Insights success the 10 most trusted networking solution provider companies nov 2017 by Insights Success Media

www.insightssuccess.com November 2017

The way of business solutions

The

Editorâ&#x20AC;&#x2122;s Pick Growing Dilemma Over Enterprise Network Security

Editorâ&#x20AC;&#x2122;s Perspective Network Security Threats & Solutions

Info Network Redesigning Network In The ERA of Security

10 Most Trusted

NETWORKING Solution Provider

Companies

CXO STANDPOINT Are you staying in network secure zone? Connecting Dark Data With IOT Technology & Network Convergence: Forging a path to smart grid, smart cities and Internrtof things

IT and Communicatio Trends for Critical Infrastructure

Editorial

owadays most of the world relies completely on the communication systems. However, amongst all these users, one can easily assume that only around 50 percent is well prepared to handle any threat from cyber criminals. Thanks to the rising adoption of cloud technology, it can be easily considered that future businesses would be completely data-driven. So, a society which is severely dependent on networking, must protect the networks in order to function properly. However, many of the people still gets confused when it comes to cyber security and network security. But there’s a basic difference between these two. For an example if one assumes a company as a castle, then cyber helps to protect the castle from any outside threats, whereas the network security works to maintain much needed peace and harmony inside the castle.

Networking: Understanding the Security Aspect

Network security is nothing but a subset of cyber security, that aims to protect any data that is being sent through devices in a network to make sure that the information is not changed or intercepted. The main role of network security is to safeguard an organizations’ IT infrastructure from any kind of cyber threats that include: viruses, Denial of service attacks, Zero day attacks, hacker attacks, Spyware and adware, worms and Trojan horses. Normally, a network security team implements the necessary hardware and software to guard a security infrastructure. By placing proper network security, a system can detect potential threats even before they inﬁltrate and compromise valuable data. If still a network security gets compromised, then the ﬁrst priority must be to get the attackers out of the network aka castle. The more time an attacker spends time in the network, the more time it gets to steal valuable data. As per a recent study, excluding any mega data breaches, any average data breach costs around $188 per compromised data, due to which the average total cost to an organization in U.S shoots up to $5.4 million.

Kaustav Roy

Editor-in-Chief Pooja M. Bansal Senior Editor Ariana Lawrence Managing Editor Kaustav Roy Co-Editors David Smith Sourav Mukherjee Abhijeet Parade Debasmita Dutta Visualiser David King Art & Design Director Amol Kamble Co-designer Alex Noel Picture Editor Vinod Alhat Art Editor Rahul Kavanekar Business Development Manager Karen Holland Steve Smith Marketing Manager Chris Business Development Executive Sophie,Joseph, John,Mary Research Analyst Jennifer Circulation Manager Robert Database Management Steve Technology Consultant Swapnil Patil sales@insightssuccess.com

November, 2017 Corporate Ofces: Insights Success Media Tech LLC 555 Metro Place North, Suite 100, Dublin, OH 43017, United States Phone - (614)-602-1754 Email: info@insightssuccess.com For Subscription: www.insightssuccess.com

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CONTENT 10

In Trend

Mentor’s View

IT AND COMMUNICATION TRENDS FOR CRITICAL INFRASTRUCTURE

ARE YOU STAYING IN NETWORK SECURE ZONE?

Tech-Talk

Expert’s Insight

TECHONOLOGY AND NETWORK CONVERGENCE:

CONNECTING DARK DATA WITH IOT

FORGING A PATH TO SMART GRID, SMART CITIES AND INTERNET OF THINGS

ARTICLES

Editor’s Perspectives

Info Network

Editor’s Pick

NETWORK SECURITY THREATS AND SOLUTIONS

REDESIGNING NETWORK IN THE NEW ERA OF SECURITY

GROWING DILEMMA OVER ENTERPRISE NETWORK SECURITY

12 AVSystem: EFFICIENTLY MANAGING CONNECTED DEVICES

16 AvaLAN Wireless: PROVIDING SECURE WIRELESS SOLUTIONS

18 Ennetix:

HOLISTIC CLOUD-BASED NETWORK PERFORMANCE ANALYTICS AT SCALE

Netranom:

A LEADING PROVIDER OF MANAGED SERVICES & IT SUPPORT

34 PeerApp: ENHANCING NETWORKS RELIABLY

Turn-key Technologies, Inc.:

SHEDDING LIGHT ON NETWORKING PROBLEMS

Ensuring Optimal Network Efciency and Security

he importance of security is vital for any business, especially when we talk about network systems. Organizations, irrespective of their industry of operation, need an efficient security system to meet their business goals and objectives. This has proliferated the importance and demand of networking solutions and services tenfold. It is immensely essential for organizations to boast a quality network that brings-forward minimal issues to ensure smooth functioning of business operations and optimal efficiency. Keeping in mind the need to safeguard an organizations’ IT infrastructure from any kind of cyber threats or lagging issues, Insights Success Magazine has shortlisted, “The 10 Most Trusted Networking Solution Provider Companies” that are ensuring optimal network efficiency and security. Our shortlist of companies includes, PeerApp, which cuts network costs and boosts customer satisfaction for Communication Service Providers (CSPs) and enterprise networks; Ennetix, which is a provider of Cloud-based Network Performance Analytics, singularly focused on accurately finding performance issues in complex networks, and providing tools to Network Operation teams for proactively managing such issues; AvaLAN, a company which continues to innovate with wired and wireless solutions for commercial and retail fueling stations, digital signage, retail point-of-sale and other industrial automation applications; Netranom, which provides professional IT Support and Network Services for Businesses; Turn-key Technologies, Inc., which is one of the leading networking integrator and wireless communications provider; and AVSystem, which provides its customers with solutions that enable a highly effective, secure and flexible provisioning and management of their connected devices. In addition to these, don’t forget to flip through the pages of our Editorial Articles; Redesigning Network in the New Era of Security — Info Network; Network Security Threats & Solutions — Editor’s Perspectives; and Growing Dilemma over Enterprise Security — Editor’s Pick. Also, expand your knowledge base about the industry with our CXO articles; Technology and Network Convergence: Forging a Path to Smart Grid, Smart Cities and Internet of Things; IT and Communication Trends for Critical Infrastructure; Connecting Dark Data with IoT; and Are You Staying in Network Secure Zone? Let’s start reading!

