www.insightssuccess.com
2021 VOL. 03 ISSUE 14
UAE’S
BEST
MANUFACTURING COMPANIES 2021
Like. Share. Stay Indoors The Cause-and-Effect Relationship between Social Media and the Pandemic
#DigitalEverything Unraveling Digital Art and the Medium of NFT
Rizwanulla Khan Executive President
Turning your Architectural Fantasies into Reality
EDITOR’S DESK
W
hat comes to the mind at the thought or mention of the United Arab Emirates are its massive oil reserves, long stretches of the golden sand, and the majestic Burj Khalifa. But the country is much more than that and is determined to secure a place on the global map of non-oil manufacturing companies.
With gigantic strides in the manufacturing sector, this country has risen as an international manufacturing hub and reduce its economic dependency simply on fossil fuels. Enterprising people ushering in the best in manufacturing and the government’s focus on the manufacturing sector are testimony to the fact that the country is close to its goal. In fact, Dubai has set up one of the largest manufacturing hubs in the UAE. Be it electrical machinery, plastic and rubber, minerals, precious stones, metals, food and beverages, bottling, chemicals, automobiles, textiles, publishing and printing, air conditioning, cosmetics, and perfumes, etc. the UAE is taking an admirable leap in every manufacturing vertical.
On the Path to Becoming a Global Manufacturing Hub
The UAE government’s Economic Vision 2030 aims at increasing the contribution of the manufacturing sector to the gross domestic product
(GDP) of the country. And the manufacturing sector is growing at an exponential rate. With a robust economic growth due to the oil and gas reserves, the UAE could comfortably skip all the hassles of raising capital for its manufacturing sector.
manufacturing sphere while also contributing to the country’s GDP. To applaud the efforts of these dynamic businesspersons in the field of manufacturing, we at Insights Success, came up with an edition dedicated to them – UAE’s Best Manufacturing Companies.
Thus, with the support of the government, the manufacturing sector is seeing only a steady rise. Foreign Direct Investments are also in the offing with the government willing to have them for the country’s manufacturing sector.
We are sure it will give you different insights about businesses in the Emirates. Have an interesting read!
Dubai Industrial Park is one of the initiatives to boost the non-oil manufacturing sector of the Emirates. The sudden growth of the construction sector in Dubai and the other Emirates is thus no coincidence. With this growth, the other manufacturing companies also saw a steady rise. The manufacturing sector is touted to have seen a whopping increase in net profits to the tune of 50% or more in the past few years. The sector has maintained a steady growth of around 5 % every year as per the news reports. With the world becoming flatter by the day global trade has become crucial and UAE having realised this, is making every possible effort to foray into the global manufacturing market and remain in the top bracket. This land of enterprising people grabbed every opportunity they could get and proved their mettle in the
Sumita Sarkar
22 AL AIN FARMS A Name Synonymous with Quality and Excellence
26 Anchor Allied Factory Ltd Where Quality Conjoins Innovation
32 Gulf Centre Cosmetics Providing Value to Customers with Continuous Innovation
38 United Foods Company PJSC A Symbol of Ceaseless Quality
CXO
30 Tech Story How a Techie built a Million-dollar Venture that empowers businesses with the power of mobile apps
COVER STORY
10
Emirates Glass L.L.C. Turning your Architectural Fantasies into Reality
Articles
20
36
Like. Share. Stay Indoors
#DigitalEverything
The Cause-and-Effect Relationship between Social Media and the Pandemic
Unraveling Digital Art and the Medium of NFT
Editor-in-Chief Sumita Sarkar Senior Editor Anish Miller Managing Editor Abhishaj Sajeev Assisting Editors Vrushali, Ananda Visualiser David King Art & Design Head Asha Bange Art & Design Assistant Priyanka Rajage Co-designer Paul Belin Art & Picture Editor Deepanjali Jena Business Development Manager Sherin Rodricks Marketing Manager Joseph D'souza Business Development Executives Kelly, Michael Sales Executives Jenny, Mark, Alice Technical Head Jacob Smile Assistant Technical Head Amar Sawant Technical Consultants Pratiksha, Aditya, David Digital Marketing Manager Alina Sege Assistant Digital Marketing Manager Amol Wadekar SME-SMO Executives Gemson, Renuka Research Analyst Eric Smith Circulation Manager Tanaji sales@insightssuccess.com
March, 2021 Corporate Ofce Insights Success Media Tech LLC 555 Metro Place North, Suite 100, Dublin, OH 43017, United States Phone - (614)-859-2600 Email: info@insightssuccess.com For Subscription: www.insightssuccess.com
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Company Name
Management
Brief
Al Ain Farms alainfarms.com
Willem Van Walt Meijer, Chief Executive Officer
Al Ain Farms is the UAE's first dairy, poultry, camel milk and juice company.
Mr. Ahmedali Husain Nalwala, Anchor Allied Factory Ltd Co-founder, CEO and anchorallied.com Managing Director
Burhani Glass factory LLC burhaniholdings.com
Huzefa Shabbir Jamnagerwala, Founder and Managing Partner
Emirates float glass LLC Saleem Raza, efgme.com VP Sales and Logistics
Anchor Allied Factory is the largest manufacturers with ASMACO being the preferred brand for Sealants, spray, and other allied products in the whole of Middle East.
Burhani Glass Fctory LLC is one of the largest processors of architectural glass supplying to GCC countries, India, Pakistan, and part of Africa. Emirates Float Glass is one of the first integrated glass manufacturing and processing facility in the UAE, providing world class standards and practices in its delivery commitments.
Emirates Glass LLC emiratesglass.com
Rizwanulla Khan, Executive President
Emirates Glass LLC, a subsidiary of Dubai Investments PJSC, is one of the largest processors of flat architectural glass in the Middle East.
Gulf Center Cosmetics Manufacturing LLC gccmfg.com
Yousry Hemdan Ahmed Ibrahim, CEO
Gulf Centre Cosmetics Manufacturing LLC is one of the leading 3P/Contract manufacturing FMCG Industry in UAE
UAE Food & Beverage Manufacturers fnbdubai.com
Saleh Abdullah Lootah, Chairman
UAE Food & Beverage Manufacturers Group was formed with an objective to protect the interests of the F&B manufacturers and resolve industry-related challenges.
Unikai Foods unikai.com
Neeraj Vohra, CEO
Unikai Foods PJSC is one among the largest and most diversified FMCG companies in the Middle East and North Africa (MENA).
