India's Most Prominent EMR/EHR and Medical Billing Solution Providers

Page 1

VOL 03 ISSUE 08 2022

Dr. Mohan S. Gounder CEO

Access to Care Integration of Electronic Health Records to Improve Patient’s Care Industry Sagacity Opportunities in Healthcare Industry Post-Pandemic

INDIA'SMOST PROMINENT

EMR/EHR

&

MEDICAL BILLING

Solution Providers

World Class Healthcare Management Solutions Provider




Editor’s Note E-MEDICAL SOLUTIONS FOR YOUR CONVENIENT HEALTHCARE EXPERIENCE

H

ealthcare is a social business. And as a society, after facing our worst nightmare in terms of the coronavirus pandemic, we must improve every facet of this socially necessary industry. This is our current priority and future necessity. One primary facet of this industry is the electronic medical records (EMR)/electronic health records (EHR) and medical billing solution providing sector. Today, barring very remote, rural, and poor semi-urban healthcare institutions, not many healthcare providers maintain medical and healthcare records physically. Similarly, patients’ might be receiving hand-written medicine lists and medical bills only from their private and family physicians.


Abhishek Joshi Deputy Editor

abhishek.joshi@insightssuccess.com

Nowadays, major hospitals and clinics maintain their patients’ medical and healthcare records electronically or digitally. They also hand out their medical bills via computer software. The ‘Digital India’ push also worked wonders in this regard. Since everybody must register on the Aarogya Setu App to receive their coronavirus vaccination doses, their personal healthcare information and data gets automatically recorded electronically. All the primary healthcare givers also use the advanced ecosystem of digitally smart and electronically interlinked IT and communication devices to collect, store, track, monitor, access, and even analyze all the healthcare data they are coming across. EMR/EHR and medical billing solution providers respond to this ever-increasing demand by coming up with everevolving intelligent solutions.

the internet of medical things (IoMT) are some of the modern technologies adopted by these leading healthcare solution providers to keep up with the changing times. They are also streamlining their internal and external processes and taking up the entire responsibility by becoming healthcare givers’ extended arm in maintaining medical and healthcare records while providing practical medical billing solutions to the healthcare givers’. Insights Success’ latest edition of ‘India's Most Prominent EMR/EHR and Medical Billing Solution Providers’ is on a mission to find out how the best of this industry are doing this critical social business. Some trending topics are also covered in articles written by our in-house editorial team. Flip through the following pages to know everything about these socially renowned business entities. Have a healthy and fantastic read ahead!

Automation, artificial intelligence (AI), machine learning (ML), extensive data management, cloud computing, and


16

28

ACCESS TO CARE

INDUSTRY SAGACITY

Integration of Electronic Health Records to Improve Patient's Care

Opportunities in Healthcare Industry Post-Pandemic

Dr.GIRIJA WAGH

20

28

Empowering Women with the Knowledge of Health, Nourishment and Nurturing

75HEALTH Revitalizing the Healthcare Industry Through Software Applications


Cover Story

World Class Healthcare Management Solutions Provider

CONTENTS

08


Editor-in-Chief Editor-in-Chief Pooja Sumita M.Sarkar Bansal Deputy DeputyEditor EditorAbhishek Aditya Umale Joshi Managing Managing Editor Editor Gaurav Abhishek PR Wankhade Joshi

sales@insightssuccess.com

JANUARY, MARCH, 2022 2022 Corporate Offices: Designing Head Sandeep Tikode Designer Rashmi Singh

Sr. Vice President Megha Mishra Sr. Sales Manager Tejaswini Whaval Business Development Lead Neha Bhilare Sr. Sr.Business BusinessDevelopment DevelopmentExecutive ExecutiveSuraj Uttam Gadekar Barun

Technical Head Prachi Prachi Mokashi Mokashi Technical Specialist Amar Amar Sawant Sawant

Insights Success Media and Technology Pvt. Ltd. Off. No. 22 & 510, Rainbow Plaza, Shivar Chowk, Pimple Saudagar, Pune, Maharashtra 411017 Phone - India: +91 7410079881/ 82/ 83/ 84/ 85 Email: info@insightssuccess.in For Subscription: www.insightssuccess.in Insights Success Media Tech LLC 555 Metro Place North, Suite 100, Dublin, OH 43017, United States Phone - (614)-602-1754 Email: info@insightssuccess.com For Subscription: www.insightssuccess.com

Digital Kulkarni DigitalMarketing MarketingManager ManagerRenuka Amol Wadekar SME-SMO Executive Nikita SME-SMO Executive AtulKhadalkar Dhoran Circulation Manager Tanaji Tanaji

