The 10 Best Franchises to Open 2019

Volume 07 Issue 02 2019

www.insightssuccess.com

Company of the Month

Cem Senbay Co-CEO

Franchise of the Month

Andrew Dyduk Co-Founder & Managing Director

Jerry Crawford CEO & President

Jani-King International A Frontrunner Franchisor in Commercial Cleaning Services

A Step towards the Global Reach

T

radition is one of the crucial ingredients in any organization's success, consistency, and constant growth. It reminds the history of an organization and how it is shaping its present and what it is going to be. Now big organizations believe, tradition enables them to showcase their base principle, unity and diversity of their organization and its offering?

The business world is expanding quite fast despite the geographical boundary, language and culture. The world is slowly welcoming those who are furious, commented and ready to operate in any situation. Franchises are providing these restless ones a chance to join a legacy of success and become a part of it. Franchise is the way to introduce an organization's services by authorizing the rights to third-party retailers or vendors who understand and believe in the organization's work-culture and tradition. These rights allow them to use the franchise's logo, name and business framework.

Franchises also gives proven business mantra and opportunities to access and aligned with. Entrepreneurs are with extreme business potential and with an understanding of the business can use franchise as their success pillar because different businesses need different traits to succeed.

In order to shed light on the novel approaches of the franchising organizations, Insights Success has curated a list of “The 10 Best Franchises to Open in 2019” which are revolutionizing the business concepts and consumer standards.

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Franchise is a way to expand business from local market to global scale.

Rohit Chaturvedi

Our Cover Story features Jani-King International, a commercial cleaning franchisor is leading the pack with its proven franchise program. The company has over 8,000 franchisees that are supported by 130 regional offices in 10 countries around the world which makes it an established and trusted company. It has long been the world's largest commercial cleaning franchisor and is currently proud partners with brands including the PGA of America, Dallas Cowboys, Texas Rangers, Cleveland Cavaliers, University of Oklahoma, University of Oregon and many more.

Moreover, this issue also features Flormar, a leading cosmetic product company with noteworthy contribution in the cosmetic industry; Schnitz, an Australia based fast-casual restaurant and franchise network delivering perfect schnitzel; Figurella USA, a company with a fixed retail location providing personal training sessions and health guidance that provide a wide range of variance to the benefit of the member; Signal 88 Security, an expertise in industry-leading security services; GoliathTech, a manufacturer, franchisor and installer of helical screw piles; Wild Birds Unlimited, the largest franchise system of backyard bird feeding and nature specialty stores; Chili House, A Jordan based restaurant brand making quality, and superior hospitality their first priority.

Also, make sure to flip through the articles, written by our in-house editorial team as well as CXO standpoints by notable industry personalities to have a brief taste of the sector.

Let’s start reading!

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Cover Story

Jani-King International A Frontrunner Franchisor in Commercial Cleaning Services

Articles Franchise Ecosystem

16

Company of the Month

Flormar A Beauty Journey Shaped

By Colors

Is Franchise A Protable Stroke of Business

The Art of Leading Attributes of a Good Leader

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48

CXO’s 22

Franchise of the Month

Schnitz Providing Australians The Benchmark in Schnitzels

Stellar’s Vision Success in the Venture World

The Art of Leading Can a business thrive in the age of continuous innovation?

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54

Contents 30

Destination Athlete Leaders in the Youth Sports Industry

An Unequalled Offering in Piling Solution

An Exceptional Offering Accompanied with Love and Care

Figurella Rejuvenating the ‘B’ in the Beauty

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Wild Birds Unlimited

Serving the Taste with Fresh and Healthy Food

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40

GoliathTech Inc.

Chili House

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Signal 88 Security Providing Peace of Mind

Editor-in-Chief Pooja M. Bansal Executive Editor Rohit Chaturvedi

Managing Editor Anish Miller

Assistant Editors Jenny Fernandes Hitesh Dhamani

Visualizer

Art & Design Director

Associate Designer

David King

Amol Kamble

Kushagra Gupta

Senior Sales Manager Co-designer

Co-designer Priyanka Rajage

Business Development Manager

Kshitij S

Peter Collins

Marketing Manager

Sales Executives

John Matthew

David, Kevin, Mark

Technical Head

Business Development Executives

Jacob Smile

Steve, Joe, Alan, Vishal

Technical Specialist Aditya

Digital Marketing Manager Marry D’Souza

SME-SMO Executive Prashant Chevale

Research Analyst Calvin Jones

Database Management Stella Andrew

Circulation Manager Robert Brown

Technology Consultant David Stokes

sales@insightssuccess.com July, 2019 Insights Success Media Tech LLC 555 Metro Place North, Suite 100, Dublin, OH 43017, United States Phone - (614)-602-1754 Email: info@insightssuccess.com For Subscription: www.insightssuccess.com

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Cover Story

Jani-King International, Inc A Frontrunner Franchisor in Commercial Cleaning Services

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Jani-King is an organization that encourages all people to prosper and grow to their full potential.

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Jerry Crawford CEO & President

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leanliness is one of the essential elements for any commercial business whether it is a restaurant, hospital, university, stadium, retail store or manufacturing facility. Now business owners are investing in commercial janitorial services to deliver better results to customers and improve the standard of cleaning in any environment. Cleaning a commercial space requires a professional who understands the precise cleaning needs for that particular building. These commercial cleaning services are also customized and scheduled according to the preference of each customer. The janitorial service industry has a wide range of services to offer and Jani-King International, a commercial cleaning franchisor is leading the pack with its proven franchise program. Its owneroperators have a vested interest in their business which results in a higher level of commitment and dedication over employees of conventional cleaning companies.

companies. Our franchisees are invested; they have a business owner’s mindset and interest in meeting customer needs, that’s a powerful edge over other cleaning companies where employees are just hired to do a job. In support of our franchisees, Jani-King has a local regional office in each market that is staffed with industry experts who are available to our franchisees. Those specialists provide new account sales, operations assistance, administrative support and billing support. From a corporate standpoint, we provide unmatched support to our regional offices in the form of sponsorships, advertising, training, education, specialty account divisions, national vendor relationships and so much more.

Founded in 1969, Jani-King has over 8,000 franchisees that are supported by 130 regional offices in 10 countries around the world which makes it an established and trusted company. It has long been the world’s largest commercial cleaning franchisor and is currently proud partners with brands including the PGA of America, Dallas Cowboys, Texas Rangers, Cleveland Cavaliers, University of Oklahoma, University of Oregon and many more.

One terrific example of our support is Jani-King’s partnership with the Dallas Cowboys of the NFL. Through the teamwork of Jani-King’s local Dallas regional office and our corporate office, we have been the Official Cleaning Company of the Dallas Cowboys since 2009 and have recently extended that partnership for another 10 years. This single opportunity provides a significant amount of cleaning business for multiple local franchisees and far-reaching exposure for all franchisees. In all, Jani-King has more than 70 partnerships with professional and collegiate teams across the United States, providing countless opportunities for franchisees to grow their business.

Below are highlights from the interview conducted between Jerry Crawford, CEO & President and Insights Success:

Describe the experiences, achievements or lessons learned that has shaped the journey of the company.

What are the cutting-edge products/services offered by Jani-King International?

In our 50 years as a company we’ve always found where there’s a will, there’s a way. Jani-King was the first to employ the franchise model in the commercial cleaning industry, and in doing so Jani-King forever raised the bar for delivering quality janitorial services to customers while providing an opportunity for individuals to own their own business. We developed specialty divisions at our corporate headquarters to address the cleaning needs of hotels, hospitals, schools and stadiums. The combined commercial cleaning experience of our corporate staff and our master franchise owners is unequalled. We routinely tap into our own network and draw from decades of experience to overcome any challenge and achieve the best results for our customers. Our network of offices also bands together during times of natural disasters such as hurricanes. In a flash, Jani-King regional offices can, and have, mobilized equipment and people to affected areas. This type of support not only helps Jani-King franchisees, but it allows us to help our customers recover more quickly and get back to their business. Nowhere was Jani-King more prevalent and needed than in New Orleans following Hurricane Katrina. Jani-King’s commitment to our New Orleans region, franchisees and customers immediately following the flooding was a powerful testament of Jani-King’s total support throughout its network of offices and people.

Jani-King partners with many of the commercial cleaning industry’s leading equipment and product manufacturers.