United Foods Co unitedfoods.ae
Fethi Khiari, CEO
United Foods Company PJSC is a Muscat based food and beverages manufacturer with 40+ years of undisputed prominence and reputation.
Universal Glass and Aluminium uniga.ae
Kyle Lamb, President and CEO
Universal Glass & Aluminium is a first-class organisation venturing in the UAE's growing need for superior manufacturing material.
Turning your Architectural Fantasies into Reality
C O V E R S T O R Y
Rizwanulla Khan Executive President
UAE's Best Manufacturing Companies 2021
G
lass as a building material delivers beauty, visibility, and a very high tech look to the building and due to its versatile nature, has become the most popular building material. Emirates Glass LLC is a renowned name and an innovative company that has made its name by providing the highest quality of architectural glass and helping bring countless architectural fantasies to life. Emirates Glass was established in 1997 by Mr. Khalid Bin Kalban, that later became the leading provider of energyefficient architectural glass in the Middle East. The company has been an integral part of Dubai's growth and evolution, having supplied glazing and expertise for many of the most iconic buildings across the city. Emirates Glass has also expanded its international presence and are proud suppliers of their glass solutions to GCC countries such as Saudi Arabia, Oman, and Kuwait, and also to Azerbaijan, Turkey, India, Sri Lanka, Pakistan, Bangladesh, East and South Africa and Canada. All the products are developed and manufactured locally in the UAE. Within their own group of companies, Emirates Glass combines the entire supply and value chain of glass – from raw glass manufacturing in Abu Dhabi, over coating in Dubai Investment Park, to processing, laminating and fabrication of insulating glass units in Al Quoz; having all of this under one roof is absolutely unique in the region. Standing Apart Establishing and maintaining any sort of differentiation and competitive advantage is a challenge in any market.
Products and Expertise
We are committed and dedicated to drive innovation throughout the Middle East and beyond and strive to be closer to the new trends within architectural industry
Emirates Glass prides itself on being a home-grown UAE company, so everything made and supplied by them is a contribution to the local economy and industrial landscape of the country. Being 'local' means Emirates Glass is geographically close to customers and their projects which means being able to provide immediate personal support during design and construction periods but also shortest turnaround and lead times as well as delivery. The company is providing glass solutions as a one-stop-shop, so that their customers have a single point of contact for every element used and every production step taken. This eliminates the oftentimes tedious search for a responsible party should any of the customers face issues with the products supplied.
Emirates Glass LLC's product range includes more than 400 different inhouse developed performance coatings, from hard and solar control coatings to low-emissivity single and double silver coatings across the entire color spectrum to meet even the most challenging requirements that the company receives from consultants and architects in terms of performance and aesthetics. Other than that, Emirates Glass produces a wide array of double or triple glazed insulating glass units. Emirates Glass has also unveiled the EmiKaplux Series which includes Mashrabiya, diffusers and mesh products – an exciting array of laminates, interlayers and inserts that increase performance and create fascinating visual effects to reflect UAE's heritage and ability to integrate traditional elements in modern and contemporary architecture. Emirates Glass has also provided 'ARMAX', their very own anti-reflective coated glass to The Address Sky View Project. The Skyview has a cantilever walkway that extends out of one of the towers more than 50 floors above ground and its entire walls, roof and floor are made entirely out of the company's anti-reflective
In his current role, Rizwanulla Khan emphasizes on company's long-term strategic plan, which is focused on increasing geographic penetration in the global and regional glass industry and delivering sustainable, long-term, profitable growth.
The goal of Emirates Glass is not only providing the full range of high-performance large glass panels, but also guarantee the highest quality standard available in the glass world
Mr. Rizwanulla Khan is a knowledge powerhouse who is strategically focused and a result-oriented leader with unparalleled enthusiasm, passion, and energy. A maestro of the art of management, he is the living embodiment of the phrase ‘lead by example’. Leveraging Technology
Leader of the Innovators
glass, allowing visitors an omnidirectional view of Dubai's skyline with minimal reflections from the glazing. Emirates Glass also offers SmartLite the state-of-the-art switchable glass, which changes its state in just about 400 milliseconds at the flick of a switch and turns from a clear to an opaque glass panel to create ondemand privacy while also allowing for plenty of natural light whenever needed. Bullet resistant glass is also manufatured by Emirates Glass which is a multi-layered laminated glass with a combination of glass lites and polycarbonate sheet to give the glass the required ballistic resistance.
Mr. Rizwanulla Khan, a name synonymous to the Glass industry in Middle East, is the Executive President of Emirates Glass LLC, Saudi American Glass and LumiGlass Industries. He joined the Company on September 20, 2005 as Senior Vice President – manufacturing and operations at Glass LLC. Since assuming the Executive President position for three glass subsidiaries on December 23, 2013, Mr. Rizwanulla Khan has been responsible for the company's overall vision, strategy, and financial objectives. A loving and caring leader, who has inspired hundreds to perform and achieve results; under his leadership, Emirates Glass has delivered record sales and profits of more than 50%. All this was not possible without the support of the multi-disciplinary teams that have worked together and synergized to produce best results.
Business and technological developments always go hand in hand. Given the company's emphasis and keeping up to date on customer needs (in terms of environment protection and sustainability) and the technological advancements that take place within the glass industry, Emirates Glass has updated its plant with new jumbo size high-efficiency machines that will increase the production at operational efficiency. Sharing his opinion on the importance of aligning one's business with the latest technological developments, Mr Khan says, “companies that do not evolve and develop based on current market trends are facing the risk of having their technology (and products) obsolete as compared to the market. This challenging situation could have an adverse impact on the business. The company personnel are also expected to be equipped with highly professional technical knowledge thus playing their part in the decision making. This all will help us in acquiring greater market share for the company which will ultimately result in the growth of company's profits and revenue.”
