Commence Corporation

Solution Providers 2020

Imparting Customizable CRM Solutions to Improve Business Performance

RM software can have a significant impact on the C performance of a business, by automating and streamlining the internal business processes that impact how the company markets, sells and provides services to customers. However, in order to realize the maximum value from any CRM solution one needs to complement the software with experienced sales, marketing and service personnel. The challenge is that many small to mid-size business cannot afford to hire these professionals and struggle to implement the internal policies and procedures to improve business performance. Commence Corporation, a leading CRM software provider company, has addressed this situation by coupling the software with a highly experienced team of sales, marketing and service professionals that help customers implement best practices for improving the performance of their business.

Below are highlights of the interview conducted between Commence and Insights Success:

Kindly take us through a detailed overview of the company.

Founded in 1990, Commence Corporation has a rich history of proving Customer Relationship Management software (CRM) and business process automation tools to the small and mid-size business community. The company’s success over the past two decades has been driven by its ability to deliver top rated business software coupled with best practices that ensure that customers realize the maximum value from its products. The coupling of a best in class product with an array of sales and marketing enablement services places Commence CRM head and shoulders above the competition.

One of the key differentiators for Commence has been the high degree of customization that its solution offers. Unlike traditional cookie cutter CRM offerings that offer basic functionality, and limited customization, Commence CRM offers a comprehensive solution that rivals many higher end

18 | January 2020 products costing much more and it can be easily tailored to meet unique business requirements. This has enabled the product to be utilized in more than 35 different industries and more than a dozen countries around the world.

In addition, Commence has an extensive support network. Business partners and value-added resellers support customers outside the United States while an experienced team of sales, marketing and service professionals employed directly by Commence Corporation support customers in the USA.

How do you diversify your company’s offerings to appeal the target audience?

Customers today are looking for more than most basic CRM offerings can provide, but not the cost and complexity associated with higher end products designed for large organizations. Commence offers a robust CRM solution that rivals higher end products costing much more but its flexibility enables the solution to be tailored to address industry specific requirements. Few companies can match the functionality and flexibility of Commence CRM.

Give a detailed description of the CEO’s contribution over the company and the industry.

Larry Caretsky, CEO of Commence Corporation, is known as a passionate outspoken and highly competitive chief with strong leadership skills. According to his biggest assets—employees—he has instilled the philosophy that Commence cannot be all things to all people, but that the company has the knowledge and expertise to do one to two things better than everyone else. “Let’s be an inch wide but a mile deep,” says the steadfast leader. His leadership has made Commence a formable competitor in the CRM sector.

From an industry perspective he is considered an expert in the CRM sector and has written numerous articles about how businesses can use CRM technology to improve how

Why manage customer relationships when you can MASTER them with Commence CRM.

Larry Caretsky CEO

they market, sell and provide services to their customers. He has been nominated as one of the 40 Most Inspiring Leaders in Sales Lead Management, written numerous articles on the use of CRM software and is the author of an e-book, Practices That Pay” Leveraging Information to Achieve Selling Results.

Being a leading CRM solution provider, what has been the company’s contribution in this ever-evolving sector?

For more than two decades Commence Corporation has continued to introduce products and services that have traditionally only been available and affordable to larger corporations. By reducing the complexity of new technology and providing the maintenance and support of our products we have enabled small to mid-size businesses to take advantage of state-of-the-art business solutions and compete with the same technology larger corporations have been using for years.

The services component of Commence Corporation’s offering has been a significant win for the SMB community as well. Providing business solutions alone does not ensure that customers can take advantage of newer technology. Commence provides the IT, sales and marketing services these businesses require so that they can focus 100% of their time growing their business and leaving the management and maintainability of their CRM system to the Commence experts.

Describe the experiences, achievements or lessons learnt that has shaped the journey of the company.

The software industry has changed radically over the past decade and the migration from on premise software

www.insightssuccess.com implementations to cloud computing has opened the door to a number of challenges and new product and service offerings. Customers today are move driven by the needs of the user community then in the past where IT decisions were traditionally made by the IT department. This has caused Commence Corporation to restructure how our product and services are delivered, supported and maintained. It required a new set of skills for cloud computing, different business partnerships and a restructure of how our products are sold and implemented. The company has successfully made this transition and is highly touted for the quality of the products and services it provides.

Kindly highlight company’s future endeavours and how it is planning to expand globally?

Going forward, Commence will be introducing several new services to the market in 2020. One will be a Sales Enablement process whereby we assist customers in putting together articles, case studies, customer testimonials and competitive analysis so that their sales team is fully prepared to immediately respond to questions, prospect inquiries and competitive battles. It’s a new service targeted at sales organizations that do not have this collateral in place or sales management that needs assistance with this process. We are also talking with companies that offer artificial intelligence and we hope to integrate this technology with our future product offerings.

