2019 | Volume-11 | Issue-3
Ankur Pathak Founder & Director
Today’s Digital Age A Modern Business Approach
Vision 2020 & Beyond Future of Marketing is here...
PROVIDING SUPERIOR SOLUTIONS TO MARKETING FIRMS
It’s a Digital World
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visual always brings a first impression. But if there’s going to be the first impression, I might as well use it to control the story. So why not do something like throw a mask on?” says MF Doom, the rapper. In today’s digital world, success and failure in any business are dependent on the platform that it chooses to run on. As the business landscape is drastically changing, the companies are scrambling to exploit new opportunities. … and it’s true that successful businesses are proportional to successful marketing. Right from the traditional media like television, radio, which are today being replaced by Netflix, Instagram, Facebook; marketing has taken on a new meaning. Thanks to ascension of digital technology, it has been
easier now than ever before. This rapid technological evolution has shifted our habits and preferences. Everyone is becoming more tech-savvy than ever before. This is notably impacting the realm of marketing. Thus, digital marketing has become the most important marketing channel. Since online content is the new king, it is responsible for shaping the brand’s image and connecting them to consumers. It is not a matter of predicting where marketing is heading, because we are living it right here. As digital marketing is fairly an emerging and digital marketing agencies aim to improve the digital presence of a business and support the brand across different digital outlets. Considering this growing influence we, at Insights Success, have come up with this edition titled “Digital Marketing Solution providers Driving the Future of Marketing!”
On the Cover of the magazine we have featured a story of IMAST Operations Pvt Ltd—a company that provides relationship marketing solutions to businesses and strategic guidance to their clients with skilled manpower, IT infrastructure and solutions. We have also focused on the companies that are providing unique s olutions. The list include s, TTDigitals—one of the fastest-growing companies among digital marketing Pune based agencies in India and providing best in Digital Marketing. Inboundsys—most experienced Hubspot partner agency in India providing all-round services in Web Design, Web Development, and Inbound Marketing. Providing the best possible solutions to all its clientele. Kinnect—a 360-degree dynamically evolving digital marketing agency, harness the full potential of digital by bringing the best of Creative and Media under one roof. Muthudigital—offering full range of internet and digital
Shruti P. Jambhale
marketing services in ethical and conversion targeted way. OGEN Infosystem—is one such digital branding company aiming to launch and promote all the possible business that possesses the ability to grow online. WebNamaste—ensures that the organizations can create and implement digital marketing strategies to achieve their objectives and deliver measurable results. Also, we have included the articles “Future of Marketing is here...” and “A Modern Business Approach” scripted by our in-house editors in the delightful pages of this magazine. So, flip the pages of our magazine and explore interesting insights from the world of business!
CONTENTS COVER STORY
08 IMAST
Providing Superior Solutions to Marketing Firms
ARTICLES
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Today’s Digital Age A Modern Business Approach
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Vision 2020 & Beyond Future of Marketing is here...
Inboundsys
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Helping Business Grow Better
OGEN Infosystem
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A Perfect Partner for Digital Growth
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Kinnect Doer. Dreamer. Believer
TTDigitals
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Delivering Creative and Innovative Solutions
Muthumariappan Offering Full Range of Internet and Digital Marketing Services - In Ethical and Conversion Targeted Way
WebNamaste
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Catapulting Online Marketing to Next Level
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Editor-in-Chief Pooja M. Bansal Managing Editor Shruti Jambhale Contributing Writers Rahul, Rajkunwar Art & Design Head Amol Kamble Associate Designer Poonam Mahajan Art & Picture Editor Asha Bange Co-designer Deepanjali Jena Business Development Manager Megha Mishra Business Development Lead Ashwini Pahurkar Business Development Executive Shraddha Yadav Technical Head Pratiksha Patil Technical Specialist Amar Sawant Digital Marketing Manager Prashant Chevale SME-SMO Executives Uma, Ketki Circulation Manager Tanaji sales@insightssuccess.com
November, 2019 Corporate Ofď€ ces: Insights Success Media and Technology Pvt. Ltd. Off. No. 22 & 510, Rainbow Plaza, Shivar Chowk, Pimple Saudagar, Pune, Maharashtra 411017 Phone - India: +91 7410079881/ 82/ 83/ 84/ 85 Email: info@insightssuccess.in For Subscription: www.insightssuccess.in
Insights Success Media Tech LLC 555 Metro Place North, Suite 100, Dublin, OH 43017, United States Phone - (614)-602-1754 Email: info@insightssuccess.com For Subscription: www.insightssuccess.com
Cover Price : RS. 150/Follow us on :
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Copyright Š 2019 Insights Success Media and Technology Pvt. Ltd., All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from Insights Success Media and Technology Pvt. Ltd. Reprint rights remain solely with Insights Success. Printed and Published by Insights Success Media and Technology Pvt. Ltd. RNI NUMBER: MAHENG/2018/75953
IMAST PROVIDING SUPERIOR SOLUTIONS TO MARKETING FIRMS
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We are a team of young entrepreneurs, professionals, and leaders possessing determination, dedication, commitment, and loyalty towards the work
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Ankur Pathak Founder & Director
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igital Marketing’ in today’s world believes that the success of any market business lies in the customer’s perception of the brand. Perception is built the way you weave and present a story to your customers. Branding is the way of running a theme to provide an identity to a brand, so as, to capture the customer’s attention instantaneously at any time, anywhere! Marketing is pushing the content through various media by creating brand awareness and making the brand perception more vibrant. For Entrepreneurs that understand both the terms inside out, the future is immensely bright for sure. For brands to thrive among the competitors there has to be a strong backing of remarkable and strategic relationship marketing solutions. IMAST is none other than a reliable and relentless digital marketing solution provider driving the future of the marketing business. It strategizes, design, and implement solutions with a focus on clients in diverse industries. It believes in having a technology-enabled procedure and strong ground-implementation that enhances the working style and delivers better results. Delivering
