2020 | Volume-10 | Issue-08
www.insightssuccess.com
THE10 Best Education Franchises
to Open in 2020 Edition 2
Kim Hanson CEO
LearningRx
EDITOR’S DESK
W www.insightssuccess.com
ith the impact of the COVID-19 pandemic still spreading in ripples, the world is slowly recovering, one day at a time. From witnessing the halt of sectors like manufacturing and hospitality, to reading the news of vaccine development – the time in between has been quite close to something out of a post-apocalyptic thriller movie. Economic slowdown, layoffs, unemployment, and underemployment were the byproducts of the lockdown resulting from the pandemic. The working population being impacted the most, was compelled to find a way to be rehired and be employable again. The solution – skill development. Skill development or re-skilling became a strong alternative for people who lost their jobs. This led to the boom of eLearning and upskilling platforms providing such re-skilling courses, and thus giving birth to a whole new niche.
Education Franchising a newfangled necessity
Skill development platforms and companies have always been an integral part of the education system. Companies across the world have been striving to deliver re-skilling programs that encompass the potential to transform careers.
Pertaining to this, we at Insights Success bring to you this exclusive edition titled, The 10 Best Education Franchises to Open In 2020, which places the spotlight on such companies that ensure the provision of quality education to those seeking to change the course of their lives. The practice of franchising has always been a preferred option when it comes business expansion or brand marketing. Along with prominent fast-food restaurants, clothing brands, and retail chains, vocational education providers have leveraged franchising to spread their brand throughout the world with globalization and change in customer preferences acting as the catalyst.
already revolutionized franchising’s operating model. Due to social media, in-country promotions of franchised products and services, and lead generation for franchise sales have become more efficient. A plethora of brands have and continue to distribute franchising rights to potential franchisees with the intent of benefiting the entailing advantages. Through this edition our aim is to exhibit organizations that sternly believe in re-skilling and upskilling and its necessity in today’s workforce, and thus providing the best and comprehensive educational facilities and provisions to learners.
However, presently the franchising industry is undergoing a prominent change around how it functions and emanates from its traditional form and this change is being spearheaded by technology. Social media—another major medium of the digital world—which provides a huge boost to franchising, especially as it helps franchisors develop opportunities, has
Abhishaj Sajeev abhishaj@insightssuccess.com
Contents 08
Cover story
LearningRx
®
Personalized Brain Training Helps Clients Think Faster, Learn Easier, Perform Better
CXO
26 Global Art
Nurturing Young Minds Through Innovations
34 From the Expert
The Changing Dynamics Of Insurance Industry
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24
Flour Power Kids Cooking Studios
PickUp USA Fitness
Instilling Basketball and Fitness Values in Members
Where Health and Learning Conjoin
Aricles
20
Level Up Gamifying Textbooks: An Implied Emphasis on Retaining Students’ Attention Span
32 Robots.Education
Providing Imperative Knowledge of Robotics
28
Industry Insights Franchising: A Smart Business Opportunity
38 The Barre Code
Most Efficient and Results-Driven Fitness Program
Editor-in-Chief Sumita Sarkar Senior Editor Anish Miller Managing Editor Sneha Sinha Assisting Editors Abhishaj, Darshan Visualiser David King Art & Design Head Asha Bange Art & Design Assistant Karan Gaikwad Co-designer Paul Belin Art & Picture Editor Priyanka Rajage Business Development Manager Sherin Rodricks Marketing Manager Joseph D'souza Business Development Executives Kelly, Jenny Sales Executives Alice, Joe Technical Head Jacob Smile Assistant Technical Head Amar Sawant Technical Consultants Pratiksha, Aditya, David Digital Marketing Manager Alina Sege Assistant Digital Marketing Manager Amol Wadekar SME-SMO Executives Gemson, Uma, Manoj Research Analyst Eric Smith Circulation Manager Tanaji sales@insightssuccess.com
October, 2020 Corporate Ofce Insights Success Media Tech LLC 555 Metro Place North, Suite 100, Dublin, OH 43017, United States Phone - (614)-602-1754 Email: info@insightssuccess.com For Subscription: www.insightssuccess.com
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Company Name
Management
Brief
Best Brains bestbrains.com
Anil Uppalapati, Co-founder & Director
Best Brains is an enrichment program for children ages 3 -14. Best Brains is head quartered in Arlington Heights, IL and has over 100 locations across the USA and Canada.
Contours Express contoursexpress.com.sg
Daren Carter CEO
Contours Express is an international fitness gym franchise that is designed exclusively for women.
