Insights success the 20 most valuable brands 2017

www.insightssuccess.com July 2017

The way of business solutions

THE

20

MOST VALUABLE

BRANDS 2017

MATR X ANALYT CSâ„¢ Data Science Company

Brand Mantra

Essential Qualities of a World Class Brand

Industry Thought

Importance of Comfort and Great

Work Culture In An Organization

Editorial I guess I’m addicted to them, is a distinctive sound of happy brand marriages.

Greatness of the brand, though it’s surely a privileged achievement, isn’t essentially a lasting one. Losing all impression of their former triumph, great brands can fade away. About forty years ago, Budweiser beer was challenged by Schlitz for marketing leadership in the United States, and the New York market back then was dominated by Schaefer. Today, Schlitz and Schaefer have effectively vanished.

Every brand is called on to prove its superiority not just once, but at every brand encounter, every day. Irregularities in performance can, and will, harm the brand relationship. Your customers will forgive a rare slip, if they look at it as an unusual performance-glitch from a brand they admire. But, truth be told there’s only so much kindness in the forgiveness bank, even for a great brand; frequent extractions will result in a tired account.

A Great Brand Never Sells Itself, It Sells Dreams

Great brands, however are those that manage to implement their brand promise steadily. They support and convey what some have labelled as a “package of value” for their consumers. That’s an impressive concept, but two important words are included in this vivid phrase: “package” and “value.”

Offering customers, a wide-ranging suite may seem evident, because no individual trait can safeguard an enduring brand marriage. Yet, the notion of value entails some extra clarification, because, when businesses talk about value, they start to sound like economists.

They see value as a kind of arithmetic formula in which the price of a product is precisely compared to the solid customer need that it intends to fulfil.

However, consumers are not computers, and their choices are not completely logical. If they were, life might have been a good deal simpler for marketers, and maybe a lot cheaper. Lipstick wouldn’t have been marketed for its kiss-proof qualities and sex appeal. Nike probably wouldn't have to hire Michael Jordan and Tiger Woods to convey what their clothes look like and how their shoes perform.

And Ferrari surely wouldn’t be interested to market vehicles pricing five times as much as a Honda and with a stated top speed of almost 200 miles per hour.

And yes, Ferrari doesn’t manufacture its cars with the convegance needs of Los Angeles commuters in mind. Instead, it designs its cars with their dreams in mind.

Abhijeet Parade

Editor-in-Chief Pooja M. Bansal Senior Editor Ariana Lawrence Managing Editor Abhijeet Parade Co-Editors Poonam Yadav Jacob Thomas Sourav Mukherjee Kaustav Roy Rajarshi Chatterjee Visualiser David King Art & Design Director Amol Kamble Co-designer Alex Noel Picture Editor Rahul Kavanekar Art Editor Poonam Mahajan Business Development Manager Mark Harris Marketing Manager Alex Noel Business Development Executive David, Joseph, John, Mary Research Analyst Jennifer Circulation Manager Robert Database Management Steve Technology Consultant Vishal More sales@insightssuccess.com

July, 2017 Corporate Ofď€ ces: Insights Success Media Tech LLC 555 Metro Place North, Suite 100, Dublin, OH 43017, United States Phone - (614)-602-1754 Email: info@insightssuccess.com For Subscription: Visit www.insightssuccess.com

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CONTENTS CXO Standpoint

40

The Need To Understand The Necessity Of Innovation

12 Industry Thought

Importance Of Comfort and Great Work Culture In An Organization

28 Brand Mantra Essential Qualities of A World Class Brand

24 The Most Cost Effective Way To Build An “it” Brand

CXO Standpoint

Carnival Corporation: Helping People to Sail Since Ages

16

Cimcor: Detecting Change Throughtout the Enterprise

CSI Enterprises Inc: A Revolutionary Firm Changing the Way Businesses Pay

20

14

18

Dana Incorporated: Innovating Continuously

Epicor: A Visionary ERP Vendor

22

HID Global : A One-Stop-Solution for Trusted Identity Solutions

32

30

Hocoma:Defining Rehabiliation of Tomorrow

Incentive Solutions: Advocating Complete Incentive Programs

34

MATR X ANALYT CS™ Data Science Company

36

MATRiX ANALYTiCS: Helping Financial Institutions and Businesses to Transform Data into Expert Decisions

MINI: Reinventing the Brand Icon that Made History

42

SuperFit.asia: Helping People to Stay Fit and Healthy

46

Travelaps: Bringing All Travel Solutions Under a Roof

Vocera Communications:

Changing the Future of Communication

52

44

50

Wipro Limited: An International IT Service Giant Serving the Market for Decades

Zendesk: Making Customer Service More Reliable, Flexible and Scalable

54

The Brands Which Started from Scratch and Reached the Highest Feat Possible

S

ince the humanity started looking for better life at survival, we have always wanted to be perfect – an epitome of everything we did. Then the technology jumped into our lives and happened one of the most important revolutions in the history. However, the hunger for innovations later transformed into a craving for being the brand. Centuries later since the early inventions, being the brand at anything we do, is still of the utmost concern.

At present, every organization across every industry is trying hard to be recognized as a global brand. But as they as, it's not everyone’s cup of tea, yet, there are few organizations which have made this happen and have contributed to making the world a better to live.

In this issue of “The 20 Most Valuable Brands 2017,” we have highlighted some of the renowned organizations from all over the globe which have attained the feat of global brand and are now ready to play the next big inning. These organizations from the different industries are transforming the way businesses work a with unique strategy implementation and customer satisfaction as the highest priority.

The journey starts with Carnival Corporation, the world’s largest cruise company with a massive fleet of more than 100 luxurious ships, Cimcor, an industry leader in developing innovative security, integrity and compliance software solutions, CSI Enterprises Inc, a payment leader which has been securing and making payments easy for customers, Dana Incorporated which has been advancing automotive technologies for more than a century, Epicor which has more than 40 years of experience in delivering innovative and inspiring business software solutions, Hocoma, the global market leader in robotic rehabilitation therapy for movement disorders, and HID Global which provides trusted identity solutions, products, and services for millions of people in over 100 countries to securely access physical and digital environment.

Then we have Incentive Solutions which believes that incentives should be incorporated into all B2B marketing plans, MATRiX ANALYTiCS CORPORATION, leading Data Science Company which is helping businesses domestically and globally to take better decisions, MINI, a single car which turned into its own automaker and an iconic brand that made history, and SuperFit Lifestyle Asia, an integrative health, fitness, and wellness company that provides health foods, lifestyle products, and wellness services to its customers.

Finally, we have Travelaps, an online travel portal that is being used by various hotels and travel agencies, Vocera Communications, Inc., with the mission of simplifying communication and improving healthcare experiences for patients, families and care teams, while enhancing quality of care, safety and operational efficiency, Wipro, a $8.5 billion revenue giant with businesses in IT, Consulting and Business Process Services with a presence in over 62 countries, and Zendesk, the organization which is helping businesses to build better customer relationship.

Also, we have incorporated “Essential Qualities of a World Class Brand” and “Importance of Comfort and Great Work Culture In An Organization” from editorial desk.

Let's get started to witness to inspiring journeys of these global brands and get motivated!

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CORPORATE OFFICE Insights Success Media Tech LLC 555 Metro Place North, Suite 100, Dublin, OH 43017, United States Phone - (614)-602-1754,(302)-319-9947 Email: info@insightssuccess.com For Subscription : Visit www.insightssuccess.com

Company Name

Management

Brief

BankUnited bankunited.com

Rajinder P. Singh CEO

BankUnited is one of the largest independent depository institutions headquartered in Florida by assets providing a full suite of products and services designed to meet the needs of our consumer, business and corporate clients.

Carnival Corporation carnivalcorp.com

Arnold Donald President & CEO

Carnival Corporation is the world’s largest cruise company with a massive fleet of more than 100 luxurious ships that helps to sail more than 12 million guests on its 10 brands.

Cimcor cimcor.com

Robert E Johnson III, President, Cofounder & CEO

CSI Enterprises, Inc csiglobalvcard.com

Keith Stone President & CEO

CSI Enterprises Inc., is a leading asset management company which stands as one of the first ones to virtual card technology with globalVCard.

Dana Incorporated greenhousedata.com

James K. Kamsickas President & CEO

Dana is a world leader in the supply of axles; driveshafts; offhighway transmissions; sealing systems and thermalmanagement products; and genuine service parts.

eMoney Advisor emoneyadvisor.com

Edward O’brien CEO

eMoney Advisor, LLC is the only wealth-planning system for financial advisors that offers superior transparency, accessibility, security, and organization for everything that affects their clients’ financial lives.

Epicor epicor.com

Joe Cowan CEO

Epicor has more than 40 years of experience in delivering innovative and inspiring business software solutions.

Guardian Analytics guardiananalytics.com

Laurent Pacalin President & CEO

Guardian Analytics, Inc. develops and delivers behavior-based fraud prevention solutions that prevent online and mobile banking fraud, and detecting fraud.

HID Global Corporation hidglobal.com

Stefan Widing President & CEO

HID Global is an American manufacturer of secure identity solutions.

Hocoma hocoma.com

Gery Colombo Co-founder & CEO

Cimcor is an industry leader in developing innovative security, integrity and compliance software solutions.

Hocoma is an industry leader in robotic rehabilitation therapy for neurological movement disorders.

Company Name

Management

Brief

Incentives Solutions incentivesolutions.com

Steve Damerow Founder & CEO

Incentive Solutions is a high-tech incentive company with their own proprietary SAAS technology platform.

Logitech logitech.com

Bracken P. Darrell CEO

Logitech is a Swiss global provider of personal computer and mobile accessories, with global headquarters in Lausanne, Switzerland and American headquarters in Newark, California.

Anil Bandari Founder & CEO

MATRiX ANALYTiCS CORPORATION is a Data Science company, helping businesses domestically and globally make better decisions that drive higher levels of profitability, mitigate risk and well-advised customer experience for Banks and Credit Unions.

MINI mini.com

Sebastian Mackensen Senior Vice President

The MINI is the direct successor to Sir Alec Issigonis' 1959 classic, which was produced until 1999.

SAP SE sap.com

Bill McDermott CEO

SAP SE is a German multinational software corporation that makes enterprise software to manage business operations and customer relations.

SuperFit Lifestyle Asia superfit.asia

Zubin Nalawalla Co-founder Shaan Marker Co-founder

SuperFit is an Integrative Health, Fitness and Wellness company that provides health & fitness, products & services, that help its members stay healthy.

Travelaps travelaps.com

Kemal Oral Founder & CEO

Travelaps is a travel portal solution for travel agencies and hotels who want to market and sell online.

Vocera Communications, Inc.

vocera.com

Brent Lang President & CEO

The mission of Vocera is to simplify communication and improve the lives of healthcare professionals and patients, while enabling hospitals and health systems enhance quality of care, safety and operational efficiency.

Wipro Limited wipro.com

Azim H. Premji Chairman

Wipro Limited is a leading global information technology, consulting and business process services company.

Zendesk zendesk.com

Mikkel Svane Founder & CEO

Zendesk is a Customer Relationship Management providing company which empowers organizations to improve customer engagement and better understand their customers.

MATRiX ANALYTiCS CORPORATION

matrixanalyticscorp.com

Industry Thought

Comfort and Great Work Culture H

ow many hours employees spend at work everyday? Is it Eight? Nine? Ten? Or even more than that? So, there are high chances that one might spend more than half of his/her waking hours in the office, so good comfortable and great work culture is necessary for each and every employee in order to keep the work environment perfect. So, here we are listing some options so that one can make an office great place to work.

Comfort often helps people to be happier, and when people are happy then they tend to work hard, which has a positive impact on the workplace productivity. By creating a comfortable work environment many tough tasks will be a lot easier to push through.

Poor communication always leads to confusions and misunderstandings. Communication always has to be precise and proper, and one should be very proper in terms of the communication. If one is not happy with someone, then rather than keeping quiet raising voice will help to prevent conflicts among employees.

A company must encourage its employees to share work between them as, by sharing work, they tend to talk more and discuss things that eventually help to increase their comfort zone. A company or a team leader must let the

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employees to work together and take decisions. A team leader should only come into the picture in cases of severe conflicts and misunderstandings.

To make an employee feel important, each individual must be involved in some work as per the person’s choice and interest. However, one should not impose work on an employee; a leader should let an employee to willingly accept challenges, which will eventually lead to better productivity.