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Management

Brief

Larry Quinn Chairman & CEO

Accuris Networks helps service providers monetise the connectivity between networks. Accuris solutions enable subscribers to move seamlessly and securely between LTE, GSM, Wi-Fi, IPX and ﬁxed networks while ensuring a superior quality of experience.

AvaLan Wireless www.avalan.com

Matt Nelson CEO & President

AvaLAN continues to innovate with wired and wireless solutions for commercial and retail fueling stations, digital signage, retail point-ofsale and other industrial automation applications. While Wireless technology innovation and manufacturing is at AvaLAN’s core, AvaLAN continues to focus on solving customer’s problems with complete solutions.

AVSystem www.avsystem.com

Slawomir Wolf Founder&CEO

AVSystem provides its customers with solutions that enable a highly effective, secure and ﬂexible provisioning and management of their connected devices.

Big Switch Networks www.bigswitch.com

Douglas Murray CEO

Big Switch enables data center transformation and accelerate business velocity by delivering a responsive, automated, and programmable software-deﬁned networking (SDN) fabric-based networking solution.

Ennetix www.ennetix.com

Biswanath Mukherjee Founder & President

Ennetix, is a provider of Cloud-based Network Performance Analytics, singularly focused on accurately ﬁnding performance issues in complex networks, and providing tools to Network Operation teams for proactively managing such issues.

Instart Logic www.instartlogic.com

Manav Ratan Mital CEO & founder

Our mission is to help leading global brands deliver a faster, safer and more proﬁtable digital experience

Netranom www.netranom.com

Scott Edwards President & CEO

Netranom provides professional IT Support and Network Services for Businesses

Pantheon Technologies www.pantheon.tech

Tomas Janco CEO

Aiming for most efﬁcient project management so that you don’t wait one day too long

PeerApp www.peerapp.com

Marisa E. Goldenberg CEO

PeerApp cuts network costs and boosts customer satisfaction for communication service providers (CSPs) and enterprise networks.

Turn-Key Technologies

Craig Badrick President & CEO

Established in 1991, Turn-key Technologies, Inc. is one of the leading networking integrator and wireless communications provider.

Company Name Accuris Networks www.accuris-networks.com

www.turn-keytechnologies.com

Mentor’s View

Are you staying in network secure zone?

ne word can sum up the most common strategy for network defense - “boxy.” Building and maintaining a strong perimeter has a long and storied history. Consider a castle with its moat, high walls and drawbridge. That is how most networks are defended. In a box. Currently, the mentality is: “Do you want to protect a new system?” Put it inside the box. “Processing personal information?” Put it inside the box. While the “box” approach was successful in the past, it’s an antiquated model. And, while the conventional approach has been occupied with defending the castle from a ground attack, adversaries have deployed an air assault with the latest modern weapons.

User’s choice Over the past decade, there has been a quiet revolution with how IT systems and services are used within organizations. Fed up with a lack of options, viable solutions and a general disconnect with the business, users have taken matters into their own hands.

This evolution started with the rise in mobile usage. Early on, traditional security teams focused efforts on stopping mobile usage. Eventually, they acquiesced and accepted mobile devices, but only those that were “approved.” Ultimately, reason triumphed and mobile is now treated in a more logical fashion. While still four letters, “BYOD” is no longer a bad word. Unfortunately, we are now seeing the same cycle with cloud services.

Consumer is the new business Consumer-focused services are making significant inroads into enterprises around the world. It is fairly common to see large volumes of outbound network traffic utilizing services such as Dropbox, Google Apps, Github or any number of other cloud-based applications. In fact, these services have begun to incorporate features and functionality specifically targeted to the size and scope of various business operations. Think of this as a “bottom-up” approach. It is a sign that users in organizations are pushing technology adoption just as much - if not more - than a traditional “top-down” approach. Overall, this should be seen as a positive. The shift is now aligning IT with the actual focus of the organization. It is a move toward technology that works in the “real world,” instead of simply looking good “on paper.” However, it’s not all unicorns and rainbows.

Crumbling walls While productivity might be up, it is extremely difﬁcult to maintain a strong perimeter around this new blend of traditional, mobile and cloud infrastructure. There action to this is: “Then why try? Isn’t there a better approach?” This response is rational, but not the sentiment of a vast majority of the security industry. Just as with mobile adoption, the common security response to cloud services is to attempt to block user’s access and, instead, guide them toward an “approved” (and typically less usable) server. That isn’t embracing reality and, quite simply, is no longer feasible.

Mark Nunnikhoven

The architecture diagram for current networks no longer ﬁts cleanly into a simple box. Trying to wedge it into one is counterproductive and can lead to frustration among employees. It is imperative to accept the fact that the perimeter as it has been known is now gone. Which leads to the core of the issue -what strategies can be adopted to defend today’s networks? |November 2017 |

Mevtors View

First, it is important to understand that traditional controls still have a place in modern defense. There is a need for firewalls, intrusion prevention, anti-malware, filtering, etc. These traditional elements serve as a strong component, but they play a smaller role and cannot be considered the endall, be-all of security. Instead of focusing on individual components of the network, it should be viewed according to the way specific data flows.

systems are controlled by the enterprise, some are not. With this view, the real challenge comes to the forefront - how can the safety of orders (items purchased, quantities, shipping info, etc.) and processing data be ensured by at least three different entities? In addition, payment information resides on at least two systems. How does that affect Payment Card Industry compliance? This is the level where security should be applied - and it must be acted upon holistically.