Printing 3 Innovations in the Field of Business

In the year 1450, when Blacksmith Johannes Gutenberg first introduced a movable type press in the German city of Mainz, a printing revolution had got erupted. This invention encouraged more people to proliferate and distribute their creative/informative ideas though printed texts. Sooner, plethora of work related to literature, religious scriptures, scientific papers, ontological treaties, law texts among other started publishing out in the European region which later got adopted globally at large scale and helped individuals and others to promote/sell their ideas.

This printing revolution still considered as one of the most important event in the history of printing and for the humankind as a whole. With the passage of time many other inventions have been taken places that have boosted the printing business at large.

Here we have enlisted some of the recent developments that are worth mentioning, and which are also considered as a turning point for the arena of printing business.

Nano Printing: 3D printing has witnessed many remarkable breakthroughs in recent years, Nano printing is one such innovation. Due to this cutting-edge printing technology it is now possible to print and integrate tiny components directly on to the integrated circuits include micro-lenses onto photonic circuits and deformable structures on MEMS actuators.

Interestingly, what was a dream some decades ago has become a reality with this technology as it is now possible to print microscopic objects with complex geometry and sizes of nanometres to several millimetres. Such things can be printed on a single printing step and that too on a scale which was not possible before. Such innovative change of on-printing brings new perspectives for developing nano and microscopic 3D component in a hassle free manner.

Moreover, its application has significance in many vital areas including Artificial Organs, Tissue Engineering, Stem cell-based Regenerative Medicine and Therapy, Fabrication of Nano Scale Devices among other. Customers also reap huge benefit by utilizing this technology as it provides great precision, stability, and support 3D custom design at large scale.

How this Technology Works? In this printing technology, Nanoscribe’s Photonic Professional GT system uses the technique of two-photon polymerization. In this process a laser gets expose to a photosensitive resin by a high-numerical aperture objective that too in a controlled trajectory following CAD design. The interesting thing here is that the material gets solidified only in the laser focused spot and thus allows printing the exact 3D structure with submicron features. Such advancements have expanded the use of this technique for printing pre-manufactured circuits and opens new ways for executing on-chip printing as well. Nanotechnology for printing – is truly innovative as it alters materials at the atomic and molecular level.

Water-based Printing: Many printing technologies use inks made from harmful chemical substances which creates negative impact on the printer, wearer and the environment at large. Usage of harsh chemicals and toxic waste also always keep various regulatory agencies on vigil. Therefore, there was a dire need of a technique which can do a fine printing by minimizing the bad effects on environment at large. The birth of water-based printing fulfilled that need.

The innovation of water-based printing has started a new era in printing space which is hugely considered as Editor’s Choice

environment friendly. In this technology, the ink is not made of plastic and other damaging petroleum or fossil fuels; instead ‘water’ here is act as the main solvent and thus makes it an environment friendly printing technology. Moreover, what are making this technology scalable and popular are its other fascinating features famously includes its fine print quality and affordability over the other prevailing printing technologies.

Its solvents decrease the time and heat necessary to absorb the ink film on fabric and instead of just spreading on the outer layer of the fabric, its ink flow deep into the fabric and create a much better look and ultimately a much better end-user experience. Further, water based inks are thinner and you can actually print with higher precision to give a good texture as compared to thicker inks like plastisol.

Moreover, the increased softness and flexibility of waterbased prints have the potential to win customers heart every time when they touch a fabric printed using this technology. Many leading organization are considering this technology over plastisol and it is just the matter of time before this technology becomes an industry standard in the printing business.

Conductive Ink: Invention of conductive ink is one the greatest milestones in the business of printing and it has the potential to change thefuture of printing business as well.

What’s unique in this technology is its ‘ink’ which contains conductive materials like silver nanoparticles or conductive polymers which gives them the ability to conduct electricity. This conductive (Silver) ink has multiple uses today including printing RFID tags as used in modern transit tickets, they can be used to improvise or repair circuits on printed circuit boards as well. Although, this technology is in early stage and its mainstream adoption may probably takes several years but it is a promising technique which can be effectively used in many different applications including the creation of interactive posters, billboards, and other advertising materials.

Interestingly, this technology also holds promise to play sound just by touching a paper or connect you to your phone app just by interacting with a poster on the wall that is linked to the app. Moreover, it has the same capacitive sensing technology that is present in modern day electronic devices like tablets, smartphones among others.