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WE BUILD REMARKABLE STRATEGIC RELATIONSHIP MARKETING SOLUTIONS THAT HELP BRANDS TO THRIVE AMONG THEIR COMPETITORS
result-driven solutions that will aid brands in gaining long-lasting recognition from its stakeholders is crucial for the company. Speaking About the Founder and CEO Consistent diligence of the founding-trio Subodh Shrivastava, Ankur Pathak, and Akash Joshi, however, are the seamless contributors which have let IMAST to the zenith. Akash with his bespoken abilities has powered many brands in recognizing it’s goodwill and fostering everlasting relationships. He is highly intrigued by jargon like Ownership, Team, Think Tank and Technology which also defines the core values of IMAST. The succeeding, Subodh has ensured a lucrative growth by developing brand strategies including business plans and sales tactics, advising new business structures, drafting policies and structuring commercial transactions at the company. Utilitarian advice to companies for understanding the bottleneck shifts and dealing with hindering factors has made him a fierce competitor. Ankur has proven abilities to quickly assess, analyze and evaluate by effective measurement of constraints. In any process, enabling revitalizing change in business, processes and financial system are some of his expertise. Turning the Cover of Hardships For a startup to survive new challenges, it is like taking a leap in the dark. IMAST has dealt with adversities to persist in the market experiencing a tough and laborious journey to crack the first deal. Hard-pressed in convincing the clients of the verifiability of vulnerabilities was at par. But the collective experience of distinct fields and sectors served with an easier share of pie. This further helped to relate the inconsistencies and instantaneously provide an efficient solution. Along with evident growth that made IMAST to never look back. It groomed the on-field management, operations, implementation capabilities and ensured to offer a
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Service Offerings that Make IMAST Exclusive IMAST supports a subscription-based model billed monthly, quarterly and yearly that offers A-la-carte services. Prominent services like loyalty marketing, FOS(Feet on Street) management, reward management, market research, creative branding, and digital transformation has made the relation with clients noble. USPs that make IMAST stand out, ahead the cutthroat competition
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bouquet inclusive solutions aloof a single roof. This practice proved 90% of client retention that made the company directly proportional to growth.
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WE CELEBRATE, WE HELP EACH OTHER, WE RECOGNIZE, VALUE, PROMOTE, MOTIVATE, SUPPORT, INSPIRE AND HOLD EACH OTHER ALWAYS
1. Team IMAST is a team of dynamic entrepreneurs, expert professionals, and business leaders having firm determination, dedication, commitment, and loyalty towards the work. The passion for innovation to the work, change management, and depth drives it with excellence in respective fields. 2. Technology The conclusion and implementation include multifaceted technological solutions devising a unique strategy for every business to provide the best solution through advanced technology. The solutions it offers is a blend of brainstorming and technology that tackles hindrance to profitability. 3. Think Tank Being heedful of the clients and research the market to closely understand the needs, requirements, and aspirations of the market defines the think tank. With the team of experienced professionals, technology experts, and the taste-makers it designs marketing strategies for the desired outcome as per the client’s expectations.
Accolades and Appreciations It is a young company and looking forward to achieve greater heights in the future. However, the achievements that bring constant pride to it are firstly the 90% of client retention rate where it still has all the clients bringing more business to them. The company takes pride in a 100% success rate of implementing projects and driving successful outcomes for it and the clients. The Customer loyalty program “Jai Vistar” for the client Jamna Auto Industries Limited has got “Gold Award” in “innovative loyalty program” category at “8th global customer engagement awards” by ACEF and Netbiz. IMAST is awarded amongst 25 most trusted marketing companies in India 2019 by Business connect. Bestowed as the “most trusted marketing company in central India” at Business leaders summit and awards 2019 by worldwide achievers. Guidance concerning Prudent Future Action According to IMAST, “Customer is the King”, thus it
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I MAS T is committed to withhold strong brand trust for you
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believes to an absolute degree, business growth depends on keeping the customers and clients pleased and happy. A priority to risk which could further lead to the biggest marketing investment ever can be “Bearing a little loss now”. Keeping on with efforts with inclusiveness is a permanent solution for all the entrepreneurs. Companies of all sizes are investing in marketing institutions hoping to improve their marketing strategy and driving more sales. This requires companies to have tools that will strengthen their relationship with customers. Ultimately, the vendors that means the digital marketing solution providers are helping companies to get closer to their customers and more likely to see success as the martech space matures.
Helping Business Grow Better
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n every era, marketing is based on what the customers are using. If we look back in history, there was radio advertising and print marketing. Then, we got the boom of televisions, and even today, TV advertising and marketing strategies are considered as one of the most effective strategies. Since the boom of the internet, today, many customers are using the internet, which gave birth to the new era of marketing – Internet Marketing; also called Digital Marketing.
