Social Media Engagements: Living Up to Customer Expectations
We Move or Get Moved - Our Purpose is not 'Gap' Fulllment but to Facilitate 'Evolution'
‘Success Mantra is to Embrace New Technology, Give Chance to Young Talent’
Chetan Pathak Tectura India
K Srinivas Rao The Strategist
Yashasvi Shankar Saanvi Technologies LLC
www.insightssuccess.com
The 10 Most Valuable
Event
Management Companies September 2016
The way of business solutions
Editor’s Pick Event Management: Some Management Issues to be Tackled
Chalk Talk
Event Management Trends that Aims to Change the Industry in India
In Conversation Don’t Let ‘Gaffes’ Pull Your ‘Networking’ Down
FLY
ENTERTAINMENT:
A Creative Leader in
Artiste
Management Irene Ang Founder & CEO
GRIP
That Truly Works.
+91-11-23311112-7 www.jktyre.com
Since 1984
www.fossil.com
Editorial
I
n terms of global economy, India is an emerging country, making the current time the best for the companies to be in as well as to work in. The introduction of new technology every following day is giving the chance to every single industry; let it be music, movies or event, to metamorphose into a unique one. With this changing scenario, India is giving a chance to the entertainment industry to showcase their best.
Event Management Industry: Acceptance & Expectations
Over the years, the Event Management Industry has evolved in terms of size and eminence in the market. Though there is an intervention in the form of different media, but still the reports shows the live entertainment is on the verge of growth with 20% per year. Let it be entertainment events, cultural events, sports events, entertainment events, wedding events, celebration events, or brand activation events people want it to be the best one hosted by the best Event Management Company. Today, the Management Services are proving to be the largest services offered. The Digital Events are overpowering the Management Services in terms of the client’s favorite. This is the reason the Management Industry is on the quest of acquiring the right talent, managing costs, demonstrating ROI to marketers and adding up transparency in the operations. As per the reports, the Events and Activations Industry is expected to grow to Rs 5,779 crore by 2016-17. This whopping growth shows the investment marketers are going to do in the industry. This growth is not just for the big brand events but on the events like, meetings, incentives, conferences and exhibitions, activations and sports. The reports also reveal that the start-ups of the industry will have to face some major changes in internal ďŹ nancial controls, compliance with more than 60 acts and regulations, and implementing a good mechanism to identify undesirable activities. The Event Industry is constantly on the quest for the bigger, brighter and marvelous, and the same is expected from them in the coming days.
Editor-in-Chief Pooja M. Bansal Managing Editor Archana Ghule Co-Editors Ariana Lawrence Vikram Suryawanshi Sonal Burghate Abhijeet Parde Art & Design Director Rashmi Borkar Co-designer Shaila Buchade Picture Editor Alex Noel Art Editor Amol Kamble Visualiser Harmeet Business Development Manager Manisha Priya Marketing Manager Karishma Joshi Business Development Executive Savitri, Pooja, Ketan, Gopi, Akansha, Ankush Research Analyst David Circulation Manager Swapnil Database Management Sharad Technology Consultant Vishal More sales@insightssuccess.com
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Content 10 FLY Entertainment: A Creative Leader in Artiste Management Editor’s Pick Event Management: Some Management Issues To Be Tackled
20
28
Chalk Talk Event Management Trends that Aims to Change the Industry in India
In Conversation Don’t Let ‘Gaffes’ Pull Your ‘Networking’ Down
34
The 10 Most Valuable
Event
Management Companies
36 Scorpio Events Management: Deploying Knowledge to Make the Best Event Possible
18 Moksh Events: Making Events Mesmerizing
26 Prime Events & Conferences: Leveraging Technology to Lead in Event Management
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Cover Story
IRENE ANG Founder & CEO
Joel Low Photography
Cover Story
FLY ENTERTAINMENT: A
Creative Leader
in
ARTISTE MANAGEMENT F
LY Entertainment is Singapore’s leading artiste management company founded by the effervescent, award-winning host and comedienne, Irene Ang, in 1999. Started with just 2 staff, a fax machine and a burning passion and belief in the potential of local talents, it has grown by leaps and bounds to what it is today.
Recognized as a market leader for its creative and gung-ho approach within the entertainment industry, and for its proven track record in grooming successful artistes, FLY has garnered wide-ranging support from the local media, broadcasters, production companies and corporate clients.
FLY has always been quick to adapt to the ever-changing media landscape and, combined with an international outlook, was the first of its kind to plant a flag beyond local soil and set up an office in Thailand for 2 years. FLY is poised to continue its expansion into overseas markets and serve a niche - to represent talented English-speaking Asian artistes who are also effectively bilingual in their native languages.
Cover Story
FLY has been equally successful in providing casting and event management services. The strength of their artiste management arm, their access to an available network of talents around Asia and strong business networks within the region have provided the crucial impetus and support in enabling their foray into casting and events. To-date, the company has successfully managed many high-profile projects.
We are the
CHANGE
We want to
SEE
Irene Ang, Dynamic and Effervescent Entrepreneur As a driven and dynamic business woman, Irene Ang, Founder & CEO of FLY Entertainment, has been nominated for several awards including; Ernst & Young Entrepreneur of the Year (2004), top 25 Most Powerful Businesswomen (2008) by The Executive Magazine, and as well as being hailed as one of the “Greatest Women of Our Time 2010” by Singapore’s Woman’s Weekly magazine. Irene currently spends her time as a motivational speaker and host; she was a panel speaker at the Singapore Women’s Congress in 2004, and as an opening speaker in the same forum in 2005. She was
also an invited guest speaker at the Global Speakers Summit 2005, organized by the International Federation of Professional Speakers and hosted by Asia Speaker Association of Singapore. In recognition of Irene’s passion and influence on various local communities, she currently sits on the Media Development Authority (MDA) Singapore’s Media Festival Advisory Board. She holds the honor of being the first Singaporean actress to attend the International Emmy Awards as a member of the jury, joining the elite group of international media superpowers. Previously, Irene was also a board member of the National Heritage Board (NHB) under the Ministry of Information, Communications and the Arts Singapore (MICA) for a term of 2 years. A Southwest CDC District Counselor, Irene also served as a steering committee member and mentor for Action Community for Entrepreneurship (ACE) start up Singapore. FLY’s Inflight Services: Artiste Management As a core division of FLY, the Artiste Management division is responsible in identifying and recruiting Asian artistes who are bilingual and multi-talented into the agency, building a reputable and renowned stable of Asian assets for a global market. Integrated Event management, Creative Consultancy and Execution Set up in 2000, FLY’s Event Management team specializes in providing creative consultancy, management and execution for event companies and corporate clients. Leveraging on FLY’s strong media relations, the team is able to ensure maximum awareness, coverage and publicity between the clients and their targeted audience to achieve maximum brand awareness.
Cover Story Their direct connection with celebrities and multi-talented performers enable them to come up with creative and competitive entertainment packages to suit their clients’ every need.