Whether it’s the latest equipment for disinfecting hospitals and protecting patients such as germ killing robots that emit ultraviolet radiation or improved chemicals that reduce our footprint on the environment, we feel it’s critical to our business to stay on the cutting-edge. It’s not just about the newest and best equipment, though. We strive to train our franchisees in the latest cleaning techniques and procedures.

Because commercial cleaning is a labor intensive industry, it’s vital that our franchisees have the knowledge and skills to clean more effectively than our competition. Cleaning procedures can vary from one facility type to another, so understanding what tools and procedures are most efficient and effective will allow our franchisees to be competitive and successful.

What are the special strengths that make Jani-King International unique from its competitors?

Our franchisee support is second to none and our owneroperator concept sets us apart from conventional cleaning

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It is our mission to provide every Jani-King franchisee the opportunity to be successful in a business of their own.

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Communication, dedication and a willingness to follow the program are essential for success. Successful franchise companies have a proven method for doing business.

They’ve made the mistakes long ago so that new franchisees don’t have to repeat them. When a franchisee is willing to listen and learn from those that have been successful in that same role, then they will have a much better chance of achieving success themselves. They must also dedicate themselves to their business. Owning a business is not a 9am to 5pm job. The franchisee is the owner of their business and responsible for the service at a customer facility. When they dedicate themselves, manage their time productively, and treat their business like a business, there are no limits to their success. It’s our role to prepare our franchisees for success and to help them grow their business. We do this by communicating on a regular basis with each franchisee. We have a local office that provides ongoing training, marketing materials, account sales and more to assist each franchisee in growing their business. Just as it’s important for us to communicate with our franchisee, the franchisee must build relationships and communicate with the customer. Regular communication and building a relationship with a customer will lead to longer account retention and referrals for additional business.

Where does Jani-King International see itself in the long run and what are its future goals?

Jani-King is proud to celebrate our 50th year in business in 2019. We are a company that prides itself on our

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We strive to create a cooperative atmosphere in all areas that reects the personality of a successful, vibrant, enthusiastic company.

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What according to you are the essential pillars of a successful franchise?

performance and our people. Our goal from the beginning has always been to build successful franchisees, giving them the opportunity to reach their goals and build a better future for themselves and their family. When we talk about long-term goals, it’s typically in the context of revenue. But we know the only way for Jani-King to reach our goals as a company is for our franchisees to reach their goals. Our success always comes back to the success of our franchisees. It’s why we allocate significant resources toward new technology and software, training, equipment, advertising, experienced support staff, and the list goes on.

Jani-King is dedicated to the next 50 years of our business and we are excited about the opportunities we foresee for our franchisees in the commercial cleaning industry.

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I

n an interview with Insights Success, Co-CEO of Flormar, Cem Senbay, shares insightful information about Flormar and its noteworthy contribution in the cosmetic industry. Founded in Milano, Italy the capital of the fashion industry, Flormar was acquired by the Şenbay Family in 1970 and began production in Turkey. In a short period of time the organization became an indispensable brand for women all over the world reaching yearly production of 120 million units with a wide range of products consisting of blushes, foundations, eye-shadows, mascaras, lipsticks, nail polishes, accessories, and skin care products.

Below are highlights from the interview conducted between Cem Senbay and Insights Success:

Give a brief overview of your company and its vision.

The name of our brand was inspired by the most powerful kind of love, the love for children. When the company was founded in 1950’s in Milan, the art & fashion capital of Italy, the founders created the word Flormar by merging the names of their two daughters, Floridita and Maria. That is why our relationship with our customers is close to the insightful friendship between a mother and a daughter, a very special and powerful bond.

Talking about makeup and not thinking about colors is nearly impossible. Since every woman uses colors differently for every mood or every occasion, colors are very important. Colors are very upfront in the makeup

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Flormar is always close to women as their most colorful best friend.

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Company of the Month business but Flormar is different because we understand the importance of color. We know that we must always develop new colors and new ways to keep them alive through out time. Colors are, in a sense, Flormar’s heritage. That is why we say our brand’s essence is “Color Centricity”.

What are the cutting-edge products offered by Flormar?

With our rich product range, Flormar is always close to women, thinking about their every need from A to Z. Our focus and experience for our customers is very different from other makeup brands or retailers. Flormar is there from skin routine to the last touch of a perfume. We’re here to make women feel and look amazing.

Flormar always looks at makeup from a holistic point of view. That is also why we present all the makeup categories at once to our customers. For example, one of our most innovative products, Roll’n Go Liner, has round disc tip for easy application. This unique rolling disk experience helps women to draw straight lines easily. Innovation packaging and being one of the first brands to launch this product made us way ahead from our competitors. Another example, since all the longlasting liquid matte lipsticks have a drying effect on the lips we pushed ourselves to improve our formulas to create the most comfortable product. As a result our bestselling lip product, Silk Matte Liquid Lipstick was born. One of the main claims of the product is to provide silky yet long lasting matte look on the lips. We used an independent research company to interview our customers, which resulted in 99% of women agreeing to our products claim and performance. Last but definitely not least, the nail enamels. Nail enamels are our heritage, that is why we can say it is our first love. From our

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Cem Senbay Co-CEO

Flormar

July 2019| 17

humble beginnings until now and even tomorrow, we are always proud to present more than 250 shades in the nail enamel category highlighting our expansive range of colors.

What are the special franchisee strengths that make Flormar unique from its competitors?

Flormar holds a unique business model where most of the makeup retailers are not able to compete. We are manufactures of our products and in fully control with our innovation, ingredients and quality. We innovate fast, flexible to local needs, and accessible for all markets around the world.

Generally, in a makeup store, you do not see every type of beauty products in one stop shop. Flormar changed this stereotype and began presenting a wide range of products to our customers in one, lovely and charming place: A Flormar Store.

Recently we developed a new retail concept with leading firms MAD and DIAM, which are specialized in creating unique concepts for cosmetic retailers. After each work we made, we created the most profitable structure both for the shopper and for the retailer. We always use the right product

18 |July 2019

at the right place, in order to designate strategic products and their purpose to our customer.

Describe the experiences, achievements or lessons learned that has shaped the journey of the company.

Flormar had humble beginning but eventually we managed to have our own fully automated factory. As a fast and evergrowing powerful brand; Flormar is now proud to be a global company, having great relations with countless countries around the world.

Our hard work, professional attitude and determination, we reached our goals in a record-level time frame. With strong geo-cultural advantages, Flormar is always in the right place, at the right time. Flormar has always been lucky to work w th strong and the best poss ble partners n the world. As I mentioned in the previous question, our main advantage is certainly being as fast as possible in every aspect. We innovate, produce, most importantly distribute very fast according to our local customer needs. The strength we get from our strong global partners, helps us to analyze and understand local needs of different markets allowing us to present the fastest solutions and offers possible.

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To exist both in domestic and foreign market is very important and crucial to Flormar, in a world of full globalization. There are 195 countries according to UN. We’re present in majority of them today from East to West; Flormar has reached almost 1.000 mono brand stores, in more than 110 countries.

In addition, we always try to keep up with the new trends around the world and we are proud to be one of the very few makeup brands that does it all. We work together with the best consultants that hold global influence in the makeup industry.

Give a detailed description of your contribution over the company and the industry.

There are two main ingredients in the makeup industry: Country of origin and claiming professionalism. Both these two aspects may cause average women to feel a bit frustrated. Why? Because she may feel exposed and benchmarked

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with unreachable beauty goddess such as an American supermodel or a French actress. On the other hand, she can feel stressed and even feel offended to shop because she thinks professional products are very far away from her knowledge in make up. We dedicate ourselves to tear down these two taboos. We will always pay close attention to our customers wants and needs. We want to make her feel like her best friend is giving her advise during her shopping experience at Flormar retail stores. We are always smiling, humble, and helpful to our customers just like their best friend.

Flormar is well aware that the cosmopolite character of Istanbul adds a lot to the dynamism and proactivity of Flormar. With the example of a city that connects Europe and Asia continents, Flormar gets together with its customers and strengthens the bond.

of course, we never give up on the innovation!

Where does the Flormar see itself in the long run and what are its future goals?

As a hospitable company culture, we want to keep the ‘best friend’ mental ty going, because our values are important and they state where we stand as a company. The intimate feeling is always welcome and we do our best to make every woman feel good about herself.

Flormar will always continue to expand, to multiply in color and variety, to sparkle and to enchant with its every aspect. If I need to be more specific about our long-term sales goals, I can say that we challenge ourselves to double the company’s sales volume every three years.