One of the fastest-growing, the digital marketing industry is bringing more opportunities to the professionals. Lots of companies have started leveraging the power of ever-evolving digital marketing to help them grow their businesses. They want to offer digital marketing for the business to market the services or products. And, in this digital age, a website is not an option for business; instead, a cost-effective and powerful marketing tool to generate leads online. Inboundsys is one such experienced Hubspot Partner Agency in India providing all-round services in Web Design, Web Development, and Inbound Marketing. It has set an example for how businesses everywhere should be transforming their agency and helping their customers grow better. Meet the Business Savvy Persona Thirumalesh Prasad C G (Thiru) is the Founder and CEO of Inboundsys – Hubspot partner agency and an IT services company. He is contributing to the betterment of the world by inspiring people which ultimately powers him up for further creations and keeps him moving.
member and worked as a user interface architect in designing the user interface for many web applications and products. Though being an electronics and communications engineer academically, he was fascinated and driven towards internet technology at the early stages of the internet boom. This ultimately motivated him to get a master’s degree in web design and multimedia. In addition to running Inboundsys, he is also an advisory board member in a couple of other design studios and digital marketing agencies. Also, he is a passionate blogger and a writer who loves writing on digital marketing, inbound marketing, lifestyle, philosophy, positive thinking, and motivation. What makes them Unique? Technology, sales, and marketing are the main pillars of any business, and at Inboundsys, it provides end-to-end business solutions and services to small, medium, and enterprise organizations. It helps in solving clients’ business challenges, contributing to their growth and being part of their growth story. Inboundsys primarily works on a marketing platform called Hubspot that is helping other marketing agencies and development companies. Its strong team is combined with an efficient and experienced resource base; dealing with every challenge thrown upon and to come up with a solution. Services it Offers:
Before starting Inboundsys, Thirumalesh worked for various multinational IT products and services companies in India and abroad. He has been a significant
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• Inbound Marketing • Hubspot CMS
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To provide the best po ible solutions to all our clientele, we explore and keep updated with the latest trends and technologies and come up with unique custom based solutions Thirumalesh Prasad C G (Thiru) Founder & CEO
• Web Development • Graphic Design • SEO • Marketing Videos So far, the company has been a service-oriented organization. But, today, the company is working on its product which is an integration platform. One such product which will help to accumulate all the data collected from different channels, including social media, and put it in the inter-container.
Future Planning One of the earliest startups of Hubspot and other digital marketing tools; Inboundsys, now, has a bunch of best skills, knowledge, and experience. And, with all that, it’s aiming to be one of the best digital marketing agencies in the media industry. Having major operation centers in Bangalore and Mysore, the company is now aiming to grow bigger and wants to establish branches in other big cities like Mumbai and Delhi. Advice to the Newbies
And Counting Success… With the years of experience in the business, Inboundsys’ execution process is well organized and structured. With its hard work and dedication towards its customers, the company successfully grabbed the award. It is the winner of the APAC ‘Happiest Customer Impact Award’ for the year 2018. Also, it has received “The top 25 E-commerce Development Agencies” as per DesignRush. As a Hubspot Partner agency, one of the biggest achievements for the company is of building 800 websites, exclusively on Hubspot and WordPress.
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“My advice is, as – compared to other days, nowadays, starting a start-up is very easier, but running that for a long time and sustaining the business for another next two or five years and being there is very difficult.” says Thirumalesh. “You should not give up. Just be that. Doing business and building a company, is not easy, but you have the internet. You have money there. You have people there. Just stick there. Be persistent. Be there for at least three years. You will see the fruits.” he added further.
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Doer. Dreamer. Believer
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he digital marketing landscape has been evolving rapidly without showing any signs of slowing down. As per an independent survey, from many years now, the study of the statistics of digital marketing has shown a dramatic shift of spending money on a digital platform than a traditional marketing platform. This spend has increased to at least 15-18% of the marketing budget today. And why not? Digital platforms are effective and cheap. Today, it is a time where we have evolved to ideas that make business sense. But, there is a long way to go before tapping the true potential of digital marketing. In this continuously evolving era, Kinnect provides a great opportunity that every business can take advantage of, by aligning various modern digital channels into their marketing strategy. The Foundation Established in the year 2011, as a brand, Kinnect represents a digital agency that challenges the status quo and is always dynamically evolving to harness the full potential of digital marketing by bringing the best of Creative and Media under one roof. It is this unique business model that makes Kinnect one of India’s foremost independent digital marketing agencies. The company’s initial days naturally came with a set of challenges. More time was spent on client education than actually doing work for the clients. Kinnect started out of a really small office, with only one full-time employee. The rest of the work was managed by interns. It’s been quite a journey of Kinnect from then to now. It is wisely said that ‘Change is the best managed when you avoid analysis paralysis.’ After all, it’s better to take more decisions and have some not work out, than to make few decisions and be stuck in the same place. This attitude helps Kinnect withstand cut-throat competition. Over eight years, the company has adapted to change and built several vertical capabilities that respond quickly to evolving market needs and understand what clients’ business requirements are.
