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VOL 02 ISSUE 04 2022 The Most
Promising C ntent Producti n Service Provider
WERBE
Experience marketing evolution on web 3.0
Towards the Digital Revolution
I
n the digital kingdom, content is the king. Although the digital kingdom was established post-twenty-first century, content marketing is an old concept. And it was not called such; John Deere became that concept’s earliest innovator by producing and publishing a farmer’s magazine. Then in 1902, recipe booklets were published by Jell-O to advertise its products wrapped in tasteful recipes targeted at the right audience to capture the market. And the strategy became successful. Although today’s social and digital brand marketers call it content or digital or sociodigital marketing, the strategy is similar. Over time the strategy has evolved, and now it has been called content and production service solution, but the primary components, aspects, and formats are the same. A promising content production service requires basic knowledge of your target business market, a clear and amplified brand communication message, and a welldevised advertising and promotional strategy. It is time, money, and efforts
consuming. Also, it distracts companies from their primary objectives. But it is the most essential business demand in the digital world. This is where a specialist comes into the picture. The industry knows it as WERBEX, the digital marketing Expert. It expressly understands your core business, values, mission, vision, and ultimate objectives. Then it devises precise, end-user-centric, personalized, exciting and most promising content marketing strategies. Then using its best advertising, promotional and PR resources, WERBEX showcase and promote your business as a brand in front of the customer by strategically positioning it in the digital space of web 3.0, where you will witness its marketing evolution first-hand. Insights Success’ special edition of The Most Promising Content and Production Service Provider depicts their enticing story towards the digital revolution in the following pages. Read on to get enamoured, enthralled, and enchanted!
Abhishek Joshi Deputy Editor
abhishek.joshi@insightssuccess.com
werbex 2022 is recognized as
The Most
Promising C ntent Producti n Service Provider
with its innovative ideas and exceptional services in the industry.
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Editor-in-Chief Pooja M. Bansal Deputy Editor Abhishek Joshi Managing Editor Gaurav PR Wankhade
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WERBE C O V E R
S T O R Y
Experience marke ng evolu on on web 3.0
What you create is based on what your company offers and what consumers need. The right content makes the perfect connec on
The Most
Promising C ntent Producti n Service Provider
SHARON SINGH
O
ne of the most graceful ways to create impact is – to develop stories instead of just writing, create appeal than just designing, provoke the audience instead of just marketing, manage the show instead of just presenting the package. Media marketing stands tall in this process as it delivers all of it. Playing with words, using different colours, adding a unique element for branding is transforming the world of media marketing. With the evolution of technology, it became convenient to reach out to people and showcase the amazing art of content creation. And now with the decentralised approach, everyone partakes in the revolution – that's the power of global connectivity from your room. Staying up to date with the popular trends, with an innovative approach towards ideas, critical thinking while writing and designing, precise knowledge of technicalities, hands-on experience in content creation are some of the major factors in the vast arena of digital marketing. WERBEX accounts to be one of the leading web solution providers with core exceptional content services and strategic marketing approach.
Our main mo ve is to organize our client's resources to make them universally accessible and useful
WERBEX: Experience Custom Interactions on WEB 3.0 Since its inception, werbex has quickly forayed into merging tech with creative communication, making it a leader in content production and web development assets. With more than 12 years of experience, the team has worked with brand leaders within the industry categories to strategize business marketing and achieve long term goals. We're Redefining Web into an Experiential Marketing Space A one-stop Digital Media Marketing Agency (DMMA) for authentic content, web development, native application, and video production. We help niche businesses build engaging content, with organic outreach and sustainable growth through online media assets. We support the transformation of your business marketing through actionable content and post production. Our firm's mission is to become a highly valued nichebased production-integrated web development company. Having a talented team across various domains helps it drive results from creative and technical expertise. With its senior-most team of strategic consultants, as experts in accelerating change for business and individuals, WERBEX does the research, builds the campaign, executes, and run their businesses as partners. With a firm belief and informative approach, the company has come to understand that not only educative content makes conversation but impacts on the audience too. This is why they play by the book but plough by the heart. WERBEX builds brands on proof than promises. What makes WERBEX a go-to marketing communication developer? "It's tempting to daydream about what it would be like if you had no competition at all. Keeping that in mind, we understand that a crowded marketing has far less room for expansion. Storytelling is a great way to build your niche, by creatively crafting stories around your products. Through the use of stories, you can become a part of your prospect's regime and not remain a stand-alone product or service. This is what we aim to achieve by adapting to distinct customer needs," says Shashank. The company excels at designing graphics along with writing journalistic articles, branded insight content, and social media copy. It enjoys editorial work the most. It has also had experience pitching ideas for articles or videos to clients as well as internally to editors.
