India's 30 Under 30 Dynamic Business Leaders

Editor’s Note

DYNAMISM: THE KEY DIFFERENTIATOR

AAs we observe the industry scenario, few

organizations have sustained and emerged successful. The various factors contributing to their success identified include excellent quality, consistent service, focused customer relationship management, and the role of business leadership. Business leaders in the modern industry have been progressive in their approach and instrumental in leading teams toward the effective implementation of the right strategies that have resulted in organizational success.

Modern entrepreneurs have displayed inspiring energy in their communication, actions, and methods of guiding managers and team leaders. Having a clear vision, the young business leaders are focused on building the process and innovating new ideas for better and more effective work collaboration. They encourage the active participation of employees in contributing new creative ideas on workplace and process enhancements.

The dynamism in business solutions that elevates the morale of everyone around them is one of the prominent motivators. Developing and maintaining high-quality standards, harnessing a culture of cooperation and teamwork, and going beyond the conventional paradigms of the industry by innovating the company offerings, have earned them well-deserved success. The young business leaders have created their own benchmarks of professionalism with impeccable and genuine customer service. Their honest customer-centric approach has gained them trust and respect thereby fueling their success.

In our latest edition of 30 under 30 Dynamic Business Leaders, we have featured some of the very young and dynamic entrepreneurs who have skillfully crafted their success stories through several inspiring and interesting

facets. Achieving new milestones of business excellence their stories portray a different dimension of dynamism.

As you engross in the glimpses of dynamism of these young entrepreneurs, the edition also includes a couple of insightful articles to enlighten your reading experience.

Hope you have an inspiring and delightful read. Enjoy the dynamism within.

Vasaini, Founder

Educational Services

Educationist, web developer and entrepreneur based in Dehradun. Abhinav offers services in Career development coaching, interview preparation, public speaking and leadership development

A dedicated change-maker in agricultural developments. Amandeep is a passionate, humble and enthusiastic team leader

Akash is a B.Tech Computer Science and Engineering, is a passionate software developers and innovator in technology applications

Following Love, Experimental Films

The Art Institute of Chicago

Classpluss

TIGI HR

Gramophone

FrontRow

SMMPackage

Abhiraj is Chief Storyteller in Following Love, a Facebook page on passionate aspects of life. He is also an independent DPCE (Director, Producer, cinematographer, Producer) under his own banner Experimental Films based in Mumbai.

Biraaj Dodiya a BFA from The Art Institute of Chicago and MFA from New York University carries the artistic legacy from her parents. Biraaj a unique sculptor and a painter crafts paintings that are dense, layered and texturerd with rework.

An Electronics and communications engineer, Bhaswat is a skilled professional in e-learning industry with analytical skills, sales, IT Strategy, Enterprise solutions, and account management

Dax is a entrepreneur who offers professional services in human resources, leadership development, outsourcing, strategic planning, HR consulting, digital marketing and social media marketing

Harshit is an IIM Ahmedabad allumni, a passionate professional in sales and marketing offers innovating agricultural solutions to farmers through technological applications.

Ishanpreet's innovation FrontRow offers classes taught by celebrities in fields such as music, cricket or comedy, paired with a community platform that gives learners regular activities, competitions and peer engagement to practice and showcase their talent.

A young and dynamic entrepreneur with flair in business development, market analytics and inoovations. This Hyderabad-based woman leader has her Global Masters in Management from London School of Economics and Political Science.

A young and dynamic entrepreneur with flair in business development, market analytics and inoovations. This Hyderabadbased woman leader has her Global Masters in Management from London School of Economics and Political Science.

Based in Indore, Meeta is a passionate fashion entrepreneur who has created her niche in the fashion world through her exclusive range of customized designer outfits.

FrontRow

Classpluss

YouTube Community

Headquartered in Singapore and with offices in Australia, UAE and India, SSI provides consulting, project implementation, program management and training & education services across key sectors such as real-estate, smart cities, infrastructure and facility management, manufacturing, healthcare, environment and financial services.

Mukul is a B.Tech in Electrical and Electronics from IIT Roorkee, a passionate and innovative entrepreneur

The youngest and the first female vertical head of youTube, Niharika leads the YouTube shorts creator strategy and community building efforts to scale across APAC markets.

Ishanpreet Singh, Co-founder

Harshit Gupta, Co-founder

Keerthi Reddy Kotta, Co-founder and COO

Jitendra Goswami, Founder

Sta Twig

Mikhil Raj, Co-founder

Meeta

Rooh Silhouettes

Niharika Kapoor, APAC Lead

Mukul Rustagi, Co-founder

Dax Bamania, Founder and CEO

Bhaswat Agarwal, Co-founder

Biraaj Dodiya, Artist

Abhiraj Rajadhyaksha, Digital Content Creators

Akash Sinha, CEO

Amandeep Panwar, CEO

Cashfree

BharatRohan Airborne Innovations

Abhinav Gaur, Founder and Managing Head EduPorm

Nikita is a dynamic leader and a sustainability enthusiast. She is a Master in Media and Mass communication and is a recipient of award for her inovation in battery technology.

Nitin is a tech-savvy entrepreneur with skills in entrepreneurship, market research and business strategy.

Rajat Tiwari is creating a whole wealth of empire in investment banking and helps his clients, including startups, businesses, individuals, as well as the country with economic growth.

Rishikesh is a young and dynamic business leader offering innovative solutions in Event promotions

A B.Tech in Aeronautical Engineering, Rishabh offers dronebased study helping the farmers from impending crop threats.

Santanu Agarwal, Deputy CEO

Shivangi Jain, Founder Paisalo Digital

Saravana Suresh, Co-founder

Satyajeet Patnayak, CEO

Sharon Beauty

Shivangi Jain an innovative and futuristic entrepreneur, manages her business venture of manufacturing natural and healthy personal care products.

Santanu is a B.Com with LLB from Amity University posses skills like management, leadership and strategic planning.

Vector Solutions (India) Pvt Ltd

Fydo

Satnaik Roy, Co-founder

Saurabh Singhal, Co-founder

Shefali Vijaywargiya, Brand Manager

Siddharth Oberoi, Founder and CEO

HyperXchange

mCaffine

Dr Saravanan Suresh is a professional power management consultant offering effective power solutions to diverse industires

A passionate entrepreneur, mentor and speaker, Satyajeet is a B.Tech in Mechanical Engineering from College of Engineering Bhubaneshwar.

A visionary entrepreneur with great dedication and passion for innovations in sulutions towards pepetual betterments.

Saurabh holds Bachelors degree in Petroleum from IIT Dhanbad. He is a dynamic entrepreneur and passionate expert in supply chain segment.

