Vol. 10 | Issue. 07 | 2019
Simone Maraini CEO
Future in tech Are We Being Watched
Editor’s Choice The Universality of IoT Technology
Mentor’s Viewpoint What Drives Customer Experience?
HZO
Protecting What Matters the Most
www.insightssuccess.com
The 10 Innovative Companies Disrupting Sensor Technology
E
Editor’s Desk
Making it Possible!
W
e all know that a thermometer is used to measure temperature, but how does it work? How does it indicate temperature? Let’s not go deep into it, but the essential and simple mechanism that makes it possible is sensor. The input in thermometer is temperature and the liquid it contained expands and contracts in response, causing the level to be higher or lower on the marked gauge and convert the measured temperature into readable format. Likewise, sensors are present everywhere. From medical equipment to vehicles, from smartphones to aerospace, sensors are everywhere. Basically, sensors are sophisticated devices that detect and respond to electrical or optical signals and provide a corresponding output. They collect the essential data that might enable people to make more informed decisions and take actions. This is how they work. And as we are surging ahead, sensor technology is getting smarter, intelligent, accurate, accessible and exible with the integration of technologies such as IoT, cloud computing etc. Businesses and manufacturers are bringing a paradigm shift by taking sensor technology to a completely new level.
With an intent to bring forward the innovations and advancements in sensor technology, and businesses contributing in the same, Insights Success has come up with “The 10 Innovative Companies Disrupting Sensor Technology”. This edition acknowledges and admires the novel approaches of the organizations that are providing revolutionary sensor technology solutions in the market. A leading company, HZO features as the cover of this edition. HZO, the leader in protecting electronics from the most demanding environments with world class nano coatings to enable a better, more durable product recognized that the available protection options (seals, gaskets, heavy & thick conformal coatings) had significant drawbacks, especially for this new generation of electronics. With this knowledge, the company developed a series of protective thin-film coatings catering to the demands of low to high volume manufacturing called the HZO Spectrum of Protection™. These coatings are applied during the manufacturing process, directly to the internal circuitry and PCBA of a device, preventing water and liquid damage.
Sensors when innovated can develop new and breakthrough applications.
Since its foundation in 2011, it brings together the people, process, equipment and material science necessary to create a tailored solution in order to meet customer requirements. Top-tier companies from Consumer Electronics to IoT, Automotive to Health, and more count on HZO to deliver a better, more reliable, and more durable water resistant and waterproof product, reducing costly returns, improving customer satisfaction and retention, and enhancing overall OEM brand value. HZO sets the standard in protecting electronic devices from the inside out, regardless of the environment, be it water, sweat, corrosion, and more. Also, make sure to scroll through the articles written by our editorial team and CXO standpoints of some of the leading industry experts to have a brief taste of the sector. Let’s start reading!
Hitesh Dhamani
Cover Story
08
HZO Protecting What Matters the Most
CONTENTS 24 Future in tech Are We Being Watched
ARTICLES
34
Editor’s Choice The Universality of IoT Technology
22
28
Avtech software inc.
Marktech Optoelectronics inc.
Keeping Temperature and Environment Under Control
R&D Trendsetters for Nearly 35 Years
18 Mentor’s Viewpoint What Drives Customer Experience?
30
Industry Insider
Rising Mobile Workforce and its Challenges in the Mobile-Cloud Era: Data & Endpoint Management
36
Expert’s Outlook
Living Through Industrial Revolution Fourth
Editor-in-Chief Pooja M. Bansal Managing Editor Anish Miller
Executive Editor
Assistant Editors
Hitesh Dhamani
Jenny Fernandes Kaustav Roy
Visualizer
Art & Design Director
Associate Designer
David King
Amol Kamble
Sanket Zirpe
Co-designer Shweta Ambilwade
Senior Sales Manager
Business Development Manager
Kshitij S
Peter Collins
Marketing Manager
Sales Executives
John Matthew
David, Kevin, Mark, Sagar
Technical Head
Business Development Executives
Jacob Smile
Steve, Joe, Alan, Binay
Technical Specialist Aditya
Digital Marketing Manager Marry D’Souza
SME-SMO Executive Prashant Chevale
Research Analyst Frank Adams
Circulation Manager
Database Management Stella Andrew
Robert Brown
Technology Consultant David Stokes
sales@insightssuccess.com October , 2019
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1
COVER STORY
Innovative Companies Disrupting
TECHNOLOGY
HZO Protecting What Matters the Most
“
"HZO brings together the people, process, equipment and material science to create a tailored waterproof coating solution to meet customer requirements.
Simone Maraini CEO
HZO
A
s technology evolves, products & devices – especially consumer electronics, get smaller, more complex, and more portable for their users. With this new mobility and device complexity comes never before experienced exposure to a wide variety of environments. Rain, chlorine, sweat, corrosive gases and more often threaten the sensitive electronics inside these expensive and necessary devices.
HZO, the leader in protecting electronics from the most demanding environments with world class nano coatings to enable a better, more durable product recognized that the available protection options (seals, gaskets, heavy & thick conformal coatings) had significant drawbacks, especially for this new generation of electronics. With this knowledge, the company developed a series of protective thin-film coatings catering to the demands of low to high volume manufacturing called the HZO Spectrum of Protection™. These coatings are applied during the manufacturing process, directly to the internal circuitry and PCBA of a device, preventing water and liquid damage.