Cover Price : RS. 150/Follow us on :

www.facebook.com/insightssuccess/

https://twitter.com/insightssuccess

We are also available on Copyright © 2021 Insights Success Media and Technology Pvt. Ltd., All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from Insights Success Media and Technology Pvt. Ltd. Reprint rights remain solely with Insights Success. Printed and Published by Insights Success Media and Technology Pvt. Ltd. RNI NUMBER: MAHENG/2018/75953


INDIA'SMOST PROMINENT

EMR/EHR

&

MEDICAL BILLING

Solution Providers Management

Brief

Aosta Software

Dr. Mohan S.Gounder, Managing Director

Aosta’s Information Technology solutions in healthcare can help provide enhanced care to patients while conforming to present and emerging standards and regulations and ensuring seamless integration within the various divisions of healthcare.

Gynecologist, IVF expert

Dr. Girija Wagh, MD in Obstetrics & Gynaecology

Dr. Girija Wagh is a highly qualified obstetrician, gynaecologist With experience of 29 years in this field, and a certified fertility and IVF specialist

Healtho5 Solutions

Dr. Neelesh Bhandari, CEO

Founded in 2015, Healtho5 Solutions provides Patient Relationship Management solutions for Hospitals, Diagnostic centers and Pharmaceuticals.

JRK Insurance Broking Pvt Ltd

Niraj Kumar Jain, CEO

JRK Insurance has been providing innovative general insurance solutions to individuals, families and businesses directly as well as through its intermediaries and affinity partners.

75 Health

Anish Kumaramangalam, Co-founder and CTO

75Health offers the full spectrum of EHR services to help medical providers and organizations work efficiently. Everything from creating standards of medical records and helping you keep in touch with your patients on the cloud.

Vipul Singh, Director and COO

21st Century Informatics is a global healthcare informatics solutions company. Its innovative healthcare informatics solutions are used by healthcare service providers such as Hospitals, Diagnostic Center and Specialty Clinics

Company Name

21st Century Health Management


World Class Healthcare Management Solutions Provider

Our Mission is to be a leader in Healthcare IT Products Company in India


Dr. Mohan S. Gounder CEO


India's Most Prominent EMREHR and Medical Billing Solution Providers

T

he rise of technology in healthcare is unprecedented. It created an industry, Healthcare Tech, altogether. This healthcare technology is pushing the boundaries of how healthcare is provided and managed. It also has the power to transform our understanding of the functioning of a healthcare ecosystem.

He has serviced fortune 100 companies in domains like Ecom, new media, SharePoint, BI, mobility, custom software development, etc. He got the “Best Sales Person” Award from Microsoft through the Partner program in FY 2007 and 2008. He has travelled in markets like US, Middle East, Far East, and Africa, to service big customers for their IT requirements.

In this new hospital management space, on the one hand, hospitals must provide patient safety along with improved healthcare services, while on the other, they must manage the tremendous flow of information generated by these newer technologies. In the continuing pandemic times, these tasks become unmanageable for most hospitals.

Prior to AOSTA, he was instrumental in setting the sales infrastructure in organizations like Vidyutinfo, Webdunia, ChennaiOnline, Times Internet, Vishwak Solutions, Accel Frontline & Scope E-knowledge. In his leisure time, he loves travelling to far-off places.

Here is where AOSTA India Private Limited comes to their rescue. AOSTA becomes their tech-arm by providing a complete world-class Healthcare Management Solution (HMS).

The Core Value “Our core value is based on providing meaningful healthcare IT services in line with changing times,” Mr. Selvaraj said.

The Inception of an Impactful Idea AOSTA has started its operations as an internal IT team for its parent organization KMCH, a super-specialty hospital in Coimbatore. It has been promoted by a team of doctors, who had the vision to make AOSTA a product company due to its experience of providing operational services to KMCH. BackBone, a comprehensive Hospital Information System (HIS) was created from that exercise.

In terms of priorities, AOSTA is completely focused on patient-service as well as optimal healthcare. “Our flagship product – BackBone HIS/EMR ensures that the patient’s journey in a hospital/clinic is very smooth,” Mr. Selvaraj added.

From its inception, AOSTA grew as an impact player in the Healthcare IT market in India. Initially, it focused on the local geography in and around Coimbatore. Once the product made some noise among the hospital owners, obviously due to good ratings by the users, AOSTA/BackBone got excellent exposure in other parts of the country. Mr. Aravindan Selvaraj, Director - Sales & Marketing, AOSTA, shared more about the company, its goals, and the future of healthcare tech with Insights Success. The Thought Leader Mr. Selvaraj comes with over 25 years of Sales and Business Development experience. An MBA with vast experience in domains like IT, digital media, market research, etc., he brings lots of confidence to the customers on understanding their needs and devising a solution costeffectively.