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The Foundation Pillars The CEO, Rohan Mehta started Kinnect from scratch and grew it to one of India’s largest independent digital agencies in eight short years. Born and brought up in Mumbai, he is a production engineer who dove deep into the marketing world. He was amassing the experience to get enough confidence to start something himself. Digital marketing was a field that wasn’t huge in 2011, but had high potential for growth, plus, barriers of financial necessities were low. Around the same time, Rohan connected with Chandni Shah, the COO, who was right in the center of the advertising world – at JWT India, and previously at Percept. They combined their capabilities, took a bet on the future and started Kinnect. Predominantly, Rohan’s role in the company is focused on building new capabilities, business and geographies. He also manages the HR and Finance functions of the company. Winner of the award “One of the 50 Most Influential Digital Marketing Leaders by the World Marketing Congress in 2018,” Rohan upholds the #KinnectCode when it comes to business, which consists of the following strongly researched principles: • • • •
Aim long term, act short term Always provide more than what you can do Focus on all-round training, development and growth Find the rough, unpolished stones and turn them into ‘rock’ stars! • Create multiple servicing points for client, so that you become their go-to agency when they have a problem • Create ‘intrapreneurs’ within your organization. To this end, the company has adopted several initiatives such as #KinnectEDGE, #KinnectorsGiveBack, and #GetALife in order to truly help every #Kinnector reach his or her full potential, both at work and outside. Always Customize, Never Template Kinnect is a 360-degree digital marketing agency that offers the following services:
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Our name – Kinnect – derives from ‘Kinetic Energy’, which denotes movement, constant improvement, and adaptability
Rohan Mehta CEO • Creative Strategy and Social Media • Media Kinnect – Kinnect’s in-house Media Buying arm • Kinnect Outreach – Kinnect’s in-house Influencer Marketing services • Kinnect Productions – Kinnect’s in-house Production Studio • Websites and Applications • Online Reputation Management • Search Engine Optimization However, ‘Content Factory’ is a unique service offered at Kinnect. Having worked with several leading brands across several sectors to create premium video content, their expertise and experience in video production and content creation has given them a deep understanding of the kind of content that strikes a chord with different audiences. Hence, it has launched Content Factory, a vertical that helps create relevant, resonant, bite-size, and real content in a minimal turn-around time. One Step towards Betterment On the community front, Kinnect has introduced an initiative called #KinnectorsGiveBack. Through this program, Kinnectors are empowered to make their contribution to society, with respect to the health and education needs of the underprivileged. Essentially, any Kinnector can nominate a person in need of financial aid, which will be provided by Kinnect. This helps inculcate a sense of responsibility and serves as a platform to make a difference in society.
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Accomplishments and Acknowledgments Kinnect is India’s foremost digital marketing agency, has won over 75 awards and accolades for campaigns, as well as for the company and its culture. One of its biggest accomplishments for Kinnect has been of winning the “South Asia’s Independent Agency of The Year” title, and also winning gold for “Indian Agency Award”. Recently, Kinnect’s Business Development team was named as “The best BD team of the year”. Creating an Indispensable Future Through the course of time, the objectives and vision of Kinnect have incessantly evolved and today, it aspires to be a larger agency handling bigger brands. As an agency, Kinnect envisions to become a company which the client can come to with their business objectives, and be assured that the agency has the digital solution to match it. “The focus has always been to consistently keep raising the bar on the work we are delivering. To become better, more and more relevant – every single day. This will not change in the future,” says Rohan. Further he added, “It doesn’t matter what you are paid, once you take up a client, go all out and do good work for them. Because ultimately, your work is what the outside world sees – not your bottom line. So, we will continue to create award winning brand campaigns and cutting edge data or tech enabled solutions, with the singular aim to drive business results for clients”.
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A Modern
BUSINESS APPROACH
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Boost your Brand Awareness! There is no big question that in today’s modern business landscape, every business is going online. As marketing is a big part of every business, digital marketing has become the heart of it. This modern method is helping businesses to grow at a faster pace. In simple words, Digital Marketing can be deďŹ ned as the promotion of a service or a product through online media.
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“Print is not enough anymore!”
Digital Marketing: Any form of marketing that exists Online… Taking up the traditional marketing channels and enabling businesses to interact with their targeted audiences in real-time…
Search Engine Optimization (SEO) It’s an Integral Part without SEO digital marketing is dead or fails.
A Ranking factor is the key to success SEO is integral to driving customer or quality traffic to your business via online platforms. 20
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Search Engine Marketing (SEM) Initially, it was a process of gaining both paid and free search traffic. Now, it has solely used for paid activities it aims to increase the visibility of websites in search engines by using paid methods in other words, it’s the ads we put out there on Google Adwords and BingAds
Social Media Marketing (SMM) Connecting people Worldwide Making use of different social media platforms to attract traffic and attention simply it’s all about listing to what your customers have to say, engaging in the conversions and sharing valuable content.
• • • •
Increase exposure build a meaningful relationship with your customers bringing remarkable success to your business creating devoted brand advocates
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Content Marketing An Indirect way of Marketing Use to promote a business online The main goal of content marketing is to make viewers interact with the content by reading, sharing, and commenting on it.
A liate Marketing
Passive Income Paying for Conversions Based on the revenue sharing between online advertisers/ merchants and online publishers/salespeople Earning commission by earning other people’s products
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Email Marketing Making use of Email to Promote your Businesses Ideally, the emails you send out to your clients should not only speak at them but also encourage meaningful interaction with your brand. Despite the raise of social media and unsolicited spam, email remains the most effective way to nurture leads and turn them into customers.