We develop our products at the expected quality while keeping our price range a very affordable level. And

July 2019| 19

Schnitz Providing Australians The Benchmark in Schnitzels

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he statement “food is for life”, while often referring to the notion of food to keep us alive, also describes its necessity to satisfy the soul. With consumers more interested and curious about the variety of food they eat, taste plays a crucial part in this ever-increasing curiosity.

People’s taste in food also diversifies with the geographical area, regional culture and the availability of ingredients.

franchise of the month Australia is rapidly becoming the food diversity nation of the world, having many different food options with mouth-watering tastes and flavours.

Schnitz is an Australian, fast-casual restaurant and franchise network,

specialising in hand-crumbed, panfried schnitzel dishes.

A privately-owned Australian company, Schnitz is run by the Dyduk family. Roman Dyduk has been designing, building and operating successful hospitality venues, including Schnitz, for more than 40 years, with his sons Andrew and Tom Dyduk joining him in 2007.

Armed with feedback and demand from their loyal customer base, the Dyduk family established two specialist schnitzel cafes in Melbourne’s CBD, branded Schnitz. In 2009, they opened what is now known as Schnitz’s no. 1 restaurant, a hole-in-

Schnitz is dedicated to providing Australians the benchmark in schnitzel making; combining culinary tradition with modern methods, fresh ingredients and a commitment to make every schnitzel to order.

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Franchise of the Month

Andrew Dyduk Co-Founder & Managing Director

Schnitz

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July 2019| 23

Bringing Taste from Home When Roman Dyduk migrated to Australia from Poland in 1970, he quickly realised how hard it was to find a schnitzel that reminded him of home. Schnitzel making for him was a true art-form, with his passion and dedication for satisfying his customers ultimately leading to the creation of Schnitz.

Specialising in traditional, pan-cooked schnitzels, the menu at Schnitz is dedicated to mixing the age-old culinary tradition with a modern Australian twist.

With chicken, beef, pork and a new vegan schnitzel, Schnitz offers a variety of wraps, rolls, salads and plated meal options, plus sides. Customers can select their own schnitzel crumb to personalise their meals, with the menu also offering vegan and gluten free options.

Schnitz is dedicated to creating dining experiences to suit all tastes and dietary requirements, empowering its customers to customise their meals.

A Dedicated Administrator Andrew Dyduk, Co-Founder and Managing Director of Schnitz, stepped into his role after many years’ involvement in the development of the Schnitz network, helping to build it up to where it is today. Within his day-to-day role, Andrew focuses on the international development of the Schnitz brand, having previously led a team responsible for selecting the best franchise partners, researching and selecting suitable sites, designing and building the stores, marketing and working with franchise partners and store managers to grow their businesses. the-wall store in Richmond, Victoria. A Hawthorn store soon followed in 2010, with Melbourne Central in 2011 and Elizabeth Street, Chadstone, Knox, Doncaster and Southland in 2012, before phenomenal growth across Victoria and the rest of Australia.

Schnitz’s first interstate restaurant opened in Liverpool, NSW in 2014, with the first Queensland and ACT restaurants following in 2015, the first Western Australian restaurant in 2017 and the very first South Australian restaurant opening in October 2018.

Today, there are more than 70 Schnitz company-owned and franchise restaurants across the country. The company has turned schnitzel making into an art-form and continues to make the perfect schnitzel to the exact recipe that was taught to Roman by his mother many years ago.

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Prior to starting at Schnitz alongside his father and brother, Andrew ran a successful technology company in Melbourne, which he also co-founded. Eventually leaving that role, Andrew jumped into Schnitz with his brother and father, collectively making the decision to remortgage the family home to get the business off the ground.

Committed to Quality At Schnitz the team is focused on and dedicated to its people, with a strong passion for creating the perfect schnitzel with every order. With over 70 stores nationwide, its expansion in Australia has created more than 1,500 jobs across both franchise and company-owned restaurants and has seen 11 in-store recruits transition into positions at Schnitz’s head office; an exciting result for the business.

Only working with franchise partners who believe in the

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brand and the quality of food, Schnitz is keeping true to the Dyduk’s family-oriented approach to business. The proof is in the pudding, with more than 10 franchise partners operating multiple restaurants, highlighting the growth opportunities created by Schnitz.

Global Approach To deliver higher customer centric oerings, Schnitz has its ears to the ground on what customers are really wanting from their dining experience and the much-loved schnitzel.

The company will continue to solidify its national footprint and gain more awareness amongst the desired audience, scoping for international expansion. The Schnitz name is trademarked in over 60 countries worldwide

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July 2019| 25

OF A SALES STRATEGY

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very business thrives solely on its sales as the revenue generation revolves around the efficiency of its sales strategy. This strategy can only be devised by engaging in the creation and implementation of a sales management system. It is a technique of formulating sales strength, synchronizing sales operations, and applying sales skills that lets a business to constantly improvise and exceed its sales targets.

Sales management aids the functioning of activities and tasks which are involved in the dispersal of goods and services.

Selling a product or a service, even to an average consumer needs strategic planning and its effective implementation. One thing evident in a product’s life cycle is that sales management isn’t as easy as it sounds.

It depends comprehensively on crafting the organizations’ offerings in terms of the targeted market needs and desires, and using evaluation, communication and distribution.

Sales management as a terminology directly applies to the section of a business that interacts with a prospective customer and attempts to convert it into a sale. Although this task sounds effortless, prolonged research and planning are involved behind its execution. On a less technical note, sales management can

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devised strategy. To be precise, a sales workforce is as important to the organization as increased profits. Evidently, both these factors are inter-dependent. Therefore, a sales manager or any employer has to craft up a proficient team to meet the organization’s desired goals.

This task of staffing competent sales representatives requires an employer to consider certain facts.

For instance, if the organization functions locally, a sales representative with the knowledge of the local language would be the desired candidate. Other such constraints, which should be considered while hiring a candidate include, familiarity with local geographies, willingness to travel, to work on varying time zones etc.

An effectively working sales team will carry out all the vital tasks that directly lead to the sale of a product, thus resulting into increased profit.

be called as the art of assessing and surpassing the sales objective of an organization through efficient planning, controlling, budgeting and effective leadership. An efficient sales management strategy can act as a massive turnabout for any organization in its long run.

The process involved in sales management: Ÿ Planning the Sales Process: The primary task in the hands of anyone managing the sales of an organization, before even forming a team is planning the sales process.

One has to analyze who’d be the prospective buyers and construct a sales plan to meet their requirements. For instance, an organization which sells computers plans to enter a new market. To do so, it will have to devise a sales plan based on an extensive research about that market’s economy and the scope of their product’s sale potential. The channels of targeted audience; be it online or offline should be adequately analyzed, and recognizing the geographical areas where the organization would thrive should be considered as a priority while planning a sales process. Ÿ

Hiring the right people: Efficient staffing plays a vital role in the accurate functioning of any

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Designing the Sales Strategy: A sales strategy is fundamentally the most vital requirement of an organization in order to sell its products and gain profits. This strategy is usually formulated by the aforesaid sales team. But for a strategy to be derived, the manager of the team has to provide insights and essentially indulge in the activity. This strategy should be

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Pitching Success

based on the factors considered during the planning of the sales process. The designing process of the strategy should include clarity and shouldn’t jeopardize the integrity of a team member. Every team member’s performance should be assessed and provided with guidance during difficulty in attaining targets or deadlines.

Regular appreciations and rewards account for improved work motivation and performance. Such a design of the sales strategy when implemented, prove to be beneficial for the organization as well as the team members. Ÿ

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Forecasting the Sales Results: Positive sales forecasting is possible only by a productive analysis of the organization’s sales patterns and also considering the current trends in the industry. This allows one to interpret the number of sales one can achieve in the next term. This analysis is provided by the sales team with the data they have collected over the time, about the amount of leads turned into customers and the leads which are yet to be converted for business. By the use of sales forecasting, the future sales plan can be assessed, providing an opportunity to employ experimental strategies and methods. This also allows one to expel the old and unproductive strategies.

Reporting the sales: The sales reporting process inspects the efficacy of the various sales strategies applied currently or previously. It is essential to measure the performance of the sales team as well as the proposed sales strategies to evaluate their productivity. The sales team should be required to provide reports of the tasks executed based on which, the future decisions must be taken by the management to implement measures of improvement.