Flour Power Kids Cooking Studios flourpowerstudios.com
Susan Caldwell, Franchisor & CEO
From preschool kids to teens, Flour Power Kids Cooking Studios sizzles up amazing programs such as Birthday Parties, Weekly Classes, Camps, Adult Classes, Corporate Events, Kids Night Out Events and Etiquette Classes!
Gymboree Play & Music gymboreeclasses.com
Daniel Griesemer, CEO
Gymboree Play & Music has been fostering creativity and confidence in children ages 0-5 for over 40 years.
Jabz Boxing Fitness jabzboxing.com
Kimberlee White, CEO & Co-founder
Jabz Boxing is a 45 minute boxing circuit designed specifically for women that combines punching, kicking, cardio, strength training, plyometrics, and numerous other training exercises.
LearningRx learningrx.com
Natalie Speakman, Development Director
LearningRx specializes in one-on-one brain training franchised centers and license opportunities.
PickUp USA Fitness pickupusafitness.com
Gary Mazakian, Vice President
PickUp USA Fitness clubs are full-service, basketball-focused gyms offering group and private basketball training, officiated games of pickup basketball, full weight and cardio rooms, retail merchandise, lounges, and much more!
Robotics Education robots.education
Dennis Kambeitz, Founder & CEO
Robots.Education are global leaders in STEM education specializing in the areas of robotics and coding.
The Barre Code thebarrecode.com
Jillian Lorenz, Co-founder and CEO
The Barre Code offers the highest-quality, most comprehensive fitness program for women, blending the ballet barre with superb choreography and outstanding classroom instruction to create maximum results.
The Whole Child Learning Co. wholechild.com
Constanza Pachon, CEO
The Whole Child Learning Company offers the greatest value, depth of experience and flexibility of any company in the educational enrichment sector.
Kim Hanson CEO
Cover Story
®
Personalized Brain Training Helps Clients Think Faster, Learn Easier, Perform Better
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Our clients give LearningRx a 9.6 out of 10 on how likely they would be to refer a friend or family member to LearningRx. That’s a lot of happy clients!
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t is estimated that between eight to ten percent of school-age children in the United States live with one or more learning challenges. Leaders in the fields of cognition and education report that learning and attention issues are not the result of low intelligence, poor vision, poor hearing, or laziness. In fact, studies show that children with learning and attention differences are as smart as their peers and can achieve at high levels. But because these children learn and process information differently, their brain skills must be taught and trained differently. Children with learning challenges consistently display issues and setbacks in one or more areas of learning, like reading, remembering, or comprehending information. And if not treated correctly, these challenges are likely to follow them into adulthood. Symptoms may change over time but learning challenges do not go away with age. However, with one-on-one brain training, it is possible to help children (and adults) overcome their learning challenges. And this is precisely what Dr. Ken Gibson embarked upon when he decided to delve deeper into brain training to help people who were struggling to read or learn. Dr. Gibson began his professional career as a pediatric vision specialist. However, his passion for helping struggling patients learn faster and easier prompted him to spend several decades developing programs to measure and train core cognitive skills. During this period, he trained more than 1,000 professionals in the fields of education and psychology on how to use his brain-building techniques to help their own clients.
They begin by giving every client a one-hour Brain Skills Assessment to understand why they are struggling. Once the Assessment is completed, and the weak brain skills are identified, clients are paired with their own personal brain trainer to target and train those weak skills using a series of intense (but fun!) mental exercises that work on the way the brain thinks, learns, reads, and remembers. Each 60- to 90-minute brain training session is conducted a few days a week, in eight months or less, depending on the program. Clients can meet one-on-one with their trainer at a LearningRx Brain Training Center or, can choose to be tested and trained remotely, from the comfort of work or home. As LearningRx reports, there are two parts to smart. The first part relates to how well a person’s brain grasps new information and how well their brain processes and stores that information for future (and frequent) use. The second part relates to what a person knows and their ability to retain and retrieve the information their brain has stored, where and when it is needed. LearningRx trains and strengthens cognitive skills, which makes brain training different than tutoring. Tutoring reteaches information a person may have missed the first (or tenth) time it was delivered to them. There are many tutoring businesses but few options for parents who want to address the processing side of learning and performance. And LearningRx, by far, achieves the best brain training results. Taking the Legacy to New Heights
In 2002, Dr. Gibson founded LearningRx to make brain training accessible to more families. Today, LearningRx is the largest one-on-one brain training company in the world with approximately 60 Centers in the U.S. and 95 locations in 40+ countries around the globe. Practice Leads to Perfection Research indicates that struggles with thinking, learning, reading, memory, and attention are often caused by one or more weak brain skills. There are seven core brain skills that everyone needs to learn successfully. Those skills include: attention, long & short-term memory, processing speed, logic & reasoning, visual processing, and auditory processing. LearningRx tests and trains all seven.