Its purposeful approach and a common set of values bind the company together. The team brilliantly captivates, retains, and provides goal-oriented solutions for its clients by shaping their businesses digitally. The company is quite vocal about its core values, which are - Authenticity, People-centricity, and Customer Experience. We have extensive experience in developing multi-faceted technicalities to customise each and every project. Core Idealistic Genesis WERBEX started with passionate office peers, who wanted to evolve consumer experience with tech and design. We have been fortunate enough to have developed into a fullgrown organization with 7+ members based globally working day and night; catering to over 35+ clients worldwide. As an established digital media production agency, WERBEX has specialized in producing rich, visually appealing, and engaging online content for brands and individual entrepreneurs. It started as a freelance web and video production company developing intellectual assets and creating short, animated videos for pharma companies and non-profit organizations. It forayed into highly advanced technical and creative expertise to its clients. Being a performance driven, ad-tech and creative design agency. We help hire remote teams, carry out projects with web dev and digital marketing experts, on a long-term project and service outsourcing model. Moved from New Delhi to Noida (-a film city for North Indians), the team established WERBEX as the expert content production and marketing company. Specialization in niche market development and leading scalable businesses towards growth. The new clients extended from not only ed-tech or fin-tech but sustainable energy compliant companies. The objective to generate curiosity from content engagement, if not direct leads, helped brands build credibility and trust. This gave the clients an amazing edge over their competitors. Each association is unique. Along these lines, the team at WERBEX proposes solutions custom-made to their particular necessities. The company communicates directly with the clients, in real-time. It builds trust, delivers with speed, precision, and integrity, and, ultimately, it strives to establish long-term relationships.
Developing a speciality through storytelling and specialisation can take time, just as finding and solving pain points of a problems. It takes people several weeks to devise its story and then regularly turn it into a consumable content such as blog posts and email marketing campaigns. Specialization can be a long-term process that involves gradually phasing out products and services that don't fit into your speciality. Thus, the team was gradually was able to increase its clientele. "We use a variety of partnership models to accommodate for each client's content needs. With content production teams at Noida's NSEZ IT hub spots, we're handling international businesses located around the world," says Shashank. The company expanded its horizons in producing the most engaging content to bring value. It helps the clients constantly see the bigger picture, making dreams happen since 2020. Balancing the Studio & the people WERBEX started with easing the web-related content production for B2B clients, began from content development as the need of the hour for many of the
Agile services based on business objec ves, reflects in the results
SHASHANK SRIVASTAVA
publishing clients who are authors, professionals, and work in corporate business to business. It quickly forayed into developing native assets for the same clients as the requirements arose and market established for the go getters in the digital space. A compelling website may require content that stands out. The company aims to provide quality content with a creative flair, enabling businesses to boom and create a superior digital presence, bringing in more quality customers and generating revenues. The company's services include - digital branding, research blogs, social media posts (Instagram, Facebook, Twitter), email pitches, podcast scripts, articles, and blogs. Video production may appear to be a challenging task, particularly in this digital age. Whether it is pre-production, production, or post-production, the company can assist at every level of the video production process. It caters to a variety of services, such as - high-end digital production, dynamic video ads, YouTube ads, campaign development videos, animation, live-action videos, promotional and marketing videos. From building an online platform for any organization to