AOSTA’s software follows the best practices with the international standards


This way, patients get the correct information during their diagnosis. The EMR, which aims to provide a paperless office environment to a hospital, helps automate the diagnostic process. Mobile apps like Patient Portal helps a patient to register, book appointments online, make payment, access health records etc. This ensures patientsatisfaction all the time. The Guiding Lights The founder of the group is Dr. Nalla G Palanisamy, a visionary businessman with great acumen and leadership skills. According to Mr. Selvaraj, “Dr. Palanisamy is instrumental in taking AOSTA and the overall group to greater heights with each unit functioning in a profitable manner.” Mr. Selvaraj added, “He has helped us to leverage the natural synergy we have had in the clinical and administrative domain, thanks to KMCH.” He also said that AOSTA has created a niche advantage in the market due to this, and that the company is able to transcend those advantages to its customers as well. About the second guiding light of AOSTA, Mr. Selvaraj said, “Our CEO, Dr. Mohan Gounder, is based in USA and his technical finesse has helped us to adopt the latest of Healthcare IT practices in our applications. Platforms like EMR, mobile apps etc., are developed with his intense contribution and that proved to be a big differentiator for us.” Besides, “He has helped to diversify the company with new service offerings like KPO but sticking to the core domain strength of Healthcare and IT,” Mr. Selvaraj added. AOSTA’s Offerings The company’s major product offering is BackBone HIS. Besides, it has offerings like EMR, mobile apps for hospital owners, doctors, patients, administrators/managers, and other clinical staff. It also provides managed support to hospitals, for sustained product engineering. In the recent years, it has also started its KPO operations, which provide back-office support to insurance, real estate, and accounting firms in the US/Canada markets. Defining Success While defining success, Mr. Selvaraj said that today,

Mr.Aravindan Selvaraj Director Sales & Marketing Aosta India Private Limited AOSTA is rated as one of the top providers of HIS in the country, which helped the company to expand its markets in other countries. The ratings also helped it to diversify into other services like KPO. “We take pride in constantly innovating our products and services, in times with the market trends. This is our biggest strength and that helps us to scale new peaks – be it acquiring a big brand as a customer, or expanding market horizons or stitching new alliances etc.,” he said.


e India Award – For 800 Bedded tertiary care multi-disciplinary super-specialty hospital – In Tamilnadu – Year 2010

e India Award for 650 Bedded Medical University Hospital – In Karnataka – Year 2013

Silicon India – AOSTA is one among the 10 most promising companies across India in the Healthcare Vertical - 2014


We rate our success based on our clients’ satisfaction in using our software platforms

Shouldering The Greatest Responsibility COVID-19 has put additional responsibility on the healthcare sector regarding telehealth trends, hygiene, and safety precautions. When we asked how the company adapted to these challenging circumstances whilst preparing and safeguarding patients and staff for the same, Mr. Selvaraj said, “Like any other IT services, we also had our share of problems with COVID-19. Since we deal with hospitals, when it came to implementing our EMR/HIS solutions, our frontline consultants and support staff were affected during onsite engagements.” However, he said they had prepared for these contingencies and implemented plans like WFH, hybrid working platforms, sustained connectivity across environments, remote support models, etc. “Thus, we could ensure the safety of our employees and customers,” he informed. For ensuring optimal service deliveries, Mr. Selvaraj said that the company had leveraged new trends and technologies like all kinds of virtual meeting platforms to good effect. The company had also repurposed its offerings like telemedicine, QR code support, cloud deployments, etc. His foremost advice to the individuals aspiring to step into the medical technology sector is, “Close the gaps between

academics and industry trends. This is possible only with industry-academic workshops at institution levels, internships, etc.” Envisioning Forward Talking about the company’s plans, Mr. Selvaraj said, “We always stick to our strength – that is building excellence in our core domain – Healthcare IT.” About expansion, he said, “We would also like to expand our canvas in building sustained products/services for the Online Marketplace.” According to him, AOSTA is on the verge of launching many new products catering to the SAAS market.


Testimonials Kovai Medical Center and Hospital, Coimbatore AOSTA’s BackBone HIMS is very comfortable to use and operate. We found many insightful tools in BackBone, and departments like Finance, Front Office, Lab and Pharmacy are found to be very user-friendly.AOSTA’s backend team has given us excellent support after the rollout thus giving peace of mind when it comes to managing the complete IT BackBone of KMCH.

