetreatmentofpet animalsinIndia."Atthecenterofoureffortshasalways beenourcompassionforanimalsandhumans,which constantlymotivatesustoprovidenewsolutionsinthis challengingyetever-growingfield,"Kunaladded.

the Best Feed for

Farm Animals?

Yourfarmanimalsneedtoeatbetterthanever

before.Thehealthandhappinessofyourcows, pigs,goats,chickens,orsheepwilllargelydepend onhowyoufeedthem.Whetheryou'retendingtoyour livestockatalargecommercialranchorhaveasmall backyardflock,youneedtotakeauniqueapproachtotheir diet.Propernutritionwillkeepthemstrong,healthy,and happy

Thisarticlewillprovideanoverviewofthesubjecttoguide youintherightdirection.

UnderstandingFeedingManagement

Forfarmers,thehealthandhappinessoftheanimalslargely dependonhowwefeedthem.Whetheritiscows,pigs, goats,chickens,orsheep,wemusttakeauniqueapproach totheirdiet.Pigsarehardyanimals,butthatdoesn'tmeana littlecareinfeedingthemcan'tgoalongwaytoward

increasingtheiroverallhealthandhappiness.Determining theproperdietforeachanimalonyourfarmisanessential stepinensuringyouranimalsremainingoodconditionand havefungrowingup.

Todevelopthemostprofitablemanagementsystemforfeed andwaterresources,wemustconsiderseveralfactors.First andforemostareanimalnutritionalrequirements.Wemust alsoconsiderallproductioncosts,includingfeed,facilities, labor,interestoncapitalinvested,taxes,themarketpriceof pigssold,andpackingchargesorcarcassweightdiscounts. Operationalefficiencycanbeimprovedbyfollowinggood managerialpracticesthatminimizewasteandmaximize productivity

Cows

Ofalltheanimalsonyourfarm,cowsarethemost important.They'reaninvestmentthatcanmakeorbreak

yourfarm—andyouneedtobecarefulaboutwhatyou feedthemifyouwantoptimaloutput.

Yourcow'sdietshouldbeadailyconsideration,especially ifyouwanttogetthebestmilkproductionandtastefrom theirmilk.Aswithotherlivestock,ahealthycowisa productivecow.Onefoodtypedairycowtendtoconsume aboutthreetimesmoreofisgrassandgrassmixes.You'll needtoconstructasetofpaddockswhereyourcowscan grazepeacefully,awayfrompredatorsandheat.Thebest typeofpastureisirrigatedanddeepingrass.

Pigs

Pigsnormallyeatinthewild.Pigsraisedinthewildare mostlikelyaccustomedtoeatingfoodthatisnota processedproduct.Therefore,feedforpigscanbemade fromnaturallyoccurringfoods.

Thebestfeedsforpigsareonesthatarehighinprotein, vitaminsandminerals.Theessentialnutrientsforpigfeeds includephosphorous,calciumandiron.

Chickens

Chickensshouldbefedwithcrumblefeedforbestresults, aspelletsareoftentoodifficultforthemtoeat.Proper nutritioncanhaveahugeimpactonyourchickens'internal health.Ifyou'relookingtoraisehealthychickens,youneed tobeconfidentthattheirfeediscoveringtheirnutritional requirements.Thismayrequireaninvestmentinfeedor knowledgeaboutwhatspecificnutrientsyourchickens require.

Goats

Goatscansurviveonpracticallyanything:that'swhythey dosowellindryandrockylandwherefoodisscarce. However,it'sstillimportantforyoutoknowwhatyour

goatsloveandhowtofeedthemsonutritiondoesn't becomeanissue.

Thedietofanon-lactatinggoat,who'snotpregnantor nursing,shouldconsistofahigh-qualitylegumehay,green grass,mixedlegumehayandgreengrass.Somegoatsmay alsobeweanedontograinrationiftheydon'thaveaccessto apastureorhay.Thisdietisrecommendedforallhealthy goats.