generating leads and managing a platform, the company has it all figured out. "Take your organisation to the next level with our diverse work methodologies and technical insights that are personalised to match the need of the hour ergo keeps you ahead of the competition. We provide the following services: Web development (Creating, building and maintenance), App development, Frontend-UI designs, App Demos, Site management, Programmatic ads, Search, and multi-platform paid ads," states Shashank. Most of the brand concerned marketeers went up a notch to manage their online presence and increase awareness through different platforms. Which created an ever-changing audience communication system. We call it, advertising. The company operates in the digital space and help people in niche domains to run specific marketing campaign as programmatic ads. It helps them produce those ads including carousels animation, videos, and GIFs. Over the last few years, we have worked towards growth using the latest in Web Development and video production such as 3D Max, PremierPro, AfterEffects, NUKE, DaVinci, FCP etc., along with online editing tools including Blender, RenderForest and InVideo. with our expertise in 2D, 3D animation, GIFs, kinetic typography, sound and
visual effects design, we help clients produce web media including youtube skips ads, explainers, demo-reels, app demos, post-production with our professional creative and motion graphic artists from the industry. With our contractual outsourcing and dedicated resources on an hourly, monthly and annual retainer it gets easier for ventures to allocate and devise systematic plans. We also provide 24x7 live chat support for any immediate assistance, short-term or long-term projects. It has also been working on the development of web pages, native web applications, programmatic ads and other aspects in the web development field. The company does not have enough time, but enough talent makes up for it. A Man with a Vision "Stepping into the unknown territory has always come with its own set of challenges. Dropping from B-Tech CS engineering college, I dreamt of starting something on my own. However, that dream came crashing down when I took a year off and nothing seemed to work out. Taking a leap of faith was the last resort. I wanted to innovate, grow, and succeed, all at the same time, but time has another script written with difference of voice.”
"In this highly competitive industry, where not only creativeness was admired but also celebrated, I was able to pave my way through determination and hard work," says Shashank. The great thing about art and science is that it keeps you company when the time hard for you. Specially when you are coming up from nothing, which is what people do in this field is selling something from zilch, without knowing what and where it will lead you too! Building everything from scratch required an immense amount of time, skillset and patience. But most importantly, it required consistency and persistent support from the team and clients. "With their love and support, I was able to overcome the obstacles and challenges and to this day their support has been uplifting," adds Shashank. Reaching peaks of achievement! The simplest and most basic advice the team wants to give is there is not solution without a problem. Find the problem! According to reports, the content and production industry is said to be worth over $400 billion in 2021. And further research states, it'd grow by another $269 billion by 2024,
SMRAN GILL
bringing the total worth to over $600 billion in 2024. Now, the content and production industry may sound like an attractive option to many. "But believe me, thriving in this industry requires consistency and versatility. And only a few, possessing these qualities and willing to make sacrifices, can reach the top," states Shashank. Being creative and delivering content tailored to the customer goes hand in hand with generating leads based on the content. The content and production industry thrives on authentic and original content. The company has started small from providing those promotional SMS content people receive over their phone to now developing high-quality websites and multi-format videos for the kind of web action people want. Things have changed since then, and WERBEX have started considering the development of cloud services, native web development and decentralised content creation as well. Innovation and the urge to grow is what makes the company stand apart. Grass is always greener on the other side: Not as Flowery as it Looks Bringing value to the client is one thing that every agency looks forward to. Merely providing services is not the runof-the-mill decision for any brand or marketing manager but to yield outcomes from the services is the dire need.