The leaders of a company must promote better transparency and in order to do that, written communications must be promoted as it is far more reliable than verbal communication. Various important issues must be circulated among individuals through emails and all the employees must be in the loop, as due to individual communication one might feel left out.

If a company works in dangerous environments, then it should make sure that the employees are using all the protective gears and they are protected from a mishap. The company should also hire a safety officer who will look after the safety aspects. However, the safety gears should be comfortable and light enough so that the employees can wear it for prolonged period of time.

July 2017

A company must encourage its employees to take risks, and it’s quite natural that sometime risks will turn into mistakes.

However, if the leadership raise a hell due to a mistake, then the workforce will get nervous and the bold decision makers won’t work for long. A company should always let its employees to take risks, which will eventually help both the employee and company grow to a bit better.

A company must come up with various open door policies so that an employee can explain how he/she is feeling. With these policies in place the employers can provide their sub ordinates a healthy work environment. A healthy work environment will make staffs more comfortable while talking to you about a number of things.

If a company encourages its employees when it comes to innovation then it would be a great thing for both the company and the employee in terms of their growth. Innovation driven company always has far better brand value than others. It is a wellknown fact that if the company encourages its employees to innovate then it can create far better work culture that eventually helps the company in-terms of development.

Birthday parties, New Year parties, etc. At the workplace always improve the bond among employees and the employers.

A company must encourage its workforce to decorate the office and make all the arrangements of the party, that will make every employee feel special and they will have their share of the fun too.

Functional comfort is also a big part, which helps in order to workforce satisfaction. A functionally comfortable workspace helps when it comes to extracting a little more from the employees. For example, a creative team needs a workstation that is extremely creative and mobile, while a group of developers might need more privacy to be more focused.

So, there are many benefits of providing a comfortable workplace for the staffs, that will eventually help the organisation to extract a bit more performance from the workforce.

July 2017

13

Carnival Corporation: Helping People to Sail Since Ages

S

Arnold Donald President & CEO

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hips have been one of the most preferred modes of transport since its inception. Ships were used to transport cargo, they were used to transport armies to conquer different nations and not to forget ships also carried people from point A to point B. Then there came a time when people started using luxurious ships for travelling and entertainment. However, as ships were not so safe those days, the cruisers never got the needed attention. Cut to recent times, cruise ships are much more improved with more and more safety features, creature comfort and instead of using ships just as a mode of transport people are now using cruises to reunite with their family, for weddings and traveling. So, to help people sail safely, enters Carnival Corporation, the world's largest cruise company with a massive eet of more than 100 luxurious ships that helps to sail more than 12 million guests on its 10 brands. Each year, Carnival Corporation completes more than 80 million passenger cruise days, among every two cruisers that sail, one is from the house of Carnival.

July 2017

‘

Our mission is to take the world on vacation and deliver exceptional experiences

‘

The Multi-Talented Leader Mr. Arnold Donald is one of very few Afro-American CEOs in corporate America. During his four-year tenure, he has delivered brilliant results and is further looking to a deliver double-digit return on invested capital to shareholders. With new innovations of hospitality, Donald has been recognized as a champion in diversity by many groups. Since he joined as the CEO, the company’s stock has rose from mere $33 to $60. Previously, he served as President and Chief Executive Officer of the Juvenile Diabetes Research Foundation International from 20062008. Additionally, he has also served in companies like Monsanto Company, Bank of America Corporation & Crown Holdings. Donald also has quite a broad experience in corporate governance, as he has already served as a Director, in many publicly-traded companies.

Delivering Memorable Vacation Experiences With 10 international brands, Carnival Corporation is committed to delivering memorable vacation experiences to its customer by bringing people and multiple cultures together. Recently, the company has launched a new brand, named Fathom that helps to provide social impact experiences to the guests. Carnival is also the first cruise company in more than 40 years to sail to Cuba from the U.S, which has eventually helped Cuban citizens and tourists to travel to Cuba by ship. Earlier this year, the company introduced OCEAN Medallion at CES that promises to revolutionize and personalize hospitality and guest experience while on a cruise.

Serving Every Gender and Race Carnival Corporation is committed to serving guests from any nationality, and every gender and race, as well as families and especially families who cruise as a part of the family reunion. The company is successfully bringing people and cultures together through more than 80 million passenger cruise days a year by traveling more than 700 destinations across the globe.

Exceeding Client’s Expectations According to the Carnival Corporation, its main motto is to listen to the guests and exceed their expectations. Each of July 2017

the employees and brands under the company are working round the clock just to deliver amazing and memorable vacation experiences to the guests. After the joining of Arnold Donald, the company has continued to innovate and deliver on goals, which include a majorly overlooked part, which ensures, ‘happy crew, happy guests.’

Protecting the Environment The company recognizes that its success is completely connected with the betterment of the environment, strengthening stakeholder relationships, and safeguarding & developing its workforce. Carnival Corporation also recognizes that the viability of its business and its reputation entirely depends on being more transparent and sustainable. The cruise liner also collects 9,300 pounds of recyclable items, that include crushed glass, plastic bottles, aluminum cans and scrap metals & processes those to save the nature and marine life. In addition to all these, the company knows that the upcoming journey will contain more and more challenges and opportunities for stronger stewardship, and recognize that the company’s future success and delivery on its sustainability plans and goals are linked. So, as an industry leader Carnival Corporation is completely committed to growing and operating wisely.

Tackling Competitions and Future Roadmap The cruise line company, Carnival Corporation tends to look at its competition as beach vacations, as cruising only represents two percent of all the beds in the vacation market. It offers the best vacation experience which is value for money. Adding to all these, recently a reputed institute rated different brands of Carnival Corporation as leaders of the hospitality sector.

When it comes to future planning, the company will continue to focus and innovate completely for its guests.

Carnival Corporation is also planning to roll out its all-new OCEAN Medallion on its first voyage soon. Additionally, the cruise line company will continue to deliver new ships with fantastic new features, extraordinary food, entertainment and on-shore experience.

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CIMCOR: Detecting Change Throughout the Enterprise

F

ounded in 1997, Cimcor is an industry leader in developing innovative security, integrity and compliance software solutions. Cimcor is headquartered right outside the Chicago, Illinois market with business operations worldwide. The firm is on the front lines of global corporate, government and military initiatives to protect critical IT infrastructure and has consistently brought IT integrity innovations to market.

Cimcor’s flagship software product, CimTrak, helps organizations monitor and safeguard a wide range of physical, virtual, and cloud-based IT assets in real-time with leading-edge file integrity monitoring capabilities, and provides organizations with deep situational awareness.

This awareness, including who is making change, what is being changed, when changes are occurring, and how changes are being made, coupled with the ability to take instant action upon detection of change, gives organizations an assurance that their IT assets are always in a secure and compliant state.

Robert E Johnson III President Co-founder & CEO

‘‘Real-time, File Integrity Monitoring, Network Configuration, and Compliance

‘‘

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An Astonishing Leader of Cimcor Robert E. Johnson, III, is the president, cofounder & CEO of Cimcor. Robert has led the development of several patents and patent-pending technologies. He is a successful entrepreneur who has extensive business knowledge and deep understanding about various industries, especially in internet security. He has written numerous articles, appeared on national news networks, been a contributor to books about technology and developed several commercial software packages.

Deploying and Enhancing IT Assets Cimcor helps organizations and government agencies worldwide in maintaining the security, integrity, compliance, and availability of their clients’ critical IT assets. Relied upon by organizations of all sizes, including numerous Fortune 500 companies, through CimTrak, Cimcor offers users a full-featured file integrity monitoring solution that is simple to install, configure and manage.

July 2017

CimTrak’s automated detection process, flexible response options, and auditing capabilities make it a powerful compliance, information assurance, and security tool. As an alternative to other file integrity monitoring software, they provide an unparalleled feature set which is simple to use, yet comes at a budget-friendly price.

CimTrak safeguards any type of file, whether it is a document, executable, script, application program file, or operating system file. It also monitors for changes to critical system and device configurations, as well as critical database components. It instantly determines if and when the files and configurations are modified and, if desired, take instant, proactive action to correct the change and mitigate risk. With advanced ticketing capabilities, CimTrak differentiates a good change from bad, allowing the focus to be placed on changes that truly need attention.

Total System Device and Integrity Monitoring CimTrak for Servers Protects against unauthorized change to vital applications and servers (physical, virtual or cloud-based), including operating system settings, system files, directories, data files, file attributes and Windows® Registry settings.

CimTrak for Network Devices Protects against unauthorized and destructive changes to your network infrastructure, including firewalls, routers, and switches as well as accidental misconfigurations that can lead to your IT infrastructure being compromised.

CimTrak for Databases Protects against unauthorized changes to critical database schemas including changes to security and access settings which have the potential to allow critical data to be breached.

payment card data to be breached or cripple these business critical IT assets.

CimTrak for VMware ESX/ESXi Configuration Monitoring Protects against changes to VMware ESX and ESXi host configurations that can lead to a compromise number of “guest” virtual operating systems.

CimTrak for Servers Protects critical files from changes, whether malicious or accidental, that can take down your critical IT infrastructure, threaten critical data, or cause noncompliance with regulations such as PCI. CimTrak is easy to deploy, configure, and use. Whether on the Cloud or Brick and Mortar, Corporate, Retail, or Manufacturing, Technology, Energy or Industrial, CimTrak is sure to fit in almost any environment.

The talented team of engineers and security professionals of Cimcor have a broad experience with both CimTrak products as well as most IT infrastructures and provide each organization with the same high level of attention from them. Their professional services team is ready to assist you with both routine and complex or custom installations.

The CimTrak Integrity Suite is incredibly powerful and can help protect infrastructures of all sizes. It is easy to configure and budget-friendly. Cimcor will always be an industry leader in developing security, integrity and compliance software solutions.

CimTrak for Active Directory/LDAP Protects against changes to your directory services including objects, attributes, and schema.

CimTrak for Point of Sale (POS) Systems Protects against changes to POS systems that can allow July 2017

17

CSI Enterprises Inc: A Revolutionary Firm Changing the Way Businesses Pay

these same levels of control benefiting finance operations so they decided to expand their product offerings.

The subsequent phase of evolution came in 2009 when CSI was among the first payments providers to embrace virtual card technology and the ability to generate a unique credit card number for every transaction. Two years later, with this technology, CSI introduced a revolutionary electronic accounts payable system, globalVCard paysystems after which they experienced double-digit growth rates.

Keith Stone President & CEO

T

he payments industry has been rising at an incredible speed in recent years. Current forecasts predict that the sector will expand by 6% annually for the next five years.

There are not many industries around the globe that have reached such an elevated level of consistent growth.

The industry that never worked without manual paper processes is now demanding a digital transformation.

One such payments leader that has been securing and making payments easy for customers is CSI Enterprises, Inc. (CSI). Combining technology and extraordinary customer service, CSI's highly secure virtual payment solutions enable businesses around the world to automate accounts payable and reduce costs while simultaneously increasing profits.

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A Steady Beginning Founded in 1989, CSI was initially known for its fleet and corporate management products in the U.S., Brazil, and throughout Latin America.

Although these products have varied over the years, the necessity to control efficiencies and streamline domestic and international corporate payment methods is one objective that hasn’t changed. In 1993, the company became the first U.S. fleet management company in Mexico, Argentina, Chile, and Brazil.

The company came into the limelight in 2001 when they launched their first product, global-fleet®, a fleet fuel card that allows companies with fleet vehicles to better control and manage their fuel spending. The company saw

globalVCard paysystems, an awardwinning electronic accounts payable platform, is an easy and highly secure way to manage 100% of the client's payables – guaranteed to deliver immediate ROI. With a single file upload, CSI can securely automate all of the customers’ payments such as virtual card, ACH, GVC Network, check, and foreign exchange.

A Visionary Leader with Global Perspective Keith Stone founded CSI Enterprises, Inc. in 1989. Under his extraordinary vision and leadership, the company quickly grew into a world-leading force. Keith's global perspective and business savvy enabled CSI to become the largest commercial exporter for GM Overseas Distribution Corporation, and in 1997, GE Capital Services purchased CSI’s businesses throughout Latin America. Keith served as President of GE Capital Fleet Services, Brazil/Latin American July 2017

Our award-winning electronic accounts payable platform, globalVCard paysystems, is an easy and highly secure way to manage 100% of your payables – guaranteed to deliver immediate ROI

Operations until resigning in late 2000 to focus solely on leading the U.S. operations of CSI.

travelers compliant, keeps payment data secure, and simplifies reconciliation.

charities, and a youth leadership institute through a legacy of giving that results in powerful transformation.