3 By the end of the year 2021, global retail e-commerce sales will reach over 4 trillion USD. 3 Surprisingly, spending on automation marketing tools is expected to reach approx. 25 billion USD annually by the end of the year 2023. 3 As per the researchers’ report, 80% of the people will watch a video, while only 20% of the people will read the text. 3 Nearly 70% of the people read emails while watching TV, while 60% of the people read it in bed. 3 The average consumer attention span is 8 seconds. 3 The ad duopoly Google and Facebook earn more than any other traditional media outlet in the world. 3 Content with an image gets (95%) more views than those without. 3 Approx. 1/3rd part of every marketing budget will go-to digital marketing. 3 Google is responsible for closely 95% of all the smartphone search traffic and near about 93% of total organic traffic. 3 Even though the online chat feature is trending, only approx. 17% of the B2B purchasers are looking to use it. But, preferring email to get in touch with. Shruti Jambhale, Editor November 2019|
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MUTHUMARIAPPAN Offering Full Range of Internet and Digital Marketing Services - In Ethical and Conversion Targeted Way
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n this era, everyone is moving towards Digital Marketing and its new evolving techniques. To be a leading part of this new technique, it is necessary to keep yourself visible among the users. So various subset of Digital Marketing is important and SEO (Search Engine Optimization). The integral part of Digital Marketing, SEO is important to take your website visibility on a higher level and keeps you up in the competition. Right kinds of search engine optimization (SEO) strategies are crucial for an organization to attain a requisite edge over its competitors. Distinctive SEO services can help an organization to create a strong foothold in the online world. One such independent digital marketing expert is Muthumariappan, using complete ethical techniques to help businesses to be on the top of the business presence listing in the long run. By handling more than 400 websites he has been serving as a Digital Marketing Consultant for more than 40 companies beyond 10 years. Since 2008, Muthumariappan has achieved several milestones and added various certifications to his web. These certifications include Digital Unlocked Certification, Ad-words Certification, Analytics Certification, and Power Searcher Certification from Google. Other certifications which play a pivotal role in creating a strong foundation for Muthumariappan, is Bing Ads Certification and HubSpot Certification. Apart from this, he has also been honored with Urbanpro Excellence Award. The Vibrant Entrepreneur Muthumariappan M is the Founder of MuthuDigital. After completing his post-graduation in Immunology and Microbiology from Tamil Nadu, he started his career in SEO through self-learning and other expertise. Muthu started freelancing by gaining experience in various SEO specialized companies for about 5 years. Spending a decade in the industry, he has molded himself into an extraordinary Trainer and Business Strategist. Muthu has successfully
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trained 250 candidates in Digital Marketing with a practical approach and provided career guidance which helped them to deal with the complexities of 21st Century. Muthu has been consistent in handling clients from smallscale businesses to large-scale businesses. He believes that the key to success is building relationships that go beyond one-time projects and provide value to the clients on a consistent, ongoing basis with the best practices. As an independent SEO consultant, he always keeps his clients contented with excellent results in order to uplift their company and business to the next level. “I explain Internet & Digital marketing concepts and strategies clearly for any audience, not just for marketing or IT people. My time is allocated to provide them with an understanding of what is needed and how long it will take. I pride myself on being very open with all my methods, communications and strategies,” says Muthu. About Muthumariappan Muthumariappan is an SEO, PPC (Pay-Per-Click) and digital market expert. He provides expert solutions for Search Engine Marketing (SEM) and Online Reputation Management. He has effectively completed many domestic and International projects with notable clients like Yes-M Systems, Arise n Shine, Entolabs etc. He always maintains a jargon-free relationship with the clients. Measurable marketing strategies is what best describes Muthumariappan. Majorly contributing in transforming the internet universe, he specializes in e-Commerce Digital Marketing, Ad-Words Management, SEO for all type of companies and small business startups. He also gained expertise in local SEO and Google My Business optimization. What Triggered Success? Over the years, Muthumariappan has established itself as a one-of-its-kind brand through its sheer dedication and quality service. The key factors which helped the company
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O ering Best and A ordable SEO services is our forte Muthumariappan M Founder
to trek the success hill are: - Keep updating with the recent developments, algorithms and technologies - Genuine approach towards client and work - Follow best practices and ethical methods - Strong business skills and user targeted skills - Use conversion-focused strategies - 100% result oriented The Review Canvas “I have collaborated with Muthumariappan for more than 4 years for SEO, Social Media Marketing, Google Ad-words and Graphic Designing. It is among the few who has the honesty and strong Skill set to solve the biggest of problems when it comes to an online presence” – Nandu, Founder, Yes-M Systems. “We’ve tried few SEO service providers in the past and found Muthumariappan through a reference. Even since we engaged Muthumariappan for our SEO project, we are seeing us consistently ranked on Google’s 1st page. Their services are impeccable. It also assists us with lead generation strategies. Since the campaign inception, our lead volume has increased substantially. Muthumariappan also educates us on how the digital marketing works and helps us to keep a healthy website to drive more traffic. It also developed a world-class website for our MyBeeClub educational services. Muthumariappan is our most trusted
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solutions partner and we continue to use his service” – Raj Ganesh, Founder & CEO, Arise N Shine International Preschool. “I have taken classes with Muthumariappan; it is an Experienced Training Company. It goes into the depth of each concept to ensure the student understands it fully. I highly recommend It for your digital marketing needs” – Vasudev Gupta. “I attended Muthumariappan’straining in digital marketing for SEO, SEM, Google Ad-Words, Social Media Marketing and the best part is it was always open to questions and supported me anytime of the day.I am very much glad that I got trained from an expert in this field and the best part is that it let me to work on its live projects which helped me to understand much better in real time, and I am also inspired by its work ethics.I would strongly suggest Muthumariappan to people who are looking for best tutor in digital marketing” – Gokul Chandran.
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Future of
Marketing is here...