For WERBEX, work is valued than just being done
The company has faced challenges towards getting the client to understand the results of the services it provides. But this challenge is only for the first instance. "Once the client starts to achieve the impending results, they start to believe in our approach," mentions Shashank. The content and production business are a vast industry. And with competitors on the rise, maintaining an ace position becomes crucial. Every business claims to be able to meet the needs of its customers. WERBEX keeps the same commitments, but also takes into account the uniqueness of each project. Its work, like each of its customers, is one-of-a-kind. WERBEX helps companies build brands that last. It pushes companies with the right plan, the right people, and the right culture. It is here to help people realize their potential and discover what's next. While many content writers are given information regarding their target audience, some are expected to figure it out on their own. Analysing customer demographics is one way to learn which market to focus on. Another way is to analyse the products or services. For example, in most cases, people will not market adult diapers to people in their 20s. It is important that the applicant be willing to dig deep to understand the audience. Content marketing efforts are usually side-lined, owing to their incoherent nature. To explain the importance of the same to the client's demand becomes essential. However, once they're on board, they do achieve the desired results. Technological Advancements with Web 3.0 After the World Wide Web, the web has been versionised many times however, keeping a track with the timelines of its impact on the audience. It is classified through its three decades spread, concluding the varied versions from 1.0 to 3.0. While it has orginally been designed to do basic information sharing between scientists in institutes and universities in UK and Euorpe, it evolved to become the backbone of today's economy in such a way that it can manage to cause catastrophic impact if shut. On the good side, millions of people can benefit from using the Internet every day. It has truly shaken and perhaps taken the mankind to a whole new level. So how does it impact today's world and when people rather become early adopters than being late to the party. The more tech-friendly, or I must say, user friendly the DB
management system becomes, a high customer browsing experience. The UI/UX development of any web assets the trasition is becoming evident. There has been a monumental shift in companies adopting and adapting themselves accordingly. The below statistics* are just as real as appears. • PWC found that 32% of the customers would leave a brand they loved after just one bad experience. • “3⁄4 of mobile users say they're more likely to revisit mobile-friendly sites.” – Google • “32 percent learn about application performance issues from end users.” – ManageEngine • Only 55% of companies are currently conducting any user experience testing. *Source: https://uxcam.com/blog/ux-satistics/ Technologies of the fourth industrial revolution are blurring the lines between the physical, digital, and biological spheres of global production systems. Every bit of technological advancement is important let alone using the internet. From using google maps to reach the destination to ordering food through Zomato, technology has embedded itself in the tiniest of chores.
content that would draw the reader's attention as soon as possible. Our modelled companies have been able to create an impact on their customers almost instantly and thus have resulted in tremendous growth," says Shashank. Pandemic – A boon to Digital Media Space "COVID came as a body blow to us. We shifted to a surviving the pandemic mindset. We had to manage cash, take care of people, ensure our people kept their jobs and salaries," said Shashank. With pandemic, various industries faced recession all around the world. Luckily in WERBEX's case, the pandemic has only generated more need for authentic digital content. With global digitalization, the pandemic served as a blessing in disguise for the team. The need for robust advertising through digital media in one way or another increased the value for services provided by WERBEX. "Considering the pandemic situation, we worked our way by following guidelines mandated by the government. Our employees are our greatest assets and so safeguarding their interests and health is our top priority," states Shashank.
Technology has enabled humankind to perform more efficiently. The time and labour comprised to do a certain task have been replaced by technology. Employing the latest technology in our work has enabled the team at WERBEX to serve their clients more proficiently. Companies use advertising to sell, however, their approach towards marketing is changing. In the post-millennial society, synergistic advertising practices ensure people receive the same message from a variety of sources and on a variety of platforms. Advertising has transformed since then. As technology and media have allowed consumers to bypass traditional advertising venues, every aspect of the advertising world has had an amazing transformation. "From the invention of the remote control, which allows the company to skip television advertising without leaving our seats, to recording devices that let us watch programs but skip the ads, conventional television advertising is on the wane," states Shashank. And print media is no different. Advertising revenue in newspapers and on television fell significantly in 2009, which shows that companies need new ways of getting their messages to consumers. Thus came the advent of websites and social media. "That being said, we make sure to provide Search Engine Optimized
More than just advice, we build results
NADIA CAHN