“We believe that CSI’s innovative software technology will continually improve the workflow related to financial transactions between buyers and suppliers in the business to business domain. We don’t settle for less than excellence in every aspect of our company. Our vision is to become the most well respected and trusted global company in the electronic payments segment by delivering innovative solutions combined with outstanding customers service.” – Keith.

Mobile Payments: globalVCard’s Spend Secure product enables clients to issue secure virtual card payments and manage both virtual and plastic cards in real-time with their awardwinning mobile app.

In the same year, CSI also launched CSI Kick Start, Inc. to promote and foster startup payment technologies that disrupt the status quo of business payments and align well with CSI payments platforms.

Cross-Border Payments: Crossborder payments made simple and cost-effective in over 140 currencies.

Values that make CSI Stay on Top Today, CSI is a renowned name in the payments industry because of their five pillars of values.

Transforming the Industry with Innovative Solutions For more than 25 years, CSI has provided innovative payment solutions to some of the world’s most iconic brands, while offering the highest level of customer service and support. With the ground-breaking solutions below, the firm is transforming the industry.

Accounts Payable: With globalVCard paysystems, clients can process 100% of domestic or overseas payments securely through a single interface: virtual card, ACH, GVC Network, check or FX. Corporate Travel: globalVCard Travel helps clients keep business July 2017

Corporate Purchasing Card: Realtime control over employee spending.

A unique card number for every employee allows for individualized card settings and easy reconciliation.

Ÿ Leadership that supports and

Ÿ

Fleet Fuel Cards: Since 1989, CSI has been a recognized leader in the commercial fleet fuel business, with international customers spanning the Ÿ Americas, Canada, Europe, and Asia.

CSI has been providing customers with the most advanced fleet fuel card Ÿ program available with 24/7 support.

In 2016, CSI established the Power2Change Foundation, a corporate foundation that exists to connect businesses and individuals while supporting community involvement and initiatives that change the lives of middle school youth. The foundation brings together partners,

Ÿ

encourages the free exchange of ideas from all employees, regardless of title Employees who welcome and embrace being part of a culture that expects them to bring an energized and innovative mindset with them every day to work Customers who are a joy to serve and openly advocate for their success Partners who strategically help CSI grow into new verticals and geographic regions.

Corporate Philanthropy which brings out the best in everyone as CSI passionately serves those in their communities and throughout the world.

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Dana Incorporated: F

or more than a century, Dana Incorporated has been advancing automotive technologies. Invention was the impetus of the company’s origin when founder Clarence Spicer patented the world’s first encased universal joint — an invention that literally “unchained” the automotive industry and began a long series of further innovations that have continued to advance automotive and manufacturing technologies to this day.

Innovating Continuously

Originally known as the Spicer Manufacturing Co., the company was renamed in 1946 in recognition of Charles Dana, who served as its president for more than three decades and successfully guided the company’s global growth. The Spicer name, honoring the company founder, was retained as the primary brand for the company's drivetrain products and today is synonymous with quality, durability, and innovation. The Dana Diamond is the company’s official mark, and – along with Spicer – is supported by international brands that include Victor Reinz® sealing solutions, Long® thermal-management products, and Brevini™ power-transmission and fluid power technologies.

excel in helping customers meet these efficiency, performance, and sustainability objectives.

The Visionary Leader Leading the charge is James Kamsickas, President and Chief Executive Officer of Dana Incorporated. When he joined the company in 2015, he brought along a deep knowledge of the automotive industry and manufacturing operations, as well as a proven track record of success in growing companies, both organically and inorganically. His career includes achievements at Lear Corporation and in leading International Automotive Components from its founding in 2007 to become a top global automotive supplier.

Innovation: The Motivation at the Foundation Dana manufactures and supplies components to virtually every major passenger car, commercial truck, and offhighway equipment manufacturer around the world, along with systems for industrial applications. The company's core technologies include drive and motion products, sealing solutions, thermal management, and fluid power systems. This year, Dana engineers and associates crossed a major milestone, earning the company’s 10,000th patent, a significant achievement in innovation.

Now, Kamsickas is guiding Dana’s “Shifting into Overdrive” strategy, an enterprise-wide initiative that directs the company’s collective decision-making and actions, with a strong focus on customers and core technologies.

The global marketplace for vehicles and equipment is continually changing. Government regulations and consumers are demanding vehicles that are cleaner and more efficient, with increased performance and greater sustainability. This translates into innovation across all vehicle systems, including technologies that enable new electric and hybrid electric platforms. Dana continues to

Nurturing with Technology Dana occupies a unique position in the marketplace as one of the few suppliers that delivers advanced technologies and top-tier integration support to all major vehicle markets: passenger vehicle, commercial truck, and offhighway equipment, along with industrial equipment applications. As a result, Dana enjoys a substantial

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July 2017

and enable the work functions of the machine. It has also expanded the reach of Dana’s product portfolio to include stationary industrial applications.

James K. Kamsickas President & CEO

The company regularly receives supplier and industry awards for its innovation and service to customers. Recently, Dana was honored as 2017 Innovations Supplier of the Year for North America by FCA US LLC and also received a 2017 Ford World Excellence Award as a topperforming supplier. This year, Dana was the only company to have three separate technologies honored as finalists for Automotive News PACE Awards and is one of only six companies to be a finalist in each of the past six years. In 2016, Dana also earned first place in the CLEPA Innovation Awards presented by the European Association of Automotive Suppliers.

Dana is well positioned to continue its corporate tradition as a leader in vehicle technologies and a trusted supplier of products and competitive advantage based on its ability to synergistically integrated systems for original-equipment manufacturers around the world. The company is also making this leverage technology, processes, and assets across all these technology available to the aftermarket through an end markets. expanding portfolio of offerings that meet the needs of today’s automotive enthusiasts and service technicians.

The company has 16 technology centers strategically located around the world to serve customers and inspire As human expectations for vehicle function and organic growth in new technologies. performance continue to evolve, Dana’s innovators are already working on mobility solutions for the future, Over the past 18 months, Dana completed four significant helping to make Dana one of our “most valuable brands.” acquisitions that have strengthened its manufacturing and supply base while expanding the company’s product portfolio with adjacent and complimentary technologies.

These inorganic growth opportunities include U.S.-based Magnum Gaskets, a complement to the company’s Victor Reinz® portfolio; manufacturing operations in Warren, Michigan, that bolsters the company’s supply of advanced driveline products; strategic assets of SIFCO S.A. in Brazil; and the power-transmission and fluid power businesses of Brevini Group, S.p.A. Strengthening the Supply Base The acquisition of Brevini has expanded Dana’s global offhighway portfolio with adjacent technologies allowing the company to provide solutions that both move equipment July 2017

21

Epicor: A Visionary ERP Vendor

an Cow Joe ent & CEO esid Pr

E

picor has more than 40 years of experience in delivering innovative and inspiring business software solutions. Today, thousands of customers in 150 countries around the world rely on the expertise of Epicor and its solutions to improve performance and profitability. The company is headquartered in Austin, Texas, with operations in the Americas, Europe, Middle East, Africa and Asia Pacific. Epicor has approximately 3,800 employees worldwide.

The vast majority of Epicor solutions are characterized as ERP (Enterprise Resource Planning) solutions; ERP typically a suite of integrated applications—that organizations use to collect, store, manage and interpret data from many business activities, from planning, costing, manufacturing, service delivery, and financial management.

It’s essentially the enterprise backbone that runs and drives the business.

A Passionate Leader Joe Cowan has served in the CEO role six times in his career and as Epicor President and CEO since 2013. Under Cowan’s leadership, the company was acquired by global private equity firm KKR in July 2016.

Cowan has been a driving force in Epicor's transition to a cloud company.

Cowan commands more than 20 years of executive management experience in the software and technology industry to Epicor. Prior to joining Epicor, Cowan was Chief Executive Officer and President of Online Resources Corporation, a leading provider of internet banking, bill payment and electronic finance services to financial institutions. Previously, he served as CEO of Interwoven, Inc., a global leader in enterprise content management software, until its acquisition by Autonomy in 2009.

Proud Owner of Deep Domain-rich Knowledge Epicor provides flexible, industry-specific software designed around the needs of manufacturing, distribution, retail, and service industry customers. Solutions include Epicor Enterprise Content Management (ECM), Enterprise Resource Planning (ERP), Human Capital Management (HCM), Financial Management, Manufacturing Execution Systems (MES), Retail Management and Point of Sale (POS), and Supply Chain Management (SCM).

Making Business Software More Accessible and Approachable Epicor has been extremely proactive in making business software more accessible and more approachable—making it more intuitive to use and able to support collaboration and mobility out-of-the-box. The Epicor brand has evolved over the company’s history, and its customer-obsession has never been stronger than it is today. As a company, Epicor is committed to putting the customer first in everything they The fact that Epicor focuses on key verticals and on do. The Epicor brand has been shaped by every customers’ midmarket companies ($50 million to $500 million in size) is unique in the industry. The midmarket segment is ripe for journey, drawing inspiration from the success and growth achieved by customers leveraging Epicor solutions, services and support. In fact, growth is at the heart of the Epicor brand. “Grow Business, Not Software.”

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July 2017

eas them” d i ew ng Committed to Delivering the Right Solutions i n t a e in ac r m i is committed to delivering the right solutions, b l services and support to transform processes, and free up “Em tead of e transformation as Epicor resources so customers can profitably grow their business. s Organizations are no longer buying “software,” they are new cloud-based and in

mobile technologies are leveling the playing field, making ERP much more affordable and quickly deployable. Epicor takes great pride in its deep domain-rich knowledge that allows the company to truly understand customers’ business challenges and help them grow.

Committed to Giving Customers Exceptional Choice in Deployment Epicor is committed to giving customers exceptional choice in deployment—on-premises, hosted or in a single, multi, or dedicated tenancy SaaS model. This hybrid deployment model is unique via one common code base, something no other ERP vendor can offer today. From a customer perspective, this provides assurance that Epicor will support their move to the cloud whenever they are ready—according to their timeline, as opposed to the vendor’s timeline.

Epicor has played a key role in the growth of ceiling fan producer, Big Ass Solutions, helping the company simplify operations, reduce complexity, and gain visibility across its global supply chain. With Epicor as its ERP provider, the company has grown since 2008 at a rate of about 30% a year every single year by seamlessly connecting its global manufacturing operations. Now, 10 years later, Epicor ERP has helped Big Ass Solutions grow into a $300 million company.

These are the everyday kinds of business success stories Epicor is proud to be a part of.

On A Growth Path Since Beginning Growth—keeping up with customer and market demands and staying ahead of competitors—is a top business objective. Epicor knows the growth path very well. The company has grown from a $140 million company to a nearly $1 billion company in less than 15 years. They know that with growth comes new challenges—the need to combat increasing business complexity, minimize growing pains, and maximize the opportunity for success.

Many organizations struggle with their global go-to-market plans due to legacy business platforms that are unable to scale to meet the demands of growth. Global growth requires highly extensible business platforms that are agile and can constantly evolve to meet the unique needs and requirements of different markets, along with the necessary general functionality and operational visibility.

July 2017

buying the ability to run, grow and thrive in the always-on business environment. While Epicor still offers their software on premises, more and more of their customer base is moving to the cloud; the company has seen a 71 percent year-over-year increase in total cloud users. As well they also recently announced their “cloud-first” strategy for the Asian market and the Middle East.

In support of this shift, Epicor has established its India Technology Center in Bengaluru to tap a growing talent pool to support technology development and speed time-tomarket. This is just one element of the company’s extensive infrastructure investment to “make the company a better business to do business with.” “This commitment is in line with Epicor’s mantra that to be a great partner, we need to make things simple, easy, and low-risk for our customers—in how they access and upgrade the software and in their interactions with Epicor as a company,” shares Joe. Delivering Innovative and Inspiring Software Solutions Top industry analysts such as Gartner have named Epicor a “Visionary” ERP vendor; and Epicor has been recognized for the strength of its technology solutions through numerous industry awards. Most recently Epicor was named the top ERP vendor in terms of market share, cost, functionality and implementation time by Panorama Consulting. The pace of change has increased, competition has intensified, and business models have been disrupted. In this challenging business environment, it is not good enough to maintain the status quo. Organizations must do things differently to survive and thrive.