Yenepoya Medical University, Mangalore We have done thorough evaluations of various HIMS systems and finally engaged AOSTA as they gave the best product to us. We @ Yenepoya use AOSTA BackBone across all our hospital streams as their system provides seamless experience to all the stakeholders within the hospital. The ease of use, contemporary best practices, tools like EMR & Mobile interface etc., are some of the highlights of AOSTA platform. We love to work with AOSTA team.



Integration of

Electronic Health Records

to Improve

Patient’s Care A

lthough electronic health records (EHR) usage had surged before the pandemic, post the COVID-19 outbreak, EHR saw its actual peak. This process transforms patients’ physical records into digital or electronic records.

The apparent benefits are minimal space (computer’s hard-disk or cloud storage), minimal costs, and real-time data tracking, monitoring, availability and anywhere-anytime-anybody access. No wonder there is hardly any major hospital or clinic which are not using EHR. But the most significant benefits were real-time access to and analysis of the large volume of continuously incoming data which were on display during the pandemic. It provided policymakers with accurate real-time information, aided caregivers in saving as many lives as possible by making resources available to those who needed them most, and helped

advance our collective knowledge through rapid conduction of research. This was the primary factor in which we as a humanity could fight back against the coronavirus by discovering a dozen vaccines in less than two years after the outbreak and then delivering more than eleven billion doses of those vaccines to more than 58% of the eight billion global population. Still, there needs to be a tremendous amount of work done to improve upon the benefits by building a robust and scalable digital public and private healthcare infrastructure so that we can give more prompt responses in future emergencies. Socio-political and demographic divisions are limiting the investments from public and private funds. These limitations expose the public healthcare systems’ vulnerabilities at the time of crisis. And private players make the situation worse by profit mongering and rent-seeking activities.

16 | March 2022 | www.insightssuccess.in


Access to Care

17 | March 2022 | www.insightssuccess.in


The solution is to create a streamlined ecosystem of digital data transfer where clinical services will submit data in real-time, using a myriad of interconnected smart devices, data encoding, and decoding benchmarks, and transmission and access protocols to play the role of a robust initial response mechanism system. But current scenario, though improved, still lacks coordination amongst various decision-making entities, insufficient digital infrastructure, wasted money, time, and resources, and lost opportunities for timely and prompt public health innovations. Thus, addressing the current limitations, issues, problems, and challenges are necessary to take a realistic approach toward creating a global network of local digital healthcare ecosystem that serves the demands of healthcare seekers and public, private healthcare givers in a timely and adequate fashion. EHR has many such elements that, if advanced, can help develop such an ecosystem. EHR also has its shortcomings, but if eliminated, the technology can offer mission-critical solutions to public and private healthcare stakeholders in general and people in particular. Telehealth is emerging as the near-toperfect answer. With favorable consumer perception, continued robust uptake, and tangible investment in this regard, the sector has been predicted to grow into a quarter-trillion-dollar industry. In-pandemic new-normal times saw telehealth’s increased awareness and acceptance amongst consumers, healthcare-givers, and policy-makers

who adopted regulatory changes to enable greater availability, access, and reimbursement. It bridged the healthcare divide, and now we can rebuild upon it the futuristic, virtual, inclusive personalized healthcare model of access, affordability, and guaranteed outcomes. It is estimated that current substantial healthcare spending can be diverted to a virtual or virtually enabled personalized digitalized healthcare ecosystem. It will not be easy, as it will also need sustained healthcare seekers’ and givers’ willingness to continue telehealth adoption and rapid redesigning of such eco-systemic infrastructures that will integrate with automated, artificial, virtual, and extended realities. After the initial peak during the first, second and third waves of the pandemic, telehealth utilization levels have stabilized between 10 to 15 percent. It needs to be brought up to a 25 to 30 percent level to attract significant private and public investment. Similarly, healthcare seekers’ and givers’ perceptions and attitudes toward telehealth have improved tremendously. But the expansion rate of acceptance is slowing down after the pandemic’s peak. There are some barriers responsible for this. They are perceptions of cost, availability, access, and technical securities. These issues must be immediately addressed to sustain healthcare givers’ and seekers’ enthusiasm in this regard.

18 | March 2022 | www.insightssuccess.in

If the personalized telehealth model evolved through further public-private collaboration by making the temporary regulatory changes permanent, it could put new momentum into this stabilized sector. Healthcare seekers are worried about the future scope of telehealth waivers provided after the pandemic ends. This uncertainty is the primary factor in healthcare seekers are not moving toward telehealth as their first choice. Suppose, through policy initiatives, these concerns are addressed. In that case, it can rejuvenate the rising investment in virtual personalised digital healthcare, which is already three times higher than 2020-21. The personalised digital healthcare ecosystem is evolving and proliferating, expanding to a broad range of services, including an integrated hybrid model of telehealth and virtual health solutions, longitudinal virtual care, and hybrid personalised healthcare models. This is the future of local and global healthcare, showing tremendous potential in improving patients’ experience of access, affordability, comfort, convenience, and outcomes.