Sheep

Sheepareruminantsandhavecomplexdigestivesystems thatallowthemtoeatanyplantmaterialthatcanbe chewed.Thisincludesleaves,stems,barkandroots. However,sheepcannotverywelldigestcellulose—a structuralcomponentinplantfibers.Theyalsolosemuchof theirabilitytodigestwhentheirstomachsfillwithfoodor comeincontactwiththerumen,whichishometothe billionsofbacteriathatactuallyfermentthefiber This meansthefiberisthemostimportantnutrientfornutrition andgrowthforasheep,whereasproteinismoreimportant forreproductionandgestation.

Conclusion

Thenutritionalneedsofananimalarenotdifferentfromthe nutritionalneedsofahumanbeing.Thebodyiscomposed ofmanycomplicatedchemicalsubstances.Someofthese substancesserveasbuildingmaterialsforthebody;others areusedtofueltheactivityofthecellsinvariouspartsof thebody.Itisthroughfoodthatwegetthesesubstances.

Hence,therearenoshortcutsinthefeedingofanimals.A rationmustcontainallthenutrientsrequiredtomakegood animalsattainadequategrowthandproduction.The formulationofrationsshouldemphasizethosefeedstuffs thatsupplythemostefficientsourcesofprotein,energy, mineral,andvitamins.

ASynopsisintoanEliteBusinessPartnership

‘

Synergy: A Synopsis into an Elite Business Partnership' abusinessbookwrittenbyNadiya Albishchenko,FounderofINASEXIMLLC–a globaltradingcompany;inco-authorshipwiththebusiness ally–VinayGandhi,FounderofGoldenStarInternational LLC–afooddistributioncompanybasedintheUAE.

Inthebook,theysharetheirjourneysandexperiences, talkingaboutchallengesfacedandlessonslearntthrough variousbusinessventures,providingreallifesituations, explainingandguidinghowonecanmanageactual practicaldaytodaybusinesschallenges.

Nadiyaalwayshadadesiretowriteabookoneday,during thepandemicperiodherco-authorpushedhertoparticipate inawomenempowermentcontestwhereshewonthebest personalityawardandthetitleofsecondrunners-up.This eventhelpedherinbothwaystoconnecttonewnetwork andalsoexposedhertomanyopportunitiesand possibilities,openinghereyesandchangingherpointof viewsasaprofessional.

Whenthewholeworldwasgoingthroughthechallenges, shewasblessedtohaveabusinessallyandagenuinefriend whowasencouragingandpushinghertobebetterbothin hercareerandalsoherpersonaldevelopment.Notmanyare blessedwithsuchafriendandwell-wisher Vinaywas someonewhohadvaluableexperienceandasuccessful businessoperatingforover20years.

Attimes,Vinaywassharinghisexperiences,know-hows andshefeltitwassomethingworthsharingwiththeworld andNadiyatoldhimthatheshouldwriteabook.Asajoke hecasuallysaid"Sure!YoustartandIwillco-authoralong with.”

Thatwasit…Nadiyatookhisstatementseriouslyeven thoughhewasjustbeingsarcasticaboutitatthattime.She didnotloseadayandtheverynextdayshestartedonthe projecthavingnocluewhatshewasgoingtodobutwith clearvisionthatshewantedtodoit.

Afteracoupleofdays,Vinaywasshockedandsurprised whenshetoldhimthatshehasalreadystartedwriting.He initiallyjokedaboutit,notbeingserious,thinkingthefire willcooldownquickandNadiyawillgiveupfast.Nadiya, ontheotherhand,draggedhimintozoommeetingswith authorsdiscussingaboutthebook,whattheyexactlywould writeabout,howwouldtheydoit,takingreferralsfor publishersfromexperiencedauthorswhosheconnected throughvarioussocialmediaplatforms,etc.

BasedonsomethoughtsandopinionssharedbyVinay,she casuallystartedtowritethebook.Beforesherealizedshe hadalreadycompletedover10,000words,whereasVinay, ontheotherhand,hadbarelywrote3000-3500wordsinthe first6weeks.

NadiyaAlbishchenko,Founderof INASEXIMLLC–aglobaltrading company.

Hecouldnotresistherpersistenceandfinallygotseriously involvedwiththebook.Thefirstthinghedidwastoread herpartanddisapprovedit,askinghertore-write everything.Ithaditsownmomentofsilence…followedby astorm,butshealreadyknewthatheisnowintoit,andshe keptherpatiencetoherbest.