Amul Kool

Shefali holds B.Tech degree in Electronics with MBA. She is a passionate marketer associated with AMUL since 6 years

Let's Shave

A passionate entrepreneur, Siddharth specializes in innovative solutions that enable transformations in the modern business arena.

Zarina Poonawala, Founder

Umesh Sharma, Marketing Head Abbzoh Expertise Unique/ The Life Manifesto

Bazaar Retail Pvt Ltd

Umesh is a dynamic young marketing professional with rich experience of working in diverse sectors, specializing in value-chain segment.

Zarina Poonawalla is a Life Coach, Educator, Emotional Intelligence Practitioner, and podcaster. She is the founder of Abbzoh Expertise Unique which focuses on learning and evolving to benefit individuals, leaders, stakeholders and organisations worldwide.

Rishabh Choudhary, CTO

Rishikesh Kshatriya, Founder and CEO

BharatRohan Airborne Innovations

BOYOG

Rajat Tiwari, Vice President of Credit

Nitin Jayakrishnan, Co-founder and CEO American Investment Bank

PandoCorp

Nikita Baliarsingh, COO Nexus

A Visionary Socio-Edupreneur Tech-Empowering Future Generations

Identifying a problem and unique idea to resolve it is key to success as an entrepreneur.

Abhinav

Gaur Founder and Managing Head EduPorm Educational Services

According to Hinduism, ‘You are not remembered for what you receive, but you are remembered for what you give back, so always give more than what you receive in life and when it comes to giving, what is more precious than education than wisdom and than happiness?’

Abhinav Gaur–the Founder and Managing Head of EduPorm Educational Services –is a young doonite who decided to say no to corporate hustle in big metropolitan cities, left opportunities at top multinational companies and decided to work in his hometown Dehradun. With an aim– not to become a millionaire but instead –to be an asset to the city, he came up with EduPorm; the name means an educational bunch of flowers. EduPorm Educational Services is an extraordinary startup venture that is not hustling to become a corporate giant or so-called unicorn, but it is beyond profits and margins.

The Making of an Exemplary Leader

Abhinav had been born and raised in Dehradun, Uttarakhand, a place which is also known as ‘the education and research hub of India.’Abhinav completed his schooling at Kendriya Vidyalaya in 2015. He was followed by his graduation in science from Hemvati Nandan Bahuguna Gharwal University, post-graduation in chemistry and a professional degree in education from Shri Dev Suman University.

Doon Valley has a rich colonial history. Being a pure doonite, Abhinav’s family roots were linked to the colonial history of Doon Valley with his great grandfather Late Shri Fakir Chand Gaur, who served as a British Zamidar for Tea, Leechi, and Basmati produced during the dominant colonial era, followed by his grandfather Late Shri Mandan Lal Gaur who was an influential-elite accountant for agricultural produce in newly independent India. While his great grandfather from his mother’s side Late Shri Ayodhya Prasad Shulka, was a reputed officer at Forest Research Institute, his grandfather from his mother’s side Naredra Narayan Shukla is a retired sericulturist from Forest Research Institute.

Abhinav’s father is a retired government officer. Through him, Abhinav was introduced to the world of scientific research, while his mother motivated him towards the domain of chemistry. From a young age, Abhinav has been passionate about making a significant difference in society, and from his senior school, he started volunteering with different NGOs. In 2015, at the age of eighteen, Abhinav

decided to start his own social venture to promote animal activism, vegan living, education for all and environmental protection campaigns. In 2018, after graduating, he involved himself in the coaching and tutoring sector.

Within two years his first small-scale coaching institute grew into a brand with over 5000sq.ft state-of-the-art infrastructure at the posh locality of the popular Rajpur Road of Dehradun. His name was popularized, and he got excellent reviews as a teacher. But when a nationwide lockdown was imposed, time changed its course for Abhinav, and his institution failed to survive the kick of the pandemic. The mentality of never giving up–no matter what happens kept Abhinav focused and going. He started to look for Ed-Tech options. He realized that there is a gap to be filled between educators and new technologies. First, he began to train his staff for efficient and effective online teaching. A few months later, EduPorm was born under the umbrella of Yuvaan Research & Educational Trust.

Abhinav Gaur is politically very active in district Dehradun's Raipur and Doiwala legislative assembly. His name was speculated as the possible MLA candidate for 2022 Uttarakhand assembly elections–but rumors shed off as he was under twenty-five years of age in March 2022. As a rising political leader, he aims to make Dehradun the research and education capital of India.

Flowering of EduPorm Educational Services

The unique journey of EduPorm started in August 2018, when Yuvaan Research and Educational Trust was founded by two educators Abhinav Gaur from Dehradun and Himanshu Thapliyal from Pauri, intending to establish an offline and online educational platform to serve the following objectives:

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Offer quality education at affordable fees to backward students of hill state Uttarakhand

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Promote Vedic mathematics, Vedic science, and astrology

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Collaborate with government, universities, and research institutions to involve school students with scientific research in order to develop their scientific temperament, and

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Offer training and support to schools, teachers and students, thereby improving quality standards of education across Uttarakhand.

Initially, the trust was associated with offline educational platforms with a little bit of online presence.

However, when the pandemic disturbed offline education, the mode of education shifted towards developing online resources through which creative courses could be offered to students.

Bridging the Tech Divide

Using third-party services, Abhinav realized that there is a gap between education and technology that can be filled. When vaccines were available and the situation seemed to get back to normal, Abhinav directed the work towards developing offline resources and recovering from damages caused by the pandemic.

During the second wave, when online became a new norm, under the umbrella of Yuvaan Research and Educational Trust, a venture by the name of EduPorm Educational Services was launched in March 2021. The aim was set to create an elite platform that can bridge the gap between education and technology. A non-profit venture that serves the interest of educators and students. By offering general education and short-term skill-building courses, now the horizon has been expanded to help educators get online and effectively teach using technology.

Dynamic Hybrid Model

After nearly a year, EduPorm offers teachers dynamic web portals, social media management tools, and educational content. It is also growing as an offline brand called ‘EduPorm Classes,’ with two functioning branches in Dehradun city and a handful of more franchises coming soon in Dehradun, Haridwar and Saharanpur.

EduPorm Classes is rated as one of the fastest scaling profitable educational franchises in North India. Under the visionary leadership of Abhinav, for the last twelve months, EduPorm has been grooming educators into online/offline brands, delivering affordable tech support to educators, bridging links between students and educators, putting smiles on the faces and good grades on the marksheets of many students and lastly growing as a social, not for profit venture.

