The way of business solutions www.insightssuccess.com Sept-Oct 2016
The
10
Fastest Growing
Healthcare Solution
Health Insights
Provider
Companies
Why Yoga defines better health?
Innovation Archives How Technology Will Change the Healthcare?
Larry Gerrans President & CEO
Sanovas: Go Beyond. See Beyond. What Google Learned About Teams (and what leaders can do about it) Patty McManus Interaction Associates
BabyBerry’s BabyBerry’s Journey Journey Towards Towards Success Success In In Child Child Health Health and and Wellness Wellness Platform Platform Balasubramanian Balasubramanian Venkatachalam Venkatachalam BabyBerry BabyBerry
Innovative Innovative Food Food and and Beverages Beverages from from Farm Farm to to Fork Fork
Severin Severin Weiss Weiss SpecPage SpecPage
Editorial
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e are living in an era where smart devices have dramatically changed the way we work, communicate and socialize. Significant share goes to the Internet of Things which bridges interoperability challenges to change radically the way in which healthcare is delivered, driving better results, increasing efficiency and making healthcare affordable to all; bringing a new dimension to the healthcare industry.
IoHT: A Digital Trend Reshaping Healthcare
The healthcare industry’s ongoing transformation creates both challenges and opportunities for marketers. Much of this transformation is the result of the revolution in data which is enabling people to live better lives by using connected devices such as tablets, wearables, and hand-held devices. This ‘Internet of Healthy Things’ means that users have the ability to take control of their own health in a highly personalized manner. Connected smart devices facilitate real-time data reporting to primary monitoring systems, making the monitoring live and exceptions can be responded to quickly. Just imagine the value of a patient whose irregular heart rate is obtained by a smart wearable device triggers an alert to the cardiologist, who, in turn, can call the patient to seek care promptly. Or an implanted device monitoring a diabetic patient’s blood sugar, movement, skin temperature and more, and notifies an insulin pump device to regulate the dosage. This disruptive innovation led by IoHT is also providing an opportunity to reduce the cost of healthcare delivery. A recently published research shows that with remote patient monitoring for the heart, asthma and diabetes patients will allow a total saving of $200+ billion mainly due to the elimination of unnecessary and wasteful expenditures. As the health industry discovers new and unique ways to provide better medical services, these digital trends in healthcare will rise steadily and will provide sustainable engagement and powerful motivators to make health and wellness a part of our everyday lives.
Sugandha Sharma
Editor-in-Chief Pooja M. Bansal Senior Editor Ariana Lawrence Managing Editor Sugandha Sharma Co-Editors David Smith Vikram Suryawanshi Stephanie Andrews Abhijeet Parade Mary D’Souza Visualiser David King Art & Design Director Victoria Co-designer Alex Noel Picture Editor Harmeet Art Editor Shaila Business Development Manager Mike Thomas Nick Adams Marketing Manager Chris Business Development Executive David, Peter, John, Brian Research Analyst Jennifer Circulation Manager Robert Database Management Steve Technology Consultant Vishal More sales@insightssuccess.com
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Content Page COVER STORY
Sanovas: Go Beyond. See Beyond.
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Innovation Archives How Technology Will Change the Healthcare?
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Health Health Insights Insights Why Yoga defines better health?
Interview with Insights Success
BabyBery’s Journey Towards Success In Child Health and Wellness Platform
28
CXO Standpoint
Innovative Food and Beverages form ‘Farm to Fork’
20
What Google Learned About Teams (and what leaders can do about it)
38
The
10Fastest Growing
HEALTHCARE Solution Provider Companies 2016
Vee Technologies: Putting Business Processes into High Gears
18
DataSmart Solutions: Improving Healthcare with Analytics
ADSC: Meeting the Challenges & Changes within the Healthcare Industry
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Zephyr Health: Providing Analytics to Healthcare
Digirad Corporation: Making Healthcare Convenient
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36
24
DocsInkÂŽ: Growing Steadily to Seamlessly Connect Healthcare Communities
SPH Analytics: Empowering Healthcare Transformation
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Cover Story
Larry Gerrans President & CEO
Sanovas, Inc.
Cover Story
BEYOND. SEE BEYOND.
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We build our customer base by providing our community with best in class solutions that are affordable and portable. We reinforce our loyalty with objective, evidence-based data and by publishing that data in the peer-reviewed literature
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GO
Continuous progress in medical technology has allowed doctors to diagnose better, intervene early and save lives. Early intervention and treatment not only save lives but ultimately lower related health care costs. Medical interventions, the ability to access the body without surgery to diagnose and treat, have flourished in the past few decades. Now, however, opportunity and necessity have combined to redefine what is possible through interventions and to make what is possible accessible, affordable, and safe for more people.
Sanovas’ access, imaging, and measurement technologies enable physicians to safely perform advanced, multi-instrument and multi-modal diagnostic and therapeutic procedures in previously inaccessible anatomies. These procedures will make localized, interventional treatments for lung cancer and other serious diseases available to millions of people, globally - reducing the need for open surgeries and cancer treatments that create systemic toxicity and side effects. It is estimated that millions more healthcare providers across the globe will be able to offer their communities diagnostic and therapeutic interventions at a reasonable cost because of Sanovas’ platform of micro technologies that are both affordable and portable. Sanovas, Inc. is a Life Science company that is developing the next generation of minimally invasive surgical tools and cancer treatment technologies. One spectacular example of the company’s innovation is their MicroCam™
Cover Story
The company was incepted with a singular pursuit to innovate small diameter ‘Smart’ technologies that could deliver drugs and immune therapies to the periphery of the Lung to cure Lung Cancer. The course of their development forced Sanovas to overcome the many procedural risks and technological limitations required to navigate the small airways of the lungs. By successfully meeting those challenges the company has developed a portfolio of products and generated over 100 patents. These product lines are so small and so advanced that they have been found of use in advancing intervention in other areas of the body. Recognizing this opportunity, multiple subsidiary companies have been created by the company to address the unmet clinical needs in these other surgical sectors. Larry Gerrans: A ‘Visionary’ Entrepreneur ‘Who Sees the Bigger Picture’ Larry Gerrans, President, and CEO of Sanovas, Inc., is the person behind the success of Sanovas. He is an
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We support our customers through service and education. We believe the keys to organizational success are rooted in transparency and accountability
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Imaging Technology. These handheld ‘Plug-N-Play’ surgical cameras reduce the size of current cart based endoscopy systems by as much as 90% and reduce their costs of acquisition by up to 80% for hospitals and healthcare facilities around the world.
innovator and a passionate leader whose inventions and pursuits, on behalf of the Life Sciences, have created meaningful and enduring contributions to humanity. For more than 20 years, Larry has played a leading role in the innovation and deployment of Minimally Invasive Surgical (MIS) Techniques, devices and implant systems for the burgeoning endoscopic markets in Cardio-Thoracic, General Surgery, Urological, Neuro-surgical, Gynecological, ENT, Orthopedic, Spine and Sports Medicine. Many of his pioneering contributions have become the ‘Gold Standard’ for diagnostic and therapeutic intervention across these Life Sciences.
Larry was on the ground floor of minimally invasive surgery in the early 1990’s. He has been a key figure in the surgical arts, driving the development and adoption of many of the minimally invasive procedures that are now considered the “Standard of Care” in everything from Spine Surgery and Sports Medicine to Gynecology and Heart surgery. He is now pioneering the discoveries required to advance intervention in the lungs, an anatomy considered to be the last frontier in surgical interventional. The lungs are the only organ in the body that cannot be turned off during surgery; requiring tools and technologies that can be successfully operated in a live, breathing, and moving anatomy. Mr. Gerrans’ cutting edge Research and Development teams have been comprised of Scientists, Doctors, Engineers and business development specialists. Many of whom were among the first medical industry personnel to enter the National Laboratories to evaluate various state of the art technologies for transfer to private industry. They have created life-saving technologies that now serve to remedy millions of people worldwide who suffer from acute injury, severe illness and chronic disease. These innovations now positively affect the lives of over 100 million people and relate to more than $15 Billion in revenues, annually. Larry leveraged his contributions in endoscopic imaging and communications technologies to incept telemedicine broadcasting and electronic surgical records. He conceived and led the commercialization efforts of the first voice-activation technology for surgical device control in the operating
Cover Story
Embracing Dreams and Leaving a Mark on the World As the Founder, President and CEO of Sanovas, Larry has written over 100 patents and has been leading an elite group of innovators developing groundbreaking interventional technologies to treat the diseases of the Lung and to cure Lung Cancer. The Sanovas platform features highly sophisticated 3D imaging and physiologic intelligence systems that operate within new sensory-guided interventional technologies to provide the local delivery of drug and immune therapies to significantly improve cancer treatment. A byproduct of Gerrans’ team’s success in advancing miniaturization has been the development of entirely new classes of Interventional Catheters, Surgical Cameras, Physiologic Measurement and Bio-Feedback Systems, In Vivo Diagnostics and In Vivo Drug Delivery Systems. These tools were developed to overcome the procedural risks and technological challenges of the pulmonary anatomy. Now, these ‘Core’ technologies have given rise to more than ten subsidiary companies. One, of which, promises to develop the next generation of surgical robots.