As the CEO of LearningRx, Kim Hanson is carrying forward the legacy of her father Dr. Gibson. She grew up surrounded by her father’s groundbreaking work in cognitive training and was one of his first students and cognitive trainers. In 2007, Kim and her father co-authored the book, Unlock the Einstein Inside: Applying New Brain Science to Wake Up the Smart in Your Child, which is now in its third edition. Before joining LearningRx, Kim worked as a second- and fifth-grade schoolteacher at several inner-city schools in Nashville, Tennessee and Minneapolis, Minnesota. A graduate of North Central University in Minneapolis, She is also a Certified Franchise Executive (CFE).
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Our franchise system has won over 40 awards including the prestigious Franchise Business Reviews’ Top 50 franchises for Franchisee Satisfaction.
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We are transforming lives worldwide to learn and perform better, faster, and easier.
She began her leadership role with LearningRx in 2004 as an Executive Vice President and was named Chief Executive Officer in 2017. Her career passion is to help professionals, educators, and parents learn more about cognitive skills training and the dramatic results it can have on real-life performance. Beyond the workplace, Kim enjoys mentoring high school and college students as they consider and identify their future career options. She is also a vocal advocate for people with intellectual and developmental disabilities (I/DD).
Kim is married to Dr. Wayne Hanson and together they are busy raising their four children: Lily, Zac, Max, and Gracie. In her free time, Kim loves creating custom pottery for family and friends and watching football—she is a diehard Green Bay Packers fan. Reaching Out LearningRx’s scientific research and clinical studies are unparalleled in the education franchise industry. Their pioneering methods have been used in clinical settings for over 35 years and have been subjected to peer-review in more than a dozen scientific journals. And because their results have shown real-life transfer effects among their clients—like having greater confidence and setting loftier life goals—owning a LearningRx franchise has become all the more appealing to those seeking a business opportunity that is truly life-changing. LearningRx franchisees come from a broad mix of backgrounds and industries, including: former educators,
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Our vision is to be known as the most loved, most trusted, and most effective brain training program in the world.
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business professionals, stay-at-home parents, as well as physical therapists, psychologists, and speech and language pathologists. As Hanson enthusiastically explains, “They’re all passionate to bring the life-changing power of brain training to their communities; they get what we do and get really excited about it.” Most successful franchisees have the skills needed to consistently plan, market, and network in their communities. They confidently recommend LearningRx programs, manage their finances and staff, and deliver excellent customer service. These owners are persistent, collaborative, and enjoy working with people. They tend to be risk-takers, have a strong sales and networking mindset, and are capable of creating and implementing detailed business and marketing plans. Training the Forces Once approved as a franchise owner, LearningRx franchisees attend eight days of intensive training at LearningRx’s world headquarters in Colorado Springs, Colorado, followed by two on-site visits that focus on sales and operational support. Hanson personally travels to each owner’s Brain Training Center to conduct a ribbon-cutting ceremony. New franchisees are enrolled in first-year coaching that focuses on the marketing, sales, financial, and operational aspects of the business. Coaching is conducted by LearningRx’s experienced support team that have a combined 22 years of experience running and supporting LearningRx Centers. LearningRx ensures consistent results at each Center by training its franchisees on LearningRx’s proprietary processes which include standardized, sequential brain training procedures that are customized to meet each client’s needs. Their programs use a Trainer Management System that digitally guides each trainer through a
succession of brain training procedures based on each student’s progress. Franchisees attend an annual convention for continued education along with periodic webinar training. Hanson adds, “We evaluate Center performance using standardized Cognitive Skills Assessments for each client. Our Centers achieve outstanding client results and celebrate high Net Promoter Scores on final client surveys.” Pacesetting Technology Keep Franchise Owners on the Cutting Edge In addition to its engaged franchisees, advances in technology have helped LearningRx grow and bring about positive changes in every region of North America. They developed a robust and propriety Client Management System called the LearningRx Hub that allows for centralized reporting of client data, testing results, and Center financial performance. An online brain training program called BrainSkills is used to supplement its one-on-one training and is especially effective at helping clients’ attention, hand-eye coordination, and processing speed. Every Center has the ability to serve clients both in-center and remotely through videoconferencing. This has allowed Centers to serve clients from anywhere in the U.S. and Canada. Virtual Training proved vital to LearningRx clients who were able to begin or continue brain training during the global pandemic, when most citizens were restricted to locally enforced stay-at-home mandates. Expanding Their Horizons LearningRx has trained over 109,000 clients to date. Its goal is to train 300,000 clients by the end of 2030. The team wants every parent and every adult to learn about the lifechanging power of one-on-one brain training. Internationally, LearningRx programs are marketed under the brand name, BrainRx. “We plan to expand our U.S.-based LearningRx franchise and our BrainRx international licensing opportunities. LearningRx is not just for kids. Our recent research on mild cognitive impairment and traumatic brain injury has shown fantastic results. We look forward to helping more adults who are struggling in life – to make remembering, processing, and performing easier and faster.” concludes Hanson.