An Emergent Largest Ed-Tech Venture

Continuing on the same path, Abhinav aims to techempower government primary schools; his vision is to reach as many primary schools as possible with highquality and effective audio-video content. With more than one thousand animations, more than two thousand pdf files,

more than two lakh questions and a variety of tech-support, today, EduPorm has emerged as the most significant Ed and Ed-Tech venture coming out from the hilly state of Uttarakhand. The credit goes to the dedication of Founder Abhinav and Co-founder Himanshu

Founder of the Yuvaan Research and Educational Trust and the reason behind the EduPorm’s success, Abhinav is just twenty-five years young doonite with a vision to give back to society.

Reinventing Vedic Principles of Holistic Education

Being born in a Hindu Brahmin family and raised with Brahminic values , Abhinav has been inclined towards improving educational standards from a very young age. Later his life took him towards offering education, educational services and building strength through valuable research.

His values are reflected through his work, where one can witness Vedic principles of offering education to all, keeping education free from greed and, most importantly, education to build character along with the mind are being followed.

This venture is unique and credible because the founder is himself a teacher of chemistry, not a suited businessman trying to pitch a product. As a teacher, he is aware of daily challenges and hence can resolve them.

Rising Star on Dehradun’s Educational Horizon

Dehradun is synonymous with research and education. The beautiful city is surrounded by Himalayan ranges, greenery, pleasant weather, and a peaceful environment. It is home to the Indian Military Academy, Forest Research Institute, Indira Gandhi National Forest Academy, Rashtriya Indian Military College, Uttarakhand Ayurveda University, Wadia Institute of Himalayan Geology, and the Indian Institute of Remote Sensing, Meteorological Survey Of India, Indian Institute of Petroleum, Wildlife Institute Of India, KDMIPE and Institute of Drilling Technology. It is the headquarters of the Surveyor-General of India and the headquarter of Maharatna ONGC. According to the combined survey based on health, infrastructure, economy, education, and crime, conducted by Dainik Jagran and KPMG, Dehradun is one of India's safest cities.

The city has been regarded as India’s education and research hub for centuries. It proudly carries the label of

“school capital of India” with top colonial schools like Convent of Jesus & Marry, Mussoorie, which is the oldest girl’s boarding school and Col. Brown Cambridge, Dalanwala, which is the oldest boy’s boarding school. The very popular ‘The Doon School’ is also located in Dehradun city at the foothills of the Himalayas. Prominent personalities like Rajiv Gandhi and Amitav Ghosh have received their education from some of the revered institutions of Dehradun.

After Dehradun became the capital of Uttarakhand, in the last few decades, this city has tremendously evolved not just as the educational hub of Uttarakhand but all of the India as well. In a span of ten years, Dehradun witnessed a threefold increase in the number of management and engineering colleges as per a recent survey by the Higher Education Department of the Uttarakhand Government.

Yuvaan Research & Educational Trust has been established on the strong principles of improving education quality standards in Dehradun and involving young budding scientists of tomorrow with credible research opportunities. EduPorm is an emerging Ed-Tech venture that aims to be a star on Dehradun’s educational Horizon.

Unique Educational Transformational Proposition

EduPorm Educational Services is a not-for-profit venture. Annual turnover spreadsheets do not map our success, but lives map it we have changed and influenced.

The venture does not serve the industrial or corporate interest, but it focuses on offering services to teachers, schools, institutions, and the students at pocket-friendly fees.

The venture aims to bridge the gap between education and technology so that both education providers and seekers benefit.

As a tech venture, EduPorm offers tech-friendly dashboards that are easy to use and attractive to display. It helps educators and educational platforms grow as a brand and reach maximum potential. It helps in linking educators to students and vice versa. The aim is to tech-empower education and resolve issues educators and students face.

As an Edu-venture, EduPorm offers the best quality education, high-quality study and revision material with unique and effective mock test series for the K-12 segment and competitive examinations like CUET, CTET, IMUCET etc. The venture also offers various pre-recorded and live skill-building certificate courses. The aim is to empower students by building their knowledge base and practical skills.

As a social venture, EduPorm, under the umbrella of Yuvaan Research and Educational Trust, offers students free education, scholarships, and much more. At the same time, it trains the teachers and empowers them with skills and knowledge.

Ÿ

We did not choose to serve the big corporate clients; instead, we offered services to teachers, schools, and small-scale institutions.

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Our web portals are techno-friendly and easy to use. Complex features are replaced with familiar ones. Our dashboard is similar to a Facebook page where the update can be posted with a single click; our online classes integration is as simple as a WhatsApp video call.

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We not just offer web portals but also ensure web presence so that gap between students and educators can be linked.

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A school’s website or institution's website must be about learning, so we not just offer fancy blank pages but also educational content like animations, notes, mind maps and much more.

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As an offline and online institute, we work with the best teachers, selected through a complex process; we ensure that our students learn & develop skills.

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Vedic approach inspired by four popular Vedas make our teachings unique.

Surmounting the Challenges

Education is not about selling a product. No research and development can be implemented in this sector to improve product quality as there is no product at all to improve. A teacher is basically selling his/her words and experience, so the positioning of a teacher as a brand is a fundamental

necessity in this sector. Parents look for experienced teachers, and experience does not grow on a tree; it comes with time when year by year, an individual learns and improves continuously; contradiction is that an experienced teacher is older in age and hence is not that computer savvy.

Making such a teacher expert in branding and handling social media platforms, a website, and an application was challenging. It took months of hard work to develop a pocket-friendly idea that could serve the purpose without requiring much technical knowledge. As the venture aims to socially benefit the society instead of being another unicorn, pricing our services was always a challenge because compromise with quality was never an option.

Educational content development was also a big challenge as wide domains were to be covered. With the help of experts and trainee educators, the content was gathered in eight months. Once we identify what educators need, how it can be offered at minimum possible fee, how tech-friendly codes can be placed, how a teacher can reach students with all this and lastly, what extra and unique students can get, we are all set to reach greater heights.

As an offline coaching institute, the challenge was to position our-self in a market full of big bears having tons of advertising capital. The question was what unique could be offered so that students choose EduPorm instead of existing educational brands. From previous experience, Abhinav overcame this challenge by adding short-duration attractive courses which are based on CBSE and ICSE schooling syllabus only. The courses are offered to students through an online pre-recorded mode where a student can learn in their comfort and, along with regular studies, earn free certificates by completing these courses.

A Plethora of Professional Values

Customer Commitment - “We are committed to improving educators’ working conditions and students' learning conditions. We try our best to relate to their problems and develop relationships that make a positive difference in their lives.