Since its foundation in 2011, brings together the people, process, equipment and material science necessary to create a tailored solution in order to meet customer requirements. Top-tier companies from Consumer Electronics to IoT, Automotive to Health, and more count on HZO to deliver a better, more reliable, and more durable water resistant and waterproof product, reducing costly returns, improving customer satisfaction and retention, and enhancing overall OEM brand value. HZO sets the standard in protecting electronic devices from the inside out, regardless of the environment, be it water, sweat, corrosion, and more. Years of innovation culminated in the exciting announcement of HZO’s fully commercialized solutions in 2012. Since then, HZO hasn’t stopped pushing forward, continually innovating, enhancing and validating its technology to better meet and exceed market needs and offer a superior and unmatched turn-key solution for manufacturers and brands. The company is proud to have its world-class Spectrum of Protection™ featured publicly on many top-tier brands’ products including Rakuten Kobo, Motorola, Dell, Netatmo and more. HZO has worked hand-
HZO Spectrum of Protection™
in-hand with these and many undisclosed companies from various industries to ensure superior protection and quality by utilizing its proprietary ecosystem of solutions. Protecting People’s Professional and Personal Lives According to HZO, the world is full of more electronics than ever before. By 2020, there will be over 30 billion connected devices alone. They affect people’s personal and professional lives. They impact the cars we drive, the cities we live in, they even impact the memories we create and store. It’s critical that these electronics continue to function regardless the environments they are exposed to. That is where HZO comes in. It protects what matters most to its clients. Making Products Better and Durable HZO combines people, process, materials, and equipment together into a one stop, turn-key solution for electronic manufacturers and brands. It has been able to tailor this mix to meet the specific needs of its customers. HZO’s revolutionary Spectrum of Protection™ technologies, proprietary equipment and unique processes make electronics waterproof and resistant to corrosion. By
applying nano coatings and thin-films directly to printed circuit board assemblies (PCBAs), sensors and other components during manufacturing, HZO can protect components from accidental splashes, sweat, humidity, industrial liquids, and even full submersion. One highlight of HZO that sets it apart from its competitors is the proprietary Spectrum of Protection™. This portfolio of diverse coatings enables a customer to find the specific coating they need for the specific protection they are looking for. Full submersion in salt water? There is a coating for that in the Spectrum of Protection™. Sweat? There is a coating for that in the Spectrum of Protection™. Pollutants and noxious gases? There is a coating for that in the Spectrum of Protection™. The Industry Veteran Simone Maraini, the CEO joined HZO in 2014 to lead the company’s expansion into Europe and was promoted to Chief Sales Officer in 2016. One year later, Simone was appointed CEO of HZO to lead the company to significant growth and expansion. Along with his strong financial and M&A experience, Simone has worked with leading
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HZO sets the standard in protecting electronic devices from the inside out, regardless of the environment, be it water, sweat, corrosion, and more.
“
Top tier companies count on HZO to deliver a better, more reliable, and more durable water resistant and waterproof product, reducing costly returns, improving customer satisfaction and retention, and enhancing overall OEM brand value.
manufacturing companies across several of HZO’s target industries including aerospace and defense. Prior to joining HZO, Simone was the CFO of Alenia North America, where revenues rapidly grew from $25 million to $320 million, a prime contractor for the U.S. government. He also held the same position for Global Aeronautica, a joint venture between The Boeing Company and Alenia Aermacchi. Simone earned his bachelor’s degree in law from Universita La Sapienza in Italy and completed the Executive Management program (AMP178) at Harvard Business School. He is fluent in multiple languages including Italian, English, French and Spanish. Targeting Wide Variety of Industries HZO engages in a wide variety of marketing opportunities to specifically target its customers – OEMs and brands from a wide variety of industries including consumer electronics, IoT, medical device, and automotive. These marketing opportunities include a compelling website with informative content, specific calls to action, and general benefits to the customer as they learn how protective coatings can add value to their businesses. HZO also participates in events, speaking opportunities, media relations, market studies, and more.
When Corporate Social Responsibility Plays a Big Role Everyone at HZO knows that a business is a vessel to make the world around them greater. So, according to HZO, Corporate Social Responsibility consists of four key elements: Environmental Efforts: HZO believes in responsible manufacturing and materials and is doing its part to be a part of the solution by housing environmentally friendly coatings within its Spectrum of Protection™, implementing responsible manufacturing processes, as well as working to decrease the amount of electronics and eWaste found in landfills due to liquid and water damage. Ÿ Philanthropy: HZO participates in and encourages efforts of philanthropy as an organization down to its individual employees. Ÿ Ethical Labor Practices: HZO employs team members around the world and ensures they are in compliance with local and national labor laws. Ÿ Volunteering: HZO is proud to be a part of whatever community it finds itself in by organizing community volunteer efforts for its employees as well as supporting them in their individual volunteering endeavors. Ÿ
Adapting the Latest Technology Unique to the industry, HZO designs, builds and deploys its proprietary coating equipment in-house. This enables the company to be nimble and quickly adapt the latest technologies available to better its manufacturing processes which in turn better HZO’s customers. HZO believes it is years ahead than many other coating providers in terms of technology and IP. Thanks to the efforts of its extensive R&D team and company overall. When it comes to the future, the company is continually innovating to provide the best protection solutions for its customers. One can expect additional solutions added to its Spectrum of Protection™ in the future, pushing the boundaries of what is possible in terms of protection solutions for electronics.