Bequeathing the Keys to Success We asked Mr Khan on his advice to budding entrepreneurs who aspire to enter the glass manufacturing space, to which he says, "many entrepreneurs start businesses to seize short-term opportunities without thinking about long-term strategy. To be a successful entrepreneur, one, however, needs to make the transition from a tactical to a strategic orientation so that they can begin to build crucial capabilities and resources.” "The options that are appropriate for one entrepreneurial venture may be completely inappropriate for another. Entrepreneurs must make a bewildering number of decisions, and they must make the decisions that are right for them. Entrepreneurs need to analyse the situations in which they find themselves, establish priorities among the opportunities and problems
they face, and make rational decisions about the future.” “An entrepreneur who wants to build a sustainable company in the glass industry must formulate a bold and a more explicit strategy. The strategy should integrate the entrepreneur's aspirations with specific long-term policies about the needs the company will serve, its geographic reach, its technological capabilities, and other strategic considerations. To help attract people and resources, the strategy must embody the entrepreneur's vision of where the company is going instead of where it is. The strategy must also provide a framework for making the decisions and setting the policies that will take the company there.” A Bright and Shiny Future As the region continues to grow, Emirates Glass' prospects are
promising. Looking forward, the company will further expand its footprint across the GCC and Middle Eastern region. The company is both enthused and determined to drive innovation throughout the Middle East and beyond and strive to be even closer to the new trends in architectural industry. The surging demand for EGL's eco-friendly glass further reinforces the growing commitment towards sustainable development and green building principles. With such quality products, Emirates Glass is aggressively aiming at increased market share in existing and new geographies. The goal of Emirates Glass is not only providing the full range of highperformance large glass panels, but also guarantee the highest quality standard available in the glass world.
The major milestones of the Emirates Glass, in the coating capacity, till date are given below:
2009
Installation of the Terra G coating line which is the newest coating technology available at that time
2011
Inauguration of the new facility located in Dubai Investment Park
2015
Upgrade of the Terra G to enhance the line
2016
Development of our new high performance SuperLite coatings
2010
Development of 73 different coating products for the market mainly: • Emicool Plus • Emicool Sun • Emicool Elite • Emicool Solite • Emicool Classic • Emicool ST • Emocool SuperLite • Emicool DSR • ARMAX • SmartLite • Bullet Resistant Glass
until today
2019
Addition of Jumbo Size Tempering Line
2019 2020
Upgradation of Terra-G Coating Line for Temperable Coating
2021
Installation of 8m long Jumbo Tempering Line
• Emirates Glass prides itself on having a complete facility for full glass supply – from raw materials to high performance insulated glass units installed on iconic projects in the world. • Emirates Glass has a positive and resourceful customer service that aims to create the best experience for customers. The team consists of intelligent and independent individuals who share company's passion and vision. • Emirates Glass has a proactive approach and focuses on delivering quality products consistently. The team anticipates future advances in technology, customer service, and production, and incorporate them into their game plans. • Emirates Glass has an international presence across 42 countries of the world.
We want to develop Emirates Glass as a one-stop solution for international Glass industry, where not only unique products are being developed, but also research and development takes place to give handson experience to the newcomers
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“
Choose E xc e l l e n t, Choose Insights
The
Cause-and-Effect Relationship between
Social Media
and the Pandemic
T
he global COVID-19 pandemic has devastated lives while putting a halt to major economic activities and introducing various challenges for governments and nations. It has disrupted the normal way of life, while forcing people to stay indoors and to remain away from their near and dear ones.
However, during the current global pandemic crisis, social media has played a prominent role in providing necessary information to the audience and keeping them updated about recent developments. Social media outlets such as Twitter and Facebook are being used by government authorities to communicate with the citizens during the times of this major crisis. Moreover, it has helped people to stay connected globally while staying indoors. This has ensured that people are able to communicate effectively by overcoming the risk of getting infected. Social media can most certainly be used as an efficient tool of communication during these testing
times. But people should consider its various advantages and disadvantages to ensure its careful utilization. Advantages of Social Media Social media can act as a boon during these difficult times by keeping people connected and keeping them updated with accurate information. Keeping this in mind, let’s explore the various advantages of social media during the pandemic: Swift Circulation of Information Social media provides the advantage of disseminating information globally at the simple click of a button. Trusted public health organizations such the WHO are using social media to post verified resources, which is very beneficial for the general public. In fact, global leaders are using social media sharing platforms such as Instagram, Facebook, and Twitter to ensure that 100% accurate knowledge is delivered to the audience. Governments are actively using social media to interact directly with the public and to eliminate misinformation.
Spreading Awareness The pandemic has forced people to stay at home. With plenty of time at their disposal, they are doing their part in creating awareness about coronavirus through social media. Major celebrities are using these platforms to create awareness and influence people to take steps to ensure their own safety. On the other hand, social media influencers are informing their followers about personal hygiene. Many national and international organizations are also collaborating with various social media platforms to create awareness about Covid-19.
20 | March 2021 | www.insightssuccess.com
Like. Share. Stay Indoors
Supporting Education The arrival of the pandemic has resulted in the shutting down of educational institutions and the postponement of examinations. To tackle with this challenge, schools and colleges are conducting virtual classrooms with the help of social networking sites such as Google Classroom, Zoom, Skype, and so on. These sites have provided teachers and students with the opportunity to interact regularly and complete the courses in time. Disadvantages of social media use Just like everything else, social media also has various disadvantages on the flip side. Along with a variety of advantages, it comes with own share of challenges. Some of the disadvantages of social media during the pandemic are as follows: Widespread of Misinformation Social media platforms are a huge ocean of endless information which can either be genuine or fake. Many users sometimes knowingly or unknowingly share false information. This may lead to the creation and sharing of misinformation on a global scale, which may be detrimental for the well-being of individuals and societies at large. The dissemination of incorrect, erroneous, alarmist and exaggerated information can spread fear, chaos, and
confusion among the audience. As a result, people may fall prey to depression, anxiety, and other psychiatric illnesses. Due to the spread of various false information regarding Covid-19 in the social media, many people feel that the pandemic is a hoax, a false propaganda of the government and other authorities. As a result, they refrain from using protective measures against the pandemic, and fall prey to the same. Unnecessary Spread of Fear As mentioned above, in the current scenario social media can act as either a boon or a bane. If people use this platform as a means to spread fear of coronavirus, then it will do no good. People unaware of the current situation will consider false information regarding the pandemic as true, which will in turn affect their mental health. The consequences can be ugly ranging chaos, increasing violence and anarchy, which will eventually be very difficult to control. Promotion of Anti-Social Propaganda Many anti-social organizations may promote false information regarding coronavirus through social media. Some of these organizations may use social media and Covid-19 itself to propagate their immoral agendas. They may influence the masses by saying that the pandemic is nothing but a faux orchestrated by governments and other concerned organizations to suppress and misguide communities. Such actions may prove detrimental towards the well-being of not only individuals, but societies and nations as well.
the current pandemic situation, people have been staying indoors and are using social media more than ever. It is a known fact that social media has its fair share of advantages and disadvantages. Hence, it is up to us to use this platform responsibly to share new and authentic information, and share diagnostic, treatment, and follow-up protocols. We should keep in mind the fact that spreading of false information and rumors is detrimental to individuals and the society. Fake data, myths, and pessimist information can lead to grave outcomes such depression and anxiety in people, and in some extreme circumstances, fatal outcomes such as suicides. Therefore, it is important for us to play the role of a responsible citizen and be very cautious while sharing any information on the internet. Double checking the credibility of the information that we are about to share will help in ensuring that we are contributing towards providing genuine information, which will help towards the greater good of the society and the nation. - Ananda D.