Larry is also the Founder and Chairman of Human Tissue Banks, Inc., a 501(c)(3) nonprofit corporation that is providing allograft resources to the highly promising innovations being forged in bio-regenerative medicine, 3-D printing of organs, “Bio-Inks” and Stem Cell Engineering. “What is best in our company are the patients we serve. Everything we do, we do for them. These patients are working the hardest. They are struggling to survive. Their families
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solutions that advance intervention beyond current limits and vertically integrate the selling channel. The company does this by creating integrated sets of tools that make up the entirety of the ‘Tool Belt’ required to perform the intervention in a target anatomy. This strategy follows a technology development tactic pioneered by Larry, known as A.I.M., which is an acronym that stands for Access, Image, and Measure. The company first develops the tools
Everybody has a growth target, and everybody in the organization has visibility on individual, departmental and organizational achievement tracking metrics. We foster a serious-minded, highly intense and competitive work environment that energizes and reinforces performance and achievement
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theater - the Hermes™ voice activation system. Larry conducted the Human Factor Analysis and IT integration that created the most technologically advanced operating rooms ever built, the Endoscopic Surgical Suite (Endo-Suite™) and the Digital Operating Room (Digital OR™). These contributions are credited with leading to what is now a multibillion-dollar healthcare facilities construction and IT marketplace.
are suffering. They are making enormous sacrifices and enduring the toughest challenges. Many of our investors have died from Lung and other Cancers. We miss them. We have lost family and friends. We have employees and investors who are cancer survivors. Sanovas is and has been a sentimental journey on many levels. People are our inspiration. Our patients are our purpose,” says Larry.
and technologies required to Access the intended anatomy in the least invasive fashion. Next, they create the imaging solutions to see the anatomy and perform the surgery.
Having solved the Access and Imaging challenges, they develop instruments that allow the surgeon to measure and palpate the anatomy remotely, so as to gain a better understanding of its condition. Surgeons cannot touch and Unique Strategies Assuring Success feel the anatomy with their fingers in As a business, Sanovas’ strategy is to minimally invasive procedures, as they can in open surgery. Once doctors can innovate comprehensive surgical
Cover Story
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Somebody perishes
from Lung Cancer every
3 minutes. We are committed to changing that! The
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inspiration to make a
difference and to be a
change agent is core to our inspiration and focus
‘Take A.I.M,’ Sanovas then develops the tools required to both Diagnose and Treat the target anatomy. In building the systems that allow surgeons to take ‘A.I.M.’, Sanovas drives cash flow by providing surgeons the ubiquitous set of tools that become resident in every procedure. The company leverages this ongoing stream of cash flow to drive continued innovation, and growth through acquisition. Sanovas Innovations ‘highly acclaimed and accepted by the industries’ Currently, the MicroCam Plug-N-Play Suite of surgical cameras is a big attraction. Sanovas has been able to reduce the footprint of an Endoscopic imaging system by as much as 90% and create a handheld device that sells for just 20% of current systems’ pricing. Moreover, given the advances they have made in miniaturization, they have discovered and capitalized on entirely new market segments. One of which is the SteriView™ Instrument Inspection and Infection Control System for detecting infectious bacteria in the tiny operating channels and crevices of medical instruments. These hard to reach places have become breeding grounds in which antibiotic-resistant bacteria and Superbugs germinate. Patient deaths due to Hospital Acquired Infections are growing at tragic rates. Sanovas has pioneered a first-to-market solution that is now saving lives. TEAM - Together Everyone Achieves More The DNA of their growing team is rooted in passion. Every day working at Sanovas is a good deed. Sanovas’ investors and employees are deeply committed. Each of them is on a personal mission to save lives and in some cases their very own! Sanovas’ technologies have vast potential to cure
disease. The best part is that they are making an impact globally. Sanovas’ customers are getting state-of-the-art technology which is smaller, safer, more effective and less expensive than anything they have ever used. Sanovas Global Perspectives Most importantly, the company takes a global perspective in its development and commercialization strategies and works to serve the greater good by creating solutions that are affordable and portable. This model disrupts the economics in the current markets by reducing equipment size up to 90% and lowers acquisition costs by as much as 80%. These are design and economic considerations that are often overlooked in developed economies and healthcare, especially. It is an innovative approach to building a global company. Expanding Geographical Footprints Sanovas is growing strong and steady. Moreover, they have five Business Units that are in various states of growth and development. “Thanks to advances in communications and information technology, the addressable patient population for advanced medical technologies has exploded from a 750 Million patient population to over 3.1 Billion patients and is growing to more than 4.9 Billion patients by 2030. Sanovas’ strategy is to capitalize on our “affordable and portable” mantra to disrupt the economics in the current markets and to accelerate our commercial success ahead of the competition into the emerging markets,” assures Larry.
The
10
Fastest Growing
HEALTHCARE Solution Provider Companies 2016
Connected Health T
he state of the U.S healthcare industry is stable and evolving rapidly, with pressure coming from new business models, and getting to the right data to demonstrate value and improve product commercialization is essential for life sciences companies. This big leap in healthcare is made possible because of the convergence of health technology, digital media, and mobile devices. Health has now become Connected Health, and Digital technology has become an indispensable part of the solution to many of the challenges facing the health, social care, and wellness sectors, especially in enabling more efficient integration of care. The importance and usefulness of the healthcare industries have made us shortlist “The 10 Fastest Growing Healthcare Solution Provider Companies.” Our cover story ‘Sanovas, Inc.’, is one of the most valuable fastest growing healthcare solution provider company, stands alone in the Healthcare Industry to offer innovative next generation minimally invasive surgical tools and technologies, targeting the pulmonary market. Larry Gerrans, President, and CEO of Sanovas, Inc., is the person behind the success of the company. Their aim is to develop and accelerate technologies and create ubiquitous medical technologies to be used everywhere, every day. It is always interesting to know the story about every company. Insights Success Magazine, after in-depth research and studies, has shortlisted; Advanced Data Systems: Meeting the challenges & changes within the healthcare Industry, Burwood Group: Leading clinical workflows and technologies, DatatSmart Solutions: Improving healthcare with analytics, Digirad Corporation: Making healthcare convenient, DocsInk®: Growing Steadily to seamlessly connect healthcare communities, Sanovas, Inc.: Go beyond. See beyond, SOAPware: Leading Electronic Medical Records (EMR) software and services for medical use, Symphony Performance Health Analytics: Empowering healthcare transformation, Vee Technologies: Putting business processes into high gears, and Zephyr Health: Providing analytics to healthcare, considering the companies that are forefront into recognizing their best innovative healthcare solutions with excellence while setting the industry standards. While flipping the pages of Insights Success Magazine, do not miss out ‘How Technology Will Change the Healthcare?’ and ‘Why Yoga Defines Better Health?’ from the editorial desk. Innovative Food And Beverages ‘From Farm To Fork’, By Severin Weiss and What Google Learned About Teams (and what leaders can do about it) By Patty McManus from the Thought Leaders. BabyBerry’s Journey Towards Success In Child Health and Wellness Platform, By Balasubramanian Venkatachalam from Interview with Insights Success. Hope you are ready to start off!
The
10Fastest Growing
HEALTHCARE Solution Provider Companies 2016
Company Name Advanced Data Systems Corporation www.adsc.com
Management David Barzillai Founder & President
Brief Advanced Data Systems creates and delivers superior healthcare software solutions supporting optimum productivity while providing the customers with the finest in training, support, and services.
Burwood Group burwood.com
Mark Theoharous CEO
Burwood Group helps healthcare organizations, understand clinical workflows and the technologies required to support it, create solutions for Clinical Collaboration and Communication, Facility Design and Transformation, and Training and End-User Adoption.
DataSmart Solutions, LLC www.thinkdatasmart.com
Jonathan Prince CEO
DataSmart Solutions is a healthcare-facing data warehouse and analytics company focusing on the reliability and strength of the storage infrastructure and the value of analytics regarding saving money for customers.
Digirad Corporation, Inc. www.digirad.com
Matt Molchan President CEO & Director
Digirad Corporation provides imaging services, products, and support to the healthcare facilities of all sizes with outstanding flexibility to improve their performance, optimize outcomes, and enhance the patient experience.
DocsInk® www.docsink.com
Julie Thomas CEO
DocsInk® easily and affordably connects providers across the continuum without the need of expensive interfaces, and is one of the nation’s most popular healthcare applications because it simply addresses some of the most complex problems within the industry.
Sanovas, Inc. www.sanovas.com
Larry Gerrans President & CEO
Sanovas offers innovative next generation minimally invasive surgical tools and technologies, targeting the pulmonary market.
SOAPware, Inc. www.soapware.com
Randall Oates President & CEO
SOAPware has adhered to a simple philosophy of providing the best possible value to healthcare providers who want to advance into Electronic Medical Records (EMR).
Symphony Performance Health Analytics www.sphanalytics.com
Al Vega CEO
SPH Analytics generates powerful and impactful healthcare analytics using cutting-edge software.
Chocko Valliappa Founder & CEO
Vee Technologies is an ISO certified company, provides complete revenue cycle management services for the U.S. healthcare industry, includes medical billing, medical coding, and insurance payor services.
William King Founder & Executive Chairman
Zephyr Health is the leading Insights-as-a-Service company, helping life sciences companies engage the right physicians, accounts and institutions using insights from global health data.
Vee Technologies www.veetechnologies.com
Zephyr Health, Inc. www.zephyrhealth.com
The
10Fastest Growing
HEALTHCARE Solution Provider Companies 2016
Advanced Data Systems: Meeting the Challenges & Changes within the Healthcare Industry
David Barzillai Founder & President
B
oosting profitability and productivity with the Medics Suite of proven clinical, financial, and management automation for practices and medical billing companies, that is what Advanced Data Systems Corporation (ADSC) is known for. ADS holds quite a remarkable place in the healthcare automation industry, with 2017 marking their 40th anniversary as a privately held, debt-free company to which their clients have always had easy access.