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HZO protects electronics from the most demanding environments with world class nano coatings to enable a better, more durable product.
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What Drives Customer Experience?
Lindsey LeBlanc VP of Strategy Cloud Automation Solutions
18 | October 2019
www.insightssuccess.com
Mentor’s Viewpoint
R
ecently, I sat in a client road map meeting to discuss a major platform migration effort. Their VP of Technology, QA engineer, orchestration architect, and software development director walked through the delivery plan of how content would be moved from one automation platform to the new platform. While the major topic was not software integration, the questions continued to arise around integration, APIs, and the interaction of these within the systems. In tech, we all know that integration is at the center of almost any project because so many groups are on disparate technologies and solutions. Teams are sold into multi-year license agreements, managers find their preferential tools, or companies fall into the age-old “it’s the way we’ve always done it” and end up on different solutions or even different versions of software. Both the VP of Technology and the QA engineer brought up the point that multiple groups were using different ticketing, support, development, and project management tools to complete their work across the entire company. None of the technologies talked to each other and most of the teams were based in different regions, effectively siloed from collaboration. A major issue with these disparate solutions is the lack of reporting, which ultimately means a lack of visibility into the system. The VP, Director, and QA engineer are all looking for report-outs of various items— development status, API calls, use percentages, release timelines, or others. How do you know what is functioning well versus what is hanging up in a system? This translates to: how can you determine a successful ROI versus what is ineffective? We know that at the heart of every customer’s end-game is revenue return. By mentioning the variety of software that teams were using, the client was really saying that there was a void in their software solutions. Development is working on deliverables in Jira, QA is testing in Swagger, and management is missing reports of the entire release process. The void is the lack of visibility. Traditionally, integrated software solutions are thought to be technologies like Microsoft Office, Adobe Creative Suite, AppleWorks, etc. that bring a variety of software tools into a one license, one suite download. As the market changes and companies look at increasing revenue and reducing operations burden, there becomes a need for integration across multiple software solutions that is not as simple as “click and save.” With APIs and the increasing amount of connections that various tools include,
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integration across these solutions becomes an expectation for any customer. When I assess a tool, I automatically look for integrations. Can I connect my CRM to my marketing automation platform? Can I connect my project management tool to my company’s instant messaging? Can I integrate my QA tools with my development solution to speed-up releases? As a standard, customers now look for unified systems to accelerate growth and improve business productivity. As competition increases, it becomes paramount to provide a first-class customer experience and satisfy customer expectations from the start. If you are unable to provide integrated software solutions from implementation and quickly resolve issues with hang-ups in systems speaking to each other, customer satisfaction levels drop and the risk of losing the client rises exponentially. It is vital to launch new products, projects, or experiences with the end-user in mind; proper planning of the pain points before launch enables faster revenue for both you and the customer. While it can be time consuming to develop the target mission and pain points prior to a sales pitch, the comprehensive big-picture ultimately enables you to spend more time on customer acquisition and retention efforts instead of developing or resolving software solutions after the fact. Investments of both time and resources at the start can feel like a burden as it cuts into short-term revenue goals; however, long-term growth evolves from the ability to nurture customer relationships through the understanding of their frustrations and bottom lines. Through understanding the customer’s need for integration first, we enable bigger, faster, and more frequent growth opportunities. If customers demand integrated software solutions outside of the traditional one suite downloads, how can today’s software providers and customized service providers meet this demand and improve the customer experience? Ensuring that your services integrate with a variety of technologies and software solutions have integration points to connect to a multitude of solutions is a great starting point. At our company, we ensure that we stay up-to-speed on changing technologies and market demands to remain agile in the vendor space. Our independence and expertise to many solutions allows us to work across any vertical with any technology to meet any demand. Ultimately, it is not a single IT strategy that drives customer experience, but really the broader business strategy that fosters their experience, long-term loyalty, and complete satisfaction.