Bringing New Capabilities to the Market Epicor is helping these organizations position themselves to lead and grow. The company’s latest version of its powerful Epicor ERP solution features new capabilities to empower organizations in growth and transformation with powerful cloud-based analytics, leading enterprise content management capabilities, and expanded support for international finance and compliance requirements. Epicor is committed to bringing new capabilities to market to address new requirements go beyond driving transactions to make sense of business data quickly to understand and act on the greatest opportunities and threats to growth and profitability.

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CXO Standpoint

THE MOST COST EFFECTIVE WAY TO BUILD AN “IT” BRAND

I

n today’s data-driven tech world, it appears the priority is all about the speed of innovation and how we move data safely, effectively, efficiently and securely. But if no one knows about your solution, how will they purchase and use it?

For those of you who wish to grow in this broad-based IT market, and can strategically plan, there is simply no more cost-effective investment than PR to help establish an organization and its innovations in the very noisy marketplace in which we all compete.

In such a world of amazing tech innovation, if we don’t control the story of what we do and what we make, the story will control us.

Think about the FAKE NEWS ripping through our social media every day.

Bob Gold Founder, President & CEO Bob Gold & Associates

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July 2017

Today we communicate in a virtual three-dimensional level of game-like complexity -- we do more and more on mobile, while managing larger and larger databases of friends and associates on multiple platforms, while multitasking in simultaneous discussions. In other words, it’s noisy out there! Worse still, we usually can’t remember the source of information we share.

How noisy is it, you may ask? Ÿ By some counts, the number of marketing technology solutions has doubled since 2015 and will soon surpass 4,000. Ÿ Today’s executives are overwhelmed by the amount of technology choices and confused by vendor claims that their platform can do it all. Before investing in more technology, they want to optimize what they already own.

This brings us back to the role of PR in technology. Technology can’t speak for itself. If we want folks to adapt and use our innovations, they must be educated about the benefits they bring.

The process of storytelling requires a specialized PR discipline to break beyond the noise buzzing with clichés: “We have an endto-end solution” (isn’t that what you get when you mix salt with water and stir?); “We are Best-of-Class” (which rarely comes with a degree or grade point average); or one of my favorites--the promise to be able to monetize technology investments.

Just consider: Ÿ Security – Everybody is hacking everyone else – if it can be made, it can be broken. How can you tell the market, with specificity, that your security system addresses this issue? Ÿ Lack of Policies - Exploding quantities of data zapped into hidden clouds, without access and use policies means we have

a big problem. Big Data and real-time analytics are super sexy in 2017, (thanks Alexa!) and for an on-demand world where all content is supposed to be available anytime, this will be big! How will you take advantage of this building trend? Ÿ Content Protection – This takes us to a world where everything is on-demand and connected. How will “autonomous

everything” work? In a world facing more confusion than certainty, there is an “opportunity ahead” street sign in your path to address this overwhelming and often confusing situation.

So following are some key dos, don’ts and cautions. Caveat emptor – reader beware! There is no one-size-fits-all for every situation, but there are some general rules of thumb that when followed will generate success: 1) START WITH A CLEAR MESSAGE: PR is all about your core message, positioned as a story with a beginning, middle and end – that's just good construction. Good storytelling starts with a clear message.

2) DO SAY WHAT ELSE MAKES YOUR COMPANY DIFFERENT Can you answer these questions about your company and about your product? Ÿ

What are the three core messages about your company?

1. You might think about your founders and executive leadership 2. Are you the most complete (Gulp! I’m gonna say it) solution? Serving which market areas?

3. What problems do you solve for today? Are you visionary and future proof?

3) DO VALIDATE YOUR STORY WITH NUMBERS: What are the most profound messages about your product/service?

July 2017

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Can you describe your product more succinctly than, “it’s non-disruptive to install?” State your big customer benefit -- for example is it 50% better than anything else on the market? – Does it consume 50% less bandwidth?

Or … think about describing your product validated by numbers and in measurable scope.

This brings us back to PR. All connections start with sharing good stories. Breaking through isn’t as simple as sending an email to a reporter, calling a friend or telling one colleague who has 2,000 followers on Twitter. It takes diligence and the ability to find new ways to tell your story over and over again.

The case for storytelling has never been more powerful. Your space has never been more competitive and the noise about other companies’ tech options is deafening.

PR is the secret sauce that re-interprets the science in human and business benefits that can drive change. Sure, one-on-one word of mouth is powerful, but for businesses, nothing beats engaging, resonant, pervasive, quotable stories, as presented by your experienced PR professional. And PR will beat any other investment as the most cost effective tool in your sales and marketing arsenal.

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July 2017

Brand Mantra

Essential Qualities of

A World Class Brand A

ccording to many brand surveys, more than 50 percent customers prefer to buy a product from a familiar brand, rather than a new brand, which makes the life hard for new small brands and their entreprenaures as most of the customers stay devoted to their age old brand. That's why each and every brand has to be different, especially in order to change the consumer mindset. Already confused? Don’t worry, we are here with the list, so that you can differentiate your brand from others, which will eventually help you raise your brand value.

Awareness The best brands in the world understand the market thoroughly; they know everything from the target market, to how they communicate and even what their interests are.

Understanding the target market and audience is the key, as it helps to set the tone and the reach of a marketing campaign, with the overall identity of a brand. Finding the perfect target market always helps in creating the right branding approach.

Uniqueness To create a great brand appeal, one must make the brand unique. For example, Tesla and Apple is renowned for their innovative products, which are minimalistic in design but when it comes to asthetics, then these two companies score much more than others. Domino is used to provide a 30 minutes guarantee for their pizza or else it would be free.

Mobile phone brands such as Mi and OnePlus provides flagship phone experience at a cheaper price.

Innovation Given today’s hyper competitive market one must be innovative to stay alive. The company should anticipate what their customers want, and it should surprise its customers with constant flow of innovation. For example,

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Apple launched its personal assistant named Siri, even before anyone anticipated. Apple also launched iPad, which was the first tablet in the industry that later changed the shape of mobile industry, Tesla’s self driving car was also a great innovation for its time. So, with constant stream of innovation, any company can be at the top of the priority list.

Reliable Products To be a best brand, one must create such products that are reliable enough. If a product is innovative and unique but lacks reliability, then it can hurt the brand’s image to a great extent. As example one can easily look at Nokia 3310, the phone was so reliable that Nokia sold almost 130 million units of the phone, and even after a decade, some people are using the phone without any problem.

Leadership There’s always an influential leader who stands tall behind every successful company. One has to step up and take the steering in order to coordinate the efforts of team members and guide a brand perfectly. A true leader always resolves complications and works as a bridge between different departments in order to maintain proper communication.

For example, Steve Jobs always wanted to create great products at Apple and in order to maintain that, he wouldn’t care about psychological damage of his employees. On the other hand, Tim Cook has worked more for his employees which has helped him improve the work culture of Apple.

However, it lacks the innovation, which has led to sales drop.

Adaptibility Strong brands also have to be adaptable enough so that they can thrive even in the toughest time which can be anything from changes in competition to, economic conditions or July 2017

market trends. A brand has to conquer all these and it has to stay relevant to consumer needs and interest. For example, we can look at Blackberry and Nokia; these two companies tried to stay in the competition with their own OS when the whole world was bending towards iOS and Android, and they failed to change themselves as per the changing market needs which resulted in massive sales drop. Eventually, Microsoft acquired Nokia and rebranded Nokia smartphones as Lumia.

Friendliness towards the society Those brands who understand the importance of doing social work often gets a special place in its consumer’s heart.

Additionally, brands that are involved with social causes are perceived as valuable as the customers understand that a certain

percentage of their spending is going for a social cause. For example, recently Philips has introduced some of its new ‘green’ healthcare products to improve patient outcome and increase access to treatment, which has helped increase sales for the company. Another example is Toms Shoes, where the company has promised that they will donate a pair of shoes to a child in need for each pair purchased.

At the end, one can say that a brand has to be relevant to meet all its consumer demands. In the last few years, there’s been many hype about brands, many promises are made and broken about how a brand performed, how it's positioned and about the real value of the brand. However, consumers are looking for something with long lasting life cycle, they always look for quality, not for quantity.

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HID Global – A One-StopSolution for Trusted Identity Solutions

Stefan Widing President & CEO

W

ith its profound impact on security, productivity, and convenience, the Identity and Security industries have been among the most rapidly growing industries in the recent past. In today’s connected world, having an identity technology solution in place that you can trust enhances day-to-day living and work life by creating many more opportunities and encouraging stronger communities. At the center of this industry, HID Global stands tall among its contemporaries with its trusted identity solutions, which are used in both physical and digital environments. They make it possible for its millions of customers, across 100 countries, to transact safely, work productively and travel freely.

HID Global’s trusted identity solutions give people secure and convenient access to physical and digital places and allows them to connect to things that can be accurately identified, verified and tracked digitally. Their products and services are used by millions of users worldwide, helping them to navigate through their everyday lives.

Headquartered in Austin, Texas, HID Global comprises a workforce of over 3000 employees worldwide and operates with international offices that support more than 100 countries. HID Global is a brand under the ASSA ABLOY Group.

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Delivering Solutions and Services with Accuracy HID Global is primarily focused on creating customer value and is the preferred supplier of choice for OEMs, integrators, and developers serving a variety of markets including physical access control. The company offers a wide array of trusted identity solutions, which are used in both physical and digital environments. They provide physical access control products such as smart cards and readers for opening doors and digital identity technologies that are used in a variety of applications. Whether it be mobile banking or high-end government security systems, HID Global’s services and solutions boast robust quality, innovative design, and effective security system. They also offer citizen ID cards, such as national ID cards, the US Green Card, and passports. The usage of HID products is not limited to the above-mentioned areas, as they are also regularly used in Hollywood movies and television shows.

Overcoming the Struggles to Burst out on the Scene Before HID Global became what it is today, the HID brand was perceived as extremely traditional and was only associated with “physical access control.” Over the years, the company has expanded far beyond its initial claim to fame, and the start of 2017 brought with itself a new breath of life into the brand to reflect the breadth and depth of the company’s portfolio. HID Global expanded its brand with a new branding strategy that revolves around the idea of “Powering trusted identities.” This new corporate brand strategy led HID to burst out on the scene of the identity technology industry, with a revamped attitude and excitement.

The idea behind the new tagline “Powering trusted identities”, which speaks about empowerment and the July 2017

“Making it possible for people to transact safely, work productively and travel freely” universal truth of trust, was positioned to evoke an emotional connection with its customers. HID Global always had a plethora of innovative products at its disposal but this move of re-branding turned HID into one of the most recognized and valuable brands of 2017.

A Leader Who Inspired Change Stefan Widing, President and CEO of HID Global, has been at the pinnacle of this company for the last 2 years and has played a considerable part in remaking the HID brand.

With over 15-plus years of experience, Stefan’s tireless efforts and hard work led him to become the head of HID Global. He pursued his Bachelor’s Degree from the Linkoping University in the field of Business Administration. He followed that up with a Masters in Science on Applied Physics and Electrical Engineering at the same University. For over a decade, Stefan Widing has been serving for HID’s parent company named ASSA ABLOY and currently holds the Executive Vice President position at the company. It was he who had set up the new strategy for the company and led the company towards unprecedented success in 2017.

Bringing Innovation at the “Doors” of Netflix Netflix is one of the leading internet subscription-based companies in the world with its rich storage of movies and television shows that customers can enjoy. Founded in 1997, Netflix can now be accessed in over 190 countries with over 70 million users enjoying 125 million hours of entertainment every single day. Netflix and HID Global came together in 2012 to experiment with innovative ways in which mobile phones can be used as physical and logical access devices. HID’s astute solutions enabled the employees at Netflix to use their smartphones to open doors July 2017

by presenting their devices to access control readers. HID incorporated a pilot program with mobile phones using HID Global’s iCLASS SE platform with multiCLASS SE readers and iClass Seos digital Keys. Today, HID Global is the industry leader in mobile access technology that people use to open doors, making a smartphone into a new kind of “key.”