- Gaurav PR Wankhade


Subscribe Today Stay in touch.

Subscribe to Insightssuccess Get Insightssuccess Magazine in print, & digital on www.insightssuccess.in

www.insightssuccess.in

Cheque should be drawn in favour of : INSIGHTS SUCCESS MEDIA AND TECH PVT. LTD.

CORPORATE OFFICE Insights Success Media and Technology Pvt. Ltd. Off No. 22 & 510, Rainbow Plaza, Shivar Chowk, Pimple Saudagar, Pune, Maharashtra 411017. Phone - India: 020- 7410079881/ 82/ 83/ 84/ 85 USA: 302-319-9947 Email: info@insightssuccess.in For Subscription : www.insightssuccess.in


India's Most Prominent EMREHR and Medical Billing Solution Providers

Dr. Empowering Women with the Knowledge of Health, Nourishment and Nurturing

M

otherhood poses the biggest challenge to any woman. Different women take the challenge differently. Pregnancy is a phase in a woman’s life that many look forward to and experience the joy of giving birth to a life, whilst some have reservations over getting pregnant. These are individual choices that women make and therefore needs to be respected. The birth of a healthy baby is a result of good care that a pregnant woman receives right through her pregnancy – from her family, her doctor and also because she takes good care of herself with a healthy, nutritious diet, adequate rest and exercise, positive thoughts etc., Whilst most pregnancies result in healthy babies, some pregnancies develop complications, resulting in adverse outcomes for both the mother and the baby. “One such complication in pregnancy that is now increasingly noticed is Preeclampsia or Gestosis,” says Dr. Girija Wagh (M.D, FICOG, DIP ENDO, FICS). She had handled many such cases in her professional duty. She is a highly qualified obstetrician and gynaecologist. With experience of 29 years in this field, she is a certified fertility and IVF specialist based in Pune, Maharashtra. Medical textbooks describe preeclampsia as a hypertensive disorder in pregnancy. Sudden and high blood pressure during pregnancy, especially from the fifth month onwards, and elevated levels of biochemistry tests suggestive of liver/kidney damage or circulatory problems from low haemoglobin and platelets are typically how Preeclampsia presents itself. An Expert Par Excellence Dr. Wagh’s expertise comprises high-risk obstetrics. Her extensive practice focuses on all gynaecological procedures including, but not limited to, fertilisation, impregnation and childbirth complications, advanced evidence-based

pre/post-natal care and support through the gestation period. The practice also constitutes high-risk pregnancy procedures that include preventive care in gestational diabetes, hypertensive disorders in pregnancy, pre-term birth, and recurrent pregnancy loss. She further specialises and provides services in tubectomy/tubal ligation, no-cut-no-hole gynae-surgery (along with high-end sophisticated ART procedures), cervical cerclage, IVF infertility treatment, Intracytoplasmic Sperm Injection (ISCI), intrauterine insemination, hysterectomy, fibroid removal, laparoscopic hysterectomy, laparoscopic myomectomy, endometriosis surgeries, and hysteroscopic surgeries. Her track record vouches for her impeccable surgical acumen, sound diagnosis, extremely competent guidance for patients, and her composed and organised approach towards emergencies and high-risk circumstances. According to Dr. Wagh, hypertensive disorders in pregnancy is estimated to be nearly 20-25% of all pregnancies in India, which is relatively high, given the high incidence of lifestyle diseases such as obesity, diabetes, late pregnancies etc. Whilst normal blood pressure is 120/80mm Hg, preeclampsia results in blood pressure shooting up suddenly and unexpectedly to 140/90mmHg or more. Bleeding, epileptic fits, neurological complications are other serious complications that can arise if not diagnosed and managed correctly. A few symptoms include puffiness of the face, swelling of feet, episodes of abdominal pain, sudden and additional weight gain of 3-6 kg instead of 1-1.5 kg, within 2-4 weeks unexpectedly etc., Preeclampsia results in the delivery of many babies earlier than the term of 38-40 weeks (preterm birth) as delaying the delivery can result in survival issues for the baby and in some cases the mother as well.