October 2019 | 19
The 10 Innovative Companies Disrupting Sensor Technology
AVTECH Software, Inc. Keeping Temperature and Environment Under Control
F
ounded in 1988, AVTECH Software, Inc., originally focused on providing monitoring software for computers and supporting hardware network-wide. Thanks to the rapid growth of data centers, the organization recognized that data center operators would need to monitor the key environmental factors that could lead to downtime – temperature, humidity, flood, power, smoke, air flow, and more. AVTECH introduced the Room Alert line of proactive environment monitors and sensors more than two decades ago. Over the past two decades, Room Alert has become the brand of choice in the environment monitoring market, monitoring critical facilities and assets across 186 countries, on every continent, and in space. The Undisputed Leader in Proactive Environment Monitoring AVTECH offers the leading proactive environment monitor worldwide – Room Alert. Its customers range from small businesses with just a few employees to all the way through more than 80% of the Fortune 1000, most state and federal agencies, and every branch of the U.S. military. Room Alert can be found protecting data centers, facilities, and critical assets in 186 of 196 countries. Room Alert is designed to help monitor the physical environment in any type of facility. AVTECH offer a wide range of models that can help to monitor everything from a small IT closet or server room through large-scale data centers and warehouses. Many other users have Room Alert protecting
22 | October 2019
restaurants, medical and pharmaceutical sites, residential and commercial real estate, and more. The company also offers a full range of sensors that are compatible with all Room Alert monitors, so each user can customize their environment monitoring setup based on their own unique needs. For instance, AVTECH’s patented Digital Active Power Sensor helps monitor the power status of nearly any AC-powered device, in addition to monitoring temperature. It’s small size and low price-point will help users monitor the power status of servers, switches, firewalls, and many other appliances in their server room or data center without the need to physically modify a power cable, power down the equipment, or involve an electrician. The Digital Active Power Sensor can also monitor other non-IT devices like freezers, HVAC units, pumps, fans and much more. It’s a great addition to a suite of sensors that already provide some of the best environment monitoring coverage in the industry. The Industry Veteran After years of success as a marketing director or consultant for some of the most successful software companies during the 1980’s, Michael Sigourney, the founder and CEO laid the foundation stone of AVTECH in 1988. The company’s main objective was to provide IT managers with tools to better monitor and manage their computers and networks. To say IT was different then is an understatement. During its initial years, the company focused on advanced
monitoring software for mini computers and then transitioned into network-wide monitoring software as the concept of a ’network’ evolved. This is when the company started to grow and became more recognized. By listening to IT managers and understanding the need to keep their equipment running within a highly controlled environment, Michael recognized a need to monitor the environmental conditions that influenced equipment performance and uptime. This new opportunity would become the new direction for AVTECH. After developing a strong team behind him, Michael now travels around the world more than 160 days each year visiting customers and resellers, speaking at conferences, meeting government leaders, and learning about the changing world of environment monitoring for applications of all types. He is proud that many of the world’s most recognized and respected organizations are happy and valued customers. He works hard to seek new opportunities to make a difference for people, businesses and the planet. Delivering the Best Possible Customer Experience AVTECH is very proud to have all its products designed, manufactured and supported in the U.S.A. Having an active role in its manufacturing and supply chain has allowed the company to offer products that are reliable, affordable, and easy to use. Room Alert offers a wide range of sensors that allow users to make sure that they’re monitoring every possible
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“Room Alert is the leading proactive environment monitoring platform for critical facilities and assets.” — Michael Sigourney CEO & Founder
area within their facility, and the factors they are most concerned about. AVTECH also offers two different software monitoring platforms to manage their monitors and sensors; their Room Alert Account portal that can be accessed online from anywhere in the world, as well as a local software client Room Alert users can download and install on their network. The best part is users can combine or use AVTECH’s platforms separately to customize their alerts and reporting from Room Alert monitors. Organizations who already use a network monitoring package can easily integrate Room Alert into their existing
platform via SNMP, JSON and more, providing users with the ability to set up environment monitoring in a matter of minutes. When Improving Customer Experience is the Key AVTECH is constantly looking for ways to improve the user experience while also offering the sensors and technology they need to help fully monitor the environment in their facilities. Data and network security are critical for Room Alert users, and it has a new line of monitors that offer a full range of encryption and security features. Room Alert uses purpose-built firmware that drastically cuts back on the possibility of malicious traffic and AVTECH is also introducing additional features so its users can know that they are using the most secure environment monitor on the market. AVTECH’s users know that the company values their feedback and it also wants to make sure that it is offering the sensors that they need the most. Based on some input from AVTECH’s customers the company is developing a few new sensors that will expand the already wide range of environment factors that Room Alert monitors. AVTECH’s team has been growing steadily to keep up with research and development on all the new products it will be launching over the coming year.
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October 2019 | 23
W
ARE
24 | October 2019
E BEING ATCHED
?
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Future in tech
W
ith the advent of Internet and Internet of Things, each passing days more and more things including cars, cameras, equipment, speakers, health devices are getting connected to the internet. And since then where ever I look, whomever I ask, I’m seeing people going gaga over this technology. Now! Don’t get me wrong! I’m not against the use of IoT devices, I love technology and IoT obviously will play a big role in every industry. However, for a person like me, who is always paranoid about his security and privacy IoT does ring few bells. Personally, I’d never like to see my fancy self-driving car being controlled or tracked by some shady
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personalities or someone listening through the smart speakers or someone hacking my phone’s or laptop’s webcam. The last thing I would like to be hacked is the security system of my house, which can eventually put my beloved family at risk. You may ask; why such paranoia? It is because I love my privacy! So! What should I do? Basically, we need to stick to few basic points and know the challenges that are currently plaguing the world of IoT. In this article I’ll share some of those challenges, that are affecting IoT devices.
October 2019 | 25
Ÿ
The Age old Issue of Default Passwords: If you are well versed with IoT, you might know the name of Mirai botnet. This botnet caused few of the largest and most destructive/disruptive DDoS attacks across the globe, and it is one of the best examples of the issue that occur while shipping devices with default passwords and not notifying customers to change them into a more complex one.