Tackling the Competition with its Unique Services HID’s customer base includes governments, financial institutions, educational institutions, healthcare facilities and a wide range of enterprise customers. HID doesn’t sell its products and services directly to the consumers, rather they sell them to the organizations which then provide trusted identities to the consumers, employees, visitors or contractors. With a large customer base for both physical access control and digital identity market, HID Global stands out among its competitors with its unique services.

With most of their competitors offering services on one market, HID differentiates itself by offering a broad range of applications and use cases. With its recent brand expansion, the US-based company is gaining recognition in the security technology space and other areas, rather than just being known for physical access control services.

Planning a Future that Brings Success HID Global’s recent resurgence has prompted them to formulate an entire branding plan that will drive new level of brand awareness and will ameliorate their trusted identity even further. HID hopes to develop an identity for themselves in the future, wherein, whenever an organization needs to manage identities – HID brand should be the prime choice, the go-to brand.

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Hoc

Gery Colombo Co-founder & CEO

oma

G

: oDf Teofining Rehab

ery Colombo was working with Balgrist Hospital when he conducted functional gait therapy as a part of his research. But the functional gait therapy two decades ago was done manually and was strenuous for both therapists and patients as it needed three therapists; one to put and securely hold a patient in an upright position and one on each foot to move the patient's legs in a walking pattern over a treadmill. However, the limitation was the therapists holding the patients as more than often they would get tired.

The method was neither efficient nor effective and being an engineer, Gery knew there had to be a better solution and particularly a machine to solve this trouble. So, he asked his two friends, Peter Hostettler and Matthias Jörg, if they would be ready to take gait therapy a big step further. They immediately agreed and together they started developing the Lokomat – a robot that would do the intensive gait therapy. Around this robot, the three of them started their company, Hocoma.

The Industry Leader in Robotic Rehabilitation Two decades later, Hocoma is the global market leader in

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morro

w

iliatio

n

robotic rehabilitation therapy for movement disorders employing more than 150 people at its headquarters near Zurich and in its subsidiaries in the USA, Slovenia, Singapore and Chile.

Since 2016, Hocoma merged with DIH International and its partner Motek to further extend its thought leadership as a total solution provider for human movement therapy.

Focused on Human Movement Therapy In this role, Hocoma offers efficient solutions and services with advanced technologies for human movement therapy across the entire continuum of rehabilitation. All their solutions are developed, manufactured and continuously improved in close cooperation with researchers, clinical partners and customer feedback. Hocoma’s solutions aim to July 2017

focus on human movement therapy, and for as much as this, they provide robotic as well as assistive and sensor-based medical devices for any sort of movement disorders, be it gait & balance, arm and hand training or therapy to increase strength, coordination and endurance. Their therapy solutions support the treatment of patients with movement disorders caused by stroke, spinal cord injury, traumatic brain injury, multiple sclerosis, cerebral palsy or other neurological diseases and injuries as well as low back pain patients. Moreover, they assist with clinical application and clinical integration services while providing financial and marketing support as well as technical services to ensure a smooth transition from the purchase until the daily usage in clinical life.

‘

‘‘

We will improve millions of lives by providing functional and efficient solutions that set the standards for human movement therapy

the most effective and efficient way. Hocoma has been one of the first companies in advanced rehabilitation technologies, so all their solutions and services are based on the rich experience in the market and they work together closely with both, research and customers, to further improve.

Emotional Drivers that Keep them Going Every time Hocoma gets the sort of feedback when people overcome their medical prognosis, it fills the entire team with pride and proves their purpose. There are numerous cases of patients who were predicted to never walk again or stay unable to use their arms and hands. Every single one of them with improved movement capabilities in his limbs is a success for Hocoma. Whether it is Phil from the US who Lokomat: A Robotic Device Transforming Lives had a car accident which put him in a wheelchair, who was The Lokomat is a robotic medical device that provides able to stand at his friend’s wedding as best man only a functional gait therapy for paralyzed patients. A gait therapy couple of years after the accident or Nele from Germany device on a treadmill with a robotic gait orthosis, dynamic who was born with some undefined disability and was able body-weight support and motivating exercises in an to take her first independent steps at the age of five. These augmented reality environment with a constant audio and successes are the emotional drivers that keep Gery and his visual feedback. The first Lokomat was sold in 2002 and team going. they are now selling the sixth-generation Lokomat, including a downsized model for smaller budgets and Constantly Developing and Improving Existing optional accessory to treat children. More than 300 studies Products have been published on Lokomat therapy in peer-reviewed The team is constantly developing and improving their journals and proved positive effects; enhanced efficiency existing products. Within upper extremity rehabilitation, and efficacy of locomotion training of intensive Lokomat they are about to launch ArmeoSenso – a sensor-based therapy. therapy solution for smaller clinics with moderate or mild impaired patients. And they are also developing a new Accompanying the Customers in the Most Effective and groundbreaking robotic device that will change the face of Efficient Way the medical industry for the better.

Hocoma’s customers are mostly rehabilitation facilities, hospitals and clinics around the globe. The team does not simply develop and manufacture devices; but they also accompany their customers through the whole process of planning, buying and using the rehabilitation solutions in July 2017

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Incentive Solutions: Advocating Complete Incentive Programs

We don’t sell to our clients ‘‘ – we create lasting partnerships

‘‘

Steve Damerow Founder & CEO

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July 2017

T

op line growth is every business’s primary driver.

To ensure annual increases in sales and revenue, businesses require laser-sharp focus from leadership teams, department heads and employees. For those companies that sell through a distribution network (B2B), an even sharper focus must be placed on the channel partners that push their products. This is where incentives come in. Incentive Solutions is the company which believes that incentives should be incorporated into all B2B marketing plans, as incentives are often the biggest differentiator between a B2B company's products and their competition’s.

With a mission to provide the tools and guidance that empower sales and marketing leaders to drive the behaviors that fuel their business, Incentive Solutions efficiently designs, implements and supports points-based online rewards programs, debit and gift card reward programs, and group incentive travel programs. The company’s key focus is on the B2B sales channel, helping clients drive sales and engagement through their channel partners and distributors.

Their commitment to innovation and excellence has earned them the Atlanta’s Best and Brightest Companies to Work For® award five years in a row, as well as Incentive Magazine’s Motivation Master Award for the Ductless Rewards channel sales program they implemented together with client Mitsubishi Electric Cooling & Heating.

Incentive Solutions Specializes in Channel Loyalty and Sales Programs Incentive Solutions is the answer to those who need a complete incentive program solution, specializing in channel loyalty and sales programs for B2B markets. They provide extraordinary services to a variety of industry ranging from manufacturing to finance. Incentive Solutions faces challenges like every company, but in their case, the way they overcome their hurdles is an amazing thing to observe. Working in B2B industries means that enterprises are business savvy and not interested in marketing fluff, rather they are looking for powerful incentive technology and service to keep them ahead of their competitors.

Incentive Solutions provides not just a rewards mechanism, but a complete sales and marketing tool that adds true value to businesses and that’s what makes them unique. They commit to collaborating with clients in developing unique incentive solutions and strategies. Incentive Solution is itself a modular platform on a CSS interface with constant July 2017

updates and new features, which allows them to flexibly configure the platform according to clients’ specific needs.

They provide all clients a dedicated account manager, a free communication package, 24X7 access to reporting and analytics through the company’s administrative portals and in-house customer service. Incentive Solutions incentive programs have helped their clients to achieve ROI, business goals and drive sales.

About the pillar of Incentive Solutions Steve Damerow, Founder and CEO, has led Incentive Solutions for more than three decades since its inception in 1994. Steve received Master’s degree in Business Administration from The American Graduate School of Management with specialization in International Marketing.

He also received a BS degree from Berry and an Economics Master’s degree from The University of Freiburg. Steve’s extensive experience in the incentive industry is marked by numerous award-winning incentive programs and a reputation for formulating innovative, industry-changing ideas.

Incentive Solutions Stands Unparalleled in the Industry Incentive Solutions’ technology, value-added services and expertise make them uniquely prepared to compete with any company in their industry. They are proud to have earned recognition such as the Incentive Magazine’s Motivation Master Award, for the channel sales program they helped Mitsubishi Electric Cooling and Heating implement. Beyond their awards and accreditations, Incentive Solutions has expanded their IT budget in the last three years to continue improving their technology and create new products. Their all-inclusive pricing and versatile technology give clients the tools and strategies they need to run successful incentive programs.

“Stagnant” isn’t a word in Incentive Solutions’ dictionary.

They are always developing new strategies to engage clients from all generations in the workplace, from Baby Boomers to Generation Z. With the goal of changing the way B2B industries work, they are primarily focused on improving manufacturer clients’ interactions with their dealers, distributors and end-users.

What’ next for Incentive Solutions? They aim to be the first to offer a coherent Spanish-language incentive platform.

They strive to think outside the box and serve the clients in the best possible way.

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MATRiX ANALYTiCS: Helping Financial Institutions and Businesses to Transform Data into Expert Decisions

C

hange is the only permanent thing in the world. Clearly, the world of artificial intelligence, data science, big data and IoT (Internet of Things) is undergoing continuous changes and adapting at an astronomical rate. MATRiX ANALYTiCS CORPORATION is a leading Data Science Company which is helping businesses domestically and globally to take better decisions that drive higher levels of profitability, mitigate risks and well-advised customer experience for Banks and Credit Unions through their custom analytics solutions. The company has helped Financial Institutions achieve their business goals by the use of the artificial intelligence (AI), machine learning (ML), best-in-class industry and proprietary mathematical algorithms to predict consumer behavior.

Founded in 2014, MATRiX is consulting and developing risk analytics solutions for FICO, top Banks, FINTECH companies and Small-medium enterprises (SME).

They are providing artificial intelligence (AI), Machine Learning(ML) and Operations Research(OR) based custom risk analytics to Banks, Credit Card, Credit Unions and FINTECH companies.

MATRiX ANALYTiCS is working on building Dynamic Risk Control as underwriting solution, Text Mining and Transaction Modeling solutions for one of the top US Banks. They have introduced optimization analytics in construction industry integrating financial and inventory systems and delivered profit optimized pricing strategies for their SME client.

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MATRiX has developed and delivered a “SME Analytics” product, which includes, Time series Sales forecasting, Transportation and Inventory Optimization to a client. The product can be rolled out across multiple SME to manage operations, plan, capacity, and optimize overall profitability while building customer relationships. The company is building a product for providing services to build and maintain CECL risk frameworks.

Delivering such amazing solutions to the companies worldwide has earned them the recognition among the Top 10 Banking Analytics Solution Providers

by Banking CIO Outlook earlier this year. Recently, during the month of June, ‘17, MATRiX ANALYTiCS became the associate member of New Jersey Bankers Association.

Provides a state-of-art Risk Modeling & Analytics Solutions for FIs & Businesses With a vision to provide high-end custom analytics, MATRiX ANALYTiCS is helping all small to large size banks and SMEs across the globe by their advanced customized analytics solutions as described below.

Custom Credit & Fraud Risk Scorecard MATRiX ANALYTiCS™ builds AI/ML/OR based custom underwriting scorecards (Revenue, Credit, Fraud, Income, Bankruptcy, Attrition, Look Alike objectives based on credit bureau/other external data and/or application data), Behavior Scorecards for Portfolio Management (Credit Line Upgrade/Cross Sell/Card Authorizations Transactions/Marketing

Anil Bandari | Founder & CEO

‘‘

MATRiX ANALYTiCS is transforming data into expert decisions.

MATR X ANALYT CS™ Data Science Company

July 2017

Programs/Customer Service), Early Stage Delinquency collection, Late Stage Delinquency Payment Projection, Recovery Scorecards.

consumer, banks and businesses. This is something in plan not in distant future for the company.

Ÿ Mobile, Social Media, Image,

Industry (credit bureaus), Macro Economic and Custom Company Data experience and characteristics Regulatory Modeling Libraries They build account level CECL/CCAR Ÿ High End Security and FINTECH Analytics PD, LGD, EAD and survival models They specialize in development of ComplianceInternal R&D efforts along with Macroeconomic Models to Ÿ Low cost analytics service for SME custom analytics solutions which address CECL & CCAR regulatory includes underwriting & portfolio across various verticals. requirement and sensitivities of various management models, risk analytics, stress scenarios. They also provide strategy optimization, mobile data About the Foundation of MATRiX model validations by Industry, based models and macro-economic ANALYTiCS Products, Geography & other defined models.