Their earlier projects include Dance of the Dragon, The Tattooist, The Leap Years, The Home Song Stories and many more. Some of the casting clients that they have worked with before include StarWorld, MediaCorp Raintree Pictures, AXN, Disney, Columbia Pictures and In the Integrated Event Management division, they provide many more. services such as Event Management, Event Consultancy, FLY Academy, Nurturing Tomorrow’s Stars Branding / Interactive Marketing Campaigns, Product / FLY’s vision is striving to INFORM, IMPROVE and Store Launches, Musical / Skit Productions, Corporate INSPIRE, FLY Academy is Singapore’s leading D&D, Anniversary / Awards Night, Charity Dinners, Seminars & Conferences, and Family Days & Roadshows. professional entertainment academy. Committed to nurturing tomorrow’s stars, FLY Academy uniquely Talent Casting, One-Stop Solution for Any Production combines the techniques and experiences of a professional With experienced casting directors and coordinators, FLY celebrity faculty, with a host of holistically structured provides a one-stop solution for any production to source, training programmers. find and cast actors/talents/models from around the world for television, film and commercials. They also serve as an Across acting, hosting and even corporate presentation courses, students are encouraged to intuitively explore their international celebrity broker with their international passion as they pursue a calling in Entertainment. network. This unit is a natural exploitation of their strong connections to the talent around the world, and a reflection of their reputation in the industry.
Cover Story FLY’s mission is to identify, nurture and develop the next generation of stars for Singapore’s entertainment industry. FLY Academy has the ability to develop significantly more transformational performers and, through their efforts they are creating a far greater number of extraordinary artists.
participate in the bingo games held every Wednesday. FRY’s timber furniture exudes a touch of vintage, but for larger parties, FRY’s 3rd level studio is available for private events.
Bar Naked Set to shake up both the Marketing and Food and Beverage (F&B) scene, the newly conceptualized Bar Naked combines both outdoor advertising and Multimedia Studio, Cares from event marketing, offering brands a Inception to Final Delivery With an in-house producer, the division redefined media space. handles all aspects of production from inception to final delivery, including development, strategic planning, shooting, interviewing, editing and archiving, as well as research and licensing for music, photography, and stock footage. The division’s capabilities currently include: production of corporate videos, event videos, as well as YouTube vignettes and webisodes. FRY Bistro Located in the heart of Club Street, FRY Bistro resides on the roof top of unit 96. Set against the panoramic view of Singapore’s skyline, FRY is an ideal place to enjoy a wine or two. One of the very few rooftop eateries along the shophouses of Club Street, FRY has quickly become a hot spot for celebrities, professionals and executives to lay back and relax after a day’s work. FRY’s rooftop concept allows their customers to do some star gazing after a long day of work, catch spectacular displays of fireworks from their vantage point and enjoy great company and drinks while they do so. If you’re in the mood for a little more fun,
Fronted by Irene Ang, Founder & CEO of Singapore’s leading artiste management company, FLY Entertainment, and creatively conceptualized by multiple award winning Social Influence Marketing agency GOODSTUPH, Bar Naked promises to be an unrivalled and distinctively novel media space and watering hole that constantly surprises and excites, inviting brands and consumers to drop their inhibitions and let loose. Nestled in the heart of the CBD at prime position on Club Street, the twostorey bar serves as a blank canvas for brands, offering the opportunity and
rare flexibility to achieve both the intimate interaction of consumers with a brand through an event, together with the visibility and reach of an outdoor advertisement, equating to an extended level of consumer engagement like no other. Successfully Delivered Projects Recently, in partnership with FLY Entertainment, MM2 Entertainment and Bioperfect; ‘My Love Sinema’ was released on the 8th of September 2016. Produced with the support of the Singapore Film Commission (SFC), My Love Sinema is led by a strong female team starting with FLY Entertainment’s Founder and CEO Irene Ang and Dawn Yip of BioPerfect Marketing as Executive Producers. Alongside them, Scout Picture’s Flora Goh and Masters graduate from the prestigious Beijing Film Academy and a recipient of the 2012 Singapore Film Commission New Talent Feature Grant, Director Tan Ai Leng co-wrote and directed the movie. Set in the 1950s, My Love Sinema details one man’s never-ending pursuit of his passion for movies and films. It tells the story of Kheong (Tosh Zhang), a young, starry-eyed 20-year-old who moves to Singapore from a kampung in Malaysia, to train as a film projectionist. There, he meets Lee (Jeff Wang), who becomes his mentor and teaches him about life, girls and dancing. At the cinema, Kheong also encounters Wei (Cheryl Wee), a young Chinese teacher who finds herself torn between her obligation as a dutiful daughter and her feelings towards Kheong. As their affection towards
Cover Story
each other grows, they face various obstacles that prevent them from being together. A riveting story of courage and hope, this nostalgic film chronicles life’s triumphs and disappointments, inspiring audiences to stay true to their passions. ‘FUNAN T " HANK YOU”PARTY’ - Funan held their Funan “Thank You” Party on the 30th June 2016 as one last goodbye before the tear down for renovation and to show appreciation to all the tenants and shoppers for their support since the opening in 1985; ‘AXA SHIELD PRODUCT LAUNCH’ - AXA Life Singapore held a Launch to announce their entry in Singapore’s Shield market to their agents as well as brokers. The product launch, held on 12 April 2016, organized by FLY Entertainment, was full of Singaporean flavor and context with a good balance of fun and humour; This event was also nominated for Best Event - B2B, Best Event - Internal and Best Event - Production at the Marketing Events Awards 2016. ‘CAPITALAND MALLS “BE THE HERO” CAMPAIGN’ CapitaLand Malls together with Warner Brothers & Pacific Licensing launched the promotions of the blockbuster hit “Batman V Superman” with “Be the Hero” Campaign. Media and guests were surprised by a 70-strong cast flashmob and a projection mapping show to launch the movie statues and batmobile respectively. This event was also nominated for Best Event PR/Guerilla Marketing Stunt at the Marketing Events Awards 2016. In the last 16 years, FLY Entertainment has expanded from 2 partners and 3 Artistes to almost 20 folds; with Artistes performing internationally from Singapore, across Asia to Europe and in the United States. FLY aims to continue to diversify into other areas of opportunities, like movies and music, where there is a strategic and synergistic complement to their existing businesses. As the name suggests, FLY knows no traditional boundaries. The FLY logo aptly reflects their work culture - they are trendy, dynamic, flexible, fast, efficient, fun and motivated.
The 10 Most Valuable
Event Management
Companies
Event Management Industry Serving It’s Best
T
his is a time for companies to ponder over a global presence. And there is no better way than organizing an event. This growing demand of organizing an event is adding up in the quest for the best Event Management Companies in the market.