Security in isolation

Next steps

Level up

Take a typical e-commerce transaction, for example: In a traditional approach, each of these systems would reside in relative isolation. First, there must be a ﬁrewall on the site and anti-malware so it is “secure.” Second, the shopping cart is delivered to the user via HTTPS so it is “secure.” Third, the payment information is encrypted, thus it is “secure.” Finally, the shipping system is only internal so it is “secure” through access control. While none of these controls are bad, they do not take into account the realities of today’s networks. Now, shopping carts are provided via PaaS, payments are provided via SaaS ans all shipping is done through a third-party API. These providers inherently change over time cteating more variables and avenues for breaches.

Data flow In addition to adding basic security to each system or service, it is critical to examine how data flows. When a high-level view of data flow is incorporated into the typical e-commerce transaction, the following occurs: It is immediately apparent that there is a variety of information shared across multiple systems. Some of the | November 2017 |

The top priority for security must be monitoring. It is clear that controlling every element of the network can be overwhelming. With the variety of services, endpoints and connections, the aforementioned “box” model has been demolished. Thus, the traditional perimeter is gone. What takes place in networks requires more transparency to read and react accordingly. A modern monitoring practice not only pulls in log data from network devices and application servers (as has traditionally occurred), but also logs and reports from IaaS, PaaS, SaaS and mobile systems. This in itself cteates a new challenge with an immense amount of diverse data needing to be processed. Fortunately, “big data” analytics can be applied to resolve this issue. There is very little value in denying where network infrastructure design, and access, is headed. The soundest strategy is to welcome this reality and work to increase security of the current network to focus on monitoring. It is essential to be cognizant of data workﬂows within the overall enterprise. Once that is established, taking steps to protect data, regardless of where it is stored and processed, is far less daunting.

Slawomir Wolf Founder and CEO

ith the number of connected devices in the world surging ahead of the human population, survival in the coming decade for organizations will depend upon their ability to adapt to the changing technological landscape. As connected devices, connected phones, and connected logistics become ubiquitous, they bring-forward value as well as complexity for organizations. To steer ahead of this complex management of connected devices and focus on the core business, organizations need an expert solution provider for the same. Standing tall amongst its crowd of competitors, AVSystem is one such company with a resolute vision of creating technology and products which help companies handle their connected devices. The company seeks to automate what can and should be effortless to save costs and labor, and allows companies to fully focus on their business development. An Expert in Large-Scale Solutions Being an expert in large-scale solutions for Telco operators and Enterprise Markets, AVSystemâ&#x20AC;&#x2122;s product portfolio is primarily focused on device management and monitoring solutions (TR-069, LwM2M). The constantly evolving company currently boasts M2M and IoT service delivery platforms, WiFi value-added service platform, WiFI location engine and other systems for SDN and NFV. By delivering predictive maintenance, AVSystem aims to eliminate most of the network problems in advance; thereby increasing the endcustomer satisfaction.

AVSystem: Efficiently Managing Connected Devices 12

It is also worth noting that AVSystem is an active member of the leading industry organizations, such as Open Mobile Alliance and Broadband World Forum. The Leader who Sowed Vision and Reaped Success Slawomir Wolf, Founder and CEO of AVSystem, is the leader who sowed the seeds of success and led the company to what it is known as today. He is the main individual responsible for the company's constant evolvement â&#x20AC;&#x201C; from being a

|November 2017 |

‘‘

We shape the world of connected devices

‘‘

small business to becoming an innovative and rapidly growing midsize company. Presently, Mr. Wolf shoulders the responsibility to look after the company’s strategic development and management of each and every one of its branch worldwide. Delivering Excellence with Unified Device Management Platform (UMP) AVSystem has been a part of the networking industry for over a decade. Initially, the company’s focus was to help its clients efficiently manage, provision, and monitor their networks of end-user devices of any size via the TR-069 protocol. This prompted the development of its Unified Device Management Platform (UMP), which is capable of managing all kinds of CPEs via all kinds of protocols. Today, UMP helps over 100 companies worldwide, including global operators and local service providers, to improve their processes and reduce operational costs by providing unrivaled features such as auto-configuration, mass operations, remote diagnostics & troubleshooting and advanced monitoring. | November 2017 |

Meeting and Exceeding the Needs of Customers AVSystem believes in technology; its strong scientiﬁc and technical background allows it to constantly look for improvements to create solutions that answer even the most complex needs of its clients. “During the last 10 years, we’ve managed to build a team of highlyqualiﬁed engineers from around the world and that provides us with experience and knowledge of how to design products that are secure, reliable and deep-rooted in technology,” mentions Slawomir. AVSystem works at the edge of technology, constantly improving what it has today, while concurrently anticipating the needs of its customers. Being Part of the IoT Revolution Taking into consideration the vast experience in device management and cooperation with various types of customers—when the idea of Internet of Things began to evolve—being part of the evolution and developing adept IoT solutions was the most natural step for AVSystem to partake. The company strongly believes that most of the problems faced by IoT environments can be solved by an effective introduction of device managementrelated solutions. Hence, leading towards the development of Coiote, a comprehensive IoT platform which covers everything from device management and monitoring to connectivity management, application

management, SIM card management, and ﬁnally, service enablement including service activation. The distinctive features of the platform are useful for various verticals as well as CPS, in order to enable B2B and B2C services. The Future of Continual Success Presently, AVSystem’s area of focus goes far beyond the standard solutions for device management. “Considering the pace of the IoT industry development, we foresee that in the upcoming years, our Coiote IoT Platform will continuously be used by companies worldwide to create a vast ecosystem of connected assets,” asserts Slawomir. “We expect that the biggest challenge in building truly smart and secure environments will be maintaining and managing millions or even billions of connected devices,” adds Slawomir. Meeting and exceeding the needs of end-customers, AVSystem also provides top-class solutions in the area of WiFI Value Added Services. Its Linkyﬁ Platform is currently used by many Telco and enterprise customers, to manage their WiFi access and provide insight into their customers’ behavior. In the near future, AVSystem expects to grow rapidly, especially in the area of WiFi-based indoor location services.