The one and only reason this attack was so successful, is that Mirai successfully identified those vulnerable IoT devices and used default ids and password to infiltrate and infect them. Ÿ Small Scale Attacks: Back in 2017, another botnet named Reaper came into foray. Reaper was potentially much more dangerous than the famed Mirai mostly due to its small-scale attacks that often evade detection. Ÿ Home Security: Since the invention of IoT devices, they are being used in home and office automation. For some which is a need and some merely a cool gadget. However, very small number of people
26 | October 2019
know IoT devices can expose the IP addresses of its users and can pinpoint the residential address. Later on, this vital information can be sold in the darkweb, jeopardizing personal security. Ÿ Accessing Vehicles: With the growing usage of selfdrive cars, a skilled hijacker can get access a smart car through remote access. At the end which can be lethal as anyone can have control over your car and leave you vulnerable to various crimes. Ÿ Ransomware Attacks: Ransomware attacks have recently brought the world of internet to its knees, and IoT devices are not completely protected against those ransomware either. A ransomware attack could potentially disable or limit the functionality of IoT devices and stealing user data at the same time.
So, at the end all I can say, adopting a multi-layered security while developing IoT devices is essential for security. Also by keeping few basic pointers like using stronger passwords and multi-point security systems one can avert the attack.
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The 10 Innovative Companies Disrupting Sensor Technology
Marktech
Optoelectronics, Inc. R&D Trendsetters for Nearly 35 Years
I
magine an optoelectronics component or assembly that can be fully designed, manufactured, tested and optimized to your company’s exact specifications, projects large or small, in as few as six weeks from prototype approvals? Hard to believe, isn’t it? It’s that very agility in R&D and customization that makes Marktech Optoelectronics, Inc. a true industry trendsetter. As a special contributor to Insights Success, industry expert and author, Molly Bakewell Chamberlin, shares with our readers the unique journey of Marktech Optoelectronics, Inc. What led to the inception of Marktech Optoelectronics, Inc.?Marktech Optoelectronics was established in 1985 by Mr. Mark Campito to address a growing industry need for an independently owned and operated, world-class optoelectronics engineering, design, manufacturing and test facility. Throughout its history, Marktech’s business model has centered around the fact that LEDs and other optoelectronic devices are intrinsically different from Silicon-based
components. The company understands that, when a customer designs a component or an integrated circuit (IC), it is possible for that customer to purchase from multiple sources, and yet still receive a product that meets all JEDEC specifications. Optoelectronics components and assemblies, on the other hand, do not as readily conform. For example, an LED, IR emitter, or display can have different wavelengths, power outputs, lead frames, forward voltages, and performance characteristics. They can react differently when exposed to harsh environments. The need to account for such application nuances is among several reasons why Marktech offers certain optoelectronics design, R&D and test services, in addition to its products, which are not otherwise available in the industry. From its very earliest days, Marktech has worked with some of the industry’s leading test equipment manufacturers to focus R&D efforts on product designs which feature bestpractice optical characteristics, such as wavelength sorting and power output binning. Today, the company’s Latham, New York-based corporate headquarters and R&D center is home to one of the industry’s most technically adept, stable, cohesive in-house optoelectronics engineering teams in the world. All of Marktech’s engineers and test technicians operate under the direction of the company’s highly experienced CTO, Mr. Vince Forte, who himself is also a founding member. The stability and continuity of the Marktech R&D team gives customers added trust and confidence that true industry experts are addressing their needs, all of whom have prior demonstrated success across hundreds of synergistic applications. Since its founding, Marktech has continued to successfully build and sustain long-term customer relationships with leading OEM’s, universities and test laboratories all over the world. It has also forged long-term strategic alliances with some of the industry’s leading manufacturers of
28 | October 2019
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“We manufacture our own lines of standard and custom optoelectronics components and assemblies, including UV, visible, near-infrared, and short-wave infrared emitters, detectors, InP epiwafers and other materials.” —Mark Campito CEO
optoelectronics components and assemblies, particularly in the areas of customization and end of life (EOL) products. In 2019, following a lengthy application process, Marktech also achieved its U.S. Veteran Owned Small Business (VOSB) certification. It is the only known U.S. optoelectronics manufacturer having such a distinction. That same commitment to excellence in design, engineering, manufacturing and testing is one of several reasons why Marktech was appointed as the exclusive Value-Added Distributor for Toshiba America in the early 1990s; and later, as an authorized Cree Solution Provider for high-brightness LEDs and materials Could you shed some light on the company’s mission and vision? Marktech’s mission is, quite simply, to effectively apply 35 years of field-demonstrated R&D expertise for the benefit of its valued customers and the optoelectronics industry. To do so, the company provides timely, competitively priced solutions that can effectively address a diverse array of customer challenges. Today, Marktech products are found in a variety of industries, including aerospace, automotive, defense, industrial automation, in-laboratory R&D, medical, robotics, sensors, wearables, and telecommunications (including 5G). Describe Marktech Optoelectronics and its cutting-edge solutions? Marktech designs and manufactures standard and custom optoelectronics components and assemblies, including UV, visible, near infrared (NIR), and shortwave infrared (SWIR) emitters, detectors, InP epiwafers, and other materials. The company also has all of the required know-how to create custom LED and detector components and assemblies to meet specific application requirements, in quantities from www.insightssuccess.com
prototype to OEM volumes, with highly competitive lead times. Custom and hybrid designs may be typically produced in as few as 6-8 weeks from point of customer prototype approvals. As a manufacturer, Marktech listens carefully to its customers, and therefore lets their needs drive new product R&D. At the same time, the company continuously seeks to improve the quality, design and performance specifications of its existing product lines. How do Marktech’s services differ from its Optoelectronics product line offerings?Marktech has all of the necessary in-house capabilities to perform complete electrical and optical characteristics testing, as well as endto-end examinations, of all optical components, from die level to finished product designs. All testing is performed at the company’s Latham, New York, USA-based R&D center and serves to further complement its product lines. About the Founder & CEO Mr. Campito has served as the CEO of Marktech since the company’s founding in 1985 and remains an active part of its day-to-day business operations. Following his graduation from Siena College and active U.S. Navy service, Mr. Campito focused his career exclusively in the optoelectronics field. Prior to founding Marktech, he held a progressive series of optoelectronics manufacturing leadership roles, in technical sales, marketing and business development. Beyond Marktech, Mr. Campito was instrumental in the successful establishment of a variety of technical sales and marketing operations at optoelectronics manufacturers across North America, Europe and Asia. He remains an active industry mentor and advocate.