But it is not organizations alone who are in the constant search for the most charming Event Management Company, but common people too are looking for the same for the functions like, wedding and other occasions. To quench this thirst of people for the most suitable Event Management Company for their event, here in this issue of our magazine, “The 10 Most Valuable Event Management Companies 2016”, we have highlighted some of the most suitable Event Management Companies. One of our ‘10 Most Valuable Event Management Companies’ is Moksh Events Pvt. Ltd., which is one of the biggest Events, Celebrity and Artist management agency in Eastern India and one of the leading agencies nationally. To have a handy and reliable corporate event management service provider who can manage the whole affair of an Event Management, right from conceptualization to onsite execution with much diligence and accuracy, becomes an utmost necessity. Scorpio Events has expertise in offering such type of event management services, since its inception with unmatched professionalism. We have also shortlisted Prime Events & Conferences, which is unique in its own way. The company uses latest technology in favor of human-comfort and human-pleasure. One more company shortlisted is Brand Events, who specializes in creating live consumer events providing experiences that enable consumers to indulge in their passions. UBM is one of the world’s leading business-to-business (B2B) event’s organizers. Providing best communication services, Shobiz Experiential is a global experiential communications agency in the listing. Also, don’t forget to read article on Oranjuice Entertainment, who promotes & produces music concerts & music based events. We have also shortlisted, i2i Events Group, which is an international, award-winning B2B events company. Last but not the least, Ashfield Meetings & Events delivers outstanding meetings and events with the certainty and impact their clients expect. We have one of the best of the industry, FLY Entertainment as our cover story. FLY Entertainment is Singapore’s leading artiste management company founded by the effervescent, award-winning host and comedienne, Irene Ang, in 1999. Started with just 2 staff, a fax machine and a burning passion and belief in the potential of local talents, it has grown by leaps and bounds to what it is today. With these industry’s best companies we have completed our listing of “The 10 Most Valuable Event Management Companies 2016”, which ease your choice as per the requirement.
The 10 Most Valuable
Event
Management Companies Company Name
Management
Brief
Ashfield Meetings & Events ashfieldhealthcare.com
Luke Flett Head of Global Marketing
Ashfield Meetings & Events delivers outstanding meetings and events with the certainty and impact our clients expect.
Brand Events brandevents.co.uk
Chris Hughes CEO
Brand Events specializes in creating live consumer events providing experiences that enable consumers to indulge in their passions.
FLY Entertainment Pte. Ltd. fly.com.sg
Irene Ang Founder & CEO
FLY Entertainment is Singapore’s leading artiste management company founded in 1999.
i2i Events Group i2ieventsgroup.com
Terry Jang Head of Corporate Brand, PR & Comms
i2i Events Group is an international, award-winning B2B events company.
Moksh Events Pvt. Ltd. mokshevents.com
Vijay Bokadia & Shashi Bokadia Founders
Moksh Events Pvt Ltd is an Events, Celebrity and Artist management agency.
Oranjuice Entertainment oranjuice.in
Varun Khare General Manager
Oranjuice Entertainment promotes & produces music concerts & music based events.
Prime Events & Conferences prime-group.co.in
Simha Shastry Proprietor
Prime Events & Conferences is a technology oriented organization engaged in providing end-to-end solutions to make an event successful.
Scorpio Events Management Pvt scorpioevent.com
Sanjeev Kapoor Founder & Director
Scorpio Events Pvt. Ltd is an event management company that provides services such as corporate conferences product launches and many more.
Shobiz Experiential Communications shobizexperience.com
Sameer Tobaccowala CEO
Shobiz Experiential is a global experiential communications agency.
UBM Tech ubm.com
Scott Schulman CEO
UBM is one of the world’s leading business-to-business (B2B) events organisers.
The 10 Most Valuable
Event
Management Companies
Moksh Events: Making Events Mesmerizing one are those days when CLIENTS had to rush here and there to look after the comfort of the guests. It was all his responsibility to decide the venue, arrange the decorations, and look after the menu and what not. But the situation has changed nowadays, with the powerful entrance of the event management companies in the scenario.
G
Exclusively managing a wide array of Artists, Singers worldwide for Live shows and Moksh Events has an access to Singers, Performers, Actors, Sportsperson, Comedians, Musicians, Foreign Artists and Special Act performers too. MOKSH is also involved in Special Monument & Building Illumination Projects across the country, a forte of Moksh Events and is unique for any event managing company.
Let it be a function of big companies or lavish weddings, all the charge is taken by the event management companies to make it more exciting. The event management Industry has taken a successful leap in India, too. While exploring newer opportunities the event management companies are helping clients to brand and market their products better.
‘Moksh Events pays Personal Attention to Every Single Event’ Be it a small budget event or a Big Budget event, Moksh dedicates personal attention to every single event. Having practical knowledge of events for over 15 years with exclusivity and direct access to max celebrities, artists, singers etc are the key strengths of Moksh Events which helps it to be in a leading position. Seeing the opportunity in sports management in India, Moksh Events has recently broaden their expansion in the field by launching Moksh Sports Ventures.
One such great event management company is Moksh Events Pvt Ltd, which is one of the biggest Events, Celebrity and Artist management agency in Eastern India and one of the leading agencies nationally. Founded in 1999, Moksh Events has its offices in Kolkata, Mumbai and Thailand.
18 | September 2016 |
The 10 Most Valuable
Event
Management Companies forward. Instrumental in organizing the biggest shows in the east of India, soon PAN India and International and in due course ventured into exclusive Artist Managing and wedding Planning services too giving the events and glamour business a full 360degree approach. Mesmerizing Event that change the World for Moksh Events Recalling the best event of their till now, Vijay elaborates, “Very Difficult to say…. but yes one of our Signature events is “The Shree Cements Annual Temple Function” at Beawar, Rajasthan which was spread over Mr H.M. Bangur MD Shree Cements Shashi Bokadia with Vijay Bokadia sharing a lighter 40 acres of land and was for 3 days with the Founder moment at their annual event best of ambience to entertainment to hospitality to cultural ‘Tech Savvy’ showcase to the Moksh has technical and Whether it’s a Product Launch or infrastructures and infrastructural association & tie-ups caters to approx 20000 with the top guns of their respective a Dealer Conferences, Weddings and plus audiences. It was a fields coupled with their own inSangeet or Celebrities Performing at visual Treat which one house facilities for light & sound, could not expect in thematic stages, décor, camera Launches or Inaugurations, Moksh such a remote location equipment’s and setups, 100+ Walkie Events has complete solution and their of India and surprises to their own LED Wall installations one and all who is etc are areas of expertise for the primary USP is the quick turnaround present at that time and company. is of the highest time standard or can be As a preferred Entertainment compared to any global Consultant, Moksh Events assist their clients, to design the or Mighty scale event. We been doing the event now for 10 most effective and appropriate entertainment capsule for years in a row and every year we have to compete with our their target audience. They are having the right ingredient own self to outgrow it with innovation keeping the for the right client, let it be a Corporate Event, Theme aesthetics and cultural angle intact.” Based Event, Televised Event, Cultural Event, Fashion Show, Product Launch, Award Ceremony, Wedding, Anniversary or any Private Event, they will make the event successful. ‘Founders’ of Moksh Events Founded by the Bokadia Brothers, Vijay & Shashi Bokadia from Kolkata, Moksh Event Pvt Ltd, was actually started when events had no future in the East of India or was never taken as a profession and decided to venture and reach new heights. In this scenario, with a vision to take event management to the top level, Vijay Bokadia started Moksh Events. With a zeal and passion for the events and shows Vijay started the company and in due course was joined by Shashi Bokadia to give the company more strength and take it
“
“
Pleasing ‘The Best of Their Own’ In the Industry with ‘The Right Ingredient for the Right Client’ Working with some of ‘the best of their own’ in the industry, Moksh Events is proving their metal by quality delivery to them. There is a long list of big clients of the company, like Shree Cements Ltd, Ultra Tech, Ambuja Cement, Greenply, Concast, Airtel, Cognizant, Vodafone Siddha Group, RDB Group to Television & Media like NDTV, Viacom, E Tv, Dainik Bashkar, Times of India Group, Zee TV,etc to Govt. of Telengana, Govt. of Uttar Pradesh, Government of Bihar, and to agencies Wizcraft International, Encompass, Showhouse, Percept, Aura, E blitz, Showtime, Fountainhead, Communique,Cineyug etc to name a few.