Matt Nelson CEO & President

he burgeoning growth of companies, in every vertical, as well as widespread geographical operations and continual addition of complex new technologies has escalated the importance of network efﬁciency and availability. AvaLAN Wireless, an industry leading developer and manufacturer of secure industrial networking devices, understands this prevalent need among organizations. AvaLAN doesn’t merely connect cell phones or laptops, rather it connects everything else. Originating from the heart of the world’s leading start-up hub, Silicon Valley in 2004, AvaLAN's innovative technology roots stemmed right from its early functioning days. Its approach to any customer has always been to listen and understand what device networking challenges its customers are facing and respond with innovative networking solutions that addresses – Security, Reliability, and Complexity. It is the unmatched ability of AvaLAN to listen, respond, execute and provide a secure industrial networking solution that has propelled them to the top of this industry.

AvaLAN Wireless: Providing Secure Wireless Solutions 16

Delivering Continued Innovation AvaLAN possesses a creative and energetic team that works together in a quick and efﬁcient manner to take optimal care of their customers. AvaLAN considers ‘listening to its customers’ to be one of its core competencies. Thanks in part to AvaLAN’s continued innovation in network security, creative network segmentation, data encryption, and proprietary protocols, AvaLAN can successfully respond to its customers, and the industry. The competent team at AvaLAN gets needed energy by solving its customer’s various problems related to networking. As per the company, the proof of a successful industrial device network is when the user never loses the connectivity and never faces any data integrity issues. With ground-breaking products and solutions, AvaLAN works round-theclock to make its clients’ products successful by not letting them down and by making sure that their devices never face any issue with network connectivity or network security. A CEO Serving the High Technology Industry Matt Nelson, CEO, and President of AvaLAN Wireless has been serving in this highlydemanding technology industry since its heydays. He started programming at a very young age and began attending technology tradeshows during his teen years. Since then, he always wanted to form a company, one which can later go ahead and lead the industry. During his early days, he got all the |November 2017 |

‘‘

AvaLAN continues to

be inspired everyday by the improvements we can make in people’s lives through the network

‘‘

connectivity of devices

necessary exposure, by helping and supporting customers, which resulted in brilliant customer focus that has never left him till date. Throughout his entire career, Matt oscillated back and forth between engineering, product management, marketing, sales, finance, and operations. Matt leads through servant leadership which means that one can never take anyone for granted, and as a leader one should always put his own people first and cannot say ‘thank you’ enough. Additionally, after taking more and more responsibilities throughout his career, Matt has found his greatest joy in life by serving others. For Matt, the team of AvaLAN is the best group of people he has ever worked with, and the team never ceases to amaze him with their accomplishments. He believes he cannot thank the team enough for making AvaLAN, such an amazing and great organization. Entering an Intriguing Area of Interest Data networking has been a key area of interest for Matt since the late 80’s. Communicating with others through a computer, PDA, or a mobile phone has always been like magic to him, and he has working in both the wireless and wired technology industry for more than twenty-five years yet it never gets old thanks to the ever-growing need of going faster and further. According to AvaLAN, the new frontier of data networking is slowly improving the | November 2017 |

effectiveness and efficiency of a multitude of devices, the noncomputing industrial device connectivity market is vast and exciting new world. AvaLAN’s products have connected digital signs, gas pumps, smart grid sensors, surveillance cameras, POS systems, and HVAC systems to name a few areas where the organization has delivered secure and reliable wireless networking technology. Providing Efficient and Responsive Networking Solutions Till date, AvaLAN has shipped more than 100,000 industrial wireless network devices; many of the consumers of the devices are repeat purchasers of the products and technology due to the reliability and performance of the products. Most of the clients either embed AvaLAN’s technology into their devices or use AvaLAN’s fully assembled products in order to make better products or solutions and to extract better productivity. Over the years, the organization has built a reputation for reliable and secure connectivity. Starting from AvaLAN’s hardware clear through to the interface it creates, all the products are easy to install and use. The organization takes all the worries and complexities out of the industrial wireless networking and provides software and hardware that just plain works. Solving Difficult Networking Needs and Future Planning AvaLAN believes the industrial wired and wireless data networking market has numerous growth opportunities. Typically, the company solves difficult networking needs or adds additional value through custom engineering solutions. The ability to provide fully customized solutions typically gives the AvaLAN an advantage over the other networking equipment manufacturers. Recently, the company has combined two areas of expertise to solve a major industry need in the retail fueling

industry. Combining AvaLAN’s success with the secure point of sale connectivity and fuel pump connectivity, AvaLAN is actively deploying various products in retail fueling market. This new generation of products from AvaLAN has the muchneeded capability to be monitored and managed remotely through a custom developed cloud based system. The organization is excited about continuing to build out its cloud software in addition to AvaLAN’s new wired and wireless networking products. AvaLAN has a completely unique technology that has the capabilities to segment and track data trafﬁc, ensuring secure PCI compliance. Securing credit card information through encryption, proprietary protocols, and secure data segmentation is changing the way credit card data is being handled and AvaLAN is leading the change in the market. Moreover, AvaLAN is looking forward to innovating on hardware, software, and cloud based technology while continuing to solve industry device networking challenges. Making the Networking Industry a Better Place According to AvaLAN, no one should have to worry about their credit card information being stolen. Currently wired and wireless networking solutions from AvaLAN are changing the way gas pumps are connected. EMV upgrades on gas pumps are needed to support the new secure chips in everyone’s credit cards and AvaLAN is working with a multitude of vendors to keep data safe and making electronic transaction more secure and reliable. From digital signs to delivering electricity to homes to protecting user’s credit cards, AvaLAN is the connectivity behind the scenes making it all work.