20 | March 2022 | www.insightssuccess.in


The birth of a healthy baby is a result of good care that a pregnant woman receives right through her pregnancy – from herself, her family, and her doctor

The Puzzle of Preeclampsia Dr. Wagh is one of the most professional and knowledgeable gynaecologists in India. She is presently practising as a Consultant Gynaecologist and Laparoscopic Surgeon at her practice in Primrose Wellness & Care, Kothrud, Pune. She also provides Gynecology and Obstetrics consultation and IVF, pregnancy and childbirth treatment at Apollo Hospital (Saras Baug, Pune), Cloudnine (SB Road, Pune) and Bharati Hospitals, Katraj, Pune. She further divulges that the causative factors of preeclampsia are not well understood yet. It is believed to be of metabolic origin, causing the placenta to become dysfunctional. A dysfunctional placenta causes a host of downstream events, such as elevation in blood pressure, organ damage, etc. Most obstetricians can detect preeclampsia after the disorder has expressed itself. Treating Preeclampsia Diagnoses and detection are through clinical assessment lab and ultrasound reports. If preeclampsia presents itself closer to the term of the pregnancy, emergency intervention and delivery of the baby are the usual ways of managing the disorder. The challenge is, in case the disorder manifests

itself before 34 weeks of gestation. Early-onset preeclampsia, as it is called in medical parlance, may require admission of the baby in neonatal ICU and often the mother too after delivery and where indicated. Every extra day/week that is gained to deliver the baby closer to 34 weeks of gestation is that much more beneficial for the baby as it helps improve survival rates. Diagnoses and detection of Preeclampsia are through a combination of clinical assessment, ultrasound reports and lab tests. Individually each of these methods has low sensitivity and poor predictability hence the need to do them together to improve detection. Researchers have been aiming to unravel the origin of preeclampsia and determine suitable biomarkers that can confirm the presence of the disorder at an early stage and predict its onset. Advanced research using mass spectrometry, protein sequencing, etc., has helped identify several proteins that were activated/overexpressed in preeclampsia. One of the biochemical protein markers that were investigated quite early and as far back as 1984 is Fibronectin. Fibronectin plays several critical roles in the human body.

21 | March 2022 | www.insightssuccess.in


Eliminating the Risks In pregnancy, fibronectin is thought to play an important role in embryogenesis (development of the foetus). A set of researchers have shown that the protein, Fibronectin gets elevated in preeclampsia by measuring the protein in different stages of the pregnancy and in pregnancies that developed preeclampsia. It is now easy to assess the risk of preeclampsia in pregnancies by measuring the concentration of this protein. A device similar to a blood sugar meter is now available in India that enables Fibronectin to be measured in ten minutes from a finger stick sample of the pregnant woman. The test can be done in the obstetrician’s clinic and is found to be helpful in the assessment of risk. A trained nurse or technician can run the test as it is simple and easy to use. This saves valuable time for the doctor and the pregnant woman and is helpful where there is a rapid progression of the disease, and an intervention decision needs to be made.

and severe. This test can be placed in the pregnancy surveillance at 12 weeks gestation as a screening tool, especially in women identified as at risk of developing gestosis. The test can also be performed when the woman presents with raised Blood pressure and thus help in identifying the mothers needing closer surveillance and monitoring and those who can be managed on an outpatient basis. Being a passionate doctor, Dr. Wagh believes in contributing to the bigger picture and paving a path towards a more equitable and cohesive community by empowering women through their knowledge of health, nourishment, and nurturing.

Paving a Path of Equality The test of Fibronectin in the blood also gives results that help the clinician categorise the patient as mild, moderate,

22 | March 2022 | www.insightssuccess.in



Opportunities in

Healthcare Industry Post-Pandemic

D

uring the last few decades, India has achieved excellent progress in healthcare delivery in the country. It has been one of the largest sectors in terms of income and employment. However, With the COVID-19 pandemic putting even the world's most advanced healthcare systems to the test, India's healthcare system has also been shaken. The private and public sectors collaborated in the overall response to the pandemic. Private Indian healthcare companies rose to the occasion and have been giving the government all the resources it requires, including testing, isolation beds for treatment, medical personnel, equipment at home healthcare, and government COVID-19 hospitals. India's private healthcare industry has contributed considerably, accounting for over 60% of inpatient care. Most private hospitals started making plans in response to the COVID-19 pandemic, which included treatment and significant investments in quarantine facilities and adequate medical supplies, and additional labor. In collaboration with the federal and state governments, the healthcare industry developed a sophisticated response plan to combat the pandemic, including the establishment of dedicated COVID-19 hospitals, isolation centers, and technology-enabled resource mapping. The Indian government also used technology to efficiently manage the outbreak, developing various programs at both the central and state levels. In India, the Aarogya Setu smartphone app was widely utilized to help with contact tracing, syndromic mapping, and self-assessment. 24 | March 2022 | www.insightssuccess.in