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Analyzing the Sales Efforts: The resulting productivity of the sales strategies should be constantly measured. Every strategy implemented must be evaluated pertaining to the data of its performance, so as to understand how well it has been executed. This aids the sales team in analyzing common errors in the strategies and achieves enhanced sales.

Why sales management isn’t a walk in the park: It’s a common stereotype that sales people work comparatively less than people in other departments. The role of a sales representative is not just making voice calls and having conversations with people. It involves a giant of an effort in converting a lead into a customer. This isn’t feasibly possible unless a sales representative possesses equivalent skills and smart work techniques. The sales department in contrast to any other workforce is accountable to target achievements and regular performance reviews. This creates a constraint which evidently proves the complexity involved in the profile of a sales representative.

Since sales people personally interact with a probable customer, they gain the benefit of being able to gain knowledge which will help in performing their sales pitch and offerings to the customer. A sales person is also responsible in building trust and loyalty between customers and businesses. This can only be achieved pertaining to the transparency between the sales person and the customer. While making sales interactions, urging a customer to recommend a friend or provide positive feedback draws an impact on the development of the business through brand awareness and sales.

Efficient sales person not only make a sale, but also build a continual impact on the customer. Long term customer associations lead to repeated customer referrals that increase the organization’s reputation. To conclude, sales play a pivotal role in the all-encompassing growth of an organization and thus, cannot be overlooked.

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Chili House

Serving the Taste with Fresh and Healthy Food

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Describe the experiences, achievements or lessons learnt that has shaped the journey of the company. Give a detailed description of the CEO’s contribution over the company and the industry.

In an interview with insights success, Mr. Sami Daoud, CEO of Chili House describes the strengths and uniqueness of the company.

Upon completing my law degree in 1998, I re-entered the Franchise world and quickly developed numerous brand concepts including, Philly USA, Everything Yogurt & Banana, Frullati Cafe & Bakery, and Gold Star Chili restaurants. 5 Years later, I joined the Chili House Team in 2003. I believe that the combination of extensive restaurant experience as both franchisee and later as franchisor with a desire to carry on the tradition of building quality cultured brands for my family, investors, franchisees and partners was the driving force that drove the brand from 12 stores in Jordan to over 34 locations in 6 countries within 10 years.

elicious food is all about the best ingredients and recipes but also require adequate cooking skills and processes. With a phenomenal flavor, also comes the concern about eating healthy. Food acts like fuel for the human body, so it must be fresh and healthy. Chili House makes this point a priority. A Jordan based restaurant brand, serves up fresh delicious food to their customer without adding any additives or preservatives.

Below are the highlights of the interview between Sami Daoud and insights success: Give a brief overview of your company and its vision.

In 1985 Chili House was born! Ever since, the company is continuously striving to achieve the highest standard of satisfaction for its customers and service providers. The company is all about creating memorable experiences and long-lasting relationships based on handcrafted food quality, superior hospitality, use of innovation and a little bit of fun along the way!

From the beginning, Chili House’s primary focus has been to maintain an exceptionally high level of food quality. The secondary focus has been on remarkable hospitality, by going above and beyond the customers’ expectations to make sure that with each visit, we have effectively lifted the customers spirits, and thus their experience, to a new level. The third priority relates to the stores themselves, via a perfect balance of modern and old design with an exceptional attention to detail and cleanliness.

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What are the cutting-edge products/services offered by Chili House?

As far as products go, our Chili Burger, Chili Cheese Fries, Cheese Coney Island hot dogs, and Chili Cheese 3-Way Spaghetti are exceptionally unique to our brand. For services, we would feature our innovative and user-friendly phone application and online ordering system of delivery.

Our phone app includes features such as a rewards program that allows our customers to enjoy discounts and special offers, just by checking into the restaurant. They are rewarded on each visit. Second primary feature is the “Chili Box” feature, which allows our customers to browse through their choice of Rock, Classical, Hip Hop, Jazz, Newest Top Ten songs and Modern Arabic. Through the app the customers select the song they want to listen to while dining. The stores are also equipped with volume controlled speakers at each of our tables, so the costumer can “turn it up, when the customers selected song is playing”.

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Service Promise of Making you Smile through our Exceptional Hospitality.

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Sami Daoud CEO Chili House

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What are the special franchisee strengths that make Chili House unique from its competitors?

The greatest strength of Chili House is its exceptional customer experience. When our 5-Star Hospitality process is combined with our 5-Star food quality and freshness, it is an experience that keeps consumers returning for more.

Add to that, our menu variety, which is executed with ease through our streamlined kitchen processes, and you have a “Recipe for Success.”

Fresh everything, and we mean, ”Everything”, from our “on premises” prepared Fresh Cut Fries, Unique Cincinnati Chili and Natural Angus Burgers, to our Onion Rings, 100% Chicken Breast Patty, and 100% Organic Fresh made Salads and Dressings. All made with ease and prepped once in the morning for that business day’s consumption.

Another strength or differentiating factor, is that Chili House is a full service fast casual service style with real china and silverware at a quick service menu price point.

This provides a wide range of advantages such as, no waiting in lines, no opening of paper and plastic containers in order to eat your meal and no carrying trays and loading up on your own napkins, plastic forks, etc. Finally, Chili House has a proto-type to fit any investor’s budget, and thus allowing for quick brand entry and brand penetration into any new market. Chili House provides 6 floor plans & designs, from 2,500 square foot flagship free-standing units with drive-thru all the way to 220 sq. foot kiosk designs.

Where does Chili House see itself in the long run and what are its future goals?

Chili House will use the current franchise model to expand its presence throughout the region and the world. We currently have 9 locations in the pipe line for North Africa and Europe, with a goal of being 100 stores strong in the next 3 years. At the same time, our executive team will continue to research the industry and adopt best practices for maintaining such an aggressive growth strategy.

Through total quality driven management and implementation, we will continue to succeed and grow Chili House on a Global Scale.

Home of Handcrafted Burgers, Coneys and Ways

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t goes without saying that the size of sports market of present day is vast, where tens of millions of youths playing sports every day. But, like with so many other industries, it had been too fragmented, too timeconsuming and too confusing. As a consumer, one has to deal with several different vendors for uniforms, equipment, trophies, etc. In addition, the focus was more on the sport itself instead of on the individual athlete.

Since 2008, Destination Athlete® is building better communities through athletes. The company exists to help the youth and high school teams get to their personal destination by providing a one-stop resource with everything a team needs in order to thrive and succeed.

“The first ten years of this company have focused on providing superior customer service and a fervent devotion to changing the conversation around sports. We are looking forward to what the next ten years will bring.”

Since the very beginning, Doug Dickison recognized that the industry was also lacking a focus on holistic development. The need for a more all-inclusive approach to address athlete needs resulting in the creation of Complete Athlete®360. It is a holistic, customizable development program led by a best-in-class team of experts proficient in various facets of personal development in areas often overlooked in youth sports. The goal of Complete Athlete®360 services is to develop successful teams and organizations by helping to create winning cultures, respected leaders and connected people.

A Visionary Chief As parents are involved in the coaching of youth sports in his town, Destination Athlete’s® Founder and Chairman, Doug Dickison, had ideas for a better way of doing things. He seized the opportunity to drastically change the youth sports market by spending the next two years creating a business plan, researching the existing vendors in the market and looking to companies that put their customers first. On July 14, 2008, Destination Athlete® became the first and only one-source solution for the very lucrative youth sports market. The company’s vision: “Everything Team, Everything Better™.”

The Complete Athlete®360 approach allows these experts to embed themselves in a team or organization’s culture and become a part of it. They get to know people and make personal connections. This allows them to provide a lens for the leaders to help reinforce their goals and develop their own people. These services are then customized to meet the specific needs of each client. The Complete Athlete®360 team of professionals collaborates throughout the entire process to ultimately deliver transformational, sustainable results.

Comprehensive Offering Destination Athlete® came out of a need for much more than the market was providing to the athletes, parents, and coaches. Hence, the most comprehensive offering was born. Four key areas were identified as the main focus including apparel, equipment, fundraising, and performance. Doug says “We view ourselves as the most thoughtful company in the athletic community, taking care of youth sports teams with our comprehensive holistic solutions and world-class service”. Further, he says “We strive to be the single recognizable choice of teams who have a quest for development and/or winning.” He adds,

That sentiment is echoed in this customer’s recent experience with Destination Athlete®: “Wanted to let you know both the girls and boys team as well as us coaches are thrilled with the teams’ new clothing! Most importantly, I would like to let you know that, hands down, you have been the best company that I have ever worked with in almost 30 years of coaching!