| September 2016 | 19
Chalk Talk
Event Management
TRENDS THAT AIMS
T
he Event Management Industry in India is constantly changing and evolving. Event professionals implementing technology gradually and constantly in the Event industry have been able to achieve a competitive advantage over those who aren’t implementing the technology. Today’s trends will not be there in the future. Because by then, every professional in the event industry would have already implemented it. So, to have a considerable advantage over the competitors, one should be aware of the current trends in the market.
TO CHANGE THE
INDIA in
NDUSTRY
apps allow everyone to network with Smart Phones- The Present and The each other more easily and quickly. Future Event Apps- The Key for Business No one would have guessed that With every passing day number of apps smartphones could have such a big impact on our lives. Smartphones have are increasing at a tremendous rate, and has been the key for most of the been there for us in every area of the business. The quality and service that business and will be continuing to do apps are giving have improved over so in the future. It is expected that years. The event industry is no smartphone users would be 6.1 billion exception to it. The event apps are by 2020 against 2.6 billion from 2014. making things easier, quicker, more The companies and event organizers should stop living in the past and start interactive to the event industry. The increase in the engagement of believing in the present and future aspects of the smartphone. They need interactive mobile event apps has been to embrace the various ways by which emerging as one of the biggest event people can interact with each other. In trends. fact, smartphones are keeping more Live Streaming- The Way to Success people connected than ever, as many YouTube and other streaming sites 20 | September 2016 |
have changed the face of the online media industry. The live streaming of the events was previously criticized due to the risk of ticket sales. But the scenario has changed due to drastic improvement it has made in reaching people. Online conversations and general awareness made through social media are only helping businesses to become more successful. Sanpchat which was previously used only by family and close friends to share photos and second videos are marketing strategy for many businesses including event industry. Social Ambassadors- The Idol People for Successful Marketing The social media has been the most active and used medium over the last
Chalk Talk
few years. The social media is affecting the lives of people, so much that people check their social media accounts from the moment they wake up to the moment they sleep back at night. While social media is grabbing the attention of many people, many companies have recognized that advertising on the social media can be very much helpful to the business, and that’s when social ambassadors come in. They are the people who represent and talk about a company in front of potential customers in a positive way. So, many companies are willing to pay to social ambassadors for positive marketing on the social media.
best way to connect with consumers is to give them an experience of a brand through all senses. Some of the techniques used in the experimental marketing include Virtual Reality, Projection Mapping, Molecular Catering, Gesture Recognition Gaming, and 360-degree Photo Experiences. The trend of experimental marketing has already adopted by small and large event management enterprises and many companies will continue to do so.
Venue Hunting- Best Way for Basic Foundation Venue of the event is the basic foundation for every type of event that takes place all over the world. The event industry is not a new to the Experimental Marketing- A Tactic to search for different venues for various Connect With Consumers events. However, there are few The experimental marketing was big websites which make the hunt for trend last year and is still most venues easier and at one click away preferred one. The experimental like Venuehunter in India. Online marketing’s main objective is to find methods such as this require no details new and innovative ways to connect to access these venues and without any and communicate with consumers. The charges too. Users can gain a greater
insight of the various venues at one click away. Digital Swag Bags- The New Swag For Consumers The toughest hurdle event organizer has been facing is to find creative and unique gift bag for attendees. The organizers have tried everything they could to find a unique gift bag to provide to the consumers to take away with. The sponsors have not always been pleased with the traditional bags. But there are new bags being used in the market, which contains online gift vouchers or offers for event attendees. These bags are called, ‘Digital Swag Bags.’ The bag not only contains the vouchers, but also are more environmentally friendly and cheap. These trends can give a big push to the event management companies compared to the competitors if used correctly, and all trends are focused on one goal, to create a memorable and engaging experience for event attendees.
| September 2016 | 21
CXO Standpoint
We Move or Get Moved Our Purpose is not 'Gap' Fulď€ llment but to Facilitate 'Evolution'
D
uring the last few weeks I have been spending considerable time with my friends from Learning and Development domain and during the course of our discussions many topics arose; the most fundamental and critical one being - what is our purpose in this new age?
22 | September 2016 |
The new age is more than ever challenging because internet and technology have made knowledge accessibility a non-competitive or nonstrategic leveller. Today anybody with a smart phone and internet access can reach any depths of knowledge and doesn't necessarily require a classroom and teacher to acquire knowledge. In this new age where the economy is
slow and every penny matters, the organizations and managers are equally not excited to nominate folks to programs. In this age of instant gratiďŹ cation wherein participants believe that by merely attending a course nirvana is granted, fundamentals are to be revisited and that includes relooking at what is the
CXO Standpoint
About The Author K Srinivas Rao, Chief Strategist and Partner, is a human capital strategist with the expertise of 23 years across Human Capital Value Chain. Prior to The Strategist, he was heading Strategy - HR at Satyam Computer Services. Formerly, he held management roles at various levels in CATS (Computer AssociatesTCG), Baan Info Systems, Ernst & Young, Videocon International. An avid writer and guest speaker on the subject of Change Management and Human Capital, he wrote 5 books under the “101 Smart Ideas Series” published in 2015, “Managing HR Issues in a Merger” - published in the Handbook of Business Strategy 2002,“Whispers of a Devil in an Angel”, “Principles and Practices of Management”. He also co-authored a book titled ‘Unconscious Leadership Conspiracy’ and has published more than a dozen articles in International & National Publications.