ADSC’s Medics solutions are ideal for large single or multi-specialty medical groups and enterprise-sized organizations, as well as for high volume medical revenue cycle management (RCM) companies. MedicsRCM provided by ADSC itself is a very high volume RCM company which uses the Medics Suite for their own RCM clients. The industry right now is embracing value-based medicine as driven by MACRA and its MIPS reporting. Their Medics EHR can be used to compile and report on the data necessary for complying and for avoiding penalties, both of which are especially significant. Other Medicare value-based medicine initiatives such as
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Chronic Care Management (CCM) and Transitional Care Management (TCM) can be taken advantage of with the Medics EHR. Medics is excellent for a wide variety of specialties including a some generally considered a little more unusual for their own particular nuances including anesthesiology, behavioral health, and radiology. Cloud is the preferred implementation route yet Medics can still be implemented in customer hosted format. Innovative Leader Ensuring the Company’s Growth David Barzillai, President of ADS, is a visionary in healthcare IT. Mr. Barzillai, who has a City College of New York degree in electrical engineering, initially founded ADS with systems for radiology. He quickly saw how other specialties could also benefit from and began to retool the software to work with a variety of specialties. Mr. Barzillai’s drive is to ensure the clients see more patients, generate more revenue, and boost profitability/productivity with ADS’ automation for practices and health systems. Always Available for Patients Mobility is king. As cloud-based, Medics provides for virtually ubiquitous secure connectivity using iPhone™, Sept - Oct | 2016 |
The
10Fastest Growing
HEALTHCARE Solution Provider Companies 2016
iPad™, Android™, other internetenabled handhelds including watches / wrist devices. Patient Engagement is in the spotlight today. MedicsPortal lets the practice remain open to patients 24 x 7 x7 365 from anywhere in the world with an internet connection. Strategy Behind the Success Keeping up with evolving technologies is something in which the ADS Programming Team takes great pride. With hundreds and hundreds of required governmental and payer updates, the company hasn’t missed a single deadline on any including recent ones for ICD-10 and Stage 2 MU. The ADS Team continuously stays attuned to the industry’s requirements, and to evolving technologies that will benefit their clients.
For behavioral health/addiction medicine, the Suite has a number of capabilities for outpatient, partial outpatient, and full inpatient facilities. The system handles UB-04 and HCFA claims, DSM-5, progress and group notes, and more. Medics BedManager™ for inpatient facilities solves the age-old problem of tracking available beds and utilization…a crucial requirement to minimize backlog and maximize workflow.
economical option to which groups and enterprise organizations have turned, especially with its transparency. Not only are MedicsRCM clients never in the dark on their data, but ADS train them on using the Medics Suite and encourage them to be “plugged in.” Clients of MedicsRCM have access to their Medics EHR, or they can use their own EHRs interfaced to MedicsRCM. A Company Ready to Assist its Clients Occupying its own 15,000 square foot building from which virtually all ADS services are provided, with additional regional offices, they have over 200 full-time employees dedicated to client satisfaction as growth continues.
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physicians’ Stage 2 certified EHRs via Surescripts™ Secure Messaging without requiring expensive HL7 interfaces. Reports can even contain links to the patient’s images.
We continuously stay attuned to the industry s requirements and to evolving technologies that will benefit our clients
Company Known for its Innovations ADS is known for its highly innovative solutions and services. Their Medics FlowText™ revolutionizes how physicians transcribe their reports. Working with Dragon Medical™, Medics FlowText mimics an outside transcription service but with physicians transcribing directly into the patient’s Medics EHR record. Not only is the report created, segments of the transcribed text are intelligently inserted into the patient’s record simultaneously, eliminating the time-consuming step of going back to data into the patient’s record. Medics FlowText also makes the Medics EHR voice navigable. Another ADS-developed innovation is EMRdirect™ giving radiologists a secure way to transmit their finalized reports directly to their referring Sept - Oct | 2016 |
ADS developed a number of Medics PM features for groups and enterprise organizations who also sell purchasable products (orthotics, supplements, frames, and lenses, etc.) and / or who provide non-medical services (spa, cosmeticians, etc.). The system tracks inventory, calculates sales tax, and invokes an easy checkout window separating medical and nonmedical payments, even accepting gift cards and coupons as methods of payment. Growing along with the Client’s Satisfaction Growth has always been a constant ADS factor. They see that continuing both in the present Value Based medicine world and in their dramatic increase in RCM business. MedicsRCM has become a very viable,
A testament to ADS customer satisfaction is how a good number of clients actually date back over twenty years. Clients appreciate how they have never discontinued a product or missed a required update deadline date. Referring to the secret of success, David asserts, “Producing excellent systems that in turn produce revenue and efficiencies for our clients, along with the solid infrastructure and backing of a company that has four decades of industry experience, is our recipe for success.” With ADS, the Medics Suite, and MedicsRCM being poised to take on current and upcoming healthcare challenges in the financial and clinical arenas, the company is ready to assist its clients in exactly the ways they want or need to be assisted. URL: www.adsc.com
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The
10Fastest Growing
HEALTHCARE Solution Provider Companies 2016
DataSmart Solutions: Improving Healthcare with Analytics
Jonathan Prince CEO
H
ospitals and healthcare organizations around the globe are undergoing a transformation as they move slowly from a volume-based model to a value-based paradigm. The industry is challenged by inefficiencies, errors, sub-optimal clinical outcomes and out-dated evaluation techniques as it produces enormous amounts of data. Building analytics competency can help this industry harness “big data” to formulate actionable insights, set its future vision, improve results, reduce time-to-value and ultimately deliver better patient care. DataSmart Solutions (DSS) is playing a significant role in bridging the gap between data
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analytics and lower cost with higher quality by offering data analytics to essentially every segment of the healthcare industry. DataSmart Solutions is a healthcare-facing data warehouse and analytics company perfecting the reliability and strength of its storage infrastructure and the value of its analytics in terms of saving money for customers. The company has developed algorithms to search through massive amounts of information, to analyze and interpret the data, and predict the probable cost and health conditions of individual patients within a population.
Twenty-two years ago, Paul Bogumill, President & Founder of DataSmart Solutions, organized the core team of experts and laid the foundation of the company. Paul’s training is clinical, although his career path has steered him steadily toward the management of partially self-funded health benefit plans where he observed a dire need for supportive analytics. Jonathan Prince joined DataSmart Solutions as CEO in early 2015 to provide oversight and a roadmap toward the full commercialization of DSS’ core technologies. Jon has over 35 years of experience in business management and innovation through technology.
Sept - Oct | 2016 |
The
10Fastest Growing
HEALTHCARE Solution Provider Companies 2016
Unified Solution for Healthcare Analytics DataSmart offers a platform called the Client Solution Tool (CST 3.0) for consultants, brokers, and advisors which assists them in identifying plan participants at risk of becoming high-cost claimants in the next 12 months. Clients can evaluate plans, providers, facilities, and medication usage. The platform also supports actuaries in calculating stop-loss premiums as well as case managers in managing their workflow. DSS’ current Client Solution Tool is oriented toward partially self-funded employer benefit plans and case management professionals. “The tool was designed by benefits professionals for benefits professionals,” maintains Bogumill. The most
next move will be another increase in predictive power derived from new non-claims data sources which we will deliver through tools featuring more usability.” Prince believes that version 4.0 of the CST (due late 2016) will set DataSmart further apart from mid-market competitors. Faster speed, simpler reports, more actionable information, and improved data accessibility will make the work of consultants, brokers, and case managers easier than ever. The company is moving steadily from a ‘product company’ to a strategic partner. This transition is attracting the
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We aspire to see our analytics improve the health of a significant percentage of the US labor force, and our strategic partnership culture is getting us there
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distinguishing characteristic of CST 3.0 is the incorporation of many data elements beyond mere claims information. The broader set of data amplifies the predictive power of the analytics substantially. Compared against other vendor alternatives for most mid-size and smaller plans, DSS management believes this is the most powerful commercially available risk management tool in healthcare.
consulting and brokerage industry giants. “We aspire to see our analytics improve the health of a significant percentage of the US labor force, and our strategic partnership culture is getting us there. Meanwhile, our business currently rests on a large book of small employer plans (50-500 EE) which is our bread and butter and where we learn what we know today about client satisfaction,” asserts the CEO.
Continuous product improvement leads to better results and successful clients While discussing how good strategies are paying off, Prince says, “Without being too specific, let me share that we are poised for a significant improvement in the modeling power and risk scoring ability we deliver to our clients. We attribute this particular improvement more to our use of better data sets than to technology advances, per se. However, as we advance further in identifying available, non-clinical data elements with high statistical value, we are also utilizing emerging technologies to deliver the results much faster than before. More concisely stated, our
According to Prince, to contract with an analytics vendor is not enough. Plan managers and their brokers must create an organizational infrastructure (whether large or small) that will place responsibility for acting on the analytics on a single point of accountability. We are not interested in working with companies that only want colorful reports with attractive bar charts and trend lines. We want partners who will dedicate resources to use these tools and impact the health of their plan participants. We take the improvement of healthcare seriously and see a bright future in the USA for a more efficient healthcare industry, provided the analytics are acted upon.