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ample these statistics about obesity in children and adolescents aged between 2 and 19 years in the US: - At 18.5% it affects close to 13.7 million children and adolescents. - At 13.9% among 2 to 5-year-olds, 18.4% among 6 to 11-year-olds, and 20.6% among 12 to 19-year-olds. (source: https://www.cdc.gov/obesity/ data/childhood.html. Page last reviewed: June 24, 2019) Susan Caldwell, Founder and CEO at Flour Power knew all about these too well, as also the struggles that go into getting out of obesity and getting into shape. She should. After all she did feature in People Magazine’s Annual “Half Their Size” issue having lost over 150 pounds. But then unlike others who bask in the glow of an achievement of a lifetime, she did something different, and profound! She began a youth fitness program to teach children about being healthy, which included cooking healthy.
“ Flour Power Kids Cooking Studios Where Health and Learning Conjoin
16 | October 2020
What began in 2008 from a single location in Raleigh, grew organically to four corporate locations before farming out franchises in the year 2016. Today, Flour Power is paving its way ahead with 15 franchises in 7 states across the US. The most interesting part in its rise remains the fact that it all started in a gym.
From being a role model to new staff and franchise owners, to having college interns in the studios learning how the studio operates and how the business world works, everything we do is done with commitment, and the customer in mind.
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www.insightssuccess.com
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Susan Caldwell Founder & CEO
Corporate Events, Kids Night Out Events, Virtual Classes and Etiquette Classes for the young, be they toddlers and preschoolers or even teens. And it is precisely here, behind the cooking stove that Flour Power does things with a flourish. They tell their audience everything about healthy cooking and eating, and doing it in ways that remains safe, secure, and acceptable for everyone. Exhibiting Excellence
Yes, the same gym where its owner Susan shed loads of her own weight using some serious ‘old fashioned ways’. Wanting to do things differently, on a hunch, she renovated half the gym into a Kids cooking studio. She was never to know then that it would be so popular that folks would line-up for her franchises. Cut to the present, Flour Power, by its own admission rustles up amazing programs for events such as Birthdays, Weekly Classes, Camps, Adult Classes,
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Flour Power today is known for its network of franchise cooking studios which dole out the best advice on preparing the right food for the right reason and the right season with the right cohesion – if it is about health. In doing so, they touch upon food in all its expanse right from the place where it is grown to the place where it is finally consumed. In its search for the ‘holy grail’ of food that satisfies the palate and the appetite, they touch upon areas as diverse as foods for parties (especially birthday parties,
kids night-outs, out-door trips and camps etc.), events (mostly corporate events), and the likes. Flour Power teaches these using a mix of mediums and methodologies including weekly physical (currently virtual) classes and virtual classes. Food as we all know is not only about easing our hunger. It is an art, a science and to some, a way of life. For these reasons and just so that people consume food with a certain respect, veneration and modesty, Flour Power even has Etiquette Classes which teaches everything to kids about how to cook, serve and consume the right food the right way. In the food service industry, “good” goes beyond taste to include economics. To this end, Flour Power prefers to work with Franchise owners who have the right infrastructure and resources. A young guest walking through the front door should, according to them, leave feeling full and pleasant with the experience, is what they aspire for. And for that, every new franchise owner has to go thru a 40-hour formal training at Raleigh, NC in an actual studio training with kids which involves besides others, leading cooking classes, doing prep work and even hosting birthday parties.