K Srinivas Rao Chief Strategist & Partner
Mr. Rao holds dual Masters’ degrees and attended Indore School of Social Work, where he topped the class of ‘93 and later pursued Masters in Military Sciences. Currently, he is a Research Scholar at XLRI Jamshedpur and a visiting faculty at ISB and IIM Indore. He was awarded “HR Leadership Award” in 2008-09 by Employer Branding Institute and Super Achiever as HR Professional in 2006 by Indira Group and Fun & Joy Institute.
| September 2016 | 23
CXO Standpoint
PURPOSE of the LEARNING FUNCTION. Learning & Development as a function has evolved with times and is again at cross roads today. Traditionally it was seen as a function which simply facilitated ‘Fulfilling GAPS’, in terms of skills / competencies and thereby enabled the overall development of capability building both at the individual and organizational level. Then came a phase where it became a strategic function by enabling the business to identify its future leaders and groom them. In time, now it has again reached a threshold of evolution. Learning as a function is poised to enable Organizations and its employees to ‘EVOLVE’. ‘Evolution’ is drastically different from ‘Fulfilling Gaps’ in many ways, starting from the fact where Fulfilling Gaps is perceived more as ‘near’ term and transactional in nature; whereas Evolution is more Futuristic and Strategic in purpose. Fulfilling Gaps is seen more as a responsibility of Learning Function whereas Evolution is a co-creation process between the various stakeholders. The biggest difference is Evolution thrives to make the organizations and its stakeholders Future Ready in a more comprehensive fashion than we do now. Evolution is not possible to achieve if the following fundamentals are not in place. The Learning function has to ensure that foundations for these fundamentals are established: We will Focus to make Organizations Future Ready Fundamentally the Learning function
24 | September 2016 |
should focus on making the organization future ready. It could be in terms of making it more flexible to adopt to change, or having a leadership pipeline in place, or Institutionalizing Values as cultural ethos and thereby creating a unique DNA for retention or attraction of Talent and so on. This doesn’t mean Learning should not focus on the daily bread & butter issues of gap fulfilment of immediate needs, but it also needs to draw a line on how much do we invest in today and how much for tomorrow?
We are not responsible for food & sanitation In the quest for evolution, we can’t be held ransom on issues like food or sanitation of the training facilities etc. We should refocus our energy on issues like the alignment of learning programs and aspirations, the applicability of the learning’s at the workplace and so on. It’s time to dump the existing measuring parameters of our learning interventions and focus on issues which would truly reflect the spirit of evolution.
We are not responsible to make Employees Resume Sexy Knowingly or unknowingly Learning function has made needs identification from Performance Appraisals as the Primary and only source. More than often it has been observed that the needs identified during this process are more aligned to the individual personal aspirations rather than business requirements. It is no wonder that at the end of the year we often realize that much of the budget could have better utilized or optimized if we gave up the responsibility of making employees resumes future ready.
We are ready to Risk it As a true business partner, we should be accountable for some measurements which we strive for and should be ready to risk our reputation on the same in a similar fashion in which business does. Our measurements should focus on how much more businesses we could generate, how much the productivity and profitability grew, how ready are we for future in terms of a leadership pipeline, how ready are we in terms of organizations overall capability, what is our build v/s buy ratio and so on. Evolution isn't easy, but it is the top priority in all the CEO agenda. Evolution is the opportunity for us to recast ourselves from being perceived as a reactive support function to being projected as a futuristic business partner. It is up to us now that how we make the move and move on...
We will focus on those who are geared up to make a difference Learning is a two-way process. We can’t force adults into rooms and expect them to learn, absorb and implement if they are not ready or keen to do so. So why do we invest equal amount of time and energy on those who are keen to learn and those who are there only to warm the seats? It is imperative that we focus only on those who are geared up to make a difference as that would be a winner for all the stakeholders.
The 10 Most Valuable
Event
Management Companies
Prime Events & Conferences: Leveraging Technology to Lead in Event Management
T
oday, the life of people became restless and hectic. In the race of earning more and more wealth, people do often get unattached with social events. Also, because of busy schedules, the average number of social events a person attends has fallen. Since the number of events has decreased, the impact of events must be very high. To maintain the effectiveness of events in the person’s life, event management companies like Prime Events & Conferences has strived. The uniqueness of Prime Events & Conferences is its ability to use the latest technology in favor of humancomfort and human-pleasure. Prime Events & Conferences are experts in creating the environment according to the need of events. If the event demands the embellishment of social cause, they will deliver it and if the event demands the professional presence of specific industry, they will deliver it too. About the Company Prime Events & Conferences was established in 1996 with a sole aim of providing the required technology for making an event successful in areas of Voice, Data and Video. Starting with providing technology, they moved on to managing conferences and trade fairs. In a very short span, Prime Events has established a reputation for delivering quality and timely services to its clients.
26 | September 2016 |
Prime Events is known for the successful events they deliver. Because of their out-of-the-box services, wellknown institutions like, Govt. Of Karnataka, Fosroc, Mindray, Northrop Grumman, Wipro, Tata Power, Panasonic, Datamatics, Ariane Space, Pro space, ISRO, SWWEM, Target, Rotary and many more has been their clients. Prime Events & Conferences is part of Prime Group which is into events, hospitality and media business. They also own and operate a wildlife resort in Coorg, Green Valley Resort, Ponnampet, Coorg and also publish a magazine, Adventure & Wildlife which is a bimonthly magazine, online and print. About the Proprietor Simha Shastry, Proprietor of Prime Events & Conferences is a Graduate in Electronics from Mysore University and a Post Graduate in Sales & Marketing Management. Simha has worked with major companies like Toshniwal Group, GE Medical System, Wipro GE Medical Systems, Beta Information Technology before setting up his own firm Prime Group, in 1996, a Consulting firm on Technology, IT, Software and Voice, Data & Video networks and Event Technology & Management.
The 10 Most Valuable
Event
Management Companies Simha has a career span of 2 decades, having expertise in various fields like, Technology Solutions, Project Management, Voice, Data and Simha Shastry Video Networks Proprietor and as a Trainer and also possess hands on experience in Designing, Implementation, Testing and Managing large and complex networks and projects in the area of Information Technology. Simha is also the General Secretary of Bangalore Youth Theatre and members of Lions Club of Bangalore Metro.
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Standies, Backlit & Frontlit Signages, Backdrops, Pop Ups and Four Colour Design & Print Services. The motive of Exhibit Designs provided by Prime Events is to assure the success of an event. The designs provided by them are tested scientifically and are appreciated by every person encountered by them. In Multimedia Services they provide Audiovisual Presentations On Cds/Dvds, Cd/Dvd Relication, Editing/Voice Over/Music, Still & Video Shoots, Presentations Av, Flash, Ppts, Document & Video Conversions, 3d Design Services And Graphic Design. Multimedia Services by Prime Events are the most technologically forward services available in the market. They make sure that the technology has a way to the market through them. Their expertise in AV, Flash, and PPTs Presentation has placed them as a renowned Multimedia Service Provider in India.
After understanding our clients communication needs, we provide a cost effective solution to reach out the required brand communication in most apt way through dedication & team effort, our strategy is to deliver 110% at all times
In Production, they provide Stage Design & Production, Stall/Booth Design & Production, and waterproof Infrastructure with Air-conditioning, Octonorms and Chalets. In Event Registration they have different servings like With Photo & without photo, Bar-coding, RFID, and Biometric. They provide Pre Registrations, Spot Registrations, Database Services and Tele-calling. Event Registration Services provided by Prime Events are completely innovation driven. They believe in instant and easy solutions to meet various requirements of corporate clients. To make a Corporate Event Registration quick and effective, they provide Online Event Registration services that are the easiest way to register and avail their services.
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Services Provided Prime Events provides various offerings like Event Registration, Multimedia Services, Exhibit Designs, Event Management Services, Audio Visual Services, Brand Promotion Services, CCTV Rental Services, Conference Organiser, Corporate Event Management, Exhibition Stall Fabrication, LED Screen Rental Services, and Superstructure Fabrication.