Sept - Oct | 2016 |
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CXO Standpoint
Innovative Food and Beverages FROM
FARM FORK to
F
rom strict regulatory requirements, increased consumer awareness, market consolidation and more complex supply chains, food and beverage (F&B) manufacturers face constant challenges today to deliver innovative products more efficiently to the retail market and consumers. Successful businesses need to be able to react quickly to specific market demands, ensure their products meet the highest quality and security standards, and keep development and administrative costs minimal to increase profit margins. The F&B industry is characterized by complex product structures and production processes, making a processoriented concept in product development indispensable. Companies need to maintain and manage comprehensive, coherent and accurate product data in all internal systems and exchange information with trade partners as required. Product Lifecycle Management (PLM) manages data for all stages and areas of the product lifecycle, integrating them into a single solution and facilitating efficient and transparent information management. This comprehensive and cross-functional solution can streamline and improve company-wide processes that are associated with the development, production and launch of products, allowing producers to drive innovation, minimize costs and risks, and eventually gain a competitive advantage in the market. SpecPage, a global provider of integrated data management and compliance software, understands the needs of the recipe-based manufacturing industry and has extensive experience in developing cost-effective solutions to address
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the challenges in this field. The return on investment for a PLM software can be quite impressive as it leverages productivity and reduces risks, ensuring long-term success and profitability for F&B producers. Research has shown that by adopting a PLM approach the efficiency of engineering and formulation solutions can be doubled. To date, many manufacturing companies manage product information isolated in different departments and do not create company-wide visibility. They are therefore not able to utilize existing resources and expertise; nor are they able to control the entire product lifecycle efficiently, which slows down projects and delays product launches. Within R&D departments, data is often recorded several times instead of updating and modifying existing product specifications and recipe formulations. Manual data entry and modification can result in high costs and inaccuracies, and may also lead to missed market opportunities as companies are not able to react to customer demands in time. Industry experience has shown that formulation software can save >56% of the development staff’s time by reusing resources and avoiding the creation of duplicates. With the help of PLM solutions, businesses can develop innovative products optimally, boost efficient production and enhance their performance. An integrated solution can create a global project framework that can easily be adapted to regional and local requirements. Besides effective cost management, quality assurance plays also a critical role in ensuring company success. Packaging Sept - Oct | 2016 |
CXO Standpoint and labeling processes are a substantial part of the product lifecycle and are receiving more attention than ever before not least due to the increasing regulatory requirements and demands from trade partners. Designing informative and
appealing labels involves the work of engineers, design and marketing managers, and compliance specialists, where keeping information in data islands can slow down the time-to-market. Manufacturers need to fully integrate quality assurance processes in product development and management, and ensure compliance across the entire product lifecycle to mitigate risks and avoid product recalls. The implementation of a PLM solution helps companies to proactively and transparently manage information throughout the product lifecycle and supply chain. Standardized processes enable traceability, and ensure quality, safety and regulatory compliance. By preventing lost, misplaced or unapproved documentation and records, 20% of the development staff's time can be saved. A PLM software investment is often initiated by a single department such as product development or quality assurance, however the financial benefits are visible across the entire business. SpecPage’s PLM software Return on Investment (ROI) calculator has been programmed on the basis of best practice and successful projects over the years. With minimal data input, the ROI calculator produces clear outcomes using easy steps to measure financial benefits that can be achieved with the help of SpecPage’s solutions for product development and information management. These have been developed to meet the specific needs of the F&B industry, and can easily and quickly be implemented and deployed; specific functionalities like nutritional databases, global compliance and label support are available out of the box and offer users great value.
Severin Weiss CEO SpecPage
Sept - Oct | 2016 |
To cope with the growing challenges in the industry and to remain competitive, F&B manufacturers must take an integrated approach in product development and quality assurance, managing all phases of the product lifecycle - from concept to marketplace. This enables them to use existing resources and expertise efficiently and drive innovation. PLM is becoming a standard in the industry and is a crucial step for long-term success.
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Innovation Archives
How
TechnologyWill
Changethe
Healthcare? S
ince the formation of universe from the Big Bang theory, health has always been an important part of mankind. The techniques used to cure diseases in the past, are no longer the same as they are now. It has been changed partially or completely with new technologies evolving from time to time. The world is on edge of the technical revolution, and it will affect all the areas of human life including health. Then the question comes to our mind, how exactly technology will change the future of health care? Below are the technologies that will change the future of health care. Mobile Stroke Units MSU is based on the concept of pre-hospital treatment. The specialized ambulance has a CT scanner and essential laboratory equipments for the diagnosis of stroke. The staff members are also provided in the MSU for the pre-hospital help to the patient. The telemedicine are provided to perform CT scans, TPA tests, and blood tests before the patient arrive at the hospital. MSU has already taken into action in Houston and Germany, and it surely has a great future as it doesn’t lose the time to treat the patient and in the transportation. The faster the treatment, the patient will get, the less damage will have occurred in the health.
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Smart, Wireless and Wearable Sensors There are many indications that a digital healthcare revolution is coming. The basic idea of the digital healthcare is to connect the patient with care providers wirelessly to monitor the health needed when the patient goes to the normal life. The technology would rely on smart sensors that are deployable, implantable, and wearable to the patient. Wearables don’t require medical procedure and travels with the patient. Wearables are attractive too, so wearable sensors are coming into reality and will connect the patient to the doctor even after the treatment. Blue-Violet Led Light Fixtures People are generally admitted to the hospitals to get better, however, about 4 percent patients get infected on any given day. Hospitals already use UV light to kill germs, but this generally happens in the absence of the patient in the room, as the UV light can damage the skin cells. That’s when Blue-Violet comes to the light. It can kill the bacteria and germs, in the presence of the patient without affecting the patient’s health. Though, Blue-Violet led light fixtures are still in the development, but if it comes to the real use, then it will reduce hospital acquired infections.
Sept - Oct | 2016 |
Innovation Archives
Robotic Surgery There have been significant revolutions in the robotics in the recent years. Robotics is making an important effect in every field which includes health too. Robotic surgery is one of its kinds, which integrates advanced computer technology with the expertise of the skilled surgeons, which gives the surgeon a 10x magnification, high definition, 3Dimage of the body organs. The surgeons use controls to manipulate special surgical instruments that are flexible, smaller, and maneuverable that the human hand. Thus, the surgeon can operate with improved precision and control even during the most complex operations. SpaceOAR SpaceOAR (OAR stand for “Organ at Risk”) system is designed solely for the treatment of the prostate cancer patients during radiation treatment to reduce damage to surrounding tissue. The polyethylene hydrogel is injected during the procedure to increase the space between those organs. The gel stays for about three months in the body and then is naturally eliminated and absorbed from the body. It separates the prostate from the rectum. It is designed to reduce the radiation exposure. SpaceOAR has side effects too, but it will be very useful in the treatment prostate cancer treatment. Sept - Oct | 2016 |
Spectral Computed Tomography Since the creation of the Computed Tomography in the 1970s, it has enjoyed a place of prominence in medical imaging. The modality provided a complete picture of the body than the X-rays that takes images at different angles to build the cross section. The trouble with modality was to differentiate one object from another in the black and white palette. The difficulty has been overcome through the next phase of CT’s evolution, the advanced Spectral Imaging. It acquires images at two different energy levels, which make it able to distinguish the various elements in the body. By varying colors and shades of gray in the final image, the differences are displayed. At present, Philips, GE Healthcare, and Siemens are vendors of the Spectral computed tomography. But the results it has been given will make it more useful in the future. According to a research by the University of Chicago, the health-care industry will see a 21% increase by 2020 in IT jobs. There is a demand for thoughtful, creative uses of the health informatics and digital diagnostics. Many of these inventions have yet to be approved by the FDA, but that will stop the research and development of the new technologies in healthcare.
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The
10Fastest Growing
HEALTHCARE Solution Provider Companies 2016
Digirad Corporation: Making Healthcare Convenient
Matt Molchan President, CEO & Director
H
ealthcare industry is a sector which integrates all the available science and technology, and applies it to the human welfare. Unlike other industries, this division directly communicates with human health, fitness and wellness. Hence, a company who provides the most advanced technology to the health institutes plays equal significance. A company providing paramount services, products, and support-with outstanding flexibility to improve performance, optimize outcomes, and enhance the patient experience-always receives a great admiration from the market. One such company, Digirad Corporation, headquartered in Suwanee, GA, delivers convenient, effective, and efficient healthcare solutions on an as
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needed, when needed, and where needed basis. Digirad allows hospitals, physician offices, and imaging centers throughout the United States to access the technology and services necessary to provide exceptional patient care. Digirad is highly acclaimed for its diverse portfolio of mobile healthcare solutions, medical equipment and services, including diagnostic imaging and patient monitoring. Digirad provides the following services Mobile Nuclear Cardiology, Mobile Ultrasound, Remote Cardiac Patient Monitoring, Mobile MRI, Mobile PET/CT, Mobile CT, and Mobile Mammography. Digirad also sells and provides warranty and post warranty
support to its own line of portable and fixed site Nuclear Medicine cameras. Digirad also sells and provides warranty and post warranty support to a variety of Philips Healthcare N.A. products through an exclusive relationship. Leader Leading the Experts Matt Molchan, President, CEO and Director of Digirad Corporation is responsible for the company’s strategic planning, executing of key projects, and maintaining the standards of products and services. Matt joined Digirad in May 2007, since then he has held a variety of increasing responsibility roles which includes, Chief Operating Officer of Digirad Ultrascan Solutions from May 2007 to January 2012, President of Digirad Sept - Oct | 2016 |
The
10Fastest Growing
HEALTHCARE Solution Provider Companies 2016
Imaging Solutions until January 2013, President of Digirad in the beginning of January 2013, and most recently Chief Executive Officer of Digirad since July 2013. Matt holds a Bachelor of Science degree in Economics from the United States Air Force Academy and a Masters of Business Administration in Finance from the University of Southern California. Prior to joining Digirad Ultrascan, Inc., he held various executive level positions in business development, finance and operations at Somera, Inc. and Equifax, Inc. With the experience he gained, he is able to
not need to have a large R&D team-but instead we need a company of innovative thinkers that look for ways to maximize assets by making the assets more efficient through portability and mobility.” Highly Acclaimed Innovations Digirad’s creation of the world’s first portable Nuclear Medicine Cardiology camera revolutionized the delivery of nuclear cardiology to the physician office. It created an opportunity for cardiologists to provide nuclear cardiology imaging in their own office instead of sending their patients to a hospital or imaging center. Digirad
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Future Based on Its People and Its Consistency Matt says that his team is the foundation of the company’s progress. Attributing Digirad’s success to his team, he asserts, “Our people will allow us to continue to grow and innovate in every difficult situation.” Digirad anticipates its growth to continue in their mobile services division. The team at Digirad knows that hospital systems today are looking for ways to become more efficient, offer greater convenience to their patients and to add value to their community. Digirad’s mobile
We are the industry s leading providers of convenient, effective and efficient healthcare solutions on as needed, when needed and where needed basis
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successfully lead Digirad in a very unexpected and fast changing healthcare scenario. Innovative Thinkers When asked about the strategy behind
further innovated the technology by taking advantage of the unique portability aspect of the camera to create the country’s largest mobile nuclear cardiology service business. This business allows for maximum
efficiency models work together with these healthcare systems to reduce costs; increase patient convenience and ultimately create more value for the hospital systems. Matt and his team believe in consistency. They know very well that they need to consistently provide a high quality service each and every day to each and every patient, which will eventually build trust and trust will give them more opportunity to continue to provide their services and add new services with these customers.