Ava AN

W I R E L E S S

Biswanath Mukherjee Founder & President

loud providers typically offer different service levels, and associated prices, for different sizes of virtual machine, memory, and disk storage. However, while all cloud providers provide network connectivity to tenant VMs, they occasionally make promises about network performance, but cloud tenants can also severely suffer from highly-variable, erratic network performance. Ennetix, a leading provider of Cloud-based Network Performance Analytics, is singularly focused on accurately finding performance issues in complex networks, and providing solutions to Network Operation teams for proactively managing such issues. Based on its interaction with clients, Ennetix founders observed that there is no lack of network data or methods to extract that data from a network’s infrastructure. There is, however, a shortage of scalable processes that can effectively extract actionable insights from all that data. Yet, this process is manual, mundane, and time consuming. In many organizations, network data is readily available for only a short period of time, leading to guesswork and finger pointing. In all cases, effective management relies too heavily on human factors, such as the network administrator’s depth and breadth of technical expertise, experience, and familiarity with the network infrastructure.

Ennetix: Holistic Cloud-based Network Performance Analytics at Scale 18

The Visionary Leader Biswanath Mukherjee aka Bis, is a world leader and visionary in the area of networking, and the Founder & President of Ennetix. Over the past three decades, he has pioneered several groundbreaking solutions for worldwide telecom networks, which underpin today’s Internet. Additionally, Bis was the co-founder of a telecom startup and has served on boards of numerous startups. He is also a distinguished professor of Computer Science at University of California, Davis and holds a Ph.D. degree from the University of Washington, Seattle, and B.Tech degree from Indian Institute of Technology, Kharagpur, India. He has also served on eight journal editorial boards, most notably IEEE/ACM Transactions on Networking and IEEE Network. Mukherjee is an energetic entrepreneur and is excited about solving the networking challenges of the next decade. |November 2017 |

‘‘

The information that

Ennetix provides enables Network Operation teams to meet the challenges inherent in managing the performance of today’s networks, both on premise and

‘‘

in the Cloud

A Research-Based Organization The Ennetix solution is an off-shoot of the research conducted by its founder Bis at UC Davis, which was very interesting academically, Bis said, but did not address real-world problems people would be willing to pay to solve. As a result, he adopted his work to develop Ennetix. In fact, Ennetix was the ﬁrst entity that was nurtured through a new UC Davis incubator, the

| November 2017 |

Engineering Translational Technology Center, and has received $2.3M in grants from the US Department of Energy’s Small Business Innovation Program (SBIR). Hindsight, Insight, and Foresight As businesses migrate data centers and applications to the cloud, managing the underlying network infrastructure has become increasingly complex. With a distributed network infrastructure, a significant part of the network is now under the administrative control of third-party service providers. Monitoring network performance and identifying the root cause of performance-related issues have grown even more challenging. Businesses implement new ways to deliver service to their customers; and the growth in application traffic and the unpredictability of the demand for network resources further compound this issue. Consequently, network infrastructure planning proves to be a huge challenge. Today, network performance management involves wading through large amounts of network data, assuming such historical data is readily available. In most organizations today, network administrators are constantly “fire-fighting,” jumping from issue to issue, triaging them as quickly as

possible, and applying “band-aid” solutions without proper root-cause identiﬁcation. The information that Ennetix provides enable network operations teams to meet the challenges inherent in managing the performance of today’s networks, both on-premise and in the cloud. The Ennetix solution combines continuous monitoring, advanced analytics based on proprietary machine learning algorithms, and interactive visualizations to provide customers a holistic set of analytics. Ennetix helps its clients to get a better handle on managing a hybrid infrastructure and determine exactly what happened (hindsight), predict what is going to happen (insight), and assess how it would need to address severe problems, after the occurrence (foresight). Planning for the Road Ahead Currently, Ennetix solution is deployed at several organizations, including mid to large size companies, very largesized universities, and talks with several other organizations are in progress. Looking ahead, Ennetix is pursuing a global expansion strategy and has contracts signed up in international markets.

In Trend

|November 2017 |

In Trend

| November 2017 |

Editor’s Perspectives

NETWORK SECURITY Threats

ovember 3, 1988, is considered as a turning point in the world of Internet. 25 Years ago a Cornell University graduate student created first computer worm on the Internet, “Morris Worm.” The Morris worm was not a destructive worm, but it permanently changed the culture of the Internet. Before Morris unleashed his worm, the Internet was like a small town where people thought little of leaving their doors unlocked. Internet security was seen as a mostly theoretical problem, and software vendors treated security flaws as a low priority. Today, there is a paradigm shift, Morris worm was motivated more by intellectual curiosity than malice, but it is not the case today. According to a 2015 Report, 71% of represented organizations experienced, at least, one successful cyber attack in the preceding 12 months (up from 62% the year prior). According to survey report, discloses that, among 5500 companies in 26 countries around the world, 90% of businesses admitted a security incident. Additionally, 46% of the firms lost sensitive data due to an internal or external security threat. On average enterprises pay US$551,000 to recover from a security breach. Small and Medium business spend 38K. Incidents involving the security failure of a third-party contractor, fraud by employees, cyber espionage, and network intrusion appear to be the most damaging for large enterprises, with average total losses significantly above other types of the security incident.

Solutions Let’s Take a Look at Recurrent Security Threats TypesDenial of Service Attacks A denial of service (DoS) attack is an incident in which a user or organization is deprived of the services of a resource they would normally expect to have. These attacks are very common, accounting for more than one-third of all network attacks reviewed in the report. A standard approach is to overload the resource with illegitimate requests for service. Brute Force Attacks Brute force attack tries to kick down the front door. It’s a trial-and-error attempt to guess a system’s password. The Brute Force Attack password cracker software simply uses all possible combinations to figure out passwords for a computer or a network server. It is simple and does not employ any inventive techniques. Identity Spoofing IP spoofing, also known as IP address forgery. The hijacker obtains the IP address of a legitimate host and alters packet headers so that the regular host appears to be the source. An attacker might also use special programs to construct IP packets that seem to originate from valid addresses inside the corporate intranet. Browser Attacks Browser-based attacks target end users who are browsing