In Technology, they have Touch Screen Kiosks & Solutions, Lans/Wans, On-Site Registration Setup, Internet Access with Wi-Fi, Media Centers, Speakers Preview Room, Business Centre Services, Walkie Talkies, Wireless & Satellite Networks, Intercom Facility, Plasmas, Tft Monitors, Pcs, Av & Light Design. Prime Events are also known for their other Services like Manpower, Djs, Mcs, Voice Overs, Gala Evenings, Promotions, Transportation, Banquets-Indian, Chinese, Continental Catering, etc. First Preference as an Event Management Company For over a decade, Prime Events & Conferences has successfully provided World Class Solutions for major International & National Events. Because of the high spectrum of services and their flexibility of solutions, big organizations give Prime Events & Conferences first preference for all their events. Being known for its satisfactory services in India, Prime Events & Conferences has catered to customers from across the globe for Exhibition & Design Services apart from catering to their Graphics & Print requirements.
In Exhibit Design & Print Services, they have Stall Design & Fabrication, Flex Printed Mounts, Roll Ups, | September 2016 | 27
Editor’s Pick
EVENT MANAGEMENT: ISSUES TACKLED
SOME MANAGEMENT
T
his is the best time for the Event Management Industry of India, as the demand for big, lavish and sophisticated yet thriving events are reaching the sky. The advancement in technology is being the next reason for the clients growing expectations. Let it be big rocking concerts, full of cutting edge animation technologies or grand corporate event, people want everything as “cool” as it could be to roll as much of the eye balls of the guests as they can. All this is the big effort of the Event Management Companies in India who are taking it as a challenge and planning the next event as amazingly as they can. These Event Management Companies today, are re-imagining experiences while at the same time redefining perceptions. This is the reason; the Indian Event Management Industry has evolved and growing rapidly both in size and stature. But to make an event successful is not as easy as it looks. The Event Industry of India is also facing some issues which they will have to tackle with a great strategy. Let it be Cultural Events, Sports Events, Entertainment Events, Wedding cum Celebration Events or Brand Activation Events, all are needed to pay extra efforts. Some of the issues the Event Management Industry has to tackle can be described as follow:
28 | September 2016 |
to be
Different types of direct and indirect taxes There are some or the other issues occurring every day; and only known to the particular industry alone. Even, Event Management Industry does not differ from the same truth. There is a challenge of direct and indirect taxes the industry has to face. The increase in service taxes is creating issues for the companies. The Legal Boundations Well, it is not as easy as it is shown in a Hindi movie named, “Band, Baja, Baaraat”, where the central characters
Editor’s Pick
of the movie are shown to open their own venture, i.e. Event Management Company without completing any legal procedure! Though on the part of the movie, it was inspirational for many and widened the scope of selfemployment in India.
sponsorship. Being a sponsor led industry, Event Management Companies have to be on the hunt of a sponsor every single day. The challenge increases its vastness for the Event Management Companies situated in non-metro cities.
But there are so many Legal Boundations on the Event Management companies. While hosting an event, a company needs to get permission from several concerned authorities, which proves to be a major issue to tackle.
Lacking supporting infrastructures It is not at all easy to get the ball in the court. The Event Management Companies cannot be fortunate enough to get everything perfect. Finding the perfect venue with the correct technologies available and the transportation issues are some of the obstacles they have to jump on while planning an event.
Talented Manpower While planning an event, a company needs to have skilled manpower. Having the perfect ďŹ t for every single task is what the company seek on the top of everything to make the event grand, better or lavish. But yes, this problem has a solution and that is to host learning programs for such people. But still it is a time consuming task. That is why not having talented manpower is becoming a great issue to be tackled by the Event Management Industry.
Different ROI Measurement Standards The Return on investment (ROI) cannot be measured properly every time. The brands are there to sponsor only when they can see a great ROI. But as every event is different, the ROI on it will be different too.
Down of Other Media Television, radio and print media are Getting Sponsorships the media of old days. Though there is When it comes to hosting an event, it is a vast impact of these on the people a immediately followed by a lot, still the dawn of new media has
made these old media types fade away a bit. New media like social media is creating its own space in the industry. Brands have also started to opt for these, making it a big concern issue for the Event Management Industry. Everyday increasing rental cost of place The Event Management companies have to face a lot of trouble when it comes to decide the perfect venue for their event. But, then comes the real issue, the everyday increasing rental cost of the places. It is not easy at all to compromise on the part of the venue, because everything depends on the perfect venue. But the increasing rental costs seems to ruine it all for them. But it does not mean that these issues will prove to be the real hurdle in the way of the Event Management Industry. As the history shows, when difďŹ culty arrives the human brain runs fast and think the other way round. The same is expected from the Event Management Companies, that despite these issues they will perform better and turn over the scenario of the industry in the coming days.
| September 2016 | 29
CXO Standpoint
SOCIAL MEDIA ENGAGEMENTS: Living Up to Customer Expectations
W
ith 2.3 Billion active social media users across the globe - according to 2016 social network usage report by Global Web Index - it is no surprise that social media marketing strategy has become an integral part of every organization’s marketing plan. Facebook, Twitter, YouTube, LinkedIn, Pinterest, Instagram, Tumblr, Myspace, Blogs… you name any social media channel and you will find organizations trying hard to engage with their target audience to promote their brands. Almost every day, we witness organizations’ coming up with innovative marketing campaigns to engage with their target audience in order to build a strong brand presence and drive higher sales. In this age of digital connectivity, customers welcome these engagements with open arms and to some extent even with open pockets to interact with brands and drive higher sales. Hence, organizations are witnessing fair amount of success from these campaigns. However, customers’ expectations from these social media interactions are not just limited to purchase transactions. They turn to social media channels as a means for instant resolution for the product or service problems they are facing. Customers view these social media channels in a far greater role of an instant and transparent customer service desk. 30 | September 2016 |
Today’s generation believes in instant gratification and they expect resolution to their product/service related issues immediately. No longer are they content with the traditional channels of resolution like helplines, FAQs, or support emails. They are not ready to put up with automated and delayed responses. Consumers are looking for immediate connect with their product/service providers and expect a more personalised resolution of their issues. Failure to respond to the customer in a TIMELY and PERSONILISED manner can be devastating for your brand and can lead to huge customer drop off. It is one thing to use social media for creating brand presence but it is altogether a different thing to use social media for customer care. Achieving this balance between Social Media Brand Awareness Engagements and Social Media Customer Care Engagements is no easy task. It requires a sound IT infrastructure in place that can share information in real-time across business units and various hierarchies in order to make quick customer facing decisions. It is this need that has led to the advent of SOCIAL ENGAGEMENT CRM. Social Engagement CRM is a powerful CRM technology that equips sales, marketing and services teams of
CXO Standpoint
organizations were only able to get demographic insights about their customers like age, gender, geography, marital status etc. but with social analytics tool, you are exposed to a plethora of personal insights on social media. You can now get to know about your customers likes, dislikes, sentiments towards your brand. Using this information you can now customize your products and offerings as per customers’ expectations and further do a personalized service delivery to convert negative sentiment to a positive one.
organizations with cutting edge social tools to connect with customers as well as critics and gain insight how they really feel about your product and services. The popular tools covered within Social Engagement CRM are: • Social Listening: Social Engagement CRM allows you to harness the power of social media to identify and assess what is being said about your brand, product and/or services on the social media channels. Social Listening will enable you to spot trends, identify key influencers and receive alerts on how people feel about your business. Accordingly, one can make informed decisions and drive sales and service conversations more effectively.