Industry Sagacity

25 | March 2022 | www.insightssuccess.in


India's healthcare sector offers numerous opportunities Despite several setbacks, India's healthcare system was able to weather the pandemic. In manufacturing medical equipment, disposables, pharmaceuticals, and, most recently, vaccines, India has established itself as a global leader. India fulfilled its domestic duties and stepped up to help its neighbours. As a result, the healthcare sector appears to be a viable investment prospect. The following are a few elements that are promoting future investments in the industry: 1. Infrastructure for healthcare in Tier II and III cities: Shortfalls in the hospital system, such as the requisite number of beds or availability of modern equipment, was revealed during the pandemic's deadliest days, underscoring the necessity for an 'emergency-proof' healthcare system in the future. Hospital chains and specialist centers, particularly in Tier II and III cities, are expanding their capacity. Several hospital networks have begun to develop in these cities by establishing small clinics and partnering with well-known local doctors. This is also in line with government initiatives to improve the number of hospital beds per 1,000 people and close the accessibility gap, particularly in suburban and rural areas. 2. Awareness of health insurance products: In recent years, there has been a greater awareness of health insurance products, and more people are investing in health insurance with each passing year. 3. Government policies: Despite having been planned before the pandemic, the government's efforts to provide universal health coverage under the 'Health for All' initiative, as well as programs such as Ayushman Bharat and the National Digital Health Mission, have accelerated dramatically. These initiatives to make healthcare more inexpensive and accessible to all people provide opportunities for private companies to expand their reach and presence.

4. Medical tourism: Foreign patients are drawn to India's healthcare sector because of high-quality services at lesser costs than in Western Europe or the United States. Bangladesh had the highest number of medical FTAs (foreign tourist arrivals) in 2012 (22%), followed by the Maldives (17%), Afghanistan (9%), and Iraq (8%). 5. Use of technology: In today's world, online consultations and technology platforms are highly demanded. The Ministry of Health and Family Welfare launched the eSanjeevani app, an integrated web-based telemedicine system, in August 2019. Bridging the gap between urban and rural India strives to make healthcare services more equitable. The prognosis is positive Growing healthcare awareness, rising incomes, better access to insurance, and lifestyle-related illnesses will propel India's healthcare market to USD372 billion by 2022. The Indian government aims to raise healthcare spending to 2.5 percent of GDP by 2025. (Gross domestic product). The COVID-19 epidemic has also changed the government and private sector's plans for healthcare reform. Telemedicine services have gotten increasing attention, and the government has set new requirements to make it a legal enterprise in India. The Ministry of Health and Family Welfare (MoH&FW), in collaboration with NITI Aayog, has released new guidelines that would allow RMPs to provide healthcare services via telemedicine. In addition, to address the country's health crisis, the government has launched the NDHM (National Digital Health Mission). Telemedicine, health IDs, health records, e-pharmacy, and Digi-doctor services are all significant components of this aim. The most severe health crises in recent memory have exposed not only the many obstacles and deficiencies in our healthcare system but also the need to invest in 'well-being' on a personal and systemic level. It has brought in a new era of digital and technological developments and advancements that are supposed to assist communities in meeting their needs much more quickly.

26 | March 2022 | www.insightssuccess.in



he Healthcare industry plays a vital role in our lives. The importance and scope intensify with the gravity of the situation, increasing the need for a faster communication, quick decision making, accurate diagnosis and reliable data for analysis.

T

The customized software applications help in various dimensions of electronic health records, supporting doctors in managing their functions of patient's data, electronic prescriptions, medical billing software and online doctor consultation.

Technology has transformed the Healthcare industry from the invention of antibiotics, modern diagnostic systems like MRI scanners, automated treatments through dialysis machines, robotic applications, and numerous software systems. Software applications are the current differentiators which have enhanced the process through better reliability, increased efficacy, quality diagnosis, improved patient care and impressive cost reduction.

Their nine different medical software applications help all the other people in the medical chain, including doctors, diagnostic and pathology centers, consultants, and patients.

75Health, the healthcare industry's technology solution provider, bridges multiple needs through its versatile webbased software products.

Commencing with a noble objective 75Health was formed approximately 12 years ago with the mission to help the patients, doctors and entire medical fraternity with important software solutions helping them prepare, store, manage and share the records, assist in billing functions, and support both the doctors and patients in managing their work processes quickly and smoothly. Enabling innovations The company has nine different web-based software customized for the various applications in the healthcare industry. These software products include electronic health record (EHR), electronic medical record (EMR), personal health record (PHR), medical practice management (MRM), E-prescribing, medical billing software (MBS), My Health records (MHR), E-lab orders and Tele doctor respectively.

– –

This web-based electronic software is patient-centric and real-time digital versions of the paper charts described in detail. Furnishing data enables information exchange quickly, reliable, and accurate to the destination in a secure way.