WERBEX created a schedule and adhered to timelines so that its clients don't suffer in any way through the pandemic situation. If a silver lining can be found, it might be in the falling barriers to improvisation and experimentation that have emerged among customers, markets, regulators, and organizations. In this world, some things will snap back to their previous forms, while others will be forever changed. That being said, the need for digital services has increased and the company has been able to help various niche businesses to grow even in these difficult times. Moving Forward with Safety as the core messaging Every company knows how to pilot new digital initiatives in 'normal' times, but very few do so at the scale and speed suddenly required by the COVID-19 crisis. That's because in normal times, the customer and market penalties for widespread "test and learn" can seem too high, and the organizational obstacles too steep. WERBEX follows WHO protocols and assists its employees at every point they need them. We have evolved ourselves to permanent remote hiring so that our employees feel sense of understanding. Since the nature of work
requires a lot of communication and human interaction to understand the project well and proceed with the same. We have very well adopted latest communication technology including but not limited to CRM management, slack, asana and Monday.com. As a team, the firm tries to resolve any difficulties faced by its members. "Remember the uprise of zoom? Yeah, maybe we had something to do with it! All our communications and operations have taken place smoothly – all thanks to zoom," exclaims Shashank. Recalling Ups and Downs "Our journey has not been a smooth one but rather a rugged one filled with challenges and obstacles. However, moving forward we took every obstacle as a checkpoint towards reaching our goal. We embraced the struggle and burnt it as fuel for our journey," says Shashank. WERBEX started modest, sending out promotional SMS messages to phones. Now, they are working on creating high-quality websites and multi-format films customized to their current market needs. "From our humble beginnings back in 2018, we have
expanded internationally, serving global clients, at present. We have provided our valuable services in various industries such as healthcare, education, fin-tech, logistics, consulting, publishing, and many others," states Shashank.
commission is meant to further our firm's marketing interests. So, I need to understand its exact purpose and desired outcome. Work with a creative team that's truly invested in what you're trying to do.”
Impactful Advice When asked for Shashank's valuable advice to the young entrepreneurs, he said, "Be the real person and work so efficiently that every client wants to work with you, and only you. Putting together a team based on their strengths and weaknesses is very important. The last time I disagreed with my creatives, it was because all of them had the same editorial background, and I felt our direction was becoming one-dimensional and not actionable much."
Consistency is the Key! WERBEX is planning to set up such an infrastructure that boosts the morale of all its employees once they are back. That way, the firm shall start its future with its very own backbone of the company – the workforce. In this competitive industry, one has to have a hold of current affairs and the know-how of the company-client you have pitched for.
"To remedy this, I put together a set of case studies that illustrated what I had in mind for our project. I also requested help from another team member from the traditional marketing department, to sit down with my team and myself to analyse how to improve our content and meet business goals," adds Shashank. Shashank further adds, "an understanding of the fundamentals of digital marketing is crucial for content managers. Because every piece of content that we write, or
We do not have a massive fan following or industry giants talking about or sponsoring us yet. However, if we create something, and it doesn't work, then we know we've not been able to bring on the results. We try harder and we try till we get it right. An extraordinary innovation with B2B demand generation and marketing is only developed by smaller, leaner, and scrappier entrepreneurs and startups, before being adopted by more conservative, slower-moving larger brands with bureaucratic approaches.
In context, as of last year, over 35% of our new business had been sourced from linkedin. And that ratio has remained remarkably consistent till date, as we scale up and up. We are ever-growing, hard-working, indigenous people craving for amusement in everything we do. At werbex we focus on micro-niche, startups, tech-management systems providing enterprise solutions for people who are using linkedin as a solution provider and not an entertainment zone. Our focus remains on strategies that lead to revenue, sales funnel and lead generation for the target segments.
agency. We help people hire remote teams, carry out projects with web dev and digital marketing experts, on a long-term project and service outsourcing model. We offer contractual outsourcing and dedicated resources on an hourly, monthly and annual retainer. We also provide 24x7 live chat support for any immediate assistance, shortterm or long-term projects. When you hire dedicated off-shore content marketers, developers, and video editors based in india, you save 40% of your marketing budget.
This year we have come to rebrand ourselves as werbex involving experiences from the web 3.0 metaverse. The internet is waiting for you to create the magic. As a performance driven, ad-tech and creative design
If this interests you or you have any queries about the services, please feel free to reach out to our sales team at sales@werbex.co.uk or get in touch with our overseas business head at sharon.singh@werbex.co.uk