Quality -We provides outstanding services which are relevant to clients based on their individual differences. Our motto is to deliver premium value to our clients, for which we uphold the highest standards of integrity in all of our actions.

Respect for People - We value our clients- the educators and the students, encourage their development, and stand with their problems. Students are rewarded for their performance.

Implement Feedback - Our clients are good, and their feedback is the guiding path. We uphold utmost transparency, and we take feedback very seriously.

We Practice Win-Win Partnerships - We view our clients/students as partners and as allies in serving the set objectives of Yuvaan Research & Educational Trust. We treat them with respect, fairness, and integrity–expecting the same in return,” says Abhinav.

Abhinav’s Himalayan Wisdom

Entrepreneurship is a new trend in India, and nearly every third person born between 1995-2000 is running in a race to be a founder. Start-ups are mushrooming daily and collapsing daily with almost the same frequency. The main reason behind this is that without identifying the real-life problem and without researching the way to resolve the problem, youngsters are jumping into the cool trend of being called ‘entrepreneurs.’ Identifying problems and unique ideas to resolve them is key to success as an entrepreneur

Abhinav shares , “Story of Bill Gates and Elon Musk is very catching, and it motivates us towards building our legacy, but what we often ignore is “To become like them, one is supposed to go through what they have been through”. Long-term motivation is what makes you sit among the top 10%.

As a teacher, consider your students as clients you are serving, adapt according to them, motivate them, and always have a positive attitude towards them. Help them become better, and eventually, you will grow as they grow.”

Jitender Goswami

Dazzling Brilliance of a Trendsetting Digital Brand

Goswami Founder and CEO

Heroes are forged in the crucible of hellfire. They often dare to swim against the concurrent streams, risking it all to carve out their own river of selfbeliefs. After facing an avalanche of challenges, storms of hurdles, and mountains of obstacles, they reach their shore of success on their own. And shines like an ever-glittering starry victor on the futuristic horizon.

The Indian digital marketing arena is dazzled by the shimmering brilliance of Jitender Goswami ’s heroism: His one crucial daring decision of swimming against the tide and risking it all made him a Business Tycoon

Imagine you have a reputed decent job at one of the world’s greatest business earning companies, Amazon. Now, all of a sudden, you have an idea and wish to start your own business based on that unique idea. Would you leave your job at amazon to build your own business from scratch ?

Tick…tock…tick…tock…the clock is ticking. Well, that’s way difficult to decide, especially when you’re in your 20s, just taking off your career and have been living a rough life so far.

Back in 2018, Mr Jitender started working as an operation specialist at Amazon, everyone’s dream company. Till 2020, everything was sorted until he had his extraordinary idea of building his own business and starting his own company of Digital Marketing.

This was a difficult point to decide which path he should choose. Things were at stake, obviously, because this decision for him to quit his job at Amazon came without any surety of success. Decisions like this either make you or break you.

Jitender

As they say, Proper Guidance smashes confusion. So Mr Jitender knocked on the doors of a few known friends and family for guidance and did what they suggested, i.e., started his own business as a side hustle without leaving his job .

A few months passed, but Mr Jitender wasn’t satisfied with this side hustle. He wanted to devote himself entirely to building something exceptional and high rewarding. Thus he finally quit his job and started giving all day and night to his online digital Marketing company, SMMPackage Pvt Ltd .

And tick…tock…tick, within the time span of just one and a half years, he being the Founder and CEO , with his exemplary vision and youthful adept leadership, made SMMPackage one of India’s Number 1 Digital Marketing Companies working not only with top Indian companies, brands and known celebrities but also with foreign brands. It wasn’t easy, but People who lived rough life often sharpened the world.

Smartness Packed Saga of Brand SMMPackage’s Inception

So, in the beginning, Jitender started with Networking. He

began making connections with small owners or with friends of friends. Because he wanted to have insights on how he should actually shoot up his brand’s growth. He, in fact, worked for free with many of his clients to showcase how his services 2x– doubled –their business growth. Jitender shares, “ Once I had enough insights, I started approaching Medium level clients to top-level clients .”

Awe-Inspiring Exceptional Curiosity

Jitender adds, “My curiosity for achieving something exceptional” was his biggest inspiration, and even today, it keeps him inspired. While people were advising him to take calculated risks, he chose his intuition without giving a second thought to “What if I’ll fail,” reveals Jitender. Surmounting the initial challenges and ensuring his brand’s success rate reached greater heights, Jitender kept his winning streak going on. There’s always been this cutthroat competition going on in the digital marketing niche; in this ongoing competition, it’s very difficult to stabilize your business. Jitender shares, “When I started my digital marketing Company, SMMPackage, I was mainly facing problems in: Ÿ Getting clients Ÿ Building relationships with Clients Ÿ Scaling the services

Jitender Goswami with his exemplary vision and youthful adept leadership made SMM Package one of India’s Number 1 Digital Marketing Company.

However, staying ahead in this industry does help you a lot. You need to keep your agency on top of every change happening in this Digital Era.”

The Distinctive Digital Offerings

Speaking about the Brand USPs, Jitender says that SMMPackage is the ultimate destination for your Business. From setting up a business– Website Designing, Mobile App Development, SEO services –to scaling up your business– Social Media Marketing, Google Ads, PPC services, content writing and Graphic Designing –SMMPacakge has the solution for all your problems that rigid your business growth.

Sharing the benefits of the services/solutions that his company offers to its clients, Jitender says that so far, SMMPackage has been able to maintain a success rate of more than 80% with a rate of 95% Customer Satisfaction. He states, “ I Consider these numbers as one of the successes for my company .”

For every Project, the team of SMMPackage always gives their 100% to come up with:

Ÿ

Ÿ

A Creative Approach/solution for your Business

Highest returns on Your investments in Marketing.

Ÿ Quality completion of the projects on time with 24*7 service.

Tremendous Customer-Centricity

Speaking about the professional values and qualities clients value in Jitender and SMMPackage, he says that, as mentioned above, their customer satisfaction rate is 95% which is quite tremendous.

He asks , “But how do we achieve it? Suppose you’re a client; what would be your utmost expectations from us?

Highest returns on your campaigns, right?” answering , “And that’s what we target at SMMPackage. Apart from this, I think the availability of 24*7 for your clients really impresses them and builds trust, so yes, that’s the secret why our clients keep coming back to us.”

Jitender’s Success Insights

As an emerging leader in the dynamic business arena, Jitender’s advice to the budding aspirants willing to enter the business world is failproof. He says that all of us want to achieve something extraordinary. Almost everyone dreams of leaving their 9-5 office jobs, starting their own business, and becoming successful within a limited time. “I know this feeling, and by god’s grace, I’ve succeeded in leaving my 9-5 job and building a successful career, But it wasn’t easy.”