October 2019 | 29
Rising Mobile Workforce and its
Challenges in the
Mobile-Cloud Era: Data & Endpoint Management
M
obility and cloud computing are rapidly becoming the norm for enterprises around the world. In turn, enterprise IT departments are facing new management and security challenges as the amount of business data soars and the number of endpoints explodes. The question that is doing the rounds is what IT teams need to consider to manage and secure their businesses in this new era.
Mathivanan V Vice President ManageEngine
30 | October 2019
Industry analysts predict deep penetration of enterprise mobility by the year 2020. IDC, for instance, forecasts www.insightssuccess.com
Industry Insider
that mobile workers will account for almost 75 percent of the total workforce in the U.S. Meanwhile, Strategy Analytics projects that the global mobile workforce will reach 1.75 billion users and account for 42 percent of the global workforce overall. The economic perspective is just as bright as a button. The global enterprise mobility market will be worth as much as $140 billion, predicts the National Association of Software and Services Companies. And the investments are paying off. To date, 84 percent of all companies who consider themselves on the cutting edge of mobility report an increase in overall productivity as a direct result of incorporating mobile apps into their business, according to a survey by AppsFreedom.
More troubling, the typical end user has little knowledge of those threats or their ramifications. The result is more users are more likely to leak enterprise data by using compromised websites and rogue online services. The CVE listed 14,712 cybersecurity vulnerabilities for 2017 and has already listed 2,848 for the first two months of 2018. In response, vendors large and small are releasing patches on a daily basis. Enterprise IT teams clearly need to focus on endpoint security management to ensure business success in the mobile-cloud era. Endpoint security challenges
Likewise, enterprises are expected to continue relentlessly adopting cloud technologies. By 2020, Gartner forecasts the public cloud services market will reach $383 billion. This includes spending on cloud business process services, cloud application infrastructure services, cloud application services, cloud management and security services, cloud system infrastructure services, and of course, cloud advertising.
Keeping endpoints up to date with the latest versions of their OSes and applications has become a full-time job, one that is getting harder to perform in the mobile enterprise. A growing challenge is the diversity of endpoint operating systems that must be managed, including Android, iOS, MacOS, Windows, Linux, and Chrome OS. For each, the IT team must learn that OS along with its corresponding patching technique. Likewise, applications acquired from the various app stores are managed with different techniques that must be learned and mastered so that the team can secure the endpoints.
The flip side of increasing enterprise mobility and cloud usage is the increasing risk to enterprise security. Today, most users have at least two endpoints – a laptop and mobile device – and 80 percent of network devices are be endpoints that are constantly connected to the internet and exposed to its threats such as Meltdown, Spectre, Wannacry, and Petya.