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very time you think marketing (forget the newspaper ads. They are for the dead dodos!) think of your PC and Mobile Phones. They, the marketers, are behind the screen visible to you. They remain invisible, give you all manner of cues, and are in an enviable position to read each of your emotions while you see the advertisement! Yes, they can see you right through your PC screen, gadget screens, and TV screens. And if you think it’s better off with Alexa and Siri, think again. They too keep a watch over you! Put together, with the backing of AI & big, big data over EVERY PERSON WHO USES ANY SMART ELECTRONIC DEVICE they watch you 24x7x365! Welcome to the world of connected devices where you do get connected, but try as much as you want, can’t seem to disconnect! The web, in its myriad forms, is upon each of us. It has changed (or is in the process of!) everything about life, be it thinking, speaking, writing, or even forming an opinion. If they are thus far pervasive, what would in the days to come, be of marketing? Personalized marketing is right down to the pores on our bodies! If they can go down to identifying where you did
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what you did, there isn’t much that they don’t know about you. It would henceforth NOT be one-size-fits-all kind of thing, but shall be customized according to one's personality, thoughts, likes, and dislikes! All this is due to AI, big data, and loads of snooping around! Put together, a machine on the cloud reads us like any other human would and decides to show us just the right stuff at the right time and place! With the weirdest of tastes and preferences, if you are online for a reasonable time, you are game enough for AI and their masters, the marketers! Mobile-based. PCs are too bulky and so too tablets. Desktop…what are they?? So when it comes to marketing, it HAS to be something close to our hearts! And nothing gets closer there than a smartphone. Not because it’s smart but because it’s small enough to fit our shirt pockets! And for precisely that reason, marketers are programming all their content, written, videos, audios, or in any other form to look just right on the screen of a smartphone. It started with the optimization of websites, but is today visible for any matter that can be read, seen and heard. That besides, one can even do all manner of searches and get information on a screen which is just about 6” x 4”. In days to come, this would support other features when 5G becomes a reality
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Vision 2020 & Beyond
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worldwide with conferences, teaching, or any manner of information sharing becoming a necessity. With touch and feel sensors not being far these days, the small screen is set to go big with respect to communication! Influencers. What do we use social-media most for these days? Obviously, to get information on products, places, people, and prevalent ideas! That makes mobiles immensely important! But more than that, it makes influencing, influencers, and expressing oneself equally important. With anonymity slowly disappearing from the digital world, people can be held down for their ideas making this field immensely important when it comes to one’s genuine opinions. For marketers, this is nothing less than a gold mine that is being milked for all of its worth. It has thus spawned a breed of professional influencers who, due to their knowledge of products (including those of competition), legalese, and trends, stay ahead of the rest. In doing so, they manage to have a loyal following of those who look up to them for the right inputs about product(s). Clarity and transparency. With so much information traveling at such speeds, the first victim thankfully is opaqueness. You either expose or run the risk of being exposed. If and when the latter happens, losses can be substantial because, in the digital world, one is interested more in experiences than products. Giving a client/ user good experience takes time, effort, knowledge, resources,
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and most importantly, a good intention. Experiences thus termed bad get adverse reviews and coverage at the speed of light, which converts just as fast into lower sales and income. With products being second to experience and competition being what it is, getting back from such a drubbing is downright challenging. It can sometimes mean the end of a brand or line of products- a very, very tough and unrelenting scenario. Marketing would subsume digital marketing. There was once the thought that digital marketing would rule over marketing, given that digital marketing is so pervasive and prevalent. Today, the feeling is, “how do we get clients to experience our products and/ or services.” A digital strategy is fine up to a point but is not all there is to it. The problem of over-dependence on digital marketing is that how-much-so-ever it evolves, it remains machinedriven. In contrast, marketing beyond a point has to be humane. Stories have to relate to how products performed under certain conditions to create the right connect with the right audience and make them feel wanted. And like it or not, stories are of humans, never of machines. In all the marketing efforts, videos with the right message, audio, special effects etc. would play a significant role. Mind you, these have to be tuned to play on varied platforms, including smartphones!
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OGEN Infosystem A Perfect Partner for Digital Growth
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earch Engine Optimization (SEO) is an integral part of digital marketing and is responsible for website visibility in a higher position in the search index. It increases user traffic, conversion rate, and ROI. A good ranking site is more exposed to users when compared to the others. OGEN Infosystem is one such digital branding company aiming to launch and promote all the possible business that possesses the ability to grow online. The firm has a team of web designers and developers, SEO experts, and digital marketing growth hackers. The firm works for all the projects from creating an online identity for the clients, developing the required websites and promoting them online via SEO. It further aids its customers who already have a designed website but requires SEO services for promotion. A team of OGEN Infosystem works in the proper working pipeline, from website analysis, keyword research, off-page, and regular on-page SEO activities. The firm guarantees result in the top five ranks within the two-three months for a new website domain. Starting as a website designing company in the year 2013 in Dehradun, the company gradually shifted in the Delhi-NCR market in the year 2015 due to its recognition towards the ever-growing demand of website designing and digital promotion. Afterward, the corporation started enhancing its knowledge base and team according to web development, SEO, paid advertisement, and Android development. Today, SEO is the main focus of the firm, where its many clients are highly satisfied with its services. Meet the Two Tech-Savvy Leaders With a vision of making digital marketing platform available to all the business, Abhijeet Jha and Ankita
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Priyam, Co-founded the OGEN Infosystem. Abhijeet Jha, Engineer & CEH: Ethical Hacking and White Hat SEO qualities, add-on to the strategic implementation of the SEO activities. Ankita Priyam, B-Tech with MBA in International Business helps the company in managing team, allocation works, and marketing strategies. Domination over the SEO Currently, the firm contributes to the IT Industry by adding more websites and business on the web i.e. creating a digital platform. It has over thousands of clients online and each of them is contributing into the internet sector. The firm has developed a multi-channel strategy to achieve the digital goals for its clients. The firm not only has effective control over Google SEO, but it also works for other search engines like Bing, Yahoo and Ask.com. The firm uses advance SEO tools like SemRush & FlickOver to analyse the day-to-day progress of all the projects. In addition, for generating leads on an immediate basis, the corporation recommends going for pay-per-click and Facebook advertisements. Today, the firm enjoys India’s several prominent clients such as Thapar University, Amaze LED, Lotus Agarbatti, FlipTrip, REGA Consultancy, Sonison Packaging, ToothTown, Cruiel Healthcare, Lifestyle Magazine, SpinzGuru, IIT-Roorkee Tech Fest: Cognizant 2015, and many more. Customer-Oriented Services The firm steps into the shoes of its customers and has categorized its potential clients into two types. First are the ones who are not aware of the digital platform, and how the online world can affect their business. The firm designs their websites, make them live in the online
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We have done it for us; we know how to do it, so we can do it for our customers as well Abhijeet Jha & Ankita Priyam Co-founders
world and perform relevant SEO activities, keeping in mind client have needs and leads for the business. For further leads, it also recommends Facebook advertisements but believes that for the long-term; SEO is the best technique for better results.