• Social Analytics: With Social Engagement CRM, you can gain valuable insights about your customers and target audience previously not available. Traditionally
• Social Engagement: With social engagement tools, engage and interact with your customers, brand advocates and brand detractors on social media. Improve your social media presence by engaging with social communities with rich multimedia and drive endto-end customer experience by creating CRM actions from social posts. Build deeper relationships with customers by engaging with social communities on Twitter or Facebook and other popular social media channels using your corporate or personal profiles. Key Takeaway - Make sure to create the right balance between your Social Media Brand Awareness Engagements and Social Media Customer Care Engagements. This is no easy task and do not think twice before seeking external professional help to achieve this balance. At Tectura, we help organizations to build a strong Social Engagement IT infrastructure, powered by Microsoft Dynamics CRM, to create the perfect balance but at the end of the day it’s the culture within an organization which maintains this balance for the years to come.
| September 2016 | 31
CXO Standpoint
Chetan is committed to Tectura’s drive to deliver exceptional and sustained value to the clients. Chetan joined Tectura India as Corporate Operations Director in April 2009. With an extensive and diverse experience of over 26 years in the areas of technology and consulting business, Chetan crafts Tectura’s strategy for business in India, and is the primary decision and policy-maker, setting the tone for company’s values, ethics, and culture. In this capacity, Chetan provides complete leadership on strategic and operational issues. A proven leader with deep expertise in executing on strategic global, regional, and local initiatives and goals, Chetan manages growth of Tectura India’s business, profitability, and customer satisfaction. With a passion for mentoring and coaching, Chetan builds up the path for enterprise leadership team. Chetan leads relationship management with Microsoft and various channel partners. His focus for business excellence has helped Tectura India achieve many awards from Microsoft locally and globally. Chetan holds a BE degree in Mechanical Engineering and MBA in Marketing Management from Gujrat University. Chetan Pathak Executive Vice President, Tectura India
32 | September 2016 |
In Conversation you may get same people again and again.
DON’T LET
‘GAFFES’ PULL YOUR ‘NETWORKING’
DOWN
O
ne effective way to get connected with executives is networking. But unfortunately, many sales persons and even some business owners make several gaffes that lets pull their networking down and actually costing them a lot. Networking is not about just creating a list of contacts, it truly means creating mutually valuable relationships. First biggest mistake usually people are doing is attending the wrong events. The most important thing is that to be scrupulous while choosing the right events to save costs and money. Attending local networking events are not enough to make a growing network with expected people because
34 | September 2016 |
This is the biggest networking mistake that many people make. It is important to carefully choose the right events; otherwise you are simply wasting your time and money. If you are attending all events but your target clientele are not attending those events then do change the strategy and immediately start hunting for those events where you may get your target people to get benefited in your business. Always remember be proactive while attending events. Many people are not comfortable in conversation, and waiting for other to initiate. But once you will be active for conversation and be cognizant of having more command and power. People should listen to you and make them feel reassured. So be active and talkative. Whenever you meet someone in an event, basically you need to ask them regarding their business, further inform them about your own. Always begin the conversation with the basic questions like - What is your name? What is your company name? affiliation, position, etc. Follow the introductions and exchange your information with them. Most of the time, we can see persons, those are following “give and grab” approach, where they come to you talk for a minute or introducing themselves and dabbed their business card and grab yours further searching for the next one. Their aim is to attend each and every event to get as many as business cards. But this is not a right strategy, if you are thinking so. The key to networking is linking with those who might be interested in your product or service and to learn how you can assist other people in the event.
In Conversation
Always give a second date because you don’t want to ask everyone in the event to lunch, dinner or a cup of coffee. You want to strike up a conversation and see if there’s potential with this individual. If you don’t think that person is a well suited, then get prepared for the next until you do find someone that flares your interest. Once you do, make sure that you get their contact information so that you can accelerate for a second meeting in the future. If you are pitching your product in the networking events, it’s not a good place to launce your product or service. You need to obtain a better understanding of the people or a good sense to determine who will take interest in your service and product, if you observe anyone is interested with your offerings you need to suggest a particular day or time to meet and discuss. Talking too much while attending the networking events is also one gaff to make your networking down. Those who are talking too much and not
giving others chance to share their thoughts and opinions rarely achieved good results from their expectations, because they are not listening to anyone just dominating with their conversation. Without a strong value proposition, you might talk about your business and products in a way that doesn’t resound with your customers. You don’t know what’s wrong, but you’re making your details feel misunderstood. And people who feel misunderstood don’t buy from you. The more clearly you can articulate your value proposition, the easier it is for others to know how you can help them in their network. Networking is all about maintaining relationships. If you are meeting someone at every event or more than three to four events you need to maintain a relationship with them. You have to care for the relationship which will give you more opportunities to grow your network as well as business. You can connect with them by email, telephone, face-to-face, or something like Skype or social networking sites. Use CRM to manage your contacts.