the company’s success, Matt asserts, “We are in constant contact with our customers. Since the majority of our business takes existing products and mobilizes them into a service-we do
Sept - Oct | 2016 |
utilization and efficiency by mobilizing the equipment and service to a wide variety of physician offices on a daily, weekly and monthly basis.
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The
10Fastest Growing
HEALTHCARE Solution Provider Companies 2016
®
DocsInk : Growing Steadily to Seamlessly Connect Healthcare Communities
Julie Thomas CEO
M
obile technology and cloudbased services are becoming game changers in the healthcare sector, with increasing levels of adoption across the nation. DocsInk®, a mobile charge capture and clinical communication platform, is one of the most popular SaaS solutions being embraced by medical providers. Successfully saving time, increasing reimbursement and improving care coordination, DocsInk® is a powerful tool that assists providers with the shift towards a more value-based and performance-driven environment. Julie Thomas, CEO, and Brad Hinely, CTO, originally founded DocsInk® in 2012; while working with
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a premier group of cardiologists affiliated with Penn Medicine located in Philadelphia. DocsInk® streamlines the capturing and reporting off-site charges, inter-practice medicine communication, and continuity of care. A Broad Spectrum of Services and Solutions The company’s philosophy is to provide Simple, Sleek, Scalable, Synergistic, Secure Solutions to their clients. DocsInk® has HIPAA-secure mobile charge capture and clinical communication that instantly captures charges at the point-of-care, promoting an increase in clinical revenue by an average of 17% within 45 days. Customized billing templates,
a built-in ICD 10 crosswalk and ability to submit charges within 2 to 7 seconds expedite the billing process. It connects the medical professionals in a simple Facebook-like manner, without the need for expensive and complicated interfaces, enables efficient communication and collaboration. The ability to send secure messages in real-time about a shared patient population helps eliminate errors and redundant services, directly reducing the per capita cost of healthcare. It helps medical staff quickly manage their census with the ability to transfer patients to other providers Sept - Oct | 2016 |
The
10Fastest Growing
HEALTHCARE Solution Provider Companies 2016
within 3 seconds. Historical data and pertinent notes are easily viewable, speeding-up and simplifying the patient handoff process. It streamlines the referral/consult process by showing real-time availability statuses for community providers via an integrated provider directory. Consult requests may be sent in seconds with an attached digital patient profile for maximum efficiency. Notifications of both accepted and declined referral/consult requests are automatically sent to requesting providers and are reportable for clinical revenue tracking. It allows groups of providers to simply manage their call schedule with an interactive On-Call Calendar. The shared, real-time calendar streamlines hospital communications, expedites patient care, and greatly improves throughput times.
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location. Their mission is to “Connect the Docs” in order to seamlessly connect entire healthcare communities to improve overall care management and clinical outcomes of a shared patient population while maximizing clinical revenue. DocsInk’s® application is modular, allowing complete customization designed to address the fiscal and communication challenges and goals of every client. Successful Team, Successful Company DocsInk’s® team is dedicated to listening to their customers and staying ahead of the curve, so investing in research and development is always going to be a priority for them. Their team is dedicated to affecting positive change and transformation throughout the healthcare continuum. Everything is centered on providing DocsInk® as a true SaaS solution. In order to meet those high goals, the adoption and delivery of technology has been developed to be incredibly intuitive and easy.
We power mobile healthcare solutions, beautifully. Seamlessly connecting entire healthcare communities - saving time, increasing reimbursement, and improving overall patient outcomes
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It automatically sends admission and discharge alerts to primary care physicians and appointed care coordinators when their patients are admitted and discharged from the hospital. These notifications allow patients to be quickly transitioned back into the outpatient setting for successful management of their chronic diseases in a cost-effective manner. Physicians’ benefits from the ability to bill for Transition Care Management codes, readmission rates are reduced, and emergency room over-utilization is minimized. DocsInk’s® Secret of Success “Our simple User Interface is a big part of our Secret Sauce,” assures Thomas. Native to both the IOS and Droid operating systems, DocsInk® is also accessible via the internet browser to accommodate customer preferences. “Healthcare technology should not be just one more impediment in a medical professional’s day,” Thomas continued. “Our solution molds to the needs of our users.” DocsInk® addresses interoperability in a unique and simple way. Their platform is designed to promote interconnectivity in a hub-and-spoke fashion, regardless of existing technology, provider affiliation or geographical
Sept - Oct | 2016 |
DocsInk® has achieved their high level of growth and success by working to provide simple solutions to eliminate clinical silos, save time, improve outcomes and maximize revenue. Their team will stay true to that path. Client Support and Satisfaction Thomas explains that every customer is viewed as a partner. They do not have regular “vendor - client” relationships with their end-users. DocsInk’s steady growth across the nation is a direct result of referrals from satisfied customers who continue to recommend their platform to other providers, practices and health systems in their medical communities and networks. “DocsInk® is easily hands-down the most responsive IT vendor our group has ever dealt with. They are for real; committed to my group’s success, personally handling the specific needs for our 6 specialties. We have four different on-call rotations and DocsInk® simplified our handoffs and transitions and minimized data entry for our providers using their ADT feed from our hospitals.” - Dr. Joshua Lowentritt, MD - Internal Medical Specialists/President of Louisiana Physicians ACO.
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Interview with Insights Success
BabyBerry’s Journey Towards Success In Child Health and Wellness Platform
Balasubramanian Venkatachalam Founder BabyBerry
Q.There are so many apps getting launched daily, however what got our interest to speak to you was because you shard BabyBerry is a Made in India global parenting app - explain this to our readers. True BabyBerry is very much a home-grown platform for informed pregnancy & smart parenting but when it comes to its features, its utility as a smart parenting tool makes it a Made in India global product. The level of personalization that BabyBerry offers makes it appealing for any parent. BabyBerry lets contemporary parents take charge of their child’s wellness.
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Interview with Insights Success BabyBerry’s “from pregnancy to parenting” features aim to proactively equip new-age multitasking parents with a personalized reckoner to keep their pregnancy & child wellness in their own hands & they can have a smooth sailing as smart, informed & self-reliant parents. Q.How many downloads has the app seen. You also shared that more than a couple of downloads are being seen for the same child - do you see this trend growing. BabyBerry was launched in November, 2015 & till date we have had hundred and fifty thousand (1,50,000 and counting) downloads.
Sept - Oct | 2016 |
Interview with Insights Success
Absolutely yes on seeing more downloads and BabyBerry playing an important role in the life of a parent. The demand will further increase as most of the babies are born in nuclear families and not in their home town or city. So these parents are more anxious and they seek help, information and advice through digital mediums.
Berrycart BerryCart offers the convenience to shop and get the product delivered in no time. All products in BerryCart are handpicked by our experts to ensure that the child gets the best care, at best of prices. Ÿ
It’s a delight to share few of the customer quotes:Q.How are parents using BabyBerry? Do share customer feedback. Out of the many features which make BabyBerry as the necessary standby for new age parents, we have had huge testimonials from parents & doctors for the following salient features:Baby Kick Counter To ease the anxiety associated with monitoring the movement of the baby at home, the BabyKick Counter helps parents to record the baby’s movements at different times of the day. It is also the fun way to keep the couple engaged in their beautiful journey of parenthood. Comes as a great relief for working mothers. Ÿ
Communique The communique section is any parents’ information encyclopaedia. This intelligent-information tool gathers pre-natal & child wellness content from experts, leading doctors, nutritionists, dietitians and Independent consultants who are well-known in the arena of pregnancy & childcare. Ÿ
Ask the Expert As most of the doctors are pressed for time & can give limited response to new parents, the BabyBerry App comes furnished with weekly “Ask the Doctor” section where, expecting parents can pass on even their simplest of doubts & can assure themselves a stress-free pregnancy as the Expert Doctor’s advice comes as a great sigh of relief for them. Ÿ
Vaccination Alerts The IAP recommended Vaccination charts are updated automatically. The vaccination alerts never let a parent miss on any important inoculation. Ÿ
Find a Doctor When emergency calls, BabyBerry helps you locate a doctor near you. Ÿ
Sept - Oct | 2016 |
Ms. Manjini Abraham, a BabyBerry Parent from Bengaluru:- “Being a mother, I always tend to ensure attention is divided equally with my baby and family. It takes a lot of multi-tasking to do so, and God has blessed me with those skills. I’m also curious, eager and want the best for my baby. After researching a lot of options, BabyBerry allowed to ease me into being a more knowledgeable mother. I can clearly track progress and understand how my baby develops through her growing years. I feel more confident to bring up my daughter, since some of the best baby care knowledge is more accessible on my phone.” Ms. Ruchi Verma, a BabyBerry Parent from Pune:- “All the child relevant data once on BabyBerry, is a lifetime repository on your child.” BabyBerry also has a huge support of an informed well-read back office support as well.” Mr. Sam Praveen, A BabyBerry Parent from Bengaluru:- “ BabyBerry offers me instant gratification. BabyBerry’s “Ask the Expert” Feature comes as a great stand by as most of the doctors are pressed for time & can give limited response to new parents. BabyBerry’s educative feature on vaccination charts has also helped me to administer only those vaccinations to my daughter which are most needed & are not most marketed & letting my daughter be pricked than what is actually necessary.” Q.May 2016 saw the launch of services for the expecting parent. Throw some light on this. Anyone would agree that Parenthood commences from the day a mother conceives & given with all the pressure the new age couples live with in a nuclear family set up, there was this huge need to let these couples have something handy at their disposal to help them lead a comforted & stress free prenatal journey. So having tested our grounds with our parenting features, we realised it was time to take
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Interview with Insights Success
BabyBerry to the next level of support for the new age expecting parents.