Google. To avoid such issues, the firm has developed a very strong base of its SEO, and its website ranking always spots in the first or the second, assisting in getting visibility and leads. Future Assistance
Clients that falls under the second category are those who have their website built but are not attaining much visibility online. The firm serves them with SEO services with guaranteed results, which provides good visibility in the online world ultimately leading to an increase in the number of clients. The firm recommends continuing SEO activities for at least six months for a better position and moderate competition in the online world.
The firm will continue to strengthen its SEO portfolio and provides clients with the utmost digital promotion. OGEN Infosystem is coming up with the NeuroMarketing technology, which markets the product to mind. Also, the firm is planning to expand its services in mobile app SEO services, known as App Store Optimization (ASO).
Leaving Behind the Competition The firm surpasses its competition by developing a proper strategy for SEO after complete analysis and keyword research. Accordingly, it notes down all the list of daily activities to be done for a particular site. This step is very important for the firm as there will be more backlinks creation than the required promotion and this might reach to spamming and can lead to deletion by the
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TTDIGITALS Delivering Creative and Innovative Solutions
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oday, the whole world is connected through the internet. This gives the opportunity to do business worldwide by attracting global patrons. In such a scenario, digital marketing is essential to reach out to target customers and elevate the sales. While traditional marketing may facilitate businesses to promote themselves in the local area, the online marketing system provides an outreach that is far beyond any ordinary advertising practices. The sector, digital marketing is bound to become bigger in the coming years. It’s booming like never before. With such amazing growth, one of the leading company -TTDigitals is serving business ventures in vitalizing their digital media attendance in the best possible way. The Foundation Tale TTDigitals, initially known as Digitalseed, is a paramount digital marketing company based in Pune. A growth specialist, Hrishikesh Deshmukh after working with some of the reputed firms and gaining industry experience, envisioned to launch his venture to offer cost-effective digital marketing services to the clients. During his initial years as Digital Marketing Head, Hrishikesh witnessed a major gap between the clients and digital marketing agencies. He could assess unavailability of standard services for clients along with the materialistic attitude of digital agencies wherein clients were lured with deceptive assurance. So, he decided to fill the gap by offering standard services at a reasonable cost. Furthermore, he also wanted to empower the startups and small-sized company to establish themselves effectively in the online world within their budget. This led to the inception of Tirupati Technologies with the brand name of Digitalseed. Within three years of its operations, TTDigitals has made its mark in the digital marketing sphere. Today, it is counted among top digital marketing companies of Pune. -It has added more than 70 happy customers in its portfolio. The company has completed over 300 projects successfully and
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created more than 500 websites. Tales of Yesteryear Digitalseed began its operations in the year 2016. The name ‘Digitalseed’ looked like as it stood as a quintessence for a company that was foraying in the digital marketing realm. And, the name even resonated with the idea to germinate startups and small-sized businesses in the digital world. However, recently TTDigitals has changed the name and logo of the company bestowing to its manifold growth within a short span of time. The seed of Digitalseed has germinated and now, it is a well-known name in Pune. And, that is the reason behind updating the brand name to TTDigitals wherein TT is formed by taking initials of Tirupati Technologies and Digitals reflects its reach of digital services. TTDigitals’ logo consists of a star formed by two triangles one straight and other inverted. The star exemplifies their energy to shine in the digital marketing sphere whereas triangles exemplify that they believe in a symbiotic relationship- “we wish to grow with our clients.” -says Hrishikesh. Meet the Passionate & Hardworking Veteran A man of his words, Hrishikesh Deshmukh, the Founder of TTDigitals, is known for his sound ethics and principles. Having a passion for learning, he is diligent in his efforts to achieve the end goals and committed to complete the assigned task with utmost quality and within the intended timeline. Hrishikesh has done his B.E in IT from MIT College of Engineering, Pune followed by PGDM in Marketing from Prin. L N Welingkar Institute of Management Development & Research. He exploits his knowledge to drive success for the clients. Immediately after his education, he got absorbed in the online marketing industry.