Using Social Media Judiciously Social media has become an indispensable part of our day-to-day lives. We depend on the same for information, education, and entertainment. Given
21 | March 2021 | www.insightssuccess.com
UAE's Best Manufacturing Companies 2021
A Name Synonymous with Quality and Excellence
People today needed to hear the red siren going off with surging cases of COVID-19 taking a toll on their physical and mental health. However, our ancestors had already warned us about our unhealthy eating habits and lifestyle choices. Try to remember this old English proverb, "Don't dig your grave with your own knife and fork.” In light of the same, it is noteworthy how Father of the Nation, late Sheikh Zayed Bin Sultan Al Nayhan, went further to ensure the health of the generations to come by founding Al Ain Farms in 1981. Gaining popularity as the first dairy company in the UAE, four decades later, Al Ain Farms, under the leadership of CEO Willem van Walt Meijer, is set to pioneer strong food safety norms in the country.
“
In the food industry, habits change relatively slow due to being engrained into a culture, so planning for low pace scenario is needed, so we could be investing into growth
Read the following interview to know the history of Al Ain Farms, how by adopting innovation the company is thriving in the food sector and how it strived during the pandemic ensuring the well-being of its employees, partners, as well as animals. Please brief our audience about Al Ain Farms, its values, and how the company has been positioned as a leading player in the dairy, and food & beverages space. Founded in 1981 by the Father of the Nation, late Sheikh Zayed Bin Sultan Al Nayhan, Al Ain Farms was the first dairy company in the UAE to start dairy operations and provide fresh milk to the nation. Continuing the heritage for over 40 years, Al Ain Farms has grown to be the largest integrated local dairy company in the UAE, running four farms under its brand – the dairy business, the juice business, the camel milk production, and the poultry section with fresh chicken and eggs.
22 | March 2021 | www.insightssuccess.com
“
T
he ongoing COVID-19 pandemic has evidently redirected the core focus of our lives – our health. The series of lockdowns have triggered healthy food and hygiene habits in many. People have become more conscious about their eating habits preferring homemade food and fresh local products over ready-to-eat restaurant meals.
About the leader Willem Van Walt Meijer, Chief Executive Officer of Al Ain Farms is a Dutch national. Following several positions in Marketing and Sales at Unilever in the Netherlands, Willem and his family lived in Indonesia, Ireland, and Russia where he held a series of director positions in Unilever operating companies. After 21 years of working in the world of Unilever, Willem headed to take on new challenges. He stepped in as CEO of the Greenery, a co-operative of fresh produce growers. Later he headed the Classic Dairy and Cheese division of Friesland Foods, a cooperative of dairy farmers. Willem also served as the CEO of MidOceanBrands and was a member of the board at Polyconcept Ltd (US), from which he became Hong Kongbased Managing Director of the company's international division. In 2016, he returned to the food industry as Managing Director of Nedspice Vietnam. In early 2020, with his expertise and rich experience in the food industry, Willem stepped into the role of Chief Executive Officer of Al Ain Farms. Since then, he has been leading Al Ain Farms on its journey towards becoming a major player in the UAE food industry, guided by the UAE leadership's strategic initiatives to ensure the food security of the country. Willem works hand in hand with the management team, which consists of the representatives from all business divisions of dairy and poultry, brand development and concept innovation, sales and logistics, and support functions.
23 | March 2021 | www.insightssuccess.com
All products are produced in Al Ain, the heart of the UAE, and delivered to different regions, serving more than 12,000 outlets nationwide. The farm has been delivering over 20 million units of fresh dairy and poultry products monthly across the United Arab Emirates. The company has always had and will continue to have a pivotal role in enabling food security in the country. What are your company's distinct offerings, and how have these products ascertained your stronghold within the UAE dairy sector? The core competencies of the company lie in the strong brand reputation achieved across decades of operations in the country, further enchased with the availability of the products across all regions. The reach and coverage in UAE are sometimes difficult to achieve as the cold chain in dairy must not be interrupted at any time, and the fleet of over 250 vehicles and thousand people work hard so fresh products are delivered 24/7 to more than 12, 000 outlets daily. The proximity of the farms to the factory being in the same site compound enables us to ensure a promise of farms delivering within 24 hours from farm to customer, ensuring the fresh, tasty, safe, wholesome and healthy food. Amongst many products, the company's core product is fresh milk available in multiple fat levels options and several package sizes. Al Ain Farms also produces a significant volume of long-life milk packed in paper cartons, enabling fresh milk to be preserved longer, without the addition of any preservatives. Quite a large consumption category of fermented products, consisting of laban (drinkable yoghurt) and thick yoghurt. It is beneficial for both good digestion and improving immunity, by having an addition of the probiotic strains, LGG, and BB12 which work in parallel to support and boost consumers' health.