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Setting Benchmarks So dedicated Flour Power is to give their little customers the right experience that even before the 40hour program, that they conduct a ‘Jumpstart to Success Stages and Phases’ program, outlining steps to be taken immediately after the Franchise Agreement come about. This continues with an additional six weeks of online training and a marketing webinar with the Founder. Constant and much-needed handholding within a certain period of the studio going live, is a given. Susan attributes the company’s success first to teamwork. Her franchise-owners, according to her constitute the best team possible whose commitment to succeed is just amazing and flows through to every part of the organization. The other thing, she says, is Flour Power’s commitment to customers delight. From being a role model to new staff and franchise owners, to having college interns come to their studios to learn more about how things take place and how the business works in the real world, everything is designed and executed with utmost care and caution 18 | October 2020
for the benefit of the general public. With children forever drooling at the sight of good food, and health being a perennial concern, she plans to introduce healthy cooking and eating to as many as possible. Flour Power has recently approved to sell franchises in Illinois, Virginia and Maryland and has applied for franchises in New York, Minnesota, Indiana, and Wisconsin besides the south-eastern states in the US. If these were not enough, enticing the cook in every child would be, a
Flour Power Studio on wheels which won’t wait for children to come to them but would go right where they are. Flour Power is here to stay and grow. Because good habits, including cooking and eating right, ought to start early.
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Gamifying Textbooks An Implied Emphasis on Retaining Students’ Attention Span
20 | October 2020
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Level Up
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amification, the use of game elements in nongame settings, is being rapidly adopted in traditional education approaches to increase learner motivation, engagement, and performance. As suggested by a recent research report in the gamification field, game elements should be tailored as per learner interests to maximize effectiveness of the educational content being delivered. Gamified educational content has a lasting effect because it helps to maximize enjoyment and engagement through capturing the interest of learners and motivates them to continue learning. The methods for achieving this can include leaderboards, points, direct competition and stickers or badges, and can be found in industries as varied as personal healthcare, retail, and education. Let us focus our attention on the striking rates of high school dropouts: approximately 1.2 million students fail to graduate each year. At college level, a Harvard graduate school study report suggests that just 56% of students complete a four-year degree in six years. This can be attributed to current systematic flaws, inability of teachers and schools to adapt to the ever-changing times, and lack of student engagement. In order to solve these problems and increase student engagement, educators have come up with an ingenious solution – adaptive gamification in education. To replace the drudgery involved in learning process with rewarding experiences to make education more interesting.
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Let us examine the current state of research in this field and understand how adaptive gamification in applied in education. Gamification in education A professor at Indiana University, applied such a ‘gamify’ theory to his course by replacing grades with an ‘experience points’ system. Students’ grades are determined by the amount of points they have accumulated over the duration of the course. Because of their innate interest college-age generations have moved towards games, the professor made sure that “the elements of the class are couched in terms they understand.” As a result, students are progressing towards higher levels of mastery, as one does in games. Each test and assignment feel rewarding, rather than disheartening. By using such experience points, educators get to align levels with skills and highlight the inherent value of learning. Award students with badges Another good idea is to award students with badges on completion of assignments. Western Oklahoma State College is implementing this form of gamification into their technology classes, with badges like “Moodle noob no more” or “Drop it like its hot” to indicate mastery of Dropbox. However, it is important to add value to these badges, like bonus points, skill levels, etc.
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Integrate educational video games into your curriculum The use of games allows students to fail, overcome, and persevere. Students are imparted with a sense of agency – in games, they control the choices which the characters make, and the more agency students have, the better they do. Instantaneous feedback and small rewards are external motivators that work.
units, clearly illustrating skill-building progression. Topics and units have clear implication for teachers; students may not easily see how they fit together. Ÿ You can emphasize on this by framing certain tasks as prerequisites to reach the next stage. Step 4 – Identify resources Create a manual and organize teams. Instruction manuals will not only gamify the course outline but also allow acclimating students to the gamification of learning in general. Ÿ Similar to gaming instruction manuals, your manual should contain information such as – how stages work, the kinds of assignments that students will tackle, your new scoring system included with the ways students can gain XP (experience points), how students can obtain rewards, and what kinds of rewards are available. Ÿ Next, organize studying and learning teams. This will not only open the door for group work and collaboration but help replicate a core element of almost any game – instant, adaptive feedback. Ÿ
Strategy for gamification in education: Step1 – Assess your students This involves identifying your students’ pain points and surveying your class. For example, if you notice that PowerPoint presentations disengage students, try adding interactive elements. Ÿ Identifying student issues will put them at the forefront of your gamified learning strategy. Ÿ You should also survey your class to understand the types of games your students play. This will help you align the gamification elements you introduce with their interests. Ÿ
Step 5 – Apply gamification elements Step 2 – Define clear learning goals Make progress visible. Displaying progress promotes a sense of community and competition. Will also motivate students to complete their progress bars. Ÿ Offer rewards. Reward systems in gamified education encourage students to acknowledge their accomplishments and continue their progress. Ÿ
Set learning and behavioral goals that address the trouble spots and pain points you have identified. Ÿ Learning goals include helping students understand concepts and develop skills. Behavior goals involve helping students concentrate and work efficiently. Although these goals can remain private, they will help guide the gamified learning experience. Ÿ The next step to take is to structure open projects to help meet these goals Ÿ Video games typically allow players to make choices that challenge them and suit their abilities, so consider offering choices when it comes to projects. Ÿ
Step 3 – Structure the gamified learning experiences Adjust your scoring system, modify how you showcase grades, highlighting progress instead of mistakes. Ÿ This will help change how students perceive grades – instead of going downhill from 100%, they are going uphill from zero. Ÿ Use Stages. You can change how you refer to topics and Ÿ
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In an age where humanity is generating more knowledge, we need strategies like curation and gamification so as to traverse in the educational landscape. Curation can be used to analyze and carefully select which data would even be useful. Gamification can be used to learn and internalize that selected data in forms of knowledge and skills. By incentivizing the behavior you want your students to cultivate, gamification is a powerful weapon, that educators should have in their arsenal.