|November 2017 |

Editor’s Perspectives

the internet which in turn can spread in the whole enterprise network. The attacks may encourage them to unwittingly download malware disguised as a fake software update or application. Malicious and compromised websites can also force malware onto visitors’ systems. SSL/TLS Attacks Transport layer security (TLS) ensures the integrity of data transmitted between two parties (server and client) and also provides strong authentication for both sides. SSL/TLS attacks aim to intercept data that is sent over an encrypted connection. A successful attack enables access to the unencrypted information. Secure Sockets Layer (SSL) attacks were more widespread in late 2014, but they remain prominent today, accounting for 6% of all network attacks analyzed. Network Security is an essential element in any organization’s network infrastructure. Companies are boosting their investments in proactive control and threat intelligence services, along with better wireless security, next-generation ﬁrewalls and increasingly advanced malware detection. The U.S. Federal Government has spent $100 billion on cyber security over the past decade, $14 billion budgeted for 2016. Increased use of technology helps enterprises to maintain the competitive edge, most businesses are required to employ IT security personnel full-time to ensure networks are shielded from the rapidly growing industry of cyber | November 2017 |

crime. Following are the methods used by security specialists to full proof enterprise network systemPenetration Testing Penetration testing is a form of hacking which network security professionals use as a tool to test a network for any vulnerabilities. During penetration testing IT professionals use the same methods that hackers use to exploit a network to identify network security breaches. Intrusion Detection Intrusion detection systems are capable of identifying suspicious activities or acts of unauthorized access over an enterprise network. The examination includes a malware scan, review of general network activity, system vulnerability check, illegal program check, ﬁle settings monitoring, and any other activities that are out of the ordinary. Network Access Control Network Access Controls are delivered using different methods to control network access by the end user. NACs offer a deﬁned security policy which is supported by a network access server that provides the necessary access authentication and authorization. Network Security is a race against threats, and many organizations are a part of this race to help enterprises to

Editor’s Perspectives secure their network systems. Organizations like IBM, Symantec, Microsoft have created solutions to counter the global problem of network security threat. These cutting-edge products show genuine promise and are already being used by enlightened companies. Good Network Security Solutions Traits A real security solution should have four major characteristics; Detect Threats Targeted attacks are multi-faceted and specially designed to evade many point technologies attempting to identify and block them. Once they are inside, the only way to find these cyber threats is to understand the behavior of the individual attack components and use analytics to understand their relationships. Respond Continuously Today it is not important that an organization will be attacked, but important and more crucial is to identify when and how much they can limit the impact and contain their exposure. This means having the capability to respond quickly once the initial incident has been discovered. Prevent Attacks Malware is gettings quick-witted day by day. They utilize heuristics to change their code dynamically. A capable solution should have an adaptive architecture that evolves with the changing environment, and threats today’s business faces. Integration Today’s threats have multiple facets, and a single software or solution is not sufficient. Protection system should have the capability to integrate with other security tools from different vendors to work together as a single protection system, acting as connective tissue for today’s disjointed cyber security infrastructure. Solutions In Market Like infectious diseases, cyber threats will never be eradicated entirely, but they can be better contained and understood, and their effects minimized. How can this be achieved? IBM has built an enterprise-level “immune system,” an adaptive security architecture to battle today’s cyber pathogens. IBM has developed a vast fleet of products, QRadar, X-Force Threat Intelligence, Trusteer Pinpoint Malware Detection, IBM Threat Protection System a dynamic, integrated system to meddle the lifecycle of advanced attacks and prevent loss. The IBM Threat Protection System integrates with 450 security tools from over 100 vendors acting as connective tissue for today’s disjointed cyber security infrastructure. Symantec is another major player in catering enterprise network security systems with Symantec Advanced Threat Protection. Symantec ATP operates via a single console and works across endpoints, networks, and emails, integrating with Symantec Endpoint Protection (SEP), and Symantec Email Security cloud, which means organizations do not need to deploy any new endpoint agents. Symantec says, ATP is the only threat protection appliance that can work with all three sensors without requiring additional endpoint agents. With ATP, Symantec’s goal is to deliver end-to-end threat protection, prevention, detection, and response in a single pane of glass, offering more value to businesses than individual point products can provide. Symantec Advanced Threat Protection combines multiple layers of prevention, detection, and response.

|November 2017 |

Scott Edwards CEO & President

ust like any other complex technologies, thereâ&#x20AC;&#x2122;s not one size that ďŹ ts all solutions when it comes to networking. The needs and resources of every organization differ completely from each other. Enters, Hurricane, WV based Managed Services IT Company, Netranom that has been serving the WV/KY/OH area since 1999. It has been providing IT Support such as Managed IT Services, Managed Telephone Systems as well as Security and Surveillance services to small and medium-sized businesses. It has always been Netranomâ&#x20AC;&#x2122;s goal to provide enterprise-level IT practices and solutions to the small and medium business sector, with small business prices. Its rich experience has allowed Netranom to build and develop the infrastructure needed to keep its prices affordable and clients up and running. Netranom partners with many types of businesses in the area, and strive to eliminate IT issues before they cause expensive downtime, so clients can continue to drive their business forward. The Man of Action behind Netranom

Netranom: A Leading Provider of Managed Services & IT Support 26

Scott Edwards is the CEO and President of Netranom. He is also the Mayor of City of Hurricane for more than ten years. He was elected back on 1st July 2007. Additionally, he is the owner and managing member of Teays Properties, which is a rental company with residential properties in Putnam and Western Kanawha County in WV. Teays Properties continues to purchase homes, which is the main source of its growth. Scott was born and raised in Hurricane, WV where he still lives with his wife Danielle and four children; Justin, Karlee, Chayce, and Peyton. Connected to Managed Service Clients at All Times Netranom has a state of art Network Operations Center with a brilliant ticketing and remote monitoring system that helps it to be connected with its clients all the time. This helps the company work remotely and provide quick responses that all the clients love. Another great point about Netranom is that all the urgent tickets are responded in the same day itself. Not only does

|November 2017 |

‘‘Your Round the Clock Maintenance: 24/7 access to remote & on-site server remediation services at a ﬂat monthly rate. Live Help Desk Support: Fast and reliable IT solutions provided for your business users. Testimonials that Complements Their Solutions