“
“
Animal welfare is our utmost priority, and we have spared no efforts to protect and nurture our animals
The company also provides no added sugar fresh juice in thirteen different flavors for everyone's taste. Living in a hot and humid climate, fresh juice is an ideal refreshment and energy recovery, especially during the summer season. Al Ain Farms is the only food company to nurture both the cows and camels at its farms. Al Ain Farms takes special pride in offering the Camel Milk, both locally and internationally in fresh and powder variants. Apart from dairy products and fresh juices, Al Ain farms have also established themselves in the poultry sector. Over 7 million chickens and 120 million eggs are produced annually in Al Ain Farms and delivered to households
24 | March 2021 | www.insightssuccess.com
across the country. Free from antibiotics, and any hormones, meat is produced in a whole chicken and other varieties such as Lean Fillet, Drumsticks, and multiple pack options. Eggs come in different sizes of small, medium, and large, and are a tasty and nutritional source of protein in daily diet. Being an experienced leader, share with us your opinion on how the adoption of modern technologies has transformed the dairy industry and what more could be expected in the near future? As the UAE climate is too hot and harsh for cows, which would result in reduced yield and not good for animal wellbeing, the company created an air-conditioning system. However, the cooling system uses a substantial amount of water and electricity. To reduce its ecological footprint, the firm recycles the water used in its production to irrigate the land. As a part of the circular economy, the farms recycle close to half a billion gallons of water annually. With the new farm expansion, the company plans to drive this to more than a billion gallons of water recycled annually for irrigation. Animal welfare is our utmost priority, and we have spared no efforts to protect and nurture our animals, by providing stress-free environmental conditions, nutritious and highest quality foods, and regular veterinary care. We value our animals as an integral part of our being, as a man can exist only in synergy with nature. Taking into consideration, the current pandemic, and its impact on global economies, how are you driving your company to sustain operations and ensuring the safety of your employees at the same time? Al Ain Farms has continued to operate seamlessly during these challenging times, increasing its capacity to produce locally made, fresh products delivered daily across the UAE. The core functions of farming, production, and sales remained operational 24 hours throughout the year during the pandemic to ensure continuity of supply. We have tirelessly undertaken all the necessary measures to prevent any HSE breaches at our farms. Daily checks are conducted, and all employees remain safe and healthy. Our operational readiness and crisis protocol were key in safeguarding the health of our employees and business continuity. It was a learning, but responsive and quick implementation, such as the opening of Al Ain Farms' Care Centre in Sharjah for quarantine and medical security, and rehousing of 600 employees, meant that we were able to continue business as usual.
site is only granted after a negative test result was issued and a one-week quarantine completed. Rigorous testing and a phased approach to working from home undoubtedly were key in preserving the welfare of our employees. Safeguarding our partners and suppliers was also a key priority for us and we implemented a protocol with immediate effect, securing minimum impact along the supply chain. Recently we have voluntarily vaccinated all our staff with a newly developed vaccine for Covid response, as the company's utmost priority is the health, safety, and wellbeing of its employees, biosecurity of the animal livestock, and quality of products and operations. What would be your advice to budding entrepreneurs who aspire to venture into the dairy tech space? Venture into something where demand exists, but supply is lacking, or where you think the existing system can be improved. The big current market is nice to know, but it is not interesting if you bring the same. Fast experimentation to scrutinize at low risk and low cost your product and business system should always work. In the food industry, habits change relatively slow due to being engrained into a culture, so planning for low pace scenario is needed, so we could be investing in growth. Finally, for all that is we should be coming with novel ideas of concepts and technology often found far from the place of core operations. The reason is that differentiation is everything, but the potential lies in adapting to the local needs and operational requirements. How do you envision scaling your company's operations and offerings in 2021? I believe the trend towards greater local production is clear, not just for reasons of self-sufficiency, but also because of the economic boost it can provide. Al Ain Farms continues to stress the availability, affordability, and outstanding quality of locally made products. All with a relentless attitude of continuous improvement in all we do. We are confident that the continued support we receive from the government on the farming part will further enhance the scale of the local output and ensure a fair level playing field for all local manufacturers within our sectors. We also aim to work more closely with our retail partners to customize shelves and packaging to communicate the benefits of locally made products for consumers.
We implemented a hard zone site where no one could enter from outside to ensure full biosecurity. Admittance to the
25 | March 2021 | www.insightssuccess.com
UAE's Best Manufacturing Companies 2021
Anchor Allied Factory Ltd W h e re Q u a l i t y Co n j o i n s I n n ov at i o n
C
easeless growth and unfathomable success along with year-on-year progress of its employees and associated communities is what any company envisions. The company's mission is what defines its operations, and the value it provides to customers is what defines its stronghold in any niche market. One company that has manifested into an evident illustration of the aforementioned aspects is Anchor Allied Factory Ltd. (AAFL) From a single unit manufacturing BOPP Packing tapes in 1995, AAFL has diversified its portfolio to become one of the largest manufacturers with ASMACO being the preferred brand for Sealants, spray, and other allied products in the whole of Middle East. The company has established its presence in the Middle East, Far East, South East Asia, Africa, the CIS countries, Latin & South America and Europe by entering into partnerships with the best companies in these regions. This rapid development in transnational cooperation is the epitome of AAFL's growth. In the last decade, AAFL established its strength through various products that were launched, ranging from Silicone Sealants, Weather Sealants, Spray Paints, Insect Killer and other allied products, creating a benchmark for others to follow. "While expanding our international collaborations, AAFL never compromised on its bottom line of 'novelty' and opened a wider path of transnational cooperation in such flexible ways as joint technical investment, strategic cooperation, and international supply chain," says Mr Ahmedali Husain Nalwala, the Co-founder, CEO and Managing Director at AAFL. In the following interview, Mr Ahmedali sheds light on the company's vision and how it has managed to sustain its prolific competency in international markets. Below are the highlights of the interview:
What makes your company a preferred choice over your competitors? At AAFL, we strongly believe that "Excellence is a journey". Our journey follows the path that collaborates with the industry's trend as well as our customers. Through continuous interactions, we collaborate to identify our Customer's specific needs. Thereafter, we facilitate improvisation and innovation and always strive to obtain the "First-mover advantage" apart from customer-delight. Many of our products in the range of sealants, adhesives and aerosols are a manifestation of these principles. Being in a leadership position, what is your opinion on the impact of the current pandemic on the manufacturing industry and the related market within which you conduct business? The impact of Covid-19 was a business-health-reality check for most of the industry players. Any pandemic can be conquered with a good immunity created by any business. The impact of Covid 19 was felt within certain sub-sectors in the manufacturing industry. These were more from operational restrictions coupled with a cash flow crunch. We quickly embarked on a transitional policy to support our customers and help them to recover from the impact. Further, with our innovative strategy, we could launch our new range of sanitizers and disinfectants, thereby introducing them to our business partners. This ensured, they rebooted amidst the "new-normal", apart from reassuring us of a mutually enduring business association. In your opinion, what could be the future of the manufacturing industry post the COVID-19 pandemic? Covid 19 pandemic, has only reinforced the time-tested Darwin's theory viz., "Survival of the fittest". The past year has changed the fate of many businesses. The future belongs to those who continue to be strong and for those who have un-learnt, re-learnt, and adopted themselves to the changing times.