Great products, great artwork, speed in delivery and awesome communication made this experience with Destination Athlete® wonderful! We look forward to working with you through the years.” ~Mike Schiavo, Mainland swimming

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Turning Consistency into Achievement In his experience as a small business owner, Doug’s unwavering belief in the business is the key to his success along with a good business plan and a full understanding of the economics of the market. Destination Athlete® is now a national company with 96 franchises in 17 states and continues to grow. For the fourth year in a row, Destination Athlete® has been named a Top 500 Franchise ranked #216

by Entrepreneur Magazine. Each year Destination Athlete’s® ranking has continued to climb. This positive exposure has given prospective entrepreneurs the ability to see the value in owning their own Destination Athlete® business. It allows them the opportunity to combine their passion for sports with a rewarding career in the evergrowing youth and high school sports industry.

Testimonials “Complete Athlete®360 is truly an all-inclusive program designed to help our entire community reach their optimal performance goals. Whether on the field, in the classroom, or out in the world, we are better prepared to engage in and reach our full potential” ~Meredith Santowasso, Director of Summer Programs, Rutgers Preparatory School “We chose to partner with Complete Athlete®360 because of the depth and quality of the programs it offers and its topnotch professionals with whom we can work. We have had an excellent experience and are excited about the development it has and continues, to offer our coaches and students.” ~Jan Hathorn, Director of Athletics, Washington and Lee University

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Can a business

thrive in the age of continuous innovation?

— By Bea Tartsanyi, Innovation Lead Endava

The short answer is simple: yes–by con nuously accelera ng progress against your innova on agenda with your highest focus on execu on.

But let’s take a step back and look at this from a wider perspec ve.

The fourth industrial revolu on, emerging technologies, high growth disruptors from le , right and center, and changing customer expecta ons are now the norm–and we all know con nuous digital transforma on and innova on need to become core skills in business to cope. It is now a fact that failing to quickly address digital disrup on will result in ground lost to compe tors and disruptors.

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For some, this might seem like a daun ng challenge because they don’t know how to go about it.

However, the good news is that you don’t need to do it alone. With expert guidance and acquisi on of the right skills, organiza ons can accelerate innova on and deliver business value at speed.

I see innova on as a con nuous loop of ac vi es; where long term strategic wins will be made out of smaller, quick wins by following an agile cycle of discovery, tes ng, and itera on.

empathy, ability to understand and interpret technology trends, or ap tude to choose and apply the most fi ng innova on methodologies. Some might naturally possess these skills, and some might need to build them over me. But any business focused on remaining relevant–let alone thriving–in the age of con nuous innova on should consider star ng this process sooner than later.

Successful innova on programs need to stand on the right building blocks: Strategy

But effec ve delivery of these ac vi es requires building a different set of skills–exemplified through curiosity, crea ve problem solving,

Build the founda on on which innova on can thrive. Understand your current situa on, ar culate www.insightssuccess.com

Pitching Success

your future state, and develop a roadmap that will take you there.

Spending the right amount of me here will help you avoid the “innova on theatre syndrome�.

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Execu on

Scale

Think about the tools, methodologies, processes and skills your team need for rapidly churning out ideas and turning them into reality.

Determine how can you drive progress through the en re organiza on and shi from an old failure-prone, siloed mindset towards a more collabora ve and July 2019| 37

entrepreneurial culture with a "fail fast, learn quickly” mentality.

These building blocks are equally important; however, the most cri cal element you need to secure is having expert capability to execute ideas, as this will deliver the biggest impact to your program. A master at bringing innova ve ideas to life, Steve Jobs had a proven angle on this challenge:

but mighty” works best. Ÿ

Explore the “art of the possible”: don’t get stuck in the here and now. Dare to dream up the future and find clever and quick ways that can help you test your assump ons.

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Prototype, test, prove, iterate–and do it as quickly as possible: instead of was ng money on years of development only to find the solu on you were working toward is no longer relevant, find quick ways to prototype your idea and test it with end users as soon as possible. Draw learnings, make changes, and do it again.

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Consider the path to produc on: involve senior stakeholders early on. Don’t surprise your IT security and architecture teams with your shiny new project a day before you want to launch. Plan for how your pla orm can scale, from a system and support perspec ve as well as the staffing overhead required to sustain it.

“To me, ideas are worth nothing unless executed. They are just a mul plier. Execu on is worth millions.”

Once you are ready to get started, here are a few addi onal principles to bear in mind: Ÿ

Start small: before you a empt to scale your program, run a few smaller projects. Draw on key learnings, iden fy what went well, and what could be improved. Even at this early stage, choose projects which are aligned with key company objec ves, so you can demonstrate how your innova on efforts and investments are helping to accelerate solu ons to key business problems.

Having this connec on will support your funding discussions.

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Understand the problem: before you begin idea ng on poten al solu ons, ensure you properly understand and unpack the problem from both the perspec ves of customer need as well as an internal business problem.

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Build dedicated cross-func onal teams: collabora on and cross-pollina on of diverse exper se and individual perspec ves will create exponen al returns on innova on investment. Select members whose disciplines are germane to your problem (business knowledge, UX, technical delivery, etc.) and make sure to keep the team lean. “Small

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The exci ng thing about innova on is that it never ends. Pay a en on to incremental innova on to keep con nuously improving your core proposi on, while at the same me think about the "art of the possible". Push your boundaries and exploit technological innova ons and new business models.

Successfully caring for and combining these aspects will posi on your business to thrive in the age of con nuous innova on.

Ar cle originally published on the Endava blog on February 4th 2019

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Figurella Rejuvenating the ‘B’ in the Beauty

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n this growing world, Fitness should be admired and prioritized by every individual. As obesity is causing many major problems to many women, it has became necessary to approach significant methods for fit and a healthy body. Figurella understands such need and offers result-oriented methodologies to combat the weight loss problems in women. With such a great initiative, the company is flourishing in all the direction with a vision to make a difference. Moreover, it is also expanding and planning to open the next 50 locations in the next five years with an objective to facilitate as many women as possible.

Insights Success appreciates contribution made by such organizations and feels pride to feature Figurella in its special edition “The 10 Best Franchises to Open 2019”.

Spreading Awareness through a Brand Figurella has well being through commitment and results.

It’s mission is to offer women a scientifically and naturally based weight loss method, personalized to fit a person’s specific needs with guaranteed effective and efficient results. It believes in the power of results giving it the first priority. It states that the company is deeply committed to its customers and the pursuit of their goals and dreams.

Being a lifestyle brand, Figurella focus on quick fixes by going above and beyond the industry. The company believes in the power of results, above anything else. It is deeply committed to its customers and the pursuit of their goals and dreams.

Figurella allows a uniform reshaping of the female figure through utilizing naturally and science-based system that allows the body to lose the inches excessively and to tone specific areas, different for each individual.

The method uses 2 main technologies: BUBBLE As per company’s insights, during the movements in the bubble, the muscle contracts and exerts pressure on the fat cells. Once the fat cells are compressed, smaller particles of fat are released into the extracellular space found in the

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area, which need to be eliminated immediately, otherwise they are reabsorbed by the surrounding cells via osmosis remaining in the body.

Figurella is able to interrupt this vicious cycle by calibrating the temperature in the Bubble. An enzyme called lipase, at an established temperature of 98.6°F/36.8°C, intervenes in the process of metabolizing the smaller fat particles that had been expelled. The blood and lymphatic system take care of transporting these particles to our kidneys which takes care of finally expelling them.

OXYGEN It also stated that the oxygen bath allows the company to accelerate the fat and toxins removal from our body, it also purifies the body in general. The oxygen permeates best when the skin is humid, which allows for a complete transportation of the oxygen molecules to the rest of the body. An oxygen bath for up to 72 hours provide lots of benefits to the body. By attending at least 2 sessions each week, there will be a gradual decrease in inches in the desired areas of the body and the level of oxygen in our body is constantly maintained, which in turn helps speed up our metabolism.

Steps for being ahead of Competition With more than 35 years of experience, Figurella® is offering exclusive service as they claim to be authentic and one step ahead of competition. It utilizes natural methods inorder to reach their desired goals and also offers fast return on investment. It claims that any businesses can be successful with relatively low numbers of customers.