Anil Bandari, Founder and CEO of Segments.

MATRiX ANALYTiCS, is a leader and Strategy Optimization innovator in the fields of Data Science, Seamless Deployment on Cloud / on It builds strategy framework of Artificial Intelligence, Machine premise profit/loss/Other goal Optimization Learning, Credit Risk Modeling, Using advanced model development given global and local constraints.

Strategy Optimization and Analytics software & codes, the company can Built Initial Credit Line Assignment, Space. With an extensive experience of generate a deployable code (including more than 25 years in various X-Sell/Credit Line Management of byte code) for seamless deployments credit card portfolios and Inventory leadership roles in the Financial on premise in FICO TRIAD/BLAZE Optimization for Small & Medium Industry, Anil is leading MATRiX and other legacy platforms. SME Enterprise business.

ANALYTiCS on the way to product deployment is on MATRiX excellence. Before founding his Cloud with availability of insights to Analytics as Service to Small & company, Anil has played the role of clients in their work networks and Medium Businesses Global Director-Modelling and Risk MATRiX provides a low cost monthly Mobile devices.

Analytics in Citi and managed analytics service to SME across modeling and risk management space Competitors make them Work verticals/industries to provides of internal Citi clients from Asia, Harder to Deliver Best-in-Class business with tools to make better Australia and other parts of the world.

Solutions decisions. It includes Sales Aiming to provide the best solutions to Focused about Enhancing their Forecasting, Decomposition Analysis their clients in terms of quality, of Key Clients and Key Products, Solutions Every Moment timeliness and customer service, Visualization Analytics, Text Mining, The team is always working hard and MATRiX feels that it is the Sentiment Analysis and Deployment planning to launch the following competitors, who make them work on-prim or our Cloud. solutions in the upcoming six months. harder on solutions in order to stay MATRiX is focused about delivering ahead of others. The team at MATRiX the best-in-class CECL Risk Big Data Analytics It builds next generation of Scorecards is constantly in the process of knowing framework for Banks, Latch on models & Analytics leveraging all the account the latest industry trends to improve in underwriting space for loss their internal R&D. The company is and customer level on-us and off-us forecasting and projections. They are data available in Big Data platform and primarily dedicated to serve two types working on Social Media, Mobile, of customers as Financial Institutions provides option of deployment within Image, Payment and Spend the platform. The deployment feeds the and SMEs. The uniqueness about the Transaction data based structured and services of MATRiX lies in the computed scores/model outputs to unstructured Modeling as well as following: native systems of Bank or FI. Strategy Optimization, Experimental Design in Strategy Monitoring, Fraud Ÿ Domain Experience especially of Custom Credit Bureau Scorecard and Anomaly Detection Modeling and global markets Builds (International Credit Bureaus & Custom SME Analytics as product Ÿ State of Art Solutions & Best Banks) with minor configuration changes for Practices MATRiX ANALYTiCS has worked various verticals. Ÿ Solutions built by highly qualified with various international credit and skilled team. bureaus and have capability to build Ÿ Proprietary Artificial Intelligence and Customer Bureau Scorecards for Machine Learning algorithms.

Country, available for use by

July 2017

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CXO Standpoint

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igger, faster, everywhere! The measurement of how we rate technology in general, but more specifically data communications. From the days of spending hundreds of dollars to upgrade from a 14.4 to a 28.8 modem, we have always wanted the data to arrive as fast as possible. More importantly, we have always wanted the user experience to keep improving as we breach new horizons and figure out how to make it bigger, faster and everywhere.

It’s in human nature to want to always make things wildly more impressive from a performance perspective. The car engines just kept getting bigger and bigger to make the cars go faster and faster. At a certain point, the realists had to step in and make it clear that an even bigger engine doesn’t do anything, because the rest of the car is not equipped for that power. The engine itself has to get more efficient with technology, not just bigger, and we have to start thinking about other things, such as stability, safety, efficiency and longevity. As nostalgic as some of us can be over the 1960’s vehicles, the era of the Prius and Tesla are here. Even the older style muscle cars are packed with much newer technology and safety features.

I remember the days of bragging about the bonded 128k ISDN line and when my friend got a 500k modem. The location to live would greatly be determined by what type of internet is available. Today, if I ask some of the savvy network engineers what their bandwidth is at home, they won’t even know, and if they check, it’s usually around the

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50-100Mb. Meanwhile the less savvy will brag about their 300Mb or 1Gb fiber and will be upset if they are only testing at 700Mb. Why is this the case? What changed? Are we just getting older and not caring about latest and greatest tech anymore?

After digging a bit deeper into this question I realized that we are those realist jumping and saying “do you seriously think you are using more than 100Mb at home?” The reason the internet is crappy is not because of the speed, but because it’s crappy!

So, what are the important applications of the internet?

Browsing, Voice, Email/messaging, Social media, Shopping, Video streaming (movies), Payments/banking etc. Of all of these applications, it seems that security, privacy, latency, quality and reliability would be the most important things. Bandwidth would really only come into play for streaming video. Netflix suggests 5Mb/s for every HD stream. That means at 100Mb, I can have twenty separate HD Netflix streams at the same time, and even that I’m sure never happens in any household or office. So why do we push for 200Mb, 500mb or 1Gb? Do we just love the sound of it?

I predict that there will be some refocus of how connectivity is provided. The main focus will not be bandwidth, but will be all the other parameters with bandwidth being one of them. Intel finally changed to July 2017

model numbers to make it clear that the clock speed is not the only metric. (I3, I5, I7) SD-WAN is becoming a reality for all businesses and it will soon become a reality for homes as well. SD-WAN provides reliability, quality, some privacy and latency/jitter prevention. It also opens a new way of doing security and making it more accessible for everyone. This is the beginning of a next evolution of how data will be delivered worldwide. The connection between LAN and internet has relied on the wrong metric and poor quality for long enough and the world is realizing it now. Along with the realizations and new technologies, people will quickly retire the old metric and start looking at new metrics as the litmus test of connectivity.

Carriers have been building services bundled together with their unreliable connection. They are now starting to shift to provide those service OTP or at the top, which mean provide it on the IP layer and decoupled from the connection carrier layer. Long time ago, Nortel made a big bet on services over layer 2 and they lost, because it wasn’t decoupled and couldn’t provide the level of integration that was needed. Meanwhile, other companies like Cisco put their services over layer 3 and quickly became the dominant player in the industry.

Connectivity will decouple from services to enhance the connectivity and provide the services separately on top of the enhanced connection.

Welcome to the future of always connected with quality, reliability, performance for its intended uses, not just making the gauge hit the red line!

July 2017

About the author Andrew Bagrin is the Founder and Chief Executive Ofď€ cer of My Digital Shield (MDS), a leading provider of Security-as-a-Service (SECaaS) for small businesses. With more than 17 years of experience in the IT security industry, Andrew started MDS in 2013 to bring cloud-based, enterprise-level security technology to small businesses at an affordable price.

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MINI: Reinventing the Brand Icon that Made History

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here have been thousands of cars that came and went throughout the history, yet just chosen few have turned out to be satisfactorily prevalent and known by their nameplates. A single car which turned into its own automaker, enduring through the brands that spawned, and turned out to be iconic to the point that it’s not just a national fortune in its nation of origin, but a design that is a legitimately secured trademark is MINI. The Foundation of the History It all began with the Suez Crisis in England. Post-World War II, in the year 1957, the fuel prices were soaring which led many people wondering if the large, gasguzzling vehicles of the day were efficient. As a result, Morris Company’s Sir Leonard Lord issued his top engineer, Alec Issigonis, a challenge: design and build a small, fuel-efficient car capable of carrying four adults, within the economic budget of just about everyone. As it happens, the challenge of combining all these functions into such a small package inspired a couple of historic innovations. Issigonis came up with the two most significant innovations to create more room in the cockpit: pushing the wheels all the way out to the corners and turning the engine sideways giving the car more stability in the tight turn and more passenger space on the inside. The world was yet to see a car like that. Then came along John Cooper. John Cooper, the famous auto racer, saw an opportunity to transform the classic Mini into the perfect race car. With the lightweight and fuel efficient design, it was perfect for speeding around corners.

He worked on the Mini changing the engine and surprised everyone by winning the Montecarlo rally. The strong tension and contradiction between these two is July 2017

embodies the attitude to the life of a whole generation – extrovert, open and full of zest.

Sebastian Mackensen Senior Vice President

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We Understand What’s Coming And Will Actively Shape The Future For The Better

‘‘

what makes the MINI brand so special.

The principle: to focus on the essentials and to maximize the experience. The rest is history!

Embodying the Attitude to the Life of A Whole Generation MINI, a car employing innovative solutions to offer unbeatable levels of space within a remarkably small footprint was on the road and people just could not stop talking about it. But it wasn’t just the onboard space of the Mini that impressed; with its faultlessly satisfying driving characteristics and exceptionally agile handling, it left a trail of smiling faces wherever it went – both every day on the road and when answering the call of motor sport competition. For most of its golden run, MINI has seen the greatest peak there is for an automaker.

It has been part of the BMW Group since 1994. The launch of the new MINI in 2001 saw the brand make the leap into the 21st century. And it still July 2017

More than just a Car Today, MINI is not only the most emotional car brand, but a true urban lifestyle brand which aims at delivering meaningful and substantial offers and experiences to people's passions and needs. These may also be found beyond cars, which is why the team MINI is currently exploring other fields related to the MINI brand like fashion or urban living. They want to go there, where their people are, and unlock the city with the people. MINI aims to actively shape the zeitgeist, set sparks, move people and by this create real added value – emotionally and substantially. MINI is for all those who share this mindset and spirit.

Engaging Deeply in the Fields of Urban Group Apart from the classical car business, MINI has started engaging deeply in the fields of urban architecture, design, fashion, and entrepreneurship from last year. Over these topics, they connect with a young, modern, urban group that shares the MINI spirit—way beyond those who are interested in just buying a car. Meanwhile, these engagements surface new ideas for the MINI and fuel their own future strategy: on products, services, and new sales touchpoints and formats.

One example: MINI has opened a hub for designers in Brooklyn under the name A/D/O at the end of 2016 and it also houses its startup accelerator URBAN-X. Such innovation drives brand growth mid-to-long term, ensuring MINI continuing to build a pipeline of attractive products and services, and keep on conquering new target groups.

Finding Creative Solutions Leading to Better Results It has been in the DNA of MINI to be inventive, and to challenge conventions. Simply put, it is in MINI’s nature to take challenges and

find creative solutions leading to new and even better results. This is how the first MINI was born, how the relaunch 2001 was done and how they continue to keep the brand what it is. MINI's focus is to make people happy, to deliver on their needs and passions.

Wherever MINI shows up as a brand, they make sure MINI adds value and has an impact.

The new brand philosophy dispenses with all that is unnecessary, leaving more room for what is important and focusing attention on key messages, communicated in an authentic manner.

“The brand is evolving; we have successfully repositioned the brand in the last years,” underlines Sebastian Mackensen, Senior Vice President, MINI. “MINI is not only a highlyemotional automotive brand, but also an authentic, urban lifestyle brand that is positioning itself in a number of new fields.”

Looking Optimistically into the Future Focusing on what is essential to the customers and maximizing their experience when engaging with the brand is MINI’s mantra. But investing in the brand also means investing in the people behind it and MINI has invested in their team from the beginning. Their teams comprise hybrid thinkers from different backgrounds who work together to challenge conventional thinking and explore new potential for the brand and the business. It is also worth noting that MINI has a very attractive product portfolio. All current models enjoy great market acceptance. This portfolio, combined with brand strength, will make 2017 another great year for MINI, and allow them to look very optimistically into the future.

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SuperFit.asia Helping People to Stay Fit and Healthy

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eeping health, mind, and spirit healthy is the most needed requirement of a person, but with busy schedules or other commitments, most of the people cannot continue to live healthily. So, to solve the problem two promising youngsters founded SuperFit Lifestyle Asia which is an integrative health, fitness, and wellness company that provides health foods, lifestyle products, and wellness services to its customers. The company follows click and mortar business model which helps it to reach people who are not so familiar with online shopping.

Additionally, it curates and recommends best products to its customers.