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“
At AAFL, we strongly believe that "Excellence is a journey." Our journey follows the path that collaborates with the industry's trend as well as our customers
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As an established business leader, what would be your advice to the budding entrepreneurs aspiring to venture into the manufacturing industry? The fundamentals must be set clearly. Once you Mr. Ahmedali Husain Nalwala believe in giving your best, you will win the trust Co-founder, CEO and Managing Director of your Employees, Customers, Suppliers, and everyone who is associated with your business. Apart from the prestigious ISO 9000:2015 certification, Think once and always aim to do things, "right first time". AAFL is the recipient of the following prestigious awards: How do you envision on sustaining your company's competency in this ever-cutthroat business ecosystem? Where do you see your company in the next five years? Sound principles and ethics backed by the passion will ensure we win the trust of all our associates. As said earlier, excellence is a journey and AAFL believes in innovating and consolidating its brand and product portfolio keeping in mind a sustainable growth, About the Leader Mr. Ahmedali Husain Nalwala is the Co-founder, CEO and Managing Director for AAFL. His unique vision and ability to grow the organization are remarkable and outstanding. Under his visionary thinking and leadership, AAFL has grown significantly in the past 25+ years. From a singleunit, AAFL currently operates from five state-of-the art manufacturing facilities with a diversified range of products based on customer's needs coupled with own innovations and improvisations. Newer facilities in UAE and overseas are being explored to cater to the growing plans for product innovation and market growth.
• Sharjah Pioneer award 2009 • Sharjah Economic & Business Excellence Award 2013 & 2019 • Sharjah Top 10 Business award - 2016 • Dubai Smart Industry award - 2019 A continuous effort towards expansion has helped AAFL in expanding its international sales that provides a sustainable sales growth. Opened new marketing Channels and established strategic alliances in GCC, Levant, CIS, Central America, Africa, and European region. As a leader, Mr, Ahmedali Nalwala believes in transparency across the top and bottom of the organization. He leads the company in terms of operational functions like Marketing, Sales, Human Resources, Administration, Technical, Commercial and Finance. Mr. Ahmedali believes that Good Manufacturing Practices are non-negotiable. This can be seen right from the way we worked; to the way we delivered our customer's expectations without compromising the compliance, safety, and health parameters.
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How a Techie built a that empowers businesses with the power of
Ishan Gupta Founder and CEO
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Tech Story
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ot every engineer becomes a company leader. And not every company leader understands how to write code. But Meet Ishan – a perfect example of a “Successful Technopreneur” who is possessing sharp Technical Insights along with Prolific Leadership ethics. Acute at writing codes to lead a globally renowned mobile app development company where he marvellously unlocks the potential of employees, empower them to perform their best while driving & monitoring business outcomes, he has formulated an inspiring success story that every emerging startup can uncover to mark success into tech-world.
His belief in prioritizing people over processes for the fastest results, most efficient work, least waste, and the highest level of quality has made RipenApps Technologies a Successful Startup. “His passion for Empowering world with Mobility Solution incepted RipenApps Technologies.” Success Story of RipenApps
Coming up with a strong belief that the inclusion of mobile technology and digitalization of processes for any individual or a business will help them to ease their life so that they can be more focused on their Core Business functions aligned him to establish a venture. The intent and winning technical experience drives him to make a growing venture – RipenApps Technologies million-dollar startup, which is emerging as a show stopper at App Development Startups’ success walk.
Aligned to provide consultancy to build next-generation mobile applications for Entrepreneurs/Startups to Enterprise Businesses, RipenApps develops & delivers optimum quality services to individuals who want to launch their business in the market with the most approachable medium i.e., Mobile & dreaming to unlock a massive number of ROI. RipenApps is a team of passionate people driven by one zealous vision to craft immortal mobile app solution & deliver unparalleled results, there is nothing that keeps every Ripener up at night more than thinking, how we shall collaboratively deliver enormous value to the individuals who are willing to go digital with their business on the most used and approachable digital platforms.
ABOUT THE AUTHOR Being the Founder and CEO of the fastest growing Mobile App Development Company, Ishan Gupta, loves to solve a real-world problem for Businesses, Entrepreneurs & Enterprises to optimize their business operations while scaling their revenue. RipenApps got founded in 2017 & has clocked 1 Mn USD, expanding its workspace from 400 Sqft. to 8700 Sqft. and Team of 3 to 100+
This zeal and dedication of every technerd under the roof of RipenApps have kept them aligned towards the path of success & this has resulted- in a concise span our Brand “RipenApps Technologies” has added multiple success feathers in its cap via developing a vast count of 400+ featured & chartbuster apps, which are experiencing gigantic counts of downloads and have enabled their founders raising million-dollar funds from investors. RipenApps delivers outstanding solutions and has already delivered various mobility solutions across various industries consists of healthcare, education, agriculture, travel and tourism, real estate, fashion, sports, entertainment, and the apps are witnessing a success assigned to RipenApps. “Outstanding work gets accolades” RipenApps is getting admired by their clients, various renowned platforms, and well-versed research & listing agencies. All have given them a green flag by entitling RipenApps as a leading mobile app development company. In a concise span, RipenApps rewarded as a fastest-growing company that got associated with Multi-Trillion USD Global Corporates like DELL Inc., ADOBE, Jana Marines Services Co., EP&T Global, and many others for their software needs and productively adding values to the above Unicorns, we have also massively raised the revenue bars of our Startup associations that consists of eGurukul, In The Rooms, Ultimate Fitness Pass, and many more via rendering them hot-sellers, Top-Trending & Millions of Downloads recorded mobile applications. RipenApps’ success story is a confirmation of “When you built it Right, it will be marked as a Success”.
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UAE's Best Manufacturing Companies 2021
Mr. Yousry Hemdan Ahmed Ibrahim CEO
GULF CENTRE COSMETICS Providing Value to Customers with Continuous Innovation 32 | March 2021 | www.insightssuccess.com
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n the past few years, the UAE government has encouraged new entrepreneurs to enter manufacturing sectors to meet the local and global requirements. There are many MNC’s that started their own manufacturing unit in UAE.