Below are some additional points that shows how Figurella® is tackling its competition: ® Ÿ Exclusive service, Figurella method is unique and it does not have a direct competitors. Ÿ More than 35 years of experience. Ÿ Fast return of investment. Ÿ Business can be successful with relatively low number of customers. Ÿ Use of natural methods to reach the desired goals. Ÿ Business can generate revenue with relatively low number of employees.

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Women well-being through commitment and results.

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CRISTINA LELLI President Training and network are part of the know how of the owner and not of the employees. Ÿ Training and certification is always offered by Figurella® Corporation. Ÿ In the royalty is included unlimited maintenance of parts. Ÿ Italian appeal of the brand in a foreign country. Ÿ

A Glimpse about Figurella In 2012, Figurella® introduced its method to the United States. With over 350 locations in 20 countries worldwide, it is the largest women’s only fitness center and spa.

Indeed, it have 200 centers in Italy, about 50 in South America, and more in the rest of Europe. The company also states that it owns around 7 locations in South Florida.

The Figurella® model is a fixed retail location providing personal training sessions and health guidance that provide a wide range of variance to the benefit of the members. The operating model is simple in nature and operational complexity, but delivers an extremely diverse and high-end experience to their performance-oriented customer base.

Into the Shoes of the Leader She lives for Figurella. She is hands-on and active in the locations on a daily basis and what not. She is Cristina Lelli, President of Figurella Being the President of Figurella, Cristina Lelli has taken the company to a recognizable stature.

Figurella and any other possible life change affects women physically and emotionally. She states that Figurella is not incepted to only support the fitness aspect but also the psychological well being of members. The clients find a family in company’s teams that will always welcome them with a smile and a positive attitude.

Testimonials: “I did my first session today in South Beach location and had an amazing experience.The staff is very attentive & knowledgeable, & the studio has more of the spa feeling.

It's definitely not your average workout experience, it's simply another level of feeling good while taking care of your body & soul. It felt so good knowing that my whole body is getting precious oxygen for entire 15 min while being in oxygen capsule. Highly recommend it to all the women who love themselves enough to have this amazing spa like workout experience. The manager takes care of the clients with such a great positive energy and beautiful smile on her face.” - AGATA “Truly amazing, at first I thought wow a bit pricey but it is definitely worth it. I’m down 20” and 15 pounds in 2 1/2 months, the staff Caterina Sarah and now Julia are motivating and supportive. I look forward to working out and the meal plans have been super helpful with my weight loss!” -KARINA

Being a woman that has been through all the possible life’s challenges, she effectively understands and gives the best suggestions to each one of her clients. It is been emphasized by the company that hormonal changes, pregnancies www.insightssuccess.com

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GoliathTech Inc. An Unequalled Offering in Piling Solution

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he strength of a construction depends on how strong the foundation structure is designed. Construction is a challenging industry, where everything is related to planning and erecting of physical formation with specified skills. When building any type of structure, piling is the basic but also most essential part of the construction since they support the structure and transfers the load of building at a deeper level. GoliathTech Inc, a helical screw pile solutions provider combines advanced technology with modern engineering to strengthen construction projects and support residential and commercial construction projects for a diverse clientele.

In an interview with Insights Success Julian Reusing, CEO of GoliathTech, Inc. shared information about the company’s cutting-edge solutions and its potential future in construction industry.

Below are highlights from the interview conducted between Julian and Insights Success:

combined strength with know-how to offer the best piling solution to support a project. It is a strong, safe and innovative company that never stops improving so that one may benefit from unequalled quality products and services.

GoliathTech Inc. is the leader in engineering, design, manufacture and distribution of helical piles. GoliathTech Inc. has a wide range of applications within the field of construction, foundations, housing, solar, underpinning, signage, decks, swimming pools, agricultural infrastructure and so on. It operates with over 200 open franchise units globally. The network of franchisees does more than merely carry out simple tasks; they put their vast experience to work to guarantee optimal anchoring of each pile.

GoliathTech Inc. carries over 1500 constructions projects every single month What are the cutting-edge products/services offered by GoliathTech?

Founder and shareholder of ISI Connect (cabling company); Ÿ Founder and shareholder of Memory Experts International (MXI) Inc. Ÿ Founder and shareholder of GoliathTech Inc.

Helical piles are faster to install and have a higher bearing capacity. Helical piles are drilled into the ground and will not destroy the land around your project as there is no excavation required. GoliathTech manufactures screw piles using high quality recycled steel. This conserves natural resources and energy and reduces the overall carbon footprint. Screw piles are also useful for the support of temporary structures since they can be removed and reused with little to no change in structural integrity. This is very different from a driven pile or drilled shaft or a grouted anchor which are often just abandoned. Some screw piles have been in place for several years, have been removed and reused at another site.

Les Pieux Goliath Quebec, Canada Corporation was founded on June 15, 2004. Julian Reusing (CEO) purchased this manufacturer of helical piles in 2013 and created GoliathTech Inc. GoliathTech Inc. is a manufacturer and franchisor of installers of helical screw piles. It has

GoliathTech manufactures 100% of their products in the North American factory. GoliathTech has many different types of heads to suit any project. The engineering team can draw and have GoliathTech produce any custom heads needed.

Give a brief overview of your company and its vision.

Julian Reusing is an accomplished entrepreneur. He has founded and owned a few companies in the past (19942011) to today: Ÿ

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We manufacture, we design, we distribute, we support (engineering, customer support) all our GoliathTech Franchisees worldwide.

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The GoliathTech product is fully galvanized from top to bottom including the leveling head and the bolts. The piles are thermally protected against frost with polyurethane insulation to protect against heaving.

GoliathTech is the only screw pile company that offers piles with engraved lot numbers and to allow for traceability of our product. We know exactly what pile comes from what lot even once it is put in the ground. We have traceability right back to the mill report from the steel suppliers.

Give a detailed description of the Founder/CEO/Management’s contribution over the company and the industry.

Having grown multiple companies in multiple industries, from zero up to the global leader in every industry he played in, the CEO of GoliathTech has brought to this industry a high-tech approach to this industry. The founder, Julian Reusing, has brought the company to one of the fastest growing franchises globally in 2018.

What are the special franchisee strengths that make GoliathTech unique from its competitors?

GoliathTech Inc. is building code compliant in every country we operate in globally. The company has a wide range of certifications and it is continually searching for new ones that would be pertinent to our product and installations. Ÿ Ÿ Ÿ Ÿ Ÿ

Julian Reusing CEO GoliathTech Inc.

Canadian Welding Bureau: CWB Canadian Franchise Association (CFA) And many more Ÿ Ÿ

GoliathTech Inc. owns utility and design patents in Canada and the U.S. Describe the experiences, achievements or lessons learnt that has shaped the journey of the company.

From the expansion of our franchise chain from 0 to over 200, we encountered all kinds of challenges and had to lean to learn to open 2-3 locations every month smoothly! From screening out ideal candidates to expanding internal support systems at a hyper pace we have mastered the art of opening new franchises without problem.

Where does GoliathTech see itself in the long run and what are its future goals?

We see ourselves as the global standard defector of helical piles and trend setter.

Certified ISO 9001:2015 (Quality management) Certificate number: Q101242 Certified ISO 14001:2015 (Environmental management) Certificate number: Q101242 CCMC #13675-R Certified ICC-ES Certification ESR-3726 American Welding Society: AWS D1.1

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Signal 88 Security Providing Peace of Mind ignal 88 Security offers a full suite of world-class and industry-leading security services with a mission to make businesses and communities more secure.

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propose a generic solution, but instead one that is tailored to the needs and desires of the consumer. Following, are the flagship services of the company, which combines prominence and costeffective security solution together.

The vision of Signal 88 Security is to provide an innovative approach to security services for residential, commercial, and industrial clients. This is based on a fundamental belief that safety is a basic human right and need.

Their vision statement is “we’re here to provide peace of mind to pursue passion in life.”What this really means is that the company recognizes that its clients have a purpose, which they can only fulfil if their physical environment is safe and secure. A healthy and safe environment gives neighbors and local organizations the opportunity to prosper. Signal 88 is guided by a set of core values: Passion, Honesty and Integrity, Relationships, Serving, and Learning.