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We are providing best in Digital Marketing! Hrishikesh Deshmukh Founder
Hrishikesh is carrying over seven years of experience in the domain which is exploited in maximizing the growth of TTDigitals’ clients. He has worked as Online Marketing Manager/Head for companies such as Commonfloor.com, Reviewgist.in, Wheelstreet.in, and Placeoforigin.in., wherein he executed several marketing campaigns to enhance the visibility of brands and to elevate their sales. He even managed digital marketing channels such as Facebook, Twitter, Instagram, SEO, Adwords, PR & Email marketing. Exclusive Services TTDigitals offers a range of digital marketing services to its clients including Digital Marketing, SEO, Website Design & Development, Branding & Creativity, Content Marketing, Social Media Management, and Web Hosting. The company offers two plans ‘Standard Plans’ for the startups and small-sized business; and ‘Customized Plans’ for the medium and large-sized industry. The standard plans come with reasonable pricing so that the clients can choose according to their needs and budget. Client-Centric Business Model Firstly, the team understands clients needs and their budget. Then, they assess their online presence and create a plan to enhance it and garner better conversions. Then, they select the right strategies and channels that can be used to promote
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a client’s business. Next, they present their plan in front of the client which includes a detailed breakdown of each strategy that it intends to follow. After approval from the client, they begin their task. Offering transparency in terms of prices and deliverable makes them uniqueand allows them to ace cut-throat competition as well. “We believe in keeping the client well-informed of our services and we also allow them to measure the effectiveness of each campaign and assess ROI.” says Hrishikesh. The team gives them daily, weekly, and monthly reports. Furthermore, the team also takes timely feedback from the client and implements the changes in the earliest. “For us, customer satisfaction is pivotal. That is why we update our clients with the status of the project from time to time.” says Hrishikesh. A Digital Foresight “We want the business of all sizes to adopt digital marketing services as they are cost-effective and they have a better reach than the traditional marketing services.” says Hrishikesh. Through his firm, he endeavors to empower the business of all sizes to make and elevate their online presence. Also, having marked its presence in the state of Maharashtra, he wishes to replicate this success in other states of the country. TTDigitals is planning to digitalize all the companies and become a pioneer digital marketing agency that has its roots all over the country.
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WEBNAMASTE Catapulting Online Marketing to the Next Level
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onsumers, today, know how to glean the right information at the right time. Armed with search engines and price comparison websites, they understand how to compare and choose the right product. Their choices are also influenced by reviews and other usergenerated content to influence their buying decisions. The role of a salesperson these days is to just answer some questions, get the contract signed and collect payment! This creates a need for the brands to influence the decision of the consumers through visibility, and engagement. This is all possible when the brands engage on the web and social channels. Having a strong presence in the web and social media is an absolute must these days, for brands to succeed in their business.
USA. From then, it has a truly global and distributed team with an HQ in the USA and has served over 400 clients to date. Today, Radhakrishnan has a team of about thirty young, bright, and smart professionals. The whole team is specialized in Inbound Marketing, Social media, Copywriting, and Design & Development. For almost 8 years now, WebNamaste is assisting its customers to generate new leads, sales, and increase their conversions. This all is done through a combination of Search engine optimization (SEO), Social media marketing (SMM), and Paid search marketing (SEM & PPC).
One such full-service web marketing company, WebNamaste got established to help business customers target their audience. An award-winning Inbound Marketing Agency, WebNamaste is based in Calicut (Kerala), and serves clients globally.
With the vision to create and nurture thought leaders by providing result-oriented solutions that drive growth, WebNamaste is now flying high. Also,/ In the same time it is helping agencies and professional service providers to double their revenue without raising their costs.“Our system is a result of over a decade of experience in what works in the long term” says Radhakrishnan.
The Beginning
RK -The Skilled Persona
With the mantra “Putting the team always first”; Radhakrishnan KG (RK), the Founder and Director at WebNamaste, is building a great culture and encouraging everyone in his company.
Radhakrishnan has received his dual degree with a Bachelor of Technology in Computer Science and a Bachelor of Science in Applied Biotechnology from Bangalore University. He also holds a Diploma in Human Resource Management from Rai Business School, Bangalore. He has completed an Advanced Management Development Program at IIM Bangalore to deploy the Scale-Up best practices for startups.
After freelancing for three years, Radhakrishnan started WebNamaste, during the recession period, 2009. That was a time, when he had a team of only three members (2 of his friends and his sister) at an office space in Bangalore. But, the team worked so hard, and that the clients from all across the world started working with them. Their first client was from Canada, second from Malaysia, and the third from the
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Radhakrishnan is associated with Junior Chamber International and is a member of NASSCOM. He had/has actively participated in mentoring programs where he
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Helping you achieve even more than you set out to: this isn’ t just our job, but our pa ion
Radhakrishnan KG (RK) Founder & Director
helped Young Startups to create an effective business plan. An active Rotarian, Radhakrishnan is a Paul Harris Fellow and has represented India as a Youth Ambassador in the USA in 2013. Also, he has served as the Secretary and the Governing Board of Calicut Forum for IT, an IT promotion council in the Malabar Region. WebNamaste’s Model At WebNamaste, it’s all about ensuring its/the client’s success; and that’s why the management has designed its process (The Growth Launchpad Methodology), just to smooth the path to success. • The Growth Launchpad Methodology The Growth Launchpad consists of three essential components: 1. The Growth Propellant (Traffic): Not just visitors, but targeted visitors who are likely to benefit from the offer. 2. The Growth Engine (Conversions): To engage the targeted visitor into a “Qualified” prospect and eventually a customer. 3. The Growth Metrics (Measurement): To measure the key metrics that matter to the growth of the brand.
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The Strategic Future Embracing its values, WebNamaste is expanding its horizon at a rapid pace. With sheer determination and the zeal to succeed, it has decided to focus on Training and E-Learning to help skill the aspiring digital marketers and to bring about standardization in marketing education in the upcoming years. Also, the company is exploring and applying its well-honed minds to scale newer heights of success. WEBNAMASTE: CORE VALUES ➢ Gratitude ➢ Accountability ➢ Attention to Detail ➢ Always Demanding Excellence ➢ Proactive & Instant Communication ➢ Continuous Learning & Self Up-gradation
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