As a manufacturer, Gulf Centre Cosmetics Manufacturing LLC (GCCM) adapted to rapid and continuous innovation with a focus on providing value to the customers. During the pandemic, GCCM was among the top 10 companies in UAE that has come out with niche hygiene range of products in different format to fight against Covid-19. In an interview with Insights Success, Mr. Yousry Hemdan Ahmed Ibrahim, the CEO shares the journey of GCCM and its contribution in the manufacturing industry. Below are the highlights of the interview: Brief our readers about your company, your niche market, and your vision. Gulf Centre Cosmetics Manufacturing LLC is one of the leading 3P/Contract manufacturing FMCG Industry in UAE. Our niche market is GCC/Egypt. Established in 1985, GCCM is a Dubai based company specialized in the manufacturing of high-quality personal care, Oral care, and home care products. With our eyes on growth, we focused on becoming the favorite contract manufacturer for multinational and regional companies. We are strategic partner to many top FMCG companies and many more regional businesses.
We are a reliable, sustainable, and trustworthy partner and meet all our customers’ requirements
Today GCCM caters many of the famous household brands in this region. GCCM Management is committed to continue to maintain Quality and Long-term Customer relationship and adapts to changing requirements of Industry and Customer in most expedient manner. GCCM is open to fulfill customer requirement as a part of continuous improvement journey and do whatever required in shortest time. Our Vision: To be the Best Manufacturing Organization in the region meeting Global Standards in the fields of Personal care, Oral care, Home care and Fabric care. Our Mission: To constantly use Creativity, Innovation, Technology, and Teamwork to improve efficiencies, benchmark, and upgrade practices within the organization for the benefit of our Stakeholders.
What makes your company a preferred choice over your competitors? List the products and your expertise that you want to highlight in this article? GCCM’s core strength lies in the fact that we provide our customers start to end solutions, such as, Complying with regulatory and enforcement requirements, Product formulation, Packaging development, Complicated process and product engineering, complete logistic support, and documentation support for export all over the three worlds. We provide following services to our principals: •
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Portfolio Management: We help our associates and partner in managing their product portfolio by the mean of line extension and brand extension.
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Project Management: Each Project is allocated a dedicated project team who monitor critical milestones to ensure timely delivery of key tasks and ultimately timely delivery of customer projects. Regulatory Compliance: We stay abreast of Cosmetic Regulations and ensure the highest standards of product safety by abiding to regional and international regulations, including product registrations. Innovation: We express our creativity freely and can meet any customer requirement with high quality and safety standards. R and D Operation: We support Technology Transfer, through process validation, Technical Risk Assessment and adapting formulations to our processing equipment and complying with regulatory requirements. Quality: State of art quality control lab and ensure that products manufactured are in line with agreed standards with principles. Expertise: Our expertise lies in the manufacturing of Lotions/Creams/Shampoo/Oral Care/Soaps/Hand Wash/Talcum Powder/ Hand Sanitizers/Disinfectants and Detergents.
Being in a leadership position, what is your opinion on the impact of the current pandemic on the manufacturing industry and the related market within which you conduct business? As a contract manufacturer we too faced business slow down and volume drop through 2020. We also had an opportunity to serve the masses with high quality Hand Sanitizer and other
Hygiene products. We were provided with extended credit by bankers, concessional tariff by DEWA, extended Visa tenure by Labor and Immigration etc. In your opinion, what could be the future of the manufacturing industry post the Covid-19 pandemic? Post Covid-19 pandemic, we expect the economy to return to normalcy mid 2021 as the business outlook reassuring. Also, most of the industries are back in action, which in turn could bring back volume. With invent of Vaccine, tourism industry is likely to bounce back very soon. Also, schools, educational institutions, banks, government services are back into operation from first quarter 2021. As an established business leader, what would be your advice to the budding entrepreneurs aspiring to the venture into the manufacturing industry? As a manufacturer our advice to those who are interested to startup their own new manufacturing industry is that it is worth of setting up new manufacturing industry. Since the Cosmetics industry is worth to 10 billion for GCC market and it is growing at the rate of 15% year after year. There is demand in the market for new manufacturer, considering the high quality and service to meet the market demand. To enter the market, we need to believe in ourselves. We need to have a vision and find good employees. Challenge yourself and Believe that you can succeed, you will find ways through different obstacles and achieve the goal.
ever-cutthroat business ecosystem? Where do you see your company in the next five years? As a manufacturer we foresee tough competition in the market. We will be able to sustain our growth as believe in and follow Creativity, Innovation, Technology, and Teamwork to improve efficiencies, benchmark, and upgrade practices within the organization for the benefit of our customers. We expect at least 15 to 20% growth year on year for next 5 years. Customers looking for simple products and quick services. The value they are looking for comes from experiencing the use of a product or a service that is tailored to their specific needs and preferences. About the leader GCCM is headed by Mr. Yousry Hemdan Ahmed Ibrahim, CEO. He has a doctorate and MBA in strategic management. He started his professional career as an Auditor with KPMG. He was associated with IDCOKSA, dealing in FMCG and Pharma, as CFO and then as CEO for 25 years. Mr. Yousry joined GCCM as CEO in September 2015 as to look after GCCM and other business interests of its owners and his contribution towards the company on sustainable business, ensuring the continuity of existing customers and introducing new markets. He played a key role in upgradation of manufacturing facility and creating GCCM’s own products portfolio and introducing into the GCC region and MENA market.
How do you envision on sustaining your company’s competency in this
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UNRAVELING AND THE
MEDIUM OF NFT
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n today’s digitally connected world, digital art and collections can be sold virtually. These can be purchased through the use of nonfungible tokens (NFTs). With the advent of blockchain, the digital art and collectibles market has started to explode. NFTs help creators and investors to sell and buy exclusive digital objects ranging from 3D videos, songs, pictures, and so on. Let us delve a little deep into NFTs and learn more about them. Defining an NFT NFTs are digital collectibles which can be used to make digital transactions. These transactions get marked down on the blockchain. This can be applied to pretty much every digital work. For example, artists who make songs, videos, photographs, and 3D renderings, can sell a number of official versions of their production to people who want to buy them.