where, expecting parents can pass on even their simplest of doubts & can assure themselves a stress-free pregnancy as the Expert Doctor’s advice comes as a great sigh of relief Some of the Salient features For Expecting Mothers/Parents for them. are:Ÿ Communiqué The communique section is any expecting parents’ Ÿ Pregnancy Calendar BabyBerry’s Pregnancy Calendar helps expecting mother’s information encyclopaedia. This intelligent-information tool gathers pre-natal content from experts, leading doctors, to be in control of their emotional & physical changes as nutritionists, dieticians and Independent consultants who they progress through their life changing 9 months. The are well-known in the arena of pregnancy & child-care. So Pregnancy Calendar helps them benchmark & manage sit back, relax and plunge into this ocean of knowledge to healthy weight during the second & third trimesters. find out what’s best for your pregnancy wellness. Ÿ Foetus Development Q.What can we expect from BabyBerry in the next six This salient feature keeps parents’ to be updated on the week-wise development of the foetus. It’s a ready reckoner months? Now with over hundred and fifty thousand (1,50,000 and on how the foetus is developing. counting) parents using the BabyBerry platform our biggest challenge is to upscale it and provide the best to the users. Ÿ BabyKick Counter We will be launching a marketplace for children and baby To ease the anxiety associated with monitoring the products. The market place will exclusively focus on movement of the baby at home, the BabyKick Counter products that help parents track and nurture development of helps parents to record the baby’s movements at different their children. times of the day. It is also the fun way to keep the couple engaged in their beautiful journey of parenthood. Ask the Expert As most of the doctors are pressed for time & can give limited response to new parents to be, the BabyBerry App comes furnished with weekly “Ask the Doctor” section Ÿ
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Sept - Oct | 2016 |
Health Insights
WHY
OGA
DEFINES BETTER
HEALTH?
T
he present world is frenetic, whether you are working or nonworking. Everyone is required to be in a constant state of rushing around. On the other hand, Yoga was in practice when the time ultimately had a different meaning. It teaches us a way to deal with the monster called time. In ancient time yoga was more than just a system of teaching, it was a daily routine of life. People dedicated their lifestyles and culture that included healthy eating habits, work, and social interaction. The philosophy of yoga is rooted way back in a physical culture of health that is still in practice by over 15 million people in the world. However, very often we misunderstood Yoga as being limited to Yoga poses and its benefits are recognized only at the body level. Most of the time we fail to realize the benefits Yoga has to offer in uniting the mind, breath, and body. When we are actually doing it, the journey of the life is more fulfilling, healthier, calmer, and happier. Mental Health Good mental health is essential for being healthy physically as well. With breathing technique that is an integral part of Yoga, one can allow the cells of the body to have access to
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more oxygen for a longer time period by inhaling more oxygen. A common breathing practice in Yoga is to breathe from only one nostril while holding the other one closed that boosts increased activity of the other side of the brain. Thus, leading to better performance of the tasks associated with the other side of the brain. Regular practice can help people suffering from depression, anxiety and mood swings and children with attention deficit disorder. It also keeps the mind calm. Strength Many of us, after a day's hard work, plonk ourselves on our home sofas with hardly any energy remained in our body to even fetch a glass of water. Lack of inner strength is the reason behind this usual thing. There are certain poses in Yoga that helps in generating more inner strength. The inner strength is essential in doing daily activities and preventing you from injuries, and Yoga makes sure that you are full of inner strength if performed correctly. The need for inner strength grows as we become older and we need more energy and strength to do the same activity. Flexibility There is a popular misconception that, you need to be flexible to do the Yoga poses, but it’s actually the other way Sept - Oct | 2016 |
Health Insights
around- you need to do Yoga to be flexible. If one has flexible body, then it becomes very easy to perform the tasks. Many of Yoga poses concentrate particularly on stretching and improving body flexibility. The soft tissues of the body along with the muscles of the body gets worked out leading in less build up of the lactic acid that is responsible for stiffness in various parts. Thus, Yoga makes your body more flexible and you can do a task more easily. Cardiovascular A healthy cardiovascular system of our body is responsible for preventing strokes, hypertension, and heart attacks. Improper lifestyle, negative thinking, and faulty diet results in various heart diseases. Our emotions are very much responsible for a healthy body, whereas negative thoughts can send a series of unhealthy and complex chemical processes throughout the body. Yoga has many positive effects on the cardiovascular system. It tends to control the negative thoughts by bringing in fresh oxygen. It develops and generates well-being in the body. Respiratory Problems The practice of particular asanas of Yoga has helped check respiratory problems and chronic cases of Asthma. Nasal passages start producing mucous in excess when they get inflamed, making it difficult to breathe and often has common symptoms like wheezing and coughing. Multiple Sept - Oct | 2016 |
factors like allergy, exercise, and weather change could also cause respiratory problems. The lung capacities could increase by practicing yoga, also stamina and stress on air passages could get reduced. Memory improvement Yogacharya Vishwas says, “Memory is the measure of ability to reproduce the knowledge that is known.” Well, Yoga helps in retaining information for a longer period of time due to its focus on meditation and concentration. More blood flows to the brain when breathing right ultimately concentrating and meditating, making it ready to accept new information and also reproduce the information when required. Anti ageing Regular practice of Yoga poses has anti ageing effects. Yoga makes the approach towards life positive and stress-free and also strengthens the mind. Apart from this, a person performing Yoga regularly is mentally agile, flexible and more fit and reflecting positive attitude and overall happiness on the face, making it more glow and reversing ageing effect. Yoga offers us everything we need, so key to happiness and better health is to include Yoga practices in daily schedule leading a beautiful life.
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The
10Fastest Growing
HEALTHCARE Solution Provider Companies 2016
SPH Analytics: Empowering Healthcare Transformation
Al Vega CEO
S
PH Analytics (SPHA) is leading the way for the next generation of healthcare solutions that effectively manage population health, measure clinical effectiveness, and positively impact patient/member experience while reducing costs. The company is certified to administer a wide range of regulatory and elective healthcare surveys that measure patient and member experience for healthcare providers and health plans. They also offer customized quality measure and advanced survey analytics, multi-venue service recovery improvement solutions, and call center services.
The SPHA clinical solutions suite includes MDinsight® population health analytics, IndiGO® personalized predictive clinical analytics, and Indicators™ analytics and measure dashboards for PQRS, MSSP, QCDR and HEDIS performance monitoring. SPH Analytics is poised for continued growth based on the needs of a dynamic market. The company’s promising new and cutting-edge solutions incorporate guided analytics that enable healthcare providers and payers to identify areas for improvement. SPHA solutions feature a user-friendly interface that requires little training and provides quick access to target data and point of care analytics, enabling their clients to take action and successfully impact clinical and quality outcomes.
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Meet the Visionary Al Vega, CEO of SPH Analytics, is committed to improving the quality of healthcare through innovative technology and advanced analytics. He works tirelessly to advance healthcare transformation across the continuum of care. Through Mr. Vega’s leadership, SPH Analytics is uniquely aggregating clinical and quality measures to enable their clients to effectively manage MACRA requirements. Al Vega has more than 30 years of multi-faceted experience in healthcare, information technology, e-commerce, and financial services. He has previously served as Symphony Health Solutions’ Executive Vice President and General Manager of its Provider and Payer Division. Al Vega brings to his leadership role an extensive background and expertise in the areas of Clinical Information Systems, EMR/CPOE deployment, and adoption, SaaS based subscription models, patient engagement/clinical quality measures, and healthcare analytics. “We provide the technology, tech-enabled services, and comprehensive solutions to empower clients to meet healthcare’s Triple Aim of improving the patient experience of care, improving the health of populations, and reducing the cost of healthcare,” asserts Al Vega. Sept - Oct | 2016 |
The
10Fastest Growing
HEALTHCARE Solution Provider Companies 2016
SPHA’s Highly Acclaimed Innovations In partnership with the Consortium for Southeastern Hypertension Control (COSEHC), SPH Analytics is a recipient of a Practice Transformation Network (PTN) grant, as part of the CMS Transforming Clinical Practice Initiative (TCPI). The goal of the PTN is to transform 3,400 clinical practices in the Southeast from fee-for-service to value-based delivery models. This initiative was developed by CMS to help clinicians achieve large-scale health transformation. Participating clinical practices utilize SPHA’s MDinsight® Population Health Analytics as a part of the PTN’s goal to provide clinicians with the tools and support necessary for improving the quality of care, increasing patients’ access to information, and reducing costs. Additionally, SPHA is the technology partner for the American College of Cardiology’s SMARTCare Initiative (Smarter Management and
(URAC), and the Council of American Survey Research Organizations (CASRO), SPH Analytics ranked number four on the Modern Healthcare 2015 list of largest patient satisfaction measurement firms. “We never settle for good enough – our goal is to provide excellence in everything we do for our customers. We know that healthcare and technology are constantly changing, so our team is continually developing innovative solutions to serve the needs of our clients,” says Al Vega. Promoting Innovation with Best Talent The company continually strives to bring together and invest in the most talented, entrepreneurial, and innovative employees in the healthcare analytics space. SPHA provides training, higher education, and encourages teamwork within a high performance culture.