Jitender also mentions that one of the most common mistakes youngsters make is that they’re not prepared with their ready to execute Plan for their Business, and this is the reason why people fail their business. Hence he suggests, “So, study the industry, see the growth rates of the market, niche down, and do prepare an execution plan, and then leave your Job– if you wish –to actually begin to build your business.”

Capturing the Zenith of Victory

When probed about how he envisions Brand SMMPackage’s operations with the emerging technologies and automated tools that are revolutionizing the business world by enabling innovations, Jitender says that the Digital Marketing industry is changing rapidly. Every platform is coming up with weekly updates, and it’s very important to stay ahead to be at the top position in the industry. Automated tools are like the best office employees who do half of the work while instructing them just once.

“ We at SMMPackage keep ourselves updated with every update and change our approaches accordingly by using some of the best-automated tools out there ,” adds Jitender.

Result of this ? SMMPackage is one of India’s top Digital Marketing agencies

On the personal front, recently, Jitender got married to Nisha and found his perfect life partner in Mrs Goswami for the rest of his life .

Young Indian Corporate Leadership Redefining Future Dynamics

Conventional businesses functioned on certain traditional norms and practices. However,

the changing markets, demanding customers, and rising competition with modernization disrupting the industry patterns, have pushed the business leadership to change and adapt to the challenging scenario.

Successful business organizations have been adept at understanding the market pulse, gauging customer needs, and offering the right solutions. The emergence of young leaders in the industry who adopted an innovative approach to offering effective solutions is developing the industry paradigms.

•Radiant Visionaries

Young business leaders are futuristic and goal-oriented individuals who have a great sense of purpose and set a central vision for the organization. They strongly believe in working towards a vision that connects everyone and mobilizes the collective energy in productive working. The Leaders develop a culture of goal setting and task management that helps in defining the work in

quantifiable units, setting the right timelines, and ensuring completion. They encourage the department heads in setting individual team goals and motivate them to work smartly and effectively. The success of the organization depends on the active contribution of the employees and proper acceleration of the process flow through unified task management.

•Empowering People

Acknowledging the importance and potential of the workforce in the organization, the business leaders undertake various training and educational sessions that equip the employees in understanding the business concepts and processes. The training sessions help boost the people's confidence and build good team spirit. People are given liberty in the work by changes in locations and timings. A good briefing about the organizational goals and objectives is regularly conducted. The organization functions on the efforts and through the active involvement of the people. The leaders connect well with the people in understanding the customer psyche and industry conditions.

•Resourceful Professionals

Be it any requirement or a new development, modern entrepreneurs visualize the route of possibilities. To help facilitate the process, they build a structure of resources that can contribute to the execution of the tasks easily. They are quick in identifying resources that include procuring the right material, identifying, and developing new vendors and suppliers, initiating changes in the process of effective utilization of the current resources, and developing a robust supply chain management system. They create an impetus in creating a strong purchase process that aids in getting better quality and variety of material, building productive and growing vendor tie-ups, and enable in purchase cost optimization. Gauging the need of the situation they identify the pain or improvement areas and take quick decisions in changing the resource structure or replacing the resources. Giving importance to value-based strategies, business leaders implement systems and practices that gear up the work process on a faster and more efficient level.

•Solution Providers

Connecting with every business unit, modern business leaders understand the challenges and loopholes in the process. With close observation, study, and research of the matters, they devise solutions that resolve the issues but plug the possible gaps effectively taking care of future work

requirements. Working closely with the sales teams, they identify the customer responses and guide the sales executives in understanding the customer requirements, bridging the organization’s products and services to the customer needs in such a way that customer priorities are addressed effectively.

To resolve the matters, the leaders often consult reputed business consultants who can provide quick and feasible solutions to the process challenges, thereby contributing to the enhancement of productivity.

•Opportunity Makers

Knowing that the market is changing rapidly, it becomes very essential for the business organization to identify the right opportunities and take suitable steps in winning them. The leaders initiate several business collaborations that leverage product attributes which enhance the brand credibility and enhanced customer experience. They are aware of the latest technologies and quick in implementing the feasible applications steadily upgrading product quality, improving delivery schedules, and accelerating overall productivity.

To maximize the business potential of the organization, the leaders adopt the process integration that creates a parallel avenue and resource of efficient facilities. Customer relationship management is crucial in building lasting relationships with customers. Understanding the depth of the function they initiate progressive CRM applications that integrate the system with the company culture. This leads to the sustenance and growth of the organization with the development of a strong volume of loyal customers that empower the business process and aid in its growth model.

Torch bearers of Stoic Dynamism

When the results need to be improved, modern leaders make process improvements and change all the factors that can contribute to the progress of the organization. Thinking from every dimension, the leaders organize the resources, mobilize the teams and implement the strategies that aim in adding value to the products and services, thereby exceeding customer expectations. The dynamism is about changing the efforts that result in better results and not changing the goals. The current young brigade of entrepreneurs is smart, adept and powerful in achieving the business objectives.

- Kedar Borgaonkar

Fun and enjoyment are a part of our lives. It includes partying in various venues, discotheques, and events. Partygoers must search for the venues, check the party topic and menu, scan through social media and lifestyle publications, connect through friends and contacts, etc., making it an arduous and tedious task. This brings forward a need for this specific resource that can fulfil all the party needs of the enthusiasts.

There are individual event venues that promote their events on a very narrow time frame. Rishikesh Kshatriya is one innovative entrepreneur who identified the challenges of the partygoers and crafted a unique party hub. As a Founder and CEO of BOYOG – Be On Your Own Guestlist , he developed this modern professional platform that provides complete information on the events and parties taking place in the city. This unique party tech-powered resource model showcases the entire party horizon of the city landscapes, with all the basic details as they are available.

This technology start-up bridges the gap between the event industry and its customers and connects all the functional elements to satisfy the partygoers with their needful resources and empower the event entrepreneurs to boost their businesses.

In an interesting interview with the Insights Success team, Rishikesh opened overwhelmingly on his professional venture BOYOG, the idea and inspirations behind starting it, the challenges faced and countered by his advice to young professionals, and the role of technologies in the business world.

Please tell us about the saga of BOYOG since its inception.

BOYOG- Be On Your Own Guestlist allows party lovers to browse through the best upcoming events in their hometown or when traveling. While offering them the easiest way to access the guest list, purchase tickets, and reserve bottle services.

What was your inspiration behind venturing into the business arena?