Every conversation you have with those people should give them and your insight into how you can help each other. Spend some time on social networking; most of the social networking sites are really works for maintaining relations like twitter and LinkedIn professional sites. It will let you an upcoming conference, you can use everything from LinkedIn to a company website to learn information prior to meeting people who interests you. Then you can follow up with that person through LinkedIn or Twitter. Also you may get benefited by sharing or creating relevant articles or blogs that will define your position value and informative to anyone who is interested. You may join a group or community in discussions and answer or ask questions to update yourself. However, Networking is an effective method to connect with new people, give new opportunities and improve your results. But, you need to use the right strategy. Avoid the gaffes discussed above and see the difference in your business. | September 2016 | 35
The 10 Most Valuable
Event
Management Companies
Scorpio Events Management: Deploying Knowledge to Make the Best Event Possible
B
eing an important part of human life, occasions and events touch all the attributes of our social existence. Let it be product launching, theme parties, birthday parties, wedding celebrations, exhibitions, workshops, corporate seminars, company conferences, musical concerts, road shows, celebrity promotions, film awards, fashion, celebrity shows etc, a team of professionals is required to visualize concepts, plan budgets, execute and organize events, to make it bigger than the best. In today’s business world which is largely driven by strategies and out-of-box elements; events such as conferences, tech-shows, trade fairs, seminars and various other types of corporate events have become a prime necessity for any kind of business or economic organization to provide a boost to its sleeping business functionality. Event management is all about keeping in order a focused and professional event for a certain target audience, while it calls for visualizing concepts, executing, organizing, budgeting and planning events. Offering spectacular themes, delicious food, glorious settings, great entertainment acts, with planning & organizing every single detail, Scorpio Events Management is delighting the customers. ‘For Any Kind of Event Come to Us’ To have a handy and reliable corporate event management service provider who can manage the whole affair of an
36 | September 2016 |
Event Management, right from conceptualization to onsite execution with much diligence and accuracy, becomes an utmost necessity. Scorpio Events has expertise in offering such type of event management services, since its inception with unmatched professionalism. They have always strived for touching the zenith of excellence in its all varied types of event management services. Best Star Nights & Entertainment Shows are organized by Scorpio Events. They host various shows like, Live Concert, Musical Night, Celebrity Shows, Fashion Shows, Disco, Rock Sand in terms of content, set-up, costumes, stage, light and sound. Additionally, they offer celebrity management services, entertainment show management, coordinates with Bollywood Film stars, Entertainers, Sports, Personalities Models and Promoters. Need Fashion & Laser Shows? Scorpio Events are one of the few successful event management firms to organize the same used in designer shows and beauty pageants. Considering the various parameters like, sounds, lights, sequences well-choreographed, venue well chosen, they set the right mood for any evening event. Knowing that Curtain Raisers, Thematic AVs, Closing Films, Corporate film have the complete essence for any
The 10 Most Valuable
Event
Management Companies Presentation, Annual Meetings, Inauguration Ceremonies, etc. Committed to create an impact and hype among the right target segment, Scorpio provide an accurate concept and storyboard to launch Product Launch & Press Meet, with a dazzling effect. Additionally, believing in changing the normal world to something bizarre, Scorpio plans and executes Multimedia and Animation events. Scorpio Events has expertise in offering such type of event management services, since its inception with unmatched professionalism. Even with the tightest of budgets or the most difficult of deadlines, Scorpio’s versatility and experience makes the client at ease. Workaholic behind the Success of Scorpio Sanjeev Kapoor, Founder & Director of Scorpio Events Management Pvt Ltd, is born and brought up in Delhi and currently settled in Bangalore. Sanjeev is an alumnus of Ramjas College, has completed his graduation in Commerce, Accounting and Finance.
Sanjeev Kapoor Founder & Director
“
Be it Corporate Seminars, Entertainment Shows, Exhibitions, Corporate Parties or Roadshows, Scorpio believes in end-to-end business solutions. Right from Venue Selection & Booking to the execution of the event to the post analysis of the event, Scorpio has always been at its best.
Started his career with DCM, later on Sanjeev started his own Finance business. He has also worked as Event’s Head at Cigma Events Pvt. Ltd. where he used to Manage Events, New Business Generation and increasing Strength of Cigma Events by Opening New Branches and New Team Members.
We have always strived for touching the zenith of excellence in all varied types of event management services
Believing that weddings are made in Heaven, but its enactment on earth has undergone a profound transformation, Scorpio offers Wedding Management services too. From the Venue Booking till Cultural or entertainment events arrangement, Scorpio takes care of everything. Scorpio Corporate Events division in Bangalore organizes and implements Corporate Events - Seminars & Conferences, which includes Trade Shows, Executive Retreats and Incentive Programs, Corporate
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company’s corporate image and strategy, Scorpio Events offers Ad & Corporate Film Making to fulfill this purpose.
While narrating the inception story of Scorpio, Sanjeev says, “As the destiny demand, I got an opportunity to join my cousin’s Event Management Company in Delhi who later, shifted me at Bangalore as Branch Head. Bangalore gave me good exposure and opportunity to start my Audio Visual and Event Management agency and got evolved in the name of Scorpio Events Management Pvt Ltd. Currently I have 48 people staff in Scorpio Events, who love and respect me like their elder brother as do I.” He adds, “I usually motivate team to work in planned manner and drive them towards positive results.” | September 2016 | 37
CXO Standpoint
‘SUCCESS
MANTRA is to Embrace New Technology, give chance to
YOUNG’
TALENT A
s we all know Internet of Things is capturing most of the world’s market. Analysis says that by 2020 there would be 50 billion connected devices. The innovations that occurred in the 20th century are responsible for the global challenges of the 21st century.., no doubt new technology will solve a lot of global problems like food, energy, health etc..
Yashasvi Shankar President & COO Saanvi Technologies LLC
38 | September 2016 |
One of the biggest breakthrough in technology is the cloud computing. IT innovation and agility are two main things what cloud computing can help., cloud computing is becoming the hub for
CXO Standpoint
operational infrastructure. Big data, generated through Internet of things, is an important factor for organizations to adopt the cloud.
launched in a couple of years where helium balloons are launched where Billions of people can get online at a time.
Existing organizations are willing to invest in improvement of existing Cloud solutions and we will see more and more such companies coming forward in investing for this development. 3-D printing again makes a great breakthrough where a customers personalized stuff can be done in a batch size, thus meeting business and consumer demands with the correct specifications.
There are tons of other emerging technologies.. But according to me the most important ones to be on the radar are the IoT(Internet of things), Cloud and the Project Loon… because.. Whatever you are, these three connect you wherever you are.. make you do whatever you want to.. make you realise whatever you have dreamt of.. All provided taken in the right manner.
The most important of all what we need to watch is the ‘Project Loon’ from google which is supposed to be
Big Data being one more great inventions in technology has been saving millions of dollars for many organizations. Big data simply
help process structured and unstructured data which cannot be processed using traditional methods. This increases the efficiency of a company to act, deliver and track faster than earlier methods. This looks simple, but may have many important features attached to it. UPS is an example with its 10 Million customers, sending 18 million tracking requests a day.. Would need something called Big data to assist them to streamline their operations and save money and increase efficiency. Whatever we spoke above is about few emerging technologies.. But the limitations are heavy.. Where are the required skills to perform all these? Are the government assisting in
| September 2016 | 39
CXO Standpoint
research and project services? Are sufficient funds being invested to train people to perform these highly talented skills? The answer is NO. We still have an acute shortage of skills for most of the emerging technologies and there is a big gap there.
the market is killing young talent.
Government and big corporate fundings on research and training on these skills at a nominal and affordable price is very much important to get those talented IT guys to do many of these. In a country like India and China.. I have seen plenty of talented youth who is deprived of getting training on these due to heavy costs involved and a narrow approach by some corporate giants to monopolize
client.. They need everything and they cannot deliver. This is nothing but GREED. Get off it.. Work on what you can digest. Entrepreneurs need to create a work culture where they can retain skilled workers or Talent to build their company. With increased federal regulations, laws, etc.. They are overburdened with other priorities than maintaining a healthy flow stream of what is mainly required.
40 | September 2016 |
To get the required funding is one of the main problems what current entrepreneurs are facing.. So we see Entrepreneurs are taking a lot of many companies fail on the verge of challenges when dealing with big being successful. To end this note.. corporate giants… entrepreneurs are Everything is with you as an killing themselves with indigestion. They do not know when to say NO to a entrepreneur. Thinking of being an
Entrepreneur itself is a great success.. Then why can’t you take the boat to the shore? If it’s fear - get over it and I always believe in “ Every Entrepreneur has his day.”