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of the market and the unique needs of their clients, and then provides reliable and easy-to-use solutions that address their needs. They nurture long-term client relationships by working closely with their clients to identify, organize, and extract the data needed to measure clinical, quality, and financial performance. Their expertise enables rapid implementation and adoption of solutions. SPHA’s user-centered design incorporates the flexibility that is critical for long term-use by both administrators and clinicians. SPHA continues to build on their customer relationships by providing the solutions and resources required in today’s challenging and ever-evolving healthcare environment. Flourishing Future At SPHA, the team is committed to helping their clients improve the quality of healthcare for the patients they serve. This commitment to
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We listen carefully to and work closely with our clients to understand their needs and desired outcomes, while keeping track of the ever-changing regulatory requirements that affect their business. We become a trusted partner to our clients
Resource Use for Today’s Complex Care Delivery), a CMS Innovation grant recipient. SPHA is providing these unique solutions and services to clients in all 50 states, including major health system-based clinically integrated networks and more than 250 health plans. The company administers more than 7 million patient/member experience surveys per year, and more than 6,000 providers utilize SPHA clinical solutions at medical practices and clinics. In addition to numerous accreditations from the Centers for Medicaid & Medicare Services (CMS), the National Committee for Quality Assurance (NCQA), the Utilization Review Accreditation Commission Sept - Oct | 2016 |
The DNA of their accelerated growth is driven by a talented team of individuals who are working towards a higher purpose. At SPHA, they are dedicated to delivering solutions for the next generation of healthcare technology that can have a direct impact on population health outcomes and the quality of care in America. As a leader in their market, the company is poised for continued phenomenal growth with a team that is able to innovate, execute, and perform at a higher level while delivering robust solutions for today’s complex healthcare environment. Success Mantra – “Listen to Clients, Adapt and Deliver” To build a successful customer base, SPHA begins by listening to the needs
excellence will continue to drive future projects and client relationships as SPHA leads the way in next-generation healthcare transformation. “At SPH Analytics we continually expand our domain knowledge and technological expertise to deliver the most innovative and intuitive solutions. We invest in our team, providing resources, training, and education. We constantly seek to understand our clients’ needs so that our solutions simplify their complex challenges related to healthcare measures, analytics, and population health. Our goal is to help our clients improve performance and outcomes, while maximizing revenue,” assures Al Vega.
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The
10Fastest Growing
HEALTHCARE Solution Provider Companies 2016
Vee Technologies: Putting Business Processes into High Gears
Chocko Valliappa Founder & CEO
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ee Technologies, founded in 2000, dually headquartered in New York in USA, and Bangalore, India, is a fast-growing global business process management firm that helps companies realize extraordinary outcomes in BPM. The company delivers total back-office processing solutions to help organizations of all sizes reduce costs by enabling them to focus on their core business. By working as a trusted, extended arm for customers with their critical and strategic processes, Vee enables organizations in a wide range of industries to achieve their most critical business objectives faster and more efficiently than ever before. The Pioneer behind Vee Technologies Chocko Valliappa, Founder and CEO of Vee Technologies, is a fourth-generation global entrepreneur. His trust with the spirit of entrepreneurship started early with his great-grandfather, whose textile company grew to become one of the world’s largest textile groups. Chocko showed an early interest in the industrial engineering and built a new facility where all the employees were on
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roller-skates. His first entrepreneurial venture was setting up India’s first IT incubation center for global companies- VSTP. He started this in 1995, and companies like Verifone, Cisco, and Oracle came on board to India. The success of this venture inspired him to launch his own business process management firm, Vee Technologies, and has seen it grow in strength to emerge as one of the largest companies in the strategic services business. Chocko plays an active role in the educational trust of his family which owns and runs a research focused universitySona University. He is a researcher himself and has done research that permeates Chemical (polymer science) and Textile engineering. Chocko now has several R&D projects in Computer science and healthcare technologies. He leads a team of 200 PhDs in Sona and is possessed to make Sona to a world class R&D center. His special project is Sona Yukti, a non-profit venture that aims to empower the youth with vocation skill based training. This venture is a non profit company focused in Sept - Oct | 2016 |
The
10Fastest Growing
HEALTHCARE Solution Provider Companies 2016
bettering lives of the under privileged earning less than $1.20/day and enhancing the lives by taking them to $5/ day. He is a member of the Young Presidents Organization. And is one of the founders of Entrepreneurs Organization Bangalore chapter and a former Area Director for South Asia. Special Focus in Healthcare Sector Vee Technologies provides complete revenue cycle management services for the U.S. healthcare industry. This includes medical billing, medical coding, and insurance payor services. Vee is HIPAA compliant (one of the
Processing, Invoice Processing, Healthcare BPO. Additionally, the company also offers just in time strategic services in the areas of Engineering, Finance and Accounting, Logistics, Media Analytics and IT Services. Vee Technologies along with Sona College developed Diagnostic model of CDSS. CDSSs are designed in such a way that healthcare practitioners predict patients’ conditions and compare them against medical guidelines to diagnose accurately without missing anything, prescribing medications and treatment plans.
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from Technology College in India. Ranked among the top 5 private colleges in India, Vee Technologies and Sona College of Technology conducts world-class certification courses in medical coding and medical billing where only the best students from the life sciences and paramedical streams are selected for healthcare vertical. Clients are benefiting from their expertise through streamlining processes, improving collections, reducing loss, and substantial savings. Committed to Clients’ Success The brand promise of the company is extraordinary outcomes with great
The single distinguishing factor of Vee is the flexibility and adaptability that we bring in, is a consulting expertise of the Billion dollar company but with flexibility
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first companies globally to do so) as well as compliant with SOC2/Type 2 audits. Vee Technologies is ISO certified for quality and security. Over the years our experiences enable us to today provide advanced healthcare analytics for auditing, such as DRG validation, revenue cycle analytics, and pre/post bill revisions. This has enabled greater streamlining of revenues for both payers and providers, leading to greater collection of revenue within a shorter period of time. These extraordinary efforts helped a rural hospital recover $15 million which they did not know they could get. This helped a University hospital handle legacy systems and manage EPIC implementation and enabled an insurance company to save 14$ million annually in claims processing. Their flagship offering for Medical Billing services includes Medical and Claims Sept - Oct | 2016 |
The healthcare industry in the U.S. is poised to be $2.8 trillion. As the industry moves to outcomes based pricing Vee Technologies is one of the few in the healthcare industry whose experience transcends the Payor Provider divide and is able to offer solutions to accountable care and managed care providers. Vee’s Population health team is able to offer analyses risk and offer value added analysis for care providers to best use the facilities, resources and serve the patient better. The company believes in quality education being the driving force and DNA of their growing team. To this end, their greatest differentiating factor is their own University- Sona University. Vee is able to ensure the best manpower for services through the recruitment of the brightest students
emphasis on quality. Vee Technologies focuses so much on quality that it has integrated the quality levels on the contracts with customers as Service Level Agreements. “We focus on adding value to exceeding our customer’s expectations. We believe that the customer is key and prides itself on offering maximum value for clients,” says Chocko. Vee Technologies has been rated as No. 1 in customer satisfaction in the recent IOAP (International Association of Outsourcing Professionals) published in the Fortune magazine. They have done this by offering being local while offering global solutions. We are close to the customer and understand their needs in an innate way.
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Thought Leader
What Google Learned About Teams (and what leaders can do about it) By Pa y McManus made up of high IQs, big achievers, or nice guys didn’t mean they could come together to produce good work. Even the classic suspects - structure, roles, and goals - proved necessary but insufficient to predict the highest levels of success. But they knew something was there and they kept digging until they uncovered one factor that stood out above all others, despite numerous other variations - a culture characterized by psychological safety as a key determinant of the most effective teams. Psychological safety, according to Harvard professor Amy Edmondson, is “the shared belief that a team is safe for personal risktaking…that the team will not embarrass, reject or punish someone for speaking up.”