The lack of use of modern technology in nightlife entertainment. Long queues outside clubs and events. Manually done booking. very unorganized sector. Lack of info about events happening around.

What were the initial challenges that you had to surmount to ensure BOYOG’s success rate reached greater heights?

Well, we are the launch of our start-up. We’d be launching our platform in July. Prior to this, BOYOG has successfully done events in the past and pre-COVID pandemic period.

What professional values and qualities do you think your clients value in you and BOYOG the most?

Well, BOYOG will be an easy way for event companies and Promoters to completely take over management as an organizational system with our CRM. With BOYOG, event managers can easily:

Manage attendees and bookings (Door Management) Ÿ Manage check-in Ÿ Identify customers with a unique barcode Ÿ Analyse events and user behaviour Ÿ Receive real-time payments

Use CRM to manage customers

Run promotions and reach more customers by using real-time statistics

What are the USPs that highlight BOYOG’s uniqueness in the industry you are catering to?

BOYOG is a platform for party enthusiasts, event explorers, and event managers. At BOYOG, we are committed to facilitating interactions among people around entertainment. Various events lack an organized guest list management system. Because of this, consumers have no idea when and where nightlife events are being held. The lack of clarity and information about club events, gigs, and concerts often leaves partygoers confused trying to get on the best guest list for events. BOYOG lets people discover exciting events and parties even. Our solution enables

venue owners to list events and partygoers to browse and join events. Party enthusiasts can find events around them and access guest lists, purchase tickets, and reserve bottle service while venue owners get a steady stream of customers.

How do you envision your company’s operations with the emerging technologies and automated tools that are revolutionizing the business world by enabling innovations?

I think BOYOG is a true example of emerging technologies. As our built-in CRM provides the best for Event Companies and Clubs to handle their guests. As we grow and develop, we wish to maximize our technology in the nightlife sector so getting on the guestlist gets as easy as booking a movie ticket.

Truth triumphs, always! However,

with the constant of change, truth, too, keeps changing as, in the background, reality shifts its scenarios. Everything has changed and is constantly evolving, including modern entrepreneurial and business realities. The modern business reality is adopting digital techs, including apps, ASAP

An astute entrepreneurial leader’s mind keenly grasps this ultimate truth, the way Satyajeet Patnayak , CEO of Fydo , sensed during his entrepreneurial journey. Satyajeet being from a business family, always wished to help small businesses to grow as much as he could. The only way to do that was by connecting customers to the businesses digitally and creating a win-win situation.

Let's Fund Your Dreams (LFYD)

…was founded by him as a business development organisation to assist merchants in obtaining capital and other necessities for their business's efficient and effective operation. Satyajeet shares, “ The reason our business was given this name is that we began the process of assisting people in realising their aspirations most effectively .”

Satyajeet Patnayak, CEO

It was a prolonged journey. Satyajeet has seen many ups and downs, hit hard, and required a lot of work, tried to obtain funding, waited a long time for it, and then started experimenting with new concepts like commissions, events, and other things. “ Then, we encountered a new issue because COVID-19 began to affect our nation at the same time we were building our offline brand, nearly putting a halt to everything. Then we decided to release our tech product, called Fydo .”

And now, with a strong merchant service and customer base, Fydo is Live in over five cities , has 1,000,000+ satisfied customers , and 10,000+ Merchants on board , and is trusted by 50+ PAN India brands

Our Vision for Your Growth

All this happened because, being an exceptionally visionary leader, Satyajeet’s mission and vision is ‘ to promote your brand through deals, promos and coupons, tempt customers, build trust, drive sales, and give your business a real height

There are millions of shops that face difficulties in getting a good customer base, especially if they are newly opened or are in far-out areas away from the market. In cities, local shops and businesses haven't got any platform where they can give information about offers and discounts available in their shop without spending a fortune on advertising.

This is where Fydo comes in, a Hyperlocal Discovery Startup that helps businesses in generating more sales and customers and at the same time gives information about

Best Deals, Events, curated offers, sales and assured cashback with a ton of other features for customers to help them to explore their city in a better way.

Satyajeet informs, “We help you generate revenue, and new customers, boost your brand visibility, multi-channel advertising, secure payments, and provide insights to improve your business.”

Expanding Merchants’ Enterprises

Satyajeet, the CEO of Fydo, is a Mechanical Engineer from CET - Bhubaneshwar, Govt of Odisha and is an Ex-Product Development Manager at Skoda India.

He is also a NIDHI EIR Awardee by the Ministry of Science & Technology and EGreen Vision’s Co-founder (now Exited) with over two years of experience working in the business development sector.

Satyajeet says, “ Our goal is bringing all accessible discounts and bargains to our users in order to reach every corner of the country and so aid in the expansion of our fellow merchants' enterprises .”

Connecting Customers to Savings

Satyajeet recalls that his uncle has been operating two supermarts in Bhubaneswar for 20 years. He is well aware of the problems faced by the small and middle-level shopkeepers these days to compete in the market with big players like Big Bazaar and other retail chains.

It takes too much time to make a sizeable customer base if you are new in the market and other than that a lot of money has to be spent on marketing, “ If we have to inform customers about any sale or new deals in our shop ,” says Satyajeet explaining further, “ Because there is no right place to give information to customers without spending a lot of money .”

And this is not just one person’s problem; millions of shopkeepers across India face this problem. “ This is the problem we wanted to solve from the businessmen’s perspective, and of course, it solves the problem of customers too ,” mentions Satyajeet.

A Timely Solution for Relevancy

Speaking about the challenges he had to surmount to ensure Fydo’s success rate reached greater heights, Satyajeet says

that presently, people–from smaller towns and cities–depend on traditional methods to know any information about deals discounts or any upcoming sales with different brands in malls. They see advertisements in newspapers or billboards.

The problem that arises is Relevancy. He elaborates , “When we want to go shopping and need the information on deals and discounts, at that time we don’t find any place to get the info from and most of the time when we don't want to buy, we see the banners and billboards.” Currently, people have to physically go to the malls and maybe, call their friends to get info if there is a sale in malls or discount on brands.

Satyajeet states, “ So, our core Business model is simple yet very effective .”

A Profoundly Effective Freemium Model

Fydo App provides information about the best deals, offers, and festive and seasonal sales from shops in a city. Now, this is the freemium model: customer sees the information for free, but the information being provided by the shopkeepers, brands, or malls is a form of advertisement, so they pay the fee.

“Initially, when we start in a city, we usually take no money from the merchants to display the offers and products in our app, but as our customers grow and reach a substantial level then we start asking for an advertisement fee from the shops and that time they are more than happy to pay us as we provide them with many customers,” expresses Satyajeet

Other than this, Fydo has a premium plan for merchants that Satyajeet calls the Channel Partner Plan, in which a commission is charged to the merchants for providing them direct customers and thus generating sales.