Bothauthors'intentiontowritewasclearaftertheybothgot seriousaboutit.Theywantedtosharetheirexperiencesand thechallengestheyfacedinbusinesslife.

Peoplehavewrittenmaybusinessbooksandtheworldhas readalotaboutoncebusinessattitudeandthepositivityor howtheyreachedsuccessorformulastobesuccessetc.But thisbookisallaboutrealityandfirst-handpractical experiences.Yes,theverythoughtoftherightattitude helps,buthow?Whenitneedstobemostimplemented,the emotionsfeltatthatmoment,thewayitwashandled, situations,actualpeople,brutalrealities.Thiscouldbea businessguideforalotofbuddingentrepreneurs,agreat referraltomanygrowingbusinessowners,andalsobea greatreadforexperiencedbusinesspeoplewhowouldbe abletorelatewiththebook.

So,allinallitisabookforeverypersoninthebusiness worldbeitsomeoneworkingninetofiveanddreamingof startingsomethingforthemselvesoralreadybeinga successfulbusinessownerwouldenjoyandtakesomething morefromit.

Thisbookalsotalksabouttheimportanceofchoosingthe rightbusinesspartnerandwhatshouldonelookforinterms ofqualities,attitude,synchronicity,theaptitudethat compliments,andfillthegapsbetweenbusinesspartners.

Forbothauthors,itisthefirstexperienceinwritingabook. Ittookalotofdiscussionsbetweeneachotheroncertain chapters,howtosynchronizethemandkeeptheflowofthe bookconstant.Theysaiditwassimilarasworkingtogether onanewprojectandhelpedthemdiscovermorehow synchronizingbetweenbusinesspartnerstrulymatters.It wasbyfarnotaneasyjobandalotofbrainstorminghas goneintoit,complementingeachotherandbuildinga bridgetohelpmatchthechapternottodisrupttheflowof thebookwasthemostchallengingpart.

Howtheystartedandwheretheyendedupactuallymade bothofthemreallyhappy.Ithadnotbeeneasytogivethis endeavorafinalshape,butinthemannerthatitturnedout, bothauthorswereverysatisfiedandpleased,giventhat botharenewatitprovingonceagainthatwiththeright partneryoucanachievebeyondexpectation.

Whenaskedifitwasadreamtobeauthorsever?Bothsaid thataskidstheyhadalotoffantasiestobeanythingand everythingunderthesun,butasayoungadultwhatthey realizedduringwritingthebookwasbothhadacommon dream.Itwasadreamtohavetheirownbusinessandbeing successfulentrepreneurs.Itwasnotimportantwhat businesswouldbebuttheyweresoobsessedabouthaving theirowncompany Whilereadingthebookyouwillknow abouttheirjourneytowardswheretheyaretoday.The businessestheytried,thejobstheydid.Nothing,absolutely nothingcouldbeabovethesinceritytheyheldtoestablish ontheirown.Thiswastheirdriverightfromthestart,no matterhowdedicatedandcommittedtheywerewiththeir careersandjobresponsibilities.Atthebackofthehead,it wasthatambitionofonedayowingabusinessthatgot themwheretheyareproudtobetoday

Whenaskedwheretoformhereon?Nadiyasaidthebeauty aboutone'sownbusinessistheaddictionandthirsttowards itssuccessneverends,nomatterwhatisachievedthereis alwaysroomforbetterment,thereisalwaysroomfor growth,thereisalwaysmoretotargetfor,thereisalways moretobeachieved.

Uponbeingaskediftheywanttostarttheircareerasafulltimeauthors,theyreplied"mostprobablynot,"theyhave theirownbusinessestomanagewhichbotharevery passionatelydedicatedto,buttheexperienceofwritinghas beensoamazingforthemthattheydoplantowriteagain. Althoughisnotknown,perhapsthistimeVinaymight makethepersuasionthistime,weshallwaittosee…

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Officialbooklaunchwillcommenceon15 ofFebruaryin Dubai,UAE.Forthelaunchnewsyoumaycheckupdates ontheirofficialAuthorwebsitewww.creativeauthors.org.