Another challenge is managing the endpoints from day one, especially mobile devices. While it’s been relatively easy for IT admins to install agent software on desktops and laptops, smart phones and other mobile devices make life harder for the admins because the devices are rarely if ever connected to the corporate network. Consequently, devices must be provisioned with the
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necessary mobile device management software before they are given to end users. Devices that are not appropriately managed are security risks, so no business application should be installed or run on them. Related to the day-one management challenge is updating endpoints that are on the go, anytime and anywhere. IT teams must be able to install critical patches while employees are traveling, commuting, or otherwise offsite. Data leakage presents yet another security challenge for IT teams to overcome. Data leakage can happen with or without the users’ knowledge. For instance, users may knowingly copy business data to a USB device or upload it to a cloud storage service. They may also unknowingly expose that data to a public cloud service when using third-party apps such as document viewers and predictive keyboard apps. Such apps may compromise user IDs and passwords, account numbers, and other sensitive enterprise data by exposing it to public cloud services. When a user’s device is lost or stolen, the IT team must be able to track and recover the device or wipe the data if the device isn’t recovered. To maintain the user’s privacy, however, the IT team can not continuously track the location of the user’s device. BYOD presents another privacy vs security challenge: When users use their own devices for business purposes, privacy needs to be maintained. Photos, contacts, and other personal data should not be
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managed by company’s mobile device management app. On the other hand, security needs to be maintained, too. To that end, the IT team should create a container on the user’s personal device – a secure, managed area that isolates business email, CRM, and other enterprise apps and data from the rest of user’s personal apps/data. To establish strong endpoint security and prevent unwanted attacks, IT teams must apply strict security policies on their endpoints. Laptops, for instance, should always run a firewall, prevent the creation of unwanted network shares, and encrypt data via BitLocker or FileVault. Such security policies can protect enterprises from the security risks posed by mobility. Predicting the development of data and endpoint management Going forward, machine learning and AI will help make data and endpoint management a proactive, rather than a reactive process. For instance, these technologies could prevent data theft by detecting anomalies such as unusual login activities or an unusually large number of documents being uploaded to the cloud. They could analyze the root cause of patch deployment failures and suggest fixes. They could also detect system idle times – during lunch hours, for instance – to deploy patches as
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soon as possible rather wait until after hours or weekends, which can leave systems unnecessarily vulnerable. Meanwhile, the internet of things (IoT) will introduce many organizations to a new breed of endpoints and connected devices. Unlike their iOS- and Androidpowered predecessors, IoT devices will be running many different OSes and applications, all of which may be vulnerable yet must be managed and secured. Finally, most business applications are moving to the cloud and accessed via browser, effectively making the browser an endpoint. That means to defend against attacks, IT teams need to manage browsers and perform all security operations for them just as if they were desktops, laptops, or any other device. As organizations continue to adopt mobility and the cloud, they must also adopt the practices necessary to support this new reality. Data and endpoint security and management are priority one in IT departments. For the vast majority of companies around the world, their future success depends on recognizing and committing to that priority.
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The The Universality Universality of IoT IoT Technology Technology T
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he gratifying tool for companies to lead ahead IoT Technology” The Internet of things (IoT) is a revolutionary change for many sectors like manufacturing, agriculture, retail, electronic, energy and healthcare which are progressing towards the IoT phenomenon to connect digitally. It has placed an opportunity to build unusual results which increases a company’s compatibility. Enterprises seeking development are focusing on the use of real-time data management and IoT analysis. Many of the companies are adopting this technology to heighten their power of consumption. Companies are mainly concentrating on IoT application from “sensing” instead of “doing” to grow its competitive advantages. This element empowers organizations by allowing them to take the IoT advantage and adopt a more ‘innovative connected approach’. Infrastructure Management – Optimization of Technology New applications are now enhancing their level of consumption. Likewise, manufacturing sector is also
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getting engrossed and achieving excellence through IoT Techniques. Applications are liable for monitoring and controlling operations for urban and rural manufactures like bridges, farms, and railway tracks. It is the key features of the applications were IoT infrastructure is also used for monitoring the construction safety and risk management system and operations. This major feature represents the mechanism of IoT application which works under infrastructure management. Benefits of IoT Technology are cost reducing, time reducing, better in quality, and increase productivity. It helps to make fast decisions and save money with real-time analysis. IoT devices help to give prominent results by monitoring and controlling operations used in all infrastructure related area. Manufacturing Techniques are Growing with IoT Technology In the manufacturing sector, networking and controlling have been used with IoT devices. It provides information about data and operation stability. Network status and the information is collected in the system by tracking IoT device. Manufacturing control process deliver information about industry application and smart manufacturing details receiving form IoT device. IoT intelligent system enables sharing information about product demands, service management, supply chain networks, sensors and control systems together. Small industries can also be integrated with IoT technology that enables real-time optimization, measurements, production compatibility and safety management. However, intelligent systems are determined as the significant technique that implies user experience and system security which ultimately saves costs.
which land is fertile or which one is dry and predict future fields. IoT Technology Helps to Optimize Energy Consumption Integrated Sensing and Control system helps to optimize energy consumption. IoT devices are integrated with energy consumption systems in order to maintain balance between power generation and energy usage. IoT devices offer the opportunity to remotely gather information. It enables advance functions like remote controlling and changing light conditions. IoT Technology work for home-based energy system which provide power related information, energy consumption and energy usage at homes. IoT devices set goals to improve efficiency, reliability and sustainability of the energy system. Monitoring Environment through IoT Technology Environment monitoring application has been involved with sensors to assist information about environment changes by identifying water quantity, atmosphere, air pressure etc. It also has focus on monitoring movements of wildlife and their habitats. Devices connected to the internet also provide statistics about earthquake or tsunami - early warning systems, and also used as an emergency system. IoT device application is used to collect geographic information and majorly instructive information. This device also uses standardized approach to bring wireless sensing technique and gather finest information. IoT Technology Helps to Sustain Building and Home Automation
IoT Technology brings Innovative Farming Methods The Agriculture sector is one of the industry to implement IoT technology for stability and better performance. IoT technology has become a significant method of farming. It also offers durability and functionality to the whole process. The combination of wireless sensors with agricultural apps and cloud platforms benefits in gathering definite information relating to environmental conditions like, rainfall, temperature, humidity, wind speed etc. Farmers are getting competent results out of it, and are able to find real-time information easily. Linked with farmland, it improves and automates farming techniques like weather information, taking decision on quality and quantity, and minimizes risk and waste. With IoT Tech farmers can find out detailed information of farm and similarly know
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With certainty, IoT devices are used to monitor and control the mechanical, electrical and electronic systems. IoT devices are used in various types of home automation and building automation systems. Control and sensory applications offer unified information. The integration of the internet with building creates an energy management system which will allow prominent energy efficiency. There have been many ways for IoT technology to expand compatibility in the digital world, and it will be implemented in each sector to work as an important tool, to enhance its affinity. After all, the IoT network makes technology more unified and satisfying, with its tools and applications and IoT will be a step ahead towards numerous opportunities.