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PickUp USA Fitness Instilling Basketball and Fitness Values in Members
Gary Mazakian VP
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ave you played basketball from a fitness perspective and not just as a sports? Playing basketball has many benefits as it promotes cardiovascular health, strengthens your bones, boosts your immune system and develops better coordination and motor skills, and much more. However, alongside playing your favorite sport if you wish to workout and get into great shape then don’t look further than PickUp USA Fitness. PickUp USA Fitness is a basketball-focused fitness club franchise. It offers amenities such as gyms, lightweight rooms, cardio rooms, retail goods, etc. that are all infused 24 | October 2020
with basketball. A Perfect Layup PickUp USA Fitness runs an hour-long basketball boot camp 7 days a week. The franchise offers one-on-one basketball training. Its PickUp basketball with referees is among its most popular services. It takes normal PickUp basketball and improves it exponentially by adding referees and timing all of the games at 10 minutes. What makes the PickUp USA Fitness’s experience unique is it provides fun yet challenging basketball boot-camps and www.insightssuccess.com
result-oriented private training sessions for all its athletes. It helps them to learn and develop their skills to achieve their goals. Another key differentiator of the franchise is its organized and officiated PickUp Games. All the members of the clubs have the opportunity to play in daily competitive PickUp Games. They are able to retain all the enjoyment attributes of pickup basketball yet eliminate all the unnecessary hassle. Leading with Zeal With his diverse industry expertise and a passion for the sports industry, Mr. Gary Mazakian, the VP of Franchise Development has been successfully helping PickUp USA Fitness through his various roles at the franchise over the last six years. Gary began his journey by taking on the position of GM (General Manager) in the Franchise’s Irwindale location. After delivering remarkable results, he became the club’s operating partner. After working for years at the club level, Gary was offered a position at the corporate office as a Sr. Franchise Support Specialist. Gary has also served as the National Director of Operations and VP of Operations. Today, working as VP of Franchise Development, his responsibilities include: Franchise acquisitions, Develop an understanding of the PickUp USA Fitness model to all potential franchisees, grow its sphere across the nation, oversee the franchise’s development team and its real estate division. Blocking the Strides The development process that brought the franchise from an initial concept to www.insightssuccess.com
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where it stands today has been challenging. Through the road of trial and error, PickUP USA Fitness got the opportunity to learn countless lessons. This allowed the franchise to strategize its initatives to exceed its customer’s expectations and thrive as an independent gym.
Three-Pointers Ahead Within less than four years, PickUp has boasted its sites in six states with additional sites pending in three other. Gary adds, “The sky’s the limit because basketball is a truly global sport. We envision ourselves to be a nation-wide brand that will be operating in all 50 states and possibly beyond.” For its future endeavors, the company strives to deliver strong unit-level economics at each franchise location. It aims to continue to enrich its business model to ensure PickUp USA Fitness delivers world-class service to the customers and yields strong economic returns for the club owners. A Word from the Ball Handlers Ÿ
George Li, 33, of Temple City, CA has been a member of the Irwindale gym at 2387 Buena Vista St., since 2013.
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In the words of Gary, “Name an obstacle and we’ve probably overcome it. From site location to construction, to scheduling, to staffing, to training, to sales; we’ve encountered the whole gamut of challenges and can now confidently implement our tried and true system to fitness entrepreneurs looking to avoid those same pitfalls.” After seven years of operating experience, the franchise has a business model that has been crafted through experience and continuously evolves to adapt to consumer preferences.