‘‘

success is our success, and as you grow, we grow

he system allow the organization remote access to its clients, it also gives Netranom the ability to take a proactive approach to their network by keeping their servers and workstations up-to-date on their critical updates and patches. Netranom’s Managed Service Plan ensures: Proactive Care: Dedication to the prevention of data loss and other business technology disasters before they happen.

| November 2017 |

“It is always a pleasant experience to do business with Netranom. If you ever need an IT company that delivers on all of their promises, this company is it!” – Sandy Underwood (Owner of The Printing Press). “We subcontract over 25 phone system installations per month throughout the U.S. and Netranom is by far the best company we have worked with in over 16 years of selling phone systems. They are courteous, professional and on top of everything they do. I look forward to working with them again in all of our future projects,” – Brian Helmke (President of Interface Technologies, Inc.). “Netranom has been great to work with. They are quick in their response

time and they get it fixed correctly the first time around. I do not have repeat issues of the same problem. Their pricing was also amazing – they reduced my IT cost by half,” – Tanya Thomas (Firm Administrator Bucci Bailey & Javins). Standing Tall in the Crowd and Future Roadmap Most of the people try to compare IT companies by an “apple to apple” comparison, but Netranom always works differently. Starting from the sales process, through onboarding and beyond, the company always establishes lasting relationship with its clients. Netranom wants them to think of the company as its “fulltime IT guy”. Also, the company's knowledge is not limited to just computer networking or cameras. And, instead of an “apple to apple” comparison, Netranom additionally likes to think of itself as the whole fruit basket! When it comes to future, Netranom is anticipating a steady growth over the next few years, allowing the company to open multiple satellite offices throughout West Virginia, Kentucky and Ohio.

Expertâ&#x20AC;&#x2122;s Insight

|November 2017 |

Expertâ&#x20AC;&#x2122;s Insight

| November 2017 |

Expertâ&#x20AC;&#x2122;s Insight

|November 2017 |

Info Network

Redesigning In the

N TWORK

ERA of

S CURITY

ith the increasing rate of real time cyber-attacks in recent days on the rise, involvement in Network Security is becoming a more significant factor to secure computer networks and business data safe. The new and extremely virulent strain of malicious ransom softwares that is crippling the computers globally appears to be badly hobbled much of the government and the private sector. Nowadays, there seem to be constant reminders in the news about the latest hack or newest type of cyber-attack. As a result, the security market experienced a significant amount of growth. Recent reports expect the network security market to cross $100 billion in 2019 from $76 billion in 2015. To take advantage of this, numerous point products and solutions flooded the market and everyone seemed to talk about the network and how it needs to be secure. However, even with all the talk, security was still getting in the way of networking, adding too many controls, or slowing the network down. Network Security is the important prerequisite of securing information Data is the most precious aspect of today’s businesses. Top business organizations spend billions of dollars every year to secure their computer networks and keep their business data safe. Even the common people are dependent on computers today for controlling large money transfers between banks, insurance, markets, telecommunication, electrical power distribution, health and medical fields. Security is not negotiable in these critical and crucial areas, wherein the world is looking forward to increase the usage of systems and the networks. Vulnerabilities in these systems are increasing and the task of securing the networks is becoming more complex, making Network Security an essential part of today's businesses. Network Security is effective in preventing DoS (Denial of Service) attacks and assuring continuous service for legitimate network users. Network Security involves proactive defense methods and mechanisms to protect data, network and network devices from external and internal threats. By gaining physical access to network devices, a user can extract important information from the company's servers or even the storage devices. External attackers gain access to these network resources through the internet and are able to fetch the data successfully. Here, the information security management comes into play to ensure business continuity and reduce business damage by preventing and minimizing the impact of security incidents. An Information Security Management System (ISMS) enables information to be shared, whilst ensuring the protection of information and computing assets. Network security is not only providing security in a single network rather in any network or network of networks. Network Security includes two basic securities. The first is the security of data information i.e., to protect the information from unauthorized access and loss. And second is computer security i.e., to protect data and to thwart hackers. The need for information security is important to protect these secret information users on the net only. Here, on internet, or any network of an organization, thousands of important information is exchanged daily which can be misused by the attackers. The needs of computer security from hackers are that it should be protected from replicating and capturing viruses from infected files. It needs proper protection from worms and bombs such as Trojan Horses, which are immensely dangerous.

|November 2017 |

Info Network The innovative days of network security Looking forward to the future, the number of opportunities and challenges will increase when it comes to securing the enterprise. With the importance of network security, what organizations can look for to make sure that security is in their DNA that are as follows: Ÿ Integrated security: With the exponential increase in devices and applications, the surface area for an organization has expanded beyond traditional means. To reduce risk and complexity, security will need to be embedded within hardware and software solutions. It should also have ﬂexible deployment options and work with each other to provide integrated multilayered protection. Expectations from security architectures is meant to be simple, open, and automated so that the network has better performance, works with other solutions, and is easier to manage.

Ÿ Need for improved visibility: Network Security Trends Infographic plan for getting the facts on endpoint security and stay current on the trends. This Infographic compiles relevant data from Gartner, IDC, The Ponemon Institute, Symantec and others, on the current state of network security threats from mobile, IoT and other endpoints. As a result of the amount of growth experienced by digital organizations, 76% of IT professionals say a lack of visibility is their biggest challenge in addressing network threats. It is becoming more and more important to know what is going on within the network at all times – across all applications, users, and devices. Expect networking and security teams to work more closely and leverage network infrastructure to extend visibility everywhere. Ÿ Emphasis on analytics: Based on recent reports, organizations are using analytics more across the board as part of their security strategy. The type of information and the amount of information is critically lowering the time to detection. Sampling data may have helped identify and react to threats in the past, but when looked for contextual awareness and other proactive and more intelligent ways of gathering deeper insights and data, leading to more accurate detection of anomalous network and user behaviors across the network. Ÿ Move towards cloud: Cloud security often refers to user authentication and data protection, typically through encryption. Among the many issues is the ability to authenticate employees, to control the cloud services and data they have access to. In addition, managing cloud security so that policies and compliance standards enforced within an internal network are extended to the cloud remains a challenge for many organizations. As organizations look to the cloud to enable their business with beneﬁts like ﬂexibility, simplicity, and scale, cloud security adoption will follow closely behind. This year, expect to see increasing interest in protecting data and applications in the cloud. Clouddelivered and cloud-administered security solutions are gaining in popularity also. These solutions offer ease and speed of deployment and consistency, simple administration to provide an initial layer of defense.