Mobile Patrol: Signal 88’s unique mobile patrol model is proactive, not reactive. The presence of a trained officer behind the wheel of a highvisibility SUV deters crime and gives the community the peace of mind they deserve.

Industry-Leading Technology: Signal 88’s state-of-the-art 88Edge technology helps officers patrol safely and effectively. Their digital reports – including photos, videos, and GPS data – are always available to the clients for total accountability. The clients have access to online dashboards where they can customize workflows for their properties.

Assisting in Every Step Signal 88’s services, and franchisees are able to provide customized solutions based on territories. Instead of large companies providing standard services across the country, the local owners are more in tune with their communities, thus can offer customized solutions with an advanced level of customer service to their clients.

On a franchisee level, Signal 88 is proud of the fact that over 80% of its owners are from either military or from law enforcement department. Their passion to protect their communities make them great operators and partners for their clients. The franchise headquarters provides franchisees with sales support, payroll processing, lead generation, telemarketing and email campaigns, marketing and website support, an industry-leading

Fully Customizable Solution Signal 88 provides a niche service, so they know that a single approach can’t be applied to every property or situation. The promise begins with first listening to the customers’ need and learning the desired outcomes. This helps to create a customized solution unique to the customer, property, and personnel’s needs.

The next step is to conduct a full site assessment, bringing in the expertise and recommendations of the Signal 88’s trained staff. The company won’t 46 |July 2019

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Devotion to service is at the very core of the people who wear our uniform.

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Reed Nyffeler CEO Signal 88 Security

core values of Passion, Honesty and Integrity, Relationships, Serving, and Learning have shaped how it does business every day and continues to guide its growth. technology platform, in-house financing, and much more so that the owners can focus on what they do best.

The Visionary Reed Nyffeler, CEO of Signal 88 Security, was instrumental in introducing and developing the franchise model to the company and industry. Serving as its Chief Executive Officer, Reed oversees the overall direction and vision of Signal 88. He also manages the research & development, administrative duties, sales and marketing strategies, and general operations. His vision is key to bringing in new franchise owners, and as the network grows, his vision remains constant. He continues to introduce new ideas that helped the company scale and increase profitability for the franchise owners. Prior to Signal 88 Security, Reed played a crucial role as the Regional Sales Manager at Black & Decker in the Midwest and later became the National Sales Executive for a prominent holiday lighting distributor and developed the distributorship program.

Drawing the Future Roadmap Signal 88 Security strives to be the largest physical security company in the world. Although it has some ground to make up, the company has grown rapidly and is confident that the franchise model sets it up for long-term, sustainable growth. This is easily seen with consistent double-digit growth year over year and new national partnerships coming to fruition constantly.

Testimonials “Best technology in the security business, well-managed, and ALWAYS professional.” -Jamal Powell, Fort Myers, FL “Our residents are familiar with a number of the staff on a first-name basis, which adds to the level of service, security, and overall resident satisfaction.” -Kip Rasmussen, Denver, CO

Keeping Values as Asset According to the Signal 88 “The most important lesson learned is to have a clear vision and always remember your core values while living out that vision.” The company’s

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echnology, technique—name it, the world has bestowed some remarkably adaptive implications and stimulated them into becoming a global brand. Yet, many organizations are striving to attain the full benefits of being a globally recognized brand. To stretch out confinements, various organizations often offer franchise licenses to franchise owners in potentially profitable regions for acquiring a better customer approach. Instead of starting from a scratch, an individual can purchase a franchise and start with a proven business model that has a more probability of achieving success.

With adequate management and guidance, one can easily flourish in the business world. Franchise business strikes down certain hardships and struggles that might be faced in the start-ups. Choosing franchise 48 |July 2019

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Franchise Ecosystem

businesses over a start-up could prove as a better idea, as it has more fruitful benefits that of any initial-staged businesses.

An Established Open System Unlike any start-ups, a franchise business allows an individual to carry out the operation directly from the established foundation. From brand cultivation and marketing to future plans and customer base, a new franchise owner is blessed with almost everything. An outlet of a franchise ensures the idea of following the similar business modules and operational methods can be more effective. And, implementing some new tweaks in such absolute aspects makes the task easier for a distributor.

In addition, it also allows professionals to overview the business reports and key performance indicators which aid www.insightssuccess.com

one to adapt and make appropriate business decisions. Besides, a strong support system is often a necessity rather than a want. It supports an individual in maintaining balance between both independent ideologies and the brand’s business modules. The support mostly includes the vast knowledge about the franchise and an expertise outlook on products. With such system, many new business personalities can perpetually sustain in the massive markets.

Less risk factor and Higher Success Rate One of the primary concern factor and the misconception in franchise business lies within the limitation of autonomy. Unlike individual enterprises, a franchise business might be facing some problems regarding receiving a full scale autonomy which can be overruled thereafter. It requires

compassion over choosing a franchise which is more suitable with a purchaser’s business ethics. This reduces the risk of being dominated by franchisors and other investor entities and helps in drafting own rules to follow on.

Though a franchise comes with a wellestablished platform, it does require consistent efforts on bringing the organization upwards. According to various reports and facts, it has been also stated that the success rate of franchise business is quite higher than an independent entrepreneurial venture. As franchisees operate under a systematic business model, they get an indirect training in marketing as well as staff handling. With a large-scale marketing, the franchisees can promptly attain more customer attraction resulting into a higher growth rate.

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Instant Customer Access Customer engagement is one of the most crucial and difficult processes in a business to bear. To gain more number of customers, an organization has to invest their time and efforts on processing various marketing aspects.

In case of franchise business, the odds are quite similar but with fewer efforts.

As most of franchise brands have a national or a global recognition, franchisees are required to contribute into a “marketing budget” through which the parent companies could process out an extensive promotion campaigns. Meanwhile, franchisee can also start an independent campaign in order to gain instant customer engagement.

Below are some methods through which franchisees can uplift the business, independently.

Focusing on target audiences—instead of exaggerating over customer approaches, one can narrow down the target audiences to highly qualified prospects. It allows business owners to concentrate and come up with best prospects to deliver.

Return-policy—being the most traditional and effective way to attract customers, utilizing return-policies in franchise business will aid the franchisees to get better customer approach. Providing something in return and offering various schemes helps in creating an adverse marketing network.

How Franchise Business works?

Quite a few requirements are needed to be fulfilled by a prospective franchisee owner in order to get qualified for licensing the brand’s name. The qualification requirements significantly vary from one franchisor to other. It often includes maintaining a higher net worth and a good credit score for a larger initial investment. In addition, a franchisee must be having another source of income also an industry/management experience for guiding business effectively.

Subsequently considering all the factors, the franchisor determines whether the prospective owner is worthy enough to be qualified for the business or not.

A Franchise agreement includes certain sets of terms which are required to be followed by the franchisees. After being qualified, an individual signs an agreement where he/she has to pay a franchise-fee in order to acquire the license to use the brands name and its business processes. Simultaneously, the franchisor assists franchisees with allocation, supplier connections, storemanagement and staff training.

However, it also bestows various facets like specific tested operating system, with creative marketing strategies.

Initially, the opportunities of implanting reinvention in franchise business are narrowed down as the focus of a franchiser is on delivering a consistent experience across all the locations. A multiple franchised locations, a franchisee can easily attain increased purchasing power. Also, Franchise business allows business persons to be flexible to try new products or services in order to test in the real-time market scenario. Thus by considering above aspects, it can be concluded that the franchise business is most secure and best option to invest in.

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www.insightssuccess.com

Wild Birds Unlimited An Exceptional Offering Accompanied with Love and Care

P

eople all around the globe love to observe birds in their natural habitat. The recreational pleasure of bird watching and feeding them has grown tremendously and become a popular way of pastime.

Feeding and watching bird behavior are also considered as a mind relaxation therapy. In the USA, 81 million people feed the birds and watch wildlife around their homes. Wild Birds Unlimited is a specialty retail franchise, catering to these nature lovers by offering quality bird food products with expert advice about birds, nature and other backyard creatures.

In an interview with Insights Success, WBU revealed the insights on its offerings and how WBU is improving its customers experience with every purchase of high-quality, fresh bird food.

Below are highlights from the interview: Give a brief overview of your company and its vision.

Wild Birds Unlimited was founded in 1981 when founder and CEO Jim Carpenter decided to combine his passion for birds and nature with his knowledge of retailing. The first Wild Birds Unlimited franchise was awarded in 1983.