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eam members at Google are challenged in much the same way as nearly everyone else in corporate life. To get things done, they need to come together fast and tackle complex tasks that have no easy solutions. But Google loves to take on huge challenges (driverless car, anyone?) and a team of Google researchers recently set out to find the workplace equivalent of The Holy Grail: a perfect team. Google called the effort Project
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Aristotle and the researchers’ primary focus was to use data to uncover meaningful patterns for what makes a great team. Project Aristotle is a fascinating undertaking that was detailed recently in The New York Times. Ironically, the Project Aristotle team got nowhere fast. They hit one brick wall after another as their hypotheses kept proving wrong, despite robust team observations, surveys, and analysis. Just because a team was
The researchers at Google describe two factors that seem to make the biggest difference in creating psychologically safe environments for collaboration: 1. Relatively equivalent air time among all team members in their discussions 2. A high overall level of social sensitivity Translation: Everybody on a highly performing team could expect that they would be heard if they had something to say and that their Sept - Oct | 2016 |
Thought Leader
concerns, positive or otherwise, would be attended to by the team. These findings were borne out consistently despite variables such as a team’s goals, process, or even the style of its leader. Safety Starts with Leaders In a recent blog post, I explored the approach that animation giant Pixar takes to creating a safe environment for break-through story telling. In his 2014 book Creativity Inc, Pixar’s CEO Ed Catmull demonstrates his belief that a big part of his job is fostering that condition. In one telling example, Catmull describes a deal he made with his co-founder Steve Jobs: Catmull would commit to stay at Pixar if Jobs would agree to forego attending the meetings where unfettered truth-telling was essential to the success of their films. Despite his brilliance, Jobs was known as the last leader on earth you’d look to for creating a safe environment. Catmull knew he had to protect against the risk of Jobs’ larger-than-life style overwhelming people’s need to speak the hard truths. While Catmull didn’t use the term, he was describing psychological safety as an essential ingredient of success for Pixar’s film makers. If you’re a leader like Catmull looking to adopt the same practice for your teams, special care and attention are required. Here are three essentials for leadership that make a difference: Develop clear goals and ground rules. People in teams need enough common focus to feel competent to do the work at hand--hard to find in a world that is always shifting under their feet. Whether it’s stated outcomes for a last-minute meeting, short-term milestones on a project path, or high level objectives in a charter, effective teams share a common view of what they are trying to accomplish. Period. Psychological safety cannot exist in an on-going state of ambiguity. While they may not know what the future will look like in a month or a year, they can be clear about the nature and scope of what they are working on right now. If it needs to change, so be it-and that requires a discussion, some decision-making, and a collective reset. Setting the team up with ground rules, as clearly stated norms, goes a long way to creating mindfulness about Sept - Oct | 2016 |
individual actions. Despite our best intentions, not everyone is naturally inclined to set aside their positions to hear what others are thinking. Pressure, timelines, and politics just compound the challenge. Getting a team’s agreement on simple ground rules, such as “Equal access to the air waves” or “Listen before you give an opinion” can shift team members’ inclinations. Keep ground rules spare and specific, revisit them often. And, most especially as the leader: Hold the line when someone crosses it. Actively commit to creating psychological safety. Google is hardly packed with touchy-feely types who expect to be talking about emotions at work. However, one leader described the value of having actual data that demonstrated the importance of paying attention to the subtle or even blatant barriers to people’s experience of safety on a team. The most common: Members getting shut down without a hearing on a controversial opinion, or being marginalized because of stylistic differences. These and other issues like them need to be noticed, named, and resolved as soon as they appear-and if the leader doesn’t start, who will? But it doesn’t stop there for leaders. In her research on teams, Stanford Professor Maggie Neale (2) has demonstrated the potential of diversity - when and if a team can take advantage of each member’s perspective. Neale emphasizes the importance of actually managing diversity so that the team creates an inclusive culture that enables healthy dynamics and solid results. Even if no one else does, leaders need to keep the importance of psychological safety front and center, especially about their own actions. If a team has ground rules about equal access to air time, yet the leader repeatedly does most of the talking or lets the two high status members take over, the team faces not only a loss of safety but the cynicism that results when a leader says one thing and does another. Which brings me to the third essential for team leaders… Take a hard look in a good mirror. Having the ability to see their impact on others is the place to start. A leader may truly believe in the power of collaboration, understand the importance of psychological safety on a team, AND continue to act in ways that create the opposite effect. I am continually astounded by how hard it can be for well-intentioned people to change their habits and patterns.
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Thought Leader
One of my favorite insights in the last year came from a book entitled Immunity to Change by Kegan and Lahey (2009). The authors describe many of the barriers to change that reside in both organizations and individuals. Given the complex psychological challenges when taking on even the most obvious changes, they recommend that individuals focus on one area, and start by asking a few individuals the following question: “What is one big thing I could do to improve…?” If you talk to a few people who aren’t afraid to tell you the truth, you’ll probably start to hear a theme or two. Then take on one change and one change only-and make it concrete and specific. “Be a better listener” is way too vague. Try something as specific as “asking two questions before giving my opinion” or “looking around to see who hasn’t had a chance to weigh in.” As the Project Aristotle findings began making their way into the popular press, the world around Google-up, down, and around Silicon Valley-seemed to let out a collective
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“duh!” Or maybe it was a sigh of relief. So many of us have known the agony of being on a team that not only felt unsafe but couldn’t deliver on its promise. The hard part is knowing what to do about it. Fortunately, even though leaders can’t create psychological safety on their own, small but intentional shifts in their mindset and actions can set the tone for better things. About Patty McManus Senior Consultant Patty McManus develops leaders who are equipped to embrace both the responsibilities and the potential of their roles. She works at the levels of values, skill development, and motivation to support leaders’ and organizations’ success. Patty is a frequent blogger and podcaster on interactionassociates.com and author of the popular ebook, “The Little Book of Big Change”. She is also a sought-after presenter, speaking most recently at the American Library Association’s National Conference.
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The
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HEALTHCARE Solution Provider Companies 2016
Zephyr Health: Providing Analytics to Healthcare
William King Founder & Executive Chairman
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he healthcare industry is evolving rapidly. With pressure coming from new business models, getting to the right data to demonstrate value and improve product commercialization is becoming essential for life sciences companies. To bridge the gap between the healthcare companies and analytics, Zephyr Health is helping life sciences companies like Pharmaceutical, Biotechnology and Medical Device and Diagnostics to engage the right physicians, accounts, and institutions using insights from global health data. The company stays deeply engaged with the industry’s challenges and ahead of the
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opportunities to ensure that the insights they provide are answering the most pressing questions that their customers need to solve. Meet the Pioneer behind Zephyr Health William King is the Founder and Executive Chairman of Zephyr Health. He founded Zephyr Health in 2011 after working with Johnson & Johnson to help life sciences companies find a better way to use global health data to connect their treatments, diagnostics, or medical devices to physicians and ultimately, to patients in need. William believed that, with the right technology, healthcare
companies could more easily make decisions based on data insights to gain competitive advantage. He is passionate about making more efficient use of the data that is being purchased and generated - 80% of which is unstructured - by connecting it and then providing ways for business leaders to extract value. His focus when he founded Zephyr Health (and today!) continues to be on providing solutions for business people, and hence he built a life sciences-focused “insights” solution called Zephyr Illuminate™ with machine-learning based data linkage, advanced analytics, and a sleek, user-friendly interface.
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Best in Class Services and Solutions Zephyr Health’s technology is a unique combination of patented, Machine Learning Algorithms that create predictive insights using global health data for every major treatment area using thousands of connected data sources - public, private and vendor. Turn-key integration allows customers to maximize returns on their current CRM, BI, and other investments. Coupled with easy-to-use, mobile-enabled applications, cloud-based solutions anticipate business users needs to help customers discover previously hidden insights. The company has a dynamic team of specialists in life sciences, enterprise SaaS, and data science who are all motivated by the improvements their solution can bring to the industry. Analytics Power Tools Zephyr Illuminate™ is a leading Insights-as-a-Service solution that integrates thousands of data sources to create precise and predictive insights. From pre-launch to product maturity, Fortune 100 life sciences companies are using this
opportunities by improving targeting globally; analyze competitor performance dynamically and target sales messages accordingly; increase the value of existing data and platform investments by integrating global health data from thousands of sources; collaborate seamlessly with the home office, and field on strategic engagement with physicians and institutions. Zephyr Health recently launched two new game-changing analytic capabilities for Zephyr Illuminate - Referral Analytics and Segment Analytics; Referral Analytics is the industry’s most innovative, machine-driven solution that identifies referral patterns to help predict and segment potential referring healthcare providers, specialists or organizations. With Referral Analytics, life sciences companies can quickly compare historical referral trends and volume, and prioritize existing or new customers based upon referral potential.
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Zephyr Illuminate is the leading Insights-as-a-Service enterprise solution delivering deep customer and market insights to life sciences companies. We help our customers gain competitive advantage by staying on the cutting edge of machine learning technology and advanced analytics using our life-sciences domain expertise to turn large, disparate datasets into actionable information
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enterprise SaaS solution to make confident decisions faster with data-driven targeting and deep customer profiles. Zephyr Illuminate was cited as a vertical specialist among insights solutions providers in the May 2016 Forrester Research Report, Vendor Landscape: Insights Service Providers, PM360’s Most Innovative Start-ups, 2015 and Gartner’s Cool Vendors in Life Sciences, 2015.
Segment Analytics provides a summary view of multiple customer groups to analyze better and target key customers and markets. Using Zephyr Illuminate’s powerful, proprietary scoring capabilities, Segment Analytics aggregates data relevant to both medical and commercial teams on the main attributes such as treatment, promotional engagement, marketing influence, and clinical research.
Companies depend on Zephyr Illuminate to; anticipate market opportunities with dynamic and predictive insights; accelerate product success with comprehensive customer profiles and market insights; improve strategic engagement with thought leaders and healthcare providers using dynamic and predictive insights, personalized for each account and market; realize the market potential and growth
Zephyr Health believes that each successful customer engagement leads to a long-term partnership as well as expansion into other areas of the customer’s business. As a small but growing technology company, Zephyr Health is laser-focused on customer success - helping each customer achieve meaningful outcomes and the ROI they have projected.
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