The purchasers receive ownership of the digital version of the product on the blockchain record, which is public and cannot be edited through unofficial channels. They can eventually sell their ownership to someone else in exchange of a payment in any currency of their choice. However, if a person purchases an NFT, it does not mean that only they can see it. Someone else can easily go online, find the media included in the NFT the other person had bought, and download it. Although as per the blockchain register, a person is still the owner of a certain digital content, anyone else can see or watch that media. However, only owners can sell their position on it. For example, a football association can select the highlights of the matches of top players and offer NFTs of them in limited releases. Sports fanatics can buy ‘NFT packs’ of randomized
highlights in the form of tokens. Some associations offer a certain number of each token, while offering special edition versions of token in auction sale. Hence, a customer may receive an NFT of the best goal video of their favorite player, while someone else might be lucky to get a token which is considered as the holographic version of the same goal. NFTs can be considered as trading cards in the online world. What are the Advantages of Buying a Digital Collectible? Physical objects have a variety of challenges. For example, for an artist, it is quite expensive to ship out their work, while there are also risks of the work getting lost or destroyed along the way. The same can be said for collectibles. However, digitizing the collectibles changes the game entirely.
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#DigitalEverything Ethereum does not get too far into the crypto weeds and uses a digital mining process similar to that of a bitcoin to maintain its records. Furthermore, computers help in solving tremendously complex mathematical problems to verify transactions.
Digital collectibles are easier to handle and store. You cannot lose it as long as you do not lose access to your account information. Furthermore, digital collectibles are live on the blockchain and there is physical object. Hence, this rules out the possibility of counterfeiting art or any other collectible.
There are many marketplaces which allow artists to create NFTs through their platforms, however in order to purchase and sell through larger players, individuals must apply to become partners.
Ethereum is capable of handling transactions outside its own blockchain. As such, it is more flexible than something like a bitcoin. However, on the downside, Ethereum consumes huge amounts of energy because it requires tremendous computing power to process each transaction. In spite of its few disadvantages, NFTs provide tremendous scope in terms of digital transactions and purchasing and selling of collectibles. - Ananda D.
The Disadvantages of NFTs Just like every other product or technology, NFT has its own set of downsides. Many major NFT platforms use the Ethereum blockchain, which leads to the consumption of tremendous amount of energy.
The Worth of NFTs Currently, there is tremendous cash flow in the NFT world, just like confetti floating in the air during any grand celebration. A renowned digital artist recently created an NFT of a collage he created which he sold for $6.6 million. The top football players can sell their NFTs for tens of thousands of dollars each. Purchasing and Selling NFTs Carrying out NFT transactions is easier said than done. In order to buy NFTs, individuals will have to visit online marketplaces such Nifty Gateway, SuperRare, OpenSea, and so on. Although there are varieties of options out there, the field is still expanding gradually. There are some marketplaces, which specialize in digital art, while there are many musiccentric platforms as well.
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UAE’s Best Manufacturing Companies 2021
Mr Fethi Khiari CEO
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he COVID-19 pandemic has levied a significant number of challenges on industries across the world. Pertaining to the pandemic induced lockdowns and other restrictions, companies across the spectrum of food manufacturing—as evidently stated essential—were compelled to reiterate their operational standards and processes. The pandemic has also indirectly sparked empowerment within certain companies leading them to exhibit their optimum potential in contributing to global economic recovery. One significant name among such companies is, United Foods Company PJSC, a Muscat based food and beverages manufacturer with 40+ years of undisputed prominence and reputation. In the following interview, Mr Fethi Khiari, the CEO of the company
UNITED FOODS COMPANY PJSC A Symbol of Ceaseless Quality
briefs us about the company’s expertise in the food and beverages niche and also his opinions ono the current and future landscapes of the industry. Below are the highlights of the interview: Brief our readers about your company, your niche market, and your vision. United Foods Company PJSC, founded in 1976, is a leading food company in the GCC. And it is one of the first companies to get listed on Dubai stock exchange. It is the GCC pioneering manufacturer, marketer and exporter of branded Ghee, Edible Oils, Butter and Margarine with an expanding
consumer base in over 60 countries. United Foods owns a cutting-edge factory in Jebel Ali. Our flag-ship brand Aseel is a strong market-leader in chosen categories, mainly in the GCC and Levant. It is also the number one Ghee brand in Europe. Other brands like Nawar, Safi, and Mumtaz have been available in B2C and B2B channels for almost four decades. We work very hard to bring in more quality improvements, innovations, and new categories to our markets. The introduction of Extra Virgin Olive Oil, a range of Trans-fat free ghee and margarine variants, Tahina, and a range of premium cooking oils under Aseel brand has set the beginning in the past
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years. United Foods products are, since 2015, totally trans-fat free, with zero hydrogenation. Our company’s vision is to be a leading food company in the region offering quality food solutions to our customers while always being guided by our responsibility to society and the environment. Aseel is our Flagship brand and the leading Ghee brand in the UAE, GCC and Europe. Aseel enjoys over 75% of market shares, due to its outstanding quality. Being in a leadership position, what is your opinion on the impact of the current pandemic on the manufacturing industry and the related market within which you conduct business? The Covid 19 pandemic is undoubtedly changing the world as we knew it. It is changing everything in the life of everyone and every business. We at United Foods Company have been fast to FIRST insulate our workers in urgent and high-cost fashion. We believe that only healthy workers can guarantee the production of healthy goods, for our consumers, threatened by this pandemic. We also tackled very fast our strategic issues of procurement and delivery. We made sure we have high strategic stocks and committed to the market players all their requested volumes. We also launched our Ecommerce platform to help our customers and consumers order from their IT tools and get served. In your opinion, what could be the future of the manufacturing industry post the COVID-19 pandemic? Sincerely, we have mixed opinions regarding this prospect. Without any shadow of a doubt, our consumers and their health are our guiding priority. If it is true that this kind of pandemic is
Our vision is to be a leading food company offering quality food solutions to our customers while always being guided by our responsibility towards the society and the environment here to stay, then we shall need to adopt more automations, where we use less workers and more robots. And where we shall need to train more our workers so they can add more quality related values. As an established busines leader, what would be your advice to the budding entrepreneurs aspiring to venture into the manufacturing industry? My main advice for the young entrepreneurs is that they do their market research well, look for gaps in the market, check latest technologies and understand the consumers. Once they have those elements then starting a manufacturing operation will be made easier. It goes without saying that the first ingredient for their success, will be their level of passion for what they want to do.
ghee producer and exporter, to a more general food producer and distributor, mainly in the Local market. Our objectives for the 5 years to come, is to further strengthen our role in the UAE by producing and marketing a wider range of food products. We do not imagine growing only organically. We are preparing for a major acceleration.
How do you envision on sustaining your company’s competency in this ever-cutthroat business ecosystem? Where do you see your company in the next five years? United Foods Company is celebrating its 45 years this year. In this period of time, UFC moved from being just a
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