Now, with more than 330 locations throughout the US and Canada, Wild Birds Unlimited has gained a loyal following among bird feeding hobbyist and nature lovers. Wild Birds Unlimited franchise store owners are the backyard bird feeding specialists within their local community and a premiere source for quality products, as well as local nature information. Our retail product mix includes a wide variety of bird food, bird feeders, bird houses, bird baths, books, binoculars and nature-related products and gift items.

Our mission is to bring people and nature together and to do it with excellence. Our vision is to bring joy into our customers’ lives, by sharing our passion for birds and knowledge about the hobby of backyard bird feeding. We strive to fulfill our mission and vision every day, in every store with each customer interaction.

What are the cutting-edge products/services offered by Wild Birds Unlimited?

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Wild Birds Unlimited is now offering FeederScaping™ Services to our customers. Our Certified Bird Feeding Specialist™ will travel to a customer’s home, evaluate their yard and provide recommendations on the bird food, feeders and accessories that are designed to enhance the customer’s backyard bird feeding experience. Our Specialist will then properly locate and install the bird feeding products selected to create a beautiful bird feeding environment in their yard. Our Specialist will evaluate each customer’s yard and create a plan to enable them to attract the widest variety of attractive songbirds. We bring more joy into our customer’s lives by offering them trusted local advice and FeederScaping Services in their own backyard!

What are the special franchisee strengths that make Wild Birds Unlimited unique from its competitors?

Shopping your local WBU with our Certified Bird Feeding Specialists ensures that you are receiving local hobby expertise. They know your local birds, their favorite foods and what bird feeder is best to offer that food in.

Give a detailed description of the Founder/CEO/Management’s contribution over the company and the industry.

Jim Carpenter is the Founder, President and CEO of Wild Birds Unlimited. In 1981, he opened the first WBU

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“

We bring people and nature together and we do it with excellence.

“

Jim Carpenter CEO Wild Birds Unlimited

location, a 700 square foot retail shop on the north side of Indianapolis, Indiana. By 1983, he began franchising the concept, which has grown to more than 330 locations.

Carpenter has also developed many high quality bird foods including bird seed blends and Jim’s Birdacious® Bark Butter®, the #1 bird food on the market for diversity of bird attraction with 149 species of birds observed dining on it.

Bark Butter is a spreadable suet that can be easily smeared on a tree or a Bark Butter Feeder.

Where does Wild Birds Unlimited see itself in the long run and what are its future goals?

It is clear that the next five years will determine the winners and losers in retail, both online and in brick and mortar locations and all combinations of the two. Every retailer will need to be relentless about being customer-centric. The customer will decide who, where, when, and why. So we must understand that meeting the needs, desires and aspirations of our customers is the key to success. Serving the needs of people is the real goal of retail today and it’s how to be successful.

Give us a few testimonials of your clients that accurately highlight Wild Birds Unlimited’s position in the market.

“Frankly, it was my wife’s idea. We recently moved into our

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home and needed to redo the backyard. My wife suggested a bird feeding station and a butterfly garden,” stated Ken. “I am surprised at how much I enjoy watching the birds. I am very happy with how well the feeding station turned out.

Brian, owner of the Jacksonville store, is so professional and very caring about the services provided, to the extent he came back out to ensure the water mister feature was working properly.” Ken Weinstein of Jacksonville, Florida recently purchased a bird feeding station, installed through the FeederScaping Services offered at his local Wild Birds Unlimited.

“The best thing about Wild Birds Unlimited that people need to understand, yes it’s true you can buy bird food from anywhere, but it will not be the same quality as from WBU and you will not have the same friendly experience as you will get at WBU. I’ve been feeding birds for years. I’m 47 so you can figure that’s a long time. I’ve always had more birds and more of a variety of birds when I feed them WBU food. Even my neighbors tell me how much they enjoy watching the birds that come to my feeders. They live right across the street and said they could never get birds like me.

I tell them it’s all do to WBU!” Very Satisfied Customer, Tulsa, OK.

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Stellar’s Vision

Ms. Nin Desai President & CEO NIN.VC

in the

Venture A

s of 2017, 6% of the venture capitalists were women and only 2.7% women owned businesses received venture capital funding. Being a VC in this startup economy, where 90% of startups fail, is a tough job. However, it has noting to do with gender.

“Hi. I am Nin Desai. I head a crowdfunded technology venture capital firm, NIN Ventures (or NIN.VC). We invest in Series A & B rounds of disruptive technology companies.”

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World

While there are number of factors responsible for success in the venture capital industry including timing and luck, top of that list is a disruptive technology. A disruptive technology is an innovation that changes the way an existing industry functions and also helps create a new market and value network, displacing an earlier technology or a way of doing business.

E.g. 3D printing has been used for rapid prototyping and is being applied in a number of industries today, including www.insightssuccess.com

About the Author manufacturing, automotive, consumer, aerospace, defense, and especially healthcare. As the accuracy and materials market have improved, the medical space shows great potential for this technology. There are about 114,000 people currently on the organ recipient list in United States; and only 34,770 transplants were performed in 2017. Every 10 minutes a new person is added to the waiting list and 20 people die every day because they cannot find a right organ.

What if 3D printing tissues can help save some of those lives?

Every sector at some point is up for disruption. E.g. Ad Tech. Over time as consumer behavior patterns changed, Digital has now replaced Traditional Television. People are now spending more time on their personal devices like phone, tablets, & PCs. An average American spends about 3 hours everyday on their personal devices, and this is the first time, the time spend on personal devices have surpassed time spent watching Television, which is a big change and opportunity for the Ad Tech Industry.

E.g. 4th Industrial Revolution. We stand on the brink of a technological revolution that will fundamentally alter the way we live, work, and relate to one another. In its scale, scope, and complexity, the transformation will be unlike anything humankind has experienced before. The First Industrial Revolution used water and steam power to mechanize production. The Second used electric power to create mass production. The Third used electronics and information technology to automate production. Now a Fourth Industrial Revolution is building on the Third, the digital revolution that has been occurring since the middle of the last century. It is characterized by a fusion of technologies that is blurring the lines between the 3D, 4D, digital, other smart and biological spheres.

However, great ideas and technology needs to be backed by a solid revenue model in order to attract customers as well as attain profitability for the company to be an attractive investment opportunity for a VC. E.g. our new initiative, Total Capitalism. A startup needs an ecosystem to thrive upon, thus it is very important for a company to understand the market dynamics, its impact on their industry, product, and also have a good understanding of the competitive landscape in order to achieve long term success. A disruptive technology needs to scale and a through analysis helps gage those risk and rewards.

A CEO is the captain of the ship; and at NIN.VC we start with an entrepreneur because entrepreneurs build companies and not the other way around. Some of the qualities VCs look for in an entrepreneur are ability to dream big with ideas that scale, certain personality traits and work ethics like being focused, disciplined, and hard working. It’s important to have industry expertise and knowledge or surround yourself with people that www.insightssuccess.com

Ms. Nin Desai, the President and CEO of NIN.VC, is an experienced fund manager and a technology geek. Her sweet spot is investing in disruptive technologies. Ms. Desai has been awarded 2015 CEO Of The Year – Illinois, for innovation and contribution to the Venture Capital & Private Equity industry by Acquisition International magazine and Private Equity Fund Manager to Watch for 2017 by Corporate America. She has been featured in VentureBeat, Chicago Tribune, Chicago Sun Times, Forbes, Inc, WGN’s After Hours with Rick Kogan, NBC Weekend Web with Charlie Wojciechowski, Bloomberg’s Taking Stock, Crowdfund Insider, and CIO Review to name a few.

Ms. Desai’s experience spans all facets of mergers and acquisitions, and corporate finance including public offerings and private placements. She is a Microsoft Certified Systems Engineer (MCSE) and has a technical diploma in E-commerce by IBM, holds Series 7 and 63 licenses from NASD, and is a B.B.A and M.B.A in Finance/International Business from Loyola University of Chicago. She recently attended a leadership program in Private Equity and Venture Capital at Harvard Business School. compliment. However, flexibility and choices an entrepreneur / the team makes determines the future of the company. An amazing entrepreneur with a disruptive technology, a solid revenue model, and good understanding of the competitive landscape goes to vain, if the company does not communicate effectively or has a good execution strategy.

Venture Capitalists are known to invest in unicorns that prove to be home run for their LPs and while there is no secret recipe for success, hope this helps in understanding the art and science behind each of that investment.

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