Dynamic Founders Who Dreamt of Something New www.SuperFit.asia is the brainchild of Zubin Nalawalla, co-founder and Shaan Marker, co-founder. Zubin comes from a digital marketing background and he has experience of over 13 years across social media, search marketing, client relationship and strategy execution. Previously he has served for Google, DraftFCB, Edelman, etc. He co-founded LIQVD ASIA, region’s first digital experimental marketing company in 2013. Zubin is equally driven by digital world and fitness, and one can find him behind the mic as an RJ on

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Mumbai’s FM radio while he is not charting digital plans or bench pressing.

Shaan, on the other hand, has a highly individual approach to personal training, nutrition, and overall wellness. He is very excited to be a part of Super Trainers, SuperFit’s own line of trainers. His long journey into fitness began with eating organic foods, playing squash, and training in 36 gyms worldwide. The process shaped his philosophy in life, which is “unleash the super in you!” He has coached people of all levels, from state level rugby players to squash players.

Products That Matters To mitigate some of the major health risks that are part of living in congested cities like air & water pollution, radiation from mobile towers, sedentary lifestyles, depleted nutrient density and increased chemical content in the diet, lack of open spaces, stress, and anxiety. The company work towards offering curated, verified cutting edge solutions. For now, SuperFit.asia provides multiple solutions in health and fitness, which include; Health Foods: The company curates the best in organic and natural foods, that are healthy yet tasty. The normal assumption is health foods are boring,

but SuperFit makes health foods based on their manufacturing practices, nutritional contents, and taste. The main motto of the company is help people to adopt healthy foods naturally and continue using them. Some of these foods are granolas, energy bars, organic juices, honey, etc. The site lists more than 500 products, while it also promotes selected food products like Organic Tea, Coffee, Wheatgrass juice under the brand name of ‘SuperGreen’.

Lifestyle Products: As lifestyle products, the company offers water purifiers that waste minimal water, self-made bamboo toothbrushes, wooden kitchen crockery. Air pollution masks, organic clothing, etc.

Wellness Services: The company consists over 50 certified veted personal training professionals who offers doorstep fitness services when it comes to Yoga, Zumba, Boxing, Functional and Strength training. They build long term fitness regime for customers and not just quick fix solutions. Additionally, SuperFit Lifestyle Asia is among the few brands in the sub-continent to offer complete genetic testing for its customers.

Unique Services that Makes SuperFit Lifestyle Unique The company is breaking the stereotypes of a fitness freak, with July 2017

Shaan Marker Co-founder

Zubin Nalawalla Co-founder

“We recommend only the best product for you” James K. Kamsickas orders coming even from the interiors of Maharastra, Tamil & CEOReaching Wider Consumers On-Ground President Nadu, Gujarat, Orissa in the same number as of any metro The fitness domain is crowded with many small and city. The company is trying to change the mindset of people medium businesses, but very few of them offers specially and it wants people to think of fitness beyond the gym, curated products. Unlike other businesses SuperFit.asia slimming down and focus on overall health and wellbeing curates the right product for a specific user. For an for self as well as the planet. According to the company example; if a user is looking for a basic product like many Bollywood celebrities, Fitness gurus, and Sports 'wheatgrass powder’ may come across multiple brands, persons are among their clients and order products which can confuse the customer. However, on SuperFit’s regularly. website, the categories are narrowed by to almost under 510% brands, which eventually helps the customer to choose the needed product easily. In addition to this technology, the The fitness brand, SuperFit.asia is represented by limitation cannot stop the company to reach its customers promoters, a board of advisors, its employees, and trainers. due to the click and mortar model it follows. SuperFit Asia It is one of the rare companies who offer both products and also offers doorstep personal training services with real services. Curating product is not at all simple work to do, as trainers, and soon it is planning to be a hi-tech company by it demands great involvement with a brand, which makes adding a layer of technology, that will eventually enable it the team more confident in promoting partner brands. The to go beyond wearable devices. company is very particular about listing products on its site as it is focused to help people not sell a random product.

Sky is the Limit Rocky Paths that Paved the Road to Success Now SuperFit.asia is focusing on reaching the everbooming corporate sector, as the urban India thrives in that The founders have not done any large events and press sector. According to the company, corporates are outreach to promote SuperFit.asia. Until now, the company inculcating healthy living habits and wellness programs for only had a soft-launch in opening doors to family and their employees. SuperFit’s products, teams of professional friends of friends. Shaan always being a fitness enthusiast, trainers are capable of helping the urban audience to take both the founders used to meet in the gym and share views control of their health. However, the company’s main future on fitness and business in India. During this process, they focus would be making health and fitness products & felt that there’s a huge gap in offering a curated and services available to smaller town and cities. personalized offering in the fitness industry on a large scale.

Within few weeks they realized that it was the best time to take their idea to people.

July 2017

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TravelAps:

Bringing All Travel Solutions Under a Roof

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he World Wide Web is part and parcel of every citizen’s life right now. Every company these days is using Internet and cloud services in order to run their business. The travel industry is also not far behind.

Nowadays, people want all services like flight booking, hotel booking, car rental, and other travel-related solutions under a single roof. However, till date, it was a bit of a tough job to integrate all these together, but now, with the presence of various travel portal solution providers, it has become possible. One such company is TravelAps, an online travel portal that is being used by various hotels and travel agencies. Being one of the first Microsoft solutions providers, TravelAps is specialized in travel portal development, XML connectivity, and booking engines.

With TravelAps’s system, a travel agency or hotel can start their comprehensive portal within a few minutes and immediately start selling hotels, flights, tours, etc.

The Pioneer Behind Travelaps Kemal Oral is the Founder & CEO of Travelaps. He founded the company with a massive experience of more than 20 years in the Information System branch of Travel, Tourism and Hospitality industry. He also founded several start-up companies, and also organized technical teams to develop various IT products in the field of tourism. Kemal has also validated three projects from The Scientific and Technological Research Council of Turkey, and has worked in tourism, both academically and in the field.

As, smaller firms cannot invest significant amount of money needed for a broad range of XML providers, Kemal aimed to provide a solution to that problem. He wanted both flight, transfer and accommodation services to be sold through a single portal that can process online payments.

Making Travelling an Easy Affair TravelAps helps hotel and travel agencies to sell hotels, flights, transfers and tour services

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July 2017

taken from many global XML operators together with a travel agency’s own travel services. The online portal provides central reservation systems, payment processing, marketing management and other integration features. With this brilliant one-stop application, a travel company can start selling their services and receive payments online.

Since a travel product consists of many services such as hotel, flight, transfer, tour, and entertainment and as a company cannot provide all the above services, TravelAps helps businesses to put their services together with other external services and sell through dynamic packaging.

TravelAps also packs another advantage as it can be used for B2C, B2B and B2E sales. Additionally, it helps to manage and keep track of all sub-agencies and commissions. The portal also enables its users to generate detailed account, agency, and sales management reports.

Furthermore, with very fast and immensely secured server which has the highest uptime in the world, the clients are always connected.

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We are a complete portal solution for travel agencies, tour operators and travel aggregators

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Users can turn on & off the XML connection anytime. Also, they can choose their preferred services. The system can compare prices for the same item from different sources and display the cheapest one. Whenever TravelAps adds a new XML supplier, the users get immediate access to their services; the company lets its users add their own XMLs as well.

that has integrated back office and sales operations.

Additionally, it is one of the most comprehensive travel portal solutions that has integrated with more than 25 providers in the industry, including, Expedia, Amadeus, Hotelbeds, Python, etc. The solutions provided by TravelsAps are brilliantly reliable and affordable, and have been used by hundreds of online portals. The organization also offers B2B and B2C sales conducted from a single portal. Adding to that, the solutions it provides are most beneficial for various travel agencies that are looking for an online travel portal which can make offers of their services and other XML services together.

Tackling Uneven Roads Like many other organizations, TravelAps has also experienced its fair share of challenges while expanding at a drastic pace, both domestically and internationally.

However, the most important one was the system performance problems. In the cloud, it is quite tough to know how many clients are using the system at a time, and one must keep in mind that with an increment of the number of customers, the performance shouldn’t be affected. So, one should use all shared sources and algorithms as independently as possible, to not crash.

Another thing with the cloud is that the clients are always vulnerable to various malicious cyber-attacks.

In many instances, many TravelAps customers also started facing various cyber-attacks from around the world. On several occasions, at developmental stage, the company had to stop the development and start developing cloud protection systems against virus attacks for several weeks.

TravelAps also helps to promote the marketing, sales, customer engagement and loyalty with functions such as marketing campaign, mass mailing, content management system, customer relationship management and 24/7 support.

Tackling Competitors and Future Roadmap The organization always embraced the mentality to adopt the current trends as quickly as possible by always putting its customers first. Additionally, it provides 24/7 support in two languages. TravelAps also offers tailor made customized options for its customers, which offers the best compatibility in the market.

Unique Services at Lowest Cost TravelAps offers the best solution that one can get at the lowest cost by helping its clients reach out to more people than ever before, mostly due to the brilliant XML technology and fast systems. It is a multicurrency and multi-language software with a brilliantly designed system

The travel portal agency is a novelty in the market that has clients across the planet. It completely focuses on enabling travel agents to connect across the globe for buying and selling a broad spectrum of travel series, right from their website. The organization is also planning for a wider connectivity and extended network for the near future.

July 2017

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Vocera Communications:

Changing the Future of Communication

Brent Lang President

CEO

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oday, we have multiple communication channels available, yet some healthcare organizations struggle with providing effective communication options for their employees, which can lead to loss of valuable time and can even lead to loss of life. Here enters Vocera Communications, Inc., with the mission of simplifying communication and improving healthcare experiences for patients, families and care teams, while enhancing quality of care, safety and operational efficiency. In addition to serving healthcare facilities, the company is also present in luxury hotels, nuclear facilities, libraries, retail stores, and more, making a difference where employees are highly mobile. To date, more than 1,400 hospitals and health systems around the globe have selected Vocera solutions to reduce alarm fatigue, speed up staff response time, and improve patient care, experience, and safety.

The Dream Journey Vocera was founded in 2000 in San Jose, Calif., by three entrepreneurs with the hope of creating a better way of communicating with fellow employees. The concept of a hands-free, wireless device known as the Vocera Communication Badge was created out of the need to ask an individual or group a time-sensitive question and get a response immediately.

These innovators built a simple solution that provided instant communication of messages before text messaging existed.

This wearable device eventually helped make teamwork far more efficient and seamless and set the pace for the company’s mission and vision. Today, the Vocera portfolio has grown from the hands-free badge to an enterprise communication and collaboration platform that includes smartphone applications, secure text messaging, alarm management and analytics, patient, family and staff engagement tools, and interoperability with more than 120 clinical systems, including electronic health records, nurse call, ventilators, physiologic monitors, and more. Within 17 years, Vocera has grown from a small start-up into a publicly-traded company with revenues exceeding $120 million, more than 500 hundred employees in nearly 10 countries, and thousands of installations in healthcare, hospitality and energy industries around the world.

A Visionary Leader and An Agent of Change Brent Lang, CEO of Vocera Communications, Inc., has been a visionary leader and a change agent in healthcare technology for nearly two decades. Serving in high-level positions within Vocera since 2001, Brent has played a pivotal role in transforming the Silicon Valley startup to a publicly-traded, international corporation. In 2012, while serving as COO of Vocera, he was a key member of the team that led the company through its successful initial public offering (IPO).

Over the years, Brent has led the company through various product launches, acquisitions of five companies and continuous expansion into global health markets. In October 2016, Brent led the acquisition of Extension Healthcare, which helped extend the power of the Vocera communication platform for hospitals and health systems seeking one partner to improve care team communication and workflows.

Brent has a keen eye for identifying industry trends and driving innovations that help improve care team communication, collaboration, and experience. Brent holds a master’s degree in business administration from Stanford University Graduate

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July 2017

‘‘It’s more than a mobile strategy, it’s a change to clinical practice.

School of Business and a bachelor’s degree in industrial and operations engineering from the University of Michigan. As a gold medalist swimmer in the 1988 Olympics, Brent has always led with a winning mentality and a drive for success. His professional and personal accomplishments have resulted in several accolades. In 2016, he was named as an EY Entrepreneur of The Year® Award Finalist in the Northern California Region. In 2015, he was presented with the prestigious NCAA Silver Anniversary Award, and in 2014 he earned the Visionary CEO World Award.