“Right now, our majority of revenue comes from commissions from shops, but within a few years, our model vision is to slowly generate most of our revenue from advertising as this is a billion-dollar industry and has much potential for hyperlocal Discovery e-Commerce,” reveals Satyajeet

Channelling Partners Profit

Regarding the benefits of the services/solutions that Fydo offers to its clients, Satyajeet says that their fast growth of user base is because they found the solution for the problem that the people were already facing. No other start-ups were working on this problem.

He adds, “ Our USP is that we tie up with all the shops who want to provide information about deals and discounts to their customers in their city, we don't stick to few shops that will pay us some money and what other few start-ups are doing. We operate on a freemium model .”

Reward and Retention System

Another thing is their reward system. Once a customer has downloaded the Fydo app, it provides them with some reward points for shopping which they can use while paying at Fydo’s channel partners. Now the more the customers pay using the Fydo app, the more rewards they get, and this goes on. “ This is one of the main reasons we have a huge customer retention ratio ,” believes Satyajeet.

Tech-Integrated Future Connect

On envisioning integrating Fydo’s operations with the emerging technologies and automated tools that are revolutionizing the business world by enabling innovations, Satyajeet says, “Our whole App has been built in-house with our team, which includes Machine Learning and Artificial Intelligence aspects as well. We have used machine learning in our customer app to enhance the user experience.”

Using ML, the Fydo app keeps on learning by itself. Every time a customer opens the app and looks for any particular brand or service, or place for that matter, the app, as well as the team Fydo gets various information about their customers. They get to know user behaviour, user preferences in shops, user preferences on brands, and users’ buying behaviour.

“

According to Satyajeet, another of their USP is that they operate and work on a freemium model. “ Which we think is best for the type of business we are operating in and is the best way to attract both customers and merchants ,” he states.

Brand Fydo Understanding Shoppers’ Persona

Also, at Fydo, they have the first-mover advantage, and from the very beginning, they try to understand the customer persona. Understanding the behaviour of customers and merchants in Tier2 & Tier3 cities is very important because it is usually very different from those in Metro cities, and Fydo understands this customer persona very well.

“ So, from giving cashback and rewards in Tier2 cities to preferred brands and shops in metros, we know how to customize, and that is how we have customized our services and designed our product, and that is also the one we felt a very important USP of ours ,” conveys Satyajeet.

As an emerging leader in the dynamic business arena, Satyajeet’s advice to budding aspirants willing to enter the business world is simple. He suggests them to “Keep Hustling.”

This helps us to enhance the user experience for each and every specific user. Our app has been programmed in such a way that it shows customers the data as per their preference over brands, buying behaviour, and services ,” concludes Satyajeet.

Umesh Sharma Marketing Head Bazaar Retail Pvt Ltd

The increase in lifestyle brands and shopping malls, changing dynamics of the retail sector, a technological role through e-commerce and digital payments, and the rise in the number of the middle-class—have all brought forward a different demand for economical, quality, and variety of apparel stores.

Taking a cue from the market scenario, a dynamic marketing professional, Umesh Sharma, developed effective solutions for value retail in the apparel segment that apparently met the requirements of the evolving retail sector.

As a Marketing Head in Baazar Retail Pvt Ltd , Umesh scientifically steered their primary brand Baazar Kolkata in its marketing, PR, communication, and marketing expansion program. He played a pivotal role in taking the brand to the next level of awareness and generating sales through diverse marketing activities.

In a zestful dialogue with the Insights Success team, Umesh unfolded the professional journey of Baazar Kolkata, inspirations for venturing into the business, the challenges tackled, and their brand USPs. He further elaborated enthusiastically on the values of the organization, his advice to the young professionals, and their vision for a dynamic future.

Please tell us about the saga of Baazar Kolkata since its inception.

Baazar Kolkata is a pioneer in value retail and one of the fastest-growing chains in East India. We cater to the fashion needs of aspirational India while creating a wonderful culture at the workplace. At a recently concluded event in Mumbai, we have been presented with the prestigious title of ‘India’s Retail Champions of Apparel and Lifestyle’ by the Retailers Association of India.

Founded in 2002, under the able leadership of Mr. Manoj Khemka, Baazar Kolkata has been offering the best quality apparel at affordable prices ever since the first store was opened in the City of Joy. 20 years later, we are now present in Seven states with over 120 stores.

What was your inspiration behind venturing into the business arena?

I started my career when I was under 20 years of age. I was a highly energetic kid, and my father wanted me to channel my energy correctly. I began working for a similar business, and from a mere intern, I was roped into various other departments within just three years.

I learned the business’s ropes and gained experience in various sectors.

Marketing came to me naturally. And soon, I was heading a team comprising people who had been in the organization much longer. Value retail is an interesting format. You need to constantly study the pulse of the consumer and put forward what will resonate with them.

I love challenges, and this industry constantly needs you to act, react, improvise, and impact.

What were the initial challenges that you had to surmount to ensure Baazar Kolkata’s success rate reached greater heights?

The challenge initially was to understand the consumer’s preferences. The Indian consumer is not easy to crack. Moreover, value retail is a different game altogether. You are catering to an entire family that comprises various age groups, different tastes, and varied habits.

We have spent a considerable amount of time researching the purchasing pattern of consumers, exploring the innovations, analyzing the competition, and developing the retail model to become a front-runner in the said domain.

What professional values and qualities do you think your client’s values in you and Baazar Kolkata the most?

We deliver what we promise. The quality of our products and our constant endeavors to upgrade the merchandise as also the very experience of shopping - this is what is integral to our brand, and we have been able to create a positive image with this.

What are the USPs that highlight Baazar Kolkata’s uniqueness in the industry you are catering to?

Baazar Kolkata is all about innovations and leadership. Not only are we constantly on top of the game in terms of introducing new and more fashionable products, but we have also kept the customer at the heart of the business and worked on various marketing initiatives to drive home the point.

One of the unique initiatives undertaken by the brand was during the pandemic, namely Baazar on Wheels. As a customer-centric brand, we wanted to make sure not to dishearten customers during the pandemic and came up with the idea of a mobile shopping destination - vans where products were displayed for shoppers. This worked very well for those customers who did not want to step into stores. The store was at their doorstep!

Another great innovation was in the year 2021 when we launched Eastern India’s first retail store at a Railway station. In Kolkata, the Sealdah Station store has been a huge hit and is cherished by travelers who can now enjoy shopping during their travel.