– –

In some instances, when patients are required to approach different medical facilities and consult multiple medical practitioners in different locations, this need can be tackled quickly and intelligently.

28 | March 2022 | www.insightssuccess.in


This diversity is met effectively using the software unfolds case-specific solutions. Digitizing patient details helps meet these challenges in an efficient way as in this format; information can be circulated with ease irrespective of time and location. The unique software features include patient demographics, vital signs and symptoms, medical history in a complete form, diagnosis, medication, administrative and billing details, allergies and medication information, lab tests and results, reports, and immunization details. This ability to provide information exchange efficiently facilitates medical service providers to offer high-quality treatment as well as more secure health care for patients. The general well-being of individuals may be significantly enhanced by using the applications as the chosen method of medical records. Web-based electronic health records software faces all challenges thrown by different issues in the field of medical service. The advantages include accurate, quick, and complete data access, legible documentation-free errors, improved diagnosis, and care facilities, making decisions and treatment smooth and timely, safer prescription and clear billing service, patient privacy with secure data handling, the better workflow between departments or service providers. The 75Health application offers the full spectrum of Electronic Health Record services to help medical service providers and organizations work efficiently. All operations from creating medical records standards and helping the medical practitioners connect seamlessly with your patients on the cloud. 75Health's e-prescription software helps generate and send prescription orders electronically directly to pharmacies from the point of care. The software assures improved accuracy, enhanced care quality, and increased patient safety, e-prescribing software does away with handwritten details that require interpretation by pharmacists. There is no need for calling in prescriptions; patients can now quickly get exactly the medications they need. Another interesting software developed exclusively for doctors and medical consultants is Medical Practice Management Software (MPMS). This simple doctorfriendly web application helps understand the patients' statistics of scheduling visits, fixing appointments,

managing insurance-related matters, generating reports, and preparing bills. 75Health team has another simple yet useful software called MyHealth record. This online software helps the patients feed their medical details, add, or edit it, and share the same with the Doctors or consultants whenever required. Their Medical Billing Software focuses on payment process in claim submission, payment collection, reimbursement process and claim settlement. 75health Tele-Doctor is a tele-health software equipped with a secured Tele-Doctor system to ease interactions between physicians and patients for non-emergency doctor advice through phone calls. It provides health-related services through electronic audio or visual means that is maintained online. Users can share images and videos by using this platform. It can even integrate with the electronic health record software of individuals. The role of TeleDoctor is eliminating direct visits for regular checkups or medical advice. It is a cost-effective technology that is not only beneficial for physicians but also for patients.

29 | March 2022 | www.insightssuccess.in


Customer-Centric Approach The company offers a fourteen-day free trial which begins on registration. In this free trial, they offer an instant access to their fully loaded premium plan. They inform the user of the date of expiry. The user can choose the plan of his choice and make the payment through a debit card or credit card to continue using the product. If the user chooses not to continue, then the account gets suspended at the end of the trial period. At 75health, they priorities the safety of the customer data, which is carefully hosted in a world-class data center with the best and most reliable 24X5 security protection. 75Health provides complete flexibility to their customers in choosing, changing, and customizing the software service in their pay-as-you-go model with absolutely no cancellation fees.

Innovative Leadership 75Health is managed by visionary leaders who have harnessed a culture of innovation, product quality and customer satisfaction. The management provides state-ofthe-art infrastructure and a skilled technical team focusing on continuous research to enhance product attributes and give customers the highest value. Kumar Subramaniam: The idea of founding an EHR Company was conceptualized by Kumar Subramaniam when he had to carry several paper reports, accompanied by his wife, who was undergoing treatment. The founder and CEO embarked on a journey with a vision to empower

people with digitized medical records that prove accurate and easy, and convenient. The result - the all-new, innovative 75Health EHR! Anish Kumarmangalam, Co-founder, and CTO active since March 2010. Anish holds a previous experience of more than 3.5 years with other companies in the software development domain. A software engineer himself; Anish has been a passionate role player in the technical dimension of the 75Health product kitty. Arwin Kumarmangalam CXO is an enthusiastic team player in the operations of 75Health. Having adapted and closely monitored the customer feedbacks, Arwin is an active contributor and support in product development. The technological applications of 75Health software in the healthcare industry has greatly helped in developing a reasonable control over the medical operations, save time, save costs, gain expert advice, manage crucial tasks easily and give the doctors a better command over the process for more accurate diagnosis, right medication, and quicker patient recovery. Looking Beyond The company has ambitious expansion plans in the domestic and international markets, focusing on industry research, healthcare industry needs, expert opinion, and research in product developments.

30 | March 2022 | www.insightssuccess.in






Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.