| November 2017 |

Marisa E. Goldenberg CEO

PeerApp: Enhancing Networks Reliably

ith the advent of video streaming services like Youtube, Netflix, Amazon Prime Video, etc., the rate of video consumption is exploding daily, which is severely straining operators’ networks. College, university and K-12 networks face the same quality and cost issues as students, faculty and staff use the Internet to consume video and media content of longer length and at very large volumes – for both academic and entertainment purposes. So, with solutions that can be deployed at the core or the edge of the network, enters PeerApp. It cuts costs and boosts customer satisfaction for communication service providers (CSPs) and enterprise networks. The unique content delivery platform of PeerApp offers a range of network optimization solutions – content localization and caching, live streaming delivery, application and data acceleration, smart traffic management and QoE enhancement for all networks. The awardwinning content delivery platform is deployed to more than 550 clients in over 100 countries. Additionally, it helps to improve the quality of experience with traffic acceleration, achieve up to 20 percent cost cutting, capacity and congestion management, and handle all content, including encryption. Dynamic Leader of PeerApp PeerApp is led by Marisa E. Goldenberg, CEO. Her experience includes more than 20 years in the technology industry, including positions at ESW Capital, Trilogy, and Dell. Goldenberg is a respected strategic leader and versatile executive, who has an exceptional ability to drive both longterm strategic business transformations and immediate organizational improvements. With a track record of integrity and dedication to excellence and customer success, Goldenberg is adept at expanding and strengthening enterprise software products and companies. Additionally, she has delivered value and results to organizations from start-ups to Fortune 100 companies. At RideAustin, a non-profit ride share company, Goldenberg launched company operations and scaled the business for fast growth and long-term sustainability. Within the first year of operations, the platform grossed over $30 million in revenue |November 2017 |

‘‘Enhancing your network for

‘‘

tomorrow

and raised over $250,000 for local charities. Her general management capabilities were honed in a variety of functions at Dell. As a strategy analyst in the Ofﬁce of the Chairman’s Corporate Strategy Group, she recommended product opportunities to the CEO and assisted the Board of Directors in setting 3-year ﬁnancial targets. Goldenberg subsequently managed strategic planning for Dell's Enterprise Product Group and served as Chief of Staff for the Vice President of Marketing. She also held roles at Dell as a Financial Controller for a $10 billion organization and Director of Global Operations. Goldenberg earned a bachelor’s degree in computer science, cum laude, from Princeton University and an MBA from Harvard Business School. Network Optimization Solutions that Reduce Network Costs The content delivery platform of PeerApp offers a range of network optimization solutions that dramatically reduce network costs and improves subscriber’s Internet quality of experience. Products like PARapid helps to improve subscriber experience while lowering costs and accelerating

| November 2017 |

download speed X20. PAQoE Controller is a smart QoE management for optimal bandwidth usage and slashes bandwidth costs by 20 percent. PACache helps to speed up content delivery up to X18. And PALive helps to stream live events and achieves ofﬂoads up to 20 percent.

operators can promote OTT bundles as new service offerings by using the platform to satisfy a customer’s appetite for data. The organization’s new content delivery platform offers as much as four different solutions to handle content delivery from different aspects, including encrypted trafﬁc.

PeerApp's solution is deployed at the core or the edge of network to deliver extra dimension of customer delight.

This new enhancement provides PeerApp with unique leverage in the market by handling all types of content in the network, creating major savings, improving the quality of experience and ofﬂoading the network congestion.

PeerApp and its Bright Future In addition to providing major savings on the network, showing 50% offloads of network traffic, reducing IP transit costs and infrastructure upgrades are the standout from PeerApp. Many of PeerApp’s customers are now upgrading their systems since the HTTP traffic is continuously growing and there is a true need for the caching solution. Thanks to its rapid growth, driven by increased content availability, user appetite, broadband access speeds and connected devices, at home and on-the-go internet content consumption, especially long-form video, has grown by a few folds in recent days. Nowadays, users expect internet content and applications to be available all the time and on any device, and they won't tolerate any buffering. So, to improve the quality, most of the operators are investing in network upgrades. The content delivery platform from PeerApp helps operators to deliver globally originated content from a local source close to the subscriber, improving QoE and reducing bandwidth consumption throughout the network. The company redefines QoE and accelerates the delivery of content and encrypted content by up to 20 times. The best part is that the impressive delivery rate is achieved over existing infrastructures, and

Standing Tall Amongst the Crowd PeerApp provides a best-of-breed local content delivery solution, 550 deployments worldwide, track-proven acceleration, network savings with assured QoE, while managing ALL traffic and video, including encryption, dynamic congestion management, capacity control, and COTS-based virtualized solutions. Eventually, these solutions help the company to cut costs and to boost customer satisfaction for communication service providers (CSPs) and enterprise networks. Additionally, the content delivery platform of PeerApp spans content localization and caching, live streaming delivery, application and data acceleration, smart traffic management for all networks, which can be deployed at the core of the network and improve customer satisfaction. These differentiators help the company stay ahead of the competition. PeerApp continues to lead the market with various new and innovative solutions, expanding its content delivery platform to handle all traffic, including encryption, and helping customers to grow their business.

Tech Talk

|November 2017 |

Tech Talk

| November 2017 |

Tech Talk

|November 2017 |