As an experienced professional, what would you like to advise the budding aspirants willing to enter the business world?

There is no time to pause!

India is a dynamic market. Fashion, trends, fads, preferences - these are constantly changing. And if you need to ace the game, you need to drive it yourself.

Don’t wait for the change to drive you!

How do you envision Baazar Kolkata’s operations with the emerging technologies and automated tools that are revolutionizing the business world by enabling innovations?

We are moving with the times. At Baazar Kolkata, we are constantly embracing innovation and change. Our upcoming warehouse is completely automated. Our corporate office works on progressive technology to ensure seamless communication and higher efficiency. As a brand, we are rather welcoming of emerging tech and its boons.

Baazar Kolkata is a pioneer in value retail and one of the fastest-growing chains in East India.

Success, is a very pretty, yet elusive word. Isn’t it?

We often come across numerous instances of business entrepreneurs who have sustained and thrived in the same market situations as others. How did they succeed?

Apart from the business statistics and strategies, there lies one secret factor that propels them higher in the business.

The secret lies in the silent yet most effective role of business coaches who have trained, equipped, and empowered businessmen and entrepreneurs in emerging successful in the toughest of market scenarios.

One business coach who has supported scores of businessmen in becoming successful is Zarina Poonawala . A passionate change-maker, Zarina is the driving and motivating force that has empowered several entrepreneurs in carving their success stories.

Zarina

Poonawalla,

Founder, Leadership Coach, Emoon Intelligence Coach, Life Coach, Podcaster

As a Founder of Abbzoh Expertise Unique , Zarina has transformed the business and professional journeys through her impeccable skills and competence.

In a mesmerizing interview with the Insights Success team, Zarina unfolded her professional journey as a dynamic coach transforming business leaders to maximize their potential. She shared her inspirations, challenges the USPs she created in her services, her advice, and her vision towards a fulfilling future.

Please tell us about the saga of Abbzoh Expertise Unique since its inception.

I always say this when asked and it always stands true - “I did not choose my profession, my profession chose me” As I entered this training industry at the age of 19 worked at CRISIL and went on to be associated with training. While studying in Australia as well I had a stint selling American Express Credit Cards there and, in that sales job, working with people and teams. I seemed to become more and more certain of my calling. People were my calling, helping individuals to find the potential within and watching them grow into who they truly want to be was just so fascinating and fulfilling. When I came back to India, I was always inclined to this industry but frankly, the idea of coaching was very alien at the time, especially in India, I worked in training for a while, and worked under a great boss and mentor.

When I started off coaching was not easy. There was a sense of ego and power play because successful people did not think they needed help doing anymore, and people who didn’t consider themselves successful did not consider being coached as an investment but rather a waste of time and money. But this challenge was one I was ready to accept and overcome. I landed clients who were eager to improve and ready to invest in themselves, and in this digital marketing era, I am proud to say 80% of my business started and grew on referrals and word of mouth.

I kept learning and growing and kept studying. I learned intelligent leadership and was coached by Steve Jobs’ coach John Mattone, I have studied emotional intelligence, cognitive behavioral therapy, and neurolinguistics in my coaching journey. Of course, now the industry has crossed billions of dollars and coaching has become a sought-after industry for many aspiring coaches, especially since the pandemic, and I am just truly privileged to be part of this industry for over 15 years.

What was your inspiration behind venturing into the business arena?

The inspiration was simple, I noticed people were desperate to run their businesses better, have powerful leadership, healthy relationships, and have fulfilling lives but some were afraid to seek help and others didn’t know where and how to start. My inspiration truly came from these people and the urge to be that bridge between where they are and where they want to be. People inspired me to venture into this business arena.

What were the initial challenges that you had to surmount to ensure Abbzoh’s success rate reached greater heights?

The first challenge was my age. I started coaching at the age of 24, I had a lot of judgment based on age and what a young coach can provide, whether she will be mature or wise enough, whether she will be unbiased and objective, whether she has the knowledge of relationships to the level where she can understand. But these doubts always vanished after our first consult or session.

Another was people being coached because they want to do better and be better not because something is essentially wrong with them, this was a stigma and there was no clear understanding between coaching, therapy, and counseling for that matter. Sometimes I had to explain the difference and prepare them for a less clinical approach. Also, since

coaching was lesser known, people shared their lives fully and honestly, whether it is about their company’s financial conditions, leadership status, or a family’s relationship status it was a bold step for them to share and trust.

Sometimes you had the ones with the power play, bigger fish or overbears took time to open to the idea as their egos would get the better of them but it was all just a matter of time, and plenty of lessons and learning for me. Being patient and dealing with clients calmly has helped me overcome these challenges as I too have been learning in the process. Today some of the ego-driven clients are the humblest and my biggest cheerleaders.

What professional values and qualities do you think your clients value in you and Abbzoh Expertise Unique the most?

That’s a question best asked to them but would like to believe it is my emotional intelligence, integrity, perspective, and ability to help them make decisions or steer in the directions they wish to with more clarity.

What are the USPs that highlight Abbzoh’s uniqueness in the industry you are catering to?

What highlights my brand is credibility, accountability and rapport building, the human connection with clients.

As an experienced professional, what would you like to advise the budding aspirants willing to enter the business world?

Do not enter this business for fast money or if you just want to be busy with a side hustle. You are responsible for people’s lives in more ways than you can imagine. What

you say how you say it, why you say it - all of it helps them assess and evaluate their lives, when they seek guidance from you and make you part of their life and leadership journey, they show they trust you. Never breach that trust, be impeccable, be trustworthy and learn emotional intelligence if keen on this business.

How do you envision Abbzoh Expertise Unique’s operations with the emerging technologies and automated tools that are revolutionizing the business world by enabling innovations?

Oh, I am sure you would agree that technology is a friend or a foe depending on how you decide to use it. You can either build with it or destroy it. In general, automated tools have been a blessing for our industry. I have launched my app The Life Manifesto with content for all recorded and live, the process is underway and will be live very soon. I have been running a successful podcast available across all platforms. The Empowering Series, Monday Mantras and now The Life Manifesto on Ivm podcasts are also available on all audio platforms like Spotify, apple podcast, JIO Saavn, etc. so it is helping me reach out to thousands across the globe with an increasing list of clients amongst them.

Additionally, technology has been a game changer since the pandemic I took time to adapt however my collaboration with apps and brands across the world helped conduct over 500 live sessions, streams, and workshops.

While technology may cripple you if you become too reliant it has been miraculous in the coaching and learning industry and with the App, podcast, and live sessions innovation and creative thinking play an immense role so I’m always working on that.

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