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“A Better Way To Play” “My friend invited me to play here and I ended up becoming a member,” he said. “I like it because they have referees and there’s good cross action. I go about three or four times a week and stay for about two hours each time. I play basketball and also do workouts. It’s more comfortable here than places like 24 Hour Fitness. When you go there you have to wait a really long time for each game.” Ÿ
Christine Kurata, 29, of Monterey Park, CA has been a member of the Irwindale, gym at 2387 Buena Vista St., since 2017.
“PickUp USA Fitness is a really versatile gym with ample space to play basketball on the courts and get a good workout in the weight room side. I've been here for a couple of years and the atmosphere has always been really chill with great people. The group classes are a quick way to get a solid workout in. Paolo’s classes were a killer and he pushed everyone to get the most out of the drills.”
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Industry Insights
28 | October 2020
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FRANCHISING A SMART BUSINESS OPPORTUNITY
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xactly what is a business opportunity? That question has distressed a large number of individuals attempting to conclude whether to purchase an autonomous business or a franchise as a business opportunity. At the point when entrepreneurs start dreaming for their future, franchising is seldom the beginning spot for their dream. While it’s not generally considered as the best option, yet the advantages of franchising make it an alluring vocation. With a built-up brand and supportive network/system, franchisees offer an opportunity to taste maintaining a business while additionally giving them huge assistance. “A franchise is a business with training wheels,” said Tom Scarda, a podcast dedicated to franchising. Further, he added “For a majority of franchisees, franchising has proven to be a viable way to become a business owner. For the most part, it offers the lowest risks and the highest level of support. Because a franchiser doesn’t succeed until the franchisees do, you'll find a team of dedicated professionals willing and able to help you every step of the way, from site selection to employee hiring to grand opening.” www.insightssuccess.com
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The company that offers rights to its current plan of action and items to another agent or organization is making an establishment. The specific definition, in any case, fluctuates due to the various resolutions passed by the Federal Trade Commission and individual states. Focal Point Probably the greatest advantage of franchising is drawing off the experience and mastery of the whole association. By joining a practised brand, you sidestep a large number of the difficulties in building an organization starting from the earliest stage. As a dependable guideline, a franchisee gets more help from the parent organization, gets the opportunity to utilize the reserved trademark name, and is all the more rigidly guarded by the franchisor.
Ÿ Maintains a strategic distance from employee-
related issues In an organization-store, the manager and employee are on the pay-roll. In a franchise unit, they are employed by the franchisee. This lessens the franchisor headache related to employees, labourers pay protection and other work-related issues. Ÿ Quickens extension over a wide region
The franchisor is accordingly allowed to extend geologically at a rate that takes out the three major issues of cash, managers, and employees. Utilizing internet technology specialized devices, global development turns out to be more practical. Ÿ Franchisee administrators are motivated to
“Franchising takes the guesswork out of starting a business,” said Jonathan Barnett, founder and CEO of Oxi Fresh Carpet Cleaning. Furthermore, he says “They have established systems designed to give new franchisees a massive head start over competitors. On top of that, franchisees benefit from the power of an established brand. It’s hard to overstate the advantage of starting a business and having people know and trust your brand from day one.” These are Some Particular Advantages of Franchising: Ÿ Franchising gives development capital
The need for funding to develop is eliminated to a great extent. The establishment charge paid by the franchisee will ordinarily cover costs, for example, apparatuses, signs, lease stores and other opening costs. This origin of money from franchisees can lessen the risk of developing: financial leveraging. Rather than getting for development, your franchisees can outfit the capital
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succeed A few years prior a chain of doughnuts shops changed from working as an organization claimed chain to a franchised chain. In almost all cases the organization directors remained on as franchisees. The outcomes of the progress were clearly outward the following day. The stores were cleaner, the deals went up, and the doughnuts were greater and better. The thing that matters was that rather than supervisors, the stores were taken over by glad owners. There are a large number of establishment open doors for enthusiastic business visionaries who see the interest in the franchise model. Be that as it may, not all franchises are savvy ventures. That is the reason it’s significant for prospective franchisees to explore the open doors they are keen on.