‘‘

Impacting Treatment in a Positive Way Vocera solutions have made a significant impact on the lives of patients, families and care teams around the globe. At Birmingham Children’s Hospital in the United Kingdom, Vocera technology helped the hospital improve staff response times in the pediatric intensive care unit. Communication to bedside nurses dropped from 60 seconds to 10 seconds, and from 2 minutes to 9 seconds for roaming staff with Vocera technology. In addition, the time required to connect incoming phone calls to staff fell by two-thirds.

In the neonatal intensive care unit at Sentara Princess Anne Hospital in Virginia, integration between the hospital’s real-time location system and the Vocera alarm management solution helped reduce patient care interruptions by 54 percent. The alarm management system also helped improve nurse satisfaction by reducing secondary alerts sounding while treating infants. Reducing disruptions and noise from alerts also helped create a more healing environment for the babies.

Providing Unique Solutions in Critical Environments Vocera solutions help highly mobile teams in various critical environments connect faster and improve operational efficiency. Vocera is unique in the markets it serves as it gives mobile workers flexibility, security and options to choose a communication device that meets their needs -- be it a smartphone, landline, tablet, personal computer or a hands-free, voice-activated badge. In addition to delivering technology solutions, the company provides communication assessments and collaborative services to help customers identify potential gaps in communication to improve workflows and efficiency.

Tackling the Competitions Only Vocera offers an enterprise-class solution that includes unique hands-free voice communication, secure texting, alerting, alarm management and patient management tools in a single communication platform that also integrates with more than 120 clinical systems. With certifications from U.S. Army and U.S. Department of Defense, the National Institute of Standards and Technology, and the American Institute of Certified Public Accountants, the company has brilliant security credentials.

Vocera has also earned several awards for its solutions and their impact on health systems. Most recently, the company made the Forbes 100 Most Trustworthy Companies in America list, the 2017 IDC Health Insights HealthTech Rankings Top 50, and The Healthcare Informatics 100.

According to Vocera, organizations want to do business with a company they can trust and on whom they can count on to be a long-time partner with a similar mission to improve the lives of the people they serve. Recognition by analysts, prestigious organizations and publications also helps build brand awareness and strengthen the company’s position in a competitive market.

Picture of a Bright Future Vocera is defining the future of caring and delivering solutions that improve the way people connect, communicate and collaborate. Vocera will continue to serve its customers with its innovative technology with the aim of improving costs, quality, patient, and healthcare employee experience. Recognizing that organizations around the world are facing similar communications challenges, Vocera is planning to expand its presence around the globe.

July 2017

™

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Wipro Limited: A Global IT Service Giant Serving the Market for Decades

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Azim H. Premji Chairman, Wipro Ltd.

rom a vegetable oil manufacturer in 1945 at Amalner (Western India) to become one of the largest IT services firms in the world, Wipro’s inspiring tale is surely one of its kind that you would want to see on big screen. The journey began with Azim Premji taking the charge of Wipro after his father’s demise which was then Western Indian Vegetable Products Limited. The firm then forayed into soaps and other consumer care products. However, it was during the early 1980s that Mr. Premji entered the Indian IT industry by manufacturing and selling minicomputers. In the 1990s, they leveraged their hardware R&D design and software development expertise and began offering software services to global clients.

Decades later, With an extensive track record of 25 years in IT Services, Wipro is focused entirely on the global Information Technology business.

Today, it may seem that Wipro is a leader in their forte, but it wasn’t all smooth sailing. They had to work very hard to build the credibility as a brand in international markets. Even when ‘brand India’ wasn’t fully appreciated, Wipro worked doubly hard to prove itself as a leader with the world-class information technology behemoth.

Employing over 170,000 people in 100 countries, Wipro now serves more than

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1300 clients across industry segments including most of the Fortune 2000 organization.

Currently, Wipro harnesses the power of cognitive computing, hyperautomation, robotics, cloud, analytics and emerging technologies to help their clients in adapting to the digital world.

The IT giant is globally recognized for ‘Connecting the Dots’ for its clients: integrating deep technology and domain expertise, applying insights from across industries, and consistently delivering world-class integrated, endto-end capabilities and services.

A One of its Kind Leader Azim H. Premji, the Chairman of Wipro Limited, has been at its helm since the late 1960s. He turned what was then a small cooking fat coming into something unimaginable. Mr. Premji also serves as a director of Wipro Enterprises (P) Limited, Wipro GE Health Care Private Ltd., and in other entities of the promoter group.

Mr. Premji has established the Azim Premji Foundation, which is focused on improving public school education, working directly in six states of India which have over 350,000 schools. The Foundation also runs the not-for-profit Azim Premji University, focused on programs in education and related fields of human development. He has

July 2017

“In doing business, we seek to emphasize our core values of being passionate about our client's success, treating each person with respect, being global and responsible, and maintaining unyielding integrity in everything we do”

also set up the Azim Premji Philanthropic Initiatives, through which impactful non-profits working in a few chosen fields, including nutrition, support to vulnerable groups and governance, are given multi-year grants. Over the years, Mr. Premji has received numerous honors and accolades, which he considers as recognitions for Team Wipro.

Delivering Engineering, Technology, and Business Process Solutions The digital age is transforming whole industries while making them ready for the future to come. In this new age, business leaders are always in search of partners who will help them transform and thrive in the new “as a service” economy. At Wipro, the team helps clients revolutionize the “digital” in their business and partner with them to solve their real-world business challenges by combining strategy and design, and delivering engineering, technology, and business process solutions. Wipro’s digital and cognitive computing solutions put the client’s journey at the heart of each strategy: from delivering insights to shaping interactions to unlocking innovation.

Wipro’s innovation strategy is underpinned by a best-in-class ecosystem, where they develop strategic alliances with other global firms, nurture start-up investments

July 2017

through Wipro Ventures – a hundredmillion-dollar fund used to access and deliver the latest innovations from the brightest tech companies, M&A plays, and knowledge partnerships with industry and academia.

Addressing the Digital Needs of Clients at Every Point In today’s ‘As-a-service’ economy, Wipro is well positioned to address the digital needs of customers. The firm’s competitive landscape is very dynamic and changes with emerging client needs. Ranging from traditional large global technology service provider peers to emerging digital boutiques, established management consulting firms, niche specialist businesses, and emerging startups, Wipro plays in a diverse competitive landscape. In the last 18 months, this multi-billion company has invested over $1Bn in Acquisitions. Their proven track record in delivering complex transformational projects across Process, Apps & Infra and platforms enable them to realize the “start green and stay green operational dream” for their clients. Wipro HOLMESTM Artificial Intelligence Platform (HOLMES), a market leading automation platform, also continues to be a strong differentiator. Wipro’s entrepreneurial culture, their ability to truly partner with the larger

technology ecosystem stemming from the rich heritage & track record that reflects the ease of doing business with the clients positions them well to address the next phase of transformation and growth in the industry.

Modernizing the Core while Driving the Future Technology has become increasingly central and core to enterprises across industry segments. Also, consumerization of IT has led to a blurring of boundaries between business needs and technology enablement. This has led Wipro to place a strong focus on efficiency in the “Run” side of their clients’ operations while also driving transformation on the “Change” side of the clients’ businesses. The “Run” Strategy is about “Modernizing the Core” of the clients’ process and technology landscape, i.e., helping clients achieve significant efficiencies in their core operations through various levels across our core market segments. While the “Change” Strategy is about “Driving the Future” and is focused on helping the clients drive digital transformation enabled by digital capabilities and assets delivered

by Wipro and its partner ecosystem.

Nonetheless, Wipro continues to lead the market and provide customers with the best-in-class solutions.

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Zendesk:

Making Customer Service More Reliable,Flexible and Scalable

C

ommunication is just an exchange of messages. It’s a process, but to make the process more meaningful and impactful, the quality of the communication is more important than the process itself.

Communication is not just the most crucial part of Customer Relationship Management (CRM), it’s the backbone. Since its inception, CRM has evolved and is transforming every moment; and we’re seeing trends emerging such as Socialization of CRM, Cloud CRM, Centralized data, Flexibility and Mobility of communication processes and Crowdsourcing.

Mikkel Svane Founder & CEO

‘‘

Our products allow businesses to be morereliable, flexible, and scalable.

They help improve communication and makesense of massive amounts of data.

Above all, they work together to help urn interactions into lasting relationships

‘‘

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Why is CRM valuable to a business?

The most important part of any organization is the customer. Along with maintaining a proper workflow, balance between profit and loss, management, employee satisfaction and everything else; the customer relationship or the attachment between the company and its customer is crucial to the success of a business - and that’s where Zendesk comes in. Zendesk builds software to empower organizations, helping them improve customer engagement and understand their customers better.

This is especially important today with the amount of data a company handles continuing to grow exponentially. Big

data is no longer a new phrase within businesses, it’s a term well worn.

Thanks to the digital revolution, businesses today know that in order to remain competitive within their market they not only need to use data to define their business strategy, but also to understand customers. Zendesk helps business make sense of the massive amounts of data they collect to enhance the relationship they have with their customers.

Any company’s goodwill is built up by the satisfaction its customers experience and that’s why more than 101,000 paid customer accounts in more than 160 countries and territories trust and use Zendesk.

Zendesk Has a Unique Approach to Customer Engagement Every individual has a unique need, choice, demand and mindset. To serve everyone individually, CRM providers must focus on personalized customer support, and this is what Zendesk is known for. They have a unique approach to building customer engagement by enabling companies to listen, respond and delight customers.

Zendesk’s products and user interface are intuitive and easy to use while also being able to scale as a business grows.

Zendesk has helped companies like Groupon to expand from a small team to one of the largest in the world.

Multinational companies of all sizes like Lonely Planet, Box, Shopify,

July 2017

Rapha, Xerox, Slack, Vodafone and Uber use Zendesk to build stronger relationships with their customers.

Zendesk’s services are popular among companies from all industries from Retail and eCommerce, Software and IT Services to Education, Government and Telecommunications.

for more personalized and productive phone support.

Kobmandsskole, Denmark. He currently lives in San Francisco.

Zendesk Message - software that helps companies engage customers on their favorite messaging apps.

Mikkel has written and published a book called “Startupland”, sharing all the challenges that he has faced while growing the startup and turning Zendesk into a global business.

Throughout the Zendesk journey, Mikkel was keen to ensure that corporate giving is woven into Zendesk’s culture and business model.

Under his leadership, in 2015, Zendesk launched The Zendesk Neighbour Foundation, a non-profit organization that operates independently and gives back to the local community.

Zendesk Explore - Analytics software that unifies data for all Zendesk’s products and any third-party source. It makes customer data accessible across Zendesk transforms every interaction into a lasting relationship an organization, so businesses can measure and understand the entire Zendesk provides customer customer experience. relationship software to businesses, enabling them to be more reliable, Zendesk Connect + Outbound flexible and scalable. The team at enables customer experience and Zendesk works together to help turn marketing teams to deliver intelligent interactions into long lasting relationships that are more meaningful, behavior-based messages across email, personal and productive. Zendesk’s mobile and web channels. family of products include: A man of action who has Zendesk Support - an extremely useful transformed an idea into reality solution used for tracking, prioritizing Along with two other co-founders, and solving customer support tickets.

Mikkel Svane, CEO of Zendesk, Inc., founded the company in 2007 in Zendesk Guide - a smart knowledge Copenhagen, Denmark. With an urge base solution that captures the and will to bring a bit of zen to the collective knowledge of an chaotic world of customer support, organization and combines it with Mikkel, Alexander Aghassipour and machine learning technology to deliver Morten Primdahl founded the a better customer experience. company using an old kitchen door as a desk. Prior to founding Zendesk, Zendesk Chat - allows businesses to Mikkel founded and served as the connect in a fast and responsive way to Chief Executive Officer of Caput A/S, a software company; and prior to that, connect with their customers in realwas as a technology consultant. He time through live chat. holds an A.P. in marketing management from Aarhus Zendesk Talk - a call center software

July 2017

Zendesk leads the way In 2009, Zendesk moved to San Francisco and successfully listed on the NYSE in 2014. Currently, the company employs over 1700 people and handles 4.6 million interactions daily between companies and their customers. It provides easy to use, lowcost products with customizable options, and recently announced their acquisition of Outbound.io, to help grow its family of products and services. Recently, and as part of its global expansion, Zendesk announced new offices in Singapore, Manilla, Montpellier and Paris. The company also announced partnerships with other leading technology innovators Microsoft, Amazon Connect and Adobe Experience Cloud.

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