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About the Author Dr Danil Korchagin is an innovator and senior expert in ICT. He specialises in signal processing, data analysis and software engineering. Having worked for industries, organisations and academia, Danil Korchagin has comprehensive experience in both the industrial and academic worlds. He has managed many ICT projects with outstanding performance outcomes. He is founder of Aicue.
Dr Danil Korchagin Founder Aicue
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Expert’s Outlook
Living Through Fourth
Industrial Revolution
D
anil Korchagin set up Aicue, a technology company that targets to change the way audience videos are consumed on the web, in 2011. In this article, he shares his point of view on ongoing fourth industrial revolution and its impact on everyday life. We live in amazing time of fourth industrial revolution. The industrial revolution surpasses the scope of ICT, transforms the world and businesses, jobs and life styles. The concepts such as digital transformation, artificial intelligence and connected objects, incarnated into smartphones, are already hiding in our pockets. The self-driving cars leave science fiction and arrive into reality. The old professions go into
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oblivion and get replaced by new exciting jobs. The artificial intelligence based solutions are already present in many cross-domains and quite often used by professionals and businesses to smarter use time and improve productivity. These solutions can manage financial portfolios and decrypt genetic code, pilot robots and drive cars, entertain people and even be creative. As an example, the cliperie.com platform creates new compelling clips by automatically linking audience videos all together from big data cloud. The big data becomes de facto fuel of XXI century and industrial revolution. The amount of
information, which is being gathered and transmitted by digital gadgets, sensors and internet of things, surpasses any imagination. Constantly increasing and improving population of digital objects results in constantly improving quantity and quality of data, while the next 5G mobile networks are going to take care about increasing digital data traffic. The big data surrounds us and helps to come up with efficient solutions. There are already more than fifteen billion connected objects worldwide. The population of connected devices will surpass fifty billions in less than five years. The internet of things, network of connected devices, is already present in commercial and October 2019 | 37
industrial, consumer and infrastructure areas: from connected wearable heart monitor wristbands to connected pullovers, from connected security cameras to connected alarms, from connected parking lot sensors to connected displays of available places. The internet of things in turn enables smart tiers of technologies as smart homes, smart parking, smart traffic control and smart cities. The smart home hubs control communication among connected thermostats and stores, heating systems and other connected objects to enable home automation, energy savings and higher quality of life. The smart cities enable to reduce traffic jams and adjust public transportation in real-time, tighten security control and predict unforeseen events, reduce noise pollution and improve air quality. Constantly connected digital gadgets continue to pull further more people from reality to social networks and virtual worlds. The choice of remote communication still outfights real life communication. The picture of the family together with each member navigating within its own virtual world on smartphone starts to be everyday occurrence. The same picture can be observed in the trains, airports and other places. However, some people started to apply reasonable moderation. Even when people put away connected gadgets and back to physical world, the following interaction might be with nearby humanoid robot. Powered with same artificial intelligence as their virtual compatriots, they can follow conversations, understand individual social signals and respond appropriately. Their social interaction ability keeps improving, making future humanoid robots irreplaceable companions and assistants in nursing homes and hospitals, hotels and commercial stores. The industrial robots are separate topic. The global robot density in the manufacturing industries is
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accelerating around the world and there is already at least one industrial robot per 100 working people in more than 20 countries worldwide. The ongoing trend to automate production helps industries to be more competitive on the global market and has positive impact on job market in many countries due to manufacturing stays at home instead of being moved overseas. The tangible shift in professions happens with all industrial revolutions. The current one is not an exception. Some professions get automated, freeing up people to do new tasks: data management, data interpretation, digital marketing management, robot supervision, process control, process moderation, intervention in unforeseen situations, quality control and so on. The automated places can enable work week reduction and equilibrate shift in social insurances caused by increasing life expectancy. The advances in technologies enable to process more data with less energy and smarter use available resources. The paradox in our society is that the focus still stays on profitability and growth over durability and climate sustainability. As consequence, the digital footprint on global energy consumption keeps increasing from year to year and can reach one fifth by 2030, regardless it is feasible to pursue industrial revolution at moderate pace within fixed energetic envelope until there is an excess of renewable energy. The years will pass. The artificial intelligence, big data and internet of things will become ordinary tools in many areas of our life just like electricity and telephones, internet and personal computers did during previous industrial revolutions. No one will be questioning them anymore. They stay under human control. The human society is free to decide up to which extent new technologies and innovations have to be validated, regulated and certified for future everyday use.
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