- Shruti P. Jambhale
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Robots.Education Providing Imperative Knowledge of Robotics
F
eatured in Insights Success, the Founder and CEO, Dennis Kambeitz of Robots.Education shares his insights behind the triumphant success of his organization in the global marketplace. Here is what Dennis had to say when asked a series of questions: Give a brief overview of the company and its vision. The coming decade will be defined by the largest workforce transition in the history of mankind. Millions of jobs will be eliminated by robotics and artificial intelligence, while millions of new jobs will be created. Equally important to understand is that a significant number of remaining jobs will be transformed. The workplace is changing incredibly rapidly. As companies integrate more sophisticated technologies, job applicants who have strong technical skills (including robotics literacy) will have a huge advantage. It’s important to understand that we’re not advocating that “everyone needs to become a roboticist or a programmer”, but have robotics literacy will be a significant differentiator in the workforce within the next seven year, across a huge number of industries and jobs, including jobs that wouldn’t be considered to be “technical in nature”. Robots.Education is a world leader in addressing this challenge. We teach robotics directly to children and adults through in-school and after-school programs, summer camps, and evening and weekend workshops. We also work closely with educators, helping them understand the best practices for teaching robotics. We’ve trained hundreds of educators how to teach robotics, and literally 100% of them have indicated that they would recommend us to their colleagues. Our strategies for teaching robotics allow virtually anyone to acquire robotics literacy. Perhaps more importantly, our programs are incredibly engaging for students and we’ll see enrolment levels that far exceed anything that schools or
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other programs are achieving. Over the past 4 years we’ve demonstrated robotics to more than 14,000 students from grades 4-12, and following our presentations, 90% of them have indicates that they would be interested in learning robotics. The coming decade will see explosive growth within the robotics industry, and the demand for robotics education will grow rapidly. Our approach to teaching robotics is incredibly inspirational, while our strategies and methodology allow virtually anyone to learn robotics. 99% of our program participants would recommend us to their friends and family. What are the cutting-edge products/services offered by Robots.Education? We use world-class technology and combine it with an approach that inspires almost everyone. Most other robotics programs tend to fall into two categories – the students are using low powered technology or they are high-end engineering programs. Once we accept that ALL our students need robotics literacy, the low powered option doesn’t teach enough, and the engineering programs only attract engineering minded students. We teach real-world robotics in a way that inspires virtually everyone, and that virtually everyone can learn. There truly is nothing else like it. What are the distinctive features/foundations that make Robots.Education unique from its competitors? Our programs achieve incredibly strong results. 100% of the educators who we have trained would recommend us to colleagues, and 99% of program participants would recommend us to friends and family. We make robotics fun for everyone. Our innovative approach to teaching robotics (and incredible levels of engagement) allows us to build strong relationships with educators, whereby they will often view us as a trusted resource, rather than an outside vendor.
www.insightssuccess.com
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Where does Robots.Education see itself in the long run and what are its future goals? Robotics education will see massive growth over the coming decade, and Robots.Education has positioned themselves as global leaders in this area. Over the coming decade, we will inspire and educate millions of people on robotics, helping them be successful in both school and their careers. About the Leader Dennis is recognized as a global leader and passionate advocate for STEM and robotics education.
Superintendents who hear his presentations will often ask Dennis to speak to their principals. And further those Principals will ask him to meet their staff members. Universities and school districts have flown Dennis across the continent to train their professors and teachers. Dennis’s innovative approach to teaching robotics and coding has helped hundreds of schools to achieve unprecedented levels of student engagement across all demographics. His strategies has proved to be successful with boys, girls, nerds, jocks, the gifted, and even students who are not as academically inclined. Testimonials from Robots.Education’s Clients: “The session made me understand how far-reaching robotics is becoming. We have to change our educational structure to include all students in robotics/STEM.” – Joanne Sgroi, Technology Specialist, Woodcliff Lake, New Jersey “Great Session, I liked the introduction to robotics at the beginning – puts it all into perspective.” – Anna Zborowska, Teacher, St. Gregory
Dennis Kambeitz Founder and CEO
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Robots. Education are world leaders in robotics Education
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Dennis is regularly invited to speak at education conferences. Over the past three years, he’s being helping thousands of educators to comprehend the disruption in technology that will arrive in the workforce and what a company needs to do to prepare its students. His presentations have been described as “paradigm changing” and “something that ALL educators NEED to hear”.
“Best PD ever! Loved it! So Fun” – Sherri-Lynn Pearce, Counsellor, CSSD
www.insightssuccess.com
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From the Expert
In the recent magazine, Insights Success has named Brightway as one of "The Best Franchises to Open". Also, Franchise Businesses Review named the company as "A Top Innovative Franchise Brand", ranking No.33 on its list of 100 franchise brands.
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THE
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